# Best Market Research Companies - Page 16

## How Many Market Research Companies Products Does G2 Track?

**Total Products under this Category:** 351

### Category Stats (Aug 2026)

- **Average Rating:** 4.57/5 (↑0.02 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Fortune Business Insights (+2.96%) - Among all products in this category, Fortune Business Insights recorded the largest rating increase compared to last month

_Last updated: August 07, 2026_

## How Does G2 Rank Market Research Companies Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 1,200+ Authentic Reviews
- 351+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Market Research Companies
 ![G2 Grid® for Market Research Companies plotting products by satisfaction and market presence](https://www.g2.com/categories/market-research-services/grids.png?focus%5B%5D=140199&focus%5B%5D=161117&focus%5B%5D=7176&focus%5B%5D=25389&focus%5B%5D=7175&focus%5B%5D=68256&focus%5B%5D=129463&focus%5B%5D=38123)

Highlighted products: Datamam, CrawlNow, Euromonitor International Passport, Kantar Media, Mintel, Kai Analytics, Dynata Services, and CIENCE.

Underlying data: [Grid® JSON](https://www.g2.com/categories/market-research-services/grids.json?focus%5B%5D=datamam&focus%5B%5D=crawlnow&focus%5B%5D=euromonitor-international-passport&focus%5B%5D=kantar-media&focus%5B%5D=mintel&focus%5B%5D=kai-analytics&focus%5B%5D=dynata-services&focus%5B%5D=cience)

**Sponsored**

### The Sales Factory

The Sales Factory is a recognized category leader specialized in outsourced sales and lead generation designed to help businesses drive new revenue and accelerate growth by connecting them with the right buyers through its proprietary human-led AI-augmented model. The Sales Factory focuses on providing strategic, AI-augmented, and technology-enabled services that cater to the unique needs of B2B companies, ranging from start-ups to large Fortune 100 enterprises. Targeting businesses that encounter challenges in pipeline growth and sales performance, The Sales Factory offers a comprehensive suite of services. These include go-to-market (GTM) strategy support, GTM engineering, sales development representative (SDR) and business development representative (BDR) services, as well as GTM team building. Each service is meticulously designed to enhance market entry and expansion efforts, equipping clients with the insights and resources necessary to effectively penetrate their target markets. The Sales Factory prides itself on employing a team composed entirely of university-educated, on-shore talent, ensuring a high level of professionalism and expertise in delivering impactful results. Key features of The Sales Factory's offerings include the rapid deployment of go-to-market strategies, which can be implemented in weeks rather than months. This agility allows clients to enter the market swiftly, capitalizing on emerging opportunities. The company possesses extensive knowledge of both US and global markets, providing strategic advantages that help clients navigate complex business environments. Their industry versatility spans various sectors, including Software, SaaS, Robotics, Automation, Hardware, Logistics, Manufacturing, and B2B2C, making them a valuable partner for diverse business needs. What distinguishes The Sales Factory is its unique approach that combines data-led precision with a human-centric methodology, enhanced by proprietary AI technology. This ensures that strategies not only resonate with target audiences but also foster long-term relationships. By acting as a virtual extension of clients' teams, The Sales Factory aligns closely with their goals, strategies, and technology, creating a seamless integration that enhances overall effectiveness. Businesses aiming to elevate their sales and revenue growth will find a committed partner in The Sales Factory. With a focus on adaptability, comprehensive industry knowledge, and a dedication to delivering results that exceed expectations, The Sales Factory is well-equipped to transform business goals into tangible success. For those interested in exploring tailored solutions to drive revenue opportunities, reaching out directly or visiting their website can provide further insights into how they can support your business objectives.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1702&secure%5Bchosen_at%5D=2026-08-14T22%3A06%3A25Z&secure%5Bdisplayable_resource_id%5D=1377&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=1377&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=152681&secure%5Bresource_id%5D=1702&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarket-research-services%3FhsCtaTracking%3De7f09d56-74d3-4c7c-8fe7-5620bf24d501%257C9ef7f2c3-b9c2-49c2-b025-d225c93f1594%26page%3D16&secure%5Btoken%5D=e31ee5366960ceecb8d74ac4f9d3f518f5bc9d0dbb799196702e5c8aa38e3d5a&secure%5Burl%5D=https%3A%2F%2Fwww.thesalesfactory.com%2F&secure%5Burl_type%5D=book_demo)

### [Moonlite Money](https://www.g2.com/products/moonlite-money/reviews)

MoonliteMoney is a platform that provides curated information on online side hustles, digital income opportunities and related tools. It organizes ideas based on factors such as skill level, time commitment, and potential earnings to help users explore different ways to make money online. The platform includes structured content, resource recommendations, and community-driven insights to support users in understanding various side hustle models. It is designed for individuals seeking to learn about and evaluate online income options before getting started.

#### Who Is the Company Behind Moonlite Money?

- **Seller:** [Moonlite Money](https://www.g2.com/sellers/moonlite-money)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [Mr. Buddies](https://www.g2.com/products/mr-buddies/reviews)

Mr. Buddies Software design Market Research Organizations - Most Intuitive ERP For CAWI, CATI, CAPI, PANEL Management, Sales Automation, Marketing Automation Integrated with all Security Compliances. MR Buddies Enables to binds all market research divisions with Suppliers & Clients, enabling business to run in auto mode

#### Who Is the Company Behind Mr. Buddies?

- **Seller:** [Techbuddies IT](https://www.g2.com/sellers/techbuddies-it)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f969342465cb0d8784a202a5a3dc77dc4eb521d47519276efa3cee612ebc0d38&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftechbuddiesit%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [MRP - EURASIA](https://www.g2.com/products/mrp-eurasia/reviews)

MRP-EURASIA is a multi-markets field surveys agency with own country-representatives placed among all Central, Southern, Eastern Europe & Russia and Central Asia, FSU countries. Since 1997 they work in Regional omnibuses, "Ad-hoc" face-to-face opinion polls as a NatRep, LifeStyle, Consumer Usage & Attitudes studies and Social Media surveys with a team of nearly 950 employees distributed among 31 countries of Eurasia, https://www.mrp-eurasia.com/ They are providing the research services in the following areas: Image studies for political figures, parties and movements; Monitoring of the socio-political situation in the country and regions, and social response to foreign policy events; Ratings of public institutions, politicians, political parties and movements; Measurement of the governance quality and Rule of law; Measurement of the democracy level, and population welfare. U & A studies (consumer behavior, preferences and attitudes, purchase decision making process) Consumer satisfaction, trends and “Life-Style” study Brand and advertising awareness, attitude towards advertising knowledge of brands and attitude to the products / brands The main Market research services: - Eurasian Omnibus - Ad-hoc case surveys - Consumer tracking country polls MRP-EURASIA's covered markets: Albania, Armenia, Azerbaijan, Belarus, Bosnia and Herzegovina, Bulgaria, Croatia, Czech, Estonia, Georgia, Greece, Hungary, Israel, Kazakhstan, Kosovo, Kyrgyzstan, Latvia, Lithuania, Macedonia, Moldova, Mongolia, Montenegro, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Tajikistan, Turkey, Turkmenistan, Ukraine, Uzbekistan + Western Europe EU countries They will be happy to receive all your RFQ or questions at RFP@mrp-eurasia.com

#### Who Is the Company Behind MRP - EURASIA?

- **Seller:** [Market Research & Surveys Provider for Central & Eastern Europe & Asia MRP-EURASIA](https://www.g2.com/sellers/market-research-surveys-provider-for-central-eastern-europe-asia-mrp-eurasia)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=496ba693f0bc454398cc3bbdced8f38e4a486dec3bb5f36c41ec3119b63d4779&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmrp-eurasia&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [M Science](https://www.g2.com/products/m-science-m-science/reviews)

M Science is a data-driven research and analytics firm that transforms complex datasets into actionable insights for financial institutions and corporations. By leveraging alternative data sources and pioneering methodologies, M Science empowers clients to make informed investment decisions and gain a competitive edge in their respective markets. Key Features and Functionality: - Analyst-Curated Research: M Science offers in-depth analysis and insights on over 250 companies, utilizing dozens of data sources to provide comprehensive coverage of more than 1,000 public and private entities. - Interactive Data Dashboards: Clients have access to intuitive dashboards that visualize business-specific and industry-level trends, refreshed on a daily, weekly, or monthly basis. - Direct Data Access: Through direct delivery solutions, M Science provides access to analyst-curated data powering research reports and dashboards. Clients can retrieve data and insights on a unique or scheduled cadence, download data directly, and ingest data via API, S3, and Snowflake Share. - Expert Analyst Teams: With deep domain expertise, M Science's analysts triangulate multiple data types to deliver differentiating company-specific analysis and visibility into competitive dynamics. Primary Value and Solutions Provided: M Science addresses the need for timely, accurate, and actionable market intelligence by offering: - Enhanced Investment Decisions: By providing data-driven research and insights, M Science enables clients to make smarter investment choices. - Competitive Market Analysis: Clients gain visibility into competitive dynamics, allowing for strategic positioning and informed decision-making. - Comprehensive Coverage: With coverage spanning the US, UK, Europe, APAC, Australia, and Latin America, M Science offers a global perspective on market trends and company performance. By integrating M Science's research and analytics into their workflows, clients can navigate complex markets with confidence and precision.

#### Who Is the Company Behind M Science?

- **Seller:** [M Science](https://www.g2.com/sellers/m-science)
- **Year Founded:** 2002
- **HQ Location:** New York, New York, United States
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f9e84e258634e7e3dab697423f27f1108c9c405e539378046138e97ef4b67b9b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fm-science-llc%2F&secure%5Burl_type%5D=linkedin_company_website)  
204 employees on LinkedIn®

### [nagenix](https://www.g2.com/products/nagenix/reviews)

Our mission is to empower our clients to use the internet to its full potential by providing affordable, effective, custom design and marketing solutions.

#### Who Is the Company Behind nagenix?

- **Seller:** [Nagenix](https://www.g2.com/sellers/nagenix)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Netraon](https://www.g2.com/products/netraon/reviews)

Netraon delivers global consumer insights, helping businesses understand what customers want and stay ahead of market changes.

#### Who Is the Company Behind Netraon?

- **Seller:** [Netraon](https://www.g2.com/sellers/netraon)
- **Year Founded:** 2024
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=85f6664ae6821d374db51dad9b58e0e5d89447718195dd8011610704a2047286&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnetraon-global&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Nexareg.com](https://www.g2.com/products/nexareg-com/reviews)

Nexareg is an innovative, AI-powered primary research platform that connects businesses and investors with hard-to-find regulatory experts. We provide smart, fast, actionable on-demand intelligence, strategic guidance, and compliance solutions for emerging and regulated markets. Our global network of former regulators and industry leaders, combined with cutting-edge AI-driven insights, ensures organisations stay ahead of policy changes, market dynamics, and technological advancements.

#### Who Is the Company Behind Nexareg.com?

- **Seller:** [Nexareg.com](https://www.g2.com/sellers/nexareg-com)
- **Year Founded:** 2025
- **HQ Location:** London, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f3a242dc1873ccb3aa684e57d5d5d095ad2fa5d866b86981a01015a7016f61c1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnexareg&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

### [NexGen Market Research Services Pvt. Ltd.](https://www.g2.com/products/nexgen-market-research-services-pvt-ltd/reviews)

Founded in 2007, NexGen Research is a premier market research and data collection company in Delhi, India. With nearly two decades of industry experience, we specialize in delivering deep, actionable insights across a diverse range of research domains. Our expertise spans Academic Research, B2B and B2C Research, Healthcare Research, Feasibility Assessments, Social Research, Public Opinion Polls, Startup Research, Market Analysis, Customer Insights, and Behavioral Analysis. Over the years, we've successfully executed 3,000+ projects for clients across various sectors, helping businesses and organizations to make informed and data-driven decisions. Whether you're validating a business idea, exploring market potential, or understanding your customer’s mindset, we are here to help in each aspect. At NexGen, we don’t just collect data—we transform it into intelligence. Contact us - mail@nexgenint.com

#### Who Is the Company Behind NexGen Market Research Services Pvt. Ltd.?

- **Seller:** [NexGen Market Research Services](https://www.g2.com/sellers/nexgen-market-research-services)
- **Year Founded:** 2007
- **HQ Location:** New Delhi, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f14429c3d9f1930cdc17a7e7c9d788cd5f69651b55e946ac9e628a3e06102dbd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1084022&secure%5Burl_type%5D=linkedin_company_website)  
34 employees on LinkedIn®

### [NextAtlas](https://www.g2.com/products/nextatlas/reviews)

Nextatlas is an AI-powered trend forecasting and consumer insight platform that predicts emerging cultural, consumer, and market shifts before they reach the mainstream. We analyse early adopters, semantic divergence, and weak signals across digital culture to help brands anticipate future demand, identify unknown unknowns, and make strategic decisions ahead of competitors.

#### Who Is the Company Behind NextAtlas?

- **Seller:** [iCoolhunt SpA](https://www.g2.com/sellers/icoolhunt-spa)
- **Year Founded:** 2012
- **HQ Location:** Torino, IT
- **Twitter:** @nextatlas  
470 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=87de16734b64c441899789cb19f2c650110e6c70e690247ce76e047bb5f02fd8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnextatlas&secure%5Burl_type%5D=linkedin_company_website)  
26 employees on LinkedIn®

### [NextGen Intelligence Stats and Consulting LLP](https://www.g2.com/products/nextgen-intelligence-stats-and-consulting-llp/reviews)

𝗡𝗲𝘅𝘁𝗴𝗲𝗻 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 𝗦𝘁𝗮𝘁𝘀 is a market intelligence and strategic consulting firm enabling organizations to make high-impact decisions in complex and fast-evolving markets. 𝗔𝘀 𝗮 𝘀𝗶𝘀𝘁𝗲𝗿 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗼𝗳 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗟𝗟𝗣 (𝗳𝗼𝘂𝗻𝗱𝗲𝗱 𝗶𝗻 𝟮𝟬𝟮𝟭), we combine deep research capabilities with practical business understanding to deliver insights that drive measurable outcomes. We work closely with leadership teams, strategy functions, and product stakeholders who require more than surface-level data. Our focus is not just on identifying market trends, but on interpreting what those trends mean in a real business context—where to invest, when to enter, and how to position for long-term advantage. Our approach integrates primary research, industry validation, and advanced data analysis to ensure every insight is grounded, relevant, and decision-ready. Each engagement is tailored, ensuring that our clients receive insights aligned with their specific objectives rather than generic market views. What differentiates us is our ability to connect data with strategy. We don’t just present information—we provide clarity on 𝗺𝗮𝗿𝗸𝗲𝘁 𝗱𝗶𝗿𝗲𝗰𝘁𝗶𝗼𝗻, 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴, 𝗮𝗻𝗱 𝗴𝗿𝗼𝘄𝘁𝗵 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀, helping businesses act with confidence.

#### Who Is the Company Behind NextGen Intelligence Stats and Consulting LLP?

- **Seller:** [NextGen Intelligence Stats and Consulting](https://www.g2.com/sellers/nextgen-intelligence-stats-and-consulting)
- **Year Founded:** 2021
- **HQ Location:** Pune, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bb6075c0bf3c7ad8906cb60a6912a73433fba5fbeffd84f14d9c76cc88fe279d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnextgen-intelligence-stats%2F&secure%5Burl_type%5D=linkedin_company_website)  
7 employees on LinkedIn®

### [NicheCheck](https://www.g2.com/products/nichecheck/reviews)

NicheCheck helps makers validate Chrome extension and micro-SaaS ideas by combining competitor research, search demand, revenue estimation, and channel-fit analysis into a fast validation workflow.

#### Who Is the Company Behind NicheCheck?

- **Seller:** [NicheCheck](https://www.g2.com/sellers/nichecheck)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Nielsen Scarborough](https://www.g2.com/products/nielsen-scarborough/reviews)

Nielsen Scarborough is a comprehensive consumer research service that delivers in-depth insights into local market behaviors across the United States. By analyzing over 2,000 categories, it provides detailed information on shopping patterns, media consumption, lifestyle choices, and demographic characteristics. This data empowers businesses, media companies, and advertisers to understand and engage with their target audiences more effectively. Key Features and Functionality: - Consumer Insights: Offers deep analysis of consumer behaviors, including lifestyle preferences and purchasing habits. - Local Market Data: Provides geographic market intelligence, highlighting local audience characteristics and regional trends. - Audience Segmentation: Enables advanced segmentation and consumer profiling to optimize targeting strategies. - Media Consumption Analysis: Delivers insights into media usage across platforms, aiding in effective media planning. Primary Value and Solutions Provided: Nielsen Scarborough addresses the need for precise, localized consumer data, allowing businesses to tailor their marketing and product strategies to specific markets. By understanding the unique behaviors and preferences of local consumers, companies can enhance engagement, improve customer satisfaction, and drive growth. This service is particularly valuable for media planning, audience segmentation, and identifying market opportunities, ensuring that businesses remain competitive in diverse and evolving markets.

#### Who Is the Company Behind Nielsen Scarborough?

- **Seller:** [Nielsen](https://www.g2.com/sellers/nielsen)
- **HQ Location:** New York, NY
- **Twitter:** @Nielsen  
182,466 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fe658857083f6f7d366c927af19c8f2e35fb36454e1bc5a27ae724884bd30cd9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1714%2F&secure%5Burl_type%5D=linkedin_company_website)  
29,093 employees on LinkedIn®
- **Ownership:** NYSE:NLSN
- **Total Revenue (USD mm):** $6,290

### [Nielsen Video Game Tracking](https://www.g2.com/products/nielsen-video-game-tracking/reviews)

Nielsen Video Game Tracking is a comprehensive market research solution designed to provide in-depth insights into the gaming industry. It offers exclusive data on gamer behavior across both physical and digital platforms, devices, and hardware. By delivering proprietary ratings and metrics, this tool helps businesses understand gamer preferences, demographics, and market trends. With data refreshed weekly and new titles added regularly, Nielsen Video Game Tracking enables companies to gauge anticipation levels for current and upcoming game releases, ensuring they stay ahead in the dynamic gaming market. Key Features and Functionality: - Purchase Intent: Evaluate the intent and urgency of gamers regarding past and upcoming releases to inform effective launch strategies. - Buyer Personas: Gain detailed demographic insights of game owners and consumers to develop accurate buyer personas. - Competitive Insights: Assess market appeal, compare release performances, and analyze normative benchmarks to understand competitive dynamics. - Global Coverage: Access a comprehensive global dataset encompassing all major video game markets. - Marketing Performance: Determine the resonance of marketing plans with target audiences over time to optimize promotional efforts. - Customized Research: Utilize fully customizable research options and omnibus survey questions tailored to specific needs. Primary Value and User Solutions: Nielsen Video Game Tracking empowers businesses to make informed decisions by providing reliable and accurate measurements of gamer behavior and market trends. It addresses challenges such as understanding gamer preferences, evaluating marketing effectiveness, and staying competitive in a rapidly evolving industry. By leveraging this tool, companies can refine their game development, marketing strategies, and overall business operations to better meet the demands of the gaming community.

#### Who Is the Company Behind Nielsen Video Game Tracking?

- **Seller:** [Nielsen](https://www.g2.com/sellers/nielsen)
- **HQ Location:** New York, NY
- **Twitter:** @Nielsen  
182,466 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fe658857083f6f7d366c927af19c8f2e35fb36454e1bc5a27ae724884bd30cd9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1714%2F&secure%5Burl_type%5D=linkedin_company_website)  
29,093 employees on LinkedIn®
- **Ownership:** NYSE:NLSN
- **Total Revenue (USD mm):** $6,290

### [NP/PA Marketing Campaigns for Pharmaceutical and Device Brands](https://www.g2.com/products/np-pa-engage-np-pa-marketing-campaigns-for-pharmaceutical-and-device-brands/reviews)

505,000 NPs/PAs write over 40% of U.S. prescriptions. Tap into an essential market segment for growth. NP/PA Engage reaches more NP/PA prescribers than any other agency, and we get better results.

#### Who Is the Company Behind NP/PA Marketing Campaigns for Pharmaceutical and Device Brands?

- **Seller:** [NP/PA Engage](https://www.g2.com/sellers/np-pa-engage)
- **Year Founded:** 2012
- **HQ Location:** Braintree, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b00674fcee8f3780ac5533bd57ada09a76a22ee018cd6193dc62b0606f44f712&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnppaengage&secure%5Burl_type%5D=linkedin_company_website)  
7 employees on LinkedIn®

### [Olivine Marketing](https://www.g2.com/products/olivine-marketing/reviews)

Olivine Marketing is a full-service product marketing agency for B2B SaaS companies, founded in 2016. The agency specialises in product positioning and messaging, go-to-market strategy, sales enablement, competitive intelligence, customer research, brand identity, and website design and copy. Olivine has supported more than 70 B2B technology companies from pre-seed startups to publicly traded enterprises, including ServiceNow, LinkedIn, Twilio, Zuora, Darktrace, Diligent, Mercury, Fireblocks, and Applied Intuition. The agency also offers fractional product marketing leadership for companies that need embedded senior expertise without a full-time hire. The team are practising product marketers, copywriters, and designers who have previously held senior in-house roles at LinkedIn, Meta, Intercom, Lyft, and Experian. Founded: 2016. Website: olivinemarketing.com

#### Who Is the Company Behind Olivine Marketing?

- **Seller:** [Olivine Marketing](https://www.g2.com/sellers/olivine-marketing)
- **Year Founded:** 2016
- **HQ Location:** San Francisco, US
- **Twitter:** @olivineagency  
206 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=72b41946e6441be7500ee2a45ac8224571a41f0a610908e2899b74165996f369&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Folivine-marketing%2Fabout&secure%5Burl_type%5D=linkedin_company_website)  
17 employees on LinkedIn®

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 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated October 3, 2024

Market research services perform in-depth research and reporting into a variety of markets. These companies also analyze market activity to provide businesses with custom market insight and new perspectives into their own marketing campaigns. Insights are showcased via reports, infographics, and ad-hoc deliverables. Market research providers typically incentivize a consumer panel of market research participants to help gain market-related insights. Consumer participants provide insight into a marketplace by sharing what marketing efforts they’ve observed, their opinion on marketing efforts, and their personal information, such as demographics, location, and age. Technology companies can utilize [technology research services](https://www.g2.com/categories/technology-research) for tech-related insights.

Business can utilize the expertise provided by market research companies to gain competitive knowledge, obtain relevant market research reports, and obtain a general understanding of their market.

To qualify for inclusion in the Market Research Services category, a services provider must:

- Provide custom market research
- Write and distribute market research reports

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