# Best Market Research Companies - Page 15

## How Many Market Research Companies Products Does G2 Track?

**Total Products under this Category:** 351

### Category Stats (Aug 2026)

- **Average Rating:** 4.57/5 (↑0.02 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Fortune Business Insights (+2.96%) - Among all products in this category, Fortune Business Insights recorded the largest rating increase compared to last month

_Last updated: August 07, 2026_

## How Does G2 Rank Market Research Companies Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 1,200+ Authentic Reviews
- 351+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Market Research Companies
 ![G2 Grid® for Market Research Companies plotting products by satisfaction and market presence](https://www.g2.com/categories/market-research-services/grids.png?focus%5B%5D=140199&focus%5B%5D=161117&focus%5B%5D=7176&focus%5B%5D=25389&focus%5B%5D=7175&focus%5B%5D=68256&focus%5B%5D=129463&focus%5B%5D=38123)

Highlighted products: Datamam, CrawlNow, Euromonitor International Passport, Kantar Media, Mintel, Kai Analytics, Dynata Services, and CIENCE.

Underlying data: [Grid® JSON](https://www.g2.com/categories/market-research-services/grids.json?focus%5B%5D=datamam&focus%5B%5D=crawlnow&focus%5B%5D=euromonitor-international-passport&focus%5B%5D=kantar-media&focus%5B%5D=mintel&focus%5B%5D=kai-analytics&focus%5B%5D=dynata-services&focus%5B%5D=cience)

**Sponsored**

### Smartsheet

Smartsheet revolutionizes how you manage projects, portfolios, and processes. The Smartsheet AI-powered platform delivers adaptability, sophisticated experiences, and enterprise-grade rigor to support work across industries — from service delivery to construction, clinical trials, and marketing campaigns. Designed to meet demanding requirements, it helps organizations drive efficiency, accelerate innovation, and stay competitive. Over 85% of Fortune 500 companies trust Smartsheet to align their resources to improve efficiency, agility, and collaboration in today’s ever-changing world of work.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1702&secure%5Bchosen_at%5D=2026-08-14T22%3A35%3A02Z&secure%5Bdisplayable_resource_id%5D=2360&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=530&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=530&secure%5Bresource_id%5D=1702&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarket-research-services%3FhsCtaTracking%3De7f09d56-74d3-4c7c-8fe7-5620bf24d501%257C9ef7f2c3-b9c2-49c2-b025-d225c93f1594%26page%3D15&secure%5Btoken%5D=10c1ed05e8a29df82eff4b2952cec004869e2782105a33c3e9139a8270d3776e&secure%5Burl%5D=https%3A%2F%2Fwww.smartsheet.com%2Fs%2Fproject-management%3Futm_source%3DG2%26utm_medium%3Daffiliate%26utm_campaign%3Daff-pm-us-ca-g2&secure%5Burl_type%5D=custom_url)

### [Marketing Systems Group](https://www.g2.com/products/marketing-systems-group/reviews)

Marketing Systems Group provides products and services designed for the survey research industry.

#### Who Is the Company Behind Marketing Systems Group?

- **Seller:** [Marketing Systems Group](https://www.g2.com/sellers/marketing-systems-group)
- **Year Founded:** 1987
- **HQ Location:** HORSHAM, US
- **Twitter:** @MarketingSysGrp  
548 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=dab18e7568fcdc034f94d96bb6a49d8ef5bc7a9cf8d7c5b8ae0a5cc0c98d0b98&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmarketing-systems-group%2F&secure%5Burl_type%5D=linkedin_company_website)  
57 employees on LinkedIn®

### [Marketintelo](https://www.g2.com/products/marketintelo/reviews)

Market Intelo provides global enterprises as well as medium and small businesses with unmatched quality of “Market Research Reports” and “Industry Intelligence Solutions”. Market Intelo has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domain. Our key analysis segments, though not restricted to the same, include market entry strategies, market size estimations, market trend analysis, market opportunity analysis, market threat analysis, market growth/fall forecasting, primary interviews, secondary research & consumer surveys. With constant database update and enhanced research techniques followed by our panel consultants, we keep our clients updated on business mix offering a comprehensive approach to understand their needs and also providing strategic objective insights.

#### Who Is the Company Behind Marketintelo?

- **Seller:** [Marketintelo](https://www.g2.com/sellers/marketintelo)
- **Year Founded:** 2015
- **HQ Location:** Ontario, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0f5a2bb3835976d377fae8073e7f7d019d6ada1c191f75ea8882021dad79684f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmarket-intelo%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Market Research Future](https://www.g2.com/products/market-research-future/reviews)

Market Research Future is a leading provider of industry analysis reports and business consulting services catering to sectors such as healthcare, technology, chemicals, and automotive, among others. The company offers tailored solutions by leveraging big data and artificial intelligence to provide innovative insights that empower clients to gain competitive advantages. They promote collaborative partnerships built on trust and mutual respect, ensuring that they exceed clients' expectations with high-quality research findings. Their focus on long-term value realization helps clients identify growth opportunities and mitigate risks in dynamic business environments.

#### Who Is the Company Behind Market Research Future?

- **Seller:** [Market Research Future](https://www.g2.com/sellers/market-research-future)
- **Year Founded:** 2015
- **HQ Location:** New York, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=20e933ee1fbcea840e28203fe87994c3f2f77c671afa08b9ba4c0f942cfd9956&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmarket-research-future%2F&secure%5Burl_type%5D=linkedin_company_website)  
621 employees on LinkedIn®

### [Market Statsville Group](https://www.g2.com/products/market-statsville-group/reviews)

Market Statsville Group (MSG) partners with companies and society to confront their essential risks and challenges to capture the enormous opportunities for them. MSG initiated its work in 2017, and since then, the brand is moving to become a pioneer in business advisory and market research services. We the leading market research and strategy builder with the depth and breadth of solutions that perfectly suit your every need. MSG provides solutions in a wide range of industry verticals in market sizing, analysis, and incisive business insights. MSG experienced research analysts are proficient at digging deep and providing various customizable data that help you make decisions with clarity, confidence, and impact.

#### Who Is the Company Behind Market Statsville Group?

- **Seller:** [Market Statsville Group](https://www.g2.com/sellers/market-statsville-group)
- **Year Founded:** 2017
- **HQ Location:** New York, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c1962ae04c42708c8eca53cff4042a31e5ac211dfd3724f977e96d71cbbb6882&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmarket-statsville-group&secure%5Burl_type%5D=linkedin_company_website)  
21 employees on LinkedIn®

### [Marketview](https://www.g2.com/products/marketview-marketview/reviews)

Consumer spending is the driving force behind our economy. However for many organisations, accurately measuring and understanding their customers’ spending within the wider market is a challenge.

#### Who Is the Company Behind Marketview?

- **Seller:** [Marketview](https://www.g2.com/sellers/marketview)
- **HQ Location:** Wellington, NZ
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=25979177fe7779c411a474cfda9de0f04defa0f970e8554fa457d58b796f5ee7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmarketview-ltd&secure%5Burl_type%5D=linkedin_company_website)  
10 employees on LinkedIn®

### [Mark My Words Media](https://www.g2.com/products/mark-my-words-media/reviews)

All-Inclusive Campaigns Powered by AI Insights to Drive Leads, Double ROI, and Accelerate Growth for Local Businesses.

#### Who Is the Company Behind Mark My Words Media?

- **Seller:** [Mark My Words Media](https://www.g2.com/sellers/mark-my-words-media)
- **Year Founded:** 1997
- **HQ Location:** Treasure Island, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7ea5aaad1b20e969b7dfcd21a53a1de83660ef0a6364f09220ca69b136500440&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmark-my-words-media&secure%5Burl_type%5D=linkedin_company_website)  
24 employees on LinkedIn®

### [MarkNtel Advisors](https://www.g2.com/products/markntel-advisors/reviews)

MarkNtel Advisors is a leading market research and consulting firm providing comprehensive industry reports, strategic insights, and customized advisory solutions. The company specializes in analyzing emerging trends, market size, competitive landscapes, and growth opportunities across sectors such as ICT, healthcare, energy, automotive, and consumer goods. With a strong focus on data accuracy and client-centric solutions, MarkNtel Advisors empowers businesses, investors, and organizations to make informed and confident strategic decisions globally.

#### Who Is the Company Behind MarkNtel Advisors?

- **Seller:** [MarkNtel Advisors](https://www.g2.com/sellers/markntel-advisors)
- **Year Founded:** 2017
- **HQ Location:** Noida, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d05f3750033d742ad25083cd8fb671727c5e588e5dd6a6948c25bc5331b4d9f1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmarkntel-advisors&secure%5Burl_type%5D=linkedin_company_website)  
57 employees on LinkedIn®

### [Mazterize - Software Reviews & Downloads for PC & Mac](https://www.g2.com/products/mazterize-software-reviews-downloads-for-pc-mac/reviews)

Mazterize (MasterKreatif) explore a verified collection of the latest PC, Mac, and Android software with features, system requirements and direct downloads.

#### Who Is the Company Behind Mazterize - Software Reviews & Downloads for PC & Mac?

- **Seller:** [Mazterize](https://www.g2.com/sellers/mazterize)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [MCI](https://www.g2.com/products/mci/reviews)

We design, launch, operate, and transform call center business processes to reduce cost, mitigate risk, and improve performance. Our BPO contact center services and solutions create value by elevating the customer experience, increasing efficiencies, and reducing costs. Our comprehensive portfolio of business process outsourcing services spans all customer interaction points, including inbound and outbound call center solutions, digital customer support, information technology, AI-powered automation, analytics, CX strategy, and professional services. Whether you require revenue growth services, customer care, technical support, or debt recovery, we can meet your customers where they are - across channels throughout the entire customer lifecycle. Learn more about our suite of CX BPO services and our industry expertise.

#### Who Is the Company Behind MCI?

- **Seller:** [MCI](https://www.g2.com/sellers/mci)
- **Year Founded:** 2002
- **HQ Location:** Iowa City, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7f743d412d6ec43f3a3901e7d2f54ab97176b2c5c71a9bdf2c9b743d0b81e723&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmci-federal-services&secure%5Burl_type%5D=linkedin_company_website)  
1,427 employees on LinkedIn®

### [McSmartyPants.com](https://www.g2.com/products/mcsmartypants-com/reviews)

McSmartyPants Software helps products find product-market fit by getting the market to provide feedback in the development phase. Crowdsourced feedback from your target audience gets fed through machine learning algorithms to guide products and features.

#### Who Is the Company Behind McSmartyPants.com?

- **Seller:** [McSmartyPants.com](https://www.g2.com/sellers/mcsmartypants-com)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [MelMat](https://www.g2.com/products/melmat/reviews)

MelMat is a multi-engine AI research synthesis platform built for professionals who make judgment calls they have to stand behind. Instead of relying on a single AI model, every query runs through 4 AI models in parallel (selected from a pool of 8, including Claude, ChatGPT, Gemini, and Perplexity), each grounded against primary sources rather than just generating from memory. What makes MelMat different is how it handles disagreement. Most AI tools blend multiple perspectives into one smoothed-over answer. MelMat does the opposite — it surfaces exactly where the models agree and where they contradict each other in a dedicated Contradictions section, so the user sees the actual uncertainty in the research instead of a false sense of consensus. The primary users are business and professional-services buyers: independent compliance consultants, financial advisors, risk analysts, attorneys, and fractional executives who need defensible, sourced research they can put in front of a client, a regulator, or a board — not casual personal use. An enterprise workspace product (M²W) extends the same approach to team-based due diligence and M&A screening.

#### Who Is the Company Behind MelMat?

- **Seller:** [MelMat](https://www.g2.com/sellers/melmat)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0d33a9e8da0451bba136f20224b2d5b1370587ceebb24b171c4491e094bf5f2d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fvanjat%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Millionaire News](https://www.g2.com/products/millionaire-news/reviews)

Millionaire News is a global digital media publication dedicated to the entrepreneurs, founders and business leaders shaping the future of commerce. We publish in-depth profiles, interviews, net worth analyses and business intelligence across five editorial verticals: Business, Technology, Entertainment, Economy and Millionaire Story.

#### Who Is the Company Behind Millionaire News?

- **Seller:** [Millionaire News](https://www.g2.com/sellers/millionaire-news)
- **Year Founded:** 2015
- **HQ Location:** New York , US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=dd61383f47ac68db1655764b42dc00e9d29d0255f65bc18fe99af76217fb987d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmillionairenews&secure%5Burl_type%5D=linkedin_company_website)  
26 employees on LinkedIn®

### [Monblard Analytics](https://www.g2.com/products/monblard-analytics/reviews)

Monblard Analytics - Developer of Data analytic Indicators / Investing and trading econometric models, Quantitative and Ago trading systems

#### Who Is the Company Behind Monblard Analytics?

- **Seller:** [Monblard Analytics](https://www.g2.com/sellers/monblard-analytics)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [MonogramGroup](https://www.g2.com/products/monogramgroup/reviews)

Brand-led commercial impact for PE-backed companies, and brand differentiation for the PE sector. Since 1996, we’ve delivered world-class strategy & creative to 270+ private equity firms and portfolio companies.

#### Who Is the Company Behind MonogramGroup?

- **Seller:** [MonogramGroup](https://www.g2.com/sellers/monogramgroup)
- **Year Founded:** 1990
- **HQ Location:** Chicago, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f55efdcd769fd94914f24108ce24bc8a885b951fee58ed47817832643d91b4e8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmonogramgroup&secure%5Burl_type%5D=linkedin_company_website)  
21 employees on LinkedIn®

### [Moojing Market Intelligence](https://www.g2.com/products/moojing-market-intelligence/reviews)

Moojing Market Intelligence helps large international brands make smarter decisions by providing e-commerce and consumer intelligence data and analytics across China and Asia-Pacific. With 10+ years of data from 30+ platforms, we have helped 500+ enterprises in product development, e-commerce strategy, go-to-market strategy, and more. Moojing alsooffers MoInsight Suite, a self-service SaaS and API platform that allows enterprises to easily source market data.

#### Who Is the Company Behind Moojing Market Intelligence?

- **Seller:** [Moojing](https://www.g2.com/sellers/moojing)
- **Year Founded:** 2015
- **HQ Location:** Beijing, CN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=06b1179790f25d90a6ca66818c835c6c266c97e03a2b49f6d254228858f343a9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F68588397%2F&secure%5Burl_type%5D=linkedin_company_website)  
53 employees on LinkedIn®

- [‹ Prev ‹ Prev](/categories/market-research-services?hsCtaTracking=e7f09d56-74d3-4c7c-8fe7-5620bf24d501%7C9ef7f2c3-b9c2-49c2-b025-d225c93f1594&order=g2_score&page=14#product-list)
- [1](/categories/market-research-services?hsCtaTracking=e7f09d56-74d3-4c7c-8fe7-5620bf24d501%7C9ef7f2c3-b9c2-49c2-b025-d225c93f1594&order=g2_score#product-list)
- [2](/categories/market-research-services?hsCtaTracking=e7f09d56-74d3-4c7c-8fe7-5620bf24d501%7C9ef7f2c3-b9c2-49c2-b025-d225c93f1594&order=g2_score&page=2#product-list)
- …
- [11](/categories/market-research-services?hsCtaTracking=e7f09d56-74d3-4c7c-8fe7-5620bf24d501%7C9ef7f2c3-b9c2-49c2-b025-d225c93f1594&order=g2_score&page=11#product-list)
- [12](/categories/market-research-services?hsCtaTracking=e7f09d56-74d3-4c7c-8fe7-5620bf24d501%7C9ef7f2c3-b9c2-49c2-b025-d225c93f1594&order=g2_score&page=12#product-list)
- [13](/categories/market-research-services?hsCtaTracking=e7f09d56-74d3-4c7c-8fe7-5620bf24d501%7C9ef7f2c3-b9c2-49c2-b025-d225c93f1594&order=g2_score&page=13#product-list)
- [14](/categories/market-research-services?hsCtaTracking=e7f09d56-74d3-4c7c-8fe7-5620bf24d501%7C9ef7f2c3-b9c2-49c2-b025-d225c93f1594&order=g2_score&page=14#product-list)
- 15
- [16](/categories/market-research-services?hsCtaTracking=e7f09d56-74d3-4c7c-8fe7-5620bf24d501%7C9ef7f2c3-b9c2-49c2-b025-d225c93f1594&order=g2_score&page=16#product-list)
- [17](/categories/market-research-services?hsCtaTracking=e7f09d56-74d3-4c7c-8fe7-5620bf24d501%7C9ef7f2c3-b9c2-49c2-b025-d225c93f1594&order=g2_score&page=17#product-list)
- [18](/categories/market-research-services?hsCtaTracking=e7f09d56-74d3-4c7c-8fe7-5620bf24d501%7C9ef7f2c3-b9c2-49c2-b025-d225c93f1594&order=g2_score&page=18#product-list)
- [19](/categories/market-research-services?hsCtaTracking=e7f09d56-74d3-4c7c-8fe7-5620bf24d501%7C9ef7f2c3-b9c2-49c2-b025-d225c93f1594&order=g2_score&page=19#product-list)
- …
- [23](/categories/market-research-services?hsCtaTracking=e7f09d56-74d3-4c7c-8fe7-5620bf24d501%7C9ef7f2c3-b9c2-49c2-b025-d225c93f1594&order=g2_score&page=23#product-list)
- [24](/categories/market-research-services?hsCtaTracking=e7f09d56-74d3-4c7c-8fe7-5620bf24d501%7C9ef7f2c3-b9c2-49c2-b025-d225c93f1594&order=g2_score&page=24#product-list)
- [Next › Next ›](/categories/market-research-services?hsCtaTracking=e7f09d56-74d3-4c7c-8fe7-5620bf24d501%7C9ef7f2c3-b9c2-49c2-b025-d225c93f1594&order=g2_score&page=16#product-list)

Spotlight Categories

[Digital Experience Platforms (DXP)](https://www.g2.com/categories/digital-experience-platforms-dxp)

[Enterprise Risk Management (ERM) Software](https://www.g2.com/categories/enterprise-risk-management-erm)

[SaaS Backup Software](https://www.g2.com/categories/saas-backup)

[Pricing Software](https://www.g2.com/categories/pricing)

[Procure to Pay Software](https://www.g2.com/categories/procure-to-pay)

Similar Categories

- [Affiliate Marketing Agencies](/categories/affiliate-marketing-agencies)
- [Amazon Marketing Services](/categories/amazon-marketing-services)
- [Analyst Relations (AR) Agencies](/categories/analyst-relations-ar-agencies)
- [Brand Advocacy Services](/categories/brand-advocacy-services)
- [Branding Agencies](/categories/branding-agencies)

- [Event Management Services](/categories/event-management-services)
- [Inbound Marketing](/categories/inbound-marketing)
- [Lead Generation Services](/categories/lead-generation-services)
- [Marketing Analytics Services](/categories/marketing-analytics-services)
- [Marketing Automation Consulting](/categories/marketing-automation-consulting)

- [Marketing Strategy](/categories/marketing-strategy)
- [Other Marketing Services](/categories/other-marketing-services)
- [Outbound Marketing](/categories/outbound-marketing)
- [PR Firms](/categories/pr-firms)
- [Reputation Management Services](/categories/reputation-management-services)

[Browse Market Research Services Themes](/categories/market-research-services/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated October 3, 2024

Market research services perform in-depth research and reporting into a variety of markets. These companies also analyze market activity to provide businesses with custom market insight and new perspectives into their own marketing campaigns. Insights are showcased via reports, infographics, and ad-hoc deliverables. Market research providers typically incentivize a consumer panel of market research participants to help gain market-related insights. Consumer participants provide insight into a marketplace by sharing what marketing efforts they’ve observed, their opinion on marketing efforts, and their personal information, such as demographics, location, and age. Technology companies can utilize [technology research services](https://www.g2.com/categories/technology-research) for tech-related insights.

Business can utilize the expertise provided by market research companies to gain competitive knowledge, obtain relevant market research reports, and obtain a general understanding of their market.

To qualify for inclusion in the Market Research Services category, a services provider must:

- Provide custom market research
- Write and distribute market research reports

Show More