Market intelligence software gathers publicly available information about companies and individuals from a variety of sources and uses it to create records or combine it with existing CRM data. Contact information, locations, financials, recent news and press releases are typical data sources mined for information and linked to the record. This combined profile provides companies with a more complete view of current and potential customers, identifies market opportunities, and informs decision-making. Market intelligence solutions are most commonly used by planners in marketing and sales departments to establish lists of likely prospects and determine the best means of outreach.
There is notable overlap between market intelligence software and sales intelligence software and/or marketing account intelligence software because several features are similar. For instance, market intelligence is focused on the initial stages of account-based marketing, including identifying prospects and building an accurate picture of relationships between decision-makers. Lead scoring and data quality are also often included in market intelligence software, and integrations with them are common among the rest. However, the ability to alert users to changes and provide basic insights based on existing data is what differentiates market intelligence from other lead capture software.
To qualify for inclusion in the Market Intelligence category, a product must:
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DiscoverOrg is the leading global marketing and sales intelligence tool used by 4,000 of the world's fastest growing companies to accelerate growth. The company itself has been named an Inc. 5000 fastest growing company for the past 8 years, and is consistently recognized as the most accurate provider of B2B sales and marketing data.
Professionals from all fields, including sales, marketing, recruiting, and finance, rely on ZoomInfo for high quality, actionable contact and company data that keeps pace with ever-changing business needs. With ZoomInfo, you can improve your marketing campaigns and sales outreach, and the quality of your database with highly actionable data, enabling better segmentation, deliverability, and response. You can also shorten the sales cycle and increase revenue with on demand email addresses and direct phone number information, helping you reach decision makers faster. Additionally, ZoomInfo helps recruiters source top candidates, with access to rich, meaningful data necessary for success. Build high-quality, segmented lists based on industry, company location and size, revenue, title, job function, and more using our easy to use, step-by-step wizard. By fueling your campaigns with accurate information, you’re ensuring that your emails reach prospects and that your database is clean and actionable.
UpLead is a B2B prospecting tool dedicated to providing the highest quality contact data. Features include: real-time email verification, worldwide contacts in over 200 countries, 50+ search criteria, technology tracking, account based marketing, competitor intelligence, email pattern intel, social profile links, salesforce integration, API and more.
Founded in 2007 and acquired by Morningstar in 2016, PitchBook provides comprehensive data on the private and public markets to help business professionals discover and execute top opportunities. PitchBook’s data and analysis is available through our award-winning software, the PitchBook Platform, as well as our suite of integrated tools, industry news and in-depth reports. With offices in Seattle, San Francisco, New York and London, PitchBook serves more than 18,000 clients globally. What you can do with PitchBook: - Private market intelligence - Fundraising - Sourcing investments - Due diligence - Business development - Networking - Deal execution PitchBook’s clients: - Venture capital firms - Corporate development groups - Investment banks - Private equity firms - Limited partners - Law firms - Accounting firms - Lenders - Commercial real estate firms - Executive search firms Request a free trial today and see what comprehensive private market data can do for your business: www.pitchbook.com/free-trial
InsideView’s targeting intelligence platform lets you identify the best targets, get relevant insights at the right time, and see exactly who your customers are and what they really need. It delivers consistent, real-time access to data, insights, and connections that unify your siloed systems and align your customer engagement around a single, reliable view of the customer.
Prospecting should be fun and easy. Sadly, many sales reps hate prospecting. That's why we built LeadIQ. LeadIQ eliminates the most annoying parts of prospecting, helping sales reps get new deals with less work. The average sales rep only spends 1/4 of their time actually prospecting. That's because reps spend their days looking up prospects in Salesforce, researching them on the web, finding lead contact info, and doing manual data entry. That's not why you hired your sales team, it's not why they work in sales, and it just isn't a good use of anyone's time. With millions of emails, phone numbers, titles, and accounts, our prospecting platform makes it easy to focus on your pitch and build relationships, without sacrificing a clean Salesforce.
Lead411 provides news-driven sales leads, it intelligence and unlimited exportable company contacts with verified emails and mobile direct dials within a simple UI and chrome extension. Our key differentiators are mobile direct dials, verified emails, fresh daily triggers, technology install data and 25+ CRM/SaaS integrations. Our mission is to help our clients crush their competition. With no funding we have grown our customer base to 1,300 satisfied clients.
SimilarWeb is the standard for understanding the digital world. With the largest international online panel consisting of hundreds of millions of devices, SimilarWeb provides granular insights about any website or app across industries. Global brands such as Walmart, eBay, Skyscanner, and adidas rely on SimilarWeb to make better business.
PipeCandy is the only predictive analytics platform that tracks global e-Commerce landscape to predict major inflection points in e-Commerce businesses. PipeCandy tracks over 100 e-Commerce specific attributes. World's leading corporations use PipeCandy's insights to discover e-Commerce companies to sell to, acquire or partner with.
AYTM is a market research automation platform and the secret weapon that drives agile innovation for some of the largest consumer brands and agencies in the world. Researchers are empowered to conduct sophisticated research with a click of a button from a powerful but easy to use interface - cutting down the time to insights from days or weeks to hours. This researcher powered, iterative approach to actionable insights collection improves competitiveness, speed to market and revenue. Run a full range of quantitative research, collaborate on survey design in real-time and launch complex sophisticated research tests including max-diff, choice-based conjoint, automated TURF, pricing optimization and more in minutes. Gain access to over 40 million consumers via our integrated panel, which provides best-in-class levels of trust and quality, and real-time pricing with guaranteed delivery times. Tap into our flexible service options that unlock access to our team of research automation experts, when you need them (and not when you don’t).
Contify is an AI-assisted Market and Competitive Intelligence Platform to track information on competitors, customers, and industry segments. It enables users to collect, curate, and share information across the organization. Intelligent (actionable) information is mined by searching and analyzing information from over 200,000 online sources including news, company websites, social media, reviews, discussion forums, job postings, regulatory portals, and more.
elium is a knowledge sharing platform that helps you capture, curate and communicate in the digital workplace. It is both a web SaaS & mobile solution. Our purpose is to help Knowledge blossom across corporate silos and connect people and knowledge. The platform enables seamless collaboration, avoiding duplication of effort thus engaging the communities, stimulating knowledge sharing and collective learning.Talent and knowledge flows transcend company & geographic boundaries.
Spark strategic decisions with a global news database and powerful research platform. Every day and in every industry, there is an intensifying demand for the latest news, contextual content, rich data and powerful research tools that deliver insights and inform strategy. Power strategic business decisions with Factiva’s global news database, deep archives and research platform. Factiva’s premium sources—74% of which are not available on the free web—include exclusive access to The Wall Street Journal, Dow Jones Newswires and Reuters, plus licensed publications, influential websites, trade magazines and regional papers from around the world. With company information and robust search, filtering, smart indexing and sharing tools, you’ll have the power to cut through complexity to the solution. Visit: www.dowjones.com/factiva
Captify is a global data activation company and pioneer of Search Intelligence. Captify’s unique Semantic Technology analyses over 33 billion monthly searches to power insights and media across all channels and on every device. Captify’s actionable insights play a crucial role for brands and advertisers; revealing macro world trends, consumer interests, inner-life behaviours and intent signals. To date, Captify has raised $15 million in investment and backed by Panoramic Growth Equity and Smedvig Capital. In NYC, London, Paris, Hamburg and Kiev, a global team of 160+ are powering record company growth and changing the way data is activated by marketers around the world.
Intellizence is an award-winning, AI-powered business signal intelligence platform for enterprises that monitors changes in companies, industries and regulators of interest. Intellizence discovers and delivers hundreds of sales and risk signals (e.g. M&A, C-Level changes, business expansion) from comprehensive external unstructured data sources (e.g. news, press release, earnings calls) for revenue generation and risk mitigation.
Kompyte's competitive intelligence software enables businesses to collect, organize, analyze, and act on competitive changes in their market. Serving thousands of product, marketing and sales roles in over 20 industries, across the globe, Kompyte compiles over 3.5T data points a year to help companies take advantage of every opportunity to differentiate, provide unique value and maintain a competitive advantage.
Market Logic's Insights Platform enables companies to bring all their unstructured and structured consumer, competitor and market data together for knowledge building and insights mining. The platform continuously ingests new data, extracts relevant meaning and connects the dots to generate insights and recommend actions.
Vennli is the content intelligence platform that helps marketers be more relevant to customers in messaging, content strategy and marketing communications. We gather real-time customer data and insights about what’s most important to customers and why they choose you versus your competition. Then, we visualize data in an intuitive way that quickly leads to content aligned with customer needs. Vennli makes it easy to understand how customers make choices so that businesses can make quick, precise decisions about their marketing and content strategy. Use content intelligence to drive your business.
Assortify is a software that provides actionable, competitive intelligence that focuses on product assortment comparisons within the online retail industry, it help online retailers to measure the effectiveness of the product assortment by comparing it to their competitors and analyzing trends in the marketplace.
AsteroidIQ is a tool that help business intelligence professionals to capture changes in their competitors' web properties in one place, in a single click, ita enable analysts, market researchers, and those in charge of global strategic insights to maintain a clear log of their competitive landscape.
CabinetM is a marketing technology management platform designed to make it easy to control your marketing technology environment. With the CabinetM Enterprise subscription, you can: • Collaborate across your organization and with your strategic partners on technology discovery, evaluation, and management • Track and manage technology you’ve acquired and built internally • Manage all your marketing technology contracts—eliminating the surprise of auto-renewals • Track the agency partners whom you work with • Ensure that your marketing technology stack is visible to all stakeholders in the organization • Track the technology skills of your marketing team • Search for new products within the industry’s largest database of marketing technology products—9,000 and counting • Create the reports that you need to keep everyone informed Companies using the CabinetM platform are able to save time, improve marketing performance, and reduce technology expenses.
Understanding your audience and their needs is the key to creating content that engages and converts. The majority of marketing content doesn’t convert, and most marketers can neither create nor measure effective content. The Ceralytics content intelligence platform will help you create and promote your most effective content with technology that: - Clarifies your audience’s needs - Shows how to customize your customers’ content path - Identifies content that converts - Uncovers your positioning against competitors You work hard. Ceralytics optimizes the fruits of your labor to ensure your content does its job, too. Understand your audience, topic relevance, and competitors in ways never before possible so you can drive bottom-line business results.