Best Market Intelligence Software

Market intelligence software gathers publicly available information about companies and individuals from a variety of sources and uses it to create records or combine it with existing CRM data. Contact information, locations, financials, recent news and press releases are typical data sources mined for information and linked to the record. This combined profile provides companies with a more complete view of current and potential customers, identifies market opportunities, and informs decision-making. Market intelligence solutions are most commonly used by planners in marketing and sales departments to establish lists of likely prospects and determine the best means of outreach.

There is notable overlap between market intelligence software and sales intelligence software and/or marketing account intelligence software because several features are similar. For instance, market intelligence is focused on the initial stages of account-based marketing, including identifying prospects and building an accurate picture of relationships between decision-makers. Lead scoring and data quality are also often included in market intelligence software, and integrations with them are common among the rest. However, the ability to alert users to changes and provide basic insights based on existing data is what differentiates market intelligence from other lead capture software.

To qualify for inclusion in the Market Intelligence category, a product must:

  • Collect granular prospect data from sources external to the user company
  • Create and/or populate contact records and target lists with gathered data
  • Ensure accuracy and quality of information
  • Alert users to changes in profile information
  • Provide actionable insights about markets and potential leads
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    Second Measure transforms credit card transactions into actionable insights for investors.

    Suzy is how leading companies harness collective insights from millions of consumers worldwide to gather realtime intelligence.

    Talismatic is a competitive intelligence tool designed to empower recruiters and talent acquisition strategists to make optimal hiring plans.

    Upinion is a messaging app for market research.

    Altosight is a brand management software, for price tracking and competitor monitoring software for manufacturers and retailers.

    AmeriLINK Consumer Database provides data options to target best prospectsor to gain insight into the behaviors of the current customers.

    Assortify is a software that provides actionable, competitive intelligence that focuses on product assortment comparisons within the online retail industry, it help online retailers to measure the effectiveness of the product assortment by comparing it to their competitors and analyzing trends in the marketplace.

    AsteroidIQ is a tool that help business intelligence professionals to capture changes in their competitors' web properties in one place, in a single click, ita enable analysts, market researchers, and those in charge of global strategic insights to maintain a clear log of their competitive landscape.

    Audience project is a market research software that helps clients identify the target audience for surveys and generates result report.

    Beauhurst is a searchable database of the UK's fastest-growing companies, from early-stage startups to late-stage scaleups.

    CabinetM is a marketing technology management platform designed to make it easy to control your marketing technology environment. With the CabinetM Enterprise subscription, you can: • Collaborate across your organization and with your strategic partners on technology discovery, evaluation, and management • Track and manage technology you’ve acquired and built internally • Manage all your marketing technology contracts—eliminating the surprise of auto-renewals • Track the agency partners whom you work with • Ensure that your marketing technology stack is visible to all stakeholders in the organization • Track the technology skills of your marketing team • Search for new products within the industry’s largest database of marketing technology products—9,000 and counting • Create the reports that you need to keep everyone informed Companies using the CabinetM platform are able to save time, improve marketing performance, and reduce technology expenses.

    Understanding your audience and their needs is the key to creating content that engages and converts. The majority of marketing content doesn’t convert, and most marketers can neither create nor measure effective content. The Ceralytics content intelligence platform will help you create and promote your most effective content with technology that: - Clarifies your audience’s needs - Shows how to customize your customers’ content path - Identifies content that converts - Uncovers your positioning against competitors You work hard. Ceralytics optimizes the fruits of your labor to ensure your content does its job, too. Understand your audience, topic relevance, and competitors in ways never before possible so you can drive bottom-line business results.

    CivicScience provides strategic insight services to decision-makers at brands, media companies, and investment firms while giving consumers a trusted, convenient way to affect change.

    Clic and Walk provides real-time customer data.

    Customer Intelligence Platform

    Connected2Fiber's software helps network operators sell more, faster. The platform visualizes assets with internal location and market data in a single, simple platform accessible to the entire sales organization. Targeting improves, decisions accelerate and availability is shared seamlessly in a trusted, secure environment.

    Track, analyze, & act on everything happening outside the four walls of your company.

    This simple and free step-by-step wizard will guide you through the process of creating your own personalised buyer persona, company profile, and in addition, it also shows you the size of your market

    Datafinder offers self-serve predictive marketing suite offeringclients with relevant consumer data.

    Dataline offers comprehensive consumer database solutions.

    With Digsite Sprints, marketers and researchers can build a community in as little as one day and get presentation-ready results in just 24 hours. Use Digsite to find your target audience, capture their real-world experiences, ask 'why' questions, and help you optimize and iterate as you learn.

    DTScout provides global behavioural and demographic audience data.

    Easy2FIND is a web-based platform that gives you complete access to CHD FIND. Query, target and filter our data to identify opportunities for your business or to find information on the industry. Select from 140+ fields to identify your desired dataset and begin taking action.

    Endole Insight helps businesses truly understand data in innovative ways, using an authentic, connected software. By transforming the way businesses learn, Endole Insight provides companies with the tools they need to analyse, understand and act, helping you grow meaningful relationships with absolute confidence.

    The most comprehensive comparative analysis tool for exporters and manufacturers in India.

    FirstLight is the marketing intelligence portal tailored to how your organization aggregates, analyzes, manages and distributes strategic, competitive and market insights.

    InsightHub is the the enterprise insight platform from FlexMR that enables brands to inform every decision at speed. The platform offers a diverse array of qualitative and quantitative research tools all in one place, making it easy to manage, distribute and activate insight. Powerful user management features, the ability to run unlimited concurrent projects and a range of participant controls means access can even be shared across the enterprise, breaking down departmental silos. At the heart of the InsightHub platform is flexibility. We know that research agendas change and companies grow. That’s why we offer InsightHub in four distinct configurations which can be upgraded or changed at any time. In addition, any of our ten research tools may be added to a long-term licence or used temporarily to meet short-term project needs. Every platform licence includes secure hosting, data security compliance checks, 12 hours of support services, bespoke branding and a custom URL for free.

    Follow is a plugin to gather competitive intelligence on any website.

    FunnelWise integrates with CRMs and marketing automation platforms to help companies gain focused, deep insight into their revenue funnel. The FunnelWise solution allows both marketing and sales to: - Drill-down into key funnel metrics shared by marketing and sales: movement, velocity, conversions and aging - Determine revenue drivers to optimize efforts - Attribute marketing effort and view funnel leakage - Understand marketing’s impact on revenue - Identify missed revenue with cross-funnel comparisons - Diagnose issues and quickly course correct with an early warning system - Set and monitor progress to goals with daily indicators - Eliminate manual reporting and data manipulation - Accelerate growth with intelligent recommendations - Compare performance by funnel stage and data segments FunnelWise offers more than a software solution, it comes with a methodology and funnel expertise to maximize the investment. The FunnelWise team works closely with clients to ensure the solution drives future growth.

    Geoscape helps our clients achieve significant growth by tapping into America's fast growing Hispanic and multicultural markets. We provide consumer intelligence via strategic business consulting, database-driven analytics and automated systems to help ...

    Easily install our quick customer surveys on your Website Immediately understand your customers with easy-to-read, in-depth reports

    GrowthIntel uses big data to predict and generate a list of highly qualified leads which increases the conversion rates.

    Consensus Point is a provider of prediction market research to global market research firms.

    Hyllo is predictive analytics software that allows organizations to better understand how their online efforts translate into real-world transactions.

    IndexBox is an AI-powered statistical database and tools for market analysts.

    The Marketing Genetics Database is sourced from more than 2,000 catalogers/retailers, subscriptions and donations over the past two years. These data sources are then enhanced with Infogroup's proprietary and partner demographic and psychographic assets, making it the powerful targeting database available today.

    Sapphire, a proprietary marketing database offered by Infogroup Media Solutions, is the powerful collection of email, telemarketing, and postal addresses in the marketing industry.

    Informatica's Intelligent Data Platform is modular data management software.

    Intelligence Plaza is a web-based market and competitive intelligence software.

    Intutel is a market intelligence cloud - a suite of monitoring & analytics tools to help brands/ marketers / market research companies

    ITONICS Ideation is an online platform that combines idea generation, expansion, rating, aggregation and collaborative selection in medium and large-sized companies, it supports classic stage-gate processes, idea competitions, ideation workshops and close and open innovation approaches and can be customized according to specific requirements.

    Jumpshot Plus helps track your competitors across the web by comparing performance by sales volume, conversion rate, price and more. Jumpshot Plus featuers help detect new entrants, category trends and seasonal changes and understand brand loyalty and cross-shopping behaviors.

    RTI builds a unique customer profile for every customer by observing their online behavior and collecting additional data from call center interactions and brick and mortar store systems.

    Knowledge360® is an enterprise competitive intelligence and knowledge management software that enables smarter and faster decision-making through a revolutionary approach to gathering, organizing and analyzing information. The subscription-based, software-as-a-service platform enables corporate development, marketing, sales, and product development teams to quickly find, view and share insights that inform strategic decisions. Features & Benefits - Customizable Dashboards - Collaboration & Sharing Tools - Knowledge Management with automated tagging - Configurable Alerts & Notifications - Trending & Analytics - Reporting & Exporting Data Collection & Enrichment - Enriched News & Press Releases - Social Media Monitoring - Job Postings and Trends - Premium Financial Data - Glassdoor Profiles - Patents, Adverse Events, & Clinical Trials

    10% bad email addresses in your data prevent you from reaching more than 40% of your customers, reducing the efficiency of your list to 60% at best. Use List Genie to reclaim the full value of your digital marketing campaigns.

    Manzama's Intelligence Platform helps professionals discover and share insights from news, social and other online media sources to strengthen client relationships and drive new business. www.manzama.com

    Marketrac provides lenders, title companies and builders with an interactive, robust means to measure competitive market share and volumes by geographic area, transaction and loan type

    A sampling tool that can work alongside interviewing systems with an optional panel management module for online applications.

    Using MightySignal for Business Intelligence, you can spot gaps in the market that no one else can see. Then, you can create high-level strategies to attack those gaps and profit.

    The Mining Intelligence Companies and Properties Data Application offers you a wealth of global mining data at your fingertips. Get access to curated data from thousands of mining companies and their properties. Along with financial, production, and reserves and resources data, the application allows you to identify and/or compare mining companies and properties based on specific aspects that interest you, such as commodity exposure, ownership, geography, or development status of projects.