Market intelligence software gathers publicly available information about companies and individuals from a variety of sources and uses it to create records or combine it with existing CRM data. Contact information, locations, financials, recent news and press releases are typical data sources mined for information and linked to the record. This combined profile provides companies with a more complete view of current and potential customers, identifies market opportunities, and informs decision-making. Market intelligence solutions are most commonly used by planners in marketing and sales departments to establish lists of likely prospects and determine the best means of outreach.
There is notable overlap between market intelligence software and sales intelligence software and/or marketing account intelligence software because several features are similar. For instance, market intelligence is focused on the initial stages of account-based marketing, including identifying prospects and building an accurate picture of relationships between decision-makers. Lead scoring and data quality are also often included in market intelligence software, and integrations with them are common among the rest. However, the ability to alert users to changes and provide basic insights based on existing data is what differentiates market intelligence from other lead capture software.
To qualify for inclusion in the Market Intelligence category, a product must:
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Assortify is a software that provides actionable, competitive intelligence that focuses on product assortment comparisons within the online retail industry, it help online retailers to measure the effectiveness of the product assortment by comparing it to their competitors and analyzing trends in the marketplace.
AsteroidIQ is a tool that help business intelligence professionals to capture changes in their competitors' web properties in one place, in a single click, ita enable analysts, market researchers, and those in charge of global strategic insights to maintain a clear log of their competitive landscape.
CabinetM is a marketing technology management platform designed to make it easy to control your marketing technology environment. With the CabinetM Enterprise subscription, you can: • Collaborate across your organization and with your strategic partners on technology discovery, evaluation, and management • Track and manage technology you’ve acquired and built internally • Manage all your marketing technology contracts—eliminating the surprise of auto-renewals • Track the agency partners whom you work with • Ensure that your marketing technology stack is visible to all stakeholders in the organization • Track the technology skills of your marketing team • Search for new products within the industry’s largest database of marketing technology products—9,000 and counting • Create the reports that you need to keep everyone informed Companies using the CabinetM platform are able to save time, improve marketing performance, and reduce technology expenses.
Understanding your audience and their needs is the key to creating content that engages and converts. The majority of marketing content doesn’t convert, and most marketers can neither create nor measure effective content. The Ceralytics content intelligence platform will help you create and promote your most effective content with technology that: - Clarifies your audience’s needs - Shows how to customize your customers’ content path - Identifies content that converts - Uncovers your positioning against competitors You work hard. Ceralytics optimizes the fruits of your labor to ensure your content does its job, too. Understand your audience, topic relevance, and competitors in ways never before possible so you can drive bottom-line business results.
Connected2Fiber's software helps network operators sell more, faster. The platform visualizes assets with internal location and market data in a single, simple platform accessible to the entire sales organization. Targeting improves, decisions accelerate and availability is shared seamlessly in a trusted, secure environment.
With Digsite Sprints, marketers and researchers can build a community in as little as one day and get presentation-ready results in just 24 hours. Use Digsite to find your target audience, capture their real-world experiences, ask 'why' questions, and help you optimize and iterate as you learn.
Endole Insight helps businesses truly understand data in innovative ways, using an authentic, connected software. By transforming the way businesses learn, Endole Insight provides companies with the tools they need to analyse, understand and act, helping you grow meaningful relationships with absolute confidence.
InsightHub is the the enterprise insight platform from FlexMR that enables brands to inform every decision at speed. The platform offers a diverse array of qualitative and quantitative research tools all in one place, making it easy to manage, distribute and activate insight. Powerful user management features, the ability to run unlimited concurrent projects and a range of participant controls means access can even be shared across the enterprise, breaking down departmental silos. At the heart of the InsightHub platform is flexibility. We know that research agendas change and companies grow. That’s why we offer InsightHub in four distinct configurations which can be upgraded or changed at any time. In addition, any of our ten research tools may be added to a long-term licence or used temporarily to meet short-term project needs. Every platform licence includes secure hosting, data security compliance checks, 12 hours of support services, bespoke branding and a custom URL for free.
FunnelWise integrates with CRMs and marketing automation platforms to help companies gain focused, deep insight into their revenue funnel. The FunnelWise solution allows both marketing and sales to: - Drill-down into key funnel metrics shared by marketing and sales: movement, velocity, conversions and aging - Determine revenue drivers to optimize efforts - Attribute marketing effort and view funnel leakage - Understand marketing’s impact on revenue - Identify missed revenue with cross-funnel comparisons - Diagnose issues and quickly course correct with an early warning system - Set and monitor progress to goals with daily indicators - Eliminate manual reporting and data manipulation - Accelerate growth with intelligent recommendations - Compare performance by funnel stage and data segments FunnelWise offers more than a software solution, it comes with a methodology and funnel expertise to maximize the investment. The FunnelWise team works closely with clients to ensure the solution drives future growth.
The Marketing Genetics Database is sourced from more than 2,000 catalogers/retailers, subscriptions and donations over the past two years. These data sources are then enhanced with Infogroup's proprietary and partner demographic and psychographic assets, making it the powerful targeting database available today.
ITONICS Ideation is an online platform that combines idea generation, expansion, rating, aggregation and collaborative selection in medium and large-sized companies, it supports classic stage-gate processes, idea competitions, ideation workshops and close and open innovation approaches and can be customized according to specific requirements.
Knowledge360® is an enterprise competitive intelligence and knowledge management software that enables smarter and faster decision-making through a revolutionary approach to gathering, organizing and analyzing information. The subscription-based, software-as-a-service platform enables corporate development, marketing, sales, and product development teams to quickly find, view and share insights that inform strategic decisions. Features & Benefits - Customizable Dashboards - Collaboration & Sharing Tools - Knowledge Management with automated tagging - Configurable Alerts & Notifications - Trending & Analytics - Reporting & Exporting Data Collection & Enrichment - Enriched News & Press Releases - Social Media Monitoring - Job Postings and Trends - Premium Financial Data - Glassdoor Profiles - Patents, Adverse Events, & Clinical Trials
The Mining Intelligence Companies and Properties Data Application offers you a wealth of global mining data at your fingertips. Get access to curated data from thousands of mining companies and their properties. Along with financial, production, and reserves and resources data, the application allows you to identify and/or compare mining companies and properties based on specific aspects that interest you, such as commodity exposure, ownership, geography, or development status of projects.