### Contents

- [**Articles**](#resources-articles)
- [**Discussions**](#resources-discussions)
- [**Reports**](#resources-reports)

# Market Intelligence Software Resources

##### Articles, Discussions, and Reports to expand your knowledge on Market Intelligence Software

Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find [articles](#resources-articles) from our experts, [discussions](#resources-discussions) from users like you, and [reports](#resources-reports) from industry data.

[ContentsExpand/Collapse Contents](#)
- [**Articles**](#resources-articles)
- [**Discussions**](#resources-discussions)
- [**Reports**](#resources-reports)

## Market Intelligence Software Articles

[![Market Intelligence 101: What It Is, Types, and Implementation](https://learn.g2.com/hubfs/_learn-market-intelligence@2x.png "Market Intelligence 101: What It Is, Types, and Implementation")](https://www.g2.com/articles/market-intelligence)

[
### Market Intelligence 101: What It Is, Types, and Implementation
](https://www.g2.com/articles/market-intelligence)
If you’re responsible for making strategic decisions and often find yourself asking, “What should we do next?”, the issue is most probably a lack of timely, market-level insight.

[
 ![Harshita Tewari](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Harshita Tewari")
HT

](https://learn.g2.com/author/harshita-tewari)

by Harshita Tewari

[![What Are Marketing Objectives? How to Assign KPIs to Objectives](https://learn.g2.com/hubfs/G2CM_FI097_Learn_Article_Images-%5BMarketing_Objectives%5D_V1a.png "What Are Marketing Objectives? How to Assign KPIs to Objectives")](https://www.g2.com/articles/marketing-objectives)

[
### What Are Marketing Objectives? How to Assign KPIs to Objectives
](https://www.g2.com/articles/marketing-objectives)
Running a business is like playing a video game.

[
 ![Ninisha Pradhan](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ninisha Pradhan")
NP

](https://learn.g2.com/author/ninisha-pradhan)

by Ninisha Pradhan

## Market Intelligence Software Discussions

0

Question on: Owler
[What industry/verticals are the best fit for this product?](/discussions/what-industry-verticals-are-the-best-fit-for-this-product)

Are there any specific industries or verticals that you have found Owler to be a better fit?

Owler is a community-based business insights platform that provides information on companies, industries, and competitors. It's widely used across various industries and verticals, making it suitable for a diverse range of professionals. Here are some of the best fits for Owler: Sales and Marketing Professionals: Owler offers insights into competitors, industry trends, and company data, helping sales and marketing teams to target prospects more effectively and understand the competitive landscape. Investment and Financial Analysts: Investors and financial analysts can use Owler to gather information on company performance, funding, acquisitions, and more, aiding in investment decisions. Business Development and Strategy Teams: Owler's competitive intelligence helps these teams in strategic planning, identifying potential partnerships, and understanding market positioning. Entrepreneurs and Startups: For those looking to understand their market, competitors, and potential opportunities, Owler provides valuable insights that can guide business decisions. Consulting Firms: Consultants across various sectors can leverage Owler to gain insights into their clients' industries, competitors, and market trends, enhancing their advisory services. Research and Academic Institutions: Researchers and academics can use Owler for data collection and analysis on companies, industries, and market trends. Media and Journalists: Owler can be a source for journalists seeking information on company news, leadership changes, funding rounds, and more. In summary, Owler's versatile platform is suitable for a wide range of industries and verticals, particularly those that require comprehensive business intelligence and competitive insights.

Answered: Jay Mehta Digital on August 17, 2023

[Your answer](/discussions/what-industry-verticals-are-the-best-fit-for-this-product/comments/new?remote=true)

0

Question on: Connectbase
[Would like to see pending updates/requests from other users - and how C2F is prioritizing those.](/discussions/50276-would-like-to-see-pending-updates-requests-from-other-users-and-how-c2f-is-prioritizing-those)

I am sure we (as users) are all requesting the same enhancements, etc. It would be nice to see those and provide input to what matters most to us.

I like this Chris and will work on it with our Product team, my goal would be to have a future capabilities location everyone knows how to get to in the platform, just like moving support and knowledgebase inside the Connected World. Appreciate the feedback. 

Answered: Ben Edmond on May 5, 2022

[Your answer](/discussions/50276-would-like-to-see-pending-updates-requests-from-other-users-and-how-c2f-is-prioritizing-those/comments/new?remote=true)

0

Question on: Klue
[What software can I integrate with and how will it help? Can I get more product information?](/discussions/25045-what-software-can-i-integrate-with-and-how-will-it-help-can-i-get-more-product-information)

I did not know I can integrate Klue with other software. Does it integrate with Outlook? I don't know how I'd use it as an integrated tool, can you give more information? Is it possible to get more product information that what I already have including pricing information or is this a limitation of my own company? I use it in a sales capacity but am not familiar with how it is implemented.

There are some native integrations, i.e. Salesforce, Slack, etc. I believe they have some Office 365 integration options. We also embed direct links to Klue battlecards within Showpad, and the passthru is immediate as they're all authenticated via Okta. Our sales reps like having a separate Klue tab open versus embedding too much klue content wihtin Salesforce, Dynamics 365 or other systems. As for price, they're prett transparent on pricing, so I would just ask for a quote. 

Answered: Paul Senatori on May 4, 2020

[Your answer](/discussions/25045-what-software-can-i-integrate-with-and-how-will-it-help-can-i-get-more-product-information/comments/new?remote=true)

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## Market Intelligence Software Reports

Mid-Market Grid® Report for Market Intelligence

Summer 2026

G2 Report: Grid® Report

Grid® Report for Market Intelligence

Summer 2026

G2 Report: Grid® Report

Enterprise Grid® Report for Market Intelligence

Summer 2026

G2 Report: Grid® Report

Momentum Grid® Report for Market Intelligence

Summer 2026

G2 Report: Momentum Grid® Report

Small-Business Grid® Report for Market Intelligence

Summer 2026

G2 Report: Grid® Report

Enterprise Grid® Report for Market Intelligence

Spring 2026

G2 Report: Grid® Report

Small-Business Grid® Report for Market Intelligence

Spring 2026

G2 Report: Grid® Report

Mid-Market Grid® Report for Market Intelligence

Spring 2026

G2 Report: Grid® Report

Grid® Report for Market Intelligence

Spring 2026

G2 Report: Grid® Report

Momentum Grid® Report for Market Intelligence

Spring 2026

G2 Report: Momentum Grid® Report