# Best Loyalty Management Software - Page 8

## How Many Loyalty Management Software Products Does G2 Track?

**Total Products under this Category:** 451

### Category Stats (Aug 2026)

- **Average Rating:** 4.55/5 (↑0.02 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Dynamics (+2.16%) - Among all products in this category, Dynamics recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank Loyalty Management Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 15,800+ Authentic Reviews
- 451+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Loyalty Management Software
 ![G2 Grid® for Loyalty Management Software plotting products by satisfaction and market presence](https://www.g2.com/categories/loyalty-management/grids.png?focus%5B%5D=4746&focus%5B%5D=73864&focus%5B%5D=1219583&focus%5B%5D=58412&focus%5B%5D=158516&focus%5B%5D=1428937&focus%5B%5D=3571&focus%5B%5D=1424044)

Highlighted products: Smile.io, LoyaltyLion, Owner.com, Okendo, AdvantageClub.ai, Mastercard Offers, SAP Engagement Cloud (formerly SAP Emarsys), and Joy Loyalty.

Underlying data: [Grid® JSON](https://www.g2.com/categories/loyalty-management/grids.json?focus%5B%5D=smile-io&focus%5B%5D=loyaltylion&focus%5B%5D=owner-com&focus%5B%5D=okendo&focus%5B%5D=advantageclub-ai&focus%5B%5D=mastercard-offers&focus%5B%5D=sap-engagement-cloud-formerly-sap-emarsys&focus%5B%5D=joy-loyalty)

**Sponsored**

### Open Loyalty

Open Loyalty is your enterprise loyalty technology partner, focused on growing CLV and Profit Margin through a gamified loyalty engine, API-first technology, and loyalty program expertise drawn from 100+ successfully implemented loyalty programs - helping you build lasting customer habits, not just short-term sales spikes. Every year, Open Loyalty helps generate $4B+ in revenue through gamified loyalty programs. Heineken, JTI, INTERSPORT, ALDO and other market leaders from 30+ countries use Open Loyalty's API-first loyalty software to efficiently introduce loyalty and gamification mechanics into their ecosystems, without the resource strain of building from scratch. Gartner, Google, G2, and Deloitte recognized Open Loyalty for the scalability of its technology and readiness to support enterprise customers. As part of the OEX group, Open Loyalty benefits from a strong foundation of 15 companies, 4,000+ employees, €227 million in revenue, and €25 million in EBITDA in 2025.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1188&secure%5Bchosen_at%5D=2026-08-14T19%3A09%3A53Z&secure%5Bdisplayable_resource_id%5D=1188&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1188&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=59011&secure%5Bresource_id%5D=1188&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Floyalty-management%3FhsCtaTracking%3D702b72b3-ac40-4620-a8c7-29e6e13ecc14%257C9c60fd13-80a1-4a5e-9578-87a12f7abc75%26page%3D8&secure%5Btoken%5D=ebbabc4ce74cb5157d3e98333aa4846f365708981f08827ec60077f3348231b4&secure%5Burl%5D=https%3A%2F%2Fwww.openloyalty.io%2F&secure%5Burl_type%5D=company_website)

### [Lootly](https://www.g2.com/products/lootly/reviews)

Lootly is a Loyalty & Rewards, Referrals and VIP Platform helping eCommerce brands build great relationships with their customers. Lootly powers over 2,000 global rewards programs and serves millions of points & customers - daily. Lootly makes it easy to launch your own Loyalty program in just a few minutes. At Lootly, we believe that Loyalty programs should be feature-rich, easily accessible, fully customizable and affordable for all business sizes. Connect Lootly to your favorite apps in minutes with our large library of integrations, such as: TrustSpot, Klaviyo, Zapier and more. Once an app is connected, it runs fully automated in the background. Lootly is available for: Shopify, Shopify Plus, BigCommerce, Magento 1 & 2, and WooCommerce. Access to our API is available on our Enterprise plan for any brands looking for a custom deployment.

**Average Rating:** 5.0/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Lootly?

- **Integrations:** 10.0/10 (Category avg: 8.6/10)
- **Loyalty Analytics:** 9.2/10 (Category avg: 8.7/10)
- **Membership:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Lootly?

- **Seller:** [Lootly](https://www.g2.com/sellers/lootly)
- **Year Founded:** 2018
- **HQ Location:** Orlando, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=99e9af888460feff33f45e7555f3bf9337b3bd60404ae8f027e562b31d5eaee1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Flootly&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Lootly?

**["I have been using this application for a while and I have never had any problems."](https://www.g2.com/survey_responses/lootly-review-7765055)**

**Rating:** 5.0/5.0 stars

_— Ana P._

[Read full review](https://www.g2.com/survey_responses/lootly-review-7765055)

**["Popularize your brand with Lootly"](https://www.g2.com/survey_responses/lootly-review-8865028)**

**Rating:** 5.0/5.0 stars

_— Garaga Y._

[Read full review](https://www.g2.com/survey_responses/lootly-review-8865028)

### [Loyaltify](https://www.g2.com/products/loyaltify/reviews)

Loyaltify is a cloud‑based loyalty and customer engagement platform that enables businesses to design, launch, and manage digital reward programs without building their own mobile app or backend infrastructure. Positioned in the customer and employee loyalty software category, Loyaltify mostly serves restaurants, cafés, bars, beauty salons, spas, fitness studios, car washes, adventure and outdoor experience companies, professional services, and e‑commerce merchants, but it can be utilized by any businesses that want to retain customers, reward repeat purchases, and collect actionable data. Our platform issues digital cards that reside in Apple Wallet and Google Wallet, tracks spend or visit activity as points, stamps, or balance credits, and allows scheduled or automated promotional messages based on the milestones reached. Core components include a rules engine for point accrual and tier upgrades, an embedded CRM to store member profiles, and an analytics dashboard that surfaces trends in acquisition, engagement, and lifetime value. Loyaltify integrates with point‑of‑sale, e‑commerce, and ERP systems through REST APIs and webhooks, allowing transactions and redemptions to sync in real time. Store managers can configure everything through a web interface, and forms and cards are provided in multiple languages to support geographically distributed stores. Key capabilities prospective users should note: - Multiple reward mechanics (points, stamps, prepaid balance, tier levels, coupons, discount cards, reward cards) configurable per store or brand - Automated engagement via push notifications, email, and SMS for birthdays, referrals, and custom events - Wallet‑pass distribution for Apple and Google devices, eliminating the need for a separate mobile application - Built‑in CRM and segmentation that groups members by activity, tier, or custom fields for targeted campaigns As a European company, we comply fully with GDPR data‑handling requirements, provide built‑in one‑click integrations, offer API‑level extensibility for custom connections, and support both monthly and annual licensing—each with a 14‑day trial period.

**Average Rating:** 4.8/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Loyaltify?

- **Membership:** 8.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Loyaltify?

- **Seller:** [Loyaltify OÜ](https://www.g2.com/sellers/loyaltify-ou)
- **Year Founded:** 2025
- **HQ Location:** Estonia, Europe
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Small

#### What Do G2 Reviewers Say About Loyaltify?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **easy setup and excellent support** of Loyaltify, enhancing their customer loyalty experience efficiently.
- Users commend the **excellent customer support** from Loyaltify, enhancing confidence and reliability in their loyalty programs.
- Users appreciate the **easy setup** of Loyaltify, enabling quick implementation of loyalty programs without delays.
- Users value the **efficient setup and update process** of Loyaltify, enabling quick launch of loyalty programs.
- Users highlight the **implementation ease** of Loyaltify, allowing effective customer communication and loyalty tracking.

##### Cons

- Users find that **manual processes** hinder Loyaltify's integration with ERP systems, complicating operations and data alignment.
- Users find **integration issues** with Loyaltify challenging, hindering streamlined operations and requiring extra manual processes.
- Users find the **lack of easy integration** with ERP systems hampers operational efficiency and increases manual processes.

#### What Are Recent G2 Reviews of Loyaltify?

**["Exactly what we are looking for"](https://www.g2.com/survey_responses/loyaltify-review-11112893)**

**Rating:** 5.0/5.0 stars

_— Roland H._

[Read full review](https://www.g2.com/survey_responses/loyaltify-review-11112893)

**["Effortless Setup with Stellar Support"](https://www.g2.com/survey_responses/loyaltify-review-12020472)**

**Rating:** 4.5/5.0 stars

_— Acai A._

[Read full review](https://www.g2.com/survey_responses/loyaltify-review-12020472)

### [Loyalty CRM](https://www.g2.com/products/loyalty-crm/reviews)

Attract, grow and retain your customers with our dynamic, intuitive and all-in-one Loyalty CRM. With deep analysis into the behavior of your customers, BAT Loyalty CRM can spike your bottom line by recognizing top spenders and thereby retaining bigger sales from switching to competitors.

**Average Rating:** 4.8/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Loyalty CRM?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)
- **Integrations:** 9.2/10 (Category avg: 8.6/10)
- **Loyalty Analytics:** 8.3/10 (Category avg: 8.7/10)
- **Membership:** 7.5/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Loyalty CRM?

- **Seller:** [BlueApple Technologies Pvt Ltd](https://www.g2.com/sellers/blueapple-technologies-pvt-ltd)
- **Year Founded:** 2000
- **HQ Location:** Noida, IN
- **Twitter:** @BlueAppleonline  
408 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ca6445d13f562febb0353f0b4e937ac377ef3782e355f800edbdd30a2c745687&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fblue-apple-technologies-pvt.-ltd.%2F&secure%5Burl_type%5D=linkedin_company_website)  
42 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Large, 50% Small

#### What Are Recent G2 Reviews of Loyalty CRM?

**["Loyalty brings customers on what they deserve in more sophisticated manner."](https://www.g2.com/survey_responses/loyalty-crm-review-4999986)**

**Rating:** 4.5/5.0 stars

_— Punit M._

[Read full review](https://www.g2.com/survey_responses/loyalty-crm-review-4999986)

**["My Experience"](https://www.g2.com/survey_responses/loyalty-crm-review-5025785)**

**Rating:** 5.0/5.0 stars

_— Verified User in Broadcast Media_

[Read full review](https://www.g2.com/survey_responses/loyalty-crm-review-5025785)

#### What Are G2 Users Discussing About Loyalty CRM?

- [What software is used for loyalty programs?](https://www.g2.com/discussions/what-software-is-used-for-loyalty-programs)
- [What is CRM loyalty?](https://www.g2.com/discussions/what-is-crm-loyalty)
- [What are the features of loyalty program?](https://www.g2.com/discussions/what-are-the-features-of-loyalty-program)

### [Loyaly](https://www.g2.com/products/loyaly/reviews)

With Loyaly, you can create a customer loyalty program, customize it to fit your shopper’s unique buying habits and build an experience that keeps them coming back. Use rewards to give shoppers a reason to stay with your brand, and makes it harder for competitors to snatch them away. Loyal customers are the key ingredient to brand development, organic growth and customer retention.

**Average Rating:** 4.5/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Loyaly?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)
- **Integrations:** 8.3/10 (Category avg: 8.6/10)
- **Loyalty Analytics:** 9.2/10 (Category avg: 8.7/10)
- **Membership:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Loyaly?

- **Seller:** [Loyaly](https://www.g2.com/sellers/loyaly)
- **Year Founded:** 2022
- **HQ Location:** Singapore, SG
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7dd46df0bab28adc755befe5ef77bfa422d5893e10ab6565910fbac6d7dfb0c7&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Floyalycom&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About Loyaly?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **continuous improvement** of Loyaly, which enhances customer satisfaction and reduces marketing costs effectively.
- Users enjoy the **efficiency** of Loyaly, effectively reducing churn and marketing costs through customer rewards and referrals.
- Users value the **effective loyalty rewards** that enhance customer satisfaction and encourage referrals, reducing churn and costs.
- Users enjoy the **Rewards Program** of Loyaly, which enhances customer loyalty and reduces marketing costs effectively.

#### What Are Recent G2 Reviews of Loyaly?

**["best avaialbe loyaly"](https://www.g2.com/survey_responses/loyaly-review-8853781)**

**Rating:** 5.0/5.0 stars

_— daniel w._

[Read full review](https://www.g2.com/survey_responses/loyaly-review-8853781)

**["Great for enhancing brand ambassadors and awareness"](https://www.g2.com/survey_responses/loyaly-review-10740083)**

**Rating:** 4.0/5.0 stars

_— Amber C._

[Read full review](https://www.g2.com/survey_responses/loyaly-review-10740083)

### [Olive Fintech](https://www.g2.com/products/olive-fintech/reviews)

At the heart of Olive's product is our card-linking platform that helps businesses unlock the power of everyday transactions through seamless, data-driven cashback and roundup programs. Built for fintechs, financial institutions, and mission-driven organizations, the Olive platform provides the modern infrastructure to run smart cashback and rounding experiences, without having to build everything from scratch. At the heart of our platform is secure card-linking technology. With Olive, users simply link their existing debit or credit card, and they’re instantly eligible to earn rewards, contribute to savings, or support causes—just by spending like they normally would. No coupons. No codes. No extra steps. Whether you're offering cashback, points, charitable donations, or merchant rewards, Olive makes it effortless to engage customers at the moment of purchase. Olive Fintech is headquartered in Waterloo, Canada.

**Average Rating:** 5.0/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Olive Fintech?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Olive Fintech?

- **Seller:** [Olive Group Limited](https://www.g2.com/sellers/olive-group-limited)
- **Year Founded:** 2018
- **HQ Location:** Waterloo, CA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1e4427a1b905e2c50c777628158011498ff30b7f185d2ab9710fcb234e162441&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Folivefintech%2F&secure%5Burl_type%5D=linkedin_company_website)  
18 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Large, 50% Medium

#### What Do G2 Reviewers Say About Olive Fintech?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **responsive and helpful customer support** from Olive Fintech, enhancing their program implementation experience.
- Users value the **responsive customer support** offered by Olive Fintech, enhancing overall program setup and functionality.
- Users appreciate the **supportive partnership** of Olive Fintech, enhancing their charitable giving initiatives effectively.
- Users appreciate the **near real-time transaction monitoring** by Olive Fintech, enhancing loyalty program member engagement significantly.
- Users appreciate the **ease of use** of Olive Fintech, benefiting from responsive support and seamless API integration.

##### Cons

- Users find the **limited card options** inconvenient, especially the lack of support for American Express and merchant tracking issues.
- Users face challenges with **limited payment options** , notably the lack of support for American Express and tracking merchant IDs.
- Users are frustrated by the **limited reporting** capabilities, making it hard to track changes in merchant IDs effectively.
- Users find the **poor usability** of Olive Fintech frustrating, especially with merchant ID monitoring and payment options.

#### What Are Recent G2 Reviews of Olive Fintech?

**["Turn Key Recurring Giving Program"](https://www.g2.com/survey_responses/olive-fintech-review-11462725)**

**Rating:** 5.0/5.0 stars

_— Greg M._

[Read full review](https://www.g2.com/survey_responses/olive-fintech-review-11462725)

**["Excellent solution for monitoring credit card transactions for a loyalty program"](https://www.g2.com/survey_responses/olive-fintech-review-11543153)**

**Rating:** 5.0/5.0 stars

_— Sebastian G._

[Read full review](https://www.g2.com/survey_responses/olive-fintech-review-11543153)

### [Omniwallet](https://www.g2.com/products/omniwallet-omniwallet/reviews)

Omniwallet is an omnichannel loyalty platform that helps brands retain customers, increase repeat purchases, and activate first-party data through simple and measurable loyalty programs.

**Average Rating:** 5.0/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Omniwallet?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)
- **Integrations:** 10.0/10 (Category avg: 8.6/10)
- **Loyalty Analytics:** 10.0/10 (Category avg: 8.7/10)
- **Membership:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Omniwallet?

- **Seller:** [Omniwallet](https://www.g2.com/sellers/omniwallet-196c7b95-3d51-49ed-ab51-849481b9de46)
- **Year Founded:** 2019
- **HQ Location:** Barcelona, ES
- **LinkedIn® Page:** [linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=406c8e18984e53ddc768681fdf6cb9af335302093f117f835509c98648bd998e&secure%5Burl%5D=https%3A%2F%2Flinkedin.com%2Fcompany%2Fomniwallet%2F&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Omniwallet?

**["Easy integration with WooCommerce, bigCommerce, and Connectif for a 360 loyalty program."](https://www.g2.com/survey_responses/omniwallet-review-12606581)**

**Rating:** 5.0/5.0 stars

_— Verified User in Public Relations and Communications_

[Read full review](https://www.g2.com/survey_responses/omniwallet-review-12606581)

**["Dozens of native integrations: a powerful data hub"](https://www.g2.com/survey_responses/omniwallet-review-12603485)**

**Rating:** 5.0/5.0 stars

_— Nicola P._

[Read full review](https://www.g2.com/survey_responses/omniwallet-review-12603485)

### [Primo Rewards](https://www.g2.com/products/primo-rewards/reviews)

Primo Rewards is a digital loyalty rewards and customer retention platform built for local businesses in India — cafes, restaurants, bakeries, sweet shops, salons, spas, nail salons, gyms, and retail shops. Instead of paper punch cards, customers collect digital stamps through a branded link or QR code that opens directly in their phone's browser. No app download is required for merchants or customers. Once a customer reaches their reward threshold, staff redeem it from the merchant dashboard in one tap. Primo Rewards includes a merchant dashboard, WhatsApp re-engagement notifications, custom reward rules, and a print-ready QR poster for the counter. Plans start at ₹199/month with a 30-day free trial and no credit card required.

**Average Rating:** 5.0/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Primo Rewards?

- **Loyalty Analytics:** 10.0/10 (Category avg: 8.7/10)
- **Membership:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Primo Rewards?

- **Seller:** [Primo Rewards](https://www.g2.com/sellers/primo-rewards)
- **Year Founded:** 2026
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=55047d8c3fef7e452794308cd39a8405b489125c6039ba22c9d158fbcc24fa03&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fprimo-rewards%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Primo Rewards?

**["works best for Repeat Customers with Less Hassle"](https://www.g2.com/survey_responses/primo-rewards-review-13206962)**

**Rating:** 5.0/5.0 stars

_— nayan m._

[Read full review](https://www.g2.com/survey_responses/primo-rewards-review-13206962)

**["A practical loyalty solution for busy cafes and repeat customers"](https://www.g2.com/survey_responses/primo-rewards-review-13076229)**

**Rating:** 5.0/5.0 stars

_— neha t._

[Read full review](https://www.g2.com/survey_responses/primo-rewards-review-13076229)

### [Propello](https://www.g2.com/products/propello-cloud-propello/reviews)

Rapid go-to-market, white-label reward-based customer loyalty software. Drives engagement, reduces churn, improves conversion, generates new revenue streams and increases customer lifetime value.

**Average Rating:** 4.8/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Propello?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)
- **Integrations:** 10.0/10 (Category avg: 8.6/10)
- **Loyalty Analytics:** 10.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Propello?

- **Seller:** [Propello Cloud](https://www.g2.com/sellers/propello-cloud)
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=848735f29d91555c7fc4f2e11e95ccf15450942e6fc1e7e21fcddd1372113c9d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpropello-cloud&secure%5Burl_type%5D=linkedin_company_website)

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About Propello?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **great support team** of Propello, enhancing their integration experience and partnership opportunities.
- Users value the **easy integrations** offered by Propello, enhancing their experience with diverse partner options and support.

#### What Are Recent G2 Reviews of Propello?

**["Lightning-Fast Onboarding and Seamless Integration"](https://www.g2.com/survey_responses/propello-review-12828825)**

**Rating:** 5.0/5.0 stars

_— Sam W._

[Read full review](https://www.g2.com/survey_responses/propello-review-12828825)

**["Easy Integration, Broad Partner Network, and Great Support"](https://www.g2.com/survey_responses/propello-review-12414727)**

**Rating:** 4.5/5.0 stars

_— Martin M._

[Read full review](https://www.g2.com/survey_responses/propello-review-12414727)

### [RepeatRewards](https://www.g2.com/products/repeatrewards/reviews)

RepeatRewards is a full service, omni-channel marketing provider focused on giving businesses of all sizes the tools need for success in their industry.

**Average Rating:** 4.5/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate RepeatRewards?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)
- **Integrations:** 10.0/10 (Category avg: 8.6/10)
- **Loyalty Analytics:** 10.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind RepeatRewards?

- **Seller:** [RepeatRewards](https://www.g2.com/sellers/repeatrewards)
- **Year Founded:** 1986
- **HQ Location:** Eden Prairie, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=80d3959496755aa47890385693efe549ea10d32c9f55ac9e8d676fc818e8176f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frepeatrewards&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About RepeatRewards?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **automation** features of RepeatRewards, enhancing customer loyalty and simplifying the rewards process.
- Users find RepeatRewards to be **easy to use** , effectively enhancing customer loyalty and retention without added complexity.
- Users appreciate the **easy integrations** of RepeatRewards, allowing for seamless automation and enhancing customer loyalty effortlessly.
- Users appreciate the **effective rewards system** of RepeatRewards, which boosts customer loyalty and simplifies automation.

##### Cons

- Users feel there is **limited customization** for rewards programs, hindering their ability to tailor them effectively.
- Users note the need for more **detailed reporting** to effectively track performance and customize rewards programs.

#### What Are Recent G2 Reviews of RepeatRewards?

**["Repeat Rewards"](https://www.g2.com/survey_responses/repeatrewards-review-878466)**

**Rating:** 4.0/5.0 stars

_— Aleisha F._

[Read full review](https://www.g2.com/survey_responses/repeatrewards-review-878466)

**["Easy-to-Use Loyalty Platform That Boosts Repeat Purchases"](https://www.g2.com/survey_responses/repeatrewards-review-12264728)**

**Rating:** 5.0/5.0 stars

_— corentin T._

[Read full review](https://www.g2.com/survey_responses/repeatrewards-review-12264728)

### [Scan Perks](https://www.g2.com/products/scan-perks/reviews)

Scan Perks is a QR-based loyalty platform built for independent hospitality venues — coffee shops, cafes, bars, pubs, and restaurants. Instead of paper punch cards or expensive enterprise software, venue owners display a unique QR code at the counter or bar. Customers scan with their iPhone or Android to join a digital loyalty program, earn stamp-style rewards (e.g. buy 9, get 1 free), and keep a digital loyalty card on their phone. Owners manage everything from a web dashboard at app.scan-perks.com: reward rules, visit analytics, member profiles, and push notifications for happy hours, slow nights, and promotions. Who it's for: Single-location independents that want a cafe loyalty app or pub loyalty scheme without POS integration, long contracts, or $200+/month enterprise pricing. Setup: Most venues go live in under 5 minutes — no hardware, no POS API, no staff training manual. Pricing: $10/month (Starter, up to 200 members) or $15/month (Growth, unlimited members). Every plan includes a 14-day free trial with no annual contract. Platforms: Web dashboard (owners), iOS App Store and Google Play (customers).

**Average Rating:** 5.0/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Scan Perks?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)
- **Integrations:** 10.0/10 (Category avg: 8.6/10)
- **Loyalty Analytics:** 10.0/10 (Category avg: 8.7/10)
- **Membership:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Scan Perks?

- **Seller:** [Bicaku Games](https://www.g2.com/sellers/bicaku-games)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f5811f34242203d52e158d2c5d3dad4b649e6eaeb4ce00754ea973c16e8acd0a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fscanperks&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Scan Perks?

**["Unmatched Client Engagement and Business Growth"](https://www.g2.com/survey_responses/scan-perks-review-13102317)**

**Rating:** 5.0/5.0 stars

_— Bekim B._

[Read full review](https://www.g2.com/survey_responses/scan-perks-review-13102317)

**["Free Advertising That Helps My Small Café Grow"](https://www.g2.com/survey_responses/scan-perks-review-13096000)**

**Rating:** 5.0/5.0 stars

_— Verified User in Hospitality_

[Read full review](https://www.g2.com/survey_responses/scan-perks-review-13096000)

### [Sloyalty](https://www.g2.com/products/sloyalty/reviews)

Loyalty program for online retailers.

**Average Rating:** 4.3/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Sloyalty?

- **Integrations:** 8.3/10 (Category avg: 8.6/10)
- **Loyalty Analytics:** 8.3/10 (Category avg: 8.7/10)
- **Membership:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Sloyalty?

- **Seller:** [S Loyalty](https://www.g2.com/sellers/s-loyalty)
- **HQ Location:** Tsim Sha Tsui, HK
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=135784ba8a25cf644de3cb2f9765e92351001abecb3672c5eb1fa3c318c9e760&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsloyaltyapp%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Medium, 50% Small

#### What Are Recent G2 Reviews of Sloyalty?

**["Automated customer reward programs nicely"](https://www.g2.com/survey_responses/sloyalty-review-1807316)**

**Rating:** 4.5/5.0 stars

_— Verified User in Luxury Goods & Jewelry_

[Read full review](https://www.g2.com/survey_responses/sloyalty-review-1807316)

**["Customers happy"](https://www.g2.com/survey_responses/sloyalty-review-8846778)**

**Rating:** 4.0/5.0 stars

_— Maria teresa g._

[Read full review](https://www.g2.com/survey_responses/sloyalty-review-8846778)

#### What Are G2 Users Discussing About Sloyalty?

- [What is Sloyalty used for?](https://www.g2.com/discussions/what-is-sloyalty-used-for)

### [SNIPP](https://www.g2.com/products/snipp/reviews)

Snipp is a global promotions and loyalty technology solutions company that brings together a modular PaaS technology suite with best-in-class marketing expertise to enable clients to increase sales, engage & retain customers and build proprietary data sets that enable intelligent decision making. Our modular CUSTOMER ACQUISITION RETENTION & ENGAGEMENT platform (SnippCARE) enables implementation of ROI-driven omni-channel, device agnostic programs - from one-off promotions to evergreen loyalty programs (at a brand, portfolio and category level) customizable by region, language, channel, retailer and more. We capture unique zero-party data in real time and build a single unified customer view, driving engagement, personalization and brand loyalty. It is tailor-made for brands to build deeper relationships with their consumers. For over a decade, we have worked with the world’s leading organizations in both B2C and B2B spaces, across industry verticals including CPG /FMCG, retail, pharma, utility, home and outdoor, alcohol, tobacco, lifestyle and more.

**Average Rating:** 4.2/5.0

**Total Reviews:** 8

#### How Do G2 Users Rate SNIPP?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10)
- **Loyalty Analytics:** 8.3/10 (Category avg: 8.7/10)
- **Membership:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind SNIPP?

- **Seller:** [Snipp](https://www.g2.com/sellers/snipp)
- **Year Founded:** 2007
- **HQ Location:** Bethesda, Maryland
- **Twitter:** @SnippInc  
1,717 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3647722db7796aaf70a101f8812bada45996cb88f0a23a93b738def63369373f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F957593&secure%5Burl_type%5D=linkedin_company_website)  
94 employees on LinkedIn®
- **Ownership:** TSXV: SPN

#### Who Uses This Product?

- **Top Industries:** Consumer Goods
- **Company Size:** 50% Medium, 38% Large

#### What Are Recent G2 Reviews of SNIPP?

**["Very efficient team"](https://www.g2.com/survey_responses/snipp-review-8168120)**

**Rating:** 5.0/5.0 stars

_— Verified User in Food Production_

[Read full review](https://www.g2.com/survey_responses/snipp-review-8168120)

**["Its was a beneficial experience"](https://www.g2.com/survey_responses/snipp-review-8281492)**

**Rating:** 4.5/5.0 stars

_— Verified User in Food & Beverages_

[Read full review](https://www.g2.com/survey_responses/snipp-review-8281492)

#### What Are G2 Users Discussing About SNIPP?

- [What is Snipp Customer Acquisition Retention & Engagement Platform used for?](https://www.g2.com/discussions/what-is-snipp-customer-acquisition-retention-engagement-platform-used-for)

### [Social Spiral](https://www.g2.com/products/social-spiral/reviews)

Social Spiral is a customer loyalty software that is simple,tracks traditional marketing as well as your digital marketing efforts.

**Average Rating:** 4.8/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Social Spiral?

- **Integrations:** 10.0/10 (Category avg: 8.6/10)
- **Loyalty Analytics:** 8.3/10 (Category avg: 8.7/10)
- **Membership:** 8.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Social Spiral?

- **Seller:** [Social Spiral](https://www.g2.com/sellers/social-spiral)
- **Year Founded:** 2013
- **HQ Location:** Saskatoon, CA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b2b5b4ae10b683402529bc0283739b18085a80c8290f21d7261b8cc37ef9e789&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3658952&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Social Spiral?

**["It create new streams of revenue"](https://www.g2.com/survey_responses/social-spiral-review-9377071)**

**Rating:** 4.5/5.0 stars

_— Pratham A._

[Read full review](https://www.g2.com/survey_responses/social-spiral-review-9377071)

**["Easy to use and user friendly tool"](https://www.g2.com/survey_responses/social-spiral-review-9382278)**

**Rating:** 5.0/5.0 stars

_— Nancy B._

[Read full review](https://www.g2.com/survey_responses/social-spiral-review-9382278)

### [Thanx](https://www.g2.com/products/thanx/reviews)

Thanx (www.Thanx.com) is the guest engagement platform helping physical retailers become more digitally agile. Unlike other solutions on the market, Thanx digital purchasing rapidly accelerates customer data capture both online and offline solving a decades-old problem with traditional loyalty: long time-to-value. In just a few weeks after launch, Thanx merchants will have a wealth of customer data at their fingertips and can start to deeply understand and segment their customers. Empowered with a deep understanding of customer behavior across the entire journey, with the Thanx personalization engine, brands can operationalize relevant guest engagement at scale in order to increase customer lifetime value. Thanx has gained the investment of prominent venture and growth equity luminaries, having raised more than $30M from elite investors such as M33 Growth, Ribbit Capital, and Sequoia Capital. Thanx was founded in 2011 and is headquartered in San Francisco, CA.

**Average Rating:** 4.8/5.0

**Total Reviews:** 2

#### Who Is the Company Behind Thanx?

- **Seller:** [Thanx](https://www.g2.com/sellers/thanx)
- **Year Founded:** 2011
- **HQ Location:** San Francisco, US
- **Twitter:** @ThanxInc  
2,725 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f6baf09895d59adf90acbda5d8247b64eb786aaac76fe10ee45bca2a2234474a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fthanx&secure%5Burl_type%5D=linkedin_company_website)  
77 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 67% Small, 33% Medium

#### What Are Recent G2 Reviews of Thanx?

**["Easiest loyalty program ever!"](https://www.g2.com/survey_responses/thanx-review-4815602)**

**Rating:** 5.0/5.0 stars

_— Kate B._

[Read full review](https://www.g2.com/survey_responses/thanx-review-4815602)

**["Easy Rewards Management, Custom Campaigns, and Responsive Support"](https://www.g2.com/survey_responses/thanx-review-12636476)**

**Rating:** 4.5/5.0 stars

_— Verified User in Food & Beverages_

[Read full review](https://www.g2.com/survey_responses/thanx-review-12636476)

#### What Are G2 Users Discussing About Thanx?

- [What is Thanx used for?](https://www.g2.com/discussions/what-is-thanx-used-for)

### [WaPaS](https://www.g2.com/products/wapas/reviews)

WaPaS is a cloud-based solution that enables businesses to offer their customers a digital wallet that keep a record off all the transactions, create and manage rewards, configuring rules for commissions and incentives.

**Average Rating:** 5.0/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate WaPaS?

- **Integrations:** 10.0/10 (Category avg: 8.6/10)
- **Loyalty Analytics:** 10.0/10 (Category avg: 8.7/10)
- **Membership:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind WaPaS?

- **Seller:** [WaPaS](https://www.g2.com/sellers/wapas)
- **Year Founded:** 2018
- **HQ Location:** Gurgaon, IN
- **Twitter:** @wapasofficial  
11 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=dfc4b76ab4680e60fc971af95f7cd09f5211fd6024b4351f9ddd3e014b5aa3b5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fwallet-as-service&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About WaPaS?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **effective communication** tools in WaPaS, enhancing collaboration and connectivity across projects.
- Users love the **generous reward points system** of WaPaS, enhancing their engagement and satisfaction with the product.
- Users love the **rewards program** of WaPaS, enhancing their experience with valuable benefits and incentives.
- Users love the **Rewards System** of WaPaS, praising its ability to enhance their overall experience and engagement.

#### What Are Recent G2 Reviews of WaPaS?

**["Streamlined and Secure Wallet Management"](https://www.g2.com/survey_responses/wapas-review-9755901)**

**Rating:** 5.0/5.0 stars

_— Ajay g._

[Read full review](https://www.g2.com/survey_responses/wapas-review-9755901)

**["WaPas improved our data workflows significantly"](https://www.g2.com/survey_responses/wapas-review-11446804)**

**Rating:** 5.0/5.0 stars

_— Priyanka Y._

[Read full review](https://www.g2.com/survey_responses/wapas-review-11446804)

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[Browse Loyalty Management Themes](/categories/loyalty-management/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated October 3, 2024

Loyalty management software helps businesses create, manage, and analyze customer loyalty programs. These products allow businesses to identify either repeat customers or potential repeat customers, and then send them incentives such as discounts or rewards points so they return to that business. Loyalty management software is primarily leveraged by business-to-consumer (B2C) companies in the retail, e-commerce, travel, and hospitality industries. Marketing teams in these organizations use loyalty management software to boost customer retention, maximize repeat sales, and increase customer lifetime value (CLV).

If a business is having difficulty finding its target audience or demographic, loyalty management tools can help a marketing team narrow down the search and test different methods of bringing customers back to the business. This type of software can be implemented as a standalone marketing tool, an API, or an add-on for an all-in-one marketing platform. Many loyalty management tools include features of or integrate with [email marketing software](https://www.g2.com/categories/email-marketing) or [marketing automation software](https://www.g2.com/categories/marketing-automation), making it easy to identify loyal customers and send them promotions or rewards. Loyalty management software also integrates with [e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms) and [POS software](https://www.g2.com/categories/pos).

To qualify for inclusion in the Loyalty Management category, a product must:

- Enroll valuable, loyal, or interested customers in a loyalty program
- Allow for the configuration of one or more loyalty programs such as point-based, spend-based, tiered, paid, etc.
- Provide tools to communicate with loyal customers and distribute discounts, cashback, or other rewards
- Capture customer data including purchase history, membership status, and engagement with the loyalty program
- Integrate with other marketing or commerce software

Show More