# Best Loyalty Management Software - Page 14

## How Many Loyalty Management Software Products Does G2 Track?

**Total Products under this Category:** 451

### Category Stats (Aug 2026)

- **Average Rating:** 4.55/5 (↑0.02 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Dynamics (+2.16%) - Among all products in this category, Dynamics recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank Loyalty Management Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 15,800+ Authentic Reviews
- 451+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Loyalty Management Software
 ![G2 Grid® for Loyalty Management Software plotting products by satisfaction and market presence](https://www.g2.com/categories/loyalty-management/grids.png?focus%5B%5D=4746&focus%5B%5D=73864&focus%5B%5D=1219583&focus%5B%5D=58412&focus%5B%5D=158516&focus%5B%5D=1428937&focus%5B%5D=3571&focus%5B%5D=1424044)

Highlighted products: Smile.io, LoyaltyLion, Owner.com, Okendo, AdvantageClub.ai, Mastercard Offers, SAP Engagement Cloud (formerly SAP Emarsys), and Joy Loyalty.

Underlying data: [Grid® JSON](https://www.g2.com/categories/loyalty-management/grids.json?focus%5B%5D=smile-io&focus%5B%5D=loyaltylion&focus%5B%5D=owner-com&focus%5B%5D=okendo&focus%5B%5D=advantageclub-ai&focus%5B%5D=mastercard-offers&focus%5B%5D=sap-engagement-cloud-formerly-sap-emarsys&focus%5B%5D=joy-loyalty)

**Sponsored**

### NexHealth

NexHealth is the patient experience platform that provides true practice automation. We help you eliminate the tedious tasks that slows your team down and keeps them tied to the front desk. Our proprietary Synchronizer technology syncs directly with your health record system in real-time, with updates appearing in seconds, not minutes or hours. This unique, reliable sync means you can actually automate every step of the patient journey from booking to payment without the errors and delays common on other platforms. Our patient booking software helps you fill the calendar without endless phone calls. Real-time online booking lets patients schedule 24/7 while our automated Waitlist fills last-minute cancellations in minutes. Bring patients back for the care they need with automated patient recall messages. Our unique 1-Click Booking links makes it easy for patients to schedule follow-ups via SMS or email without a patient portal, saving your team from hours of manual outreach and delighting patients with fewer steps to make an appointment. Handle your entire patient intake process with our HIPAA compliant digital forms software that eliminates the need for paperwork and manual data entry. We digitize your existing forms for you or you can easily create your own with the powerful form builder. Capture all the data you need - from consent, history, payments, and more. Patient information syncs automatically to their record in your EHR, saving you hours of time and reducing data mistakes. Stay on schedule with patients that show up with their intake forms already completed by sending the right forms automatically before each appointment. Next, NexHealth helps you eliminate phone tag with a comprehensive patient communication suite. Automate everything from customizable appointment reminder sequences that reduce no-shows to review requests after appointments that boost your online reputation using feedback from your happiest patients. Our HIPAA-compliant two-way messaging lets your team text directly with patients, ending the game of phone tag for good. Finally, get paid faster with in-office terminals and digital payment requests that sync with your EHR ledger. You can collect outstanding balances with simple text and email payment requests that make it convenient for patients to pay. Ledger Sync instantly shows who has a balance and automatically posts payments back to the patient record with correct provider and procedure attribution, saving hours valuable admin time every week. Free your team from repetitive tasks so they can focus on what matters most: the patients. Get started with flexible, month-to-month billing and no long-term contracts.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1188&secure%5Bchosen_at%5D=2026-08-14T20%3A15%3A49Z&secure%5Bdisplayable_resource_id%5D=1651&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=87629&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=87629&secure%5Bresource_id%5D=1188&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Floyalty-management%3FhsCtaTracking%3D702b72b3-ac40-4620-a8c7-29e6e13ecc14%257C9c60fd13-80a1-4a5e-9578-87a12f7abc75%26page%3D14&secure%5Btoken%5D=4255643a8509af454b4c79a7a9aa163b81a1ef2e1e881bb0ccdd45037b0b3059&secure%5Burl%5D=https%3A%2F%2Fwww.nexhealth.com&secure%5Burl_type%5D=custom_url)

### [Birthday Club](https://www.g2.com/products/birthday-club/reviews)

The Birthday Club is a loyalty feature that helps businesses engage customers by offering personalized rewards for their special day. It collects customer details, automates birthday promotions via email, and enforces one-time reward use for fairness. This tool strengthens customer relationships, boosts repeat visits, and simplifies reward management for businesses.

#### Who Is the Company Behind Birthday Club?

- **Seller:** [Riiwards](https://www.g2.com/sellers/riiwards)
- **Year Founded:** 2011
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=646e578d1618f473a6da812b1c64e83446a3ce52b727e645dd531488706c4795&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnualerts%2F&secure%5Burl_type%5D=linkedin_company_website)  
8 employees on LinkedIn®

### [bit2win](https://www.g2.com/products/bit2win/reviews)

bit2win CPQ, Configure Price & Quote, Cloud and Mobile software Suite empowers sales, partners and customers to configure complex products and services, deliver accurate quotes and create smarter deals with the most updated product and pricing information. Bit2win, designed for enterprises going through the digital transformation and the automation of their sale processes and quote creation, enables the sale of both tangible goods and subscriptions and provides among the best out-of-the-box pricing functionality on the market. It supports recurring as well as use-based pricing, bundles and amendments to existing service contracts. Built natively on the Salesforce platform, bit2win CPQ Suite provides a set of vertical solutions to address major industries and markets like telecommunications, retail, utilities and financial business. Bit2win also provides an enriched loyalty and promotion module. Bit2win CPQ Suite enhances functionalities and efficiency to drive real effective digital transformation.

**Average Rating:** 4.3/5.0

**Total Reviews:** 13

#### How Do G2 Users Rate bit2win?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10)

#### Who Is the Company Behind bit2win?

- **Seller:** [Bit2win s.r.l.](https://www.g2.com/sellers/bit2win-s-r-l)
- **Year Founded:** 2011
- **HQ Location:** Roma, Lazio
- **Twitter:** @bit2win\_  
155 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c7ee773889c2877557bf6d34e11601918f6053e958d86dde8780f4b726ca81ff&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbitwin%2F&secure%5Burl_type%5D=linkedin_company_website)  
103 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Telecommunications
- **Company Size:** 71% Large, 29% Small

#### What Are Recent G2 Reviews of bit2win?

**["Powerful CPQ"](https://www.g2.com/survey_responses/bit2win-review-4485467)**

**Rating:** 5.0/5.0 stars

_— Verified User in Telecommunications_

[Read full review](https://www.g2.com/survey_responses/bit2win-review-4485467)

**["Excellent experience for Digital Transformation of Business."](https://www.g2.com/survey_responses/bit2win-review-4471344)**

**Rating:** 5.0/5.0 stars

_— Sushant D._

[Read full review](https://www.g2.com/survey_responses/bit2win-review-4471344)

#### What Are G2 Users Discussing About bit2win?

- [What is bit2win used for?](https://www.g2.com/discussions/what-is-bit2win-used-for)

### [bLoyal](https://www.g2.com/products/bloyal/reviews)

bLoyal is a comprehensive customer engagement and loyalty platform designed to help businesses enhance customer retention, increase sales, and build lasting relationships. By integrating seamlessly with various point-of-sale (POS) and eCommerce systems, bLoyal provides a unified solution for managing loyalty programs, promotions, subscriptions, and customer communications across multiple channels. One of the core features of bLoyal is its robust loyalty program management. Businesses can create and customize loyalty programs that reward customers based on their purchasing behavior. This includes the ability to assign points for purchases, offer tiered membership levels, and provide exclusive rewards to loyal customers. The platform supports both order-level and SKU-level loyalty points programs, allowing for granular control over how rewards are allocated. In addition to loyalty programs, bLoyal offers advanced promotional tools. Businesses can design and implement various promotions and coupons to incentivize purchases and drive customer engagement. These promotions can be tailored to specific customer segments, ensuring that offers are relevant and effective. The platform also supports dynamic segmentation, enabling businesses to automatically update customer groups based on behavior, preferences, and engagement patterns in real-time. bLoyal's subscription and membership management capabilities allow businesses to offer recurring billing options, such as pre-paid or recurring subscriptions. This feature is particularly beneficial for companies looking to establish predictable revenue streams and foster long-term customer relationships. The platform's flexibility enables the creation of custom membership programs that cater to the unique needs of different customer segments. Effective communication is vital for customer engagement, and bLoyal provides powerful tools for email and SMS marketing. The platform's engagement solution utilizes Ace™, an intelligent AI agent, to transform how businesses interact with customers in real-time. Features include multi-channel automation, trigger-based customer journeys, and dynamic segmentation. These tools enable businesses to orchestrate personalized campaigns that resonate with customers and drive sales. Integration is a key strength of bLoyal. The platform offers out-of-the-box integrations with leading POS and eCommerce systems, including Magento, Shopify, WooCommerce, Clover, and Microsoft Dynamics. This ensures that businesses can seamlessly incorporate bLoyal into their existing operations without significant disruption. For systems not currently connected, bLoyal provides comprehensive APIs to facilitate custom integrations. bLoyal's flexibility extends to its support for multi-brand and multi-location businesses. The platform is designed to manage multiple brands within a single account, with shared or isolated data as needed. This is particularly beneficial for organizations operating across various physical or virtual locations, enabling location-aware data and segmentation. Security and compliance are paramount in customer engagement, and bLoyal leverages industry-leading capabilities, including data encryption, access controls, and ongoing monitoring, to keep customer data safe. The platform also provides tools and guidance to ensure compliance with regulations such as the Telephone Consumer Protection Act (TCPA) for SMS messaging. In summary, bLoyal is a versatile and comprehensive platform that empowers businesses to build and manage effective customer engagement and loyalty programs. Its extensive feature set, seamless integrations, and focus on security and compliance make it a valuable tool for businesses aiming to enhance customer relationships and drive growth.

#### Who Is the Company Behind bLoyal?

- **Seller:** [Bloyal](https://www.g2.com/sellers/bloyal)
- **Year Founded:** 2005
- **HQ Location:** Redmond, US
- **Twitter:** @bloyalinc  
96 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=65d7d3a3a74e6610f9f6a84a2999b1c3ea4d19a818bfd3a1285408bbfa4f0bc8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1491900&secure%5Burl_type%5D=linkedin_company_website)  
11 employees on LinkedIn®

### [Bluestar Loyalty](https://www.g2.com/products/bluestar-loyalty/reviews)

Bluestar Loyalty is a customer loyalty software that is a customer rewards system with cards design, segmented reporting, integrated email and text marketing tools.

#### Who Is the Company Behind Bluestar Loyalty?

- **Seller:** [Bluestar Loyalty](https://www.g2.com/sellers/bluestar-loyalty)
- **Year Founded:** 2001
- **HQ Location:** N/A
- **Twitter:** @BluestarLoyalty  
298 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2b32aa9727b99d4fb9f48c5bd012ec4deab942e34d32a9e75e0a44d3f0eb8ca2&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2131763&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

### [Boltzmann Loyalty Solutions](https://www.g2.com/products/boltzmann-loyalty-solutions/reviews)

Boltzmann is a customer loyalty software for loyalty program automation and configuration.

#### Who Is the Company Behind Boltzmann Loyalty Solutions?

- **Seller:** [Seretos Consulting](https://www.g2.com/sellers/seretos-consulting)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Bonat Loyalty & Customer Engagement](https://www.g2.com/products/bonat-loyalty-customer-engagement/reviews)

Bonat is a loyalty and customer engagement platform empowering SMBs to activate and engage with their customers through an easy to build, easy to use loyalty program.

#### Who Is the Company Behind Bonat Loyalty & Customer Engagement?

- **Seller:** [Bonat](https://www.g2.com/sellers/bonat)
- **Year Founded:** 2018
- **HQ Location:** Al Maathar, SA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0dc39e4d3fa7994f04254683db71a83112903c002e2f3edf75fb8e39d755d698&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgetbonat%2F&secure%5Burl_type%5D=linkedin_company_website)  
41 employees on LinkedIn®

### [Boogi](https://www.g2.com/products/boogi/reviews)

Boogi is a card-linked cashback and rewards platform that helps fintech scaleups accelerate growth and monetisation. With thousands of offers from leading retailers and seamless API integration, Boogi provides a complete solution to launch and manage cashback programmes linked to card spend.

#### Who Is the Company Behind Boogi?

- **Seller:** [Boogi](https://www.g2.com/sellers/boogi)
- **Year Founded:** 2021
- **HQ Location:** London, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0711108bf4f1f2adaa571d76400541667e85d5fa3acaf0e497b279344e37beda&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fboogirewards%2F&secure%5Burl_type%5D=linkedin_company_website)  
8 employees on LinkedIn®

### [Boomio](https://www.g2.com/products/boomio/reviews)

Boomio is a cutting-edge gamified rewards plug-in motivating your customers to make purchase decisions. With over 75% of visitors leaving online stores without completing their purchases, Boomio comes to the rescue as a gamified rewards plug-in. Boomio solution empowers businesses to boost conversion rates by up to 30% through captivating rewards campaigns. By engaging customers with instant games and incentivizing interactions with the brand, Boomio enhances customer loyalty, retention, and repeat purchases. Real-time analytics enable data-driven decision-making, ensuring optimized sales and marketing strategies. With Boomio create tailored mini-game campaigns, integrated loyalty programs, and gain exposure through the Boomio mobile app. Embrace the power of gamification and unleash unparalleled sales growth with Boomio!

#### Who Is the Company Behind Boomio?

- **Seller:** [Boomio](https://www.g2.com/sellers/boomio)
- **HQ Location:** Vilnius, LT
- **Twitter:** @Boomioapp  
1 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=351bade3169154531ef1722d73c100fb60ca6ca6f581379e7a8b34b1e2a7ef13&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fboomiobusiness%2F&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

### [Branded Cards, Loyalty Platform](https://www.g2.com/products/branded-cards-loyalty-platform/reviews)

Kalder is the unified platform to launch branded cards, manage loyalty programs, and monetize cashback partner networks for top brands, sports teams and travel companies. Earn 1% more per payment and 5-10% from partner sales. Unlock $150-$450k in extra monthly revenue. Gamify and monetize loyalty – all in one.

#### Who Is the Company Behind Branded Cards, Loyalty Platform?

- **Seller:** [Kalder](https://www.g2.com/sellers/kalder)
- **Year Founded:** 2021
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3e46251bc8b783323b17ff35ae160a57eff6697dfb7cfa7da67993714e06923f&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fkalder-xyz&secure%5Burl_type%5D=linkedin_company_website)  
17 employees on LinkedIn®

### [BTAQA | بطاقة](https://www.g2.com/products/btaqa/reviews)

BTAQA — Digital loyalty cards for Apple Wallet & Google Wallet. Small businesses (cafes, car washes, barbers, beauty salons) create digital stamp cards in minutes; customers add them straight to their phone's wallet — no app download. Merchants get real-time stamp tracking, push notifications, and reward analytics. Arabic-first, full RTL support, built for the GCC and European markets. Plans start at €25/mo with a free trial. Categories: Loyalty & Rewards Software, Customer Retention Software, Restaurant/Retail POS Add-ons, Marketing Software.

#### Who Is the Company Behind BTAQA | بطاقة?

- **Seller:** [BTAQA](https://www.g2.com/sellers/btaqa)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7d13c49e37895338c70b0752acc951f202388269d6fbf1bbcb313c8a38a2467c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbtaqa&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [CandyBar](https://www.g2.com/products/candybar/reviews)

CandyBar is digital punch card loyalty program platform.

#### Who Is the Company Behind CandyBar?

- **Seller:** [Anafore](https://www.g2.com/sellers/anafore)
- **Year Founded:** 2017
- **HQ Location:** Singapore, SG
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=79b1d47943b8fcc25d6d9efc7b51fcf7535ffdc95dd380f3f647816ee75d2ac3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcandybar%2F&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

### [Card City](https://www.g2.com/products/card-city/reviews)

Card City provides the right tools, applications and Cloud computing software to merchants to insure that their loyalty programs and rewards programs will be successful! These easy to use programs are processed at point of sale - using any computer!

#### Who Is the Company Behind Card City?

- **Seller:** [Card City Solutions](https://www.g2.com/sellers/card-city-solutions)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Cheerfy Loyalty](https://www.g2.com/products/cheerfy-loyalty/reviews)

Cheerfy empowers brick and mortar businesses to delight customers with personalised, frictionless experiences. So that millions of people enjoy the beauties of online experiences in real life.

#### Who Is the Company Behind Cheerfy Loyalty?

- **Seller:** [Cheerfy](https://www.g2.com/sellers/cheerfy)
- **Year Founded:** 2015
- **HQ Location:** London, GB
- **Twitter:** @cheerfy  
1,231 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5e133b03d1a48a3ff7c92dbecb735d00e5acae29c40b5027082bda760f06ec9d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcheerz%2F&secure%5Burl_type%5D=linkedin_company_website)  
24 employees on LinkedIn®

### [Cliky Loyalty Management System](https://www.g2.com/products/cliky-loyalty-management-system/reviews)

The Cliky Loyalty Management System is a specialized software solution designed to enhance customer loyalty strategies. It's designed to address the challenges businesses face in retaining customers and fostering brand loyalty. By providing tools for personalized customer engagement and rewards management, it effectively solves issues related to rewarding their most promising customers and repetitive sales. The software aids in designing tailored loyalty programs that resonate with customers, thereby increasing their lifetime value and loyalty towards the brand. This solution is particularly useful for businesses seeking to strengthen their customer relationships and build a loyal customer base.

#### Who Is the Company Behind Cliky Loyalty Management System?

- **Seller:** [Cliky](https://www.g2.com/sellers/cliky)
- **HQ Location:** Kolkata, IN
- **Twitter:** @Cliky3924621  
10 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=65a7de97190f40fc00331c2e02265c1d553deee1de4abfeca3c3f53d22aae630&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcliky-1&secure%5Burl_type%5D=linkedin_company_website)  
7 employees on LinkedIn®

### [Clique](https://www.g2.com/products/clique-clique/reviews)

Clique allows users to store loyalty cards from their favourite brands in one app. Clique for Business allows independent businesses to create loyalty programs for their customers.

#### Who Is the Company Behind Clique?

- **Seller:** [Clique](https://www.g2.com/sellers/clique)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9d142fc6073ca4c5d42638d65cb404d79ebec8de2f301c8be320197e2ac13eef&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgetclique%2Fabout%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

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[Browse Loyalty Management Themes](/categories/loyalty-management/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated October 3, 2024

Loyalty management software helps businesses create, manage, and analyze customer loyalty programs. These products allow businesses to identify either repeat customers or potential repeat customers, and then send them incentives such as discounts or rewards points so they return to that business. Loyalty management software is primarily leveraged by business-to-consumer (B2C) companies in the retail, e-commerce, travel, and hospitality industries. Marketing teams in these organizations use loyalty management software to boost customer retention, maximize repeat sales, and increase customer lifetime value (CLV).

If a business is having difficulty finding its target audience or demographic, loyalty management tools can help a marketing team narrow down the search and test different methods of bringing customers back to the business. This type of software can be implemented as a standalone marketing tool, an API, or an add-on for an all-in-one marketing platform. Many loyalty management tools include features of or integrate with [email marketing software](https://www.g2.com/categories/email-marketing) or [marketing automation software](https://www.g2.com/categories/marketing-automation), making it easy to identify loyal customers and send them promotions or rewards. Loyalty management software also integrates with [e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms) and [POS software](https://www.g2.com/categories/pos).

To qualify for inclusion in the Loyalty Management category, a product must:

- Enroll valuable, loyal, or interested customers in a loyalty program
- Allow for the configuration of one or more loyalty programs such as point-based, spend-based, tiered, paid, etc.
- Provide tools to communicate with loyal customers and distribute discounts, cashback, or other rewards
- Capture customer data including purchase history, membership status, and engagement with the loyalty program
- Integrate with other marketing or commerce software

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