# Best Loyalty Management Software - Page 7

## How Many Loyalty Management Software Products Does G2 Track?

**Total Products under this Category:** 451

### Category Stats (Aug 2026)

- **Average Rating:** 4.55/5 (↑0.02 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Dynamics (+2.16%) - Among all products in this category, Dynamics recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank Loyalty Management Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 15,800+ Authentic Reviews
- 451+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Loyalty Management Software
 ![G2 Grid® for Loyalty Management Software plotting products by satisfaction and market presence](https://www.g2.com/categories/loyalty-management/grids.png?focus%5B%5D=4746&focus%5B%5D=73864&focus%5B%5D=1219583&focus%5B%5D=58412&focus%5B%5D=158516&focus%5B%5D=1428937&focus%5B%5D=3571&focus%5B%5D=1424044)

Highlighted products: Smile.io, LoyaltyLion, Owner.com, Okendo, AdvantageClub.ai, Mastercard Offers, SAP Engagement Cloud (formerly SAP Emarsys), and Joy Loyalty.

Underlying data: [Grid® JSON](https://www.g2.com/categories/loyalty-management/grids.json?focus%5B%5D=smile-io&focus%5B%5D=loyaltylion&focus%5B%5D=owner-com&focus%5B%5D=okendo&focus%5B%5D=advantageclub-ai&focus%5B%5D=mastercard-offers&focus%5B%5D=sap-engagement-cloud-formerly-sap-emarsys&focus%5B%5D=joy-loyalty)

**Sponsored**

### Extole

Extole is an enterprise offer management platform powering personalized incentive programs across the entire customer lifecycle. Leading B2C brands choose Extole to build and optimize loyalty, referral, ambassador, promotional, and incentive programs at scale. Highly configurable and AI-accessible, Extole fits seamlessly into every team’s agentic workflow through MCP and CLI access and an in-platform AI assistant. Marketers build and track intelligent offer programs that motivate action. Product teams embed personalized offers into digital experiences to drive engagement and growth. Developers extend the platform through APIs, SDKs, and partner integrations. Behind every campaign, Extole orchestrates creative content, rules, and reward fulfillment, dynamically adapting each offer to the audience and channel. Our enterprise-grade infrastructure ensures every offer is delivered securely, accurately, and reliably. Build your next offer program with Extole.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=paid_promo&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1188&secure%5Bchosen_at%5D=2026-08-14T21%3A49%3A01Z&secure%5Bmedium%5D=sponsored&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=6037&secure%5Bresource_id%5D=1188&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Floyalty-management%3FhsCtaTracking%3D702b72b3-ac40-4620-a8c7-29e6e13ecc14%257C745c13be-6479-4ff0-95d4-a109503854d5%26page%3D7&secure%5Btoken%5D=7e9a4bcb5e387ce6c83d8dac31c039d337e6216442dc8f4afcb5b823221ce07c&secure%5Burl%5D=https%3A%2F%2Fwww.extole.com%2Fplatform%2F&secure%5Burl_type%5D=paid_promos)

### [Preferred Patron Loyalty](https://www.g2.com/products/preferred-market-solutions-preferred-patron-loyalty/reviews)

Preferred Patron Loyalty™ is the customer retention and marketing automation system for small business, mid-market, franchise, and enterprise businesses, geared to increase visit frequency, raise average order value, and grow lifetime value with loyalty + messaging + AI automation. Our Preferred Patron™ loyalty program helps businesses succeed across many diverse industries, including automotive, retail, restaurant, gaming, hospitality, health care, dentistry, orthodontics, cosmetics & aesthetics, plastic surgeons, veterinarian/DVM, salon & spa, gas station & convenience store, college & university, health & fitness, entertainment, golf resort & country club, and cafe & pub. Our mission is to be unsurpassed, in terms of quality of service and solutions we offer. This is exemplified by our track record of positive customer feedback.

**Average Rating:** 4.0/5.0

**Total Reviews:** 4

#### How Do G2 Users Rate Preferred Patron Loyalty?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Preferred Patron Loyalty?

- **Seller:** [Preferred Patron Loyalty, LLC](https://www.g2.com/sellers/preferred-patron-loyalty-llc)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a0af320a1abb22c02d6733de22b2e0112515279f447a1bbcf3c48b894847485e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpreferredpatron%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Preferred Patron Loyalty?

**["Great rewards system"](https://www.g2.com/survey_responses/preferred-patron-loyalty-review-193765)**

**Rating:** 5.0/5.0 stars

_— Miranda M._

[Read full review](https://www.g2.com/survey_responses/preferred-patron-loyalty-review-193765)

**["Preferred Patron offers flexibility and affordability in rewards solutions."](https://www.g2.com/survey_responses/preferred-patron-loyalty-review-102707)**

**Rating:** 5.0/5.0 stars

_— Becky M._

[Read full review](https://www.g2.com/survey_responses/preferred-patron-loyalty-review-102707)

#### What Are G2 Users Discussing About Preferred Patron Loyalty?

- [What is Preferred Patron used for?](https://www.g2.com/discussions/what-is-preferred-patron-used-for)

### [Giftbit](https://www.g2.com/products/giftbit/reviews)

Giftbit is a digital rewards management platform and API that enables organizations to send and track gift card and prepaid card incentives through a centralized, automated system. It is commonly used by marketing teams, HR departments, customer success teams, and research professionals to acquire, engage, and retain participants. Giftbit allows users to distribute digital gift cards like Starbucks and Amazon, and prepaid cards like Visa® and Mastercard® to recipients in various contexts, such as customer loyalty campaigns, employee appreciation programs, referral initiatives, and survey incentives. The platform offers a catalog of popular brands in a wide variety of regions, giving recipients the flexibility to choose how they redeem rewards. Designed to simplify the reward process, Giftbit enables organizations to manage budgets, track delivery and redemption activity, and measure the effectiveness of incentive campaigns. The software supports both manual sending, bulk sending, and programmatic distribution through integrations or custom workflows. It also provides white-label options, allowing senders to customize delivery, be it via email, SMS, in-app, and more. Key features and benefits include: Access to a broad selection of international digital gift cards from major retailers and services Real-time tracking and reporting on delivery, status, and redemption API and integration capabilities for automated, scalable reward delivery Customizable reward emails and recipient choice-based redemption options No-code automation options to trigger rewards based on actions in apps you already use Volume discounts and revenue sharing Client and recipient support Giftbit is designed to support both small teams and enterprise-level reward programs, making it a versatile tool for organizations seeking a streamlined approach to managing digital incentives.

**Average Rating:** 4.5/5.0

**Total Reviews:** 14

#### How Do G2 Users Rate Giftbit?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Giftbit?

- **Seller:** [Giftbit](https://www.g2.com/sellers/giftbit)
- **Year Founded:** 2011
- **HQ Location:** Vancouver, Canada
- **Twitter:** @giftbit  
451 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c4c0ced46f524d01901b8f28d9a61e1c141088a0d3a5a60aa0ce6ee7a4cafccb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F4795311%2F&secure%5Burl_type%5D=linkedin_company_website)  
26 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Medium, 29% Small

#### What Are Recent G2 Reviews of Giftbit?

**["Easy and inexpensive"](https://www.g2.com/survey_responses/giftbit-review-7751623)**

**Rating:** 5.0/5.0 stars

_— David I._

[Read full review](https://www.g2.com/survey_responses/giftbit-review-7751623)

**["Giftbit is alternative to incentive"](https://www.g2.com/survey_responses/giftbit-review-8916145)**

**Rating:** 5.0/5.0 stars

_— Gulshan Singh B._

[Read full review](https://www.g2.com/survey_responses/giftbit-review-8916145)

#### What Are G2 Users Discussing About Giftbit?

- [What is Giftbit used for?](https://www.g2.com/discussions/what-is-giftbit-used-for) - 1 comment

### [Leal 360](https://www.g2.com/products/leal-360/reviews)

Leal 360: Simple, Smart, and Powerful Retail Marketing powered by AI decisioning Leal 360 makes it easy for marketing teams to build better relationships with customers. From one platform, you can capture data, segment your audience, send personalized messages (SMS, Email, WhatsApp), and create loyalty programs—all powered by AI. No need for complex setups or third-party tools. Leal 360 is built for retail teams that want to move fast, drive results, and focus on the customer. Whether you're a marketer or operator, Leal 360 helps you do more with less—and grow smarter.

**Average Rating:** 4.9/5.0

**Total Reviews:** 4

#### How Do G2 Users Rate Leal 360?

- **Has the product been a good partner in doing business?:** 6.7/10 (Category avg: 9.1/10)
- **Integrations:** 10.0/10 (Category avg: 8.6/10)
- **Loyalty Analytics:** 10.0/10 (Category avg: 8.7/10)
- **Membership:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Leal 360?

- **Seller:** [Leal](https://www.g2.com/sellers/leal)
- **Year Founded:** 2016
- **HQ Location:** Bogota, CO
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f8bd7a43d8610fbed3fc293aa6eb34d4a6e2a23a3b3e871251d176dd2fc00846&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fleal%2F&secure%5Burl_type%5D=linkedin_company_website)  
299 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 75% Medium, 25% Small

#### What Do G2 Reviewers Say About Leal 360?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **flexible data segmentation** capabilities of Leal 360, enhancing personalized customer experiences effectively.
- Users love the **ease of use** of Leal 360, enjoying its flexible and intuitive integration features for daily engagement.
- Users value the **effective campaign management** of Leal 360, enhancing customer targeting and improving ad spend efficiency.
- Users value Leal 360 for its **effective customer engagement** , enhancing targeted campaigns and boosting repeat purchases.
- Users find **easy creation** of loyalty rewards with Leal 360, enhancing their engagement with local businesses daily.

##### Cons

- Users find the **difficult setup** of Leal 360 time-consuming and complicated for integration with existing systems.
- Users find the **pricing model restrictive** for small or medium-sized businesses, limiting flexibility for module selection.
- Users find the **integration issues** challenging, as the initial setup is complex and time-consuming.
- Users find the **initial setup complex** , requiring time to integrate Leal 360 with their existing systems.
- Users feel the **limited payment options** of Leal 360 restrict flexibility, especially for small businesses seeking specific modules.

#### What Are Recent G2 Reviews of Leal 360?

**["The best loyalty app for your business"](https://www.g2.com/survey_responses/leal-360-review-11027778)**

**Rating:** 5.0/5.0 stars

_— Rodolfo S._

[Read full review](https://www.g2.com/survey_responses/leal-360-review-11027778)

**["LEAL 360 HONESTELY REVIEW"](https://www.g2.com/survey_responses/leal-360-review-11026931)**

**Rating:** 5.0/5.0 stars

_— Ana Estefania M._

[Read full review](https://www.g2.com/survey_responses/leal-360-review-11026931)

### [Paytronix CXP](https://www.g2.com/products/paytronix-cxp/reviews)

Paytronix is the leading provider of Digital Customer Engagement Solutions for restaurants, convenience stores, and retailers who seek to develop lasting relationships with their guests. For over 20 years, Paytronix has grown its Guest Engagement Platform to seamlessly incorporate individual components of customer engagement into a single, robust platform. Paytronix unifies Gift Card, Payments, Loyalty Programs, CRM, Online Ordering, Mobile Apps and Reporting into a technology platform equipped with Artificial Intelligence capabilities, so retailers have their guest engagement programs integrated into a single-source solution. This enables Paytronix clients to deliver consistent experiences, sophisticated campaigns by segments, and tailored 1:1 messaging. Today, over 1,800 brands rely on Paytronix to help them better engage their guests and create stronger brand preferences.

**Average Rating:** 2.8/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate Paytronix CXP?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)
- **Integrations:** 0.0/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Paytronix CXP?

- **Seller:** [Paytronix](https://www.g2.com/sellers/paytronix)
- **Year Founded:** 2001
- **HQ Location:** Newton, Massachusetts, United States
- **Twitter:** @paytronix  
1,458 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c6b860b383523a448aaae5a313b3d24aa14fdf9d316252593bcc091cd0d821dd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpaytronix-systems&secure%5Burl_type%5D=linkedin_company_website)  
281 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 33% Large, 33% Medium

#### What Do G2 Reviewers Say About Paytronix CXP?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **flexibility of launching loyalty programs** with Paytronix, enhancing customer engagement despite POS limitations.

##### Cons

- Users criticize the **high fees** associated with Paytronix CXP, feeling they do not reflect the service quality received.
- Users express frustration over the **limited customization** options, which hinder their ability to adapt the system effectively.
- Users report **onboarding issues** , citing incorrect specifications and a frustratingly slow UI that hinders restaurant operation.
- Users find the **customer support lacking** , leading to frustrating experiences and unresolved issues in restaurant operations.
- Users find the **interface design poorly aligned** with restaurant needs, causing frustration and inefficiency.

#### What Are Recent G2 Reviews of Paytronix CXP?

**["The underrated F&B CRM solution for Loyalty and POS"](https://www.g2.com/survey_responses/paytronix-cxp-review-5408265)**

**Rating:** 5.0/5.0 stars

_— Michael H._

[Read full review](https://www.g2.com/survey_responses/paytronix-cxp-review-5408265)

#### What Are G2 Users Discussing About Paytronix CXP?

- [What is Paytronix used for?](https://www.g2.com/discussions/what-is-paytronix-used-for)

### [RewardUp](https://www.g2.com/products/rewardup/reviews)

RewardUp: The All-in-One Loyalty, Gift Card, and Customer Engagement Platform RewardUp is a powerful yet easy-to-use loyalty and marketing platform built to help small and mid-sized businesses drive repeat visits, boost customer retention, and grow sales across one or multiple locations. Whether you're a retailer, restaurant, salon, or service-based business, RewardUp gives you all the tools to create an engaging customer experience—no extra hardware required. With RewardUp, you can launch fully customizable rewards programs including points systems, digital punch cards, cashback, memberships, birthday rewards, VIP tiers, and referrals. You can also sell digital gift cards, issue store credits, and automate win-back campaigns via SMS, email, and push notifications. Customers can check their rewards, buy gift cards, and manage their profiles anytime through your branded member site or digital wallet pass. Our platform is seamlessly integrated with major POS systems like Clover and Shopify.

**Average Rating:** 5.0/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate RewardUp?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)
- **Integrations:** 10.0/10 (Category avg: 8.6/10)
- **Loyalty Analytics:** 8.3/10 (Category avg: 8.7/10)
- **Membership:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind RewardUp?

- **Seller:** [RewardUp](https://www.g2.com/sellers/rewardup)
- **Year Founded:** 2021
- **HQ Location:** Toronto, CA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=29f888bab6adda8e00d4cf916d108146e57ddbb8e3f5afc549cc8a46004dda5a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frewardup-inc%2F&secure%5Burl_type%5D=linkedin_company_website)  
9 employees on LinkedIn®
- **Ownership:** Privately Held
- **Phone:** (866) 510-6677

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About RewardUp?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **exceptional customer support** of RewardUp, providing thorough assistance and guidance throughout the experience.
- Users appreciate the **robust functionality** of RewardUp, enhancing customer outreach and satisfaction with excellent support.

##### Cons

- Users find the **monthly cost a little high** and wish for a lower price for better value.

#### What Are Recent G2 Reviews of RewardUp?

**["A Great Replacement for Square Loyalty!"](https://www.g2.com/survey_responses/rewardup-review-13189800)**

**Rating:** 5.0/5.0 stars

_— Leo C._

[Read full review](https://www.g2.com/survey_responses/rewardup-review-13189800)

**["Best Customer Service"](https://www.g2.com/survey_responses/rewardup-review-13107948)**

**Rating:** 5.0/5.0 stars

_— Verified User in Retail_

[Read full review](https://www.g2.com/survey_responses/rewardup-review-13107948)

### [Splio](https://www.g2.com/products/splio/reviews)

Splio is one of the first French marketing technology scale-ups to evolve its CRM from SaaS to an AI-first model with over 30% of annual recurring revenue (ARR) coming from AI. Based in Paris, the company has 180 employees across four offices in Europe and the MEA region (Middle East and Africa). As conversation is set to become the new digital default, CRM must keep pace with the speed of agentic commerce without losing what sets it apart: a personalized relationship that creates value. Splio’s vision is CRM where prediction becomes the foundation of personalization at scale, on the brand’s channels as well as in new third-party conversational spaces. Splio offers brands an AI-first CRM powered by Tinyclues AI, enhanced with generative and agentic capabilities in addition to predictive AI, to orchestrate personalized customer marketing at scale across all their channels (email, SMS, RCS, WhatsApp...). Splio also includes Ask My CRM, an intelligent copilot agent that makes customer knowledge easier to access, detects opportunities, and recommends practical actions daily. Already adopted by over 500 companies (retail, telecom, tourism, transportation...) in Europe and MEA, Splio is used daily by brands such as Air France, Fnac Darty, Pierre Hermé, SNCF Connect, KIABI, Cyrillus, APC, Izak, SAMSUNG and Orange.

**Average Rating:** 4.1/5.0

**Total Reviews:** 12

#### How Do G2 Users Rate Splio?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)
- **Integrations:** 7.5/10 (Category avg: 8.6/10)
- **Loyalty Analytics:** 10.0/10 (Category avg: 8.7/10)
- **Membership:** 6.7/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Splio?

- **Seller:** [Splio](https://www.g2.com/sellers/splio)
- **Year Founded:** 2001
- **HQ Location:** Paris, France
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=639169d389b0a31622926ffac08a4a306ce03b374bd98950171496de695a6038&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F800821&secure%5Burl_type%5D=linkedin_company_website)  
171 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 58% Small, 25% Medium

#### What Do G2 Reviewers Say About Splio?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **AI-driven automation** of Splio for streamlining campaign processes and enhancing customer engagement.
- Users value the **AI automation** in Splio, facilitating efficient campaign management and enhanced customer engagement.
- Users appreciate the **automation efficiency** of Splio, enhancing campaign processes and boosting customer engagement effortlessly.
- Users commend the **excellent customer support** provided by Splio, enhancing their marketing platform experience.
- Users find Splio to have a **simple and intuitive setup** , enhancing their marketing effectiveness across various industries.

##### Cons

- Users find **data accessibility challenging** , struggling with integration and usability across different platforms.
- Users find Splio to be **expensive** , making it challenging for small brands and startups to onboard effectively.
- Users find **integration difficulties** with Splio, particularly with data and social media connections, impacting user experience.
- Users often struggle with **integration issues** in Splio, finding data and social media connections challenging and inefficient.
- Users face challenges with **lack of integrations** , finding data and social media integration not user-friendly.

#### What Are Recent G2 Reviews of Splio?

**["Great for Leisure Visitor Compliance, Held Back by Missing Native Integrations"](https://www.g2.com/survey_responses/splio-review-13084447)**

**Rating:** 4.0/5.0 stars

_— Bendit C._

[Read full review](https://www.g2.com/survey_responses/splio-review-13084447)

**["SPLIO: A Unique Marketing Platform"](https://www.g2.com/survey_responses/splio-review-10940418)**

**Rating:** 4.5/5.0 stars

_— Kavya K._

[Read full review](https://www.g2.com/survey_responses/splio-review-10940418)

#### What Are G2 Users Discussing About Splio?

- [What is Splio used for?](https://www.g2.com/discussions/what-is-splio-used-for)

### [SpotLight](https://www.g2.com/products/cards-print-spotlight/reviews)

Our Spotlight platform provides much more than CRM only can offer. Spotlight platform covers additional possibilities regarding marketing and interaction with customers. We know that the future lies in a comprehensive loyalty program that inspires, attracts, and recruits new customers while personalized benefits make the existing ones return and repeat their purchases. An exceptional Customer Data, Loyalty & Engagement solution takes a shortcut to your sales goals. Take this chance and entrust the profitability to a proven and largely certain strategy that yields results. The solution that engages customers on a long-term basis directly boosts your profit and reduces business uncertainty It is a flexible medium for communication with customers Offers numerous possibilities for creating segmentation categories of customers Allows creating, running and managing personalized campaigns through profound understanding of customers’ needs and habits Motivates the members of the loyalty program to spend more Encourages the activities they take as customers by offering them exactly what they want! Encourages customers to visit selling points more frequently, activates and reactivates them through loyalty tiers! Does not let them give up on their brand and guarantees long-term loyalty while at the same time improving customer experience Brings new customers Attracts new customers to join through the use of offline and digital gift cards Boosts sales This way, a comprehensive Loyalty, Customer & Engagement platform plays the vital role in establishing a strong emotional relationship between the company and its customers placing additional value and bringing benefits to members. Our loyalty program gives companies a possibility to show a genuine care for their regular customers. With a personalized approach, loyalty program supports the loyalty of customers and diminishes the likelihood of their leaving and choosing other competitive brands. Loyalty monitors and tracks the habits of your customers assisting you in crafting recommendations and offers that align with their sphere of interests. Integrated with automated marketing tools, Spotlight Customer Data, Loyalty & Engagement platform enables sending timely and relevant messages via different communication channels. It provides insight into precise analytics as well as the possibility of integrating the loyalty program into your e-commerce business for easier access and greater interactivity. Our platform significantly increases the number of conversions in many various ways using RFM and Customer Behavioral principles, incentive awards, and personalized experience. Our platform generates all customer data and offers endless possibilities for their segmentation. It contributes greatly to the allocation of resources optimally and reduces the possibility of wasting them. A platform such as this one is equally convenient for both online and in-store retail shops in the process of establishing long-term loyalty and ensuring business certainty.

**Average Rating:** 5.0/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate SpotLight?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)
- **Integrations:** 10.0/10 (Category avg: 8.6/10)
- **Loyalty Analytics:** 10.0/10 (Category avg: 8.7/10)
- **Membership:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind SpotLight?

- **Seller:** [Cards Print](https://www.g2.com/sellers/cards-print)
- **Year Founded:** 2008
- **HQ Location:** Pancevo, Vojvodina
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7af1e93de9d8bbb4fd8e5ad372b54d47ed27e0ad86a02a27efcf538d0746a0f7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcardsprint&secure%5Burl_type%5D=linkedin_company_website)  
41 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 67% Medium, 33% Small

#### What Do G2 Reviewers Say About SpotLight?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **seamless marketing automation** of SpotLight, enjoying effective campaigns and enhanced customer engagement.
- Users value the **automation efficiency** of SpotLight, seamlessly integrating loyalty programs and marketing for impactful results.
- Users value the **smart automation features** of SpotLight, streamlining loyalty and marketing effectively for measurable success.
- Users love the **ease of use** of SpotLight, finding its features practical and effective for marketing automation.
- Users love the **smart integration of loyalty programs and marketing automation** , achieving measurable results effortlessly.

#### What Are Recent G2 Reviews of SpotLight?

**["Great loyalty and marketing platform"](https://www.g2.com/survey_responses/spotlight-review-9226019)**

**Rating:** 5.0/5.0 stars

_— Igor A._

[Read full review](https://www.g2.com/survey_responses/spotlight-review-9226019)

**["Powerful Loyalty and Marketing Automation Platform"](https://www.g2.com/survey_responses/spotlight-review-12272848)**

**Rating:** 5.0/5.0 stars

_— Jasna M._

[Read full review](https://www.g2.com/survey_responses/spotlight-review-12272848)

### [Thirdshelf](https://www.g2.com/products/thirdshelf/reviews)

Smart Loyalty & Marketing for Retail

**Average Rating:** 3.8/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate Thirdshelf?

- **Has the product been a good partner in doing business?:** 7.5/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Thirdshelf?

- **Seller:** [Thirdshelf](https://www.g2.com/sellers/thirdshelf)
- **Year Founded:** 2014
- **HQ Location:** Montreal, CA
- **Twitter:** @thirdshelf  
611 Twitter followers
- **LinkedIn® Page:** [linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9e146f38b989c97819fad45fb62d9f77959b1a0a163b189898d52dffc3e7de94&secure%5Burl%5D=https%3A%2F%2Flinkedin.com%2Fcompany%2Fthirdshelf&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 67% Small, 33% Medium

#### What Are Recent G2 Reviews of Thirdshelf?

**["Simple and effective Loyalty Program"](https://www.g2.com/survey_responses/thirdshelf-review-476950)**

**Rating:** 4.0/5.0 stars

_— Verified User in Sports_

[Read full review](https://www.g2.com/survey_responses/thirdshelf-review-476950)

**["Great loyalty program!"](https://www.g2.com/survey_responses/thirdshelf-review-2316605)**

**Rating:** 5.0/5.0 stars

_— Justin S._

[Read full review](https://www.g2.com/survey_responses/thirdshelf-review-2316605)

#### What Are G2 Users Discussing About Thirdshelf?

- [What is Thirdshelf used for?](https://www.g2.com/discussions/what-is-thirdshelf-used-for)

### [Ackroo](https://www.g2.com/products/ackroo/reviews)

Through vendor and industry consolidation, Ackroo provides marketing, payment and point-of-sale solutions for merchants of all sizes. Ackroo’s self-serve, data driven, cloud-based marketing platform helps merchants in-store and online process and manage loyalty, gift card and promotional transactions at the point of sale in order to attract, engage and grow their customers while increasing their revenues and margins. Ackroo’s payment services provide merchants with low cost payment processing options through some of the world’s largest payment technology and service providers. Ackroo’s hybrid management and point-of-sale solutions help manage and optimize the general operations for niche industry’s including golf, yacht, tennis clubs and more. All solutions are focused on helping to consolidate, simplify and improve the merchant marketing, payments and point-of sale ecosystem for their clients. Ackroo is headquartered in Hamilton, Ontario, Canada. For more information, visit: www.ackroo.com.

**Average Rating:** 2.5/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Ackroo?

- **Has the product been a good partner in doing business?:** 5.0/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Ackroo?

- **Seller:** [Ackroo](https://www.g2.com/sellers/ackroo)
- **Year Founded:** 2012
- **HQ Location:** Stoney Creek, CA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b95ba8c9587be3d0cfedd00bb90e2f06f9ba661c9397f62b1e2ec4cd09825724&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fackroo%2F&secure%5Burl_type%5D=linkedin_company_website)  
13 employees on LinkedIn®
- **Ownership:** TSXV: AKR

#### Who Uses This Product?

- **Company Size:** 50% Medium, 50% Small

#### What Are Recent G2 Reviews of Ackroo?

**["Best Loyalty Rewards Program"](https://www.g2.com/survey_responses/ackroo-review-4617793)**

**Rating:** 5.0/5.0 stars

_— Alyscia S._

[Read full review](https://www.g2.com/survey_responses/ackroo-review-4617793)

#### What Are G2 Users Discussing About Ackroo?

- [What is Ackroo used for?](https://www.g2.com/discussions/what-is-ackroo-used-for)

### [Bubblehouse](https://www.g2.com/products/bubblehouse/reviews)

Bubblehouse is a full-suite loyalty provider delivering increased retention through unique brand-focused solutions. Bubblehouse is VC backed and has raised close to 10M in equity funding so far from celebrities like Post Malone, Steve Aoki, and David Guetta, to top VCs like Third Kind, Cassius, and SV Angel, to the founders of GoPuff and Moonpay and more. Bubblehouse enables brands to build deeper relationships with customers through a full-service loyalty experience with specific brand-focused benefits that drive LTV and repeat purchases. By integrating with all of the major CRM and POS systems, Bubblehouse is able to provide a seamless and innovative loyalty extension to its clients with no additional friction.

**Average Rating:** 4.8/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Bubblehouse?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)
- **Loyalty Analytics:** 3.3/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Bubblehouse?

- **Seller:** [Bubblehouse](https://www.g2.com/sellers/bubblehouse)
- **HQ Location:** New York, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fa9f6c3928f9ad1f774a0375ad74c6764ea83ca74b2a001b92f34733fc805b6b&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbubblehouseapp&secure%5Burl_type%5D=linkedin_company_website)  
15 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Medium, 50% Small

#### What Are Recent G2 Reviews of Bubblehouse?

**["Recently began using Bubblehouse as a loyalty solution for my brand!"](https://www.g2.com/survey_responses/bubblehouse-review-7758278)**

**Rating:** 5.0/5.0 stars

_— Pawan K._

[Read full review](https://www.g2.com/survey_responses/bubblehouse-review-7758278)

**["Helpful Support and a Smooth, Easy-to-Navigate Dashboard"](https://www.g2.com/survey_responses/bubblehouse-review-13113783)**

**Rating:** 4.5/5.0 stars

_— Verified User in Retail_

[Read full review](https://www.g2.com/survey_responses/bubblehouse-review-13113783)

### [CrowdTwist](https://www.g2.com/products/crowdtwist/reviews)

CrowdTwist's customer loyalty platform enables brands to unlock unique insights and incremental value through omnichannel engagement. Our flexible SaaS solution leverages AI technology and predictive analytics to deepen brand-customer relationships and build emotional bonds. Forrester recognized CrowdTwist as a Leader in “The Forrester Wave™: Loyalty Technology Platforms, Q2 2019.” For more information, visit www.crowdtwist.com, email contactus@crowdtwist.com, or call 646.845.0646.

**Average Rating:** 4.8/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate CrowdTwist?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.1/10)

#### Who Is the Company Behind CrowdTwist?

- **Seller:** [Oracle](https://www.g2.com/sellers/oracle)
- **Year Founded:** 1977
- **HQ Location:** Austin, TX
- **Twitter:** @Oracle  
827,997 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a14fcbcd818b49d781453c19628a9479a70cc1e8e335e54c876392ab5f543da3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1028%2F&secure%5Burl_type%5D=linkedin_company_website)  
208,078 employees on LinkedIn®
- **Ownership:** NYSE:ORCL

#### Who Uses This Product?

- **Company Size:** 50% Large, 50% Medium

#### What Are Recent G2 Reviews of CrowdTwist?

**["Great partner, excellent platform, worth consideration for your loyalty needs"](https://www.g2.com/survey_responses/crowdtwist-review-595504)**

**Rating:** 5.0/5.0 stars

_— Mark F._

[Read full review](https://www.g2.com/survey_responses/crowdtwist-review-595504)

**["Loyalty function"](https://www.g2.com/survey_responses/crowdtwist-review-4948281)**

**Rating:** 4.5/5.0 stars

_— Mallayasamy K._

[Read full review](https://www.g2.com/survey_responses/crowdtwist-review-4948281)

#### What Are G2 Users Discussing About CrowdTwist?

- [What is CrowdTwist used for?](https://www.g2.com/discussions/what-is-crowdtwist-used-for)

### [ebbo](https://www.g2.com/products/ebbo/reviews)

ebbo is an all-in-one loyalty company that has helped leading brands build unforgettable customer experiences for over two decades. In addition to its suite of uniquely configurable loyalty solutions, ebbo’s data driven, full-service approach helps brands build customer engagement on repeat. ebbo is based in Rocky Hill, CT with offices in Michigan and team members all over the U.S.

**Average Rating:** 4.3/5.0

**Total Reviews:** 2

#### Who Is the Company Behind ebbo?

- **Seller:** [ebbo](https://www.g2.com/sellers/ebbo)
- **Year Founded:** 2001
- **HQ Location:** Rocky Hill, US
- **Twitter:** @ebboloyalty  
311 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=20a959ffc18ef6300dc8ec04a2d5ea0dbf6e73e12b2325176ce22c695fca320e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Febboloyalty&secure%5Burl_type%5D=linkedin_company_website)  
155 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Small, 50% Large

#### What Are Recent G2 Reviews of ebbo?

**["Ease of Use and Holistic Solutions"](https://www.g2.com/survey_responses/ebbo-review-7552876)**

**Rating:** 4.5/5.0 stars

_— Faizan S._

[Read full review](https://www.g2.com/survey_responses/ebbo-review-7552876)

**["Loyalty engagement"](https://www.g2.com/survey_responses/ebbo-review-7550517)**

**Rating:** 4.0/5.0 stars

_— Paryank D._

[Read full review](https://www.g2.com/survey_responses/ebbo-review-7550517)

### [Epsilon Loyalty](https://www.g2.com/products/epsilon-loyalty/reviews)

Agility Loyalty is designed to convert even the most casual customers into lifelong fans.

**Average Rating:** 4.3/5.0

**Total Reviews:** 2

#### Who Is the Company Behind Epsilon Loyalty?

- **Seller:** [Epsilon](https://www.g2.com/sellers/epsilon)
- **Year Founded:** 1969
- **HQ Location:** Irving, TX
- **Twitter:** @EpsilonMktg  
6,474 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=932d9946eb8d6b9e5d2759c384e3a7ef8ccdf0905b99d38e1f5c258758edbc17&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fepsilon%2F&secure%5Burl_type%5D=linkedin_company_website)  
10,374 employees on LinkedIn®
- **Ownership:** NYSE:ADS

#### Who Uses This Product?

- **Company Size:** 100% Large

#### What Are Recent G2 Reviews of Epsilon Loyalty?

**["Good platform to deliver personalized customer experiences"](https://www.g2.com/survey_responses/epsilon-loyalty-review-7572425)**

**Rating:** 4.5/5.0 stars

_— Verified User in Pharmaceuticals_

[Read full review](https://www.g2.com/survey_responses/epsilon-loyalty-review-7572425)

**["A Great Marketing Campaign Tool"](https://www.g2.com/survey_responses/epsilon-loyalty-review-7575611)**

**Rating:** 4.0/5.0 stars

_— Kayla F._

[Read full review](https://www.g2.com/survey_responses/epsilon-loyalty-review-7575611)

### [GRAVTY](https://www.g2.com/products/gravty/reviews)

We are the next-generation customer Engagement and Loyalty solutions enterprise helping brands reimagine their loyalty initiatives in #theageofdigitalcustomer

**Average Rating:** 4.5/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate GRAVTY?

- **Integrations:** 7.5/10 (Category avg: 8.6/10)
- **Loyalty Analytics:** 10.0/10 (Category avg: 8.7/10)
- **Membership:** 9.2/10 (Category avg: 8.8/10)

#### Who Is the Company Behind GRAVTY?

- **Seller:** [Loyalty Juggernaut](https://www.g2.com/sellers/loyalty-juggernaut)
- **Year Founded:** 2015
- **HQ Location:** Palo Alto, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2204f8d4919b8d67e98a56b71b52c9da8a7b1c55b64ef1aad5af895a06c59b4d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Floyalty-juggernaut%2F&secure%5Burl_type%5D=linkedin_company_website)  
284 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small, 50% Medium

#### What Are Recent G2 Reviews of GRAVTY?

**["Useful for making insights about the consumers"](https://www.g2.com/survey_responses/gravty-review-10169116)**

**Rating:** 4.0/5.0 stars

_— David j._

[Read full review](https://www.g2.com/survey_responses/gravty-review-10169116)

**["Starting a loyalty program from the ground up"](https://www.g2.com/survey_responses/gravty-review-10248185)**

**Rating:** 5.0/5.0 stars

_— Isabel W._

[Read full review](https://www.g2.com/survey_responses/gravty-review-10248185)

### [LEAFIO AI Retail Platform](https://www.g2.com/products/leafio-ai-retail-platform/reviews)

LEAFIO AI Retail Platform helps grocery, pharmacy, convenience, and specialty retailers optimize inventory, automate replenishment, improve assortment decisions, and maximize shelf performance with artificial intelligence. The platform brings enterprise-grade retail planning capabilities to retail chains of every size, making advanced AI planning accessible without the cost, complexity, or lengthy implementation typically associated with traditional enterprise software. Trusted by more than 250 retail companies across 40+ countries, LEAFIO enables retailers to improve product availability, reduce inventory costs, increase sales, and automate critical merchandising and supply chain decisions from a single platform. Core capabilities LEAFIO AI combines multiple retail planning solutions in one platform, including: AI Demand Forecasting Inventory Optimization Automated Replenishment Assortment Planning Shelf Space Optimization and Planogram Management Retail Analytics Promotion Performance Analysis Category Performance Management The platform helps retailers solve everyday operational challenges such as reducing stockouts, minimizing excess inventory, improving forecast accuracy, increasing on-shelf availability, optimizing shelf productivity, and reducing manual planning effort. Built for modern retail LEAFIO AI is designed for grocery retailers, supermarket chains, pharmacy chains, convenience stores, toy stores, DIY retailers, electronics retailers, pet retailers, and other specialty retail formats operating multiple stores and distribution centers. The platform supports both centralized and decentralized retail organizations and scales from regional retail chains to large international enterprises. Business outcomes Retailers use LEAFIO AI to: Improve product availability while reducing inventory investment Reduce overstocks, markdowns, and waste Increase inventory turnover Automate replenishment decisions Optimize assortments for individual stores and clusters Create and maintain data-driven planograms Improve category performance Increase operational efficiency through AI-driven recommendations Easy integration LEAFIO AI integrates with existing ERP, POS, and other retail systems, allowing retailers to modernize planning processes without replacing their core IT infrastructure. Why retailers choose LEAFIO AI Retailers choose LEAFIO AI because it combines inventory optimization, demand forecasting, replenishment, assortment planning, and shelf optimization within a single AI-powered retail platform. Instead of implementing multiple disconnected applications, organizations can manage critical retail planning processes from one solution, reducing complexity while improving decision quality across the entire retail network.

**Average Rating:** 5.0/5.0

**Total Reviews:** 32

#### How Do G2 Users Rate LEAFIO AI Retail Platform?

- **Has the product been a good partner in doing business?:** 9.9/10 (Category avg: 9.1/10)
- **Integrations:** 10.0/10 (Category avg: 8.6/10)
- **Loyalty Analytics:** 10.0/10 (Category avg: 8.7/10)
- **Membership:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind LEAFIO AI Retail Platform?

- **Seller:** [Leafio](https://www.g2.com/sellers/leafio)
- **Year Founded:** 2014
- **HQ Location:** Tallinn, EE
- **Twitter:** @Leafio1  
280 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6dff0c5ae0d07ed3113b1f21d8cf98a019733610053c3792b1c3094b149d1efe&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fleafio&secure%5Burl_type%5D=linkedin_company_website)  
79 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Retail
- **Company Size:** 81% Medium, 13% Large

#### What Do G2 Reviewers Say About LEAFIO AI Retail Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **real-time visual analytics** of LEAFIO, making merchandising straightforward and insightful for better decision-making.
- Users greatly value the **efficiency improvement** from Leafio, simplifying visual merchandising and saving significant time in reporting.
- Users commend the **powerful visual merchandising tools** of LEAFIO, enhancing organization and optimizing product displays effortlessly.
- Users value the **intuitive visual reporting** of LEAFIO AI Retail Platform, simplifying decision-making and enhancing merchandising efficiency.
- Users value the **real-time visual analytics** of Leafio, which streamlines merchandising and enhances item placement efficiency.

##### Cons

- Users experience **complexity in setup** with large item sets, leading to slower loading times and cumbersome template creation.
- Users face challenges with **complex setup** for unique equipment, leading to slow loading and template management difficulties.
- Users find the LEAFIO AI Retail Platform **expensive** and cumbersome, especially with unique setups for numerous items.
- Users find the **lack of customization** challenging, especially when managing numerous unique sets and equipment configurations.
- Users face challenges with **limited customization** , finding it cumbersome to set up unique templates for many items.

#### What Are Recent G2 Reviews of LEAFIO AI Retail Platform?

**["Cleaner matrix across 52 stores with far less manual work"](https://www.g2.com/survey_responses/leafio-ai-retail-platform-review-13262104)**

**Rating:** 5.0/5.0 stars

_— Verified User in Information Services_

[Read full review](https://www.g2.com/survey_responses/leafio-ai-retail-platform-review-13262104)

**["Powerful AI platform for smarter retail operations"](https://www.g2.com/survey_responses/leafio-ai-retail-platform-review-12885866)**

**Rating:** 5.0/5.0 stars

_— Verified User in Retail_

[Read full review](https://www.g2.com/survey_responses/leafio-ai-retail-platform-review-12885866)

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 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated October 3, 2024

Loyalty management software helps businesses create, manage, and analyze customer loyalty programs. These products allow businesses to identify either repeat customers or potential repeat customers, and then send them incentives such as discounts or rewards points so they return to that business. Loyalty management software is primarily leveraged by business-to-consumer (B2C) companies in the retail, e-commerce, travel, and hospitality industries. Marketing teams in these organizations use loyalty management software to boost customer retention, maximize repeat sales, and increase customer lifetime value (CLV).

If a business is having difficulty finding its target audience or demographic, loyalty management tools can help a marketing team narrow down the search and test different methods of bringing customers back to the business. This type of software can be implemented as a standalone marketing tool, an API, or an add-on for an all-in-one marketing platform. Many loyalty management tools include features of or integrate with [email marketing software](https://www.g2.com/categories/email-marketing) or [marketing automation software](https://www.g2.com/categories/marketing-automation), making it easy to identify loyal customers and send them promotions or rewards. Loyalty management software also integrates with [e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms) and [POS software](https://www.g2.com/categories/pos).

To qualify for inclusion in the Loyalty Management category, a product must:

- Enroll valuable, loyal, or interested customers in a loyalty program
- Allow for the configuration of one or more loyalty programs such as point-based, spend-based, tiered, paid, etc.
- Provide tools to communicate with loyal customers and distribute discounts, cashback, or other rewards
- Capture customer data including purchase history, membership status, and engagement with the loyalty program
- Integrate with other marketing or commerce software

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