# Best Loyalty Management Software - Page 4

## How Many Loyalty Management Software Products Does G2 Track?

**Total Products under this Category:** 451

### Category Stats (Aug 2026)

- **Average Rating:** 4.55/5 (↑0.02 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Dynamics (+2.16%) - Among all products in this category, Dynamics recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank Loyalty Management Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 15,800+ Authentic Reviews
- 451+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Loyalty Management Software
 ![G2 Grid® for Loyalty Management Software plotting products by satisfaction and market presence](https://www.g2.com/categories/loyalty-management/grids.png?focus%5B%5D=4746&focus%5B%5D=73864&focus%5B%5D=1219583&focus%5B%5D=58412&focus%5B%5D=158516&focus%5B%5D=1428937&focus%5B%5D=3571&focus%5B%5D=1424044)

Highlighted products: Smile.io, LoyaltyLion, Owner.com, Okendo, AdvantageClub.ai, Mastercard Offers, SAP Engagement Cloud (formerly SAP Emarsys), and Joy Loyalty.

Underlying data: [Grid® JSON](https://www.g2.com/categories/loyalty-management/grids.json?focus%5B%5D=smile-io&focus%5B%5D=loyaltylion&focus%5B%5D=owner-com&focus%5B%5D=okendo&focus%5B%5D=advantageclub-ai&focus%5B%5D=mastercard-offers&focus%5B%5D=sap-engagement-cloud-formerly-sap-emarsys&focus%5B%5D=joy-loyalty)

**Sponsored**

### Extole

Extole is an enterprise offer management platform powering personalized incentive programs across the entire customer lifecycle. Leading B2C brands choose Extole to build and optimize loyalty, referral, ambassador, promotional, and incentive programs at scale. Highly configurable and AI-accessible, Extole fits seamlessly into every team’s agentic workflow through MCP and CLI access and an in-platform AI assistant. Marketers build and track intelligent offer programs that motivate action. Product teams embed personalized offers into digital experiences to drive engagement and growth. Developers extend the platform through APIs, SDKs, and partner integrations. Behind every campaign, Extole orchestrates creative content, rules, and reward fulfillment, dynamically adapting each offer to the audience and channel. Our enterprise-grade infrastructure ensures every offer is delivered securely, accurately, and reliably. Build your next offer program with Extole.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=paid_promo&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1188&secure%5Bchosen_at%5D=2026-08-14T22%3A02%3A25Z&secure%5Bmedium%5D=sponsored&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=6037&secure%5Bresource_id%5D=1188&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Floyalty-management%3FhsCtaTracking%3D702b72b3-ac40-4620-a8c7-29e6e13ecc14%257C745c13be-6479-4ff0-95d4-a109503854d5%26page%3D4&secure%5Btoken%5D=5b353efca4c1214f32d0fabb3f6c6c4e94f6b90227aa86860ccacb38b343efe6&secure%5Burl%5D=https%3A%2F%2Fwww.extole.com%2Fplatform%2F&secure%5Burl_type%5D=paid_promos)

### [Dynamics](https://www.g2.com/products/dynamics/reviews)

Dynamics designs and manufactures battery-powered interactive payment cards that function with existing infrastructure. The computer-in-a-card technology is completely customizable and offers enhanced choice, control, convenience, and security.

**Average Rating:** 4.2/5.0

**Total Reviews:** 10

#### How Do G2 Users Rate Dynamics?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)
- **Integrations:** 8.8/10 (Category avg: 8.6/10)
- **Loyalty Analytics:** 8.6/10 (Category avg: 8.7/10)
- **Membership:** 7.6/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Dynamics?

- **Seller:** [Dynamics](https://www.g2.com/sellers/dynamics)
- **Year Founded:** 2007
- **HQ Location:** Cheswick, PA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4e57898d5477afd9dc102c9f754041258f95d33dcf46784672ae5c2f6c47583c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F843315&secure%5Burl_type%5D=linkedin_company_website)  
92 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 40% Large, 40% Medium

#### What Do G2 Reviewers Say About Dynamics?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Dynamics **user-friendly and easy to navigate** , making it simple to utilize its potent features.
- Users appreciate the **flexibility and customization options** of Dynamics, allowing tailored solutions for their needs.
- Users find Dynamics to be **easy to use** , allowing quick updates with its complex yet intuitive fields.
- Users appreciate the **user-friendly interface** of Dynamics, enjoying its consistency across product functions.

##### Cons

- Users find the **outdated design** less engaging and not user-friendly, requiring training to utilize its full potential.
- Users find the **cost to be quite expensive** , requiring careful consideration before committing to Dynamics.
- Users find the **lack of integrations** with tools like Constant Contact a significant limitation in Dynamics.
- Users find the **lack of training** necessary to use Dynamics frustrating, limiting their ability to utilize its potential.
- Users find the **poor usability** of Dynamics frustrating, requiring training to unlock its full potential.

#### What Are Recent G2 Reviews of Dynamics?

**["CRM as a solution for my daily tasks and busssiness needs"](https://www.g2.com/survey_responses/dynamics-review-13097376)**

**Rating:** 5.0/5.0 stars

_— Santiago L._

[Read full review](https://www.g2.com/survey_responses/dynamics-review-13097376)

**["Don't pass up checking into this solution for your business"](https://www.g2.com/survey_responses/dynamics-review-11032770)**

**Rating:** 4.5/5.0 stars

_— Mark S._

[Read full review](https://www.g2.com/survey_responses/dynamics-review-11032770)

#### What Are G2 Users Discussing About Dynamics?

- [What is Dynamics used for?](https://www.g2.com/discussions/what-is-dynamics-used-for)

### [Reelo](https://www.g2.com/products/reelo/reviews)

Reelo is a smart customer engagement and marketing platform for Restaurant and Retail businesses. It helps businesses to be in touch with their customer with Loyalty program, WhatsApp campaigns, referral program and much more.

**Average Rating:** 4.3/5.0

**Total Reviews:** 24

#### How Do G2 Users Rate Reelo?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10)
- **Integrations:** 7.8/10 (Category avg: 8.6/10)
- **Loyalty Analytics:** 9.0/10 (Category avg: 8.7/10)
- **Membership:** 9.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Reelo?

- **Seller:** [Reelo](https://www.g2.com/sellers/reelo)
- **HQ Location:** , 
- **Twitter:** @relocationme
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1256cf17c896265d5a39e46064528eee9dcc4ba165d1fcb7440a8f43a4f556d4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Freelome%2F&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Food & Beverages
- **Company Size:** 75% Small, 25% Medium

#### What Do G2 Reviewers Say About Reelo?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise Reelo for its **ease of use** , making customer engagement and loyalty program management straightforward and efficient.
- Users praise Reelo for its **automation capabilities** , making customer loyalty and engagement effortless and effective.
- Users love Reelo for its **user-friendly interface** , which simplifies loyalty management and enhances customer retention strategies.
- Users praise Reelo for its **automation features** , streamlining loyalty programs and enhancing customer retention effortlessly.
- Users love Reelo for its **easy-to-use interface** , simplifying retention marketing and enhancing customer engagement effortlessly.

##### Cons

- Users report **data management issues** with integration, difficulty entering info, and slow customer support response.
- Users face significant **integration difficulties** with Reelo, causing frustration and hindering overall functionality and support.
- Users experience significant **integration issues** with Reelo, leading to frustration and downtime in service functionality.
- Users express frustration with **poor customer support** , highlighting slow responses and unresolved ticket issues impacting their experience.
- Users express concerns about **data accessibility** , citing slow support and complicated data management processes.

#### What Are Recent G2 Reviews of Reelo?

**["Reelo helps make Customer Engagement and Retention Effortless"](https://www.g2.com/survey_responses/reelo-review-13250791)**

**Rating:** 4.0/5.0 stars

_— cafevapi B._

[Read full review](https://www.g2.com/survey_responses/reelo-review-13250791)

**["Reelo Makes Customer Loyalty and Repeat Business Effortless been using reelo for some time"](https://www.g2.com/survey_responses/reelo-review-13089989)**

**Rating:** 4.5/5.0 stars

_— UTSAV S._

[Read full review](https://www.g2.com/survey_responses/reelo-review-13089989)

### [Apex Loyalty](https://www.g2.com/products/360drc-marketing-technologies-inc-apex-loyalty/reviews)

Apex Loyalty is an award winning, api-driven loyalty platform to implement next generation end-to-end customer journeys both on channel (B2B) & consumer (B2C) side of your business. Trusted by companies around the globe (PepsiCo, BAT, Bridgestone, Royal Canin, SAB Miller and many more), Apex Loyalty offers an enterprise-ready yet fully customisable solution to deliver the correct loyalty mechanics for the success. If you plan to revamp your existing loyalty program or start a new one, we can connect to arrange a discovery call with our consultants to understand your needs & come up with the most engaging mechanics blended with best-in-class practices.

**Average Rating:** 4.6/5.0

**Total Reviews:** 12

#### How Do G2 Users Rate Apex Loyalty?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10)
- **Integrations:** 9.4/10 (Category avg: 8.6/10)
- **Loyalty Analytics:** 8.9/10 (Category avg: 8.7/10)
- **Membership:** 9.1/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Apex Loyalty?

- **Seller:** [360DRC Marketing Technologies Inc.](https://www.g2.com/sellers/360drc-marketing-technologies-inc)
- **Year Founded:** 2017
- **HQ Location:** Delaware, USA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5d3953ddf85de1252b4999f27a0cfb4dc683024893782cfde07d1b0836771c8e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fapexloyalty%2F&secure%5Burl_type%5D=linkedin_company_website)  
15 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Food & Beverages
- **Company Size:** 67% Large, 25% Medium

#### What Are Recent G2 Reviews of Apex Loyalty?

**["Reliable Service And Support All Time"](https://www.g2.com/survey_responses/apex-loyalty-review-8319702)**

**Rating:** 4.5/5.0 stars

_— Verified User in Consumer Goods_

[Read full review](https://www.g2.com/survey_responses/apex-loyalty-review-8319702)

**["Great implementation team and product"](https://www.g2.com/survey_responses/apex-loyalty-review-8848040)**

**Rating:** 5.0/5.0 stars

_— Laura N._

[Read full review](https://www.g2.com/survey_responses/apex-loyalty-review-8848040)

### [ethos](https://www.g2.com/products/ethos-2024-04-04/reviews)

ethos is a customer loyalty platform that provides your customers one place to receive, interact, and engage with the best benefits you have to offer.

**Average Rating:** 4.9/5.0

**Total Reviews:** 30

#### How Do G2 Users Rate ethos?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)
- **Integrations:** 9.4/10 (Category avg: 8.6/10)
- **Loyalty Analytics:** 10.0/10 (Category avg: 8.7/10)
- **Membership:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind ethos?

- **Seller:** [ethos](https://www.g2.com/sellers/ethos-ec86f7a0-7d03-40e7-828e-ac1e7d2aed0e)
- **Year Founded:** 2022
- **HQ Location:** Vancouver, BC, Canada
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7e4cd8953522713667ea9253b8e1fd387234615ba77f589faa72508d1e96a20f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fethos-nft%2F&secure%5Burl_type%5D=linkedin_company_website)  
15 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Founder
- **Company Size:** 83% Small, 10% Medium

#### What Are Recent G2 Reviews of ethos?

**["Super User Friendly & Great Branding"](https://www.g2.com/survey_responses/ethos-review-9908950)**

**Rating:** 5.0/5.0 stars

_— Christina M._

[Read full review](https://www.g2.com/survey_responses/ethos-review-9908950)

**["Ethos is great to drive customer retention, loyalty and engagement"](https://www.g2.com/survey_responses/ethos-review-9994509)**

**Rating:** 5.0/5.0 stars

_— Pamela W._

[Read full review](https://www.g2.com/survey_responses/ethos-review-9994509)

### [Xeno](https://www.g2.com/products/xeno/reviews)

Xeno is a next-gen CRM for retail enabling brands to maximize ROI from their loyalty customer base. It enables retailers to build consumer understanding and run relevant campaigns.

**Average Rating:** 4.6/5.0

**Total Reviews:** 33

#### How Do G2 Users Rate Xeno?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Xeno?

- **Seller:** [Xeno](https://www.g2.com/sellers/xeno)
- **Year Founded:** 2015
- **HQ Location:** New Delhi, India
- **Twitter:** @xenohq  
142 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ec2d54f07ebdb089e5e2a3b52487cb34da157ea683813c1c30ab753bfcd3ae59&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F9321936%2F&secure%5Burl_type%5D=linkedin_company_website)  
138 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Food & Beverages, Retail
- **Company Size:** 50% Medium, 32% Small

#### What Are Recent G2 Reviews of Xeno?

**["Good Support Team"](https://www.g2.com/survey_responses/xeno-review-8191555)**

**Rating:** 4.0/5.0 stars

_— Ritik R._

[Read full review](https://www.g2.com/survey_responses/xeno-review-8191555)

**["Great platform for retailers"](https://www.g2.com/survey_responses/xeno-review-9881093)**

**Rating:** 5.0/5.0 stars

_— Anand P._

[Read full review](https://www.g2.com/survey_responses/xeno-review-9881093)

#### What Are G2 Users Discussing About Xeno?

- [What is Xeno used for?](https://www.g2.com/discussions/what-is-xeno-used-for) - 1 comment

### [AiTrillion](https://www.g2.com/products/aitrillion-com-aitrillion/reviews)

AiTrillion is a comprehensive eCommerce marketing automation platform built to help online store owners simplify, scale, and supercharge their business growth. Designed specifically for Shopify and other popular e-commerce platforms, AiTrillion unifies essential marketing tools into a single, intelligent ecosystem. This eliminates the need for multiple fragmented apps and allows businesses to save time, reduce costs, and increase efficiency. At the heart of AiTrillion is the belief that every merchant—big or small—deserves access to enterprise-level marketing tools without the complexity or expense. That’s why AiTrillion offers over 11 modules under one platform, including Email Marketing, Loyalty Rewards, Product Reviews, Web Push Notifications, Smart Popups, Workflow Automation, Advanced Segmentation, Affiliate Marketing, and more. These tools are seamlessly connected through powerful AI and automation engines, helping merchants deliver personalized, omnichannel experiences to their customers at every stage of the buyer journey. With AiTrillion, eCommerce businesses can create sophisticated automated workflows that nurture leads, engage customers, and recover abandoned carts—all without any coding or technical expertise. The platform’s robust analytics and AI-driven insights help merchants make data-backed decisions, optimize campaigns in real time, and improve customer retention rates. AiTrillion is more than just a marketing platform—it’s a growth partner. It’s built to empower businesses to understand their customers better, engage them meaningfully, and turn one-time buyers into lifelong fans. The loyalty and rewards module encourages repeat purchases by offering points, discounts, and incentives, while smart product reviews and UGC (User Generated Content) tools build trust and social proof. Thousands of global Shopify stores trust AiTrillion to streamline their marketing operations and scale effectively. Whether you’re just starting out or managing a high-volume online store, AiTrillion’s scalable infrastructure and user-friendly interface make it easy to adapt and grow. Key Features: - All-in-one marketing suite tailored for eCommerce - AI-powered automation and analytics - Seamless integration with Shopify and other platforms - Powerful loyalty and rewards programs - Smart segmentation for personalized messaging - In-depth customer journey tracking - Real-time performance insights and reporting By consolidating all marketing and customer engagement tools in one place, AiTrillion allows eCommerce businesses to focus on what really matters—delivering great products and exceptional customer experiences. It’s a smart, scalable, and forward-thinking solution for merchants who are ready to grow faster, smarter, and stronger. Join over 20,000 merchants who trust AiTrillion to power their growth and transform their online stores into customer-first, data-driven success stories.

**Average Rating:** 4.8/5.0

**Total Reviews:** 92

#### How Do G2 Users Rate AiTrillion?

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.1/10)
- **Integrations:** 9.4/10 (Category avg: 8.6/10)
- **Loyalty Analytics:** 9.0/10 (Category avg: 8.7/10)
- **Membership:** 9.4/10 (Category avg: 8.8/10)

#### Who Is the Company Behind AiTrillion?

- **Seller:** [AAAeCommerce Inc.](https://www.g2.com/sellers/aaaecommerce-inc)
- **Year Founded:** 2018
- **HQ Location:** Claymont, Delaware
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Owner
- **Top Industries:** Apparel & Fashion, Retail
- **Company Size:** 93% Small, 4% Medium

#### What Do G2 Reviewers Say About AiTrillion?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **excellent customer support** from AiTrillion, highlighting personalized assistance and quick resolution of issues.
- Users find AiTrillion's **customer service exceptionally helpful** , providing great support for all their needs.
- Users appreciate the **ease of use** of AiTrillion, enjoying quick setup and efficient marketing automation features.
- Users love the **intuitive email marketing features** of AiTrillion, making customer outreach seamless and efficient.
- Users appreciate the **convenience of integrated tools** in AiTrillion, streamlining their marketing and enhancing customer support.

##### Cons

- Users find the **learning curve challenging** , especially with navigation and module setups, but support is helpful.
- Users find the setup process for AiTrillion's Loyalty Program to be **difficult and confusing** , leading to initial challenges.
- Users face **inconsistent customer support** , experiencing delays and confusion despite some helpful interactions.
- Users find the **steep learning curve** of AiTrillion challenging, especially during initial setup and navigation.
- Users find the **complexity** of AiTrillion's setup process challenging, making it hard to effectively use the platform.

#### What Are Recent G2 Reviews of AiTrillion?

**["Great All-in-One Marketing Platform for Shopify Stores"](https://www.g2.com/survey_responses/aitrillion-review-11789106)**

**Rating:** 5.0/5.0 stars

_— Verified User in Retail_

[Read full review](https://www.g2.com/survey_responses/aitrillion-review-11789106)

**["Responsive AiTrillion Team That Helps You Every Step of the Way"](https://www.g2.com/survey_responses/aitrillion-review-12705561)**

**Rating:** 4.5/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/aitrillion-review-12705561)

#### What Are G2 Users Discussing About AiTrillion?

- [What does Aitrillion do?](https://www.g2.com/discussions/what-does-aitrillion-do)
- [What is Growwave?](https://www.g2.com/discussions/aitrillion-what-is-growwave)
- [What do you know about AiTrillion Why do you want to work with us \*?](https://www.g2.com/discussions/what-do-you-know-about-aitrillion-why-do-you-want-to-work-with-us)
- [What is AiTrillion?](https://www.g2.com/discussions/what-is-aitrillion)

### [Kademi](https://www.g2.com/products/kademi/reviews)

Kademi’s Partner Relationship Management (PRM) Software helps companies globally turn transactional B2B relationships into long term high performing partnerships. With over 10 years industry experience, our expert technology team has developed the world’s most comprehensive PRM, providing our customers with a highly modular capability so they can tailor partner programs to their business needs today, then adapt and scale into the future. Key platform capabilities include: - Develop, customize, and fully brand a secure portal to your needs. - Incentivize partners to refer leads for commission, helping scale sales. - Gain insight into reseller sales through deal registration workflows. - Help partners better understand and sell your product through incentivized online training. - Enable partners with resources they can download, co brand, and customize. - Drive sales growth using tactical incentives, sales targets, and leaderboards. - Support partners with marketing development funds, helping them reach more buyers. - Keep partners up to date through communications tools including email, SMS, and portal alerts. - Use smart automation to onboard and manage every aspect of a partner relationship, creating scale and efficiency within your organization. - Manage, track, and segment every aspect of your partner data for targeted experiences. - Seamlessly integrate data between Kademi and your favorite CRM using hosted bidirectional synchronization. To meet customers' security concerns in a rapidly changing world, Kademi also maintains its Soc 2 Type 2 certification, putting security at the heart of everything we do, and ensuring our customers' data is kept safe.

**Average Rating:** 4.6/5.0

**Total Reviews:** 24

#### How Do G2 Users Rate Kademi?

- **Has the product been a good partner in doing business?:** 9.9/10 (Category avg: 9.1/10)
- **Integrations:** 8.9/10 (Category avg: 8.6/10)
- **Loyalty Analytics:** 9.0/10 (Category avg: 8.7/10)
- **Membership:** 9.8/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Kademi?

- **Seller:** [Kademi](https://www.g2.com/sellers/kademi)
- **Year Founded:** 2012
- **HQ Location:** New Zealand
- **Twitter:** @KademiHQ  
72 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5682ea1183c4ca225c3d27d2e377bb051cff4769d5409ee4759c9f3cd2928a96&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fkademihq%2F&secure%5Burl_type%5D=linkedin_company_website)  
19 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 58% Small, 38% Medium

#### What Are Recent G2 Reviews of Kademi?

**["Great Support and Flexible Solution"](https://www.g2.com/survey_responses/kademi-review-9119427)**

**Rating:** 5.0/5.0 stars

[Read full review](https://www.g2.com/survey_responses/kademi-review-9119427)

**["Great platform for those building a partner program"](https://www.g2.com/survey_responses/kademi-review-8193574)**

**Rating:** 4.5/5.0 stars

_— Magda S._

[Read full review](https://www.g2.com/survey_responses/kademi-review-8193574)

### [Gameball](https://www.g2.com/products/gameball/reviews)

Gameball is a loyalty and gamification marketing platform designed to turn visitors and occasional buyers into loyal, lifetime customers. Empowering mobile-first experiences with gamified loyalty programs designed to retain and grow their customer base.

**Average Rating:** 4.5/5.0

**Total Reviews:** 18

#### How Do G2 Users Rate Gameball?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10)
- **Integrations:** 8.6/10 (Category avg: 8.6/10)
- **Loyalty Analytics:** 7.4/10 (Category avg: 8.7/10)
- **Membership:** 8.1/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Gameball?

- **Seller:** [Gameball](https://www.g2.com/sellers/gameball)
- **Year Founded:** 2019
- **HQ Location:** San Francisco, US
- **Twitter:** @GameballCo  
159 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c0961a174d5838de62203f832df5c5afc126800ff3facbf648057cedb7c8ef7a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgameball%2F&secure%5Burl_type%5D=linkedin_company_website)  
50 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Food & Beverages
- **Company Size:** 72% Medium, 17% Small

#### What Do G2 Reviewers Say About Gameball?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **clear layout and user-friendly guidance** of Gameball, making setup and understanding easy for everyone.
- Users praise the **analytics tools** in Gameball, finding them helpful for campaign ideas and performance evaluation.
- Users value the **analytics tools and campaign ideas** provided by Gameball, enhancing their marketing strategies effectively.
- Users value the **continuous improvement** efforts of Gameball, appreciating the team's dedication to enhancing features and solutions.
- Users praise the **customer-focused approach** of Gameball, highlighting the team's dedication to problem-solving and feature enhancement.

##### Cons

- Users find the **limited features** of Gameball restrict simple management and complex customer journeys without a mobile app.
- Users find the lack of a **standalone mobile app** limiting for managing the loyalty program effectively.
- Users find the lack of a **standalone mobile app** an issue, hindering management of the loyalty program on the go.
- Users experience **delayed updates** , often waiting hours for responses that hinder problem resolution.
- Users report **delays in response** times when fixing issues, impacting their overall experience with Gameball.

#### What Are Recent G2 Reviews of Gameball?

**["Support Resolves Issues Effectively"](https://www.g2.com/survey_responses/gameball-review-12268937)**

**Rating:** 4.0/5.0 stars

_— Ena R._

[Read full review](https://www.g2.com/survey_responses/gameball-review-12268937)

**["A Flexible Loyalty Platform That Helps Drive Customer Retention"](https://www.g2.com/survey_responses/gameball-review-13262217)**

**Rating:** 5.0/5.0 stars

_— arwa ._

[Read full review](https://www.g2.com/survey_responses/gameball-review-13262217)

### [Fivestars](https://www.g2.com/products/fivestars/reviews)

Fivestars is an all-in-one marketing platform that combines easy-to-use technology, customizable rewards and promotions, and automation. Reach new customers via SMS, email, and our mobile app and get them coming back—it’s marketing made easy so local businesses can compete against big box stores!

**Average Rating:** 4.1/5.0

**Total Reviews:** 20

#### How Do G2 Users Rate Fivestars?

- **Has the product been a good partner in doing business?:** 5.0/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Fivestars?

- **Seller:** [SumUp.com](https://www.g2.com/sellers/sumup-com)
- **Year Founded:** 2012
- **HQ Location:** London, England, United Kingdom
- **Twitter:** @SumUp  
12,265 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0235c3de644dd086485a462baf6432509ec7657dbefcfe3486cb2c61a18a5995&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsumup%2F&secure%5Burl_type%5D=linkedin_company_website)  
4,414 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Retail
- **Company Size:** 52% Small, 38% Medium

#### What Do G2 Reviewers Say About Fivestars?

_AI-generated summary from verified user reviews_

##### Cons

- Users are frustrated by **email issues** , including blocked communications that hinder their experience with Fivestars.
- Users are frustrated by the **limited rewards** and occasional text message issues affecting their experience with Fivestars.

#### What Are Recent G2 Reviews of Fivestars?

**["Pretty Cool"](https://www.g2.com/survey_responses/fivestars-review-3530875)**

**Rating:** 5.0/5.0 stars

_— Jake N._

[Read full review](https://www.g2.com/survey_responses/fivestars-review-3530875)

**["very easy to use and efficient"](https://www.g2.com/survey_responses/fivestars-review-4364298)**

**Rating:** 5.0/5.0 stars

_— Robin K._

[Read full review](https://www.g2.com/survey_responses/fivestars-review-4364298)

### [Fielo](https://www.g2.com/products/fielo/reviews)

Software that helps brands digitally work with their partners, engage consumers, and motivate their own employees. Whether you are rewarding consumers for their purchase frequency, or incentivizing channel partners to learn about your products and sell, or enabling your agents/resellers/dealers/partners to execute co-branded marketing campaigns, Fielo gives you the tools and analytical insights to easily design, manage, and scale. For Salesforce customers, Fielo is the #1 App for Loyalty and Incentive Management. Head to https://www.fielo.com/fielo-salesforce to find out why Fielo is the preferred choice. If you would like to talk then please let us know at https://www.fielo.com/contact\_us

**Average Rating:** 4.5/5.0

**Total Reviews:** 29

#### How Do G2 Users Rate Fielo?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10)
- **Integrations:** 8.1/10 (Category avg: 8.6/10)
- **Loyalty Analytics:** 8.3/10 (Category avg: 8.7/10)
- **Membership:** 8.9/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Fielo?

- **Seller:** [Fielo](https://www.g2.com/sellers/fielo)
- **Year Founded:** 2013
- **HQ Location:** Minneapolis, MN
- **Twitter:** @Fielo\_loyaltyUS  
7 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4aea99018da97582657d0b46b84eacb721b9b25395e86057ba93ca87d3dc3e89&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffielo%2F&secure%5Burl_type%5D=linkedin_company_website)  
29 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 55% Large, 38% Medium

#### What Are Recent G2 Reviews of Fielo?

**["Fielo, a great tool to help us in our services"](https://www.g2.com/survey_responses/fielo-review-8116763)**

**Rating:** 5.0/5.0 stars

_— Paulo T._

[Read full review](https://www.g2.com/survey_responses/fielo-review-8116763)

**["Great Service, Customer Success & Implementation teams"](https://www.g2.com/survey_responses/fielo-review-6991286)**

**Rating:** 5.0/5.0 stars

_— Karin O._

[Read full review](https://www.g2.com/survey_responses/fielo-review-6991286)

### [Paylode](https://www.g2.com/products/paylode-paylode/reviews)

Paylode is the customer perks platform for companies that want to rapidly launch a highly engaging customer perks program. Paylode enables companies to provide a comprehensive perks program for their customers in a fraction of the time and cost it takes to build one in-house. Paylode is like having an entire partnerships team in your corner. We vet and pre-negotiate thousands of perks offers from top consumer brands, and provide easy no-code tools to save companies massive amounts of time and overhead. Perks programs increase conversion rates, retention, engagement, satisfaction, and ultimately, long-term customer happiness, while also unlocking a new stream of revenue for your business. Learn more at https://paylode.com/

**Average Rating:** 4.4/5.0

**Total Reviews:** 14

#### How Do G2 Users Rate Paylode?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)
- **Integrations:** 8.8/10 (Category avg: 8.6/10)
- **Loyalty Analytics:** 7.5/10 (Category avg: 8.7/10)
- **Membership:** 8.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Paylode?

- **Seller:** [Paylode](https://www.g2.com/sellers/paylode)
- **Year Founded:** 2020
- **HQ Location:** Miami, FL
- **Twitter:** @paylode  
20 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8b371f0d6c135d6a8b1b184cd84f73898d07ec3de89da7b7b1534750c12f4f6a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpaylode-inc%2Fabout%2F&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Small, 36% Medium

#### What Do G2 Reviewers Say About Paylode?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **flexible benefits and convenience** of Paylode, enhancing employee well-being and loyalty.
- Users appreciate the **ease of access** to exclusive offers that enhance their lifestyle and well-being through Paylode.
- Users value the **automation of rewards** in Paylode, ensuring lasting customer loyalty and seamless management.
- Users appreciate the **convenience of accessing exclusive offers** through Paylode, enhancing their overall lifestyle and well-being.
- Users appreciate the **ease of use** of Paylode, finding it simple and convenient to access valuable benefits.

##### Cons

- Users find **difficult navigation** in Paylode, which hinders the discovery of relevant offers and categories.
- Users desire an expansion of **geographical limitations** for Paylode to access more offers in various locations.
- Users find the **limited customization** of Paylode hinders their ability to access relevant offers effectively.
- Users find the **limited options** on Paylode restrict their ability to fully enjoy available offers and benefits.
- Users note the need for a **limited variety** of offers in Paylode, wishing for more location and category options.

#### What Are Recent G2 Reviews of Paylode?

**["Strong base for customer rewards programs"](https://www.g2.com/survey_responses/paylode-review-9984912)**

**Rating:** 4.0/5.0 stars

_— Mostafa E._

[Read full review](https://www.g2.com/survey_responses/paylode-review-9984912)

**["Flexible, Meaningful Benefits That Boost Employee Well-Being"](https://www.g2.com/survey_responses/paylode-review-9730211)**

**Rating:** 4.5/5.0 stars

_— Bala g._

[Read full review](https://www.g2.com/survey_responses/paylode-review-9730211)

### [Belly](https://www.g2.com/products/belly/reviews)

Mobivity's Belly loyalty platform provides a solution for merchants seeking a solution for customer acquisition and loyalty. Belly makes it easy for merchants to acquire new customers, incentivize existing customers, and drive repeat visits with email automations. The Belly App and Belly Card make it easy for customers to gain valuable offers for repeat business.

**Average Rating:** 3.7/5.0

**Total Reviews:** 12

#### How Do G2 Users Rate Belly?

- **Has the product been a good partner in doing business?:** 7.2/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Belly?

- **Seller:** [mobivity](https://www.g2.com/sellers/mobivity)
- **Year Founded:** 2007
- **HQ Location:** Chandler, AZ
- **Twitter:** @mobivity  
897 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=17548068df1f9fb7e979e1cf2e641ce69513e6d2722bfb9974c9088d0beba53b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F389308%2F&secure%5Burl_type%5D=linkedin_company_website)  
39 employees on LinkedIn®
- **Ownership:** OTC: MFON

#### Who Uses This Product?

- **Company Size:** 58% Small, 42% Large

#### What Are Recent G2 Reviews of Belly?

**["Quick and easy way to create repeat customers and extend business"](https://www.g2.com/survey_responses/belly-review-1083191)**

**Rating:** 5.0/5.0 stars

_— Verified User in Restaurants_

[Read full review](https://www.g2.com/survey_responses/belly-review-1083191)

**["Belly is great for the consumer"](https://www.g2.com/survey_responses/belly-review-1083231)**

**Rating:** 5.0/5.0 stars

_— Verified User in Internet_

[Read full review](https://www.g2.com/survey_responses/belly-review-1083231)

#### What Are G2 Users Discussing About Belly?

- [What is Belly used for?](https://www.g2.com/discussions/what-is-belly-used-for)

### [TapMango](https://www.g2.com/products/tapmango/reviews)

Simple yet powerful customer retention and acquisition platform. Build you your own branded rewards program.

**Average Rating:** 3.9/5.0

**Total Reviews:** 15

#### How Do G2 Users Rate TapMango?

- **Integrations:** 6.3/10 (Category avg: 8.6/10)
- **Loyalty Analytics:** 9.6/10 (Category avg: 8.7/10)
- **Membership:** 9.4/10 (Category avg: 8.8/10)

#### Who Is the Company Behind TapMango?

- **Seller:** [TapMango](https://www.g2.com/sellers/tapmango)
- **Year Founded:** 2012
- **HQ Location:** Toronto, Ontario
- **Twitter:** @tapmango  
155 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=64e0ece3e2a13b76282c114e7aeac70865e5255aff10a18722f59b69b8ba42c7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10363494%2F&secure%5Burl_type%5D=linkedin_company_website)  
60 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 53% Medium, 47% Small

#### What Do G2 Reviewers Say About TapMango?

_AI-generated summary from verified user reviews_

##### Cons

- Users experience **hidden costs** and delays with TapMango, complicating integration and access to vital data.
- Users express frustration over **restricted access to customer data** , hindering the ability to switch to better solutions.
- Users experience **delivery delays** leading to frustration with missed timelines and a lack of a functional product.
- Users face **integration issues** with TapMango, citing misrepresentation and reliance on cumbersome manual workarounds.
- Users express frustration over the **lack of customization** in TapMango, limiting their operational flexibility and effectiveness.

#### What Are Recent G2 Reviews of TapMango?

**["Unique and unmatched for bidding"](https://www.g2.com/survey_responses/tapmango-review-5284203)**

**Rating:** 4.5/5.0 stars

_— Juan B._

[Read full review](https://www.g2.com/survey_responses/tapmango-review-5284203)

**["Customer loyalty as an effective resource to generate more business opportunities"](https://www.g2.com/survey_responses/tapmango-review-5196044)**

**Rating:** 4.5/5.0 stars

_— Jason M._

[Read full review](https://www.g2.com/survey_responses/tapmango-review-5196044)

#### What Are G2 Users Discussing About TapMango?

- [What is TapMango used for?](https://www.g2.com/discussions/what-is-tapmango-used-for)

### [Karrot](https://www.g2.com/products/karrot/reviews)

Are you looking for an effective way to boost channel sales? Well, look no further because Karrot has got you covered! Our partner incentive solution is super easy to use and takes care of all the nitty-gritty stuff like administration, integration, and validation. Plus, we handle the boring stuff like taxes and 1099s so you don't have to worry about a thing. With Karrot, you can customize your platform to reward for the behaviors that you want to emphasize, giving you complete control over the experience. Plus, our integrated rewards options are totally awesome! You can choose from your own branded debit cards, merchandise rewards, points programs, accommodations programs, and more. The possibilities are endless! But don't just take our word for it, check out what our happy customers have to say! Reed Hecht. Group Product Manager at Epson America., said about Karrot, "we really believe is a best in class website to interact and work with our reseller channel." So why wait? Give Karrot a try and see for yourself how easy it is to run a successful partner incentive program. Let's boost those sales together!

**Average Rating:** 4.5/5.0

**Total Reviews:** 80

#### How Do G2 Users Rate Karrot?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10)
- **Integrations:** 9.0/10 (Category avg: 8.6/10)
- **Loyalty Analytics:** 9.0/10 (Category avg: 8.7/10)
- **Membership:** 9.6/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Karrot?

- **Seller:** [Karrot](https://www.g2.com/sellers/karrot)
- **Year Founded:** 2022
- **HQ Location:** Chicago, US
- **Twitter:** @karrotrewards  
19 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner
- **Top Industries:** Consumer Electronics, Retail
- **Company Size:** 59% Small, 31% Medium

#### What Are Recent G2 Reviews of Karrot?

**["Easy place to buy and sell"](https://www.g2.com/survey_responses/karrot-review-8970190)**

**Rating:** 5.0/5.0 stars

_— Lavya P._

[Read full review](https://www.g2.com/survey_responses/karrot-review-8970190)

**["Easy and Productive Incentive Platform"](https://www.g2.com/survey_responses/karrot-review-8621917)**

**Rating:** 5.0/5.0 stars

_— Verified User in Information Technology and Services_

[Read full review](https://www.g2.com/survey_responses/karrot-review-8621917)

#### What Are G2 Users Discussing About Karrot?

- [What is Karrot used for?](https://www.g2.com/discussions/what-is-karrot-used-for) - 1 comment

### [Friendbuy](https://www.g2.com/products/friendbuy/reviews)

Friendbuy powers Loyalty and Referral Programs for high growth brands. Transform your customers into brand champions with cutting-edge referral and loyalty solutions. Get your best customers through word-of-mouth and increase lifetime value by fostering interactive experiences. Why choose Friendbuy? Achieve 20-30x return on investment, 5x faster conversions, 3-5x higher LTV and 20 - 40% repeat purchases. - Referral & Loyalty program automation and reward fulfillment - Fully customizable and on-brand - Unlimited rewardable events and tiered rewards - Personalized dashboards for your customers - Comprehensive analytics to track revenue and optimize performance - Premium onboarding services

**Average Rating:** 4.3/5.0

**Total Reviews:** 57

#### How Do G2 Users Rate Friendbuy?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10)
- **Integrations:** 7.3/10 (Category avg: 8.6/10)
- **Loyalty Analytics:** 7.1/10 (Category avg: 8.7/10)
- **Membership:** 6.5/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Friendbuy?

- **Seller:** [Friendbuy](https://www.g2.com/sellers/friendbuy)
- **Year Founded:** 2010
- **HQ Location:** Los Angeles, CA
- **Twitter:** @Friendbuy  
6,012 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a69b32cfa8ab0cb7bf8c7927aa6acf3a3e59903c94f468ce64f1b0dd6b1ef5ea&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2205628&secure%5Burl_type%5D=linkedin_company_website)  
28 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Consumer Goods, Retail
- **Company Size:** 60% Medium, 37% Small

#### What Do G2 Reviewers Say About Friendbuy?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **fantastic customer support** from Friendbuy, appreciating their quick responses and helpful advice during setup.
- Users value the **seamless referral process** and exceptional support from Friendbuy, enhancing customer engagement and satisfaction.
- Users find Friendbuy **very user-friendly** , appreciating its seamless referral process and great customer support.
- Users value the **exceptional customer support** from Friendbuy, noting their responsiveness and insightful assistance throughout the experience.
- Users appreciate the **effective rewards program** of Friendbuy, enhancing customer retention and satisfaction effortlessly.

##### Cons

- Users face **integration issues** with Friendbuy, needing external platforms like Klaviyo for customer communications and data.
- Users report **limited reporting** capabilities, leading to discrepancies and reliance on external tools for customer insights.
- Users report **poor reporting** dashboards in Friendbuy, leading to discrepancies and challenges in customer data management.
- Users are frustrated by **poor account management and customer service** that lacks product knowledge and responsiveness.
- Users find the **difficult setup** of Friendbuy a barrier due to complex integrations and required customizations.

#### What Are Recent G2 Reviews of Friendbuy?

**["Friendbuy Makes Referral Programs Easy, Backed by Excellent Support"](https://www.g2.com/survey_responses/friendbuy-review-13236170)**

**Rating:** 5.0/5.0 stars

_— Jodi B._

[Read full review](https://www.g2.com/survey_responses/friendbuy-review-13236170)

**["A Seamless Referral Experience with Stellar Support"](https://www.g2.com/survey_responses/friendbuy-review-12187299)**

**Rating:** 5.0/5.0 stars

_— Joann B._

[Read full review](https://www.g2.com/survey_responses/friendbuy-review-12187299)

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 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated October 3, 2024

Loyalty management software helps businesses create, manage, and analyze customer loyalty programs. These products allow businesses to identify either repeat customers or potential repeat customers, and then send them incentives such as discounts or rewards points so they return to that business. Loyalty management software is primarily leveraged by business-to-consumer (B2C) companies in the retail, e-commerce, travel, and hospitality industries. Marketing teams in these organizations use loyalty management software to boost customer retention, maximize repeat sales, and increase customer lifetime value (CLV).

If a business is having difficulty finding its target audience or demographic, loyalty management tools can help a marketing team narrow down the search and test different methods of bringing customers back to the business. This type of software can be implemented as a standalone marketing tool, an API, or an add-on for an all-in-one marketing platform. Many loyalty management tools include features of or integrate with [email marketing software](https://www.g2.com/categories/email-marketing) or [marketing automation software](https://www.g2.com/categories/marketing-automation), making it easy to identify loyal customers and send them promotions or rewards. Loyalty management software also integrates with [e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms) and [POS software](https://www.g2.com/categories/pos).

To qualify for inclusion in the Loyalty Management category, a product must:

- Enroll valuable, loyal, or interested customers in a loyalty program
- Allow for the configuration of one or more loyalty programs such as point-based, spend-based, tiered, paid, etc.
- Provide tools to communicate with loyal customers and distribute discounts, cashback, or other rewards
- Capture customer data including purchase history, membership status, and engagement with the loyalty program
- Integrate with other marketing or commerce software

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