# Best Loyalty Management Software - Page 23

## How Many Loyalty Management Software Products Does G2 Track?

**Total Products under this Category:** 451

### Category Stats (Aug 2026)

- **Average Rating:** 4.55/5 (↑0.02 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Dynamics (+2.16%) - Among all products in this category, Dynamics recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank Loyalty Management Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 15,800+ Authentic Reviews
- 451+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Loyalty Management Software
 ![G2 Grid® for Loyalty Management Software plotting products by satisfaction and market presence](https://www.g2.com/categories/loyalty-management/grids.png?focus%5B%5D=4746&focus%5B%5D=73864&focus%5B%5D=1219583&focus%5B%5D=58412&focus%5B%5D=158516&focus%5B%5D=1428937&focus%5B%5D=3571&focus%5B%5D=1424044)

Highlighted products: Smile.io, LoyaltyLion, Owner.com, Okendo, AdvantageClub.ai, Mastercard Offers, SAP Engagement Cloud (formerly SAP Emarsys), and Joy Loyalty.

Underlying data: [Grid® JSON](https://www.g2.com/categories/loyalty-management/grids.json?focus%5B%5D=smile-io&focus%5B%5D=loyaltylion&focus%5B%5D=owner-com&focus%5B%5D=okendo&focus%5B%5D=advantageclub-ai&focus%5B%5D=mastercard-offers&focus%5B%5D=sap-engagement-cloud-formerly-sap-emarsys&focus%5B%5D=joy-loyalty)

**Sponsored**

### Extole

Extole is an enterprise offer management platform powering personalized incentive programs across the entire customer lifecycle. Leading B2C brands choose Extole to build and optimize loyalty, referral, ambassador, promotional, and incentive programs at scale. Highly configurable and AI-accessible, Extole fits seamlessly into every team’s agentic workflow through MCP and CLI access and an in-platform AI assistant. Marketers build and track intelligent offer programs that motivate action. Product teams embed personalized offers into digital experiences to drive engagement and growth. Developers extend the platform through APIs, SDKs, and partner integrations. Behind every campaign, Extole orchestrates creative content, rules, and reward fulfillment, dynamically adapting each offer to the audience and channel. Our enterprise-grade infrastructure ensures every offer is delivered securely, accurately, and reliably. Build your next offer program with Extole.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=paid_promo&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1188&secure%5Bchosen_at%5D=2026-08-14T22%3A46%3A00Z&secure%5Bmedium%5D=sponsored&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=6037&secure%5Bresource_id%5D=1188&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Floyalty-management%3FhsCtaTracking%3D702b72b3-ac40-4620-a8c7-29e6e13ecc14%257C745c13be-6479-4ff0-95d4-a109503854d5%26page%3D23&secure%5Btoken%5D=206f2af0925be8e0e4df5974e1b07a1c52461489f8801f34b72083f201b54dd5&secure%5Burl%5D=https%3A%2F%2Fwww.extole.com%2Fplatform%2F&secure%5Burl_type%5D=paid_promos)

### [m–wise Loyalty Cloud](https://www.g2.com/products/m-wise-loyalty-cloud/reviews)

m–wise Loyalty Cloud is a comprehensive, cloud-based loyalty program platform designed to help businesses create, manage, and optimise customer loyalty programs with ease. Our versatile loyalty solution helps brands engage and reward customers wherever they are for unparalleled customer retention. Serving B2C and B2B organisations across all industries, m–wise Loyalty Cloud offers a versatile suite of tools to drive loyalty and boost engagement. Our feature-rich and flexible loyalty software solution powers loyalty across all channels: online, in store, via app, on social media and more. m–wise Loyalty Cloud offers unparalleled opportunities to engage, reward and retain. Personalise every touchpoint for maximum impact. Delight your customers with a wide variety of rewards, including vouchers, badges, partner offers, points, discounts, charitable donations and giveaways. Reward for countless activities, such as transactions, email opens, store walk-ins, app downloads, social media interactions and more. Turn every interaction into a loyalty-building moment. Harness the power of journey automation to create unlimited, personalised customer journeys to engage and reward at scale. Our powerful automation feature enables you to seamlessly deliver personalised experiences across multiple channels. Want to get to market faster? We offer a customisable, white-label loyalty website and app. Our seamless, ready-to-deploy solutions can help you hit the ground running with your loyalty program. And with 250+ integrations available, it's easy to connect m–wise Loyalty Cloud to your existing tools and systems. We also offer custom integrations to ensure that your program perfectly fits your needs. Experience the next generation of loyalty software with m–wise Loyalty Cloud. Sign up for a demo today.

#### Who Is the Company Behind m–wise Loyalty Cloud?

- **Seller:** [m–wise](https://www.g2.com/sellers/m-wise)
- **Year Founded:** 2000
- **HQ Location:** Amsterdam, NL
- **Twitter:** @mwiseretail  
723 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=25a94c3d9f8925c78b5d607421f8ebed9c9b889f690fd018519f9dfa2e3ecfa2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fm-wise%2F&secure%5Burl_type%5D=linkedin_company_website)  
24 employees on LinkedIn®

### [MyLoyalty](https://www.g2.com/products/myloyalty/reviews)

(my)loyalty is loyalty software built for retailers that want a simple way to bring customers back more often. It helps stores replace paper stamp cards with digital loyalty cards, QR-based customer check-ins, stamps, points, rewards, customer records, analytics, and email marketing. The platform is designed around the real counter workflow. Staff can scan a customer’s loyalty card from a tablet, phone, or browser, add stamps or points, view reward progress, and keep the interaction quick while the customer is still at the till. Customers can keep their loyalty card on their phone, so they do not need to carry paper cards that get lost before the next visit. (my)loyalty is useful for coffee shops, retail stores, hardware stores, dispensaries, salons, restaurants, traders, and growing multi-location businesses that want a practical customer loyalty programme without a complicated setup. Stores can start without a POS integration, choose a stamps or points model, issue QR loyalty cards, track repeat visits, manage customers, review loyalty activity, and use customer lists for email campaigns. For small independent stores, (my)loyalty makes it easier to launch a digital loyalty programme quickly. For growing retail teams, it supports multi-location loyalty, analytics, staff access, custom branding, and rollout planning. Enterprise options are available for private-label loyalty and larger retail groups. Key features include digital stamp cards, points-based rewards, QR loyalty cards, customer profiles, visit history, staff scanning, loyalty analytics, rewards setup, email campaigns, multi-store support, and no-POS-required counter operation.

#### Who Is the Company Behind MyLoyalty?

- **Seller:** [Ignis Labs](https://www.g2.com/sellers/ignis-labs)
- **Year Founded:** 2025
- **HQ Location:** Cape Town, ZA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c2523062ab4f4f3e2832638667c9f7fda0d8a334e4628528d07304d0f65596ba&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fignislabs%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [NeoCurrency](https://www.g2.com/products/neocurrency/reviews)

NeoCurrency sources and supplies clients around the world with digital rewards from a unique catalog featuring top brands, prepaid and other cash-like options in 24 different currencies in 36 countries. NeoCurrency is an independent, U.S.-based provider of digital rewards and prizes for promotions & loyalty programs, market research, employee rewards and sales incentives.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind NeoCurrency?

- **Seller:** [NeoCurrency](https://www.g2.com/sellers/neocurrency)
- **Year Founded:** 2016
- **HQ Location:** Los Angeles, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1c8c0092c8013926fbede712905c437ff537c4728220a8128fed533f548707a4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fneocurrency&secure%5Burl_type%5D=linkedin_company_website)  
11 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Large

#### What Are Recent G2 Reviews of NeoCurrency?

**["Easy experience"](https://www.g2.com/survey_responses/neocurrency-review-8490636)**

**Rating:** 5.0/5.0 stars

_— Lalitha P._

[Read full review](https://www.g2.com/survey_responses/neocurrency-review-8490636)

### [NeoDay](https://www.g2.com/products/neoday/reviews)

NeoDay is an AI-powered loyalty management system and customer engagement platform. It’s built to increase revenue, profit, and Customer Lifetime Value through AI-powered, hyper-personalized, and data-driven loyalty and gamification programs. With NeoDay, marketing teams can create and launch campaigns in days, integrate seamlessly with any tech stack, and measure impact in real time, seeing profit and revenue grow within weeks instead of years. NeoDay is used by leading brands such as Tesco, Heineken and Texaco to design scalable loyalty ecosystems serving millions of users worldwide, while measurably boosting commercial results. Notable: Campaigns run on NeoDay have helped partners Tesco and Magneds win “Loyalty Program of the Year in Retail Worldwide 2025” and “Short-Term Loyalty Initiative in Retail Worldwide 2025” at the International Loyalty Awards 2025. The composable architecture of NeoDay ensures full flexibility and enterprise-level reliability. - from the front end, with web, SDK, and standalone app options, - to an intuitive, no-code back end, - and a cloud-agnostic server setup. NeoDay’s mission is simple: We exist to empower retailers and consumer brands to turn loyalty into a profitable growth engine. Our core pillars: - Turnkey technology. Empower marketers to go live in weeks, not months. - Seamless integrations. API-first infrastructure that connects effortlessly with existing systems. - AI-powered and data-driven: Drive real results with AI insights that optimize for top- and bottom line growth. NeoDay combines cutting-edge technology with decades of loyalty marketing expertise to help brands to tangible, fast business growth through loyalty and customer enagement

#### Who Is the Company Behind NeoDay?

- **Seller:** [NeoDay](https://www.g2.com/sellers/neoday)
- **Year Founded:** 2009
- **HQ Location:** Tilburg, NL
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=45b7ecbb7b0ea423f1039c6f02c57c21983c3fe591dcaef419b58f8ce8fb31e9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fneoday%2F&secure%5Burl_type%5D=linkedin_company_website)  
46 employees on LinkedIn®

### [Net2020 Loyalty](https://www.g2.com/products/net2020-loyalty/reviews)

Cloud based loyalty platform for small and medium enterprises. Digital cards, SMS, and Whatsapp integration.

#### Who Is the Company Behind Net2020 Loyalty?

- **Seller:** [net2020](https://www.g2.com/sellers/net2020)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Novus Loyalty](https://www.g2.com/products/novus-loyalty/reviews)

Novus is a SaaS-based, API-first loyalty and engagement platform that empowers brands to create tailored programs with points, tiers, referrals, and rewards. Offering flexible white-label customization, omni-channel engagement, campaign management, and advanced analytics, Novus helps boost customer retention and lifetime value across retail, BFSI, and e-commerce. Explore More: https://www.novus-loyalty.com

#### Who Is the Company Behind Novus Loyalty?

- **Seller:** [Clavax](https://www.g2.com/sellers/clavax)
- **Year Founded:** 2011
- **HQ Location:** San Jose, US
- **Twitter:** @Clavax  
1,290 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c2697f4c77f2ebe253b9aa537c0a99cd1b45d930fe68b941986367b887f68886&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fclavax&secure%5Burl_type%5D=linkedin_company_website)  
168 employees on LinkedIn®

### [Odynn Platform](https://www.g2.com/products/odynn-platform/reviews)

Odynn is an AI-powered, fully modular platform that helps fintechs, banks, card issuers, and travel companies launch embedded travel, loyalty, and rewards programs. Our white-label solution and APIs drive cardholder engagement while unlocking new revenue streams. Think AI Shopify for loyalty and travel.

#### Who Is the Company Behind Odynn Platform?

- **Seller:** [Odynn](https://www.g2.com/sellers/odynn)
- **Year Founded:** 2022
- **HQ Location:** New York, New York, United States
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=125cb3c6d8c0dacac55dce12453c410f2871cace0f168ed13b0e2ca45874ed55&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fodynn%2F&secure%5Burl_type%5D=linkedin_company_website)  
13 employees on LinkedIn®

### [Omneo CX Suite](https://www.g2.com/products/omneo-cx-suite/reviews)

Omneo is a toolkit designed to facilitate powerful, integrated customer experiences across various retail channels. This solution aims to unify omnichannel experiences, allowing both customers and retail teams to engage in the creation and enrichment of customer profiles. By doing so, Omneo establishes a robust foundation for delivering personalized services and experiences, ensuring that every interaction is not only relevant but also convenient and respectful of customer privacy. The category of omnichannel solutions is increasingly vital in today's retail landscape, where customers expect seamless interactions across multiple touchpoints. Omneo targets retailers seeking to enhance their customer engagement strategies by providing tools that streamline communication and data sharing between online and offline channels. This toolkit is particularly beneficial for businesses looking to improve customer loyalty and satisfaction by offering tailored experiences that resonate with individual preferences and behaviors. Omneo's key features include a comprehensive profile management system that allows for real-time updates and enrichment of customer data. Retail teams can easily access and utilize this information to create personalized marketing campaigns, promotions, and services that align with customer needs. Additionally, the toolkit supports various integration capabilities, enabling retailers to connect with existing systems and platforms, thereby enhancing operational efficiency and data accuracy. One of the standout benefits of using Omneo is its focus on privacy and data security. As customers become increasingly aware of their data rights, Omneo ensures that all interactions and data handling processes are compliant with privacy regulations. This commitment to safeguarding customer information not only builds trust but also enhances the overall customer experience by providing peace of mind. Overall, Omneo empowers retailers to create meaningful connections with their customers by leveraging data-driven insights and fostering a collaborative environment for profile development. This results in a more cohesive and engaging shopping experience, ultimately driving customer satisfaction and loyalty in a competitive retail market.

#### Who Is the Company Behind Omneo CX Suite?

- **Seller:** [Omneo](https://www.g2.com/sellers/omneo)
- **Year Founded:** 2010
- **HQ Location:** Melbourne, AU
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4cb8893c2b16f3751711621104d320fce6f5d16c1a7b5cc43e59401b3762bbda&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fomneocx&secure%5Burl_type%5D=linkedin_company_website)  
11 employees on LinkedIn®

### [omniLoyalty](https://www.g2.com/products/omniloyalty/reviews)

Customer Loyalty done right! Bring your customers back. Manage loyalty programs and rewards customers for data access and engagement with no monthly fees. Turn your customers into loyal followers with omniLoyalty omniLoyalty is Omnibasis's enterprise software as a service that enables businesses and professionals, large and small, to manage a full featured customer loyalty program. Using omniLoyalty, we enable businesses with the technology and tools to deploy a cloud-based loyalty and rewards program with a rich feature set that includes loyalty cards, award rules, rewards and badges, and transaction management without the costs and challenges associated with building and maintaining their own infrastructure. Unleash the power and capabilities of all-in-one loyalty management platform with Omnibasis. omniLoyalty loyalty management platform is a software solution that helps businesses design, launch, and manage loyalty programs for their customers with key features and capabilities of a loyalty management platform. Customer data management omniLoyalty loyalty management platform enables businesses to collect and manage customer data, such as contact information, purchase history, and other relevant data. Loyalty program design omniLoyalty loyalty management platform provides tools for designing and customizing loyalty programs that fit the needs of a business and its customers. This includes setting up reward structures, point systems, tiers, and other program features. Customer engagement omniLoyalty loyalty management platform helps businesses engage with their customers through targeted communications, personalized offers, and other incentives to encourage loyalty and repeat purchases. Analytics and reporting omniLoyalty loyalty management platform provides real-time analytics and reporting capabilities to help businesses track program performance, monitor customer behavior, and measure ROI. Integration omniLoyalty loyalty management platform integrates with other software solutions from Omnibasis such as omniCustomers CRM, omniPay payments processing, and omniMarketer marketing automation tools to streamline processes and provide a seamless customer experience. Mobile app integration omniLoyalty loyalty management platform provides mobile app integration, which allows customers to easily access their rewards, view their points balance, and redeem rewards directly from their mobile devices or Google Wallet and Apple Wallet with omniPass. Social media integration omniLoyalty loyalty management platform provides social media integration, which allows businesses to engage with customers on social media platforms and provide incentives for sharing and promoting their brand. Gamification omniLoyalty loyalty management platform provides gamification features such as badges, challenges, and leaderboards to increase engagement and encourage participation in the loyalty program. Omnichannel support omniLoyalty loyalty management platform provides omnichannel support, allowing customers to earn and redeem rewards across multiple channels such as online, in-store, and mobile. omniLoyalty loyalty management platform helps businesses create and manage effective loyalty programs that increase customer engagement, loyalty, and revenue. Start with omniLoyalty FREE today.

#### Who Is the Company Behind omniLoyalty?

- **Seller:** [Omnibasis Inc.](https://www.g2.com/sellers/omnibasis-inc)
- **HQ Location:** N/A
- **Twitter:** @omnibasisinc  
23 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [OneLoyalty](https://www.g2.com/products/oneloyalty/reviews)

Turn one-time shoppers into lifelong customers with the ultimate Shopify loyalty app. It's true: acquiring a new customer is up to 6 times more expensive than retaining an existing one. Therefore, retention is a must, not a plus, for brands looking to scale sustainably. However, most loyalty programs are confined to a single channel, limiting their impact. OneLoyalty solves this by enabling omnichannel loyalty campaigns across your Shopify Online Store, mobile apps, and POS — all in one unified system. With OneLoyalty, you can: • Set up x10 time faster: Our AI agent suggests a loyalty program tailored for your selling niche • Offer flexible rewards: Keep customers coming back for more with discounts, free shipping, birthday gifts, VIP perks, and more • Reach customers everywhere: From web to mobile to in-store, loyalty stays consistent • Drive referrals: Let your loyalty customers be your brand ambassadors. Encourage word-of-mouth with built-in, reward-based sharing • Boost engagement: Gamify your loyalty program with fun-filled acitiities lie daily check-ins, spin-to-win wheels, and gamified rewards Retention shouldn’t be an afterthought — it should be your advantage.

#### Who Is the Company Behind OneLoyalty?

- **Seller:** [FireGroup Technology](https://www.g2.com/sellers/firegroup-technology)
- **Year Founded:** 2014
- **HQ Location:** Ho Chi Minh, VN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=270426a402ba5289b299825c9a477c8af5c5cb2e93b17169adb4a756c2c6d982&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffiregrouptechnology%2F&secure%5Burl_type%5D=linkedin_company_website)  
217 employees on LinkedIn®

### [One Loyalty](https://www.g2.com/products/one-loyalty/reviews)

One Loyalty customer user interface is developed keeping in mind simplicity and positive user experience of your customers is key for success of your loyalty program. It ensures high usage by the customers and enhances your brand value.

#### Who Is the Company Behind One Loyalty?

- **Seller:** [Prashanth Maxim](https://www.g2.com/sellers/prashanth-maxim)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Panther Nails](https://www.g2.com/products/panther-nails/reviews)

 Panther Nails is a complete end-to-end customer loyalty solution to onboard, engage and evolve with your customers, influencers and brand promoters. The software is capable of managing the marketing campaigns from the single window. You would also be able to manage the workforce who are into field marketing. Collaborate with your sales partners for efficient flow of your products in to the marketing. incentivize them for job well done.

#### Who Is the Company Behind Panther Nails?

- **Seller:** [Panther Nails Technologies](https://www.g2.com/sellers/panther-nails-technologies)
- **Year Founded:** 2011
- **HQ Location:** Pune, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=079de54d8e71d0e099154af368a9e6d487dfc37c7e60800b3f300af774ce0b56&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpanthernails&secure%5Burl_type%5D=linkedin_company_website)  
61 employees on LinkedIn®

### [PassKit](https://www.g2.com/products/passkit/reviews)

PassKit is a global mobile wallet pass platform, founded in 2012, that lets teams design, issue, update, and analyze Apple Wallet and Google Wallet passes. With PassKit you launch digital loyalty and membership cards, coupons, tickets, gift cards, and more, then keep them current with real‑time updates, automations, and analytics. KEY FEATURES AND FUNCTIONALITY Teams use PassKit to design, issue, update, and analyze wallet passes at scale. The platform includes: • A visual pass designer and templates • Distribution via SmartPass links / QR codes / email / CSV / API • Real‑time pass updates (fields, imagery, barcodes/QR) • Single‑use and multi‑use pass types, • Location/time relevance for lock‑screen engagement. • PassReader (iOS/Android) for scanning and validation at the door or point of sale. • Integration with Zapier, Make, Stripe, and many more. • APIs and developer SDKs, with gRPC as the recommended interface for high performance integrations and real time updates. WHY TEAMS CHOOSE PASSKIT • No‑app deployment: Launch in days, not months. • Built to integrate: API, webhooks, and no‑code connectors. • Proven at scale: Flexible usage‑based pricing (with a 45 day free trial), built-in volume discounts, and a 99.5% uptime SLA. • Measurable impact: Wallet‑native presence boosts repeat visits and redemption while giving you first‑party engagement data

#### Who Is the Company Behind PassKit?

- **Seller:** [PassKit](https://www.g2.com/sellers/passkit-f83ae57c-4219-4bae-b7be-becc30909d06)
- **Year Founded:** 2012
- **HQ Location:** Wilmington, US
- **Twitter:** @loopyloyalty  
1,534 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b71ce90e0a6f60ec9305b1d686711f6888927f7ed2151ef9fea091dea0c89835&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpasskit%2F&secure%5Burl_type%5D=linkedin_company_website)  
8 employees on LinkedIn®

### [Perkfull](https://www.g2.com/products/perkfull/reviews)

Perkfull is a digital customer-loyalty platform for cafés, restaurants and retail shops. Instead of paper punch cards or a separate app, each customer's loyalty card lives in Apple Wallet or Google Wallet added with a single QR scan and updated live as they earn and redeem.

#### Who Is the Company Behind Perkfull?

- **Seller:** [Perkfull](https://www.g2.com/sellers/perkfull)
- **HQ Location:** Dubai, AE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=97722309c7a964013a635f4b8dbb0c9ab8085b325a042d966888d89c33f95ce0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fperkfull&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Plexure](https://www.g2.com/products/plexure/reviews)

Plexure is a customer engagement platform built for marketers. We enable you to accurately predict and execute personalized marketing messages to the right customers, through the right channels at the time they are most likely to have greatest impact. We achieve this by combining your rich customer data with a range of contextual data to build 360-degree customer profiles. This information is then used to develop and refine individualized offers that significantly increase your customer lifetime value. Plexure connects you to your customers when it matters most; on mobile, in-store and on the go. We process over 300 million customer transactions daily and power mobile engagement in 78 languages to more than 150 million users in 58 countries worldwide. Plexure can deliver personalized marketing and loyalty programs to your entire global customer base; whether you have 100 stores or 10,000. Our solution is secure, scalable and can be rolled out in new markets within weeks.

#### Who Is the Company Behind Plexure?

- **Seller:** [Plexure](https://www.g2.com/sellers/plexure)
- **Year Founded:** 2011
- **HQ Location:** Singapore, SG
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6825e2416d7d96c92c8e882430e73dc586cacc5a332535699d1b1fb96f922d89&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fplexure-pte-ltd%2F%3ForiginalSubdomain%3Dsg&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

- [‹ Prev ‹ Prev](/es/categories/loyalty-management?hsCtaTracking=702b72b3-ac40-4620-a8c7-29e6e13ecc14%7C745c13be-6479-4ff0-95d4-a109503854d5&order=g2_score&page=22#product-list)
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Spotlight Categories

[Product Analytics Software](https://www.g2.com/categories/product-analytics)

[Voice Recognition Software](https://www.g2.com/categories/voice-recognition)

[Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking)

[Chatbots Software](https://www.g2.com/categories/chatbots)

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Similar Categories

- [Brand Advocacy](/categories/brand-advocacy)

- [Lead Generation](/categories/lead-generation)

[Browse Loyalty Management Themes](/categories/loyalty-management/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated October 3, 2024

Loyalty management software helps businesses create, manage, and analyze customer loyalty programs. These products allow businesses to identify either repeat customers or potential repeat customers, and then send them incentives such as discounts or rewards points so they return to that business. Loyalty management software is primarily leveraged by business-to-consumer (B2C) companies in the retail, e-commerce, travel, and hospitality industries. Marketing teams in these organizations use loyalty management software to boost customer retention, maximize repeat sales, and increase customer lifetime value (CLV).

If a business is having difficulty finding its target audience or demographic, loyalty management tools can help a marketing team narrow down the search and test different methods of bringing customers back to the business. This type of software can be implemented as a standalone marketing tool, an API, or an add-on for an all-in-one marketing platform. Many loyalty management tools include features of or integrate with [email marketing software](https://www.g2.com/categories/email-marketing) or [marketing automation software](https://www.g2.com/categories/marketing-automation), making it easy to identify loyal customers and send them promotions or rewards. Loyalty management software also integrates with [e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms) and [POS software](https://www.g2.com/categories/pos).

To qualify for inclusion in the Loyalty Management category, a product must:

- Enroll valuable, loyal, or interested customers in a loyalty program
- Allow for the configuration of one or more loyalty programs such as point-based, spend-based, tiered, paid, etc.
- Provide tools to communicate with loyal customers and distribute discounts, cashback, or other rewards
- Capture customer data including purchase history, membership status, and engagement with the loyalty program
- Integrate with other marketing or commerce software

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