# Best Loyalty Management Software - Page 22

## How Many Loyalty Management Software Products Does G2 Track?

**Total Products under this Category:** 451

### Category Stats (Aug 2026)

- **Average Rating:** 4.55/5 (↑0.02 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Dynamics (+2.16%) - Among all products in this category, Dynamics recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank Loyalty Management Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 15,800+ Authentic Reviews
- 451+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Loyalty Management Software
 ![G2 Grid® for Loyalty Management Software plotting products by satisfaction and market presence](https://www.g2.com/categories/loyalty-management/grids.png?focus%5B%5D=4746&focus%5B%5D=73864&focus%5B%5D=1219583&focus%5B%5D=58412&focus%5B%5D=158516&focus%5B%5D=1428937&focus%5B%5D=3571&focus%5B%5D=1424044)

Highlighted products: Smile.io, LoyaltyLion, Owner.com, Okendo, AdvantageClub.ai, Mastercard Offers, SAP Engagement Cloud (formerly SAP Emarsys), and Joy Loyalty.

Underlying data: [Grid® JSON](https://www.g2.com/categories/loyalty-management/grids.json?focus%5B%5D=smile-io&focus%5B%5D=loyaltylion&focus%5B%5D=owner-com&focus%5B%5D=okendo&focus%5B%5D=advantageclub-ai&focus%5B%5D=mastercard-offers&focus%5B%5D=sap-engagement-cloud-formerly-sap-emarsys&focus%5B%5D=joy-loyalty)

**Sponsored**

### Extole

Extole is an enterprise offer management platform powering personalized incentive programs across the entire customer lifecycle. Leading B2C brands choose Extole to build and optimize loyalty, referral, ambassador, promotional, and incentive programs at scale. Highly configurable and AI-accessible, Extole fits seamlessly into every team’s agentic workflow through MCP and CLI access and an in-platform AI assistant. Marketers build and track intelligent offer programs that motivate action. Product teams embed personalized offers into digital experiences to drive engagement and growth. Developers extend the platform through APIs, SDKs, and partner integrations. Behind every campaign, Extole orchestrates creative content, rules, and reward fulfillment, dynamically adapting each offer to the audience and channel. Our enterprise-grade infrastructure ensures every offer is delivered securely, accurately, and reliably. Build your next offer program with Extole.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=paid_promo&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1188&secure%5Bchosen_at%5D=2026-08-14T22%3A24%3A25Z&secure%5Bmedium%5D=sponsored&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=6037&secure%5Bresource_id%5D=1188&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Floyalty-management%3FhsCtaTracking%3D702b72b3-ac40-4620-a8c7-29e6e13ecc14%257C745c13be-6479-4ff0-95d4-a109503854d5%26page%3D22&secure%5Btoken%5D=84d34737318fd42e040ab43652f43660adff232fa41ba5828021e6476dbfc310&secure%5Burl%5D=https%3A%2F%2Fwww.extole.com%2Fplatform%2F&secure%5Burl_type%5D=paid_promos)

### [Loymax](https://www.g2.com/products/loymax/reviews)

Loymax is a comprehensive platform for marketing automation. Loymax helps you boost your revenues with 'Loymax Loyalty' (a tool for automation of bonuses, coupons etc. accrual and write-off, issuance of gift cards, launch of marketing campaigns and many other features), enhance your targeted communications with your customers with 'Loymax Smart Communications' (CDP, customer segmentation, trigger communication chains etc), launch effective marketing campaigns with 'Loymax BI' (a full set of various reports and analytic tools to see the effectiveness of marketing campaings, products, customer categories etc) and automatically launch best personal offers with 'Loymax ML' (use of AI to automatically launch marketing campaings and predict customer behavior)

#### Who Is the Company Behind Loymax?

- **Seller:** [Loymax](https://www.g2.com/sellers/loymax)
- **Year Founded:** 2019
- **HQ Location:** Paphos, CY
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3f4a54d86d52b817195ad1a714a36cd69e8e500e1ac52900c412ffe1361299c1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Floymax%2F&secure%5Burl_type%5D=linkedin_company_website)  
8 employees on LinkedIn®

### [Loystar](https://www.g2.com/products/loystar/reviews)

Easily monitor sales and other important information about your customers. through weekly SMS reports and monthly info-graphic reports. Know your best selling products, most loyal customers and everything in-between

#### Who Is the Company Behind Loystar?

- **Seller:** [Loystar](https://www.g2.com/sellers/loystar)
- **Year Founded:** 2016
- **HQ Location:** London, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3a32d86c016cdd2eaca879d5f752136b4ef4eeb51099e9739225ad248cb6cea0&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Floystar-inc&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

### [Loyty](https://www.g2.com/products/loyty/reviews)

Loyty is a loyalty marketing solution designed to follow the entire cycle of customers purchase.

#### Who Is the Company Behind Loyty?

- **Seller:** [Loyty](https://www.g2.com/sellers/loyty)
- **Year Founded:** 2014
- **HQ Location:** Parede, OO
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=53abc8ece2a00ee4a093b5e0333e9290dc24d9ac1dc79f7ff7a83efbe2db1ca4&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2F5060631&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Loyzia](https://www.g2.com/products/loyzia/reviews)

Loyzia is an all-in-one Digital Loyalty and Customer Engagement Platform designed specifically for local businesses, restaurants, and retail shops. It bridges the gap between traditional commerce and modern digital marketing by turning smartphones into powerful loyalty tools. Here is a comprehensive breakdown of what Loyzia offers: 1. Next-Gen Digital Loyalty (Wallet-First) Unlike old-fashioned paper cards or clunky apps that customers never download, Loyzia leverages the native technology already in every phone. Apple & Google Wallet Integration: Customers save their loyalty cards directly into their digital wallets. Frictionless Enrollment: Users join in seconds by scanning a QR code at the counter—no forms to fill out, no app to install. Geofencing Notifications: When a customer walks near the shop, their loyalty card automatically appears on their lock screen, reminding them to visit. 2. Automated Google Reviews Booster Loyzia solves the "silent happy customer" problem. Smart Prompts: The platform automatically invites customers to leave a review right after they’ve had a positive experience (e.g., after stamping their card). Review Mini-Games: On higher plans, Loyzia uses gamification to make the review process fun for the customer, significantly increasing the volume of 5-star ratings on Google Maps. SEO Impact: By increasing the quantity and frequency of fresh reviews, Loyzia helps businesses rank higher in local search results. 3. Privacy-by-Design CRM Loyzia acts as a simplified, "clean" Customer Relationship Management (CRM) tool. Customer Insights: Merchants can track who their best customers are, how often they visit, and when they last came in. Segmentation: Group customers based on behavior (e.g., "VIPs," "At Risk of Churning," "New Joiners"). Data Sovereignty: Built with privacy at its core, ensuring both the merchant and the customer remain in control of their data. 4. Smart Marketing & Push Notifications Merchants can communicate directly with their customers' pockets without paying for ads or getting lost in email spam. Push Campaigns: Send personalized offers, event invites, or "We miss you" messages directly through the Wallet pass. High Visibility: Push notifications on a Wallet pass have significantly higher open rates than traditional email marketing. 5. Deep Brand Customization Loyzia is a white-label friendly solution that puts the merchant's brand first. Total Brand Control: Every card is 100% customizable with the merchant’s colors, logos, font styles, and hero images. Canva Integration: For Pro users, the platform integrates with Canva, allowing merchants to design professional-grade visuals for their digital passes and in-store posters. 6. Merchant Management App To keep things simple for the staff, Loyzia provides a dedicated Cashier & Staff App. Scan & Stamp: Staff can quickly scan a customer's phone to add points or redeem rewards. Multi-Store Management: Business owners with multiple locations can track performance across all sites from a single, consolidated dashboard. In short: Loyzia is a modern alternative to the "old way" of doing business. It helps local merchants retain their customers, boost their online reputation, and automate their marketing—all through a digital card that stays in the customer's pocket 24/7.

#### Who Is the Company Behind Loyzia?

- **Seller:** [Loyzia](https://www.g2.com/sellers/loyzia)
- **Year Founded:** 2025
- **HQ Location:** Paris, FR
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9044e150778bbd0bbd2d4e9e90183ad922623f28618d2564cfc373146d4795d3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Floyzia%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Mage Loyalty](https://www.g2.com/products/mage-loyalty/reviews)

Mage Loyalty is a Shopify loyalty app designed to help e-commerce brands boost repeat purchases, increase customer lifetime value, and strengthen brand loyalty with a high-performance Shopify loyalty program. Built specifically for Shopify merchants, Mage Loyalty makes it simple to reward customers with points for purchases, referrals, birthdays, reviews, and custom actions — all redeemable for discounts, free products, free shipping, or store credit directly at checkout. With Mage’s flexible points engine and fully customizable rewards catalog, you can launch a tailored Shopify loyalty program that fits your brand’s unique retention strategy without writing any code. The app supports advanced VIP tier systems with exclusive perks, built-in referrals with fraud protection, wishlists, and fully on-brand customer account experiences that drive deeper engagement. Mage Loyalty is purpose-built for scaling brands, including Enterprise and Shopify Plus stores that require advanced retention capabilities, performance, and flexibility. With a full developer API, custom event tracking, and seamless integrations with tools like Klaviyo, Gorgias, and Postscript, Mage enables sophisticated automation and personalization at scale. Whether you run a fast-growing Shopify store or an enterprise-level operation, this Shopify loyalty app gives you everything needed to turn first-time buyers into lifelong advocates — backed by powerful analytics and enterprise-grade infrastructure.

#### Who Is the Company Behind Mage Loyalty?

- **Seller:** [Mage Loyalty](https://www.g2.com/sellers/mage-loyalty)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3406dc1f6172ad412a385b4fb15507e7dd61bc70000cf0793c640c3f65b2b1ae&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmage-loyalty&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

### [Mall Performance Cloud](https://www.g2.com/products/mall-performance-cloud/reviews)

Mall Performance Cloud was developed to help retail centers effectively increase shopper engagement and drive foot traffic.

#### Who Is the Company Behind Mall Performance Cloud?

- **Seller:** [Placewise](https://www.g2.com/sellers/placewise)
- **HQ Location:** Trondheim, Trøndelag, Norway
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d1e8a6eb6851f9df7ce1e2a49a99023bc4f36c3afe84c5a10706171ea577ca63&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fplacewise-group&secure%5Burl_type%5D=linkedin_company_website)  
99 employees on LinkedIn®

### [meed](https://www.g2.com/products/meed/reviews)

Meed is a digital loyalty platform for independent businesses. Customers join via QR code, NFC tap, or link — no app download required. Loyalty passes live in Apple Wallet and Google Wallet. Free until the first 50 members. Behind that simple experience, meed gives cafés, gyms, salons, clinics and retailers a complete loyalty engine designed for the real world. Businesses can launch a programme in minutes, choose between stamp‑style or spend‑based rewards, and manage multiple locations from a single dashboard. Staff don’t need new hardware or complex training — enrolment and redemption work with the devices they already use. For customers, meed replaces the usual pile of punch cards and fragmented apps with a single, always‑on wallet of memberships. A regular can scan once and be recognised across all locations in a group, see progress toward rewards, and receive targeted offers rather than generic spam. As customers collect visits and rewards, meed quietly becomes the system of record for engagement and repeat spend. Merchants can see who their true regulars are, how behaviour varies by time, location and offer, and which campaigns actually change visit frequency. An AI layer helps surface opportunities — such as at‑risk regulars, lapsed customers worth re‑engaging, or the best next offer for a given segment — so small teams can run data‑driven loyalty programmes without hiring a marketing analyst. meed is built for independent and multi‑location businesses that want an enterprise‑grade loyalty platform without enterprise‑grade complexity or cost.

#### Who Is the Company Behind meed?

- **Seller:** [Meed](https://www.g2.com/sellers/meed)
- **Year Founded:** 2022
- **HQ Location:** Hong Kong, HK
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=99967156a55313b8585e92efab5a7b3909a90280cc9317e9d2a332497ba0e8a8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmeedloyalty%2F&secure%5Burl_type%5D=linkedin_company_website)  
14 employees on LinkedIn®

### [Menuro](https://www.g2.com/products/menuro/reviews)

Menuro is a complete loyalty and marketing platform built specifically for fast-casual and takeout restaurants. We help restaurant owners grow repeat revenue through our in-store loyalty tablets, automated SMS marketing, and custom-branded mobile apps. Our system turns first-time customers into regulars by rewarding visits, tracking customer data, and sending personalized offers that bring people back again and again. Built in Vancouver, Menuro combines modern technology with hands-on support to help restaurants increase margins, reduce reliance on third-party apps, and build a customer database they own. We are trusted by restaurants across Canada for reliability, transparency, and results that directly impact their bottom line.

#### Who Is the Company Behind Menuro?

- **Seller:** [Menuro](https://www.g2.com/sellers/menuro)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7402bfd6a26b9425ed6b67df6fb97c8d4d09df7a8f4c478cae4d575deff9f029&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmenuro%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Merit Loyalty Suite](https://www.g2.com/products/merit-loyalty-suite/reviews)

Merit Loyalty Suite is a collection of sophisticated tools and methodologies cooperating in an integrated and, at the same time, modular architecture, for developing effective and profitable customer loyalty programs.

#### Who Is the Company Behind Merit Loyalty Suite?

- **Seller:** [Axiom Consulting](https://www.g2.com/sellers/axiom-consulting)
- **Year Founded:** 2016
- **HQ Location:** Chennai, India
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=317b2568d26eb6ded0ffa1ea649349be5a7c487f5c521c19815c04bfd18fdd3d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Faxiom-consulting-ltd&secure%5Burl_type%5D=linkedin_company_website)  
24 employees on LinkedIn®

### [mobile-pocket](https://www.g2.com/products/mobile-pocket/reviews)

mobile-pocket enables user engagement and retention by covering the full range of mobile loyalty and rewards solutions: Loyalty cards, Coupons, Gift cards and 3rd party solutions like payment schemes, Beacons or data solution provider.

#### Who Is the Company Behind mobile-pocket?

- **Seller:** [bluesource](https://www.g2.com/sellers/bluesource)
- **HQ Location:** Hagenberg im Mühlkreis, AT
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=23bc22e64f6140dd4a46770637577bcf56dea0b663132222725ebd4ec8ff2345&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmobile-pocket&secure%5Burl_type%5D=linkedin_company_website)  
9 employees on LinkedIn®

### [MobilizeSystems](https://www.g2.com/products/mobilizesystems/reviews)

Enables holistic customer engagement, and easily integrates with your EPOS and e-commerce channels for consistent, controlled campaigns

#### Who Is the Company Behind MobilizeSystems?

- **Seller:** [Mobilize Systems](https://www.g2.com/sellers/mobilize-systems)
- **Year Founded:** 1997
- **HQ Location:** London, England, United Kingdom
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=78117ac763181fe108f77bfa76af825f29d18d4117b38a7f98f11a367dc3d606&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftrustpayments%2F&secure%5Burl_type%5D=linkedin_company_website)  
439 employees on LinkedIn®

### [MobiLytix™ Rewards](https://www.g2.com/products/mobilytix-rewards/reviews)

MobiLytix Rewards is a comprehensive AI enabled loyalty platform that seamlessly design and execute high impact omni-channel personalized loyalty programs.

#### Who Is the Company Behind MobiLytix™ Rewards?

- **Seller:** [Comviva](https://www.g2.com/sellers/comviva)
- **HQ Location:** Gurgaon, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8b37db98389b539a14488c7bd3106fcbf6ff201b84ea4476420927491e10c2d7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmahindra-comviva&secure%5Burl_type%5D=linkedin_company_website)  
3,270 employees on LinkedIn®

### [Mobiniti](https://www.g2.com/products/mobiniti/reviews)

Mobiniti is a high-quality, feature-rich, text message marketing service that helps businesses increase revenue through customer engagement. We provide a simple-to-use, scalable solution that assists businesses in harnessing the power of text message marketing to connect with their customers. Mobiniti offers a suite of features including coupons, contests, loyalty programs, list management tools, integrations, and more to support your customer engagement and drive growth. Reach your customers today – with Mobiniti. Highlight Features: coupons/wallets, opt-in pages, contests, rewards, automation, & 40+ other exclusive features! Integrations: Zapier (3,000+ popular apps), Shopify, Mailchimp, Constant Contact, Tracking Pixels, Facebook, Twitter, & more! Schedule a Demo today: https://calendly.com/mobinitidemo

**Average Rating:** 4.6/5.0

**Total Reviews:** 72

#### How Do G2 Users Rate Mobiniti?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Mobiniti?

- **Seller:** [Mobiniti](https://www.g2.com/sellers/mobiniti)
- **Year Founded:** 2014
- **HQ Location:** Wilkes-Barre, PA
- **Twitter:** @mobiniti  
228 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fc9b3bdf452522084f0181248efa78ded7dddef56827f26a59e26dfc9d70c84e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F5127088%2F&secure%5Burl_type%5D=linkedin_company_website)  
13 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner
- **Top Industries:** Marketing and Advertising, Restaurants
- **Company Size:** 72% Small, 27% Medium

#### What Are Recent G2 Reviews of Mobiniti?

**["Mobiniti has the best customer service of any company that I have utilized in the past decade!"](https://www.g2.com/survey_responses/mobiniti-review-7912041)**

**Rating:** 5.0/5.0 stars

_— Jeremy C._

[Read full review](https://www.g2.com/survey_responses/mobiniti-review-7912041)

**["Customer service is the best I’ve ever experienced with any company!"](https://www.g2.com/survey_responses/mobiniti-review-7794505)**

**Rating:** 5.0/5.0 stars

_— Steven T._

[Read full review](https://www.g2.com/survey_responses/mobiniti-review-7794505)

#### What Are G2 Users Discussing About Mobiniti?

- [What is Mobiniti used for?](https://www.g2.com/discussions/what-is-mobiniti-used-for)

### [Mosaic](https://www.g2.com/products/mobecom-mosaic/reviews)

Gratifii helps businesses create customer loyalty and engagement. Our software as a service (SaaS) platform powers enterprise loyalty and reward programs. We focus on retail, hospitality, telecom, banking, insurance, and financial services.

#### Who Is the Company Behind Mosaic?

- **Seller:** [Mobecom](https://www.g2.com/sellers/mobecom)
- **Year Founded:** 2008
- **HQ Location:** Surry Hills, AU
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3bdb90c1c6b4ad653a861ae836f77965b1125bd50cca70c0e19fb0ef4267d986&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgratifii%2F&secure%5Burl_type%5D=linkedin_company_website)  
34 employees on LinkedIn®

### [Movylo](https://www.g2.com/products/movylo/reviews)

Movylo is an automated promotional service for local businesses with features like inventory management and mobile payments.

#### Who Is the Company Behind Movylo?

- **Seller:** [Movylo](https://www.g2.com/sellers/movylo)
- **HQ Location:** Danvers, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=86b2f8ece926e65d17530a982fecad7f30ac8c94a2c0d056ae94e80f295621ad&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmovylo-shop-www-movyloshop-com-&secure%5Burl_type%5D=linkedin_company_website)  
16 employees on LinkedIn®

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[Browse Loyalty Management Themes](/categories/loyalty-management/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated October 3, 2024

Loyalty management software helps businesses create, manage, and analyze customer loyalty programs. These products allow businesses to identify either repeat customers or potential repeat customers, and then send them incentives such as discounts or rewards points so they return to that business. Loyalty management software is primarily leveraged by business-to-consumer (B2C) companies in the retail, e-commerce, travel, and hospitality industries. Marketing teams in these organizations use loyalty management software to boost customer retention, maximize repeat sales, and increase customer lifetime value (CLV).

If a business is having difficulty finding its target audience or demographic, loyalty management tools can help a marketing team narrow down the search and test different methods of bringing customers back to the business. This type of software can be implemented as a standalone marketing tool, an API, or an add-on for an all-in-one marketing platform. Many loyalty management tools include features of or integrate with [email marketing software](https://www.g2.com/categories/email-marketing) or [marketing automation software](https://www.g2.com/categories/marketing-automation), making it easy to identify loyal customers and send them promotions or rewards. Loyalty management software also integrates with [e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms) and [POS software](https://www.g2.com/categories/pos).

To qualify for inclusion in the Loyalty Management category, a product must:

- Enroll valuable, loyal, or interested customers in a loyalty program
- Allow for the configuration of one or more loyalty programs such as point-based, spend-based, tiered, paid, etc.
- Provide tools to communicate with loyal customers and distribute discounts, cashback, or other rewards
- Capture customer data including purchase history, membership status, and engagement with the loyalty program
- Integrate with other marketing or commerce software

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