# Best Loyalty Management Software - Page 20

## How Many Loyalty Management Software Products Does G2 Track?

**Total Products under this Category:** 451

### Category Stats (Aug 2026)

- **Average Rating:** 4.55/5 (↑0.02 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Dynamics (+2.16%) - Among all products in this category, Dynamics recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank Loyalty Management Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 15,800+ Authentic Reviews
- 451+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Loyalty Management Software
 ![G2 Grid® for Loyalty Management Software plotting products by satisfaction and market presence](https://www.g2.com/categories/loyalty-management/grids.png?focus%5B%5D=4746&focus%5B%5D=73864&focus%5B%5D=1219583&focus%5B%5D=58412&focus%5B%5D=158516&focus%5B%5D=1428937&focus%5B%5D=3571&focus%5B%5D=1424044)

Highlighted products: Smile.io, LoyaltyLion, Owner.com, Okendo, AdvantageClub.ai, Mastercard Offers, SAP Engagement Cloud (formerly SAP Emarsys), and Joy Loyalty.

Underlying data: [Grid® JSON](https://www.g2.com/categories/loyalty-management/grids.json?focus%5B%5D=smile-io&focus%5B%5D=loyaltylion&focus%5B%5D=owner-com&focus%5B%5D=okendo&focus%5B%5D=advantageclub-ai&focus%5B%5D=mastercard-offers&focus%5B%5D=sap-engagement-cloud-formerly-sap-emarsys&focus%5B%5D=joy-loyalty)

**Sponsored**

### Exclaimer

Exclaimer is an email signature management platform designed to help organizations maintain consistent, compliant, and commercially effective email signatures across all communications. This solution is particularly beneficial for IT teams, marketing departments, and HR and legal professionals, as it centralizes control over email signatures, ensuring that company-wide communications remain on-brand and compliant without requiring ongoing administrative effort. As organizations grow, managing email signatures manually can become increasingly challenging. Exclaimer addresses this issue by integrating directly with Microsoft 365, Google Workspace, and on-premises Microsoft Exchange. The platform automatically syncs with the organization's directory, ensuring that email signatures are updated seamlessly when employees join, leave, or change roles. This automation eliminates the need for manual updates, significantly reducing inconsistencies across the organization. Signatures are applied server-side via Microsoft Azure before emails are sent, which means users do not need to take any action. Additionally, an optional Outlook Add-In allows employees to view their email signature while composing messages, without altering how signatures are applied. Exclaimer offers role-based access controls (RBAC), enabling IT departments to delegate management of campaigns and banners to other departments, such as marketing or HR, while retaining control over the core signature template. This functionality minimizes support requests and reduces dependency on a central team for every update. Employees can also update their personal details, including contact information and working hours, through a self-service portal, further streamlining the process and reducing the burden on IT. For marketing teams, Exclaimer transforms every email into a potential marketing touchpoint. Users can create and manage signature campaigns that feature rotating banners and tailored messages for different employee groups, utilizing attributes pulled from the organization's CRM or directory. Built-in analytics provide insights into campaign performance at the email signature level, facilitating A/B testing of creative elements and calls to action. Integration with popular CRM platforms, such as Salesforce and HubSpot, allows engagement data to be incorporated into the organization's broader reporting framework. Moreover, Exclaimer ensures automated compliance by applying legal disclaimers and compliance statements according to predefined rules. This guarantees that every outbound email meets legal requirements, regardless of the sender's device or personal settings, thereby aligning legal and IT departments without the need for manual oversight. Beyond email signatures, Exclaimer also manages video meeting backgrounds for Microsoft Teams and Zoom, applying on-brand visuals to video calls from the same platform. With over 20 years of experience in email signature management, Exclaimer is trusted by more than 80,000 organizations across 150+ countries, offering governance controls, compliance tooling, and a robust support model that caters to both small teams and large enterprises.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1188&secure%5Bchosen_at%5D=2026-08-14T22%3A18%3A32Z&secure%5Bdisplayable_resource_id%5D=1126&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=27675&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=27675&secure%5Bresource_id%5D=1188&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Floyalty-management%3FhsCtaTracking%3D702b72b3-ac40-4620-a8c7-29e6e13ecc14%257C745c13be-6479-4ff0-95d4-a109503854d5%26page%3D20&secure%5Btoken%5D=0ebb2d5dca6206b56be4f77bc57b1fdf9020e694efa415d1de781fc9887275df&secure%5Burl%5D=https%3A%2F%2Fexclaimer.com%2Flp%2Fli-bofu%2F%3Futm_source%3DG2Crowd%26utm_medium%3DG2Clicks&secure%5Burl_type%5D=custom_url)

### [Loyal2](https://www.g2.com/products/loyal2/reviews)

The marketing and loyalty system for small businesses.

#### Who Is the Company Behind Loyal2?

- **Seller:** [The Blue Box](https://www.g2.com/sellers/the-blue-box)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Loyale](https://www.g2.com/products/loyale/reviews)

Loyale helps businesses transform loyalty programs from a cost center into a revenue engine. With seamless Shopify integration, a web app, and support for Google and Apple Wallet, Loyale makes it easy to engage customers, increase repeat purchases, and unlock new revenue streams. From top-ups and subscriptions to smart automations and partner rewards, Loyale gives brands the tools to retain, reward, and grow their most valuable customers. Key features include: Multi-channel support: Shopify integration, web app, and digital wallet compatibility (Google & Apple Wallet) Flexible loyalty programs: Points, top-ups, subscription-based tiers, and partner rewards Smart automation: Win-back campaigns, birthday month targeting, and personalised offers Data-driven insights: Track customer behaviour, measure engagement, and optimise campaigns for ROI Loyale turns your loyalty program into a strategic growth tool, helping businesses drive repeat sales, boost cash flow, and deliver a better experience for their most valuable customers.

#### Who Is the Company Behind Loyale?

- **Seller:** [Loyale](https://www.g2.com/sellers/loyale)
- **Year Founded:** 2018
- **HQ Location:** Birkirkara, MT
- **Twitter:** @loyale\_io  
20 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4a44b4fc36764365531d10540360c457f5d0e67468743d15cece76d0b943f882&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Floyaleio&secure%5Burl_type%5D=linkedin_company_website)  
17 employees on LinkedIn®

### [Loyal Guru](https://www.g2.com/products/loyal-guru/reviews)

Loyal Guru is a next-generation Loyalty SaaS Platform built to help retailers create and scale highly personalized loyalty programs. Its unmatched flexibility supports a wide range of promotional discounts, point & cashback mechanics, and gamification strategies, covering every imaginable loyalty use case.

#### Who Is the Company Behind Loyal Guru?

- **Seller:** [Loyal Guru](https://www.g2.com/sellers/loyal-guru)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=31b9f0c86e62292d698becbc4c46fab5282838ec2f307f1e804a1f129e4c3885&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fwww.loyal.guru&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [LoyalMe Customer Cloud](https://www.g2.com/products/loyalme-customer-cloud/reviews)

The LoyalMe Customer Cloud comes equipped with everything you need to run a Loyalty program, CRM program, Engagement program, or all of the above.

#### Who Is the Company Behind LoyalMe Customer Cloud?

- **Seller:** [Loyalme](https://www.g2.com/sellers/loyalme)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [LOYALNO](https://www.g2.com/products/loyalno/reviews)

LOYALNO is a highly customizable no-code and API-first platform for loyalty SaaS providers and enterprise merchants. We offer solution modules to increase customer lifetime value such as discounts, coupons, cashback, points, referrals, and coalitions. We work with: Loyalty solution providers – Acquirers & PSPs, MarTech platforms, business management platforms, Web and mobile loyalty products and Enterprise merchants such as e-commerce, retail, shopping malls, subscription services. Our core values: – Freedom from platform providers, developers, and borders. – Seamlessness in user experience, product enhancement, and growth. – Support in technology, solutions, and proof of concept.

#### Who Is the Company Behind LOYALNO?

- **Seller:** [WebbyLab](https://www.g2.com/sellers/webbylab)
- **Year Founded:** 2011
- **HQ Location:** London, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4643ca98b345ffaa8facf850c3269d788e74b7a0a74fe0c98e2827d5abfd4f69&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fwebbylab&secure%5Burl_type%5D=linkedin_company_website)  
97 employees on LinkedIn®

### [Loyal~n~Save](https://www.g2.com/products/loyal-n-save/reviews)

Loyal~n~Save allows retailers to assign a percentage of reward points to their customers who refer friends and family members to their store.

#### Who Is the Company Behind Loyal~n~Save?

- **Seller:** [Loyal~n~Save](https://www.g2.com/sellers/loyal-n-save)
- **HQ Location:** N/A
- **Twitter:** @LoyalNSave  
86 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [LoyalTfacts](https://www.g2.com/products/loyaltfacts/reviews)

LoyalTfacts is a proprietary state of the art software that offers an online data-mining system that can be fully integrated to any E-mail- CRM system or DataMart.

#### Who Is the Company Behind LoyalTfacts?

- **Seller:** [Loyal Solutions](https://www.g2.com/sellers/loyal-solutions)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Loyalti](https://www.g2.com/products/loyalti/reviews)

Loyalti is a powerful tool designed to help Shopify merchants boost customer retention and grow their businesses. It offers a fully customizable loyalty program that turns one-time shoppers into lifelong brand advocates by bringing back existing customers faster and increasing cart sizes. Loyalti simplifies the customer retention process, allowing merchants to manage all their marketing efforts in one place, including social media and email campaigns. With easy-to-create offers like discounts, free shipping, and BOGOs, Loyalti makes it simple to drive more sales and increase engagement. The platform also provides actionable insights to help optimize marketing strategies, backed by helpful US-based customer support. Loyalti makes it easy for merchants to focus on building lasting relationships with their customers and boosting sales.

#### Who Is the Company Behind Loyalti?

- **Seller:** [Loyalti](https://www.g2.com/sellers/loyalti)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ff17643b18b04549f490d2c7b63ce4b2440cb7c482dd3a1ea6fb992e3ee70d5c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3014351&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [Loyaltty](https://www.g2.com/products/loyaltty/reviews)

Loyaltty is a free loyalty platform for small businesses that helps increase repeat visits using digital stamp cards and SMS/WhatsApp engagement.

#### Who Is the Company Behind Loyaltty?

- **Seller:** [Gold Loyaltty](https://www.g2.com/sellers/gold-loyaltty)
- **Year Founded:** 2025
- **HQ Location:** Milpitas, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=92ed06ffbb259ed8b687854efcea24bcffc26e1c611fd0d8b5887afeb0451dbc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Floyaltty%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [Loyalty Deer](https://www.g2.com/products/loyalty-deer/reviews)

LoyaltyDeer is a Digital Loyalty Platform that helps local businesses keep their customers coming back. This includes places like cafes, restaurants, and retail stores. LoyaltyDeer gets rid of the paper punch cards and uses a simple digital system with QR codes instead. Business owners can use a dashboard to make all sorts of rewards for their customers. For example, they can give stamps for each visit or points for how much money people spend. LoyaltyDeer also lets them make rewards for customers on their birthdays and anniversaries. The goal of LoyaltyDeer is to make everything easy. It helps businesses see how well their rewards are working and keep their customers happy. This means businesses can sell more to the customers over and over again without having to create their own special apps. LoyaltyDeer is, about making it easy for businesses to use a digital loyalty and customer retention platform.

#### Who Is the Company Behind Loyalty Deer?

- **Seller:** [Loyalty Deer](https://www.g2.com/sellers/loyalty-deer)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2d1fa3989c603c72d43acdc929963cc2dda5e7f957ea8307798e6bf77a7aa5bf&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Floyalty-deer%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Loyalty Dog](https://www.g2.com/products/loyalty-dog/reviews)

LoyaltyDog is a Digital Loyalty Platform that works On your online store. In your Real World Outlet (bricks and mortar store) On your customers Smartphone Your customer will access her points program at your on line store and in her Smartphone Wallet with your uniquely branded Loyalty Pass. Now you have multiple points of contact with your customer from one Digital Loyalty Platform. For our customers that have both an online store and a bricks and mortar store you can now offer a Loyalty Platform that will join up both the online and the offline world giving your customers a GREAT loyalty experience. LoyaltyDog is easy to set up and simple to use. Provide your customers with multiple opportunities to receive points. Your customer can choose to download a Loyalty Pass to their smartphone that is placed in the smartphone wallet and they will receive automatic notification of points and points balance direct to their smartphone and to their online account.

#### Who Is the Company Behind Loyalty Dog?

- **Seller:** [LoyaltyDog](https://www.g2.com/sellers/loyaltydog)
- **Year Founded:** 2017
- **HQ Location:** Zichron Ya'akov, IL
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2849fac4efd48c42a5551d792fd4d39c296da01bcaf8b65d9c5f2906b1847736&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Floyaltydog&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

### [LoyaltyFactor](https://www.g2.com/products/loyaltyfactor/reviews)

Loyalty Factor is an advanced customer loyalty and reward campaign management solution. It helps to run multiple customer loyalty campaigns on a single platform without any complexities. Loyalty Factor enables businesses to manage gift cards/coupons, implement referral/bonus points allocation, execute loyalty campaigns along with real-time business performance, custom campaign reports on customer loyalty campaign activities.

#### Who Is the Company Behind LoyaltyFactor?

- **Seller:** [ZiniosEdge Software Technologies](https://www.g2.com/sellers/ziniosedge-software-technologies)
- **Year Founded:** 2016
- **HQ Location:** Bengaluru, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=067a5295040facc1fdf1d7bd5decd95f83743bcd60bb3efef77dedbf2566462b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fziniosedge&secure%5Burl_type%5D=linkedin_company_website)  
192 employees on LinkedIn®

### [Loyalty Grades](https://www.g2.com/products/loyalty-grades/reviews)

LoyaltyGrades provides a patient satisfaction survey, which helps practice managers and providers gather insight and synthesize what their patients feel about their experience with those practices.

#### Who Is the Company Behind Loyalty Grades?

- **Seller:** [Loyalty Grades](https://www.g2.com/sellers/loyalty-grades)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Loyalty Management Suite](https://www.g2.com/products/loyalty-management-suite/reviews)

Loyalty Management Suite is a proven, highly flexible new technology loyalty solution on which e.g. the Miles&More program of Deutsche Lufthansa is based.

#### Who Is the Company Behind Loyalty Management Suite?

- **Seller:** [Loyalty Partner Solutions](https://www.g2.com/sellers/loyalty-partner-solutions)
- **Year Founded:** 2008
- **HQ Location:** Munich, DE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=eb09fc265ddac00fa5a13ec9bfc3f653d98bfbcebe01ffd97d22c6b793580955&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Floyalty-partner-solutions%2F&secure%5Burl_type%5D=linkedin_company_website)  
152 employees on LinkedIn®

### [LoyaltyMatch](https://www.g2.com/products/loyaltymatch/reviews)

LoyaltyMatch is a cloud-based loyalty management and gamification platform that offers the fastest path to the development and delivery of loyalty and engagement initiatives revolutionizing the way businesses manage customer value. LoyaltyMatch customers include Clarins USA, I.M.P., Blue Note Entertainment Group, McMenamins and Frontstretch Fest.

#### Who Is the Company Behind LoyaltyMatch?

- **Seller:** [LoyaltyMatch](https://www.g2.com/sellers/loyaltymatch)
- **Year Founded:** 2007
- **HQ Location:** Kitchener, CA
- **Twitter:** @LoyaltyMatch  
833 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=15ae0c1ce3a9e064085b33c4c197e0dbfe22736267dcee5e64beaffc7b823a32&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Floyaltymatch&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

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Similar Categories

- [Brand Advocacy](/categories/brand-advocacy)

- [Lead Generation](/categories/lead-generation)

[Browse Loyalty Management Themes](/categories/loyalty-management/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated October 3, 2024

Loyalty management software helps businesses create, manage, and analyze customer loyalty programs. These products allow businesses to identify either repeat customers or potential repeat customers, and then send them incentives such as discounts or rewards points so they return to that business. Loyalty management software is primarily leveraged by business-to-consumer (B2C) companies in the retail, e-commerce, travel, and hospitality industries. Marketing teams in these organizations use loyalty management software to boost customer retention, maximize repeat sales, and increase customer lifetime value (CLV).

If a business is having difficulty finding its target audience or demographic, loyalty management tools can help a marketing team narrow down the search and test different methods of bringing customers back to the business. This type of software can be implemented as a standalone marketing tool, an API, or an add-on for an all-in-one marketing platform. Many loyalty management tools include features of or integrate with [email marketing software](https://www.g2.com/categories/email-marketing) or [marketing automation software](https://www.g2.com/categories/marketing-automation), making it easy to identify loyal customers and send them promotions or rewards. Loyalty management software also integrates with [e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms) and [POS software](https://www.g2.com/categories/pos).

To qualify for inclusion in the Loyalty Management category, a product must:

- Enroll valuable, loyal, or interested customers in a loyalty program
- Allow for the configuration of one or more loyalty programs such as point-based, spend-based, tiered, paid, etc.
- Provide tools to communicate with loyal customers and distribute discounts, cashback, or other rewards
- Capture customer data including purchase history, membership status, and engagement with the loyalty program
- Integrate with other marketing or commerce software

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