# Best Loyalty Management Software - Page 18

## How Many Loyalty Management Software Products Does G2 Track?

**Total Products under this Category:** 451

### Category Stats (Aug 2026)

- **Average Rating:** 4.55/5 (↑0.02 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Dynamics (+2.16%) - Among all products in this category, Dynamics recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank Loyalty Management Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 15,800+ Authentic Reviews
- 451+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Loyalty Management Software
 ![G2 Grid® for Loyalty Management Software plotting products by satisfaction and market presence](https://www.g2.com/categories/loyalty-management/grids.png?focus%5B%5D=4746&focus%5B%5D=73864&focus%5B%5D=1219583&focus%5B%5D=58412&focus%5B%5D=158516&focus%5B%5D=1428937&focus%5B%5D=3571&focus%5B%5D=1424044)

Highlighted products: Smile.io, LoyaltyLion, Owner.com, Okendo, AdvantageClub.ai, Mastercard Offers, SAP Engagement Cloud (formerly SAP Emarsys), and Joy Loyalty.

Underlying data: [Grid® JSON](https://www.g2.com/categories/loyalty-management/grids.json?focus%5B%5D=smile-io&focus%5B%5D=loyaltylion&focus%5B%5D=owner-com&focus%5B%5D=okendo&focus%5B%5D=advantageclub-ai&focus%5B%5D=mastercard-offers&focus%5B%5D=sap-engagement-cloud-formerly-sap-emarsys&focus%5B%5D=joy-loyalty)

**Sponsored**

### Open Loyalty

Open Loyalty is your enterprise loyalty technology partner, focused on growing CLV and Profit Margin through a gamified loyalty engine, API-first technology, and loyalty program expertise drawn from 100+ successfully implemented loyalty programs - helping you build lasting customer habits, not just short-term sales spikes. Every year, Open Loyalty helps generate $4B+ in revenue through gamified loyalty programs. Heineken, JTI, INTERSPORT, ALDO and other market leaders from 30+ countries use Open Loyalty's API-first loyalty software to efficiently introduce loyalty and gamification mechanics into their ecosystems, without the resource strain of building from scratch. Gartner, Google, G2, and Deloitte recognized Open Loyalty for the scalability of its technology and readiness to support enterprise customers. As part of the OEX group, Open Loyalty benefits from a strong foundation of 15 companies, 4,000+ employees, €227 million in revenue, and €25 million in EBITDA in 2025.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1188&secure%5Bchosen_at%5D=2026-08-14T22%3A46%3A12Z&secure%5Bdisplayable_resource_id%5D=1188&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1188&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=59011&secure%5Bresource_id%5D=1188&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Floyalty-management%3FhsCtaTracking%3D702b72b3-ac40-4620-a8c7-29e6e13ecc14%257C745c13be-6479-4ff0-95d4-a109503854d5%26page%3D18&secure%5Btoken%5D=d0ad1e048349b9ab09acb2de3ef2a8e6f3adc12aceab05009d6adc1c9be19229&secure%5Burl%5D=https%3A%2F%2Fwww.openloyalty.io%2F&secure%5Burl_type%5D=company_website)

### [Hoostr](https://www.g2.com/products/hoostr/reviews)

Hoostr is a SaaS solution that empowers businesses to reward their employees. Effortlessly create a custom rewards catalog and instantly allocate points to your teams, celebrating their achievements and special occasions.

#### Who Is the Company Behind Hoostr?

- **Seller:** [Hoostr](https://www.g2.com/sellers/hoostr)
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=df2e5bf78a8e2f908469e576971e6bfe712c0486894d315aac9218fcf497c865&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhoostr&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Horizon by ITA Group](https://www.g2.com/products/horizon-by-ita-group/reviews)

Horizon is an end-to-end loyalty and incentives program software from ITA Group, building deeper emotional connections between brands and their customers. Powered by advanced loyalty technology, Horizon delivers personalized customer engagement that drives retention, increases customer lifetime value and fuels long-term growth. Whether you’re launching a new loyalty initiative or upgrading your current program, Horizon is a scalable, flexible solution for modern businesses. Explore what’s possible with Horizon and request a demo today. Key features of Horizon’s end-to-end loyalty platform • Personalized engagement: Dynamic loyalty experiences via configurable portal or simple API integration includes custom behaviors that reward customers beyond the point of purchase • Customer data management tools: A single customer view, adaptable segmentation and behavioral analytics drive smarter engagement • Proprietary customer relationship scoring: A well-rounded view of customer health using 5 core metrics: engagement, loyalty, value, influence and sentiment • Integrated machine learning: Intelligent personalization predicts behaviors and improve interactions • Real-time promotion management: Promotions launch, update and scale in real-time across multiple channels • Marketing automation: Campaign workflows with responsive, data-driven automation Why brands choose Horizon as their loyalty program software • Consolidated customer data into a unified view for deeper insight and smarter engagement • AI-powered personalization delivers relevant experiences in real time • Consistent, customized communication strengthens engagement across all channels • A flexible, scalable platform evolves with your brand’s needs • Integrated tools simplify campaign and engagement management • Strategic guidance from ITA Group loyalty experts ensures measurable impact Who Horizon is built for If you're a marketing leader seeking enhanced customer understanding, a sales team striving for higher conversion rates or simply a brand focused on building a more loyal customer base, Horizon paves your path to success. • Create efficient customer engagement processes • Use data to help with personalization • Increase conversation rates • Decrease customer churn • Improve customer acquisition and retention • Increase ROI on marketing and sales efforts • Gain deeper customer insights • Personalize customer experience • Drive brand loyalty Discover how Horizon’s loyalty technology unlocks customer growth. Watch the videos in the media section or request a demo.

#### Who Is the Company Behind Horizon by ITA Group?

- **Seller:** [ITA Group](https://www.g2.com/sellers/ita-group)
- **Company Website:** www.itagroup.com
- **Year Founded:** 1963
- **HQ Location:** West Des Moines, Iowa, United States
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ad15cb499c684b31b2668635223553114128802344c75d94f86e3b5fc3b9e0ad&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fitagroup&secure%5Burl_type%5D=linkedin_company_website)  
880 employees on LinkedIn®

### [Horizon PlusPoint](https://www.g2.com/products/horizon-pluspoint/reviews)

Horizon helps turn customers into repeat spenders and loyal advocates, through AI-powered insight and meaningful engagement. Built for an evolving loyalty landscape, it helps marketers move away from traditional "points-for-discounts" schemes to something more engaging and profitable. Horizon has the deep insight and innovative tools you need to grow sales, loyalty and advocacy all packaged up in a flexible, easy-to-use SaaS platform.

#### Who Is the Company Behind Horizon PlusPoint?

- **Seller:** [HTK](https://www.g2.com/sellers/htk)
- **Year Founded:** 1996
- **HQ Location:** Ipswich, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=34daaf8b09e6c89796f4c4d2f4a651d2a403645577618c1723b00a8355a50452&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhtk%2F&secure%5Burl_type%5D=linkedin_company_website)  
88 employees on LinkedIn®

### [HYP XRM](https://www.g2.com/products/hyp-xrm/reviews)

HYP™ is a digital-first loyalty and engagement platform designed to help brands run data-driven, impactful reward programs. Whether you're incentivizing customers, influencers, or employees, HYP enables smarter and faster rewarding at scale. At the heart of our platform is HYP xRM—a powerful SaaS module that combines CRM, loyalty, and rewards into a single, flexible engine. With plug-and-play capabilities, businesses can launch and manage personalized campaigns effortlessly, from gift cards and cashback to gamified engagements and tiered rewards. Built for modern growth-focused organizations, HYP turns every interaction into measurable ROI.

#### Who Is the Company Behind HYP XRM?

- **Seller:** [PTSPAY Technologies](https://www.g2.com/sellers/ptspay-technologies)
- **Year Founded:** 2024
- **HQ Location:** Gurgaon, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e22a05526acea1f0ee3ccc7fc533d3153bd11f988f11950d5cbec073e51e290b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhyprewards%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About HYP XRM?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **intuitive interface** of HYP XRM, which facilitates quick navigation and efficient operations.
- Users value the **easy integrations** of HYP XRM, enhancing operational efficiency and user experience across various modules.
- Users appreciate the **efficiency** of HYP XRM, enabling smooth operations and quick navigation for daily tasks.
- Users appreciate the **intuitive navigation** of HYP XRM, finding it easy to manage tasks and access information swiftly.
- Users appreciate the **intuitive interface** of HYP XRM, which streamlines operations and enhances overall usability.

### [iDiscount](https://www.g2.com/products/idiscount/reviews)

iDiscount is a Saas loyalty tool for small and medium companies, designed to allow users to issue digital loyalty cards and create loyalty solutions.

#### Who Is the Company Behind iDiscount?

- **Seller:** [iDiscount](https://www.g2.com/sellers/idiscount)
- **HQ Location:** N/A
- **Twitter:** @iDiscountApp  
17 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [iGainSpark](https://www.g2.com/products/igainspark/reviews)

The iGainSpark Solution, is a secure Omni-Channel Loyalty Platform which enables Business to identify and engage with its customers

#### Who Is the Company Behind iGainSpark?

- **Seller:** [MiracleCartes](https://www.g2.com/sellers/miraclecartes)
- **Year Founded:** 2011
- **HQ Location:** Pune, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4fd2166eb8a7e34fd5e5c74a9d9ab0f2b03182b6cc3c9adc03b624c082fe577d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmiraclecartes-com%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [iLCLP](https://www.g2.com/products/ilclp/reviews)

ILCL is an CLP (Customer Loyalty Program) infrastructure where all possible functionality requirements have been designed & built into the system.

#### Who Is the Company Behind iLCLP?

- **Seller:** [IdentLogic](https://www.g2.com/sellers/identlogic)
- **Year Founded:** 2003
- **HQ Location:** Mumbai, IN
- **Twitter:** @IdentLogic  
15 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b710917bb74f1f3ab25df7c7dcc03dc548fb6a5e7ffe1fc28bd813123a19f1b6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fidentlogic&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

### [IM Loyalty](https://www.g2.com/products/im-loyalty/reviews)

IM Loyalty is a web based cloud service that makes tasks like CRM, reward management and campaign automation/communication surprisingly simple.

#### Who Is the Company Behind IM Loyalty?

- **Seller:** [InterMail](https://www.g2.com/sellers/intermail)
- **Year Founded:** 1898
- **HQ Location:** Hvidovre, Copenhagen Area, DK
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a55f37a5faccf7066b75d562825abd0dab2ad79f44aa1c36e0beae89216c3c87&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fintermail&secure%5Burl_type%5D=linkedin_company_website)  
80 employees on LinkedIn®

### [Incentable](https://www.g2.com/products/incentable/reviews)

Incentable is a software platform with Website, iOS and Android App options for Sales Incentive, Reward, and Channel Sales Programs. We make it easy for businesses to run incentive programs and life a lot simpler for the marketing and event agencies that service them.

#### Who Is the Company Behind Incentable?

- **Seller:** [Incentable](https://www.g2.com/sellers/incentable)
- **Year Founded:** 2018
- **HQ Location:** Melbourne, AU
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1f9de0dec89edae9b16f06507a6ad13fb4c429744c9bc19001f74e194b3e7dad&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fincentable&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

### [Incentivaze](https://www.g2.com/products/incentivaze/reviews)

Incentivaze, a rewards and loyalty platform from Bloomaze, is a one-stop solution to this problem. Our proven platform was created by marketers who know what it takes to drive engagement and sales on or offline. Create turn-key campaigns customized to match your brand's look and feel — and allow our team to deliver results. With Incentivaze, you can track consumer preferences by leveraging receipt data to further enrich and personalize marketing communications, driving deeper customer understanding, loyalty, engagement, and repeat sales. This solution could be just what your brand needs to drive sales, increase basket size, and improve brand loyalty.

#### Who Is the Company Behind Incentivaze?

- **Seller:** [Bloomaze](https://www.g2.com/sellers/bloomaze)
- **HQ Location:** Northbrook, Illinois, United States
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5fc19d0412ddac38825116004e647e0f4e9c75f92df218e48a1b58cfab6158b8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbluechipww%2F&secure%5Burl_type%5D=linkedin_company_website)  
430 employees on LinkedIn®

### [Incentivefox](https://www.g2.com/products/incentivefox/reviews)

Incentivefox makes it easy for local businesses to collect more referrals, re-engage with their customer base and improve employee retention to drive more revenue with less hassle.

#### Who Is the Company Behind Incentivefox?

- **Seller:** [Incentivefox](https://www.g2.com/sellers/incentivefox)
- **Year Founded:** 2015
- **HQ Location:** Frankfort, US
- **Twitter:** @Incentivefox  
316 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=395cb3417e1eb99f15477d59ea7c27faaf50283407e4a6e100c7913a6d34100d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fincentivefox&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [inCust](https://www.g2.com/products/incust/reviews)

inCust offers the customer lifecycle management platform that lets any business attract and retain customers, sell prepaid goods, process payments, analyze customer activity, communicate with customers and more. Retailers benefit from individual loyalty programs, digital coupons, and gift cards, prepaid goods and service subscriptions, numerous communication channels, and other outstanding business features of the inCust platform

#### Who Is the Company Behind inCust?

- **Seller:** [inCust](https://www.g2.com/sellers/incust)
- **Year Founded:** 2015
- **HQ Location:** London, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b6441c4c877a3c37001626e732c37f99d006b6dd591da7b65ea82ff071920c09&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fincust%2F&secure%5Burl_type%5D=linkedin_company_website)  
16 employees on LinkedIn®

### [Inmar Intelligence Incentives & Loyalty](https://www.g2.com/products/inmar-intelligence-incentives-loyalty/reviews)

At the heart of Retail Cloud is its exclusive data intelligence platform, ShopperSync® CDP, which mobilizes SKU-level transaction data and other shopping-related behaviors sourced from point-of-sale systems and consumer touchpoints for personalization and activation across the marketing portfolio.

#### Who Is the Company Behind Inmar Intelligence Incentives & Loyalty?

- **Seller:** [Inmar](https://www.g2.com/sellers/inmar)
- **Year Founded:** 1980
- **HQ Location:** Winston-Salem, US
- **Twitter:** @InmarInc  
1,383 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=df1b3b6027ada2839a5a338d402a34ffcc36bd0fc9ea9316b74135ab84fac89d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Finmar&secure%5Burl_type%5D=linkedin_company_website)  
3,043 employees on LinkedIn®

### [Intensify](https://www.g2.com/products/intensify/reviews)

GAMIFICATION LOYALTY SOLUTION

#### Who Is the Company Behind Intensify?

- **Seller:** [Intens](https://www.g2.com/sellers/intens)
- **Year Founded:** 2013
- **HQ Location:** Novi Sad, RS
- **Twitter:** @intens  
1,686 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c4b9ba7a8aef8d8a35cd02d8ed488696b3d18570eaed7dd960c8b1695c7620cb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fintens-net%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [iVend Loyalty](https://www.g2.com/products/ivend-loyalty/reviews)

iVend Loyalty is a flexible points & rewards management application that is available both digitally or on a card, with accrual across by points, visits, or purchases, and is redeemable across channels for discounts, gift items or other rewards of the retailer's choosing.

#### Who Is the Company Behind iVend Loyalty?

- **Seller:** [CitiXsys](https://www.g2.com/sellers/citixsys)
- **Year Founded:** 2002
- **HQ Location:** New York
- **Twitter:** @iVendRetail  
1,422 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bd0a856990c94cf004f45a4991dfb8e75c3127bb23cb5facd9de583d0d1980a9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcitixsys%2F&secure%5Burl_type%5D=linkedin_company_website)  
178 employees on LinkedIn®

- [‹ Prev ‹ Prev](/categories/loyalty-management?hsCtaTracking=702b72b3-ac40-4620-a8c7-29e6e13ecc14%7C9c60fd13-80a1-4a5e-9578-87a12f7abc75&order=g2_score&page=17#product-list)
- [1](/categories/loyalty-management?hsCtaTracking=702b72b3-ac40-4620-a8c7-29e6e13ecc14%7C9c60fd13-80a1-4a5e-9578-87a12f7abc75&order=g2_score#product-list)
- [2](/categories/loyalty-management?hsCtaTracking=702b72b3-ac40-4620-a8c7-29e6e13ecc14%7C9c60fd13-80a1-4a5e-9578-87a12f7abc75&order=g2_score&page=2#product-list)
- …
- [14](/categories/loyalty-management?hsCtaTracking=702b72b3-ac40-4620-a8c7-29e6e13ecc14%7C9c60fd13-80a1-4a5e-9578-87a12f7abc75&order=g2_score&page=14#product-list)
- [15](/categories/loyalty-management?hsCtaTracking=702b72b3-ac40-4620-a8c7-29e6e13ecc14%7C9c60fd13-80a1-4a5e-9578-87a12f7abc75&order=g2_score&page=15#product-list)
- [16](/categories/loyalty-management?hsCtaTracking=702b72b3-ac40-4620-a8c7-29e6e13ecc14%7C9c60fd13-80a1-4a5e-9578-87a12f7abc75&order=g2_score&page=16#product-list)
- [17](/categories/loyalty-management?hsCtaTracking=702b72b3-ac40-4620-a8c7-29e6e13ecc14%7C9c60fd13-80a1-4a5e-9578-87a12f7abc75&order=g2_score&page=17#product-list)
- 18
- [19](/categories/loyalty-management?hsCtaTracking=702b72b3-ac40-4620-a8c7-29e6e13ecc14%7C9c60fd13-80a1-4a5e-9578-87a12f7abc75&order=g2_score&page=19#product-list)
- [20](/categories/loyalty-management?hsCtaTracking=702b72b3-ac40-4620-a8c7-29e6e13ecc14%7C9c60fd13-80a1-4a5e-9578-87a12f7abc75&order=g2_score&page=20#product-list)
- [21](/categories/loyalty-management?hsCtaTracking=702b72b3-ac40-4620-a8c7-29e6e13ecc14%7C9c60fd13-80a1-4a5e-9578-87a12f7abc75&order=g2_score&page=21#product-list)
- [22](/categories/loyalty-management?hsCtaTracking=702b72b3-ac40-4620-a8c7-29e6e13ecc14%7C9c60fd13-80a1-4a5e-9578-87a12f7abc75&order=g2_score&page=22#product-list)
- …
- [30](/categories/loyalty-management?hsCtaTracking=702b72b3-ac40-4620-a8c7-29e6e13ecc14%7C9c60fd13-80a1-4a5e-9578-87a12f7abc75&order=g2_score&page=30#product-list)
- [31](/categories/loyalty-management?hsCtaTracking=702b72b3-ac40-4620-a8c7-29e6e13ecc14%7C9c60fd13-80a1-4a5e-9578-87a12f7abc75&order=g2_score&page=31#product-list)
- [Next › Next ›](/categories/loyalty-management?hsCtaTracking=702b72b3-ac40-4620-a8c7-29e6e13ecc14%7C9c60fd13-80a1-4a5e-9578-87a12f7abc75&order=g2_score&page=19#product-list)

Spotlight Categories

[Product Analytics Software](https://www.g2.com/categories/product-analytics)

[Voice Recognition Software](https://www.g2.com/categories/voice-recognition)

[Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking)

[Chatbots Software](https://www.g2.com/categories/chatbots)

[Travel Management Solutions](https://www.g2.com/categories/travel-management)

Similar Categories

- [Brand Advocacy](/categories/brand-advocacy)

- [Lead Generation](/categories/lead-generation)

[Browse Loyalty Management Themes](/categories/loyalty-management/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated October 3, 2024

Loyalty management software helps businesses create, manage, and analyze customer loyalty programs. These products allow businesses to identify either repeat customers or potential repeat customers, and then send them incentives such as discounts or rewards points so they return to that business. Loyalty management software is primarily leveraged by business-to-consumer (B2C) companies in the retail, e-commerce, travel, and hospitality industries. Marketing teams in these organizations use loyalty management software to boost customer retention, maximize repeat sales, and increase customer lifetime value (CLV).

If a business is having difficulty finding its target audience or demographic, loyalty management tools can help a marketing team narrow down the search and test different methods of bringing customers back to the business. This type of software can be implemented as a standalone marketing tool, an API, or an add-on for an all-in-one marketing platform. Many loyalty management tools include features of or integrate with [email marketing software](https://www.g2.com/categories/email-marketing) or [marketing automation software](https://www.g2.com/categories/marketing-automation), making it easy to identify loyal customers and send them promotions or rewards. Loyalty management software also integrates with [e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms) and [POS software](https://www.g2.com/categories/pos).

To qualify for inclusion in the Loyalty Management category, a product must:

- Enroll valuable, loyal, or interested customers in a loyalty program
- Allow for the configuration of one or more loyalty programs such as point-based, spend-based, tiered, paid, etc.
- Provide tools to communicate with loyal customers and distribute discounts, cashback, or other rewards
- Capture customer data including purchase history, membership status, and engagement with the loyalty program
- Integrate with other marketing or commerce software

Show More