# Best Loyalty Management Software - Page 17 ## How Many Loyalty Management Software Products Does G2 Track? **Total Products under this Category:** 451 ### Category Stats (Aug 2026) - **Average Rating:** 4.55/5 (↑0.02 vs Jul 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** Dynamics (+2.16%) - Among all products in this category, Dynamics recorded the largest rating increase compared to last month _Last updated: August 04, 2026_ ## How Does G2 Rank Loyalty Management Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 15,800+ Authentic Reviews - 451+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Loyalty Management Software ![G2 Grid® for Loyalty Management Software plotting products by satisfaction and market presence](https://www.g2.com/categories/loyalty-management/grids.png?focus%5B%5D=4746&focus%5B%5D=73864&focus%5B%5D=1219583&focus%5B%5D=58412&focus%5B%5D=158516&focus%5B%5D=1428937&focus%5B%5D=3571&focus%5B%5D=1424044) Highlighted products: Smile.io, LoyaltyLion, Owner.com, Okendo, AdvantageClub.ai, Mastercard Offers, SAP Engagement Cloud (formerly SAP Emarsys), and Joy Loyalty. Underlying data: [Grid® JSON](https://www.g2.com/categories/loyalty-management/grids.json?focus%5B%5D=smile-io&focus%5B%5D=loyaltylion&focus%5B%5D=owner-com&focus%5B%5D=okendo&focus%5B%5D=advantageclub-ai&focus%5B%5D=mastercard-offers&focus%5B%5D=sap-engagement-cloud-formerly-sap-emarsys&focus%5B%5D=joy-loyalty) **Sponsored** ### Extole Extole is an enterprise offer management platform powering personalized incentive programs across the entire customer lifecycle. Leading B2C brands choose Extole to build and optimize loyalty, referral, ambassador, promotional, and incentive programs at scale. Highly configurable and AI-accessible, Extole fits seamlessly into every team’s agentic workflow through MCP and CLI access and an in-platform AI assistant. Marketers build and track intelligent offer programs that motivate action. Product teams embed personalized offers into digital experiences to drive engagement and growth. Developers extend the platform through APIs, SDKs, and partner integrations. Behind every campaign, Extole orchestrates creative content, rules, and reward fulfillment, dynamically adapting each offer to the audience and channel. Our enterprise-grade infrastructure ensures every offer is delivered securely, accurately, and reliably. Build your next offer program with Extole. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=paid_promo&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1188&secure%5Bchosen_at%5D=2026-08-14T22%3A29%3A01Z&secure%5Bmedium%5D=sponsored&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=6037&secure%5Bresource_id%5D=1188&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Floyalty-management%3FhsCtaTracking%3D702b72b3-ac40-4620-a8c7-29e6e13ecc14%257C745c13be-6479-4ff0-95d4-a109503854d5%26page%3D17&secure%5Btoken%5D=673de9b81502f8c7a1ef86825c65207bee623b00faf1a9b13884f3fb4dae1187&secure%5Burl%5D=https%3A%2F%2Fwww.extole.com%2Fplatform%2F&secure%5Burl_type%5D=paid_promos) ### [Fetch for Business](https://www.g2.com/products/fetch-for-business/reviews) Shift Purchase Behavior Forever With the World's Rewards Platform. Millions decide what to buy and where to shop with Fetch. Bring your brand to America's favorite rewards app and win the household forever with Fetch for Business. **Average Rating:** 4.9/5.0 **Total Reviews:** 5 #### Who Is the Company Behind Fetch for Business? - **Seller:** [Fetch Rewards, LLC](https://www.g2.com/sellers/fetch-rewards-llc) - **Year Founded:** 2013 - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3d9be21a960cab031f93e695fe4c2a2c6882e3c0167a507aa10ba18dc3d656bc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffetch-rewards-llc%2F&secure%5Burl_type%5D=linkedin_company_website) 1,036 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 80% Small, 20% Medium #### What Do G2 Reviewers Say About Fetch for Business? _AI-generated summary from verified user reviews_ ##### Pros - Users enjoy the **reward points system** of Fetch for Business, making expense tracking enjoyable and rewarding. - Users benefit from the **reward points** system in Fetch for Business, enhancing their purchasing experience with incentives. - Users find it **fun** to gain points by copying receipts with Fetch for Business, enhancing their experience. - Users value the **incentives for purchases** offered by Fetch for Business, enhancing their shopping experience. - Users love the **reward points** system that simplifies expense tracking and enhances savings opportunities. #### What Are Recent G2 Reviews of Fetch for Business? **["Rewarding when using application"](https://www.g2.com/survey_responses/fetch-for-business-review-10645269)** **Rating:** 5.0/5.0 stars _— Carolina S._ [Read full review](https://www.g2.com/survey_responses/fetch-for-business-review-10645269) **["fun"](https://www.g2.com/survey_responses/fetch-for-business-review-11539409)** **Rating:** 5.0/5.0 stars _— Verified User in Entertainment_ [Read full review](https://www.g2.com/survey_responses/fetch-for-business-review-11539409) ### [Fidelis](https://www.g2.com/products/fidelis/reviews) Fidelis eliminates the need for MSMEs to develop apps or invest in expensive hardware to manage loyalty programs, making loyalty accessible even to those with limited resources. With this solution, any business can easily implement customized and sophisticated loyalty programs. On the consumer side, Fidelis offers a single digital card that centralizes access to all loyalty programs, eliminating the need to download multiple apps or manage physical cards. This simplification improves the user experience and encourages greater participation, benefiting both merchants and customers. #### Who Is the Company Behind Fidelis? - **Seller:** [Casettalab](https://www.g2.com/sellers/casettalab) - **Year Founded:** 2024 - **HQ Location:** Roma, IT - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=70b3ff46af7bb3d22f6da3fb6b4b076fff2f9f0c2f27ce0eb84dd7c5807baac4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffidelis-app%2F&secure%5Burl_type%5D=linkedin_company_website) 3 employees on LinkedIn® ### [Fideliya](https://www.g2.com/products/fideliya/reviews) Fideliya is a wallet-native loyalty platform for specialty businesses — cafés, salons, spas, barbershops, restaurants and retail. Create a branded loyalty or stamp card that lives directly in Apple Wallet and Google Wallet, with no app to download. Customers add the pass in one tap and earn on every visit, while owners track scans and customers from a simple dashboard. Multi-language and multi-currency, set up in minutes. #### Who Is the Company Behind Fideliya? - **Seller:** [Fideliya](https://www.g2.com/sellers/fideliya) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [Flits Shopify Retention App](https://www.g2.com/products/flits-shopify-retention-app/reviews) Flits is a Shopify retention app that helps Shopify brands boost repeat purchases with loyalty programs, referrals, wishlists, passwordless login, and customer accounts. #### Who Is the Company Behind Flits Shopify Retention App? - **Seller:** [eFANTOM](https://www.g2.com/sellers/efantom) - **Year Founded:** 2017 - **HQ Location:** gandhinagar, Gujarat - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=317b704ba4d0b6cec84d5e3c1e0b51c0b7012bb15581d32bfc09c6acdab44ddc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fefantom-group%2F&secure%5Burl_type%5D=linkedin_company_website) 2 employees on LinkedIn® ### [GiftTran Manager](https://www.g2.com/products/gifttran-manager/reviews) Loyalty programs are the heart of GiftTran MS loyalty software. #### Who Is the Company Behind GiftTran Manager? - **Seller:** [Debitdesign](https://www.g2.com/sellers/debitdesign) - **Year Founded:** 1999 - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=14a068cd0ea69cf39b70055b1f458b0ed2d70d33a85a8f472784e85b2d67bb3f&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdebit-design-technologies&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [Givex Loyalty](https://www.g2.com/products/givex-loyalty/reviews) Processes gift card and loyalty transactions and provide payment processor gateway services. #### Who Is the Company Behind Givex Loyalty? - **Seller:** [Givex](https://www.g2.com/sellers/givex) - **Year Founded:** 1999 - **HQ Location:** Toronto, Ontario, Canada - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1f37d2d9321739247aa4ef05ac5bec181900cba0e4616604b318c9b28be3d53f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgivex&secure%5Burl_type%5D=linkedin_company_website) 173 employees on LinkedIn® ### [Gleantap](https://www.g2.com/products/gleantap/reviews) Gleantap is an AI-powered customer engagement, CRM, and marketing automation platform built for fitness, wellness, healthcare, retail, and entertainment businesses that want to grow faster, boost retention, and increase customer lifetime value. With Gleantap, you can automate the entire member journey — from first lead to loyal advocate — through behavior-based workflows, AI messaging, gamified experiences, and personalized loyalty programs. The platform unifies CRM, automation, communication, and loyalty into a single hub that helps your business drive customer engagement, referrals, and repeat visits across multiple locations — even while you sleep. Key Features - All-in-One CRM – Manage leads, members, and conversations across SMS, email, and chat. - Marketing Automation – Create behavior-driven workflows to nurture leads and retain customers. - AI-Driven Messaging – Send personalized, timely communication powered by artificial intelligence. - Gamification & Loyalty – Reward engagement with points, tiers, badges, and rewards that motivate members to come back more often. - Omnichannel Communication – Reach customers wherever they are: text, email, Facebook, Instagram, WhatsApp, web chat, and Google Business Messages. - Reputation & Referrals – Automatically collect reviews and generate referrals from your happiest customers across business locations. - Analytics & Dashboards – Measure performance with deep insights into conversions, retention, and campaign ROI. Why Businesses Choose Gleantap - Built for fitness, wellness, healthcare, retail, and entertainment businesses - Proven to deliver 2× higher sales conversions and 25% better retention - Helps build member loyalty and gamified engagement with personalized campaigns - Trusted by leading brands like Planet Fitness, RockBox Fitness, and F45 - Replaces multiple tools with one unified customer engagement platform **Average Rating:** 4.5/5.0 **Total Reviews:** 19 #### How Do G2 Users Rate Gleantap? - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10) #### Who Is the Company Behind Gleantap? - **Seller:** [Gleantap](https://www.g2.com/sellers/gleantap) - **Year Founded:** 2018 - **HQ Location:** Austin, US - **Twitter:** @gleantap 584 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6017cb1c38516a9e5fe61b898a70b3b46cdd27725064226a4e44ca7cc34b9d31&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgleantap%2F&secure%5Burl_type%5D=linkedin_company_website) 14 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Health, Wellness and Fitness - **Company Size:** 63% Small, 32% Medium #### What Do G2 Reviewers Say About Gleantap? _AI-generated summary from verified user reviews_ ##### Pros - Users are thrilled about the **automation features** of Gleantap, making client management and campaigns effortless and effective. - Users value the **ease and variety of automation features** in Gleantap, enhancing customer journeys effectively. - Users commend the **extremely helpful customer support** of Gleantap, appreciating their responsiveness and dedication to client success. - Users appreciate the **ease of use** of Gleantap, which streamlines communication and enhances overall efficiency in workflows. - Users love the **user-friendly automation features** of Gleantap, enhancing member communication and campaign effectiveness. ##### Cons - Users find the **learning curve steep** , particularly with onboarding and managing training effectively, complicating the experience. - Users find the **difficult setup** of Gleantap challenging, especially during onboarding and form configuration. - Users experience a **difficult learning curve** with Gleantap, causing challenges during onboarding and training processes. - Users find the **setup process for forms not intuitive** , making campaign creation challenging and cumbersome. - Users experience **software glitches** with Gleantap, which can disrupt usability and necessitate patience during updates. #### What Are Recent G2 Reviews of Gleantap? **["Empowers Sales with Intuitive Outreach Tools"](https://www.g2.com/survey_responses/gleantap-review-12022208)** **Rating:** 5.0/5.0 stars _— Jacki M._ [Read full review](https://www.g2.com/survey_responses/gleantap-review-12022208) **["User-Friendly and Effective CRM Solution"](https://www.g2.com/survey_responses/gleantap-review-12560728)** **Rating:** 5.0/5.0 stars _— Whitney S._ [Read full review](https://www.g2.com/survey_responses/gleantap-review-12560728) #### What Are G2 Users Discussing About Gleantap? - [What is Gleantap used for?](https://www.g2.com/discussions/what-is-gleantap-used-for) ### [Global Loyalty](https://www.g2.com/products/global-loyalty/reviews) Global Loyalty offers loyalty program software to attract and retain customers. #### Who Is the Company Behind Global Loyalty? - **Seller:** [Global Loyalty](https://www.g2.com/sellers/global-loyalty) - **Year Founded:** 2004 - **HQ Location:** London, Fulham, GB - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1d935e90c1469cd6c4ca572b4d8be8f8a1f455a0bb476b77b9c1c3d2e7bea1de&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fglobal-loyalty&secure%5Burl_type%5D=linkedin_company_website) 2 employees on LinkedIn® ### [Glue Loyalty](https://www.g2.com/products/glue-loyalty/reviews) Glue is a powerful, fully automated loyalty manager that takes care of your customers while you take care of business. Glue is designed specifically to help local business owners increase and maintain their customer-base and revenue. #### Who Is the Company Behind Glue Loyalty? - **Seller:** [Glue](https://www.g2.com/sellers/glue) - **Year Founded:** 2019 - **HQ Location:** Seattle, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=909b3fcdd53ed173adac9b6e544c6c7dd8a355fdf64ec0c974afc0e80e730802&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftrymystery&secure%5Burl_type%5D=linkedin_company_website) 31 employees on LinkedIn® ### [Greenward](https://www.g2.com/products/greenward/reviews) Greenward is an engaging, innovative, and clean-tech oriented loyalty program for businesses to promote and incentivize their users to choose environment-friendly alternatives when using services/products/goods the business offers. It rewards the user by offering him/her/they uniquely generated NFT with usable real-world features. The usability feature can be defined by the business itself or it can also be one of our pre-built NFTs that can be used in our network of merchants, all aiming for cleaner alternatives. #### Who Is the Company Behind Greenward? - **Seller:** [Greenward](https://www.g2.com/sellers/greenward) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [GreenWard](https://www.g2.com/products/greenward-greenward/reviews) Greenward is a modern loyalty management platform designed to help businesses build deeper, more meaningful relationships with their customers through innovative reward systems and digital engagement strategies. At its core, Greenward focuses on transforming traditional loyalty programs into dynamic, interactive ecosystems where users are not just passive recipients of discounts, but active participants in a branded experience. Unlike conventional loyalty solutions that rely on static point systems, Greenward introduces a more flexible and engaging approach by digitizing rewards into unique, trackable assets. These rewards can represent tangible benefits such as free shipping, exclusive discounts, early access to products, or special promotions. While the platform leverages NFT technology as a backend mechanism to deliver and manage these rewards, it does not position itself as an NFT-centric product. Instead, NFTs function as an enabling layer that enhances transparency, ownership, and transferability of rewards without adding complexity for end users. From a business perspective, Greenward enables companies to design customized loyalty campaigns that align with their brand identity and customer behavior. Businesses can create tiered reward systems, limited-time offers, or gamified experiences that encourage repeat purchases and long-term engagement. The platform also provides insights into user interactions, allowing companies to refine their marketing strategies and optimize customer retention efforts. For customers, Greenward delivers a more interactive and rewarding experience. Instead of accumulating generic points, users receive meaningful, usable benefits that feel personalized and valuable. The sense of ownership over rewards, combined with the ability to potentially trade or redeem them in flexible ways, increases perceived value and engagement. Overall, Greenward bridges the gap between traditional loyalty programs and next-generation digital experiences. By combining user-centric design, gamification, and advanced digital infrastructure, it empowers businesses to move beyond simple transactions and build lasting relationships with their customers in a competitive digital landscape. #### Who Is the Company Behind GreenWard? - **Seller:** [Greenward](https://www.g2.com/sellers/greenward-6c2291a9-a3ff-4ae2-a359-7994c98824b0) - **HQ Location:** tehran, IR - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1e9416f43538208440df0dca7083a197335570d3d65046b6ff1f6149b5f0f411&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgreeenward&secure%5Burl_type%5D=linkedin_company_website) 2 employees on LinkedIn® ### [Hang](https://www.g2.com/products/hang/reviews) Hang is the next generation brand loyalty & membership platform. By harnessing personalization, gamification, and its expansive integrations ecosystem, Hang provides brands with a radically new type of loyalty experience for their customers. #### Who Is the Company Behind Hang? - **Seller:** [Hang](https://www.g2.com/sellers/hang) - **Year Founded:** 2021 - **HQ Location:** New York, New York - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0d41c39628f5bffafd402532f7647abdfea9220d057f79c48538071a9d20c4fe&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhang-loyalty%2F&secure%5Burl_type%5D=linkedin_company_website) 33 employees on LinkedIn® ### [Hashting](https://www.g2.com/products/hashting/reviews) Innovative, tech-based solutions to acquire customers, generate sales uplift or increase loyalty & engagement #### Who Is the Company Behind Hashting? - **Seller:** [Hashting](https://www.g2.com/sellers/hashting) - **Year Founded:** 2015 - **HQ Location:** Lint, BE - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d6c7ea974f6f3df4e30c3de75463c890295b7d9be8b4fee8719863cf277f5120&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhashting%2F&secure%5Burl_type%5D=linkedin_company_website) 31 employees on LinkedIn® ### [Heartland Customer Engagement](https://www.g2.com/products/heartland-customer-engagement/reviews) Heartland's Gift+Rewards program encourages repeat business and attracts new customers while helping you improve customer satisfaction and drive sales. #### Who Is the Company Behind Heartland Customer Engagement? - **Seller:** [Heartland Payment Systems](https://www.g2.com/sellers/heartland-payment-systems) - **Year Founded:** 1997 - **HQ Location:** Edmond, OK - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bc09ddda0c54536a07abe7c64c30c6ee79674f6e739deb8ef2f027eea0aa6203&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F11054%2F&secure%5Burl_type%5D=linkedin_company_website) 3,857 employees on LinkedIn® ### [HMI OnDemand Engagement Platform](https://www.g2.com/products/hmi-ondemand-engagement-platform/reviews) HMI is a one-stop shop for your every performance incentive need. Whether you are looking to plan, set up, execute and manage a complete program for thousands of participants; to fulfill a few high quality rewards; or to achieve an objective in between, HMI offers innovative solutions to maximize your success. Founded in 1980, HMI Performance Incentives has grown to become a global leader in designing and operating effective incentive strategies. We partner with you to create programs help maximize your profit margin, increase customer or employee engagement, and capture new market share. That’s the HMI promise: a dedicated partnership offering full-service performance improvement that honors your trust, values your collaboration, and takes you where you want to go. #### Who Is the Company Behind HMI OnDemand Engagement Platform? - **Seller:** [HMI Performance](https://www.g2.com/sellers/hmi-performance) - **HQ Location:** Whitby, CA - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=48b10d2a32f77bbaa440dd3f3fd4bfaffa4befc00f6a5e6d437acc864c7ab041&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F360insights-com%2F&secure%5Burl_type%5D=linkedin_company_website) 718 employees on LinkedIn® - [‹ Prev ‹ Prev](/categories/loyalty-management?hsCtaTracking=702b72b3-ac40-4620-a8c7-29e6e13ecc14%7C745c13be-6479-4ff0-95d4-a109503854d5&order=g2_score&page=16#product-list) - [1](/categories/loyalty-management?hsCtaTracking=702b72b3-ac40-4620-a8c7-29e6e13ecc14%7C745c13be-6479-4ff0-95d4-a109503854d5&order=g2_score#product-list) - [2](/categories/loyalty-management?hsCtaTracking=702b72b3-ac40-4620-a8c7-29e6e13ecc14%7C745c13be-6479-4ff0-95d4-a109503854d5&order=g2_score&page=2#product-list) - … - [13](/categories/loyalty-management?hsCtaTracking=702b72b3-ac40-4620-a8c7-29e6e13ecc14%7C745c13be-6479-4ff0-95d4-a109503854d5&order=g2_score&page=13#product-list) - [14](/categories/loyalty-management?hsCtaTracking=702b72b3-ac40-4620-a8c7-29e6e13ecc14%7C745c13be-6479-4ff0-95d4-a109503854d5&order=g2_score&page=14#product-list) - [15](/categories/loyalty-management?hsCtaTracking=702b72b3-ac40-4620-a8c7-29e6e13ecc14%7C745c13be-6479-4ff0-95d4-a109503854d5&order=g2_score&page=15#product-list) - [16](/categories/loyalty-management?hsCtaTracking=702b72b3-ac40-4620-a8c7-29e6e13ecc14%7C745c13be-6479-4ff0-95d4-a109503854d5&order=g2_score&page=16#product-list) - 17 - [18](/categories/loyalty-management?hsCtaTracking=702b72b3-ac40-4620-a8c7-29e6e13ecc14%7C745c13be-6479-4ff0-95d4-a109503854d5&order=g2_score&page=18#product-list) - [19](/categories/loyalty-management?hsCtaTracking=702b72b3-ac40-4620-a8c7-29e6e13ecc14%7C745c13be-6479-4ff0-95d4-a109503854d5&order=g2_score&page=19#product-list) - [20](/categories/loyalty-management?hsCtaTracking=702b72b3-ac40-4620-a8c7-29e6e13ecc14%7C745c13be-6479-4ff0-95d4-a109503854d5&order=g2_score&page=20#product-list) - [21](/categories/loyalty-management?hsCtaTracking=702b72b3-ac40-4620-a8c7-29e6e13ecc14%7C745c13be-6479-4ff0-95d4-a109503854d5&order=g2_score&page=21#product-list) - … - [30](/categories/loyalty-management?hsCtaTracking=702b72b3-ac40-4620-a8c7-29e6e13ecc14%7C745c13be-6479-4ff0-95d4-a109503854d5&order=g2_score&page=30#product-list) - [31](/categories/loyalty-management?hsCtaTracking=702b72b3-ac40-4620-a8c7-29e6e13ecc14%7C745c13be-6479-4ff0-95d4-a109503854d5&order=g2_score&page=31#product-list) - [Next › Next ›](/categories/loyalty-management?hsCtaTracking=702b72b3-ac40-4620-a8c7-29e6e13ecc14%7C745c13be-6479-4ff0-95d4-a109503854d5&order=g2_score&page=18#product-list) Spotlight Categories [Product Analytics Software](https://www.g2.com/categories/product-analytics) [Voice Recognition Software](https://www.g2.com/categories/voice-recognition) [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking) [Chatbots Software](https://www.g2.com/categories/chatbots) [Travel Management Solutions](https://www.g2.com/categories/travel-management) Similar Categories - [Brand Advocacy](/categories/brand-advocacy) - [Lead Generation](/categories/lead-generation) [Browse Loyalty Management Themes](/categories/loyalty-management/themes) ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh") A Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh) Updated October 3, 2024 Loyalty management software helps businesses create, manage, and analyze customer loyalty programs. These products allow businesses to identify either repeat customers or potential repeat customers, and then send them incentives such as discounts or rewards points so they return to that business. Loyalty management software is primarily leveraged by business-to-consumer (B2C) companies in the retail, e-commerce, travel, and hospitality industries. Marketing teams in these organizations use loyalty management software to boost customer retention, maximize repeat sales, and increase customer lifetime value (CLV). If a business is having difficulty finding its target audience or demographic, loyalty management tools can help a marketing team narrow down the search and test different methods of bringing customers back to the business. This type of software can be implemented as a standalone marketing tool, an API, or an add-on for an all-in-one marketing platform. Many loyalty management tools include features of or integrate with [email marketing software](https://www.g2.com/categories/email-marketing) or [marketing automation software](https://www.g2.com/categories/marketing-automation), making it easy to identify loyal customers and send them promotions or rewards. Loyalty management software also integrates with [e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms) and [POS software](https://www.g2.com/categories/pos). To qualify for inclusion in the Loyalty Management category, a product must: - Enroll valuable, loyal, or interested customers in a loyalty program - Allow for the configuration of one or more loyalty programs such as point-based, spend-based, tiered, paid, etc. - Provide tools to communicate with loyal customers and distribute discounts, cashback, or other rewards - Capture customer data including purchase history, membership status, and engagement with the loyalty program - Integrate with other marketing or commerce software Show More