# Best Loyalty Management Software - Page 16

## How Many Loyalty Management Software Products Does G2 Track?

**Total Products under this Category:** 451

### Category Stats (Aug 2026)

- **Average Rating:** 4.55/5 (↑0.02 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Dynamics (+2.16%) - Among all products in this category, Dynamics recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank Loyalty Management Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 15,800+ Authentic Reviews
- 451+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Loyalty Management Software
 ![G2 Grid® for Loyalty Management Software plotting products by satisfaction and market presence](https://www.g2.com/categories/loyalty-management/grids.png?focus%5B%5D=4746&focus%5B%5D=73864&focus%5B%5D=1219583&focus%5B%5D=58412&focus%5B%5D=158516&focus%5B%5D=1428937&focus%5B%5D=3571&focus%5B%5D=1424044)

Highlighted products: Smile.io, LoyaltyLion, Owner.com, Okendo, AdvantageClub.ai, Mastercard Offers, SAP Engagement Cloud (formerly SAP Emarsys), and Joy Loyalty.

Underlying data: [Grid® JSON](https://www.g2.com/categories/loyalty-management/grids.json?focus%5B%5D=smile-io&focus%5B%5D=loyaltylion&focus%5B%5D=owner-com&focus%5B%5D=okendo&focus%5B%5D=advantageclub-ai&focus%5B%5D=mastercard-offers&focus%5B%5D=sap-engagement-cloud-formerly-sap-emarsys&focus%5B%5D=joy-loyalty)

**Sponsored**

### Vyond

Vyond is an all-in-one AI video platform designed to empower organizations in creating secure, compliant, and engaging business content at scale. With a history spanning over 15 years, Vyond has established itself as a trusted solution for more than 20,000 companies, including 65% of the Fortune 500. Vyond is particularly suited for enterprises looking to enhance their internal communications, training programs, sales enablement, and marketing efforts through high-quality video content. Vyond serves a diverse range of use cases. It is particularly beneficial for companies aiming to streamline onboarding processes, improve training completion rates, and enhance compliance training. By integrating seamlessly with existing tools such as Slack, Learning Management Systems (LMS), and Customer Relationship Management (CRM) systems, Vyond allows employees to create brand-safe content without the need to switch between multiple applications. This integration not only fosters a more efficient workflow but also ensures that video content aligns with organizational branding and compliance standards. Key features of Vyond include AI avatars, AI-assisted scripting, instant translation, and text-to-speech capabilities, which collectively enhance the video creation process. Users can develop custom characters and utilize various animation styles, including animated, photorealistic, mixed-media, and live-action formats, all within a single platform. This versatility allows organizations to cater to different audience preferences and learning styles, making their content more engaging and effective. Additionally, Vyond’s SCORM-compliant LMS integration ensures that training materials can be easily tracked and measured, providing valuable insights into employee engagement and learning outcomes. Vyond stands out in the market by simplifying the technology stack for enterprises while expanding their creative capabilities. The platform’s focus on measurable outcomes—such as faster onboarding, higher training completion, and improved sales enablement—enables organizations to track return on investment (ROI) within their existing systems of record. This emphasis on data-driven results allows businesses to make informed decisions about their video content strategies and optimize their communication efforts. With a commitment to ongoing innovation and customer trust, Vyond is dedicated to evolving its platform to meet the needs of modern enterprises. By bringing next-generation AI capabilities into a compliant and governed environment, Vyond enables organizations to create content more efficiently, communicate more effectively, and reduce their reliance on fragmented solutions. This positions Vyond as a comprehensive tool for any organization looking to leverage video as a key component of their business strategy.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1188&secure%5Bchosen_at%5D=2026-08-14T22%3A24%3A36Z&secure%5Bdisplayable_resource_id%5D=1006582&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=7533&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=7533&secure%5Bresource_id%5D=1188&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Floyalty-management%3FhsCtaTracking%3D702b72b3-ac40-4620-a8c7-29e6e13ecc14%257C745c13be-6479-4ff0-95d4-a109503854d5%26page%3D16&secure%5Btoken%5D=6808eb5cf7971dd729b977125ccc5d2220698fd693dadad34d55a8da108a7deb&secure%5Burl%5D=https%3A%2F%2Fthink.vyond.com%2Fsignup%3Futm_source%3Dg2%26utm_medium%3Dppc%26utm_campaign%3Dfree_trial&secure%5Burl_type%5D=free_trial)

### [Easy Loyalty & Rewards](https://www.g2.com/products/easy-loyalty-rewards/reviews)

Easy Loyalty & Rewards is an all-in-one loyalty and rewards solution built for Shopify merchants to boost customer retention and repeat purchases. With points, referrals, discounts, and VIP perks, Easy Loyalty & Rewards helps brands turn one-time shoppers into lifelong customers. Designed for ease of use, it integrates seamlessly with Shopify, empowering merchants to launch and manage engaging loyalty programs without technical hassle.

#### Who Is the Company Behind Easy Loyalty & Rewards?

- **Seller:** [Easy Subscription](https://www.g2.com/sellers/easy-subscription)
- **Year Founded:** 2023
- **HQ Location:** Middletown, US
- **Twitter:** @easysubsapp  
11 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=737969bf2b4827013de06a4735fdf059e3b6b0cd9441918ceea072631d6d8575&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Feasy-subscription%2F&secure%5Burl_type%5D=linkedin_company_website)  
76 employees on LinkedIn®

### [eazipoints](https://www.g2.com/products/eazipoints/reviews)

Eazipoints platform offering great features to Merchants; Full Fledged Customer Management, Customizable Loyalty Program, Product Inventory Management, Text/ email automated Marketing Campaign, Appointment Booking, Invoicing, Smart Analytics , Digital Coupon, and Staff Management.

#### Who Is the Company Behind eazipoints?

- **Seller:** [Eazipoints Systems Private Ltd](https://www.g2.com/sellers/eazipoints-systems-private-ltd)
- **HQ Location:** N/A
- **Twitter:** @eazipoints  
17 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Eber](https://www.g2.com/products/eber/reviews)

Eber is a Loyalty Marketing Platform. Trusted by hundreds of businesses worldwide, enabled businesses of all sizes to build loyalty programs that connect and retain their customers. Provides a suite of ready-to-use solutions for brands to start engaging customers, drive repeat sales, and build a bigger loyalty customer base. Leverage 50+ integrations with the shopping cart, POS, and payment gateway. No matter how big or small your business is, Eber plans to fit your needs. • Loyalty made simple: Whether you're a retailer, F&B, hotel or e-commerce • Built for businesses of all sizes: No matter how big or small your business is • Get started in days: Setup is fast and easy. Support and playbooks ready • Keep track of everything: All of your data is in one place • Ready integration: Integrates seamlessly with your existing systems Core Product • Loyalty: Harness the power of the points and rewards system to seamlessly manage a loyalty program, mirroring the success of major brands. • Marketing: Empower brands with a suite of listening, feedback, referral, and gamification solutions, enabling deeper engagements. • Platform: The robust CRM provides a complete, 360-degree view of profiles, spending habits, and previously hidden customer insights. • Commerce: Sell paid memberships, gift cards, or packages to generate revenue in advance and ensure the best customers buy repeatedly. • Messaging: Send automated emails or SMS to engage with customers. Never miss an opportunity to build a lasting connection by engaging with customers at the right time.

#### Who Is the Company Behind Eber?

- **Seller:** [eber.co](https://www.g2.com/sellers/eber-co)
- **Year Founded:** 2015
- **HQ Location:** Singapore, SG
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=307353fc9b09c88b387dbe0ceeba80e7d5e0b52089b3aa310914259b213b1158&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F13219800%2F&secure%5Burl_type%5D=linkedin_company_website)  
39 employees on LinkedIn®

### [Éclat Loyalty](https://www.g2.com/products/eclat-loyalty/reviews)

Éclat Loyalty est une plateforme de fidélisation digitale pensée pour les commerces de proximité : salons de coiffure, instituts de beauté, boulangeries, restaurants et autres commerces de quartier. Le commerçant crée sa carte de fidélité en quelques minutes : nombre de tampons requis, récompense, couleurs à son image. Ses clients scannent un QR code une seule fois pour s'inscrire, et la carte vit sur leur téléphone, sans application à télécharger. À chaque visite, un scan de deux secondes ajoute un tampon, avec un délai automatique entre deux tampons pour empêcher les abus. Côté commerçant : notifications push automatiques, statistiques en temps réel, plusieurs programmes en parallèle, comptes employés, export CSV, le tout depuis un tableau de bord simple. Les données sont hébergées en France et conformes au RGPD. Tarif unique : 9,99 €/mois ou 99 €/an, essai gratuit de 14 jours sans carte bancaire, résiliable à tout moment.

#### Who Is the Company Behind Éclat Loyalty?

- **Seller:** [Eclat Loyalty](https://www.g2.com/sellers/eclat-loyalty)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Ekoma](https://www.g2.com/products/ekoma/reviews)

Ekoma is an Incentive Marketing Platform that provides two complementary modules to create a deep customer experience towards loyalty and advocacy.

#### Who Is the Company Behind Ekoma?

- **Seller:** [Ekoma](https://www.g2.com/sellers/ekoma)
- **Year Founded:** 2019
- **HQ Location:** San Diego, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3e92059e4842ab5ecbe8043c0d68a441d91b1820ed7d9671e471caf6718378d6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fekoma-io&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [Enable3](https://www.g2.com/products/enable3/reviews)

Enable3 is the loyalty and retention platform for Shopify brands and digital products. Launch point-, discount-, tier-, and referral-based loyalty programs or a mix of the above in days. Pre-made expert-built program templates, built-in A/B testing, Klaviyo and other marketing integrations – intuitive and easy to set up for anyone, regardless of their technical skill.

#### Who Is the Company Behind Enable3?

- **Seller:** [NABL APPS](https://www.g2.com/sellers/nabl-apps)
- **Year Founded:** 2024
- **HQ Location:** Wilmington , US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7ff93b1060f9c3997beef2b442a4a95b904c9f5830f2b3c2ac23d145d87abd64&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fenable3-loyalty&secure%5Burl_type%5D=linkedin_company_website)  
8 employees on LinkedIn®

### [Engage](https://www.g2.com/products/engage-2020-08-02/reviews)

Engage is the only SaaS retail technology that uses Artificial Intelligence and Machine Learning to personalize customer experience using real-time behavioral data.

#### Who Is the Company Behind Engage?

- **Seller:** [Engage](https://www.g2.com/sellers/engage)
- **Year Founded:** 2017
- **HQ Location:** Miami, US
- **LinkedIn® Page:** [linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=204b9bf4a4f54237893278272eecea2b048be6a014b26e4d17ab10be15dfc32c&secure%5Burl%5D=https%3A%2F%2Flinkedin.com%2Fcompany%2Fengageyourbiz&secure%5Burl_type%5D=linkedin_company_website)  
50 employees on LinkedIn®

### [Engage:Value](https://www.g2.com/products/engage-value/reviews)

A Gift and Loyalty Card Software

#### Who Is the Company Behind Engage:Value?

- **Seller:** [EngageApps.io](https://www.g2.com/sellers/engageapps-io)
- **Year Founded:** 1997
- **HQ Location:** Orlando, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8f9c7903bb3086afdfd68bd82da17dd7dad2383fdbd59124cd404f3c7ce80302&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fengageapps-io&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Essential Loyalty](https://www.g2.com/products/essential-loyalty/reviews)

Essential Loyalty Program & Rewards turns first-time shoppers into lifelong fans! With customizable points, rewards program, referral program (points for referrals), VIP tiers, you can easily create a loyalty program with endless possibilities! Keep customers engaged, boost sales, and make loyalty fun with gamified rewards and exclusive perks. Essential Loyalty & Rewards makes it easy to build lasting customer relationships and grow your brand. Loyalty in product & cart pages, POS rewards. • Loyalty program with points, rewards program, referrals, VIP tiers, POS support. • Loyalty and Rewards program: earn points, discounts, or exclusive VIP perks. • VIP rewards program: offer exclusive perks with VIP tiers & loyalty rewards! • Referral Program: Refer a friend with referral link. Refer and earn discounts! • Friendly 24/7 support, multi language translation & smart tracking / analytics

#### Who Is the Company Behind Essential Loyalty?

- **Seller:** [Essential Apps](https://www.g2.com/sellers/essential-apps)
- **HQ Location:** United Kingdom of Great Britain
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fdd979ede579e2a2ad299a641328892f217c8fe50ec4200cbf9ded00b7177650&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fessential-applications-ltd&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [eWORDofMOUTH](https://www.g2.com/products/ewordofmouth/reviews)

eWORDofMOUTH (eWOM”) is the leading Cardless Loyalty, Referral, and Rewards System for national chains. The eWOM system is fully integrated to online ordering, mobile, and Point of Sale.

#### Who Is the Company Behind eWORDofMOUTH?

- **Seller:** [eWORDofMOUTH](https://www.g2.com/sellers/ewordofmouth)
- **Year Founded:** 2008
- **HQ Location:** Rancho Mirage, US
- **Twitter:** @e\_wordofmouth  
448 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=dce25f3f74b86ba46e8485e1e3f7d5466a6a99b0fa525bea9dca357dcc37ecdf&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2F200668&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

### [Exchange Solutions Inc](https://www.g2.com/products/exchange-solutions-inc/reviews)

Exchange Solutions is a leading North American SaaS provider of loyalty and personalized offer technology, helping midsize & enterprise retailers and B2B organizations drive customer engagement, retention, and profitable growth. The company’s modular, API-first platform enables brands to design, manage, and optimize end-to-end loyalty programs, personalized promotions, and customer incentives across digital and in-store channels. Exchange Solutions serves some of the largest and most sophisticated organizations in fuel & convenience, pharmacy, grocery, retail, and B2B, combining advanced data science, AI-driven decisioning, and deep domain expertise to deliver measurable commercial impact.

#### Who Is the Company Behind Exchange Solutions Inc?

- **Seller:** [Exchange Solutions](https://www.g2.com/sellers/exchange-solutions)
- **Year Founded:** 1996
- **HQ Location:** Boston, US
- **Twitter:** @ExchangeSolns  
244 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=134b3bd9dd849c062cc28b272a89d893540c78017283b2d125cb7ca882275e5a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fexchange-solutions&secure%5Burl_type%5D=linkedin_company_website)  
196 employees on LinkedIn®

### [Experts IN CLP](https://www.g2.com/products/experts-in-clp/reviews)

Experts IN Customer Loyalty Program Software can be used to retain and identify your loyal customers and their buying behaviors, expand your marketing strategy by customer analysis and excel in the competitive business environment.

#### Who Is the Company Behind Experts IN CLP?

- **Seller:** [Experts IN Solutions](https://www.g2.com/sellers/experts-in-solutions)
- **Year Founded:** 2008
- **HQ Location:** Chennai, IN
- **Twitter:** @theexpertsin  
4 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=699772a087f574839b96351e236adb56d50cbcf7408e08acd262d5b5f6ce39bc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2692712&secure%5Burl_type%5D=linkedin_company_website)  
23 employees on LinkedIn®

### [ezLoyalty](https://www.g2.com/products/ezloyalty/reviews)

ezLoyalty is an API-Centric Loyalty Platform for Enterprises that helps boost customer loyalty with ease! Get ready to increase profitability, deepen customer relationships, and improve customer retention with a cutting-edge & dynamic loyalty management system

#### Who Is the Company Behind ezLoyalty?

- **Seller:** [ezLoyalty](https://www.g2.com/sellers/ezloyalty)
- **HQ Location:** Sydney, AU
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ffef530c567055db2873ed946ac74d493f9af8c32abbf53bf4fc6fbde489a5f9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcustomerloyalty&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [FaveCard](https://www.g2.com/products/favecard/reviews)

FaveCard is a free digital loyalty card platform for local businesses. It replaces paper stamp cards with digital cards that customers add to Apple Wallet or Google Wallet with one tap — no app to download. Business owners design a card in 5 minutes, set rewards, share it via QR code or social media, and see who comes back from a dashboard. Staff use a mobile app to scan and stamp. Stay in touch with customers — send promotions and remind them to visit, directly to their phone. Built for cafes, restaurants, hair salons, barbers, nail salons, fitness studios, and any business with repeat customers. Free forever with unlimited customers and staff. Pro ($19/mo) adds custom branding and promotional campaigns.

#### Who Is the Company Behind FaveCard?

- **Seller:** [FaveCard](https://www.g2.com/sellers/favecard)
- **Year Founded:** 2024
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3ef12b028eaf14719edb0a3efe72ef961846c4744976cca297b64d757f78ef22&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffavecard%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [FellaFeeds](https://www.g2.com/products/fellafeeds/reviews)

Fellafeeds Digital Feedback App helps to enhance customer experience for the offline business like - Malls, Cinema halls, Airports and Hospitality Sector. We help these businesses in getting real-time actionable insights and analytics resulting in quick turnaround, faster response time, avoiding major PR disasters. Our platform also enables these offline businesses in connecting with their customers through online ads like Facebook, Google and LinkedIn and generate revenue using remarketing techniques. Our key clientele - GMR, Pacific Malls, Wave Cinemas, DLF Mall of India, Radisson, Fiitjee and 50+ other brands.

#### Who Is the Company Behind FellaFeeds?

- **Seller:** [Fellafeeds Pvt Ltd.](https://www.g2.com/sellers/fellafeeds-pvt-ltd)
- **Year Founded:** 2017
- **HQ Location:** Gurgaon , IN
- **Twitter:** @feedbackappFF  
16 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f20f416d9530a85af9dd98d4fe61c8af1c63cb35baceb0a758b7fb24fcf246ff&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffellafeeds%2F&secure%5Burl_type%5D=linkedin_company_website)  
9 employees on LinkedIn®

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[Browse Loyalty Management Themes](/categories/loyalty-management/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated October 3, 2024

Loyalty management software helps businesses create, manage, and analyze customer loyalty programs. These products allow businesses to identify either repeat customers or potential repeat customers, and then send them incentives such as discounts or rewards points so they return to that business. Loyalty management software is primarily leveraged by business-to-consumer (B2C) companies in the retail, e-commerce, travel, and hospitality industries. Marketing teams in these organizations use loyalty management software to boost customer retention, maximize repeat sales, and increase customer lifetime value (CLV).

If a business is having difficulty finding its target audience or demographic, loyalty management tools can help a marketing team narrow down the search and test different methods of bringing customers back to the business. This type of software can be implemented as a standalone marketing tool, an API, or an add-on for an all-in-one marketing platform. Many loyalty management tools include features of or integrate with [email marketing software](https://www.g2.com/categories/email-marketing) or [marketing automation software](https://www.g2.com/categories/marketing-automation), making it easy to identify loyal customers and send them promotions or rewards. Loyalty management software also integrates with [e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms) and [POS software](https://www.g2.com/categories/pos).

To qualify for inclusion in the Loyalty Management category, a product must:

- Enroll valuable, loyal, or interested customers in a loyalty program
- Allow for the configuration of one or more loyalty programs such as point-based, spend-based, tiered, paid, etc.
- Provide tools to communicate with loyal customers and distribute discounts, cashback, or other rewards
- Capture customer data including purchase history, membership status, and engagement with the loyalty program
- Integrate with other marketing or commerce software

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