# Best Loyalty Management Software - Page 15

## How Many Loyalty Management Software Products Does G2 Track?

**Total Products under this Category:** 451

### Category Stats (Aug 2026)

- **Average Rating:** 4.55/5 (↑0.02 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Dynamics (+2.16%) - Among all products in this category, Dynamics recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank Loyalty Management Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 15,800+ Authentic Reviews
- 451+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Loyalty Management Software
 ![G2 Grid® for Loyalty Management Software plotting products by satisfaction and market presence](https://www.g2.com/categories/loyalty-management/grids.png?focus%5B%5D=4746&focus%5B%5D=73864&focus%5B%5D=1219583&focus%5B%5D=58412&focus%5B%5D=158516&focus%5B%5D=1428937&focus%5B%5D=3571&focus%5B%5D=1424044)

Highlighted products: Smile.io, LoyaltyLion, Owner.com, Okendo, AdvantageClub.ai, Mastercard Offers, SAP Engagement Cloud (formerly SAP Emarsys), and Joy Loyalty.

Underlying data: [Grid® JSON](https://www.g2.com/categories/loyalty-management/grids.json?focus%5B%5D=smile-io&focus%5B%5D=loyaltylion&focus%5B%5D=owner-com&focus%5B%5D=okendo&focus%5B%5D=advantageclub-ai&focus%5B%5D=mastercard-offers&focus%5B%5D=sap-engagement-cloud-formerly-sap-emarsys&focus%5B%5D=joy-loyalty)

**Sponsored**

### Open Loyalty

Open Loyalty is your enterprise loyalty technology partner, focused on growing CLV and Profit Margin through a gamified loyalty engine, API-first technology, and loyalty program expertise drawn from 100+ successfully implemented loyalty programs - helping you build lasting customer habits, not just short-term sales spikes. Every year, Open Loyalty helps generate $4B+ in revenue through gamified loyalty programs. Heineken, JTI, INTERSPORT, ALDO and other market leaders from 30+ countries use Open Loyalty's API-first loyalty software to efficiently introduce loyalty and gamification mechanics into their ecosystems, without the resource strain of building from scratch. Gartner, Google, G2, and Deloitte recognized Open Loyalty for the scalability of its technology and readiness to support enterprise customers. As part of the OEX group, Open Loyalty benefits from a strong foundation of 15 companies, 4,000+ employees, €227 million in revenue, and €25 million in EBITDA in 2025.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1188&secure%5Bchosen_at%5D=2026-08-14T22%3A46%3A58Z&secure%5Bdisplayable_resource_id%5D=1188&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1188&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=59011&secure%5Bresource_id%5D=1188&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Floyalty-management%3FhsCtaTracking%3D702b72b3-ac40-4620-a8c7-29e6e13ecc14%257C745c13be-6479-4ff0-95d4-a109503854d5%26page%3D15&secure%5Btoken%5D=0b09808001c95e723e51b47a3ec31c176a4158da7b680d0178ecfb24e9a2eb83&secure%5Burl%5D=https%3A%2F%2Fwww.openloyalty.io%2F&secure%5Burl_type%5D=company_website)

### [Cockato](https://www.g2.com/products/cockato/reviews)

Cockato is a digital loyalty platform that enables businesses to create loyalty cards for Apple Wallet and Google Wallet without requiring customers to install a mobile app. Businesses can run points-based rewards, stamp cards, and membership programs that update in real time inside customers’ mobile wallets. Staff can scan loyalty card barcodes using the Cockato scanning app to add points or punches instantly at checkout. Cockato helps retailers, cafes, salons, gyms, clinics, and multi-location businesses improve customer retention by replacing plastic loyalty cards and traditional mobile-app loyalty programs with wallet-based loyalty experiences.

#### Who Is the Company Behind Cockato?

- **Seller:** [Cockato](https://www.g2.com/sellers/cockato)
- **HQ Location:** N/A
- **LinkedIn® Page:** [linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=20217f4681c426fb28091bb0c9a46feb48a9f9d6ad35e588c75035f4241a44aa&secure%5Burl%5D=https%3A%2F%2Flinkedin.com%2Fcompany%2Fcockato%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [ConnectUpz](https://www.g2.com/products/connectupz/reviews)

ConnectUpz is an easy to use platform for businesses to connect with customers through loyalty & rewards. Connect with your clients, Reward the way you want to & Measure useful analytical data (CRM). We are redefining customer loyalty by changing the way businesses communicate with their customers and increase repeat sales. Communicate Promotions Seamlessly. Increase Repeat Sales Easily. Know Your Customers Adequately.

#### Who Is the Company Behind ConnectUpz?

- **Seller:** [ConnectUpz](https://www.g2.com/sellers/connectupz)
- **Year Founded:** 2017
- **HQ Location:** Singapore, SG
- **Twitter:** @ConnectUpz  
250 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8061697007385af383d2d3da1bfbdcea7f92991405f419d7286007c8358f1850&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F13249569&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [Crowdsail](https://www.g2.com/products/crowdsail/reviews)

Crowdsail is a subscription-based product for surprising and delighting your fans through social networks. Manage your own surprise and delight strategy with digital tools and integrated fulfillment services to engage and deliver personalized gifts directly to your fans. Crowdsail makes it easy to quickly connect to your fans, putting brand and community managers in control.

#### Who Is the Company Behind Crowdsail?

- **Seller:** [Fooji](https://www.g2.com/sellers/fooji)
- **Year Founded:** 2015
- **HQ Location:** Lexington, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9faf28c866a82912512e724fb16ce67cca16243b69f994279b56ffba7a145f95&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffooji&secure%5Burl_type%5D=linkedin_company_website)  
47 employees on LinkedIn®

### [Csmart Customer Value Management (CVM)](https://www.g2.com/products/csmart-customer-value-management-cvm/reviews)

Csmart CVM is an AI-powered Customer Value Management platform designed to help telecoms and enterprises optimize customer relationships and drive revenue growth. It offers personalized engagement strategies, predictive analytics, and seamless omnichannel integration to enhance customer lifetime value. With features like tailored rewards, behavior intelligence, and marketing precision, Csmart CVM enables businesses to deliver targeted promotions and loyalty programs, fostering stronger customer connections and maximizing profitability.

#### Who Is the Company Behind Csmart Customer Value Management (CVM)?

- **Seller:** [CovalenseDigital Solutions](https://www.g2.com/sellers/covalensedigital-solutions)
- **HQ Location:** Bengaluru, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=94d55ef7ce00b696cf0c6b304777f3e2adc63a485ddb23edc2c7242bb0bf1a8d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcovalensedigital&secure%5Burl_type%5D=linkedin_company_website)  
545 employees on LinkedIn®

### [Currency Alliance](https://www.g2.com/products/currency-alliance/reviews)

Currency Alliance operates the Loyalty Ecosystem , a cloud-based platform enabling loyalty programs to connect with brands to issue, redeem and exchange loyalty currencies.

#### Who Is the Company Behind Currency Alliance?

- **Seller:** [Currency Alliance](https://www.g2.com/sellers/currency-alliance)
- **Year Founded:** 2015
- **HQ Location:** Barcelona, ES
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c25acf16eb2eb32b6cd1a711163e3f63781cb9f8e5a25989b7dd12fcdea8b1fd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10783642&secure%5Burl_type%5D=linkedin_company_website)  
10 employees on LinkedIn®

### [Customer-Brand Loyalty Software](https://www.g2.com/products/customer-brand-loyalty-software/reviews)

Customer-Brand Loyalty Software is an online software which can be accessed and operated from any part of the world with an internet connectivity. This primarily aims at increasing the usage rate of your products or services by creating a rapport between you and your client.

#### Who Is the Company Behind Customer-Brand Loyalty Software?

- **Seller:** [Gvssolutions](https://www.g2.com/sellers/gvssolutions)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c07da281c79a74e89a03b54b68677e306109a6a159f18138930285ccfed00c63&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgvs-solutions%2F&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

### [CXForge](https://www.g2.com/products/cxforge/reviews)

CXForge is an enterprise loyalty & CDP platform that helps brands turn everyday interactions into measurable growth. Launch configurable programs fast with points, tiers, gamification, referrals, and even coalition models. Personalize at scale with 360° customer profiles, smart segments, and automated journeys across email, SMS, mobile app, digital wallet, and storefront widgets. Real-time analytics, fraud & audit controls, and out-of-the-box integrations (e.g., Shopify, myPOS, SendGrid, Twilio, and open APIs) keep performance and governance tight. Built for engagement and retention, CXForge powers data-driven campaigns that increase repeat purchases and lifetime value for retailers, QSRs, fashion, e-commerce, travel, and more.

#### Who Is the Company Behind CXForge?

- **Seller:** [CXForge](https://www.g2.com/sellers/cxforge)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2accf1aabc09b61c08c250d4e0e61bc97e9cca658fd64af73867c9f73f35da42&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcxforge%2F&secure%5Burl_type%5D=linkedin_company_website)  
8 employees on LinkedIn®

### [cxloyalty](https://www.g2.com/products/cxloyalty/reviews)

cxLoyalty, a JPMorgan Chase company, is a leading provider of loyalty technology services. We design, administer, fulfill and deliver market leading loyalty programs for our respected clients and...

#### Who Is the Company Behind cxloyalty?

- **Seller:** [Connexions Loyalty](https://www.g2.com/sellers/connexions-loyalty)
- **Year Founded:** 1981
- **HQ Location:** Stamford, Connecticut, United States
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d2f7615f8096c553b92415cecf8347a3488f3418945be84d30c498aafd3a3912&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcxloyalty%2F&secure%5Burl_type%5D=linkedin_company_website)  
962 employees on LinkedIn®

### [Dashible](https://www.g2.com/products/dashible/reviews)

Dashible helps local retailers find new customers find new customers and keep them coming back via our integrated deals, contactless loyalty cards and SMS marketing platform.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Dashible?

- **Seller:** [Dashible](https://www.g2.com/sellers/dashible)
- **Year Founded:** 2019
- **HQ Location:** New York, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9be05db9df829141bce676102efe6c86bb2d802f6b90b9b97ff4516b0e371efe&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdashible&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of Dashible?

**["Dashible - Pros and Cons of the Rising Start-up"](https://www.g2.com/survey_responses/dashible-review-8746834)**

**Rating:** 4.5/5.0 stars

_— Eddy N._

[Read full review](https://www.g2.com/survey_responses/dashible-review-8746834)

### [Data Mocha](https://www.g2.com/products/data-mocha/reviews)

Data Mocha is a Business Intelligence (BI) software that transforms raw data into actionable insights. Designed to empower businesses, Data Mocha features intuitive data visualization, customizable dashboards, and robust analytics tools that streamline data-driven decisions. Its seamless integration with various data sources supports real-time analysis and reporting, ensuring up-to-date insights. Ideal for tracking KPIs, analyzing trends, and forecasting, Data Mocha simplifies complex data, allowing organizations to uncover hidden patterns, make accurate predictions, and drive meaningful performance improvements across departments. Features: Unified Data Hub: Input and manage your data seamlessly with versatile options tailored to your needs. Enhanced Business Integrity: Ensure data integrity with secure, customizable entry fields built for your business. Multi source input options: Input and manage your data seamlessly with versatile options tailored to your needs. Intuitive chat Interface: An AI chat interface that seamlessly guides users through insights effortlessly. Objective forecasting: Make informed decisions with AI-driven predictions that are both fair and transparent. Multi-tier data access: Access your data at every level swiftly, ensuring you never miss a beat. Tamper-Proof: Protect your data with tamper-proof security measures that guarantee accuracy. Task Tracking: Keep your projects on track with streamlined tracking tools designed for efficiency. Data Mocha is its AI-powered CEO bot, a tool designed for high-level decision-makers. The CEO bot fetches insights through an intuitive chat interface, providing quick access to essential metrics and recommendations without requiring users to navigate complex dashboards. It delivers tailored suggestions, trend forecasts, and instant answers to queries, helping leaders save time and focus on strategic priorities.

#### Who Is the Company Behind Data Mocha?

- **Seller:** [Data Mocha](https://www.g2.com/sellers/data-mocha)
- **Year Founded:** 2024
- **HQ Location:** Chennai, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ab6762eb66362ed1bb357e6c63392686839b266ea7861c46993a04aba2474deb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdata-mocha%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [Dexperien](https://www.g2.com/products/dexperien/reviews)

We help you convert new customers into returning customers and then into regular customers.

#### Who Is the Company Behind Dexperien?

- **Seller:** [Simon Systems](https://www.g2.com/sellers/simon-systems)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Digital Loyalty Card](https://www.g2.com/products/digital-loyalty-card/reviews)

We offer a digital platform to replace physical, paper-based, and plastic loyalty cards with mobile wallet-based passes (Apple Wallet/Google Pay). It facilitates customer retention through automated stamp cards, cashback, and push notifications to boost engagement without requiring users to download a separate app.

#### Who Is the Company Behind Digital Loyalty Card?

- **Seller:** [Byte Media](https://www.g2.com/sellers/byte-media)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Digital Loyalty Program](https://www.g2.com/products/vexion-cards-digital-loyalty-program/reviews)

solution that helps businesses create and manage reward systems, increase customer retention, and gather insights into purchasing behavior. It is designed for companies of all sizes—such as retail stores, cafés, or service providers—that want to replace traditional loyalty cards or cumbersome mobile apps with a more streamlined approach. Below are some of the key features and benefits that prospective users should know: - Reward Customization: Offer points, stamps, coupons, or discounts, all fully adaptable to your brand’s needs. - Digital Wallet Integration: Customers can add loyalty cards directly to Apple Wallet or Google Wallet, reducing the need for extra applications or physical cards. - Automated Notifications: Send push alerts about special promotions, new offers, or location-based deals, helping your business stay connected with customers. - Data Collection: Access real-time statistics and usage data to monitor engagement, track redemption, and make informed marketing decisions. - Implementation & Growth: Quick setup and minimal technical barriers, enabling businesses to focus on scaling and improving the overall customer experience. By combining flexibility, user-friendliness, and data insights, digital loyalty programs like VEXiON Cards help businesses drive repeat sales and foster long-term customer relationships.

#### Who Is the Company Behind Digital Loyalty Program?

- **Seller:** [VEXiON cards](https://www.g2.com/sellers/vexion-cards)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c4f7e6d1d2e717a77989007cc22275be8bb9819bc12c5c576b73e3ccb266571b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fvexioncards%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Digital Loyalty Software](https://www.g2.com/products/digital-loyalty-software/reviews)

Perkstar is a digital loyalty platform that helps small businesses boost repeat visits and customer retention with modern loyalty cards that live in Apple and Google Wallet. Designed for simplicity, Perkstar lets you create and manage stamp cards, memberships, rewards, and more — no apps or paper required. With automated Google review requests, customer insights, and powerful push notifications, Perkstar turns every visit into an opportunity to build lasting loyalty. Easy to set up and affordable to run, it’s loyalty software made for real businesses that want results, not complications.

#### Who Is the Company Behind Digital Loyalty Software?

- **Seller:** [Perkstar](https://www.g2.com/sellers/perkstar)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=090b6ef9e6b618da5df3aafc1b6815a34ea6eb0561be0030c58661a61bc09520&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fperkstar%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Eagle Eye AIR](https://www.g2.com/products/eagle-eye-air/reviews)

Eagle Eye is a leading SaaS technology company transforming marketing by creating digital connections that enable personalised performance marketing in real time through coupons, loyalty, apps, subscriptions and gift services. Eagle Eye AIR enables the secure issuance and redemption of digital offers and rewards at scale, across multiple channels, enabling a single customer view. We create a network between merchants, brands and audiences to enable customer acquisition, interaction and retention at lower cost whilst driving marketing innovation. The Company's current customer base comprises leading names in UK Grocery, Retail, Leisure and Food & Beverage sectors, including Asda, Sainsbury's, Tesco, Waitrose and John Lewis & Partners, Virgin Red, JD Sports, Pret A Manger, Greggs, Mitchells & Butlers, Pizza Express; in North America, Loblaws, Shoppers Drug Mart, Southeastern Grocers and Staples US Retail and in Australia & New Zealand, Woolworths Group and The Warehouse Group.

#### Who Is the Company Behind Eagle Eye AIR?

- **Seller:** [Eagleeye](https://www.g2.com/sellers/eagleeye)
- **Year Founded:** 2003
- **HQ Location:** Guildford, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9c2018156b687c192d6ceddb82f8401b12eb5678dff0b2de1a49ef68aa7887e9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Feagle-eye-solutions&secure%5Burl_type%5D=linkedin_company_website)  
579 employees on LinkedIn®
- **Ownership:** LON: EYE

- [‹ Prev ‹ Prev](/categories/loyalty-management?hsCtaTracking=702b72b3-ac40-4620-a8c7-29e6e13ecc14%7C9c60fd13-80a1-4a5e-9578-87a12f7abc75&order=g2_score&page=14#product-list)
- [1](/categories/loyalty-management?hsCtaTracking=702b72b3-ac40-4620-a8c7-29e6e13ecc14%7C9c60fd13-80a1-4a5e-9578-87a12f7abc75&order=g2_score#product-list)
- [2](/categories/loyalty-management?hsCtaTracking=702b72b3-ac40-4620-a8c7-29e6e13ecc14%7C9c60fd13-80a1-4a5e-9578-87a12f7abc75&order=g2_score&page=2#product-list)
- …
- [11](/categories/loyalty-management?hsCtaTracking=702b72b3-ac40-4620-a8c7-29e6e13ecc14%7C9c60fd13-80a1-4a5e-9578-87a12f7abc75&order=g2_score&page=11#product-list)
- [12](/categories/loyalty-management?hsCtaTracking=702b72b3-ac40-4620-a8c7-29e6e13ecc14%7C9c60fd13-80a1-4a5e-9578-87a12f7abc75&order=g2_score&page=12#product-list)
- [13](/categories/loyalty-management?hsCtaTracking=702b72b3-ac40-4620-a8c7-29e6e13ecc14%7C9c60fd13-80a1-4a5e-9578-87a12f7abc75&order=g2_score&page=13#product-list)
- [14](/categories/loyalty-management?hsCtaTracking=702b72b3-ac40-4620-a8c7-29e6e13ecc14%7C9c60fd13-80a1-4a5e-9578-87a12f7abc75&order=g2_score&page=14#product-list)
- 15
- [16](/categories/loyalty-management?hsCtaTracking=702b72b3-ac40-4620-a8c7-29e6e13ecc14%7C9c60fd13-80a1-4a5e-9578-87a12f7abc75&order=g2_score&page=16#product-list)
- [17](/categories/loyalty-management?hsCtaTracking=702b72b3-ac40-4620-a8c7-29e6e13ecc14%7C9c60fd13-80a1-4a5e-9578-87a12f7abc75&order=g2_score&page=17#product-list)
- [18](/categories/loyalty-management?hsCtaTracking=702b72b3-ac40-4620-a8c7-29e6e13ecc14%7C9c60fd13-80a1-4a5e-9578-87a12f7abc75&order=g2_score&page=18#product-list)
- [19](/categories/loyalty-management?hsCtaTracking=702b72b3-ac40-4620-a8c7-29e6e13ecc14%7C9c60fd13-80a1-4a5e-9578-87a12f7abc75&order=g2_score&page=19#product-list)
- …
- [30](/categories/loyalty-management?hsCtaTracking=702b72b3-ac40-4620-a8c7-29e6e13ecc14%7C9c60fd13-80a1-4a5e-9578-87a12f7abc75&order=g2_score&page=30#product-list)
- [31](/categories/loyalty-management?hsCtaTracking=702b72b3-ac40-4620-a8c7-29e6e13ecc14%7C9c60fd13-80a1-4a5e-9578-87a12f7abc75&order=g2_score&page=31#product-list)
- [Next › Next ›](/categories/loyalty-management?hsCtaTracking=702b72b3-ac40-4620-a8c7-29e6e13ecc14%7C9c60fd13-80a1-4a5e-9578-87a12f7abc75&order=g2_score&page=16#product-list)

Spotlight Categories

[Product Analytics Software](https://www.g2.com/categories/product-analytics)

[Voice Recognition Software](https://www.g2.com/categories/voice-recognition)

[Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking)

[Chatbots Software](https://www.g2.com/categories/chatbots)

[Travel Management Solutions](https://www.g2.com/categories/travel-management)

Similar Categories

- [Brand Advocacy](/categories/brand-advocacy)

- [Lead Generation](/categories/lead-generation)

[Browse Loyalty Management Themes](/categories/loyalty-management/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated October 3, 2024

Loyalty management software helps businesses create, manage, and analyze customer loyalty programs. These products allow businesses to identify either repeat customers or potential repeat customers, and then send them incentives such as discounts or rewards points so they return to that business. Loyalty management software is primarily leveraged by business-to-consumer (B2C) companies in the retail, e-commerce, travel, and hospitality industries. Marketing teams in these organizations use loyalty management software to boost customer retention, maximize repeat sales, and increase customer lifetime value (CLV).

If a business is having difficulty finding its target audience or demographic, loyalty management tools can help a marketing team narrow down the search and test different methods of bringing customers back to the business. This type of software can be implemented as a standalone marketing tool, an API, or an add-on for an all-in-one marketing platform. Many loyalty management tools include features of or integrate with [email marketing software](https://www.g2.com/categories/email-marketing) or [marketing automation software](https://www.g2.com/categories/marketing-automation), making it easy to identify loyal customers and send them promotions or rewards. Loyalty management software also integrates with [e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms) and [POS software](https://www.g2.com/categories/pos).

To qualify for inclusion in the Loyalty Management category, a product must:

- Enroll valuable, loyal, or interested customers in a loyalty program
- Allow for the configuration of one or more loyalty programs such as point-based, spend-based, tiered, paid, etc.
- Provide tools to communicate with loyal customers and distribute discounts, cashback, or other rewards
- Capture customer data including purchase history, membership status, and engagement with the loyalty program
- Integrate with other marketing or commerce software

Show More