# Best Location-Based Marketing Software - Page 5

## How Many Location-Based Marketing Software Products Does G2 Track?

**Total Products under this Category:** 69

### Category Stats (Aug 2026)

- **Average Rating:** 4.35/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Purple (+1.95%) - Among all products in this category, Purple recorded the largest rating increase compared to last month

_Last updated: August 07, 2026_

## How Does G2 Rank Location-Based Marketing Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 2,500+ Authentic Reviews
- 69+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Location-Based Marketing Software
 ![G2 Grid® for Location-Based Marketing Software plotting products by satisfaction and market presence](https://www.g2.com/categories/location-based-marketing/grids.png?focus%5B%5D=156591&focus%5B%5D=68287&focus%5B%5D=3571&focus%5B%5D=20375&focus%5B%5D=71241&focus%5B%5D=25947&focus%5B%5D=104479&focus%5B%5D=71240)

Highlighted products: SingleInterface, Validity Engage, SAP Engagement Cloud (formerly SAP Emarsys), Purple, Cisco Hyperlocation, Optimove (formely Kumulos), Radar, and Cisco Spaces.

Underlying data: [Grid® JSON](https://www.g2.com/categories/location-based-marketing/grids.json?focus%5B%5D=singleinterface&focus%5B%5D=validity-engage&focus%5B%5D=sap-engagement-cloud-formerly-sap-emarsys&focus%5B%5D=purple&focus%5B%5D=cisco-hyperlocation&focus%5B%5D=optimove-formely-kumulos&focus%5B%5D=radar-labs-inc-radar&focus%5B%5D=cisco-spaces)

**Sponsored**

### Stannp.com

Send personalized postcards, letters, and self-mailers to customers globally with production centres in US, Canada and Europe. Trigger automatically by your CRM, by customer behavior, or sent as one-off campaigns. We make direct mail as easy to manage as email and equally powerful. Replicate your email strategies with Direct Mail like: \* Recovering abandoned carts with personalized postcards \* Winning back churned customers with targeted offers \* Triggering transactional notifications and renewal reminders automatically \* Running seasonal campaigns to specific customer segments \* Complementing email and paid ads with a physical touchpoint that cuts through Built To Fit Your Existing Stack: Stannp.com integrates with HubSpot, Klaviyo, Zapier, and Make, so you can trigger direct mail from the tools you already use, without rebuilding your workflows. For teams who want full control, a powerful REST API enables custom automations and high-volume programmatic sending. Trusted, Secure and Compliant: Stannp.com is ISO 27001 certified, HIPAA compliant, and ICO registered, making it a reliable choice for businesses handling sensitive customer data across regulated industries including healthcare and financial services. US mailings are processed through a USPS CASS-certified platform; UK mailings as a Royal Mail approved provider. Both ensure address accuracy and maximum deliverability. Simple Enough For Marketers Powerful Enough For Developers: Whether you're uploading a list and sending your first campaign in minutes, or building automated multi-step journeys through the API, Stannp.com scales to how your team works. Live mail tracking, campaign reporting, and ROI measurement are built in from day one. Trusted by over 85,000 businesses across the US, UK, and Canada. Over 1 billion items sent since 2014.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1455&secure%5Bchosen_at%5D=2026-08-14T20%3A23%3A37Z&secure%5Bdisplayable_resource_id%5D=1455&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1455&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=49450&secure%5Bresource_id%5D=1455&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Flocation-based-marketing%3FhsCtaTracking%3Dd6f21546-022a-4b6f-a3a3-6394fa98fd5c%25257Ce80d7229-6c12-4afa-8d53-637ddf5dc999%26page%3D5&secure%5Btoken%5D=0dd500c9311e89e38f91fa70e3307dfb1da097f4e0c1620eaef19ee4dd98cc13&secure%5Burl%5D=https%3A%2F%2Fwww.Stannp.com%2Fus%3Fsource%3DG2&secure%5Burl_type%5D=custom_url)

### [Locality AI](https://www.g2.com/products/locality-ai-locality-ai/reviews)

Locality AI builds custom AI systems for enterprise GTM teams. We replace expensive data platforms like ZoomInfo ($35K–$180K/year) with bespoke intelligence systems that deliver 70–95% cost savings, 20 enriched fields per account, and 2-week delivery.

#### Who Is the Company Behind Locality AI?

- **Seller:** [Locality AI](https://www.g2.com/sellers/locality-ai-422774c8-a4ad-470e-b5e5-08dbc824eb83)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3f409806dcf066012a5dfb73c98196a8775222a82c626cb56b0c7a96106f6edb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Flocality-ai%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Localyn](https://www.g2.com/products/localyn/reviews)

Localyn helps cafes and restaurants manage food safety, loyalty, WhatsApp messaging and compliance from one place.

#### Who Is the Company Behind Localyn?

- **Seller:** [Localyn](https://www.g2.com/sellers/localyn)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Localyzer Platform](https://www.g2.com/products/localyzer-platform/reviews)

Product Description Localyzer is a Germany-based SaaS platform built for multi-location businesses, franchises, and enterprises that manage local marketing across multiple locations. Headquartered in south Germany and Berlin, Localyzer was founded to solve a core challenge in digital advertising: how to efficiently run hyperlocal campaigns at scale without losing brand consistency or operational control. Today, Localyzer powers location-based marketing for clients across Europe, helping them run smarter and more impactful campaigns—automated, measurable, and locally relevant. The platform enables companies to centrally create, manage, and optimize local advertising campaigns across multiple digital channels including Google Ads, Facebook, Instagram, Youtube and more. With Localyzer, each location gets its own personalized ad creatives and landing pages: auto-generated and ready to launch in just a few clicks. Campaigns can be managed centrally or in collaboration with local teams, thanks to a flexible permission and co-funding system. Localyzer also includes built-in performance dashboards to monitor results across all campaigns and locations in real time. Localyzer helps brands bridge the gap between centralized strategy and local execution. It simplifies marketing workflows, eliminates manual processes, and ensures that every ad euro delivers maximum local relevance. Whether you manage 20 locations or 2,000, Localyzer transforms your digital presence from fragmented to high-performing—without the operational headache. Value Proposition Localyzer is not just another ad tool—it’s your command center for local online marketing at scale. What makes us different? • Purpose-built for multi-location businesses: Unlike generic ad managers, Localyzer is built from the ground up for companies that need to localize campaigns for dozens—or thousands—of locations. • Automated content creation: From headlines to images to dynamic landing pages, everything is personalized and brand-safe, without manual work. • True multichannel orchestration: Run unified campaigns across Google, Meta, Instagram, Youtube and more—without switching tools. • Cooperative campaign funding: Let local managers contribute to campaigns with their own budgets—while you maintain central control. • White-label ready: Enterprises, Franchises and resellers can fully brand the platform for client use. • API-first integration: Easily connect with existing systems, intranets, CRMs, and reporting systems. With Localyzer, you don’t just run ads—you build scalable, consistent, and hyperlocal marketing machines that convert better and cost less.

#### Who Is the Company Behind Localyzer Platform?

- **Seller:** [Localyzer](https://www.g2.com/sellers/localyzer)
- **Year Founded:** 2017
- **HQ Location:** Winnenden, DE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1491687840c1049b18d9177a124e68535ff2b93df67d14d4ef101cf52cbe4a66&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Flocalyzer-gmbh%2F&secure%5Burl_type%5D=linkedin_company_website)  
15 employees on LinkedIn®

### [OMlocal!](https://www.g2.com/products/omlocal/reviews)

"OMlocal! GmbH is a company specializing in local marketing solutions for multi-location businesses. Its software helps manage location data, optimize local SEO, handle online listings, reputation management, store finders, and local ads. The platform ensures accurate business information, improves search rankings, and simplifies customer review management. OMlocal! also offers reporting tools to monitor performance and optimize local marketing strategies effectively."

#### Who Is the Company Behind OMlocal!?

- **Seller:** [OMlocal!](https://www.g2.com/sellers/omlocal)
- **HQ Location:** Duisburg, DE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=53fd68a6e30bbb993fe9f4fd18543ad303eb29a3f11b8d90b064b7a95ee60c33&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fomlocal%2F&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

### [omniPass](https://www.g2.com/products/omnibasis-inc-omnipass/reviews)

Mobile wallet platform to engage with your customers on the go with no monthly fees. Create and manage Apple Wallet and Google Pay passes with dynamic updates and lock screen notifications for coupons, offers, loyalty cards, gift cards, tickets, digital wallets and more. omniPass powers a new channel to engage with your customers on Mobile omniPass is Omnibasis's enterprise software as a service that enables businesses and professionals, large and small, to create and manage Apple Wallet and Google Pay passes. Using omniPass, we enable businesses with the technology and tools to deploy cloud-based Mobile marketing and Ecommerce on Apple and Android phones with dynamic updates and lock screen notifications with rich feature sets that includes coupons, offers, loyalty cards, gift cards, tickets, digital wallets and more, without the costs and challenges associated with building and maintaining their own infrastructure. Unleash the power and capabilities of powerful mobile wallet pass distribution platform with Omnibasis. omniPass is a mobile wallet pass distribution platform and a software service that enables businesses to create, distribute, and manage digital passes that can be stored in mobile wallets like Apple Wallet and Google Pay. These passes can contain various types of information, such as loyalty cards, coupons, event tickets, boarding passes, and more. omniPass offers the key features and capabilities of a mobile wallet pass distribution platform. Pass creation omniPass offers a user-friendly interface to create and design digital passes with customizable templates, images, and text fields. Pass distribution omniPass provides multiple distribution options, such as email, SMS, social media, and QR code, to distribute passes to customers. Pass management omniPass allows businesses to manage passes in real-time, update the pass content, change expiration dates, and monitor pass usage. Analytics and reporting omniPass offers analytical tools to track pass performance, including the number of passes created, distributed, redeemed, and expired. Integration omniPass integrates with all other Omnibasis products, such as CRM, Loyalty, eCommerce and payment gateways, to streamline pass distribution and data management. Security omniPass ensures the security of customer data and pass content, including encryption and compliance with industry standards like PCI DSS. Support omniPass provides comprehensive support to customers, including technical assistance, training, and documentation. omniPass mobile wallet pass distribution platform enables businesses with a convenient and cost-effective way to engage customers, increase loyalty, and drive sales using mobile wallet technology. Start with omniPass FREE today.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate omniPass?

- **Quality of Support:** 8.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind omniPass?

- **Seller:** [Omnibasis Inc.](https://www.g2.com/sellers/omnibasis-inc)
- **HQ Location:** N/A
- **Twitter:** @omnibasisinc  
23 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Medium, 50% Small

#### What Do G2 Reviewers Say About omniPass?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **secure logins** with omniPass, enjoying reduced password entry and compatibility across Windows devices.
- Users commend the **platform compatibility** of omniPass, facilitating secure logins across various Windows devices effortlessly.

##### Cons

- Users face **limited customization** options in omniPass, making it hard to tailor the experience to their needs.
- Users find the **limited customization** of omniPass restrictive, affecting their ability to tailor the product to their needs.
- Users find it hard to recover lost passwords, facing **limited customization** options in omniPass for their needs.

#### What Are Recent G2 Reviews of omniPass?

**["Create and manage digital passes Easily"](https://www.g2.com/survey_responses/omnipass-review-10401000)**

**Rating:** 5.0/5.0 stars

_— Pinal P._

[Read full review](https://www.g2.com/survey_responses/omnipass-review-10401000)

**["HR Analytics"](https://www.g2.com/survey_responses/omnipass-review-10409038)**

**Rating:** 4.5/5.0 stars

_— Swati B._

[Read full review](https://www.g2.com/survey_responses/omnipass-review-10409038)

### [PassKit](https://www.g2.com/products/passkit/reviews)

PassKit is a global mobile wallet pass platform, founded in 2012, that lets teams design, issue, update, and analyze Apple Wallet and Google Wallet passes. With PassKit you launch digital loyalty and membership cards, coupons, tickets, gift cards, and more, then keep them current with real‑time updates, automations, and analytics. KEY FEATURES AND FUNCTIONALITY Teams use PassKit to design, issue, update, and analyze wallet passes at scale. The platform includes: • A visual pass designer and templates • Distribution via SmartPass links / QR codes / email / CSV / API • Real‑time pass updates (fields, imagery, barcodes/QR) • Single‑use and multi‑use pass types, • Location/time relevance for lock‑screen engagement. • PassReader (iOS/Android) for scanning and validation at the door or point of sale. • Integration with Zapier, Make, Stripe, and many more. • APIs and developer SDKs, with gRPC as the recommended interface for high performance integrations and real time updates. WHY TEAMS CHOOSE PASSKIT • No‑app deployment: Launch in days, not months. • Built to integrate: API, webhooks, and no‑code connectors. • Proven at scale: Flexible usage‑based pricing (with a 45 day free trial), built-in volume discounts, and a 99.5% uptime SLA. • Measurable impact: Wallet‑native presence boosts repeat visits and redemption while giving you first‑party engagement data

#### Who Is the Company Behind PassKit?

- **Seller:** [PassKit](https://www.g2.com/sellers/passkit-f83ae57c-4219-4bae-b7be-becc30909d06)
- **Year Founded:** 2012
- **HQ Location:** Wilmington, US
- **Twitter:** @loopyloyalty  
1,534 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b71ce90e0a6f60ec9305b1d686711f6888927f7ed2151ef9fea091dea0c89835&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpasskit%2F&secure%5Burl_type%5D=linkedin_company_website)  
8 employees on LinkedIn®

### [PlaceZap](https://www.g2.com/products/placezap/reviews)

PlaceZap is a no-download interactive location experience platform that turns any venue, campus, or event space into a guided exploration with photo challenges, scoring, and instant team competition. Hosts build experiences through a browser-based builder, and players join with a 5-digit code on any device. Used by tourism operators, event coordinators, and corporate facilities teams who want zero-friction engagement without app store installs.

#### Who Is the Company Behind PlaceZap?

- **Seller:** [Yellow Moon Software](https://www.g2.com/sellers/yellow-moon-software)
- **Year Founded:** 2025
- **HQ Location:** Altamonte Springs, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1258a7488735e51c42e4e954749560b12d586b06885f067aa696bf6c8ce5f807&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fyellow-moon-software%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Pragma (formerly Logisy)](https://www.g2.com/products/pragma-formerly-logisy/reviews)

The 'D2C Operating System' for Indian D2C Ecommerce Brands - An all encompassing system that enables D2C brands to perform all their operations (end-to-end) from one single place. Be it Automated Return Management, Checkout System, RTO Management Suite, Omnichannel CRM, WhatsApp Business Suite, Logistics Management, Journey/Marketing Solution, or AI-enabled Automations.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Pragma (formerly Logisy)?

- **Seller:** [Pragma (formerly Logisy)](https://www.g2.com/sellers/pragma-formerly-logisy)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1402ca431926239c761a594841c06da961af4ad1643eba47327d220e337ba895&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbepragmadotai%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Do G2 Reviewers Say About Pragma (formerly Logisy)?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **effective automation** provided by Pragma, enhancing business growth through tailored technology solutions.
- Users value the **collaborative approach** of Pragma, ensuring tailored automation solutions that effectively address business challenges.
- Users value Pragma's **deep understanding of business challenges** , enhancing collaboration and driving meaningful impact through tailored solutions.
- Users value Pragma's **collaborative approach** , effectively addressing business challenges and driving meaningful growth through tailored solutions.
- Users appreciate the **genuine support and collaboration** from Pragma, enhancing their business growth through tailored solutions.

#### What Are Recent G2 Reviews of Pragma (formerly Logisy)?

**["Reliable Growth Partner with Powerful Automations"](https://www.g2.com/survey_responses/pragma-formerly-logisy-review-11770217)**

**Rating:** 5.0/5.0 stars

_— Verified User in Retail_

[Read full review](https://www.g2.com/survey_responses/pragma-formerly-logisy-review-11770217)

### [Qujam](https://www.g2.com/products/qujam/reviews)

Qujam allows an business to run their own geofence advertising campaigns without any minimums. This DIY geofence advertising platform uses GPS data to targets devices which have been in a hyper-specific location and then services those devices display, OTT/CTV, video pre-roll, and digital audio ads for the next 30 days. Registration is free and you get a live reporting dashboard and the ability to pay with a credit card.

**Average Rating:** 4.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Qujam?

- **Quality of Support:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Qujam?

- **Seller:** [Qujam Holdings](https://www.g2.com/sellers/qujam-holdings)
- **Year Founded:** 2022
- **HQ Location:** Pittsburgh, PA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5275a2519cf9d9e5445332782341f24786692d90750e821c524652f34cba13b6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fqujam&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About Qujam?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ad blocking feature** of Qujam, facilitating seamless collaboration and campaign customization.
- Users value the **ease of collaboration** in Qujam's campaign management, enhancing teamwork and ad implementation efficiently.
- Users appreciate the **simplicity of collaboration** with Qujam, enabling seamless teamwork on ad campaigns and quick implementation.
- Users value the **excellent customer support** of Qujam, enhancing their overall experience and collaboration on campaigns.
- Users love the **customizability** of Qujam, enabling unique ad campaigns that enhance collaboration and ease of use.

##### Cons

- Users often face **ad issue challenges** with Qujam's filtering system and inaccurate geofence feature affecting visibility.
- Users find the **filtering issues** frustrating, as advertisements often don't appear correctly and the geofence is inaccurate.
- Users experience **inaccuracy issues** with Qujam's filtering system and geofence feature, affecting advertisement visibility.
- Users have experienced **limited geotargeting** , leading to inaccuracies in ads displayed based on their location.
- Users are frustrated with the **poor search functionality** , as filtering issues lead to missing advertisements and inaccuracies.

#### What Are Recent G2 Reviews of Qujam?

**["Qujam - Ad Making Heaven"](https://www.g2.com/survey_responses/qujam-review-9148263)**

**Rating:** 4.0/5.0 stars

_— Rohan P._

[Read full review](https://www.g2.com/survey_responses/qujam-review-9148263)

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[Browse Location-Based Marketing Themes](/categories/location-based-marketing/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated December 3, 2024

Location-based marketing software, also known as proximity marketing software, enables businesses to send automated marketing messages to customers or prospects based on their geographic location and predefined target zones.

This type of software uses proximity beacons, Bluetooth low energy (BLE ) signals, Wi-Fi, and GPS-defined areas to identify when a customer or prospect is near a specific point of interest (POI). It then triggers the delivery of personalized, contextual marketing content to their mobile devices. With these tools, marketers can target the right customer, in the right place, at the right time, and encourage them to perform a desired action, such as visiting a store or making a purchase.

Location-based marketing software is typically used by businesses with brick-and-mortar locations, such as retail stores and restaurants. However, it can also be leveraged by larger organizations such as shopping malls, transport hubs, and event venues.

Marketers also use location-based marketing software to analyze the performance of a business’ proximity marketing campaigns, usually through tracking foot traffic or offering attribution features. Some [location intelligence software](https://www.g2.com/categories/location-intelligence) and [visitor behavior intelligence software](https://www.g2.com/categories/visitor-behavior-intelligence) offer location-based marketing tools to provide businesses with a holistic view of their location and visitor analytics.

Products in this category often identify users in geolocation by integrating with different technologies, such as [geofencing software](https://www.g2.com/categories/geofencing), Wi-Fi, and BLE beacons. As a result, location-based marketing software often integrates with or is provided as a feature of [guest Wi-Fi providers](https://www.g2.com/categories/guest-wi-fi-providers) and [mobile marketing software](https://www.g2.com/categories/mobile-marketing).

To qualify for inclusion in the Location-Based Marketing category, a product must:

- Provide tools to deliver real-time automated messages to users based on geolocation
- Identify prospects or customers within a specified geolocation through the use of geofencing, Wi-Fi, BLE beacons, or a similar geotargeting technology
- Analyze the performance of location-based marketing campaigns

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