# Best Lead Scoring Software *By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)* Lead scoring software is used by companies to determine the potential of each business opportunity. By using this type of software, companies can create scales and benchmarks to rank prospects against. A sales team’s time can be valuable and leads can be numerous, so lead scoring software can help teams focus on those lead opportunities that are most likely to convert into sales. Driving focus on high-potential leads can help salespeople save time they would have spent on less valuable leads, and with that time they can craft better messaging when approaching customers with higher probability to close. Before they score leads, companies need to capture them first. In order to deliver optimal results, lead scoring software needs to be used with software used by marketing and sales, such as [lead capture](https://www.g2.com/categories/lead-capture), [landing page builders](https://www.g2.com/categories/landing-page-builders), or [CRM](https://www.g2.com/categories/crm). To qualify for inclusion in the Lead Scoring category, a solution must: - Deliver features to create and manage ranking scales for leads based on company objectives and market position (for instance, a company focused on small-business customers from North America will not be interested in enterprise businesses from Europe) - Allow users to assign scores to leads based on predefined criteria like company size, location, budget, and revenue - Compare lead scores to company scales or benchmarks, and provide reporting and analysis that salespeople can use to determine which opportunities to pursue - Integrate with sales and marketing software solutions, as well as advanced [analytics](https://www.g2.com/categories/analytics) or [lead intelligence](https://www.g2.com/categories/lead-intelligence) - Provide options to easily export and import data to and from most popular file types (spreadsheets, text, PDF, etc.) ## Top Lead Scoring Software at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) | 4.4/5.0 (24,652 reviews) | Einstein-native lead scoring with Data-Cloud context | "[Powerful, Customizable Sales Platform—But Needs Onboarding to Tame Complexity](https://www.g2.com/survey_responses/agentforce-sales-formerly-salesforce-sales-cloud-review-12936463)" | | 2 | [Apollo.io](https://www.g2.com/products/apollo-io/reviews) | 4.7/5.0 (9,345 reviews) | AI-powered ICP scoring with buying-intent signals | "[Best value B2B prospecting tool on the market today](https://www.g2.com/survey_responses/apollo-io-review-12700971)" | | 3 | [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) | 4.5/5.0 (3,395 reviews) | Intent-driven lead scoring with firmographic enrichment | "[Amazing Platform That Helps Marketers Bridge the Gap with your Audience](https://www.g2.com/survey_responses/gtm-studio-powered-by-zoominfo-review-9742370)" | | 4 | [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) | 4.3/5.0 (1,422 reviews) | Intent-driven account scoring with buying stage prediction | "[A Great tool for finding your leads if you got some money](https://www.g2.com/survey_responses/6sense-revenue-marketing-review-12602909)" | | 5 | [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) | 4.4/5.0 (14,165 reviews) | Behavior-triggered lead scoring with automation workflows | "[Strong Automation Features With Some Scaling Challenges](https://www.g2.com/survey_responses/activecampaign-review-12798717)" | | 6 | [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) | 4.1/5.0 (2,830 reviews) | Zoho-native lead scoring with automated nurture workflows | "[Zoho is the read deal](https://www.g2.com/survey_responses/zoho-crm-review-13048075)" | | 7 | [6sense Sales Intelligence](https://www.g2.com/products/6sense-sales/reviews) | 4.0/5.0 (941 reviews) | Intent-driven account prioritization with anonymous buyer signals | "[Great way to capitalize on warm leads](https://www.g2.com/survey_responses/6sense-sales-intelligence-review-11449748)" | | 8 | [LeadSquared Sales CRM](https://www.g2.com/products/leadsquared-sales-crm/reviews) | 4.5/5.0 (291 reviews) | Lead scoring with activity-driven follow-up prioritization | "[Simplifies Lead Tracking Across Multiple Channels](https://www.g2.com/survey_responses/leadsquared-sales-crm-review-13040013)" | | 9 | [Vanillasoft](https://www.g2.com/products/vanillasoft/reviews) | 4.5/5.0 (711 reviews) | — | "[Efficient Call Management, Needs Better CRM Integration](https://www.g2.com/survey_responses/vanillasoft-review-12631060)" | | 10 | [WhatConverts](https://www.g2.com/products/whatconverts/reviews) | 4.9/5.0 (309 reviews) | Lead qualification feedback into ad platforms | "[WhatConverts has been great! It allows us to track conversions across multiple platforms!](https://www.g2.com/survey_responses/whatconverts-review-6796323)" | --- ## What Are the Most Common Questions About Lead Scoring Software? *AI-generated · Last updated: May 26, 2026* ### What Lead Scoring tools that eliminate shooting in the dark by showing which companies are quietly researching your solution? Based on G2 reviews, buyers often associate effective lead scoring with stronger visibility into account activity, buying signals, and prioritized outreach. According to verified users, 6sense Revenue Marketing is frequently described as helping teams identify accounts that are already researching solutions, while Agentforce Sales is praised for lead prioritization, automated qualification, and next-step guidance inside the sales workflow. G2 reviewers mention that Apollo.io also helps teams narrow outreach through filtering, enrichment, and intent-style signals that improve targeting. Across reviews, the biggest value comes from reducing guesswork, surfacing warmer opportunities earlier, and helping sales teams focus on accounts that appear more ready for engagement. ### Does Lead Scoring software actually improve sales efficiency or just add another complicated dashboard to check? Based on G2 reviews, lead scoring software can improve efficiency when it is tied closely to follow-ups, routing, and workflow automation rather than treated as a separate reporting layer. According to verified users, tools in this category help reduce manual admin work, prioritize hotter leads, and keep teams focused on accounts more likely to convert. G2 reviewers mention benefits like faster lead qualification, clearer pipeline visibility, and more consistent follow-up timing. At the same time, many reviewers also note that complexity, learning curves, and setup demands can make adoption harder if teams lack clean data or admin support. Overall, reviews suggest the software adds value when teams operationalize it, not when they only monitor dashboards. ### What Lead Scoring software most relied on by account executives and crm platforms developers for prospect prioritization? Based on G2 reviews, prospect prioritization is most often tied to platforms that combine scoring with CRM workflow, automation, and account insight. According to verified users, Agentforce Sales is widely used for lead prioritization, pipeline management, and automated next steps, especially by teams working inside a CRM-heavy environment. G2 reviewers mention 6sense Sales Intelligence and 6sense Revenue Marketing for surfacing in-market accounts, buying stages, and intent signals that help account executives focus outreach. Reviews also highlight ActiveCampaign for contact scoring and automation-driven prioritization in teams that need lead management alongside campaigns. The common pattern is reliance on tools that connect scoring directly to follow-up actions instead of keeping prioritization separate from daily selling work. ### Why do account executives struggle with steep learning curves and configuration complexity in Lead Scoring platforms? Based on G2 reviews, account executives often struggle when lead scoring platforms require extensive setup, data cleanup, or admin involvement before insights become useful. According to verified users, complexity usually shows up in workflow configuration, reporting, integrations, and interpreting scoring logic. G2 reviewers mention that platforms like Agentforce Sales and 6sense can feel powerful but overwhelming, especially for teams without dedicated operations support. Reviewers also call out cluttered interfaces, too many menus, and inconsistent data as barriers to confidence. In many reviews, the issue is not the concept of lead scoring itself but the effort required to tune models, trust the signals, and connect them cleanly to existing CRM and outreach processes. ### What most trusted Lead Scoring by account executives and sales managers based on user reviews? Based on G2 reviews, trust in lead scoring software comes from consistent prioritization, usable workflows, and signals that help teams act quickly. According to verified users, Agentforce Sales stands out because reviewers repeatedly mention lead prioritization, automated qualification, centralized pipeline visibility, and workflow support that sales teams can use day to day. G2 reviewers also describe Apollo.io as helpful for finding and prioritizing leads through filtering, enrichment, and outreach workflow support, while 6sense products are trusted for intent signals and in-market account visibility. Reviews suggest buyers trust tools most when the scoring feels connected to real selling outcomes like better focus, faster follow-up, and less wasted prospecting effort. **Here are some of the top-rated products on G2:** - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) – used for lead prioritization, automated qualification, and keeping pipeline activity organized in one place - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) – used to prioritize targeted leads with filters, enrichment, and outreach workflows for prospecting teams - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) – used to identify in-market accounts and intent signals so sales and marketing can focus on stronger opportunities ### What should sales teams evaluate when choosing Lead Scoring software with high per-user licensing and feature costs? Based on G2 reviews, sales teams should evaluate whether the platform’s lead scoring value outweighs its complexity, add-on costs, and support requirements. According to verified users, the biggest checkpoints are ease of setup, data quality dependence, integration with CRM and messaging tools, reporting usability, and whether automation actually reduces manual work. G2 reviewers mention that some platforms become expensive once advanced features, AI, integrations, or extra users are added. Reviews also suggest looking closely at onboarding demands, admin dependency, and whether standard support is sufficient for troubleshooting. Buyers tend to get the best outcomes when the software improves prioritization and follow-up consistency without creating a heavy operational burden. ### What Lead Scoring adoption patterns among account executives, SDRs, and sales managers at mid-market companies? Based on G2 reviews, adoption patterns usually differ by role. According to verified users, account executives tend to rely on lead scoring for account prioritization, timing outreach, and understanding buying signals before conversations. SDRs often use it for daily call lists, filtering hotter leads, and automating early-stage follow-ups. Sales managers appear to value it most for pipeline visibility, routing consistency, and team productivity tracking. G2 reviewers mention that mid-market adoption improves when lead scoring is embedded in existing CRM or outreach workflows instead of introduced as a stand-alone layer. Reviews also show that training, simple interfaces, and actionable alerts matter more for adoption than raw scoring sophistication alone. ### Which Lead Scoring platforms integrate with messaging platforms and CRM to automate lead prioritization across the sales cycle? Based on G2 reviews, Agentforce Sales is the strongest fit for this question because reviewers repeatedly mention CRM-centered lead prioritization plus integrations with tools like Slack, Outlook, Gmail, and broader workflow systems. According to verified users, it helps automate lead routing, follow-up activity, and pipeline updates while keeping account data centralized. G2 reviewers mention that this combination reduces manual work and helps sales teams act on prioritized leads faster across the sales cycle. Reviews of ActiveCampaign and Apollo.io also highlight integration value, but Agentforce Sales appears most consistently associated with CRM integration and automated prioritization workflows in the recent review set. ### What best Lead Scoring platforms for account executives focusing on companies actively researching solutions? Based on G2 reviews, account executives looking for active research signals often gravitate toward platforms that surface buying intent, website engagement, or higher-priority accounts. According to verified users, 6sense Revenue Marketing and 6sense Sales Intelligence are frequently used to identify accounts showing research activity, while Apollo.io is valued for targeting and enrichment workflows that support focused outbound. G2 reviewers also mention Agentforce Sales for AI-assisted lead prioritization and workflow support that helps reps act faster on warmer opportunities. Reviews suggest the best fit depends on whether teams need account-level intent visibility, direct CRM execution, or prospecting and outreach support in one place. **Here are some of the top-rated products on G2:** - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) – used to spot accounts already researching a category and prioritize outreach by buying stage signals - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) – used to prioritize leads and recommend next actions inside a centralized CRM workflow - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) – used for targeted prospecting with filtering, enrichment, and outreach tools that help reps focus on likely buyers ### What highest rated Lead Scoring platforms for reducing manual prospecting and automating repetitive sales tasks? Based on G2 reviews, the highest-rated lead scoring platforms for this need are the ones reviewers connect most directly to automation, reduced admin work, and faster prioritization. According to verified users, Agentforce Sales is repeatedly praised for automating qualification, follow-ups, routing, and record updates. G2 reviewers also highlight ActiveCampaign for automations, segmentation, and workflow-driven follow-up, while Apollo.io is valued for combining lead data, outreach, and prospecting workflows in one system. Across reviews, these products are associated with reducing repetitive tasks like manual tracking, list building, follow-up scheduling, and CRM upkeep so teams can spend more time on live selling conversations. **Here are some of the top-rated products on G2:** - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) – used to automate lead qualification, routing, CRM updates, and repetitive follow-up tasks - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) – used to automate follow-ups, segmentation, and customer communication workflows in one place - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) – used to reduce tool switching by combining lead discovery, enrichment, sequencing, and prospect outreach ## How Many Lead Scoring Software Products Does G2 Track? **Total Products under this Category:** 109 ### Category Stats (Jul 2026) - **Average Rating**: 4.48/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: Thryv (+0.05%) - Among all products in this category, Thryv recorded the largest rating increase compared to last month *Last updated: July 06, 2026* ## How Does G2 Rank Lead Scoring Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 72,100+ Authentic Reviews - 109+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Lead Scoring Software Is Best for Your Use Case? - **Leader:** [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - **Highest Performer:** [Vanillasoft](https://www.g2.com/products/vanillasoft/reviews) - **Easiest to Use:** [Vanillasoft](https://www.g2.com/products/vanillasoft/reviews) - **Top Trending:** [Actively AI](https://www.g2.com/products/actively-ai/reviews) - **Best Free Software:** [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) --- **Sponsored** ### Apollo.io Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first fully agentic GTM platform, transforming how revenue teams execute. Going beyond automation, Apollo’s intelligent agents actively drive results across the entire sales funnel – from prospecting to deal management – all in one place. Trusted by millions of users and hundreds of thousands of companies – including Anthropic, Autodesk, and Docusign – Apollo is making world-class go-to-market simple, intelligent, and accessible for all. Apollo serves sales development representatives, account executives, sales leaders, revenue operations, and marketing teams at B2B organizations of various sizes. Teams use Apollo to build and maintain target account lists, orchestrate outbound and inbound motions, manage opportunities, and understand which activities lead to qualified pipeline and closed revenue. Key capabilities include: Data and targeting: Access to a large B2B database with company and contact details, including firmographic, technographic, and buyer signal data, so users can define ideal customer profiles and create precise segments for outreach. Prospecting and enrichment: Tools to search, filter, and save prospect lists, plus enrichment workflows that keep contact and account records up to date in Apollo and connected systems such as CRM. Sales engagement: Multi-step, multi-channel sequences for email, calls, and tasks that standardize how reps follow up with prospects, with controls for timing, throttling, and deliverability. Agentic and AI-assisted workflows: Intelligent agents and AI features that help with account research, lead scoring, message generation, and next-step recommendations so reps can prioritize and personalize at scale. Deal and activity management: Basic CRM-style functionality for tracking opportunities, stages, activities, and notes, giving teams a single view of pipeline health and sales performance. By combining data, engagement, and deal execution in one platform, Apollo is designed to reduce the number of disconnected tools in a typical GTM stack and provide a consistent workflow for building pipeline and managing deals. This helps organizations improve data quality, increase seller productivity, and run more structured, measurable go-to-market programs. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=495&secure%5Bchosen_at%5D=2026-07-06T22%3A25%3A51Z&secure%5Bdisplayable_resource_id%5D=495&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=495&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=19743&secure%5Bresource_id%5D=495&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Flead-scoring%3Fpage%3D3%26segment%3Dall%26selected_view%3Dtrending&secure%5Btoken%5D=98f1fa2937c241af18532fb94eddd50b50c3beba0a376df9328a5b930e5b3a87&secure%5Burl%5D=https%3A%2F%2Fwww.apollo.io%2Fdemo%3Futm_source%3Dg2%26utm_medium%3Dcpc%26utm_campaign%3DG2Clicks%26utm_content%3Dtopic%26utm_term%3Dleadscoring&secure%5Burl_type%5D=custom_url) --- ## What Are the Top-Rated Lead Scoring Software Products in 2026? ### 1. [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) Accelerate revenue from pipeline to paycheck with Salesforce Sales Cloud - your complete growth platform that brings together the power of humans with agents at every step of the sales cycle. Boost productivity with automation and drive revenue with an integrated growth platform. The future of sales is here, and with Agentforce, we’re helping teams unlock their full potential - making them limitless. Build Pipeline Faster with AI Agents: Sales Agents Sales AI Sales Engagement Sales Programs Buyer Engagement Accelerate Productivity with Automation: Sales Data Sales Analytics Sales Team Productivity Revenue Intelligence Drive Revenue on an Integrated Platform: Revenue Lifecycle Management and CPQ Sales Performance Management Partner Relationship Management **Average Rating:** 4.4/5.0 **Total Reviews:** 24,652 **How Do G2 Users Rate Agentforce Sales (formerly Salesforce Sales Cloud)?** - **Analysis:** 8.6/10 (Category avg: 8.4/10) - **Conversion Viability:** 8.5/10 (Category avg: 8.2/10) - **Lead Opportunity:** 8.9/10 (Category avg: 8.8/10) - **Has the product been a good partner in doing business?:** 8.4/10 (Category avg: 9.1/10) **Who Is the Company Behind Agentforce Sales (formerly Salesforce Sales Cloud)?** - **Seller:** [Salesforce](https://www.g2.com/sellers/salesforce) - **Company Website:** https://www.salesforce.com/ - **Year Founded:** 1999 - **HQ Location:** San Francisco, CA - **Twitter:** @salesforce (579,511 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3185/ (83,223 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Executive, Account Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 46% Mid-Market, 34% Enterprise #### What Are Agentforce Sales (formerly Salesforce Sales Cloud)'s Pros and Cons? **Pros:** - Features (3167 reviews) - Ease of Use (2065 reviews) - Lead Management (2051 reviews) - Salesforce Integration (1615 reviews) - Efficiency (1214 reviews) **Cons:** - Limitations (1412 reviews) - Limited Features (1126 reviews) - Learning Curve (1092 reviews) - Not Intuitive (791 reviews) - Steep Learning Curve (717 reviews) ### What Do G2 Reviewers Say About Agentforce Sales (formerly Salesforce Sales Cloud)? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **feature-rich capabilities** of Agentforce Sales, facilitating seamless customer interactions and efficient workflows. - Users value the **ease of use** of Agentforce Sales, enabling seamless access to customer data and improved productivity. - Users value the **effective lead management** in Agentforce Sales, enhancing customer interactions and team collaboration. - Users highlight the **seamless Salesforce integration** that enhances productivity by providing vital information in one place. - Users value the **efficiency** of Agentforce Sales, seamlessly connecting sales performance tracking for enhanced productivity. **Cons:** - Users find the **setup complexity** and limitations on customization challenging, particularly for smaller teams with simpler needs. - Users find the **limited features** of Agentforce Sales requires time and expertise to set up effectively. - Users find the **learning curve steep** with complex setups and insufficient guidance on utilizing Sales Cloud effectively. - Users find Salesforce Sales Cloud to be **not intuitive** , leading to challenges in navigation and management for new users. - Users note a **steep learning curve** for configuration, making initial setup and building agents more difficult. #### What Are Recent G2 Reviews of Agentforce Sales (formerly Salesforce Sales Cloud)? **"[Make Sales Management Simple and Efficient](https://www.g2.com/survey_responses/agentforce-sales-formerly-salesforce-sales-cloud-review-13046068)"** **Rating:** 4.5/5.0 stars *— DEVIL u.* [Read full review](https://www.g2.com/survey_responses/agentforce-sales-formerly-salesforce-sales-cloud-review-13046068) --- **"[Powerful, Customizable Sales Platform—But Needs Onboarding to Tame Complexity](https://www.g2.com/survey_responses/agentforce-sales-formerly-salesforce-sales-cloud-review-12936463)"** **Rating:** 4.0/5.0 stars *— Samiksha R.* [Read full review](https://www.g2.com/survey_responses/agentforce-sales-formerly-salesforce-sales-cloud-review-12936463) --- #### What Are G2 Users Discussing About Agentforce Sales (formerly Salesforce Sales Cloud)? - [What is Salesforce Maps used for?](https://www.g2.com/discussions/salesforce-maps-what-is-salesforce-maps-used-for) - 2 comments - [What is the benefit of Salesforce CRM?](https://www.g2.com/discussions/what-is-the-benefit-of-salesforce-crm) - 7 comments - [What is Salesforce and CRM?](https://www.g2.com/discussions/what-is-salesforce-and-crm) - 3 comments - [What makes high velocity sales more powerful than ever?](https://www.g2.com/discussions/what-makes-high-velocity-sales-more-powerful-than-ever) - 1 comment - [How do I enable Inbox in Salesforce?](https://www.g2.com/discussions/how-do-i-enable-inbox-in-salesforce) - 4 comments ### 2. [Apollo.io](https://www.g2.com/products/apollo-io/reviews) Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first fully agentic GTM platform, transforming how revenue teams execute. Going beyond automation, Apollo’s intelligent agents actively drive results across the entire sales funnel – from prospecting to deal management – all in one place. Trusted by millions of users and hundreds of thousands of companies – including Anthropic, Autodesk, and Docusign – Apollo is making world-class go-to-market simple, intelligent, and accessible for all. Apollo serves sales development representatives, account executives, sales leaders, revenue operations, and marketing teams at B2B organizations of various sizes. Teams use Apollo to build and maintain target account lists, orchestrate outbound and inbound motions, manage opportunities, and understand which activities lead to qualified pipeline and closed revenue. Key capabilities include: Data and targeting: Access to a large B2B database with company and contact details, including firmographic, technographic, and buyer signal data, so users can define ideal customer profiles and create precise segments for outreach. Prospecting and enrichment: Tools to search, filter, and save prospect lists, plus enrichment workflows that keep contact and account records up to date in Apollo and connected systems such as CRM. Sales engagement: Multi-step, multi-channel sequences for email, calls, and tasks that standardize how reps follow up with prospects, with controls for timing, throttling, and deliverability. Agentic and AI-assisted workflows: Intelligent agents and AI features that help with account research, lead scoring, message generation, and next-step recommendations so reps can prioritize and personalize at scale. Deal and activity management: Basic CRM-style functionality for tracking opportunities, stages, activities, and notes, giving teams a single view of pipeline health and sales performance. By combining data, engagement, and deal execution in one platform, Apollo is designed to reduce the number of disconnected tools in a typical GTM stack and provide a consistent workflow for building pipeline and managing deals. This helps organizations improve data quality, increase seller productivity, and run more structured, measurable go-to-market programs. **Average Rating:** 4.7/5.0 **Total Reviews:** 9,345 **How Do G2 Users Rate Apollo.io?** - **Analysis:** 8.8/10 (Category avg: 8.4/10) - **Conversion Viability:** 8.5/10 (Category avg: 8.2/10) - **Lead Opportunity:** 8.9/10 (Category avg: 8.8/10) - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10) **Who Is the Company Behind Apollo.io?** - **Seller:** [Apollo.io](https://www.g2.com/sellers/apollo-io) - **Company Website:** https://www.apollo.io/ - **Year Founded:** 2015 - **HQ Location:** San Francisco, CA - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Executive, Business Development Manager - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 67% Small-Business, 29% Mid-Market #### What Are Apollo.io's Pros and Cons? **Pros:** - Ease of Use (1587 reviews) - Lead Generation (1349 reviews) - Features (1321 reviews) - Helpful (1317 reviews) - Time-saving (1123 reviews) **Cons:** - Missing Features (559 reviews) - Inaccurate Data (469 reviews) - Learning Curve (458 reviews) - Limited Features (431 reviews) - Data Inaccuracy (420 reviews) ### What Do G2 Reviewers Say About Apollo.io? *AI-generated summary from verified user reviews* **Pros:** - Users find Apollo.io **easy to use** , praising its intuitive UI and seamless integration of features. - Users benefit from **efficient lead generation** with Apollo.io, simplifying outreach and maximizing sales potential. - Users value Apollo.io for its **comprehensive database and seamless LinkedIn integration** , enhancing efficiency in prospecting. - Users find the **mass outbound automation** of Apollo.io incredibly efficient, saving significant time in their outreach efforts. - Users love the **time-saving automation** of Apollo.io, streamlining prospecting and outreach for increased productivity. **Cons:** - Users wish for improved **feature offerings** in Apollo.io, like multiple CRM integrations and better automation options. - Users experience issues with **data inaccuracy** on Apollo.io, requiring manual verification and causing potential outreach errors. - Users criticize the **steep learning curve** of Apollo.io, often finding the UI confusing and unintuitive. - Users express concern over **limited features** , such as CRM integration and sequence restrictions in lower-tier plans. - Users face challenges with **data inaccuracy** , encountering outdated or incorrect contact information that hampers outreach efforts. #### What Are Recent G2 Reviews of Apollo.io? **"[Best value B2B prospecting tool on the market today](https://www.g2.com/survey_responses/apollo-io-review-12700971)"** **Rating:** 5.0/5.0 stars *— Praveen K.* [Read full review](https://www.g2.com/survey_responses/apollo-io-review-12700971) --- **"[One Platform for Prospecting, Outreach, and Pipeline Growth](https://www.g2.com/survey_responses/apollo-io-review-12951676)"** **Rating:** 4.5/5.0 stars *— Satya R.* [Read full review](https://www.g2.com/survey_responses/apollo-io-review-12951676) --- #### What Are G2 Users Discussing About Apollo.io? - [What unique capabilities does Apollo.io offer for streamlining sales and marketing workflows?](https://www.g2.com/discussions/what-unique-capabilities-does-apollo-io-offer-for-streamlining-sales-and-marketing-workflows) - 4 comments, 2 upvotes - [What is Apollo.io used for?](https://www.g2.com/discussions/apollo-io-what-is-apollo-io-used-for) - 6 comments, 3 upvotes - [How do I remove my information from Apollo io?](https://www.g2.com/discussions/how-do-i-remove-my-information-from-apollo-io) - 4 comments, 1 upvote - [Is Apollo IO free?](https://www.g2.com/discussions/is-apollo-io-free) - 10 comments, 5 upvotes - [What is Apollo io?](https://www.g2.com/discussions/what-is-apollo-io) - 3 comments, 1 upvote ### 3. [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) Note: GTM Studio is the upgraded version of ZoomInfo Marketing and ZoomInfo Operations. GTM Studio is ZoomInfo's AI-powered go-to-market canvas that unifies signals, systems, and teams in one intelligent workspace so plays fire automatically, moments aren't missed, and reps always know what to do next. Designed for RevOps and marketing teams, GTM Studio eliminates tool sprawl by connecting CRM, marketing, sales, and third-party data into a single live canvas - giving every team a complete, AI-ready view of their market. At the core of GTM Studio is built-in waterfall enrichment that automatically fills in missing contact and account data across 25+ vendors, so the data powering every play is always complete and actionable. AI-powered insights surface buying signals in real time, helping teams respond to in-market buyers in under five minutes - before competitors have even pulled a list. Every insight is grounded in your ICP, so GTM decisions are faster, sharper, and more informed. GTM Studio is built for speed to execution. A library of pre-built plays - including inbound acceleration, champion tracking, and competitive displacement - can be launched in a single click, with no tickets, no engineering support, and no waiting. Custom plays can be designed, tested, and scaled without code or developer involvement, compressing what used to take weeks into minutes. Specialized AI agents handle enrichment, scoring, routing, and message creation automatically, so teams stay focused on results rather than operations. GTM Studio integrates with the tools revenue teams already rely on - Salesforce, HubSpot, Salesloft, Gong, Slack, and 50+ more - ensuring signals flow freely across the stack and execution happens without friction. Built-in analytics measure what's working in real time, while automated workflows and alerts keep teams responsive to every change in GTM data. The result is a GTM motion that runs on its own - where top-performing teams launch more than 50 plays per quarter, expansion campaigns that once took three weeks go live in 30 minutes, and every seller always knows exactly where to focus next. **Average Rating:** 4.5/5.0 **Total Reviews:** 3,395 **How Do G2 Users Rate GTM Studio - Powered by ZoomInfo?** - **Analysis:** 8.8/10 (Category avg: 8.4/10) - **Conversion Viability:** 8.7/10 (Category avg: 8.2/10) - **Lead Opportunity:** 8.9/10 (Category avg: 8.8/10) - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10) **Who Is the Company Behind GTM Studio - Powered by ZoomInfo?** - **Seller:** [ZoomInfo](https://www.g2.com/sellers/zoominfo-26a9872a-d61e-4832-ab53-5e972b230706) - **Company Website:** https://www.zoominfo.com/ - **Year Founded:** 2000 - **HQ Location:** Vancouver, WA - **Twitter:** @ZoomInfo (23,515 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/zoominfo/ (4,221 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 63% Mid-Market, 24% Enterprise #### What Are GTM Studio - Powered by ZoomInfo's Pros and Cons? **Pros:** - Features (27 reviews) - Lead Generation (26 reviews) - Ease of Use (25 reviews) - Data Accuracy (20 reviews) - Data Quality (19 reviews) **Cons:** - Expensive (16 reviews) - Data Inaccuracy (13 reviews) - Cost (11 reviews) - Learning Curve (10 reviews) - Complexity (9 reviews) ### What Do G2 Reviewers Say About GTM Studio - Powered by ZoomInfo? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **reliable B2B contact data** and effective filtering options that enhance targeted prospecting and campaign efficiency. - Users value the **accuracy of data and intent signals** , enhancing effective targeting and demand generation campaigns. - Users find the **ease of use** of GTM Studio beneficial for lead enrichment and effective segmentation. - Users appreciate the **reliable and accurate B2B contact data** from GTM Studio, enhancing targeted prospecting and campaign efficiency. - Users value the **high-quality B2B contact data** in GTM Studio, enhancing targeted outreach and campaign efficiency. **Cons:** - Users find the **pricing too high** for smaller teams, making it less accessible for those on a budget. - Users experience **data inaccuracy** , with outdated information and missing data for niche roles hindering effectiveness. - Users find the **pricing to be high** , making it less accessible for smaller teams with limited budgets. - Users find the **learning curve steep** initially due to the platform’s complexity and extensive features. - Users often find the **platform complex** , requiring training and internal processes to navigate effectively. #### What Are Recent G2 Reviews of GTM Studio - Powered by ZoomInfo? **"[Amazing Platform That Helps Marketers Bridge the Gap with your Audience](https://www.g2.com/survey_responses/gtm-studio-powered-by-zoominfo-review-9742370)"** **Rating:** 5.0/5.0 stars *— Verified User in Hospital & Health Care* [Read full review](https://www.g2.com/survey_responses/gtm-studio-powered-by-zoominfo-review-9742370) --- **"[Account Exectuive](https://www.g2.com/survey_responses/gtm-studio-powered-by-zoominfo-review-9414756)"** **Rating:** 5.0/5.0 stars *— Alex P.* [Read full review](https://www.g2.com/survey_responses/gtm-studio-powered-by-zoominfo-review-9414756) --- #### What Are G2 Users Discussing About GTM Studio - Powered by ZoomInfo? - [What impact has Chorus by ZoomInfo had on the enhancement of sales conversations and customer insights?](https://www.g2.com/discussions/what-impact-has-chorus-by-zoominfo-had-on-the-enhancement-of-sales-conversations-and-customer-insights) - [What is Chorus.ai used for?](https://www.g2.com/discussions/what-is-chorus-ai-used-for) - [What is ZoomInfo MarketingOS used for?](https://www.g2.com/discussions/what-is-zoominfo-marketingos-used-for) - [What are ZoomInfo scoops?](https://www.g2.com/discussions/what-are-zoominfo-scoops) - [What information does ZoomInfo provide?](https://www.g2.com/discussions/what-information-does-zoominfo-provide) ### 4. [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) 6sense Revenue Marketing is a B2B revenue marketing and account-based go-to-market (GTM) platform that helps marketing and revenue teams identify in-market accounts, prioritize buying groups, and execute coordinated engagement across digital channels using buyer intent and predictive analytics. The platform is built for B2B organizations with long sales cycles and multi-stakeholder buying processes. Typical users included CMOs, demand generation leaders, ABM managers, marketing operations teams, and revenue operations leaders. 6sense Revenue Marketing is commonly evaluated alongside ABM platforms, buyer intent data providers, and revenue intelligence solutions, but is designed to function as a centralized decision and orchestration layer within the broader go-to-market technology stack. 6sense Revenue Marketing aggregates and analyzes large volumes of first-party and third-party data, including buyer intent signals, website engagement, CRM and marketing automation platform data, firmographics, and technographics. AI-driven models asses account fit, buying stage, engagement behavior, and momentum to determine which accounts are actively researching solutions and how close they are to a purchase decision. These insights are continuously updated, allowing marketers to move beyond static lead scoring and rule-based segmentation. The platform embeds intelligence directly into campaign execution through automated workflows that connect advertising platforms, marketing automation platforms, web experiences, and sales engagement tools. Marketing teams can create dynamic audiences, trigger multi-channel campaigns, and adapt messaging and timing based on real-time buyer behavior. AI-powered agents assist with tasks such as personalized outreach, inbound follow-up, and campaign activation, helping teams scale execution while reducing manual effort. Key capabilities of 6sense Revenue Marketing include: -Buyer intent data and predictive analytics for identifying in-market accounts -Account- and buying-group-level prioritization and segmentation -Automated audience activations across advertising, email, web, and sales tools -Workflow orchestration integrated with CRM and marketing automation platforms -Reporting focused on account engagement, pipeline influence, and revenue impact Common use cases include account-based marketing (ABM/ABX), intent-based demand generation, inbound lead follow-up, pipeline acceleration, and marketing and sales alignment around shared account qualification models. 6sense Revenue Marketing is designed to support revenue-focused marketing execution rather than lead volume optimization. By aligning buyer intent data, predictive prioritization, and cross-channel activation in a single platform, it helps organizations measure marketing effectiveness based on account progression and pipeline contribution instead of surface-level engagement metrics. **Average Rating:** 4.3/5.0 **Total Reviews:** 1,422 **How Do G2 Users Rate 6sense Revenue Marketing?** - **Analysis:** 7.8/10 (Category avg: 8.4/10) - **Conversion Viability:** 7.7/10 (Category avg: 8.2/10) - **Lead Opportunity:** 7.9/10 (Category avg: 8.8/10) - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10) **Who Is the Company Behind 6sense Revenue Marketing?** - **Seller:** [6sense](https://www.g2.com/sellers/6sense) - **Company Website:** https://www.6sense.com - **Year Founded:** 2013 - **HQ Location:** San Francisco, CA - **Twitter:** @6senseInc (16,911 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3677944/ (1,653 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Executive, Sales Development Representative - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 53% Mid-Market, 37% Enterprise #### What Are 6sense Revenue Marketing's Pros and Cons? **Pros:** - Intent Data (297 reviews) - Features (215 reviews) - Ease of Use (212 reviews) - Lead Generation (195 reviews) - Insights (184 reviews) **Cons:** - Steep Learning Curve (142 reviews) - Learning Curve (136 reviews) - Learning Difficulty (114 reviews) - Complexity (93 reviews) - Missing Features (87 reviews) ### What Do G2 Reviewers Say About 6sense Revenue Marketing? *AI-generated summary from verified user reviews* **Pros:** - Users value the **insightful intent data** from 6sense, which optimizes strategy and enhances ad targeting efficiency. - Users value the **insightful visibility** 6sense offers into account buying journeys, enhancing targeted advertising and marketing strategies. - Users find the **ease of use** of 6sense Revenue Marketing invaluable for streamlining outreach and maximizing sales effectiveness. - Users value the **effective lead generation** capabilities of 6sense, streamlining account targeting with valuable insights. - Users value the **clear visibility into buying journeys** provided by 6sense, enhancing strategic ad placement and engagement. **Cons:** - Users find the **steep learning curve** of 6sense challenging, often taking a long time to realize its value. - Users find the **learning curve steep** , with challenges in data interpretation and setup hindering their experience. - Users often find the **learning difficulty** of 6sense Revenue Marketing overwhelming, hindering effective data interpretation and usage. - Users find the **complexity of setup and detailed taxonomy** challenging, leading to slow value realization and data trust issues. - Users struggle with **missing features** like export limits and inadequate insights, hindering effective use of 6sense Revenue Marketing. #### What Are Recent G2 Reviews of 6sense Revenue Marketing? **"[Unifies Intent Data and Account Insights to Drive a More Predictable Pipeline](https://www.g2.com/survey_responses/6sense-revenue-marketing-review-12640352)"** **Rating:** 4.0/5.0 stars *— Anthony Y.* [Read full review](https://www.g2.com/survey_responses/6sense-revenue-marketing-review-12640352) --- **"[A Great tool for finding your leads if you got some money](https://www.g2.com/survey_responses/6sense-revenue-marketing-review-12602909)"** **Rating:** 4.0/5.0 stars *— Pankaj T.* [Read full review](https://www.g2.com/survey_responses/6sense-revenue-marketing-review-12602909) --- ### 5. [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 1000+ apps, uncover deep performance insights, and optimize your workflows so you win every day. - Autonomous marketing Built on the foundation of marketing automation, fuel your marketing strategy and customer journeys with AI-driven execution, optimization, and insight at every step. - AI agents Run entire marketing campaigns through simple prompts, backed by Active Intelligence. - Cross-channel marketing Reach prospects and customers wherever they are, with email, SMS, WhatsApp, and more. - On-brand, personalized content Creative tools that deliver professional, conversion-ready designs for email and landing pages. - CRM Track, manage, and automate your sales process. - 1000+ apps & integrations Connect ActiveCampaign to your favorite tools. **Average Rating:** 4.4/5.0 **Total Reviews:** 14,165 **How Do G2 Users Rate ActiveCampaign?** - **Analysis:** 8.1/10 (Category avg: 8.4/10) - **Conversion Viability:** 8.0/10 (Category avg: 8.2/10) - **Lead Opportunity:** 8.1/10 (Category avg: 8.8/10) - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10) **Who Is the Company Behind ActiveCampaign?** - **Seller:** [ActiveCampaign](https://www.g2.com/sellers/activecampaign) - **Company Website:** https://www.activecampaign.com - **Year Founded:** 2003 - **HQ Location:** Chicago, IL - **Twitter:** @ActiveCampaign (13,203 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/221390/ (848 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner, CEO - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness - **Company Size:** 92% Small-Business, 7% Mid-Market #### What Are ActiveCampaign's Pros and Cons? **Pros:** - Ease of Use (1270 reviews) - Automation (1254 reviews) - Automations (987 reviews) - Automation Features (944 reviews) - Features (823 reviews) **Cons:** - Learning Curve (601 reviews) - Missing Features (535 reviews) - Expensive (506 reviews) - Limited Features (400 reviews) - Not Intuitive (376 reviews) ### What Do G2 Reviewers Say About ActiveCampaign? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** in ActiveCampaign, enjoying seamless automation and effective segmentation for tailored communication. - Users love the **seamless automation** in ActiveCampaign, making email management and segmentation effortless and effective. - Users love the **powerful and user-friendly automations** of ActiveCampaign, significantly streamlining their business processes. - Users love the **phenomenal automation features** of ActiveCampaign, enhancing email campaigns and segmentation for targeted communication. - Users appreciate ActiveCampaign for its **all-in-one capabilities** , making email marketing and contact management seamless and efficient. **Cons:** - Users find a **steep learning curve** with ActiveCampaign, requiring assistance and training to navigate its complexities effectively. - Users find the **missing features** of ActiveCampaign, like simple form builders, to be a limitation in usability. - Users find the **pricing steep** for newer plans, making it a potential barrier for some businesses. - Users find the **limited features** of ActiveCampaign hinder effective usage, particularly in testing automations and reporting customization. - Users find the interface **not intuitive** , as creating content and managing automations can be frustratingly complex. #### What Are Recent G2 Reviews of ActiveCampaign? **"[Strong Automation Features With Some Scaling Challenges](https://www.g2.com/survey_responses/activecampaign-review-12798717)"** **Rating:** 4.5/5.0 stars *— alka m.* [Read full review](https://www.g2.com/survey_responses/activecampaign-review-12798717) --- **"[Powerful, Intuitive Automations That Streamline Email and CRM in ActiveCampaign](https://www.g2.com/survey_responses/activecampaign-review-13041580)"** **Rating:** 4.5/5.0 stars *— Dharamveer p.* [Read full review](https://www.g2.com/survey_responses/activecampaign-review-13041580) --- #### What Are G2 Users Discussing About ActiveCampaign? - [What are some creative ways businesses are using ActiveCampaign to automate their marketing efforts?](https://www.g2.com/discussions/what-are-some-creative-ways-businesses-are-using-activecampaign-to-automate-their-marketing-efforts) - 1 comment - [How much does ActiveCampaign cost?](https://www.g2.com/discussions/how-much-does-activecampaign-cost) - 1 comment - [What is ActiveCampaign CRM?](https://www.g2.com/discussions/what-is-activecampaign-crm) - 1 comment - [Does ActiveCampaign have a CRM?](https://www.g2.com/discussions/does-activecampaign-have-a-crm) - 7 comments - [What is ActiveCampaign used for?](https://www.g2.com/discussions/what-is-activecampaign-used-for) - 20 comments ### 6. [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) Zoho CRM is a cloud-based 360° customer relationship management tool that caters to business needs of mid-scale businesses to large-scale enterprises. Key features include contact management, sales funnels, pipeline management, workflow automation, AI-powered conversational assistant, task management, managing marketing campaigns, sales forecasting, customer support & service, inventory management, reporting & analytics, and seamlessly integrating with 500+ popular business apps in a single business system. **Average Rating:** 4.1/5.0 **Total Reviews:** 2,830 **How Do G2 Users Rate Zoho CRM?** - **Analysis:** 8.3/10 (Category avg: 8.4/10) - **Conversion Viability:** 8.4/10 (Category avg: 8.2/10) - **Lead Opportunity:** 8.5/10 (Category avg: 8.8/10) - **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.1/10) **Who Is the Company Behind Zoho CRM?** - **Seller:** [Zoho](https://www.g2.com/sellers/zoho-b00ca9d5-bca8-41b5-a8ad-275480841704) - **Year Founded:** 1996 - **HQ Location:** Austin, TX - **Twitter:** @Zoho (137,880 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/38373/ (30,766 employees on LinkedIn®) - **Phone:** +1 (888) 900-9646 **Who Uses This Product?** - **Who Uses This:** Owner, CEO - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 62% Small-Business, 33% Mid-Market #### What Are Zoho CRM's Pros and Cons? **Pros:** - Ease of Use (261 reviews) - Features (169 reviews) - Integrations (137 reviews) - Easy Integrations (113 reviews) - Lead Management (113 reviews) **Cons:** - Learning Curve (112 reviews) - Integration Issues (71 reviews) - Limited Features (71 reviews) - Complexity (68 reviews) - Poor Customer Support (64 reviews) ### What Do G2 Reviewers Say About Zoho CRM? *AI-generated summary from verified user reviews* **Pros:** - Users love the **intuitive interface** of Zoho CRM, making navigation and daily tasks feel effortless and user-friendly. - Users appreciate the **powerful integration and ease of use** in Zoho CRM, enhancing sales, marketing, and support efforts. - Users praise the **seamless integrations** of Zoho CRM, enhancing alignment between Marketing and Sales processes effectively. - Users greatly value the **easy integrations** in Zoho CRM, which enhance workflow efficiency and overall usability. - Users value the **seamless integration and enhanced workflow capabilities** of Zoho CRM for efficient lead management. **Cons:** - Users find the **learning curve challenging** , especially with advanced features requiring significant effort to master. - Users face **integration issues** with Zoho CRM, making it challenging to connect with other systems effectively. - Users find the **limited features** of Zoho CRM restrictive, impacting integration and automation capabilities. - Users find **Zoho CRM's complexity** challenging for beginners, making it difficult to navigate and utilize effectively. - Users report **poor customer support** with Zoho CRM, leading to frustration during integration and bug resolution. #### What Are Recent G2 Reviews of Zoho CRM? **"[Zoho is the read deal](https://www.g2.com/survey_responses/zoho-crm-review-13048075)"** **Rating:** 5.0/5.0 stars *— Joan Pablo F.* [Read full review](https://www.g2.com/survey_responses/zoho-crm-review-13048075) --- **"[A Cost-Effective, Turnkey CRM Solution](https://www.g2.com/survey_responses/zoho-crm-review-13048297)"** **Rating:** 5.0/5.0 stars *— Rohit B.* [Read full review](https://www.g2.com/survey_responses/zoho-crm-review-13048297) --- #### What Are G2 Users Discussing About Zoho CRM? - [What are the key strengths of Zoho CRM in managing customer relationships compared to other CRM platforms?](https://www.g2.com/discussions/zoho-crm-what-are-the-key-strengths-of-zoho-crm-in-managing-customer-relationships-compared-to-other-crm-platf) - 3 comments, 1 upvote - [What are the key strengths of Zoho CRM in managing customer relationships compared to other CRM platforms?](https://www.g2.com/discussions/what-are-the-key-strengths-of-zoho-crm-in-managing-customer-relationships-compared-to-other-crm-platforms) - 3 comments - [What is Zoho CRM used for?](https://www.g2.com/discussions/zoho-crm-what-is-zoho-crm-used-for) - 2 comments, 2 upvotes - [Is Zoho CRM really free?](https://www.g2.com/discussions/is-zoho-crm-really-free) - 4 comments, 5 upvotes - [What are the features of CRM software?](https://www.g2.com/discussions/zoho-crm-what-are-the-features-of-crm-software) - 2 comments, 1 upvote ### 7. [6sense Sales Intelligence](https://www.g2.com/products/6sense-sales/reviews) 6sense Sales Intelligence is an AI‑powered revenue technology solution designed to help B2B sales teams identify in‑market accounts, understand buyer intent, and engage prospects with the right message at exactly the right moment. Positioned as part of the broader 6sense Revenue AI platform, it equips sellers with deep data, predictive insights, and automated workflows that dramatically improve pipeline quality and conversion efficiency. Drawing on trillions of buyer signals collected daily, 6sense analyzes intent behavior, firmographics, technographics, and engagement patterns to surface the accounts most ready to buy and the actions sellers should take to influence their journey. At the core of the platform is robust access to company and contact intelligence. Sales Intelligence provides enriched profiles, including verified emails, phone numbers, and detailed account attributes. Users can employ tools like Company & People Search, List Builder, and Sales Alerts to quickly zero in on high‑value opportunities. The platform’s credit‑based system allows teams to unlock and export relevant data as needed, making it scalable for sales organizations of different sizes and operational models. Where 6sense differentiates itself is in its predictive capabilities. Using its proprietary 6AI engine, the platform scores and prioritizes accounts based on buying stage, behavioral intent, and likelihood to convert. This predictive modeling helps sellers focus efforts where they matter most, reducing time spent on unqualified outreach. The solution also embeds intelligence directly into seller workflows through features like Sales Copilot, intelligent workflows, and AI‑recommended actions, ensuring sales teams receive contextually relevant insights without switching tools. Sales teams benefit from seamless integrations with leading CRMs, sales engagement platforms, and marketing automation tools, enabling smooth activation across channels. Real‑time buying signals and automated alerts help sellers engage prospects earlier in the journey—often before competitors even realize a deal is forming. This proactive engagement model is reinforced by detailed reporting and dashboards, providing clear visibility into account progression and revenue impact. Overall, 6sense Sales Intelligence empowers revenue teams to move beyond traditional lead‑based approaches and embrace a more efficient, account‑centric strategy. With deep data, advanced AI, and automated decisioning, it transforms how sellers prioritize outreach, personalize engagement, and accelerate deals—ultimately helping organizations win more opportunities with less manual effort. **Average Rating:** 4.0/5.0 **Total Reviews:** 941 **How Do G2 Users Rate 6sense Sales Intelligence?** - **Analysis:** 7.3/10 (Category avg: 8.4/10) - **Conversion Viability:** 7.1/10 (Category avg: 8.2/10) - **Lead Opportunity:** 7.2/10 (Category avg: 8.8/10) - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10) **Who Is the Company Behind 6sense Sales Intelligence?** - **Seller:** [6sense](https://www.g2.com/sellers/6sense) - **Company Website:** https://www.6sense.com - **Year Founded:** 2013 - **HQ Location:** San Francisco, CA - **Twitter:** @6senseInc (16,911 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3677944/ (1,653 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Executive, Sales Development Representative - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 51% Mid-Market, 35% Enterprise #### What Are 6sense Sales Intelligence's Pros and Cons? **Pros:** - Lead Generation (177 reviews) - Intent Data (176 reviews) - Buyer Intent (174 reviews) - Ease of Use (128 reviews) - Prospecting (110 reviews) **Cons:** - Inaccurate Data (131 reviews) - Data Quality (76 reviews) - Accuracy Issues (70 reviews) - Learning Difficulty (70 reviews) - Outdated Contacts (70 reviews) ### What Do G2 Reviewers Say About 6sense Sales Intelligence? *AI-generated summary from verified user reviews* **Pros:** - Users value the **automation of prospecting** in 6sense, simplifying pipeline management and enhancing sales efficiency. - Users find the **accurate intent data** of 6sense invaluable for gaining a competitive edge in business development. - Users value the **buyer intent insights** of 6sense, enabling more effective targeting and enhancing sales success. - Users appreciate the **ease of use** of 6sense, allowing seamless access to data and quick targeting of leads. - Users value the **streamlined prospecting** capabilities of 6sense, significantly improving sales efficiency and focus. **Cons:** - Users report issues with **inaccurate data** , experiencing problems like bounced emails and unreliable contact information. - Users find the **data quality unreliable** , often needing to supplement with manual effort due to inaccuracies. - Users often face **accuracy issues** with 6sense Sales Intelligence, leading to frustration and missed opportunities. - Users find the **learning difficulty** of 6sense high, making initial implementation challenging without proper training. - Users struggle with **outdated contacts** , facing issues with inaccurate and missing information that hampers effective outreach. #### What Are Recent G2 Reviews of 6sense Sales Intelligence? **"[Great way to capitalize on warm leads](https://www.g2.com/survey_responses/6sense-sales-intelligence-review-11449748)"** **Rating:** 4.5/5.0 stars *— Henry V.* [Read full review](https://www.g2.com/survey_responses/6sense-sales-intelligence-review-11449748) --- **"[Unmatched Dark Funnel Visibility with Powerful Intent Data](https://www.g2.com/survey_responses/6sense-sales-intelligence-review-12555229)"** **Rating:** 5.0/5.0 stars *— Johan C.* [Read full review](https://www.g2.com/survey_responses/6sense-sales-intelligence-review-12555229) --- ### 8. [LeadSquared Sales CRM](https://www.g2.com/products/leadsquared-sales-crm/reviews) LeadSquared is a Sales Automation SaaS platform helping 2000+ organizations globally to drive sales efficiency at scale. LeadSquared has built a global, best-in-class CRM platform that takes away the guesswork from sales execution and makes efficiency the focus of every customer interaction, no matter how complex the customer journey is. The software automatically captures leads from all your channels, manages them intelligently, and transfers them to the right teams (and people), ensuring zero lead leakage and zero missed opportunities. Businesses that have achieved growth with LeadSquared include higher education institutes, edtech, financial services, healthcare, and marketplaces, among others. The company is headquartered in Bengaluru, India, with a local presence, in the United States, the Philippines, South Africa, Australia, Singapore and Indonesia. **Average Rating:** 4.5/5.0 **Total Reviews:** 291 **How Do G2 Users Rate LeadSquared Sales CRM?** - **Analysis:** 8.9/10 (Category avg: 8.4/10) - **Conversion Viability:** 9.2/10 (Category avg: 8.2/10) - **Lead Opportunity:** 9.4/10 (Category avg: 8.8/10) - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10) **Who Is the Company Behind LeadSquared Sales CRM?** - **Seller:** [LeadSquared](https://www.g2.com/sellers/leadsquared) - **Year Founded:** 2011 - **HQ Location:** Bangalore - **Twitter:** @LeadSquared (1,470 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2502171/ (1,089 employees on LinkedIn®) - **Phone:** 848-248-4002 **Who Uses This Product?** - **Who Uses This:** Inside sales specialist, Business Analyst - **Top Industries:** Education Management, Financial Services - **Company Size:** 54% Mid-Market, 28% Enterprise #### What Are LeadSquared Sales CRM's Pros and Cons? **Pros:** - Lead Management (36 reviews) - Ease of Use (29 reviews) - Lead Generation (22 reviews) - Efficiency (17 reviews) - Intuitive (16 reviews) **Cons:** - Slow Loading (12 reviews) - Slow Performance (11 reviews) - Learning Curve (10 reviews) - Missing Features (9 reviews) - Slow Speed (9 reviews) ### What Do G2 Reviewers Say About LeadSquared Sales CRM? *AI-generated summary from verified user reviews* **Pros:** - Users praise LeadSquared for its **efficient lead management** , streamlining workflows and improving focus on priority leads. - Users find LeadSquared Sales CRM to be highly **user-friendly** , simplifying lead management and enhancing productivity effortlessly. - Users appreciate the **lead generation capabilities** of LeadSquared, effectively capturing and organizing leads seamlessly. - Users value the **efficiency** of LeadSquared Sales CRM, as it streamlines workflows and automates tasks seamlessly. - Users love the **intuitive interface** of LeadSquared, making lead management and follow-ups effortless and efficient. **Cons:** - Users experience **slow loading** times and delays during implementation, which can hinder overall efficiency and satisfaction. - Users often experience **slow performance** with LeadSquared, particularly when managing large lists or navigating the interface. - Users report a **steep learning curve** with LeadSquared, finding the system slow and certain features unintuitive. - Users feel the **missing features** in LeadSquared hinder its competitiveness and can complicate usability and efficiency. - Users find the **slow speed** of LeadSquared Sales CRM frustrating, particularly during extensive information loading and automation fixes. #### What Are Recent G2 Reviews of LeadSquared Sales CRM? **"[Streamlined Lead Management and Automation](https://www.g2.com/survey_responses/leadsquared-sales-crm-review-12892488)"** **Rating:** 4.5/5.0 stars *— Verified User in Oil & Energy* [Read full review](https://www.g2.com/survey_responses/leadsquared-sales-crm-review-12892488) --- **"[Simplifies Lead Tracking Across Multiple Channels](https://www.g2.com/survey_responses/leadsquared-sales-crm-review-13040013)"** **Rating:** 4.5/5.0 stars *— Megha A.* [Read full review](https://www.g2.com/survey_responses/leadsquared-sales-crm-review-13040013) --- #### What Are G2 Users Discussing About LeadSquared Sales CRM? - [What is LeadSquared Sales + Mobile CRM used for?](https://www.g2.com/discussions/what-is-leadsquared-sales-mobile-crm-used-for) - 3 comments - [Is LeadSquared a good company?](https://www.g2.com/discussions/is-leadsquared-a-good-company) - 2 comments - [What is Mobile CRM and why is it important?](https://www.g2.com/discussions/what-is-mobile-crm-and-why-is-it-important) - 1 comment - [How much is LeadSquared?](https://www.g2.com/discussions/how-much-is-leadsquared) - [What is CRM in LeadSquared?](https://www.g2.com/discussions/what-is-crm-in-leadsquared) ### 9. [Vanillasoft](https://www.g2.com/products/vanillasoft/reviews) Vanillasoft is the only sales engagement software that has \*built in\* lead management and auto dialling. Its the best for fast-moving revenue teams. Most sales engagement tools orchestrate and automate communication channels, standardize workflows, cadences, and scripts, and provide reporting and analytics. But, most sales engagement software rely on external CRMs to manage lists, and external dialers to launch calls. Vanillasoft's sales engagement software has an embedded, native auto dialer. We evaluate rank and serve the next best lead in real time, as an industry-leading lead management tool. Plus, Vanillasoft optimizes agent outreach deliverability, making sure that every call, SMS and email reach their destination. The primary audience for Vanillasoft are organizations with fast-moving revenue teams that rely on quick and effective communication with leads. The platform is tailored for teams that prioritize responsiveness and efficiency, making it an ideal choice for industries such as real estate, insurance, and financial services. With its focus on optimizing lead engagement, VanillaSoft serves as a critical tool for fast-moving revenue teams aiming to enhance their performance and streamline their processes. Fast moving revenue teams love Vanillasoft's: - Material, dramatic increases in agent activity - often 500% increase - Increases in agent productivity - up to 94% - Increases in agent actions per hour - 3x - 35% increase in call connections G2 Sales Engagement users say it clearly- we help teams move faster by being 1. The Easiest To Do Business with 2. The Best User Adoption 3. The Easiest To Use Vanillasoft users get going faster, get agents working sooner, and ramping to be productive faster. Vanillasoft ensures that communication is timely and effective. The platform's lead management and sales automation manages the sequence of calls, emails, and texts, ensuring that messages are sent in the optimal order and with the appropriate content. This capability not only improves the likelihood of successful contact but also helps agents avoid common pitfalls such as spam filters and blocked calls. By streamlining communication, Vanillasoft enhances the overall effectiveness of sales efforts, allowing teams to reach their leads more consistently. Overall, Vanillasoft's comprehensive system is built on the principles of effectiveness and efficiency, equipping sales teams with the tools they need to succeed in a competitive landscape. By prioritizing leads, simplifying agent activities, and optimizing communication, Vanillasoft stands out as a valuable solution for organizations looking to enhance their sales processes and achieve better results. **Average Rating:** 4.5/5.0 **Total Reviews:** 711 **How Do G2 Users Rate Vanillasoft?** - **Analysis:** 8.9/10 (Category avg: 8.4/10) - **Conversion Viability:** 9.1/10 (Category avg: 8.2/10) - **Lead Opportunity:** 9.1/10 (Category avg: 8.8/10) - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10) **Who Is the Company Behind Vanillasoft?** - **Seller:** [Vanillasoft](https://www.g2.com/sellers/vanillasoft) - **Company Website:** https://vanillasoft.com - **Year Founded:** 2005 - **HQ Location:** Plano, TX - **Twitter:** @VanillaSoft (26,123 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/vanillasoft/ (97 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Insurance Agent, Account Executive - **Top Industries:** Insurance, Marketing and Advertising - **Company Size:** 59% Small-Business, 31% Mid-Market #### What Are Vanillasoft's Pros and Cons? **Pros:** - Ease of Use (63 reviews) - Intuitive (23 reviews) - Simple (23 reviews) - Time-saving (22 reviews) - Lead Generation (21 reviews) **Cons:** - Slow Loading (15 reviews) - Call Issues (13 reviews) - Slow Performance (12 reviews) - Missing Features (10 reviews) - Connectivity Issues (9 reviews) ### What Do G2 Reviewers Say About Vanillasoft? *AI-generated summary from verified user reviews* **Pros:** - Users praise the **ease of use** of VanillaSoft, appreciating its intuitive design and helpful customer support. - Users find VanillaSoft to be extremely **intuitive** , simplifying account management and enhancing their overall sales efficiency. - Users value the **user-friendly interface** of VanillaSoft, making it accessible for both sales reps and managers. - Users value the **time-saving automation** of VanillaSoft, enhancing productivity and streamlining outreach efforts. - Users appreciate the **effective lead generation tools** of VanillaSoft, streamlining contact management and outreach efforts. **Cons:** - Users find the **slow loading** times of Vanillasoft frustrating, often causing delays in accessing crucial information. - Users experience frequent **call issues** with VanillaSoft, leading to embarrassment and a lack of professionalism during calls. - Users experience **slow performance** with Vanillasoft, often facing delays between pages and during call dispositioning. - Users are frustrated by the **missing features** of VanillaSoft, particularly regarding client information and tracking options. - Users often face **connectivity issues** with VanillaSoft, experiencing frequent drops and glitches that disrupt professional interactions. #### What Are Recent G2 Reviews of Vanillasoft? **"[Real-Time Segmentation Makes Special Campaigns Faster and More Efficient](https://www.g2.com/survey_responses/vanillasoft-review-13032610)"** **Rating:** 4.0/5.0 stars *— Andres B.* [Read full review](https://www.g2.com/survey_responses/vanillasoft-review-13032610) --- **"[Efficient Call Management, Needs Better CRM Integration](https://www.g2.com/survey_responses/vanillasoft-review-12631060)"** **Rating:** 4.0/5.0 stars *— Constancia M.* [Read full review](https://www.g2.com/survey_responses/vanillasoft-review-12631060) --- #### What Are G2 Users Discussing About Vanillasoft? - [What is VanillaSoft used for?](https://www.g2.com/discussions/what-is-vanillasoft-used-for) ### 10. [WhatConverts](https://www.g2.com/products/whatconverts/reviews) WhatConverts is an all-in-one lead tracking software for marketing agencies and their clients. WhatConverts automatically shows marketers and business owners how well their marketing is working. Use WhatConverts for call tracking, form tracking, and chat tracking for all leads. For PPC ads, WhatConverts offers keyword call tracking that reveals which campaigns work best. WhatConverts also has robust lead management and lead reporting. It's more than just call tracking software; it's a complete lead tracking, managing and reporting dashboard. **Average Rating:** 4.9/5.0 **Total Reviews:** 309 **How Do G2 Users Rate WhatConverts?** - **Analysis:** 8.9/10 (Category avg: 8.4/10) - **Conversion Viability:** 9.2/10 (Category avg: 8.2/10) - **Lead Opportunity:** 9.0/10 (Category avg: 8.8/10) - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.1/10) **Who Is the Company Behind WhatConverts?** - **Seller:** [WhatConverts](https://www.g2.com/sellers/whatconverts) - **Company Website:** https://www.whatconverts.com - **Year Founded:** 2014 - **HQ Location:** Charlotte, NC - **Twitter:** @whatconverts (273 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/9313296/ (46 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner, CEO - **Top Industries:** Marketing and Advertising, Construction - **Company Size:** 87% Small-Business, 12% Mid-Market #### What Are WhatConverts's Pros and Cons? **Pros:** - Customer Support (89 reviews) - Helpful (71 reviews) - Ease of Use (61 reviews) - Easy Setup (37 reviews) - Positive Experience (34 reviews) **Cons:** - Expensive (17 reviews) - Missing Features (13 reviews) - Learning Curve (12 reviews) - Integration Issues (10 reviews) - Learning Difficulty (9 reviews) ### What Do G2 Reviewers Say About WhatConverts? *AI-generated summary from verified user reviews* **Pros:** - Users praise the **outstanding customer support** from WhatConverts, highlighting their quick responses and knowledgeable assistance. - Users praise the **outstanding support** from WhatConverts, highlighting their knowledge and responsiveness in resolving issues. - Users find WhatConverts to have an **intuitive and straightforward interface** , enhancing their overall experience and efficiency. - Users find the **easy setup** of WhatConverts extremely convenient, resulting in a smooth onboarding experience. - Users admire the **exceptional customer service** of WhatConverts, appreciating prompt assistance and genuine support throughout their experience. **Cons:** - Users note that WhatConverts is **expensive** , yet praise its quality and supportive customer service as worthwhile. - Users express a desire for **enhanced lead segmentation features** in WhatConverts to improve their understanding of prospects. - Users find a **steep learning curve** with WhatConverts, as advanced features may overwhelm beginners despite great support. - Users face **integration issues** with WhatConverts, desiring more direct connections and clearer support for existing tools. - Users often find **learning difficulty** with WhatConverts due to complex features and the need for better guidance. #### What Are Recent G2 Reviews of WhatConverts? **"[WhatConverts has been great! It allows us to track conversions across multiple platforms!](https://www.g2.com/survey_responses/whatconverts-review-6796323)"** **Rating:** 5.0/5.0 stars *— Yasser G.* [Read full review](https://www.g2.com/survey_responses/whatconverts-review-6796323) --- **"[Excellent User Experience with Highly Responsive Support](https://www.g2.com/survey_responses/whatconverts-review-12781413)"** **Rating:** 5.0/5.0 stars *— Zavier D.* [Read full review](https://www.g2.com/survey_responses/whatconverts-review-12781413) --- #### What Are G2 Users Discussing About WhatConverts? - [What is WhatConverts used for?](https://www.g2.com/discussions/what-is-whatconverts-used-for) - 1 comment ### 11. [Freshsales](https://www.g2.com/products/freshsales/reviews) Freshsales is an easy-to-use, AI-powered sales CRM software. Trusted by 65,000+ businesses worldwide, Freshsales CRM helps sales teams attract quality leads, engage in contextual conversations, grow sales pipeline, boost conversions, and power productivity. Freshsales CRM provides a 360-degree view of contacts and accounts to empower sales teams with context to sell better. Sellers can manage sales pipelines to visualize deal progress and define and track sales targets. Sales teams can effortlessly engage with prospects and customers with the built-in phone, email, and chat capabilities. Advanced automation features like workflows and sales sequences boost sales productivity and ensure better prospecting. Freddy AI in Freshsales helps sellers draft contextual sales emails, receive actionable deal insights, and never miss out on revenue opportunities. **Average Rating:** 4.5/5.0 **Total Reviews:** 1,198 **How Do G2 Users Rate Freshsales?** - **Analysis:** 8.7/10 (Category avg: 8.4/10) - **Conversion Viability:** 8.7/10 (Category avg: 8.2/10) - **Lead Opportunity:** 8.8/10 (Category avg: 8.8/10) - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10) **Who Is the Company Behind Freshsales?** - **Seller:** [Freshworks](https://www.g2.com/sellers/freshworks) - **Year Founded:** 2010 - **HQ Location:** San Mateo, CA - **Twitter:** @FreshworksInc (19,020 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/freshworks-inc/ (7,505 employees on LinkedIn®) - **Ownership:** NASDAQ: FRSH **Who Uses This Product?** - **Who Uses This:** CEO, Business Development Manager - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 68% Small-Business, 27% Mid-Market #### What Are Freshsales's Pros and Cons? **Pros:** - Ease of Use (103 reviews) - Features (70 reviews) - Helpful (55 reviews) - Customer Support (50 reviews) - Intuitive (41 reviews) **Cons:** - Missing Features (47 reviews) - Limited Features (32 reviews) - Limitations (28 reviews) - Learning Curve (25 reviews) - Limited Customization (21 reviews) ### What Do G2 Reviewers Say About Freshsales? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Freshsales, benefiting from a clean interface and user-friendly training documents. - Users appreciate the **user-friendly interface and abundant features** of Freshsales, enhancing their CRM experience significantly. - Users find Freshsales to be **exceptionally helpful** for tracking business development leads and managing deals efficiently. - Users value the **responsive customer support** of Freshsales, enhancing their experience with effective onboarding and guidance. - Users appreciate the **intuitive design** of Freshsales, making it easy to navigate and customize for their needs. **Cons:** - Users find **missing features** in Freshsales, such as disorganized configurations and inadequate reporting capabilities, frustrating. - Users note **limited features** in Freshsales, causing frustration due to lack of flexibility and adaptability in workflows. - Users find **configuration complexities** and poor reporting functionality hinder their experience with Freshsales compared to competitors. - Users find the **learning curve challenging** , facing difficulties with reporting and understanding feature distinctions. - Users find the **limited customization** options in Freshsales restrict their ability to tailor the system effectively. #### What Are Recent G2 Reviews of Freshsales? **"[Clean, Easy-to-Use CRM That Streamlines the Entire Sales Pipeline](https://www.g2.com/survey_responses/freshsales-review-12996129)"** **Rating:** 4.0/5.0 stars *— Dharamveer p.* [Read full review](https://www.g2.com/survey_responses/freshsales-review-12996129) --- **"[A Practical CRM for Managing Leads and Customer Interactions](https://www.g2.com/survey_responses/freshsales-review-12946886)"** **Rating:** 5.0/5.0 stars *— Ishan S.* [Read full review](https://www.g2.com/survey_responses/freshsales-review-12946886) --- #### What Are G2 Users Discussing About Freshsales? - [What is Freshsales used for?](https://www.g2.com/discussions/what-is-freshsales-used-for) - 2 comments, 1 upvote - [What are the three benefits of CRM?](https://www.g2.com/discussions/freshsales-what-are-the-three-benefits-of-crm) - 2 comments - [What is Freshsales CRM?](https://www.g2.com/discussions/what-is-freshsales-crm) - 1 comment - [What are the major types of CRM?](https://www.g2.com/discussions/what-are-the-major-types-of-crm) - 1 upvote - [What are the features of CRM software?](https://www.g2.com/discussions/freshsales-what-are-the-features-of-crm-software) - 1 comment ### 12. [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we have been pioneering technologies to sharpen revenue teams’ ability to confidently deliver the right message to the right customers at the right time. Powered by industry-leading data, our transparent and tunable AI-enhanced model, and integrations that meet your tech stack where it is, Demandbase helps you to take meaningful action confidently and efficiently. We know that there’s no such thing as ‘one-size- fits-all’ account-based marketing and sales. That’s why we built our platform to be flexible, easily handling dynamic GTM motions, nuanced business rules, and diverse integrations that others struggle with. Demandbase One™ is your account-based GTM command center, powering your entire revenue stack. Our AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects the tools in your stack with the same data, insights, and workflows to accelerate your revenue. **Average Rating:** 4.4/5.0 **Total Reviews:** 1,941 **How Do G2 Users Rate Demandbase One?** - **Analysis:** 8.5/10 (Category avg: 8.4/10) - **Conversion Viability:** 8.5/10 (Category avg: 8.2/10) - **Lead Opportunity:** 8.2/10 (Category avg: 8.8/10) - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10) **Who Is the Company Behind Demandbase One?** - **Seller:** [Demandbase](https://www.g2.com/sellers/demandbase) - **Company Website:** https://www.demandbase.com - **Year Founded:** 2005 - **HQ Location:** San Francisco, CA - **Twitter:** @Demandbase (21,346 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/89759/ (987 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Executive, Business Development Representative - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 48% Mid-Market, 32% Enterprise #### What Are Demandbase One's Pros and Cons? **Pros:** - Ease of Use (225 reviews) - Lead Generation (190 reviews) - Insights (184 reviews) - Intent Data (170 reviews) - Features (166 reviews) **Cons:** - Learning Curve (86 reviews) - Steep Learning Curve (77 reviews) - Complexity (70 reviews) - Learning Difficulty (63 reviews) - Not Intuitive (63 reviews) ### What Do G2 Reviewers Say About Demandbase One? *AI-generated summary from verified user reviews* **Pros:** - Users find Demandbase One to be **easy to use** , streamlining targeted audience building and improving workflow efficiency. - Users benefit from **comprehensive tools** in Demandbase One, enhancing account targeting, analytics, and marketing strategies effectively. - Users appreciate the **comprehensive suite of tools** in Demandbase One for effective account management and analytics. - Users find **intent data** in Demandbase One essential for efficiently identifying and targeting the right accounts. - Users value the **integrated data and seamless CRM connectivity** of Demandbase One, enhancing targeted audience building and efficiency. **Cons:** - Users find the **learning curve challenging** , as mastering features can be overwhelming and requires additional support or training. - Users find the **steep learning curve** of Demandbase One frustrating due to its overwhelming features and complex functionalities. - Users find the **steep learning curve** of Demandbase One challenging, especially for small teams and new users. - Users find the **learning difficulty** of Demandbase One challenging, particularly for those without technical skills. - Users find the **navigation challenging** in Demandbase One, making the experience less intuitive for first-time users. #### What Are Recent G2 Reviews of Demandbase One? **"[Demandbase One: Powerful Targeting, Intent Insights, and Account-Level Visibility](https://www.g2.com/survey_responses/demandbase-one-review-12742698)"** **Rating:** 4.0/5.0 stars *— Nijat I.* [Read full review](https://www.g2.com/survey_responses/demandbase-one-review-12742698) --- **"[Powerful Intent Data and Account Insights for B2B Account Prioritization](https://www.g2.com/survey_responses/demandbase-one-review-12823589)"** **Rating:** 4.5/5.0 stars *— Himanshu J.* [Read full review](https://www.g2.com/survey_responses/demandbase-one-review-12823589) --- #### What Are G2 Users Discussing About Demandbase One? - [As a beginner, how do I effectively use Demandbase One's account-based marketing feature for targeted campaigns?](https://www.g2.com/discussions/as-a-beginner-how-do-i-effectively-use-demandbase-one-s-account-based-marketing-feature-for-targeted-campaigns) - 1 upvote - [What is Demandbase ABM/ABX Cloud used for?](https://www.g2.com/discussions/what-is-demandbase-abm-abx-cloud-used-for) - [What does Insideview Data Integrity do?](https://www.g2.com/discussions/what-does-insideview-data-integrity-do) - [What is the use of Insideview Data Integrity?](https://www.g2.com/discussions/what-is-the-use-of-insideview-data-integrity) - [What does inside view do?](https://www.g2.com/discussions/what-does-inside-view-do) ### 13. [Act-On](https://www.g2.com/products/act-on/reviews) Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing automation programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. Get a Demo: https://act-on.com/demo/ Act-On empowers marketers to: • Grow and expand their businesses at scale through B2B demand generation, B2C sales and transactions, and customer marketing features. Orchestrate and optimize the entire customer journey — from awareness to advocacy — by building continuous, customized engagement that transforms visitors into prospects, prospects into qualified leads, and qualified leads into lifetime customers. • Deliver exceptional brand experiences throughout the customer lifecycle by automating buying journeys, personalizing communications and campaigns, and improving brand affinity and loyalty. Leverage Act-On’s automated capabilities to attract new prospects, engage your contacts, and guide leads toward more frequent and more lucrative purchasing decisions. • Drive measurable product adoption and customer retention through executing comprehensive onboarding and training programs, product adoption and customer retention strategies, and new products and services promotions. From new contacts to loyal partners, you can use Act-On to engage your audience, turn them into brand ambassadors, and keep them coming back for more. With interactive and dynamic reporting and analytics to assess, showcase, and improve performance, the Act-On Platform is designed to deliver growth marketing value for businesses and marketers of any size, shape, location, and scale. Platform features include: • Automated and adaptable buying journeys • Deep integrations with leading CRM systems and web conferencing • Website visitor engagement tracking and intent reporting • Dynamic lead scoring, segmenting, and nurturing • Social media listening, prospecting, publishing, and advocacy • Easy-to-design web forms, landing pages, and email templates • Event-triggered and transactional emailing • Active contact-based pricing for actual usage billing We get marketing. We understand your challenges. And we’re here to help you excel with every customer and every campaign. **Average Rating:** 4.1/5.0 **Total Reviews:** 1,029 **How Do G2 Users Rate Act-On?** - **Analysis:** 7.4/10 (Category avg: 8.4/10) - **Conversion Viability:** 6.5/10 (Category avg: 8.2/10) - **Lead Opportunity:** 7.5/10 (Category avg: 8.8/10) - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.1/10) **Who Is the Company Behind Act-On?** - **Seller:** [Act-On Software](https://www.g2.com/sellers/act-on-software) - **Company Website:** https://www.Act-On.com - **Year Founded:** 2008 - **HQ Location:** Portland, OR - **Twitter:** @ActOnSoftware (32,069 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/375185/ (200 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Marketing Specialist - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 49% Mid-Market, 39% Small-Business #### What Are Act-On's Pros and Cons? **Pros:** - Ease of Use (25 reviews) - Customer Support (17 reviews) - Email Marketing (16 reviews) - Automation (14 reviews) - Email Management (14 reviews) **Cons:** - Missing Features (12 reviews) - Learning Curve (8 reviews) - Email Issues (7 reviews) - Not Intuitive (7 reviews) - Limited Features (6 reviews) ### What Do G2 Reviewers Say About Act-On? *AI-generated summary from verified user reviews* **Pros:** - Users love the **user-friendly interface** of Act-On, which simplifies navigation and enhances overall marketing efficiency. - Users value the **responsive customer support** from Act-On, appreciating their openness to concerns and quick assistance. - Users value the **user-friendly email design tools** in Act-On, enhancing editing efficiency and support responsiveness. - Users value the **automation features** of Act-On, enhancing their email marketing efficiency and overall experience. - Users find the **easy-to-use email builder** of Act-On great for creating customizable emails quickly and efficiently. **Cons:** - Users often experience **missing features** in Act-On, particularly with analytics and CRM integration issues impacting usability. - Users experience a **difficult learning curve** with Act-On, facing challenges in implementation and a slow interface. - Users find **email issues** frustrating, wishing for better visuals and additional features in Act-On's email functionality. - Users find Act-On to be **not intuitive** , facing challenges with implementation and a less modern interface. - Users note **limited features** in Act-On, with some functions still in development compared to other platforms. #### What Are Recent G2 Reviews of Act-On? **"[Robust e-marketing platform](https://www.g2.com/survey_responses/act-on-review-17560)"** **Rating:** 5.0/5.0 stars *— Sarah O.* [Read full review](https://www.g2.com/survey_responses/act-on-review-17560) --- **"[Intuitive and CRM-Friendly, Needs Real-Time Reporting Boost](https://www.g2.com/survey_responses/act-on-review-7299403)"** **Rating:** 4.0/5.0 stars *— Evan F.* [Read full review](https://www.g2.com/survey_responses/act-on-review-7299403) --- ### 14. [EngageBay](https://www.g2.com/products/engagebay/reviews) EngageBay is an all-in-one customer engagement platform designed for small and mid-sized businesses that want to manage marketing, sales, and support from a unified system. Positioned as a cost-conscious alternative to platforms like HubSpot and ActiveCampaign, it focuses on delivering essential CRM and automation capabilities without the overhead typically associated with enterprise software. The platform combines contact and deal management, marketing automation, email marketing, landing pages, forms, live chat, and help desk functionality within a single interface. By consolidating these functions, EngageBay provides teams with a centralized view of customer interactions across the lifecycle and reduces the need for multiple disconnected tools. EngageBay also incorporates AI-assisted features to streamline common tasks and improve productivity. These capabilities include AI-powered email and content generation, subject line suggestions, and workflow assistance that help teams create campaigns and communications more efficiently. The AI tools are designed to support everyday execution rather than replace core strategy, making them accessible to smaller teams that may not have dedicated automation specialists. On the marketing side, users can build email campaigns, design automation workflows, capture leads through forms and landing pages, and run A/B tests. The CRM module supports pipeline tracking, contact management, task automation, and appointment scheduling to help sales teams manage opportunities in a structured way. For post-purchase engagement, the service suite includes ticketing, knowledge base tools, and live chat to manage customer support conversations from one place. A key design principle of EngageBay is accessibility for growing businesses. The platform offers a free tier with core functionality and scales through bundled paid plans rather than numerous add-ons, helping teams adopt automation without significant upfront investment. EngageBay integrates with a range of third-party tools and provides reporting dashboards to monitor campaign performance, deal progress, and support activity. While it is not positioned as a deep enterprise platform, it is built to meet the day-to-day operational needs of SMB revenue teams looking for an integrated, AI-assisted, and budget-aware solution. The platform is built with a focus on simplicity and performance, integrating advanced marketing automation, sales CRM, and customer support software into one cohesive system. EngageBay leverages cutting-edge AI intelligence to enhance productivity and decision-making across various teams. This integration allows businesses to streamline their operations and improve customer interactions, making it an ideal choice for organizations that require a robust yet user-friendly solution. EngageBay's AI capabilities are particularly noteworthy, providing users with tools that help create content quickly, predict outcomes intelligently, and deliver personalized experiences at scale. The AI Email & Content Generator allows users to craft engaging emails and campaigns in seconds, while the AI Lead & Deal Scoring feature helps identify and prioritize leads most likely to convert. Additionally, AI Insights & Recommendations offer actionable suggestions to enhance engagement and productivity, making it easier for businesses to navigate their customer journeys effectively. The platform also boasts a suite of key features that add significant value to its users. EngageBay's marketing automation capabilities include email marketing workflows, landing page and form builders, and social media integration, which collectively enhance outreach efforts. The sales CRM component provides tools for contact and deal management, visual sales pipelines, and team collaboration, ensuring that sales processes are efficient and transparent. Furthermore, the customer support features, such as a helpdesk and ticketing system, live chat, and a unified customer view, facilitate seamless communication and service delivery. EngageBay is particularly well-suited for small to mid-sized businesses, startups, and growing teams that seek an affordable yet powerful alternative to fragmented tools. It is designed for organizations aiming to automate customer interactions, align marketing and sales efforts, and improve support efficiency through the use of AI. This comprehensive approach not only enhances operational efficiency but also positions businesses to compete effectively in their respective markets. What is this product? EngageBay is an all-in-one CRM software platform built for small and mid-sized businesses to manage marketing automation, sales pipelines, and customer support in a single system. It combines email marketing, marketing automation, landing pages, contact management, deal tracking, helpdesk, and live chat—eliminating the need for multiple disconnected tools. Designed as an affordable alternative to HubSpot and ActiveCampaign, EngageBay helps growing businesses attract leads, convert deals, and support customers without enterprise-level costs or complexity. It centralizes customer data, automates workflows, and improves visibility across the entire customer lifecycle. **Average Rating:** 4.6/5.0 **Total Reviews:** 688 **How Do G2 Users Rate EngageBay?** - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.1/10) **Who Is the Company Behind EngageBay?** - **Seller:** [EngageBay Inc](https://www.g2.com/sellers/engagebay-inc) - **Company Website:** https://www.engagebay.com/ - **Year Founded:** 2018 - **HQ Location:** Wilmington, Delaware - **Twitter:** @engagebay (16,866 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/13655085/ (53 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Business Development Manager - **Top Industries:** Information Technology and Services, Staffing and Recruiting - **Company Size:** 69% Small-Business, 32% Mid-Market #### What Are EngageBay's Pros and Cons? **Pros:** - Ease of Use (244 reviews) - Automation (170 reviews) - Customer Support (167 reviews) - Features (167 reviews) - Automations (141 reviews) **Cons:** - Missing Features (108 reviews) - Limited Features (85 reviews) - Reporting Issues (74 reviews) - Limited Customization (69 reviews) - Poor Reporting (64 reviews) ### What Do G2 Reviewers Say About EngageBay? *AI-generated summary from verified user reviews* **Pros:** - Users find EngageBay to be remarkably **user-friendly** , enhancing efficiency by unifying various tools into one platform. - Users value the **streamlined automation** of EngageBay, which enhances organization and saves significant time in daily tasks. - Users commend the **responsive customer support** at EngageBay, highlighting the quick assistance and helpfulness of the support staff. - Users love the **seamless integration** of CRM, email, and automation in EngageBay, enhancing workflow efficiency. - Users appreciate the **streamlined automation features** of EngageBay, enhancing efficiency and organization in their daily tasks. **Cons:** - Users express frustration over **missing advanced features** like email threading and data analysis options in EngageBay. - Users find EngageBay's **limited features** frustrating, particularly regarding mobile functionality and email threading capabilities. - Users find the **reporting features limited** and lacking detail, especially for specific industry needs like manufacturing. - Users find the **limited customization options** for features like landing pages and workflows frustrating and restrictive. - Users express concerns over **poor reporting** options, citing limited flexibility for in-depth analysis and segmentation needs. #### What Are Recent G2 Reviews of EngageBay? **"[All-in-One Contact Management — View Full History, Emails, Notes & Reminders](https://www.g2.com/survey_responses/engagebay-review-13046393)"** **Rating:** 4.5/5.0 stars *— Hilary H.* [Read full review](https://www.g2.com/survey_responses/engagebay-review-13046393) --- **"[Effortless Drag-and-Drop Pipeline with Unified Contact Management](https://www.g2.com/survey_responses/engagebay-review-13048520)"** **Rating:** 4.5/5.0 stars *— Christine D.* [Read full review](https://www.g2.com/survey_responses/engagebay-review-13048520) --- #### What Are G2 Users Discussing About EngageBay? - [What is EngageBay All-in-One Suite used for?](https://www.g2.com/discussions/what-is-engagebay-all-in-one-suite-used-for) ### 15. [Saleswings](https://www.g2.com/products/saleswings/reviews) SalesWings is an AI-powered revenue acceleration platform that helps marketing, sales, and emerging agentic teams make every engagement timely, relevant, and impactful. It provides a holistic, first-party view of buyer interests, intent, and sales-readiness across leads and accounts, and is purpose-built to complement B2C marketing clouds with the missing “B2B layer.” Built for Salesforce-centric stacks and adjacent engagement tools, SalesWings delivers best-in-class native integrations with Salesforce Sales Cloud, Marketing Cloud (all editions), Data Cloud and Agentforce, plus Braze, Segment, and others—so insights land where teams already work. It is a certified Salesforce ISV and Braze Alloys partner. Core capabilities include rich behavioral data collection, lead/account scoring (point-based, predictive, and fit/grading), interest tagging, real-time sales alerts (email/Slack/browser), an AI sales assistant for next-best actions, and CRM-native attribution and campaign impact reporting. SalesWings Interactions adds high-performing, behaviorally targeted on-site pop-ups to capture and qualify demand without heavy ops lift. Who benefits: Demand gen and marketing operations improve audience targeting, channel ROI, and attribution; SDR/BDR teams boost speed-to-lead and conversion with prioritized lists and alerts; Sales operations orchestrate cleaner hand-offs; AEs gain account-level interest maps to expand deal size and timing. Differentiation: Versus Salesforce Einstein Lead Scoring, SalesWings adds native first-party behavioral signals, actionable interest areas (not just a number), real-time alerts, and MAP activation inside Salesforce Marketing Cloud and Braze. Against 6sense and Demandbase, SalesWings stays lightweight—no third-party intent/data credits or DSP to run—while deepening first-party signal activation inside SFMC/Braze and Salesforce. Compared with Qualified, SalesWings augments existing journeys with scoring, tags, and Interactions rather than replacing them with an autonomous AI SDR. Outfunnel focuses on sync and rules-based scoring; SalesWings provides AI assistance, CRM-native attribution, and on-site engagement. Why it matters now: For teams running Salesforce/Braze who need B2B precision without stack sprawl, SalesWings offers faster time-to-value, lower change-management, and decision-grade reporting—power with simplicity, embedded where revenue work happens. **Average Rating:** 4.8/5.0 **Total Reviews:** 34 **How Do G2 Users Rate Saleswings?** - **Analysis:** 8.5/10 (Category avg: 8.4/10) - **Conversion Viability:** 8.8/10 (Category avg: 8.2/10) - **Lead Opportunity:** 9.2/10 (Category avg: 8.8/10) - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10) **Who Is the Company Behind Saleswings?** - **Seller:** [Saleswings](https://www.g2.com/sellers/saleswings) - **Year Founded:** 2016 - **HQ Location:** Lausanne, Switzerland - **Twitter:** @SalesWingsApp (4,523 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/9328185/ (17 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 41% Mid-Market, 32% Small-Business #### What Are Saleswings's Pros and Cons? **Pros:** - Ease of Use (8 reviews) - Customer Support (7 reviews) - Intuitive (5 reviews) - CRM Integration (4 reviews) - Analytics (3 reviews) **Cons:** - Clunky Design (1 reviews) - Complex Filtering (1 reviews) - Filtering Issues (1 reviews) - Layout Issues (1 reviews) - Limitations (1 reviews) ### What Do G2 Reviewers Say About Saleswings? *AI-generated summary from verified user reviews* **Pros:** - Users find Saleswings **incredibly easy to use** , appreciating seamless setup and exceptional customer support throughout their experience. - Users commend the **exceptional customer support** from Saleswings, highlighting personalized assistance and effective implementation guidance. - Users appreciate the **intuitive insights** from SalesWings, enhancing marketing strategies and improving lead prioritization and conversions. - Users praise the **CRM integration** of Saleswings for enhancing top-of-funnel visibility and improving lead management efficiency. - Users appreciate the **detailed analytics** of SalesWings, which enhance lead prioritization and support data-driven decision-making. **Cons:** - Users note the **clunky design** of Saleswings, particularly with cluttered tag and score management pages lacking organization options. - Users find the **complex filtering** in Saleswings makes it challenging to manage tags and search specific accounts efficiently. - Users feel that the **filtering could be more fine-tuned** , enhancing the ease of finding specific accounts. - Users find the **layout issues** in Saleswings, especially with tags and scores, can lead to a cluttered experience. - Users note **UI clutter** in Saleswings, especially on tag and score management pages, indicating a need for better organization features. #### What Are Recent G2 Reviews of Saleswings? **"[Easy Setup, Clear Docs, and Responsive SalesWings Support](https://www.g2.com/survey_responses/saleswings-review-12258802)"** **Rating:** 5.0/5.0 stars *— Adriana E T.* [Read full review](https://www.g2.com/survey_responses/saleswings-review-12258802) --- **"[SalesWings Turns Engagement Data Into Clear Lead Insights and Smarter Spend Decisions](https://www.g2.com/survey_responses/saleswings-review-12406055)"** **Rating:** 5.0/5.0 stars *— Rhiannon R.* [Read full review](https://www.g2.com/survey_responses/saleswings-review-12406055) --- #### What Are G2 Users Discussing About Saleswings? - [What is Saleswings used for?](https://www.g2.com/discussions/what-is-saleswings-used-for) ### 16. [D&B Rev.Up ABX](https://www.g2.com/products/dnbrevupabx/reviews) D&B Rev.Up ABX is an open RevTech platform designed to help marketing and sales teams grown revenue by consolidating accounts, contacts, campaigns, and sales plays. With D&B Rev.Up ABX, you get the power to: •Learn: with a full view of buyers and customers, better understand their behavior, their journeys, and when they're likely to buy •Target: With AI-driven insights, prioritize the audiences most likely to buy - or customers at risk of leaving •Engage: Turn on and run personalized, data-backed campaigns in the channels where your buyers and customers are most likely to respond •Win: Uncover all of the points in your buyers' journeys where they're likely to engage to help your team reach them at the right times - and get through the door first **Average Rating:** 4.4/5.0 **Total Reviews:** 109 **How Do G2 Users Rate D&B Rev.Up ABX?** - **Analysis:** 9.0/10 (Category avg: 8.4/10) - **Conversion Viability:** 8.2/10 (Category avg: 8.2/10) - **Lead Opportunity:** 8.8/10 (Category avg: 8.8/10) - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10) **Who Is the Company Behind D&B Rev.Up ABX?** - **Seller:** [Dun & Bradstreet](https://www.g2.com/sellers/dun-bradstreet) - **HQ Location:** Short Hills, NJ - **Twitter:** @DunBradstreet (22,541 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2385/ (5,747 employees on LinkedIn®) - **Ownership:** NYSE: DNB - **Total Revenue (USD mm):** $1,738 **Who Uses This Product?** - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 40% Mid-Market, 32% Small-Business #### What Are D&B Rev.Up ABX's Pros and Cons? **Pros:** - Analytics (2 reviews) - Audience Targeting (2 reviews) - Automation (2 reviews) - Data Accuracy (2 reviews) - Data Quality (2 reviews) **Cons:** - Learning Curve (2 reviews) - Poor Customer Support (2 reviews) - Slow Performance (2 reviews) - Automation Difficulty (1 reviews) - Call Management (1 reviews) ### What Do G2 Reviewers Say About D&B Rev.Up ABX? *AI-generated summary from verified user reviews* **Pros:** - Users value the **rich business data access** of D&B Rev.Up ABX, enhancing their targeted marketing efforts significantly. - Users value the **effective audience targeting** of D&B Rev.Up ABX, enhancing marketing efforts with rich business data insights. - Users appreciate the **automation capabilities** of D&B Rev.Up ABX, enhancing their efficiency in data management and outreach. - Users value the **data accuracy** of D&B Rev.Up ABX, enhancing the effectiveness of targeted marketing efforts. - Users value the **rich business data access** in D&B Rev.Up ABX, enhancing targeting and personalization in marketing. **Cons:** - Users find the **learning curve challenging** , especially for those new to account-based marketing and its setup. - Users struggle with the **steep learning curve** of D&B Rev.Up ABX, making it challenging for new users to adapt. - Users find the **slow performance** of D&B Rev.Up ABX frustrating, impacting their overall efficiency and user experience. - Users note the **automation difficulty** with D&B Rev.Up ABX, lacking real-time insights and workflow capabilities. - Users find the **learning curve quite difficult** to navigate, making it challenging for new users to get started. #### What Are Recent G2 Reviews of D&B Rev.Up ABX? **"[Review for D&B Rev.UP ABX](https://www.g2.com/survey_responses/d-b-rev-up-abx-review-9405710)"** **Rating:** 4.0/5.0 stars *— Verified User in Information Technology and Services* [Read full review](https://www.g2.com/survey_responses/d-b-rev-up-abx-review-9405710) --- **"[Cuts Through the Noise with Analytics-Based Targeting](https://www.g2.com/survey_responses/d-b-rev-up-abx-review-12778511)"** **Rating:** 4.5/5.0 stars *— ISHAN P.* [Read full review](https://www.g2.com/survey_responses/d-b-rev-up-abx-review-12778511) --- #### What Are G2 Users Discussing About D&B Rev.Up ABX? - [What is D&B Rev.Up ABX used for?](https://www.g2.com/discussions/what-is-d-b-rev-up-abx-used-for) ### 17. [Thryv](https://www.g2.com/products/thryv/reviews) Thryv is an AI-powered marketing and sales platform built specifically for small businesses, helping you market smarter, sell more, and grow faster—all from one centralized solution. Designed to replace disconnected tools, Thryv combines essential business software into one easy-to-use platform. Now including Keap, Thryv delivers powerful CRM software, marketing automation, and sales management tools that help small businesses capture more leads, automate follow-ups, and increase repeat business. With built-in tools for lead management, email and SMS marketing, pipeline tracking, and customer relationship management, Thryv + Keap help teams stay organized and close more deals. From getting found online with digital marketing tools to managing customer relationships and automating sales workflows, Thryv + Keap simplify every stage of the customer journey. The result is a scalable, all-in-one CRM and marketing platform that helps small businesses save time, increase efficiency, and focus on what matters most—running and growing their business. **Average Rating:** 4.3/5.0 **Total Reviews:** 1,891 **How Do G2 Users Rate Thryv?** - **Analysis:** 6.9/10 (Category avg: 8.4/10) - **Conversion Viability:** 6.8/10 (Category avg: 8.2/10) - **Lead Opportunity:** 7.5/10 (Category avg: 8.8/10) - **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.1/10) **Who Is the Company Behind Thryv?** - **Seller:** [Thryv](https://www.g2.com/sellers/thryv) - **Company Website:** https://Thryv.com - **Year Founded:** 2012 - **HQ Location:** Dallas, TX - **Twitter:** @thryv (8,415 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/thryvinc (5,883 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner, CEO - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness - **Company Size:** 90% Small-Business, 9% Mid-Market #### What Are Thryv's Pros and Cons? **Pros:** - Ease of Use (109 reviews) - Automation (95 reviews) - Customer Support (76 reviews) - Automation Features (70 reviews) - Helpful (58 reviews) **Cons:** - Missing Features (60 reviews) - Learning Curve (50 reviews) - Limitations (47 reviews) - Limited Features (46 reviews) - Expensive (34 reviews) ### What Do G2 Reviewers Say About Thryv? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** of Thryv, facilitating efficient scheduling and customer management. - Users value the **automation capabilities** of Thryv, enhancing organization and efficiency in sales and marketing workflows. - Users appreciate the **great customer support** provided by Thryv, enhancing their overall experience and satisfaction. - Users love the **automation features** of Thryv, simplifying follow-ups and streamlining client management effortlessly. - Users appreciate the **helpful support** from Keap, ensuring smooth navigation and effective use of the platform. **Cons:** - Users are frustrated by **missing features** , hindering the overall effectiveness of Thryv and requiring reliance on external platforms. - Users find a **steep learning curve** with Thryv, making it challenging to fully grasp all features effectively. - Users express concerns over **pricing limitations** , complex invoice functionalities, and inadequate support that hinder overall user experience. - Users feel that Thryv has **limited features** , lacking essential tools for inventory management and client interaction. - Users find the **pricing too expensive** , especially with per-user licensing and contact list limitations impacting usability. #### What Are Recent G2 Reviews of Thryv? **"[All-in-One Thryv Platform That Streamlined Our Workflow and Saved Us Money](https://www.g2.com/survey_responses/thryv-review-12972196)"** **Rating:** 5.0/5.0 stars *— Alan H.* [Read full review](https://www.g2.com/survey_responses/thryv-review-12972196) --- **"[Outstanding Customer Service and Real-Time Results with Thryv](https://www.g2.com/survey_responses/thryv-review-12979894)"** **Rating:** 5.0/5.0 stars *— Earth E.* [Read full review](https://www.g2.com/survey_responses/thryv-review-12979894) --- #### What Are G2 Users Discussing About Thryv? - [What is Thryv used for?](https://www.g2.com/discussions/what-is-thryv-used-for) - [How do I cancel Thryv?](https://www.g2.com/discussions/how-do-i-cancel-thryv) - [What is infusionsoft used for?](https://www.g2.com/discussions/what-is-infusionsoft-used-for) - 3 comments - [Who owns Thryv software?](https://www.g2.com/discussions/who-owns-thryv-software) - [Is KEAP an Infusionsoft?](https://www.g2.com/discussions/is-keap-an-infusionsoft) - 4 comments ### 18. [Lightcast Gazelle](https://www.g2.com/products/lightcast-gazelle/reviews) Gazelle.ai is the first and only AI-Powered sales intelligence platform that deploys custom-built algorithms to rank over 8 million international companies on their likelihood to expand. Gazelle.ai represents a brand new approach to marketing and business development by focusing on leads that are active buyers of goods and services: Growth Companies. Deployed by users in more than 15 countries, Gazelle.ai has transformed the lead generation process. The days of static, un-intuitive list building are done. Engage with C-level decision-makers at the world’s fastest-growing companies. Start your journey with our AI-generated growth scores and combine these with hundreds of other “growth” filters including: VC funding, fast revenue growth, key company events, industry heatmaps, clustering intelligence, emerging keywords search, among many others. Spend more time closing and less time chasing with the world’s first and only AI-powered company growth platform: Gazelle.ai. **Average Rating:** 4.7/5.0 **Total Reviews:** 61 **How Do G2 Users Rate Lightcast Gazelle?** - **Analysis:** 7.9/10 (Category avg: 8.4/10) - **Conversion Viability:** 8.3/10 (Category avg: 8.2/10) - **Lead Opportunity:** 8.6/10 (Category avg: 8.8/10) - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.1/10) **Who Is the Company Behind Lightcast Gazelle?** - **Seller:** [Lightcast](https://www.g2.com/sellers/lightcast) - **Year Founded:** 2000 - **HQ Location:** Moscow, Idaho, United States - **Twitter:** @LightcastData (3,818 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/lightcastdata/ (758 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Government Administration, International Trade and Development - **Company Size:** 69% Small-Business, 23% Mid-Market #### What Are Recent G2 Reviews of Lightcast Gazelle? **"[Gazelle.ai - great info, stellar customer service, and fun to use!](https://www.g2.com/survey_responses/lightcast-gazelle-review-7134281)"** **Rating:** 5.0/5.0 stars *— Susan C.* [Read full review](https://www.g2.com/survey_responses/lightcast-gazelle-review-7134281) --- **"[Very user friendly and comprehensive, excellent customer care](https://www.g2.com/survey_responses/lightcast-gazelle-review-7133137)"** **Rating:** 4.5/5.0 stars *— Verified User in International Trade and Development* [Read full review](https://www.g2.com/survey_responses/lightcast-gazelle-review-7133137) --- #### What Are G2 Users Discussing About Lightcast Gazelle? - [What is Gazelle.ai used for?](https://www.g2.com/discussions/what-is-gazelle-ai-used-for) ### 19. [Koala](https://www.g2.com/products/koala/reviews) Koala is an end-to-end pipeline generation engine. Give reps a single-pane-of-glass for account prioritization, deep research, and identifying buying committees. **Average Rating:** 5.0/5.0 **Total Reviews:** 31 **How Do G2 Users Rate Koala?** - **Analysis:** 9.3/10 (Category avg: 8.4/10) - **Conversion Viability:** 10.0/10 (Category avg: 8.2/10) - **Lead Opportunity:** 9.8/10 (Category avg: 8.8/10) - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10) **Who Is the Company Behind Koala?** - **Seller:** [Koala](https://www.g2.com/sellers/koala) - **Year Founded:** 2022 - **HQ Location:** San Francisco, California - **Twitter:** @getkoala_com (232 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/getkoala (28 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Computer Software - **Company Size:** 58% Small-Business, 35% Mid-Market #### What Are Koala's Pros and Cons? **Pros:** - Ease of Use (13 reviews) - Features (12 reviews) - Intent Data (12 reviews) - Lead Generation (12 reviews) - Helpful (11 reviews) **Cons:** - Missing Features (3 reviews) - Missing Information (3 reviews) - CRM Issues (2 reviews) - Data Management (2 reviews) - Data Quality (2 reviews) ### What Do G2 Reviewers Say About Koala? *AI-generated summary from verified user reviews* **Pros:** - Users commend Koala for its **ease of use** , with quick setup and seamless integration enhancing productivity. - Users appreciate the **valuable insights and support** from Koala, enhancing their marketing and sales strategies significantly. - Users value the **powerful intent data** from Koala, enhancing proactive outreach and significantly improving conversion rates. - Users highlight Koala's **effective lead generation** , significantly boosting their sales pipeline and opportunity conversions. - Users appreciate the **responsive support** from the Koala team, enhancing overall customer success and experience. **Cons:** - Users find some **missing features** in Koala, such as difficulty with custom columns and lack of ICP fit scoring. - Users find the **missing information** feature in Koala limits clarity and data syncing with existing accounts. - Users experience **CRM integration issues** with Koala, lacking clarity on visitors and seamless syncing with Salesforce. - Users find **data management lacking** due to missing third-party enrichment and clarity on visitor information. - Users find the **data quality lacking** , particularly missing third-party enrichment and clarity on visitor information. #### What Are Recent G2 Reviews of Koala? **"[Koala Delivers Account-Level Intent Insights and Tailored B2B Experiences](https://www.g2.com/survey_responses/koala-review-12225701)"** **Rating:** 4.0/5.0 stars *— Carlos C.* [Read full review](https://www.g2.com/survey_responses/koala-review-12225701) --- **"[Streamlines my SDR workflows](https://www.g2.com/survey_responses/koala-review-11448196)"** **Rating:** 5.0/5.0 stars *— Sofi Y.* [Read full review](https://www.g2.com/survey_responses/koala-review-11448196) --- ### 20. [PipeCandy](https://www.g2.com/products/pipecandy/reviews) PipeCandy is a market intelligence platform with insights on a million+ eCommerce & D2C brands. CPG & D2C brand owners & eCommerce managers use our insights to track digital channels (D2C & marketplaces), category trends & consumer perceptions. Product managers of eCommerce, adtech & fintech use our data to build analytical applications. High performing sales teams at tech & 3PL companies use our data to do TAM research and to build relevant lead lists. We are Nielsen+ZoomInfo for eCommerce. **Average Rating:** 4.3/5.0 **Total Reviews:** 33 **How Do G2 Users Rate PipeCandy?** - **Analysis:** 8.9/10 (Category avg: 8.4/10) - **Conversion Viability:** 9.6/10 (Category avg: 8.2/10) - **Lead Opportunity:** 10.0/10 (Category avg: 8.8/10) - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10) **Who Is the Company Behind PipeCandy?** - **Seller:** [PipeCandy](https://www.g2.com/sellers/pipecandy) - **Year Founded:** 2016 - **HQ Location:** Walnut, CA - **Twitter:** @PipeCandyHQ (1,539 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/13180115/ (28 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 51% Mid-Market, 34% Small-Business #### What Are Recent G2 Reviews of PipeCandy? **"[Great product with better support](https://www.g2.com/survey_responses/pipecandy-review-7152755)"** **Rating:** 5.0/5.0 stars *— Verified User in Consumer Goods* [Read full review](https://www.g2.com/survey_responses/pipecandy-review-7152755) --- **"[Very responsive support team and broad database](https://www.g2.com/survey_responses/pipecandy-review-7187957)"** **Rating:** 4.0/5.0 stars *— Cris L.* [Read full review](https://www.g2.com/survey_responses/pipecandy-review-7187957) --- #### What Are G2 Users Discussing About PipeCandy? - [What is PipeCandy used for?](https://www.g2.com/discussions/what-is-pipecandy-used-for) ### 21. [MadKudu](https://www.g2.com/products/madkudu/reviews) MadKudu is an AI Sales assistant that makes prospecting easy — right where your sellers already work (Gong, Salesforce, Outreach…). It automates the tedious tasks of prioritizing, researching and engaging with prospects. By automating the research of your internal data and combining with external signals, MadKudu delivers all the insights sellers need to take action, all in one place. **Average Rating:** 4.5/5.0 **Total Reviews:** 45 **How Do G2 Users Rate MadKudu?** - **Analysis:** 8.4/10 (Category avg: 8.4/10) - **Conversion Viability:** 8.3/10 (Category avg: 8.2/10) - **Lead Opportunity:** 8.4/10 (Category avg: 8.8/10) - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10) **Who Is the Company Behind MadKudu?** - **Seller:** [HG Insights](https://www.g2.com/sellers/hg-insights) - **Year Founded:** 2010 - **HQ Location:** Santa Barbara, CA - **LinkedIn® Page:** https://www.linkedin.com/company/1311279/ (1,005 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 59% Mid-Market, 26% Enterprise #### What Are MadKudu's Pros and Cons? **Pros:** - Helpful (5 reviews) - Lead Generation (4 reviews) - Prospecting (4 reviews) - Accurate Data (3 reviews) - Customer Support (3 reviews) **Cons:** - Dashboard Issues (2 reviews) - Learning Curve (2 reviews) - Account Issues (1 reviews) - Clunky Design (1 reviews) - Complexity (1 reviews) ### What Do G2 Reviewers Say About MadKudu? *AI-generated summary from verified user reviews* **Pros:** - Users find MadKudu's **helpful support team** quick to address inquiries, enhancing the overall user experience. - Users value how MadKudu provides **key buyer signals** , streamlining lead generation and enhancing outreach effectiveness. - Users value how MadKudu surfaces **high-quality prospects** , enabling focused and effective engagement with leads. - Users value the **accurate data** from MadKudu, enabling better insights and lead prioritization for effective engagement. - Users commend the **helpful and quick customer support** from MadKudu, enhancing their overall experience with the platform. **Cons:** - Users find the **dashboard issues** in MadKudu cumbersome, wishing for more customization and real-time updates for efficiency. - Users face a notable **learning curve** in managing MadKudu, but find support from the team very helpful. - Users face **login issues** with MadKudu, primarily accessing it only through Salesforce, limiting their experience. - Users find the **bulk scoring process clunky** , especially when merging scores with existing spreadsheets manually. - Users find the **complexity** of reviewing each prospect's account cumbersome and prefer a more streamlined overview. #### What Are Recent G2 Reviews of MadKudu? **"[Mad abilities to qualify your ICP](https://www.g2.com/survey_responses/madkudu-review-10640503)"** **Rating:** 5.0/5.0 stars *— Grant B.* [Read full review](https://www.g2.com/survey_responses/madkudu-review-10640503) --- **"[Fast way to prioritizing high-potential leads](https://www.g2.com/survey_responses/madkudu-review-10865565)"** **Rating:** 5.0/5.0 stars *— Brandon D.* [Read full review](https://www.g2.com/survey_responses/madkudu-review-10865565) --- #### What Are G2 Users Discussing About MadKudu? - [What is MadKudu used for?](https://www.g2.com/discussions/what-is-madkudu-used-for) ### 22. [Pocus](https://www.g2.com/products/pocus/reviews) For revenue teams suffering from manual GTM processes and data overload, Pocus is the AI sales intelligence platform that delivers 10x rep productivity and increased pipeline attainment. Pocus AI analyzes your accounts, finds the best opportunities, and tells reps exactly what to do next. Reps start each day with prioritized accounts and ready to execute plays. Leading companies like Monday.com, Canva, and LaunchDarkly use Pocus to generate over 70% of their pipeline and save reps 10+ hours every week. AI That Tells Reps Exactly What to Do Next At the core of Pocus is the Relevance Agent™ and Intelligent Inbox - advanced always on AI agents that continuously analyze account data, buying signals, and market context. Reps receive 3–5 high-value recommendations daily, each with research summaries, talking points, and even ready-to-send emails. This gives leaders more control over their reps and ensures sales teams focus only on the opportunities most likely to convert. Designed for Modern Revenue Teams For reps: No more overload of random signals or struggling with unreliable lead scores. Pocus delivers a trusted prioritization engine that cuts through noise. For leaders: Gain more control and scale best practices across your sales team with prescriptive guidance that ensures consistency, accountability, and predictable pipeline growth. For complex deals: Unlike basic tools that focus only on single contacts, Pocus considers entire buying committees, multi-threaded relationships, and account dynamics. Proven Results with Leading Companies High-growth organizations like Monday.com, Canva, and LaunchDarkly use Pocus to: - Generate 70%+ of their pipeline through AI-driven prioritization - Save reps 10+ hours every week on manual prospecting - Increase rep productivity by 10x while improving win rates Why Choose Pocus? Pocus goes beyond traditional sales engagement or sales enablement tools. It’s not another “signal dashboard.” Instead, it delivers decision intelligence - actionable guidance that tells reps where to focus, who to engage, and how to win. By consolidating workflows, improving pipeline quality, and empowering reps with AI-powered recommendations, Pocus helps revenue teams build a consistent, scalable, and predictable GTM engine. **Average Rating:** 4.4/5.0 **Total Reviews:** 134 **How Do G2 Users Rate Pocus?** - **Analysis:** 8.0/10 (Category avg: 8.4/10) - **Conversion Viability:** 8.3/10 (Category avg: 8.2/10) - **Lead Opportunity:** 8.5/10 (Category avg: 8.8/10) - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10) **Who Is the Company Behind Pocus?** - **Seller:** [Pocus](https://www.g2.com/sellers/pocus) - **Year Founded:** 2021 - **HQ Location:** New York, NY - **Twitter:** @getpocus (590 Twitter followers) - **LinkedIn® Page:** https://linkedin.com/company/pocus (34 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Executive, Sales Development Representative - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 52% Mid-Market, 40% Enterprise #### What Are Pocus's Pros and Cons? **Pros:** - Lead Generation (72 reviews) - Time-saving (61 reviews) - Ease of Use (49 reviews) - Time-Saving (49 reviews) - Efficiency (45 reviews) **Cons:** - Learning Difficulty (21 reviews) - Inaccurate Data (18 reviews) - Learning Curve (17 reviews) - Steep Learning Curve (16 reviews) - Integration Issues (15 reviews) ### What Do G2 Reviewers Say About Pocus? *AI-generated summary from verified user reviews* **Pros:** - Users find Pocus exceptional for **efficient lead generation** , simplifying targeting and segmentation for outreach efforts. - Users value the **time-saving benefits** of Pocus, making prospecting and data management faster and more efficient. - Users love the **ease of use** of Pocus, finding it intuitive and efficient for gathering insights and managing tasks. - Users find Pocus to be a **time-saving tool** that streamlines data management and reduces platform switching. - Users appreciate the **efficiency** of Pocus, streamlining data management and enhancing decision-making through valuable insights in one place. **Cons:** - Users find the **learning difficulty** of Pocus challenging, requiring time and support to navigate its features effectively. - Users face challenges with **inaccurate data** requiring manual edits, leading to inconsistencies with integrated sales tools. - Users experience a notable **learning curve** with Pocus, making setup and navigation somewhat challenging and time-consuming. - Users note a **steep learning curve** for configuring custom goals and playbooks in Pocus, requiring extra support. - Users face **integration issues** with Pocus, limiting its utility for customer marketing and outreach efforts. #### What Are Recent G2 Reviews of Pocus? **"[Great tool for use cases beyond selling](https://www.g2.com/survey_responses/pocus-review-11687746)"** **Rating:** 5.0/5.0 stars *— Emily C.* [Read full review](https://www.g2.com/survey_responses/pocus-review-11687746) --- **"[Compelling AI-First platform for Sales](https://www.g2.com/survey_responses/pocus-review-11663473)"** **Rating:** 5.0/5.0 stars *— aaina a.* [Read full review](https://www.g2.com/survey_responses/pocus-review-11663473) --- ### 23. [PX](https://www.g2.com/products/px/reviews) The PX platform is all about optimization. Buyers and publishers benefit through two vehicles: The PX Open Exchange is a marketplace with 500+ integrated and pre-vetted lead sources and direct publishers with over 3 million consumer inquiries per month. It’s a huge pool of available leads — and a single means to measure multiple sources simultaneously. If you have direct publisher relationships, PX Private Marketplaces let you keep it 1-to-1, and further optimize with all the tools and insights of the Open Exchange, including real-time pricing, pre-integrated lead verification services, and sales-data performance measures. The PX platform addresses the primary challenges brands face in customer acquisition: Compliance, Transparency, Source Management, Control, and Results **Average Rating:** 3.8/5.0 **Total Reviews:** 18 **How Do G2 Users Rate PX?** - **Analysis:** 4.2/10 (Category avg: 8.4/10) - **Conversion Viability:** 4.2/10 (Category avg: 8.2/10) - **Lead Opportunity:** 5.0/10 (Category avg: 8.8/10) - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.1/10) **Who Is the Company Behind PX?** - **Seller:** [PX](https://www.g2.com/sellers/px) - **Year Founded:** 2010 - **HQ Location:** New York, New York - **Twitter:** @pxplatform (172 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/10123259 (151 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 53% Small-Business, 26% Mid-Market #### What Are Recent G2 Reviews of PX? **"[Cutting Edge Technology](https://www.g2.com/survey_responses/px-review-1671541)"** **Rating:** 4.0/5.0 stars *— Zac B.* [Read full review](https://www.g2.com/survey_responses/px-review-1671541) --- **"[Great attention to details](https://www.g2.com/survey_responses/px-review-1684983)"** **Rating:** 4.0/5.0 stars *— leah b.* [Read full review](https://www.g2.com/survey_responses/px-review-1684983) --- ### 24. [Zoho SalesIQ](https://www.g2.com/products/zoho-salesiq/reviews) Zoho SalesIQ is a customer engagement platform with live chat, website visitor tracking, and analytics capabilities that helps you know your visitors, engage them, and support your customers in real time. Loaded with all the features a customer expects and a lot more, including live visitor tracking, live chat translate, live chat, automated chat triggers, lead scoring, audio call, screen share, profanity management, chat preview, codeless bot, answer bot, chat routing, internal chat, agent mobile app, SDK for iOS and Android, and integrations with popular IM channels like Whatsapp, Instagram, FB Messenger, and Telegram. All of this in a single platform. **Average Rating:** 4.4/5.0 **Total Reviews:** 237 **How Do G2 Users Rate Zoho SalesIQ?** - **Analysis:** 7.9/10 (Category avg: 8.4/10) - **Conversion Viability:** 7.5/10 (Category avg: 8.2/10) - **Lead Opportunity:** 7.7/10 (Category avg: 8.8/10) - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10) **Who Is the Company Behind Zoho SalesIQ?** - **Seller:** [Zoho](https://www.g2.com/sellers/zoho-b00ca9d5-bca8-41b5-a8ad-275480841704) - **Year Founded:** 1996 - **HQ Location:** Austin, TX - **Twitter:** @Zoho (137,880 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/38373/ (30,766 employees on LinkedIn®) - **Phone:** +1 (888) 900-9646 **Who Uses This Product?** - **Who Uses This:** CEO, Director - **Top Industries:** Information Technology and Services, Marketing and Advertising - **Company Size:** 72% Small-Business, 20% Mid-Market #### What Are Zoho SalesIQ's Pros and Cons? **Pros:** - Features (9 reviews) - Ease of Use (8 reviews) - Chat Features (5 reviews) - Integrations (5 reviews) - Customer Support (4 reviews) **Cons:** - Learning Curve (3 reviews) - Complexity (2 reviews) - Excessive Notifications (2 reviews) - Limited Customization (2 reviews) - Notification Issues (2 reviews) ### What Do G2 Reviewers Say About Zoho SalesIQ? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **responsive and easy-to-use features** of Zoho SalesIQ, enhancing real-time engagement and conversions. - Users appreciate the **ease of use** of Zoho SalesIQ, facilitating effective real-time engagement and support management. - Users love the **easy-to-use chat features** of Zoho SalesIQ, enhancing real-time engagement and customer support efficiency. - Users praise the **s seamless integrations** with Zoho products, enhancing collaboration and streamlining customer interactions effectively. - Users commend the **superb customer support** of Zoho SalesIQ, ensuring real-time assistance for all issues encountered. **Cons:** - Users find the **learning curve steep** , as the complexity and multitude of settings can be overwhelming initially. - Users find **Zoho SalesIQ complex** , with challenging integrations and confusing subscription fees that lead to dissatisfaction. - Users experience **excessive notifications** and delays on the Android app, affecting their overall user experience. - Users note that Zoho SalesIQ has **limited customization** , making user experience slightly overwhelming and clunky at times. - Users experience **notification issues** with delays and duplicates, affecting the overall reliability of Zoho SalesIQ. #### What Are Recent G2 Reviews of Zoho SalesIQ? **"[Zobot Makes Customization and Lead Qualification Effortless](https://www.g2.com/survey_responses/zoho-salesiq-review-12630837)"** **Rating:** 5.0/5.0 stars *— MANISH K.* [Read full review](https://www.g2.com/survey_responses/zoho-salesiq-review-12630837) --- **"[Real-Time Visitor Tracking and CRM Integration On-the-Go](https://www.g2.com/survey_responses/zoho-salesiq-review-12096763)"** **Rating:** 4.5/5.0 stars *— Nayeem M.* [Read full review](https://www.g2.com/survey_responses/zoho-salesiq-review-12096763) --- ### 25. [Leadspace](https://www.g2.com/products/leadspace/reviews) When working with huge volumes of data, the ability to validate and resolve companies and buyers at the enterprise, SMB, or even micro-business level is a challenge. Leadspace is purpose-built to help growing organizations effectively manage these data challenges. And we do it at scale for some of the most demanding B2B customers—Microsoft, Zoom Video, and Salesforce. Resolving this challenge requires multi-source validation involving dozens of sources of both first- and third-party data. The Leadspace platform unifies all of this data into a B2B data graph that can host and rationalize billions of relationships and potentially trillions of data points down to the company- and buyer-level. This helps go-to-market teams easily navigate, segment, and activate across multiple digital channels to positively change the economics of their pipeline and deal conversion. **Average Rating:** 4.3/5.0 **Total Reviews:** 109 **How Do G2 Users Rate Leadspace?** - **Analysis:** 8.6/10 (Category avg: 8.4/10) - **Conversion Viability:** 8.3/10 (Category avg: 8.2/10) - **Lead Opportunity:** 8.5/10 (Category avg: 8.8/10) - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10) **Who Is the Company Behind Leadspace?** - **Seller:** [Leadspace](https://www.g2.com/sellers/leadspace) - **Year Founded:** 2010 - **HQ Location:** San Francisco, US - **Twitter:** @Leadspace (2,355 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1493652/ (72 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Operations Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 50% Mid-Market, 45% Enterprise #### What Are Recent G2 Reviews of Leadspace? **"[Leadspace](https://www.g2.com/survey_responses/leadspace-review-8926587)"** **Rating:** 4.0/5.0 stars *— Rajnikant M.* [Read full review](https://www.g2.com/survey_responses/leadspace-review-8926587) --- **"[Everything I needed to work with leads.](https://www.g2.com/survey_responses/leadspace-review-10238771)"** **Rating:** 4.5/5.0 stars *— Hichem G.* [Read full review](https://www.g2.com/survey_responses/leadspace-review-10238771) --- #### What Are G2 Users Discussing About Leadspace? - [How has Leadspace impacted your lead generation efforts, and what improvements could be made?](https://www.g2.com/discussions/how-has-leadspace-impacted-your-lead-generation-efforts-and-what-improvements-could-be-made) - [What is Leadspace used for?](https://www.g2.com/discussions/what-is-leadspace-used-for) ## What Is Lead Scoring Software? [Lead Generation Software](https://www.g2.com/categories/lead-generation) ## What Software Categories Are Similar to Lead Scoring Software? - [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence) - [Lead Capture Software](https://www.g2.com/categories/lead-capture) - [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence) --- ## How Do You Choose the Right Lead Scoring Software? ### What You Should Know About Lead Scoring Software ### What is Lead Scoring Software? Lead scoring software is used by companies to evaluate the sale potential of each business lead or opportunity. By using this type of software, companies create scales and benchmarks against which to rank prospects. Lead scoring software helps teams focus on lead opportunities that are most likely to convert into sales, thus saving time. Driving focus on high-value leads helps sales reps save the time they would have spent on less valuable leads, and with that time they are enabled to craft better messaging when approaching ideal customers who have a higher probability of becoming a sale. Lead scoring systems use a methodology that assigns numerical point values to each lead a business generates. Leads can be evaluated with certain scoring criteria, including the professional information they have submitted to a company and how they have engaged with a website and brand across the internet. The lead scoring model helps sales and marketing campaigns prioritize effective leads, respond to them, and increase the rate at which those leads become customers. #### What Types of Lead Scoring Software Exist? There are two main types of lead scoring software—predictive and rules-based software. More information about both types is listed below. **Predictive lead scoring software:** Predictive lead scoring software is the most common type of lead scoring software. This type of scoring relies on a predictive model as well as machine learning and complex algorithms to identify which leads are best for a company to pursue. These models use external data points, such as demographic information, employee count, job openings, web presence, etc., along with historical data and any interactions the lead prospect previously had with the company, to create a more accurate and informed score. The software also creates a predictive model, often using data from a CRM or marketing platform to pinpoint any behaviors and characteristics that closed or won accounts share. **Rules-based lead scoring software:** Rules-based lead scoring software is a more traditional type of scoring and is usually standard in most marketing automation platforms. It assigns a numeric value to attitudes, characteristics, and behaviors of a prospect, which is defined by a company’s marketing team, although input from sales is common. The intent is that these scores increase the number of quality leads that are passed to sales. Rule-based scoring can be broken into two categories—implicit and explicit data. Implicit data tracks lead behavior on a website. Explicit data is quantified based on information a prospect enters into a form. ### What are Common Features of Lead Scoring Software? There are several features included in lead scoring software that benefits marketing, finance, sales, and the company as a whole. The most important features are further discussed below: **Importing and exporting data:** This feature provides options to easily import and export data to and from multiple file types, such as PDFs, spreadsheets, text files, and more. **Integration:** Lead scoring software integrates with marketing and sales software, as well as lead intelligence and advanced analytics platforms.  **Comparisons:** This software feature assists in comparing lead scores to company benchmarks while providing reporting and analysis that sales teams use to determine which opportunities to follow, and more importantly, which to avoid. **Scoring:** Scoring features use criteria such as revenue, budget, and company size to assign scores to leads. **Rankings:** Lead scoring software contains functionality to create and manage ranking scales for leads based on company objectives and their market position. [**Analysis**](https://www.g2.com/categories/lead-scoring/f/analysis) **:** Lead scoring software analyzes which leads should be prioritized and then accelerates them up the sales pipeline. The software also matches and assigns leads to the correct sales representative and aligns lead scores with predefined lead distribution criteria. **Scoring management:** Lead scoring software reports on and analyzes lead scores to determine the conversion rate of lead opportunities, and aligns lead scores and strategy with existing sales operations. **Attribution:** This aspect of software syncs lead data within the sales database for consistency and accuracy, and provides analysis on lead scores, sales funnel insights, and both open and closed opportunities.  Other Features of Lead Scoring Software: [Lead Management Capabilities](https://www.g2.com/categories/lead-scoring/f/lead-management) ### What are the Benefits of Lead Scoring Software? Organizations use lead scoring software because it is a key component in an efficient marketing and sales process. By assigning scores to leads, companies determine which leads are ready to send directly to sales and which leads still need to be developed by the marketing team. This practice not only provides sales teams with better-qualified leads but also streamlines communication between the two departments. Below are the benefits associated with using lead scoring software: **Increased efficiency:** Lead scoring boosts sales efficiency by providing insights into a consumer’s readiness to make a purchase. **More impactful marketing:** Marketing effectiveness increases when integrating lead scoring software integrates with business practices, enabling organizations to effectively measure the return on investment (ROI) of their marketing efforts. **Facilitates collaboration:** Lead scoring increases collaboration between marketing and sales to define the profile of sales-ready leads, thus promoting sales and marketing alignment. **Prioritizes leads:** Through determining which leads to focus on, lead scoring software boosts revenue and helps sales teams avoid wasting time on leads that are not ready to become closed deals. ### Who Uses Lead Scoring Software? Lead scoring software is mostly used by sales and marketing teams. The most important and relevant reasons for these teams using this software are given below: **Sales teams:** Lead scoring software allows sales managers and sales teams to measure leads and focus only on the strong or warm leads that produce sales and revenue. This, in turn, helps maximize conversion rates and shorten sales cycles. **Marketing teams:** Marketing teams use lead scoring software to increase marketing qualified leads (MQL) and sales accepted leads (SAL) conversion rates, which could result in more revenue through increased sales. All departments within a company are expected to take on more revenue responsibility, and marketing departments get value from this software by chasing only viable leads. **Finance teams:** Finance teams use lead scoring software to track and analyze metrics in regards to sales efficiency, conversion rates, and sales cycles. The more efficient the sales cycle is, the more cost savings a company realizes, and vice versa. Tracking the amount of time and money lost on subpar or premature leads allows an organization to make forecasts and adjustments to minimize these risks in the future. #### Software Related to Lead Scoring Software There are several solutions that benefit sales and marketing departments that also integrate with or provide similar features of lead scoring software. A couple examples of these software categories are listed below: [CRM software](https://www.g2.com/categories/crm) **:** CRM software, sometimes referred to as sales force automation (SFA) software, helps businesses track and manage interactions in a single system of record by creating a customer profile. A CRM records interactions between a business, its prospects, and its existing customers. It also eases those interactions by placing all relevant customer data, including contact information, history, and transaction summaries into a concise live record. Effective CRM also helps organizations follow up with key prospects.  [Lead capture software](https://www.g2.com/categories/lead-capture) **:** Lead capture software is used by companies to find new sales opportunities. Since most markets are very competitive, companies must discover new business opportunities ahead of the competition. Lead capture software is used by salespeople for lead generation through using information gathered from various sources including direct from leads, sales representatives, marketing practitioners, or customer support agents. [Lead-to-account matching and routing software](https://www.g2.com/categories/lead-to-account-matching-and-routing) **:** Another related software is lead-to-account matching and routing tools. This software type automatically matches new leads to account records in a CRM and then connects them to salespeople in the same territory. Although the basic functionality is similar to a CRM or marketing automation platform, lead-to-account matching and routing systems have the advantage of managing complex workflows. ### Challenges with Lead Scoring Software Although lead scoring tools have the potential to greatly improve the process of finding MQLs and high-value customers, they do not come without complications. Below is a list of key challenges associated with lead scoring software: **Based on assumptions:** Setting up lead scoring in an automated tool requires attributing positive or negative traits of MQLs based on assumptions and guesses. Predictive lead scoring often hones in on traits such as demographics or information entered into a business’ website. However, what makes a lead high value can vary from company to company and product to product. **Labor-intensive:** Building an automated lead scoring system requires an immense amount of brainpower and labor. In addition, although a formula may fit in the present, it will need to be continuously revised and optimized. Lead scoring is not a cavalier undertaking and should not be underestimated. ### How to Buy Lead Scoring Software #### Requirements Gathering (RFI/RFP) for Lead Scoring Software The first step of buying a lead scoring software is developing a list of features and functionalities a product must have to suit one’s company. Buyers can start by creating a short list of general features and must haves, and then create a long list that has more specific functionalities that could act as tiebreakers. #### Compare Lead Scoring Software Products **Create a long list** Buyers can consider the following features to assemble a long list of potential products: - Integration capabilities with other tools (e.g., CRM and marketing databases) - Cost **Create a short list** Buyers can consider the following features to assemble a short list of top contenders for purchase: - Rules-based lead scoring vs. predictive lead scoring - Cloud-based program vs. on-site hardware **Conduct demos** After narrowing down the long list to a short list, one should conduct product demonstrations to ensure the way the software operates would suit their business. Buyers must be certain to see if a rules-based or predictive lead scoring system would work better. Also, if the product operates on a cloud, it’s important to ask questions about cybersecurity and collaboration with remote teams. #### Selection of Lead Scoring Software **Choose a selection team** The selection team for purchasing lead scoring software should consist of the chief marketing officer, chief executive officer, management leads in IT, and the chief finance officer. Leadership across these various disciplines will ensure the chosen product accomplishes key business goals within a reasonable budget. **Negotiation** During the negotiation process, one should be prepared to come up against the vendor’s strongest salespeople. For this reason, one must have all company goals and needs clearly articulated to ensure the product is indeed the best fit. **Final decision** In order to make the final decision, each member of the decision-making team must agree that the product meets key criteria. Marketing must be convinced there will be a measurable ROI. The CEO will be looking for signs that the product serves the bottom-line—numbers and money. Therefore, a CEO must believe a lead scoring system will help boost revenue and please investors. IT executives will look out for technicalities and the ease of integration into current operating systems. Finally, the CFO will need to be persuaded that the lead scoring tool will shorten sales cycles and increase conversion rates. Once all of these stakeholders are on board, the final decision can be made. ### Lead Scoring Software Trends **Artificial intelligence (AI):** Lead scoring platforms equipped with AI can collect and analyze more data in a shorter period of time. AI helps this software analyze data from several sources, including social media, email, CRM systems, and other company systems. AI is also able to create and test different predictive scoring models, automatically selecting the best one based on a sample data set. Another functionality of AI that plays an important part in lead scoring software is increasing accuracy in data by constantly incorporating new insights and continually reanalyzing data.