Lead Mining Software Resources

- You own the audiences you create in Versium REACH, so you can use the same audience across many advertising platforms. Audiences created within platforms are in a "black box" and can only be used on the platform where they were created. - You have several different ways to approach creating an audience in Versium REACH, maximizing your ability to target the right customers. Platform audiences are far more limited, based on the attributes each platform has access to and have chosen to surface for audience creation. - Audiences in Versium REACH are created from our LifeData - an extensive database incorporating attributes from multiple data sources. Advanced modeling and AI inform Versium REACH audience creation.

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Purchased lists tend to be broad and generally segmented, based on large, basic categories, so you may get a lot of names, but a low likelihood that those people are the type of people who buy from you. Versium REACH audiences are customized and specifically segmented using your data and personas, so the business contacts you get are more likely to be interested in your offerings and more likely to convert.

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Versium REACH is like having an automated data scientist team analyzing your customer lists for relevant signals, and using them to figure out the best contacts to pull from the Versium LifeData® database. Using AI and machine learning, it creates the lists you need using the data or personas you already have.

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