# Best Lead Intelligence Software for Small Business - Page 6

## How Many Lead Intelligence Software Products Does G2 Track?

**Total Products under this Category:** 369

### Category Stats (Jul 2026)

- **Average Rating:** 4.57/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Diginius Insight (+3.71%) - Among all products in this category, Diginius Insight recorded the largest rating increase compared to last month

_Last updated: July 25, 2026_

## How Does G2 Rank Lead Intelligence Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 75,400+ Authentic Reviews
- 369+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Lead Intelligence Software
 ![G2 Grid® for Lead Intelligence Software plotting products by satisfaction and market presence](https://www.g2.com/categories/lead-intelligence/grids.png?focus%5B%5D=19743&focus%5B%5D=67456&focus%5B%5D=577&focus%5B%5D=16297&focus%5B%5D=152722&focus%5B%5D=1317902&focus%5B%5D=1356825&focus%5B%5D=166877)

Highlighted products: Apollo.io, Seamless (formally Seamless.AI), GTM Workspace - Powered by ZoomInfo, RocketReach, Waalaxy, Prospeo.io, FullEnrich, and Instantly.

Underlying data: [Grid® JSON](https://www.g2.com/categories/lead-intelligence/grids.json?focus%5B%5D=apollo-io&focus%5B%5D=seamless-formally-seamless-ai&focus%5B%5D=gtm-workspace-powered-by-zoominfo&focus%5B%5D=rocketreach&focus%5B%5D=waalaxy&focus%5B%5D=prospeo-io&focus%5B%5D=fullenrich&focus%5B%5D=instantly&segment=small-business)

**Sponsored**

### Apollo.io

Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first fully agentic GTM platform, transforming how revenue teams execute. Going beyond automation, Apollo’s intelligent agents actively drive results across the entire sales funnel – from prospecting to deal management – all in one place. Trusted by millions of users and hundreds of thousands of companies – including Anthropic, Autodesk, and Docusign – Apollo is making world-class go-to-market simple, intelligent, and accessible for all. Apollo serves sales development representatives, account executives, sales leaders, revenue operations, and marketing teams at B2B organizations of various sizes. Teams use Apollo to build and maintain target account lists, orchestrate outbound and inbound motions, manage opportunities, and understand which activities lead to qualified pipeline and closed revenue. Key capabilities include: Data and targeting: Access to a large B2B database with company and contact details, including firmographic, technographic, and buyer signal data, so users can define ideal customer profiles and create precise segments for outreach. Prospecting and enrichment: Tools to search, filter, and save prospect lists, plus enrichment workflows that keep contact and account records up to date in Apollo and connected systems such as CRM. Sales engagement: Multi-step, multi-channel sequences for email, calls, and tasks that standardize how reps follow up with prospects, with controls for timing, throttling, and deliverability. Agentic and AI-assisted workflows: Intelligent agents and AI features that help with account research, lead scoring, message generation, and next-step recommendations so reps can prioritize and personalize at scale. Deal and activity management: Basic CRM-style functionality for tracking opportunities, stages, activities, and notes, giving teams a single view of pipeline health and sales performance. By combining data, engagement, and deal execution in one platform, Apollo is designed to reduce the number of disconnected tools in a typical GTM stack and provide a consistent workflow for building pipeline and managing deals. This helps organizations improve data quality, increase seller productivity, and run more structured, measurable go-to-market programs.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=497&secure%5Bchosen_at%5D=2026-07-29T04%3A49%3A09Z&secure%5Bdisplayable_resource_id%5D=497&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=497&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=19743&secure%5Bresource_id%5D=497&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Flead-intelligence%2Fsmall-business%3Fpage%3D6%26segment%3Dsmall-business&secure%5Btoken%5D=daa55f6381ee580682777bd6779b700db9852c1ea778479370ab0adb4c8d728e&secure%5Burl%5D=https%3A%2F%2Fwww.apollo.io%2Fdemo%3Futm_source%3Dg2%26utm_medium%3Dcpc%26utm_campaign%3DG2Clicks%26utm_content%3Dtopic%26utm_term%3Dleadintelligence&secure%5Burl_type%5D=custom_url)

[
Salespanel
](https://www.g2.com/products/salespanel/reviews)

By [Salespanel](https://www.g2.com/sellers/salespanel)

[

4.6/5(32)

](https://www.g2.com/products/salespanel/reviews)

What do users say?

Users consistently praise the product for its ease of use and effective lead tracking capabilities, which help businesses identify and qualify leads efficiently. The intuitive interface and strong cus

Pros and Cons

[
Easy Integration (3)
](https://www.g2.com/products/salespanel/reviews?qs=pros-and-cons)[
Complex Reporting (1)
](https://www.g2.com/products/salespanel/reviews?qs=pros-and-cons)

### [Salespanel](https://www.g2.com/products/salespanel/reviews)

Salespanel is a marketing analytics, account intelligence, and first-party intent data tracking software for B2B businesses. In the cookieless tracking era, our product helps businesses identify prospects with buying intent, track entire customer journeys, and plug data into their sales and marketing systems.  Identify target accounts, track customer journeys across multiple touchpoints, and forward prospects with high lead scores to your sales teams.  Schedule a demo or start your 14-day free trial today!

**Average Rating:** 4.6/5.0

**Total Reviews:** 32

#### How Do G2 Users Rate Salespanel?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.3/10)
- **Lead Quality:** 8.9/10 (Category avg: 8.8/10)
- **Lead Enrichment:** 8.5/10 (Category avg: 8.7/10)
- **Lead Analysis:** 8.7/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Salespanel?

- **Seller:** [Salespanel](https://www.g2.com/sellers/salespanel)
- **Year Founded:** 2018
- **HQ Location:** Pune, IN
- **Twitter:** @salespanel  
148 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0f988f9a65a446ea372b1bc8aaf71a9122123e453d72fc463b8ee6c070cc3883&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F14453369&secure%5Burl_type%5D=linkedin_company_website)  
7 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 81% Small, 16% Medium

#### What Do G2 Reviewers Say About Salespanel?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **easy integration** of Salespanel, which simplifies CRM setups and enhances overall sales efficiency.
- Users value the **automation capabilities** of Salespanel, enhancing lead tracking and focusing efforts on high-potential prospects.
- Users value the **automation efficiency** of Salespanel, streamlining lead tracking and improving focus on high-value prospects.
- Users appreciate the **advanced customer engagement features** of Salespanel, enhancing lead qualification and prioritization significantly.
- Users appreciate the **efficiency** of Salespanel, streamlining lead tracking and enhancing focus on high-potential prospects.

##### Cons

- Users face a **steep learning curve** with reporting features, complicated by outdated UI and insufficient API documentation.
- Users face challenges with **data accuracy** due to insufficient API documentation and a complicated user interface.
- Users struggle with **difficult reporting** , facing a steep learning curve and outdated design complicating navigation and analysis.
- Users find the **costs escalate quickly** with increased site traffic, making it expensive for growing businesses.
- Users face **landing page issues** due to outdated UI, excessive navigation clicks, and inadequate API documentation.

#### What Are Recent G2 Reviews of Salespanel?

**["A Valuable Tool for B2B Lead Generation"](https://www.g2.com/survey_responses/salespanel-review-13149330)**

**Rating:** 5.0/5.0 stars

_— Dave B._

[Read full review](https://www.g2.com/survey_responses/salespanel-review-13149330)

**["All-in-One Functionality, Easy Integrations, and Excellent Support"](https://www.g2.com/survey_responses/salespanel-review-13148307)**

**Rating:** 5.0/5.0 stars

_— Jan Jaap G._

[Read full review](https://www.g2.com/survey_responses/salespanel-review-13148307)

#### What Are G2 Users Discussing About Salespanel?

- [What is Salespanel used for?](https://www.g2.com/discussions/what-is-salespanel-used-for)

[
Sprouts.ai
](https://www.g2.com/products/sprouts-ai/reviews)

By [Sprouts.ai](https://www.g2.com/sellers/sprouts-ai)

[

4.7/5(66)

](https://www.g2.com/products/sprouts-ai/reviews)

What do users say?

Users consistently praise the platform for its data enrichment and multi-channel outreach capabilities, which streamline their marketing efforts and improve engagement rates. The integration of variou

Pros and Cons

[
Ease of Use (8)
](https://www.g2.com/products/sprouts-ai/reviews?qs=pros-and-cons)[
Data Accuracy (2)
](https://www.g2.com/products/sprouts-ai/reviews?qs=pros-and-cons)

### [Sprouts.ai](https://www.g2.com/products/sprouts-ai/reviews)

Sprouts.ai is an AI native “Generative Demand Platform” disrupting the $1.1T B2B GTM category. sprouts.ai helps B2B demand gen and sales teams generate qualified pipeline and increase deal conversion rates with real-time account and contact level intelligence signals, recommending next best action and execution via AI agents. Sprouts is solving the problem of inefficient GTM driven by dirty data ecosystems, multiple siloed legacy tools, large GTM teams, static ICPs and poorly defined segments. Our existing customers have seen a significant improvement in data coverage and quality →3X increase in qualified leads →50% increase in SDR/BDR efficiency →30%+ reduction in martech tool cost. Unlike traditional GTM tools, Sprouts doesn’t add more dashboards or enrichment tricks—it rebuilds the operating layer beneath your stack. For CROs and Sales leaders, it removes ghost pipeline and provides reps with real-time intelligence and deep ICP qualification to increase conversion rates - Spend more time selling, less time guessing. For RevOps teams, it offers high quality data coupled with signal based orchestration - AI based account and contact research, valid emails, phone numbers, hiring, techstack, sub-team sizes, For CMOs and marketing teams, Sprouts offers deep ICP analysis along with innovative website and event workflows for generating qualified pipeline. Reach out to us and see what dirty data is really costing your GTM → Try the Dirty Data Calculator → Get Your Signal Health Report → Show up to the next QBR with clarity that holds You don’t need more dashboards. You need a system that finally tells the truth. Sprouts.ai isn’t just automation; it’s regeneration. The connective tissue your GTM motion was missing, designed to turn fragmented data into reliable revenue outcomes.

**Average Rating:** 4.7/5.0

**Total Reviews:** 65

#### How Do G2 Users Rate Sprouts.ai?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.3/10)
- **Lead Quality:** 8.9/10 (Category avg: 8.8/10)
- **Lead Enrichment:** 9.1/10 (Category avg: 8.7/10)
- **Lead Analysis:** 9.2/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Sprouts.ai?

- **Seller:** [Sprouts.ai](https://www.g2.com/sellers/sprouts-ai)
- **Company Website:** sprouts.ai
- **Year Founded:** 2022
- **HQ Location:** San Francisco, California
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e8943cc0696823d54508645307e2a5b2cbedb4f819c6e25e8abfb17ad13d348e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsprouts-ai%2F&secure%5Burl_type%5D=linkedin_company_website)  
144 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software, Financial Services
- **Company Size:** 42% Small, 41% Medium

#### What Do G2 Reviewers Say About Sprouts.ai?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Sprouts.ai to be very **easy to use** , simplifying processes and improving efficiency in their workflow.
- Users find **efficient lead generation** with Sprouts.ai, merging multiple tools for seamless prospecting and campaign management.
- Users appreciate the **multi-channel campaign management** of Sprouts.ai, enjoying seamless integration and efficient lead tracking.
- Users value the **high data accuracy** of Sprouts.ai, leading to better campaign results and lower bounce rates.
- Users find Sprouts.ai's **effective data accuracy** invaluable for streamlining outreach campaigns and improving overall results.

##### Cons

- Users experience challenges with **data accuracy** , noting misplacement of information and reliance on human judgment for insights.
- Users struggle with **inaccurate data** , impacting HR insights and decision-making due to misplaced reporting and attributions.
- Users experienced **bug issues** on Sprouts.ai, though many reported they were eventually resolved.
- Users express concerns about **data inaccuracy** , emphasizing the need for reliable HR data for effective use.
- Users experience **data quality issues** , leading to incorrect reporting and misplaced data in Sprouts.ai.

#### What Are Recent G2 Reviews of Sprouts.ai?

**["One platform for data and outreach"](https://www.g2.com/survey_responses/sprouts-ai-review-11781578)**

**Rating:** 4.0/5.0 stars

_— Mrinal S._

[Read full review](https://www.g2.com/survey_responses/sprouts-ai-review-11781578)

**["Super Easy UX and a More Cohesive Performance Integration"](https://www.g2.com/survey_responses/sprouts-ai-review-12064294)**

**Rating:** 5.0/5.0 stars

_— Sol C._

[Read full review](https://www.g2.com/survey_responses/sprouts-ai-review-12064294)

[
Persana AI
](https://www.g2.com/products/persana-ai/reviews)

By [Persana AI](https://www.g2.com/sellers/persana-ai)

[

4.6/5(40)

](https://www.g2.com/products/persana-ai/reviews)

What do users say?

Users consistently praise the product for its ease of use and excellent customer support, which help streamline their sales processes and enhance productivity. Many appreciate how it automates data en

Pros and Cons

[
Speed (5)
](https://www.g2.com/products/persana-ai/reviews?qs=pros-and-cons)[
Learning Difficulty (4)
](https://www.g2.com/products/persana-ai/reviews?qs=pros-and-cons)

### [Persana AI](https://www.g2.com/products/persana-ai/reviews)

Persana is an AI Superpowered Sales Intelligence platform for GTM and outbound teams. Backed by YCombinator, dive into the future with Persana AI, your partner in AI-driven sales enhancement. We're here to amplify your sales results and supercharge your revenue. - AI Automations: Uncover high intent leads with data-driven insights. - Boosted Pipeline: Close deals 2x faster with enhanced response rates. - Seamless Integration: Sync with Salesforce, Hubspot, Outreach, and more. - Hyperpersonalization: Craft hundreds of AI-generated emails swiftly. - Unified AI Workflows: Monitor behavior, automate tasks, and harness insights. - Strategic Outreach: Monitor leads, track promotions, and message at scale. 🌟 Benefits: - Target ideal leads with pinpoint analytics. - Optimize marketing spend for top leads. - Enhance conversion rates with instant scoring. - Streamline sales, find decision-makers, and track champions. Join 100s of satisfied users and companies who've transformed their sales approach. Unlock untapped revenue potentials with Persana AI!

**Average Rating:** 4.6/5.0

**Total Reviews:** 40

#### How Do G2 Users Rate Persana AI?

- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.3/10)
- **Lead Quality:** 9.3/10 (Category avg: 8.8/10)
- **Lead Enrichment:** 9.8/10 (Category avg: 8.7/10)
- **Lead Analysis:** 9.6/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Persana AI?

- **Seller:** [Persana AI](https://www.g2.com/sellers/persana-ai)
- **Year Founded:** 2023
- **HQ Location:** San Francisco, California, United States
- **Twitter:** @PersanaAi  
190 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fff3c131c98823509ab1e653f7bd05d19d38ffe0b914440ce5c67f5404e4c7e0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpersana-ai&secure%5Burl_type%5D=linkedin_company_website)  
16 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Consulting
- **Company Size:** 78% Small, 23% Medium

#### What Do G2 Reviewers Say About Persana AI?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **speed** of Persana AI, enabling quick and efficient campaign execution and data enrichment.
- Users highlight the **seamless enrichment automation** of Persana AI, enhancing efficiency while balancing cost effectively.
- Users appreciate the **data accuracy** of Persana AI, enabling effective lead generation and personalized outreach swiftly.
- Users love Persana AI for its **exceptional customer service** , making prospecting and onboarding a seamless experience.
- Users commend the **excellent customer support** of Persana AI, facilitating successful and efficient outbound campaigns.

##### Cons

- Users find the **learning difficulty** with Persana AI steep, but with dedication and support, mastery is achievable.
- Users experience **software bugs** with Persana AI, though support is responsive and eager to resolve issues.
- Users find the pricing of Persana AI to be **a little bit higher compared to other tools** , impacting initial impressions.
- Users note a **steep learning curve** with Persana AI, but support helps overcome initial challenges effectively.
- Users find **limited customization** with Persana AI, wishing for more tailored workflows to enhance their sales strategies.

#### What Are Recent G2 Reviews of Persana AI?

**["Fantastic Clay GTM alternative"](https://www.g2.com/survey_responses/persana-ai-review-10786411)**

**Rating:** 5.0/5.0 stars

_— Leigh H._

[Read full review](https://www.g2.com/survey_responses/persana-ai-review-10786411)

**["Enrichment with Excellent Customer Success"](https://www.g2.com/survey_responses/persana-ai-review-10785997)**

**Rating:** 5.0/5.0 stars

_— Kristi R._

[Read full review](https://www.g2.com/survey_responses/persana-ai-review-10785997)

[
OceanFrogs
](https://www.g2.com/products/oceanfrogs/reviews)

By [OceanFrogs](https://www.g2.com/sellers/oceanfrogs)

[

4.6/5(36)

](https://www.g2.com/products/oceanfrogs/reviews)

What do users say?

Users consistently praise the product for its data accuracy and responsive customer support, which significantly enhance their ability to generate actionable insights. The platform's ease of use and e

Pros and Cons

[
Ease of Use (2)
](https://www.g2.com/products/oceanfrogs/reviews?qs=pros-and-cons)[
Filtering Difficulty (1)
](https://www.g2.com/products/oceanfrogs/reviews?qs=pros-and-cons)

### [OceanFrogs](https://www.g2.com/products/oceanfrogs/reviews)

OceanFrogs is a sales intelligence platform that allows you to go to market in a week or less. Intent data, Technology usage tracker, lead scoring to allow B2B marketers/sales to figure out their addressable market. OceanFrogs takes pride in providing international data (APAC, Japan, India, and the USA). We track more than 9000 technologies, 1000 intent topics, and more than 10 million companies worldwide. OceanFrogs provides search by teams, products, and services in a way that it brings the focus to the refined list of companies that you want. OceanFrogs platform has been in use to identify the right customers and to identify the right partners (also). You could build the channel partners and customer pipeline both. Automation Anywhere, Wipro, Palo Alto, Enate, 42Gears, MontyCloud are some of our customers. We work with large enterprises as well as small companies. We started in 2017. We have served marketing/sales in many verticals such as cloud, RPA, information security, talent management, and analytics. Our customers are focused on product and services companies. Our primary customers are the ones that are targeting international customers, want to focus on personalized outreach.

**Average Rating:** 4.6/5.0

**Total Reviews:** 35

#### How Do G2 Users Rate OceanFrogs?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.3/10)
- **Lead Quality:** 9.4/10 (Category avg: 8.8/10)
- **Lead Enrichment:** 9.6/10 (Category avg: 8.7/10)
- **Lead Analysis:** 9.2/10 (Category avg: 8.6/10)

#### Who Is the Company Behind OceanFrogs?

- **Seller:** [OceanFrogs](https://www.g2.com/sellers/oceanfrogs)
- **Year Founded:** 2017
- **HQ Location:** Milpitas , California
- **Twitter:** @OceanFrogs  
5 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=027e6e809c68ff4eda2b83aa303e4bb220e0c8b530df692b9a34f80000e3f637&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Foceanfrogs%2F&secure%5Burl_type%5D=linkedin_company_website)  
12 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software
- **Company Size:** 50% Small, 42% Medium

#### What Do G2 Reviewers Say About OceanFrogs?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **ease of use** of OceanFrogs, citing straightforward access and seamless integration into existing workflows.
- Users praise the **accuracy** of OceanFrogs, noting its reliable and clean company data across various industries.
- Users value the **accuracy and cleanliness** of OceanFrogs' data, highlighting its reliable industry coverage and ease of use.
- Users value the **comprehensive data** from OceanFrogs, noting its accuracy and ease of integration into workflows.
- Users commend the **proactive and responsive customer support** of OceanFrogs, enhancing ease of implementation and usage.

##### Cons

- Users find the **filtering difficulty** notable, as additional filters like years of experience are needed for better results.
- Users feel that additional filters like **years of experience** are necessary for better results with OceanFrogs.
- Users feel that the **inadequate filtering** options limit their ability to find suitable matches effectively.
- Users note a **lack of detail** in certain segments, desiring more frequent updates for improved insights.
- Users feel that the **outdated data** in OceanFrogs limits the value and accuracy of company insights.

#### What Are Recent G2 Reviews of OceanFrogs?

**["Oceansfrog Review by Jombay"](https://www.g2.com/survey_responses/oceanfrogs-review-11037485)**

**Rating:** 4.0/5.0 stars

_— Nageshwar P._

[Read full review](https://www.g2.com/survey_responses/oceanfrogs-review-11037485)

**["Accurate GCC database with responsive support"](https://www.g2.com/survey_responses/oceanfrogs-review-11570506)**

**Rating:** 4.0/5.0 stars

_— Verified User in Market Research_

[Read full review](https://www.g2.com/survey_responses/oceanfrogs-review-11570506)

#### What Are G2 Users Discussing About OceanFrogs?

- [What is OceanFrogs used for?](https://www.g2.com/discussions/what-is-oceanfrogs-used-for)

[
Muraena
](https://www.g2.com/products/muraena/reviews)

By [Muraena](https://www.g2.com/sellers/muraena)

[

4.9/5(22)

](https://www.g2.com/products/muraena/reviews)

What do users say?

Users consistently praise Muraena for its intuitive AI-driven search and high-quality leads, which streamline the lead generation process. The platform's ability to deliver relevant results quickly an

Pros and Cons

[
Accuracy of Information (1)
](https://www.g2.com/products/muraena/reviews?qs=pros-and-cons)

### [Muraena](https://www.g2.com/products/muraena/reviews)

Muraena.ai is a Sales Intelligence platform designed to streamline the lead generation process for small sales teams. Lead sourcing has to be simple. Muraena leverages AI to cut through the chaos, delivering precise B2B leads without the complexity of traditional systems. Muraena in a nutshell: - 🎯 120M+ validated professional profiles with their contact details. - ℹ️ Advanced company-level search features, including B2B buyers' intent, technographic insights, and company look-alike capabilities. - 🧙🏻 Use plain English to describe your Ideal Customer Profile (ICP) or simply enter your company domain, and let our AI do the rest! - 🏷 Lean and simple pricing, with a 14-days trial for each plan, no credit card required Contact Info: support@muraena.ai Our website: muraena.ai Our trial offers 100 free credits and unlimited access to search filters and exports, with no credit card required. Sign up for your trial today and start transforming your lead generation process!

**Average Rating:** 4.9/5.0

**Total Reviews:** 22

#### How Do G2 Users Rate Muraena?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10)
- **Lead Quality:** 9.9/10 (Category avg: 8.8/10)
- **Lead Enrichment:** 10.0/10 (Category avg: 8.7/10)
- **Lead Analysis:** 10.0/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Muraena?

- **Seller:** [Muraena](https://www.g2.com/sellers/muraena)
- **Year Founded:** 2023
- **HQ Location:** San Francisco, CA, United States
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0ffe293201e500a6ab25d4ae034aff41315e69dd404ee11a7417654f8b6803cf&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmuraena%2F&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software, Marketing and Advertising
- **Company Size:** 59% Small, 41% Medium

#### What Do G2 Reviewers Say About Muraena?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **accuracy of information** provided by Muraena, enhancing their lead identification and outreach efforts.
- Users value the **advanced search capabilities** of Muraena, allowing precise filtering for effective lead generation.
- Users appreciate the **excellent contact information capabilities** of Muraena, finding it effective for lead generation.
- Users praise the **data accuracy** of Muraena, enabling precise audience targeting and reliable lead identification.
- Users value the **database extensiveness** of Muraena, enjoying precise filtering and high-quality lead identification.

#### What Are Recent G2 Reviews of Muraena?

**["Powerful Lead Generation for Targeted Outreach"](https://www.g2.com/survey_responses/muraena-review-11587614)**

**Rating:** 5.0/5.0 stars

_— Mark D._

[Read full review](https://www.g2.com/survey_responses/muraena-review-11587614)

**["Great tool, would recommend"](https://www.g2.com/survey_responses/muraena-review-9839263)**

**Rating:** 4.0/5.0 stars

_— Alex B._

[Read full review](https://www.g2.com/survey_responses/muraena-review-9839263)

[
Leadfeeder
](https://www.g2.com/products/leadfeeder-leadfeeder/reviews)

By [Leadfeeder](https://www.g2.com/sellers/leadfeeder-eb964900-2358-4cc4-b45a-d3cf2a77a413)

[

4.3/5(862)

](https://www.g2.com/products/leadfeeder-leadfeeder/reviews)

What do users say?

Users consistently praise the intuitive interface and valuable insights provided by Leadfeeder, which help streamline lead generation and improve sales outreach. The tool effectively identifies websit

Pros and Cons

[
Lead Generation (23)
](https://www.g2.com/products/leadfeeder-leadfeeder/reviews?qs=pros-and-cons)[
Data Accuracy (5)
](https://www.g2.com/products/leadfeeder-leadfeeder/reviews?qs=pros-and-cons)

### [Leadfeeder](https://www.g2.com/products/leadfeeder-leadfeeder/reviews)

Leadfeeder is a B2B website visitor identification and lead generation platform that reveals which companies are visiting a website and turns anonymous web traffic into actionable sales and marketing intelligence. It helps B2B marketing, sales, and revenue operations teams see which companies are visiting their site, even when those visitors never fill in a form, so they can follow up while interest is high. Leadfeeder identifies the companies behind anonymous website visitors by matching web traffic to an IP-to-company database of 60M+ companies and 400M+ verified contacts. It shows which organizations visited, the pages they viewed, and the behavior that signals buying intent. Companies can be prioritized by fit and intent, filtered against your Ideal Customer Profile (ICP), enriched with company and contact data, and routed into CRM, marketing, and advertising tools. Getting started is self-serve. Users add a lightweight JavaScript snippet to their website, directly or through Google Tag Manager, and see their first identified companies within minutes. A free plan with limited features is available, alongside a 14-day trial that unlocks all features to experiment with, no credit card required and no commitment. Recent additions to the platform include Leadfeeder AI, Workflows, ICP Insights, and an MCP Server. Leadfeeder AI summarizes visitor activity, scores companies against your ICP, finds contacts, and alerts on buying signals. Workflows is no-code automation that routes leads, enriches records, updates the CRM, and triggers Slack or webhook alerts. ICP Insights shows how much of your web visitor traffic matches defined ICP segments and which sources bring the best-fit companies. The MCP Server (in beta) connects Leadfeeder data to AI assistants such as Claude and ChatGPT so teams can query web visitor and account data in plain language. Beyond the free plan and trial, Leadfeeder offers paid plans and a custom enterprise tier. It collects and processes data under EU data-protection standards and is GDPR compliant, and integrates with tools including Salesforce, HubSpot, Pipedrive, Microsoft Dynamics 365, Zoho, Slack, Microsoft Teams, Google Ads, and Zapier.

**Average Rating:** 4.3/5.0

**Total Reviews:** 833

#### How Do G2 Users Rate Leadfeeder?

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.3/10)
- **Lead Quality:** 7.8/10 (Category avg: 8.8/10)
- **Lead Enrichment:** 7.8/10 (Category avg: 8.7/10)
- **Lead Analysis:** 7.8/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Leadfeeder?

- **Seller:** [Leadfeeder](https://www.g2.com/sellers/leadfeeder-eb964900-2358-4cc4-b45a-d3cf2a77a413)
- **Company Website:** www.leadfeeder.com
- **Year Founded:** 2011
- **HQ Location:** Karlsruhe, Deutschland
- **Twitter:** @Leadfeeder  
3,959 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1a9fd7b8b2db35d53e6ac0df818a61a48d2e596b772f370abcf009993a765fef&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fleadfeeder%2F&secure%5Burl_type%5D=linkedin_company_website)  
142 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Marketing Manager
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 73% Small, 24% Medium

#### What Do G2 Reviewers Say About Leadfeeder?

_AI-generated summary from verified user reviews_

##### Pros

- Users value Leadfeeder for its **effective lead generation** capabilities, providing deep insights into website visitor behavior.
- Users find **Dealfront's ease of use** exceptional, allowing for quick setups and efficient campaign preparation.
- Users value the **actionable insights** from Leadfeeder, which enhance lead identification and engagement for sales and marketing.
- Users find the **seamless integration** with HubSpot and Google Tag Manager enhances usability and efficiency greatly.
- Users value the **ease of finding contact information** with Leadfeeder, enhancing their prospecting and outreach efforts.

##### Cons

- Users report **inaccurate data** from Leadfeeder, citing issues with completeness and duplicate company entries.
- Users find the service **expensive** , especially following unexpected price increases and limited value for smaller companies.
- Users criticize the **inaccurate data** from Leadfeeder, experiencing issues like duplicates and missing essential contact information.
- Users find the **incorrect information** in Leadfeeder frustrating, leading to data inaccuracies and duplicate entries.
- Users face **integration issues** with Leadfeeder, leading to manual processes and difficulties connecting with other tools.

#### What Are Recent G2 Reviews of Leadfeeder?

**["Essential Tool for APAC Lead Insight"](https://www.g2.com/survey_responses/leadfeeder-review-12450316)**

**Rating:** 4.0/5.0 stars

_— Wiszynski B._

[Read full review](https://www.g2.com/survey_responses/leadfeeder-review-12450316)

**["Disappointing Renewal Experience, but Strong Leadership Response"](https://www.g2.com/survey_responses/leadfeeder-review-13074115)**

**Rating:** 4.0/5.0 stars

_— Eric S._

[Read full review](https://www.g2.com/survey_responses/leadfeeder-review-13074115)

#### What Are G2 Users Discussing About Leadfeeder?

- [What is Echobot used for?](https://www.g2.com/discussions/what-is-echobot-used-for)
- [How do I track my website leads?](https://www.g2.com/discussions/how-do-i-track-my-website-leads) - 2 comments
- [What is lead generation software?](https://www.g2.com/discussions/leadfeeder-what-is-lead-generation-software) - 1 comment
- [How do you use Leadfeeder?](https://www.g2.com/discussions/how-do-you-use-leadfeeder) - 2 comments

[
DeepSales
](https://www.g2.com/products/deepsales/reviews)

By [DeepSales](https://www.g2.com/sellers/deepsales)

[

4.8/5(21)

](https://www.g2.com/products/deepsales/reviews)

What do users say?

Users consistently praise the accurate data and user-friendly interface of DeepSales, which significantly enhances lead generation and sales efficiency. The platform's ability to provide tailored insi

Pros and Cons

[
Sales Efficiency (4)
](https://www.g2.com/products/deepsales/reviews?qs=pros-and-cons)[
Campaign Management (1)
](https://www.g2.com/products/deepsales/reviews?qs=pros-and-cons)

### [DeepSales](https://www.g2.com/products/deepsales/reviews)

DeepSales is an AI-powered BDR Agent solution that helps B2B companies automate and scale outbound sales. It replaces time-consuming SDR and BDR tasks, such as prospecting, account research, personalized outreach, and follow-ups with an autonomous AI sales agent. Unlike traditional sales tools that require heavy manual setup and ongoing management, DeepSales focuses on execution. It operates as a virtual BDR, actively performing outbound sales development work to generate pipeline rather than simply enabling it. DeepSales uses AI-driven prospecting and proprietary ranking algorithms to identify ideal customer profile (ICP) accounts and decision-makers from multi-source B2B data. It automatically analyzes company websites, products, positioning, and industry signals to build sales-ready context. Based on this research, DeepSales generates highly personalized outbound messages tailored to each prospect’s role, industry, and business needs, going beyond template-based sales automation. The solution also manages intelligent follow-up sequences, adjusting timing and messaging based on engagement signals to improve reply and meeting conversion rates. DeepSales is built for global B2B sales teams, including SaaS companies, manufacturers, and export-focused organizations operating across Asia-Pacific, North America, and international markets. It supports multilingual outreach and regional data coverage, enabling teams to scale outbound sales without increasing headcount. By automating sales development execution, DeepSales reduces manual BDR workload by over 70% and allows sales teams to focus on high-value activities such as qualification, relationship building, and closing deals. DeepSales is not just sales software. it is an AI BDR Agent solution designed to deliver consistent, scalable outbound sales results.

**Average Rating:** 4.8/5.0

**Total Reviews:** 21

#### How Do G2 Users Rate DeepSales?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.3/10)
- **Lead Quality:** 9.7/10 (Category avg: 8.8/10)
- **Lead Enrichment:** 9.6/10 (Category avg: 8.7/10)
- **Lead Analysis:** 9.6/10 (Category avg: 8.6/10)

#### Who Is the Company Behind DeepSales?

- **Seller:** [DeepSales](https://www.g2.com/sellers/deepsales)
- **Year Founded:** 2021
- **HQ Location:** Seoul, KR
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2081e25e6ec821bed9579fc9760494e272c26166918d469c06f045fc05dc6c8d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdeepsales%2F&secure%5Burl_type%5D=linkedin_company_website)  
15 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 62% Small, 24% Medium

#### What Do G2 Reviewers Say About DeepSales?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **enhanced sales efficiency** provided by DeepSales, enabling better lead targeting and improved conversion rates.
- Users value the **data accuracy** of DeepSales, which significantly enhances lead quality and targeting efficiency.
- Users value the **accuracy of information** from DeepSales, enhancing lead prioritization and personalized communication efforts.
- Users value the **advanced AI features** of DeepSales for enhancing lead generation and prioritizing outreach effectively.
- Users appreciate the **ease of use** of DeepSales, which enhances lead generation and prioritization effectively.

##### Cons

- Users highlight the **lack of CRM integration and marketing campaign assistance** in DeepSales, hindering their effectiveness.
- Users find the **data quality** in DeepSales lacking, citing limited availability compared to competing products.
- Users find DeepSales to be **expensive** , particularly discouraging for smaller businesses looking for budget-friendly options.
- Users experience **incorrect information** due to some website links redirecting to wrong sites, causing frustration.
- Users report **integration issues** with DeepSales, noting a lack of CRM and marketing campaign support.

#### What Are Recent G2 Reviews of DeepSales?

**["Powerful tool for Sales Teams"](https://www.g2.com/survey_responses/deepsales-review-10394842)**

**Rating:** 4.5/5.0 stars

_— Rida K._

[Read full review](https://www.g2.com/survey_responses/deepsales-review-10394842)

**["Transformative for Outbound Sales, Valued Asian Market Data"](https://www.g2.com/survey_responses/deepsales-review-12164910)**

**Rating:** 4.0/5.0 stars

_— Skye J._

[Read full review](https://www.g2.com/survey_responses/deepsales-review-12164910)

[
Skylead
](https://www.g2.com/products/skylead/reviews)

By [Skylead](https://www.g2.com/sellers/skylead)

[

4.5/5(127)

](https://www.g2.com/products/skylead/reviews)

What do users say?

Users consistently praise Skylead for its user-friendly interface and seamless integration of LinkedIn and email outreach, which simplifies campaign management. The automation features save significan

Pros and Cons

[
Effective (9)
](https://www.g2.com/products/skylead/reviews?qs=pros-and-cons)[
AI Integration (2)
](https://www.g2.com/products/skylead/reviews?qs=pros-and-cons)

### [Skylead](https://www.g2.com/products/skylead/reviews)

Skylead is an all-in-one cloud-based Sales engagement tool that helps you streamline your outreach to book 3x more meetings in less time and clear up around 11+ hours of work per week to make room for you to focus on other aspects of your business. Who is it for? Sales reps, SDRs, marketers, recruiters, agency owners, and founders. Key features: Unlimited email automation: Connect an unlimited number of email accounts and send tens of thousands of emails that land in your leads’ inboxes, all while keeping your domain safe. Email warm-up:Warm up an infinite number of email accounts for free and prepare them for better deliverability and improve sender reputation. Smart sequences: Combine multichannel actions with if/else conditions in one outreach sequence and utilize them to find the fastest path to your leads and let them respond via their preferred channels. Email finder & verifier: Skylead discovers and double-verifies business emails for you, so you can eliminate the bounce rate and reach all leads from your list. Smart inbox: Manage all your leads' responses from one place, save replies for better efficiency, and create labels to keep track of warm leads and for a better follow-up flow. Image & GIF personalization: Create unique messaging to amaze your leads with personalized visual elements to increase your reply rate up to 63%. Live support: Contact our support team via chat or WhatsApp anytime to get answers to questions or help with optimizing your outreach. Use Skylead to: Book 3x more meetings thanks to personalization, unique messaging, and multichannel outreach. Save over 11+ hours per week of manual work and use that time for lead nurturing and building genuine relationships. Reach out to a higher number of quality leads in less time. Increase your response rates thanks to in-app hyper-personalization options at no extra cost. Reach our support agent via live chat or WhatsApp and get a response back in 7 seconds on average. Check out how Skylead can help skyrocket your business and test out all of its solutions for 7 days for FREE at https://dash.skylead.io/register.

**Average Rating:** 4.5/5.0

**Total Reviews:** 127

#### How Do G2 Users Rate Skylead?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.3/10)
- **Lead Quality:** 8.9/10 (Category avg: 8.8/10)
- **Lead Enrichment:** 8.5/10 (Category avg: 8.7/10)
- **Lead Analysis:** 8.6/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Skylead?

- **Seller:** [Skylead](https://www.g2.com/sellers/skylead)
- **Year Founded:** 2019
- **HQ Location:** London, GB
- **Twitter:** @skyleadio  
39 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8e14c3cdded40913c65559bbe04721fc275812f22e47f8a66163a241819d945d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fskyleadio%2F&secure%5Burl_type%5D=linkedin_company_website)  
48 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 58% Small, 39% Medium

#### What Do G2 Reviewers Say About Skylead?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate Skylead's **effective multichannel outreach** , enhancing their campaign automation and lead engagement significantly.
- Users value Skylead's **predictive analytics capabilities** , enabling proactive lead generation and enhanced targeting of high-value prospects.
- Users appreciate the **seamless LinkedIn automation** of Skylead, enhancing outreach and improving engagement through automation.
- Users highlight Skylead's **multichannel outreach capabilities** , streamlining LinkedIn and email automation in one powerful tool.
- Users admire the **seamless automation** of Skylead, enhancing their outreach efficiency across LinkedIn and email campaigns.

##### Cons

- Users note the **lack of native CRM integrations** in Skylead, which hampers a seamless experience despite alternative options.
- Users find the **learning curve steep** for Skylead, making it challenging for interns and teams to utilize features effectively.
- Users find the **complexity of segmentation** in Skylead challenging, which hampers their email marketing efforts.
- Users find the **email marketing complexity** challenging due to intricate segmentation options, impacting overall user experience.
- Users experience **delays** in service, likely due to workload, impacting the efficiency of problem resolution.

#### What Are Recent G2 Reviews of Skylead?

**["The PERFECT tool for LinkedIn outreach"](https://www.g2.com/survey_responses/skylead-review-9894430)**

**Rating:** 5.0/5.0 stars

_— Will Y._

[Read full review](https://www.g2.com/survey_responses/skylead-review-9894430)

**["A surprisingly powerful outreach tool!"](https://www.g2.com/survey_responses/skylead-review-10932530)**

**Rating:** 5.0/5.0 stars

_— Nidhi J._

[Read full review](https://www.g2.com/survey_responses/skylead-review-10932530)

#### What Are G2 Users Discussing About Skylead?

- [What is Skylead used for?](https://www.g2.com/discussions/what-is-skylead-used-for)

[
Warmly
](https://www.g2.com/products/warmly-warmly/reviews)

By [Warmly](https://www.g2.com/sellers/warmly)

[

4.5/5(250)

](https://www.g2.com/products/warmly-warmly/reviews)

What do users say?

Users consistently praise Warmly for its real-time insights into website visitors, which significantly enhances lead engagement and outreach efforts. The platform's easy setup and seamless integration

Pros and Cons

[
Lead Generation (10)
](https://www.g2.com/products/warmly-warmly/reviews?qs=pros-and-cons)[
Data Inaccuracy (5)
](https://www.g2.com/products/warmly-warmly/reviews?qs=pros-and-cons)

### [Warmly](https://www.g2.com/products/warmly-warmly/reviews)

Warmly is an AI-native revenue platform built for B2B companies. Headquartered in San Francisco, Warmly deploys two AI agents that run your entire go-to-market motion - the TAM Agent for outbound and the Inbound Agent for website conversion. Together, they identify, engage, and convert buyers into pipeline around the clock, with no reliance on manual headcount. Most revenue teams are stuck in the same loop. SDRs spend hours researching accounts, building lists, and sending outreach that rarely lands at the right moment. Meanwhile, the website - the highest-intent channel in the entire funnel - quietly loses buyers every single day. Visitors show up, look around, and leave without ever talking to a human. By the time a rep follows up, the window is closed. In a world where 78% of buyers choose the vendor that responds first, speed and precision are everything. Meet Warmly's two AI agents. They work your inbound and outbound motions simultaneously, 24/7, without burning headcount. The TAM Agent handles outbound. It maps your entire addressable market, scores accounts by ICP fit and real-time buying intent, and automatically identifies the right contacts within each buying committee. From there, it orchestrates coordinated campaigns across email, LinkedIn, and ads - reaching the right person, at the right time, with the right message, across the right channel. As signals shift, the TAM Agent reprioritizes in real time, always focusing on the accounts most likely to convert. The Inbound Agent works your website. It identifies every visitor at the person level - not just the company - and instantly understands where they are in the buying journey. High-intent visitors are greeted with AI-powered chat, live demos, personalized offers, and one-click meeting booking. Hot leads get routed to the right rep the moment they arrive. Anyone who leaves without converting gets re-engaged through automated follow-up and LinkedIn ad retargeting. Your website stops leaking pipeline. Both agents run on the Warmly Context Graph - a unified data layer combining 250+ signals, 400 million B2B contacts, and first, second, and third-party intent data into a complete picture of every account and contact. Every interaction feeds back into the system, so the agents get smarter over time. Companies like TrustArc, TigerGraph, Kadence, and Innerspace have replaced costly SDR services with Warmly's AI agents - cutting CAC by 50%, and eliminating $20,000 to $40,000 a month in outsourced SDR costs.

**Average Rating:** 4.5/5.0

**Total Reviews:** 242

#### How Do G2 Users Rate Warmly?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.3/10)
- **Lead Quality:** 8.6/10 (Category avg: 8.8/10)
- **Lead Enrichment:** 8.8/10 (Category avg: 8.7/10)
- **Lead Analysis:** 8.6/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Warmly?

- **Seller:** [Warmly](https://www.g2.com/sellers/warmly)
- **Company Website:** warmly.ai
- **Year Founded:** 2020
- **HQ Location:** San Francisco, CA
- **Twitter:** @warmlyai  
526 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3d2ce82fc364a1bf6e883bda5d67750c6ddd19d6b0582851a6929cf526fb149e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fwarmly-ai%2F&secure%5Burl_type%5D=linkedin_company_website)  
111 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Founder
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 77% Small, 21% Medium

#### What Do G2 Reviewers Say About Warmly?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **lead generation capabilities** of Warmly, enhancing engagement with real-time insights and support.
- Users find Warmly's **intuitive interface and support** incredibly helpful for effective account-based marketing strategies.
- Users find Warmly's **ease of use** impressive, particularly appreciating the simple setup and clear dashboard layout.
- Users appreciate the **seamless integration with Slack** , enabling quick actions based on real-time website visitor insights.
- Users find the **easy setup** of Warmly quick and straightforward, enabling immediate results from day one.

##### Cons

- Users report **data inaccuracy** , with failures in correctly identifying visitors, leading to frustrations and lack of trust.
- Users find Warmly **expensive** , especially for small businesses, deterring them from upgrading from the free plan.
- Users report **inaccuracy** in visitor identification, struggling with misleading data and inconsistent recognition of known contacts.
- Users report **inaccurate data** with Warmly, citing mismatched identifications and a lack of reliable visitor tracking.
- Users find **limited integrations** with Warmly problematic, leading to increased credits used on internal website visits.

#### What Are Recent G2 Reviews of Warmly?

**["A flashlight on anonymous traffic and an orchestra for our GTM motion"](https://www.g2.com/survey_responses/warmly-review-12669719)**

**Rating:** 4.5/5.0 stars

_— Paul B._

[Read full review](https://www.g2.com/survey_responses/warmly-review-12669719)

**["Powerful Engagement with Dedicated Support"](https://www.g2.com/survey_responses/warmly-review-12674160)**

**Rating:** 4.0/5.0 stars

_— Udit K._

[Read full review](https://www.g2.com/survey_responses/warmly-review-12674160)

[
Crossbeam
](https://www.g2.com/products/crossbeam/reviews)

By [Crossbeam](https://www.g2.com/sellers/crossbeam)

[

4.8/5(409)

](https://www.g2.com/products/crossbeam/reviews)

What do users say?

Users consistently praise Crossbeam for its ease of use and seamless integration with CRM systems, which significantly enhances partner collaboration and account mapping. The platform is valued for it

Pros and Cons

[
Partnerships Management (92)
](https://www.g2.com/products/crossbeam/reviews?qs=pros-and-cons)[
Data Accessibility (20)
](https://www.g2.com/products/crossbeam/reviews?qs=pros-and-cons)

### [Crossbeam](https://www.g2.com/products/crossbeam/reviews)

Crossbeam is the Ecosystem Revenue Platform that empowers go-to-market teams to securely share and access unique ecosystem insights from your partners' CRMs to uncover new opportunities, target the right accounts, and achieve your revenue goals. Connect with 30,000+ companies on the Crossbeam Network and identify the fastest path to revenue with Ecosystem Intelligence, recommended plays for your revenue team, and warm intros and co-selling with your partners.

**Average Rating:** 4.8/5.0

**Total Reviews:** 406

#### How Do G2 Users Rate Crossbeam?

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.3/10)
- **Lead Quality:** 10.0/10 (Category avg: 8.8/10)
- **Lead Enrichment:** 10.0/10 (Category avg: 8.7/10)
- **Lead Analysis:** 10.0/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Crossbeam?

- **Seller:** [Crossbeam](https://www.g2.com/sellers/crossbeam)
- **Year Founded:** 2018
- **HQ Location:** Philadelphia, Pennsylvania
- **Twitter:** @Crossbeam  
1,348 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=730c606afe80562d9539949415c267ecc0c49b924794678f7de51b079a1930d5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F11765969%2F&secure%5Burl_type%5D=linkedin_company_website)  
194 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Head of Partnerships, Partnerships Manager
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 61% Medium, 22% Large

#### What Do G2 Reviewers Say About Crossbeam?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **effective partnerships management** of Crossbeam, which accelerates business wins and simplifies collaboration.
- Users value the **effective partnerships** fostered by Crossbeam, enhancing business opportunities and relationship-building with key stakeholders.
- Users find Crossbeam's **ease of use** impressive, appreciating its intuitive design and efficient setup process.
- Users find **data sharing capabilities** in Crossbeam invaluable for effective partnership strategies and lead generation.
- Users value the **efficiency of account mapping** with Crossbeam, saving time and enhancing collaboration with partners.

##### Cons

- Users find **data accessibility challenging** , struggling with connection searches and limited export capabilities in Crossbeam.
- Users report **partnership issues** due to unclear roles and inconsistent categorization, complicating collaboration and communication.
- Users find **data management limitations** frustrating, including restricted editing options and challenges with data cleanliness.
- Users face **CRM integration issues** with Crossbeam, leading to difficulties in visibility and connectivity between systems.
- Users note that **UI improvement is needed** for better intuitiveness and flexibility in Crossbeam's reporting functionalities.

#### What Are Recent G2 Reviews of Crossbeam?

**["Crossbeam: The Engine for Ecosystem-Led Growth"](https://www.g2.com/survey_responses/crossbeam-review-13024049)**

**Rating:** 5.0/5.0 stars

_— Ken W._

[Read full review](https://www.g2.com/survey_responses/crossbeam-review-13024049)

**["Crossbeam as a Reliable Single Source of Truth for Partner Ecosystems"](https://www.g2.com/survey_responses/crossbeam-review-13176675)**

**Rating:** 5.0/5.0 stars

_— Chris K._

[Read full review](https://www.g2.com/survey_responses/crossbeam-review-13176675)

#### What Are G2 Users Discussing About Crossbeam?

- [Where is crossbeam located?](https://www.g2.com/discussions/where-is-crossbeam-located) - 1 comment
- [What is partner sourced revenue?](https://www.g2.com/discussions/what-is-partner-sourced-revenue) - 1 comment
- [Is Crossbeam legit?](https://www.g2.com/discussions/is-crossbeam-legit) - 2 comments
- [What does Crossbeam do?](https://www.g2.com/discussions/what-does-crossbeam-do) - 1 comment

[
Scott's Directories
](https://www.g2.com/products/scott-s-directories/reviews)

By [Scott's Directories](https://www.g2.com/sellers/scott-s-directories)

[

4.7/5(28)

](https://www.g2.com/products/scott-s-directories/reviews)

What do users say?

Users consistently praise the ease of use and comprehensive data provided by Scott's Directories, which helps them efficiently find and filter business leads. The platform's reliable customer service

### [Scott's Directories](https://www.g2.com/products/scott-s-directories/reviews)

Scott’s Directories have been Canada’s most respected business information database for over sixty years. With a sterling reputation for data quality and accuracy, Scott’s Directories Databases are trusted by business owners, stakeholders & managers, sales & marketing professionals and researchers, who need detailed company and contact information they can rely on. With over 35 filters to choose from, you will be able to target your marketing efforts on the exact companies and contacts that are your ideal prospects in our Canadian business directory. At Scott’s Directories, we don’t just help you find and reach your target audience with our Canadian business directory. We help you integrate and enhance your customer database, as well as effectively communicate with them. -Achieve Insight on the clients and markets you serve for improved decision-making and business planning. -Identify New Leads that replicate your best customers, drawing from resources like our Toronto business directory and Quebec physician directory, to save you time and money, as well as boost your win rates. -Reach & Engage Your Audiences in more meaningful ways to build more profitable customer relationships. Since joining the MacRAE’S network of businesses in 2017, Scott’s has broadened its suite of premium marketing products to include SEO and content marketing, enabling businesses to integrate Scott’s unmatched targeting capabilities with high-powered digital marketing services. You can trust us with our business directory in Canada to gain ideal prospects.

**Average Rating:** 4.7/5.0

**Total Reviews:** 28

#### How Do G2 Users Rate Scott's Directories?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.3/10)
- **Lead Quality:** 8.3/10 (Category avg: 8.8/10)
- **Lead Enrichment:** 8.6/10 (Category avg: 8.7/10)
- **Lead Analysis:** 8.0/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Scott's Directories?

- **Seller:** [Scott's Directories](https://www.g2.com/sellers/scott-s-directories)
- **Year Founded:** 1957
- **HQ Location:** Mississauga, CA
- **Twitter:** @ScottsDirectory  
3,690 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2926d9539c928a6202511ee1d409d1c257ad79df52c2a391c7126383f628e563&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fscott-s-directories&secure%5Burl_type%5D=linkedin_company_website)  
14 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 57% Small, 32% Medium

#### What Are Recent G2 Reviews of Scott's Directories?

**["Comprehensive lists and great data!"](https://www.g2.com/survey_responses/scott-s-directories-review-7016737)**

**Rating:** 5.0/5.0 stars

_— Rebecca H._

[Read full review](https://www.g2.com/survey_responses/scott-s-directories-review-7016737)

**["Excellent service"](https://www.g2.com/survey_responses/scott-s-directories-review-9817776)**

**Rating:** 5.0/5.0 stars

_— Verified User in Commercial Real Estate_

[Read full review](https://www.g2.com/survey_responses/scott-s-directories-review-9817776)

[
Rows
](https://www.g2.com/products/rows/reviews)

By [Rows](https://www.g2.com/sellers/rows)

[

4.9/5(24)

](https://www.g2.com/products/rows/reviews)

What do users say?

Users consistently praise the ease of use and flexibility of Rows, highlighting its ability to automate tasks and integrate with various APIs without requiring coding skills. Many appreciate how it en

### [Rows](https://www.g2.com/products/rows/reviews)

Rows is the spreadsheet where teams work faster. It combines a spreadsheet, with built-in integrations and a new sharing experience for teams to build and share their work in one place. Its integrations with data services (email finders, company databases, Google Maps, Crunchbase) and business applications (Facebook/Google Ads, Twitter, Salesforce, Stripe) allow teams to automate lead generation, marketing reports and automate everyday processes using their spreadsheet skills. What Rows replaces - Spreadsheet scripts: Replace complicated macros with direct API connections, using intuitive formulas. - Spreadsheet add-ons: Rows integrates with your business tools. - Internal development: Build forms, back office tools and dashboards only using your spreadsheet skills. - Lead generation tools: Generate, enrich and qualify leads and update your CRM from inside the spreadsheet. Integrated with best sources of public data on companies and people. - Competitive intelligence apps: Track news and social mentions of your competitors. Monitor their social media performance and funding announcements. - Marketing automation: Track your performance with custom reports. Set up alerts on performance across your marketing suite in one place.

**Average Rating:** 4.9/5.0

**Total Reviews:** 24

#### How Do G2 Users Rate Rows?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.3/10)
- **Lead Quality:** 8.6/10 (Category avg: 8.8/10)
- **Lead Enrichment:** 9.7/10 (Category avg: 8.7/10)
- **Lead Analysis:** 9.4/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Rows?

- **Seller:** [Rows](https://www.g2.com/sellers/rows)
- **Year Founded:** 2016
- **HQ Location:** Berlin
- **Twitter:** @rows  
2 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=07994cd02279c6c4780d0410b72b10f91d469fe4cf7d9040527815dd94060036&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frowshq%2F&secure%5Burl_type%5D=linkedin_company_website)  
22 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software
- **Company Size:** 79% Small, 8% Medium

#### What Are Recent G2 Reviews of Rows?

**["Spreadsheet becoming really smart!"](https://www.g2.com/survey_responses/rows-review-5250153)**

**Rating:** 4.5/5.0 stars

_— ΕΛΕΝΗ ._

[Read full review](https://www.g2.com/survey_responses/rows-review-5250153)

**["An incredible tool but limited by very simple things."](https://www.g2.com/survey_responses/rows-review-9731396)**

**Rating:** 5.0/5.0 stars

_— Arthur L._

[Read full review](https://www.g2.com/survey_responses/rows-review-9731396)

#### What Are G2 Users Discussing About Rows?

- [Which way do rows go?](https://www.g2.com/discussions/which-way-do-rows-go)
- [What is Dashdash?](https://www.g2.com/discussions/what-is-dashdash)
- [What is row computer?](https://www.g2.com/discussions/what-is-row-computer)
- [What is Rows spreadsheet?](https://www.g2.com/discussions/what-is-rows-spreadsheet)

[
AroundDeal
](https://www.g2.com/products/arounddeal/reviews)

By [AroundDeal](https://www.g2.com/sellers/arounddeal)

[

4.7/5(184)

](https://www.g2.com/products/arounddeal/reviews)

What do users say?

Users consistently praise the software for its ease of use and accurate contact information, which significantly enhances their prospecting efforts. The intuitive interface allows for quick navigation

Pros and Cons

[
Ease of Use (7)
](https://www.g2.com/products/arounddeal/reviews?qs=pros-and-cons)[
Limited Credits (5)
](https://www.g2.com/products/arounddeal/reviews?qs=pros-and-cons)

### [AroundDeal](https://www.g2.com/products/arounddeal/reviews)

Global B2B Data Platform Built For The AI Era Established in 2020, AroundDeal is globally recognized as a leading B2B data intelligence platform in the Asia-Pacific (APAC), trusted by over 100,000 customers and users worldwide. We help companies access and use high-quality business data at scale — through a self-serve platform, scalable custom datasets, and real-time APIs. From go-to-market teams to operations and data teams, AroundDeal supports automation-ready workflows and long-term usage across global markets. 1. Prospector - Find Your Next Customer with Better Data Quickly build targeted prospect lists with 100M+ contacts data & receive alerts when contacts change jobs. 2. Scalable Custom Datasets - Custom data has always been part of AroundDeal’s strength. What’s new in the AI era is scalability. By combining AI-assisted data processing with standardized delivery pipelines, AroundDeal turns custom requirements — fields, logic, coverage, or refresh cycles — into repeatable, production-ready outputs, delivered through APIs or secure bulk formats. 3. Real-time APIs - AroundDeal APIs are built for the AI era. They deliver structured, real-time business data that can be consumed directly by modern systems, workflows, and AI-driven applications - not just downloaded as static lists. 4. Chrome extension - Find Leads Everywhere Get targeted contact and company information directly on LinkedIn.

**Average Rating:** 4.7/5.0

**Total Reviews:** 183

#### How Do G2 Users Rate AroundDeal?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.3/10)
- **Lead Quality:** 8.9/10 (Category avg: 8.8/10)
- **Lead Enrichment:** 9.2/10 (Category avg: 8.7/10)
- **Lead Analysis:** 9.0/10 (Category avg: 8.6/10)

#### Who Is the Company Behind AroundDeal?

- **Seller:** [AroundDeal](https://www.g2.com/sellers/arounddeal)
- **Year Founded:** 2020
- **HQ Location:** Shanghai, CN
- **Twitter:** @AroundDeal  
182 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=415d04882a8013263392f279eb240907f80b9e6ff97445fc12682eb8a65afde0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F29282255%2F&secure%5Burl_type%5D=linkedin_company_website)  
23 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 73% Small, 20% Medium

#### What Do G2 Reviewers Say About AroundDeal?

_AI-generated summary from verified user reviews_

##### Pros

- Users find AroundDeal to be incredibly **user-friendly** , allowing for easy navigation and efficient task completion.
- Users value AroundDeal for its **accurate and comprehensive contact information** that streamlines prospecting and outreach efforts.
- Users love the **user-friendly interface** of AroundDeal, making navigation and prospecting tasks quick and efficient.
- Users value the **efficiency** of AroundDeal, appreciating its quick access to accurate data that streamlines their workflow.
- Users value the **helpful support** from AroundDeal, finding it to be a complete and useful tool.

##### Cons

- Users find the **limited credits** frustrating, hindering their ability to thoroughly assess AroundDeal's features and capabilities.
- Users find the **pricing too high** and request more affordable options and additional free credits for better value.
- Users find the **limited free access** restricts their ability to fully assess the software's features and accuracy.
- Users find **credit limitations frustrating** , as high prices necessitate purchasing additional credits for full program access.
- Users find the **data accuracy inconsistency** frustrating, especially during the limited free trial that restricts evaluation capabilities.

#### What Are Recent G2 Reviews of AroundDeal?

**["Migration Issues, But Stellar Support"](https://www.g2.com/survey_responses/arounddeal-review-12377376)**

**Rating:** 5.0/5.0 stars

_— Mark S._

[Read full review](https://www.g2.com/survey_responses/arounddeal-review-12377376)

**["User-Friendly with Accurate Data Solutions"](https://www.g2.com/survey_responses/arounddeal-review-12022001)**

**Rating:** 4.0/5.0 stars

_— Moeneeb S._

[Read full review](https://www.g2.com/survey_responses/arounddeal-review-12022001)

#### What Are G2 Users Discussing About AroundDeal?

- [What is AroundDeal used for?](https://www.g2.com/discussions/what-is-arounddeal-used-for) - 1 upvote

[
Swordfish
](https://www.g2.com/products/swordfish-ai-swordfish/reviews)

By [Swordfish.ai](https://www.g2.com/sellers/swordfish-ai)

[

4.5/5(101)

](https://www.g2.com/products/swordfish-ai-swordfish/reviews)

What do users say?

Users consistently praise the ease of use and accuracy of contact information provided by the software, making it a valuable tool for sales and recruitment efforts. Many appreciate its ability to quic

Pros and Cons

[
Contact Information (5)
](https://www.g2.com/products/swordfish-ai-swordfish/reviews?qs=pros-and-cons)[
Expensive (4)
](https://www.g2.com/products/swordfish-ai-swordfish/reviews?qs=pros-and-cons)

### [Swordfish](https://www.g2.com/products/swordfish-ai-swordfish/reviews)

Swordfish is the world's most powerful contact search engine and the leading provider of accurate cell phone contact data. Swordfish is used by the world's top recruiters, sales and investigative professionals at the world's leading defence, tech and government agencies. From Fortune 500 Executive recruiters to solo entrepreneurs, Swordfish is on your side to make your contact sourcing efficient, accurate & easy to use. Fuel your pipeline with our game-changing suite of tools including: Chrome Extension - Find any contact data on the web File Enrichment - Save time by bulk enriching customer lists Reverse Lookup - Find anyone based on the input data Integrations - Swordfish connects seamlessly with your tools and CRMs via our integrations and API. Prospector - Find, connect and close your prospects with access to our powerful B2B contact database.

**Average Rating:** 4.5/5.0

**Total Reviews:** 97

#### How Do G2 Users Rate Swordfish?

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.3/10)
- **Lead Quality:** 8.4/10 (Category avg: 8.8/10)
- **Lead Enrichment:** 9.1/10 (Category avg: 8.7/10)
- **Lead Analysis:** 8.3/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Swordfish?

- **Seller:** [Swordfish.ai](https://www.g2.com/sellers/swordfish-ai)
- **HQ Location:** Delaware
- **Twitter:** @swordfish\_ai  
113 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2311bef171092247c2796acb72f4e26b51d7b110f94a26bdab0b7b5f1554cc95&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F12666588%2F&secure%5Burl_type%5D=linkedin_company_website)  
13 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Staffing and Recruiting, Marketing and Advertising
- **Company Size:** 77% Small, 18% Medium

#### What Do G2 Reviewers Say About Swordfish?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **instant access to contact information** with Swordfish, making cold-calling efficient and effective.
- Users value the **high accuracy** of Swordfish, achieving 84% for phone numbers and over 90% for emails.
- Users highlight the **ease of use** of Swordfish, allowing quick access and efficient integration with LinkedIn.
- Users commend the **lead generation capabilities** of Swordfish, valuing its organized data for targeted marketing.
- Users praise the **LinkedIn integration** of Swordfish, streamlining contact information retrieval and enhancing the user experience.

##### Cons

- Users find the pricing of Swordfish **expensive** and wish for more transparency regarding costs before buying.
- Users face issues with **poor filtering** , leading to outdated or incorrect contact information, affecting reliability.
- Users report **inaccurate company data** , leading to outdated contact information and potential communication issues.
- Users report issues with **inaccurate company information** , causing confusion and hindering effective communication.
- Users find **inaccurate data** problematic, impacting their overall experience and effectiveness with Swordfish.

#### What Are Recent G2 Reviews of Swordfish?

**["why i think Swordfish is great"](https://www.g2.com/survey_responses/swordfish-review-10734517)**

**Rating:** 4.5/5.0 stars

_— Hilton Wayne H._

[Read full review](https://www.g2.com/survey_responses/swordfish-review-10734517)

**["A very efficient and intuitive tool to business outreach and sales"](https://www.g2.com/survey_responses/swordfish-review-10764511)**

**Rating:** 5.0/5.0 stars

_— André T._

[Read full review](https://www.g2.com/survey_responses/swordfish-review-10764511)

[
D&B Connect
](https://www.g2.com/products/d-b-connect/reviews)

By [Dun & Bradstreet](https://www.g2.com/sellers/dun-bradstreet)

[

4.1/5(133)

](https://www.g2.com/products/d-b-connect/reviews)

What do users say?

Users consistently praise the ease of use and comprehensive data access provided by D&B Connect, which significantly enhances their data management and decision-making processes. The platform's ab

Pros and Cons

[
Ease of Use (19)
](https://www.g2.com/products/d-b-connect/reviews?qs=pros-and-cons)[
Limitations (9)
](https://www.g2.com/products/d-b-connect/reviews?qs=pros-and-cons)

### [D&B Connect](https://www.g2.com/products/d-b-connect/reviews)

D&B Connect (the next generation of D&B Optimizer) is an AI-driven Data Management Platform based on the D&B Cloud that provides businesses with customer data and market insights. With D&B Connect, users can collaborate on data management tasks, visualize, monitor, and benchmark data, as well as assess overall data health. Integrations with Master Data Management Platforms, Customer Data Platforms, and CRMs enable automated data updates and anomaly detection through the identity resolution engine. MAP integrations allow for the automation of cross-channel marketing tasks on social media, email, and websites.

**Average Rating:** 4.1/5.0

**Total Reviews:** 131

#### How Do G2 Users Rate D&B Connect?

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.3/10)
- **Lead Quality:** 9.0/10 (Category avg: 8.8/10)
- **Lead Enrichment:** 9.0/10 (Category avg: 8.7/10)
- **Lead Analysis:** 8.8/10 (Category avg: 8.6/10)

#### Who Is the Company Behind D&B Connect?

- **Seller:** [Dun & Bradstreet](https://www.g2.com/sellers/dun-bradstreet)
- **Company Website:** www.dnb.com
- **HQ Location:** Short Hills, NJ
- **Twitter:** @DunBradstreet  
22,541 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=20afd0d2cd48d50cc271386179ca16404da5c8da48609b5c3528ba607428f128&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2385%2F&secure%5Burl_type%5D=linkedin_company_website)  
5,747 employees on LinkedIn®
- **Ownership:** NYSE: DNB

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 44% Medium, 31% Small

#### What Do G2 Reviewers Say About D&B Connect?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of D&B Connect, enjoying seamless integration and simplified data management.
- Users find the **data accuracy** of D&B Connect essential for enhancing growth and streamlining CRM integration.
- Users value the **extensive data quality** in D&B Connect, enhancing record mapping and enriching CRM systems effectively.
- Users appreciate the **easy setup** of D&B Connect, facilitating seamless integration and efficient data enrichment.
- Users value the **accuracy** of D&B Connect, enhancing data insights and supporting compliance and growth effectively.

##### Cons

- Users find **limited control and tracking** over data usage in D&B Connect, leading to confusion and inefficiencies.
- Users find D&B Connect **expensive** , limiting access for smaller businesses due to high pricing tiers and data coverage disparities.
- Users face a challenging **learning curve** with D&B Connect, making it difficult to utilize the tool effectively.
- Users find **limited functionality** in D&B Connect, facing challenges with account creation and contact matching processes.
- Users are frustrated by **missing features** in D&B Connect, such as incomplete data and slow reporting capabilities.

#### What Are Recent G2 Reviews of D&B Connect?

**["Flexibility to enable data governance and improve data quality for the business"](https://www.g2.com/survey_responses/d-b-connect-review-12212327)**

**Rating:** 5.0/5.0 stars

_— Avijit S._

[Read full review](https://www.g2.com/survey_responses/d-b-connect-review-12212327)

**["Seamless CRM Integration with Robust Data Enrichment"](https://www.g2.com/survey_responses/d-b-connect-review-12328160)**

**Rating:** 4.5/5.0 stars

_— Ramy A._

[Read full review](https://www.g2.com/survey_responses/d-b-connect-review-12328160)

#### What Are G2 Users Discussing About D&B Connect?

- [What are the benefits of vitamin d3?](https://www.g2.com/discussions/what-are-the-benefits-of-vitamin-d3) - 1 upvote
- [What happens when your vitamin D is low?](https://www.g2.com/discussions/what-happens-when-your-vitamin-d-is-low) - 1 upvote
- [How do we get vitamin D?](https://www.g2.com/discussions/how-do-we-get-vitamin-d)
- [What does vitamin D do?](https://www.g2.com/discussions/what-does-vitamin-d-do)

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Spotlight Categories

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[Email Marketing Software](https://www.g2.com/categories/email-marketing)

[Payment Processing Software](https://www.g2.com/categories/payment-processing)

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Similar Categories

- [Lead Capture](/categories/lead-capture)
- [Lead Mining](/categories/lead-mining)

- [Lead Scoring](/categories/lead-scoring)
- [Other Lead Generation](/categories/other-lead-generation)

- [Visitor Identification](/categories/visitor-identification)

[Browse Lead Intelligence Themes](/categories/lead-intelligence/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna&nbsp;Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated 

Products classified in the overall Lead Intelligence category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Lead Intelligence to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Lead Intelligence category.

In addition to qualifying for inclusion in the Lead Intelligence Software category, to qualify for inclusion in the Small Business Lead Intelligence Software category, a product must have at least 10 reviews left by a reviewer from a small business.

Show More

* * *

## How Do You Choose the Right Lead Intelligence Software?

### What You Should Know About Lead Intelligence Software

### **Lead intelligence software buying insights at a glance**

[Lead intelligence software](https://www.g2.com/categories/lead-intelligence) helps revenue teams find and qualify the right people faster by combining contact and company data with enrichment and buying signals. These platforms consolidate essential details, including verified emails, direct dials, firmographics, and lead attributes, enabling sales, marketing, and RevOps teams to build targeted lists, enrich CRM records, and prioritize outreach without spending hours on manual research. In practice, lead intelligence tools serve as a bridge between prospecting and execution, enabling teams to transition from “who should we contact?” to “how do we engage them?” more quickly.

As outbound gets more competitive and data decays quickly, lead intelligence platforms have become essential for sales, marketing, and RevOps teams that need accurate contact data, clean targeting, and fast list building.&nbsp;

Buyers usually adopt lead intelligence tools to solve problems like incomplete CRM records, slow prospecting, and low-quality leads that waste reps’ time. Based on G2 reviews, reviewers rate the products strongly overall, with an average star rating of 4.48/5 and an average likelihood to recommend of 9.01/10. Ease of use trends high (6.49/7), and support is also strong (6.40/7). The biggest buying pattern I see is that teams searching for the best lead intelligence software want two things at once: confidence in data accuracy and workflows that make prospecting faster. That’s why the best lead intelligence software and modern lead intelligence platforms are often evaluated on enrichment quality, filtering, and how cleanly they connect to daily tools. If you’re comparing lead intelligence software options, the “best” pick is usually the one your team will actually use every day, not just the one with the largest database.

#### Common use cases and how businesses benefit

1. **Prospecting and list building:** Find decision-makers faster using filters such as role, industry, and company size.
2. **Contact enrichment:** Fill missing emails and phone numbers to increase connect rates.
3. **ICP targeting:** Tighten outbound focus by segmenting accounts and contacts more accurately.
4. **CRM hygiene:** Enrich and refresh fields to ensure routing, scoring, and reporting are more reliable.
5. **GTM alignment:** Give SDRs and marketing a shared, consistent view of lead and account data.

Pricing typically scales by seat count, credits, export limits, enrichment volume, and access to premium data fields. Many vendors offer tiered plans, with higher tiers unlocking deeper enrichment, more exports, and stronger governance. For high-volume teams, total cost is often driven by how frequently they refresh data and how many leads they enrich each month.

### **Top 5 FAQs from software buyers**

- How accurate, complete, and up to date is the contact and company data, and what verification methods are used to prevent outdated or incorrect records?
- How well does the platform support ICP targeting, including filters for role, seniority, function, industry, company size, location, and technology stack?
- How strong are the enrichment and CRM hygiene capabilities, including automated field updates, duplicate prevention, refresh frequency, and governance controls?
- How well does it integrate with the existing go-to-market stack, including [CRM](https://www.g2.com/categories/crm), [marketing automation](https://www.g2.com/categories/marketing-automation), [sales engagement](https://www.g2.com/categories/sales-engagement), [data warehouses](https://www.g2.com/categories/data-warehouse), and routing or [scoring systems](https://www.g2.com/categories/lead-scoring)?
- How efficiently can a team build lists and take action from the platform, including workflow speed, export limits, credit usage, and the ability to trigger outbound sequences or campaigns directly?

G2’s top-rated Lead Intelligence software, based on this review dataset, includes [Cognism](https://www.g2.com/products/cognism/reviews) **,** [ZoomInfo Sales](https://www.g2.com/products/cognism/reviews) **,** [Nexuscale Ai](https://www.g2.com/products/nexuscale-ai/reviews) **, and** [Mr. E by EasyLeadz.](https://www.g2.com/products/mr-e-by-easyleadz/reviews)

### What are the top-reviewed Lead Intelligence on G2?

[Cognism](https://www.g2.com/products/cognism/reviews)

- Number of Reviews: 1,200
- Satisfaction: 83
- Market Presence: 78&nbsp;
- G2 Score: 80

[ZoomInfo Sales](https://www.g2.com/products/zoominfo-sales/reviews)

- Number of Reviews: 8,876
- Satisfaction: 93
- Market Presence: 99
- G2 Score: 96

[Nexuscale Ai](https://www.g2.com/products/nexuscale-ai/reviews)

- Number of Reviews: 42
- Satisfaction: 60
- Market Presence: 13
- G2 Score: 77

[Mr. E by EasyLeadz](https://www.g2.com/products/mr-e-by-easyleadz/reviews)

- Number of Reviews: 1,784
- Satisfaction: 74
- Market Presence: 46
- G2 Score: 60

[Apollo.io](http://apollo.io)

- Number of Reviews: 9,232
- Satisfaction: 99
- Market Presence: 75
- G2 Score: 87

**Satisfaction** reflects user-reported product experience using review-based signals and scoring logic. ([Source 2](https://www.g2.com/reports))

**Market Presence** reflects a product’s footprint and visibility in the market using multiple market signals. ([Source 2](https://www.g2.com/reports))

**G2 Score** is a category score that combines Satisfaction and Market Presence so products can be compared within the same category. ([Source 2](https://www.g2.com/reports))

Learn how G2 scores products. ([Source 1](https://documentation.g2.com/docs/research-scoring-methodologies?_gl=1*5vlk6s*_gcl_au*MTAwMzU5MzUxLjE3NjM0MTg0NzYuNjY0NTIxMTY0LjE3NjQ2MTc0NzcuMTc2NDYxNzQ3Nw..*_ga*NzY1MDU0NjE3LjE3NjM0NzQ3ODM.*_ga_MFZ5NDXZ5F*czE3NjYwODk1MTMkbzY3JGcxJHQxNzY2MDkyMjQyJGo1NyRsMCRoMA..))

### **What I Often See in Lead Intelligence**

#### Feedback Pros: What Users Consistently Appreciate

- **Accurate contact enrichment with verified emails and direct dials**
- _“__What I appreciate most about Seamless.AI is how quickly and easily it provides accurate contact information. Rather than wasting hours scouring the internet, I can get phone numbers, emails, and company details within seconds. The platform also assists in building targeted lead lists, keeps data updated automatically, and integrates seamlessly with tools such as Salesforce and HubSpot. All in all, it saves significant time, enhances sales outreach, and streamlines the prospecting process.” -_ [_Sadhwi P_](https://www.g2.com/products/seamless-ai/reviews)_. Seamless.AI Reviews_
- **Chrome extension enables one click capture from LinkedIn pages**
- _“__It can connect you with you need to speak with. Not only will it (90% of the time) give you the right phone number and email address to reach your contact but it also helps you find the most appropriate lead for your outreach. It's quick and easy to download and integrates perfectly into your browser (I use Chrome). I love how the plugin pops up on LinkedIn and, not only that, but almost every company page you visit! I use it all the time. It has made my day to day immeasurably better and is so quick and easy to use. I can safely say, the implementation of Cognism at my company has changed everything for the better. And if we have any query, question or concern (the latter being quite rare), Jemima and the team are always approachable and happy to help.” -_ [_Solomon P_](https://www.g2.com/products/cognism/reviews/cognism-review-11872152)_. Cognism Review_
- **Filtering by ICP signals speeds list building for outbound**
- _“__I love how Instantly makes it incredibly easy to find B2B leads, which used to be a significant challenge for me. The enormous database of 450 million data points streamlines my lead generation process, allowing me to simply input keywords and obtain compatible results. This feature is instrumental in efficiently identifying my ideal customer profiles (ICPs), especially on social media, which used to be a cumbersome task. I appreciate that within just five weeks, the ease of finding leads has improved dramatically. Switching to Instantly from other platforms was favorable because of its reliability and user-friendly interface, whereas my previous services encountered frequent crashes. Instantly's simplicity and swift response enhance my workflow substantially. Setting up Instantly was straightforward, without any complications, saving me time and effort. Overall, these aspects make it a valuable tool for my professional needs.” -_ [_Shavez K_](https://www.g2.com/products/instantly/reviews/instantly-review-12024666)_. Instantly Reviews_

#### Cons: Where Many Platforms Fall Short

- **Outdated numbers and emails force frequent manual verification**
- _“__As with any data platform, there are times when contact accuracy fluctuates or some specialized industries seem less represented. While this isn’t a major issue, my team does sometimes need to verify a record before reaching out. However, ZoomInfo is always evolving, and its overall depth and reliability continue to surpass any other solution we’ve tried.” -_ [_Jeff B_](https://www.g2.com/products/zoominfo-sales/reviews/zoominfo-sales-review-11986093)_. Zoominfo Sales Review_
- **Credit limits and pricing throttle high volume prospecting**
- _“__Data accuracy can be inconsistent, some contacts are spot on, while others may be outdated or bounce, so you still need a verification step and good list hygiene. Credits can run out quickly if you are building large lists, and it is not always clear upfront which contacts will be the best quality use of credits. Duplicate records and missing firmographic details can also happen, which adds cleanup work before importing to a CRM. Integrations are helpful, but you may still spend time mapping fields and making sure imports match your CRM rules.” -_ [_Mudit K_](https://www.g2.com/products/seamless-ai/reviews/seamless-ai-review-12153500)_. Seamless.AI Reviews_
- **CRM sync and bulk exports can feel unreliable or rigid**
- _“__The most helpful aspect is the ability to efficiently generate high-quality leads for business development. RocketReach helps us target prospects with verified emails and phone numbers, improving outreach success and reducing bounce rates. Integration with our CRM and other tools makes it seamless to manage leads. Overall, it’s a huge time-saver and boosts the effectiveness of our sales efforts.” -_ [_Ayushi K_](https://www.g2.com/products/rocketreach/reviews/rocketreach-review-11697514)_. RocketReach Reviews_

### Expert Takeaway

Based on G2 reviews, tools in the lead intelligence category consistently perform well on metrics that typically predict real-world adoption: a 4.48/5 average star rating, 9.01/10 likelihood to recommend, 6.49/7 Ease of Use, 6.40/7 Quality of Support, and 6.41/7 Meets Requirements. That profile suggests that teams generally derive value quickly once workflows are established, and they feel supported when issues arise.

Where high-performing teams separate themselves is how they operationalize data quality. The best outcomes occur when teams treat lead intelligence platforms as an ongoing data system, rather than a one-time list source. They set clear rules for what “valid” means (email verification, phone coverage, role matching), refresh contact data on a schedule, and standardize exports into CRM fields so reps trust what they see. I also notice stronger adoption patterns in review-heavy industries, such as Information Technology and Services, Computer Software, and Marketing and Advertising, where outbound speed is crucial and routing errors can be costly.

If you’re deciding whether lead intelligence software is worth it for your team, my biggest advice is to validate three things early: accuracy for your ICP, how fast reps can build lists and enrich contacts using lead intelligence tools, and whether CRM sync stays clean without constant manual cleanup. Teams that do this usually end up with best lead intelligence software that improves connect rates and focus. Teams that skip it often end up with data that “looks right” but does not hold up in daily prospecting.

### Lead Intelligence Software FAQs

#### **What is lead intelligence software used for?**

Lead intelligence software is used to identify, enrich, and qualify leads with accurate contact and company data. Teams rely on it to find decision makers, verify emails and phone numbers, and prioritize outreach based on firmographic or intent signals. In practice, it reduces manual research and helps sales and marketing focus on higher-quality prospects.

#### **How accurate is lead intelligence data?**

Accuracy varies by provider, data source, and target market. Reviews show that data quality is highest when teams regularly refresh records and focus on a defined ICP. Many users note that even the best lead intelligence platforms still require occasional validation, particularly for phone numbers and roles that change rapidly.

#### **How does lead intelligence software integrate with CRM systems?**

Most lead intelligence tools integrate directly with CRMs to enrich existing records or automatically populate new leads into predefined fields. The strongest integrations support automatic updates, duplicate prevention, and field mapping. Reviews suggest that clean CRM sync is one of the biggest factors influencing long-term adoption.

#### **Is lead intelligence software better than buying static lead lists?**

Yes, most users see better results with lead intelligence platforms than static lists. Instead of one-time exports, lead intelligence tools provide ongoing enrichment, filtering, and updates as data changes. This helps teams avoid outdated contacts and improves connect rates over time.

#### **What should I test before choosing the best lead intelligence software?**

Buyers typically test accuracy for their specific ICP, ease of list building, and how quickly reps can find usable contacts. Reviews also recommend validating credit usage, export limits, and CRM sync behavior before committing to the changes. The best lead intelligence software is typically the one that aligns with daily workflows, rather than just the one with the largest database.

### Sources

1. [G2 Research Hub](https://research.g2.com/insights/demo-automation)
2. [G2 Research Scoring Methodologies](https://documentation.g2.com/docs/research-scoring-methodologies)
3. [G2 Market Presence Score Overview](https://www.g2.com/reports)

**Researched By:** [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh?_gl=1*1ltwfku*_gcl_au*MTAwMzU5MzUxLjE3NjM0MTg0NzYuMTYzNzM5MTY0OS4xNzY2MTcwMjM2LjE3NjYxNzAyMzY.*_ga*NzY1MDU0NjE3LjE3NjM0NzQ3ODM.*_ga_MFZ5NDXZ5F*czE3Njc3Mjg3MTAkbzc4JGcxJHQxNzY3NzI5MTQ3JGo1OSRsMCRoMA..)

**Last updated on:** January 6, 2026