# Best Landing Page Builders with A/B Testing Capabilities ## How Many Landing Page Builders Products Does G2 Track? **Total Products under this Category:** 291 ### Category Stats (Jul 2026) - **Average Rating:** 4.49/5 (↑0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** LandingAI Agentic Document Extraction (+1.46%) - Among all products in this category, LandingAI Agentic Document Extraction recorded the largest rating increase compared to last month _Last updated: July 25, 2026_ ## How Does G2 Rank Landing Page Builders Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 71,800+ Authentic Reviews - 291+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Landing Page Builders ![G2 Grid® for Landing Page Builders plotting products by satisfaction and market presence](https://www.g2.com/categories/landing-page-builders/grids.png?focus%5B%5D=364&focus%5B%5D=16536&focus%5B%5D=1331985&focus%5B%5D=121648&focus%5B%5D=1316269&focus%5B%5D=4965&focus%5B%5D=1285700&focus%5B%5D=1934) Highlighted products: HubSpot Marketing Hub, Webflow, Wix Studio, Intuit Mailchimp All-in-One Marketing Platform, FlexiFunnels, Duda, Zoho LandingPage, and ActiveCampaign. Underlying data: [Grid® JSON](https://www.g2.com/categories/landing-page-builders/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=webflow&focus%5B%5D=wix-studio&focus%5B%5D=intuit-mailchimp-all-in-one-marketing-platform&focus%5B%5D=flexifunnels&focus%5B%5D=duda&focus%5B%5D=zoho-landingpage&focus%5B%5D=activecampaign) **Sponsored** ### Articos Articos is an AI-powered user research platform that enables product teams, agencies, consultants, and growth marketers to run structured audience research in under 30 minutes — without recruiting participants, scheduling sessions, or waiting weeks for results. Instead of skipping research because the cost or timeline cannot be justified, Articos lets teams validate ideas, messaging, landing pages, UX flows, and product decisions for $8–$20 per study. A comparable study from a traditional research firm costs $5,000–$30,000 and takes 4–8 weeks. HOW IT WORKS Users define a research objective in under 3 minutes — choosing from assessment types including messaging clarity evaluation, audience reaction testing, concept feedback, competitive positioning analysis, ICP discovery, persona development, or UX flow validation. Articos then generates a diverse synthetic persona panel and conducts structured, hypothesis-blind interviews with those personas. Personas are constructed from 30 personality facets, Big Five personality science, cognitive bias mapping, and enforced attitudinal diversity. Five of every twelve personas are calibrated as skeptics, late adopters, and dissenters — ensuring simulated audiences do not uniformly validate hypotheses. The platform runs blind interviews to prevent sycophancy bias common in standard AI interactions. WHAT YOU GET Each completed study produces an enterprise-grade report containing thematic analysis, participant quotes, evidence chains, confidence scores, and prioritised recommendations. Reports also include persona comparison analytics with radar-chart visualisations across adoption profiles and research dimensions. Outputs are formatted for immediate use — shareable via public link or exported as white-label PDF for client delivery. STUDY TYPES User Interviews: Customisable interview scripts across 12+ research dimensions. Run qualitative research on any topic with a full persona panel and receive a structured report with motivations, objections, clarity issues, and ranked recommendations. A/B Testing: Upload two landing page variants by URL or image. Articos scores each variant against defined goals, declares a winner with confidence levels and reasoning, and attributes supporting and opposing evidence per variant. Talk to Research: After a study completes, ask follow-up questions directly to any persona — no additional recruiting or scheduling required. WHO USES ARTICOS Agencies: audience depth before a pitch or new client engagement in an unfamiliar vertical. Business and Marketing Consultants: domain expertise on a new audience in minutes. B2B SaaS teams: validate messaging and features before committing engineering resources. Growth marketers: test landing page copy before spending ad budget. UX researchers: rapid directional studies and sprint-based UX iteration before deeper qualitative work. VALIDATED ACCURACY Articos captures 86% of the themes expert research teams identify, validated against Baymard Institute and Nielsen Norman Group across 46 studies in 9 domains. It is 7.5× more accurate than prompting the same AI model directly. 3-day free trial. 2 free researches. No credit card required. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=632&secure%5Bchosen_at%5D=2026-07-29T08%3A31%3A43Z&secure%5Bdisplayable_resource_id%5D=632&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=632&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1616504&secure%5Bresource_id%5D=632&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Flanding-page-builders%2Ff%2Fa-b-testing%3Fxs%3D1&secure%5Btoken%5D=06614a07aa67f1aaac6af1e48c3028acc7a74490811b132d4eed4a9a94ad4055&secure%5Burl%5D=http%3A%2F%2Fwww.articos.com%2F%3Futm_source%3Dg2%26utm_medium%3Dppc%26utm_campaign%3Dlaunch&secure%5Burl_type%5D=custom_url) ### [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) Marketing Hub consolidates marketing tools and customer data into a unified platform, eliminating scattered point solutions and simplifying software management for modern marketing teams. Core Value Proposition: HubSpot's Marketing Hub solves three critical pain points stemming from disconnected software: fragmented customer data, inefficient execution, and wasted time on tool management. Built as part of the HubSpot CRM platform, Marketing Hub keeps customer data central to all marketing activities– enabling sales alignment and clear ROI tracking across the full platform. Key Capabilities: Unified Data Architecture: Marketing Hub stores all marketing tools and customer data on one platform. This eliminates data silos and provides complete customer context for personalized marketing at scale. Time Efficiency: Marketers save time previously spent switching between applications, reconciling data across systems, and troubleshooting integration issues that plague multi-tool marketing stacks. Smart CRM Integration: Because Marketing Hub operates as part of the HubSpot CRM platform rather than as a standalone tool, customer information, interaction history, and engagement data remain accessible within the marketing workflow without manual data transfer. Sales-Marketing Alignment: With the complete HubSpot CRM platform, marketing and sales teams work in alignment. Unified reporting ties marketing activities to revenue, proving ROI. Marketing Hub vs. Alternatives: Unlike individual marketing tools requiring manual integration and data transfer, Marketing Hub provides a native connection between email marketing, landing pages, social media management, and data analytics. This eliminates integration complexity and data sync challenges that fragment marketing operations. Marketing Hub delivers powerful capabilities without requiring extensive training, dedicated administrators, or technical implementation teams that complex enterprise platforms demand. Teams can adopt and use the system quickly, focusing on execution rather than software management. Who Should Use Marketing Hub: Marketing Hub serves marketing teams experiencing productivity loss from tool fragmentation, marketers requiring complete customer context for effective personalization, and organizations needing to demonstrate clear marketing ROI. The platform scales from small marketing teams to enterprise organizations without proportional increases in system complexity. Outcome: Marketing Hub enables marketers to save valuable time, provide personalized experiences that attract and convert the right customers at scale, and keep data at the center of everything they do– all while scaling their company, not complexity. **Average Rating:** 4.4/5.0 **Total Reviews:** 14,225 #### How Do G2 Users Rate HubSpot Marketing Hub? - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.0/10) - **Email Marketing Integration:** 8.7/10 (Category avg: 8.5/10) - **Web Analytics:** 8.2/10 (Category avg: 8.4/10) - **E-Commerce Integration:** 7.4/10 (Category avg: 8.1/10) #### Who Is the Company Behind HubSpot Marketing Hub? - **Seller:** [HubSpot](https://www.g2.com/sellers/hubspot) - **Company Website:** hubspot.com - **Year Founded:** 2006 - **HQ Location:** Cambridge, Massachusetts, United States - **Twitter:** @HubSpot 784,270 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e7728cdccf3cd40d382e6159b493e5f6534eb2bfad47dc424c39639ed9e0ebf3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F68529%2F&secure%5Burl_type%5D=linkedin_company_website) 12,158 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Marketing Manager, Marketing Coordinator - **Top Industries:** Computer Software, Marketing and Advertising - **Company Size:** 52% Small, 41% Medium #### What Do G2 Reviewers Say About HubSpot Marketing Hub? _AI-generated summary from verified user reviews_ ##### Pros - Users commend the **ease of use** of HubSpot Marketing Hub, which simplifies managing all marketing activities in one platform. - Users value the **automation tools** in HubSpot Marketing Hub, significantly boosting productivity and simplifying email marketing processes. - Users love the **beginner-friendly yet powerful features** of HubSpot Marketing Hub, simplifying marketing and automation processes. - Users love the **powerful automation features** of HubSpot Marketing Hub, enabling efficient lead nurturing and campaign management. - Users appreciate the **seamless integrations** of HubSpot Marketing Hub, enhancing collaboration between marketing and sales efforts. ##### Cons - Users find the **learning curve steep** for HubSpot Marketing Hub, requiring time and training to master its features. - Users find HubSpot Marketing Hub's **limited features** frustrating, lacking essential tools and ease of use compared to competitors. - Users find HubSpot Marketing Hub to be **expensive** as costs rise significantly with increasing features and contacts. - Users find the **missing features** in HubSpot Marketing Hub limit flexibility and increase costs as their needs grow. - Users find HubSpot Marketing Hub's **high pricing** challenging, especially for smaller teams needing advanced features. #### What Are Recent G2 Reviews of HubSpot Marketing Hub? **["Centralized Excellence for CRM Management"](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-7359266)** **Rating:** 5.0/5.0 stars _— Brenda T._ [Read full review](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-7359266) **["Powerful GraphQL & UI Extensions That Streamline Complex Workflows"](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-13175350)** **Rating:** 4.0/5.0 stars _— Alex F._ [Read full review](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-13175350) #### What Are G2 Users Discussing About HubSpot Marketing Hub? - [What are your tips for using HubSpot Marketing Hub effectively?](https://www.g2.com/discussions/what-are-your-tips-for-using-hubspot-marketing-hub-effectively) - 3 comments - [Is HubSpot Marketing Hub worth it?](https://www.g2.com/discussions/is-hubspot-marketing-hub-worth-it) - 7 comments, 3 upvotes - [How does HubSpot Marketing Hub integrate with other tools to create a cohesive digital marketing strategy?](https://www.g2.com/discussions/how-does-hubspot-marketing-hub-integrate-with-other-tools-to-create-a-cohesive-digital-marketing-strategy) - 2 comments, 2 upvotes - [What is HubSpot Marketing Hub used for?](https://www.g2.com/discussions/what-is-hubspot-marketing-hub-used-for) - 2 comments, 2 upvotes - [What is HubSpot software?](https://www.g2.com/discussions/what-is-hubspot-software) - 1 comment ### [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) Mailchimp is a marketing automation platform trusted by 11 million+ users worldwide to personalize every email and SMS for every customer using AI-powered insights and content creation tools. With a 99% delivery rate and over 300 integrations, Mailchimp helps businesses connect with their customers, foster repeat business, and build lasting brand loyalty while seamlessly fitting into their existing workflows. Our platform puts data-backed recommendations at the heart of your marketing so you can find and engage customers with multichannel campaigns. In 2021, Mailchimp was acquired by Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp. Since then, we’ve released 100+ new features to help our customers continue to grow. Find out why more than 11+ million businesses trust Intuit Mailchimp to help them turn insights into action and their emails into revenue. Visit Mailchimp.com to get started today. **Average Rating:** 4.4/5.0 **Total Reviews:** 5,200 #### How Do G2 Users Rate Intuit Mailchimp All-in-One Marketing Platform? - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10) - **Email Marketing Integration:** 8.9/10 (Category avg: 8.5/10) - **Web Analytics:** 8.6/10 (Category avg: 8.4/10) - **E-Commerce Integration:** 8.4/10 (Category avg: 8.1/10) #### Who Is the Company Behind Intuit Mailchimp All-in-One Marketing Platform? - **Seller:** [Intuit Mailchimp](https://www.g2.com/sellers/intuit-mailchimp) - **Company Website:** mailchimp.com - **Year Founded:** 2001 - **HQ Location:** Atlanta, GA - **Twitter:** @MailChimp 238,536 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5b25de3f1b84f928c861197ff8886c90018b3276952ab217a2034aa3a48554f0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F969871%2F&secure%5Burl_type%5D=linkedin_company_website) 1,519 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Owner, Marketing Manager - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 72% Small, 20% Medium #### What Do G2 Reviewers Say About Intuit Mailchimp All-in-One Marketing Platform? _AI-generated summary from verified user reviews_ ##### Pros - Users find the **ease of use** of Intuit Mailchimp ideal for seamless campaign creation and management. - Users appreciate the **intuitive and user-friendly email marketing** features of Intuit Mailchimp, enhancing their campaign management experience. - Users value the **easy-to-use email management** features of Mailchimp, simplifying the marketing process for businesses. - Users appreciate the **intuitive platform and comprehensive tools** that simplify campaigns and enhance marketing efforts. - Users love the **easy creation** features of Mailchimp, allowing for simple campaign building and performance tracking. ##### Cons - Users note that **pricing can escalate quickly** as subscriber lists grow, making it expensive for larger operations. - Users find the **limited features** in Mailchimp's free version restrictive, hindering their ability to fully evaluate the platform. - Users feel that **missing features** like improved contact import and automated social media link handling hinder productivity. - Users find the **learning curve challenging** , suggesting improvements like interactive training for better understanding. - Users find **limited customization** options in Intuit Mailchimp, limiting their ability to tailor campaigns effectively. #### What Are Recent G2 Reviews of Intuit Mailchimp All-in-One Marketing Platform? **["Easy Email Campaigns with Powerful Drag-and-Drop and Analytics"](https://www.g2.com/survey_responses/intuit-mailchimp-all-in-one-marketing-platform-review-13109404)** **Rating:** 4.5/5.0 stars _— Javan T._ [Read full review](https://www.g2.com/survey_responses/intuit-mailchimp-all-in-one-marketing-platform-review-13109404) **["Easy to use email marketing solution"](https://www.g2.com/survey_responses/intuit-mailchimp-all-in-one-marketing-platform-review-6667343)** **Rating:** 5.0/5.0 stars _— Sapana T._ [Read full review](https://www.g2.com/survey_responses/intuit-mailchimp-all-in-one-marketing-platform-review-6667343) #### What Are G2 Users Discussing About Intuit Mailchimp All-in-One Marketing Platform? - [What advantages does the Mailchimp All-in-One Marketing Platform offer over traditional email marketing tools?](https://www.g2.com/discussions/mailchimp-all-in-one-marketing-platform-what-advantages-does-the-mailchimp-all-in-one-marketing-platform-offer-over-traditional-email-marketi) - 4 comments, 1 upvote - [What advantages does the Mailchimp All-in-One Marketing Platform offer over traditional email marketing tools?](https://www.g2.com/discussions/what-advantages-does-the-mailchimp-all-in-one-marketing-platform-offer-over-traditional-email-marketing-tools) - 1 comment - [What is Mailchimp All-in-One Marketing Platform used for?](https://www.g2.com/discussions/what-is-mailchimp-all-in-one-marketing-platform-used-for) - 3 comments - [What is the best alternative to Mailchimp?](https://www.g2.com/discussions/what-is-the-best-alternative-to-mailchimp) - 8 comments, 1 upvote - [What are the features of Mailchimp?](https://www.g2.com/discussions/mailchimp-all-in-one-marketing-platform-what-are-the-features-of-mailchimp) ### [GetResponse](https://www.g2.com/products/getresponse/reviews) GetResponse is a lifecycle automation platform for businesses that want to drive more consistent, repeatable revenue across the entire customer journey. We help you move customers from first touch to first purchase, repeat purchase, and reactivation - using email, SMS, push notifications, and lifecycle automation across every stage of the customer journey With built-in deliverability, behavioral triggers, and deep integrations, you can launch faster, reduce manual work, and turn your lifecycle into a predictable revenue system. No disconnected tools. No campaign chaos. Just one system designed to move customers forward. **Average Rating:** 4.3/5.0 **Total Reviews:** 1,116 #### How Do G2 Users Rate GetResponse? - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.0/10) - **Email Marketing Integration:** 8.8/10 (Category avg: 8.5/10) - **Web Analytics:** 8.5/10 (Category avg: 8.4/10) - **E-Commerce Integration:** 8.5/10 (Category avg: 8.1/10) #### Who Is the Company Behind GetResponse? - **Seller:** [GetResponse](https://www.g2.com/sellers/getresponse) - **Company Website:** www.getresponse.com - **Year Founded:** 1998 - **HQ Location:** Poland - **Twitter:** @getresponse 54,233 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ca282ce652e15889064d7dff682cfd43eb0fd7793d7e88e1d18733d535d610c9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1063383%2F&secure%5Burl_type%5D=linkedin_company_website) 432 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Owner, CEO - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness - **Company Size:** 78% Small, 17% Medium #### What Do G2 Reviewers Say About GetResponse? _AI-generated summary from verified user reviews_ ##### Pros - Users love the **user-friendly interface** of GetResponse, making complex tasks simple with intuitive design and support. - Users commend the **fast and friendly customer support** of GetResponse, enhancing their overall experience and satisfaction. - Users value the **user-friendly interface** and comprehensive tools of GetResponse, enhancing their email marketing experience. - Users appreciate the **user-friendly interface** of GetResponse, enabling fast and accurate email creation with powerful analytics. - Users highlight the **user-friendly interface** of GetResponse, making email building fast and efficient with drag-and-drop features. ##### Cons - Users experience a **steep learning curve** with GetResponse, particularly in mastering automations and integrations. - Users find the **pricing of GetResponse expensive** compared to other email marketing options and seek more cost-effective solutions. - Users mention the need for a **missing design feature** to enhance quick creation of marketing materials within GetResponse. - Users note **limited features** in GetResponse, wishing for more integrated design tools and robust testing options. - Users find the **pricing issues** of GetResponse high compared to competitors, especially for additional automation features. #### What Are Recent G2 Reviews of GetResponse? **["A great balance between automation, ease of use, and integrations"](https://www.g2.com/survey_responses/getresponse-review-13064281)** **Rating:** 5.0/5.0 stars _— Miguel F._ [Read full review](https://www.g2.com/survey_responses/getresponse-review-13064281) **["Strong Value for Money but Needs Tagging Improvement"](https://www.g2.com/survey_responses/getresponse-review-12738658)** **Rating:** 4.0/5.0 stars _— Christopher H._ [Read full review](https://www.g2.com/survey_responses/getresponse-review-12738658) #### What Are G2 Users Discussing About GetResponse? - [What is GetResponse used for?](https://www.g2.com/discussions/getresponse-what-is-getresponse-used-for) - 2 comments, 1 upvote - [Is get response good?](https://www.g2.com/discussions/is-get-response-good) - 3 comments, 1 upvote - [How much does GetResponse cost?](https://www.g2.com/discussions/how-much-does-getresponse-cost) - 3 comments - [What is GetResponse used for?](https://www.g2.com/discussions/what-is-getresponse-used-for) - 5 comments ### [EngageBay](https://www.g2.com/products/engagebay/reviews) EngageBay is an all-in-one customer engagement platform designed for small and mid-sized businesses that want to manage marketing, sales, and support from a unified system. Positioned as a cost-conscious alternative to platforms like HubSpot and ActiveCampaign, it focuses on delivering essential CRM and automation capabilities without the overhead typically associated with enterprise software. The platform combines contact and deal management, marketing automation, email marketing, landing pages, forms, live chat, and help desk functionality within a single interface. By consolidating these functions, EngageBay provides teams with a centralized view of customer interactions across the lifecycle and reduces the need for multiple disconnected tools. EngageBay also incorporates AI-assisted features to streamline common tasks and improve productivity. These capabilities include AI-powered email and content generation, subject line suggestions, and workflow assistance that help teams create campaigns and communications more efficiently. The AI tools are designed to support everyday execution rather than replace core strategy, making them accessible to smaller teams that may not have dedicated automation specialists. On the marketing side, users can build email campaigns, design automation workflows, capture leads through forms and landing pages, and run A/B tests. The CRM module supports pipeline tracking, contact management, task automation, and appointment scheduling to help sales teams manage opportunities in a structured way. For post-purchase engagement, the service suite includes ticketing, knowledge base tools, and live chat to manage customer support conversations from one place. A key design principle of EngageBay is accessibility for growing businesses. The platform offers a free tier with core functionality and scales through bundled paid plans rather than numerous add-ons, helping teams adopt automation without significant upfront investment. EngageBay integrates with a range of third-party tools and provides reporting dashboards to monitor campaign performance, deal progress, and support activity. While it is not positioned as a deep enterprise platform, it is built to meet the day-to-day operational needs of SMB revenue teams looking for an integrated, AI-assisted, and budget-aware solution. The platform is built with a focus on simplicity and performance, integrating advanced marketing automation, sales CRM, and customer support software into one cohesive system. EngageBay leverages cutting-edge AI intelligence to enhance productivity and decision-making across various teams. This integration allows businesses to streamline their operations and improve customer interactions, making it an ideal choice for organizations that require a robust yet user-friendly solution. EngageBay's AI capabilities are particularly noteworthy, providing users with tools that help create content quickly, predict outcomes intelligently, and deliver personalized experiences at scale. The AI Email & Content Generator allows users to craft engaging emails and campaigns in seconds, while the AI Lead & Deal Scoring feature helps identify and prioritize leads most likely to convert. Additionally, AI Insights & Recommendations offer actionable suggestions to enhance engagement and productivity, making it easier for businesses to navigate their customer journeys effectively. The platform also boasts a suite of key features that add significant value to its users. EngageBay's marketing automation capabilities include email marketing workflows, landing page and form builders, and social media integration, which collectively enhance outreach efforts. The sales CRM component provides tools for contact and deal management, visual sales pipelines, and team collaboration, ensuring that sales processes are efficient and transparent. Furthermore, the customer support features, such as a helpdesk and ticketing system, live chat, and a unified customer view, facilitate seamless communication and service delivery. EngageBay is particularly well-suited for small to mid-sized businesses, startups, and growing teams that seek an affordable yet powerful alternative to fragmented tools. It is designed for organizations aiming to automate customer interactions, align marketing and sales efforts, and improve support efficiency through the use of AI. This comprehensive approach not only enhances operational efficiency but also positions businesses to compete effectively in their respective markets. What is this product? EngageBay is an all-in-one CRM software platform built for small and mid-sized businesses to manage marketing automation, sales pipelines, and customer support in a single system. It combines email marketing, marketing automation, landing pages, contact management, deal tracking, helpdesk, and live chat—eliminating the need for multiple disconnected tools. Designed as an affordable alternative to HubSpot and ActiveCampaign, EngageBay helps growing businesses attract leads, convert deals, and support customers without enterprise-level costs or complexity. It centralizes customer data, automates workflows, and improves visibility across the entire customer lifecycle. **Average Rating:** 4.6/5.0 **Total Reviews:** 695 #### How Do G2 Users Rate EngageBay? - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.0/10) - **Email Marketing Integration:** 9.2/10 (Category avg: 8.5/10) - **Web Analytics:** 8.2/10 (Category avg: 8.4/10) - **E-Commerce Integration:** 8.4/10 (Category avg: 8.1/10) #### Who Is the Company Behind EngageBay? - **Seller:** [EngageBay Inc](https://www.g2.com/sellers/engagebay-inc) - **Company Website:** www.engagebay.com - **Year Founded:** 2018 - **HQ Location:** Wilmington, Delaware - **Twitter:** @engagebay 16,866 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=965c404b58b2662271f49fe02e57d76d57f72941fa4b3b5af0bab064b4cc2b55&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F13655085%2F&secure%5Burl_type%5D=linkedin_company_website) 53 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Marketing Manager, Business Development Manager - **Top Industries:** Information Technology and Services, Staffing and Recruiting - **Company Size:** 69% Small, 32% Medium #### What Do G2 Reviewers Say About EngageBay? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of EngageBay, seamlessly managing CRM, email marketing, and automation in one dashboard. - Users value the **time-saving automation** of EngageBay, enhancing organization and streamlining daily operations effectively. - Users praise the **exceptional customer support** at EngageBay, noting quick responses and helpful assistance from the support staff. - Users value the **seamless integration** of CRM, email, and automation in EngageBay, enhancing workflow efficiency and reducing tool switching. - Users praise EngageBay for its **streamlined automation** , enhancing efficiency by integrating CRM, email, and support in one platform. ##### Cons - Users find the **missing features** hinder usability, especially for data analysis and email management functionality. - Users experience **limited features** , feeling restricted by the lack of advanced functionalities and usability in EngageBay. - Users find the **reporting features limited** , lacking the depth and detail needed for more specific needs. - Users find the **limited customization** options frustrating, particularly with landing pages and workflows, impacting their overall experience. - Users find the **reporting flexibility** lacking in EngageBay, hindering deeper analytics and advanced customer journey insights. #### What Are Recent G2 Reviews of EngageBay? **["Streamlined Contact Management and Landing Pages That Keep Workflows Simple"](https://www.g2.com/survey_responses/engagebay-review-13149255)** **Rating:** 5.0/5.0 stars _— Srishti K._ [Read full review](https://www.g2.com/survey_responses/engagebay-review-13149255) **["Drag-and-Drop Deals Pipeline and Scoring That Keep Opportunities on Track"](https://www.g2.com/survey_responses/engagebay-review-13160693)** **Rating:** 4.5/5.0 stars _— Thorbjoern G._ [Read full review](https://www.g2.com/survey_responses/engagebay-review-13160693) #### What Are G2 Users Discussing About EngageBay? - [What is EngageBay All-in-One Suite used for?](https://www.g2.com/discussions/what-is-engagebay-all-in-one-suite-used-for) ### [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster. It's easy to use and suitable for companies of all sizes. Build lasting customer relationships with Brevo's flexible toolkit. Products range from marketing to sales, chat, and transactional emails. Choose what you need — and only pay for what you use. Here are just some of the things you can do with Brevo: - Run multi-channel marketing campaigns across email, WhatsApp, SMS, web push, and Facebook ads - Trigger transactional emails, SMS, and WhatsApp notifications over Brevo SMTP and APIs - Automate marketing activities to deliver the right message at the right time, and efficiently manage your audience - Reduce the number of marketing and sales apps — and get a full view of customer interactions with tools that talk to each other - Engage customers in real-time and reply to FAQs 24/7 with live chat and chatbot - Track leads, automate tasks, and schedule meetings with the Brevo Sales Platform - Connect your e-commerce store to track web sales and use the Retention analysis to improve your marketing strategy. - Talk to customers anytime, anywhere with Brevo’s cloud-based phone system Learn more and start for free at https://www.brevo.com/products/marketing-platform/ Get a custom quote: https://www.brevo.com/plus/contact/ **Average Rating:** 4.5/5.0 **Total Reviews:** 2,472 #### How Do G2 Users Rate Brevo Marketing Platform? - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10) - **Email Marketing Integration:** 9.0/10 (Category avg: 8.5/10) - **Web Analytics:** 8.7/10 (Category avg: 8.4/10) - **E-Commerce Integration:** 8.4/10 (Category avg: 8.1/10) #### Who Is the Company Behind Brevo Marketing Platform? - **Seller:** [Brevo](https://www.g2.com/sellers/brevo) - **Company Website:** www.brevo.com - **Year Founded:** 2012 - **HQ Location:** Paris - **Twitter:** @brevo\_official 16,032 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bb1865e18004827ab2ea39c9799da0a35d0ec34e5b444058766b28b4d23a58f0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbrevo%2F&secure%5Burl_type%5D=linkedin_company_website) 898 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** CEO, Founder - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 84% Small, 13% Medium #### What Do G2 Reviewers Say About Brevo Marketing Platform? _AI-generated summary from verified user reviews_ ##### Pros - Users find Brevo Marketing Platform's **ease of use** beneficial, praising its clean design and user-friendly interface. - Users value the **easy scheduling and automation features** of Brevo, enhancing their email marketing efficiency significantly. - Users appreciate the **convenient and efficient email marketing** features of Brevo, making automation and scheduling a breeze. - Users find the **easy setup** of Brevo Marketing Platform essential for managing effective email campaigns effortlessly. - Users appreciate the **simplicity** of Brevo, noting its ease in creating effective marketing campaigns without complexity. ##### Cons - Users find **missing features** in Brevo, particularly with limited template flexibility and insufficient automation options. - Users note the **limited features** in Brevo, particularly in template customization and workflow automation capabilities. - Users find the **limited customization** of Brevo's templates restricts their ability to execute complex marketing tasks effectively. - Users find the **learning curve steep** , as understanding advanced features and back-end processes can be complicated. - Users find Brevo Marketing Platform to be **expensive** , especially with escalating costs for SMS and complex pricing tiers. #### What Are Recent G2 Reviews of Brevo Marketing Platform? **["WooCommerce data flows into Brevo without building another integration"](https://www.g2.com/survey_responses/brevo-marketing-platform-review-13148712)** **Rating:** 4.5/5.0 stars _— Alamgir H._ [Read full review](https://www.g2.com/survey_responses/brevo-marketing-platform-review-13148712) **["Email marketing and marketing automation software that offers great value for growing businesses."](https://www.g2.com/survey_responses/brevo-marketing-platform-review-7612558)** **Rating:** 5.0/5.0 stars _— Ana T._ [Read full review](https://www.g2.com/survey_responses/brevo-marketing-platform-review-7612558) #### What Are G2 Users Discussing About Brevo Marketing Platform? - [What is Sendinblue used for?](https://www.g2.com/discussions/brevo-marketing-platform-what-is-sendinblue-used-for) - 1 comment, 1 upvote - [Is Sendinblue free?](https://www.g2.com/discussions/is-sendinblue-free) - 6 comments - [What is Sendinblue email?](https://www.g2.com/discussions/what-is-sendinblue-email) - 1 comment - [What is Sendinblue?](https://www.g2.com/discussions/what-is-sendinblue) - 1 comment ### [Landingi](https://www.g2.com/products/landingi/reviews) Landingi is an AI landing page operation system built for marketers who need to create, launch, manage, and optimize landing pages at scale. It supports every stage of campaign execution using landing pages – from creation and publishing to integration, optimization, and conversion improvement. At the core of the platform is Landingi’s AI ecosystem: Lunar, Solis, and Orbit. These tools support marketers across the full landing page workflow and turn AI into a practical execution layer, not just an add-on. Lunar is an AI landing page generator that helps marketers create landing pages faster, reducing the time needed to move from idea to launch-ready asset. It accelerates campaign creation and removes much of the manual work involved in building pages from scratch. Solis is an AI agent that supports landing page optimization by analyzing user behavior and page performance. It helps teams identify what may be limiting results and speeds up the implementation of changes that support better conversion outcomes. Orbit (coming soon) extends Landingi into AI-native workflows through MCP. It connects Landingi capabilities with a marketer’s preferred AI environment, making it easier to work with landing page creation and optimization in a more connected and efficient way. Together, Lunar, Solis, and Orbit give marketers AI support across design, execution, optimization, and conversion-focused improvements. This helps reduce operational friction, improve speed, and maintain control over campaign workflows. Beyond AI, Landingi provides the operational features teams need to scale. Marketers can create and manage Programmatic Landing Pages for large-volume campaigns, run A/B tests to compare variants and improve results, and use Smart Sections to update repeated page elements across multiple landing pages faster. The platform also supports scheduling, making it easier to control when pages go live or expire, and Dynamic Text Replacement (DTR), which helps align page content with ad intent and improve message match. Landingi also supports multi-language pages with automatic translations into 35 languages. To support campaign execution, Landingi also provides a pixel-perfect drag-and-drop editor for building landing pages, including mobile views. With 400+ ready-to-use templates designed for different industries and campaign goals, teams can create high-converting pages faster and with less effort. Landingi also offers 170+ integrations that connect the platform with the rest of the marketing stack, including analytics, CRM, email marketing, advertising, and automation tools. This helps teams automate workflows, improve campaign efficiency, and keep landing page operations aligned with their broader marketing systems. Landingi is also built for teams that need reliability, security, and compliance alongside speed. The platform highlights enterprise-grade infrastructure, including 99.96% uptime, and positions infrastructure stability as a core part of campaign performance. For enterprise environments, Landingi emphasizes system reliability, data security, integrations, and scalability. It also communicates GDPR compliance and states support for DORA requirements, alongside features such as 2FA, audit logs, secure AWS-based infrastructure, and regular external penetration testing. As a result, Landingi gives marketers the infrastructure to run landing page operations with more speed, consistency, and control. **Average Rating:** 4.5/5.0 **Total Reviews:** 382 #### How Do G2 Users Rate Landingi? - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10) - **Email Marketing Integration:** 8.5/10 (Category avg: 8.5/10) - **Web Analytics:** 7.9/10 (Category avg: 8.4/10) - **E-Commerce Integration:** 7.5/10 (Category avg: 8.1/10) #### Who Is the Company Behind Landingi? - **Seller:** [Landingi](https://www.g2.com/sellers/landingi) - **Company Website:** landingi.com - **Year Founded:** 2013 - **HQ Location:** Dallas, US - **Twitter:** @landingiapp 2,100 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=dbf4babca38676afe28308df193e0e7948f2ecc57b3b252a78acd4e8f7fde1bf&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3227749%2F&secure%5Burl_type%5D=linkedin_company_website) 32 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** CEO, Owner - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 90% Small, 10% Medium #### What Do G2 Reviewers Say About Landingi? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of Landingi, allowing for quick and simple landing page creation. - Users value the **intuitive interface and variety of templates** , making landing page creation quick and easy. - Users appreciate the **easy setup** with Landingi, enjoying quick creation of landing pages and mobile versions. - Users appreciate the **ease of creation** with Landingi, enabling quick and simple landing page development. - Users commend Landingi for its **rapid and responsive customer support** , ensuring quick assistance and satisfaction. ##### Cons - Users find Landingi's **limited feature set** frustrating, especially for advanced needs and tracking integrations. - Users note the **missing features** in Landingi, highlighting shortcomings in shortcuts, customization, and mobile functionality. - Users feel that Landingi's pricing is **too steep** , especially for small teams and startups seeking budget-friendly options. - Users face issues with **frequent logouts and limited export options** , hindering their efficiency and productivity. - Users find **contact form options limited** and functionality reduced for multi-page landing pages, needing third-party integrations. #### What Are Recent G2 Reviews of Landingi? **["A Powerful Tool for Launching High-Converting Landing Pages Quickly"](https://www.g2.com/survey_responses/landingi-review-11376240)** **Rating:** 4.5/5.0 stars _— Kathy P._ [Read full review](https://www.g2.com/survey_responses/landingi-review-11376240) **["Perfect for Campaign Deployments, Needs Better Mobile Workflow"](https://www.g2.com/survey_responses/landingi-review-12268440)** **Rating:** 4.0/5.0 stars _— Filip K._ [Read full review](https://www.g2.com/survey_responses/landingi-review-12268440) #### What Are G2 Users Discussing About Landingi? - [What is Landingi used for?](https://www.g2.com/discussions/what-is-landingi-used-for) - 2 comments - [How do I create a free landing page?](https://www.g2.com/discussions/how-do-i-create-a-free-landing-page) - [How much does Instapage cost?](https://www.g2.com/discussions/how-much-does-instapage-cost) - [What is the best landing page builder?](https://www.g2.com/discussions/what-is-the-best-landing-page-builder) - [What is Landingi?](https://www.g2.com/discussions/what-is-landingi) ### [Instapage](https://www.g2.com/products/instapage/reviews) Instapage is a complete growth marketing platform with the #1-rated builder for PPC, SEO, demand generation, A/B testing, personalization, and email automation. Convert visitors into customers, engage them at every touchpoint, and optimize performance across your entire marketing funnel. **Average Rating:** 4.3/5.0 **Total Reviews:** 507 #### How Do G2 Users Rate Instapage? - **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.0/10) - **Email Marketing Integration:** 7.5/10 (Category avg: 8.5/10) - **Web Analytics:** 7.2/10 (Category avg: 8.4/10) - **E-Commerce Integration:** 6.6/10 (Category avg: 8.1/10) #### Who Is the Company Behind Instapage? - **Seller:** [airSlate](https://www.g2.com/sellers/airslate) - **Company Website:** www.airslate.com - **Year Founded:** 2006 - **HQ Location:** Brookline, Massachusetts - **Twitter:** @airSlate 1,234 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a387d416c91f548c7ca2da354b11b960ce5fed9453c45cce8a37df86af1daf78&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fairslate%2F&secure%5Burl_type%5D=linkedin_company_website) 798 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** CEO, Digital Marketing Manager - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 64% Small, 28% Medium #### What Do G2 Reviewers Say About Instapage? _AI-generated summary from verified user reviews_ ##### Pros - Users find Instapage's **ease of use** remarkable, enabling quick creation of professional landing pages effortlessly. - Users value the **superior optimization and extensive block library** of Instapage, enhancing landing page creation efficiency. - Users love the **easy creation** of landing pages on Instapage, benefiting from its intuitive drag-and-drop editor. - Users find Instapage's **intuitive interface** exceptional for quickly creating beautiful landing pages with ease. - Users love the **easy setup** of Instapage, enabling quick navigation and a smooth start to their projects. ##### Cons - Users find the **unintuitive interface** of Instapage frustrating, making even simple tasks difficult and time-consuming. - Users desire more **customization options** in Instapage, finding mobile adaptations cumbersome and detrimental to user experience. - Users find the **limited features** of Instapage restrict their editing capabilities and affect the overall user experience. - Users express a desire for **missing features** like improved integration options and better customization for landing pages. - Users find **UX improvement necessary** as controls are unintuitive and mobile customization complicates the experience. #### What Are Recent G2 Reviews of Instapage? **["Outstanding Support, Intuitive Builder, and Reliable Integrations"](https://www.g2.com/survey_responses/instapage-review-12767568)** **Rating:** 4.0/5.0 stars _— Ethan S._ [Read full review](https://www.g2.com/survey_responses/instapage-review-12767568) **["Effortless Landing Pages with Top-Notch Support"](https://www.g2.com/survey_responses/instapage-review-4868415)** **Rating:** 5.0/5.0 stars _— Beverly L._ [Read full review](https://www.g2.com/survey_responses/instapage-review-4868415) #### What Are G2 Users Discussing About Instapage? - [What is Instapage used for?](https://www.g2.com/discussions/what-is-instapage-used-for) - 1 comment ### [Ontraport](https://www.g2.com/products/ontraport/reviews) Ontraport is a CRM and marketing automation platform designed for small and mid-sized businesses that need to manage contacts, automate marketing and sales, process payments, and build web experiences from a single system. Unlike point solutions that require businesses to integrate multiple tools, Ontraport centralizes customer data, marketing automation, sales pipelines, payment processing, and website management in one shared database. This unified architecture allows teams to create connected workflows across every stage of the customer lifecycle without relying on third-party integrations or custom development. Ontraport is built for operations, marketing, and sales teams at established businesses that have outgrown entry-level tools but want an alternative to complex, high-cost enterprise platforms. Core features and capabilities: • CRM and contact management — a single shared customer record with unified contact history, segmentation, lead scoring, and visual sales pipelines • Marketing automation — multi-channel automation across email and SMS, with behavioral triggers, lead routing, and attribution reporting • Payments and ecommerce — order forms, upsells, subscriptions, declined transaction recovery, and a customer billing center • Dynamic CMS — no-code tools for building websites, landing pages, membership sites, online courses, and customer portals • Shared inbox — centralized customer communications across channels for support and sales teams • AI Assistant — runs inside automations with access to unified customer data to segment contacts, personalize messaging, and route communications automatically • Reporting and analytics — campaign performance tracking, revenue attribution, and contact-level activity history Ontraport integrates with third-party tools via API and Zapier and supports custom development through an open API. The platform is web-based and includes a mobile app for iOS and Android. Founded in 2006 and headquartered in California, Ontraport serves thousands of businesses across more than 60 countries. **Average Rating:** 4.5/5.0 **Total Reviews:** 246 #### How Do G2 Users Rate Ontraport? - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10) - **Email Marketing Integration:** 9.2/10 (Category avg: 8.5/10) - **Web Analytics:** 8.5/10 (Category avg: 8.4/10) - **E-Commerce Integration:** 8.8/10 (Category avg: 8.1/10) #### Who Is the Company Behind Ontraport? - **Seller:** [Ontraport](https://www.g2.com/sellers/ontraport) - **Company Website:** ontraport.com - **Year Founded:** 2006 - **HQ Location:** Covina, CA - **Twitter:** @Ontraport 12,056 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ef3073a235e07fc659b8c09489d5d7ea7fcba6b6c3ea4a1393d1c073f5684e56&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2597064%2F&secure%5Burl_type%5D=linkedin_company_website) 97 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Owner, CEO - **Top Industries:** Professional Training & Coaching, Marketing and Advertising - **Company Size:** 93% Small, 4% Medium #### What Do G2 Reviewers Say About Ontraport? _AI-generated summary from verified user reviews_ ##### Pros - Users rave about the **amazing customer support** at Ontraport, appreciating prompt assistance and knowledgeable agents. - Users love the **amazing customer support** from Ontraport, highlighting quick, knowledgeable assistance for their needs. - Users greatly appreciate the **exceptional customer support** of Ontraport, highlighting responsive and knowledgeable agents to assist them. - Users find Ontraport **very user friendly and intuitive** , making it easy to navigate and utilize its features effectively. - Users value the **powerful automation** and contact management features of Ontraport, streamlining their business processes effectively. ##### Cons - Users find the **steep learning curve** challenging, requiring time and support to fully understand the system. - Users find the **interface not intuitive** , leading to a steep learning curve that can be overwhelming for beginners. - Users report **poor customer support** , particularly regarding refunds and a rigid policy that prioritizes rules over relationships. - Users find Ontraport's **no refund policy** frustrating, especially concerning charges for unused and dormant accounts. - Users find **contact management confusing** , especially with automatic billing and using triggers to group contacts effectively. #### What Are Recent G2 Reviews of Ontraport? **["Ontraport Delivers: Flexible Custom Objects and Powerful, Scalable Automation"](https://www.g2.com/survey_responses/ontraport-review-13120768)** **Rating:** 4.5/5.0 stars _— Ben J._ [Read full review](https://www.g2.com/survey_responses/ontraport-review-13120768) **["Ontraport Makes Building Pages and Sequences Easy for Small Businesses"](https://www.g2.com/survey_responses/ontraport-review-13105224)** **Rating:** 4.0/5.0 stars _— Leah H._ [Read full review](https://www.g2.com/survey_responses/ontraport-review-13105224) #### What Are G2 Users Discussing About Ontraport? - [Is Ontraport a CRM?](https://www.g2.com/discussions/is-ontraport-a-crm) - 2 comments - [How much does Ontraport cost?](https://www.g2.com/discussions/how-much-does-ontraport-cost) - 2 comments - [Who uses Ontraport?](https://www.g2.com/discussions/who-uses-ontraport) - 2 comments - [What is Ontraport used for?](https://www.g2.com/discussions/what-is-ontraport-used-for) - 1 comment ### [Unbounce Landing Pages](https://www.g2.com/products/unbounce-unbounce-landing-pages/reviews) Introducing Unbounce, a high-converting landing page creation and optimization platform that helps you build conversion-optimized campaigns that’ll help you scale your marketing without limits. **Average Rating:** 4.3/5.0 **Total Reviews:** 380 #### How Do G2 Users Rate Unbounce Landing Pages? - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10) - **Email Marketing Integration:** 7.9/10 (Category avg: 8.5/10) - **Web Analytics:** 7.6/10 (Category avg: 8.4/10) - **E-Commerce Integration:** 7.1/10 (Category avg: 8.1/10) #### Who Is the Company Behind Unbounce Landing Pages? - **Seller:** [Unbounce](https://www.g2.com/sellers/unbounce) - **Company Website:** unbounce.com - **Year Founded:** 2009 - **HQ Location:** Vancouver - **Twitter:** @unbounce 72,651 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=76598eff3f18a7c370a68f684b55dacfe22c6115b00daefcd8e2af6dd77e1a65&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F503432%2F&secure%5Burl_type%5D=linkedin_company_website) 130 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Marketing Manager, Founder - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 59% Small, 33% Medium #### What Do G2 Reviewers Say About Unbounce Landing Pages? _AI-generated summary from verified user reviews_ ##### Pros - Users find Unbounce to be **extremely user-friendly** , thanks to its intuitive and no-code drag-and-drop editor. - Users appreciate the **seamless integrations** with tools like Salesforce and Google Analytics, enhancing their marketing workflows. - Users praise the **intuitive drag-and-drop builder** of Unbounce, enabling effortless creation of optimized landing pages. - Users love the **A/B testing feature** of Unbounce, enhancing marketing strategies and boosting conversion rates effectively. - Users love the **intuitive drag-and-drop editor** of Unbounce, enabling quick and easy creation of custom landing pages. ##### Cons - Users are frustrated with **poor customer support** , facing delays and unresolved issues despite multiple requests for assistance. - Users experience **billing issues** with Unbounce, facing unresponsive support and unexpected charges despite attempts to cancel accounts. - Users find Unbounce to be **expensive** for smaller businesses, complicating cancellation and support experiences. - Users find **template constraints and advanced feature limitations** challenging, especially for those without coding skills. - Users feel limited by the **lack of diverse design templates** for pop-ups on Unbounce Landing Pages. #### What Are Recent G2 Reviews of Unbounce Landing Pages? **["Fast, Self-Serve Creation of Great-Looking Landing Pages"](https://www.g2.com/survey_responses/unbounce-landing-pages-review-12707370)** **Rating:** 4.0/5.0 stars _— Noga M._ [Read full review](https://www.g2.com/survey_responses/unbounce-landing-pages-review-12707370) **["Unbounce improve Conversion"](https://www.g2.com/survey_responses/unbounce-landing-pages-review-11149411)** **Rating:** 5.0/5.0 stars _— Michael D._ [Read full review](https://www.g2.com/survey_responses/unbounce-landing-pages-review-11149411) ### [Wishpond](https://www.g2.com/products/wishpond/reviews) Wishpond is a platform of simple tools for lead generation and marketing automation used by more than 5,000 businesses: Landing Pages: Build, publish & A/B split test mobile-responsive Landing Pages in minutes. Website Popups: Convert more website visitors into leads with website popup forms. Forms: Embed Lead-Generation Forms on your website and blog. Contests & Promotions: Run Facebook Sweepstakes, Photo Contests, Instagram Hashtag Contests and more. Marketing Automation: Trigger personalized emails to your Leads based on their activity and personal detail. Email Marketing: Personalize your emails to each Lead based on any activity or personal details. Lead Management: Create Lists based on your Leads’ activity on your site & campaigns. Lead Scoring: Score your leads based on their activity and personal details to see which one are ready to buy. Lead Profiles: Get insight into your Leads. View their website activity, emails they’ve opened & more. **Average Rating:** 3.6/5.0 **Total Reviews:** 178 #### How Do G2 Users Rate Wishpond? - **Has the product been a good partner in doing business?:** 7.2/10 (Category avg: 9.0/10) - **Email Marketing Integration:** 7.1/10 (Category avg: 8.5/10) - **Web Analytics:** 6.9/10 (Category avg: 8.4/10) - **E-Commerce Integration:** 6.9/10 (Category avg: 8.1/10) #### Who Is the Company Behind Wishpond? - **Seller:** [Wishpond](https://www.g2.com/sellers/wishpond) - **Year Founded:** 2009 - **HQ Location:** Vancouver, British Columbia - **Twitter:** @wishpond 19,292 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fea797497501e48216fd6c2f71c03c65f560487e9d089102a2b3e011af13ab80&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1065348%2F&secure%5Burl_type%5D=linkedin_company_website) 178 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Owner, CEO - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness - **Company Size:** 88% Small, 10% Medium #### What Do G2 Reviewers Say About Wishpond? _AI-generated summary from verified user reviews_ ##### Pros - Users commend Wishpond's **responsive customer support** , highlighting their quick assistance and knowledgeable team. - Users commend Wishpond for its **ease of use** , streamlining multiple marketing tasks into one efficient platform. - Users commend Wishpond for its **effective marketing solutions** , reporting quick results and easy implementation. - Users value the **streamlined marketing automation** of Wishpond, integrating various tools for effective campaigns and landing pages. - Users find that Wishpond provides **effective marketing growth** , leading to increased leads and better engagement over time. ##### Cons - Users report **landing page issues** with costly setup fees and poor execution complicating their overall experience. - Users report a **steep learning curve and expensive fees** for Wishpond's landing page builder, leading to frustration. - Users find the **learning curve challenging** , requiring significant time to become proficient with the landing page builder. - Users report **poor customer support** from Wishpond, experiencing delays, unresolved issues, and unresponsive agents. - Users report **slow performance** from Wishpond, leading to missed opportunities, poor execution, and frustrating experiences. #### What Are Recent G2 Reviews of Wishpond? **["All-in-One Marketing Platform"](https://www.g2.com/survey_responses/wishpond-review-11582303)** **Rating:** 4.0/5.0 stars _— Mark D._ [Read full review](https://www.g2.com/survey_responses/wishpond-review-11582303) **["Wishpond: A Handy Tool for Small Business Marketing"](https://www.g2.com/survey_responses/wishpond-review-10642134)** **Rating:** 5.0/5.0 stars _— Tantum H._ [Read full review](https://www.g2.com/survey_responses/wishpond-review-10642134) ### [Leadpages](https://www.g2.com/products/leadpages/reviews) Leadpages® is an AI-powered landing page builder and conversion optimization platform built to help small businesses and marketers launch faster, convert more traffic, and grow without the usual complexity. Create branded landing pages in minutes, then let Leadpages keep improving them with AI-powered A/B testing, optimization, personalization, and visitor insights. From lead capture and checkout to heatmaps and conversion tracking, Leadpages gives you the tools to build, test, and optimize in one place. Whether you're running paid campaigns, growing your email list, or launching a new offer, Leadpages helps you go from idea to live page fast and then works behind the scenes to help that page perform better over time. Since 2012, Leadpages has helped tens of thousands of businesses grow online. Today, with AI built into the platform, Leadpages helps you do more than publish pages. It helps you launch smarter, test continuously, and turn more visitors into customers. **Average Rating:** 4.3/5.0 **Total Reviews:** 227 #### How Do G2 Users Rate Leadpages? - **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.0/10) - **Email Marketing Integration:** 8.6/10 (Category avg: 8.5/10) - **Web Analytics:** 8.2/10 (Category avg: 8.4/10) - **E-Commerce Integration:** 7.7/10 (Category avg: 8.1/10) #### Who Is the Company Behind Leadpages? - **Seller:** [Leadpages](https://www.g2.com/sellers/leadpages) - **Year Founded:** 2012 - **HQ Location:** Minneapolis, MN - **Twitter:** @Leadpages 26,807 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1de3b6834167183eec3faf65ab33a676decc2d1db9603f5bbc917ef17519218a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3264767%2F&secure%5Burl_type%5D=linkedin_company_website) 35 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Owner, Founder - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness - **Company Size:** 89% Small, 9% Medium #### What Do G2 Reviewers Say About Leadpages? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **ease of creation** with Leadpages, allowing quick setup of mobile-ready sites and custom features. - Users appreciate the **responsive customer support** of Leadpages, providing clear answers and product knowledge. - Users value the **drag-and-drop functionality** of Leadpages for quickly creating mobile-ready sites with ease. - Users value the **ease of use** of Leadpages, enabling quick setup of mobile-ready sites with excellent support. - Users appreciate the **easy creation** of pages on Leadpages, ensuring consistent referral emails and website presence. ##### Cons - Users find **editing issues** with older templates and limited built-in image flexibility, but workaround solutions are available. - Users feel Leadpages can be **expensive** , especially with costs that escalate due to template and landing page limits. - Users find **landing page issues** frustrating, especially with unexpected costs and missed communications impacting their workflow. - Users note the **limited features** of Leadpages, wishing for more flexibility in image editing options. - Users desire more **flexibility with image editing** in Leadpages, but find the available templates sufficient for their needs. #### What Are Recent G2 Reviews of Leadpages? **["Powerful Landing Pages and Lead Generation in One Platform"](https://www.g2.com/survey_responses/leadpages-review-12467676)** **Rating:** 4.0/5.0 stars _— Dawson B._ [Read full review](https://www.g2.com/survey_responses/leadpages-review-12467676) **["Quick/Easy/Fast and Mobile-Ready Sites with Helpful people"](https://www.g2.com/survey_responses/leadpages-review-12219044)** **Rating:** 5.0/5.0 stars _— Justin V._ [Read full review](https://www.g2.com/survey_responses/leadpages-review-12219044) #### What Are G2 Users Discussing About Leadpages? - [What is Leadpages used for?](https://www.g2.com/discussions/what-is-leadpages-used-for) Spotlight Categories [Voice Recognition Software](https://www.g2.com/categories/voice-recognition) [Identity and Access Management (IAM) Software](https://www.g2.com/categories/identity-and-access-management-iam) [Employee Recognition Software](https://www.g2.com/categories/employee-recognition) [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant) [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing) Similar Categories - [A/B Testing](/categories/a-b-testing-tools) - [Customer Journey Mapping](/categories/customer-journey-mapping) - [Heatmap Tools](/categories/heatmap-tools) - [Other Conversion Rate Optimization](/categories/other-conversion-rate-optimization) - [Product Analytics](/categories/product-analytics) - [Session Replay](/categories/session-replay) [Browse Landing Page Builders Themes](/categories/landing-page-builders/themes) Benefits of Landing Page Builders with A/B Testing capabilities include: Enables users to test changes to a page by administering the change to a portion of visitors and measuring conversion. Below are the top-rated Landing Page Builders with A/B Testing capabilities, as verified by G2’s Research team. Real users have identified A/B Testing as an important function of Landing Page Builders. Compare different products that offer this feature so you can decide which is best for your business needs. Top Tools at a Glance | | CRM-native landing pages with full-funnel attribution | User Review "Powerful GraphQL & UI Extensions That Streamline Complex Workflows" | | | Designer-controlled landing pages without developer handoff | User Review "Best webdesign building platform" | | | Responsive landing pages with no-code animation control | User Review "Intuitive Tool, Fundamental for Agencies" | | | No-code landing pages with email campaign integration | User Review "Easy Email Campaigns with Powerful Drag-and-Drop and Analytics" | | | Agency-scale website production with client handoff | User Review "Straightforward Updates, Clean Interface, and Reliable Performance with Duda" | | | AI-assisted funnel building with Indian payment gateways | User Review "All-in-One Marketing Platform for Every Digital Marketer with an Easy Drag-and-Drop Builder" | | | No-code landing pages inside Zoho CRM | User Review "Effortless Setup, Boosted Sales Capability" | | | Landing pages with native email automation funnels | User Review "A great balance between automation, ease of use, and integrations" | | | Lead capture landing pages with automation-connected CRM | User Review "A super complete, powerful, and easy-to-use tool" | * * * Show More * * * ## How Do You Choose the Right Landing Page Builders? ### What You Should Know About Landing Page Builders ### What are Landing Page Builders? A landing page is a standalone web page designed to drive visitors to complete a specific call-to-action (CTA) or conversion such as making a purchase, signing up for a newsletter, or downloading content. These pages are commonly used for lead generation in marketing promotions, advertisements, and sales funnels. Designing and launching a website or new web page is a daunting task for non-technical users, and some businesses may not have the resources to build unique landing pages for every marketing campaign. Instead, businesses use landing page builders to create, manage, and analyze custom web pages for marketing or sales efforts. Landing page builders offer a simple drag-and-drop editor or what you see is what you get ([WYSIWYG editor](https://www.g2.com/categories/wysiwyg-editors)), as well as landing page templates, enabling users to create and publish beautiful web pages without the assistance of a web developer or IT team. Landing page creators allow marketers to control every aspect of a page, including design, colors, logos, multimedia, forms, text, HTML, and custom domains. It is common for landing page tools to integrate with other types of software, including CRM software, marketing automation platforms, and email marketing tools, to transfer lead data captured from web forms to a business’ marketing database.  ### What are the Common Features of Landing Page Builders? Common features of landing page software include a drag-and-drop builder, a template library, advanced customization options, A/B testing, analytics, and marketing integrations. **Templates:** Landing page builders come with dozens or even hundreds of customizable templates to choose from. This eases the design process considerably, especially for users who may not have much design experience. Templates are typically optimized for a specific use case, such as lead capture, e-commerce, email marketing, or pay-per-click (PPC) advertisements. Users will likely want to customize the template with their company’s brand colors or font styles to ensure a consistent brand experience. **Advanced customization:** For users with more technical knowledge, landing page platforms offer advanced features for customization. This functionality enables users to edit a page’s existing code or add custom code, such as CSS or JavaScript. Advanced customization may also include search engine optimization (SEO) features such as hiding pages from search engines or updating meta descriptions. **Multimedia:** A landing page wouldn’t be complete without images. Most software offers a built-in media library where users can upload their own images and add them to their pages. Other multimedia features may include integrations with [stock photos websites](https://www.g2.com/categories/stock-photos) and the ability to embed videos from [video hosting software](https://www.g2.com/categories/video-hosting). **A/B testing:** An important strategy for conversion rate optimization is [A/B testing](https://www.g2.com/categories/landing-page-builders/f/a-b-testing). Landing page creators typically offer built-in features for running A/B tests, which allows marketers to deploy two different versions of a page and determine which one performs best. After collecting the results of an A/B test, marketers better understand which features of a page lead to more conversions and tweak future pages accordingly. If a landing page tool doesn’t include A/B testing features, it may integrate with [A/B testing software](https://www.g2.com/categories/a-b-testing). **Digital analytics:** Landing page builders provide analytics features that track page traffic, clicks, and conversions. Analytics tools give marketers real-time insight into how their campaigns are performing. Most landing page creators also integrate with popular [digital analytics software](https://www.g2.com/categories/digital-analytics) so users are able to conduct further analysis. **Integrations:** Integrations are essential for the success of a landing page. Some landing page builders integrate with [web content management software](https://www.g2.com/categories/web-content-management) to ensure that each page seamlessly replicates the design of a business’s main website. Maintaining a consistent design improves brand awareness and consumer trust; if a consumer clicks on an advertisement and lands on a page that doesn’t align with the company’s brand, they may feel confused or doubtful of the page’s authenticity. Landing page tools also integrate with other marketing products such as [email marketing software](https://www.g2.com/categories/email-marketing) to transfer leads to email lists, digital advertising channels for running advertising campaigns on search engines and social media, as well as for analytics tools for measuring traffic, SEO, and conversions. ### What are the Benefits of Landing Page Builders? The use of landing page platforms can help reduce dependence on web developers, enhance lead generation strategies, increase conversion rates, and aid the growth strategy of any business. **Lead generation:** One of the most common purposes of a landing page is to capture leads for a business. Landing pages for lead generation contain online forms that ask visitors to submit their name and contact information typically to access gated content, such as a webinar recording or whitepaper, or to sign up for an event or giveaway. The visitor’s data is then shared with the company’s CRM or marketing database, allowing sales and marketing teams to continue engaging the prospect, with the eventual goal of converting the prospect into a customer. To facilitate this process, most builders integrate with a company’s technology stack, including marketing automation platforms, email marketing software, and [CRM software](https://www.g2.com/categories/crm). **Improve conversion rates:** Another popular use of landing page builders is for the creation of unique post-click web pages for advertising campaigns. When a consumer clicks on a digital advertisement on a search engine or social media site, they expect to be sent to a page with content that is relevant to the advertisement. For example, if a meal delivery brand is advertising a discount for first-time customers, users who click on the ad expect the link to bring them to a page with further information about the discount and a registration form to sign up for their first meal kit. If the advertisement brings them to the brand’s main website instead, the user may be distracted by navigation menus and fail to convert. By offering a streamlined, direct path to purchase landing pages help marketers improve conversion rates. Since promotions like this are usually temporary, landing page tools allow marketers to create a distinct page for each campaign. **Save time and resources:** Landing page creators allow marketers to optimize and scale their lead generation campaigns without the assistance of web developers. These products enable marketers to create more web pages in a shorter amount of time, ultimately improving conversions and return on investment (ROI). Landing page software also frees up time and resources for development teams to focus on other projects that contribute to the company’s bottom line. ### Who Uses Landing Page Builders? Landing page builders can be used by anyone—beginners who would benefit most from drag-and-drop functionality, marketers already versed in how to create landing pages, and developers who code them from scratch. Small business owners benefit from platforms that offer preset, conversion-ready templates along with integrations with existing tools. **Marketing teams:** Marketing pros use landing page software to create beautiful, high-converting web pages for digital advertising campaigns. Intuitive drag-and-drop features make it easy for non-technical users like marketers to create a plethora of different pages for each new ad campaign. Marketers may also wish to create distinct pages for different audiences—for example, ensuring the web page content aligns with the visitor’s geographic location or acquisition channel improves user experience and leads to higher conversions. Landing page creators help marketers create content that is highly personalized and relevant to each user, improving the chance that a prospect converts into a paying customer. **E-commerce managers:** E-commerce businesses use landing page builders to create product pages. While e-commerce sites include built-in product pages, these pages still contain generic CTAs and navigation menus which may distract potential customers from a specific conversion goal. Landing page tools allow e-commerce businesses to create product-specific pages with engaging content and streamlined designs that are optimized for conversion. Additionally, updating an e-commerce site may require involvement from a web development team. Landing page software empowers e-commerce marketers to quickly create web pages for flash sales or holidays without involving developers. ### What are the Alternatives to Landing Page Builders? While landing page builders are the preferred choice for creating unique pages for marketing campaigns and sales funnels, some other types of software include many of the same features and can be used in its place. [Website builder software](https://www.g2.com/categories/website-builder) **:** Landing pages are an extension of an existing website. Website builder software allows non-technical users to create and publish websites. Like landing page platforms, these solutions offer a simple drag-and-drop interface with predesigned templates to easily create and maintain a website. A larger investment than landing page software, website builders offer more advanced capabilities including web hosting, e-commerce integrations, and blogging.  [Marketing automation software](https://www.g2.com/categories/marketing-automation) **:** Marketing automation software acts as a company’s central marketing database and enables marketers to plan, automate, and measure marketing campaigns across multiple channels. This type of software includes features for building landing pages and forms for capturing prospect information. Once a prospect’s information is stored in the company’s database, marketers nurture those leads through targeted, personalized advertisements and marketing content. #### Software Related to Landing Page Builders Landing page creators can be used together with various other products in an organization’s marketing tech stack, including CRM software, email marketing platforms, and pop-up builders. [Email marketing software](https://www.g2.com/categories/email-marketing) **:** Like marketing automation software, email marketing software enables businesses to send marketing messages to their audiences via email. Although email marketing tools don’t offer as many channels as marketing automation software, some products allow users to create landing pages that are used to acquire new subscribers. [Pop-up builder software](https://www.g2.com/categories/pop-up-builder) **:** Pop-ups are another type of website tool for lead generation and conversion rate optimization. These on-site messages are used to alert website visitors to a new promotion or request a visitor’s email address in exchange for a discount. Pop-up builder software allows marketers to design and deploy on-site messages without the assistance of a developer. Some landing page builders include similar tools for creating pop-ups, overlays, and sticky bars. ### Challenges with Landing Page Builders While landing page software is designed with ease of use in mind, this focus on simplicity can create several challenges for marketers. **Responsive design:** Something buyers should consider is the ability for the product to create [responsive landing pages](https://www.g2.com/categories/landing-page-builders/f/mobile-responsive) that are optimized for both desktop and mobile solutions. A web page that looks gorgeous on a desktop computer but looks squashed or stretched out on a mobile is off-putting for mobile users and may result in reduced conversion rates. Make sure to test out a trial or demo version of the product to see if the landing page designs respond to all device types, including mobile devices, tablets, and desktop computers. **Lack of customization:** Landing pages are utilized by beginners, marketers familiar with the terrain, and experienced developers. That range in users means that products vary in their customization opportunities. Some products allow easy drag-and-drop functionality and some products are very restrictive in the kinds of edits they allow on preset templates. However, for the latter, those preset templates have already been optimized for best conversions, so those products are best for businesses and individuals who are building landing pages for the first time. ### Which Companies Should Buy Landing Page Builders? Landing page creators are used across all industries and in companies of all sizes, from startups to large enterprises. Both business-to-business (B2B) and business-to-consumer (B2C) organizations can benefit from landing page software. **B2C companies:** Businesses that sell to consumers primarily use landing pages to sell products. For example, imagine a marketer at an e-commerce brand decides to run a digital marketing campaign on social media to promote a limited-time sale on the brand’s best-selling product. The digital ad links to a page that the marketer has created featuring the product information, images, marketing copy, and a straightforward CTA. This type of post-click landing page allows marketers to tailor page content that aligns with specific digital marketing campaigns. B2C companies also use landing page software to capture leads—for example, a web page for a giveaway or event could be used to collect email addresses that can be added to the company’s email marketing list. **B2B companies:** Businesses that sell products or services to other businesses primarily use landing page builders for lead generation. B2B organizations often market to different types of personas, and it’s not always possible for a business’ website to personalize content to so many audiences. With landing page creators, B2B marketers can more efficiently customize content to target specific audiences or keywords. These pages include lead capture forms that ask visitors to submit their contact information in exchange for some benefit, such as a free quote or access to gated content. ### How to Buy Landing Page Builders #### Requirements Gathering (RFI/RFP) for Landing Page Builders Before researching potential products or sending out requests for information (RFI), buyers should create a list of features their business requires in a landing page builder. Common requirements can include integrations, A/B testing, custom domains, and responsive templates.  #### Compare Landing Page Builders Products **Create a long list** A long list of landing page creators should include any products that meet the core requirements of the business. At this point, buyers should decide if they’re looking for a standalone tool or if they are interested in purchasing or replacing a marketing platform that includes landing page builders. **Create a short list** Once the long list has been finalized, buyers should consider additional criteria to narrow down the list of landing page builders. For example, if consumer privacy is a concern, buyers can eliminate products that are not compliant with privacy laws like the General Data Protection Regulation (GDPR) or California Consumer Privacy Act (CCPA). This is also a good time to decide how many web pages the business will need and approximately how much traffic they expect to receive since many subscription plans place restrictions on the number of pages and visitors. **Conduct demos** Once a short list of about three to five products has been finalized, buyers should begin reaching out to vendors to schedule demos of their landing page builders. Demos allow buyers to take a closer look at each platform’s features, integrations, and usability. This may also be the first opportunity to glimpse each vendor’s onboarding style and service levels. #### Selection of Landing Page Builders **Choose a selection team** The organization should involve any relevant personas as early as possible in the selection process. With landing page creators, it will be necessary to consult both managers and individual contributors in the marketing department, as they will likely be the heaviest users of the platform. Sales teams should also be consulted if they will be using the product to create their own pages and sales funnels. The selection team should include a project manager role to coordinate efforts and ensure the process runs smoothly.  **Negotiation** Before signing a contract, it is imperative to open up a conversation about pricing and contract length. While a few vendors may not budge on pricing, many will offer flexible pricing plans based on the length of the contract or billing period. **Final decision** In the days and months after signing the contract, buyers should monitor the company’s progress with the landing page builder solution. Is the product working as intended? Have employees fully adopted the product and its features? Will the product scale with the company’s growth? If the answer to any of these questions is “no,” the buyer should consider raising the concerns with the vendor. If they are unable to resolve these issues, it may be time to look for alternatives. ### What Do Landing Page Builders Cost? Landing page creators are sold exclusively on a software as a service (SaaS) subscription basis. When offered as a feature of a broader marketing platform, landing page tools are typically included in the overall cost of the platform subscription. However, some vendors may place a cap on the number of landing pages that can be created while others might offer unlimited pages. Buyers should read pricing information carefully to ensure the tools included in a product subscription will scale with the business. When sold as a standalone product, landing page builders range in cost from $25 per month to $200 per month, but some vendors may charge more for custom enterprise plans. Subscriptions can be billed monthly, but most vendors will offer discounts for annual billing. #### Return on Investment (ROI) ROI for a product can be calculated by dividing the net benefit of the product by the initial cost of the investment. Positive ROI is achieved when the benefit of the landing page software exceeds the cost. However, landing page creators provide benefits that cannot always be measured in financial terms or sales numbers. When considering the tool’s ROI, marketers should weigh the value of generating new leads and building brand awareness. Landing page builders also save businesses time and resources on development, since the pages are created by marketing teams rather than developers.