# Best Influencer Marketing Platforms with Influencer Database Capabilities

## How Many Influencer Marketing Platforms Products Does G2 Track?

**Total Products under this Category:** 397

### Category Stats (Aug 2026)

- **Average Rating:** 4.58/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** CreatorDB (+5.56%) - Among all products in this category, CreatorDB recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Influencer Marketing Platforms Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 19,600+ Authentic Reviews
- 397+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Influencer Marketing Platforms
 ![G2 Grid® for Influencer Marketing Platforms plotting products by satisfaction and market presence](https://www.g2.com/categories/influencer-marketing-platforms/grids.png?focus%5B%5D=19813&focus%5B%5D=101035&focus%5B%5D=21056&focus%5B%5D=130113&focus%5B%5D=28276&focus%5B%5D=61006&focus%5B%5D=1314707&focus%5B%5D=97128)

Highlighted products: impact.com, Sprout Social Influencer Marketing, Later Influence, Insense, Influential powered by Captiv8, PartnerStack, Tracknow, and HypeAuditor.

Underlying data: [Grid® JSON](https://www.g2.com/categories/influencer-marketing-platforms/grids.json?focus%5B%5D=impact-com&focus%5B%5D=sprout-social-influencer-marketing&focus%5B%5D=later-influence&focus%5B%5D=insense&focus%5B%5D=influential-powered-by-captiv8&focus%5B%5D=partnerstack&focus%5B%5D=tracknow-ltd-tracknow&focus%5B%5D=hypeauditor)

**Sponsored**

### FirstPromoter

Run affiliate, referral, and influencer programs from one platform. Each program type has its own commission logic, white-labeled partner portal, and tracking setup. Your partners see exactly what they earned and why, which keeps high performers in your program. Connects natively to Stripe, Chargebee, Paddle, and other recurring billing platforms. 15 minutes to launch. Join thousands of companies already tracking $30M+ in partner revenue every month with FirstPromoter. Plans start at $49/month with a 14-day free trial.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=681&secure%5Bchosen_at%5D=2026-08-10T08%3A27%3A02Z&secure%5Bdisplayable_resource_id%5D=681&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=681&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=80501&secure%5Bresource_id%5D=681&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Finfluencer-marketing-platforms%3Ffilters%255BInfluencer%2BSource%255D%255B%255D%3D520&secure%5Btoken%5D=b30fb8ce4cea34cfcea5378e1b9e8bc409a0c4c2ab94c40d5bd8484749d9d4ed&secure%5Burl%5D=https%3A%2F%2Ffirstpromoter.com%2F%3Futm_source%3Dg2%26utm_medium%3Dppc&secure%5Burl_type%5D=custom_url)

### [impact.com](https://www.g2.com/products/impact-com/reviews)

impact.com is a software designed to unify affiliate, creator, and advocacy partnership programs in a single comprehensive platform. The software provides access to 250K+ quality partners and true incremental value tracking by leveraging automation and expert-managed services. It automates manual partnership tasks and reduces inefficiency caused by managing programs across multiple disconnected platforms. impact.com addresses fragmented partnership management by centralizing affiliate, creator, and advocacy workflows into one hub. The software supports migration assistance, campaign optimization, and end-to-end partner program management.

**Average Rating:** 4.4/5.0

**Total Reviews:** 2,351

#### How Do G2 Users Rate impact.com?

- **Social Commerce:** 7.1/10 (Category avg: 7.8/10)
- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.1/10)
- **Influencer Whitelisting:** 7.2/10 (Category avg: 8.0/10)
- **Influencer Compensation:** 7.9/10 (Category avg: 8.2/10)

#### Who Is the Company Behind impact.com?

- **Seller:** [Impact](https://www.g2.com/sellers/impact-d892873b-b1cd-447a-b4c8-a0f039e62cdb)
- **Company Website:** www.Impact.com
- **Year Founded:** 2008
- **HQ Location:** Santa Barbara, CA
- **Twitter:** @impactdotcom  
7,723 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=49323cd7a80387e6a92d746fefcebe116eed5718cb061b3d5da7270ae33df468&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fimpact-partech%2F&secure%5Burl_type%5D=linkedin_company_website)  
3,625 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Owner
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 64% Small, 16% Medium

#### What Do G2 Reviewers Say About impact.com?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **ease of use** of impact.com, enhancing their affiliate marketing experience and overall satisfaction.
- Users value impact.com for its **all-in-one affiliate management solution** , excelling in onboarding, performance measurement, and payments.
- Users appreciate the **clear and user-friendly interface** of impact.com, making navigation and functionality seamless for all users.
- Users value the **seamless all-in-one solution** of impact.com for efficient affiliate management and positive financial impact.
- Users value the **all-in-one solution** of impact.com, appreciating its seamless handling of affiliate management tasks.

##### Cons

- Users find the interface **not intuitive** , struggling with accessibility issues and difficulty navigating the settings.
- Users find the **learning curve steep** , making initial setup and navigation challenging for newcomers to impact.com.
- Users find **poor usability** in Impact.com, especially on smaller screens and due to frustrating interface bugs.
- Users find the **initial setup process confusing** , leading to frustrations and challenges during onboarding with impact.com.
- Users experience **technical issues** with the interface and occasional crashes, making navigation frustrating and cumbersome.

#### What Are Recent G2 Reviews of impact.com?

**["Intuitive UI with Some Payment Method Frustrations"](https://www.g2.com/survey_responses/impact-com-review-13065706)**

**Rating:** 4.0/5.0 stars

_— Jubayer H._

[Read full review](https://www.g2.com/survey_responses/impact-com-review-13065706)

**["Comprehensive, Scalable Platform for Managing Partnerships with Powerful Reporting"](https://www.g2.com/survey_responses/impact-com-review-13098671)**

**Rating:** 5.0/5.0 stars

_— Savanah B._

[Read full review](https://www.g2.com/survey_responses/impact-com-review-13098671)

#### What Are G2 Users Discussing About impact.com?

- [What is impact.com used for?](https://www.g2.com/discussions/what-is-impact-com-used-for) - 4 comments
- [What is SaaSquatch used for?](https://www.g2.com/discussions/what-is-saasquatch-used-for) - 1 upvote
- [What is Forensiq used for?](https://www.g2.com/discussions/what-is-forensiq-used-for) - 1 comment

### [Sprout Social Influencer Marketing](https://www.g2.com/products/sprout-social-influencer-marketing/reviews)

Sprout Social Influencer Marketing is a software designed to help brands and agencies activate and scale influencer programs using data-driven insights. The software provides AI-driven creator discovery, Brand Fit scoring, brand safety reporting, and organized multi-brand workspaces by leveraging semantic search and engagement pattern analysis. It automates workflows from outreach and contract tracking to content approvals and reduces the friction of managing isolated, disconnected influencer campaigns. Sprout Social Influencer Marketing addresses the need for centralized influencer operations by consolidating every phase of the influencer lifecycle, from research and vetting through campaign activation and performance measurement, into a single platform. The software supports global multi-market campaigns, agency client portfolio management, and real-time ROI reporting across reach, engagement, and conversions.

**Average Rating:** 4.3/5.0

**Total Reviews:** 404

#### How Do G2 Users Rate Sprout Social Influencer Marketing?

- **Social Commerce:** 6.2/10 (Category avg: 7.8/10)
- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10)
- **Influencer Whitelisting:** 6.8/10 (Category avg: 8.0/10)
- **Influencer Compensation:** 6.3/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Sprout Social Influencer Marketing?

- **Seller:** [Sprout Social](https://www.g2.com/sellers/sprout-social)
- **Company Website:** sproutsocial.com
- **Year Founded:** 2010
- **HQ Location:** Chicago, IL
- **Twitter:** @SproutSocial  
116,252 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=68375f2155e9c11aac20d94bebdf5dde3a64781f7a1b886633878a344b2f77f6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1175268%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,767 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Account Executive, Social Media Manager
- **Top Industries:** Marketing and Advertising, Public Relations and Communications
- **Company Size:** 45% Medium, 39% Small

#### What Do G2 Reviewers Say About Sprout Social Influencer Marketing?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use and powerful analytics** of Sprout Social Influencer Marketing, enhancing campaign management efficiency.
- Users appreciate the **ease of use and efficiency** of Sprout Social's platform for managing influencer marketing effortlessly.
- Users find Sprout Social Influencer Marketing **easy to use** , facilitating seamless connections with creators and effective project organization.
- Users appreciate the **ease of managing campaigns** with Sprout Social Influencer Marketing, thanks to streamlined workflows and reports.
- Users value the **robust analytics** of Sprout Social Influencer Marketing, enhancing decision-making and efficiency in campaigns.

##### Cons

- Users note the **ineffectiveness of the search function** for researching influencers, leading to difficulties in finding relevant profiles.
- Users experience **inaccuracy in location information** , making it hard to find relevant creators for their campaigns.
- Users find the **search functionality unreliable** , making influencer research difficult and less efficient with Sprout Social.
- Users find the **creator database outdated** , leading to difficulties in finding suitable influencers efficiently.
- Users report **technical issues** including data loss, lagging sites, and slow loading times after recent updates.

#### What Are Recent G2 Reviews of Sprout Social Influencer Marketing?

**["Sprout Social Influencer Management helps me find and vet influencers in an efficient manner."](https://www.g2.com/survey_responses/sprout-social-influencer-marketing-review-11196238)**

**Rating:** 4.0/5.0 stars

_— Susie F._

[Read full review](https://www.g2.com/survey_responses/sprout-social-influencer-marketing-review-11196238)

**["Streamlined, Data-Driven Influencer Discovery with Sprout Social Influencer Marketing"](https://www.g2.com/survey_responses/sprout-social-influencer-marketing-review-12459669)**

**Rating:** 5.0/5.0 stars

_— Whitney W._

[Read full review](https://www.g2.com/survey_responses/sprout-social-influencer-marketing-review-12459669)

#### What Are G2 Users Discussing About Sprout Social Influencer Marketing?

- [What is Tagger Media used for?](https://www.g2.com/discussions/what-is-tagger-media-used-for)

### [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews)

Influential powered by Captiv8 is a software designed to connect brands with digital influencers and creators for branded content campaigns. The software provides influencer discovery, campaign management, content creation, and performance measurement by leveraging an AI-powered platform and a real-time social listening tool called Insights. It automates campaign workflows and reduces the effort required to source, manage, and evaluate creator partnerships at scale. Influential powered by Captiv8 addresses the challenge of identifying the right creators and measuring content impact by combining audience data analysis across Instagram, Twitter, YouTube, and Facebook. The software supports branded storytelling, campaign analytics, and real-time audience insights for marketers across enterprise and mid-market organizations.

**Average Rating:** 4.7/5.0

**Total Reviews:** 503

#### How Do G2 Users Rate Influential powered by Captiv8?

- **Social Commerce:** 8.9/10 (Category avg: 7.8/10)
- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.1/10)
- **Influencer Whitelisting:** 8.9/10 (Category avg: 8.0/10)
- **Influencer Compensation:** 8.9/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Influential powered by Captiv8?

- **Seller:** [Captiv8](https://www.g2.com/sellers/captiv8-e8dd8810-46c7-4f9e-ad1e-c27453f5c559)
- **Company Website:** captiv8.io
- **Year Founded:** 2015
- **HQ Location:** San Francisco, CA
- **Twitter:** @Captiv8labs  
2,142 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c4c18dd421dd75ae767c5bacf275184042bbbbc375164422bf2335cfb48bcd18&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcaptiv8%2F&secure%5Burl_type%5D=linkedin_company_website)  
127 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Influencer Marketing Manager
- **Top Industries:** Marketing and Advertising, Consumer Goods
- **Company Size:** 50% Large, 25% Medium

#### What Do G2 Reviewers Say About Influential powered by Captiv8?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **comprehensive campaign management** of Influential powered by Captiv8, enhancing their marketing efficacy effortlessly.
- Users commend the **efficiency of influencer management** with Captiv8, simplifying processes and enabling scalable campaign execution.
- Users find the **ease of use** of Influential powered by Captiv8 to be a game-changer for their projects.
- Users value the **helpful customer support** from Captiv8, particularly during onboarding and ongoing inquiries.
- Users appreciate the **time-saving benefits** of Captiv8, streamlining influencer campaigns from start to finish.

##### Cons

- Users find the **inefficient search system** leads to incorrect results and complicates their navigation experience.
- Users desire **better categorization and fraud detection** in Influential, as well as more accessible pricing options.
- Users find the **complexity** of Influential challenging initially, complicating data comparisons and workflow understanding.
- Users find the **creator accessibility issues** frustrating, impacting data accuracy and timely reporting for clients.
- Users find the platform **expensive and overpriced** , especially for smaller agencies or brands seeking better value.

#### What Are Recent G2 Reviews of Influential powered by Captiv8?

**["Effortless Brand Collaborations with Seamless Integration"](https://www.g2.com/survey_responses/influential-powered-by-captiv8-review-12729198)**

**Rating:** 4.5/5.0 stars

_— Nae N._

[Read full review](https://www.g2.com/survey_responses/influential-powered-by-captiv8-review-12729198)

**["Simplifies Influencer Campaign Management and aids ad-hoc demands"](https://www.g2.com/survey_responses/influential-powered-by-captiv8-review-12234007)**

**Rating:** 4.0/5.0 stars

_— Madhura K._

[Read full review](https://www.g2.com/survey_responses/influential-powered-by-captiv8-review-12234007)

#### What Are G2 Users Discussing About Influential powered by Captiv8?

- [How do you use Captiv8?](https://www.g2.com/discussions/how-do-you-use-captiv8) - 2 comments
- [Do you have to pay for Upfluence?](https://www.g2.com/discussions/captiv8-do-you-have-to-pay-for-upfluence)
- [What is Captiv8 io?](https://www.g2.com/discussions/what-is-captiv8-io) - 4 comments, 4 upvotes
- [What does Captiv8 do?](https://www.g2.com/discussions/what-does-captiv8-do) - 1 comment, 2 upvotes

### [HypeAuditor](https://www.g2.com/products/hypeauditor/reviews)

HypeAuditor is a software designed to help brands, agencies, and platforms analyze influencers, verify audience authenticity, and plan influencer marketing campaigns. The software provides influencer discovery, audience demographic analysis, campaign management, and market analysis reports by leveraging AI algorithms that identify behavioral patterns and detect suspicious or fraudulent accounts. It automates campaign tracking and media plan creation and reduces the risk of partnering with influencers who have inauthentic audiences. HypeAuditor addresses the challenge of influencer quality assessment by enabling brands to compare accounts, benchmark competitors, and evaluate influencer marketing landscapes across different countries and niche markets. The software supports campaigns across Instagram, YouTube, TikTok, Twitch, and Twitter with tools for competitor comparison, performance tracking, and AI-powered fraud detection.

**Average Rating:** 4.6/5.0

**Total Reviews:** 259

#### How Do G2 Users Rate HypeAuditor?

- **Social Commerce:** 5.0/10 (Category avg: 7.8/10)
- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)
- **Influencer Whitelisting:** 7.6/10 (Category avg: 8.0/10)
- **Influencer Compensation:** 7.2/10 (Category avg: 8.2/10)

#### Who Is the Company Behind HypeAuditor?

- **Seller:** [HypeAuditor](https://www.g2.com/sellers/hypeauditor)
- **Year Founded:** 2017
- **HQ Location:** Indianapolis, US
- **Twitter:** @hypeauditor  
1,485 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=83d4bf237f3a0efbed3b9cd89202944c1aa42199b7fb95b7f516ec9226c4df16&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhypeauditor%2F&secure%5Burl_type%5D=linkedin_company_website)  
69 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO
- **Top Industries:** Marketing and Advertising, Public Relations and Communications
- **Company Size:** 51% Small, 39% Medium

#### What Do G2 Reviewers Say About HypeAuditor?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **effective influencer management** features of HypeAuditor, streamlining connections and enhancing marketing strategies.
- Users love the **ease of use** of HypeAuditor, thanks to its intuitive interface and helpful features.
- Users value the **fast, reliable visibility** HypeAuditor provides into audience quality and engagement across social platforms.
- Users appreciate how HypeAuditor provides **robust influencer data** , simplifying campaign strategies and client communication.
- Users appreciate the **user-friendly interface** of HypeAuditor, enhancing their influencer marketing efforts with ease and efficiency.

##### Cons

- Users express frustration with **poor reporting** , citing a static dashboard and limited data analysis capabilities.
- Users find the **limited analytics** disappointing, especially due to inaccuracy and restrictions on tracking multiple social media accounts.
- Users find **missing features** in HypeAuditor, such as unavailable influencer profiles and limited tracking options, troubling.
- Users find the **pricing for larger plans too expensive** , making it challenging for small-to-medium sized companies to afford.
- Users note the **inaccuracy** in HypeAuditor's data, especially regarding relevance and incorrect country listings.

#### What Are Recent G2 Reviews of HypeAuditor?

**["HypeAuditor’s Robust Influencer Outreach, Database and Comprehensive Reporting"](https://www.g2.com/survey_responses/hypeauditor-review-13174319)**

**Rating:** 5.0/5.0 stars

_— Ozge S._

[Read full review](https://www.g2.com/survey_responses/hypeauditor-review-13174319)

**["Great platform for influencer vetting and campaign analytics"](https://www.g2.com/survey_responses/hypeauditor-review-13128851)**

**Rating:** 4.5/5.0 stars

_— Suyash S._

[Read full review](https://www.g2.com/survey_responses/hypeauditor-review-13128851)

#### What Are G2 Users Discussing About HypeAuditor?

- [How much does hype auditor cost?](https://www.g2.com/discussions/how-much-does-hype-auditor-cost)
- [What software do influencers use?](https://www.g2.com/discussions/hypeauditor-what-software-do-influencers-use)
- [Is HypeAuditor real?](https://www.g2.com/discussions/is-hypeauditor-real) - 2 comments
- [What is a HypeAuditor?](https://www.g2.com/discussions/what-is-a-hypeauditor) - 1 comment

### [CreatorIQ](https://www.g2.com/products/creatoriq/reviews)

CreatorIQ is the AI-native operating system for creator-led growth. Trusted by more than 1,300 global brands and agencies—including Burson, Delta Air Lines, Google, LVMH, Nestlé, and Sephora—CreatorIQ unifies creator marketing across paid, owned, earned, commerce, and community into one seamless, enterprise-grade ecosystem. With industry-leading intelligence infrastructure, rigorous compliance and security standards, and integrations with Meta, Snapchat, TikTok, YouTube, and more, CreatorIQ empowers brands and agencies to harness the creator economy as a strategic growth engine. Learn more at www.creatoriq.com and follow us on LinkedIn and Instagram.

**Average Rating:** 4.6/5.0

**Total Reviews:** 563

#### How Do G2 Users Rate CreatorIQ?

- **Social Commerce:** 6.4/10 (Category avg: 7.8/10)
- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.1/10)
- **Influencer Whitelisting:** 6.9/10 (Category avg: 8.0/10)
- **Influencer Compensation:** 6.6/10 (Category avg: 8.2/10)

#### Who Is the Company Behind CreatorIQ?

- **Seller:** [CreatorIQ](https://www.g2.com/sellers/creatoriq)
- **Company Website:** creatoriq.com
- **Year Founded:** 2013
- **HQ Location:** Culver City, US
- **Twitter:** @CreatorIQ  
2,425 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d259a9fdf656e6a5add6b8758fee0ad8b9eb1b94b1cc6905c7715480a86f5e32&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18018126%2F&secure%5Burl_type%5D=linkedin_company_website)  
367 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Influencer Marketing Manager, Account Executive
- **Top Industries:** Marketing and Advertising, Cosmetics
- **Company Size:** 43% Medium, 41% Small

#### What Do G2 Reviewers Say About CreatorIQ?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **clear overview of influencer performance** in CreatorIQ, enhancing tracking and impact measurement.
- Users value the **frequent updates and detailed reporting** of CreatorIQ, enhancing their ability to analyze creator performance.
- Users highly value the **helpful customer support** in CreatorIQ, ensuring smooth navigation and effective campaign management.
- Users appreciate the **clear overview of influencer performance and campaign insights** that simplifies tracking results and measuring impact.
- Users appreciate the **ease of use** of CreatorIQ, benefiting from customizable tools and seamless campaign management.

##### Cons

- Users find the **complexity of data management** in CreatorIQ hinders usability and complicates task execution.
- Users experience **technical issues** with outdated analytics and glitches, impacting data access and workflow efficiency.
- Users note the **inadequate sourcing of new creators** , affecting the ease of finding relevant content on the platform.
- Users find **bulk selection issues** and manual processes in campaign management frustrating, complicating their workflow.
- Users report frequent **creator issues** with navigation, data accuracy, and limited efficiency in sourcing creators on CreatorIQ.

#### What Are Recent G2 Reviews of CreatorIQ?

**["Effortless Reporting with CreatorIQ, but Some Onboarding Challenges"](https://www.g2.com/survey_responses/creatoriq-review-13124744)**

**Rating:** 4.5/5.0 stars

_— Jeremy M._

[Read full review](https://www.g2.com/survey_responses/creatoriq-review-13124744)

**["Data-Driven Insights, Easy to Use, Needs Better Reporting"](https://www.g2.com/survey_responses/creatoriq-review-13186423)**

**Rating:** 5.0/5.0 stars

_— vitor c._

[Read full review](https://www.g2.com/survey_responses/creatoriq-review-13186423)

#### What Are G2 Users Discussing About CreatorIQ?

- [What is CreatorIQ used for?](https://www.g2.com/discussions/what-is-creatoriq-used-for)
- [What is Tribe Dynamics used for?](https://www.g2.com/discussions/what-is-tribe-dynamics-used-for)
- [How much does traackr cost?](https://www.g2.com/discussions/creatoriq-how-much-does-traackr-cost)
- [What is influencer marketing software?](https://www.g2.com/discussions/what-is-influencer-marketing-software)
- [What is grin influencer marketing?](https://www.g2.com/discussions/creatoriq-what-is-grin-influencer-marketing)

### [Lefty](https://www.g2.com/products/lefty-lefty/reviews)

Lefty is a software designed to help lifestyle brands and marketing agencies manage end-to-end influencer programs from talent discovery through performance measurement. The software provides talent discovery and qualification, relationship management, automated campaign reporting, and competitive benchmarking by leveraging a centralized platform affiliated with The Independents, a global marketing and communications collective. It automates campaign reporting and relationship tracking and reduces the manual effort required to monitor influencer performance and industry trends. Lefty addresses the challenge of managing complex influencer programs at scale by consolidating discovery, outreach, content tracking, and ROI measurement into a single solution tailored to lifestyle marketing. The software supports global influencer campaigns with offices in Paris, London, New York, and Tokyo, serving fashion, apparel, and communications brands across small-business and mid-market segments.

**Average Rating:** 4.7/5.0

**Total Reviews:** 91

#### How Do G2 Users Rate Lefty?

- **Social Commerce:** 7.6/10 (Category avg: 7.8/10)
- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10)
- **Influencer Whitelisting:** 7.8/10 (Category avg: 8.0/10)
- **Influencer Compensation:** 7.7/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Lefty?

- **Seller:** [Lefty](https://www.g2.com/sellers/lefty-6cbb7ffe-2406-4ff6-a3db-5e717ea75b55)
- **Company Website:** lefty.io
- **Year Founded:** 2015
- **HQ Location:** Paris, FR
- **Twitter:** @lefty\_io  
6,549 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=86ed19860420e77868698f3dc6c115eb9a3158774b2500ae85cf0cf386ab8583&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F9436174%2F&secure%5Burl_type%5D=linkedin_company_website)  
143 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Apparel & Fashion, Public Relations and Communications
- **Company Size:** 49% Small, 32% Medium

#### What Do G2 Reviewers Say About Lefty?

_AI-generated summary from verified user reviews_

##### Pros

- Users highlight the **ease of use** of Lefty, making influencer marketing efficient and straightforward for everyone.
- Users appreciate the **comprehensive influencer management capabilities** of Lefty, enhancing efficiency and strategic planning for teams.
- Users value the **metrics tracking capabilities** of Lefty, enabling informed decisions and efficient campaign comparisons.
- Users appreciate the **detailed campaign management** features of Lefty, enabling informed influencer collaborations and performance tracking.
- Users commend Lefty's **exceptional customer support** , highlighting their responsiveness and helpfulness in resolving issues swiftly.

##### Cons

- Users find the **pricing issues** with Lefty frustrating, as unnecessary features inflate costs without meeting their needs.
- Users experience **creator issues** with Lefty, facing limitations in specific searches and tracking options for influencer campaigns.
- Users are frustrated with **profile limitations** , finding the tracking cap and manual input requirements excessively restrictive and time-consuming.
- Users find the **complexity of the influencer discovery tool** challenging, complicating their tracking and filtering efforts.
- Users find Lefty to be **expensive** , but acknowledge its worthwhile value and functionality for influencer management.

#### What Are Recent G2 Reviews of Lefty?

**["Effortless Campaign Management with Room for Improvement"](https://www.g2.com/survey_responses/lefty-review-12525501)**

**Rating:** 4.5/5.0 stars

_— Meriah P._

[Read full review](https://www.g2.com/survey_responses/lefty-review-12525501)

**["Lefty Streamlines Influencer Tracking and Reporting in One Place"](https://www.g2.com/survey_responses/lefty-review-13171502)**

**Rating:** 5.0/5.0 stars

_— Michele M._

[Read full review](https://www.g2.com/survey_responses/lefty-review-13171502)

#### What Are G2 Users Discussing About Lefty?

- [What is Lefty used for?](https://www.g2.com/discussions/what-is-lefty-used-for)

### [GRIN](https://www.g2.com/products/grin/reviews)

GRIN is a software designed to help marketers build and scale creator programs by managing the full lifecycle of influencer and affiliate partnerships. The software provides creator discovery, content management, payment processing, and campaign performance measurement by leveraging a centralized creator marketing platform. It automates payment workflows and content tracking and reduces the operational complexity of managing creators, affiliates, and brand ambassadors across multiple channels. GRIN addresses the challenge of scaling creator programs by consolidating partner discovery, relationship management, and analytics into a single solution. The software supports awareness-driving and growth-focused campaigns for consumer goods and apparel brands, predominantly serving small and mid-market businesses.

**Average Rating:** 4.5/5.0

**Total Reviews:** 482

#### How Do G2 Users Rate GRIN?

- **Social Commerce:** 7.3/10 (Category avg: 7.8/10)
- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10)
- **Influencer Whitelisting:** 6.0/10 (Category avg: 8.0/10)
- **Influencer Compensation:** 8.3/10 (Category avg: 8.2/10)

#### Who Is the Company Behind GRIN?

- **Seller:** [Grin](https://www.g2.com/sellers/grin)
- **Year Founded:** 2014
- **HQ Location:** Sacramento, California
- **Twitter:** @GrowWithGrin  
6,053 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1f47b0aac566954006ed68c44b0c83f74d00b85dcd91ad2a8bca20db9057ac22&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3782894%2F&secure%5Burl_type%5D=linkedin_company_website)  
114 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Influencer Marketing Manager, Social Media Manager
- **Top Industries:** Consumer Goods, Apparel & Fashion
- **Company Size:** 67% Small, 32% Medium

#### What Do G2 Reviewers Say About GRIN?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **one-stop shop functionality** of GRIN, streamlining influencer management and enhancing brand development.
- Users find GRIN's platform to be **easy to navigate** , enhancing their overall experience and efficiency.
- Users appreciate the **helpful and quick customer support** from GRIN, enhancing the overall user experience.
- Users find GRIN to be **super helpful** for effortless setup, effective campaigns, and organized outreach to creators.
- Users love GRIN for its **all-in-one UGC management** , streamlining influencer interactions and enhancing campaign effectiveness.

##### Cons

- Users frequently face **technical issues** with GRIN, including bugs and slow performance that disrupt efficiency.
- Users face **poor customer support** with delays and unresolved issues, hindering timely campaign management.
- Users find the **reporting feature lacking** , citing inaccuracies and a need for more robust metrics and filtering options.
- Users experience **slow loading times** on GRIN, which hampers efficiency and can delay critical campaign reviews.
- Users find GRIN's interface has a **steep learning curve** , making it challenging to navigate initially.

#### What Are Recent G2 Reviews of GRIN?

**["Great way to run multiple campaigns at once will tracking all the incoming content!"](https://www.g2.com/survey_responses/grin-review-11308685)**

**Rating:** 4.0/5.0 stars

_— Lia P._

[Read full review](https://www.g2.com/survey_responses/grin-review-11308685)

**["The Influencer Management Tool I Was Missing"](https://www.g2.com/survey_responses/grin-review-11299304)**

**Rating:** 5.0/5.0 stars

_— Linda Q._

[Read full review](https://www.g2.com/survey_responses/grin-review-11299304)

#### What Are G2 Users Discussing About GRIN?

- [What is GRIN used for?](https://www.g2.com/discussions/what-is-grin-used-for)
- [What does influencer marketing do?](https://www.g2.com/discussions/what-does-influencer-marketing-do)
- [What is influencer marketing software?](https://www.g2.com/discussions/grin-what-is-influencer-marketing-software) - 2 comments
- [What is grin influencer marketing?](https://www.g2.com/discussions/grin-what-is-grin-influencer-marketing) - 3 comments
- [What is grin app?](https://www.g2.com/discussions/what-is-grin-app) - 3 comments

### [inBeat](https://www.g2.com/products/inbeat/reviews)

InBeat is a User-Generated Content Software helping you collaborate with influencers and micro-influencers at scale. Work with the top 1% of content creators on social media to endorse your products or services and get hundreds of high-quality content for your social media, website, or paid media. This UGC Platform helps you create on-demand content with the best micro-influencers without having to manage any collaboration.

**Average Rating:** 4.9/5.0

**Total Reviews:** 581

#### How Do G2 Users Rate inBeat?

- **Social Commerce:** 9.6/10 (Category avg: 7.8/10)
- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10)
- **Influencer Whitelisting:** 9.5/10 (Category avg: 8.0/10)
- **Influencer Compensation:** 9.5/10 (Category avg: 8.2/10)

#### Who Is the Company Behind inBeat?

- **Seller:** [inBeat](https://www.g2.com/sellers/inbeat)
- **Year Founded:** 2018
- **HQ Location:** Montreal, Quebec
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d15eb632a3b2280a79677271d150fcc1f9550dbb200b3eb87b9e0211a8dfacff&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Finbeat&secure%5Burl_type%5D=linkedin_company_website)  
140 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Content Creator, Influencer
- **Top Industries:** Marketing and Advertising, Apparel & Fashion
- **Company Size:** 96% Small, 2% Medium

#### What Do G2 Reviewers Say About inBeat?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **user-friendly qualities** of inBeat, valuing its convenience and the professionalism of the team.
- Users value the **professionalism and user-friendly experience** provided by inBeat, enhancing their overall satisfaction.

#### What Are Recent G2 Reviews of inBeat?

**["Absolutely amazing platform for creators!"](https://www.g2.com/survey_responses/inbeat-review-7189384)**

**Rating:** 5.0/5.0 stars

_— Latifah H._

[Read full review](https://www.g2.com/survey_responses/inbeat-review-7189384)

**["Awesome product"](https://www.g2.com/survey_responses/inbeat-review-11291093)**

**Rating:** 4.5/5.0 stars

_— Mahesh S._

[Read full review](https://www.g2.com/survey_responses/inbeat-review-11291093)

#### What Are G2 Users Discussing About inBeat?

- [How do I become a Microinfluencer?](https://www.g2.com/discussions/how-do-i-become-a-microinfluencer) - 1 comment
- [Do you have to pay for Upfluence?](https://www.g2.com/discussions/do-you-have-to-pay-for-upfluence) - 2 comments
- [How do you use inBeat?](https://www.g2.com/discussions/how-do-you-use-inbeat)

### [Influencity](https://www.g2.com/products/influencity/reviews)

Influencity is an AI-powered, enterprise-grade Influencer Marketing solution with Social Media Management and Social Listening tools designed to act as centralized hub for marketing teams. Our technology stack includes 60+ features that help agencies and brands customize their workflows and successfully execute end-to-end influencer campaigns. Influencity allows you to: 1. Find the perfect creators in secs. Discover your ideal fit using a massive 350M global database of vetted profiles across Instagram, TikTok and YouTube. You can use advanced filters to pinpoint creators based on precise criteria like lookalike audience and demographics, engagement rates, brand affinity, authenticity and more. You can also try our AI Discover Assistant to fill in the right filters for a successful search. 2. You can store and organize your creators in a fully customized database. This allows you to add custom fields, log specific context information, and keep your entire team aligned on the status of every creator relationship. 3. You can reach out to creators via automated email sequences or in bulk. If you do not want to write the same email a 100 times, the platform provides AI assistance, reusable templates, and personalization tokens to ensure mass outreach still feels highly tailored to each receiver. You can also track exactly who opened and read your messages. 4. You can manage campaigns from start to finish, beginning with the creation of alluring briefs that house all the essential information your creators need. You can automate sequences within the campaign flow to keep everything moving smoothly without manual nudging. Instead of solely doing outbound search, you can set up branded onboarding forms to share public casting calls or invite specific creators. This ensures that only the influencers who fulfill your exact requirements make it onto your final vetting list. 5. You can negotiate rates directly within the dashboard and use a collaborative space to review and approve content. Once the campaign is live, the platform automatically tracks deliverables and captures content, including ephemeral formats like Instagram Stories. 6. You can get your influencers paid no matter where they are located. The platform allows you to process multi-currency bulk payments in one consolidated invoice, handling the transaction natively. 7. Generate highly customized, visual-first reports that showcase your performance metrics, and overall campaign success to stakeholders. Decide what you want to share and what you don't. 8. Beyond influencers, you can schedule and approve your own brand's or client's content using a collaborative calendar, manage a unified social inbox, run ads, create link-in-bios or view your channels analytics while also monitoring competitors and consumer conversations to spot market trends.

**Average Rating:** 4.5/5.0

**Total Reviews:** 280

#### How Do G2 Users Rate Influencity?

- **Social Commerce:** 7.4/10 (Category avg: 7.8/10)
- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)
- **Influencer Whitelisting:** 8.3/10 (Category avg: 8.0/10)
- **Influencer Compensation:** 7.4/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Influencity?

- **Seller:** [Influencity](https://www.g2.com/sellers/influencity)
- **Company Website:** influencity.com
- **Year Founded:** 2014
- **HQ Location:** Madrid, ES
- **Twitter:** @InfluencityES  
4,154 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b994c12dca7d8277bdb1d04258ccc05686fb2b9f9e6121983eb7d67c7fe788f5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Finfluencity%2Fabout&secure%5Burl_type%5D=linkedin_company_website)  
42 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Social Media Manager, CEO
- **Top Industries:** Marketing and Advertising, Public Relations and Communications
- **Company Size:** 67% Small, 27% Medium

#### What Do G2 Reviewers Say About Influencity?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **ease of use** of Influencity, finding it user-friendly and efficient for managing influencer campaigns.
- Users value Influencity for its **comprehensive data and ease of use** , making influencer management straightforward and effective.
- Users praise Influencity for its **effective influencer management** , facilitating successful campaigns with in-depth analysis and easy setup.
- Users find Influencity to be **intuitive and user-friendly** , enhancing their experience in managing influencer campaigns effectively.
- Users enjoy the **user-friendly interface** of Influencity, appreciating its simplicity and effectiveness in campaign management.

##### Cons

- Users find the **complexity of the interface** challenging initially, but support helps ease the transition.
- Users experience **technical issues** with Influencity, such as slow loading times and frequent error messages during AI function use.
- Users note **limitations in profile analysis** , affecting metrics and integration with other tools, hindering a seamless experience.
- Users notice **inaccuracy in filters** , impacting their ability to find genuine influencers amidst bot accounts.
- Users face **limited influencer search options** and other functionality issues, which detracts from their overall experience.

#### What Are Recent G2 Reviews of Influencity?

**["Insightful but Needs Data Accuracy Improvement"](https://www.g2.com/survey_responses/influencity-review-13159226)**

**Rating:** 4.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/influencity-review-13159226)

**["Comprehensive and Transparent Influencer Marketing Tool"](https://www.g2.com/survey_responses/influencity-review-13134567)**

**Rating:** 4.0/5.0 stars

_— Faraz B._

[Read full review](https://www.g2.com/survey_responses/influencity-review-13134567)

#### What Are G2 Users Discussing About Influencity?

- [What is Influencity used for?](https://www.g2.com/discussions/what-is-influencity-used-for) - 1 comment

### [Modash](https://www.g2.com/products/modash/reviews)

Modash is the influencer marketing platform that powers end-to-end creator partnerships for brands on Shopify. With eyes on 380+ million social profiles (yea, you read that right), in-house teams find perfect influencers and creators, send outreach, negotiate deals, pay out affiliates, and collect content – all in one place. No spreadsheet chaos. No scattered workflows. No more wondering if that creator with the perfect aesthetic actually delivers results. Modash tools are built for consumer brands that see creator partnerships as a crucial piece of their marketing puzzle, not just a trendy add-on. How you’ll use Modash: - Discovery & Analysis: Find any creator on Instagram, TikTok, and YouTube. Evaluate their audience, performance, and content before you contact them. - Relationship and email management: Create lists, add tags and statuses, and keep track of what’s happening in your pipeline. Manage your email with templates, performance metrics, and insights to personalize messages quickly. - Campaign tracking and management: Create and track promo codes, links, and QR codes. Set up and run gifting and affiliate campaigns. Capture content and track performance metrics, including ROI. Bonus? Influencers do not have to sign up or authenticate for Modash to keep eyes on them. - Payments: Modash takes over all your invoicing, accounting, and tax tasks. - API: Build custom workflows & products with an extensive dataset, including 250M+ influencers. Whatever you need the data for, our API is flexible, versatile, and simple. Born in 2018, Modash has grown into a 80+ strong, remote-first company with roots stretching from across Europe to Toronto, Canada. Founded by Avery Schrader and Hendry Sadrak, Modash secured $12 million in funding in 2024 to make creator partnerships more powerful and less painful for growing ecommerce brands. +2,600 brands like Stanley 1913, Mont Blanc, Birkenstock, Victoria’s Secret, and Farfetch run influencer partnerships with Modash. You, too, can try Modash for free now!

**Average Rating:** 4.9/5.0

**Total Reviews:** 19

#### How Do G2 Users Rate Modash?

- **Social Commerce:** 3.3/10 (Category avg: 7.8/10)
- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10)
- **Influencer Whitelisting:** 4.4/10 (Category avg: 8.0/10)
- **Influencer Compensation:** 6.8/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Modash?

- **Seller:** [Modash.io](https://www.g2.com/sellers/modash-io)
- **Year Founded:** 2018
- **HQ Location:** Tallinn, EE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8e2a095fc3de0e4f2047ab9c80ea7ca7252379fd6e2a53dd6ffb390b878fcb89&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmodash&secure%5Burl_type%5D=linkedin_company_website)  
123 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 63% Small, 26% Medium

#### What Do G2 Reviewers Say About Modash?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** with Modash, simplifying influencer management and streamlining workflows effectively.
- Users love the **effortless influencer discovery** with Modash, enhancing their marketing strategies and partnerships significantly.
- Users appreciate the **frequent software updates** from Modash, enhancing functionality and adapting to user needs impressively.
- Users praise Modash for its **effective campaign management** , integrating all influencer needs seamlessly in one platform.
- Users appreciate the **streamlined partnership process** of Modash, enhancing collaboration and efficiency in influencer marketing.

##### Cons

- Users note that the **slow loading** times occasionally detract from the overall experience but remain manageable.
- Users find the **complexity of exporting campaigns and leads** a hindrance, wishing for simpler processes.
- Users find the **content management features lacking** , particularly in terms of simplicity for exporting campaigns and leads.
- Users find the **dashboard issues** in Modash problematic, as contracting remains manual and cumbersome outside the platform.
- Users note the **inaccuracy in estimated reach** for Instagram stories, highlighting a need for improvement in this beta feature.

#### What Are Recent G2 Reviews of Modash?

**["The influencer tool that actually fits an integrated comms workflow"](https://www.g2.com/survey_responses/modash-review-12640391)**

**Rating:** 4.5/5.0 stars

_— Georg L._

[Read full review](https://www.g2.com/survey_responses/modash-review-12640391)

**["Campaign Tracking That Speeds Up Reporting and Improves Workflow"](https://www.g2.com/survey_responses/modash-review-12935411)**

**Rating:** 4.5/5.0 stars

_— Leslie C._

[Read full review](https://www.g2.com/survey_responses/modash-review-12935411)

### [Aspire](https://www.g2.com/products/aspireiq-aspire/reviews)

Aspire.io is the world’s first word-of-mouth commerce platform that leverages your brand’s ambassadors, influencers, affiliates, customers, user-generated content, and social ads to accelerate marketing results across paid, owned, and earned channels. Since 2014, Aspire’s industry-leading software platform, combined with our award-winning Agency Services team, has served household names such as M&Ms, Keurig, Samsung, HelloFresh, Dyson, and many other high-growth ecommerce companies while paying out $100M to creators around the world.

**Average Rating:** 4.6/5.0

**Total Reviews:** 142

#### How Do G2 Users Rate Aspire?

- **Social Commerce:** 7.6/10 (Category avg: 7.8/10)
- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10)
- **Influencer Whitelisting:** 7.9/10 (Category avg: 8.0/10)
- **Influencer Compensation:** 8.6/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Aspire?

- **Seller:** [Aspire](https://www.g2.com/sellers/aspire-3a477d1e-6bb8-46f6-98ce-78c096487e54)
- **Year Founded:** 2014
- **HQ Location:** Austin, US
- **Twitter:** @aspireio  
1,245 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3c83ec6309ddf3cb642bde8020d0e2f38b5eb4f43f327a3ae8c248a78b495c4d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F4802937%2F&secure%5Burl_type%5D=linkedin_company_website)  
649 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Social Media Manager
- **Top Industries:** Consumer Goods, Retail
- **Company Size:** 45% Medium, 42% Small

#### What Do G2 Reviewers Say About Aspire?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of Aspire, streamlining project management and improving efficiency across teams.
- Users value the **extensive marketplace of creators** offered by Aspire, enhancing brand storytelling and content creation.
- Users value the **time-saving efficiency** of Aspire, streamlining tasks and enhancing creator discovery for their teams.
- Users commend Aspire's **exceptional customer support** , noting quick responses and valuable strategic guidance throughout their collaboration efforts.
- Users love Aspire for its **all-in-one campaign management** tool, streamlining project handling and communications efficiently.

##### Cons

- Users report experiencing **technical issues** with slow performance, glitches, and subpar analytics affecting user satisfaction.
- Users find Aspire's **complexity** frustrating, noting difficulty in setup and navigating features effectively.
- Users report **connection issues** with social platforms, impacting account linking, though support is responsive and helpful.
- Users are frustrated by **creator accountability issues** , lacking incentives for submissions and insufficient data on customer acquisition.
- Users find the **insufficient information** on competitors within Aspire limits their strategic insights and planning.

#### What Are Recent G2 Reviews of Aspire?

**["Fosters Teamwork and Appreciation Across the Organization"](https://www.g2.com/survey_responses/aspire-review-12087574)**

**Rating:** 5.0/5.0 stars

_— Nikhil P._

[Read full review](https://www.g2.com/survey_responses/aspire-review-12087574)

**["User-Friendly, Robust Hub for Streamlined Influencer Program Management"](https://www.g2.com/survey_responses/aspire-review-13193239)**

**Rating:** 4.5/5.0 stars

_— Harjot P._

[Read full review](https://www.g2.com/survey_responses/aspire-review-13193239)

#### What Are G2 Users Discussing About Aspire?

- [What does Aspire cost?](https://www.g2.com/discussions/what-does-aspire-cost)
- [What is aspire for business?](https://www.g2.com/discussions/what-is-aspire-for-business)
- [Is aspire a CAD program?](https://www.g2.com/discussions/is-aspire-a-cad-program)
- [What does Aspire software do?](https://www.g2.com/discussions/what-does-aspire-software-do)

### [Upfluence](https://www.g2.com/products/upfluence/reviews)

The #1 Influencer Marketing Platform for E-commerce brands on Amazon, Shopify, Magento, BigCommerce, and WooCommerce to run creator programs that sell. Fully integrated with all leading e-commerce solutions and the only influencer platform to natively integrate with Amazon, Upfluence empowers today’s marketers and e-commerce brands to increase sales through creators and affiliate partnerships, with ZERO fees taken from sales generated to maximize your ROI. Recruit creators and affiliates in multiple ways, scale your campaigns through automation and workflows, and simplify your payments - all in one end-to-end platform.

**Average Rating:** 4.6/5.0

**Total Reviews:** 140

#### How Do G2 Users Rate Upfluence?

- **Social Commerce:** 8.9/10 (Category avg: 7.8/10)
- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10)
- **Influencer Whitelisting:** 9.2/10 (Category avg: 8.0/10)
- **Influencer Compensation:** 9.1/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Upfluence?

- **Seller:** [Upfluence](https://www.g2.com/sellers/upfluence)
- **Year Founded:** 2013
- **HQ Location:** New York
- **Twitter:** @Upfluence  
1,847 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9c26d9def5c9c8a58cd07fda9e5c7d82c2e2119d148bf4896f59ba70ede969ce&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2956735%2F&secure%5Burl_type%5D=linkedin_company_website)  
119 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Consumer Goods
- **Company Size:** 68% Small, 21% Medium

#### What Do G2 Reviewers Say About Upfluence?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **seamless integration and efficient campaign management** Upfluence offers, significantly enhancing outreach and scaling efforts.
- Users commend the **responsive customer support** of Upfluence, highlighting the helpfulness and efficiency of the team.
- Users value the **sales increase** capabilities of Upfluence, benefiting from improved tracking and effective influencer outreach.
- Users appreciate the **excellent communication support** from Upfluence, enhancing their campaign onboarding and management experience.
- Users find the **customer service and onboarding support** exceptionally helpful, enhancing their overall experience with Upfluence.

##### Cons

- Users find the **initial complexity** of Upfluence challenging, requiring significant time and training for an average business to navigate.
- Users face **authentication issues** with Upfluence, as invite emails may be misdirected, causing delays in access.
- Users suggest that while the UI is mostly user-friendly, there are areas that require **improved efficiency**.
- Users find the **limited data options** hinder efficient automation and invoicing processes within Upfluence.
- Users desire **more automation options** in Upfluence, specifically for invoicing and email flows, limiting efficiency.

#### What Are Recent G2 Reviews of Upfluence?

**["Facilitate the Search and Segmentation of Influencers"](https://www.g2.com/survey_responses/upfluence-review-12724196)**

**Rating:** 4.0/5.0 stars

_— Marcelo N._

[Read full review](https://www.g2.com/survey_responses/upfluence-review-12724196)

**["Effortless Sourcing and Seamless Outreach Tool"](https://www.g2.com/survey_responses/upfluence-review-11962448)**

**Rating:** 5.0/5.0 stars

_— James A._

[Read full review](https://www.g2.com/survey_responses/upfluence-review-11962448)

#### What Are G2 Users Discussing About Upfluence?

- [What is influencer marketing platform?](https://www.g2.com/discussions/upfluence-what-is-influencer-marketing-platform) - 1 comment
- [What is influencer marketing platform?](https://www.g2.com/discussions/what-is-influencer-marketing-platform)
- [How can I find influencers for free?](https://www.g2.com/discussions/upfluence-how-can-i-find-influencers-for-free) - 1 comment
- [How can I find influencers for free?](https://www.g2.com/discussions/how-can-i-find-influencers-for-free)
- [How do you use Upfluence?](https://www.g2.com/discussions/upfluence-how-do-you-use-upfluence)

### [Traackr](https://www.g2.com/products/traackr/reviews)

Traackr is the all-in-one influencer marketing platform that helps organizations build performance-driven programs on a global scale. The platform enables marketers to optimize spend, unify data, streamline processes, standardize measurement, and ensure compliance. We are honored to power the most advanced influencer marketing programs in the world for brands including L'Oréal, Tiffany & Co, Pandora, Diageo and Samsung. Our company was born global and thrives on enabling effective coordination across 70 countries and 26 languages. You can find us in San Francisco, New York, Boston, London, Paris, and Singapore. Visit www.traackr.com to learn more.

**Average Rating:** 4.3/5.0

**Total Reviews:** 373

#### How Do G2 Users Rate Traackr?

- **Social Commerce:** 6.6/10 (Category avg: 7.8/10)
- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.1/10)
- **Influencer Whitelisting:** 7.0/10 (Category avg: 8.0/10)
- **Influencer Compensation:** 6.7/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Traackr?

- **Seller:** [Traackr](https://www.g2.com/sellers/traackr)
- **Company Website:** www.traackr.com
- **Year Founded:** 2009
- **HQ Location:** San Francisco, CA
- **Twitter:** @traackr  
7,380 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=90e75bc9b1a36ceebd40aacea58bc0a99eff1611b9f6ece88cc0a3244410b48e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F510601%2F&secure%5Burl_type%5D=linkedin_company_website)  
112 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Account Manager
- **Top Industries:** Marketing and Advertising, Cosmetics
- **Company Size:** 39% Small, 35% Large

#### What Do G2 Reviewers Say About Traackr?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Traackr to be **incredibly easy to use** , streamlining influencer tracking and campaign management effectively.
- Users appreciate the **comprehensive campaign management** capabilities of Traackr, enhancing influencer strategy and decision-making.
- Users appreciate the **efficiency in managing influencer campaigns** with Traackr, enhancing collaboration and performance tracking.
- Users commend the **responsive customer support** of Traackr, enhancing their overall experience and satisfaction.
- Users value the **ease of influencer vetting and discovery** with Traackr, simplifying marketing campaign effectiveness.

##### Cons

- Users experience **slow loading** times, leading to frustration, especially when trying to quickly access results.
- Users experience **technical issues** with slow loading times, inaccurate measurements, and non-functional reporting tools.
- Users find the **analytics and measurement tools inaccurate** , causing frustration in assessing campaign success and influencer insights.
- Users find the **complexity** of Traackr challenging, often leading to confusion and tedious manual checks for campaigns.
- Users experience **limited data** insights with Traackr, affecting the accuracy of campaign performance assessments.

#### What Are Recent G2 Reviews of Traackr?

**["Powerful Campaign Insights, But Pricing and Data Accuracy Need Improvement"](https://www.g2.com/survey_responses/traackr-review-11831131)**

**Rating:** 4.5/5.0 stars

_— Ifeoma E._

[Read full review](https://www.g2.com/survey_responses/traackr-review-11831131)

**["A practical tool, at the service of business, and a team that listens"](https://www.g2.com/survey_responses/traackr-review-10870059)**

**Rating:** 4.5/5.0 stars

_— Carolane C._

[Read full review](https://www.g2.com/survey_responses/traackr-review-10870059)

#### What Are G2 Users Discussing About Traackr?

- [What is Traackr used for?](https://www.g2.com/discussions/what-is-traackr-used-for)
- [What does Traackr do?](https://www.g2.com/discussions/what-does-traackr-do) - 1 comment
- [How do you track influencers?](https://www.g2.com/discussions/how-do-you-track-influencers)
- [What is grin influencer marketing?](https://www.g2.com/discussions/what-is-grin-influencer-marketing)
- [How much does traackr cost?](https://www.g2.com/discussions/how-much-does-traackr-cost)

### [SocialBook](https://www.g2.com/products/socialbook/reviews)

Finding influencers who can increase sales and deliver results is the main goal of any brand! Don’t hire influencers that have no influence, use SocialBook. SocialBook is an extremely powerful, end-to-end influencer marketing management software tool. With SocialBook you can do the following: 1) Search a real-time database of over 3 million influencers from YouTube, Instagram, and Twitch. 2) Verify influencers by checking the most in-depth and accurate data to make sure they are real. 3) Easy reach out to influencer by bulk email or bulk direct messages 4) Manage the campaign toward your KPIs. 5) The payout system makes your life easy. 6) Social Listening to monitor all your competitors to win the market share.

**Average Rating:** 4.7/5.0

**Total Reviews:** 137

#### How Do G2 Users Rate SocialBook?

- **Social Commerce:** 9.5/10 (Category avg: 7.8/10)
- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.1/10)
- **Influencer Whitelisting:** 9.6/10 (Category avg: 8.0/10)
- **Influencer Compensation:** 9.5/10 (Category avg: 8.2/10)

#### Who Is the Company Behind SocialBook?

- **Seller:** [SocialBook](https://www.g2.com/sellers/socialbook)
- **Year Founded:** 2019
- **HQ Location:** Foster City, CA
- **Twitter:** @Boostinsider  
1,604 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4f4d1f327095aa03bb21c772db0e76214a7afd4fa616bb79084ad5f338b6bfe1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsocialbook-io%2F&secure%5Burl_type%5D=linkedin_company_website)  
32 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Virtual Assistant
- **Top Industries:** Marketing and Advertising, Apparel & Fashion
- **Company Size:** 58% Small, 40% Medium

#### What Are Recent G2 Reviews of SocialBook?

**["Best Influencer Marketing Platform To Increase Business Awareness"](https://www.g2.com/survey_responses/socialbook-review-9226665)**

**Rating:** 5.0/5.0 stars

_— Nafees B._

[Read full review](https://www.g2.com/survey_responses/socialbook-review-9226665)

**["THE COMPLETE INFLUENCER MARKETING SOLUTION"](https://www.g2.com/survey_responses/socialbook-review-9111952)**

**Rating:** 5.0/5.0 stars

_— Angel C._

[Read full review](https://www.g2.com/survey_responses/socialbook-review-9111952)

#### What Are G2 Users Discussing About SocialBook?

- [What is SocialBook used for?](https://www.g2.com/discussions/what-is-socialbook-used-for) - 1 upvote

### [Audiense](https://www.g2.com/products/audiense/reviews)

At Audiense we are creating a one-stop shop for all your audience research needs powered by social data. We are here to empower your audience and marketing strategies. Traditional market research is faced with limitations in this fast-moving digital age. It’s time to unlock digital and social intelligence to develop informed audience strategies and address the fundamental challenge of culture always being on the move, making it difficult for existing consumer segmentation to keep up. Audiense aims to create brand relevance through cultural understanding. Our social consumer segments are derived from consumers’ behaviour “in the wild”, making it more likely to reflect real affinities and passion points becoming a powerful new input to the segmentation strategy. Audiense provides a great data-foundation to persona development, understanding the audiences that matter to your business, finding new audience pocket opportunities, identifying sponsorships/partnerships, content ideation, targeted advertising and so much more. We are proud to have served more than 100k+ customers globally since 2012 from our offices in the UK and Spain. Over the last 2 years Audiense has risen as a consolidator in the space acquiring SOPRISM, Tweet Binder and Affinio. As a result we have developed a suite of products powered by a variety of data sources diversifying our offering. We currently offer a range of products and services across 2 core Hubs: 1) Audiense Intelligence [3 products] Demand, Social and Digital Intelligence 2) X Marketing: [2 products] X advanced analytics & tracking and Community management

**Average Rating:** 4.5/5.0

**Total Reviews:** 242

#### How Do G2 Users Rate Audiense?

- **Social Commerce:** 6.7/10 (Category avg: 7.8/10)
- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10)
- **Influencer Whitelisting:** 7.9/10 (Category avg: 8.0/10)
- **Influencer Compensation:** 7.1/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Audiense?

- **Seller:** [Audiense](https://www.g2.com/sellers/audiense)
- **Company Website:** www.audiense.com
- **Year Founded:** 2011
- **HQ Location:** London, England
- **Twitter:** @AudienseCO  
170,861 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f5636fe434ecb3e03fc19533643d839bf18f2539b60c9084873b52c2b282ab2f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10529043&secure%5Burl_type%5D=linkedin_company_website)  
109 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO
- **Top Industries:** Marketing and Advertising, Market Research
- **Company Size:** 50% Small, 33% Medium

#### What Do G2 Reviewers Say About Audiense?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **flexibility and depth** of Audiense for insightful audience exploration and effective stakeholder communication.
- Users appreciate the **flexibility and detailed insights** of Audiense, enhancing audience understanding and stakeholder communications.
- Users value the **flexibility and depth of insights** Audiense offers, enhancing audience understanding and client presentations.
- Users appreciate the **flexibility** of Audiense, enhancing audience exploration and efficient reporting for stakeholder presentations.
- Users value the **flexible analytics and deep audience insights** of Audiense, streamlining research and reporting considerably.

##### Cons

- Users find the lack of **audience search flexibility** limiting, preferring to avoid returning to Meltwater for refinements.
- Users find the **complex features** of Audiense overwhelming, making navigation challenging initially.
- Users find the **complexity of navigation** initially overwhelming due to the numerous features available on Audiense.
- Users find **data inaccuracy** in Audiense's reports, making them less reliable for overall audience representation.
- Users note the **data limitations** of Audiense, finding insights based on publicly available data may not fully represent audiences.

#### What Are Recent G2 Reviews of Audiense?

**["Saves me hours of time!"](https://www.g2.com/survey_responses/audiense-review-10066252)**

**Rating:** 5.0/5.0 stars

_— Verified User in Media Production_

[Read full review](https://www.g2.com/survey_responses/audiense-review-10066252)

**["Invaluable to the Business"](https://www.g2.com/survey_responses/audiense-review-4630506)**

**Rating:** 5.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/audiense-review-4630506)

#### What Are G2 Users Discussing About Audiense?

- [What is Audiense used for?](https://www.g2.com/discussions/what-is-audiense-used-for)

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[Browse Influencer Marketing Platforms Themes](/categories/influencer-marketing-platforms/themes)

Below are the top-rated Influencer Marketing Platforms with Influencer Database capabilities, as verified by G2’s Research team. Real users have identified Influencer Database as an important function of Influencer Marketing Platforms. Compare different products that offer this feature so you can decide which is best for your business needs.

Top Tools at a Glance

| Product | Best for | User Review |
| --- | --- | --- |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_49eb198937c53a11ad12cb8166165b16/impact-com.png "Product Avatar Image")](https://www.g2.com/products/impact-com/reviews)[impact.com](https://www.g2.com/products/impact-com/reviews)[4.4/5(2,403)](https://www.g2.com/products/impact-com/reviews) | Unified affiliate, influencer, and referral tracking | "Comprehensive, Scalable Platform for Managing Partnerships with Powerful Reporting" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_44415358e1bc9cd5e770773cd5b9284f/sprout-social-influencer-marketing.png "Product Avatar Image")](https://www.g2.com/products/sprout-social-influencer-marketing/reviews)[Sprout Social Influencer...](https://www.g2.com/products/sprout-social-influencer-marketing/reviews)[4.3/5(413)](https://www.g2.com/products/sprout-social-influencer-marketing/reviews) | Data-driven influencer discovery and campaign reporting | "Sprout Social Influencer Management helps me find and vet influencers in an efficient manner." |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_6772caa9cbc70eef77008606236b11b5/later-influence.png "Product Avatar Image")](https://www.g2.com/products/later-influence/reviews)[Later Influence](https://www.g2.com/products/later-influence/reviews)[4.5/5(469)](https://www.g2.com/products/later-influence/reviews) | End-to-end influencer campaign execution with managed services | "Awesome tool, Even better team" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_cac1148c57f896bec3dd9f062393b5b6/insense.gif "Product Avatar Image")](https://www.g2.com/products/insense/reviews)[Insense](https://www.g2.com/products/insense/reviews)[4.5/5(374)](https://www.g2.com/products/insense/reviews) | End-to-end UGC sourcing with whitelisting | "Effortless UGC Sourcing and Seamless Creator Collaboration" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_c3e3ecd6cc38c6fc7840ccd8925f8443/influential-powered-by-captiv8.jpg "Product Avatar Image")](https://www.g2.com/products/influential-powered-by-captiv8/reviews)[Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews)[4.7/5(505)](https://www.g2.com/products/influential-powered-by-captiv8/reviews) | End-to-end influencer and affiliate campaign execution | "Simplifies Influencer Campaign Management and aids ad-hoc demands" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_54a4e6f659c7921c8a7978a1138db974/partnerstack.png "Product Avatar Image")](https://www.g2.com/products/partnerstack/reviews)[PartnerStack](https://www.g2.com/products/partnerstack/reviews)[4.7/5(936)](https://www.g2.com/products/partnerstack/reviews) | Centralized multi-program affiliate tracking and payouts | "Straightforward Dashboard for Tracking Webflow Referrals and Commissions" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_46e0d2ba3ffe5aba83a48e060dfdfe5f/meltwater.png "Product Avatar Image")](https://www.g2.com/products/meltwater/reviews)[Meltwater](https://www.g2.com/products/meltwater/reviews)[4.1/5(2,668)](https://www.g2.com/products/meltwater/reviews) | End-to-end influencer discovery, vetting, and campaign reporting | "Reliable Keyword Search and Flexible Article Sorting" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_8c44562616b76478224bf32084c0ad43/hypeauditor.jpg "Product Avatar Image")](https://www.g2.com/products/hypeauditor/reviews)[HypeAuditor](https://www.g2.com/products/hypeauditor/reviews)[4.6/5(261)](https://www.g2.com/products/hypeauditor/reviews) | Fraud-aware influencer discovery and campaign analytics | "Great platform for influencer vetting and campaign analytics" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_98f544970a4c4dc309d6927a89931852/tracknow-ltd-tracknow.png "Product Avatar Image")](https://www.g2.com/products/tracknow-ltd-tracknow/reviews)[Tracknow](https://www.g2.com/products/tracknow-ltd-tracknow/reviews)[5/5(274)](https://www.g2.com/products/tracknow-ltd-tracknow/reviews) | Multi-tier influencer tracking with fraud-protected attribution | "Effortless Task Management, Highly Recommended" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a4f286a0de9ef39a885d2e2518cc779/trackdesk.png "Product Avatar Image")](https://www.g2.com/products/trackdesk/reviews)[Trackdesk](https://www.g2.com/products/trackdesk/reviews)[4.8/5(338)](https://www.g2.com/products/trackdesk/reviews) | Influencer and affiliate tracking with automated global payouts | "Perfect for performance-based partner programs" |

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