# Best Inbound Call Tracking Software - Page 2

## How Many Inbound Call Tracking Software Products Does G2 Track?

**Total Products under this Category:** 94

### Category Stats (Aug 2026)

- **Average Rating:** 4.45/5 The average rating of products in this category, based on all submitted ratings

_Last updated: August 01, 2026_

## How Does G2 Rank Inbound Call Tracking Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 7,100+ Authentic Reviews
- 94+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Inbound Call Tracking Software
 ![G2 Grid® for Inbound Call Tracking Software plotting products by satisfaction and market presence](https://www.g2.com/categories/inbound-call-tracking/grids.png?focus%5B%5D=3326&focus%5B%5D=125374&focus%5B%5D=3063&focus%5B%5D=15218&focus%5B%5D=41209&focus%5B%5D=3330&focus%5B%5D=15703&focus%5B%5D=5826)

Highlighted products: CallRail, 800.com, Invoca, WhatConverts, Phonexa, CTM, Infinity Call Tracking, and Revenue.io.

Underlying data: [Grid® JSON](https://www.g2.com/categories/inbound-call-tracking/grids.json?focus%5B%5D=callrail&focus%5B%5D=800-com&focus%5B%5D=invoca&focus%5B%5D=whatconverts&focus%5B%5D=phonexa&focus%5B%5D=ctm-ctm&focus%5B%5D=infinity-call-tracking&focus%5B%5D=revenue-io)

**Sponsored**

### Google Cloud BigQuery

BigQuery is an AI-ready, petabyte-scale, and cost-effective data warehouse that lets you run analytics over vast amounts of data in near real time. Store 10 GiB of data and run up to 1 TiB of queries for free per month.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=627&secure%5Bchosen_at%5D=2026-08-03T06%3A03%3A48Z&secure%5Bdisplayable_resource_id%5D=624&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=624&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=6073&secure%5Bresource_id%5D=627&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Finbound-call-tracking%3Fpage%3D2%26review_source%3Dmktg&secure%5Btoken%5D=b51d1a22d1effd250fbee592245e54b1b5374597ece12888e05d183d5cdb6517&secure%5Burl%5D=https%3A%2F%2Fcloud.google.com%2Fbigquery%3Futm_source%3DG2%26utm_medium%3Ddisplay%26utm_campaign%3DCloud-SS-DR-GCP-1713658-GCP-DR-NA-US-en-G2-Display-Banner-All-%2525epid%21-%2525ecid%21-bigquery%26utm_content%3D%257Bdevice%257D-%257Badgroupid%257D-%257Bnetwork%257D-%257Btargetid%257D-%257Bloc_physical_ms%257D-%257Bcampaignid%257D&secure%5Burl_type%5D=custom_url)

### [ResponseTap](https://www.g2.com/products/responsetap/reviews)

By allowing marketers to connect the customer journey to the phone call, and call centres to start the conversation where the online journey left off, ResponseTap's Call Intelligence helps businesses optimise campaigns, maximise sales and improve the customer experience. Over 1,600 brands use ResponseTap to reveal the campaigns, channels and keywords that make customers pick up the phone – with customers including Aviva, Virgin Money, Hiscox, Wickes and WhatCar? ResponseTap came about over a few beers in a university bar, and a conversation about the disconnect between online and offline customer journeys. Within two years, the first campaign-level tracking project in Europe to be integrated with Google Analytics was launched. And two years later, visitor-level tracking was live. The business had 100 customers and ResponseTap had joined the Telegraph's Tech Start-Up 100 most promising technology start-ups in Europe. In 2021 ResponseTap became part of Infinity. This coming together has meant customers can now benefit from Infinity's advances in call tracking and speech analytics and enjoy a stronger suite of products and features.

**Average Rating:** 4.5/5.0

**Total Reviews:** 83

#### How Do G2 Users Rate ResponseTap?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10)
- **Performance and Reliability:** 7.8/10 (Category avg: 8.9/10)
- **Visitor & Keyword Tracking:** 8.6/10 (Category avg: 8.7/10)
- **Privacy, Security, and Compliance:** 9.4/10 (Category avg: 8.8/10)

#### Who Is the Company Behind ResponseTap?

- **Seller:** [ResponseTap](https://www.g2.com/sellers/responsetap)
- **Year Founded:** 2008
- **HQ Location:** Manchester
- **Twitter:** @ResponseTap  
2,217 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4e35fa4942e8170922c8f1e00370dc6414a032940ed2352e499ada53d031b14f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fresponsetap-limited&secure%5Burl_type%5D=linkedin_company_website)  
10 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Digital Marketing Manager
- **Top Industries:** Marketing and Advertising, Automotive
- **Company Size:** 43% Medium, 42% Small

#### What Are Recent G2 Reviews of ResponseTap?

**["Easy to navigate"](https://www.g2.com/survey_responses/responsetap-review-4890507)**

**Rating:** 5.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/responsetap-review-4890507)

**["Great Tool but tough for a growing agency to scale with "](https://www.g2.com/survey_responses/responsetap-review-160299)**

**Rating:** 4.0/5.0 stars

_— Anthony A._

[Read full review](https://www.g2.com/survey_responses/responsetap-review-160299)

#### What Are G2 Users Discussing About ResponseTap?

- [What do you recommend for companies considering ResponseTap for call tracking and analytics?](https://www.g2.com/discussions/what-do-you-recommend-for-companies-considering-responsetap-for-call-tracking-and-analytics)
- [What is ResponseTap used for?](https://www.g2.com/discussions/what-is-responsetap-used-for)

### [Call Box](https://www.g2.com/products/call-box/reviews)

Call Box is the leading provider of phone call tracking and comprehensive phone solutions. The company's innovative software empowers more than 46,000 businesses to Own the Phone by understanding what generates their best phone leads and how their people are handling those leads to achieve optimal call outcomes. Call Box leverages a unique combination of human reviewers and artificial intelligence to provide insight into every call to uncover gaps in phone processes and offer proactive solutions. Call Box is based in Dallas, TX and was founded in 1988. This technology has been customized into different products for the Automotive, Healthcare, Agency & Publisher, Home Services, and Multifamily Housing industries.

**Average Rating:** 4.2/5.0

**Total Reviews:** 78

#### How Do G2 Users Rate Call Box?

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.1/10)
- **Visitor & Keyword Tracking:** 7.8/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Call Box?

- **Seller:** [Call Box](https://www.g2.com/sellers/call-box)
- **Year Founded:** 1988
- **HQ Location:** Dallas, Texas
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=33531eeefd1f8f7dac8db3699b17a347cf32b81c14a4adc0efc0e2349a8d3575&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10261360%2F&secure%5Burl_type%5D=linkedin_company_website)  
756 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Automotive
- **Company Size:** 59% Small, 28% Medium

#### What Are Recent G2 Reviews of Call Box?

**["Quality appointments"](https://www.g2.com/survey_responses/call-box-review-6711444)**

**Rating:** 5.0/5.0 stars

_— William P._

[Read full review](https://www.g2.com/survey_responses/call-box-review-6711444)

**["Outsourced Multi Channnel Lead Generation"](https://www.g2.com/survey_responses/call-box-review-6535693)**

**Rating:** 5.0/5.0 stars

_— Verified User in Insurance_

[Read full review](https://www.g2.com/survey_responses/call-box-review-6535693)

#### What Are G2 Users Discussing About Call Box?

- [What is Call Box used for?](https://www.g2.com/discussions/what-is-call-box-used-for)

### [Retreaver](https://www.g2.com/products/retreaver/reviews)

Retreaver helps marketers, agencies and brands better understand their customer journey. Our cloud based software provides real-time inbound call data by tagging, tracking and routing the caller to the appropriate person, or department. Leverage data from popular marketing solutions such as HubSpot, Eloqua and Instapage to deliver personalized experiences and increase conversion rates. By taking advantage of this data, you'll identify which campaigns drive the most revenue, increase customer satisfaction and promote higher conversions. Call us today at (877) 794-6544 or visit "https://retreaver.com" to learn more!

**Average Rating:** 4.9/5.0

**Total Reviews:** 63

#### How Do G2 Users Rate Retreaver?

- **Has the product been a good partner in doing business?:** 9.9/10 (Category avg: 9.1/10)
- **Performance and Reliability:** 9.8/10 (Category avg: 8.9/10)
- **Visitor & Keyword Tracking:** 9.6/10 (Category avg: 8.7/10)
- **Privacy, Security, and Compliance:** 9.8/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Retreaver?

- **Seller:** [Retreaver](https://www.g2.com/sellers/retreaver)
- **Company Website:** retreaver.com
- **Year Founded:** 2012
- **HQ Location:** Toronto, Canada
- **Twitter:** @helloretreaver  
1,309 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3100193f47c9adb437624a1ebf756efecbf2cf07e5cf3dde261cc54d7cc26bae&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2891651%2F&secure%5Burl_type%5D=linkedin_company_website)  
9 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** President
- **Top Industries:** Marketing and Advertising, Insurance
- **Company Size:** 79% Small, 21% Medium

#### What Do G2 Reviewers Say About Retreaver?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **accommodating customer support** of Retreaver, providing quick assistance and guidance on obstacles.
- Users find Retreaver's **ease of use** exceptional, with friendly UI and supportive team assistance enhancing their experience.
- Users commend the **reliability** of Retreaver, noting its impressive uptime and consistent performance compared to competitors.
- Users laud Retreaver for its **exceptional call management capabilities** and commend the outstanding support team assisting them.
- Users value the **exceptional call tracking capabilities** of Retreaver, noting its user-friendliness and innovative features.

##### Cons

- Users desire **better access limitations** on Retreaver to enhance functionality without revealing sensitive revenue data.
- Users desire a **more restricted account type** in Retreaver to enhance privacy and quality assurance without financial visibility.
- Users find Retreaver's interface **somewhat complex** , particularly for those new to call tracking tools.
- Users find Retreaver's lack of an app and difficulty in deleting old DIDs to be an **inefficient experience**.
- Users find that the **learning curve** can be challenging initially, but progression becomes smoother with time.

#### What Are Recent G2 Reviews of Retreaver?

**["The GOAT of call routing and tracking!!!"](https://www.g2.com/survey_responses/retreaver-review-7019218)**

**Rating:** 5.0/5.0 stars

_— James C._

[Read full review](https://www.g2.com/survey_responses/retreaver-review-7019218)

**["The Retreaver platform and their customer service team are great, and for a very reasonable price"](https://www.g2.com/survey_responses/retreaver-review-10274865)**

**Rating:** 5.0/5.0 stars

_— Benjamin R._

[Read full review](https://www.g2.com/survey_responses/retreaver-review-10274865)

#### What Are G2 Users Discussing About Retreaver?

- [What is Retreaver used for?](https://www.g2.com/discussions/what-is-retreaver-used-for) - 1 comment

### [Ruler Analytics](https://www.g2.com/products/ruler-analytics/reviews)

A marketing measurement and attribution platform connecting siloed marketing, sales and customer data to: - Provide a full view of your customer journey - Accurately attribute revenue at channel, campaign, content and keyword levels - Create multi-touch attribution reports using 6 attribution models - Enrich your ad platform(s), CRM and BI tools with customer journey data - Measure and forecast the impact of offline touchpoints and 'dark social' activities - Overcome accuracy issues caused by blocked cookies with 1st party data - Measure the impact of ToFu marketing tactics that don't generate clicks Get a demo of Ruler and join CMOs worldwide in making better-informed, data-led marketing decisions.

**Average Rating:** 4.6/5.0

**Total Reviews:** 28

#### How Do G2 Users Rate Ruler Analytics?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)
- **Performance and Reliability:** 9.3/10 (Category avg: 8.9/10)
- **Visitor & Keyword Tracking:** 9.2/10 (Category avg: 8.7/10)
- **Privacy, Security, and Compliance:** 8.6/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Ruler Analytics?

- **Seller:** [Ruler Analytics](https://www.g2.com/sellers/ruler-analytics)
- **Year Founded:** 2016
- **HQ Location:** Liverpool, England
- **Twitter:** @RulerAnalytics  
9,220 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=718de9999f79a0b024ecec23aec81f2049b0fe19910ab0f11a900bc7ca55dc7a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fruler-analytics%2F&secure%5Burl_type%5D=linkedin_company_website)  
14 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 57% Medium, 43% Small

#### What Do G2 Reviewers Say About Ruler Analytics?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **good customer support** provided by Ruler Analytics, helping navigate complex issues effectively.

#### What Are Recent G2 Reviews of Ruler Analytics?

**["Efficient analytic tool"](https://www.g2.com/survey_responses/ruler-analytics-review-10246712)**

**Rating:** 4.0/5.0 stars

_— Verified User in Legal Services_

[Read full review](https://www.g2.com/survey_responses/ruler-analytics-review-10246712)

**["The perfect solution for B2B call tracking & marketing attribution!"](https://www.g2.com/survey_responses/ruler-analytics-review-8977887)**

**Rating:** 4.5/5.0 stars

_— Verified User in Logistics and Supply Chain_

[Read full review](https://www.g2.com/survey_responses/ruler-analytics-review-8977887)

#### What Are G2 Users Discussing About Ruler Analytics?

- [What is Ruler Analytics used for?](https://www.g2.com/discussions/what-is-ruler-analytics-used-for) - 1 comment

### [Convirza](https://www.g2.com/products/convirza/reviews)

Convirza makes it easy for businesses of all sizes to turn leads into customers, and maximize revenue from phone calls. We serve more than 50,000 businesses to deliver real-time data that allows you to market and sell with confidence. Here's how our customers use Convirza to drive revenue growth: \*Trainers — Use Convirza to find the best calls to train their team on, and see what skills each person needs to focus on. \*Marketers — 1,000's of marketers use Convirza to track leads, and find which leads are the most valuable for their business. \*Call Centers — Use Convirza to measure agent performance every time. They also monitor script adherence, sentiment, keywords and much more. \*Sales Teams — Sales teams use Convirza to call the best leads, at the right times, and say the right things. We integrate with marketing tools, CRM's and phone providers to provide you and your customers with the best experience. You can get started for Free, and see how Convirza will transform your business today!

**Average Rating:** 4.2/5.0

**Total Reviews:** 45

#### How Do G2 Users Rate Convirza?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10)
- **Performance and Reliability:** 8.6/10 (Category avg: 8.9/10)
- **Visitor & Keyword Tracking:** 9.6/10 (Category avg: 8.7/10)
- **Privacy, Security, and Compliance:** 9.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Convirza?

- **Seller:** [Convirza](https://www.g2.com/sellers/convirza)
- **Year Founded:** 2001
- **HQ Location:** Draper, UT
- **Twitter:** @convirza  
1,766 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=139c48b0caf4421023b2a62b2b1b6b715dd2ed5cd374d5d390f6ce932a843911&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F6445391%2F&secure%5Burl_type%5D=linkedin_company_website)  
44 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner
- **Top Industries:** Marketing and Advertising, Automotive
- **Company Size:** 52% Small, 43% Medium

#### What Are Recent G2 Reviews of Convirza?

**["Great service"](https://www.g2.com/survey_responses/convirza-review-4754446)**

**Rating:** 4.5/5.0 stars

_— curtis h._

[Read full review](https://www.g2.com/survey_responses/convirza-review-4754446)

**["Convirza is a must"](https://www.g2.com/survey_responses/convirza-review-7156646)**

**Rating:** 5.0/5.0 stars

_— CJ G._

[Read full review](https://www.g2.com/survey_responses/convirza-review-7156646)

#### What Are G2 Users Discussing About Convirza?

- [What is Convirza used for?](https://www.g2.com/discussions/what-is-convirza-used-for)

### [Clear Ring](https://www.g2.com/products/clear-ring/reviews)

Clear Ring is a lead and revenue intelligence software platform that enables businesses and agencies to track, analyse, and understand inbound customer enquiries across phone calls, form submissions, live chat, and website interactions. The platform captures inbound interactions and connects them to marketing sources such as paid advertising, organic search, referrals, and offline campaigns. Clear Ring is designed to provide visibility into how leads are generated, how they engage, and how they progress from first enquiry through to commercial outcome, supporting accurate attribution beyond surface-level conversion metrics. Clear Ring includes an AI suite that analyses conversations and enquiry data to extract structured insight from calls, forms, and chats. This analysis identifies indicators such as intent, lead quality, outcomes, objections, and buying signals, allowing teams to evaluate performance without manually reviewing each interaction. The AI output is designed to support optimisation, reporting, and follow-up decisions using consistent, evidence-based criteria. As part of the Clear Ring AI suite, Clear Ring ConvertIQ provides aggregated intelligence and reporting across campaigns, accounts, and time periods. ConvertIQ is designed to explain performance by identifying patterns in buying behaviour, highlighting the drivers of high-value leads, and exposing differences between reported conversions and commercial outcomes. This enables teams to assess performance based on lead value and revenue impact rather than volume alone. Clear Ring supports closed-loop attribution by linking inbound leads to downstream outcomes such as quotes, invoices, and confirmed revenue. This allows marketing and sales teams to align activity and reporting around measurable business results and to understand which marketing efforts contribute to real revenue generation. Clear Ring is commonly used by marketing teams, agencies, and performance-focused organisations that require accurate attribution, structured lead intelligence, and clarity across the full customer journey, from initial enquiry through to revenue.

**Average Rating:** 5.0/5.0

**Total Reviews:** 13

#### How Do G2 Users Rate Clear Ring?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.1/10)
- **Performance and Reliability:** 9.8/10 (Category avg: 8.9/10)
- **Visitor & Keyword Tracking:** 10.0/10 (Category avg: 8.7/10)
- **Privacy, Security, and Compliance:** 9.7/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Clear Ring?

- **Seller:** [Clear Ring](https://www.g2.com/sellers/clear-ring)
- **Year Founded:** 2020
- **HQ Location:** Liverpool, England
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9e2332e9e49be4df7d1e843e4ac3ab45e482bcd1ccee721d68e256042d6d17d2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fclear-ring-ltd%2F&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 77% Small, 23% Medium

#### What Do G2 Reviewers Say About Clear Ring?

_AI-generated summary from verified user reviews_

##### Pros

- Users find **Call Tracking** by Clear Ring invaluable, offering clear insights to optimize marketing efforts and boost growth.
- Users value the **real-time insights** from Clear Ring, which streamline marketing campaigns and boost conversion rates.
- Users commend the **responsive customer support** of Clear Ring, ensuring assistance is readily available for effective usage.
- Users value the **clarity and effectiveness** of Clear Ring, which dramatically improves lead tracking and campaign insights.
- Users value the **comprehensive reporting** of Clear Ring, enhancing campaign evaluation and improving decision-making efficiency.

#### What Are Recent G2 Reviews of Clear Ring?

**["Take control of your Marketing through Clear Ring"](https://www.g2.com/survey_responses/clear-ring-review-8942320)**

**Rating:** 5.0/5.0 stars

_— Kashif M._

[Read full review](https://www.g2.com/survey_responses/clear-ring-review-8942320)

**[""CLEAR RING THE ULTIMATE TRACKER""](https://www.g2.com/survey_responses/clear-ring-review-9063245)**

**Rating:** 5.0/5.0 stars

_— Samuel E._

[Read full review](https://www.g2.com/survey_responses/clear-ring-review-9063245)

### [Nimbata](https://www.g2.com/products/nimbata/reviews)

Nimbata helps you see what other marketing and data tools often miss, empowering you to boost campaign results, lower acquisition costs, and manage budgets more effectively. Designed for marketing teams, enterprises, franchises, multi-location businesses, and performance agencies, Nimbata links leads and revenue directly to your marketing efforts using precise call-tracking and lead management tools. It’s the only call-tracking platform that charges per answered call, not per minute, making it cost-effective and easy to scale. With Nimbata, you can: Capture leads via local, toll-free, or vanity numbers in over 4,300 cities and 70+ countries. Access accurate, first-party call and web form conversion data through Nimbata’s tracking script. Attribute call conversions down to the session level (source, campaign, keyword) using dynamic number insertion. Handle calls effectively with features like recordings, greetings, whispers, surveys, and spam filters. Optimize call management through advanced routing options, ensuring leads reach the right teams efficiently. Integrate seamlessly with top tools like Google Ads, Meta Ads, GA4, Hubspot, Salesforce, and Slack, or leverage our API for customized workflows. Starting at $39 per month plus usage, Nimbata’s flexible plans give you control over your budget with a transparent, per-answered-call model. Get started with a 14-day free trial—no credit card required.

**Average Rating:** 4.7/5.0

**Total Reviews:** 28

#### How Do G2 Users Rate Nimbata?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10)
- **Performance and Reliability:** 9.2/10 (Category avg: 8.9/10)
- **Visitor & Keyword Tracking:** 8.9/10 (Category avg: 8.7/10)
- **Privacy, Security, and Compliance:** 9.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Nimbata?

- **Seller:** [Nimbata](https://www.g2.com/sellers/nimbata)
- **Year Founded:** 2013
- **HQ Location:** Boston, US
- **Twitter:** @nimbatasocial  
126 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e9c3ad05bf07d4e5c8e1fed0f9857a40b5f317903e789e7db57c410602134cea&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnimbata%2F&secure%5Burl_type%5D=linkedin_company_website)  
12 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 93% Small, 7% Medium

#### What Do G2 Reviewers Say About Nimbata?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Nimbata to be remarkably **easy to use** , enhancing their call tracking and analytics experience seamlessly.
- Users value the **easy setup** of Nimbata, which simplifies managing campaigns and enhances call tracking efficiency.
- Users appreciate the **excellent analytics** of Nimbata, enabling thorough insights and effective call performance tracking.
- Users appreciate the **reliable and easy-to-use call tracking** of Nimbata, enhancing marketing insights and campaign optimization.
- Users appreciate the **intuitive interface and powerful analytics** of Nimbata, enhancing their call tracking experience significantly.

##### Cons

- Users faced **call connectivity issues** during implementation, though support resolved them quickly and effectively.
- Users feel that the **price of Nimbata is expensive** , suggesting it could be more affordable.
- Users desire more **flexibility in categorising insights** , feeling limited by the current functionality of Nimbata.

#### What Are Recent G2 Reviews of Nimbata?

**["Time-Saving Call Tracking with Customizable Interface"](https://www.g2.com/survey_responses/nimbata-review-12878867)**

**Rating:** 5.0/5.0 stars

_— Verified User_

[Read full review](https://www.g2.com/survey_responses/nimbata-review-12878867)

**["A Powerful and Reliable Call Tracking Solution"](https://www.g2.com/survey_responses/nimbata-review-11781394)**

**Rating:** 5.0/5.0 stars

_— Daniel M._

[Read full review](https://www.g2.com/survey_responses/nimbata-review-11781394)

### [Shape Software](https://www.g2.com/products/shape-software-shape-software/reviews)

Shape is purpose-built sales and marketing automation software that comes with pre-built features that can be configured for any business. The easy-to-use interface empowers your teams and consolidates all aspects of your business in one AI platform. Shape Software provides a collaborative space for your teams to stay aligned and efficient in everything they do, whether it's streamlining your sales pipeline, engaging more prospects with marketing sequences and digital ads, nurturing customer relationships, communicating seamlessly, or tracking projects. Start growing your revenue with Shape today.

**Average Rating:** 4.5/5.0

**Total Reviews:** 59

#### How Do G2 Users Rate Shape Software?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.1/10)
- **Performance and Reliability:** 10.0/10 (Category avg: 8.9/10)
- **Visitor & Keyword Tracking:** 9.7/10 (Category avg: 8.7/10)
- **Privacy, Security, and Compliance:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Shape Software?

- **Seller:** [Shape Software](https://www.g2.com/sellers/shape-software)
- **HQ Location:** Irvine, California
- **Twitter:** @ShapeBizTech  
656 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=03f5d607c7cb630b66d7f021c79dad98fd81ba2b90490a8590a89459d62e5bca&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18416707%2F&secure%5Burl_type%5D=linkedin_company_website)  
42 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Financial Services, Accounting
- **Company Size:** 60% Small, 35% Medium

#### What Do G2 Reviewers Say About Shape Software?

_AI-generated summary from verified user reviews_

##### Pros

- Users find the **email marketing tools** in Shape Software advanced and effective for their marketing automation needs.
- Users value the **advanced lead management features** of Shape Software, enhancing their marketing automation and customer engagement.
- Users value the **robust marketing automation tools** in Shape Software, enhancing their campaigns effectively and efficiently.
- Users appreciate the **marketing automation tools** of Shape Software, enhancing their campaign efficiency and lead management.
- Users value the **wide array of marketing automation tools** in Shape Software, enhancing their campaign effectiveness.

##### Cons

- Users experience **editing limitations** with Shape Software, including restricted customization and a slow performance compared to competitors.
- Users criticize the **expensive subscription costs** and additional fees, feeling it offers less value compared to competitors.
- Users face **API issues** with Shape Software, citing limitations in functionality and restrictive usage limits despite extra fees.
- Users report **app limitations** like restricted customization, slow performance, and high additional costs affecting overall satisfaction.
- Users face significant **billing issues** with Shape Software, including difficulties in canceling subscriptions and high contract costs.

#### What Are Recent G2 Reviews of Shape Software?

**["Shape CRM Software is simply the best CRM solution out there!"](https://www.g2.com/survey_responses/shape-software-review-7751030)**

**Rating:** 5.0/5.0 stars

_— Irina A._

[Read full review](https://www.g2.com/survey_responses/shape-software-review-7751030)

**["The Best CRM on the Market"](https://www.g2.com/survey_responses/shape-software-review-7720586)**

**Rating:** 5.0/5.0 stars

_— Bryan L._

[Read full review](https://www.g2.com/survey_responses/shape-software-review-7720586)

#### What Are G2 Users Discussing About Shape Software?

- [What is Shape Software used for?](https://www.g2.com/discussions/what-is-shape-software-used-for)

### [Call Tracker](https://www.g2.com/products/call-tracker/reviews)

CallTracker helps you make better marketing decisions and grow your business with our easy to use call tracking solution. We help marketers make data driven decisions for campaigns that drive phone calls both online and offline. Our platform is perfect for marketing agencies who want to show the value of the campaigns they manage to their clients with our agency features allowing you to use your branding and invite your clients.

**Average Rating:** 4.7/5.0

**Total Reviews:** 21

#### How Do G2 Users Rate Call Tracker?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10)
- **Performance and Reliability:** 9.6/10 (Category avg: 8.9/10)
- **Visitor & Keyword Tracking:** 9.6/10 (Category avg: 8.7/10)
- **Privacy, Security, and Compliance:** 9.4/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Call Tracker?

- **Seller:** [Call Tracker](https://www.g2.com/sellers/call-tracker)
- **Year Founded:** 2016
- **HQ Location:** Tampa, FL
- **Twitter:** @calltrackerio  
496 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b95a0f2b43ce363bb1a65b7a03baf95e1bba806e15ba0592163777c356f96fed&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcalltrackerio%2F&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 90% Small, 10% Medium

#### What Are Recent G2 Reviews of Call Tracker?

**["Good app to track all your call records and call history at one place."](https://www.g2.com/survey_responses/call-tracker-review-8097375)**

**Rating:** 4.0/5.0 stars

_— Allan F._

[Read full review](https://www.g2.com/survey_responses/call-tracker-review-8097375)

**["Effortless Data-Driven Marketing: A User-Friendly Call Tracker Software"](https://www.g2.com/survey_responses/call-tracker-review-8146488)**

**Rating:** 5.0/5.0 stars

_— Sandeep J._

[Read full review](https://www.g2.com/survey_responses/call-tracker-review-8146488)

### [CallView 360](https://www.g2.com/products/callview-360/reviews)

Dial800 is the go-to resource for thousands of businesses every year with over 25 years of experience providing essential call tracking, analytics, and cloud-based communication software. With Dial800, every call goes further through bold analytics and meaningful insights. CallView360® gives you complete tracking for calls and texts, providing hundreds of data points for every customer interaction. With CallView360® you get: - Detailed call tracking records - AI-driven analytics to better understand the data - Dynamic number tracking for easier marketing attribution - Custom tag management (Dial800 supports 5 types of tags) - Customizable dashboards & reports With this information, Dial800 clients can measure ROI including how many calls an ad campaign drove to their business or the revenue generated. Call tracking information also helps you see patterns in caller needs so you can respond to changing customer behavior in real time.

**Average Rating:** 4.7/5.0

**Total Reviews:** 10

#### How Do G2 Users Rate CallView 360?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)
- **Performance and Reliability:** 9.7/10 (Category avg: 8.9/10)
- **Visitor & Keyword Tracking:** 8.9/10 (Category avg: 8.7/10)
- **Privacy, Security, and Compliance:** 8.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind CallView 360?

- **Seller:** [Dial 800](https://www.g2.com/sellers/dial-800)
- **Year Founded:** 1996
- **HQ Location:** Mahwah, NJ
- **Twitter:** @Dial800  
420 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=83eff3947263f258ec94a59452e87c40b0dec537db833537bd0cb4e1d97e9bc2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F152645%2F&secure%5Burl_type%5D=linkedin_company_website)  
21 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 45% Small, 45% Medium

#### What Are Recent G2 Reviews of CallView 360?

**["Dial800 Surpasses Expectations"](https://www.g2.com/survey_responses/callview-360-review-9501040)**

**Rating:** 5.0/5.0 stars

_— Shannon N._

[Read full review](https://www.g2.com/survey_responses/callview-360-review-9501040)

**["Marketing campaigns drive calls"](https://www.g2.com/survey_responses/callview-360-review-9933228)**

**Rating:** 4.5/5.0 stars

_— Amany E._

[Read full review](https://www.g2.com/survey_responses/callview-360-review-9933228)

#### What Are G2 Users Discussing About CallView 360?

- [What is CallView 360 used for?](https://www.g2.com/discussions/what-is-callview-360-used-for)

### [ActiveDEMAND](https://www.g2.com/products/activedemand/reviews)

ActiveDEMAND is a flexible marketing automation platform for digital marketing agencies, senior living providers, and marketers. ActiveDEMAND packages range from the full-featured call tracking application, a Reporter package for great analytics, a well-rounded offering for small business marketers, all the way up to powerful Marketing solutions designed for digital marketing agencies with multi-client management needs. Engage and track prospects using the integrated, comprehensive call tracking module, do more with built-in email templates, landing pages and social media. Convert leads and prospects into customers using automated marketing to manage nurture campaigns, auto-replies and more. Retain customers and grow your repeat businesses with powerful newsletters, special promotions and more.

**Average Rating:** 4.4/5.0

**Total Reviews:** 67

#### How Do G2 Users Rate ActiveDEMAND?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10)
- **Performance and Reliability:** 7.5/10 (Category avg: 8.9/10)
- **Visitor & Keyword Tracking:** 7.8/10 (Category avg: 8.7/10)
- **Privacy, Security, and Compliance:** 8.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind ActiveDEMAND?

- **Seller:** [JumpDEMAND](https://www.g2.com/sellers/jumpdemand)
- **Year Founded:** 2012
- **HQ Location:** Calgary, Alberta
- **Twitter:** @ActiveDEMAND  
3,133 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ae800c049abefefde8e638db06a36ec93e2c619f29e5bc5acff1febf810ae037&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2764583%2F&secure%5Burl_type%5D=linkedin_company_website)  
29 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 81% Small, 15% Medium

#### What Do G2 Reviewers Say About ActiveDEMAND?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **real-time analytics** of ActiveDEMAND, enhancing their ability to manage multiple client campaigns effectively.
- Users value the **responsive customer support** of ActiveDEMAND, enhancing their overall experience and satisfaction with the platform.
- Users value the **customizability** of ActiveDEMAND, enabling tailored dashboards for effective client management and analytics.
- Users value the **customization options** in ActiveDEMAND, enhancing their ability to tailor the platform to their needs.
- Users appreciate the **easy implementation** of ActiveDEMAND, benefiting from excellent onboarding and responsive support.

##### Cons

- Users find the **learning curve steep** due to a complicated interface and limited integration options.
- Users find the **limited functionality** of ActiveDEMAND frustrating, particularly regarding CRM integration and email tracking delays.
- Users face challenges due to **limited integration options** , particularly with unsupported CRM systems like Salesforce.
- Users find **limited CRM integrations** problematic, especially due to the lack of native Salesforce support.
- Users find a **steep learning curve** due to the complex interface and limited support for integration options.

#### What Are Recent G2 Reviews of ActiveDEMAND?

**["Comprehemsive marketing automation"](https://www.g2.com/survey_responses/activedemand-review-10019595)**

**Rating:** 4.5/5.0 stars

_— Cousillas C._

[Read full review](https://www.g2.com/survey_responses/activedemand-review-10019595)

**["a great all in one Marketing Automation tool"](https://www.g2.com/survey_responses/activedemand-review-11754997)**

**Rating:** 4.0/5.0 stars

_— Bernardo V._

[Read full review](https://www.g2.com/survey_responses/activedemand-review-11754997)

#### What Are G2 Users Discussing About ActiveDEMAND?

- [What is ActiveDEMAND used for?](https://www.g2.com/discussions/what-is-activedemand-used-for)

### [ATLAS](https://www.g2.com/products/the-telephony-co-atlas/reviews)

Atlas is an advanced call tracking and analytics platform designed to help businesses and marketers optimize their inbound and pay-per-call campaigns. By providing real-time insights into call performance, Atlas enables users to enhance marketing strategies, improve customer interactions, and maximize return on investment (ROI). Key Features and Functionality: - Enhanced Customer Insights: Gain a comprehensive understanding of customer behavior through detailed call analytics, facilitating more personalized engagement. - Precise Attribution: Track and attribute every inbound call to its specific marketing source, identifying which campaigns generate the most valuable leads. - Optimized Marketing ROI: Boost ROI by pinpointing top-performing channels and refining strategies with real-time data. - Intelligent Call Routing: Implement smart routing options, including target and group routing, to ensure calls are directed to the appropriate individuals or teams based on availability and priority. - Real-Time Monitoring and Analytics: Utilize an advanced dashboard to monitor call performance, track expenses, and make immediate adjustments to campaigns. - Global Reach: Expand your business's presence with toll-free and local numbers available in over 40 countries, facilitating seamless international communication. Primary Value and Solutions Provided: Atlas addresses the critical need for businesses to understand and optimize their inbound call performance. By offering precise call tracking and analytics, it empowers users to identify effective marketing channels, enhance customer engagement, and make data-driven decisions. The platform's intelligent call routing ensures efficient handling of calls, reducing missed opportunities and improving customer satisfaction. Additionally, Atlas's global reach capabilities enable businesses to connect with customers worldwide, fostering growth and expansion.

**Average Rating:** 4.8/5.0

**Total Reviews:** 10

#### How Do G2 Users Rate ATLAS?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)
- **Performance and Reliability:** 9.4/10 (Category avg: 8.9/10)
- **Visitor & Keyword Tracking:** 9.6/10 (Category avg: 8.7/10)
- **Privacy, Security, and Compliance:** 8.7/10 (Category avg: 8.8/10)

#### Who Is the Company Behind ATLAS?

- **Seller:** [Call Atlas](https://www.g2.com/sellers/call-atlas)
- **Year Founded:** 2024
- **HQ Location:** New Delhi, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a48cb9ae6eb88dac64ca5d6d70bf4e3f0c821fcf9d63d8390d7ac3531b64def6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcallatlas%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 80% Small, 20% Medium

#### What Do G2 Reviewers Say About ATLAS?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **real-time call tracking and analytics** of ATLAS, enhancing marketing strategies and customer engagement effectively.
- Users commend the **real-time analytics** of ATLAS, which greatly enhance campaign tracking and optimize marketing strategies.
- Users value the **customizable features** of ATLAS, enhancing efficiency and providing valuable insights for marketing strategies.
- Users commend **sales improvements** with ATLAS, benefiting from enhanced call tracking and valuable marketing insights.
- Users highlight the **real-time call tracking** of ATLAS, enhancing campaign performance and customer engagement significantly.

##### Cons

- Users experience a **complex setup** process, suggesting the need for training sessions to ease configuration challenges.
- Users find the **cost of ATLAS** to be a bit high, which can impact their overall satisfaction.
- Users express a desire for more **limited customization** in UI, CRM integrations, and reporting options in ATLAS.
- Users are generally satisfied but note the **limited functionality** in UI intuitiveness and report customization.
- Users are frustrated with the **poor customer support** , facing long response times and limited availability at night.

#### What Are Recent G2 Reviews of ATLAS?

**["Seamless Call Management with Powerful Analytics"](https://www.g2.com/survey_responses/atlas-review-11407948)**

**Rating:** 5.0/5.0 stars

_— Seenoo S._

[Read full review](https://www.g2.com/survey_responses/atlas-review-11407948)

**["call tracking and analytics that helping us"](https://www.g2.com/survey_responses/atlas-review-10991212)**

**Rating:** 5.0/5.0 stars

_— Prashant K._

[Read full review](https://www.g2.com/survey_responses/atlas-review-10991212)

### [CallTrax Plus](https://www.g2.com/products/calltrax-plus/reviews)

CallTrax Plus' ad tracking service is an ad tracking tool that helps you track marketing by accurately collecting data about phone responses to your various efforts.

**Average Rating:** 4.4/5.0

**Total Reviews:** 13

#### How Do G2 Users Rate CallTrax Plus?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.1/10)
- **Performance and Reliability:** 8.3/10 (Category avg: 8.9/10)
- **Visitor & Keyword Tracking:** 8.1/10 (Category avg: 8.7/10)
- **Privacy, Security, and Compliance:** 7.5/10 (Category avg: 8.8/10)

#### Who Is the Company Behind CallTrax Plus?

- **Seller:** [That Company](https://www.g2.com/sellers/that-company)
- **Year Founded:** 2006
- **HQ Location:** Leesburg, Florida
- **Twitter:** @ThatCompanycom  
11,409 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8c4730faf0b7a3eae67661b7f38afef8420a2226a9993828c05013686249973b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fthat-company&secure%5Burl_type%5D=linkedin_company_website)  
204 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 46% Medium, 38% Small

#### What Are Recent G2 Reviews of CallTrax Plus?

**["Go-To tool for call tracking and marketing insights capturing"](https://www.g2.com/survey_responses/calltrax-plus-review-7550278)**

**Rating:** 4.5/5.0 stars

_— Bhavik S._

[Read full review](https://www.g2.com/survey_responses/calltrax-plus-review-7550278)

**["CallTrax plus is the great addition to spend on the right advertising platform"](https://www.g2.com/survey_responses/calltrax-plus-review-7746687)**

**Rating:** 4.0/5.0 stars

_— Vignesh r._

[Read full review](https://www.g2.com/survey_responses/calltrax-plus-review-7746687)

### [Calltracks](https://www.g2.com/products/calltracks/reviews)

Calltracks provide call tracking & analytics software for SMBs through to Global Enterprise to help you understand what marketing channels make your phone ring, including the keywords your web visitors’ use. With the added ability to track offline sales and transactions generated from your calls, including those generated at a later date in-store, you can now get a full picture of your return-on-investment at the click of a button. Furthermore Calltracks can integrate directly with your web analytics account and other 3rd party tools. See which web visitors convert over the phone, including their behaviour on your website before, during and after they call you. Phone calls can be viewed alongside other conversion metrics such as form fills and live chat requests to help you maximise your marketing and your website’s potential. Ultimately, Calltracks will allow you to optimise for revenue and not just for conversion – helping improve your profits and reduce wasted spend.

**Average Rating:** 4.1/5.0

**Total Reviews:** 13

#### How Do G2 Users Rate Calltracks?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.1/10)
- **Visitor & Keyword Tracking:** 8.9/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Calltracks?

- **Seller:** [Calltracks](https://www.g2.com/sellers/calltracks)
- **Year Founded:** 2004
- **HQ Location:** London, London
- **Twitter:** @Calltracks  
493 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=54b4bcc63bce5a582b2e463ce32922850f0d98223c8ab9357089089c41d0d9dc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F497144&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Calltracks?

**["Calltracks"](https://www.g2.com/survey_responses/calltracks-review-781670)**

**Rating:** 4.0/5.0 stars

_— Sandra G._

[Read full review](https://www.g2.com/survey_responses/calltracks-review-781670)

**["Calltracks- A budding rose"](https://www.g2.com/survey_responses/calltracks-review-794744)**

**Rating:** 5.0/5.0 stars

_— Theodore P._

[Read full review](https://www.g2.com/survey_responses/calltracks-review-794744)

#### What Are G2 Users Discussing About Calltracks?

- [What is Calltracks used for?](https://www.g2.com/discussions/what-is-calltracks-used-for)

### [KeyMetric Call Tracking](https://www.g2.com/products/keymetric-call-tracking/reviews)

Uncover Which Ads & Keywords Make Your Phone Ring Call Tracking + Conversation AI For Businesses, Marketers & Agencies. In today's economic climate, every dollar counts. That's why we've made it our mission to provide powerful call tracking and intelligence without the hefty price tag. No hidden fees, no unnecessary upsells - just straightforward, reliable call analytics that empowers you to maximize your advertising and sales, boost calls and leads, and grow your business.

**Average Rating:** 4.8/5.0

**Total Reviews:** 13

#### How Do G2 Users Rate KeyMetric Call Tracking?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)
- **Performance and Reliability:** 9.4/10 (Category avg: 8.9/10)
- **Visitor & Keyword Tracking:** 10.0/10 (Category avg: 8.7/10)
- **Privacy, Security, and Compliance:** 9.4/10 (Category avg: 8.8/10)

#### Who Is the Company Behind KeyMetric Call Tracking?

- **Seller:** [KeyMetric Analytics](https://www.g2.com/sellers/keymetric-analytics)
- **Year Founded:** 2007
- **HQ Location:** Sheridan, US
- **Twitter:** @keymetric\_works  
725 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8ee4e8c12c8257b9efe5eda2de324341ff45f8a74afd554a9602b10333ff2060&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fkeymetric-call-tracking%2F&secure%5Burl_type%5D=linkedin_company_website)  
7 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 53% Small, 33% Medium

#### What Are Recent G2 Reviews of KeyMetric Call Tracking?

**["We are really happy with the KeyMetric team"](https://www.g2.com/survey_responses/keymetric-call-tracking-review-9954328)**

**Rating:** 5.0/5.0 stars

_— Verified User in Entertainment_

[Read full review](https://www.g2.com/survey_responses/keymetric-call-tracking-review-9954328)

**["Very Reliable Service - Amazing Customer Support"](https://www.g2.com/survey_responses/keymetric-call-tracking-review-8587150)**

**Rating:** 4.5/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/keymetric-call-tracking-review-8587150)

#### What Are G2 Users Discussing About KeyMetric Call Tracking?

- [What is Marchex call tracking?](https://www.g2.com/discussions/what-is-marchex-call-tracking)
- [How does call tracking work?](https://www.g2.com/discussions/keymetric-call-tracking-how-does-call-tracking-work) - 1 comment
- [What is inbound call tracking?](https://www.g2.com/discussions/what-is-inbound-call-tracking)
- [What is call tracking software?](https://www.g2.com/discussions/what-is-call-tracking-software) - 1 comment

- [‹ Prev‹ Prev](/categories/inbound-call-tracking?order=g2_score&review_source=mktg#product-list)
- [1](/categories/inbound-call-tracking?order=g2_score&review_source=mktg#product-list)
- 2
- [3](/categories/inbound-call-tracking?order=g2_score&page=3&review_source=mktg#product-list)
- [4](/categories/inbound-call-tracking?order=g2_score&page=4&review_source=mktg#product-list)
- [5](/categories/inbound-call-tracking?order=g2_score&page=5&review_source=mktg#product-list)
- [6](/categories/inbound-call-tracking?order=g2_score&page=6&review_source=mktg#product-list)
- [7](/categories/inbound-call-tracking?order=g2_score&page=7&review_source=mktg#product-list)
- [Next ›Next ›](/categories/inbound-call-tracking?order=g2_score&page=3&review_source=mktg#product-list)

Spotlight Categories

[Integration Platform as a Service (iPaaS) Solutions](https://www.g2.com/categories/ipaas)

[Core HR Software](https://www.g2.com/categories/core-hr)

[Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

[Employee Engagement Software](https://www.g2.com/categories/employee-engagement)

[Customer Success Software](https://www.g2.com/categories/customer-success)

Similar Categories

- [Account-Based Marketing](/categories/account-based-marketing)
- [Affiliate Marketing](/categories/affiliate-marketing)
- [App Store Optimization](/categories/app-store-optimization)
- [Audience Intelligence Platforms](/categories/audience-intelligence-platforms)
- [B2B Services Review Platforms](/categories/b2b-services-review-platforms)

- [Blogger Outreach](/categories/blogger-outreach)
- [Book Marketing Tools](/categories/book-marketing-tools)
- [Brand Intelligence](/categories/brand-intelligence)
- [Consumer Insights Platforms](/categories/consumer-insights-platforms)
- [Consumer Video Feedback](/categories/consumer-video-feedback)

- [Content Curation](/categories/content-curation)
- [Content Marketing](/categories/content-marketing)
- [Conversational Marketing](/categories/conversational-marketing)
- [Conversion Rate Optimization Tools](/categories/conversion-rate-optimization-tools)
- [Customer Data Platform (CDP)](/categories/customer-data-platform-cdp)

[Browse Inbound Call Tracking Themes](/categories/inbound-call-tracking/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated December 10, 2025

Inbound call tracking software attributes incoming phone calls to their marketing sources by using unique, local, or toll-free numbers for advertisements, websites, pay-per-click campaigns, and keywords. Many solutions use dynamic number insertion (DNI) to dynamically display different trackable phone numbers based on a visitor’s traffic source. This allows organizations to track the effectiveness of specific marketing campaigns in generating leads.

Inbound call tracking software products often go beyond basic tracking by offering advanced call recording, monitoring, and analytics to qualify leads and provide more granular reporting. Unlike [contact center tools](https://www.g2.com/categories/contact-center) that rely on interactive voice response (IVR) numbers or internal direct inward dialing (DID) numbers for call handling and routing, inbound call tracking platforms are primarily used by marketing teams to attribute calls to campaigns and channels. This enables organizations to analyze and optimize marketing campaigns and measure ROI across channels.

Inbound call tracking products seamlessly integrate with [marketing analytics software](https://www.g2.com/categories/marketing-analytics), [attribution software](https://www.g2.com/categories/attribution?source=search), and [digital advertising tools](https://www.g2.com/categories/digital-advertising-tech), providing a means to streamline offline conversions into overall conversion funnels. They often integrate with [customer relationship management (CRM) software](https://www.g2.com/categories/crm) products to log and track leads for marketing and sales teams. Additionally, inbound call tracking software can have [outbound call tracking](https://www.g2.com/categories/outbound-call-tracking) features, which are frequently used by sales representatives, as well as [conversation intelligence](https://www.g2.com/categories/conversation-intelligence) features to transcribe and analyze inbound calls.

To qualify for inclusion in the Inbound Call Tracking category, a product must:

- Generate unique, trackable phone numbers for marketing attribution using local, toll-free, or dynamically inserted numbers (e.g., via DNI), and not rely solely on IVR or DID numbers intended for call handling rather than marketing tracking
- Attribute incoming calls and texts to specific marketing sources such as ads, campaigns, keywords, or channels
- Support call recording and monitoring for inbound calls made to tracking numbers
- Provide real-time analytics and call reporting on marketing performance
- Integrate with marketing or sales platforms such as digital advertising tech, CRM, or marketing analytics to support lead attribution and conversion tracking

Show More

* * *

## How Do You Choose the Right Inbound Call Tracking Software?

### What You Should Know About Inbound Call Tracking Software

### Inbound Call Tracking software buying insights at a glance

[Inbound call tracking software](https://www.g2.com/categories/inbound-call-tracking) enables businesses to understand the origin of incoming phone calls and the nature of conversations that occur during those calls. By assigning trackable phone numbers to campaigns, webpages, or channels, these tools connect offline calls to online marketing and customer support activity. 

In an environment where many buyers still convert over the phone, inbound call tracking has become essential for marketing, sales, and customer support teams that need accurate attribution and call-level insights. Rather than relying on guesswork, inbound call tracking platforms turn calls into measurable data that teams can act on.

Buyers typically use inbound call tracking software to solve visibility gaps around lead sources, missed calls, and call quality. Based on review feedback, users value understanding which campaigns drive high-intent calls, improving follow-up speed, and identifying where calls are being lost or mishandled. Many teams also cite better budget decisions, clearer ROI reporting, and improved customer experience as core benefits. When evaluating the best inbound call tracking software, buyers often compare multiple call tracking providers to strike a balance between ease of use, reporting depth, and integrations.

Pricing varies depending on call volume, number of tracking numbers, call recording, and advanced analytics. Most vendors offer tiered monthly plans, with higher tiers unlocking features such as dynamic number insertion, keyword-level attribution, and CRM integrations. Larger teams and agencies often move to custom pricing as usage scales. When comparing inbound call tracking tools, buyers tend to weigh pricing flexibility against long-term reporting and data reliability.

### **Top 5 FAQs from software buyers:**

- How accurately can the inbound call software track and attribute inbound calls to the correct marketing source, campaign, keyword, and channel?
- How well does it integrate with the existing [CRM](https://www.g2.com/categories/crm), [marketing automation](https://www.g2.com/categories/marketing-automation), analytics, and ad platforms so that call data can be used for reporting and follow up?
- What level of call intelligence does the product provide, including call recording, transcription, sentiment analysis, and automatic qualification or scoring?
- How strong are the routing and lead handling capabilities, including IVR, call flows, queue management, and rules-based routing to the right team or rep?
- How reliable and compliant is the platform in terms of call quality, uptime, number provisioning, data security, and adherence to regulations such as GDPR, TCPA, and call recording consent laws?

G2’s top-rated inbound call tracking software, based on verified user reviews, includes [CallRail](https://www.g2.com/products/callrail/reviews) **,** [800.com](https://www.g2.com/products/800-com/reviews) **,** [CallTrackingMetrics](https://www.g2.com/products/calltrackingmetrics/reviews) **, and** [Invoca](https://www.g2.com/products/invoca/reviews).

### What are the top-reviewed Inbound Call Tracking software on G2?

[CallRail](https://www.g2.com/products/callrail/reviews)

- Reviews: 1,605
- Satisfaction: 84
- Market Presence: 96
- G2 Score: 90

[CallTrackingMetrics](https://www.g2.com/products/calltrackingmetrics/reviews)

- Reviews: 725
- Satisfaction: 58
- Market Presence: 73
- G2 Score: 65

[Invoca](https://www.g2.com/products/invoca/reviews)

- Reviews: 959
- Satisfaction: 97
- Market Presence: 99
- G2 Score: 98

[WhatConverts](https://www.g2.com/products/whatconverts/reviews)

- Reviews: 270
- Satisfaction: 87
- Market Presence: 66
- G2 Score: 76

Satisfaction reflects user-reported ratings across various factors, including ease of use, feature fit, and quality of support. ([Source 2](https://www.g2.com/reports))

Market Presence scores are calculated based on review volume, third-party signals, and overall market visibility. ([Source 2](https://www.g2.com/reports))

G2 Score is a weighted composite of Satisfaction and Market Presence. ([Source 2](https://www.g2.com/reports))

Learn how G2 scores products. ([Source 1](https://documentation.g2.com/docs/research-scoring-methodologies?_gl=1*5vlk6s*_gcl_au*MTAwMzU5MzUxLjE3NjM0MTg0NzYuNjY0NTIxMTY0LjE3NjQ2MTc0NzcuMTc2NDYxNzQ3Nw..*_ga*NzY1MDU0NjE3LjE3NjM0NzQ3ODM.*_ga_MFZ5NDXZ5F*czE3NjYwODk1MTMkbzY3JGcxJHQxNzY2MDkyMjQyJGo1NyRsMCRoMA..))

### What I Often See in Inbound Call Tracking Software

#### **Feedback Pros: What Users Consistently Appreciate**

- **Campaign-level attribution clearly ties calls to marketing sources**
- _“I’ve recently started using the AI-powered features, and they’ve made it much easier to qualify leads and get insights without manually digging through reports. The dashboards feel more intuitive now, and the integration with Google Ads and GA4 has streamlined campaign tracking. I also like how call transcripts are more accurate than before, saving time when reviewing conversations.”_ - [Jamie I](https://www.g2.com/products/callrail/reviews/callrail-review-7283936), CallRail Review
- **Fast setup allows tracking numbers to go live quickly**
- _“__I really love how clean, intuitive, and easy-to-navigate the dashboard is—it just makes sense. Setup was incredibly fast and straightforward, which I really appreciate. I was able to get up and running right away without any complicated steps. The voicemail-to-text feature is a total game changer—getting a text when someone leaves a voicemail and being able to listen right from my phone without logging in saves so much time. I’ve also noticed the recent improvements to the one-to-one texting feature, which is great to see. It’s clear the platform is evolving and listening to users.”_ - [Stephanie E](https://www.g2.com/products/800-com/reviews/800-com-review-11866654), 800.com Review
- **Call recordings and tags help qualify leads and outcomes**
- _“I like that CallRail is easy to install on any website, and the dynamic phone insertion shows different phone numbers automatically based on how the visitors were referred. CallRail's reporting helps us measure the quantity and quality of phone call inquiries driven by our different marketing tactics. It's awesome that installation with a tag management tool or CMS like WordPress takes just a few minutes. I appreciate that CallRail can instantly check if it has been installed correctly without waiting for calls.”_ - [John D](https://www.g2.com/products/callrail/reviews/callrail-review-12073423), Callrail Review

#### **Cons: Where Many Platforms Fall Short**

- **Advanced routing rules require time to configure correctly**
- “Some of the features were a bit questionable as far as how to use and configure, but there aren't that many options and once you get familiar it's pretty easy to use. I think I dislike however is the inability to crate a list with variables to add to my SMS Text Campaigns.” - [Kenneth H](https://www.g2.com/products/800-com/reviews/800-com-review-8568610). 800.com Review
- **Mobile experiences lag behind desktop reporting workflows**
- _“I'd like to see the mobile app worked on more in-depth so it works with Bluetooth headphones and works without any issues going on. I'd also like to see the AI assistant send you a message with all of the lead details they got.”_ - [Seth M](https://www.g2.com/products/callrail/reviews/callrail-review-11893783). CallRail Review
- **CRM integrations need manual cleanup or ongoing monitoring**
- _“Lacks the more powerful features of some CRMs and other tracking software__“ _- [West H](https://www.g2.com/products/whatconverts/reviews/whatconverts-review-11867143), WhatConverts Review.

### My Expert Takeaway on Inbound Call Tracking Software in 2025

Based on G2 reviews, inbound call tracking software earned an average star rating of 4.67, with more than 90% of users likely to recommend the platform. Ease of use and quality of support also scored highly, reinforcing that many inbound call tracking platforms deliver value quickly once implemented.

High-performing teams go beyond simply counting calls. They standardize call outcome definitions, consistently tag conversations, and connect call data directly to pipeline or customer resolution metrics. Marketing teams in industries like home services, healthcare, and B2B services often see the strongest impact because inbound calls represent high-intent conversions. 

For buyers evaluating the best inbound call tracking software, long-term success depends less on surface features and more on attribution accuracy, reporting clarity, and integration reliability. Teams that treat inbound call tracking tools as a core measurement system, rather than just a reporting add-on, are more likely to achieve sustained ROI and improved decision-making across marketing and support operations.

### Inbound Call Tracking FAQs

#### **What is the best inbound call tracking software for marketing attribution?**

The “best” inbound call tracking software for marketing attribution is usually the one that ties every call back to a specific source, campaign, keyword, or touchpoint with high accuracy. For attribution purposes, marketers seek dynamic number insertion (DNI), keyword-level reporting, and native integrations with CRM and ad platforms, enabling calls to be linked back to web clicks, landing pages, and paid media. Tools that make it easy to see which ads or keywords are actually driving revenue-generating calls tend to rank highest in real user reviews. Some of the best-rated platforms include [CallRail](https://www.g2.com/products/callrail/reviews), [Invoca](https://www.g2.com/products/invoca/reviews), and [800.com](http://800.com).

#### **What is the best mobile-friendly call tracking software?**

The best mobile-friendly call tracking software is one that features a strong mobile interface or app, allowing representatives to view call details, recordings, and follow-up notes on the go. For many field-heavy teams. For example, for sales reps or local service providers, the ability to listen to calls, add tags, and log outcomes from a phone or tablet is essential. Platforms that maintain a mobile experience nearly on par with the desktop experience consistently stand out in reviews for usability outside the office.

#### **What is the most reliable call tracking system for customer support teams?**

Customer support teams often value reliability and clarity above all else. The most reliable systems for support combine consistent call routing, clear call logs, robust reporting on abandoned/missed calls, and easy access to recordings. Reliability also means uptime and low data latency, so support leaders know how many calls are coming in, which team answered them, and what the outcomes were in near real time. In reviews, platforms that minimize dropped or misattributed calls and make daily monitoring straightforward tend to rise to the top.

#### **Which call tracking software is best for marketing firms?**

Marketing firms and agencies usually need tools that can handle multiple clients, campaign-level reporting, and flexible number pools without a lot of manual effort. The best options for firms also include clear dashboards that can be shared with clients, API access or integrations for client reporting stacks, and easy setup for new campaigns. Agencies often prioritize platforms that scale with their client base and make it simple to spin up tracking for new engagements.

#### **What software do most call centers use?**

Most larger call centers use [contact center platforms](https://www.g2.com/categories/contact-center) or [VoIP systems](https://www.g2.com/categories/voip-providers) for their core call handling (e.g., routing, ACD, IVR), but they often layer inbound call tracking tools on top when marketing attribution, analytics, and source-level reporting are needed. In other words, the primary call system might handle the call itself, while dedicated inbound call tracking software connects that call back to digital campaigns, keywords, and sources, filling a gap that traditional PBX or contact center systems weren’t built to close.

#### **Why use inbound call tracking platforms instead of standard phone systems?**

Standard phone systems inform you that a call occurred, who answered it, and possibly its duration. Inbound call tracking platforms go much further: they connect the call back to an exact marketing source, show which campaigns generate the highest-value calls, provide call recordings/analysis, and tie outcomes back to sales or support KPIs. This visibility turns phone calls into actionable business intelligence rather than just another line item in a phone bill.

### Sources

1. [G2 Scoring Methodologies](https://documentation.g2.com/docs/research-scoring-methodologies?_gl=1*5vlk6s*_gcl_au*MTAwMzU5MzUxLjE3NjM0MTg0NzYuNjY0NTIxMTY0LjE3NjQ2MTc0NzcuMTc2NDYxNzQ3Nw..*_ga*NzY1MDU0NjE3LjE3NjM0NzQ3ODM.*_ga_MFZ5NDXZ5F*czE3NjYwODk1MTMkbzY3JGcxJHQxNzY2MDkyMjQyJGo1NyRsMCRoMA..)
2. [G2 Market Presence Score Overview](https://www.g2.com/reports)

**Researched By:** [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh?_gl=1*1ltwfku*_gcl_au*MTAwMzU5MzUxLjE3NjM0MTg0NzYuMTYzNzM5MTY0OS4xNzY2MTcwMjM2LjE3NjYxNzAyMzY.*_ga*NzY1MDU0NjE3LjE3NjM0NzQ3ODM.*_ga_MFZ5NDXZ5F*czE3Njc3Mjg3MTAkbzc4JGcxJHQxNzY3NzI5MTQ3JGo1OSRsMCRoMA..)

**Last updated on:** December 18, 2025