# Best Headless CMS Software *By [Neeraja Prakash](https://research.g2.com/insights/author/neeraja-prakash)* A headless CMS is a back-end-only content management system that decouples content storage from front-end delivery, storing content in the cloud and serving it via API to any front-end framework or platform, enabling businesses to deliver content beyond websites and apps to channels such as smartwatches and virtual reality headsets. ### Core Capabilities of Headless CMS Software To qualify for inclusion in the [Headless CMS](https://learn.g2.com/best-headless-cms) category, a product must: - Offer content modeling - Allow for the creation, reading, updating, and deleting of content - Facilitate content production workflows - Organize content in a cloud-based repository - Give businesses the opportunity to repurpose content across multiple channels ### Common Use Cases for Headless CMS Software Development teams and digital marketers use headless CMS platforms to manage and distribute content flexibly across any channel or device. Common use cases include: - Delivering content simultaneously to websites, mobile apps, and emerging platforms via API - Enabling developers to use their preferred front-end frameworks while centralizing content management - Supporting multilingual content delivery by translating and distributing content across global markets ### How Headless CMS Software Differs from Other Tools Unlike [web content management software](https://www.g2.com/categories/web-content-management), a headless CMS removes the front-end delivery layer entirely, giving developers full freedom over presentation. It also differs from business content management software (BCM), where an API allows content to be published on any platform while BCM's open-source nature enables multi-location collaborative editing. A headless CMS should integrate with [WYSIWYG editors](https://www.g2.com/categories/wysiwyg-editors) to provide content authors with a familiar editing experience. ### Insights from G2 on Headless CMS Software Based on category trends on G2, API flexibility and omnichannel content delivery stand out as standout capabilities. Faster front-end iteration and reduced content delivery complexity stand out as primary benefits of adoption. ## Top Headless CMS Software at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [Storyblok](https://www.g2.com/products/storyblok/reviews) | 4.5/5.0 (578 reviews) | Visual content editing with component reusability | "[Storyblok stands out in a crowded CMS landscape](https://www.g2.com/survey_responses/storyblok-review-12563261)" | | 2 | [Sanity](https://www.g2.com/products/sanity/reviews) | 4.7/5.0 (902 reviews) | Developer-customized CMS with React-based Studio | "[The CMS that finally made a government website feel modern](https://www.g2.com/survey_responses/sanity-review-12483460)" | | 3 | [Contentstack](https://www.g2.com/products/contentstack/reviews) | 4.3/5.0 (331 reviews) | Multi-locale content reuse with modular components | "[Collaborative Power with Room for UI Improvement](https://www.g2.com/survey_responses/contentstack-review-13062049)" | | 4 | [Hygraph](https://www.g2.com/products/hygraph/reviews) | 4.4/5.0 (729 reviews) | GraphQL-native content modeling with developer-first flexibility | "[Great CMS but can get even better](https://www.g2.com/survey_responses/hygraph-review-8914469)" | | 5 | [Umbraco](https://www.g2.com/products/umbraco/reviews) | 4.5/5.0 (968 reviews) | .NET-native headless content with editor-friendly authoring | "[A Flexible CMS That Scales with Business Needs](https://www.g2.com/survey_responses/umbraco-review-10731071)" | | 6 | [Prismic](https://www.g2.com/products/prismic/reviews) | 4.3/5.0 (361 reviews) | Component-driven content with Next.js integration | "[Great tool for managing a website and easily editing it and adding new pages](https://www.g2.com/survey_responses/prismic-review-11794387)" | | 7 | [Contentful](https://www.g2.com/products/contentful/reviews) | 4.3/5.0 (311 reviews) | Modular content delivery across web and mobile | "[User-Friendly, MACH-Aligned CMS That Works Great for Marketers and Developers](https://www.g2.com/survey_responses/contentful-review-12804527)" | | 8 | [Prepr CMS](https://www.g2.com/products/prepr-cms/reviews) | 4.4/5.0 (125 reviews) | Content personalization with built-in A/B testing | "[Easy Personalization and A/B Testing with an Intuitive UX](https://www.g2.com/survey_responses/prepr-cms-review-13072642)" | | 9 | [Kontent.ai](https://www.g2.com/products/kontent-ai/reviews) | 4.3/5.0 (174 reviews) | Omnichannel content delivery with modular reuse | "[Kontent.ai’s Clean, Intuitive UI Makes Content Creation Seamless](https://www.g2.com/survey_responses/kontent-ai-review-12597805)" | | 10 | [Optimizely Content Management System](https://www.g2.com/products/optimizely-content-management-system/reviews) | 4.0/5.0 (181 reviews) | .NET-native headless content with hybrid flexibility | "[User-Friendly CMS with Some Limitations](https://www.g2.com/survey_responses/optimizely-content-management-system-review-12573955)" | ## G2 Grid® for Headless CMS Software ![G2 Grid® for Headless CMS Software plotting products by satisfaction and market presence](https://www.g2.com/categories/headless-cms/grids.png?focus%5B%5D=54403&focus%5B%5D=54402&focus%5B%5D=6293&focus%5B%5D=54400&focus%5B%5D=1689&focus%5B%5D=21044&focus%5B%5D=4941&focus%5B%5D=138587) Highlighted products: Storyblok, Sanity, Contentstack, Hygraph, Umbraco, Prismic, Contentful, and Prepr CMS. Underlying data: [Grid® JSON](https://www.g2.com/categories/headless-cms/grids.json?focus%5B%5D=storyblok&focus%5B%5D=sanity&focus%5B%5D=contentstack&focus%5B%5D=hygraph&focus%5B%5D=umbraco&focus%5B%5D=prismic&focus%5B%5D=contentful&focus%5B%5D=prepr-cms) ## How Many Headless CMS Software Products Does G2 Track? **Total Products under this Category:** 110 ### Category Stats (Jul 2026) - **Average Rating**: 4.42/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: Magnolia (+2.94%) - Among all products in this category, Magnolia recorded the largest rating increase compared to last month *Last updated: July 14, 2026* ## How Does G2 Rank Headless CMS Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 9,200+ Authentic Reviews - 110+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Headless CMS Software Is Best for Your Use Case? - **Leader:** [Storyblok](https://www.g2.com/products/storyblok/reviews) - **Highest Performer:** [OneEntry](https://www.g2.com/products/oneentry/reviews) - **Easiest to Use:** [Umbraco](https://www.g2.com/products/umbraco/reviews) - **Top Trending:** [Sanity](https://www.g2.com/products/sanity/reviews) - **Best Free Software:** [Sanity](https://www.g2.com/products/sanity/reviews) --- **Sponsored** ### FortiGate-VM NGFW FortiGate-VM is a virtual firewall solution designed to help users secure their cloud environments and on-premises networks. As a next-generation firewall developed by Fortinet, FortiGate-VM integrates advanced security features with the flexibility of virtualization, making it suitable for deployment in various public and private cloud infrastructures. This solution is particularly beneficial for organizations looking to enhance their cybersecurity posture while leveraging the scalability and efficiency of cloud technologies. Targeted at enterprises and organizations of all sizes, FortiGate-VM is ideal for IT security teams that require robust protection against increasingly sophisticated cyber threats. Its deployment across diverse environments allows businesses to maintain consistent security policies and practices, regardless of whether their infrastructure is on-premises, in the cloud, or a hybrid of both. Specific use cases include protecting sensitive data in cloud applications, securing remote access for employees, SD-WAN, and ensuring compliance with industry regulations. One of the key features of FortiGate-VM is its AI-powered threat intelligence. FortiGuard utilizes machine learning algorithms to analyze vast amounts of data, enabling the identification of emerging threats in real time. This proactive approach to threat detection ensures that organizations can respond swiftly to potential vulnerabilities before they can be exploited. Additionally, the behavioral analysis capabilities of FortiGate-VM allow for the identification of anomalous activities, further enhancing its ability to mitigate risks associated with cyberattacks. FortiGate-VM stands out in the virtual firewall category due to its seamless integration with existing Fortinet security solutions, providing a comprehensive security architecture. The solution offers advanced features such as intrusion prevention, web filtering, and application control, all of which contribute to a multi-layered defense strategy. Furthermore, its scalability allows organizations to easily adjust their security resources in response to changing business needs, ensuring that they remain protected as they grow. FortiGate-VM delivers unmatched security and value, making it a vital component for organizations seeking to fortify their defenses against the evolving landscape of cyber threats. Its combination of advanced threat protection, AI-driven insights, and flexible deployment options positions it as a critical tool for maintaining a secure and resilient network environment. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1205&secure%5Bchosen_at%5D=2026-07-14T15%3A41%3A38Z&secure%5Bdisplayable_resource_id%5D=73&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=40399&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=40399&secure%5Bresource_id%5D=1205&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fheadless-cms%3Fselected_view%3Dgrid%26utf8%3D%25E2%259C%2593&secure%5Btoken%5D=fcc4bbe485e898ef84fe6d19df9c856b850791be64ad8c69992c219ce431c77a&secure%5Burl%5D=https%3A%2F%2Fvm.fortigate.com%2F%3Futm_source%3Dg2%26utm_medium%3Dcpc%26utm_id%3Ddirect-publisher&secure%5Burl_type%5D=custom_url) --- ## What Are the Top-Rated Headless CMS Software Products in 2026? ### 1. [Storyblok](https://www.g2.com/products/storyblok/reviews) Storyblok is a headless CMS that enables marketers and developers to create with joy and succeed in the AI-driven content era. It empowers you to deliver structured and consistent content everywhere: websites, apps, AI search, and beyond. Legendary brands like Virgin Media O2, Oatly, and TomTom use Storyblok to make a bigger, faster market impact. It’s Joyful Headless™, and it changes everything. **Average Rating:** 4.5/5.0 **Total Reviews:** 578 **How Do G2 Users Rate Storyblok?** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10) - **Content Performance:** 8.2/10 (Category avg: 8.5/10) - **AR/VR Capability:** 6.0/10 (Category avg: 6.8/10) - **Form Builder:** 7.3/10 (Category avg: 7.9/10) **Who Is the Company Behind Storyblok?** - **Seller:** [Storyblok](https://www.g2.com/sellers/storyblok) - **Company Website:** https://www.storyblok.com - **Year Founded:** 2017 - **HQ Location:** Linz, Oberösterreich - **Twitter:** @storyblok (9,265 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/17989065/ (318 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Software Engineer, Frontend Developer - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 56% Small-Business, 29% Mid-Market #### What Are Storyblok's Pros and Cons? **Pros:** - Ease of Use (111 reviews) - Intuitive (71 reviews) - Content Management (69 reviews) - Features (60 reviews) - Easy Setup (48 reviews) **Cons:** - Learning Curve (37 reviews) - Expensive (22 reviews) - Missing Features (19 reviews) - Lack of Features (18 reviews) - Pricing Issues (18 reviews) ### What Do G2 Reviewers Say About Storyblok? *AI-generated summary from verified user reviews* **Pros:** - Users find Storyblok's **ease of use** impressive, appreciating the intuitive visual editor and drag-and-drop functionality. - Users find Storyblok's interface to be **intuitive** , making project management simple and enjoyable across various platforms. - Users love the **visual editor with live preview** , which enhances content creation and quality through easy customization. - Users love the **real-time visual editor** of Storyblok, enhancing workflow efficiency and content management effortlessly. - Users appreciate the **easy setup** of Storyblok, making it simple to integrate and manage their projects. **Cons:** - Users find the **learning curve steep** at first, making initial navigation and understanding of features challenging. - Users find the **pricing increasingly expensive** , making it hard to justify, especially for lower-tier options. - Users feel the need for **missing features** like additional blocks and repeaters, limiting their design flexibility. - Users feel the **lack of features** in Storyblok limits design options and complicates content creation processes. - Users struggle with **pricing issues** as the jump in costs from tiers is challenging for smaller companies. #### What Are Recent G2 Reviews of Storyblok? **"[Indispensable for User-Friendly Content Creation](https://www.g2.com/survey_responses/storyblok-review-8078225)"** **Rating:** 4.5/5.0 stars *— Verified User in Information Technology and Services* [Read full review](https://www.g2.com/survey_responses/storyblok-review-8078225) --- **"[Storyblok stands out in a crowded CMS landscape](https://www.g2.com/survey_responses/storyblok-review-12563261)"** **Rating:** 5.0/5.0 stars *— Danielle v.* [Read full review](https://www.g2.com/survey_responses/storyblok-review-12563261) --- #### What Are G2 Users Discussing About Storyblok? - [What is Storyblok used for?](https://www.g2.com/discussions/what-is-storyblok-used-for) - 2 comments ### 2. [Sanity](https://www.g2.com/products/sanity/reviews) The Content Operating System—a fully customizable all-code backend for content-driven websites and apps. Power all your content operations from a single platform with a feature-rich content workspace, interactive visual editing, serverless functions, AI agent, and the database optimized for content. Learn more: https://www.sanity.io/ Try it out: https://www.sanity.io/get-started Join the community: https://snty.link/community Get work-ready: https://www.sanity.io/learn Questions? hello@sanity.io **Average Rating:** 4.7/5.0 **Total Reviews:** 902 **How Do G2 Users Rate Sanity?** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10) - **Content Performance:** 8.2/10 (Category avg: 8.5/10) - **AR/VR Capability:** 5.7/10 (Category avg: 6.8/10) - **Form Builder:** 7.3/10 (Category avg: 7.9/10) **Who Is the Company Behind Sanity?** - **Seller:** [Sanity.io](https://www.g2.com/sellers/sanity-io) - **Company Website:** https://www.sanity.io - **Year Founded:** 2018 - **HQ Location:** San Francisco, California - **Twitter:** @sanity_io (15,030 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/18400536/ (301 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Software Engineer, Web Developer - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 73% Small-Business, 18% Mid-Market #### What Are Sanity's Pros and Cons? **Pros:** - Customizability (93 reviews) - Features (85 reviews) - Flexibility (84 reviews) - Ease of Use (81 reviews) - Customization (76 reviews) **Cons:** - Learning Curve (66 reviews) - Learning Difficulty (32 reviews) - Poor Documentation (26 reviews) - Lack of Tutorials (21 reviews) - Missing Features (20 reviews) ### What Do G2 Reviewers Say About Sanity? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **customizability** of Sanity, enabling tailored content management experiences that meet diverse project needs. - Users appreciate the **versatile features** of Sanity, enabling smooth workflows and tailored content experiences across various platforms. - Users value the **flexibility** of Sanity, enabling seamless management of diverse structured data for various projects. - Users find Sanity incredibly easy to use, enjoying the **flexibility and customizable experience** for their content management needs. - Users appreciate the **customization options** in Sanity, allowing tailored solutions for diverse structured data needs. **Cons:** - Users note the **steep learning curve** of Sanity, citing challenges in initial setup and lack of beginner-friendly resources. - Users find the **learning difficulty** of Sanity challenging due to the steep setup and trial-and-error process. - Users report **poor documentation** , struggling to find advanced features and facing inconsistencies with custom validations. - Users struggle with the **lack of tutorials** , making it difficult to utilize GROQ efficiently in their projects. - Users notice **missing core features** in Sanity, leading to glitches and complicated processes during document management. #### What Are Recent G2 Reviews of Sanity? **"[Fast, Easy Landing Pages—Design, Launch, and Edit in Minutes](https://www.g2.com/survey_responses/sanity-review-12757511)"** **Rating:** 5.0/5.0 stars *— Noga M.* [Read full review](https://www.g2.com/survey_responses/sanity-review-12757511) --- **"[The CMS that finally made a government website feel modern](https://www.g2.com/survey_responses/sanity-review-12483460)"** **Rating:** 5.0/5.0 stars *— Samet D.* [Read full review](https://www.g2.com/survey_responses/sanity-review-12483460) --- #### What Are G2 Users Discussing About Sanity? - [What is sanity framework?](https://www.g2.com/discussions/what-is-sanity-framework) - [What is sanity IO used for?](https://www.g2.com/discussions/what-is-sanity-io-used-for) - 4 comments - [What is sanity software?](https://www.g2.com/discussions/what-is-sanity-software) - 3 comments - [What are the features of sanity testing?](https://www.g2.com/discussions/what-are-the-features-of-sanity-testing) - 1 comment ### 3. [Contentstack](https://www.g2.com/products/contentstack/reviews) Contentstack is redefining how modern digital experiences are built and managed. As the pioneer of the Agentic Experience Platform (AXP), Contentstack brings together structured content and brand governance (Content Cloud), real-time customer data, omnichannel personalization (Data Cloud) and autonomous AI orchestration (Agent OS) into one unified system. While many organizations adopted headless CMS or standalone AI tools expecting transformation, they often found themselves managing disconnected systems and manual workflows. Contentstack helps enterprises move beyond that complexity by connecting content, data and AI in a way that makes digital experiences faster to launch, easier to manage and more adaptive in real time. Leading brands including Steve Madden, LG Electronics, Subaru of America, Dolce & Gabbana, 1-800-Flowers, Decathlon, and Caesars Entertainment rely on Contentstack to reduce operational friction and deliver personalized, scalable digital experiences with confidence. The company is known for its customer-first culture and commitment to the communities it serves through the Contentstack Cares program. Learn more at https://www.contentstack.com. **Average Rating:** 4.3/5.0 **Total Reviews:** 331 **How Do G2 Users Rate Contentstack?** - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.0/10) - **Content Performance:** 7.7/10 (Category avg: 8.5/10) - **AR/VR Capability:** 5.8/10 (Category avg: 6.8/10) - **Form Builder:** 6.9/10 (Category avg: 7.9/10) **Who Is the Company Behind Contentstack?** - **Seller:** [Contentstack](https://www.g2.com/sellers/contentstack-0aa0d25e-6949-4e56-897b-9403491128f0) - **Company Website:** https://www.contentstack.com - **Year Founded:** 2018 - **HQ Location:** Austin, TX - **Twitter:** @Contentstack (2,395 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/18395537/ (655 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Software Engineer, Product Manager - **Top Industries:** Retail, Computer Software - **Company Size:** 43% Mid-Market, 37% Enterprise #### What Are Contentstack's Pros and Cons? **Pros:** - Ease of Use (54 reviews) - Content Management (45 reviews) - Intuitive (34 reviews) - Flexibility (29 reviews) - Features (25 reviews) **Cons:** - Content Management (22 reviews) - Limited Features (15 reviews) - Limited Customization (13 reviews) - Editing Difficulties (12 reviews) - Editing Issues (12 reviews) ### What Do G2 Reviewers Say About Contentstack? *AI-generated summary from verified user reviews* **Pros:** - Users find Contentstack **incredibly user-friendly** , allowing easy management and onboarding for non-technical teams. - Users praise the **intuitive user interface** of Contentstack, which simplifies onboarding and enhances content management efficiency. - Users love the **intuitive interface** of Contentstack, making it easy to navigate and work efficiently without prior technical expertise. - Users value the **flexibility** of Contentstack, enabling efficient content management and seamless integration across platforms. - Users value Contentstack for its **flexible, modular content modeling** , enabling efficient, consistent delivery across multiple channels. **Cons:** - Users experience **management challenges** with future updates, previews, and a buggy search feature in Contentstack. - Users find that **Contentstack's features are limited** , particularly regarding usability and flexibility in customization. - Users find **limited customization** options in Contentstack, causing difficulties in implementing advanced layouts and features. - Users face **editing difficulties** due to cumbersome asset handling and formatting issues, hindering efficient content management. - Users experience **editing issues** that require repetitive actions and lead to frustration with formatting and link management. #### What Are Recent G2 Reviews of Contentstack? **"[Collaborative Power with Room for UI Improvement](https://www.g2.com/survey_responses/contentstack-review-13062049)"** **Rating:** 5.0/5.0 stars *— Raman S.* [Read full review](https://www.g2.com/survey_responses/contentstack-review-13062049) --- **"[Powerful Headless CMS for Modern Digital Experiences](https://www.g2.com/survey_responses/contentstack-review-12999989)"** **Rating:** 5.0/5.0 stars *— Ganapathi E.* [Read full review](https://www.g2.com/survey_responses/contentstack-review-12999989) --- #### What Are G2 Users Discussing About Contentstack? - [What do you like most about Contentstack for content management, and what improvements could be made?](https://www.g2.com/discussions/what-do-you-like-most-about-contentstack-for-content-management-and-what-improvements-could-be-made) - 2 comments - [Who owns Contentstack?](https://www.g2.com/discussions/who-owns-contentstack) - 1 comment - [How do I use Contentstack?](https://www.g2.com/discussions/how-do-i-use-contentstack) - 1 comment - [What is Contentstack?](https://www.g2.com/discussions/what-is-contentstack) - 1 comment - [Is Contentstack a CMS?](https://www.g2.com/discussions/is-contentstack-a-cms) - 1 comment ### 4. [Hygraph](https://www.g2.com/products/hygraph/reviews) Whatever you imagine – whether it’s a global news platform, an ecommerce experience, a learning app, a content hub, or something entirely unique – you can build it with Hygraph. Hygraph is the leading headless CMS for enterprises building content-rich websites, apps, and digital products. It gives teams the tools to create, manage, and deliver structured content anywhere – across web, mobile, or any other platform. With a powerful GraphQL API, flexible content modeling, and fine-grained permissions, both developers and content teams can move faster and work better together. Hygraph is built to handle complex content needs while staying easy to use, so your team can focus on delivering great digital experiences. **Average Rating:** 4.4/5.0 **Total Reviews:** 729 **How Do G2 Users Rate Hygraph?** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10) - **Content Performance:** 8.3/10 (Category avg: 8.5/10) - **AR/VR Capability:** 6.3/10 (Category avg: 6.8/10) - **Form Builder:** 7.5/10 (Category avg: 7.9/10) **Who Is the Company Behind Hygraph?** - **Seller:** [Hygraph](https://www.g2.com/sellers/hygraph) - **Company Website:** https://hygraph.com/ - **Year Founded:** 2017 - **HQ Location:** Berlin - **Twitter:** @hygraph (5,094 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/18152461/ (65 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Software Engineer, Web Developer - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 64% Small-Business, 29% Mid-Market #### What Are Hygraph's Pros and Cons? **Pros:** - Ease of Use (133 reviews) - Content Management (91 reviews) - API Integration (82 reviews) - Integrations (73 reviews) - Flexibility (72 reviews) **Cons:** - Learning Curve (86 reviews) - Learning Difficulty (42 reviews) - Expensive (37 reviews) - Difficult Usability (36 reviews) - Pricing Issues (32 reviews) ### What Do G2 Reviewers Say About Hygraph? *AI-generated summary from verified user reviews* **Pros:** - Users find the **ease of use** in Hygraph's UI enhances their content organization and schema definition experience. - Users admire the **flexible and intuitive content management system** of Hygraph, enhancing their overall experience. - Users praise the **fast API integration** of Hygraph, enhancing workflows and automating processes seamlessly for teams. - Users praise Hygraph for its **seamless integration capabilities** , enhancing productivity and making workflows more efficient. - Users value the **flexibility** of Hygraph, enhancing their ability to efficiently manage and query content. **Cons:** - Users face a significant **learning curve** with Hygraph, especially those new to CMS or without technical backgrounds. - Users find the **learning difficulty** of Hygraph challenging for non-technical users, complicating content management and API development. - Users find Hygraph **expensive** , especially for smaller teams needing advanced features in tight budget scenarios. - Users find Hygraph's **difficult usability** challenging, especially for non-technical users needing developer support. - Users find **pricing issues** problematic, as higher tiers become costly for scaling projects and smaller teams. #### What Are Recent G2 Reviews of Hygraph? **"[Great CMS but can get even better](https://www.g2.com/survey_responses/hygraph-review-8914469)"** **Rating:** 4.0/5.0 stars *— Veronica G.* [Read full review](https://www.g2.com/survey_responses/hygraph-review-8914469) --- **"[Fast, Familiar CMS Editor with Useful AI and Amazing Hygraph Support](https://www.g2.com/survey_responses/hygraph-review-12998721)"** **Rating:** 4.0/5.0 stars *— Becky L.* [Read full review](https://www.g2.com/survey_responses/hygraph-review-12998721) --- ### 5. [Umbraco](https://www.g2.com/products/umbraco/reviews) Umbraco is a leading open-source .NET Core CMS with over 700,000 active installs worldwide and a vibrant community of over 220,000 members. Since its inception on February 16, 2005, Umbraco has remained an open-source project backed by a dedicated commercial company. At Umbraco, we pride ourselves on staying at the forefront of technology. Our alignment with Microsoft’s .NET release schedule ensures that Umbraco is always up-to-date with the latest .NET version. Umbraco CMS offers unparalleled flexibility, giving you full control over your website and its features. Beyond the core CMS, we provide two unique products to cater to your specific needs: Umbraco Cloud: The ideal environment for your Umbraco projects, featuring Azure Cloud hosting, automated upgrades, and streamlined workflows to maximize your productivity and project potential. Umbraco Heartcore: Our headless CMS option, equipped with fully managed APIs, GraphQL support, CDN capabilities, and more, providing a robust solution for omnichannel content delivery. Why choose Umbraco? Developers appreciate Umbraco for its flexibility and scalability. It integrates seamlessly with your code, allowing you to create a website that looks, feels, and operates exactly as you envision. With open-source code and APIs, Umbraco is easily extendable and adaptable to meet diverse requirements. For content editors and marketers, Umbraco delivers an exceptional editing experience. Our CMS includes intuitive features and workflows designed to enhance content creation and management. If you have specific needs, Umbraco’s backend can be customized by developers to fit perfectly. Our mission is to provide a platform that empowers you to manage your projects your way. By keeping our system open and adaptable, we ensure that Umbraco remains relevant and efficient for a wide range of project requirements. **Average Rating:** 4.5/5.0 **Total Reviews:** 968 **How Do G2 Users Rate Umbraco?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10) - **Content Performance:** 8.0/10 (Category avg: 8.5/10) - **AR/VR Capability:** 6.5/10 (Category avg: 6.8/10) - **Form Builder:** 8.1/10 (Category avg: 7.9/10) **Who Is the Company Behind Umbraco?** - **Seller:** [Umbraco](https://www.g2.com/sellers/umbraco) - **Company Website:** https://umbraco.com - **Year Founded:** 2005 - **HQ Location:** Odense - **Twitter:** @umbraco (3,526 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/804354/ (189 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Software Engineer, Developer - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 52% Small-Business, 35% Mid-Market #### What Are Umbraco's Pros and Cons? **Pros:** - Ease of Use (104 reviews) - Content Management (65 reviews) - Intuitive (53 reviews) - Features (48 reviews) - Customizability (41 reviews) **Cons:** - Learning Curve (25 reviews) - Limited Features (22 reviews) - Poor Usability Design (22 reviews) - Difficult Usability (19 reviews) - Editor Limitations (19 reviews) ### What Do G2 Reviewers Say About Umbraco? *AI-generated summary from verified user reviews* **Pros:** - Users find Umbraco's **ease of use** exceptional, making content updates and organization a simple task. - Users appreciate the **simplicity and speed** of Umbraco for content management, making tasks easy and efficient. - Users value the **intuitive interface** of Umbraco, making content management easy and accessible for all skill levels. - Users appreciate the **flexibility and extensibility** of Umbraco, adapting perfectly to various project needs and enhancing functionality. - Users value Umbraco's **flexibility and customization** , making it adaptable for diverse project requirements and efficient development. **Cons:** - Users find the **learning curve challenging** , especially beginners, as it requires more technical knowledge than other CMS options. - Users express frustration with Umbraco's **limited features** , feeling it lacks modern functionality and customization options. - Users find **poor usability design** , with challenges in reordering pages and difficulty in setting formatting correctly. - Users struggle with **difficult usability** in Umbraco, particularly in account creation and managing document types efficiently. - Users find **editor limitations** in Umbraco frustrating, especially with cumbersome image uploads and inconsistent text formatting. #### What Are Recent G2 Reviews of Umbraco? **"[A Flexible CMS That Scales with Business Needs](https://www.g2.com/survey_responses/umbraco-review-10731071)"** **Rating:** 5.0/5.0 stars *— JERIN J.* [Read full review](https://www.g2.com/survey_responses/umbraco-review-10731071) --- **"[Flexible CMS with strong usability and reliable support](https://www.g2.com/survey_responses/umbraco-review-11829568)"** **Rating:** 5.0/5.0 stars *— Verified User in Information Technology and Services* [Read full review](https://www.g2.com/survey_responses/umbraco-review-11829568) --- #### What Are G2 Users Discussing About Umbraco? - [What is Umbraco used for?](https://www.g2.com/discussions/umbraco-what-is-umbraco-used-for) - 1 comment - [How much does umbraco cost?](https://www.g2.com/discussions/how-much-does-umbraco-cost) - 2 comments - [Is umbraco better than WordPress?](https://www.g2.com/discussions/is-umbraco-better-than-wordpress) - 2 comments - [Is umbraco any good?](https://www.g2.com/discussions/is-umbraco-any-good) - 2 comments - [What is umbraco used for?](https://www.g2.com/discussions/what-is-umbraco-used-for) - 1 comment ### 6. [Prismic](https://www.g2.com/products/prismic/reviews) Prismic is the agentic web platform where teams and AI agents turn strategy into quality on-brand pages, from a single campaign to a whole website. Its agents run specialized ABM, SEO, and GEO playbooks, producing hundreds of distinct pages from one starting point, each true to the brand, built to get found in AI search and convert, and the team's to own and edit. Marketers can start with landing pages, and developers can bring a whole site over with their AI coding tools, all on one headless foundation the team owns. It's made for digital businesses where pages drive revenue and pipeline, and marketing can never ship them fast enough. **Average Rating:** 4.3/5.0 **Total Reviews:** 361 **How Do G2 Users Rate Prismic?** - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.0/10) - **Content Performance:** 7.9/10 (Category avg: 8.5/10) - **AR/VR Capability:** 5.2/10 (Category avg: 6.8/10) - **Form Builder:** 6.9/10 (Category avg: 7.9/10) **Who Is the Company Behind Prismic?** - **Seller:** [Prismic](https://www.g2.com/sellers/prismic) - **Company Website:** https://prismic.io - **Year Founded:** 2013 - **HQ Location:** Paris, FR - **Twitter:** @prismicio (13,961 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3338789/ (95 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Software Engineer, Web Developer - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 63% Small-Business, 29% Mid-Market #### What Are Prismic's Pros and Cons? **Pros:** - Ease of Use (39 reviews) - Intuitive (18 reviews) - Content Management (13 reviews) - Ease of Learning (12 reviews) - User Interface (12 reviews) **Cons:** - Limited Features (10 reviews) - Learning Curve (9 reviews) - Technical Expertise Required (5 reviews) - Complex Setup (4 reviews) - Limitations (4 reviews) ### What Do G2 Reviewers Say About Prismic? *AI-generated summary from verified user reviews* **Pros:** - Users find Prismic's **ease of use** exceptional, thanks to customizable options and helpful tutorials for beginners. - Users find Prismic's **intuitive interface** easy to navigate, streamlining content updates for everyone, including non-technical users. - Users enjoy the **intuitive content management** of Prismic, enabling effortless creation of pages and blog posts. - Users find Prismic's interface **intuitive and easy to learn** , allowing for quick content updates without technical skills. - Users praise the **intuitive and straightforward interface** of Prismic, making content management fast and easy for everyone. **Cons:** - Users feel **limited by the features** of Prismic, needing to improvise on landing page designs and functionality. - Users find the **learning curve challenging** , especially in understanding features like slices and custom types initially. - Users find that **technical expertise is required** for effective integration and use of Prismic, complicating the experience. - Users find the **complex setup** of Prismic challenging, particularly with GSAP and dependent fields integration. - Users face **significant limitations** with Prismic, including scalability issues, high costs, and lack of customization options. #### What Are Recent G2 Reviews of Prismic? **"[Slices + Next.js Components Make Development Effortless](https://www.g2.com/survey_responses/prismic-review-12247956)"** **Rating:** 5.0/5.0 stars *— Orhan B.* [Read full review](https://www.g2.com/survey_responses/prismic-review-12247956) --- **"[Great tool for managing a website and easily editing it and adding new pages](https://www.g2.com/survey_responses/prismic-review-11794387)"** **Rating:** 4.0/5.0 stars *— Aly A.* [Read full review](https://www.g2.com/survey_responses/prismic-review-11794387) --- #### What Are G2 Users Discussing About Prismic? - [Is Prismic open source?](https://www.g2.com/discussions/prismic-io-is-prismic-open-source-e84e4f4f-6db0-4a9f-924c-466b8595a354) - 2 comments - [Is Prismic open source?](https://www.g2.com/discussions/prismic-io-is-prismic-open-source-d94b4c99-ee43-40cd-ba10-aaf08a1ba5f1) - 1 comment - [Is Prismic open source?](https://www.g2.com/discussions/prismic-io-is-prismic-open-source) - 1 comment - [Is Prismic open source?](https://www.g2.com/discussions/is-prismic-open-source) - [Who uses Prismic?](https://www.g2.com/discussions/prismic-io-who-uses-prismic) - 2 comments ### 7. [Contentful](https://www.g2.com/products/contentful/reviews) Contentful is a digital experience platform (DXP) designed for marketers, developers, and digital teams who need to build, personalize, and deliver impactful experiences across every channel—quickly and at scale. By combining its headless CMS with native, contextual AI, Contentful enables rapid creation, seamless management, and consistent omnichannel delivery of on-brand, data-driven content. Contentful empowers teams to adapt, reuse, personalize, and publish modular content and design components without reliance on developers, enabling rapid iteration and real-time targeting, experimentation, and optimization at the component level. Complemented by a robust ecosystem, and built on an infinitely-extensible, API-first platform, Contentful gives teams the freedom to easily build or deploy new experiences and integrations quickly to meet the ever-evolving needs of their brand. Trusted by global market leaders, Contentful is engineered for enterprise reliability, extensibility, and future-proof growth—helping organizations maximize ROI and outperform in today’s competitive digital landscape. **Average Rating:** 4.3/5.0 **Total Reviews:** 311 **How Do G2 Users Rate Contentful?** - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.0/10) - **Content Performance:** 7.9/10 (Category avg: 8.5/10) - **AR/VR Capability:** 7.6/10 (Category avg: 6.8/10) - **Form Builder:** 7.8/10 (Category avg: 7.9/10) **Who Is the Company Behind Contentful?** - **Seller:** [Contentful](https://www.g2.com/sellers/contentful) - **Company Website:** https://www.contentful.com - **Year Founded:** 2013 - **HQ Location:** Berlin - **Twitter:** @contentful (31,822 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2562699/ (1,043 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Software Engineer, CTO - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 39% Mid-Market, 33% Small-Business #### What Are Contentful's Pros and Cons? **Pros:** - Ease of Use (14 reviews) - Content Management (10 reviews) - Ease of Creation (8 reviews) - Easy Creation (8 reviews) - Features (8 reviews) **Cons:** - Expensive (6 reviews) - Complexity (5 reviews) - Learning Curve (5 reviews) - Limited Features (5 reviews) - Steep Learning Curve (5 reviews) ### What Do G2 Reviewers Say About Contentful? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Contentful, enabling quick updates and efficient content management across platforms. - Users appreciate the **flexibility of Contentful** , enabling seamless content management across multiple websites and apps. - Users appreciate the **ease of creation** with Contentful, finding it intuitive and efficient for managing content updates. - Users find **easy creation** on Contentful ideal for managing dynamic and engaging content across various channels. - Users appreciate the **flexibility and ease of use** of Contentful, enabling dynamic updates and seamless integration. **Cons:** - Users find Contentful **expensive** , particularly affecting small teams and those just starting due to high costs. - Users find Contentful's **complexity** challenging due to high costs and a steep learning curve for non-technical users. - Users find the **learning curve steep** , especially for non-technical users and beginners during initial setup. - Users express frustration over **limited features** , particularly with uploads, environment management, and visual authoring capabilities. - Users find the **steep learning curve** challenging, particularly for non-technical users and during initial setup. #### What Are Recent G2 Reviews of Contentful? **"[User-Friendly, MACH-Aligned CMS That Works Great for Marketers and Developers](https://www.g2.com/survey_responses/contentful-review-12804527)"** **Rating:** 4.0/5.0 stars *— Brian R.* [Read full review](https://www.g2.com/survey_responses/contentful-review-12804527) --- **"[API-First, Flexible Content Modelling with Outstanding Professional Services](https://www.g2.com/survey_responses/contentful-review-12845193)"** **Rating:** 5.0/5.0 stars *— Verified User in Retail* [Read full review](https://www.g2.com/survey_responses/contentful-review-12845193) --- #### What Are G2 Users Discussing About Contentful? - [What is Contentful used for?](https://www.g2.com/discussions/contentful-what-is-contentful-used-for) - [What is Contentful API?](https://www.g2.com/discussions/what-is-contentful-api) - [Is Contentful a headless CMS?](https://www.g2.com/discussions/is-contentful-a-headless-cms) - 1 comment - [Is Contentful a CMS?](https://www.g2.com/discussions/is-contentful-a-cms) - 1 comment - [What is Contentful used for?](https://www.g2.com/discussions/what-is-contentful-used-for) - 1 comment ### 8. [Prepr CMS](https://www.g2.com/products/prepr-cms/reviews) Prepr CMS: The headless CMS for lead-gen and commerce. Prepr CMS is a headless content management system for teams that need their website to capture and convert leads, not just publish pages. It combines structured content with built-in personalization and A/B testing, so marketers can ship changes fast and see what works. Most teams run into the same problems: - Websites show the same content to everyone and underperform. - Simple changes require developer time and slow release cycles. - Web and CRM data live in different systems, making personalization hard. Prepr CMS solves these by connecting content, data, and delivery in one place: - Personalization built in — tailor content by behavior, campaign source, or segment. - Visual editing — build and adjust pages without developer handoffs. - A/B testing — validate headlines, layouts, and offers with clear results. - Integrated data layer — track content performance and tie it to leads and pipeline. - Default CRM integrations — use CRM fields for targeting, send buying signals back. Prepr CMS is designed for marketing and growth teams, content editors, and developers at B2B companies and digital organizations that run lead-gen campaigns. The platform supports multi-channel delivery (websites, apps, and other touchpoints) and scales with traffic and content volume. Primary use cases: - Improve conversion rates — test key pages and personalize for different visitor groups and audiences. - Generate better leads — capture behavior signals and sync qualified interest to the CRM. - Personalize buyer journeys — continue campaign context beyond the landing page. - Future-proof the marketing stack — flexible and scalable headless content model with clean APIs. - Manage multiple brands — share schemas and components for easy development and consistency while keeping access controlled. What this looks like in practice: - Personalization: Launch a campaign page, then tailor follow-up pages by source (e.g., LinkedIn vs. search), visitor behavior, firmographics, or buying stage. - A/B testing: Test and optimize messaging by adjusting proof points, offers, or CTAs for different audience segments. - Buying signals: Send events like "viewed pricing," "downloaded guide," or "visited integration page" directly to your CRM. - Zero code website updates: Let marketers ship copy and layout changes in minutes, without developer support. Prepr CMS provides the structure developers want and the control marketers need. The result is a site that adapts to visitors, learns from every interaction, and turns more traffic into qualified demand—without stitching together multiple tools. **Average Rating:** 4.4/5.0 **Total Reviews:** 125 **How Do G2 Users Rate Prepr CMS?** - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.0/10) - **Content Performance:** 8.4/10 (Category avg: 8.5/10) - **AR/VR Capability:** 5.0/10 (Category avg: 6.8/10) - **Form Builder:** 6.9/10 (Category avg: 7.9/10) **Who Is the Company Behind Prepr CMS?** - **Seller:** [Prepr](https://www.g2.com/sellers/prepr) - **Company Website:** https://prepr.io/ - **Year Founded:** 2016 - **HQ Location:** Utrecht, NL - **Twitter:** @preprcms (618 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/10002420 (23 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Developer - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 65% Small-Business, 26% Mid-Market #### What Are Prepr CMS's Pros and Cons? **Pros:** - Ease of Use (25 reviews) - Customer Support (19 reviews) - Intuitive (11 reviews) - User Interface (9 reviews) - Flexibility (8 reviews) **Cons:** - Limited Features (6 reviews) - Poor UI (6 reviews) - Learning Curve (5 reviews) - Preview Issues (4 reviews) - Poor Documentation (3 reviews) ### What Do G2 Reviewers Say About Prepr CMS? *AI-generated summary from verified user reviews* **Pros:** - Users find Prepr CMS to be **extremely easy to use** , appreciating the intuitive interface and responsive support. - Users praise the **responsive and friendly support team** of Prepr CMS, providing quick and effective assistance when needed. - Users praise Prepr CMS for its **intuitive user interface** , making navigation easy for everyone, including interns. - Users value the **user-friendly interface** of Prepr CMS, noting its intuitive setup and easy navigation for clients. - Users appreciate the **flexibility** of Prepr CMS, enabling both simple and complex setups with ease of use. **Cons:** - Users face **limited features** in Prepr CMS, such as lack of batch editing and insufficient visual previews. - Users find the **UI cumbersome** , as it takes up too much space and lacks customization options. - Users find the **learning curve** for advanced features in Prepr CMS challenging, particularly for newcomers to GraphQL. - Users experience **preview issues** in Prepr CMS that may disrupt configurations and hinder the editing process. - Users find the **documentation lacking** , making it challenging to solve specific issues and learn advanced functionalities. #### What Are Recent G2 Reviews of Prepr CMS? **"[Easy Personalization and A/B Testing with an Intuitive UX](https://www.g2.com/survey_responses/prepr-cms-review-13072642)"** **Rating:** 4.5/5.0 stars *— Yauhen Z.* [Read full review](https://www.g2.com/survey_responses/prepr-cms-review-13072642) --- **"[Prepr is easy to use and has all of the functionality we need](https://www.g2.com/survey_responses/prepr-cms-review-11505356)"** **Rating:** 5.0/5.0 stars *— Tom K.* [Read full review](https://www.g2.com/survey_responses/prepr-cms-review-11505356) --- #### What Are G2 Users Discussing About Prepr CMS? - [What is Prepr used for?](https://www.g2.com/discussions/what-is-prepr-used-for) - 1 comment, 1 upvote ### 9. [Kontent.ai](https://www.g2.com/products/kontent-ai/reviews) Kontent.ai is the world’s first Agentic CMS and the only platform that helps organizations intelligently operate content at scale. By embedding AI agents into content workflows, Kontent.ai empowers organizations to automate operations, enforce governance, and accelerate time to market, without adding headcount. Kontent.ai features two core AI capabilities. The AI Agent is activated through natural language prompts and can execute complex tasks such as launching large-scale campaigns, restructuring content in bulk, or supporting content migrations, reducing the need for developer involvement.  Expert Agents operate as always-on, fully customizable digital teammates. Once created by using a natural language prompt, they trigger automatically, eliminating manual steps and ensuring consistency across processes. They can support business specific use cases, from enforcing brand and compliance standards to content audits and localization. You can integrate them with your existing tech stack to extend automation beyond the CMS and coordinate actions across systems. Multiple agents can also be combined to work together, eliminating workflow steps in complex tasks and reducing operational complexity.  Kontent.ai Agentic CMS helps you: - Expand to new markets faster - Improve team productivity - Reduce compliance risk - Improve content performance With a demonstrated ROI of 320%, Kontent.ai customers, including WebMD Ignite, Elanco, Zurich Insurance, PPG, and Oxford University, see measurable improvements in content velocity, operational efficiency, and risk reduction. Kontent.ai is a Microsoft partner recognized by Gartner and Forrester. Learn more at kontent.ai.  **Average Rating:** 4.3/5.0 **Total Reviews:** 174 **How Do G2 Users Rate Kontent.ai?** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10) - **Content Performance:** 8.6/10 (Category avg: 8.5/10) - **AR/VR Capability:** 6.6/10 (Category avg: 6.8/10) - **Form Builder:** 7.3/10 (Category avg: 7.9/10) **Who Is the Company Behind Kontent.ai?** - **Seller:** [Kontent.ai](https://www.g2.com/sellers/kontent-ai-002cd013-3ff3-42c4-af22-40e7fe42fb3c) - **Company Website:** https://kontent.ai/ - **Year Founded:** 2015 - **HQ Location:** Brno - **Twitter:** @Kontent_ai (3,887 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/kontentai/ (133 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Developer - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 42% Mid-Market, 37% Small-Business #### What Are Kontent.ai's Pros and Cons? **Pros:** - Ease of Use (10 reviews) - Content Management (9 reviews) - Customer Support (8 reviews) - Easy Integrations (7 reviews) - Intuitive (7 reviews) **Cons:** - Learning Curve (4 reviews) - Limited Features (4 reviews) - Missing Features (4 reviews) - CMS Limitations (3 reviews) - Steep Learning Curve (3 reviews) ### What Do G2 Reviewers Say About Kontent.ai? *AI-generated summary from verified user reviews* **Pros:** - Users find Kontent.ai to be very **easy to use** , enhancing organization and accessibility for content management. - Users appreciate the **user-friendly content management** of Kontent.ai, enjoying its organization and flexibility for their needs. - Users praise the **helpful and responsive customer support** of Kontent.ai, enhancing their overall experience significantly. - Users praise the **easy integrations** of Kontent.ai, allowing smooth connectivity with websites and efficient content management. - Users find the **intuitive interface** of Kontent.ai enhances their content management experience significantly. **Cons:** - Users find the **learning curve steep** due to layout changes and the need to adapt to a powerful platform. - Users find the **limited features** of Kontent.ai restrict their customization and e-commerce capabilities. - Users note a **lack of essential features** in Kontent.ai, such as e-commerce tools and comprehensive role profiles. - Users find **CMS limitations** challenging, particularly with a lack of integrated tools and support for multilingual content. - Users find a **steep learning curve** for new employees, complicating onboarding with Kontent.ai's headless CMS system. #### What Are Recent G2 Reviews of Kontent.ai? **"[Kontent.ai’s Clean, Intuitive UI Makes Content Creation Seamless](https://www.g2.com/survey_responses/kontent-ai-review-12597805)"** **Rating:** 4.5/5.0 stars *— Kelli D.* [Read full review](https://www.g2.com/survey_responses/kontent-ai-review-12597805) --- **"[Efficient Content Management with Stellar Support](https://www.g2.com/survey_responses/kontent-ai-review-12594570)"** **Rating:** 5.0/5.0 stars *— Soujanya B.* [Read full review](https://www.g2.com/survey_responses/kontent-ai-review-12594570) --- #### What Are G2 Users Discussing About Kontent.ai? - [Who uses Kentico?](https://www.g2.com/discussions/who-uses-kentico) - [How much does kentico cost?](https://www.g2.com/discussions/how-much-does-kentico-cost) - [Is kentico open source?](https://www.g2.com/discussions/is-kentico-open-source) - 1 comment - [What is kontent?](https://www.g2.com/discussions/what-is-kontent) ### 10. [Optimizely Content Management System](https://www.g2.com/products/optimizely-content-management-system/reviews) Optimizely's Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. It’s the only CMS that supports the end-to-end content lifecycle, making it easy to deliver on-brand, high-impact digital experiences that 'wow' audiences. User-friendly tools let marketers build channel-specific experiences in a few clicks (no coding needed), creating, previewing and publishing directly from the Visual Builder while Optimizely's modern GraphQL service enables content delivery from anywhere, to anywhere, so you can meet customers where they are. Store and organize brand-approved content for easy reuse with Optimizely's fully-integrated DAM, and apply data-driven personalization with AI-guided insights to deliver consistent, on-brand content that's optimized for individuals, in real-time. **Average Rating:** 4.0/5.0 **Total Reviews:** 181 **How Do G2 Users Rate Optimizely Content Management System?** - **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 9.0/10) - **Content Performance:** 8.0/10 (Category avg: 8.5/10) - **AR/VR Capability:** 6.4/10 (Category avg: 6.8/10) - **Form Builder:** 7.9/10 (Category avg: 7.9/10) **Who Is the Company Behind Optimizely Content Management System?** - **Seller:** [Optimizely](https://www.g2.com/sellers/optimizely-a5a01825-75d4-4ab9-84c1-3a421d75af81) - **Company Website:** https://www.optimizely.com/ - **Year Founded:** 1994 - **HQ Location:** New York - **Twitter:** @Optimizely (28,791 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/optimizely/ (1,650 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 49% Mid-Market, 33% Enterprise #### What Are Optimizely Content Management System's Pros and Cons? **Pros:** - Features (16 reviews) - Flexibility (16 reviews) - Content Management (15 reviews) - Ease of Use (15 reviews) - Customizability (14 reviews) **Cons:** - Learning Curve (11 reviews) - Learning Difficulty (9 reviews) - Expensive (8 reviews) - Complexity (6 reviews) - Developer Challenges (5 reviews) ### What Do G2 Reviewers Say About Optimizely Content Management System? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use and comprehensive features** of Optimizely CMS, enhancing productivity for all skill levels. - Users appreciate the **flexibility** of Optimizely CMS, enabling extensive customization and seamless integration with various tools. - Users appreciate the **ease of use and customization** in Optimizely CMS, making web management simple and efficient. - Users value the **ease of use** in Optimizely, allowing for intuitive navigation and effortless content management. - Users appreciate the **extensive customizability** of Optimizely CMS, enhancing their flexibility and creative freedom in web management. **Cons:** - Users find the **steep learning curve** challenging, particularly those lacking experience in web development and design fundamentals. - Users find the **steep learning curve** challenging, particularly for newcomers and teams without technical expertise. - Users find the pricing **expensive** , which may limit accessibility for smaller organizations and complicate implementation. - Users find the **complexity** of Optimizely CMS challenging, particularly for those unfamiliar with web development or .NET. - Users find the **developer challenges** significant, including steep learning curves and delays in feature development. #### What Are Recent G2 Reviews of Optimizely Content Management System? **"[Software review and feedback for Optimizely Content Management System](https://www.g2.com/survey_responses/optimizely-content-management-system-review-11337881)"** **Rating:** 4.5/5.0 stars *— Ma. Clarizza F.* [Read full review](https://www.g2.com/survey_responses/optimizely-content-management-system-review-11337881) --- **"[User-Friendly CMS with Some Limitations](https://www.g2.com/survey_responses/optimizely-content-management-system-review-12573955)"** **Rating:** 4.0/5.0 stars *— Beatrice B.* [Read full review](https://www.g2.com/survey_responses/optimizely-content-management-system-review-12573955) --- #### What Are G2 Users Discussing About Optimizely Content Management System? - [What is Episerver DXC?](https://www.g2.com/discussions/what-is-episerver-dxc) - 1 comment - [Is Episerver open source?](https://www.g2.com/discussions/is-episerver-open-source) - 1 comment - [How much does Episerver cost?](https://www.g2.com/discussions/how-much-does-episerver-cost) - [Is Episerver a CMS?](https://www.g2.com/discussions/is-episerver-a-cms) - 1 comment ### 11. [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From retail to financial services, hospitality to gaming, businesses create experiences that drive higher growth and lasting loyalty. Bloomreach drives personalization for 1,400+ brands around the world, including American Eagle, Sonepar, and Pandora. The target audience for Bloomreach encompasses commerce businesses of all sizes that are looking to optimize customer interactions and drive sales growth. Its suite of products is particularly beneficial for marketers, content creators, and ecommerce managers who aim to improve customer engagement and conversion rates. Bloomreach is well-suited for brands operating across multiple channels, as it provides a cohesive strategy to connect with customers effectively. Use cases include personalized marketing campaigns, enhanced product discovery, streamlined content management, and AI-driven customer service, making it a versatile tool for various business needs. Key features of Bloomreach include its Engagement platform, which offers robust marketing automation capabilities that enable businesses to deliver personalized messages and offers based on customer behavior. The Discovery solution enhances the search experience on ecommerce sites, ensuring that customers can easily find products that match their interests. Additionally, the Content product functions as a headless content management system (CMS), allowing for flexible content delivery across various platforms. The Clarity tool, an AI-powered conversational shopping assistant, further enriches the customer experience by facilitating real-time interactions and support. The integration of Loomi, Bloomreach's AI for ecommerce, significantly amplifies the platform's capabilities by enabling rapid data processing and analysis. This results in new pathways for customers to engage with products, ultimately leading to increased profitability and accelerated business growth. Bloomreach is designed to simplify complex tasks, offering advanced customer journeys, social ad retargeting, omnichannel support, and AI-powered optimization. This comprehensive feature set provides a holistic view of the customer, optimizing experiences across all channels. The platform is also cost-effective and faster to deploy compared to competitors, reducing reliance on third-party solutions and lowering the total cost of ownership. With high ratings in customer reviews, Bloomreach is recognized for the quality of its user guides, support, and overall reliability, making it a valuable asset for businesses seeking to enhance their ecommerce strategies. **Average Rating:** 4.6/5.0 **Total Reviews:** 766 **How Do G2 Users Rate Bloomreach?** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10) - **Content Performance:** 8.2/10 (Category avg: 8.5/10) - **AR/VR Capability:** 7.1/10 (Category avg: 6.8/10) - **Form Builder:** 7.9/10 (Category avg: 7.9/10) **Who Is the Company Behind Bloomreach?** - **Seller:** [Bloomreach](https://www.g2.com/sellers/bloomreach) - **Company Website:** https://www.bloomreach.com - **Year Founded:** 2009 - **HQ Location:** Mountain View, CA - **Twitter:** @bloomreach_tm (10,400 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/bloomreach/ (1,140 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** CRM Manager, Marketing Manager - **Top Industries:** Retail, Marketing and Advertising - **Company Size:** 49% Mid-Market, 28% Small-Business #### What Are Bloomreach's Pros and Cons? **Pros:** - Ease of Use (211 reviews) - Features (182 reviews) - Helpful (148 reviews) - Customer Support (147 reviews) - Intuitive (116 reviews) **Cons:** - Learning Curve (145 reviews) - Limited Features (103 reviews) - Missing Features (95 reviews) - Learning Difficulty (87 reviews) - Difficult Learning (75 reviews) ### What Do G2 Reviewers Say About Bloomreach? *AI-generated summary from verified user reviews* **Pros:** - Users find Bloomreach's **ease of use** remarkable, enjoying its intuitive interface and fast processing capabilities. - Users find Bloomreach to have **powerful features and ease of use** , enhancing daily operations and marketing analyses. - Users find Bloomreach's **seamless integration and robust support** essential for streamlining customer targeting and data management. - Users commend the **outstanding support** from Bloomreach, noting responsiveness and professionalism in addressing all queries. - Users value the **intuitive interface** of Bloomreach, enhancing their ability to create effective marketing strategies effortlessly. **Cons:** - Users find the **steep learning curve** of Bloomreach frustrating, noting it lacks user-friendliness and intuitive navigation. - Users find **limited features** in Bloomreach, such as restrictions on searchable fields and downloading options, frustrating. - Users find **missing features** in Bloomreach, such as limited searchable fields and lack of direct SQL support, frustrating. - Users experience a **steep learning curve** with Bloomreach, requiring time and support to navigate its complexity. - Users find the **difficult learning curve** of Bloomreach challenging, requiring time and effort for effective onboarding. #### What Are Recent G2 Reviews of Bloomreach? **"[Bloomreach Makes Personalisation Easy with Powerful Segmentation and Automation](https://www.g2.com/survey_responses/bloomreach-review-13078543)"** **Rating:** 4.0/5.0 stars *— megan l.* [Read full review](https://www.g2.com/survey_responses/bloomreach-review-13078543) --- **"[Bloomreach Still Shines Years Later](https://www.g2.com/survey_responses/bloomreach-review-7757853)"** **Rating:** 5.0/5.0 stars *— Denise R.* [Read full review](https://www.g2.com/survey_responses/bloomreach-review-7757853) --- #### What Are G2 Users Discussing About Bloomreach? - [What is Bloomreach used for?](https://www.g2.com/discussions/what-is-bloomreach-used-for) - 2 comments ### 12. [CoreMedia](https://www.g2.com/products/coremedia/reviews) CoreMedia is a composable Digital Experience Platform (DXP) designed to help enterprises create and manage personalized, omnichannel customer experiences across various platforms. This includes websites, mobile applications, chatbots, messaging services, and even human-assisted interactions through video or phone. By offering a comprehensive solution, CoreMedia enables businesses to engage their customers effectively at every touchpoint, ensuring a seamless experience regardless of the channel used. The CoreMedia Experience Platform is anchored by a hybrid headless Content Management System (CMS) that integrates content management with real-time data and brand-aware artificial intelligence. This innovative architecture allows organizations to leverage intelligent automation and user-level personalization, facilitating marketing efforts at scale while ensuring global content delivery. The platform's flexibility also supports localization to meet regional needs, all managed through a single, user-friendly interface. This capability is particularly beneficial for enterprises looking to maintain a consistent brand voice while catering to diverse customer preferences. CoreMedia is trusted by notable brands such as Henkel, Deutsche Telekom, and MASORANGE, demonstrating its effectiveness in bridging online and offline experiences. The platform combines AI-driven tools with human interaction to support customers throughout their journey, enhancing engagement and satisfaction. By automating routine tasks and optimizing content operations, CoreMedia allows teams to manage their digital experiences more efficiently while retaining control over their content strategies. One of the key features of CoreMedia is its built-in AI capabilities, which adapt interactions in real time based on user behavior and preferences. This not only streamlines content management processes but also enhances the overall customer experience by providing timely and relevant information. Additionally, the platform's ability to integrate seamlessly into existing technology stacks offers organizations full flexibility in deployment options, whether on-premise, in a private or public cloud, or through a Software as a Service (SaaS) model. This adaptability makes CoreMedia a valuable asset for enterprises aiming to enhance their digital presence and drive customer engagement across multiple channels. **Average Rating:** 4.4/5.0 **Total Reviews:** 81 **How Do G2 Users Rate CoreMedia?** - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.0/10) - **Content Performance:** 7.5/10 (Category avg: 8.5/10) - **AR/VR Capability:** 5.9/10 (Category avg: 6.8/10) - **Form Builder:** 6.1/10 (Category avg: 7.9/10) **Who Is the Company Behind CoreMedia?** - **Seller:** [CoreMedia](https://www.g2.com/sellers/coremedia) - **Company Website:** https://www.coremedia.com/ - **Year Founded:** 1996 - **HQ Location:** Hamburg, Germany - **Twitter:** @CoreMedia (1,756 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/coremedia-ag/ (167 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Apparel & Fashion, Marketing and Advertising - **Company Size:** 44% Enterprise, 29% Mid-Market #### What Are CoreMedia's Pros and Cons? **Pros:** - Ease of Use (26 reviews) - Integrations (23 reviews) - Content Management (22 reviews) - Customizability (21 reviews) - Customization (21 reviews) **Cons:** - Learning Curve (20 reviews) - Complexity (14 reviews) - Complex Features (12 reviews) - Steep Learning Curve (12 reviews) - Difficult Usability (11 reviews) ### What Do G2 Reviewers Say About CoreMedia? *AI-generated summary from verified user reviews* **Pros:** - Users find **CoreMedia easy to use** , appreciating its seamless content management and exceptional support for multilingual needs. - Users value the **seamless integrations** of CoreMedia, enhancing workflows and system landscapes effectively. - Users value the **ease of content management** in CoreMedia, appreciating its flexibility and intuitive interface. - Users admire the **customizability** of CoreMedia, enabling tailored content management and integration across multiple platforms. - Users appreciate the **customization** capabilities of CoreMedia, enabling tailored content management for diverse business needs. **Cons:** - Users find the **steep learning curve** challenging, particularly when transitioning from other content management systems. - Users face **complexity issues** with CoreMedia, finding the interface unintuitive and workflows cumbersome, impacting productivity. - Users find the **complex features** of CoreMedia challenging, leading to cumbersome workflows and a steep learning curve. - Users find the **steep learning curve** of CoreMedia challenging, impacting initial adoption and overall productivity. - Users find **difficult usability** in CoreMedia, with an unintuitive interface and cumbersome workflows hindering productivity. #### What Are Recent G2 Reviews of CoreMedia? **"[Agile and reliable platform for customer communications](https://www.g2.com/survey_responses/coremedia-review-12510655)"** **Rating:** 4.5/5.0 stars *— Daniel A.* [Read full review](https://www.g2.com/survey_responses/coremedia-review-12510655) --- **"[Close and human support: always available and highly recommended](https://www.g2.com/survey_responses/coremedia-review-12593368)"** **Rating:** 4.5/5.0 stars *— Jaime F.* [Read full review](https://www.g2.com/survey_responses/coremedia-review-12593368) --- #### What Are G2 Users Discussing About CoreMedia? - [What is CoreMedia used for?](https://www.g2.com/discussions/what-is-coremedia-used-for) ### 13. [Experro](https://www.g2.com/products/experro/reviews) Experro is a one-of-a-kind agentic product discovery and personalization platform built to optimize eCommerce experiences. Powered by Generative AI, it’s redefining how brands deliver search, discovery, and content — hyper-personalized for every shopper and automatically optimized to drive key business KPIs. Trusted by leading B2C, B2B, and DTC brands, Experro creates intelligent, intent-driven journeys by analyzing real-time shopper behavior and surfacing high-performing products through advanced text and image search. Built to maximize AOV, profitability, and customer satisfaction, Experro empowers eCommerce teams with AI-driven tools and automation, eliminating busywork and accelerating growth. **Average Rating:** 4.8/5.0 **Total Reviews:** 48 **How Do G2 Users Rate Experro?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10) - **Content Performance:** 10.0/10 (Category avg: 8.5/10) - **AR/VR Capability:** 10.0/10 (Category avg: 6.8/10) - **Form Builder:** 10.0/10 (Category avg: 7.9/10) **Who Is the Company Behind Experro?** - **Seller:** [RapidOps, Inc.](https://www.g2.com/sellers/rapidops-inc) - **Year Founded:** 2008 - **HQ Location:** Charlotte, North Carolina - **Twitter:** @rapid_ops (992 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/rapidops-inc (282 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Information Technology and Services, Apparel & Fashion - **Company Size:** 60% Mid-Market, 23% Small-Business #### What Are Experro's Pros and Cons? **Pros:** - Ease of Use (35 reviews) - Features (21 reviews) - Search Functionality (19 reviews) - Analytics (18 reviews) - Results (18 reviews) **Cons:** - Learning Curve (11 reviews) - Learning Difficulty (10 reviews) - Poor Documentation (9 reviews) - High Learning Curve (8 reviews) - Steep Learning Curve (8 reviews) ### What Do G2 Reviewers Say About Experro? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Experro, finding the platform intuitive and visually structured for efficient workflows. - Users appreciate the **integrated features** of Experro, streamlining compliance tasks and enhancing collaboration across teams. - Users appreciate the **AI-powered search functionality** of Experro, enhancing product discovery and delivering relevant results quickly. - Users appreciate the **comprehensive analytics** of Experro, enhancing visibility and efficiency in compliance and performance tracking. - Users value the **efficient data analysis** of Experro, significantly enhancing search accuracy and improving customer experiences. **Cons:** - Users find the **learning curve steep** , requiring time and additional resources to fully grasp the platform. - Users find the **learning difficulty** in Experro significant, often requiring time to master advanced features and integrations. - Users find the **poor documentation** of Experro limits their ability to navigate complex setups effectively. - Users find the **high learning curve** of Experro challenging, especially for new team members and advanced features. - Users find the **learning curve steep** , particularly with advanced features and complex personalization configurations. #### What Are Recent G2 Reviews of Experro? **"[Transforms Digital Experiences with Speed and Precision](https://www.g2.com/survey_responses/experro-review-12434068)"** **Rating:** 5.0/5.0 stars *— Abdulwahab i.* [Read full review](https://www.g2.com/survey_responses/experro-review-12434068) --- **"[Exceptional E-Commerce Customization with Stellar Support](https://www.g2.com/survey_responses/experro-review-12880783)"** **Rating:** 5.0/5.0 stars *— Verified User* [Read full review](https://www.g2.com/survey_responses/experro-review-12880783) --- ### 14. [Brightspot](https://www.g2.com/products/brightspot/reviews) Brightspot is the leading content management solution for delivering brilliant digital experiences through a fast, flexible and secure platform. Founded in 2008 and headquartered in Reston, Virginia, Brightspot has spent more than 15 years helping organizations transform how they manage and deliver content. Today, the platform powers mission-critical digital experiences for some of the world’s most recognized brands, including AP News, NPR, Walmart and FedEx. Built to support the needs of both non-technical users and developers alike, Brightspot removes the friction that slows content teams down. With support for headless, hybrid and decoupled architectures, the platform gives you the flexibility to scale your digital operations without the limitations of legacy systems or rigid infrastructure. From multisite and multilingual publishing to role-based workflows, modular content models and seamless integrations, Brightspot enables you to manage even the most complex content ecosystems — all from one centralized hub. Brightspot’s AI-powered features and automation tools accelerate your publishing process, freeing teams to focus on what matters most: creating high-impact content. Intuitive authoring tools, pre-built templates, customizable workflows and built-in SEO and translation tools make it easier than ever to create. Beyond the product, Brightspot is known for its unmatched customer partnership. From onboarding to innovation, Brightspot works closely with your team to ensure your CMS evolves with your business. Whether you're growing your audience, adding new brands, expanding to global markets or integrating with the latest technologies, Brightspot is with you every step of the way. That’s why 97% of customers return year after year. With Brightspot, content becomes a competitive advantage — not a roadblock. Launch faster. Scale smarter. And lead fearlessly with a CMS that adapts to your business, not the other way around. **Average Rating:** 4.3/5.0 **Total Reviews:** 84 **How Do G2 Users Rate Brightspot?** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10) - **Content Performance:** 7.1/10 (Category avg: 8.5/10) - **AR/VR Capability:** 6.1/10 (Category avg: 6.8/10) - **Form Builder:** 7.9/10 (Category avg: 7.9/10) **Who Is the Company Behind Brightspot?** - **Seller:** [Brightspot](https://www.g2.com/sellers/brightspot) - **Company Website:** https://www.brightspot.com - **Year Founded:** 2008 - **HQ Location:** Reston, US - **Twitter:** @TeamBrightspot (500 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/brightspot/ (195 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Online Media, Information Technology and Services - **Company Size:** 53% Mid-Market, 33% Small-Business #### What Are Brightspot's Pros and Cons? **Pros:** - Ease of Use (18 reviews) - Content Management (14 reviews) - Customization (10 reviews) - Customizability (9 reviews) - Flexibility (8 reviews) **Cons:** - Feature Limitations (5 reviews) - Learning Curve (5 reviews) - Limited Customization (5 reviews) - Limited Functionality (5 reviews) - Missing Features (5 reviews) ### What Do G2 Reviewers Say About Brightspot? *AI-generated summary from verified user reviews* **Pros:** - Users value the **clean and user-friendly experience** of Brightspot, simplifying workflows and empowering teams for independence. - Users value the **clean UX and powerful customization** in Brightspot, enhancing their content management experience significantly. - Users value Brightspot's **strong customization capabilities** , allowing tailored workflows and user management for improved productivity. - Users value the **extensive customizability** of Brightspot, enabling tailored workflows and efficient content management solutions. - Users value the **flexibility** of Brightspot, allowing seamless adaptation to changing content needs and workflows. **Cons:** - Users struggle with **integration limitations** in Brightspot, finding promised features lacking and customization burdensome. - Users face a challenging **learning curve** with Brightspot's deep customization and complex configurations impacting efficiency. - Users find **limited customization** in Brightspot frustrating, as it restricts design flexibility and complicates workflow management. - Users find **limited functionality** in Brightspot, particularly in batch actions and comprehensive reporting tools. - Users find a **lack of essential features** in Brightspot, limiting its effectiveness for diverse use cases and editing needs. #### What Are Recent G2 Reviews of Brightspot? **"[Excellent Support and Training with End-to-End Website Design & Hosting](https://www.g2.com/survey_responses/brightspot-review-13087362)"** **Rating:** 4.5/5.0 stars *— Jason Z.* [Read full review](https://www.g2.com/survey_responses/brightspot-review-13087362) --- **"[Easy-to-Use Modules That Make Building and Teaching Websites Simple](https://www.g2.com/survey_responses/brightspot-review-13074223)"** **Rating:** 4.0/5.0 stars *— Jericho A. C.* [Read full review](https://www.g2.com/survey_responses/brightspot-review-13074223) --- #### What Are G2 Users Discussing About Brightspot? - [How do you use Brightspot?](https://www.g2.com/discussions/how-do-you-use-brightspot) - [What is the use of Brightspot?](https://www.g2.com/discussions/what-is-the-use-of-brightspot) - [Is Brightspot open source?](https://www.g2.com/discussions/is-brightspot-open-source) - [What does Brightspot do?](https://www.g2.com/discussions/what-does-brightspot-do) ### 15. [Magnolia](https://www.g2.com/products/magnolia/reviews) Magnolia combines the power of composable DXP with emerging AI to help enterprises move faster, adapt with ease, and drive long-term success. With its open, flexible, and intuitive CMS, global organizations can bring all their digital experiences—websites, portals, intranets, and applications—together on one centralized platform. Magnolia gives developers the freedom to build, marketers the tools to create, and businesses the confidence to grow. With over 450 enterprise customers and more than 200 certified Magnolia Partners globally, Magnolia is the CMS of choice for leading companies worldwide, including American Express, JetBlue, T-Mobile, Sanofi, and Generali. **Average Rating:** 4.3/5.0 **Total Reviews:** 55 **How Do G2 Users Rate Magnolia?** - **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 9.0/10) - **Content Performance:** 8.2/10 (Category avg: 8.5/10) - **AR/VR Capability:** 7.5/10 (Category avg: 6.8/10) - **Form Builder:** 7.4/10 (Category avg: 7.9/10) **Who Is the Company Behind Magnolia?** - **Seller:** [Magnolia](https://www.g2.com/sellers/magnolia) - **Year Founded:** 1997 - **HQ Location:** Münchenstein (Basel), CH - **Twitter:** @magnolia_cms (4,478 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/479370/ (255 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Software Engineer - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 40% Enterprise, 33% Mid-Market #### What Are Recent G2 Reviews of Magnolia? **"[Magnolia: The Right Balance Between Governance and Flexibility](https://www.g2.com/survey_responses/magnolia-review-13016711)"** **Rating:** 5.0/5.0 stars *— Giacomo C.* [Read full review](https://www.g2.com/survey_responses/magnolia-review-13016711) --- **"[Quick and Efficient for Multiple Markets](https://www.g2.com/survey_responses/magnolia-review-13016689)"** **Rating:** 5.0/5.0 stars *— Ivan D.* [Read full review](https://www.g2.com/survey_responses/magnolia-review-13016689) --- #### What Are G2 Users Discussing About Magnolia? - [Who uses Magnolia CMS?](https://www.g2.com/discussions/who-uses-magnolia-cms) - [How good is Magnolia CMS?](https://www.g2.com/discussions/how-good-is-magnolia-cms) - 1 upvote - [What is Magnolia technology?](https://www.g2.com/discussions/what-is-magnolia-technology) - 1 comment, 2 upvotes - [What is Magnolia CMS used for?](https://www.g2.com/discussions/what-is-magnolia-cms-used-for) - 1 comment, 2 upvotes ### 16. [Agility CMS](https://www.g2.com/products/agility-cms/reviews) Agility CMS is a headless, API-first content management system designed to empower enterprise teams in managing websites, applications, and digital channels at scale. This innovative solution allows editorial teams to take control of publishing directly, eliminating the dependency on developers for content updates. Meanwhile, engineering teams benefit from a clean API that seamlessly connects to any frontend, tool, or channel within their technology stack. With over 20 years of migration experience and a robust architecture, Agility CMS is built to last, ensuring organizations can rely on it well beyond their next contract renewal. Targeted primarily at marketing professionals and developers, Agility CMS streamlines the content creation and updating process. Marketing teams can leverage a user-friendly visual interface to build pages and preview changes in real time, enabling them to maintain control over their content without requiring coding skills. This hands-on approach allows for quick responses to evolving market demands. For development teams, Agility CMS offers the flexibility to work with any preferred framework, accessing content through RESTful or GraphQL APIs. This adaptability facilitates the creation of customized solutions tailored to specific project needs, free from the constraints of traditional content management systems. Agility CMS is equipped with several key features that enhance its overall functionality and usability. An integrated Content Delivery Network (CDN) ensures that content is published rapidly and consistently across all channels, while enterprise-grade security measures protect sensitive information. The composable architecture allows organizations to adapt and scale their content management strategies as necessary, making it suitable for businesses of all sizes. These features collectively contribute to a streamlined content delivery process, allowing users to focus on creating impactful content rather than navigating technical hurdles. What distinguishes Agility CMS from other content management systems is its unwavering commitment to security, extensive industry experience, and dedicated customer support. With over two decades of expertise in the CMS landscape, the Agility team possesses a profound understanding of the challenges organizations face and designs solutions that effectively address these needs. Additionally, the human support provided by Agility CMS is a significant differentiator; customers can expect prompt assistance from knowledgeable representatives who are genuinely invested in their success. This combination of robust security, industry experience, and personalized support positions Agility CMS as a reliable choice for enterprises, such as Collabria Financial and Mitsubishi, that require secure and scalable content delivery across multiple channels. **Average Rating:** 4.4/5.0 **Total Reviews:** 193 **How Do G2 Users Rate Agility CMS?** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10) - **Content Performance:** 8.5/10 (Category avg: 8.5/10) - **AR/VR Capability:** 8.0/10 (Category avg: 6.8/10) - **Form Builder:** 7.8/10 (Category avg: 7.9/10) **Who Is the Company Behind Agility CMS?** - **Seller:** [Agility Inc](https://www.g2.com/sellers/agility-inc) - **Company Website:** https://www.agilitycms.com - **Year Founded:** 2002 - **HQ Location:** Toronto - **Twitter:** @AgilityCMS (2,601 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1865246 (25 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Web Developer - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 49% Small-Business, 45% Mid-Market #### What Are Agility CMS's Pros and Cons? **Pros:** - Ease of Use (19 reviews) - Content Management (14 reviews) - Flexibility (13 reviews) - Features (12 reviews) - Customer Support (11 reviews) **Cons:** - Learning Curve (13 reviews) - Complex Setup (7 reviews) - Technical Expertise Required (6 reviews) - Customization Difficulty (5 reviews) - Limited Flexibility (5 reviews) ### What Do G2 Reviewers Say About Agility CMS? *AI-generated summary from verified user reviews* **Pros:** - Users praise Agility CMS for its **exceptional ease of use** , allowing efficient content management and effortless integration. - Users value the **intuitive tools and user-friendly interface** of Agility CMS, enhancing content management efficiency and flexibility. - Users praise the **exceptional flexibility** of Agility CMS, enabling swift adaptation to changing needs and unique solutions. - Users appreciate the **impressive array of features** in Agility CMS, making website management efficient and user-friendly. - Users commend Agility CMS for its **exceptional customer support** , enhancing their overall experience and outcomes. **Cons:** - Users find the **learning curve challenging** , especially when setting up complex templates without developer assistance. - Users find the **complex setup** of Agility CMS challenging, especially for those lacking technical expertise. - Users find that **technical expertise is required** for Agility CMS, making it challenging for non-technical teams. - Users find **customization difficult** , facing limitations that hinder creativity and restrict design flexibility in Agility CMS. - Users highlight the **limited flexibility** in design and setup, making it challenging for non-technical teams. #### What Are Recent G2 Reviews of Agility CMS? **"[Reliable CMS with a responsive support team](https://www.g2.com/survey_responses/agility-cms-review-12980803)"** **Rating:** 4.5/5.0 stars *— Verified User in Consumer Electronics* [Read full review](https://www.g2.com/survey_responses/agility-cms-review-12980803) --- **"[Intuitive for Editors, Flexible Headless CMS for Global, Localized Deployments](https://www.g2.com/survey_responses/agility-cms-review-12947271)"** **Rating:** 4.5/5.0 stars *— Yana V.* [Read full review](https://www.g2.com/survey_responses/agility-cms-review-12947271) --- #### What Are G2 Users Discussing About Agility CMS? - [What is Agility CMS used for?](https://www.g2.com/discussions/what-is-agility-cms-used-for) ### 17. [Directus](https://www.g2.com/products/directus/reviews) Directus is the collaborative backend for modern applications and AI. Directus sits beside any new or existing SQL database, providing a unified API and visual Studio that transforms your live data into a shared workspace where developers, business teams, and AI agents can build, manage, and act on data together. Engineers get everything they need out of the box: a self-documenting REST and GraphQL API, event hooks for custom logic, granular access control, data workflows, and more. But Directus doesn't stop at the developer layer. The capabilities available through code are equally accessible through an intuitive no-code Studio, giving non-technical users the autonomy to manage content, build drag-and-drop dashboards, handle digital assets, and work on end-to-end internationalization. No tickets, no bottlenecks, no waiting on engineering. This is the foundation that eliminates silos. Developers move fast without sacrificing governance. Business teams operate independently without breaking things. And AI agents participate as first-class citizens: assigned roles, field-level permissions, and collection-level access through the same policy layer that governs every other user on the platform. None of this requires a database migration or introduces vendor lock-in. Directus introspects your schema at runtime, generating a dynamic API and Studio based on your existing architecture. You keep full ownership of your database, full portability across all major SQL vendors, and the ability to write pure SQL. Trusted by global leaders like AT&T, Tripadvisor, Adobe, and Mercedes-Benz, Directus is built for teams that need to move fast and stay secure, whether you're scaling a content-rich application or deploying a global AI initiative. **Average Rating:** 4.9/5.0 **Total Reviews:** 52 **How Do G2 Users Rate Directus?** - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.0/10) - **Content Performance:** 8.4/10 (Category avg: 8.5/10) - **AR/VR Capability:** 4.4/10 (Category avg: 6.8/10) - **Form Builder:** 8.3/10 (Category avg: 7.9/10) **Who Is the Company Behind Directus?** - **Seller:** [Directus](https://www.g2.com/sellers/directus) - **Year Founded:** 2011 - **HQ Location:** Brooklyn, NY - **Twitter:** @directus (52,354 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/ranger-studio-llc (3 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** CEO - **Top Industries:** Computer Software, Program Development - **Company Size:** 52% Small-Business, 31% Mid-Market #### What Are Directus's Pros and Cons? **Pros:** - Flexibility (7 reviews) - API Integration (6 reviews) - Integrations (6 reviews) - Customer Support (5 reviews) - Platform Flexibility (5 reviews) **Cons:** - Developer Challenges (3 reviews) - Learning Difficulty (2 reviews) - UI Problems (2 reviews) - API Issues (1 reviews) - Compatibility Issues (1 reviews) ### What Do G2 Reviewers Say About Directus? *AI-generated summary from verified user reviews* **Pros:** - Users highlight the **exceptional flexibility** of Directus, enabling tailored solutions and seamless integrations for diverse projects. - Users value the **API integration** in Directus, enhancing development efficiency with seamless external system interactions and custom endpoints. - Users value the **seamless integration capabilities** of Directus, enabling efficient connectivity with various systems and enhancing workflow. - Users praise the **exceptional customer support** of Directus, highlighting their helpfulness and strong partnership approach. - Users praise the **flexibility** of Directus, appreciating its customization and integration capabilities tailored to unique project needs. **Cons:** - Users experience **developer challenges** due to complex JSON output and issues with breaking changes in updates. - Users find the **learning curve challenging** , requiring time to master the APIs and handle complex data effectively. - Users experience **UI problems** with Directus, finding the content editor clunky and navigation confusing at times. - Users encounter **API issues** that complicate operations, particularly with complex filters and handling of images. - Users often face **compatibility issues** due to frequent breaking changes from new Directus features, complicating integration efforts. #### What Are Recent G2 Reviews of Directus? **"[Directus Brings Flexible, Scalable Modeling for Complex Business Logic](https://www.g2.com/survey_responses/directus-review-12388249)"** **Rating:** 5.0/5.0 stars *— Verified User in Information Technology and Services* [Read full review](https://www.g2.com/survey_responses/directus-review-12388249) --- **"[Works Great with LLMs, Backed by a Great Team](https://www.g2.com/survey_responses/directus-review-13070571)"** **Rating:** 4.5/5.0 stars *— Yariv E.* [Read full review](https://www.g2.com/survey_responses/directus-review-13070571) --- #### What Are G2 Users Discussing About Directus? - [What does Directus do?](https://www.g2.com/discussions/what-does-directus-do) - [What are the features of Directus?](https://www.g2.com/discussions/what-are-the-features-of-directus) - [Is Directus open-source?](https://www.g2.com/discussions/is-directus-open-source) - 1 comment - [What is Directus used for?](https://www.g2.com/discussions/what-is-directus-used-for) - 1 comment ### 18. [OneEntry](https://www.g2.com/products/oneentry/reviews) OneEntry was built to eliminate the typical pain points of Headless CMS, Headless e-commerce, and backend platforms: complexity, plugin reliance, and hidden costs. Unlike tools that require separate services for logic, integration, and infrastructure, OneEntry provides an all-in-one backend for content, commerce, and business logic from day one. • Out-of-the-box modules for user management, authentication, headless e-commerce, forms, image optimization, notifications, events, and more • Built-in calendar for scheduling, bookings, and internal event management • Email marketing tools for campaigns, automations, and transactional messages • No plugin dependencies — all features are native and maintained by the platform • Custom Module support — extend logic with NodeJS, Python, or PHP • API-first and frontend-agnostic — works with any modern framework, library, or runtime: web, mobile, or custom • Real-time configuration of data structures and workflows via UI • Private cloud containers for every project, ready to scale automatically • Built-in CI/CD, monitoring, and automated backups for full reliability • Enterprise-grade security with mTLS, data isolation, and DDoS protection • Low-code integrations with external systems (CRM, ERP, payments, logistics), no DevOps required • Multilingual-ready for global teams and markets • Transparent pricing that fits any stage — startup to enterprise • Free Plan available — explore without setup or commitment **Average Rating:** 4.7/5.0 **Total Reviews:** 57 **How Do G2 Users Rate OneEntry?** - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.0/10) - **Content Performance:** 8.6/10 (Category avg: 8.5/10) - **AR/VR Capability:** 5.7/10 (Category avg: 6.8/10) - **Form Builder:** 9.4/10 (Category avg: 7.9/10) **Who Is the Company Behind OneEntry?** - **Seller:** [OneEntry Portal LLC](https://www.g2.com/sellers/oneentry-portal-llc) - **Year Founded:** 2022 - **HQ Location:** Dubai, AE - **LinkedIn® Page:** https://www.linkedin.com/company/oneentry-paas/ (6 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Computer Software - **Company Size:** 52% Small-Business, 2% Mid-Market #### What Are OneEntry's Pros and Cons? **Pros:** - Ease of Use (25 reviews) - Content Management (10 reviews) - Easy Integrations (8 reviews) - Creation Ease (7 reviews) - Customer Support (7 reviews) **Cons:** - Learning Curve (11 reviews) - Not User-Friendly (6 reviews) - Steep Learning Curve (6 reviews) - Lack of Tutorials (5 reviews) - Lack of Educational Resources (4 reviews) ### What Do G2 Reviewers Say About OneEntry? *AI-generated summary from verified user reviews* **Pros:** - Users commend the **ease of use** of OneEntry, highlighting its straightforward integration and user-friendly guides. - Users love the **easy-to-use content management dashboard** , empowering them to update content without developer assistance. - Users find **easy integrations** with OneEntry invaluable, enhancing their development experience and product implementation. - Users enjoy the **creation ease** of OneEntry, finding project setup smooth, simple, and fast for their companies. - Users highlight the **excellent customer support** from OneEntry, noting responsiveness and helpfulness in solving issues. **Cons:** - Users find the **learning curve steep** for OneEntry, particularly for those new to headless architecture. - Users find OneEntry's interface **not user-friendly** , struggling with frequent logins and mobile usability issues. - Users find the **steep learning curve** of OneEntry challenging, especially when transitioning from simpler CMS platforms. - Users find the **lack of tutorials** in OneEntry challenging, leading to a frustrating learning experience. - Users struggle with the **lack of educational resources** , finding it difficult to navigate OneEntry without tutorials or guides. #### What Are Recent G2 Reviews of OneEntry? **"[Feature-Rich and Customizable Platform with Smooth, Ad-Free Experience](https://www.g2.com/survey_responses/oneentry-review-12167214)"** **Rating:** 4.0/5.0 stars *— Norma T.* [Read full review](https://www.g2.com/survey_responses/oneentry-review-12167214) --- **"[Easy Navigation Makes OneEntry Beginner-Friendly and Approachable](https://www.g2.com/survey_responses/oneentry-review-12340848)"** **Rating:** 4.5/5.0 stars *— Adrian F.* [Read full review](https://www.g2.com/survey_responses/oneentry-review-12340848) --- ### 19. [Croct](https://www.g2.com/products/croct/reviews) Croct is a conversion optimization platform that includes a user profile explorer, audience segmentation, content personalization, AB testing, feature flag, real-time website analytics, and a component-based CMS for modern frameworks like Next.js and React. It helps product and growth teams scale UI and website optimization, enabling faster growth without over-relying on developers. **Average Rating:** 4.7/5.0 **Total Reviews:** 48 **How Do G2 Users Rate Croct?** - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.0/10) - **Content Performance:** 9.6/10 (Category avg: 8.5/10) - **AR/VR Capability:** 8.0/10 (Category avg: 6.8/10) - **Form Builder:** 7.6/10 (Category avg: 7.9/10) **Who Is the Company Behind Croct?** - **Seller:** [Croct](https://www.g2.com/sellers/croct) - **Year Founded:** 2020 - **HQ Location:** Denver, Colorado, US - **Twitter:** @croct_tech (133 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/croct (14 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Financial Services, Marketing and Advertising - **Company Size:** 54% Mid-Market, 29% Enterprise #### What Are Croct's Pros and Cons? **Pros:** - Customer Support (20 reviews) - Personalization (12 reviews) - Ease of Use (11 reviews) - Implementation Ease (11 reviews) - A/B Testing (9 reviews) **Cons:** - Difficult Setup (5 reviews) - Complexity (4 reviews) - Learning Curve (4 reviews) - Limitations (4 reviews) - Technical Expertise Required (4 reviews) ### What Do G2 Reviewers Say About Croct? *AI-generated summary from verified user reviews* **Pros:** - Users commend the **incredibly responsive customer support** of Croct, making integration and daily use seamless and efficient. - Users value the **personalization features** of Croct, enhancing website experiences and optimizing user journeys effectively. - Users praise the **ease of use** of Croct, highlighting simple integration and effective support for all users. - Users appreciate the **implementation ease** of Croct, benefiting from responsive support and straightforward integration. - Users appreciate the **intuitive layout** of Croct, allowing seamless A/B testing and audience analysis for marketing teams. **Cons:** - Users face a **difficult setup** with Croct, as implementation is time-consuming and not intuitive for some systems. - Users find the **interface complex** , which can lead to confusion when navigating components and configurations. - Users find the **learning curve challenging** , particularly with the initial setup and understanding of components. - Users find Croct's **limitations on available slots** restrict their ability to create multiple experiences efficiently. - Users find the **technical expertise required** for Croct challenging, limiting their ability to conduct simple experiments independently. #### What Are Recent G2 Reviews of Croct? **"[Incredible Support That Makes Croct a True Partner](https://www.g2.com/survey_responses/croct-review-12344665)"** **Rating:** 5.0/5.0 stars *— Renata V.* [Read full review](https://www.g2.com/survey_responses/croct-review-12344665) --- **"[Wonderful Support and Easy-to-Use Insights That Improve Decision-Making](https://www.g2.com/survey_responses/croct-review-12884326)"** **Rating:** 4.0/5.0 stars *— Heloísa O.* [Read full review](https://www.g2.com/survey_responses/croct-review-12884326) --- ### 20. [Strapi](https://www.g2.com/products/strapi/reviews) Strapi is the leading open-source headless CMS: 100% JavaScript, extensible, and fully customizable. Strapi enables developers to build projects faster by providing a customizable API out of the box and giving them the freedom to use their favorite tools. Content teams use Strapi to autonomously manage all types of content and distribute it from one CMS to any channel be it websites, mobile apps, or connected devices. Loved by developers and supported by a global community of members and partners, Strapi brings together an ecosystem of 150 000+ enthusiasts, 700+ contributors, and innovative companies like IBM, NASA, Walmart, eBay, Rakuten, Toyota. **Average Rating:** 4.5/5.0 **Total Reviews:** 201 **How Do G2 Users Rate Strapi?** - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.0/10) - **Content Performance:** 7.9/10 (Category avg: 8.5/10) - **AR/VR Capability:** 4.3/10 (Category avg: 6.8/10) - **Form Builder:** 7.4/10 (Category avg: 7.9/10) **Who Is the Company Behind Strapi?** - **Seller:** [Strapi](https://www.g2.com/sellers/strapi) - **Year Founded:** 2016 - **HQ Location:** San Francisco, California, United States - **Twitter:** @strapijs (21,701 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/11251903/ (84 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Software Engineer, Student - **Top Industries:** Non-Profit Organization Management, Computer Software - **Company Size:** 78% Small-Business, 16% Mid-Market #### What Are Strapi's Pros and Cons? **Pros:** - Ease of Use (14 reviews) - Flexibility (10 reviews) - APIs (9 reviews) - Content Management (9 reviews) - API Integration (8 reviews) **Cons:** - Developer Challenges (5 reviews) - Learning Curve (5 reviews) - Poor Documentation (5 reviews) - Plugin Issues (4 reviews) - Upgrade Issues (4 reviews) ### What Do G2 Reviewers Say About Strapi? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Strapi, highlighting its user-friendly UI and efficient setup processes. - Users value the **flexibility** of Strapi, enabling easy content management and integration across various platforms and tools. - Users value Strapi's **API-first approach** , allowing for flexible content management and smoother workflows across various platforms. - Users appreciate the **flexibility and ease of use** of Strapi for efficient content management and integration. - Users praise Strapi for its **flexible API integration** , enabling efficient content management and collaboration across teams. **Cons:** - Users face **developer challenges** with Strapi due to complex configurations and cumbersome deployment processes. - Users face a steep **learning curve** with Strapi due to complex configurations and frequent issues with updates and deployment. - Users find the **documentation fragmented** , leading to difficulties in troubleshooting and understanding configurations effectively. - Users often face **plugin compatibility issues** that disrupt their workflow and complicate the setup process in Strapi. - Users face **upgrade issues** with Strapi, as updates often introduce breaking changes and require extensive rework for stability. #### What Are Recent G2 Reviews of Strapi? **"[Flexible, User-Friendly CMS with Full Control](https://www.g2.com/survey_responses/strapi-review-12163935)"** **Rating:** 5.0/5.0 stars *— Nestor B.* [Read full review](https://www.g2.com/survey_responses/strapi-review-12163935) --- **"[Flexible, User-Friendly Strapi That Streamlines Headless Content Management](https://www.g2.com/survey_responses/strapi-review-12637181)"** **Rating:** 4.5/5.0 stars *— Abelino J.* [Read full review](https://www.g2.com/survey_responses/strapi-review-12637181) --- #### What Are G2 Users Discussing About Strapi? - [What is Strapi used for?](https://www.g2.com/discussions/what-is-strapi-used-for) - 1 comment ### 21. [Squiz DXP](https://www.g2.com/products/squiz-dxp/reviews) Websites of the future are intelligent. Users no longer want high-effort browsing, they want predictive experiences that deliver tailored information and enable instant action. Squiz Digital Experience Platform (DXP) empowers organizations to rapidly build, test and optimize websites – transforming static sites into intelligent experiences that meet user expectations and drive results. Here's how: 1. Give users accurate answers, wherever they’re searching. Get your content and website AI-ready so users get the answers they need, whether they’re asking AI search platforms or using your on-site conversational search. 2. Deepen engagement by personalizing every user journey. Create and update content quickly to deliver engaging, personalized journeys. 3. Drive conversions by moving from browsing to action. Leverage data to optimize experiences that encourage self-service and successful task completion. 4. Manage scale to maximize your site's ROI. Do more with less through intelligent automation, streamlined processes, and reusable assets. Explore the Squiz website to discover the core capabilities and included products that make it possible: • Squiz Content Intelligence • Squiz Funnelback Search • Content Management • Digital Asset Management • Data Management • Integrations • Component Service • API Suite • Visual Page Builder • Forms • Personalization • Behavioral Analytics • Optimization • Delivery • Platform **Average Rating:** 4.2/5.0 **Total Reviews:** 27 **How Do G2 Users Rate Squiz DXP?** - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.0/10) - **Content Performance:** 10.0/10 (Category avg: 8.5/10) - **AR/VR Capability:** 8.3/10 (Category avg: 6.8/10) - **Form Builder:** 8.3/10 (Category avg: 7.9/10) **Who Is the Company Behind Squiz DXP?** - **Seller:** [Squiz](https://www.g2.com/sellers/squiz) - **Year Founded:** 1998 - **HQ Location:** Sydney, New South Wales - **Twitter:** @SquizGlobal (986 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/24580/ (385 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Higher Education, Education Management - **Company Size:** 44% Mid-Market, 30% Enterprise #### What Are Recent G2 Reviews of Squiz DXP? **"[Improved Internal Search, Needs More Analytics](https://www.g2.com/survey_responses/squiz-dxp-review-12610661)"** **Rating:** 4.0/5.0 stars *— Kristie L.* [Read full review](https://www.g2.com/survey_responses/squiz-dxp-review-12610661) --- **"[The customer support is quick](https://www.g2.com/survey_responses/squiz-dxp-review-8169698)"** **Rating:** 4.5/5.0 stars *— Gerald B.* [Read full review](https://www.g2.com/survey_responses/squiz-dxp-review-8169698) --- #### What Are G2 Users Discussing About Squiz DXP? - [What is Squiz Matrix used for?](https://www.g2.com/discussions/what-is-squiz-matrix-used-for) ### 22. [Bold](https://www.g2.com/products/quintype-bold/reviews) Bold is the CMS that understands your content. Unlike a traditional CMS, Bold separates the presentation of the content from the content itself. This makes it effortless to create, curate and distribute content for modern consumption across different screens and screen-less voice devices. With a content workflow that is modelled after an effective newsroom, Bold makes it easy for authors to tell stories better with built-in support for reusable content cards, story elements and story types. All content added on Bold is optimized for distribution across channels such as SEO, Social and Mobile. Third-party integrations include Apple News, Google News, Facebook Instant Articles, AMP, PWA, Push notifications, email marketing, RSS feeds and others. As a hosted SaaS CMS, Bold manages server management, performance, security and upgrades for its clients so that digital publishers can focus on creating great content for their audience. Bold offers developers well-documented APIs, starter kits and design consulting services to jumpstart their own front-end development. Bold offers free onboarding, migration services, 24/7 chat/email support, auto-scaling infrastructure, 95.95% uptime guarantee and regular backups. Pricing for bold begins at $99/mo. **Average Rating:** 4.4/5.0 **Total Reviews:** 36 **How Do G2 Users Rate Bold?** - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.0/10) - **Content Performance:** 9.4/10 (Category avg: 8.5/10) - **AR/VR Capability:** 8.9/10 (Category avg: 6.8/10) - **Form Builder:** 10.0/10 (Category avg: 7.9/10) **Who Is the Company Behind Bold?** - **Seller:** [Quintype](https://www.g2.com/sellers/quintype) - **Year Founded:** 2014 - **HQ Location:** Bengaluru, India - **Twitter:** @quintype_inc (1,005 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/4788674/ (108 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Media Production, Online Media - **Company Size:** 62% Mid-Market, 33% Small-Business #### What Are Recent G2 Reviews of Bold? **"[THE BEST Content Management System, good customer service and low cost.](https://www.g2.com/survey_responses/bold-review-5059457)"** **Rating:** 5.0/5.0 stars *— Ana M.* [Read full review](https://www.g2.com/survey_responses/bold-review-5059457) --- **"[Bold Review](https://www.g2.com/survey_responses/bold-review-4718794)"** **Rating:** 4.0/5.0 stars *— Chris B.* [Read full review](https://www.g2.com/survey_responses/bold-review-4718794) --- #### What Are G2 Users Discussing About Bold? - [What is Bold used for?](https://www.g2.com/discussions/what-is-bold-used-for) ### 23. [Gridly](https://www.g2.com/products/gridly/reviews) Gridly is a platform for managing and localizing content in digital experiences. By enabling teams to pull content from any source and push it directly into their projects, Gridly streamlines the localization pipeline with a single source of truth for content of all types. With Gridly, organizations can manage, localize, and ship content while shortening publishing cycles and enhancing quality. Flexible content structures, automatic status tracking, granular access control, and a plethora of supported data types including digital assets or code — these are just a few of the ways in which Gridly enables teams to ship multilingual content updates faster and with greater confidence. With Gridly you can: ✓ Get the whole team up to speed with ease using Gridly’s spreadsheet UI, where columns and rows feel instantly familiar. This intuitive layout makes managing localization data - like source and target languages - accessible for everyone, streamlining collaboration across the board. ✓ Simplify your translation process with dependencies - automatically highlight dependent columns when changes are made to source data, ensuring updates are reflected across all target languages quickly and accurately. ✓ Ensure quality and consistency by utilizing translation memory, glossaries, and localization QA features, all built right into the platform. ✓ Stay in sync with your team through real-time collaboration, managing discussions with ease via the comment dashboard and controlling access with granular permissions. ✓ Streamline your localization process with TMS/CAT tools integrations, machine translation, and automated workflows that reduce manual tasks. ✓ Integrate Gridly with your favorite tools and platforms - like Unreal and Unity game engines, Figma - and set up webhooks or use the developer-friendly API to automate processes. For more information visit www.gridly.com **Average Rating:** 4.7/5.0 **Total Reviews:** 50 **How Do G2 Users Rate Gridly?** - **Has the product been a good partner in doing business?:** 9.9/10 (Category avg: 9.0/10) - **Content Performance:** 7.6/10 (Category avg: 8.5/10) - **AR/VR Capability:** 10.0/10 (Category avg: 6.8/10) - **Form Builder:** 6.4/10 (Category avg: 7.9/10) **Who Is the Company Behind Gridly?** - **Seller:** [Gridly](https://www.g2.com/sellers/gridly) - **Company Website:** https://www.gridly.com - **Year Founded:** 2022 - **HQ Location:** Helsingborg, SE - **LinkedIn® Page:** https://www.linkedin.com/company/gridly-app/ (41 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Computer Games, Translation and Localization - **Company Size:** 52% Mid-Market, 44% Small-Business #### What Are Gridly's Pros and Cons? **Pros:** - Ease of Use (13 reviews) - Collaboration (8 reviews) - Easy Integrations (8 reviews) - Customer Support (7 reviews) - Features (7 reviews) **Cons:** - Bugs (4 reviews) - Missing Features (4 reviews) - Bug Issues (2 reviews) - Integration Issues (2 reviews) - Learning Curve (2 reviews) ### What Do G2 Reviewers Say About Gridly? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** of Gridly, making localization and translation projects quick and efficient. - Users find that **collaboration** in Gridly is seamless, enhancing teamwork and communication across their organization. - Users value the **easy integrations** of Gridly, enhancing collaboration and streamlining workflows across teams. - Users commend Gridly for its **excellent customer support** , consistently addressing issues and accommodating user feedback effectively. - Users value Gridly's **intuitive interface and efficient localization features** , enhancing their workflow and customization options. **Cons:** - Users experience **frequent bugs** with Gridly, particularly when deleting content, affecting usability and browser support. - Users find the **missing features** in Gridly compared to Loc Direct frustrating, impacting their overall experience. - Users experience **bug issues** with Gridly, which can disrupt functionality and affect usability across different browsers. - Users experience **integration issues** with Gridly, including limited automation and poor browser support for Firefox. - Users find the **learning curve overwhelming** , especially due to the complex feature set for newcomers. #### What Are Recent G2 Reviews of Gridly? **"[Easy to Learn, Strong Version Control, and Prompt Support](https://www.g2.com/survey_responses/gridly-review-12888417)"** **Rating:** 4.5/5.0 stars *— emilie l.* [Read full review](https://www.g2.com/survey_responses/gridly-review-12888417) --- **"[Customizable Views Make Gridly Essential for Localization](https://www.g2.com/survey_responses/gridly-review-12866564)"** **Rating:** 4.5/5.0 stars *— Verified User in Computer Games* [Read full review](https://www.g2.com/survey_responses/gridly-review-12866564) --- #### What Are G2 Users Discussing About Gridly? - [What is Gridly used for?](https://www.g2.com/discussions/what-is-gridly-used-for) ### 24. [Jahia DXP](https://www.g2.com/products/jahia-dxp/reviews) Jahia is a digital platform combining a hybrid CMS and DXP, built for organizations that manage complex content environments and require strong control over their data, architecture, and digital operations. A hybrid CMS for editorial flexibility and distribution agility: Jahia CMS supports both traditional and headless approaches. Content teams work through rich editorial interfaces, while developers distribute content via APIs to any front-end experience, including websites, mobile applications, portals, and third-party systems. This architecture is particularly suited to multi-site, multi-brand, and portal deployments where content governance and distribution speed are equally critical. A DXP with native CDP capabilities: On the experience side, Jahia collects, unifies, and activates customer data through built-in CDP capabilities, enabling real-time personalization without requiring a separate CDP. Organizations retain ownership of their customer data within a controlled environment, without adding unnecessary data silos. AI-assisted productivity: Built-in AI features, including automatic translation, writing assistance, and automated content classification, reduce manual effort and accelerate time to market for both editorial and technical teams, helping business users move faster while developers stay focused on high-value work. Open architecture, built for complex ecosystems: Jahia is built on a modular, API-first architecture that integrates with existing systems such as CRM, analytics, DAM, and e-commerce platforms. It deploys in the cloud or on-premises, giving organizations control over their infrastructure, security posture, and compliance requirements without locking teams into a rigid technology stack. Designed for collaboration: Jahia bridges the gap between business and technical teams. Granular roles, permissions, and workflows give each team the autonomy they need without creating governance gaps. Content editors, marketers, and developers work in the same environment, with clear boundaries and shared visibility. Trusted by NASA, Marriott Vacations Worldwide, Ben & Jerry’s, and the European Parliament, Jahia is designed for teams that treat data control, architectural flexibility, and digital experience performance not as options, but as requirements. **Average Rating:** 4.4/5.0 **Total Reviews:** 597 **How Do G2 Users Rate Jahia DXP?** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10) - **Content Performance:** 8.5/10 (Category avg: 8.5/10) - **AR/VR Capability:** 7.2/10 (Category avg: 6.8/10) - **Form Builder:** 7.6/10 (Category avg: 7.9/10) **Who Is the Company Behind Jahia DXP?** - **Seller:** [Jahia](https://www.g2.com/sellers/jahia) - **Company Website:** https://www.jahia.com - **Year Founded:** 2002 - **HQ Location:** Geneva, CH - **Twitter:** @jahia (5,723 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/103891/ (69 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Product Owner, Business Analyst - **Top Industries:** Insurance, Information Technology and Services - **Company Size:** 33% Enterprise, 33% Small-Business #### What Are Jahia DXP's Pros and Cons? **Pros:** - Ease of Use (130 reviews) - Content Management (107 reviews) - Flexibility (95 reviews) - Integrations (94 reviews) - Intuitive (94 reviews) **Cons:** - Learning Curve (129 reviews) - Steep Learning Curve (71 reviews) - Difficult Learning (61 reviews) - Complexity (59 reviews) - Technical Expertise Required (54 reviews) ### What Do G2 Reviewers Say About Jahia DXP? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **intuitive ease of use** of Jahia DXP, making digital experience management enjoyable and efficient. - Users value the **flexible and modular architecture** of Jahia DXP, enabling efficient content management and digital experience integration. - Users appreciate the **flexibility** of Jahia DXP, facilitating easy content management and customization for various needs. - Users appreciate the **integration-friendly design** of Jahia DXP, enabling seamless connections and improved collaboration between teams. - Users value the **intuitive interface** of Jahia DXP, enhancing accessibility and making digital experience management enjoyable. **Cons:** - Users find the **learning curve challenging** , often struggling to understand the interface and features initially. - Users face a **steep learning curve** with Jahia DXP, especially for advanced features requiring technical expertise and careful planning. - Users report a **difficult learning curve** with Jahia DXP, requiring significant time and technical skill to master. - Users often struggle with the **complexity** of Jahia DXP, leading to a steep learning curve for newcomers. - Users note that **strong technical expertise is required** , which can hinder the onboarding process for non-technical teams. #### What Are Recent G2 Reviews of Jahia DXP? **"[Impressive Flexibility and Scalability](https://www.g2.com/survey_responses/jahia-dxp-review-12186392)"** **Rating:** 5.0/5.0 stars *— Anhao M.* [Read full review](https://www.g2.com/survey_responses/jahia-dxp-review-12186392) --- **"[Indispensable for Successful Customer Management](https://www.g2.com/survey_responses/jahia-dxp-review-12136476)"** **Rating:** 4.5/5.0 stars *— Lucas M.* [Read full review](https://www.g2.com/survey_responses/jahia-dxp-review-12136476) --- #### What Are G2 Users Discussing About Jahia DXP? - [What are the benefits and challenges of using Jahia DXP for digital experience management?](https://www.g2.com/discussions/what-are-the-benefits-and-challenges-of-using-jahia-dxp-for-digital-experience-management) ### 25. [Payload CMS](https://www.g2.com/products/payload-cms/reviews) Payload is a free and open-source Headless CMS built with React and TypeScript. It's the happy medium between application framework and CMS, boosting your development process, while staying out of your way as your apps get more complex. **Average Rating:** 4.9/5.0 **Total Reviews:** 59 **How Do G2 Users Rate Payload CMS?** - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10) - **Content Performance:** 9.2/10 (Category avg: 8.5/10) - **AR/VR Capability:** 6.8/10 (Category avg: 6.8/10) - **Form Builder:** 8.8/10 (Category avg: 7.9/10) **Who Is the Company Behind Payload CMS?** - **Seller:** [Payload](https://www.g2.com/sellers/payload) - **Year Founded:** 2022 - **HQ Location:** Grand Rapids, US - **Twitter:** @payloadcms (12,750 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/payload-cms/ (9 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 85% Small-Business, 14% Mid-Market #### What Are Payload CMS's Pros and Cons? **Pros:** - Community Support (3 reviews) - Ease of Use (3 reviews) - Easy Integration (3 reviews) - Integrations (3 reviews) - Documentation (2 reviews) **Cons:** - Lack of Customization (1 reviews) - Limited Community Support (1 reviews) - Slow Loading (1 reviews) - Slow Performance (1 reviews) - Update Issues (1 reviews) ### What Do G2 Reviewers Say About Payload CMS? *AI-generated summary from verified user reviews* **Pros:** - Users value the **active community support** of Payload CMS, enabling quick help and collaboration through Discord and GitHub. - Users value the **ease of use** in Payload CMS, enabling quick setups and efficient workflows for development. - Users highlight the **easy integration** of Payload CMS with Next.js, enhancing development and streamlining website management. - Users praise the **seamless integrations** in Payload CMS, enhancing efficiency and streamlining workflows with external tools. - Users value the **developer-friendly documentation** of Payload CMS, facilitating quick start and efficient project building. **Cons:** - Users note a **lack of customization** due to reliance on community plugins, impacting long-term project planning. - Users find the **limited community support** challenging, especially concerning maintenance of plugins during updates. - Users experience **slow loading** times during site building and navigation, impacting overall usability and peace of mind. - Users report **slow performance** during both site building and backend navigation, affecting overall user experience. - Users note that the **reliance on community-made plugins** can lead to maintenance challenges during updates. #### What Are Recent G2 Reviews of Payload CMS? **"[Code-first and flexible, giving devs full control without sacrificing editor experience.](https://www.g2.com/survey_responses/payload-cms-review-10056259)"** **Rating:** 5.0/5.0 stars *— Parker O.* [Read full review](https://www.g2.com/survey_responses/payload-cms-review-10056259) --- **"[Payload: The Next-Gen CMS You've Been Waiting For](https://www.g2.com/survey_responses/payload-cms-review-10894929)"** **Rating:** 5.0/5.0 stars *— Louis M.* [Read full review](https://www.g2.com/survey_responses/payload-cms-review-10894929) --- #### What Are G2 Users Discussing About Payload CMS? - [What is Payload CMS used for?](https://www.g2.com/discussions/payload-cms-what-is-payload-cms-used-for) - [What is Payload CMS used for?](https://www.g2.com/discussions/what-is-payload-cms-used-for) ## What Is Headless CMS Software? [Content Management Systems](https://www.g2.com/categories/content-management) ## What Software Categories Are Similar to Headless CMS Software? - [Web Content Management Software](https://www.g2.com/categories/web-content-management) - [Digital Experience Platforms (DXP)](https://www.g2.com/categories/digital-experience-platforms-dxp) - [WebOps Platforms](https://www.g2.com/categories/webops-platforms) --- ## How Do You Choose the Right Headless CMS Software? ### What You Should Know About Headless CMS Software ### What is Headless CMS Software? A headless CMS, also known as API-first CMS, is a back-end exclusive content management system where the content repository “body" is decoupled from the front-end presentation layer. The architecture of a headless CMS differs from traditional CMS architecture. Instead of a static front-end display, content is pulled from the repository via a RESTful API (web services that implement a REST API), which allows it to be displayed on any type of device. Since content is pulled from a RESTful API, the front-end presentation is generated on the end user’s side and developers can create digital experiences without creating bespoke front-end displays for different types of devices.  The ability to avoid the development of unique, device-specific front-end displays is the main purpose of a headless CMS. Traditional web content management systems (WCMS), also known as monolithic CMS, struggled in this regard, and developers were often tasked with creating multiple, device-specific user interface displays for their websites and other digital experiences. While some traditional B2B CMS are advertised as being mobile friendly and ready to be viewed on mobile apps, many are unable to take into account all the types of devices a web page could be viewed from, including smartwatches, smart TVs, gaming consoles, and other internet of things (IoT) devices. Since a headless CMS is entirely device agnostic, it can deliver and format content to any of the above devices and more. With a headless CMS, developers can develop as many front-end layers as they would like in whatever coding language they prefer. Further, because the back-end is decoupled from the front-end, headless CMS allows for real-time editing and collaboration. Decoupled content management systems are also discussed alongside headless CMS; both have similarities, but the differences are stark. Both headless and decoupled content management systems separate the back-end content repository from the front-end presentation layer of a website or application. However, a decoupled CMS will provide traditional WCMS features like content templates and what you see is what you get (WYSIWYG) editors to create front-end content experiences. This can be beneficial for marketers who may find headless CMSs too technical to use for publishing content. **What Does Headless CMS Stand For?** Headless CMS stands for headless content management system. A content management system is a software application that manages web content and allows multiple contributors to create, edit, and publish content. In a traditional CMS, the content is stored in a database and users can select templates and extensions to design and customize the front-end. Headless CMS is a type of content management system that only deals with content. Once the content is created, it is published through an API. #### What Types of Headless CMS Software Exist? Headless CMS providers offer the same core features across most solutions. There can be variation in functionality if the headless CMS is part of a larger software solution like a digital experience platform (DXP), but most standalone options are very similar. The key difference between headless CMS solutions is how they are licensed. Headless CMS, like many other content management systems, are either open source or software-as-a-service (SaaS) solutions. **Open source** Some headless CMS options are completely open-source software solutions, meaning developers can access the source code if need be. Open-source content management systems are easier to customize and tailor to a business’ needs. Since open-source software can be modified, developer communities tend to build around them, allowing programmers to collaborate and solve problems together. Open-source solutions are great options for developers looking for community support and collaboration for their software of choice. **SaaS** Many headless CMS options are available as SaaS products that can either be hosted in the cloud or on site. In either case, SaaS solutions require a license to use, so businesses must purchase the product. Since the software is licensed, developers won’t be able to modify the source code. However, one key benefit of SaaS headless CMS options is their focus on business use cases, and typically SaaS headless CMS options provide some specific, predefined modifications so businesses have some customization options. Another benefit to SaaS solutions is access to vendor-provided technical support—something open-source solutions very rarely have. ### What are the Common Features of Headless CMS Software? The following are features that make managing content using a headless CMS efficient for an organization. **RESTful API:** REST stands for representational state transfer, an architectural style for communications utilized in web services. An API is a set of procedures or functions that allow programmers to access features or data of an application, operating system, or database within their application. A RESTful API uses HTTP calls to GET, PUT, POST, and DELETE resources from a content repository. A RESTful API is the backbone of a headless CMS. Without it, device and channel-agnostic content delivery wouldn’t be possible since developers would need to create bespoke front-end layers for every device and channel. With a RESTful API, how content should be displayed is already built into the code and isn’t dictated by a static presentation layer. **Editor interface:** Like other web CMS software, a headless CMS provides an editor interface or dashboard where users can draft content, upload and manage assets, and view different project layers. **Content repository:** A core component of a headless CMS is its content repository. The content repository houses all content that will be delivered through a website or application via the RESTful API, including written content, images, video, and audio files. **Content taxonomy and tagging:** A headless CMS often provides a comprehensive taxonomy and tagging system for content added to the content repository. This provides structure to the content repository for ease of navigation and simplifies reusing assets. **Versioning:** Headless CMS options also provide content versioning akin to versioning features in other content management systems. This feature allows content authors to keep track of changes and revert edits to content if the need arises. **User permissions:** User permissions features allow administrators to designate access to specific features or permission to view and edit particular projects and content. Permissions and roles are standard features in content management systems, including headless CMSs. Every user working within a headless CMS does not need access to every project or piece of content; locking specific features or access to content is a practical solution to ensure security and prevent mistakes. **Workflows:** Many headless CMS providers provide built-in agile workflows to enhance efficiency within the application. This allows teams to delegate tasks and keep track of the different stages of a project. Other features of headless CMS software: [AR/VR Capabilities](https://www.g2.com/categories/headless-cms/f/ar-vr-capability), [Content Performance](https://www.g2.com/categories/headless-cms/f/content-performance), [Form Building](https://www.g2.com/categories/headless-cms/f/form-builder), and [Unlimited Environments](https://www.g2.com/categories/headless-cms/f/unlimited-environments). ### What are the Benefits of Headless CMS Software? **Multi-platform and omnichannel content delivery:** A headless CMS allows for omnichannel content delivery, meaning that it gives companies the ability to distribute content to users through various channels and build a cohesive user experience across multiple platforms. A headless CMS streamlines operations and allows for content management to occur from a single location, making content optimization and delivery efficient.  **Flexibility for developers while developing front-end layers:** Using a traditional CMS structure can be extremely limiting for developers because the front-end layers are dependent on the back-end, meaning that there needs to be separate code for each type of device that the content will be displayed on. With a headless CMS, the front-end presentation layer is decoupled from the content repository, giving the user freedom to build a front-end framework that makes sense for the project. Headless CMS allows users to focus on content creation as opposed to content management, allowing for more freedom and scalability.  ### Who Uses Headless CMS Software? **Developers and programmers:** While a headless CMS provides many benefits over a traditional CMS, it does require more technical coding knowledge. In a traditional CMS, marketers would be provided a WYSIWYG editor to draft content for publishing or a functionality of website builder software to design and publish a website. Since headless CMS removes the static front-end delivery of a WCMS, presentation layers must be built before content can be delivered. While developers and programmers have always had a hand in creating their business’s web experiences, marketers have less knowledge of what they can typically do in a headless CMS. As a result, the majority of a workforce’s time spent in a headless CMS belongs to development teams. **Marketers and content creators:** While developers and programmers will likely spend the most time within a headless CMS, marketers, content creators, and content editors still leverage some features within one. In particular, written content and assets still need to be added to the CMS’s content repository. Since marketers and other content creators handle writing text-based content or designing assets, they might also be tasked with adding their new content (text, images, or videos) to a headless CMS’s content repository. ### What are the Alternatives to Headless CMS Software? Alternatives to headless CMS can replace this type of software, either partially or completely: **Traditional CMS:** A traditional CMS is similar to a headless CMS in that they are both forms of content repositories and are used to manage web content. The main difference between the two types of CMS is that headless CMS doesn’t have a presentation layer, meaning that using a headless CMS requires more development knowledge. Users of headless CMS can switch to a traditional CMS if they find the development process using headless CMS to be too complex and want something quicker and simpler. While a traditional CMS is better for simpler websites, such as blogs, a headless CMS is better for more complex material, such as e-commerce sites. A traditional CMS may be better suited for smaller organizations that don’t have the required resources to effectively use a headless CMS. **Hybrid CMS:** A hybrid CMS is a CMS that is decoupled from the front-end, similar to a headless CMS. However, unlike a headless CMS, a hybrid CMS includes a presentation layer similar to a traditional CMS. Because it has features of both a headless CMS and traditional CMS, a hybrid CMS gives developers some flexibility and freedom to deliver content across multiple channels while allowing for a marketer-user friendly interface and a content publishing experience that includes WYSIWYG editing. [Website builder software:](https://www.g2.com/categories/website-builder) Website builders are another common way to build websites. Unlike headless CMS, using website builders does not require coding and developing knowledge as they utilize ready-made templates and drag-and-drop options instead to create simple websites. ### Challenges with Headless CMS Software Headless CMS options can come with their own set of challenges.  **No WYSIWYG functionality:** The main drawback of a headless CMS is the lack of WYSIWYG functionality. Marketers accustomed to formatting their content within a CMS in a provided WYSIWYG editor don’t have that luxury with a headless CMS. Instead, developers code formatting protocols into their website or application, so marketing and development teams will have to work together closely to ensure they have a cohesive vision of how content should appear to customers and visitors. While this functionality can better guarantee formatting consistencies, it removes marketers’ ability to change formatting styles themselves. As mentioned above, a decoupled CMS provides the benefits of a headless CMS while still providing the WYSIWYG editing marketers lean on to publish content. If hands-on, immediate content formatting permissions are a must for a marketing team, a decoupled CMS can be a great compromise. **Security:** There are security concerns with headless CMS because it’s difficult to decide the level of access different users need. The code in the client’s browser along with the data transferred from APIs is an open book, meaning that anyone has access to this data and there is a risk of delivering confidential information to non-authorized users. **Preview:** Because the presentation layer is decoupled from the content repository, there is no built-in way to preview how the presentation layer will react to coding changes in the CMS.  **SEO:** Most of the SEO work has to be implemented manually using a headless CMS because there's usually no plugin or add-ons that can do it for the user. Further, most headless CMS and front-end frameworks at the moment are Javascript-based, so SEO for these environments can be complicated to use because crawlers aren't able to render Javascript easily.  ### How to Buy Headless CMS Software #### Requirements Gathering (RFI/RFP) for Headless CMS Software Purchasing a headless CMS is a significant purchase that needs to be made carefully as the chosen product is a long-term decision. The first step is evaluating the needs of the business and the functionality that the website needs to have. Because there are alternatives to headless CMS (traditional CMS and hybrid CMS) which are often simpler to set up and implement, it’s important to decide if using a headless CMS is necessary for creating an effective website. Once it is decided that an organization needs a headless CMS, here are additional areas to evaluate: **How content needs to be managed in the CMS:** It is important to look at the type of content that will be managed on the CMS. This will ensure that the selected solution allows matching the data types to the required content structure. If data types are complex and frequently changed, a user-friendly builder should be prioritized.  **How file assets need to be managed from the CMS:** Some websites include rich media assets, such as images and videos. In that case, the CMS needs to provide an asset management capability along with the ability to store files through the CMS in a cloud storage environment. Different headless CMS solutions will have varying limitations on these parameters, so it’s important to consider factors such as size limit per asset, included bandwidth, and total storage amount.  **Integration extensions:** A headless CMS needs to have extensions that allow it to integrate with third-party applications such as CRM, PIM, email marketing programs, localization tools, and more. These extensions allow for the [personalization](https://www.g2.com/categories/headless-cms/f/personalization) of content. **How many support resources are needed:** Depending on the level of development expertise that the organization has, it will need more or less support resources, such as solid documentation, a customer service team, and community support (e.g., Slack, forums, etc.) #### Compare Headless CMS Software Products **Create a long list** There is an extensive amount of options when it comes to headless CMS software. Once buyers understand the requirements, they should search for solutions by browsing the internet. Most product websites will have a ‘Features’ page that will provide a high-level picture of what the software encompasses. G2.com is a good place to start. **Create a short list** Next, buyers should research further into the long list of solutions to create a short list. There is lots of research (articles and videos) that explain and review different products from different perspectives. Buyers should find research that caters to their industry. G2.com’s ‘Compare’ feature will help to stack software up side by side to compare specific features and learn how real users rate them. **Conduct demos** Demos are a great way to get a firsthand look at potential solutions and the ability to ask the right questions to determine which product is right for the organization. Buyers should prepare for each demo by having a standard list of questions and clarifications to ask each vendor.  #### Selection of Headless CMS Software **Choose a selection team** Given the complex and technical nature of operating a headless CMS, it will be developers and programmers who will be most involved with the use of a headless CMS. Thus, they need to be included in the conversation when choosing a solution. Content creators and marketers should also be included in the selection process as they are most familiar with the type of content that will be managed through the CMS. **Negotiation** At this stage, it is important to discuss pricing and ask if any discounts are available, whether it be for purchasing a larger number of licenses or for a longer duration. Buyers should explore payment options and implementation and onboarding services at this time as well.  **Final decision** Now that buyers know which software solution they want to purchase, they should ask for a trial run of the product to test how it will be implemented and adopted by their teams. If it is well integrated with existing technology and the teams receive it well, the buyer can be confident that the purchase will be successful. ### Headless CMS Software Trends **More copycat headless CMS products popping up:** With the rapid growth of the headless CMS market and new solutions coming to market faster than ever, legacy CMS solutions are struggling to compete. Oftentimes, traditional CMS players will market themselves as headless, when in reality, these platforms only offer APIs and not a true decoupled experience that allows for the flexibility that actual headless CMS solutions offer. Buyers should be cautious of this.