# Best Headless CMS Software for Small Business - Page 2 ## How Many Headless CMS Software Products Does G2 Track? **Total Products under this Category:** 113 ### Category Stats (Aug 2026) - **Average Rating:** 4.42/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** Magnolia (+0.3%) - Among all products in this category, Magnolia recorded the largest rating increase compared to last month _Last updated: August 02, 2026_ ## How Does G2 Rank Headless CMS Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 9,200+ Authentic Reviews - 113+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Headless CMS Software ![G2 Grid® for Headless CMS Software plotting products by satisfaction and market presence](https://www.g2.com/categories/headless-cms/grids.png?focus%5B%5D=54402&focus%5B%5D=54403&focus%5B%5D=54400&focus%5B%5D=1689&focus%5B%5D=21044&focus%5B%5D=6293&focus%5B%5D=138587&focus%5B%5D=4941) Highlighted products: Sanity, Storyblok, Hygraph, Umbraco, Prismic, Contentstack, Prepr CMS, and Contentful. Underlying data: [Grid® JSON](https://www.g2.com/categories/headless-cms/grids.json?focus%5B%5D=sanity&focus%5B%5D=storyblok&focus%5B%5D=hygraph&focus%5B%5D=umbraco&focus%5B%5D=prismic&focus%5B%5D=contentstack&focus%5B%5D=prepr-cms&focus%5B%5D=contentful&segment=small-business) **Sponsored** ### Kontent.ai Kontent.ai is the world’s first Agentic CMS and the only platform that helps organizations intelligently operate content at scale. By embedding AI agents into content workflows, Kontent.ai empowers organizations to automate operations, enforce governance, and accelerate time to market, without adding headcount. Kontent.ai features two core AI capabilities. The AI Agent is activated through natural language prompts and can execute complex tasks such as launching large-scale campaigns, restructuring content in bulk, or supporting content migrations, reducing the need for developer involvement.  Expert Agents operate as always-on, fully customizable digital teammates. Once created by using a natural language prompt, they trigger automatically, eliminating manual steps and ensuring consistency across processes. They can support business specific use cases, from enforcing brand and compliance standards to content audits and localization. You can integrate them with your existing tech stack to extend automation beyond the CMS and coordinate actions across systems. Multiple agents can also be combined to work together, eliminating workflow steps in complex tasks and reducing operational complexity.  Kontent.ai Agentic CMS helps you: - Expand to new markets faster - Improve team productivity - Reduce compliance risk - Improve content performance With a demonstrated ROI of 320%, Kontent.ai customers, including WebMD Ignite, Elanco, Zurich Insurance, PPG, and Oxford University, see measurable improvements in content velocity, operational efficiency, and risk reduction. Kontent.ai is a Microsoft partner recognized by Gartner and Forrester. Learn more at kontent.ai.  [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1205&secure%5Bchosen_at%5D=2026-08-03T13%3A31%3A14Z&secure%5Bdisplayable_resource_id%5D=1205&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1205&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=54398&secure%5Bresource_id%5D=1205&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fheadless-cms%2Fsmall-business%3Fpage%3D2%26segment%3Dsmall-business&secure%5Btoken%5D=595e6dae2e974eb9cc7e104bea818b46bfb9de54e14b75aa593985a6670bcb54&secure%5Burl%5D=https%3A%2F%2Fkontent.ai%2Fspecials%2Fheadless-cms-for-your-business%2F%3Futm_source%3Dg2%26utm_medium%3Dcpc%26pi_campaign_id%3D211420%26utm_term%3Dcategory%26utm_content%3Dheadless-cms&secure%5Burl_type%5D=custom_url) ### [Magnolia](https://www.g2.com/products/magnolia/reviews) Magnolia combines the power of composable DXP with emerging AI to help enterprises move faster, adapt with ease, and drive long-term success. With its open, flexible, and intuitive CMS, global organizations can bring all their digital experiences—websites, portals, intranets, and applications—together on one centralized platform. Magnolia gives developers the freedom to build, marketers the tools to create, and businesses the confidence to grow. With over 450 enterprise customers and more than 200 certified Magnolia Partners globally, Magnolia is the CMS of choice for leading companies worldwide, including American Express, JetBlue, T-Mobile, Sanofi, and Generali. **Average Rating:** 4.3/5.0 **Total Reviews:** 55 #### How Do G2 Users Rate Magnolia? - **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 9.0/10) - **Content Performance:** 8.2/10 (Category avg: 8.5/10) - **AR/VR Capability:** 7.5/10 (Category avg: 6.8/10) - **Form Builder:** 7.4/10 (Category avg: 7.9/10) #### Who Is the Company Behind Magnolia? - **Seller:** [Magnolia](https://www.g2.com/sellers/magnolia) - **Year Founded:** 1997 - **HQ Location:** Münchenstein (Basel), CH - **Twitter:** @magnolia\_cms 4,478 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=665ad19910d9709f353fa4c2c775025f59df4350c0c516305ab1406fd5b84948&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F479370%2F&secure%5Burl_type%5D=linkedin_company_website) 255 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Software Engineer - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 40% Large, 33% Medium #### What Are Recent G2 Reviews of Magnolia? **["Magnolia: The Right Balance Between Governance and Flexibility"](https://www.g2.com/survey_responses/magnolia-review-13016711)** **Rating:** 5.0/5.0 stars _— Giacomo C._ [Read full review](https://www.g2.com/survey_responses/magnolia-review-13016711) **["Quick and Efficient for Multiple Markets"](https://www.g2.com/survey_responses/magnolia-review-13016689)** **Rating:** 5.0/5.0 stars _— Ivan D._ [Read full review](https://www.g2.com/survey_responses/magnolia-review-13016689) #### What Are G2 Users Discussing About Magnolia? - [Who uses Magnolia CMS?](https://www.g2.com/discussions/who-uses-magnolia-cms) - [How good is Magnolia CMS?](https://www.g2.com/discussions/how-good-is-magnolia-cms) - 1 upvote - [What is Magnolia technology?](https://www.g2.com/discussions/what-is-magnolia-technology) - 1 comment, 2 upvotes - [What is Magnolia CMS used for?](https://www.g2.com/discussions/what-is-magnolia-cms-used-for) - 1 comment, 2 upvotes ### [Payload CMS](https://www.g2.com/products/payload-cms/reviews) Payload is a free and open-source Headless CMS built with React and TypeScript. It's the happy medium between application framework and CMS, boosting your development process, while staying out of your way as your apps get more complex. **Average Rating:** 4.9/5.0 **Total Reviews:** 59 #### How Do G2 Users Rate Payload CMS? - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10) - **Content Performance:** 9.2/10 (Category avg: 8.5/10) - **AR/VR Capability:** 6.8/10 (Category avg: 6.8/10) - **Form Builder:** 8.8/10 (Category avg: 7.9/10) #### Who Is the Company Behind Payload CMS? - **Seller:** [Payload](https://www.g2.com/sellers/payload) - **Year Founded:** 2022 - **HQ Location:** Grand Rapids, US - **Twitter:** @payloadcms 12,750 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9f8d57e168f94f691bda5c11dd4092e4ea5dc3cf2cd90822259a9b2c4ac705a5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpayload-cms%2F&secure%5Burl_type%5D=linkedin_company_website) 9 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 85% Small, 14% Medium #### What Do G2 Reviewers Say About Payload CMS? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **active and supportive community** of Payload CMS, enjoying quick assistance through Discord and GitHub. - Users love the **ease of use** of Payload CMS, appreciating its quick setup and supportive community assistance. - Users highlight the **excellent documentation** of Payload CMS, facilitating fast development and easy onboarding for projects. - Users praise the **easy integration** of Payload CMS with Next.js, enhancing development speed and overall usability. - Users praise the **easy setup** of Payload CMS, enabling fast development and smooth deployments. ##### Cons - Users note the **lack of customization** options with Payload CMS, relying heavily on community plugins for workaround solutions. - Users find the **limited community support** poses challenges with maintaining plugins, impacting long-term project planning. - Users experience **slow loading** times during website building and backend navigation, affecting their overall experience. - Users find the **slow performance** of Payload CMS affects both building and navigating the site effectively. - Users note a **dependency on community plugins** for Payload CMS, which may not always be actively maintained during updates. #### What Are Recent G2 Reviews of Payload CMS? **["Payload: The Next-Gen CMS You've Been Waiting For"](https://www.g2.com/survey_responses/payload-cms-review-10894929)** **Rating:** 5.0/5.0 stars _— Louis M._ [Read full review](https://www.g2.com/survey_responses/payload-cms-review-10894929) **["Code-first and flexible, giving devs full control without sacrificing editor experience."](https://www.g2.com/survey_responses/payload-cms-review-10056259)** **Rating:** 5.0/5.0 stars _— Parker O._ [Read full review](https://www.g2.com/survey_responses/payload-cms-review-10056259) #### What Are G2 Users Discussing About Payload CMS? - [What is Payload CMS used for?](https://www.g2.com/discussions/payload-cms-what-is-payload-cms-used-for) - [What is Payload CMS used for?](https://www.g2.com/discussions/what-is-payload-cms-used-for) ### [Butter CMS](https://www.g2.com/products/butter-cms/reviews) ButterCMS is a headless content management system (CMS) designed specifically for growth-oriented businesses. It enables users to create, manage, and scale digital experiences quickly and efficiently, eliminating the challenges associated with traditional, hard-coded, or fragmented systems. By adopting an API-first approach, ButterCMS provides a flexible and robust solution that caters to the diverse needs of modern developers and marketers alike. Targeted at businesses looking to enhance their digital presence, ButterCMS is particularly beneficial for developers who require a streamlined and efficient way to integrate content management into their applications. The platform's well-documented APIs, software development kits (SDKs), and starter projects make it easy for developers to implement and customize content solutions across various technology stacks. This flexibility allows teams to focus on building high-quality digital experiences without being bogged down by the complexities of traditional CMS platforms. ButterCMS is versatile in its use cases, supporting everything from high-converting websites to global e-commerce platforms and mobile applications. Marketers can leverage the platform to publish new content across multiple channels instantly, ensuring that their messaging remains consistent and timely. This capability is particularly valuable for businesses that need to adapt quickly to market changes or launch new campaigns without delays. Key features of ButterCMS include its lightning-fast performance, seamless integrations with popular frameworks and tools, and a user-friendly interface that simplifies content management. The platform's scalability ensures that as businesses grow, their content management capabilities can expand without the typical headaches associated with legacy systems. By providing a reliable and efficient solution for content delivery, ButterCMS empowers organizations to focus on their core objectives while maintaining a strong digital presence. Overall, ButterCMS stands out in the headless CMS category by offering a comprehensive solution that meets the demands of both developers and marketers. Its combination of speed, flexibility, and ease of use positions it as a valuable asset for businesses aiming to enhance their digital strategies and drive growth. **Average Rating:** 4.6/5.0 **Total Reviews:** 203 #### How Do G2 Users Rate Butter CMS? - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.0/10) - **Content Performance:** 8.4/10 (Category avg: 8.5/10) - **AR/VR Capability:** 6.5/10 (Category avg: 6.8/10) - **Form Builder:** 7.1/10 (Category avg: 7.9/10) #### Who Is the Company Behind Butter CMS? - **Seller:** [Butter CMS](https://www.g2.com/sellers/butter-cms) - **Company Website:** buttercms.com - **Year Founded:** 2014 - **HQ Location:** San Francisco, CA - **Twitter:** @ButterCMS 816 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5339cf725dbb58e737d87bcdc36a2fee6184aa31f1d2ab518ba1a0bc35a30e30&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbuttercms%2F&secure%5Burl_type%5D=linkedin_company_website) 14 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Software Engineer, CEO - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 66% Small, 28% Medium #### What Do G2 Reviewers Say About Butter CMS? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **content management flexibility** of Butter CMS, allowing seamless updates without developer intervention. - Users highlight the **ease of use** of Butter CMS, enabling effortless content management for both marketers and developers. - Users appreciate the **flexible integrations** with Butter CMS, allowing seamless content publishing across multiple channels effortlessly. - Users value the **seamless API integration** of Butter CMS, enabling efficient content management across various platforms. - Users appreciate the **clean and flexible APIs** of Butter CMS, enabling seamless content integration across various platforms. ##### Cons - Users find Butter CMS **expensive** for large teams and major projects, limiting its accessibility and features. - Users note the **limited features** of Butter CMS, particularly in content analytics and customization options, impacting user experience. - Users face challenges with **API integration** , hindering performance and complicating the overall usage of Butter CMS. - Users face **app integration issues** with Butter CMS, limiting performance and complicating overall functionality. - Users face challenges with **data migration** , requiring extensive effort and limiting system performance during the transition. #### What Are Recent G2 Reviews of Butter CMS? **["Effortless Headless CMS for Non-Technical Users"](https://www.g2.com/survey_responses/butter-cms-review-10526128)** **Rating:** 4.5/5.0 stars _— Chrishane L._ [Read full review](https://www.g2.com/survey_responses/butter-cms-review-10526128) **["Efficient Integration and User-Friendly, But Pricing and Media Library Need Improvement"](https://www.g2.com/survey_responses/butter-cms-review-11862279)** **Rating:** 4.5/5.0 stars _— Ifeoma E._ [Read full review](https://www.g2.com/survey_responses/butter-cms-review-11862279) #### What Are G2 Users Discussing About Butter CMS? - [What is Butter CMS used for?](https://www.g2.com/discussions/what-is-butter-cms-used-for) - [What is Prismic?](https://www.g2.com/discussions/what-is-prismic) - 1 comment - [How does a headless CMS work?](https://www.g2.com/discussions/how-does-a-headless-cms-work) - 2 comments - [Is Butter CMS good?](https://www.g2.com/discussions/is-butter-cms-good) - [What is butter CMS?](https://www.g2.com/discussions/what-is-butter-cms) - 1 comment ### [CloudCannon](https://www.g2.com/products/cloudcannon/reviews) The visual CMS that gives content teams full autonomy on your developer-approved tech stack. With CloudCannon, your marketing team can build pages visually with your on-brand custom components, share and review changes on a fully functioning preview site and publish changes with a push of a button. CloudCannon gives your team an exceptional website editing interface with a robust a flexible developer experience. Support for static site generators – Jekyll, Hugo, 11ty, Next.js, Nuxt.js, Gatsby, SvelteKit, and Astro. **Average Rating:** 4.8/5.0 **Total Reviews:** 45 #### How Do G2 Users Rate CloudCannon? - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.0/10) - **Content Performance:** 9.3/10 (Category avg: 8.5/10) - **AR/VR Capability:** 5.0/10 (Category avg: 6.8/10) - **Form Builder:** 8.3/10 (Category avg: 7.9/10) #### Who Is the Company Behind CloudCannon? - **Seller:** [CloudCannon](https://www.g2.com/sellers/cloudcannon) - **Year Founded:** 2013 - **HQ Location:** Dunedin, Otago - **Twitter:** @CloudCannon 1,423 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f03f3185facdbd061f6f953df8c0947acb958905e383f76549f97b17af4c48b5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcloud-cannon%2F&secure%5Burl_type%5D=linkedin_company_website) 23 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 80% Small, 11% Large #### What Are Recent G2 Reviews of CloudCannon? **["Creating and managing websites made easy!"](https://www.g2.com/survey_responses/cloudcannon-review-8612364)** **Rating:** 5.0/5.0 stars _— Morgane D._ [Read full review](https://www.g2.com/survey_responses/cloudcannon-review-8612364) **["A complete CMS for your SSG"](https://www.g2.com/survey_responses/cloudcannon-review-8902923)** **Rating:** 5.0/5.0 stars _— Michael P._ [Read full review](https://www.g2.com/survey_responses/cloudcannon-review-8902923) #### What Are G2 Users Discussing About CloudCannon? - [What is CloudCannon used for?](https://www.g2.com/discussions/what-is-cloudcannon-used-for) ### [Bold](https://www.g2.com/products/quintype-bold/reviews) Bold is the CMS that understands your content. Unlike a traditional CMS, Bold separates the presentation of the content from the content itself. This makes it effortless to create, curate and distribute content for modern consumption across different screens and screen-less voice devices. With a content workflow that is modelled after an effective newsroom, Bold makes it easy for authors to tell stories better with built-in support for reusable content cards, story elements and story types. All content added on Bold is optimized for distribution across channels such as SEO, Social and Mobile. Third-party integrations include Apple News, Google News, Facebook Instant Articles, AMP, PWA, Push notifications, email marketing, RSS feeds and others. As a hosted SaaS CMS, Bold manages server management, performance, security and upgrades for its clients so that digital publishers can focus on creating great content for their audience. Bold offers developers well-documented APIs, starter kits and design consulting services to jumpstart their own front-end development. Bold offers free onboarding, migration services, 24/7 chat/email support, auto-scaling infrastructure, 95.95% uptime guarantee and regular backups. Pricing for bold begins at $99/mo. **Average Rating:** 4.4/5.0 **Total Reviews:** 36 #### How Do G2 Users Rate Bold? - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.0/10) - **Content Performance:** 9.4/10 (Category avg: 8.5/10) - **AR/VR Capability:** 8.9/10 (Category avg: 6.8/10) - **Form Builder:** 10.0/10 (Category avg: 7.9/10) #### Who Is the Company Behind Bold? - **Seller:** [Quintype](https://www.g2.com/sellers/quintype) - **Year Founded:** 2014 - **HQ Location:** Bengaluru, India - **Twitter:** @quintype\_inc 1,005 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=40013fa525dcd1e31ee9412d8dd777fddb70aa45302fb34cf87a25a70a341037&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F4788674%2F&secure%5Burl_type%5D=linkedin_company_website) 108 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Media Production, Online Media - **Company Size:** 62% Medium, 33% Small #### What Are Recent G2 Reviews of Bold? **["THE BEST Content Management System, good customer service and low cost."](https://www.g2.com/survey_responses/bold-review-5059457)** **Rating:** 5.0/5.0 stars _— Ana M._ [Read full review](https://www.g2.com/survey_responses/bold-review-5059457) **["Bold Review"](https://www.g2.com/survey_responses/bold-review-4718794)** **Rating:** 4.0/5.0 stars _— Chris B._ [Read full review](https://www.g2.com/survey_responses/bold-review-4718794) #### What Are G2 Users Discussing About Bold? - [What is Bold used for?](https://www.g2.com/discussions/what-is-bold-used-for) ### [Alokai](https://www.g2.com/products/alokai/reviews) Alokai is a comprehensive Frontend as a Service solution that helps you build, deploy, and manage enterprise ecommerce storefronts smarter. It's a plug-and-play solution that frees you from monolithic constraints and allows you to introduce changes faster, easier, and safer. Alokai provides all the tools to embrace composable commerce and start the digital transformation for your ecommerce business hassle-free. We simplify composable architecture, provide guidance every step of the way, and accelerate your implementation process, ensuring faster time-to-market and maximized ROI. Benefits you get with Alokai: \> Get to market 50% faster with ready integrations \> Improve performance and address issues instantly \> Keep your ecommerce backend with new flexibility \> De-risk transformation to composable commerce Alokai Storefront - A production-ready application covering an end-to-end ecommerce journey with out-of-the-box and custom integrations. Alokai Connect - An orchestration API layer facilitating communication between your storefront and third-party integrations. Thanks to Alokai Connect, you can unite your ecommerce platform, CMS, and all third-party vendors in one place. Forget about spaghetti code once and for all and see how simple composable commerce can get. Alokai Cloud - Cloud hosting explicitly optimized for ecommerce frontends, allowing you to scale from day one. Lower your TCO and handle the highest demand spikes with ease, thanks to auto-scaling. Maintain peace of mind with the global network of CDNs for maximum reliability of your international operations. Minimize the risks and increase efficiency with the latest Cloud solutions. Alokai Console - A dedicated monitoring and management hosting solution that provides real-time insights into your storefront’s performance. Keep up with the key metrics of your storefront and react to any issue instantly, thanks to real-time alerts. Eliminate unnecessary spending and get your data under control with our frontend monitoring solution. Storefront UI - A free, open-source library of ready-made UI components designed specifically for ecommerce. Built for React and Vue.js, Storefront UI significantly speeds up the frontend development of modern online stores. **Average Rating:** 4.3/5.0 **Total Reviews:** 29 #### How Do G2 Users Rate Alokai? - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10) - **Content Performance:** 6.9/10 (Category avg: 8.5/10) - **AR/VR Capability:** 3.3/10 (Category avg: 6.8/10) - **Form Builder:** 6.1/10 (Category avg: 7.9/10) #### Who Is the Company Behind Alokai? - **Seller:** [Alokai](https://www.g2.com/sellers/alokai) - **Year Founded:** 2020 - **HQ Location:** Warsaw, Poland - **Twitter:** @useAlokai 4,890 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d1f9669947706fe10aa83280b144f0b2996cc1ac8a2049f7931d61af9f422e23&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fusealokai%2F&secure%5Burl_type%5D=linkedin_company_website) 74 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 67% Small, 25% Large #### What Do G2 Reviewers Say About Alokai? _AI-generated summary from verified user reviews_ ##### Pros - Users praise the **responsive and knowledgeable customer support** of Alokai, enhancing their overall experience with the platform. - Users appreciate the **intuitive and user-friendly interface** of Alokai, making navigation and feature access seamless. - Users appreciate the **scalability** of Alokai, seamlessly integrating with numerous tools for customizable solutions. - Users love the **wide range of integrations** in Alokai, allowing seamless connections with various third-party tools. - Users value the **flexibility** of Alokai, appreciating its seamless integrations and customizable solutions for diverse business needs. ##### Cons - Users experience **integration issues** with Alokai, requiring extra configuration for certain tools, which can impact deployment efficiency. - Users note the **limited customization** in Alokai, finding administration capabilities and support for niche tools lacking. - Users find the **poor documentation** of Alokai to hinder troubleshooting and exploring advanced features effectively. - Users find that the **technical expertise required** limits customization and complicates troubleshooting in Alokai. - Users find **admin limitations** in Alokai frustrating, particularly due to lack of SSH access and difficult log browsing. #### What Are Recent G2 Reviews of Alokai? **["Project management experience migrating from Magento to Contentstack + Alokai frontend"](https://www.g2.com/survey_responses/alokai-review-11124558)** **Rating:** 5.0/5.0 stars _— Ivan B._ [Read full review](https://www.g2.com/survey_responses/alokai-review-11124558) **["Solid and vary raliable tool"](https://www.g2.com/survey_responses/alokai-review-11125433)** **Rating:** 4.0/5.0 stars _— Bartosz S._ [Read full review](https://www.g2.com/survey_responses/alokai-review-11125433) ### [Mura CMS](https://www.g2.com/products/mura-cms/reviews) Content-focused software that drives business performance. Mura CMS is a cloud-based, content management platform to build and deploy web and mobile experiences faster and easier. Trusted worldwide by over 5000 companies such as Intuit, CSX, US Senate, NATO, Scientific American, & nvoicepay. Mura CMS Is Built to Meet Your Needs Powerful: Powerful features out-of-the-box allow you to build quickly without custom development. Flexible: Headless, decoupled, or integrated configurations to meet your content publishing needs. Scalable: Multi-site management, extendable architecture, and robust APIs allow Mura CMS to grow with your content needs. Secure: Mura’s cloud services provide your business with the highest levels of security and compliance. **Average Rating:** 4.5/5.0 **Total Reviews:** 80 #### How Do G2 Users Rate Mura CMS? - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.0/10) - **Content Performance:** 10.0/10 (Category avg: 8.5/10) - **Form Builder:** 7.5/10 (Category avg: 7.9/10) #### Who Is the Company Behind Mura CMS? - **Seller:** [Mura Software](https://www.g2.com/sellers/mura-software) - **Year Founded:** 2001 - **HQ Location:** Austin, US - **Twitter:** @MuraExpPlatform 641 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=299610f28bdbd6338d56806592c9c47f422f9bb3e6ac765727dc5bc8621b106a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmurasoftware%2F&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 65% Small, 28% Medium #### What Are Recent G2 Reviews of Mura CMS? **["A great CMS with a lot of functionality out-of-the-box!"](https://www.g2.com/survey_responses/mura-cms-review-191557)** **Rating:** 4.0/5.0 stars _— Guust N._ [Read full review](https://www.g2.com/survey_responses/mura-cms-review-191557) **["Mura is excellent for our entire website web pages"](https://www.g2.com/survey_responses/mura-cms-review-5146550)** **Rating:** 5.0/5.0 stars _— Glenn B._ [Read full review](https://www.g2.com/survey_responses/mura-cms-review-5146550) #### What Are G2 Users Discussing About Mura CMS? - [What is Mura CMS used for?](https://www.g2.com/discussions/what-is-mura-cms-used-for) ### [Ghost](https://www.g2.com/products/ghost/reviews) Ghost is an open-source publishing platform designed for professional bloggers, journalists, and content creators seeking a streamlined and efficient way to publish and monetize their work. Built on Node.js, Ghost offers a modern, minimalist interface that emphasizes speed and simplicity, enabling users to focus on content creation without unnecessary distractions. Its architecture supports both traditional and headless CMS configurations, providing flexibility for various publishing needs. Key Features and Functionality: - Intuitive Editor: Ghost provides a distraction-free writing environment with a real-time preview, allowing users to compose content seamlessly. - Built-in SEO Tools: The platform includes native SEO features such as meta tag settings, automatic sitemaps, and support for structured data, eliminating the need for additional plugins. - Membership and Subscription Management: Ghost enables creators to monetize their content through integrated membership and subscription features, supporting both free and paid tiers. - Customizable Themes: Users can choose from a variety of professional themes or develop their own, ensuring their publication aligns with their brand identity. - High Performance: Leveraging Node.js, Ghost delivers fast load times and efficient performance, enhancing the user experience. - Extensive Integrations: The platform supports numerous integrations, allowing users to connect with various tools and services to extend functionality. Primary Value and Solutions: Ghost addresses the challenges faced by modern content creators by offering a platform that combines ease of use with powerful features. It simplifies the publishing process, allowing users to focus on creating high-quality content while providing the tools necessary to build and engage an audience. With its built-in monetization options, Ghost empowers creators to generate sustainable revenue streams without relying on third-party services. Additionally, its open-source nature ensures transparency and continuous improvement driven by a dedicated community. **Average Rating:** 4.0/5.0 **Total Reviews:** 40 #### How Do G2 Users Rate Ghost? - **Has the product been a good partner in doing business?:** 8.2/10 (Category avg: 9.0/10) - **Content Performance:** 10.0/10 (Category avg: 8.5/10) #### Who Is the Company Behind Ghost? - **Seller:** [Ghost Foundation](https://www.g2.com/sellers/ghost-foundation) - **Year Founded:** 2013 - **HQ Location:** New York, US - **Twitter:** @TryGhost 1,955 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a31f6249cbd464ef83d25703029fd0f2e6ecf34f5f47d332fee103ce21a28cea&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3158597%2F&secure%5Burl_type%5D=linkedin_company_website) 119 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 78% Small, 13% Medium #### What Do G2 Reviewers Say About Ghost? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **community support** from Ghost, receiving prompt guidance and advice that enhances their experience. - Users praise the **outstanding customer support** from Ghost, appreciating the help and guidance from their community forum. - Users find Ghost's **ease of use** remarkable, enjoying built-in features and seamless integration with tools like Stripe. - Users find **easy integrations** with services like Stripe a major benefit, enhancing their overall experience with Ghost. - Users find Ghost's setup to be **easy and straightforward** , with minimal maintenance required for a smooth experience. #### What Are Recent G2 Reviews of Ghost? **["Clean and powerful blogging platform"](https://www.g2.com/survey_responses/ghost-review-7972550)** **Rating:** 5.0/5.0 stars _— Thomas V._ [Read full review](https://www.g2.com/survey_responses/ghost-review-7972550) **["Good software for blogging"](https://www.g2.com/survey_responses/ghost-review-11687715)** **Rating:** 5.0/5.0 stars _— Hien L._ [Read full review](https://www.g2.com/survey_responses/ghost-review-11687715) #### What Are G2 Users Discussing About Ghost? - [What is Ghost used for?](https://www.g2.com/discussions/what-is-ghost-used-for) - [What is a ghost drive?](https://www.g2.com/discussions/what-is-a-ghost-drive) - [How does Symantec Ghost work?](https://www.g2.com/discussions/how-does-symantec-ghost-work) - [What is a ghost image for software?](https://www.g2.com/discussions/what-is-a-ghost-image-for-software) - [What is the use of Ghost software?](https://www.g2.com/discussions/what-is-the-use-of-ghost-software) ### [Craft CMS](https://www.g2.com/products/craft-cms/reviews) Craft CMS is a focused content management system for developers, designers, and web professionals that blends flexibility, power, and ease of use for clients. **Average Rating:** 4.2/5.0 **Total Reviews:** 47 #### How Do G2 Users Rate Craft CMS? - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10) - **Content Performance:** 8.7/10 (Category avg: 8.5/10) - **AR/VR Capability:** 6.7/10 (Category avg: 6.8/10) - **Form Builder:** 8.6/10 (Category avg: 7.9/10) #### Who Is the Company Behind Craft CMS? - **Seller:** [Pixel & Tonic](https://www.g2.com/sellers/pixel-tonic-1549c114-8e5f-411b-8c5e-cbccb53508e0) - **HQ Location:** Bend, OR - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7fef94d64a298996745ce39aee6cae46d722a73f8bff8a74c7ccd86f5062810a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F712975%2F&secure%5Burl_type%5D=linkedin_company_website) 7 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising, Internet - **Company Size:** 53% Small, 37% Medium #### What Are Recent G2 Reviews of Craft CMS? **["Flexible, modern, secure and high-performance"](https://www.g2.com/survey_responses/craft-cms-review-9892288)** **Rating:** 5.0/5.0 stars _— Verified User in Internet_ [Read full review](https://www.g2.com/survey_responses/craft-cms-review-9892288) **["Full control of the content model and front end"](https://www.g2.com/survey_responses/craft-cms-review-13088517)** **Rating:** 4.5/5.0 stars _— Anthony K._ [Read full review](https://www.g2.com/survey_responses/craft-cms-review-13088517) #### What Are G2 Users Discussing About Craft CMS? - [What is Craft CMS used for?](https://www.g2.com/discussions/what-is-craft-cms-used-for) - 1 comment - [Is CMS Open Source craft?](https://www.g2.com/discussions/is-cms-open-source-craft) - 1 comment - [What language is craft CMS?](https://www.g2.com/discussions/what-language-is-craft-cms) - [Is Craft CMS any good?](https://www.g2.com/discussions/is-craft-cms-any-good) - 1 comment - [What is craft CMS?](https://www.g2.com/discussions/what-is-craft-cms) - [‹ Prev‹ Prev](/categories/headless-cms/small-business?order=g2_score#product-list) - [1](/categories/headless-cms/small-business?order=g2_score#product-list) - 2 - Next ›Next › Spotlight Categories [Marketing Analytics Tools](https://www.g2.com/categories/marketing-analytics) [Product Information Management (PIM) Systems](https://www.g2.com/categories/product-information-management-pim) [Employee Engagement Software](https://www.g2.com/categories/employee-engagement) [Password Managers Software](https://www.g2.com/categories/password-managers) [Environmental Health and Safety Software](https://www.g2.com/categories/environmental-health-and-safety) Similar Categories - [Brand Asset Management](/categories/brand-asset-management) - [Client Portal](/categories/client-portal) - [Cloud Content Collaboration](/categories/cloud-content-collaboration) - [CMS Tools](/categories/cms-tools) - [Commenting Systems](/categories/commenting-systems) - [Component Content Management Systems](/categories/component-content-management-systems) - [Content Moderation Tools](/categories/content-moderation-tools) - [Design Systems](/categories/design-systems) - [Desktop Search](/categories/desktop-search) - [Digital Asset Management](/categories/digital-asset-management) - [Digital Experience Orchestration (DXO) Platforms](/categories/digital-experience-orchestration-dxo-platforms) - [Digital Experience Platforms (DXP)](/categories/digital-experience-platforms-dxp) - [Digital Rights Management (DRM)](/categories/digital-rights-management-drm) - [Document Management](/categories/document-management) - [Enterprise Content Management (ECM)](/categories/enterprise-content-management-ecm) [Browse Headless CMS Themes](/categories/headless-cms/themes) ![Neeraja Prakash](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Neeraja Prakash") NP Researched and written by [Neeraja Prakash](https://research.g2.com/insights/author/neeraja-prakash) Updated Products classified in the overall Headless CMS category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Headless CMS to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Headless CMS category. In addition to qualifying for inclusion in the Headless CMS Software category, to qualify for inclusion in the Small Business Headless CMS Software category, a product must have at least 10 reviews left by a reviewer from a small business. Show More * * * ## How Do You Choose the Right Headless CMS Software? ### What You Should Know About Headless CMS Software ### What is Headless CMS Software? A headless CMS, also known as API-first CMS, is a back-end exclusive content management system where the content repository “body" is decoupled from the front-end presentation layer. The architecture of a headless CMS differs from traditional CMS architecture. Instead of a static front-end display, content is pulled from the repository via a RESTful API (web services that implement a REST API), which allows it to be displayed on any type of device. Since content is pulled from a RESTful API, the front-end presentation is generated on the end user’s side and developers can create digital experiences without creating bespoke front-end displays for different types of devices.  The ability to avoid the development of unique, device-specific front-end displays is the main purpose of a headless CMS. Traditional web content management systems (WCMS), also known as monolithic CMS, struggled in this regard, and developers were often tasked with creating multiple, device-specific user interface displays for their websites and other digital experiences. While some traditional B2B CMS are advertised as being mobile friendly and ready to be viewed on mobile apps, many are unable to take into account all the types of devices a web page could be viewed from, including smartwatches, smart TVs, gaming consoles, and other internet of things (IoT) devices. Since a headless CMS is entirely device agnostic, it can deliver and format content to any of the above devices and more. With a headless CMS, developers can develop as many front-end layers as they would like in whatever coding language they prefer. Further, because the back-end is decoupled from the front-end, headless CMS allows for real-time editing and collaboration. Decoupled content management systems are also discussed alongside headless CMS; both have similarities, but the differences are stark. Both headless and decoupled content management systems separate the back-end content repository from the front-end presentation layer of a website or application. However, a decoupled CMS will provide traditional WCMS features like content templates and what you see is what you get (WYSIWYG) editors to create front-end content experiences. This can be beneficial for marketers who may find headless CMSs too technical to use for publishing content. **What Does Headless CMS Stand For?** Headless CMS stands for headless content management system. A content management system is a software application that manages web content and allows multiple contributors to create, edit, and publish content. In a traditional CMS, the content is stored in a database and users can select templates and extensions to design and customize the front-end. Headless CMS is a type of content management system that only deals with content. Once the content is created, it is published through an API. #### What Types of Headless CMS Software Exist? Headless CMS providers offer the same core features across most solutions. There can be variation in functionality if the headless CMS is part of a larger software solution like a digital experience platform (DXP), but most standalone options are very similar. The key difference between headless CMS solutions is how they are licensed. Headless CMS, like many other content management systems, are either open source or software-as-a-service (SaaS) solutions. **Open source** Some headless CMS options are completely open-source software solutions, meaning developers can access the source code if need be. Open-source content management systems are easier to customize and tailor to a business’ needs. Since open-source software can be modified, developer communities tend to build around them, allowing programmers to collaborate and solve problems together. Open-source solutions are great options for developers looking for community support and collaboration for their software of choice. **SaaS** Many headless CMS options are available as SaaS products that can either be hosted in the cloud or on site. In either case, SaaS solutions require a license to use, so businesses must purchase the product. Since the software is licensed, developers won’t be able to modify the source code. However, one key benefit of SaaS headless CMS options is their focus on business use cases, and typically SaaS headless CMS options provide some specific, predefined modifications so businesses have some customization options. Another benefit to SaaS solutions is access to vendor-provided technical support—something open-source solutions very rarely have. ### What are the Common Features of Headless CMS Software? The following are features that make managing content using a headless CMS efficient for an organization. **RESTful API:** REST stands for representational state transfer, an architectural style for communications utilized in web services. An API is a set of procedures or functions that allow programmers to access features or data of an application, operating system, or database within their application. A RESTful API uses HTTP calls to GET, PUT, POST, and DELETE resources from a content repository. A RESTful API is the backbone of a headless CMS. Without it, device and channel-agnostic content delivery wouldn’t be possible since developers would need to create bespoke front-end layers for every device and channel. With a RESTful API, how content should be displayed is already built into the code and isn’t dictated by a static presentation layer. **Editor interface:** Like other web CMS software, a headless CMS provides an editor interface or dashboard where users can draft content, upload and manage assets, and view different project layers. **Content repository:** A core component of a headless CMS is its content repository. The content repository houses all content that will be delivered through a website or application via the RESTful API, including written content, images, video, and audio files. **Content taxonomy and tagging:** A headless CMS often provides a comprehensive taxonomy and tagging system for content added to the content repository. This provides structure to the content repository for ease of navigation and simplifies reusing assets. **Versioning:** Headless CMS options also provide content versioning akin to versioning features in other content management systems. This feature allows content authors to keep track of changes and revert edits to content if the need arises. **User permissions:** User permissions features allow administrators to designate access to specific features or permission to view and edit particular projects and content. Permissions and roles are standard features in content management systems, including headless CMSs. Every user working within a headless CMS does not need access to every project or piece of content; locking specific features or access to content is a practical solution to ensure security and prevent mistakes. **Workflows:** Many headless CMS providers provide built-in agile workflows to enhance efficiency within the application. This allows teams to delegate tasks and keep track of the different stages of a project. Other features of headless CMS software: [AR/VR Capabilities](https://www.g2.com/categories/headless-cms/f/ar-vr-capability), [Content Performance](https://www.g2.com/categories/headless-cms/f/content-performance), [Form Building](https://www.g2.com/categories/headless-cms/f/form-builder), and [Unlimited Environments](https://www.g2.com/categories/headless-cms/f/unlimited-environments). ### What are the Benefits of Headless CMS Software? **Multi-platform and omnichannel content delivery:** A headless CMS allows for omnichannel content delivery, meaning that it gives companies the ability to distribute content to users through various channels and build a cohesive user experience across multiple platforms. A headless CMS streamlines operations and allows for content management to occur from a single location, making content optimization and delivery efficient.  **Flexibility for developers while developing front-end layers:** Using a traditional CMS structure can be extremely limiting for developers because the front-end layers are dependent on the back-end, meaning that there needs to be separate code for each type of device that the content will be displayed on. With a headless CMS, the front-end presentation layer is decoupled from the content repository, giving the user freedom to build a front-end framework that makes sense for the project. Headless CMS allows users to focus on content creation as opposed to content management, allowing for more freedom and scalability.  ### Who Uses Headless CMS Software? **Developers and programmers:** While a headless CMS provides many benefits over a traditional CMS, it does require more technical coding knowledge. In a traditional CMS, marketers would be provided a WYSIWYG editor to draft content for publishing or a functionality of website builder software to design and publish a website. Since headless CMS removes the static front-end delivery of a WCMS, presentation layers must be built before content can be delivered. While developers and programmers have always had a hand in creating their business’s web experiences, marketers have less knowledge of what they can typically do in a headless CMS. As a result, the majority of a workforce’s time spent in a headless CMS belongs to development teams. **Marketers and content creators:** While developers and programmers will likely spend the most time within a headless CMS, marketers, content creators, and content editors still leverage some features within one. In particular, written content and assets still need to be added to the CMS’s content repository. Since marketers and other content creators handle writing text-based content or designing assets, they might also be tasked with adding their new content (text, images, or videos) to a headless CMS’s content repository. ### What are the Alternatives to Headless CMS Software? Alternatives to headless CMS can replace this type of software, either partially or completely: **Traditional CMS:** A traditional CMS is similar to a headless CMS in that they are both forms of content repositories and are used to manage web content. The main difference between the two types of CMS is that headless CMS doesn’t have a presentation layer, meaning that using a headless CMS requires more development knowledge. Users of headless CMS can switch to a traditional CMS if they find the development process using headless CMS to be too complex and want something quicker and simpler. While a traditional CMS is better for simpler websites, such as blogs, a headless CMS is better for more complex material, such as e-commerce sites. A traditional CMS may be better suited for smaller organizations that don’t have the required resources to effectively use a headless CMS. **Hybrid CMS:** A hybrid CMS is a CMS that is decoupled from the front-end, similar to a headless CMS. However, unlike a headless CMS, a hybrid CMS includes a presentation layer similar to a traditional CMS. Because it has features of both a headless CMS and traditional CMS, a hybrid CMS gives developers some flexibility and freedom to deliver content across multiple channels while allowing for a marketer-user friendly interface and a content publishing experience that includes WYSIWYG editing. [Website builder software:](https://www.g2.com/categories/website-builder) Website builders are another common way to build websites. Unlike headless CMS, using website builders does not require coding and developing knowledge as they utilize ready-made templates and drag-and-drop options instead to create simple websites. ### Challenges with Headless CMS Software Headless CMS options can come with their own set of challenges.  **No WYSIWYG functionality:** The main drawback of a headless CMS is the lack of WYSIWYG functionality. Marketers accustomed to formatting their content within a CMS in a provided WYSIWYG editor don’t have that luxury with a headless CMS. Instead, developers code formatting protocols into their website or application, so marketing and development teams will have to work together closely to ensure they have a cohesive vision of how content should appear to customers and visitors. While this functionality can better guarantee formatting consistencies, it removes marketers’ ability to change formatting styles themselves. As mentioned above, a decoupled CMS provides the benefits of a headless CMS while still providing the WYSIWYG editing marketers lean on to publish content. If hands-on, immediate content formatting permissions are a must for a marketing team, a decoupled CMS can be a great compromise. **Security:** There are security concerns with headless CMS because it’s difficult to decide the level of access different users need. The code in the client’s browser along with the data transferred from APIs is an open book, meaning that anyone has access to this data and there is a risk of delivering confidential information to non-authorized users. **Preview:** Because the presentation layer is decoupled from the content repository, there is no built-in way to preview how the presentation layer will react to coding changes in the CMS.  **SEO:** Most of the SEO work has to be implemented manually using a headless CMS because there's usually no plugin or add-ons that can do it for the user. Further, most headless CMS and front-end frameworks at the moment are Javascript-based, so SEO for these environments can be complicated to use because crawlers aren't able to render Javascript easily.  ### How to Buy Headless CMS Software #### Requirements Gathering (RFI/RFP) for Headless CMS Software Purchasing a headless CMS is a significant purchase that needs to be made carefully as the chosen product is a long-term decision. The first step is evaluating the needs of the business and the functionality that the website needs to have. Because there are alternatives to headless CMS (traditional CMS and hybrid CMS) which are often simpler to set up and implement, it’s important to decide if using a headless CMS is necessary for creating an effective website. Once it is decided that an organization needs a headless CMS, here are additional areas to evaluate: **How content needs to be managed in the CMS:** It is important to look at the type of content that will be managed on the CMS. This will ensure that the selected solution allows matching the data types to the required content structure. If data types are complex and frequently changed, a user-friendly builder should be prioritized.  **How file assets need to be managed from the CMS:** Some websites include rich media assets, such as images and videos. In that case, the CMS needs to provide an asset management capability along with the ability to store files through the CMS in a cloud storage environment. Different headless CMS solutions will have varying limitations on these parameters, so it’s important to consider factors such as size limit per asset, included bandwidth, and total storage amount.  **Integration extensions:** A headless CMS needs to have extensions that allow it to integrate with third-party applications such as CRM, PIM, email marketing programs, localization tools, and more. These extensions allow for the [personalization](https://www.g2.com/categories/headless-cms/f/personalization) of content. **How many support resources are needed:** Depending on the level of development expertise that the organization has, it will need more or less support resources, such as solid documentation, a customer service team, and community support (e.g., Slack, forums, etc.) #### Compare Headless CMS Software Products **Create a long list** There is an extensive amount of options when it comes to headless CMS software. Once buyers understand the requirements, they should search for solutions by browsing the internet. Most product websites will have a ‘Features’ page that will provide a high-level picture of what the software encompasses. G2.com is a good place to start. **Create a short list** Next, buyers should research further into the long list of solutions to create a short list. There is lots of research (articles and videos) that explain and review different products from different perspectives. Buyers should find research that caters to their industry. G2.com’s ‘Compare’ feature will help to stack software up side by side to compare specific features and learn how real users rate them. **Conduct demos** Demos are a great way to get a firsthand look at potential solutions and the ability to ask the right questions to determine which product is right for the organization. Buyers should prepare for each demo by having a standard list of questions and clarifications to ask each vendor.  #### Selection of Headless CMS Software **Choose a selection team** Given the complex and technical nature of operating a headless CMS, it will be developers and programmers who will be most involved with the use of a headless CMS. Thus, they need to be included in the conversation when choosing a solution. Content creators and marketers should also be included in the selection process as they are most familiar with the type of content that will be managed through the CMS. **Negotiation** At this stage, it is important to discuss pricing and ask if any discounts are available, whether it be for purchasing a larger number of licenses or for a longer duration. Buyers should explore payment options and implementation and onboarding services at this time as well.  **Final decision** Now that buyers know which software solution they want to purchase, they should ask for a trial run of the product to test how it will be implemented and adopted by their teams. If it is well integrated with existing technology and the teams receive it well, the buyer can be confident that the purchase will be successful. ### Headless CMS Software Trends **More copycat headless CMS products popping up:** With the rapid growth of the headless CMS market and new solutions coming to market faster than ever, legacy CMS solutions are struggling to compete. Oftentimes, traditional CMS players will market themselves as headless, when in reality, these platforms only offer APIs and not a true decoupled experience that allows for the flexibility that actual headless CMS solutions offer. Buyers should be cautious of this.