# Best Fundraising Software - Page 16

## How Many Fundraising Software Products Does G2 Track?

**Total Products under this Category:** 345

### Category Stats (Aug 2026)

- **Average Rating:** 4.28/5 (↓0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Glass Register (+8.33%) - Among all products in this category, Glass Register recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank Fundraising Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 16,200+ Authentic Reviews
- 345+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Fundraising Software
 ![G2 Grid® for Fundraising Software plotting products by satisfaction and market presence](https://www.g2.com/categories/fundraising/grids.png?focus%5B%5D=97514&focus%5B%5D=56227&focus%5B%5D=144315&focus%5B%5D=51407&focus%5B%5D=14487&focus%5B%5D=14615&focus%5B%5D=4432&focus%5B%5D=4643)

Highlighted products: Givebutter, Donorbox, Zeffy, Agentforce Nonprofit (formerly Salesforce Nonprofit Cloud), Bloomerang CRM, Bonterra Network for Good, Blackbaud Raiser's Edge NXT, and Bonterra OneCause.

Underlying data: [Grid® JSON](https://www.g2.com/categories/fundraising/grids.json?focus%5B%5D=givebutter&focus%5B%5D=donorbox&focus%5B%5D=zeffy&focus%5B%5D=agentforce-nonprofit-formerly-salesforce-nonprofit-cloud&focus%5B%5D=bloomerang-crm&focus%5B%5D=bonterra-network-for-good&focus%5B%5D=blackbaud-raiser-s-edge-nxt&focus%5B%5D=bonterra-onecause)

**Sponsored**

### Apollo.io

Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first fully agentic GTM platform, transforming how revenue teams execute. Going beyond automation, Apollo’s intelligent agents actively drive results across the entire sales funnel – from prospecting to deal management – all in one place. Trusted by millions of users and hundreds of thousands of companies – including Anthropic, Autodesk, and Docusign – Apollo is making world-class go-to-market simple, intelligent, and accessible for all. Apollo serves sales development representatives, account executives, sales leaders, revenue operations, and marketing teams at B2B organizations of various sizes. Teams use Apollo to build and maintain target account lists, orchestrate outbound and inbound motions, manage opportunities, and understand which activities lead to qualified pipeline and closed revenue. Key capabilities include: Data and targeting: Access to a large B2B database with company and contact details, including firmographic, technographic, and buyer signal data, so users can define ideal customer profiles and create precise segments for outreach. Prospecting and enrichment: Tools to search, filter, and save prospect lists, plus enrichment workflows that keep contact and account records up to date in Apollo and connected systems such as CRM. Sales engagement: Multi-step, multi-channel sequences for email, calls, and tasks that standardize how reps follow up with prospects, with controls for timing, throttling, and deliverability. Agentic and AI-assisted workflows: Intelligent agents and AI features that help with account research, lead scoring, message generation, and next-step recommendations so reps can prioritize and personalize at scale. Deal and activity management: Basic CRM-style functionality for tracking opportunities, stages, activities, and notes, giving teams a single view of pipeline health and sales performance. By combining data, engagement, and deal execution in one platform, Apollo is designed to reduce the number of disconnected tools in a typical GTM stack and provide a consistent workflow for building pipeline and managing deals. This helps organizations improve data quality, increase seller productivity, and run more structured, measurable go-to-market programs.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=398&secure%5Bchosen_at%5D=2026-08-14T20%3A55%3A23Z&secure%5Bdisplayable_resource_id%5D=628&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=19743&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=19743&secure%5Bresource_id%5D=398&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Ffundraising%3FhsCtaTracking%3D33bb22f6-4dc0-4b9c-949d-2e28adb8fee9%257C83f266e0-68fa-45bf-9493-2f2430710508%26locale%3Dit%26page%3D16&secure%5Btoken%5D=3767673a581a76d08eb624b2c44acc446bc68fd185864cfa359aff1b9b8ea3c9&secure%5Burl%5D=https%3A%2F%2Fwww.apollo.io%2Fdemo%3Futm_source%3Dg2%26utm_medium%3Dcpc%26utm_campaign%3DG2Clicks%26utm_content%3Dtopic%26utm_term%3Doutboundcalltracking&secure%5Burl_type%5D=custom_url)

### [Donatefy](https://www.g2.com/products/donatefy/reviews)

Donatefy is an all-in-one fundraising platform built to help nonprofits, charities, and community organizations raise more funds, connect with supporters, and simplify donation workflows. With fast, intuitive donation pages, a smart donor management system, and an in-person giving kiosk powered by Stripe, Donatefy enables organizations to boost conversions, strengthen donor relationships, and streamline fundraising both online and on-site.

#### Who Is the Company Behind Donatefy?

- **Seller:** [Donatefy](https://www.g2.com/sellers/donatefy)
- **HQ Location:** Chicago, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=87e9f672a1365ea1c997989bae6eff81d15aa72774bc3132870f5e439dff0816&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdonatefy%2F&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

### [Donate Pro](https://www.g2.com/products/donate-pro/reviews)

Papilia offers sophisticated fundraising software at affordable prices to help nonprofits who want to tailor a solution to meet their unique fundraising needs and resource constraints… without the custom price tag.

#### Who Is the Company Behind Donate Pro?

- **Seller:** [Papilia](https://www.g2.com/sellers/papilia)
- **Year Founded:** 2002
- **HQ Location:** Sausalito, US
- **Twitter:** @Papilia  
19 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=97a4925a22d41d4740bad8e17296f1c5909bed80fcee0c8d74c6ff63764876f7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpapilia-fundraising-software&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [DonationHub](https://www.g2.com/products/donationhub/reviews)

If you run a Not-for-profit or a Charity, we want to make it easier for you to do good. 💪 💵 Get more donations - Simplify your donation process and provide your donors with more personalisation and flexibility. ✂️ Low transaction fees - Remove the middlemen who take a huge cut. DonationHub has the lowest possible transaction fees. 📈 Fundraising tools to help you grow - Gain access to fundraising pages, SMS and email marketing, website widgets and more. 📊 Reporting & insights - You’ll receive valuable insights into your fundraising and donor behaviour, plus their team is there to help you understand the data. If you’re interested, we are currently running a limited offer 👇 All you have to do is sign up (for FREE), and you get full access to our software + a complimentary marketing package including newsletter features and social media shoutouts.

#### Who Is the Company Behind DonationHub?

- **Seller:** [DonationHub](https://www.g2.com/sellers/donationhub)
- **Year Founded:** 2021
- **HQ Location:** Narre Warren East, AU
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a06594f1338801ff5aff088f1ac81e941901ce3f2863a853447539250693662b&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdonationhub&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

### [Donodoo](https://www.g2.com/products/donodoo/reviews)

Donodoo is thought to be the point of reference for the management of your regular donors. Donodoo allows an easy tracking of every activity done on your regular donors by every department of your organization.

#### Who Is the Company Behind Donodoo?

- **Seller:** [Metadonors Srl](https://www.g2.com/sellers/metadonors-srl)
- **Year Founded:** 2014
- **HQ Location:** Prato, IT
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b1d59decd8fd80ebe29174f9172fac1130a0af2f7ba2343b71b8063df0693c26&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmetadonors&secure%5Burl_type%5D=linkedin_company_website)  
43 employees on LinkedIn®

### [Donoor](https://www.g2.com/products/donoor/reviews)

Donoor is a free online donation collection platform designed for associations and nonprofits. It allows any organization to create a personalized fundraising page, a printable QR code, and a secure payment link in just a few minutes. Funds are transferred directly to the organization without ever being held by Donoor, ensuring full transparency and security. Everything can be managed from one place through an intuitive and powerful dashboard. Donoor charges no commission. Only Stripe's standard payment processing fees apply, with the option for donors to cover them, allowing the organization to receive the full donation amount.

#### Who Is the Company Behind Donoor?

- **Seller:** [Donoor](https://www.g2.com/sellers/donoor)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Donor Fuse](https://www.g2.com/products/donor-fuse/reviews)

Donor Fuse is a software for nonprofits focused on clarifying and simplifying all the financials. The platform consists of all the features required to run non-profit financials, from daily fundraising tasks and big campaigns to generating custom reports and a full accounting model. The goal of the system is to ensure every detail of your non-profit finances is clarified and simplified.

#### Who Is the Company Behind Donor Fuse?

- **Seller:** [Donor Fuse](https://www.g2.com/sellers/donor-fuse)
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7f6d31a33407f57779ab313e387df61c1ed0695aef9901f32e5f59fcf5213b6d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdonor-fuse&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

### [Donorfy](https://www.g2.com/products/donorfy/reviews)

Donorfy is fundraising software and donor management as it should be. Automated. Effortless. Enjoyable. Connected. Nothing to install. No complicated upgrades. Just smart donor management that works beautifully in the cloud – straight from the word go.

#### Who Is the Company Behind Donorfy?

- **Seller:** [Donorfy](https://www.g2.com/sellers/donorfy)
- **Year Founded:** 2014
- **HQ Location:** London, GB
- **Twitter:** @donorfy  
1,163 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2328542a288b91bd488f11ac3304fbe61fc0c78886e1ceefbd264bb788f27029&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdonorfy%2F&secure%5Burl_type%5D=linkedin_company_website)  
17 employees on LinkedIn®

### [Donorhut](https://www.g2.com/products/donorhut/reviews)

Donorhut offers cloud fundraising software for charities and non-profits of any size.

#### Who Is the Company Behind Donorhut?

- **Seller:** [Donorhut](https://www.g2.com/sellers/donorhut)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [DonorMozo](https://www.g2.com/products/donormozo/reviews)

Any not-for-profit organization must ask for donations to further the cause or help people in need. Reaching out to more people, asking for donations, and collecting donations can be tedious tasks if you do it all manually. It can also cost a lot of time, money, and effort. Thankfully, DonorMozo can help! DonorMozo is a donation platform that enables non-profits to connect their supporters with the causes and initiatives. It streamlines online fundraising to create great experiences for supporters, helps non-profits improve their outreach, extend their reach, go social, enhance their brand image, and maximize revenue. Many non-profits do everything manually as they are not tech-savvy or don’t have access to tech tools. This is where our founder Mr. Alok Dube’s innovative mind has come to the rescue. Mr. Dube believes that non-profits should not face technological roadblocks when helping others. That is why he and his capable team built DonorMozo, an online fundraising platform that makes it easier for non-profits, political fund seekers, and temples to raise more money online while also leveraging the power of social media to spread their message far and wide.

#### Who Is the Company Behind DonorMozo?

- **Seller:** [DonorMozo](https://www.g2.com/sellers/donormozo)
- **HQ Location:** Fremont, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cf0d2ec0270097866e52b99d6529b9ecca61896ae8d71f1a5670a24567d75ba9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FdonorMozo&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [DonorSpring](https://www.g2.com/products/donorspring/reviews)

DonorSpring is a plug-and-play digital fundraising platform that empowers nonprofits to easily grow and cultivate their donor communities. A nonprofit with zero digital fundraising experience can find new donors and raise more with less than one hour of work per week. We’re replacing expensive consultants and in-house digital fundraisers at a fraction of the cost. DonorSpring simplifies and automates the key workflows required to build an effective digital donor experience: Acquisition – Our platform uses machine learning to connect customers with new donor prospects via hyper-targeted donor data from our pool of over 20M active donors. The donors are introduced to the organization and then asked if they want to opt-in to ongoing communications. Cultivation – Opted-in contacts are digitally cultivated to build their relationship with the organization and make them inclined to give. DonorSpring automates the process of strategizing and copy writing for nonprofits so all they have to do is approve and send cultivation copy. Conversion – Once a donor prospect has been motivated to give, they can click on a donate button that takes them to an AI-optimized donation page with the donation amount and frequency suggested based on that donor’s capacity.

#### Who Is the Company Behind DonorSpring?

- **Seller:** [DonorSpring](https://www.g2.com/sellers/donorspring)
- **Year Founded:** 2022
- **HQ Location:** Madison, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=dede6c130af86102fb7d8d0146cbac99eed738906846aa0fb0538ae74635829f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdonorspring%2F&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

### [Donor Wrangler](https://www.g2.com/products/donor-wrangler/reviews)

Donor Wrangler is an All-in-One donor management tool designed by non-profit professionals to address the unique needs of non-profit organizations. Donor Wrangler offers a strong set of core features including: - Simple and Powerful Reports - Donation Tracking - Mail-merge Style Letter Generator - Marketing Email System - Grant Management - Task Management - Volunteer Management - And More! Our goal is to provide your nonprofit with robust, easy-to-use tools that you can rely on. We want you to spend less time struggling with software and more time engaging with your donors and your community. Visit DonorWrangler.com to schedule a guided walkthrough and let us show you all that Donor Wrangler has to offer.

#### Who Is the Company Behind Donor Wrangler?

- **Seller:** [Donor Wrangler](https://www.g2.com/sellers/donor-wrangler)
- **Year Founded:** 2015
- **HQ Location:** Fort Wayne, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8ee8b9edd447f8336a42c38fa25c3515a86c95093c91275de25398afdda9cbad&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdonorwrangler%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Double](https://www.g2.com/products/donsplus-double/reviews)

Nonprofits are losing 99% of their website visitors as we speak. When you add Double to your site, you remove all the barriers, so you double your donations - for good. Double is an engaging and friendly donation checkout, that doubles donations by encouraging visitors to donate with heartfelt call-to-action and social-proof nudges, and a fast, and frictionless experience, so it’s smooth sailing once donors click on the heart. Adding Double to your website takes lees than 15 min.

#### Who Is the Company Behind Double?

- **Seller:** [Donsplus](https://www.g2.com/sellers/donsplus)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Emma](https://www.g2.com/products/emma-live-emma/reviews)

The most powerful event management & fundraising platform on the planet. One platform, endless possibilities. Your all-in-one event management and fundraising solution. Designed by event managers for event managers, Emma streamlines your tasks, boosts attendance, and maximises charity donations. With a comprehensive feature set, Emma adapts to events of any scale or type. Plus, enjoy personalised support from a dedicated account manager throughout the entire event journey. Emma empowers charities to take charge of their events, fundraising, and cash ﬂow. With zero transaction fees and no third-party margins on auction items, every penny possible goes directly to the charity. Designed to alleviate stress, save time and money, Emma becomes an invaluable resource for your events. Emma has over 25 functionalities proven to maximise your fundraising. Event set-up wizard Ticketing and QR code check-in Silent and live auctions Pledging and donating Personalised agendas Table planning Individual giving Voucher management Auction AI

#### Who Is the Company Behind Emma?

- **Seller:** [Emma Live](https://www.g2.com/sellers/emma-live)
- **Year Founded:** 2021
- **HQ Location:** London, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f2aa18bd7de4933c2a448dde1ac00cbc97a0b4ffe693ecae282acd120d70fa9e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Femma-live%2F&secure%5Burl_type%5D=linkedin_company_website)  
10 employees on LinkedIn®

### [Enthuse Donations](https://www.g2.com/products/enthuse-donations/reviews)

Donations, fundraising and events reg technology, all under your cause’s own brand. Enthuse transforms your digital fundraising and brings you closer to your supporters.

#### Who Is the Company Behind Enthuse Donations?

- **Seller:** [Enthuse](https://www.g2.com/sellers/enthuse)
- **Year Founded:** 2012
- **HQ Location:** London, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=24f8f24ffb5bd5f581237974bef1a8b970349ec1f25b29c1530a0d912f89824b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fenthuseco&secure%5Burl_type%5D=linkedin_company_website)  
84 employees on LinkedIn®

### [eTeamSponsor](https://www.g2.com/products/eteamsponsor/reviews)

Since 2010 our online team fundraising platform has helped raise over $300 Million for schools, teams, and activities. eTeamSponsor online fundraisers are easy to set up (30min or less) and raise 2-4X more than other fundraisers. Learn more at eTeamSponsor.com! #EasiestFundraiserEver #BeEliteFundraiseMore

#### Who Is the Company Behind eTeamSponsor?

- **Seller:** [eTeamSponsor](https://www.g2.com/sellers/eteamsponsor)
- **Year Founded:** 2010
- **HQ Location:** Concord, CA
- **Twitter:** @eTeamSponsor  
3,469 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d53cdbc26906bab66d2b028bdc23b88aa437a24a3cf38d1d4114d426bc7ee2c5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Feteamsponsor%2F&secure%5Burl_type%5D=linkedin_company_website)

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Spotlight Categories

[Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence)

[Online Community Management Software](https://www.g2.com/categories/online-community-management)

[Media Monitoring Software](https://www.g2.com/categories/media-monitoring)

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[E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms)

Similar Categories

- [Admission-Based Nonprofit](/categories/admission-based-nonprofit)
- [Donor Management](/categories/donor-management)
- [Donor Prospect Research](/categories/donor-prospect-research)

- [Human Services](/categories/human-services)
- [Nonprofit Accounting](/categories/nonprofit-accounting-software)
- [Nonprofit CRM](/categories/nonprofit-crm)

- [Nonprofit Payment Gateway](/categories/nonprofit-payment-gateway)
- [Other Nonprofit](/categories/other-nonprofit)
- [Volunteer Management](/categories/volunteer-management)

[Browse Fundraising Themes](/categories/fundraising/themes)

 ![Emma Stein](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Emma Stein")
ES

Researched and written by [Emma Stein](https://research.g2.com/insights/author/emma-stein)

Updated March 4, 2025

Fundraising software is used by nonprofit organizations to manage funding processes. Its main goal is to attract and retain donors, and to ensure their loyalty and continuous financing. Fundraising campaigns can be performed online through social media and email campaigns, or during live events. The users of this type of software need to track the efficiency of any fundraising initiative and to develop long-term relationships with donors.

The [best fundraising software](https://learn.g2.com/free-fundraising-software) often integrates with [accounting](https://www.g2.com/categories/accounting) or payment solutions for financial transactions processing. Also, it may require integration with [nonprofit CRM](https://www.g2.com/categories/nonprofit-crm) or [donor management](https://www.g2.com/categories/donor-management) solutions, when these features are not included in the fundraising software.

To qualify for inclusion in the Fundraising category, a product must:

- Provide features to create multiple options for donations and gifts
- Manage donor information and communications - for both existing or potential donors
- Allow users to create, manage, and monitor campaigns to attract new donors
- Include online options for one-time or recurring donations and gifts
- Deliver reporting and analytics to evaluate fundraising initiatives or donors' contributions

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