# Best Experience Management Software - Page 8

## How Many Experience Management Software Products Does G2 Track?

**Total Products under this Category:** 130

### Category Stats (Aug 2026)

- **Average Rating:** 4.52/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Verint Voice of the Customer (+0.65%) - Among all products in this category, Verint Voice of the Customer recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank Experience Management Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 25,600+ Authentic Reviews
- 130+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Experience Management Software
 ![G2 Grid® for Experience Management Software plotting products by satisfaction and market presence](https://www.g2.com/categories/experience-management/grids.png?focus%5B%5D=19432&focus%5B%5D=4177&focus%5B%5D=15217&focus%5B%5D=482&focus%5B%5D=62085&focus%5B%5D=84697&focus%5B%5D=421&focus%5B%5D=130477)

Highlighted products: Birdeye, Reputation, QuestionPro, Qualtrics Market Research, Resonate CX, Experience.com, Medallia Customer Experience, and Dynamics 365 Customer Voice.

Underlying data: [Grid® JSON](https://www.g2.com/categories/experience-management/grids.json?focus%5B%5D=birdeye&focus%5B%5D=reputation&focus%5B%5D=questionpro&focus%5B%5D=qualtrics-market-research&focus%5B%5D=resonate-cx&focus%5B%5D=experience-com&focus%5B%5D=medallia-customer-experience&focus%5B%5D=dynamics-365-customer-voice)

**Sponsored**

### Alida

Alida believes in a world where customers are respected as the ultimate source of truth. Because knowing the whole truth about your customers can help companies make better decisions and drive long term loyalty and growth. That’s why Alida helps innovative brands create highly engaged research communities to gather feedback that empowers better customer experiences and product innovation. Leading companies like HBOMax, Warner Bros. Discovery, Volvo, and lululemon depend on Alida’s community-centered research platform to deliver fast and reliable customer feedback at scale so they can build better products, refine user experiences and test marketing campaigns. Over 176 million people globally have used the Alida platform to inform over 60,000 customer experience initiatives. Learn more at www.alida.com.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=2378&secure%5Bchosen_at%5D=2026-08-07T23%3A34%3A02Z&secure%5Bdisplayable_resource_id%5D=1379&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=1379&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=563&secure%5Bresource_id%5D=2378&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fexperience-management%3Fes_id%3D4c76074612%26page%3D8&secure%5Btoken%5D=b52968657f0265637fe0c10b0327d24e0c4c5c8c35159e349ce801a79d507da6&secure%5Burl%5D=https%3A%2F%2Fwww.alida.com%2Fuser-experience-research%3Futm_source%3Dg2%26utm_medium%3Dpaid&secure%5Burl_type%5D=custom_url)

### [GotoBiz Experience Management (XM)](https://www.g2.com/products/gotobiz-experience-management-xm/reviews)

GotoBiz's XMOps is an advanced Experience Management (XM) solution designed to transform how organizations manage customer, employee, and partner experiences. By integrating data, technology, processes, and automation, XMOps shifts from traditional reactive models to a proactive, predictive approach. This enables businesses to convert insights into concrete actions that directly enhance satisfaction, loyalty, and growth. Key Features and Functionality: - Comprehensive Platforms: Incorporates Voice of Customer, Voice of Employee, and Voice of Market platforms to gather diverse feedback. - Seamless Integrations: Connects with operational data, CRM, ERP, Service Desk, and digital channels for a unified data ecosystem. - Journey Modeling and Automation: Develops customer journeys with intelligent automations and alerts to streamline processes. - Advanced Analytics: Utilizes predictive analytics, generative AI, and real-time executive dashboards for informed decision-making. - Action-Oriented Processes: Implements rapid response mechanisms (Close the Loop) and continuous improvement initiatives to address feedback effectively. Primary Value and Solutions Provided: XMOps empowers organizations to transform feedback into operational intelligence, fostering smoother and more efficient customer journeys aligned with expectations. This continuous evolution cycle connects feedback and operational data, enabling real-time adjustments and informed decisions. By reducing friction, rework, and operational costs, XMOps enhances retention, loyalty, and provides a sustainable competitive advantage through excellence in experience management.

#### Who Is the Company Behind GotoBiz Experience Management (XM)?

- **Seller:** [GotoBiz](https://www.g2.com/sellers/gotobiz-fe93e816-7414-4aed-bd7e-cdd32595bb9b)
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=07eaa4ded4ccbd72a20a7149669f3ebc459c2338e81baac011b98a61f44368a4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsomosgotobiz%2F&secure%5Burl_type%5D=linkedin_company_website)

### [GuestRevu](https://www.g2.com/products/guestrevu/reviews)

Thousands of hoteliers worldwide use GuestRevu to quickly and easily gather feedback from their guests and actively manage their online reputations. GuestRevu’s surveys and online review management tools are tailor-made for the hospitality industry, enabling hoteliers to gain a deeper, guest-focused understanding of operational strengths and weaknesses, monitor and manage their online reputation and reviews, and improve guest satisfaction. Reviews from our own delighted clients have helped GuestRevu win the annual HotelTechAwards for Best Guest Feedback Solution six times.

#### Who Is the Company Behind GuestRevu?

- **Seller:** [GuestRevu](https://www.g2.com/sellers/guestrevu)
- **Year Founded:** 2014
- **HQ Location:** London, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0b48fdff266183e229ce7cc0bc50dba25d50e7c8e40baea18aed0e3901d7a2e6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F5214411&secure%5Burl_type%5D=linkedin_company_website)  
27 employees on LinkedIn®

### [Helios CX](https://www.g2.com/products/helios-cx/reviews)

Helios is a customer experience and account health platform that helps B2B companies continuously measure client perception, identify risks early, and drive revenue through better retention and upsell execution. With automated surveys, real-time dashboards, and actionable insights, Helios makes it easy for commercial and CX teams to understand what customers need—and take action fast.

#### Who Is the Company Behind Helios CX?

- **Seller:** [Helios CX](https://www.g2.com/sellers/helios-cx)
- **Year Founded:** 2025
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ae4f443edecb480fab43e55134f998a0dfbb20b3e123a2796a2d10483b57d602&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhelios-cx%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [HGEM](https://www.g2.com/products/hgem/reviews)

HGEM helps multi-site hospitality brands turn guest experience into profit. The platform combines mystery guest audits, real-time guest feedback, online reputation management, and social listening into a single view of every touchpoint, giving operators the insight they need to fix what is costing them money and protect what is earning it. As an AI-powered guest experience management platform for hospitality, HGEM works with over 280 hospitality brands across the UK, Ireland, and the Middle East, from independent restaurant groups to some of the largest pub companies and hotel chains. Clients include Mitchells & Butlers, Young's, Fuller's, and Peach Pubs. What makes HGEM different from generic survey tools or standalone review platforms is that everything connects. Mystery audit scores sit alongside real guest feedback and online review trends, so operators can see the full picture of how their venues are performing and where the gaps are. Halo, the platform's AI engine, reads unstructured guest feedback at scale and surfaces what matters without requiring teams to read every comment. The Hub, HGEM's reporting platform, gives head office and venue managers access to benchmarked data, automated alerts, and trend analysis. Operators use it to prioritise where to focus training and investment, track the commercial impact of service improvements, and hold teams accountable to consistent standards. HGEM is built for hospitality operators who want to manage guest experience as a commercial discipline, not a box-ticking exercise. The platform is designed for multi-site operations where consistency, speed of insight, and connecting data across channels are what matter.

#### Who Is the Company Behind HGEM?

- **Seller:** [HGEM](https://www.g2.com/sellers/hgem)
- **Year Founded:** 2003
- **HQ Location:** Bath, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=34002d7b22b8f76f893a867593d8488dc97d6aa148ae4afd8fcec7987ffdd58c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhgem&secure%5Burl_type%5D=linkedin_company_website)  
79 employees on LinkedIn®

### [humii](https://www.g2.com/products/humii/reviews)

Humii harnesses the power of real human shoppers to provide real-time customer experience monitoring and actionable insights for high-performing retailers. Humii partners understand their customers, deliver better experiences and outstrip their competitors. Access a live demo of our platform at https://www.humii.co/demo

#### Who Is the Company Behind humii?

- **Seller:** [humii](https://www.g2.com/sellers/humii)
- **Year Founded:** 2021
- **HQ Location:** Sydney, AU
- **Twitter:** @humiico  
3 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a0675c51a5372ce7bb3743e44f4015c3890bdc1c526eca0ed8a655b8161cae4e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhumii%2F&secure%5Burl_type%5D=linkedin_company_website)  
21 employees on LinkedIn®

### [Intunix](https://www.g2.com/products/intunix/reviews)

Intunix is an enterprise-grade, AI-native experience management platform designed to help businesses collect, understand, and act on customer feedback to drive sustainable revenue growth. By integrating advanced machine learning capabilities, Intunix enables organizations to transform raw feedback into actionable insights, automate operational workflows, and enhance customer retention across SaaS, e-commerce, education, and healthcare industries. The platform closes the customer experience loop through four continuous stages: \* Capture: Gather omnichannel feedback using branded forms, targeted microsurveys, and automated AI-driven voice calls. \* Understand: Leverage deep sentiment analysis to automatically surface recurring themes, calculate health scores, and map entire customer journeys. \* Act: Instantly route at-risk customer signals into automated case management workflows to resolve issues before users churn. \* Grow: Convert satisfied promoters into brand advocates by automating public review management and reputation building. To explore our full feature set or request a live custom demo, visit the official Intunix website at https://intunix.com --- Core Products & Features 1. Intunix Experience & Journey Analytics Deploy fully customized feedback forms and industry-standard metrics—including Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES). Manage all incoming responses through a unified inbox, track support escalations via built-in case management, and deploy no-code automation triggers to alert your team the moment a low score is submitted. 2. Nia: The AI Experience Manager Streamline your operations with Nia, your dedicated AI companion. Use natural language commands to automatically generate survey questions, uncover hidden user insights, draft comprehensive executive reports, and handle routine administrative tasks without manual effort. 3. Seamless Integrations & Developer Tools Incorporate customer feedback loops into your existing product stack without extensive engineering overhead. Intunix provides native options for every technical architecture: \* No-Code Extensions: Official integration modules available via the Intunix WordPress Plugin and Shopify app stores. \* Developer API: Full-scale, robust REST and GraphQL APIs alongside a lightweight Web SDK for custom web application deployments. Learn more about our data protection policies in the official Intunix Privacy Policy at https://intunix.com

#### Who Is the Company Behind Intunix?

- **Seller:** [Intunix](https://www.g2.com/sellers/intunix)
- **Year Founded:** 2023
- **HQ Location:** Australia, AU
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=48de9edb5758e69efe2099d98c8d2ecd9ccd4044b1c9465c1b4f0b3b6c730d41&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fintunix&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Invarosoft](https://www.g2.com/products/invarosoft/reviews)

Invarosoft helps MSPs and IT Departments deliver a better customer & employee experience by replacing email support with IT Support panels.

#### Who Is the Company Behind Invarosoft?

- **Seller:** [Invarosoft](https://www.g2.com/sellers/invarosoft)
- **Year Founded:** 2017
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=04ccaea59368ee50a03acf72a9c509c6bcdfd6a24e8d985d1e86632f04ea7360&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Finvarosoft&secure%5Burl_type%5D=linkedin_company_website)  
9 employees on LinkedIn®

### [IS Pro](https://www.g2.com/products/is-pro/reviews)

IS Pro is a survey software platform purpose-built for research operations with a focus on collaboration, speed, and customization. This all-in-one platform covers scripting (code or drag-and-drop tool), real-time field management (quotas, field metrics, and reports), data exports, live reporting portal (tables, charts), and analytics (weighting, utility modeling, TURF, etc.). Key IS Pro features: - Concurrent editing (multiple programmers in the same survey) - Customizable (HTML, jQuery, CSS, Perl, and more) - Dozens of integrations with panel and technology partners - CheatSweep™ fraud prevention (Integrated Bayesian algorithmic cheating detection) - Global live chat support with extended hours - Robust documentation with code examples, video walkthroughs, and FAQs - Unlimited full-access user seats Our US-based development teams actively work to refine and extend the platform, leveraging the power of transformational technologies (e.g., AI) and adding new functionalities on a regular cadence.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind IS Pro?

- **Seller:** [IntelliSurvey](https://www.g2.com/sellers/intellisurvey)
- **Year Founded:** 2001
- **HQ Location:** Irvine, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ed95a9be4cef9ad31b7ecbc214c0b634b92102aa20c99f4f6cb44b70bd537a68&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fintellisurvey&secure%5Burl_type%5D=linkedin_company_website)  
148 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Do G2 Reviewers Say About IS Pro?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend IS Pro for its **efficiency** , enabling rapid delivery of high-complexity projects through improved collaboration.

#### What Are Recent G2 Reviews of IS Pro?

**["End User Point of View"](https://www.g2.com/survey_responses/is-pro-review-10307843)**

**Rating:** 5.0/5.0 stars

_— sachin v._

[Read full review](https://www.g2.com/survey_responses/is-pro-review-10307843)

### [Knowledge Force Platform](https://www.g2.com/products/knowledge-force-platform/reviews)

Market Force Information® has pioneered the customer experience (CX) industry with a suite of solutions (mystery shopping, customer/employee surveys, social media management, auditing, etc) that capture multiple on-site data streams with the KnowledgeForce Platform to help brands make smarter, more impactful business decisions. Their integrated solution model both evaluates experiences and identifies locations as well as actions to improve performance and grow revenue. Market Force delivers a full array of services to create a performance-based culture to help organizations reach their true potential. Through their comprehensive approach, they help our customers engage employees to deliver outstanding experiences consistently over time to build customer loyalty while growing sales and profits. All services seamlessly integrate into the KnowledgeForce Platform, a revolutionary global reporting platform that is modular, extensible, configurable, and built to scale. The KnowledgeForce Platform uses the latest in big data technologies to combine performance information from multiple sources to feed predictive analytics.

#### Who Is the Company Behind Knowledge Force Platform?

- **Seller:** [Market Force Information](https://www.g2.com/sellers/market-force-information)
- **Year Founded:** 2005
- **HQ Location:** Peachtree Corners, Georgia, United States
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1e254a066d4179181b77f8bbc14f76df0e9291e65be2be8a3f81324325ea6058&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmarket-force-information&secure%5Burl_type%5D=linkedin_company_website)  
610 employees on LinkedIn®

### [Maru/HUB](https://www.g2.com/products/maru-hub/reviews)

Maru/HUB is a customer feedback and market research platform that provides insights at your fingertips. Access meaningful feedback and insights in real-time and make confident business decisions that grow your business with the world's widest feedback toolkit. Users can create, launch and analyse projects at the speed of business, or utilise support and guidance from global expert research teams. Designed hand-in-hand with researchers over the past twenty years, Maru/HUB combines powerful capabilities, types of research and expertly-designed solutions enabling businesses to better connect with their customers. Full scalable, it can be used for projects of any size; from ad hoc studies to international, enterprise-wide programs.

#### Who Is the Company Behind Maru/HUB?

- **Seller:** [eDigitalResearch](https://www.g2.com/sellers/edigitalresearch)
- **Year Founded:** 1999
- **HQ Location:** London, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a19fda4286fc5e3fb86251ba9a52fc547d3da32f7378dd4304b5bcb4fa965569&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftheharrispolluk&secure%5Burl_type%5D=linkedin_company_website)  
154 employees on LinkedIn®

### [MaskedReviews](https://www.g2.com/products/maskedreviews/reviews)

MaskedReviews helps operators, HR teams, and customer-facing businesses collect honest feedback from customers (after visits or purchases) and employees (through internal links) without exposing who said what. Capture via receipts, email footers, QR codes, counters, and internal employee links. Daily digests plus a rolling 7-day view surface recurring themes and suggested actions—not individual identities. Free early access for founding operators; self-serve signup, no credit card.

#### Who Is the Company Behind MaskedReviews?

- **Seller:** [MaskedReviews](https://www.g2.com/sellers/maskedreviews)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=088f1798ee4ba9f9db8a5754bcf1bffc70579518364932658e89f240bb12ec2d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fshowcase%2Fmaskedreviews&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [MirrorWave](https://www.g2.com/products/mirrorwave/reviews)

MirrorWave is a feedback system that drives profitable business outcomes for businesses who are serious about their deep, enduring customer relationships - with individual customers, strategic accounts or two-way partnerships. Our pre-configured system makes it easy to get into a rhythm of listening and responding to feedback. We use a world-first approach to follow individuals over time, creating relationship stories to show what’s changed and why, what you need to do and if those actions worked. MirrorWave meets two key needs: 1) Provides the strategic big picture for leadership teams - ensuring no surprises, better customer centricity and improved profitability 2) Makes it easier for relationship managers to achieve optimum business outcomes - retention; sales potential; cost-to-serve and advocacy

#### Who Is the Company Behind MirrorWave?

- **Seller:** [MirrorWave](https://www.g2.com/sellers/mirrorwave)
- **Year Founded:** 2009
- **HQ Location:** Auckland, NZ
- **Twitter:** @MirrorWave  
22 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d16f5d1ff406061b252d2c0349756fd0bc2137c729dc64e9a57e3514a42cce23&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmirrorwave&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [NUMR CXM](https://www.g2.com/products/numr-cxm/reviews)

Numr is at the forefront of revolutionizing customer experience management by intricately linking it to financial outcomes. With a unique blend of AI-powered conversational surveys, we delve deep into understanding customer sentiments and emotions, mimicking the depth of human conversations. Our approach doesn't stop at gathering insights; it extends to predicting the emotional states of the vast majority who typically remain silent, thereby painting a comprehensive emotional landscape across the customer base. Leveraging this depth of insight, we construct sophisticated predictive models that not only forecast customer behaviors but also enable the crafting of precise action plans aimed at boosting revenue. Our method transforms customer feedback into strategic financial growth, making us more than a tool but a pivotal partner in driving business success. At Numr Inc., we're committed to redefining how customer experiences influence the financial trajectory, ensuring every interaction counts towards tangible growth.

#### Who Is the Company Behind NUMR CXM?

- **Seller:** [NUMR](https://www.g2.com/sellers/numr)
- **Year Founded:** 2019
- **HQ Location:** Markham, CA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=63188be43a9a0088f29318a36f248a3df61ec51f03743433cb3dc978eb291a5c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnumrcxm&secure%5Burl_type%5D=linkedin_company_website)  
17 employees on LinkedIn®

### [Omoto](https://www.g2.com/products/omoto/reviews)

Omoto enables businesses to measure, monitor, and manage customer loyalty using Net Promoter Score.

#### Who Is the Company Behind Omoto?

- **Seller:** [Omoto](https://www.g2.com/sellers/omoto)
- **Year Founded:** 2015
- **HQ Location:** Bangalore, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d97bd452561a20cdac456192ae3fc07d0b0f412a4f9c4f916492435548bc7004&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fomoto&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

### [Opiniator](https://www.g2.com/products/opiniator/reviews)

opiniator is a customer feedback and recovery platform for brick and mortar businesses that captures on-the-spot ratings and comments from real customers using their own mobile phone at any time throughout their experience, then tracks any issue until resolution.

#### Who Is the Company Behind Opiniator?

- **Seller:** [Opiniator](https://www.g2.com/sellers/opiniator)
- **Year Founded:** 2009
- **HQ Location:** Portland, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=555b1538f3369a20cf71abc41ebb06d966e602a832e6a48dc5bd0bbe05ade59e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Foberon3%2F&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

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Similar Categories

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- [Client Onboarding](/categories/client-onboarding)
- [Co-Browsing](/categories/co-browsing)
- [Complaint Management](/categories/complaint-management)
- [Contact Center Outsourcing Services](/categories/contact-center-outsourcing-services)

- [Contact Center Payments](/categories/contact-center-payments)
- [Conversational Support](/categories/conversational-support)
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- [Customer Education](/categories/customer-education)
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[Browse Experience Management Themes](/categories/experience-management/themes)

 ![Inia Debnath](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Inia Debnath")
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Researched and written by [Inia Debnath](https://research.g2.com/insights/author/inia-debnath)

Updated October 3, 2024

Experience management software consolidates feedback from a specific, target audience and delivers actionable insights and follow-up steps to close the loop. Experience management solutions build on the features provided by [survey software](https://www.g2.com/categories/survey) and [enterprise feedback management software](https://www.g2.com/categories/enterprise-feedback-management) by adding functionality that enables businesses to plan and take informed actions based on received feedback. Specifically, these tools deploy analytics dashboards for feedback data that is viewable by stakeholders across an organization. Some products will also provide gamification features or agent-based scoring metrics to incentivize employees to leverage insights offered by the platform.

Experience management solutions can be leveraged for different use cases across a business, including customer experience (CX), B2B account experience, product experience, and market research. Though most offerings specialize in only one use case, some products will target multiple groups of respondents and allow businesses to segment their audiences. Products that specialize in CX collect customer feedback and deploy insights to frontline employees who can execute closed-loop actions based on that feedback. Products designed for B2B account experience collect client feedback and deliver insights to sales or customer success teams. Product experience solutions help product management teams collect and analyze feedback about their customers’ experiences with a product. Finally, market research solutions provide special features like research panels to enable businesses to survey their target audience.

Experience management software offers the survey development and implementation features provided by survey products and the business-focused analytics features provided by enterprise feedback management solutions. Experience management tools differ from survey and enterprise feedback management tools because they offer additional features that allow for closed-loop actions to follow up on feedback.

Based on the stacking nature of these groups of products, the Experience Management, Enterprise Feedback Management, and Survey categories are mutually exclusive to provide clarity to the exact feature sets provided by each type of software solution.

To qualify for inclusion in the Experience Management category, a product must:

- Provide all the features of an enterprise feedback management solution
- Connect with other repositories of data
- Analyze and segment experience data across all points in the customer journey
- Deliver relevant, real-time insights from feedback to relevant stakeholders
- Provide multidirectional communication channels to allow stakeholders to respond to feedback or share it with leadership
- Facilitate closed-loop action items based on respondent sentiment

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