# Best Experience Management Software for Medium-Sized Businesses - Page 2 ## How Many Experience Management Software Products Does G2 Track? **Total Products under this Category:** 129 ### Category Stats (Jul 2026) - **Average Rating:** 4.52/5 (↑0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** Verint Voice of the Customer (+0.65%) - Among all products in this category, Verint Voice of the Customer recorded the largest rating increase compared to last month _Last updated: July 28, 2026_ ## How Does G2 Rank Experience Management Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 25,600+ Authentic Reviews - 129+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Experience Management Software ![G2 Grid® for Experience Management Software plotting products by satisfaction and market presence](https://www.g2.com/categories/experience-management/grids.png?focus%5B%5D=19432&focus%5B%5D=4177&focus%5B%5D=24723&focus%5B%5D=482&focus%5B%5D=62085&focus%5B%5D=15310&focus%5B%5D=15217&focus%5B%5D=84697) Highlighted products: Birdeye, Reputation, ChurnZero, Qualtrics Market Research, Resonate CX, AskNicely, QuestionPro, and Experience.com. Underlying data: [Grid® JSON](https://www.g2.com/categories/experience-management/grids.json?focus%5B%5D=birdeye&focus%5B%5D=reputation&focus%5B%5D=churnzero&focus%5B%5D=qualtrics-market-research&focus%5B%5D=resonate-cx&focus%5B%5D=asknicely&focus%5B%5D=questionpro&focus%5B%5D=experience-com&segment=mid-market) **Sponsored** ### Userback Userback is a user feedback and bug tracking software solution designed to help teams collect, understand, and act on product feedback from users and stakeholders. This platform is particularly beneficial for SaaS companies, product managers, developers, designers, and customer support teams, providing them with the necessary tools to gather contextual feedback directly from their web applications. The primary audience for Userback includes teams that are focused on enhancing their product offerings through user insights. By facilitating the collection of both internal and external feedback, Userback enables organizations to continuously refine their product experience. It supports various use cases such as user feedback, bug reporting, usability testing, quality assurance, feature validation, and customer satisfaction tracking. The platform enriches feedback items with essential context, including screenshots, session data, automation rules, and integration workflows, allowing product teams to make informed decisions swiftly. Userback stands out in its category with a suite of key features tailored to streamline the feedback process. One of its notable functionalities is the visual feedback tools, which allow users to collect annotated screenshots, screen recordings, and comments directly within their application. This visual context aids teams in understanding user issues more clearly. Additionally, the bug reporting feature automatically captures console logs, browser details, events, and other technical metadata, facilitating a more efficient troubleshooting process. Another significant aspect of Userback is its session replay capability, which visualizes real user behavior, helping teams identify and address issues effectively. Customizable in-app surveys, such as Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES), enable organizations to measure user sentiment and satisfaction accurately. The feature portal allows teams to manage, prioritize, and validate product ideas with their customer base, ensuring that development efforts align with user needs. Userback also incorporates smart automation to enhance productivity by automating tasks such as feedback assignment and setting due dates. Seamless integrations with popular tools like Jira, Slack, Intercom, ClickUp, and GitHub further streamline workflows. A browser extension is available for quick feedback capture from any website or web application. Userback offers a Free Plan with essential features, while its paid plans scale according to user needs, ensuring that all plans support unlimited feedback collection. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=2378&secure%5Bchosen_at%5D=2026-07-31T18%3A10%3A40Z&secure%5Bdisplayable_resource_id%5D=1379&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=1379&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=18969&secure%5Bresource_id%5D=2378&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fexperience-management%2Fmid-market%3Fpage%3D2&secure%5Btoken%5D=0ef0aeb275cdd4df3ccc51975250d078ba860915dff6c9d71c343a788e915f9a&secure%5Burl%5D=https%3A%2F%2Fuserback.io%3Futm_source%3Dg2%26utm_medium%3Dmarketplace%26utm_campaign%3Dpaid&secure%5Burl_type%5D=custom_url) ### [Great Recruiters](https://www.g2.com/products/great-recruiters/reviews) Great Recruiters is a specialized feedback and review platform designed specifically for staffing firms to enhance their recruitment processes and brand reputation. This innovative solution enables organizations to gather real-time feedback from candidates and clients, providing valuable insights into the performance of their recruiters and overall organizational effectiveness. By leveraging this data, staffing firms can identify areas for improvement, celebrate successes, and ultimately maximize the potential of their workforce. The target audience for Great Recruiters includes staffing agencies and recruitment firms looking to improve their operational efficiency and client satisfaction. In an industry where reputation and referrals are critical, having a system that facilitates immediate feedback can significantly influence a firm’s ability to attract top talent and maintain strong client relationships. The platform serves various use cases, such as enhancing recruiter performance, increasing candidate engagement, and building a positive brand image through authentic testimonials. Key features of Great Recruiters include real-time reviews, customizable feedback requests, and comprehensive analytics. Users can easily solicit feedback from candidates and clients after interactions, ensuring that insights are timely and relevant. The platform also provides analytics tools that allow staffing firms to track performance metrics over time, helping them make data-driven decisions to enhance their recruitment strategies. Additionally, the ability to showcase positive reviews and testimonials on various platforms can help firms stand out in a competitive market. By utilizing Great Recruiters, staffing firms can significantly improve their return on investment (ROI) by fostering a culture of continuous improvement and accountability. The insights gained from real-time feedback can lead to enhanced recruiter training programs, better candidate experiences, and ultimately, higher placement rates. Furthermore, the platform’s emphasis on building a strong reputation through authentic reviews can lead to increased referrals, further driving growth and success for staffing organizations. Overall, Great Recruiters offers a comprehensive solution that empowers staffing firms to elevate their brand and operational effectiveness in a dynamic industry. **Average Rating:** 4.9/5.0 **Total Reviews:** 165 #### How Do G2 Users Rate Great Recruiters? - **Has the product been a good partner in doing business?:** 9.9/10 (Category avg: 9.1/10) - **Customer Effort Score (CES):** 9.3/10 (Category avg: 8.1/10) - **Customer Satisfaction (CSAT) Score:** 9.7/10 (Category avg: 8.6/10) - **Net Promoter Score (NPS):** 9.6/10 (Category avg: 8.7/10) #### Who Is the Company Behind Great Recruiters? - **Seller:** [Great Recruiters](https://www.g2.com/sellers/great-recruiters) - **Year Founded:** 2017 - **HQ Location:** Troy, Michigan - **Twitter:** @great\_recruiter 324 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=47eeca28b4882095ddc7b7c12a7e99a88f58d353b9e2075346a2b97a256d749c&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgreat-recruiters&secure%5Burl_type%5D=linkedin_company_website) 13 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Recruiter, Technical Recruiter - **Top Industries:** Staffing and Recruiting, Hospital & Health Care - **Company Size:** 48% Medium, 47% Small #### What Do G2 Reviewers Say About Great Recruiters? _AI-generated summary from verified user reviews_ ##### Pros - Users find Great Recruiters **exceptionally helpful** , enhancing client interactions and providing valuable feedback for continuous improvement. - Users value the **real-time feedback** from candidates, enhancing recruitment processes and improving overall team morale. - Users value the **real-time feedback** from candidates, enhancing their hiring process and overall team morale. - Users find Great Recruiters to be extremely **user-friendly** , enhancing their recruitment experience and communication effortlessly. - Users find the **feedback and engagement features** of Great Recruiters invaluable for enhancing service and professional growth. ##### Cons - Users express frustration with **verification issues** , as unverified reviews hinder their chances of becoming Top Rated. - Users desire **missing features** like advanced search and better integration with ATS to enhance their recruitment experience. - Users note that **timing and verification issues** in review requests hinder accurate feedback for recruiters and clients. - Users believe that **improvement is needed** in review request timing and the verification process for better feedback accuracy. - Users find the **review request timing confusing** , impacting the accuracy of feedback and overall user experience. #### What Are Recent G2 Reviews of Great Recruiters? **["A Game-Changer for Authentic Candidate Experience Feedback"](https://www.g2.com/survey_responses/great-recruiters-review-12502759)** **Rating:** 5.0/5.0 stars _— Heidi H._ [Read full review](https://www.g2.com/survey_responses/great-recruiters-review-12502759) **["Effortless Feedback, Enhances Performance"](https://www.g2.com/survey_responses/great-recruiters-review-12671998)** **Rating:** 5.0/5.0 stars _— Melissa R._ [Read full review](https://www.g2.com/survey_responses/great-recruiters-review-12671998) ### [Medallia Customer Experience](https://www.g2.com/products/medallia-customer-experience/reviews) Medallia Experience Cloud, an award-winning SaaS platform, leads the market in helping organizations understand, manage and improve the experiences of their customers, employees, and citizens. Medallia is equipped with the most comprehensive capabilities for capturing feedback and experience signals wherever customers are interacting, including: email, social, digital web and in-app, conversational messaging and connected devices. And, when combined with operational and transactional data fed into Medallia, organizations can understand every touchpoint along every customer journey. Medallia Athena brings AI and Machine Learning to the platform, detecting patterns, uncovering issues and new business opportunities, and predicting behavior, all to focus attention for smarter business decisions. Medallia delivers these insights in real-time, across the organization, so that the voice of the customer can be embedded in daily decisions made by everyone, from the frontline to the C-suite. Using Medallia Experience Cloud, organizations can make demonstrable improvements to the customer experience and employee experience, reducing churn, turning detractors into promoters and buyers, and creating in-the-moment cross-sell and up-sell opportunities. All of which help companies deliver clear and potent returns on investment. Learn what Medallia can do for your organization by requesting a demo at https://www.medallia.com/contact-us/ **Average Rating:** 4.5/5.0 **Total Reviews:** 207 #### How Do G2 Users Rate Medallia Customer Experience? - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.1/10) - **Customer Effort Score (CES):** 8.7/10 (Category avg: 8.1/10) - **Customer Satisfaction (CSAT) Score:** 9.2/10 (Category avg: 8.6/10) - **Net Promoter Score (NPS):** 9.4/10 (Category avg: 8.7/10) #### Who Is the Company Behind Medallia Customer Experience? - **Seller:** [Medallia](https://www.g2.com/sellers/medallia) - **Company Website:** www.medallia.com - **Year Founded:** 2001 - **HQ Location:** San Francisco, CA - **Twitter:** @Medallia 12,225 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9c8d80f3d6282d9c0ba5d566f563fb36c86bb89ad7f09e57400dd8a99467e21c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F49697%2F&secure%5Burl_type%5D=linkedin_company_website) 1,938 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Hospitality, Financial Services - **Company Size:** 64% Large, 21% Medium #### What Do G2 Reviewers Say About Medallia Customer Experience? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **flexible feedback collection** of Medallia, which enhances customer insights and operational improvement opportunities. - Users find Medallia Customer Experience to be incredibly **helpful** for gaining deep insights and improving customer engagement. - Users appreciate the **ease of use** of Medallia Customer Experience, enjoying quick insights and seamless communication. - Users appreciate the **exceptional customer support** from Medallia, enhancing their experience with timely and helpful guidance. - Users value the **powerful insights generation** of Medallia, enhancing decision-making with deep understanding of customer feedback. ##### Cons - Users find the **learning curve steep** and overwhelming, especially for new users trying to navigate the platform. - Users face **limitations in features** and cumbersome workflows, resulting in delays and inefficiencies in addressing feedback. - Users find the **steep learning curve** of Medallia Customer Experience intimidating, especially without prior analytics experience. - Users highlight the **limitations in AI capabilities** of Medallia, resulting in delays and manual efforts in feedback management. - Users often find **difficult reporting** in Medallia challenging, with a steep learning curve and confusing navigation during critical periods. #### What Are Recent G2 Reviews of Medallia Customer Experience? **["A Powerful Platform to Centralize and Act on Customer Feedback"](https://www.g2.com/survey_responses/medallia-customer-experience-review-9917116)** **Rating:** 5.0/5.0 stars _— Santiago G._ [Read full review](https://www.g2.com/survey_responses/medallia-customer-experience-review-9917116) **["Powerful Customer Insights with Real-Time Actionability"](https://www.g2.com/survey_responses/medallia-customer-experience-review-12952963)** **Rating:** 5.0/5.0 stars _— Shivraj P._ [Read full review](https://www.g2.com/survey_responses/medallia-customer-experience-review-12952963) #### What Are G2 Users Discussing About Medallia Customer Experience? - [What is your primary use case for Medallia Customer Experience, and how has it improved your customer feedback?](https://www.g2.com/discussions/what-is-your-primary-use-case-for-medallia-customer-experience-and-how-has-it-improved-your-customer-feedback) - [What is Medallia Customer Experience used for?](https://www.g2.com/discussions/what-is-medallia-customer-experience-used-for) ### [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) Emplifi is the AI-powered autonomous CX platform that unifies social marketing, commerce, and customer care in a single command center. Powered by Emplifi Fuel, its intelligence engine, the platform connects every team and every customer interaction, from content creation to conversion to post-sale support. 20,000+ global brands, including Domino's, Puma, Canon, Delta, and UFC, rely on Emplifi to manage 4 billion CX interactions per month across social, messaging, reviews, and live chat. The platform includes AI-powered publishing, community management, social listening, unified analytics, influencer marketing, UGC and visual commerce, ratings and reviews, and omnichannel customer care. **Average Rating:** 4.4/5.0 **Total Reviews:** 373 #### How Do G2 Users Rate Emplifi? - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10) - **Customer Effort Score (CES):** 8.1/10 (Category avg: 8.1/10) - **Customer Satisfaction (CSAT) Score:** 8.9/10 (Category avg: 8.6/10) - **Net Promoter Score (NPS):** 9.0/10 (Category avg: 8.7/10) #### Who Is the Company Behind Emplifi? - **Seller:** [Emplifi](https://www.g2.com/sellers/emplifi-7f303838-0fb9-47c0-bc12-d24f181fe4b2) - **HQ Location:** Columbus , US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5aeabe4c65ed8808ff7358d654976880c558fe4998ce1c7d040a500b8f3d31d7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Femplifi%2F&secure%5Burl_type%5D=linkedin_company_website) 547 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Community Manager - **Top Industries:** Marketing and Advertising, Retail - **Company Size:** 44% Medium, 31% Large #### What Do G2 Reviewers Say About Emplifi? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of Emplifi, enabling seamless collaboration and efficient social media management. - Users value the **comprehensive social media management features** of Emplifi, enhancing teamwork and analytics across platforms. - Users value the **easy access to social media analytics** , enabling effective monitoring of campaign performance and engagement. - Users value the **analytics capabilities** of Emplifi, enabling effective monitoring and reporting of social media performance. - Users value the **intuitive features** of Emplifi, which effectively support community management and social media analytics. ##### Cons - Users note **missing features** in Emplifi, particularly the lack of Excel downloads and limited functionality in analytics. - Users report **technical issues** with Emplifi, citing glitches and inconsistent support that disrupt workflows and stability. - Users find **feature limitations** in Emplifi, noting a lack of essential capabilities for data analysis and insights. - Users feel there is **improvement needed** in features like data download and the effectiveness of the inspiration tab. - Users note a **lack of features** in Emplifi, particularly for analytics and platform-specific insights. #### What Are Recent G2 Reviews of Emplifi? **["Emplifi’s Intuitive Platform Makes Publishing and Dashboards Effortless"](https://www.g2.com/survey_responses/emplifi-review-12624587)** **Rating:** 4.5/5.0 stars _— Mel H._ [Read full review](https://www.g2.com/survey_responses/emplifi-review-12624587) **["Evolving, User-Friendly Suite with Responsive Implementation Support"](https://www.g2.com/survey_responses/emplifi-review-12580996)** **Rating:** 4.5/5.0 stars _— John M. C._ [Read full review](https://www.g2.com/survey_responses/emplifi-review-12580996) #### What Are G2 Users Discussing About Emplifi? - [What is Emplifi Social Marketing Cloud used for?](https://www.g2.com/discussions/what-is-emplifi-social-marketing-cloud-used-for) - [What is Emplifi Service Cloud used for?](https://www.g2.com/discussions/what-is-emplifi-service-cloud-used-for) - [What is socialbakers?](https://www.g2.com/discussions/what-is-socialbakers) - 1 comment - [Is social Baker free?](https://www.g2.com/discussions/is-social-baker-free) - [What is scalability in Software?](https://www.g2.com/discussions/what-is-scalability-in-software) ### [Sprig](https://www.g2.com/products/sprig/reviews) Sprig is an enterprise survey platform powered by AI agents. We help organizations move from question to evidence faster by transforming how research is designed, fielded, and synthesized. Instead of relying on manual survey programming, static forms, and time-consuming analysis, Sprig combines modern survey infrastructure with specialized agents that accelerate every stage of the research process. Research teams use Sprig to run customer surveys, market research, experience measurement, journey research, concept testing, and strategic studies. Whether collecting feedback from customers, prospects, panel participants, or users inside a product, Sprig helps teams gather higher-quality data and uncover deeper insights. Three AI agents power every stage of the research process: Design Agent: Builds rigorous studies from survey documents, research goals, briefs, and existing questionnaires. Field Agent: Delivers adaptive surveys that personalize questions and gather richer feedback across every channel. Synthesize Agent: Transforms responses into evidence-backed reports, themes, and recommendations. Leading companies including Microsoft, Figma, Notion, Ramp, DoorDash, Coinbase, Harvey, and Robinhood use Sprig to continuously learn from customers, understand markets, validate ideas, and improve products. By combining enterprise survey capabilities with AI-powered agents, Sprig enables teams to move faster, make better decisions, and turn research into a competitive advantage. **Average Rating:** 4.3/5.0 **Total Reviews:** 196 #### How Do G2 Users Rate Sprig? - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10) - **Customer Effort Score (CES):** 8.5/10 (Category avg: 8.1/10) - **Customer Satisfaction (CSAT) Score:** 8.9/10 (Category avg: 8.6/10) - **Net Promoter Score (NPS):** 8.8/10 (Category avg: 8.7/10) #### Who Is the Company Behind Sprig? - **Seller:** [Sprig](https://www.g2.com/sellers/sprig) - **Company Website:** www.sprig.com - **Year Founded:** 2019 - **HQ Location:** San Francisco, California - **Twitter:** @Sprig 2,085 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fe64b0b796898f4e2ef43f28f7613c0c1ee596a4a159c7ad769c02831bdd3d82&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18717471&secure%5Burl_type%5D=linkedin_company_website) 265 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Product Manager, Product Designer - **Top Industries:** Computer Software, Financial Services - **Company Size:** 61% Medium, 28% Large #### What Do G2 Reviewers Say About Sprig? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **easy setup** of Sprig, enabling non-technical users to efficiently begin their projects. - Users value the **easy integrations** of Sprig, enhancing workflow by connecting seamlessly with existing tools like Slack. - Users value the **real-time feedback management** of Sprig, enabling faster decision-making with insightful AI analysis. - Users appreciate the **responsive customer support** of Sprig, which makes troubleshooting straightforward and efficient. - Users appreciate the **ease of use** of Sprig, making it accessible and efficient for non-technical users. ##### Cons - Users often face **survey navigation issues** and confusing data formats, hindering effective information gathering and analysis. - Users face **significant limitations with survey navigation and information quality** , hindering effective research and insights. - Users find Sprig's setup process **time-consuming** , with slow support responses and complex billing adding to the delay. - Users report **dashboard issues** with frequent resets and complicated billing, impacting usability and data management. - Users face challenges with **data inaccuracy** due to confusing billing and complex data export formats from Sprig. #### What Are Recent G2 Reviews of Sprig? **["Intuitive and Efficient Navigation for User Research"](https://www.g2.com/survey_responses/sprig-review-13161644)** **Rating:** 5.0/5.0 stars _— Andre S._ [Read full review](https://www.g2.com/survey_responses/sprig-review-13161644) **["AI-Powered Insights Transform Our Customer Feedback"](https://www.g2.com/survey_responses/sprig-review-9451308)** **Rating:** 5.0/5.0 stars _— Bharat D._ [Read full review](https://www.g2.com/survey_responses/sprig-review-9451308) ### [Forsta](https://www.g2.com/products/forsta/reviews) Forsta, a Press Ganey company, powers the HX (Human Experience) Platform – a comprehensive Experience and Research Technology platform that breaks down the silos between CX (Customer Experience), Employee Experience (EX), Market Research – so that companies can get a deeper, more complete understanding of the experiences of their audiences. The HX Platform gathers and analyzes data, and translates the findings into shareable actions to inform decision-making and drive growth. Forsta’s technology, combined with its team of expert consultants, serves organizations across a variety of industries including financial services, healthcare, hospitality, market research, professional services, retail and technology. Forsta is recognized as a Leader in the 2021 Gartner® Magic Quadrant™ for Voice of the Customer. For more information, visit www.forsta.com. **Average Rating:** 4.2/5.0 **Total Reviews:** 297 #### How Do G2 Users Rate Forsta? - **Has the product been a good partner in doing business?:** 8.4/10 (Category avg: 9.1/10) - **Customer Effort Score (CES):** 8.3/10 (Category avg: 8.1/10) - **Customer Satisfaction (CSAT) Score:** 8.4/10 (Category avg: 8.6/10) - **Net Promoter Score (NPS):** 8.6/10 (Category avg: 8.7/10) #### Who Is the Company Behind Forsta? - **Seller:** [Forsta](https://www.g2.com/sellers/forsta) - **Year Founded:** 1990 - **HQ Location:** London, United Kingdom - **Twitter:** @Forstaglobal 840 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=88993b2a423e829c7aa46677a14e4e422833683e98c299213bfa1b0c0a5a76bd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fforstainfo%2F&secure%5Burl_type%5D=linkedin_company_website) 436 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Project Manager, Manager - **Top Industries:** Market Research, Management Consulting - **Company Size:** 43% Medium, 29% Large #### What Do G2 Reviewers Say About Forsta? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of Forsta, finding it simple to create surveys and analyze data. - Users value the **ease of data integration and reporting** with Forsta, streamlining their survey processes effectively. - Users value the **customization options** in Forsta, which enhance usability and meet diverse market research needs. - Users value the **powerful data analysis tools** of Forsta for effective market research and insightful reporting. - Users value the **efficiency improvement** of Forsta, enhancing their market research and customer experience management seamlessly. ##### Cons - Users find the **limited design options** of Forsta challenging, hindering effective personalization and creativity in projects. - Users find the **expensive pricing** of Forsta burdensome for smaller teams, affecting accessibility and personalization. - Users find Forsta **costly and limited** in design options, making complex surveys challenging and expensive to implement. - Users find the **limited customization** options hinder their ability to personalize projects effectively, impacting overall satisfaction. - Users find the **limited features** of Forsta hinder personalization, making setup and advanced projects time-consuming and costly. #### What Are Recent G2 Reviews of Forsta? **["Easy-to-Customize Survey Management with Helpful Crosstabs and Quotas"](https://www.g2.com/survey_responses/forsta-review-12639408)** **Rating:** 4.0/5.0 stars _— Chandra L._ [Read full review](https://www.g2.com/survey_responses/forsta-review-12639408) **["Powerful Survey Tool with Room for Enhancement"](https://www.g2.com/survey_responses/forsta-review-12708334)** **Rating:** 4.0/5.0 stars _— Michael H._ [Read full review](https://www.g2.com/survey_responses/forsta-review-12708334) #### What Are G2 Users Discussing About Forsta? - [What is Forsta used for?](https://www.g2.com/discussions/what-is-forsta-used-for) - [Are confirmit surveys legit?](https://www.g2.com/discussions/are-confirmit-surveys-legit) - 1 comment ### [UserTesting](https://www.g2.com/products/usertesting/reviews) UserTesting is the leader in human insight. Our Human Insight Engine empowers teams to validate decisions, co-innovate at scale, and accelerate the path to their best products and experiences. By embedding real human feedback into every stage of development—from ideation to launch—organizations can eliminate guesswork, align stakeholders, and deliver experiences that truly meet evolving customer needs. **Average Rating:** 4.4/5.0 **Total Reviews:** 734 #### How Do G2 Users Rate UserTesting? - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10) - **Customer Effort Score (CES):** 6.8/10 (Category avg: 8.1/10) - **Customer Satisfaction (CSAT) Score:** 6.7/10 (Category avg: 8.6/10) - **Net Promoter Score (NPS):** 6.8/10 (Category avg: 8.7/10) #### Who Is the Company Behind UserTesting? - **Seller:** [UserTesting](https://www.g2.com/sellers/usertesting) - **Company Website:** www.usertesting.com - **Year Founded:** 2007 - **HQ Location:** San Francisco, CA - **Twitter:** @usertesting 42,832 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=73442a6f9daab3f3de2836e2f4625bacfccf35b241b94c14334b3b9d6b8521b4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F564709%2F&secure%5Burl_type%5D=linkedin_company_website) 1,876 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** UX Researcher, Product Designer - **Top Industries:** Computer Software, Financial Services - **Company Size:** 41% Large, 37% Medium #### What Do G2 Reviewers Say About UserTesting? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **ease of use** of UserTesting, enabling quick feedback and efficient testing processes. - Users appreciate the **valuable insights** from UserTesting, aiding in effective understanding of consumer sentiment and feedback. - Users appreciate the **time-saving feedback** from UserTesting, enabling swift decisions based on real user interactions. - Users value the **helpful and responsive customer support** of UserTesting, enhancing their testing experience significantly. - Users value the **insightful feedback features** of UserTesting, enhancing their understanding of consumer sentiment effectively. ##### Cons - Users experience **testing difficulties** due to limited question logic, participant quality, and technical issues impacting effectiveness. - Users note the **missing features** in UserTesting, particularly regarding text formatting and survey navigation, affecting usability. - Users report **survey issues** including long response times, participant quality concerns, and challenges in sharing findings. - Users criticize UserTesting for being **expensive** , especially given the inconsistent quality of participants and support issues. - Users find that the **limited functionality** of UserTesting, including inconsistent features and analysis, hampers their overall experience. #### What Are Recent G2 Reviews of UserTesting? **["UserTesting Makes Gathering Genuine Feedback Fast and Simple"](https://www.g2.com/survey_responses/usertesting-review-12927269)** **Rating:** 4.5/5.0 stars _— Sambit Kumar B._ [Read full review](https://www.g2.com/survey_responses/usertesting-review-12927269) **["Quick Access to Real Users with an Intuitive Dashboard and Rich Video Insights"](https://www.g2.com/survey_responses/usertesting-review-12946786)** **Rating:** 4.5/5.0 stars _— Luciana S._ [Read full review](https://www.g2.com/survey_responses/usertesting-review-12946786) #### What Are G2 Users Discussing About UserTesting? - [What is UserTesting used for?](https://www.g2.com/discussions/what-is-usertesting-used-for) - 1 comment - [What is UserZoom used for?](https://www.g2.com/discussions/what-is-userzoom-used-for) - [What are the three types of user testing?](https://www.g2.com/discussions/what-are-the-three-types-of-user-testing) - [Does user testing record your face?](https://www.g2.com/discussions/does-user-testing-record-your-face) - 2 comments - [What does user testing do?](https://www.g2.com/discussions/what-does-user-testing-do) - 1 comment, 1 upvote ### [Dovetail](https://www.g2.com/products/dovetail-research-pty-ltd-dovetail/reviews) It’s never been easier to build a product or service. The barriers to entry (ideas, talent, and tooling) are quickly becoming commoditized by AI. The faster your teams align behind and solve the most critical customer problems, the more revenue and market share you unlock. The only way to win is to identify what customers need and deliver it before the competition. But this is difficult to do. Data is scattered across teams and tools using various methods and it is difficult to understand, and align on, at speed. Even in the world of AI, the unique challenges associated with gathering, analyzing, and understanding complex customer feedback lead to teams wasting millions of dollars in failed products, slower development cycles, and duplicated efforts. As a result, they are continually risking decreases in customer satisfaction, and ultimately revenue. Dovetail provides always-on customer understanding. Our AI-native customer intelligence platform automatically turn sales calls, user feedback, support tickets, and voice of customer data into actionable insights that grow your business. Dovetail integrates with dozens of tools like Gong, Intercom, Zoom, Salesforce, Slack, Teams, and Google Play to analyze video, audio, documents, and text. Auto-generate reports and requirements documents; configure dashboards to visualize trends; and set up agents to ensure insights are acted on. Enable your team to track feature requests, identify pain points, reduce churn, and increase customer satisfaction through high-quality, accurate, and real-time customer intelligence that’s accessible to everyone. Deploy the industry-standard, enterprise-grade system of record for all of your customer intelligence. Put your customer first and grow your business. We’re for teams who care about solving real customer problems. Join the likes of Meta, Volvo, AWS, Dyson, Deloitte, and thousands more as they put their customer first with Dovetail. **Average Rating:** 4.5/5.0 **Total Reviews:** 167 #### How Do G2 Users Rate Dovetail? - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10) - **Customer Effort Score (CES):** 5.0/10 (Category avg: 8.1/10) - **Customer Satisfaction (CSAT) Score:** 4.6/10 (Category avg: 8.6/10) - **Net Promoter Score (NPS):** 4.6/10 (Category avg: 8.7/10) #### Who Is the Company Behind Dovetail? - **Seller:** [Dovetail Research Pty. Ltd.](https://www.g2.com/sellers/dovetail-research-pty-ltd) - **Company Website:** dovetail.com - **Year Founded:** 2017 - **HQ Location:** Sydney, Australia - **Twitter:** @hidovetail 2,183 Twitter followers - **LinkedIn® Page:** [au.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=681367e9652c5d78585cc44cb1824f4ea5f1e39a36020ed5ad6f453ded053976&secure%5Burl%5D=https%3A%2F%2Fau.linkedin.com%2Fcompany%2Fheydovetail&secure%5Burl_type%5D=linkedin_company_website) 163 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Senior UX Researcher, UX Researcher - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 45% Medium, 27% Small #### What Do G2 Reviewers Say About Dovetail? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **ease of use** of Dovetail, enjoying its centralized location and intuitive features for research synthesis. - Users love Dovetail for its **centralized research organization** and impressive AI features that enhance data interaction. - Users value the **intuitive interface and powerful features** of Dovetail, enhancing research efficiency and team collaboration. - Users value the **efficient data reuse** of Dovetail, allowing quicker insights and reducing the need for repeated studies. - Users value the **data re-use capabilities** of Dovetail, significantly enhancing research efficiency and insights. ##### Cons - Users find Dovetail's **missing features** frustrating, particularly in AI tools, tagging, workflows, and reporting options. - Users experience a **lack of guidance** with Dovetail, struggling to navigate setup and optimize usage effectively. - Users find the **complex tagging system** and AI features in Dovetail challenging, complicating their overall experience and effectiveness. - Users find the **complexity** of Dovetail challenging, highlighting a steep learning curve and cumbersome tagging methods. - Users find the **steep learning curve** of Dovetail frustrating, hindering effective long-term project management and insights sharing. #### What Are Recent G2 Reviews of Dovetail? **["Dovetail helped us find our way to product market fit"](https://www.g2.com/survey_responses/dovetail-review-10368938)** **Rating:** 4.5/5.0 stars _— Emilio P._ [Read full review](https://www.g2.com/survey_responses/dovetail-review-10368938) **["Dovetail Centralizes Research with Intuitive, AI-Powered Collaboration"](https://www.g2.com/survey_responses/dovetail-review-12911093)** **Rating:** 4.5/5.0 stars _— Luciana S._ [Read full review](https://www.g2.com/survey_responses/dovetail-review-12911093) ### [Custify](https://www.g2.com/products/custify/reviews) Custify is the customer success platform designed to help SaaS businesses reduce churn, boost customer lifetime value, and deliver world-class customer experiences. With an intuitive interface and powerful features, Custify empowers Customer Success teams to manage every aspect of the customer journey—from seamless onboarding to proactive renewal and expansion—using real-time health scores, automated alerts, and predictive analytics. Custify integrates data across your entire tech stack, providing a centralized, single source of truth for each customer. This allows teams to quickly spot churn risks, capitalize on upsell opportunities, and deliver personalized customer interactions at scale. With automated workflows, customizable playbooks, and intelligent segmentation, Custify streamlines routine tasks, enabling your team to focus on building relationships and driving customer success outcomes that matter. Setting up Custify is a breeze with our concierge onboarding service, ensuring you’re up and running in hours—not weeks. Our platform integrates effortlessly with your CRM, support systems, and other essential tools, giving you unmatched visibility and collaboration across teams. Custify’s powerful analytics and customizable dashboards make it easy to monitor key metrics, track customer health, and measure the success of your initiatives. Join leading SaaS companies that trust Custify to optimize their Customer Success operations and drive sustainable growth. Deliver exceptional customer experiences, reduce churn, and maximize customer lifetime value with the best Customer Success platform for your SaaS business. Book a demo today to see how Custify transforms your customer success strategy at scale. **Average Rating:** 4.7/5.0 **Total Reviews:** 515 #### How Do G2 Users Rate Custify? - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.1/10) - **Customer Effort Score (CES):** 8.8/10 (Category avg: 8.1/10) - **Customer Satisfaction (CSAT) Score:** 9.4/10 (Category avg: 8.6/10) - **Net Promoter Score (NPS):** 9.8/10 (Category avg: 8.7/10) #### Who Is the Company Behind Custify? - **Seller:** [Custify](https://www.g2.com/sellers/custify) - **Year Founded:** 2017 - **HQ Location:** Bucharest, Romania - **Twitter:** @CustifySRL 628 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1937c2bde8668b0a178dd793de18fdae2d6f38e5f54c90c92ccebaa104d6654c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18314355%2F&secure%5Burl_type%5D=linkedin_company_website) 43 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Customer Success Manager, Senior Customer Success Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 63% Small, 33% Medium #### What Do G2 Reviewers Say About Custify? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of Custify, facilitating efficient tracking and analysis of customer health. - Users commend the **responsive customer support** of Custify, consistently providing assistance and valuing user feedback effectively. - Users appreciate the **intuitive interface** of Custify, making it easy for non-Customer Success professionals to use effectively. - Users value the **robust automation** in Custify, which streamlines daily tasks and enhances customer success strategies. - Users value the **variety of integration options** with Custify, enhancing adaptability and supporting their diverse needs. ##### Cons - Users highlight the **missing features** in Custify, such as limited email tracking and insufficient documentation. - Users note that the **email functionality lacks effectiveness** , especially in tracking and reporting features. - Users find **limited customization options** frustrating, especially regarding the UI and account lists in Custify. - Users find the **learning curve challenging** , with extensive setup and ongoing adaptation required for effective use. - Users find Custify to be **not intuitive** , struggling with its outdated UI and complex settings management. #### What Are Recent G2 Reviews of Custify? **["Playbooks + AI Automation: A Game-Changer for Customer Success"](https://www.g2.com/survey_responses/custify-review-13168820)** **Rating:** 5.0/5.0 stars _— Patrick S._ [Read full review](https://www.g2.com/survey_responses/custify-review-13168820) **["Custify Unifies Our Data for Powerful Segmentation, Playbooks, and Health Scores"](https://www.g2.com/survey_responses/custify-review-13180444)** **Rating:** 5.0/5.0 stars _— Samuel D._ [Read full review](https://www.g2.com/survey_responses/custify-review-13180444) #### What Are G2 Users Discussing About Custify? - [What is Custify used for?](https://www.g2.com/discussions/what-is-custify-used-for) ### [Zonka Feedback](https://www.g2.com/products/zonka-feedback/reviews) Zonka Feedback is an AI-powered Customer Feedback & Intelligence Platform for businesses to collect feedback across channels, unify scattered sources in one place, analyze it with AI, and act in real time. Whether it’s digital journeys and product feedback or frontline and support experiences across locations, Zonka Feedback empowers teams to understand customer experience, reduce churn, improve satisfaction, and drive growth. With easy-to-use yet powerful surveys for NPS, CSAT, CES, and more, businesses can run transactional and relationship programs and capture feedback across email, SMS, WhatsApp, web, in-app, in-product, kiosks, and offline touchpoints. Zonka Feedback seamlessly integrates with leading CRM, Helpdesk, and Marketing platforms, including Salesforce, HubSpot, Intercom, and Zendesk, to trigger surveys and sync scores, creating a holistic 360° view of the customer journey. With out-of-the-box reports, trends, and insights, teams can easily analyze data to drive informed CX improvements. Zonka’s AI Feedback Intelligence unifies feedback analytics and experience signals from tickets, chats, reviews, calls, social, and surveys—sources that often live in silos—into a single platform to deliver actionable insights. Powered by Thematic Analysis, Impact & Sentiment Scoring, Entity Recognition, and Agentic AI, it gives teams instant clarity on what’s working, what’s broken, and where to focus across themes, functions, and locations. Insights Assistant enables teams to instantly query their feedback data and get clear, AI-driven answers to critical questions, such as what’s driving churn, what’s frustrating users, which product enhancements matter most, and more. Zonka Feedback simplifies & speeds up closing the feedback loop with a centralized inbox, case management, reputation management, and intelligent automation. Feedback is routed to the right teams, follow-ups are triggered instantly, and businesses can respond directly to customer feedback and online reviews, proactively engaging detractors and turning negative experiences into loyalty-building moments. \*\*Key Capabilities\*\* - Effortless NPS, CSAT, CES survey & VoC program - Collect responses via Email, SMS, WhatsApp, Web, In-App, Kiosks & more - AI Feedback Intelligence with thematic, sentiment, impact analysis & entity recognition - Reputation Management to unify, monitor, and respond to online reviews - Centralized Inbox with collaborative view, tagging, and tasks - Case Management with tickets, assignments, and direct customer communication - Real-time Alerts via Email, SMS, WhatsApp, Slack, and Microsoft Teams - Workflow Automation to trigger actions and close the loop faster - Reporting & Analytics with out-of-the-box dashboards and trends - Integrations with 50+ platforms, including Salesforce, HubSpot, Zendesk, Intercom, Freshdesk, Microsoft Dynamics, Zapier and more. **Average Rating:** 4.7/5.0 **Total Reviews:** 79 #### How Do G2 Users Rate Zonka Feedback? - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10) - **Customer Effort Score (CES):** 9.9/10 (Category avg: 8.1/10) - **Customer Satisfaction (CSAT) Score:** 9.8/10 (Category avg: 8.6/10) - **Net Promoter Score (NPS):** 9.7/10 (Category avg: 8.7/10) #### Who Is the Company Behind Zonka Feedback? - **Seller:** [Zonka Feedback](https://www.g2.com/sellers/zonka-feedback) - **Company Website:** www.zonkafeedback.com - **Year Founded:** 2014 - **HQ Location:** Gurugram, Haryana - **Twitter:** @zonkafeedback 1,270 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=21dcdce5a8a4ce8df49b19d8116c029f20c9b1fb827ed2e623f63c57dae1638f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3881439%2F&secure%5Burl_type%5D=linkedin_company_website) 34 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** CEO, Founder - **Top Industries:** Marketing and Advertising, Education Management - **Company Size:** 63% Small, 30% Medium #### What Do G2 Reviewers Say About Zonka Feedback? _AI-generated summary from verified user reviews_ ##### Pros - Users commend the **responsive and exceptional support** offered by Zonka Feedback, enhancing their overall experience significantly. - Users find Zonka Feedback's **ease of use and setup** exceptional, enhancing customer experience and engagement efficiently. - Users commend Zonka Feedback for its **massive improvements and feature updates** enhancing customer experience and feedback collection. - Users commend Zonka Feedback for its **excellent data management** , praising its customization options and supportive integration. - Users praise the **ease of use** of Zonka Feedback, appreciating its straightforward setup and seamless integration. ##### Cons - Users face **software instability** within Zonka Feedback, experiencing bugs and confusing navigation that impede usability. - Users experience **call issues** with Zonka Feedback, limiting in-house reviews and affecting the survey process. - Users note a **slight learning curve** with advanced features, though excellent support helps ease the transition. - Users find the **layout issues** of Zonka Feedback frustrating, with confusing navigation and unexpected functionality locations. - Users report a **slight learning curve** with advanced features, but commend the excellent support for assistance. #### What Are Recent G2 Reviews of Zonka Feedback? **["A Strategic Asset for Client Success and Brand Growth"](https://www.g2.com/survey_responses/zonka-feedback-review-12252252)** **Rating:** 5.0/5.0 stars _— Khurram K._ [Read full review](https://www.g2.com/survey_responses/zonka-feedback-review-12252252) **["Zonka Feedback - Intuitive, Customizable, and Seamlessly Integrative"](https://www.g2.com/survey_responses/zonka-feedback-review-12565883)** **Rating:** 5.0/5.0 stars _— Colin C._ [Read full review](https://www.g2.com/survey_responses/zonka-feedback-review-12565883) #### What Are G2 Users Discussing About Zonka Feedback? - [What are feedback programs?](https://www.g2.com/discussions/what-are-feedback-programs) - [Which are the tools used for feedback?](https://www.g2.com/discussions/which-are-the-tools-used-for-feedback) - [What is zonka?](https://www.g2.com/discussions/what-is-zonka) - [What are the features of a good customer feedback system?](https://www.g2.com/discussions/what-are-the-features-of-a-good-customer-feedback-system) ### [Syndigo](https://www.g2.com/products/syndigo-syndigo/reviews) Syndigo is a leader in AI-first PXM, MDM, and PIM, empowering brands, retailers, and distributors to create winning product experiences. Syndigo offers the most extensive brand-retail network, the leading commerce data pool, and automated recommendations that incorporate user-generated content. With Syndigo’s solutions, companies can reach more customers, dynamically optimize shopping experiences, and achieve more control of their commerce with trusted data, software, and connections. Syndigo serves over 18,000 global enterprises in key sectors such as grocery, foodservice, hardlines, home improvement/DIY, pet, health and beauty, automotive, apparel, energy, and healthcare. Learn more at www.syndigo.com. **Average Rating:** 4.4/5.0 **Total Reviews:** 191 #### How Do G2 Users Rate Syndigo? - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10) - **Customer Effort Score (CES):** 5.0/10 (Category avg: 8.1/10) - **Customer Satisfaction (CSAT) Score:** 8.3/10 (Category avg: 8.6/10) - **Net Promoter Score (NPS):** 6.7/10 (Category avg: 8.7/10) #### Who Is the Company Behind Syndigo? - **Seller:** [Syndigo](https://www.g2.com/sellers/syndigo) - **Company Website:** www.syndigo.com - **Year Founded:** 2017 - **HQ Location:** Chicago, Illinois - **Twitter:** @syndigoLLC 281 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b31df4100632d3c4a3872a01d2318660d853b4c18c13f473ab419cbbb6b3ce80&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F28625135%2F&secure%5Burl_type%5D=linkedin_company_website) 1,727 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Consumer Goods, Retail - **Company Size:** 39% Medium, 31% Small #### What Do G2 Reviewers Say About Syndigo? _AI-generated summary from verified user reviews_ ##### Pros - Users commend Syndigo for its **exceptional customer support** , consistently providing responsive and helpful assistance throughout their experience. - Users commend the **ease of use** of Syndigo, appreciating its intuitive interface and seamless integration capabilities. - Users commend the **helpful support** from Syndigo, enhancing their operational efficiency and overall experience with the platform. - Users appreciate the **quick response** from Syndigo's support team, ensuring efficient issue resolution and excellent service. - Users praise Syndigo for its **unified platform with robust features** , improving operational efficiency and enhancing digital visibility. ##### Cons - Users face **data management issues** with updates, error reporting, and lack of notifications affecting usability. - Users find the **learning curve steep** for Syndigo, needing better resources and an easier user interface to navigate. - Users criticize the **poor usability** of Syndigo, highlighting complications in navigation and an overwhelming interface. - Users face **complexity issues** with Syndigo, struggling with navigation and frequently changing processes that hinder usability. - Users find the **user interface confusing** , making navigation difficult and complicating the experience for newcomers. #### What Are Recent G2 Reviews of Syndigo? **["Easy-to-Use Portal with an Excellent Product Catalog and Responsive Support"](https://www.g2.com/survey_responses/syndigo-review-12874556)** **Rating:** 5.0/5.0 stars _— Brian T._ [Read full review](https://www.g2.com/survey_responses/syndigo-review-12874556) **["Ecommerce Success fueled by Syndigo CES "](https://www.g2.com/survey_responses/syndigo-review-8850824)** **Rating:** 5.0/5.0 stars _— Patrick L._ [Read full review](https://www.g2.com/survey_responses/syndigo-review-8850824) #### What Are G2 Users Discussing About Syndigo? - [What is Syndigo, The Active Content Engine used for?](https://www.g2.com/discussions/what-is-syndigo-the-active-content-engine-used-for) - 1 comment ### [Clientshare](https://www.g2.com/products/clientshare/reviews) Clientshare is the fastest growing CX platform for B2B service providers. Used by 1-in-2 of the FTSE 100 and 1-in-3 of the S&P 500, Clientshare helps enterprise suppliers in Logistics, BPO, Facilities Management, Contract Catering and Manufacturing to save time, gain full visibility of their accounts health and retain & grow contracts. Clientshare's platform is designed to help businesses manage and improve their customer relationships through structured business reviews and customer experience tools. It replaces manual, inconsistent account management processes with a digital workflow that guides teams through delivering professional Business Reviews (QBRs), collecting NPS and CSAT scores, gathering customer feedback, and tracking actions all in one place. The platform also includes live analytics dashboards, a content management system, and AI-powered analysis to give account managers and senior leaders a clear, real-time view of every customer account. By surfacing early churn warning signs, flagging at-risk accounts, and identifying upsell opportunities, it enables teams to act before small issues become bigger problems. Ultimately, Clientshare helps suppliers win renewals on the basis of proven value rather than price, and build deeper, more engaged relationships with their clients. **Average Rating:** 4.6/5.0 **Total Reviews:** 92 #### How Do G2 Users Rate Clientshare? - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10) - **Customer Effort Score (CES):** 8.7/10 (Category avg: 8.1/10) - **Customer Satisfaction (CSAT) Score:** 9.3/10 (Category avg: 8.6/10) - **Net Promoter Score (NPS):** 9.2/10 (Category avg: 8.7/10) #### Who Is the Company Behind Clientshare? - **Seller:** [Clientshare](https://www.g2.com/sellers/clientshare-675ca33b-3f1f-4626-92a8-364f3a29d6c5) - **Company Website:** www.myclientshare.com - **Year Founded:** 2016 - **HQ Location:** London - **Twitter:** @myclientshare 531 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3be251b20b1a94874ab9269319f2c6374ee213c37f0fcb0b4bc96549af3de158&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fclientshare&secure%5Burl_type%5D=linkedin_company_website) 32 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Account Director - **Top Industries:** Facilities Services, Staffing and Recruiting - **Company Size:** 46% Large, 35% Medium #### What Do G2 Reviewers Say About Clientshare? _AI-generated summary from verified user reviews_ ##### Pros - Users commend the **ease of use** of Clientshare, streamlining management of client relationships and business reviews. - Users highlight the **fantastic customer support** from Clientshare, making assistance efficient and enjoyable throughout their experience. - Users find the **support team invaluable** , offering quick, knowledgeable responses that enhance the overall Clientshare experience. - Users appreciate the **enhanced engagement** with Clientshare, facilitating collaboration and improving client feedback and communication. - Users enjoy the **easy access** to Clientshare's dashboard, facilitating efficient client management and support across teams. ##### Cons - Users face **scoring system issues** , with errors and harsh evaluations impacting their overall experience with Clientshare. - Users note that improvement is needed in **DOC Cleaning** to maximize features and ensure effective follow-ups. - Users find **limited functionality** in Clientshare, particularly with client feedback response and data export options. - Users find the **absence of compliance documentation features** limiting, impacting operational efficiency and review processes. - Users find the **required training inadequate** , leading to managers' reluctance in fully utilizing the system. #### What Are Recent G2 Reviews of Clientshare? **["Clientshare support me gathering consistent, meaningful client feedback."](https://www.g2.com/survey_responses/clientshare-review-13088585)** **Rating:** 4.0/5.0 stars _— Jayson B._ [Read full review](https://www.g2.com/survey_responses/clientshare-review-13088585) **["Tracks Feedback Over Time with Helpful Comments and Great Support"](https://www.g2.com/survey_responses/clientshare-review-13078163)** **Rating:** 5.0/5.0 stars _— Adam T._ [Read full review](https://www.g2.com/survey_responses/clientshare-review-13078163) ### [TheySaid](https://www.g2.com/products/theysaid-inc-theysaid/reviews) TheySaid replaces old-school feedback tools with incredibly insightful conversations. We're not your grandpa's survey tool. Instead of boring forms, your AI interviewer asks customers and employees deep and personalized questions to help you really understand why people gave their response. And with TheySaid you can gather any kind of feedback powered by AI: surveys, forms, interviews, user tests and polls. Key Features: 1. Teach AI about your organization by uploading websites or docs 2. Tell us what you want to learn, and AI will create your entire project for you 3. Control how AI asks follow ups while users answer your questions 3. Take action in real time with auto-generated action items for each response 5. Get actionable themes and insights across all of your responses **Average Rating:** 4.8/5.0 **Total Reviews:** 81 #### How Do G2 Users Rate TheySaid? - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.1/10) - **Customer Effort Score (CES):** 9.7/10 (Category avg: 8.1/10) - **Customer Satisfaction (CSAT) Score:** 9.8/10 (Category avg: 8.6/10) - **Net Promoter Score (NPS):** 9.4/10 (Category avg: 8.7/10) #### Who Is the Company Behind TheySaid? - **Seller:** [Theysaid inc.](https://www.g2.com/sellers/theysaid-inc) - **Year Founded:** 2023 - **HQ Location:** Palo Alto, California - **Twitter:** @TheySaidHQ 18 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f6aeac6ee2bc5437314869df64f7196445c9e486eea502edd5d1ee3556cd8509&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnuffsaid&secure%5Burl_type%5D=linkedin_company_website) 27 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 57% Small, 32% Medium #### What Do G2 Reviewers Say About TheySaid? _AI-generated summary from verified user reviews_ ##### Pros - Users praise the **adaptive and insightful AI** integration in TheySaid, enhancing overall engagement and coherence. - Users find TheySaid to be **easy and simple to use** , contributing to a great overall experience. - Users find the **ease of use** of TheySaid to be impressive, enhancing their overall experience seamlessly. - Users value the **efficiency** of TheySaid, finding it perfectly tailored to meet various business needs. - Users value the **adaptive and insightful AI** of TheySaid, enhancing coherence and relevance in generated insights. ##### Cons - Users feel that **enhanced data visualization** is needed for better clarity in reporting and analysis. - Users find **difficult reporting** in TheySaid frustrating, wishing for better visual graphics to enhance data interpretation. - Users find the **limited reporting options** in TheySaid inadequate, hindering effective data visualization and analysis. - Users find the **poor reporting** of TheySaid frustrating, emphasizing a need for better visual data graphics. #### What Are Recent G2 Reviews of TheySaid? **["Very Useful for Surveys, Feedback, and AI Driven Insights"](https://www.g2.com/survey_responses/theysaid-review-12964734)** **Rating:** 5.0/5.0 stars _— Ishan S._ [Read full review](https://www.g2.com/survey_responses/theysaid-review-12964734) **["Gives insights on real customer voices on pricing"](https://www.g2.com/survey_responses/theysaid-review-12970418)** **Rating:** 5.0/5.0 stars _— Sohaib F._ [Read full review](https://www.g2.com/survey_responses/theysaid-review-12970418) ### [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) SurveySparrow is an AI-powered Customer Experience platform that goes further — bringing feedback from surveys, reviews, support conversations, calls, and social media into one place, and turning it into insights your team can act on the same day. Instead of managing a feedback program, you build a continuous system that improves customer satisfaction, retention, and growth. Try it free for 14 days. No credit card required. What Running CX on SurveySparrow Actually Looks Like: You want to run a survey — but not the kind that feels like a survey. With Conversational Surveys, it feels like a chat. Customers don't fill in a form; they have a conversation, and that changes everything. Response rates go up by 40%, and the answers actually mean something. But a good question only gets you so far. So Echo AI steps in mid-conversation, automatically asking the follow-ups your team would have asked anyway. The score comes with the story behind it. Now you've got responses — hundreds of them, maybe thousands. CogniVue reads every single one. Sentiment, themes, and trends all surfaced automatically, before anyone on your team opens a dashboard. No spreadsheets. No manual tagging. No waiting. And you didn't have to spend days building the survey in the first place. The AI Survey Builder suggested the questions, the logic, and the flow based on what you were trying to find out. Auto-Translate made sure it ran in every language your customers speak, across every channel they use — surveys, reviews, social, support, calls. All of it lands in one place through Omnichannel Feedback Collection. Your NPS, CSAT, and CES dashboards now reflect the full picture. Leadership sees what's happening in real time. And when something needs action, Workflow Automation makes sure it gets it — triggering follow-ups, notifying the right teams, and pushing data directly into Salesforce, HubSpot, Slack, Jira, and 95+ other tools without anyone having to move a thing manually. For teams in the field, there are Offline Surveys. For research that needs a human face, Video Surveys. For regulated industries, HIPAA Compliance. And for companies that want the entire experience to feel theirs unmistakably, Add Your Own Brand keeps your brand front and centre across every survey, every communication, and every customer touchpoint. That's the full loop. From the first question to the last action handled. **Average Rating:** 4.4/5.0 **Total Reviews:** 2,025 #### How Do G2 Users Rate SurveySparrow? - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10) - **Customer Effort Score (CES):** 8.9/10 (Category avg: 8.1/10) - **Customer Satisfaction (CSAT) Score:** 8.9/10 (Category avg: 8.6/10) - **Net Promoter Score (NPS):** 8.8/10 (Category avg: 8.7/10) #### Who Is the Company Behind SurveySparrow? - **Seller:** [SurveySparrow Inc.](https://www.g2.com/sellers/surveysparrow-inc) - **Company Website:** surveysparrow.com - **Year Founded:** 2017 - **HQ Location:** Palo Alto, California - **Twitter:** @surveysparrow 904 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=248da59de43d290d61a268b03f756c7baccd51a41fd31fe328358aeb784d8fa4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F13253328&secure%5Burl_type%5D=linkedin_company_website) 412 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Founder, CEO - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 68% Small, 25% Medium #### What Do G2 Reviewers Say About SurveySparrow? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **intuitive and engaging interface** of SurveySparrow, enabling quick survey setup and boosting response rates. - Users find SurveySparrow to be **extremely helpful** , enhancing engagement and making survey execution simpler and more effective. - Users appreciate the **clean and user-friendly interface** of SurveySparrow, enhancing survey creation and engagement significantly. - Users love the **conversational interface** of SurveySparrow, enhancing engagement and making feedback collection seamless and intuitive. - Users love the **intuitive interface** of SurveySparrow, making survey creation and engagement a breeze. ##### Cons - Users find the **reporting options limited** , making quick reviews and data comparisons inconvenient for regular use. - Users find **difficult reporting** options and limited customization hinder the efficiency of their survey management and analysis. - Users find **limited customization options** frustrating, needing higher-tier plans for advanced features and flexible reporting. - Users note the **limited reporting** capabilities in SurveySparrow hinder in-depth analysis and custom insights. - Users find SurveySparrow to be **expensive** , especially for essential features that require higher-tier plans for full access. #### What Are Recent G2 Reviews of SurveySparrow? **["Easy Setup, Clean Interface, and Smooth Survey Creation"](https://www.g2.com/survey_responses/surveysparrow-review-12863198)** **Rating:** 4.5/5.0 stars _— Muhammad O._ [Read full review](https://www.g2.com/survey_responses/surveysparrow-review-12863198) **["SurveySparrow Makes Interactive, Easy Surveys and Streamlines Customer Feedback"](https://www.g2.com/survey_responses/surveysparrow-review-12780059)** **Rating:** 5.0/5.0 stars _— Sidharth B._ [Read full review](https://www.g2.com/survey_responses/surveysparrow-review-12780059) #### What Are G2 Users Discussing About SurveySparrow? - [What novel approaches are market researchers adopting with SurveySparrow to gain deeper insights?](https://www.g2.com/discussions/what-novel-approaches-are-market-researchers-adopting-with-surveysparrow-to-gain-deeper-insights) - [What is SurveySparrow used for?](https://www.g2.com/discussions/what-is-surveysparrow-used-for) - 2 comments ### [Survicate](https://www.g2.com/products/survicate/reviews) Survicate is a customer feedback platform built for product, research, marketing, and CX teams. Collect feedback across every channel, analyze it with AI and customizable dashboards, and act on it through 40+ native integrations, all in one place. Start with surveys. Deploy targeted CSAT, NPS, and custom surveys across your website, mobile app, email, Braze In-App messages, and Intercom chat. Advanced logic, behavioral targeting, and AI-generated follow-up questions help you ask the right people the right questions at the right moment. Then go further. Insights Hub automatically categorizes feedback, detects trends, and surfaces patterns across all your sources. Ask Research Assistant a question and get instant answers backed by actual customer quotes, no manual digging required. Finally, close the loop. Push feedback directly to the tools your teams already use: create Jira tickets from bug reports, sync responses to HubSpot or Salesforce, trigger automated workflows in Braze or Klaviyo, and keep everyone aligned with real-time Slack summaries. Feedback stops being a report, joins discussions where they happen, and starts driving decisions that matter. Why teams choose Survicate: - Multi-channel surveys with behavioral targeting and advanced logic - AI that categorizes feedback and detects trends automatically - Customizable dashboards for a real-time view of key metrics across teams - Research Assistant for instant, source-backed answers to research questions - 40+ native integrations with HubSpot, Salesforce, Braze, Zendesk, and more - Every AI insight backed by verifiable customer quotes With Survicate, customer feedback stops being noise and starts driving the decisions that matter. **Average Rating:** 4.6/5.0 **Total Reviews:** 200 #### How Do G2 Users Rate Survicate? - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10) - **Customer Effort Score (CES):** 9.0/10 (Category avg: 8.1/10) - **Customer Satisfaction (CSAT) Score:** 8.7/10 (Category avg: 8.6/10) - **Net Promoter Score (NPS):** 9.2/10 (Category avg: 8.7/10) #### Who Is the Company Behind Survicate? - **Seller:** [Survicate](https://www.g2.com/sellers/survicate) - **Company Website:** survicate.com - **Year Founded:** 2013 - **HQ Location:** Warsaw, MA - **Twitter:** @Survicate 12,830 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=eb4a95892b2bd1fe9b956007c990f65f097381672dfc9b54032cb36e61ed260e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3210935%2F&secure%5Burl_type%5D=linkedin_company_website) 58 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Product Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 46% Small, 42% Medium #### What Do G2 Reviewers Say About Survicate? _AI-generated summary from verified user reviews_ ##### Pros - Users find Survicate to be **intuitive and easy to use** , enhancing their ability to gather valuable feedback efficiently. - Users appreciate the **survey management capabilities** of Survicate, benefiting from robust feedback collection and insightful analysis. - Users praise the **stellar customer support** of Survicate, noting its responsiveness and helpfulness during interactions. - Users praise the **easy integrations** with tools like Marketo and Salesforce, streamlining their workflow effectively. - Users appreciate the **multiple easy integrations** of Survicate, enhancing survey functionality across various platforms effortlessly. ##### Cons - Users experience **audience targeting issues** with Survicate, limiting customization and complicating mobile survey management. - Users experience **limitations in audience targeting and customization** , affecting effectiveness and usability of Survicate. - Users find **limited customization** in Survicate frustrating, especially regarding widget designs and survey adaptability. - Users note **survey limitations** , including insufficient customization options and lack of intuitive UX/UI for updating surveys. - Users find **missing features** in Survicate, highlighting limitations in audience targeting, customization, and dashboard quality. #### What Are Recent G2 Reviews of Survicate? **["Research Assistant helps me find the answers that actually matter"](https://www.g2.com/survey_responses/survicate-review-13073674)** **Rating:** 4.5/5.0 stars _— Yauhen D._ [Read full review](https://www.g2.com/survey_responses/survicate-review-13073674) **["It Makes Wellness Feedback and Survey Management Simple and Organized"](https://www.g2.com/survey_responses/survicate-review-12858493)** **Rating:** 4.5/5.0 stars _— Ishan S._ [Read full review](https://www.g2.com/survey_responses/survicate-review-12858493) #### What Are G2 Users Discussing About Survicate? - [What is Survicate used for?](https://www.g2.com/discussions/what-is-survicate-used-for) ### [Totango](https://www.g2.com/products/totango/reviews) Totango is a Customer Growth platform for driving customer value and revenue at scale, combining scalable customer management, predictive revenue intelligence, and a strategic, value-based post-sales methodology to transform how companies prove customer ROI, drive retention, and earn expansion. The Customer Growth Platform includes Totango Customer Success and Unison Customer Intelligence. Each of these solutions plays a distinct role in the Customer-Led Growth through value realization methodology. Totango Customer Success focuses on tracking customer health and engagement, enabling teams to proactively address potential issues and foster long-term relationships. Unison Customer Intelligence aggregates data from multiple sources, offering insights that help organizations understand customer behavior and preferences. Totango's target audience and target buyers include mid-sized to large enterprises across various industries that prioritize customer retention, renewals, and expansion and that generally rely on subscription-based models, where maintaining customer loyalty is critical to their revenue growth. Key features of Totango include customizable dashboards, real-time analytics, and automated workflows. These tools enable users to visualize customer data effectively, monitor key performance indicators, and automate routine tasks, thereby enhancing efficiency. The platform also supports collaboration among teams, allowing for seamless communication and alignment on customer goals. By providing actionable insights, Totango empowers organizations to refine their revenue strategies and make informed decisions that drive growth. Overall, Totango stands out as a leader in the Customer Success category by offering a holistic approach to managing customer relationships. Its integration of various tools and functionalities allows enterprises to gain a deeper understanding of their customers, ultimately leading to improved satisfaction and loyalty. By investing in Totango, organizations can position themselves for long-term success in an increasingly competitive landscape. **Average Rating:** 4.3/5.0 **Total Reviews:** 1,140 #### How Do G2 Users Rate Totango? - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.1/10) - **Customer Effort Score (CES):** 7.8/10 (Category avg: 8.1/10) - **Customer Satisfaction (CSAT) Score:** 8.2/10 (Category avg: 8.6/10) - **Net Promoter Score (NPS):** 8.1/10 (Category avg: 8.7/10) #### Who Is the Company Behind Totango? - **Seller:** [Totango](https://www.g2.com/sellers/totango) - **Company Website:** www.totango.com - **Year Founded:** 2010 - **HQ Location:** New York, NY - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3c055ca1d4406b1442de250192896a32c751981491e45014b5bb40827df34236&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F760976%2F&secure%5Burl_type%5D=linkedin_company_website) 124 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Customer Success Manager, CSM - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 57% Medium, 22% Small #### What Do G2 Reviewers Say About Totango? _AI-generated summary from verified user reviews_ ##### Pros - Users find Totango's interface **easy to use and set up** , enhancing their ability to track accounts efficiently. - Users value the **excellent customer support** from Totango, enhancing their management experience with valuable insights. - Users appreciate the **functionality** of Totango, enabling seamless tracking, campaign setup, and reporting in one application. - Users appreciate the **customization options** in Totango, enhancing their ability to track metrics and engage customers effectively. - Users value the **efficiency** of Totango, enhancing productivity with seamless integrations and streamlined workflows for customer management. ##### Cons - Users find the **steep learning curve** challenging due to overwhelming data and a lack of educational resources. - Users find **integration issues** with Totango challenging, as they can be manual and difficult to maintain. - Users find the **missing features** in Totango frustrating, particularly for managing complex business models and drafts. - Users find **limited customization** in Totango, making it challenging to tailor the experience without technical assistance. - Users find the **steep learning curve** challenging, struggling with collaboration and functionality in Totango's interface. #### What Are Recent G2 Reviews of Totango? **["Risk evaluation and health scoring"](https://www.g2.com/survey_responses/totango-review-9508942)** **Rating:** 4.0/5.0 stars _— Dragomir L._ [Read full review](https://www.g2.com/survey_responses/totango-review-9508942) **["Beautiful, Visual Customer Data Platform That Beats Spreadsheets"](https://www.g2.com/survey_responses/totango-review-12594697)** **Rating:** 4.5/5.0 stars _— Verified User in Computer Software_ [Read full review](https://www.g2.com/survey_responses/totango-review-12594697) #### What Are G2 Users Discussing About Totango? - [What is Totango used for?](https://www.g2.com/discussions/what-is-totango-used-for) - 1 upvote - [‹ Prev‹ Prev](/categories/experience-management/mid-market?order=g2_score#product-list) - [1](/categories/experience-management/mid-market?order=g2_score#product-list) - 2 - [3](/categories/experience-management/mid-market?order=g2_score&page=3#product-list) - [Next ›Next ›](/categories/experience-management/mid-market?order=g2_score&page=3#product-list) Spotlight Categories [Expense Management Software](https://www.g2.com/categories/expense-management) [Online Backup Software](https://www.g2.com/categories/online-backup) [Remote Monitoring & Management (RMM) Software](https://www.g2.com/categories/remote-monitoring-management-rmm) [Sales Engagement Software](https://www.g2.com/categories/sales-engagement) [Application Performance Monitoring (APM) Tools](https://www.g2.com/categories/application-performance-monitoring-apm) Similar Categories - [Help Desk](/categories/help-desk) - [Live Chat](/categories/live-chat) - [Customer Self-Service](/categories/customer-self-service) - [Social Customer Service](/categories/social-customer-service) - [Appointment Reminder](/categories/appointment-reminder) - [Call & Contact Center](/categories/call-contact-center) - [Client Onboarding](/categories/client-onboarding) - [Co-Browsing](/categories/co-browsing) - [Complaint Management](/categories/complaint-management) - [Contact Center Outsourcing Services](/categories/contact-center-outsourcing-services) - [Contact Center Payments](/categories/contact-center-payments) - [Conversational Support](/categories/conversational-support) - [Customer Communications Management](/categories/customer-communications-management) - [Customer Education](/categories/customer-education) - [Customer Service Automation](/categories/customer-service-automation) [Browse Experience Management Themes](/categories/experience-management/themes) ![Jeffrey Lin](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jeffrey Lin") JL Researched and written by [Jeffrey Lin](https://research.g2.com/insights/author/jeffrey-lin) Updated Products classified in the overall Experience Management category are similar in many regards and help companies of all sizes solve their business problems. However, medium-sized business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Medium-Sized Business Experience Management to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Medium-Sized Business Experience Management category. In addition to qualifying for inclusion in the Experience Management Software category, to qualify for inclusion in the Medium-Sized Business Experience Management Software category, a product must have at least 10 reviews left by a reviewer from a medium-sized business. Show More * * * ## How Do You Choose the Right Experience Management Software? ### What You Should Know About Experience Management Software ### What is Experience Management Software? Experience management (XM) software, also known as customer experience (CX) or customer experience management (CEM or CXM) software, refers to technology that helps manage an organization’s interactions with its customers across all channels and touchpoints in the customer journey. CXM software enables businesses to collect, consolidate, and analyze customer feedback, providing actionable insights throughout the customer journey and lifecycle. With real-time, advanced analytics, experience management tools help companies understand how feedback relates to their business metrics. With these products, the most successful businesses are able to use predictive analytics to act on potential issues before they arise. Experience management software also provides tools for closed-loop actions, meaning employees are empowered to take action on optimization of customer experiences by responding to customers or prioritizing product roadmaps based on feedback. #### What Types of Experience Management Software Exist? All experience management solutions offer the same basic functionality. The most common use case is CX; however, some products are able to target other types of audiences for feedback concerning product experience, brand experience, and even market research. Some experience management platforms also offer features for gauging employee experiences. 1. [**Customer experience (CX)**](https://www.g2.com/categories/experience-management/f/customer-experience) **:** Most experience management solutions are designed for targeting customers for feedback at various points in the customer journey. These platforms analyze feedback and deliver insights to customer-facing employees and other relevant stakeholders so immediate actions can be taken if necessary. 2. [**B2B account experience**](https://www.g2.com/categories/experience-management/f/b2b-account-experience) **:** This enables the collection of feedback from B2B clients and accounts on their experience with a business and its products or services. It helps deliver actionable insights to relevant stakeholders, such as sales and customer success teams. 3. **Brand experience:** Experience management products with features for brand experience collect feedback concerning brand perception and brand loyalty. These insights are delivered to relevant stakeholders like marketing professionals who use the data to improve brand positioning and develop new marketing strategies. 4. [**Product experience**](https://www.g2.com/categories/experience-management/f/product-experience) **:** Product experience solutions collect customer feedback concerning their experience with a product. Insights concerning product experiences are routed to product management teams who use customer feedback to fix bugs or prioritize their roadmaps. 5. [**Market research**](https://www.g2.com/categories/experience-management/f/market-research) **:** Businesses may use experience management solutions to perform market research. These tools collect feedback from a company’s audience or target market and provide market research-specific features like panels. ### What are the Common Features of Experience Management Software? 1. **Survey management:** A core feature of experience management software is the creation and distribution of surveys to customers. These tools allow businesses to solicit customer feedback through a variety of channels, including through their website, email, SMS, or in-app messages. While some customers may prefer to receive communications via email, others may be more inclined to respond to surveys sent through SMS, so it’s important for businesses to understand their customers’ preferences when requesting feedback. 2. **Text analytics:** In customer surveys, businesses may elect to include open-ended questions. This permits users to elaborate on “yes" or “no" responses, identify specific issues with a product, or describe personal experiences, contributing to a wider variety and depth of data. Experience management tools use machine learning and natural language processing (NLP) to analyze these open-ended text responses. Text analytics features help organizations understand customer sentiment, uncover trends, and identify opportunities, turning their customers’ feedback into actionable insights. 3. **Net promoter score (NPS):** Experience management software allows organizations to send NPS surveys to their customers. NPS is one of the primary metrics for CX and an indicator of business growth. These surveys ask how likely the customer is to recommend the product or service to a friend or colleague on a scale of 1 to 10. NPS surveys are typically followed by an open-ended question asking customers to elaborate on their ratings. Measuring NPS on a regular basis provides businesses with key insights into brand loyalty and customer engagement. 4. **Customer satisfaction (CSAT) scores:** CSAT is another common key performance indicator (KPI) used in measuring CX. This score is calculated by asking a customer how satisfied they were with a recent transaction on a rating scale. While NPS is a high-level KPI for customer loyalty, CSAT is typically focused on a specific point in the customer journey. Customers might receive a CSAT survey after making a purchase or speaking to a customer service representative. 5. **Customer effort score (CES):** Experience management software helps businesses measure a third CX metric, the CES. This is another customer service KPI that asks customers how much effort was required for them to get an issue resolved or a request handled. Tracking CES helps an organization identify opportunities to improve customer service processes to make customer experiences more effortless and intuitive. 6. **Closed-loop actions:** In contrast to enterprise feedback management, experience management solutions offer enhanced capabilities for closing the loop on customer feedback. For example, customer service teams may be notified of a negative response to a survey; experience management software would allow an agent to respond to that customer directly through the platform. Conversely, if a response is positive, the agent may ask the customer to leave a review or send a referral. Features for closing the loop empower businesses to take immediate action on customer feedback. ### What are the Benefits of Experience Management Software? Experience management platforms help businesses bridge the gap between the experiences they believe they are delivering to customers and the experiences customers are actually receiving. Below are a few benefits of the software:  - **Collect feedback:** Like enterprise feedback management software, experience management tools enable organizations to collect feedback from their customers with surveys that measure NPS, CSAT, and CES. While many of these tools focus on customer service, they can be leveraged across many different areas of a business, including product development, marketing, and even human resources.  - **Provide analysis** : By combining and analyzing customer feedback from multiple channels, experience management software offers companies a holistic view of their customers’ experiences and how those experiences are impacting the business. - **Voice of customer (VoC)**: Organizations invest in experience management tools to support their VoC programs. VoC, which is relatively new in the field of CX, is a market research technique focused on capturing customer feedback. Experience management software is used to gather and collaborate on data related to the VoC, empowering businesses to make data-driven decisions to meet their customers’ needs and expectations. ### Who Uses Experience Management Software? Any business with a vested interest in promoting positive customer experiences benefits from experience management software. These platforms are leveraged by organizations across many different industries, including retail, healthcare, technology, financial services, hospitality, and nonprofit. **Customer service:** Customer support and customer success teams are some of the heaviest users of experience management software. These departments work closely with business customers and play a major role in managing customer experiences. Customer service teams use experience management software to track CX metrics with surveys that measure NPS, CSAT, and CES. These metrics help businesses understand where they are falling short and how they can improve to meet the expectations of their customers. Experience management solutions flag negative customer feedback and provide teams with tools to follow up with those customers, turning negative experiences into positive interactions. Feedback collected through experience management tools is routed directly to a company’s contact center, where agents follow up with dissatisfied customers. **Marketing:** Most consumers rely on reviews from their peers when they make purchasing decisions. As a result, positive customer experiences are a powerful tool for promoting a company’s products and services. Experience management software allows marketing teams to capture positive reviews and feedback that are shared on social media, added to marketing materials, or used as case studies. **Product development:** Experience management software helps inform decision making around product updates and new product development. Text analytics and advanced reporting features allow product teams to identify pain points in the user experience. With these insights, product teams are able to add functionality or introduce new features that will improve customers’ experiences with the product. ### What’s the best experience management software for small businesses? For small businesses aiming to enhance customer satisfaction and gather actionable feedback, [top small business experience management platforms](https://www.g2.com/categories/experience-management/small-business) include: - [Birdeye](https://www.g2.com/products/birdeye/reviews) offers an all-in-one platform for reviews, surveys, and customer feedback, helping small businesses manage their online reputation and improve customer experience. - [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) features conversational surveys and automation capabilities, allowing small businesses to engage customers effectively and analyze feedback for continuous improvement. ### What are the top experience management platforms for SaaS companies? For SaaS companies seeking to optimize user experience and gather product feedback, leading experience management platforms on G2 include: - [Qualtrics CoreXM](https://www.g2.com/products/qualtrics-strategy-research-formerly-corexm/reviews) provides advanced survey tools and analytics, enabling SaaS companies to collect and act on customer insights to enhance product offerings. - [UserTesting](https://www.g2.com/products/usertesting/reviews) offers real-time user feedback through video recordings, helping SaaS companies understand user behavior and improve usability. ### What’s the most recommended experience management software for large enterprises? For large enterprises aiming to manage complex customer journeys and gather comprehensive feedback, leading [enterprise-level experience management platforms](https://www.g2.com/categories/experience-management/enterprise) include: - [Medallia Experience Cloud](https://www.g2.com/products/medallia-customer-experience/reviews) provides real-time feedback and AI-driven insights, enabling enterprises to understand customer sentiments and drive improvements across touchpoints. - [Verint](https://www.g2.com/products/verint-verint-voice-of-the-customer/reviews) delivers tools for capturing and analyzing customer feedback across channels, helping enterprises enhance customer satisfaction and loyalty. #### Software Related to Experience Management Software [Enterprise feedback management software](https://www.g2.com/categories/enterprise-feedback-management)[:](https://www.g2.com/categories/enterprise-feedback-management) Enterprise feedback management solutions offer similar functionality to that of experience management software. These tools enable businesses to collect, analyze, and distribute customer feedback. Businesses may use these products instead of experience management solutions if closing the loop on feedback is unnecessary or if they use another platform to follow up with customers. [Survey software](https://www.g2.com/categories/survey)[:](https://www.g2.com/categories/survey) Survey features serve as the foundation of experience management software. Businesses, as well as non-business entities, use survey software to create and share online surveys, quizzes, polls, and web forms. [User research software](https://www.g2.com/categories/user-research)[:](https://www.g2.com/categories/user-research) User experience (UX) and product development teams may prefer user research software over experience management tools. User research platforms enable businesses to target customers or outside audiences for in-the-moment feedback on a product or brand. User research may be conducted through surveys, interviews, and focus groups. [Employee engagement software](https://www.g2.com/categories/employee-engagement)[:](https://www.g2.com/categories/employee-engagement) Organizations dedicated to improving the health of their business understand that it’s important to gauge employee satisfaction as well as customer satisfaction. While experience management software helps businesses collect external customer feedback, employee engagement software may be used to conduct pulse surveys and track employee feedback. ### Challenges with Experience Management Software **Lack of adoption:** Experience management software is designed to support robust customer service programs and cross-department collaboration. If a business does not already have plans and processes in place for experience management, it may be difficult for teams within the organization to adopt such a platform. Before implementing an experience management solution, executives should examine their current processes and consider whether employee training is needed to ensure the product is adopted across the company. ### How to Buy Experience Management Software? The complexity of an experience management solution depends on the size of the business and what a business wants to accomplish. The software can be simplified with basic features for communicating with customers or have comprehensive features that would integrate with existing platforms or software products. However, the overall reason for a business to invest in customer experience management software is to achieve better customer experience and brand loyalty. Factors that businesses should consider include:  **Business size capability:** Small and mid-sized companies can opt for CEM software that focuses on customer interactions and highlights the internal problems that might impact customer experience, such as monitoring live chat. However, larger enterprises can opt for a robust comprehensive software that helps in managing the complexities of various departments like marketing, sales, etc. **Communication integration:** CEM needs to integrate well with various communication methods, such as social media, emails, etc.  **Data integration:** CEM also needs to integrate with existing platforms like customer databases, customer relationship management (CRM) software, etc.