# Best Employee Advocacy Software - Page 6

## How Many Employee Advocacy Software Products Does G2 Track?

**Total Products under this Category:** 45

### Category Stats (Aug 2026)

- **Average Rating:** 4.55/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Vulse (+1.32%) - Among all products in this category, Vulse recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Employee Advocacy Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 7,300+ Authentic Reviews
- 45+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Employee Advocacy Software
 ![G2 Grid® for Employee Advocacy Software plotting products by satisfaction and market presence](https://www.g2.com/categories/employee-advocacy/grids.png?focus%5B%5D=104472&focus%5B%5D=163098&focus%5B%5D=2913&focus%5B%5D=125854&focus%5B%5D=10460&focus%5B%5D=1391088&focus%5B%5D=15277&focus%5B%5D=4421)

Highlighted products: DSMN8, Vista Social, Oktopost, Hootsuite Amplify, Sociabble, Sharebee, Sprout Social Employee Advocacy, and EveryoneSocial.

Underlying data: [Grid® JSON](https://www.g2.com/categories/employee-advocacy/grids.json?focus%5B%5D=dsmn8&focus%5B%5D=vista-social&focus%5B%5D=oktopost&focus%5B%5D=hootsuite-amplify&focus%5B%5D=sociabble&focus%5B%5D=sharebee&focus%5B%5D=sprout-social-employee-advocacy&focus%5B%5D=everyonesocial)

**Sponsored**

### Axero

Axero is a modern intranet and digital workplace platform that brings your people, content, and communication into one searchable, branded hub. Built for mid-size and enterprise companies, Axero is where HR leaders, internal communications teams, and IT administrators bring everything together — so employees can find information, collaborate on projects, and stay connected to what's happening across the company, no matter where they work. Key features and capabilities include: - Intranet & communication hub — Company news, announcements, and updates in one place, where every employee can actually see them - Knowledge management — Organized document libraries and wikis so nothing gets buried and information stays current - Team collaboration — Workspaces, task management, and project tools that keep teams moving without the back-and-forth - Tool consolidation — A native form builder, newsletter manager, and LMS mean fewer tools to juggle. And with Axero App Manager, teams can build and deploy custom tools right inside the platform - People directory & profiles — Find the right person fast with employee search and org charts that actually reflect how the company is structured - Integrations — Connects with SharePoint, Microsoft 365, Google Workspace, Slack, and more so teams aren't starting from scratch Axero works for everyone — from employees who want drag-and-drop tools, to developers who want REST APIs, CSS overrides, webhooks, and full control through Axero App Manager. The result is an intranet that looks like your brand and works the way your people do. Available in the cloud or on-premise, with role-based permissions and SSO support. And when you work with Axero, you get more than software — you get a dedicated client success team that's with you through implementation, adoption, and everything after.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1436&secure%5Bchosen_at%5D=2026-08-08T06%3A45%3A07Z&secure%5Bdisplayable_resource_id%5D=2181&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=2181&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=4940&secure%5Bresource_id%5D=1436&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Femployee-advocacy%3Fpage%3D6&secure%5Btoken%5D=a4c6d8ba08929fbd27f3080c9d064acd6d27994d20dc6d14d3cbe253e3848fcc&secure%5Burl%5D=https%3A%2F%2Faxerosolutions.com%2Fg2-landing-page%3Futm_campaign%3DG2%2520Advertising%26utm_source%3DG2%26utm_medium%3Demployee%2520communications&secure%5Burl_type%5D=custom_url)

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Spotlight Categories

[User Research Tools](https://www.g2.com/categories/user-research)

[Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt)

[Email Marketing Software](https://www.g2.com/categories/email-marketing)

[Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing)

[Project Management Software](https://www.g2.com/categories/project-management)

Similar Categories

- [Customer Advocacy](/categories/customer-advocacy)

[Browse Employee Advocacy Themes](/categories/employee-advocacy/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated March 20, 2026

Employee advocacy software enables employees to share branded content and company information via their personal social media channels. These tools provide centralized, pre-approved content libraries that make it easy for employees to distribute content via mobile, email, or social platforms. By facilitating employee participation in social sharing, organizations can expand their social reach while maintaining a unified brand message across channels.

Employee advocacy tools often support social selling initiatives by enabling sales representatives to engage with prospects and customers on social networks while maintaining a consistent brand image and voice. Many of these platforms offer gamification features to promote a higher volume of sharing among employees and analytical capabilities to measure employee activity.

Employee advocacy software is a subset of [brand advocacy software](https://www.g2.com/categories/brand-advocacy). Brand advocacy platforms typically focus on either employee advocacy or [customer advocacy](https://www.g2.com/categories/customer-advocacy), though some solutions support engagement programs for both employees and customers within a single platform.

To qualify for inclusion in the Employee Advocacy category, a product must:

- Provide a centralized library of pre-approved content for employees to share on their social networks
- Provide analytics dashboards or reporting capabilities to measure the impact of employee advocacy programs and content reach, such as clicks, shares, ROI, etc.
- Provide social integrations to allow the company’s employees to share messages and content directly from the platform

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