# Best Employee Advocacy Software - Page 17

## How Many Employee Advocacy Software Products Does G2 Track?

**Total Products under this Category:** 45

### Category Stats (Aug 2026)

- **Average Rating:** 4.55/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Vulse (+1.32%) - Among all products in this category, Vulse recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Employee Advocacy Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 7,300+ Authentic Reviews
- 45+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Employee Advocacy Software
 ![G2 Grid® for Employee Advocacy Software plotting products by satisfaction and market presence](https://www.g2.com/categories/employee-advocacy/grids.png?focus%5B%5D=104472&focus%5B%5D=163098&focus%5B%5D=2913&focus%5B%5D=125854&focus%5B%5D=10460&focus%5B%5D=1391088&focus%5B%5D=15277&focus%5B%5D=4421)

Highlighted products: DSMN8, Vista Social, Oktopost, Hootsuite Amplify, Sociabble, Sharebee, Sprout Social Employee Advocacy, and EveryoneSocial.

Underlying data: [Grid® JSON](https://www.g2.com/categories/employee-advocacy/grids.json?focus%5B%5D=dsmn8&focus%5B%5D=vista-social&focus%5B%5D=oktopost&focus%5B%5D=hootsuite-amplify&focus%5B%5D=sociabble&focus%5B%5D=sharebee&focus%5B%5D=sprout-social-employee-advocacy&focus%5B%5D=everyonesocial)

**Sponsored**

### Awardco

Awardco is an employee rewards, recognition, and engagement platform designed to help organizations strengthen culture, reinforce performance, and translate employee feedback into measurable action. The product brings recognition, rewards, and engagement strategy into a single configurable system that supports organizations of varying sizes and structures, from distributed teams to global enterprises. At the foundation of the platform is a flexible recognition framework that allows companies to design programs aligned to their values, goals, and performance priorities. Administrators can establish fully configurable point budgets, allocating funds by department, role, geography, business objective, and more. Optional employee contributions provide additional point redemption flexibility. Custom approval workflows, available custom branding, and value-based recognition categories allow organizations to reflect their culture directly within the platform. Awardco supports a broad global workforce through access to an extensive reward network that includes Amazon, gift cards, travel, experiences, company swag, service awards, and other custom reward options. This marketplace structure allows employees across regions to select rewards that are relevant to them while enabling employers to manage budgets and reporting centrally. Multi-currency and multi-language capabilities further support international program deployment and compliance requirements. In addition to recognition and rewards, Awardco includes engagement capabilities through Awardco Engage™, which collects and analyzes employee feedback. These tools help organizations identify trends in sentiment, participation, and performance, connecting insights to practical next steps reinforced through recognition and rewards. Real-time reporting and analytics dashboards provide visibility into recognition activity, budget utilization, and engagement patterns, enabling HR and business leaders to assess impact and make informed adjustments over time. By combining configurable program design, a global reward infrastructure, recognition workflows, and engagement insights within one platform, Awardco provides organizations with a structured approach to reinforcing behavior, building culture, and supporting the employee experience throughout the employee lifecycle.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1436&secure%5Bchosen_at%5D=2026-08-08T23%3A24%3A32Z&secure%5Bdisplayable_resource_id%5D=591&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=591&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=40682&secure%5Bresource_id%5D=1436&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Femployee-advocacy%3Fpage%3D17&secure%5Btoken%5D=30809617dba809ba679e0abb5f22e73e73e255d4abcb53b1e1df2958a9cc8de5&secure%5Burl%5D=https%3A%2F%2Fwww.awardco.com%2Fdemos%2Fcapterra%3Futm_source%3Dg2%26utm_medium%3Dcpc%26utm_campaign%3Dreview-site&secure%5Burl_type%5D=custom_url)

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Spotlight Categories

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[Analytics Platforms](https://www.g2.com/categories/analytics-platforms)

[Voice Recognition Software](https://www.g2.com/categories/voice-recognition)

[Identity and Access Management (IAM) Software](https://www.g2.com/categories/identity-and-access-management-iam)

Similar Categories

- [Customer Advocacy](/categories/customer-advocacy)

[Browse Employee Advocacy Themes](/categories/employee-advocacy/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated March 20, 2026

Employee advocacy software enables employees to share branded content and company information via their personal social media channels. These tools provide centralized, pre-approved content libraries that make it easy for employees to distribute content via mobile, email, or social platforms. By facilitating employee participation in social sharing, organizations can expand their social reach while maintaining a unified brand message across channels.

Employee advocacy tools often support social selling initiatives by enabling sales representatives to engage with prospects and customers on social networks while maintaining a consistent brand image and voice. Many of these platforms offer gamification features to promote a higher volume of sharing among employees and analytical capabilities to measure employee activity.

Employee advocacy software is a subset of [brand advocacy software](https://www.g2.com/categories/brand-advocacy). Brand advocacy platforms typically focus on either employee advocacy or [customer advocacy](https://www.g2.com/categories/customer-advocacy), though some solutions support engagement programs for both employees and customers within a single platform.

To qualify for inclusion in the Employee Advocacy category, a product must:

- Provide a centralized library of pre-approved content for employees to share on their social networks
- Provide analytics dashboards or reporting capabilities to measure the impact of employee advocacy programs and content reach, such as clicks, shares, ROI, etc.
- Provide social integrations to allow the company’s employees to share messages and content directly from the platform

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