# Best Embedded Integration Platforms for Small Business - Page 2 ## How Many Embedded Integration Platforms Products Does G2 Track? **Total Products under this Category:** 52 ### Category Stats (Aug 2026) - **Average Rating:** 4.73/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** Peliqan (+0.19%) - Among all products in this category, Peliqan recorded the largest rating increase compared to last month _Last updated: August 01, 2026_ ## How Does G2 Rank Embedded Integration Platforms Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 5,700+ Authentic Reviews - 52+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Embedded Integration Platforms ![G2 Grid® for Embedded Integration Platforms plotting products by satisfaction and market presence](https://www.g2.com/categories/embedded-integration-platforms/grids.png?focus%5B%5D=2629&focus%5B%5D=135069&focus%5B%5D=152192&focus%5B%5D=167654&focus%5B%5D=159501&focus%5B%5D=139690&focus%5B%5D=165413&focus%5B%5D=15884) Highlighted products: Zapier, Albato, Refold, MindCloud, Apideck Unify, Prismatic, Entri Connect, and Workato. Underlying data: [Grid® JSON](https://www.g2.com/categories/embedded-integration-platforms/grids.json?focus%5B%5D=zapier&focus%5B%5D=albato&focus%5B%5D=refold&focus%5B%5D=mindcloud&focus%5B%5D=apideck-unify&focus%5B%5D=prismatic&focus%5B%5D=entri-connect&focus%5B%5D=workato&segment=small-business) **Sponsored** ### Omatic Software Omatic Cloud is the nonprofit integration and data platform, built for everyday nonprofit users by nonprofit professionals who understand your workflows. Nonprofits juggle more systems than ever, creating data inconsistencies across systems. By supporting workflows across fundraising, program management, and financial reporting, Omatic Cloud helps you unlock the power of data to inform decisions, engage supporters, and scale your mission. Omatic Cloud provides: - App connectors for nonprofit tools - Bulk data imports (flat files) into CRM & accounting tools - Data transformation - Data mapping & routing - Data validation & deduplication - And much more! Omatic is backed by a world-class support team, providing hands-on implementation & training to help you get integrations live. Founded in 2002 and headquartered in Charleston, SC, we serve more than 3k social impact customers across Healthcare, Cause & Cure, Higher Ed, K-12, Family & Human Services, Arts & Cultural, and Faith-Based Orgs. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=2838&secure%5Bchosen_at%5D=2026-08-01T13%3A43%3A29Z&secure%5Bdisplayable_resource_id%5D=2838&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=2838&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=42995&secure%5Bresource_id%5D=2838&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fembedded-integration-platforms%2Fsmall-business%3Fpage%3D2%26segment%3Dsmall-business&secure%5Btoken%5D=1d7755d89d28759e4a4c199ba62ef333bdb3abc9848fc94e57ac8ccd68036fdf&secure%5Burl%5D=https%3A%2F%2Fomaticsoftware.com%2F%3Futm_source%3Dreview-site%26utm_medium%3Dg2%26utm_campaign%3Dpaid&secure%5Burl_type%5D=custom_url) ### [Tray.ai](https://www.g2.com/products/tray-ai/reviews) Tray.ai offers a composable AI integration and automation platform that transforms AI into standout business performance. The Tray Universal Automation Cloud is an AI-ready platform that eliminates the need for disparate tools, enabling seamless integration and automation of complex business processes. Our platform supports all AI, integration, and automation initiatives from a single place. Developers benefit from a code-first, headless environment, freeing them from mundane tasks and allowing focus on business outcomes. The Tray Build IDE and AI Palette accelerate delivery for business technologists, providing easy access to 3rd party connectors and native AI capabilities. As enterprises strive for competitive advantage, our platform helps IT teams deploy AI effectively, connecting systems, automating processes, and integrating data to handle even the most demanding AI use cases. Built for high-change environments, Tray.ai excels in rapid prototyping, testing, and deployment. The fastest way to turn AI into business performance.™ **Average Rating:** 4.5/5.0 **Total Reviews:** 153 #### How Do G2 Users Rate Tray.ai? - **Scalability:** 8.0/10 (Category avg: 9.2/10) - **Workflow Automation:** 8.9/10 (Category avg: 9.1/10) - **Connectivity:** 8.5/10 (Category avg: 9.3/10) - **Ease of Admin:** 8.9/10 (Category avg: 9.1/10) #### Who Is the Company Behind Tray.ai? - **Seller:** [Tray.io](https://www.g2.com/sellers/tray-io) - **Year Founded:** 2012 - **HQ Location:** San Francisco, CA - **Twitter:** @tray 3,059 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9aefc40ec358d1c0b78a6822182369674039532a0e32c9f868b4b4fdb5ada91c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2659008%2F&secure%5Burl_type%5D=linkedin_company_website) 139 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 56% Medium, 34% Small #### What Do G2 Reviewers Say About Tray.ai? _AI-generated summary from verified user reviews_ ##### Pros - Users love the **easy integrations** of Tray.ai, enabling seamless connections and automation across various platforms. - Users find Tray.ai to be **exceptionally easy to use** , streamlining setup and workflow automation effortlessly. - Users value the **automation capabilities** of Tray.ai, enabling efficient processes and easy workflow management without extensive coding. - Users value the **incredibly helpful support community** of Tray.ai, enhancing their integration and automation experience. - Users value the **extensive integrations** of Tray.ai, allowing seamless connections with various platforms and APIs. ##### Cons - Users find the lack of **missing features** in Tray.ai limits its functionality and desired capabilities significantly. - Users find Tray.ai's **complex pricing** and evolving structure challenging for budgeting and planning effectively. - Users find the **expensive pricing model** of Tray.ai complicated and difficult for budget planning over time. - Users face a significant **learning curve** while trying to navigate the complexities of Tray.ai's functionalities. - Users find the **complexity** of Tray.ai challenging for newcomers, especially with intricate lead routing rules. #### What Are Recent G2 Reviews of Tray.ai? **["Easy-to-Identify Logs and Audit Trails"](https://www.g2.com/survey_responses/tray-ai-review-12530158)** **Rating:** 4.5/5.0 stars _— Verified User in Information Technology and Services_ [Read full review](https://www.g2.com/survey_responses/tray-ai-review-12530158) **["An Integration tool"](https://www.g2.com/survey_responses/tray-ai-review-11278803)** **Rating:** 5.0/5.0 stars _— Omji P._ [Read full review](https://www.g2.com/survey_responses/tray-ai-review-11278803) #### What Are G2 Users Discussing About Tray.ai? - [What is Tray.io used for?](https://www.g2.com/discussions/what-is-tray-io-used-for) - 1 comment - [What does Tray.io do?](https://www.g2.com/discussions/what-does-tray-io-do) - [Who owns tray io?](https://www.g2.com/discussions/who-owns-tray-io) - [How much does tray IO cost?](https://www.g2.com/discussions/how-much-does-tray-io-cost) - [What is Tray io?](https://www.g2.com/discussions/what-is-tray-io) - 1 comment ### [Nango](https://www.g2.com/products/nango/reviews) Integrate your product or AI agent with 500+ APIs. With Nango you get API auth, 2-way syncs, LLM tool cals, and unified APIs all on one platform. Extend and customize integrations will full control in code. **Average Rating:** 4.5/5.0 **Total Reviews:** 66 #### How Do G2 Users Rate Nango? - **Scalability:** 9.4/10 (Category avg: 9.2/10) - **Workflow Automation:** 8.8/10 (Category avg: 9.1/10) - **Connectivity:** 9.3/10 (Category avg: 9.3/10) - **Ease of Admin:** 8.1/10 (Category avg: 9.1/10) #### Who Is the Company Behind Nango? - **Seller:** [Nango](https://www.g2.com/sellers/nango) - **Year Founded:** 2022 - **HQ Location:** San Francisco, California, United States - **Twitter:** @nangohq 665 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=89d15d1024c58b092fa201ab53c47a2e1148d46f99e3b17522b4b39ab6520eea&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnangohq&secure%5Burl_type%5D=linkedin_company_website) 18 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Developer - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 50% Small, 35% Medium #### What Do G2 Reviewers Say About Nango? _AI-generated summary from verified user reviews_ ##### Pros - Users rave about the **pre-built integration capabilities** of Nango, simplifying connectivity with over 400 APIs effortlessly. - Users appreciate the **easy integrations** with over 400 APIs, enhancing efficiency and streamlining processes effortlessly. - Users appreciate the **ease of use** of Nango, finding it intuitive and efficient for managing integrations. - Users value Nango for its **time-saving integration** capabilities, drastically reducing manual workload with multiple APIs. - Users appreciate the **responsive customer support** of Nango, enhancing their experience with quick issue resolution. ##### Cons - Users express concern over the **high pricing** structure of Nango, finding it confusing and not cost-effective. - Users face **API limitations** with filtering, analytics, and syncing, impacting efficiency and functionality. - Users find the **poor documentation** of Nango hinders onboarding, complicating the learning process for new users. - Users experience **integration issues** with Nango, facing setup challenges and limited community support for self-hosting. - Users find the **learning curve challenging** , particularly for beginners needing better documentation and examples for smoother onboarding. #### What Are Recent G2 Reviews of Nango? **["Effortless Integration with Robust Backfilling"](https://www.g2.com/survey_responses/nango-review-12583790)** **Rating:** 5.0/5.0 stars _— Ernesto M._ [Read full review](https://www.g2.com/survey_responses/nango-review-12583790) **["Powerful API Integrations with Stellar Support and Smart Nango Functions"](https://www.g2.com/survey_responses/nango-review-12926977)** **Rating:** 4.5/5.0 stars _— Verified User in Financial Services_ [Read full review](https://www.g2.com/survey_responses/nango-review-12926977) ### [Flatfile](https://www.g2.com/products/flatfile/reviews) Migrating data is one of the biggest barriers to onboarding customers quickly and successfully. This process is often complex and error-prone, causing delays and frustration that can negatively impact the customer experience. Don’t let customer data become a bottleneck for your business. Accelerate your data onboard and migrations with AI-powered data transformations. Our source-to-target mapping auto-magically converts complex data into your desired format. Easily collaborate with stakeholders on data decisions with granular access control, ensuring the right people manage the right data at the right time. With our fully customizable developer-first platform and event-driven architecture you can create complex workflows tailored specifically to your business needs. No more costly, service-heavy migrations. Migrate data efficiently and with confidence. Come see how we help the world’s best data migration and implementation teams migrate customer data seamlessly. **Average Rating:** 4.6/5.0 **Total Reviews:** 31 #### How Do G2 Users Rate Flatfile? - **Scalability:** 8.3/10 (Category avg: 9.2/10) - **Workflow Automation:** 9.2/10 (Category avg: 9.1/10) - **Connectivity:** 9.2/10 (Category avg: 9.3/10) - **Ease of Admin:** 9.1/10 (Category avg: 9.1/10) #### Who Is the Company Behind Flatfile? - **Seller:** [Flatfile](https://www.g2.com/sellers/flatfile) - **Year Founded:** 2018 - **HQ Location:** Denver, Colorado - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b1e40c441577d2680d7d33f58af50bb3a7032d5a5d9ed5504ab689abe3e260ce&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fflatfile%2F&secure%5Burl_type%5D=linkedin_company_website) 31 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Computer Software - **Company Size:** 90% Small, 6% Medium #### What Do G2 Reviewers Say About Flatfile? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **time efficiency** of Flatfile, appreciating the saved effort in developing similar functionalities independently. - Users find **time-saving** benefits in Flatfile, avoiding the need to build functionalities from scratch. ##### Cons - Users experience **unreliable error handling** with Flatfile, often facing unexpected server errors and UI instability. - Users report frequent **error notifications** that undermine trust, with server responses often leading to frustrating, cryptic experiences. - Users find Flatfile's **limited customization** options a significant drawback, hindering their ability to tailor the product to their needs. - Users find Flatfile's **limited features** frustrating, particularly due to its instability and lack of customizability. - Users report **limited functionality** with Flatfile, experiencing server errors and inadequate customizability during basic operations. #### What Are Recent G2 Reviews of Flatfile? **["Easy to use tools with a responsive and helpful team"](https://www.g2.com/survey_responses/flatfile-review-7974560)** **Rating:** 5.0/5.0 stars _— Playmaker R._ [Read full review](https://www.g2.com/survey_responses/flatfile-review-7974560) **["Stable and very customizable"](https://www.g2.com/survey_responses/flatfile-review-10226209)** **Rating:** 4.5/5.0 stars _— Misha C._ [Read full review](https://www.g2.com/survey_responses/flatfile-review-10226209) #### What Are G2 Users Discussing About Flatfile? - [What is flat file?](https://www.g2.com/discussions/what-is-flat-file) - [What are the advantages of a flat file?](https://www.g2.com/discussions/what-are-the-advantages-of-a-flat-file) - [What is a flat file used for?](https://www.g2.com/discussions/what-is-a-flat-file-used-for) ### [APPSeCONNECT](https://www.g2.com/products/appseconnect/reviews) APPSeCONNECT is an Integration Platform as a Service (iPaaS) solution designed to facilitate seamless and instantaneous integration of various business applications, including eCommerce platforms, Customer Relationship Management (CRM) systems, and Enterprise Resource Planning (ERP) systems. This platform ensures smooth communication between disparate software systems, enabling users to automate workflows, synchronize data across platforms, and streamline operational procedures for organizations of all sizes. Targeted at businesses across various sectors such as retail, manufacturing, distribution, and customer service, APPSeCONNECT is particularly beneficial for companies with complex software ecosystems that require reliable connectivity solutions to support growth. The platform provides a robust integration framework that enhances operational efficiency and responsiveness to market demands, allowing organizations to adapt quickly to changing business environments. APPSeCONNECT showcases its versatility through a range of specific use cases. For example, e-commerce businesses can automate the integration of orders, inventory, and customer information across platforms like Shopify, Magento, and SAP. Companies can also link ERP systems such as Microsoft Dynamics and SAP Business One to other business applications for real-time data synchronization. Furthermore, integrating CRMs like Salesforce, Zoho CRM, and HubSpot ensures a consistent flow of information between marketing, sales, and service teams. The platform also supports data consolidation from various sources, providing a unified view of business operations for effective reporting and analytics, while automating workflows to reduce manual intervention and enhance productivity. Key features of APPSeCONNECT include over 200 pre-built connectors for popular applications, allowing for quick and straightforward integration. Its low-code/no-code interface, featuring a drag-and-drop ProcessFlow designer, empowers users to create and manage integrations without extensive technical expertise. Real-time data synchronization ensures that all integrated systems maintain the most current information, which is crucial for informed decision-making. The platform is both scalable and flexible, adapting to the evolving needs of businesses as they grow, and it allows for customization of integration flows to meet specific requirements. Furthermore, APPSeCONNECT prioritizes security and compliance, adhering to industry-standard protocols such as GDPR, ISO 27001, and SOC 2 Type II, ensuring safe data handling. By facilitating smooth software integration, APPSeCONNECT serves as a powerful tool that enables companies to optimize their digital ecosystems, enhance operational effectiveness, and drive growth. Its comprehensive features and adaptability make it a valuable asset for organizations looking to improve their integration capabilities and streamline their business processes. **Average Rating:** 4.5/5.0 **Total Reviews:** 146 #### How Do G2 Users Rate APPSeCONNECT? - **Scalability:** 8.8/10 (Category avg: 9.2/10) - **Workflow Automation:** 8.8/10 (Category avg: 9.1/10) - **Connectivity:** 8.9/10 (Category avg: 9.3/10) - **Ease of Admin:** 8.0/10 (Category avg: 9.1/10) #### Who Is the Company Behind APPSeCONNECT? - **Seller:** [APPSeCONNECT Corp](https://www.g2.com/sellers/appseconnect-corp) - **Company Website:** www.appseconnect.com - **Year Founded:** 2022 - **HQ Location:** Frisco, Texas - **Twitter:** @appseconnect 1,782 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6dcc8138447827bee6e5f61c2ed27e58e9dad5a8f1f8ebc1d8940f230dc4dbbb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fappseconnectcorp%2F&secure%5Burl_type%5D=linkedin_company_website) 95 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** IT Manager - **Top Industries:** Retail, Wholesale - **Company Size:** 63% Small, 35% Medium #### What Do G2 Reviewers Say About APPSeCONNECT? _AI-generated summary from verified user reviews_ ##### Pros - Users commend the **exceptional customer support** at APPSeCONNECT for its quick response and friendly collaboration. - Users value the **seamless integrations** of APPSeCONNECT, enabling efficient automation and accurate data synchronization across platforms. - Users commend APPSeCONNECT for its **robust integration capabilities** , seamlessly connecting various ERP solutions and eCommerce platforms. - Users appreciate the **easy integration** of APPSeCONNECT with various platforms, enhancing automation and streamlining processes. - Users commend the **ease of implementation** with APPSeCONNECT, appreciating its smooth onboarding and exceptional support throughout the process. ##### Cons - Users find the **learning curve steep** , making initial use and error troubleshooting somewhat challenging and overwhelming. - Users find the **complexity of the interface** overwhelming, requiring extensive technical knowledge for effective use. - Users often face **integration issues** with APPSeCONNECT, including error inaccuracies and a cumbersome setup process. - Users experience **slow performance** with APPSeCONNECT, facing delays and difficulties during the initial setup and troubleshooting process. - Users face challenges with **error handling** , particularly regarding accuracy in reporting and difficulty in troubleshooting issues. #### What Are Recent G2 Reviews of APPSeCONNECT? **["User-Friendly Platform with Solid Support"](https://www.g2.com/survey_responses/appseconnect-review-13191967)** **Rating:** 4.5/5.0 stars _— Raenco P._ [Read full review](https://www.g2.com/survey_responses/appseconnect-review-13191967) **["Highly recommended!"](https://www.g2.com/survey_responses/appseconnect-review-12983840)** **Rating:** 5.0/5.0 stars _— Vipin R._ [Read full review](https://www.g2.com/survey_responses/appseconnect-review-12983840) #### What Are G2 Users Discussing About APPSeCONNECT? - [How has APPSeCONNECT supported your integration needs, and what features do you rely on most?](https://www.g2.com/discussions/how-has-appseconnect-supported-your-integration-needs-and-what-features-do-you-rely-on-most) - [What is APPSeCONNECT used for?](https://www.g2.com/discussions/what-is-appseconnect-used-for) - 1 comment ### [Alloy Automation](https://www.g2.com/products/alloy-alloy-automation/reviews) The Agentic AI Infrastructure Platform for Product and Engineering Teams Alloy Automation helps product and engineering teams power real-world AI capabilities by connecting their agents and applications to hundreds of critical business systems through the Model Context Protocol (MCP) and Connectivity API (CAPI). Together, they form the foundation of Alloy’s agentic infrastructure — enabling secure, context-aware, and scalable access to data and actions across every part of your tech stack. Connectivity API (CAPI) provides unified, programmatic access to over 400 SaaS, fintech, commerce, and ERP systems. It standardizes integration complexity through a single, reliable API that handles OAuth, schema mapping, retries, versioning, and monitoring — so developers can move faster without reinventing the wheel. With CAPI, you can embed real-time data flows and bi-directional sync into your product or agent framework in days instead of months. The Model Context Protocol (MCP) Registry allows teams to create and host MCP servers that bridge AI agents with real-world systems. Each MCP server provides secure, remote-hosted access to tools and data sources with built-in permissioning, authentication, and contextual metadata. Agents can discover, interpret, and execute tasks across connected systems — from CRMs and ERPs to payment and fulfillment platforms — all through a standardized, agent-native interface. Alloy also includes real-time monitoring and observability, offering full visibility into execution logs, data flow reliability, and performance across integrations and agentic actions. Optional headless UI components make it easy to embed agent or integration experiences directly into your product for a seamless, branded experience. Leading SaaS and enterprise companies — including Typeform, Xero, Mastercard, and UPS — rely on Alloy to accelerate their integration roadmaps, reduce engineering overhead, and enable AI agents to take meaningful, real-world action. Whether you’re enabling an AI agent to automate customer onboarding, trigger payments, or reconcile data, Alloy helps you go live in weeks instead of quarters. **Average Rating:** 4.7/5.0 **Total Reviews:** 49 #### How Do G2 Users Rate Alloy Automation? - **Scalability:** 9.4/10 (Category avg: 9.2/10) - **Workflow Automation:** 9.2/10 (Category avg: 9.1/10) - **Connectivity:** 9.5/10 (Category avg: 9.3/10) - **Ease of Admin:** 9.2/10 (Category avg: 9.1/10) #### Who Is the Company Behind Alloy Automation? - **Seller:** [Alloy](https://www.g2.com/sellers/alloy-bf281c40-e363-4dcc-905e-10f2b5eb9c10) - **Year Founded:** 2019 - **HQ Location:** New York, NY - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=53480a12e48925d9f0006a55a7c22fd08a88cb7d696ce8f19d202ab9790bda7b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Falloy-automation%2F&secure%5Burl_type%5D=linkedin_company_website) 31 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 51% Small, 49% Medium #### What Do G2 Reviewers Say About Alloy Automation? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** when integrating their Shopify accounts with Alloy Automation for a seamless experience. - Users rave about the **excellent customer support** from Alloy Automation, ensuring assistance with questions and technical needs. - Users love the **effortless Shopify integrations** with Alloy, enhancing their overall experience and connectivity. - Users love the **effortless integrations** with Shopify, enhancing their experience and functionality with Alloy Automation. - Users find that Alloy Automation is a **huge time-saver** , simplifying app connections and automations without coding. ##### Cons - Users often find the **difficult setup** of Alloy Automation creates delays in workflow development and integration processes. - Users find the **learning curve challenging** , requiring trial-and-error that can slow down workflow momentum. - Users express disappointment over the **missing features** , especially in testing abilities and admin dashboard improvements. - Users face **poor integration** challenges with Alloy Automation, leading to confusion and reliance on support for troubleshooting. - Users find the **UI design issues** of Alloy Automation problematic, making workflow management confusing and unintuitive. #### What Are Recent G2 Reviews of Alloy Automation? **["Smooth automation experience with excellent support!!!!"](https://www.g2.com/survey_responses/alloy-automation-review-11913559)** **Rating:** 4.5/5.0 stars _— Aakash T._ [Read full review](https://www.g2.com/survey_responses/alloy-automation-review-11913559) **["Effortlessly Streamlines Workflows and Eliminates Repetitive Tasks"](https://www.g2.com/survey_responses/alloy-automation-review-11908501)** **Rating:** 4.5/5.0 stars _— PRACHIT K._ [Read full review](https://www.g2.com/survey_responses/alloy-automation-review-11908501) ### [Integration App](https://www.g2.com/products/integration-app/reviews) Integration.app presents the Universal Integration Layer: the turnkey solution for scaling your customer-facing integrations with any SaaS app, any use case. We’ve built on the strengths of previous generations by combining the standardization and turnkey nature of Unified APIs with the ease and scalability of more customized Embedded iPaaS solutions. Unlike IpaaS platforms or unified APIs, Integration.app operates at a lower level of infrastructure, giving developers multiple building blocks to assemble any kind of customer-facing integration with full flexibility and control. The platform eliminates the traditional blockers of these approaches, such as rigid, static data sets and the need to build multiple integrations one at a time. You can choose to integrate any of our 3000+ connectors across various SaaS categories (CRMs, task management, accounting, etc.) or build your own custom connector for any app with an OpenAPI spec using LLM-powered features for scraping API docs and mapping data. **Average Rating:** 4.8/5.0 **Total Reviews:** 28 #### How Do G2 Users Rate Integration App? - **Scalability:** 9.4/10 (Category avg: 9.2/10) - **Workflow Automation:** 9.7/10 (Category avg: 9.1/10) - **Connectivity:** 9.3/10 (Category avg: 9.3/10) - **Ease of Admin:** 9.4/10 (Category avg: 9.1/10) #### Who Is the Company Behind Integration App? - **Seller:** [Integration App](https://www.g2.com/sellers/integration-app) - **Company Website:** integration.app - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6f73c763f9bd8b723a98c60f2d7bd436757e86e6d0c6eb9f1f34caddb34446c9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fintegration-app%2F&secure%5Burl_type%5D=linkedin_company_website) 21 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 82% Small, 18% Medium #### What Do G2 Reviewers Say About Integration App? _AI-generated summary from verified user reviews_ ##### Pros - Users love the **easy integrations** with Integration App, enabling swift setup without technical hassles or confusion. - Users commend the **outstanding customer support** from Integration.app, highlighting their responsiveness and helpfulness throughout integration processes. - Users value the **robust integration capabilities** of Integration.app, enabling seamless connections between various third-party systems effortlessly. - Users appreciate the **simple app integration setup** , enabling efficient automations without extensive coding knowledge. - Users value the **ease of customization** in Integration App, enabling tailored solutions for unique integration needs. ##### Cons - Users experience **slow performance** with the Integration App due to complexity and lack of clarity in documentation. - Users find the **onboarding process complex** , requiring time to master integrations and field mapping effectively. - Users find the **expensive pricing** of the Integration App a barrier, especially for startups seeking budget-friendly options. - Users struggle with **poor documentation** , making it difficult to navigate and utilize advanced features effectively. - Users find the **complex UI** of Integration App challenging to navigate, requiring time for proper acclimatization. #### What Are Recent G2 Reviews of Integration App? **["Easiest setup and great support"](https://www.g2.com/survey_responses/integration-app-review-11027475)** **Rating:** 4.5/5.0 stars _— Christian B._ [Read full review](https://www.g2.com/survey_responses/integration-app-review-11027475) **["Makes integrations fast and stress-free"](https://www.g2.com/survey_responses/integration-app-review-11326694)** **Rating:** 4.0/5.0 stars _— Ramesh Kumar S._ [Read full review](https://www.g2.com/survey_responses/integration-app-review-11326694) ### [Appmixer](https://www.g2.com/products/appmixer/reviews) Next-generation integration platform with an embeddable AI-powered automation designer and the only true self-hosted offering. **Average Rating:** 4.7/5.0 **Total Reviews:** 51 #### How Do G2 Users Rate Appmixer? - **Scalability:** 9.2/10 (Category avg: 9.2/10) - **Workflow Automation:** 9.5/10 (Category avg: 9.1/10) - **Connectivity:** 9.5/10 (Category avg: 9.3/10) - **Ease of Admin:** 8.7/10 (Category avg: 9.1/10) #### Who Is the Company Behind Appmixer? - **Seller:** [client IO s.r.o.](https://www.g2.com/sellers/client-io-s-r-o) - **Year Founded:** 2014 - **HQ Location:** Prague, Czech Republic - **Twitter:** @jointjs 376 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e8ed5789bdce97de6df02384a197d871cf163a6d8c7833114b4b1c8f039d19e1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fshowcase%2Fjointjs-diagramming-framework%2F&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 63% Small, 37% Medium #### What Do G2 Reviewers Say About Appmixer? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **flexibility** of Appmixer’s SDK, enabling tailored integrations without extensive engineering resources. - Users love the **easy integration and automation** features of Appmixer, enhancing both administration and user experience. - Users appreciate the **flexibility of custom connectors** , reducing the need for extensive engineering resources for integrations. - Users commend the **excellent customer support** of Appmixer, appreciating their collaborative approach and flexibility. - Users appreciate the **amazing ease of use** with Appmixer, making integration and management hassle-free for everyone. ##### Cons - Users feel that **error handling** needs improvement, which could significantly enhance the functionality of Appmixer. - Users find the **cost challenging** for small SaaS solutions, though support is available during the scaling phase. #### What Are Recent G2 Reviews of Appmixer? **["Wide range of Integrations and Solid AI Support for Building Agentic Flows"](https://www.g2.com/survey_responses/appmixer-review-12654089)** **Rating:** 4.0/5.0 stars _— Oscar B._ [Read full review](https://www.g2.com/survey_responses/appmixer-review-12654089) **["A Convenient, Reliable Foundation for Third-Party Connections"](https://www.g2.com/survey_responses/appmixer-review-13059005)** **Rating:** 4.0/5.0 stars _— Donal L._ [Read full review](https://www.g2.com/survey_responses/appmixer-review-13059005) ### [Frends](https://www.g2.com/products/frends/reviews) Frends is a European low-code integration platform as a service (iPaaS) that enables organizations to connect applications, automate workflows, and manage APIs across cloud and on-premises environments. Designed for both developers and business technologists, Frends helps streamline system communication, reduce integration complexity, and support real-time operations. The platform supports a wide range of use cases including ERP modernization, cloud migration, business process automation, and data synchronization between legacy and modern systems. With a graphical interface based on BPMN 2.0 and built-in AI capabilities, Frends makes it easier to build, monitor, and manage integration processes without heavy reliance on custom code. Frends is built on Microsoft .NET and integrates natively with a wide range of systems including Microsoft Dynamics, Salesforce, SAP, and various industry-specific tools. Frends is used across industries such as public sector, utilities, manufacturing, finance, and retail. It is particularly suited for IT teams seeking to unify integration, automation, and API management into a single tool while maintaining compliance and security in distributed environments. Key capabilities include: - Building and managing integrations visually with BPMN 2.0 to accelerate development and collaboration - Automating business processes and system tasks with reusable, scalable workflows - Monitoring integrations in real-time to reduce downtime and improve operational visibility - Managing APIs and connections securely with full version control and access management - Leveraging AI assistance to configure integrations, generate documentation, and streamline onboarding --- Frends has been recognized in the Gartner® Magic Quadrant™ for Enterprise iPaaS and ranks consistently as a G2 High Performer across usability, setup, and implementation. The platform enables faster time-to-value, reduces reliance on custom development, and gives teams the tools to adapt quickly to change, making it a preferred integration solution for organizations in Europe and beyond. **Average Rating:** 4.5/5.0 **Total Reviews:** 139 #### How Do G2 Users Rate Frends? - **Scalability:** 7.4/10 (Category avg: 9.2/10) - **Workflow Automation:** 7.6/10 (Category avg: 9.1/10) - **Connectivity:** 7.8/10 (Category avg: 9.3/10) - **Ease of Admin:** 8.8/10 (Category avg: 9.1/10) #### Who Is the Company Behind Frends? - **Seller:** [FRENDS](https://www.g2.com/sellers/frends) - **Company Website:** frends.com - **Year Founded:** 1988 - **HQ Location:** Espoo, Uusimaa, Finland - **Twitter:** @FRENDSplatform 214 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a3eb44098efa62d98f886bc6057adbef871c302acb0b017f637f0b0a10cd6784&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffrends-app%2F&secure%5Burl_type%5D=linkedin_company_website) 309 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Information Technology and Services, Oil & Energy - **Company Size:** 54% Medium, 26% Large #### What Do G2 Reviewers Say About Frends? _AI-generated summary from verified user reviews_ ##### Pros - Users find Frends to be **highly intuitive and user-friendly** , making onboarding and integration a smooth experience. - Users value the **visualization of automation pipelines** in Frends, enhancing the ease of integration and monitoring. - Users value Frends for its **effective integrations** , enhanced by AI tools, collaboration, and user-friendly architecture. - Users value the **easy integrations** of Frends, simplifying system connections and enhancing collaborative development efforts. - Users love the **user-friendly interface** of Frends, simplifying integration processes and enhancing overall management and oversight. ##### Cons - Users find the **missing features** of Frends, such as better documentation and more integrations, frustratingly limiting. - Users note that there is still **room for usability improvements** in Frends, particularly with environment variables and error clarity. - Users note the **limited features** of Frends, wishing for enhancements like interactive development and better logging options. - Users find that **difficult learning** curves hinder new users' understanding, complicated by vague error messages and complex integrations. - Users find **integration issues** challenging with confusing notations and restrictive GUI, complicating more complicated processes. #### What Are Recent G2 Reviews of Frends? **["Powerful Integration Tool with Easy Setup"](https://www.g2.com/survey_responses/frends-review-7497955)** **Rating:** 5.0/5.0 stars _— Verified User in Logistics and Supply Chain_ [Read full review](https://www.g2.com/survey_responses/frends-review-7497955) **["Effortless Integration with Superior Debugging"](https://www.g2.com/survey_responses/frends-review-10792154)** **Rating:** 4.5/5.0 stars _— Riika A._ [Read full review](https://www.g2.com/survey_responses/frends-review-10792154) #### What Are G2 Users Discussing About Frends? - [What is Frends used for?](https://www.g2.com/discussions/what-is-frends-used-for) - [‹ Prev‹ Prev](/categories/embedded-integration-platforms/small-business?order=g2_score#product-list) - [1](/categories/embedded-integration-platforms/small-business?order=g2_score#product-list) - 2 - Next ›Next › Spotlight Categories [Remote Monitoring & Management (RMM) Software](https://www.g2.com/categories/remote-monitoring-management-rmm) [Virtual Data Room Software](https://www.g2.com/categories/virtual-data-room-vdr) [Email Marketing Software](https://www.g2.com/categories/email-marketing) [AI Writing Assistants](https://www.g2.com/categories/ai-writing-assistant) [Video Editing Software](https://www.g2.com/categories/video-editing) Similar Categories - [Big Data Integration Platforms](/categories/big-data-integration-platforms) - [Cloud Migration](/categories/cloud-migration) - [Enterprise Service Bus (ESB)](/categories/enterprise-service-bus-esb) - [ETL Tools](/categories/etl-tools) - [iPaaS](/categories/ipaas) - [Reverse ETL](/categories/reverse-etl) - [Stream Analytics](/categories/stream-analytics) [Browse Embedded Integration Platforms Themes](/categories/embedded-integration-platforms/themes) ![Adam Crivello](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adam Crivello") AC Researched and written by [Adam Crivello](https://research.g2.com/insights/author/adam-crivello) Updated Products classified in the overall Embedded Integration Platforms category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Embedded Integration Platforms to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Embedded Integration Platforms category. In addition to qualifying for inclusion in the Embedded Integration Platforms category, to qualify for inclusion in the Small Business Embedded Integration Platforms category, a product must have at least 10 reviews left by a reviewer from a small business. Show More