# Best Email Tracking Software - Page 11

## How Many Email Tracking Software Products Does G2 Track?

**Total Products under this Category:** 170

### Category Stats (Aug 2026)

- **Average Rating:** 4.46/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** TrulyInbox (+2.32%) - Among all products in this category, TrulyInbox recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank Email Tracking Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 117,900+ Authentic Reviews
- 170+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Email Tracking Software
 ![G2 Grid® for Email Tracking Software plotting products by satisfaction and market presence](https://www.g2.com/categories/email-tracking/grids.png?focus%5B%5D=6227&focus%5B%5D=506&focus%5B%5D=19743&focus%5B%5D=1619&focus%5B%5D=1174041&focus%5B%5D=577&focus%5B%5D=166877&focus%5B%5D=3435)

Highlighted products: HubSpot Sales Hub, Agentforce Sales (formerly Salesforce Sales Cloud), Apollo.io, Pipedrive, monday CRM, GTM Workspace - Powered by ZoomInfo, Instantly, and Brevo Marketing Platform.

Underlying data: [Grid® JSON](https://www.g2.com/categories/email-tracking/grids.json?focus%5B%5D=hubspot-sales-hub&focus%5B%5D=agentforce-sales-formerly-salesforce-sales-cloud&focus%5B%5D=apollo-io&focus%5B%5D=pipedrive&focus%5B%5D=monday-crm&focus%5B%5D=gtm-workspace-powered-by-zoominfo&focus%5B%5D=instantly&focus%5B%5D=brevo-marketing-platform)

**Sponsored**

### Apollo.io

Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first fully agentic GTM platform, transforming how revenue teams execute. Going beyond automation, Apollo’s intelligent agents actively drive results across the entire sales funnel – from prospecting to deal management – all in one place. Trusted by millions of users and hundreds of thousands of companies – including Anthropic, Autodesk, and Docusign – Apollo is making world-class go-to-market simple, intelligent, and accessible for all. Apollo serves sales development representatives, account executives, sales leaders, revenue operations, and marketing teams at B2B organizations of various sizes. Teams use Apollo to build and maintain target account lists, orchestrate outbound and inbound motions, manage opportunities, and understand which activities lead to qualified pipeline and closed revenue. Key capabilities include: Data and targeting: Access to a large B2B database with company and contact details, including firmographic, technographic, and buyer signal data, so users can define ideal customer profiles and create precise segments for outreach. Prospecting and enrichment: Tools to search, filter, and save prospect lists, plus enrichment workflows that keep contact and account records up to date in Apollo and connected systems such as CRM. Sales engagement: Multi-step, multi-channel sequences for email, calls, and tasks that standardize how reps follow up with prospects, with controls for timing, throttling, and deliverability. Agentic and AI-assisted workflows: Intelligent agents and AI features that help with account research, lead scoring, message generation, and next-step recommendations so reps can prioritize and personalize at scale. Deal and activity management: Basic CRM-style functionality for tracking opportunities, stages, activities, and notes, giving teams a single view of pipeline health and sales performance. By combining data, engagement, and deal execution in one platform, Apollo is designed to reduce the number of disconnected tools in a typical GTM stack and provide a consistent workflow for building pipeline and managing deals. This helps organizations improve data quality, increase seller productivity, and run more structured, measurable go-to-market programs.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=271&secure%5Bchosen_at%5D=2026-08-05T03%3A09%3A06Z&secure%5Bdisplayable_resource_id%5D=271&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=271&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=19743&secure%5Bresource_id%5D=271&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Femail-tracking%3Fpage%3D11%26via%3DAron-Levin&secure%5Btoken%5D=d541779401bf924801627e8d5696ec2a2ac328621e4999481375338d6a8eca20&secure%5Burl%5D=https%3A%2F%2Fwww.apollo.io%2Fdemo%3Futm_source%3Dg2%26utm_medium%3Dcpc%26utm_campaign%3DG2Clicks%26utm_content%3Dtopic%26utm_term%3Demailtracking&secure%5Burl_type%5D=custom_url)

### [BetterMerge (formerly Mailway Mail Merge)](https://www.g2.com/products/bettermerge-formerly-mailway-mail-merge/reviews)

Send mass personalized email campaigns with Gmail & Google Sheets. Hyper-personalize your emails, schedule your mail merge campaigns in advance, track your emails in real-time and use delivery throttling to achieve higher deliverability.

#### Who Is the Company Behind BetterMerge (formerly Mailway Mail Merge)?

- **Seller:** [BetterMerge](https://www.g2.com/sellers/bettermerge)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Caide](https://www.g2.com/products/caide/reviews)

Caide is a full service campaign automations platform designed to learn about your business so it can automate the full prospect journey on your behalf. From lead souricng, validation, enrichment, research, copywriting, objection handling, deliverability management and so much more, Caide helps you scale your outreach so you can focus on your core business.

#### Who Is the Company Behind Caide?

- **Seller:** [Caide](https://www.g2.com/sellers/caide)
- **Year Founded:** 2023
- **HQ Location:** Wilmington, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=20c09f1ccd7e00f4cbaa410368e522c76b1dd237663a1f57486551214f59745f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcaide-ai&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

### [Everest](https://www.g2.com/products/validity-inc-everest/reviews)

Everest is a fully integrated email success platform providing crucial insights and deliverability guidance so you can reach more people, increase engagement, and improve efficiencies of your email program. Improve your email deliverability by getting complete visibility into your email marketing metrics and sender reputation, understand your audience and deliver content that is timely, personalized, and functions flawlessly on any device, and get a holistic view of your email program with the insights, guidance, and exclusive data you need at your fingertips – all in a single platform. Everest is built by the combined forces of Return Path, BriteVerify, and 250ok. Bringing together 20+ years of email marketing experience and continuous learning from thousands of customers into this unified and powerful platform.

#### Who Is the Company Behind Everest?

- **Seller:** [Validity Inc](https://www.g2.com/sellers/validity-inc)
- **Company Website:** www.validity.com
- **Year Founded:** 2018
- **HQ Location:** Boston, Massachusetts
- **Twitter:** @TrustValidity  
1,151 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8be688406ea338049038d268470cedfc67029c5530909fb0451c4a7545934bd3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F11679353%2F&secure%5Burl_type%5D=linkedin_company_website)  
347 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Financial Services
- **Company Size:** 25% Small, 17% Large

#### What Do G2 Reviewers Say About Everest?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **ease of use** of Everest, appreciating its flexibility and intuitive design for managing workflows.
- Users value the **effective email deliverability** of Everest, ensuring campaigns reach inboxes without getting lost as spam.
- Users commend the **detailed yet intuitive dashboards** of Everest, enhancing their email campaign management experience.
- Users appreciate the **high rate of email deliverability** with Everest, ensuring successful inbox placements for campaigns.
- Users appreciate the **flexible design** of Everest, effortlessly organizing tasks and customizing workflows with ease.

##### Cons

- Users find the **price steep** and desire more meaningful updates to justify the cost of Everest.
- Users find the **transition from other platforms complicated** due to Everest's extensive features and setup requirements.
- Users find the **setup and transition process complicated** due to the abundance of features offered by Everest.
- Users find the **setup process complicated** , especially when transitioning from other platforms due to the extensive features.
- Users experience **dashboard navigation challenges** , leading to difficulties in finding the desired data efficiently.

### [fastreach.io](https://www.g2.com/products/fastreach-io/reviews)

fastreach.io helps you create hyper-personalize email campaigns at scale.

#### Who Is the Company Behind fastreach.io?

- **Seller:** [fastreach.io](https://www.g2.com/sellers/fastreach-io)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [FollowUp Inc](https://www.g2.com/products/followup-inc/reviews)

Cold emails with automated follow-ups straight from your gmail

#### Who Is the Company Behind FollowUp Inc?

- **Seller:** [RST LIFT-OFF](https://www.g2.com/sellers/rst-lift-off)
- **Year Founded:** 2014
- **HQ Location:** Wrocław, PL
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5b709b5d4965707c86bfa0223bef6c2aaf918959d9404d0930851ccfb8bda62f&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Flift-off-startup-accelerator&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [Infiemail](https://www.g2.com/products/infiemail/reviews)

Infiemail.com is an emailing platform offers various services like sending infinite emails, auto follow-ups, email tracking, mail merge, bounce management, reply management, email reports and Analytics etc., Checkout our services more on www.infiemail.com We're introducing a new unlimited email sending platform with Artificial Intelligence to support Small business / Startups companies in automating their daily emailing tasks in the simplest way. Please visit www.infiemail.com and Sign-up for a 30-day free trial account. Infiemail.com provides feature like: Ø Inbox Ø Auto-Pilot Follow-ups Ø Opens & Clicks Tracking Ø Generate Template Ø Reply Management Ø Bounce Management Ø B-List Management Ø Email Personalization Ø New-messages or Replies Ø Snippets Ø Preview Mode #Mass\_Mail, #Mail\_Merge, #EmailMarketing, #Cold\_Email, #Scheduled\_Emails, #Auto-Pilot\_Follow-ups, #Email\_Automation, #emailintelligence (AI) & More…

#### Who Is the Company Behind Infiemail?

- **Seller:** [Infiemail.com](https://www.g2.com/sellers/infiemail-com)
- **Year Founded:** 2018
- **HQ Location:** Trenton, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=58b1ce866ef903e858362c120c383a88b2c82cd46c545f7ca15cd7537526a763&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fabout-box-corporation%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Lumimail](https://www.g2.com/products/lumimail/reviews)

Lumimail is a Chrome extension that enables users to send personalized bulk emails directly from Gmail. It integrates with Google Sheets to support mail merge capabilities, allowing customized fields—such as names or companies—via spreadsheet data. The extension also includes AI‑powered content assistance for drafting subject lines and email bodies, produces templated HTML emails, and offers tools for tracking campaign performance (opens, clicks, replies). In addition, Lumimail supports automated follow‑up sequences based on predetermined schedules and features a prospecting tool to discover and verify contact emails. All of this functionality is accessible without leaving Gmail, aiming to streamline outreach processes for users in sales, marketing, recruiting, and small business settings

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Lumimail?

- **Seller:** [Lumimail](https://www.g2.com/sellers/lumimail)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About Lumimail?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise Lumimail's **intuitive interface** , making it easy for new members to quickly become proficient.
- Users appreciate the **intuitive interface and ease of use** of Lumimail, making it easy for new team members to adapt.
- Users value the **easy integration** of Lumimail, enhancing operational efficiency and streamlining team workflows effortlessly.
- Users commend the **operational efficiency** of Lumimail, enjoying its intuitive interface and seamless integration with existing tools.
- Users value the **seamless integrations** of Lumimail, enhancing operational efficiency with existing tools effortlessly.

##### Cons

- Users often face **dashboard issues** including slow support response times and a lack of advanced customization options.
- Users find the **limited customization options** for dashboards restrictive and desire more advanced personalization features.
- Users experience **slow initial response times** from customer support, particularly outside regular business hours.

#### What Are Recent G2 Reviews of Lumimail?

**["Absolutely Love This Software!"](https://www.g2.com/survey_responses/lumimail-review-11896031)**

**Rating:** 4.5/5.0 stars

_— Piero B._

[Read full review](https://www.g2.com/survey_responses/lumimail-review-11896031)

### [Magento 2 Follow Up Email](https://www.g2.com/products/magento-2-follow-up-email/reviews)

Magento 2 Follow-Up Email extension helps store owners limit the number of sent emails per address within a mentioned time. To allow a store admin to create a chain of emails sent to customers dynamically based on their activities, buy this today.

#### Who Is the Company Behind Magento 2 Follow Up Email?

- **Seller:** [MageAnts](https://www.g2.com/sellers/mageants)
- **Year Founded:** 2016
- **HQ Location:** Ahmedabad, Gujarat
- **Twitter:** @MageAnts  
196 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=34d903ad9968a0211f3da42955ceb4055a886896aa612fb5d06b05d6f0921b33&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F24775806&secure%5Burl_type%5D=linkedin_company_website)  
17 employees on LinkedIn®

### [MailQueue](https://www.g2.com/products/mailqueue/reviews)

Know exactly when your emails get opened. Track opens, clicks, and engagement in real-time.

#### Who Is the Company Behind MailQueue?

- **Seller:** [MailQueue](https://www.g2.com/sellers/mailqueue)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d7de84fa37d9200e50fe50bcecf46463b8249ea6416f27dddf10727931213287&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmailqueueio%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Motar.me](https://www.g2.com/products/motar-me/reviews)

Motar.me is a Sales Engagement Platform for Business-to-Business salespeople. Motar.me helps you to create, save, send, and track personalised sales emails. The system makes it easy to manage multiple outreach sequences. The color-coded reporting means you know precisely who has responded and what your next action should be. Motar.me simplifies the process of reaching your target audience. Integrate directly with your Gmail or Outlook account and start engaging with prospects. What can you do with Motar.me? Create and save email templates Import contact lists String a set of emails together into a sequence Schedule each email in the sequence to be sent at your preferred time Report on who has opened emails, which emails have Bounced and who has responded Automatically record unsubscribes Record responses– positives, neutrals, negatives, referrals

#### Who Is the Company Behind Motar.me?

- **Seller:** [Motar.me](https://www.g2.com/sellers/motar-me)
- **Year Founded:** 2013
- **HQ Location:** Donegal, Ireland
- **LinkedIn® Page:** [linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a72f8c44264662812f9279a443108f4bdacc8b25dda22f2c94400e428de4f124&secure%5Burl%5D=https%3A%2F%2Flinkedin.com%2Fcompany%2Fmotarme-limited&secure%5Burl_type%5D=linkedin_company_website)  
9 employees on LinkedIn®

### [Pynglo](https://www.g2.com/products/pynglo/reviews)

Pynglo is an email response tracking dashboard that shows freelancers, consultants, and salespeople who's ghosting their emails. Connect Gmail in 30 seconds and see your sent emails sorted into four zones: Ghosted (5+ days, no reply), Waiting (opened but no response), Fresh (recently sent), and Replied. Send one-click follow-ups with tone-calibrated templates, track open rates, get daily digest emails, and view response analytics. Free plan available with Pro starting at $9/month.

#### Who Is the Company Behind Pynglo?

- **Seller:** [Corvexa Studio](https://www.g2.com/sellers/corvexa-studio)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [redcoat Email SMS](https://www.g2.com/products/redcoat-email-sms/reviews)

redcoal is Australia’s leading SMS messaging and mobile phone tracking service provider, focused on delivering genuine ROI for corporate, government and SMB customers.

#### Who Is the Company Behind redcoat Email SMS?

- **Seller:** [redcoat](https://www.g2.com/sellers/redcoat-c5e56c7f-fa73-4c75-9c70-e52295ff3b8a)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=168c89c7dc0fd0ada78b9b6330386976185554f005641f30272bde09dfe4f46f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsoprano-design%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Riptide](https://www.g2.com/products/riptide/reviews)

Smart Marketing Tools All in One Suite

#### Who Is the Company Behind Riptide?

- **Seller:** [SwaysEast](https://www.g2.com/sellers/swayseast)
- **Year Founded:** 2020
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d75cadbfffd51e31abab614e4b274b2d63e025d11663e8d70c882564bf2207da&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fswayseast&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [Rolodex](https://www.g2.com/products/rolodex/reviews)

Rolodex is a relationship intelligence platform built to help teams consolidate, organize, and act on their collective network. Headquartered in San Francisco, Rolodex was developed by the team behind Dex (a personal CRM), extending its relationship-centric approach to collaborative workspaces. While Dex helps individuals manage their relationships, Rolodex is purpose-built for small and mid-sized teams. The product has steadily grown since launch, with users across sales, venture capital, consulting, and executive teams. Rolodex integrates with LinkedIn, Gmail, Outlook, and calendar tools to automatically sync contacts, meetings, emails, and activity history. Users can enhance contacts with tags, custom fields, and notes, then organize them into lists or visualize them using tools like Board View, Map View, and Org Charts. Shared workspaces give teams full visibility into their collective network, while smart features like “Keep in Touch” reminders and team activity tracking help ensure that important relationships are nurtured over time. The primary value of Rolodex is its ability to unlock team-wide relationship knowledge—helping users uncover warm introductions, avoid crossed wires, and stay aligned on key contacts. It replaces scattered spreadsheets and siloed address books with one centralized, collaborative network. Whether you’re managing partners, investors, customers, or internal stakeholders, Rolodex gives you a single place to coordinate outreach, track engagement, and drive better outcomes through relationships.

#### Who Is the Company Behind Rolodex?

- **Seller:** [Rolodex](https://www.g2.com/sellers/rolodex)
- **HQ Location:** San Francisco, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=137c28ab609b333170419580212df7eaf65285f44715ad6d866a9a421cb8674d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frolodexcrm%2F&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

### [Ruto](https://www.g2.com/products/ruto/reviews)

Ruto.ai is an innovative platform that enhances sales email campaigns through AI-driven automation. It provides a comprehensive sales hub for managing prospects, automating workflows, verifying emails, and optimizing outreach. Key features include: Networking: Simplify the management of prospects and companies. Campaign Management: Create custom workflows, track performance, and improve email delivery. Email Account Management: Manage multiple accounts, monitor domain health, and set email limits. Workflow Designer: Build personalized campaign workflows effortlessly. Analytics & Reporting: Access live campaign data and real-time performance insights. Advanced Tools: Utilize a campaign health meter, AI suggestions, email sequences, domain health checks, a smart availability calendar, and instant alerts. Ruto.ai empowers sales teams to boost engagement, close deals faster, and maintain complete control over their sales strategy.

#### Who Is the Company Behind Ruto?

- **Seller:** [Ruto](https://www.g2.com/sellers/ruto)
- **Year Founded:** 2025
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b621169173c6a778c4c131119398ee8a62f5ab96298a0e899c13249e5ea9a799&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fruto-ai%2F&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

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- [Conversation Intelligence](/categories/conversation-intelligence)
- [Digital Sales Room](/categories/digital-sales-room)
- [Lead-to-Account Matching and Routing](/categories/lead-to-account-matching-and-routing)

- [Outbound Call Tracking](/categories/outbound-call-tracking)
- [Sales Coaching](/categories/sales-coaching)
- [Sales Enablement](/categories/sales-enablement)
- [Sales Engagement](/categories/sales-engagement)

- [Salesforce CRM Document Generation](/categories/salesforce-crm-document-generation)
- [Sales Performance Management](/categories/sales-performance-management)
- [Sales Planning](/categories/sales-planning)
- [Sales Training and Onboarding](/categories/sales-training-and-onboarding)

[Browse Email Tracking Themes](/categories/email-tracking/themes)

 ![Julie Jung](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julie Jung")
JJ

Researched and written by [Julie Jung](https://research.g2.com/insights/author/julie-jung)

Updated April 10, 2026

Email tracking software allows users to monitor email engagement metrics, including open rates, link clicks, and attachment downloads, using features such as web beacons and read receipts, helping sales and marketing teams identify optimal engagement points and improve communications with prospective customers.

### Core Capabilities of Email Tracking Software

To qualify for inclusion in the Email Tracking category, a product must:

- Integrate with email platforms so that users can create, manage, send, schedule, and track inbound and outbound emails
- Enable users to schedule emails based on factors such as time constraints, geographic distribution of prospects, and prospect status
- Notify users when recipient actions occur such as email opened, reply sent, or attachment downloaded
- Allow users to categorize inbound and outbound communications according to tags, lists, and sales priority
- Deliver analytics on basic and advanced email usage to understand how emails are received

### Common Use Cases for Email Tracking Software

Sales and marketing teams use [email tracking software](https://learn.g2.com/best-email-tracking-software) to optimize outreach timing and improve prospect engagement. Common use cases include:

- Identifying the best time to follow up with prospects based on open and click behavior
- Evaluating the effectiveness of sales messaging and email templates to improve conversion
- Prioritizing outreach by tracking which prospects are most actively engaging with emails

### How Email Tracking Software Differs from Other Tools

Email tracking software integrates directly with email platforms and is typically implemented alongside complementary sales and marketing tools such as [CRM software](https://www.g2.com/categories/crm) and [email marketing software](https://www.g2.com/categories/email-marketing) to form a complete sales force automation system. While email marketing software focuses on campaign management and list segmentation, email tracking tools focus specifically on real-time engagement signals at the individual email level.

### Insights from G2 on Email Tracking Software

Based on category trends on G2, real-time open and click notifications and seamless CRM integration stand out as the most valued features. Improved follow-up timing and better visibility into prospect intent stand out as primary outcomes of adoption.

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