# Best Email Template Builder Software for Medium-Sized Businesses - Page 3 ## How Many Email Template Builder Software Products Does G2 Track? **Total Products under this Category:** 152 ### Category Stats (Jul 2026) - **Average Rating:** 4.44/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** Enginemailer (+0.7%) - Among all products in this category, Enginemailer recorded the largest rating increase compared to last month _Last updated: July 30, 2026_ ## How Does G2 Rank Email Template Builder Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 49,000+ Authentic Reviews - 152+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Email Template Builder Software ![G2 Grid® for Email Template Builder Software plotting products by satisfaction and market presence](https://www.g2.com/categories/email-template-builder/grids.png?focus%5B%5D=20732&focus%5B%5D=933&focus%5B%5D=1759&focus%5B%5D=1934&focus%5B%5D=22329&focus%5B%5D=69996&focus%5B%5D=4042&focus%5B%5D=2346) Highlighted products: Braze, Constant Contact, Dotdigital, ActiveCampaign, Klaviyo, Twilio SendGrid Email Marketing Campaigns, Iterable, and Zoho Campaigns. Underlying data: [Grid® JSON](https://www.g2.com/categories/email-template-builder/grids.json?focus%5B%5D=braze&focus%5B%5D=constant-contact&focus%5B%5D=dotdigital&focus%5B%5D=activecampaign&focus%5B%5D=klaviyo&focus%5B%5D=twilio-sendgrid-email-marketing-campaigns&focus%5B%5D=iterable&focus%5B%5D=zoho-campaigns&segment=mid-market) **Sponsored** ### GetResponse GetResponse is a lifecycle automation platform for businesses that want to drive more consistent, repeatable revenue across the entire customer journey. We help you move customers from first touch to first purchase, repeat purchase, and reactivation - using email, SMS, push notifications, and lifecycle automation across every stage of the customer journey With built-in deliverability, behavioral triggers, and deep integrations, you can launch faster, reduce manual work, and turn your lifecycle into a predictable revenue system. No disconnected tools. No campaign chaos. Just one system designed to move customers forward. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1694&secure%5Bchosen_at%5D=2026-07-30T12%3A10%3A54Z&secure%5Bdisplayable_resource_id%5D=1694&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1694&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=2621&secure%5Bresource_id%5D=1694&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Femail-template-builder%2Fmid-market%3Fpage%3D3&secure%5Btoken%5D=cd5517274e4282ff7e029ab2862d7d7f224a94006f2785beb2c60653d2e0a2e3&secure%5Burl%5D=https%3A%2F%2Fwww.getresponse.com%2Fmax%2Fbook-a-demo%3Futm_campaign%3DEU_EN_G2_Click_Campaign_GR_MAX_Only%26utm_medium%3Dcpc%26utm_source%3Dg2&secure%5Burl_type%5D=book_demo) ### [Dyspatch](https://www.g2.com/products/techdrop-labs-inc-dyspatch/reviews) Dyspatch is an industry leading email production platform designed to help businesses focus more time on innovation and less time on implementation. Empower your non-technical email team to increase engagement and conversion metrics by providing amazing email experiences at scale. Build beautiful, interactive email templates in minutes using pre-coded content blocks, and easily collaborate with key stakeholders all within Dyspatch. Easily integrate with your existing email service providers for sending. **Average Rating:** 4.1/5.0 **Total Reviews:** 94 #### How Do G2 Users Rate Dyspatch? - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.1/10) - **Integrations:** 7.5/10 (Category avg: 8.5/10) - **Analytics:** 1.7/10 (Category avg: 8.3/10) - **Shareable Link:** 8.8/10 (Category avg: 8.6/10) #### Who Is the Company Behind Dyspatch? - **Seller:** [Techdrop Labs](https://www.g2.com/sellers/techdrop-labs) - **Year Founded:** 2013 - **HQ Location:** San Francisco, California - **Twitter:** @send\_with\_us 56 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7b88e11dc56d5fc7e26906ad87b149a4b98d008530ba9421afc2a516d9109b48&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2886787%2F&secure%5Burl_type%5D=linkedin_company_website) 20 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Computer Software, Internet - **Company Size:** 48% Small, 38% Medium #### What Do G2 Reviewers Say About Dyspatch? _AI-generated summary from verified user reviews_ ##### Pros - Users find Dyspatch **affordable** , simplifying email templating with easy implementation and excellent support. - Users rave about the **top-tier customer support** at Dyspatch, providing quick and effective assistance for all inquiries. - Users find Dyspatch to be **extremely easy to learn** , benefiting from helpful support and comprehensive documentation. - Users find Dyspatch extremely **easy to use** , appreciating its straightforward interface and responsive support team. - Users love the **easy creation** of cohesive emails with Dyspatch, supported by an exceptional team dedicated to user satisfaction. ##### Cons - Users note the **missing features** in Dyspatch, although many gaps have been addressed through updates and communication. #### What Are Recent G2 Reviews of Dyspatch? **["Dyspatch - a great partner and product"](https://www.g2.com/survey_responses/dyspatch-review-10282345)** **Rating:** 5.0/5.0 stars _— Shintaro N._ [Read full review](https://www.g2.com/survey_responses/dyspatch-review-10282345) **["Wonderful tool and AMAZING support team"](https://www.g2.com/survey_responses/dyspatch-review-10610107)** **Rating:** 5.0/5.0 stars _— Ebony G._ [Read full review](https://www.g2.com/survey_responses/dyspatch-review-10610107) #### What Are G2 Users Discussing About Dyspatch? - [What do you like most about Dyspatch for email production, and what improvements could be made?](https://www.g2.com/discussions/what-do-you-like-most-about-dyspatch-for-email-production-and-what-improvements-could-be-made) - [What is Dyspatch used for?](https://www.g2.com/discussions/what-is-dyspatch-used-for) ### [Ortto](https://www.g2.com/products/ortto/reviews) Autopilot is now Ortto. Ortto, a complete marketing automation and analytics platform, empowers marketers to execute impressive campaigns that drive business growth. By combining three powerful tools into one platform underpinned by AI, teams finally benefit from their marketing automation, customer data, and analytics working together. Sophisticated yet easy-to-use, customers trust Ortto to understand their impact, discover their next marketing opportunity, and continuously iterate to deliver great customer experiences at scale. **Average Rating:** 4.4/5.0 **Total Reviews:** 610 #### How Do G2 Users Rate Ortto? - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10) - **Integrations:** 7.8/10 (Category avg: 8.5/10) - **Analytics:** 8.1/10 (Category avg: 8.3/10) - **Shareable Link:** 7.7/10 (Category avg: 8.6/10) #### Who Is the Company Behind Ortto? - **Seller:** [Ortto](https://www.g2.com/sellers/ortto) - **Company Website:** ortto.com - **Year Founded:** 2015 - **HQ Location:** Sydney, Australia - **Twitter:** @ortto 180 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=eeab78941023bd93b8b98b16672f6e9cb88c77f9c038adcded0c2f62f513eb02&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fortto&secure%5Burl_type%5D=linkedin_company_website) 25 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Marketing Manager, CEO - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 71% Small, 27% Medium #### What Do G2 Reviewers Say About Ortto? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of Ortto, making marketing automation and customer data management effortless. - Users commend the **responsive support team** of Ortto, enhancing their experience with efficient problem-solving and assistance. - Users love the **intuitive interface** of Ortto, making it easy to manage customer journeys and launch campaigns quickly. - Users love Ortto for its **powerful marketing features** , simplifying automation, lead management, and analytics in one platform. - Users value Ortto's **robust data integration** capabilities, enhancing marketing strategies and facilitating informed decision-making. ##### Cons - Users find Ortto **expensive** , especially as pricing increases with contact growth and essential features are behind a paywall. - Users find the **learning curve steep** , particularly for complex automations, requiring additional training for effective use. - Users find Ortto's **limited features** hinder effective reporting, customization, and overall functionality for advanced needs. - Users express frustration with the **limited customization options** in Ortto, hindering their ability to tailor reports effectively. - Users find that Ortto has a **steep learning curve** , requiring extensive training to unlock its full potential. #### What Are Recent G2 Reviews of Ortto? **["Automation options are incredible"](https://www.g2.com/survey_responses/ortto-review-8022737)** **Rating:** 5.0/5.0 stars _— Diana C._ [Read full review](https://www.g2.com/survey_responses/ortto-review-8022737) **["Extensive Features, Fast Support, Great Value"](https://www.g2.com/survey_responses/ortto-review-12951693)** **Rating:** 5.0/5.0 stars _— Kenji S._ [Read full review](https://www.g2.com/survey_responses/ortto-review-12951693) #### What Are G2 Users Discussing About Ortto? - [What is Ortto used for?](https://www.g2.com/discussions/ortto-what-is-ortto-used-for) - 1 comment - [What's another word for autopilot?](https://www.g2.com/discussions/what-s-another-word-for-autopilot) - [What does it mean to be on autopilot?](https://www.g2.com/discussions/what-does-it-mean-to-be-on-autopilot) ### [Litmus](https://www.g2.com/products/litmus/reviews) Litmus is the enterprise marketing success platform that gives marketing teams the control, visibility, and confidence to execute high-performing email programs at scale. From pre-send testing to post-send analytics, Litmus eliminates the errors, inefficiencies, and blind spots that cost enterprise senders revenue and reputation. Trusted by marketing teams at the world's leading brands, Litmus integrates into existing enterprise workflows to accelerate production, enforce brand standards, and protect deliverability across every send. Core capabilities: Email previews across 100+ clients and devices. Validate exactly how every email renders in Gmail, Outlook, Apple Mail, on mobile, in dark mode, and across every major environment — before sending to millions of subscribers. Eliminate the rendering errors that damage brand credibility at scale. Automated pre-send QA. Run spam filter testing, link validation, image blocking checks, and accessibility scans within a single workflow. Enterprise teams ship in half the time and with fewer errors when quality checks are built into the process, not bolted on at the end. Deliverability and inbox placement monitoring. Track inbox placement rates by mailbox provider, monitor sender reputation in real time, and blocklist hits or authentication failures. Litmus surfaces the deliverability intelligence your ESP doesn't provide. Sender Certification. Be part of the industry's most trusted allowlist, backed by 24/7 monitoring and exclusive data relationships with mailbox providers worldwide. Certified senders reach the inbox with a level of assurance no other program delivers. Competitive Intelligence. Monitor competitor send volume, frequency, subject line strategies, and inbox placement. Give enterprise marketing teams the benchmarking data they need to make informed strategic decisions and stay ahead of the market. Enterprise collaboration and approvals. Manage multi-stakeholder review cycles inside a single platform. Centralize feedback, enforce approval workflows, and get campaigns through legal, compliance, and brand review without version chaos or scattered email threads. For enterprise organizations ready to scale further, Litmus is the foundation for Validity Engage — an AI-powered email execution platform that orchestrates the full email marketing workflow, from content creation through sending and optimization. Litmus is part of the Validity portfolio, alongside BriteVerify for contact data validation and DemandTools for Salesforce CRM data quality — giving enterprise revenue and marketing teams a connected solution for data integrity, email performance, and program execution. **Average Rating:** 4.6/5.0 **Total Reviews:** 445 #### How Do G2 Users Rate Litmus? - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10) - **Integrations:** 6.4/10 (Category avg: 8.5/10) - **Analytics:** 5.6/10 (Category avg: 8.3/10) - **Shareable Link:** 8.3/10 (Category avg: 8.6/10) #### Who Is the Company Behind Litmus? - **Seller:** [Validity Inc](https://www.g2.com/sellers/validity-inc) - **Company Website:** www.validity.com - **Year Founded:** 2018 - **HQ Location:** Boston, Massachusetts - **Twitter:** @TrustValidity 1,151 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8be688406ea338049038d268470cedfc67029c5530909fb0451c4a7545934bd3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F11679353%2F&secure%5Burl_type%5D=linkedin_company_website) 347 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Email Marketing Manager, Marketing Manager - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 43% Medium, 29% Large #### What Do G2 Reviewers Say About Litmus? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** in Litmus, highlighting its intuitive interface and streamlined functionality. - Users value the **dynamic previews** of Litmus that enhance email rendering across various devices and clients. - Users commend Litmus for its **user-friendly design and comprehensive email testing capabilities** , which boost productivity and quality. - Users value the **dynamic previews** in Litmus that enhance email rendering visualization across various devices and clients. - Users value the **user-friendly platform** of Litmus, seamlessly managing clients and enhancing email campaign quality. ##### Cons - Users experience **slow performance** with Litmus, particularly with rendering email previews and updating changes. - Users highlight the **missing features** like an undo button and template sharing between sub-accounts as significant drawbacks. - Users express frustration with **email client settings** being inflexible, hindering customization and leading to trust issues with rendering accuracy. - Users find the **email client settings too rigid** , complicating the preview process and limiting flexibility in email management. - Users find the product **expensive** , especially for small teams, with many features locked behind higher pricing tiers. #### What Are Recent G2 Reviews of Litmus? **["Litmus Boosts Email Marketing Precision and Efficiency"](https://www.g2.com/survey_responses/litmus-review-11823029)** **Rating:** 5.0/5.0 stars _— Grecia L._ [Read full review](https://www.g2.com/survey_responses/litmus-review-11823029) **["Collaboration Made Easy, Minor Pin Issue Aside"](https://www.g2.com/survey_responses/litmus-review-11899725)** **Rating:** 4.0/5.0 stars _— Verified User in Computer Software_ [Read full review](https://www.g2.com/survey_responses/litmus-review-11899725) #### What Are G2 Users Discussing About Litmus? - [What is Litmus used for?](https://www.g2.com/discussions/what-is-litmus-used-for) - 1 comment - [What is litmus what are its types and uses?](https://www.g2.com/discussions/what-is-litmus-what-are-its-types-and-uses) - 2 comments - [What is litmus email testing?](https://www.g2.com/discussions/what-is-litmus-email-testing) - 1 comment - [How do I use litmus email?](https://www.g2.com/discussions/how-do-i-use-litmus-email) - [What is litmus software?](https://www.g2.com/discussions/what-is-litmus-software) ### [Mailjet](https://www.g2.com/products/mailjet/reviews) With GDPR-compliant infrastructure and proven deliverability, Mailjet is the best Email Marketing Software & Email API for Teams. Marketers design, deliver, and automate email newsletters and automations, while developers power high-volume transactional email via robust APIs and SMTP relay. Collaborative editing, templates, and approval flows keep teams fast and consistent; advanced segmentation, A/B testing, and analytics drive growth with every send. Built in Europe with privacy-first hosting options, Mailjet helps you reach the inbox at scale without compromising compliance. Connect easily to your stack with native integrations for ecommerce, CRM, and data tools. More than 100,000 customers globally trust Mailjet to deliver critical messages and campaigns. Choose one platform that brings marketers and developers together. **Average Rating:** 3.9/5.0 **Total Reviews:** 176 #### How Do G2 Users Rate Mailjet? - **Has the product been a good partner in doing business?:** 7.7/10 (Category avg: 9.1/10) - **Integrations:** 9.3/10 (Category avg: 8.5/10) - **Analytics:** 9.3/10 (Category avg: 8.3/10) - **Shareable Link:** 9.3/10 (Category avg: 8.6/10) #### Who Is the Company Behind Mailjet? - **Seller:** [Sinch](https://www.g2.com/sellers/sinch) - **Year Founded:** 2008 - **HQ Location:** Stockholm, Sweden - **Twitter:** @wearesinch 3,648 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cace5faccee1d23b3b7cb182ea577d35191d73b17b8d41b6dfdd2ce1343edaf8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsinch&secure%5Burl_type%5D=linkedin_company_website) 4,371 employees on LinkedIn® - **Ownership:** SINCH.ST #### Who Uses This Product? - **Who Uses This:** CEO, Founder - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 72% Small, 20% Medium #### What Do G2 Reviewers Say About Mailjet? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **intuitive UI** of Mailjet, making it easy to navigate and use effectively. - Users highlight Mailjet's **affordability** , valuing its cost-effective pricing without sacrificing essential features. - Users value the **AI-powered real-time collaboration** in Mailjet, enhancing teamwork and communication effortlessly. - Users commend Mailjet for its **excellent customer support** , enhancing the overall user experience and satisfaction. - Users value the **customization options** in Mailjet, enabling effortless creation of personalized email campaigns. ##### Cons - Users find Mailjet's **limited customization options and sending restrictions** on the free plan frustrating for their needs. - Users note the **limited options** for customization in Mailjet, impacting flexibility and creativity in email design. - Users express frustration with **limited templates** in Mailjet, reducing customization options for their email campaigns. - Users find the **missing features** in Mailjet, such as limited filtering and lack of list merging, frustrating. - Users face **limitations on the free plan** of Mailjet, including restricted sending limits and fewer email templates. #### What Are Recent G2 Reviews of Mailjet? **["Effortless Setup, Perfect for Small Teams"](https://www.g2.com/survey_responses/mailjet-review-12709129)** **Rating:** 4.5/5.0 stars _— Praveenkumar P._ [Read full review](https://www.g2.com/survey_responses/mailjet-review-12709129) **["Mailjet: Unifying Email with Ease and Precision"](https://www.g2.com/survey_responses/mailjet-review-12870455)** **Rating:** 5.0/5.0 stars _— Ramanpreet S._ [Read full review](https://www.g2.com/survey_responses/mailjet-review-12870455) #### What Are G2 Users Discussing About Mailjet? - [What is Mailjet used for?](https://www.g2.com/discussions/what-is-mailjet-used-for) ### [Designmodo Postcards](https://www.g2.com/products/designmodo-postcards/reviews) Postcards is an intuitive drag-and-drop tool that includes more than 100 components to help you create custom emails for your subscribers faster than ever before. Using Postcards you can create a different type of emails: promotional, E-Commerce, news, transactional, and more. With Postcards you will create amazing email newsletters in minutes. ⚡️ Online editor, project manager, responsive, unlimited... 😲 **Average Rating:** 4.7/5.0 **Total Reviews:** 88 #### How Do G2 Users Rate Designmodo Postcards? - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10) - **Integrations:** 9.2/10 (Category avg: 8.5/10) - **Analytics:** 8.1/10 (Category avg: 8.3/10) - **Shareable Link:** 8.9/10 (Category avg: 8.6/10) #### Who Is the Company Behind Designmodo Postcards? - **Seller:** [Designmodo](https://www.g2.com/sellers/designmodo) - **Year Founded:** 2011 - **HQ Location:** New York, NY - **Twitter:** @Designmodo 188,390 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b055cdf79e0dc2e7320b241d99ffe556837d1a78d095d008e637ff26f8c66a20&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1606608%2F&secure%5Burl_type%5D=linkedin_company_website) 10 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Information Technology and Services, Marketing and Advertising - **Company Size:** 76% Small, 16% Medium #### What Do G2 Reviewers Say About Designmodo Postcards? _AI-generated summary from verified user reviews_ ##### Pros - Users love the **ease of use** of Designmodo Postcards, valuing its intuitive design and efficient workflow for email creation. - Users love the **intuitive drag-and-drop functionality** of Designmodo Postcards, simplifying template creation for various needs. - Users appreciate the **flexibility** of Designmodo Postcards, enabling easy customization for various email design needs. - Users love the **drag and drop feature** of Designmodo Postcards, simplifying email template creation for diverse needs. - Users find Designmodo Postcards to be an **affordable option** that provides flexibility and essential features for newsletter design. ##### Cons - Users feel the lack of **industry-specific templates** limits their design options in Designmodo Postcards. - Users experience **occasional complexity** with templates that may not render as intended, though it's a rare issue. - Users face **dashboard issues** requiring manual code adjustments to ensure compatibility with Gmail's requirements. - Users find it inconvenient to **remove the logo from every email** , though they acknowledge the reasoning behind it. - Users find the **lack of integrations** limiting, wishing for more industry-specific email templates in Designmodo Postcards. #### What Are Recent G2 Reviews of Designmodo Postcards? **["Beautiful Templates and Easy Customization for My Drone Company"](https://www.g2.com/survey_responses/designmodo-postcards-review-12917063)** **Rating:** 5.0/5.0 stars _— Pedro M._ [Read full review](https://www.g2.com/survey_responses/designmodo-postcards-review-12917063) **["Code-Free HTML Email Design Made Easy"](https://www.g2.com/survey_responses/designmodo-postcards-review-12753928)** **Rating:** 4.5/5.0 stars _— Krista W._ [Read full review](https://www.g2.com/survey_responses/designmodo-postcards-review-12753928) #### What Are G2 Users Discussing About Designmodo Postcards? - [What is Designmodo Postcards used for?](https://www.g2.com/discussions/what-is-designmodo-postcards-used-for) - 1 comment, 1 upvote ### [Maropost Marketing Cloud](https://www.g2.com/products/maropost-marketing-cloud/reviews) When your email software can’t keep up with your marketing goals, it’s time to meet Marketing Cloud. Multichannel marketing software built for fast-growing businesses, Marketing Cloud gives you greater control over your email, SMS, and social media ad campaigns. With Maropost, effortlessly build and segment audiences, customize journeys, personalize communications, and deliver them automatically. **Average Rating:** 4.4/5.0 **Total Reviews:** 140 #### How Do G2 Users Rate Maropost Marketing Cloud? - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10) - **Integrations:** 8.3/10 (Category avg: 8.5/10) - **Analytics:** 7.9/10 (Category avg: 8.3/10) - **Shareable Link:** 7.5/10 (Category avg: 8.6/10) #### Who Is the Company Behind Maropost Marketing Cloud? - **Seller:** [Maropost, Inc](https://www.g2.com/sellers/maropost-inc) - **Year Founded:** 2011 - **HQ Location:** Toronto, Canada - **Twitter:** @Maropost 21,835 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=56952028fb6b1a7281bed94712903eacd89ca5ba47f9508dad396038c8e7ce62&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F386756%2F&secure%5Burl_type%5D=linkedin_company_website) 374 employees on LinkedIn® - **Phone:** 1-888-438-3152 -ext. 101 #### Who Uses This Product? - **Who Uses This:** CEO, Owner - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness - **Company Size:** 68% Small, 27% Medium #### What Do G2 Reviewers Say About Maropost Marketing Cloud? _AI-generated summary from verified user reviews_ ##### Pros - Users praise the **ease of use** of Maropost Marketing Cloud, simplifying campaign management and automation. - Users value the **advanced segmentation and personalization** features of Maropost, enhancing targeted marketing campaigns effectively. - Users value the **advanced segmentation and personalization** capabilities of Maropost Marketing Cloud for targeted campaigns. - Users appreciate the **ease of A/B testing** in Maropost, enabling effective campaign targeting and scheduling. - Users value the **powerful automation** features of Maropost Marketing Cloud, enhancing their campaign efficiency and effectiveness. ##### Cons - Users express a desire for **copying capabilities** between accounts, highlighting a limitation in Maropost Marketing Cloud. - Users find the **difficult learning** process for advanced features challenging and time-consuming with Maropost Marketing Cloud. - Users face **integration issues** with limited third-party support, making it challenging to enhance their marketing efforts. - Users face challenges due to the **limited third-party integrations** , impacting the overall functionality of Maropost Marketing Cloud. - Users face a **steeper learning curve** for advanced features in Maropost Marketing Cloud, making it challenging to fully utilize. #### What Are Recent G2 Reviews of Maropost Marketing Cloud? **["Maropost Marketing Cloud – Quick Review"](https://www.g2.com/survey_responses/maropost-marketing-cloud-review-11020302)** **Rating:** 4.5/5.0 stars _— shubh b._ [Read full review](https://www.g2.com/survey_responses/maropost-marketing-cloud-review-11020302) **["Maropost is a top email marketing platform for my clients we serve."](https://www.g2.com/survey_responses/maropost-marketing-cloud-review-9928401)** **Rating:** 5.0/5.0 stars _— justin f._ [Read full review](https://www.g2.com/survey_responses/maropost-marketing-cloud-review-9928401) #### What Are G2 Users Discussing About Maropost Marketing Cloud? - [What is Maropost Marketing Cloud used for?](https://www.g2.com/discussions/what-is-maropost-marketing-cloud-used-for) - 1 comment ### [Mailmodo](https://www.g2.com/products/mailmodo/reviews) Mailmodo is a new-age email marketing tool that helps you create and send app-like interactive emails to help you get higher conversions and ROI. It is power packed with all the features you see across different ESP's along with interactive AMP emails to get you better ROI than ever. With Mailmodo you can - - Create Stunning No code emails - Integrate with 1000+ tools - Segment your audience in minutes - Trigger Journeys and automation - Improve Deliverability and open rates And much more. **Average Rating:** 4.5/5.0 **Total Reviews:** 147 #### How Do G2 Users Rate Mailmodo? - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10) - **Integrations:** 8.6/10 (Category avg: 8.5/10) - **Analytics:** 9.4/10 (Category avg: 8.3/10) - **Shareable Link:** 8.3/10 (Category avg: 8.6/10) #### Who Is the Company Behind Mailmodo? - **Seller:** [Mailmodo](https://www.g2.com/sellers/mailmodo) - **Year Founded:** 2020 - **HQ Location:** San Francisco, US - **Twitter:** @mailmodo 634 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=99753f7d4e0f4b647c29aa3774a43a412a9f347982fe2e075713206f5161cd33&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmailmodo%2F&secure%5Burl_type%5D=linkedin_company_website) 52 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Computer Software, Financial Services - **Company Size:** 54% Small, 40% Medium #### What Do G2 Reviewers Say About Mailmodo? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **ease of use** in Mailmodo, appreciating the intuitive setup and streamlined campaign creation process. - Users value the **easy creation of interactive email campaigns** with Mailmodo, enhancing engagement and improving conversion rates. - Users appreciate Mailmodo's **interactive email features** , enhancing engagement and easing campaign creation for better conversions. - Users love Mailmodo's **intuitive interface** , making it easy to create engaging interactive email campaigns quickly. - Users appreciate the **powerful automation** in Mailmodo, enhancing email marketing with interactive and personalized experiences. ##### Cons - Users find the **pricing steep** for small businesses, making it less accessible for basic email marketing needs. - Users desire more **flexibility in templates** as current options are limited, impacting customization and workflow efficiency. - Users find the **limitations of templates** restrictive, desiring better customization options for improved usability. - Users find the **difficult learning** curve challenging, especially when creating AMP emails or navigating available features. - Users find a **steep learning curve** with Mailmodo, making it challenging for beginners to navigate the platform. #### What Are Recent G2 Reviews of Mailmodo? **["Boosts Engagement with Interactive Emails, Easy Setup"](https://www.g2.com/survey_responses/mailmodo-review-12119564)** **Rating:** 4.0/5.0 stars _— Narendra K._ [Read full review](https://www.g2.com/survey_responses/mailmodo-review-12119564) **["Simple and Helpful Email Outreach Tool for SEO Campaigns"](https://www.g2.com/survey_responses/mailmodo-review-12778393)** **Rating:** 4.5/5.0 stars _— ashish d._ [Read full review](https://www.g2.com/survey_responses/mailmodo-review-12778393) #### What Are G2 Users Discussing About Mailmodo? - [What advice do you have for others considering Mailmodo for their email marketing campaigns?](https://www.g2.com/discussions/what-advice-do-you-have-for-others-considering-mailmodo-for-their-email-marketing-campaigns) - [What is Mailmodo used for?](https://www.g2.com/discussions/what-is-mailmodo-used-for) - 1 comment ### [Chamaileon](https://www.g2.com/products/chamaileon/reviews) What is Chamaileon? The Centralized No-Code Email Builder for Teams Chamaileon is an ESP-agnostic, no-code email creation platform that helps marketing, CRM, and email production teams design, manage, and optimize email campaigns at scale without coding or IT dependencies. It provides a structured, collaborative environment where teams can create on-brand, responsive emails while ensuring compliance and efficiency. Key Features & Benefits: Drag-and-Drop Email Builder – Design professional, responsive emails without writing code. The drag-and-drop email builder empowers non-technical users to create responsive email templates at scale, ensuring HTML compatibility across all major email clients. Modular Email Design System – Create reusable, on-brand components to scale email production. We can create the initial set of modules and brand setup in less than 2 weeks for your brand to enable fast start. Real-Time Collaboration – Multiple users can edit, comment, and approve emails simultaneously. Chamaileon enables project-level access control, asset management, and role-based review & approval workflows—helping teams stay organized, agile, and compliant in their email creation process. Compliance & Approval Workflows – Built-in role-based permissions and audit logs ensure regulatory compliance. ESP & CRM Flexibility – Export emails seamlessly to any email service provider or custom CRM. Unlike traditional email editors, Chamaileon provides project-level access control, asset organization, and approval workflows, making it an ideal solution for teams that require centralized email production and strict brand consistency. Who Uses Chamaileon? 🔹 Highly-Regulated Industries (Finance, Healthcare, Insurance, Government) Organizations that require compliance-driven email workflows rely on Chamaileon for audit trails, role-based access, and pre-approved templates to meet regulatory standards. 🔹 Fast-Scaling SaaS & Tech Companies Growing companies use Chamaileon’s modular templates and automation-friendly editor to scale email production efficiently without increasing IT workload. 🔹 Nonprofits & Advocacy Groups With real-time collaboration and no-code tools, nonprofit teams can create accessible, high-impact email campaigns—even with limited technical resources. 🔹 Marketing Agencies & Enterprises Managing multiple brands or clients? Chamaileon’s workspace organization, user permissions, and advanced template management make it easy to scale email operations for diverse projects. By offering a structured, scalable email creation process, Chamaileon helps teams move beyond manual email design, reduce approval bottlenecks, and focus on delivering effective, high-quality email campaigns. **Average Rating:** 4.3/5.0 **Total Reviews:** 73 #### How Do G2 Users Rate Chamaileon? - **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.1/10) - **Integrations:** 8.2/10 (Category avg: 8.5/10) - **Analytics:** 7.5/10 (Category avg: 8.3/10) - **Shareable Link:** 9.1/10 (Category avg: 8.6/10) #### Who Is the Company Behind Chamaileon? - **Seller:** [Chamaileon](https://www.g2.com/sellers/chamaileon) - **Year Founded:** 2016 - **HQ Location:** Budapest, Budapest - **Twitter:** @chamaileon\_io 965 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b041910e1dfce4b396ab0144cac2c3fc82c9fa7938a761de2e6a056dd2dd51cd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F15080204%2F&secure%5Burl_type%5D=linkedin_company_website) 5 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Marketing Specialist, Marketing Manager - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 48% Medium, 41% Small #### What Are Recent G2 Reviews of Chamaileon? **["Chamaileon is the best email template building software I've ever used"](https://www.g2.com/survey_responses/chamaileon-review-5374547)** **Rating:** 5.0/5.0 stars _— Melanie H._ [Read full review](https://www.g2.com/survey_responses/chamaileon-review-5374547) **["Fantastic solution for poorly designed EMS'"](https://www.g2.com/survey_responses/chamaileon-review-7209989)** **Rating:** 4.5/5.0 stars _— Stephen W._ [Read full review](https://www.g2.com/survey_responses/chamaileon-review-7209989) #### What Are G2 Users Discussing About Chamaileon? - [What is Chamaileon used for?](https://www.g2.com/discussions/what-is-chamaileon-used-for) ### [Shape Software](https://www.g2.com/products/shape-software-shape-software/reviews) Shape is purpose-built sales and marketing automation software that comes with pre-built features that can be configured for any business. The easy-to-use interface empowers your teams and consolidates all aspects of your business in one AI platform. Shape Software provides a collaborative space for your teams to stay aligned and efficient in everything they do, whether it's streamlining your sales pipeline, engaging more prospects with marketing sequences and digital ads, nurturing customer relationships, communicating seamlessly, or tracking projects. Start growing your revenue with Shape today. **Average Rating:** 4.5/5.0 **Total Reviews:** 59 #### How Do G2 Users Rate Shape Software? - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.1/10) - **Integrations:** 9.4/10 (Category avg: 8.5/10) - **Analytics:** 10.0/10 (Category avg: 8.3/10) - **Shareable Link:** 9.4/10 (Category avg: 8.6/10) #### Who Is the Company Behind Shape Software? - **Seller:** [Shape Software](https://www.g2.com/sellers/shape-software) - **HQ Location:** Irvine, California - **Twitter:** @ShapeBizTech 656 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=03f5d607c7cb630b66d7f021c79dad98fd81ba2b90490a8590a89459d62e5bca&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18416707%2F&secure%5Burl_type%5D=linkedin_company_website) 42 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Financial Services, Accounting - **Company Size:** 60% Small, 35% Medium #### What Do G2 Reviewers Say About Shape Software? _AI-generated summary from verified user reviews_ ##### Pros - Users find the **email marketing tools** in Shape Software advanced and effective for their marketing automation needs. - Users value the **advanced lead management features** of Shape Software, enhancing their marketing automation and customer engagement. - Users value the **robust marketing automation tools** in Shape Software, enhancing their campaigns effectively and efficiently. - Users appreciate the **marketing automation tools** of Shape Software, enhancing their campaign efficiency and lead management. - Users value the **wide array of marketing automation tools** in Shape Software, enhancing their campaign effectiveness. ##### Cons - Users experience **editing limitations** with Shape Software, including restricted customization and a slow performance compared to competitors. - Users criticize the **expensive subscription costs** and additional fees, feeling it offers less value compared to competitors. - Users face **API issues** with Shape Software, citing limitations in functionality and restrictive usage limits despite extra fees. - Users report **app limitations** like restricted customization, slow performance, and high additional costs affecting overall satisfaction. - Users face significant **billing issues** with Shape Software, including difficulties in canceling subscriptions and high contract costs. #### What Are Recent G2 Reviews of Shape Software? **["The Best CRM on the Market"](https://www.g2.com/survey_responses/shape-software-review-7720586)** **Rating:** 5.0/5.0 stars _— Bryan L._ [Read full review](https://www.g2.com/survey_responses/shape-software-review-7720586) **["Shape CRM Software is simply the best CRM solution out there!"](https://www.g2.com/survey_responses/shape-software-review-7751030)** **Rating:** 5.0/5.0 stars _— Irina A._ [Read full review](https://www.g2.com/survey_responses/shape-software-review-7751030) #### What Are G2 Users Discussing About Shape Software? - [What is Shape Software used for?](https://www.g2.com/discussions/what-is-shape-software-used-for) - [‹ Prev‹ Prev](/categories/email-template-builder/mid-market?order=g2_score&page=2#product-list) - [1](/categories/email-template-builder/mid-market?order=g2_score#product-list) - [2](/categories/email-template-builder/mid-market?order=g2_score&page=2#product-list) - 3 - Next ›Next › Spotlight Categories [Accounts Payable Automation Software](https://www.g2.com/categories/ap-automation) [Procure to Pay Software](https://www.g2.com/categories/procure-to-pay) [Revenue Operations & Intelligence (RO&I) Software](https://www.g2.com/categories/revenue-operations-intelligence-ro-i) [Sales Compensation Software](https://www.g2.com/categories/sales-compensation) [Performance Management Software](https://www.g2.com/categories/performance-management) Similar Categories - [Account-Based Marketing](/categories/account-based-marketing) - [Affiliate Marketing](/categories/affiliate-marketing) - [App Store Optimization](/categories/app-store-optimization) - [Audience Intelligence Platforms](/categories/audience-intelligence-platforms) - [B2B Services Review Platforms](/categories/b2b-services-review-platforms) - [Blogger Outreach](/categories/blogger-outreach) - [Book Marketing Tools](/categories/book-marketing-tools) - [Brand Intelligence](/categories/brand-intelligence) - [Consumer Insights Platforms](/categories/consumer-insights-platforms) - [Consumer Video Feedback](/categories/consumer-video-feedback) - [Content Curation](/categories/content-curation) - [Content Marketing](/categories/content-marketing) - [Conversational Marketing](/categories/conversational-marketing) - [Conversion Rate Optimization Tools](/categories/conversion-rate-optimization-tools) - [Customer Data Platform (CDP)](/categories/customer-data-platform-cdp) [Browse Email Template Builder Themes](/categories/email-template-builder/themes) ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi") YR Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi) Updated Products classified in the overall Email Template Builder category are similar in many regards and help companies of all sizes solve their business problems. However, medium-sized business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Medium-Sized Business Email Template Builder to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Medium-Sized Business Email Template Builder category. In addition to qualifying for inclusion in the Email Template Builder Software category, to qualify for inclusion in the Medium-Sized Business Email Template Builder Software category, a product must have at least 10 reviews left by a reviewer from a medium-sized business. Show More * * * ## How Do You Choose the Right Email Template Builder Software? ### What You Should Know About Email Template Builder Software ### What is Email Template Builder Software? The evolution of email marketing has been tremendous, from cold to highly targeted email communications to achieve greater customer engagement. Email marketing is one of the most effective approaches for generating and nurturing leads. Email marketers have been constantly adapting to advances in the technology landscape and quality is replacing quantity as a strategic approach to email marketing. Considering the number of email users, email marketing is seen as a significant tool to build brand awareness and reach out to prospective customers. Email template builder software allows users to create professional and responsive emails easily and quickly. Marketers leverage these tools to design compelling and attractive emails and newsletters in no time, enabling them to add a personalized touch to their communications. Email design is a very impactful component of email marketing. A well-designed email is bound to get more subscriber engagement and higher click-through rates and sales. Email template builder platforms with a steep learning curve for advanced automation often slow down marketing teams as they move beyond drag-and-drop and into multi-step workflows and dynamic content. Based on G2 reviews, marketing teams evaluate email template builder software by comparing drag-and-drop usability, advanced automation depth, and reliable performance across large contact lists. Key Benefits of Email Template Builder Software - Improves customer experiences through personalized email design and content - Helps build strong brand awareness and valuable relationships - Drives customer engagement and attention resulting in higher click-through rates ### Why Use Email Template Builder Software? **Fast and convenient —** Email template builder software has a set of premade templates and designs that are customized as per needs by adding or removing buttons, blocks with images, text, and using colors that represent the brand. This helps marketers create engaging email campaigns easily. **Save time and effort in email production —** It reduces email production time with the usage of smart design tools, review and approval features, and direct integrations. It provides easy-to-use drag and drop functionality to create beautifully designed templates. **Improved reader experience —** The software enriches reader experience with pleasantly designed animated visuals and interactive elements. Email template builder software helps marketers make attractive and engaging designs easy and quick with customizable text, graphics, and colors. **Email campaigns —** Professionally designed templates and drag-and-drop features to put an email together with ease and within moments is helping marketers focus more on their marketing campaign strategy; the ability to optimize email campaigns as per engagement rates is driving success. **Achieve improved metrics —** Email template builder software helps build engaging email templates that drive higher click-through rates, conversion rates, subscribers, etc. Furthermore, the software helps email marketers strategize and plan their future campaigns well. **Online tools —** Users do not need to install any additional tools because the email template builder software autosaves sessions, allows them to come back to templates and reuse or edit them at any time. They have premade blocks and templates that are modified as per needs. ### Who Uses Email Template Builder Software? **Marketing teams —** Marketing teams work together to create a successful marketing email campaign. Using email template builder software, helps them create simple and intuitive email templates which are personalized and engaging. They enable marketers to improve customer experience and enhance brand awareness. **Email marketing agencies —** Email marketing agencies help businesses drive leads and generate revenue. They help businesses build, develop, launch, and manage a custom email marketing strategy. Email marketing agencies employ email template builder software to create compelling and valuable professional emails for their client’s campaigns. Email template builder software enables agencies to easily build attention-grabbing, responsive emails that drive more convenient and faster results. Based on G2 reviews, the most trusted email template builder platforms are those that balance intuitive design with advanced automation depth, since marketing teams and marketing managers consistently cite both as deciding factors when comparing vendors. Reviewers describe a steep learning curve as the main reason teams disengage from a platform's most powerful features, particularly when configuring multi-step automation workflows and dynamic content for the first time. For email programs running across large contact lists, reliable performance under load shows up repeatedly as the gap between platforms that scale and ones that slow down during peak sends. Real-time multi-user collaboration shows up most often in reviews from agencies and distributed marketing teams managing shared template libraries across multiple client accounts. ### Kinds of Email Template Builder Software There are two types of template builders; drag-and-drop and HTML based. Some email template builder software provides both the functionalities. **Drag-and-drop email template builder —** Drag-and-drop email template builder software helps marketers create an email template using what you see is what you get (WYSIWYG) editors. Users do not need coding knowledge to use this feature. **HTML-based email template builder —** HTML code-based email template builder allows users to build up an email template from scratch with coding. ### Email Template Builder Software Features **Built-in email blocks —** This feature offers premade or ready-to-go email templates and themes. Users just need to drag and drop the content block in the email layout, add text, colors, etc. **Code and build —** Code and build feature allows users to create their own email templates from scratch using HTML or in one of the newly emerged, email-specific markup languages like MJML. **Drag-and-drop editor —** Drag-and-drop feature allows the creation of email template designs with the ease of WYSIWYG editors. Users are enabled to drop images directly from the desktop, clone, and rearrange everything quickly. **Text and themes —** This feature allows users to edit text and themes on email templates. **Images —** Image feature allows users to organize their digital assets like images, logos, and GIFs in a library. Thus, this feature provides the users the ability to access stock images for use in emails. **Proofing —** Email template builder software offers email proofing tools. [**Analytics**](https://www.g2.com/categories/email-template-builder/f/analytics) **—** The software provides built-in analytics reporting features that allow users to see how their campaigns perform through metrics like open rates, click-through rates, unsubscribes, etc. It helps marketers measure their email marketing campaign efforts. [**Identifies potential Issues**](https://www.g2.com/categories/email-template-builder/f/issues) **—** The software allows users to identify potential issues that would stop their emails from being sent. **Import HTML email code —** Email template builder software allows users to recreate designs. It imports the HTML code to the email generator and automatically turns it into a responsive email template. **Mobile responsiveness —** The software allows users to have a test preview of the email across multiple environments and mobile devices. It enables users to have a view of exactly what their customers see. **A/B testing —** Email template builder software allows users to test different email templates against each other while experimenting with new formats. Marketers usually run A/B tests with emails to improve open rates and click throughs. Other email template builder software features: [All-In-One Marketing Platform](https://www.g2.com/categories/email-template-builder/f/all-in-one-marketing-platform), and [Standalone Capabilities](https://www.g2.com/categories/email-template-builder/f/standalone). ### Trends Related to Email Template Builder Software Email marketing has only grown exponentially and is today considered an asset to all businesses—regardless of their size. Marketing products or services by email is a fast, flexible, and cost-effective way of reaching prospects. Companies leverage email template builder tools to help marketers create professional email templates without needing the help of a designer. This also helps marketers focus more on their audience, content and campaigns. The following are some of the trends in email design: **More focus on personalization and dynamic content —** Email marketers are using artificial intelligence (AI) and machine learning (ML) features to help scale their campaigns. The application of AI is helping email marketers to effectively create experiences that speak to customer’s interests, behaviors, intentions, motivations, etc. **Interactive email experiences —** Adoption of interactive email features are trending as content and design functionality emerges natively within email platforms to allow email marketers to more easily integrate them into daily campaigns. **Utilizing live content —** Live content is a huge factor influencing email marketing. Embedding real-time countdown clocks (e.g., end of sale date), up-to-date weather information and forecasts, live scores and medal tallies, and current inventory data are a good way to engage users. **Animation, GIFs, or CSS animation —** Engaging and exciting design elements are becoming more and more prevalent. It grabs quick attention and drives engagement. **AMP for email —** This technology allows email marketers to embed interactive and live content and is of top priority for email marketers. It allows users to create interactive, interesting, and engaging emails and refreshes email content in real time, thus, preventing users from sending correction emails. ### Software and Services Related to Email Template Builder Software [**Marketing automation software**](https://www.g2.com/categories/marketing-automation) **—** Marketing automation software allows users to streamline, automate, and measure workflows across multiple channels like email, web, social, text etc. Email template builder software can integrate with marketing automation software to support email marketing campaigns. These tools enable users with a drag-and-drop builder that is used to create highly-engaging emails, automate workflows, and segment users. [**Email marketing software**](https://www.g2.com/categories/email-marketing) **—** Email marketing software helps marketers send a commercial message to a set of people via email. Email marketing tools have an easy drag-and-drop email builder, autoresponders, contact list management, and simple tracking for analytics. In order to design compelling and attractive emails, users can opt for an email template builder feature along with their email marketing software. [**Email marketing services**](https://www.g2.com/categories/email-marketing-services) **—** Email marketing is the creation and facilitation of marketing campaigns that are sent via email, usually to a set of people. Email marketing services help businesses acquire new customers and retain the existing ones. These services are provided by agencies with expertise in customer engagement and lead generation for businesses. In order to run effective email campaigns, these agencies use email template builder software to create strong and responsive emails around the brand.