# Best Enterprise E-Commerce Platforms

  *By [Subhransu Sahu](https://research.g2.com/insights/author/subhransu-sahu)*

   Products classified in the overall E-Commerce Platforms category are similar in many regards and help companies of all sizes solve their business problems. However, enterprise business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Enterprise Business E-Commerce Platforms to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Enterprise Business E-Commerce Platforms category.

In addition to qualifying for inclusion in the E-Commerce Platforms category, to qualify for inclusion in the Enterprise Business E-Commerce Platforms category, a product must have at least 10 reviews left by a reviewer from an enterprise business.





## Category Overview

**Total Products under this Category:** 537


## Trust & Credibility Stats

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 23,500+ Authentic Reviews
- 537+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.



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---

## Top-Rated Products (Ranked by G2 Score)
  ### 1. [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews)
  Salesforce B2C Commerce empowers customers to quickly grow profitability. Customers of all sizes can build pixel-perfect experiences and embed commerce into every touchpoint with templates, composability and headless APIs. Meanwhile automated AI helps cut costs and driver merchandiser productivity. By connecting the shopping journey across unified marketing, service and order fulfillment, companies can deliver seamless, personalized experiences across all consumer touchpoints with a single view of the customer. B2C Commerce is the only platform that is trusted to deliver success to our customers every day, every month and every holiday at global scale.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 541

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 8.8/10)
- **Extensibility:** 8.4/10 (Category avg: 8.4/10)
- **Customization:** 8.4/10 (Category avg: 8.4/10)
- **Data Orchestration:** 8.3/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [Salesforce](https://www.g2.com/sellers/salesforce)
- **Company Website:** https://www.salesforce.com/
- **Year Founded:** 1999
- **HQ Location:** San Francisco, CA
- **Twitter:** @salesforce (581,281 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3185/ (88,363 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Salesforce Developer, Software Developer
  - **Top Industries:** Retail, Information Technology and Services
  - **Company Size:** 40% Mid-Market, 33% Enterprise


#### Pros & Cons

**Pros:**

- Ease of Use (72 reviews)
- Features (48 reviews)
- Integrations (45 reviews)
- Easy Integration (35 reviews)
- Personalization (33 reviews)

**Cons:**

- Complex Setup (39 reviews)
- Expensive (37 reviews)
- Complexity (27 reviews)
- Difficult Setup (26 reviews)
- Complex Implementation (23 reviews)

  ### 2. [Salesforce B2B Commerce](https://www.g2.com/products/salesforce-b2b-commerce/reviews)
  Salesforce B2B Commerce empowers customers to meet complex buyer needs and drive B2B sales efficiency. Start selling faster with guided store setup, out-of-the-box customer records, generative product descriptions, and generative AI-driven insights and goals. Automate buying with self-serve rapid reordering, account and customer-specific pricing, entitlements, dynamic promotions, and more. Launch templated pages for B2B, D2C, or both. Leverage shared catalogs, promotions, products, and price books. Achieve your growth goals faster and generate more revenue with B2B Commerce powered by Salesforce. Unlock global scale on a trusted platform with 99.99% proven uptime and security and a robust partner ecosystem to extend Commerce capabilities across your business.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 276

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.8/10)
- **Extensibility:** 8.2/10 (Category avg: 8.4/10)
- **Customization:** 8.2/10 (Category avg: 8.4/10)
- **Data Orchestration:** 8.1/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [Salesforce](https://www.g2.com/sellers/salesforce)
- **Company Website:** https://www.salesforce.com/
- **Year Founded:** 1999
- **HQ Location:** San Francisco, CA
- **Twitter:** @salesforce (581,281 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3185/ (88,363 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Salesforce Developer, Business Development Representative
  - **Top Industries:** Information Technology and Services, Computer Software
  - **Company Size:** 35% Mid-Market, 33% Enterprise


#### Pros & Cons

**Pros:**

- Ease of Use (49 reviews)
- B2B (31 reviews)
- Features (29 reviews)
- Integrations (29 reviews)
- B2B Sales (25 reviews)

**Cons:**

- Complex Setup (24 reviews)
- Expensive (24 reviews)
- Complexity (22 reviews)
- Difficult Learning (16 reviews)
- User Difficulty (16 reviews)

  ### 3. [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews)
  The SAP Commerce solutions delivers feature rich digital commerce capabilities built on a modern cloud native platform that will enable businesses to innovate quickly and deliver the perfect fit digital commerce solution for your business. SAP Commerce has the broadest and varying customer base with over 3500 customers, representing 20 industries across 100 countries. Customers trust our solution for its ability to scale and perform, customers has transacted over 570B+ dollars of gross merchandising value representing over 120M+ orders on our ecommerce platform.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 265

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.4/10 (Category avg: 8.8/10)
- **Extensibility:** 8.5/10 (Category avg: 8.4/10)
- **Customization:** 8.5/10 (Category avg: 8.4/10)
- **Data Orchestration:** 8.3/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [SAP](https://www.g2.com/sellers/sap)
- **Company Website:** https://www.sap.com/
- **Year Founded:** 1972
- **HQ Location:** Walldorf
- **Twitter:** @SAP (297,227 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/sap/ (141,341 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Consultant, Associate
  - **Top Industries:** Information Technology and Services, Computer Software
  - **Company Size:** 46% Enterprise, 32% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (29 reviews)
- Integrations (23 reviews)
- B2B (16 reviews)
- Customer Experience (16 reviews)
- Customization (15 reviews)

**Cons:**

- Expensive (24 reviews)
- Complexity (21 reviews)
- Difficult Learning (18 reviews)
- Learning Curve (18 reviews)
- Complex Implementation (17 reviews)

  ### 4. [Shopify](https://www.g2.com/products/shopify/reviews)
  Shopify is the leading cloud-based, multichannel commerce platform designed for small and medium-sized businesses. Merchants can use the software to design, set up, and manage their stores across multiple sales channels, including web, mobile, social media, marketplaces, brick-and-mortar locations, and pop-up shops. The platform also provides merchants with a powerful back-office and a single view of their business. The Shopify platform was engineered for reliability and scale, using enterprise-level technology made available to businesses of all sizes. Shopify currently powers over 800,000 businesses in approximately 150 countries and is trusted by brands such as Tesla Motors, Budweiser, Red Bull, LA Lakers, the New York Stock Exchange, GoldieBlox, and many more. For a demo, please visit: https://docs.shopify.com/webinars


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 4,862

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.8/10)
- **Extensibility:** 8.5/10 (Category avg: 8.4/10)
- **Customization:** 8.3/10 (Category avg: 8.4/10)
- **Data Orchestration:** 8.3/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [Shopify](https://www.g2.com/sellers/shopify)
- **Year Founded:** 2006
- **HQ Location:** Ottawa, ON
- **Twitter:** @Shopify (448,268 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/784652/ (27,474 employees on LinkedIn®)
- **Ownership:** NYSE:SHOP

**Reviewer Demographics:**
  - **Who Uses This:** Owner, CEO
  - **Top Industries:** Retail, Apparel & Fashion
  - **Company Size:** 78% Small-Business, 15% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (283 reviews)
- Easy Integration (104 reviews)
- Quick Setup (102 reviews)
- E-commerce Services (94 reviews)
- Reliability (71 reviews)

**Cons:**

- Expensive (156 reviews)
- Limited Customization (98 reviews)
- Limited Features (60 reviews)
- Pricing Issues (48 reviews)
- Limitations (20 reviews)

  ### 5. [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews)
  Adobe Commerce delivers high-performing, personalized shopping at scale. Delivered as Adobe Commerce as a Cloud Service (ACCS), it boosts conversion with an AI-powered storefront, built-in merchandising, and GenAI-driven content. ACCS supports rapid expansion through multi-site, multi-language, and multi-brand capabilities, handling millions of SKUs, complex catalogs, and custom pricing. Always-on SaaS innovation lowers total cost of ownership by removing upgrade overhead and minimizing maintenance. For brands that want the same performance, personalization, and merchandising benefits without replacing their existing commerce backend, Adobe Commerce Optimizer (ACO) provides a flexible alternative. Powered by Edge Delivery Services, it enables faster conversion, scalability, and personalization—without the need to replatform. Both solutions integrate natively with Adobe Experience Cloud tools like Adobe Target, Adobe Journey Optimizer, and Adobe Real-Time CDP, enabling real-time data activation, personalized marketing, and connected customer journeys.


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 566

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 7.5/10 (Category avg: 8.8/10)
- **Extensibility:** 8.6/10 (Category avg: 8.4/10)
- **Customization:** 8.6/10 (Category avg: 8.4/10)
- **Data Orchestration:** 7.9/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [Adobe](https://www.g2.com/sellers/adobe)
- **Company Website:** https://adobe.com
- **Year Founded:** 1982
- **HQ Location:** San Jose, CA
- **Twitter:** @Adobe (956,297 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1480/ (41,539 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Digital Marketing Specialist, Founder
  - **Top Industries:** Retail, Information Technology and Services
  - **Company Size:** 57% Small-Business, 30% Mid-Market


#### Pros & Cons

**Pros:**

- Features (46 reviews)
- Customizability (45 reviews)
- Customization (44 reviews)
- Flexibility (43 reviews)
- Ease of Use (38 reviews)

**Cons:**

- Learning Curve (31 reviews)
- Developer Dependency (27 reviews)
- Complexity (25 reviews)
- Complex Setup (25 reviews)
- Slow Performance (22 reviews)

  ### 6. [SCAYLE Commerce Engine](https://www.g2.com/products/scayle-commerce-engine/reviews)
  SCAYLE is an enterprise commerce platform empowering B2C brands and retailers to easily create outstanding customer experiences. It provides an extensive feature set with an intuitive UI to configure complex operations within one seamless backend. PIM, Shop Management, Checkout, and OMS are ready to use and combined with advanced capabilities for use cases like internationalization or omnichannel, and conversion drivers like promotions, search, or subscription. The headless, API-first architecture can flexibly be extended, coding freely what matters. Brands like Harrods, Manchester United, Deichmann, s.Oliver, Fielmann, and FC Bayern choose SCAYLE to accelerate innovation speed and drive growth.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 27

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 8.8/10)
- **Extensibility:** 9.2/10 (Category avg: 8.4/10)
- **Customization:** 9.2/10 (Category avg: 8.4/10)
- **Data Orchestration:** 9.7/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [Scayle](https://www.g2.com/sellers/scayle)
- **Company Website:** https://www.scayle.com/
- **Year Founded:** 2018
- **HQ Location:** Hamburg, DE
- **LinkedIn® Page:** https://www.linkedin.com/company/scaylecommerce (216 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Retail
  - **Company Size:** 81% Enterprise, 11% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (18 reviews)
- Features (14 reviews)
- Efficiency (13 reviews)
- Platform Flexibility (10 reviews)
- Comprehensive Usage (9 reviews)

**Cons:**

- Limited Features (8 reviews)
- Limitations (5 reviews)
- Limited Options (5 reviews)
- Limited Flexibility (4 reviews)
- Limited Functionality (4 reviews)

  ### 7. [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews)
  Shopify Plus is the commerce platform for enterprise high-growth, high-volume brands, coupling speed and agility with the scalable foundation they need to grow bigger, faster. Our platform enables brands to break the rules of commerce through: - Unlimited extensibility, integrations, and customization through Shopify apps and partners - Custom automation with apps like Shopify Flow, Launchpad, and Scripts - Accelerated and customizable checkout - Localized customer experiences with global storefronts Shopify Plus powers 10,000+ of the fastest growing brands in the world, including FashionNova, Budweiser, RedBull, Colourpop, and more. To learn more and see a demo, please visit: https://www.shopify.com/plus


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 837

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 8.8/10)
- **Extensibility:** 8.1/10 (Category avg: 8.4/10)
- **Customization:** 8.2/10 (Category avg: 8.4/10)
- **Data Orchestration:** 7.9/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [Shopify](https://www.g2.com/sellers/shopify)
- **Company Website:** https://www.shopify.com/
- **Year Founded:** 2006
- **HQ Location:** Ottawa, ON
- **Twitter:** @Shopify (448,268 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/784652/ (27,474 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** CEO, Owner
  - **Top Industries:** Retail, Apparel & Fashion
  - **Company Size:** 64% Small-Business, 26% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (100 reviews)
- Customer Support (43 reviews)
- Reliability (40 reviews)
- Easy Setup (36 reviews)
- Quick Setup (36 reviews)

**Cons:**

- Expensive (59 reviews)
- Limited Customization (39 reviews)
- Limited Features (25 reviews)
- Missing Features (21 reviews)
- Limited Reporting (20 reviews)

  ### 8. [Dynamics 365 Commerce](https://www.g2.com/products/dynamics-365-commerce/reviews)
  Microsoft Dynamics 365 Commerce is a comprehensive, cloud-based solution designed to unify physical and digital retail operations, delivering seamless and personalized shopping experiences across all channels. By integrating in-store, online, and back-office functions, it empowers retailers to enhance customer engagement, optimize operations, and drive business growth. Key Features and Functionality: - Omnichannel Retail Engagement: Provides a consistent and personalized customer journey by connecting in-store, online, and mobile experiences on a unified commerce platform. - Point of Sale (POS): Offers modern POS capabilities with mobile functionality, enabling efficient customer interactions, inventory searches, and transaction processing both online and offline. - E-commerce Capabilities: Includes customizable storefronts, AI-driven product recommendations, and integrated payment gateways to build engaging online stores. - AI-Powered Personalization: Utilizes artificial intelligence to analyze customer behavior, providing tailored product suggestions and targeted promotions to enhance engagement and loyalty. - Inventory Management: Ensures real-time visibility across all channels, facilitating accurate stock levels and intelligent replenishment strategies. - Order Management: Supports flexible fulfillment options, including buy online, pick up in-store, and home delivery, to meet diverse customer preferences. - Loyalty and Marketing: Enables the creation of targeted campaigns and loyalty programs to foster customer retention and increase sales. Primary Value and Solutions Provided: Dynamics 365 Commerce addresses the challenges of fragmented retail systems by offering a unified platform that integrates all aspects of retail operations. This integration allows retailers to deliver consistent and personalized customer experiences, streamline operations, and make data-driven decisions. By leveraging AI and real-time data, businesses can enhance customer engagement, optimize inventory and supply chain management, and drive revenue growth. The solution's flexibility and scalability make it suitable for retailers of various sizes, enabling them to adapt to changing market demands and customer expectations effectively.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 58

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 7.6/10 (Category avg: 8.8/10)
- **Extensibility:** 7.6/10 (Category avg: 8.4/10)
- **Customization:** 7.9/10 (Category avg: 8.4/10)
- **Data Orchestration:** 7.5/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [Microsoft](https://www.g2.com/sellers/microsoft)
- **Year Founded:** 1975
- **HQ Location:** Redmond, Washington
- **Twitter:** @microsoft (13,105,844 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/microsoft/ (227,697 employees on LinkedIn®)
- **Ownership:** MSFT

**Reviewer Demographics:**
  - **Top Industries:** Retail, Information Technology and Services
  - **Company Size:** 47% Small-Business, 33% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (6 reviews)
- Easy Integration (4 reviews)
- E-commerce Services (4 reviews)
- Product Management (4 reviews)
- Reliability (3 reviews)

**Cons:**

- Expensive (6 reviews)
- Complex Implementation (3 reviews)
- Learning Curve (3 reviews)
- Slow Performance (2 reviews)
- Small Business Challenges (2 reviews)

  ### 9. [Cleverbridge](https://www.g2.com/products/cleverbridge/reviews)
  Cleverbridge is the smarter way to sell globally. As a premium merchant of record (MoR), we simplify global software sales by combining powerful ecommerce features — like payments, subscriptions, tax, and compliance — with expert services that drive growth across the entire revenue lifecycle. From onboarding to optimization, our team acts as an extension of yours, helping you remove friction, increase conversions, and expand into new markets with confidence. Founded in 2005, Cleverbridge has processed over $10 billion in transactions across 240+ countries and territories, with offices in Chicago and Cologne and a global team of 200+ employees. Learn more at grow.cleverbridge.com.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 59

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 8.8/10)
- **Extensibility:** 7.4/10 (Category avg: 8.4/10)
- **Customization:** 7.4/10 (Category avg: 8.4/10)
- **Data Orchestration:** 7.8/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [Cleverbridge](https://www.g2.com/sellers/cleverbridge)
- **Company Website:** https://grow.cleverbridge.com/
- **Year Founded:** 2005
- **HQ Location:** Cologne, Germany
- **Twitter:** @cleverbridge (1,781 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/125364/ (227 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 42% Mid-Market, 29% Small-Business


#### Pros & Cons

**Pros:**

- Customer Support (13 reviews)
- Customer Service (8 reviews)
- Ease of Use (8 reviews)
- Functionality (8 reviews)
- Features (7 reviews)

**Cons:**

- Complex Interface (5 reviews)
- Billing Issues (4 reviews)
- Improvement Needed (4 reviews)
- Integration Issues (4 reviews)
- Limited Customization (4 reviews)

  ### 10. [WooCommerce](https://www.g2.com/products/woocommerce/reviews)
  WooCommerce is the most popular WordPress eCommerce plugin. And it's available for free. Packed full of features, perfectly integrated into your self-hosted WordPress website. Add powerful shop facilities to your WordPress website with our free eCommerce plugin. Powering over 24% of all online shops, WooCommerce helps you sell anything. Beautifully.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 1,208

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 8.8/10)
- **Extensibility:** 8.7/10 (Category avg: 8.4/10)
- **Customization:** 8.7/10 (Category avg: 8.4/10)
- **Data Orchestration:** 8.2/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [Automattic Inc.](https://www.g2.com/sellers/automattic-inc)
- **Year Founded:** 2005
- **HQ Location:** San Francisco, CA
- **Twitter:** @automattic (57,093 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/58194/ (4,058 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner, CEO
  - **Top Industries:** Retail, Marketing and Advertising
  - **Company Size:** 89% Small-Business, 9% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (45 reviews)
- Easy Integration (38 reviews)
- Plugin Flexibility (30 reviews)
- E-commerce Services (27 reviews)
- Customizability (23 reviews)

**Cons:**

- Expensive (20 reviews)
- Slow Performance (20 reviews)
- Integration Issues (11 reviews)
- Limited Features (11 reviews)
- Update Issues (9 reviews)

  ### 11. [Oracle Commerce](https://www.g2.com/products/oracle-commerce/reviews)
  Oracle Commerce is the industry's top-ranked commerce solution that powers the world's best brands, and delivers a consistent, personalized cross-channel customer experience. Oracle Commerce offers a complete commerce software platform that enables you to deliver a personalized customer buying experience across all customer touchpoints, including the web, contact center, mobile devices, social media, physical stores, and more.


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 169

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.4/10 (Category avg: 8.8/10)
- **Extensibility:** 9.2/10 (Category avg: 8.4/10)
- **Customization:** 9.0/10 (Category avg: 8.4/10)
- **Data Orchestration:** 8.4/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [Oracle](https://www.g2.com/sellers/oracle)
- **Year Founded:** 1977
- **HQ Location:** Austin, TX
- **Twitter:** @Oracle (827,310 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1028/ (199,301 employees on LinkedIn®)
- **Ownership:** NYSE:ORCL

**Reviewer Demographics:**
  - **Top Industries:** Retail, Computer Software
  - **Company Size:** 43% Enterprise, 30% Mid-Market


#### Pros & Cons

**Pros:**

- Reliability (6 reviews)
- B2B (5 reviews)
- Ease of Use (4 reviews)
- E-commerce Services (4 reviews)
- Scalability (4 reviews)

**Cons:**

- Expensive (4 reviews)
- Not User-Friendly (4 reviews)
- Complex Implementation (3 reviews)
- Learning Curve (3 reviews)
- Small Business Challenges (3 reviews)

  ### 12. [2Checkout Monetization Platform](https://www.g2.com/products/2checkout-monetization-platform/reviews)
  2Checkout is the digital commerce & payments provider that helps companies sell their products and services via multiple channels, acquire customers across multiple touch points, increase customer and revenue retention, leverage smarter payment options and subscription billing models, and maximize sales conversion rates. The company’s clients include ABBYY, Absolute, Bitdefender, FICO, HP Software, Kaspersky Lab, and many more companies across the globe. Avangate acquired 2Checkout (www.2checkout.com) in March 2017. Companies select our solution to: - Sell More Digital Goods Globally - Maximize Customer Lifetime Value - Accelerate Time to Market - Get Integrated Recurring Revenue Management - Leverage New Distribution Channels More info on www.2checkout.com


  **Average Rating:** 3.9/5.0
  **Total Reviews:** 184

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 8.8/10)
- **Extensibility:** 7.5/10 (Category avg: 8.4/10)
- **Customization:** 8.3/10 (Category avg: 8.4/10)
- **Data Orchestration:** 8.0/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [Verifone](https://www.g2.com/sellers/verifone)
- **Company Website:** https://www.verifone.com
- **Year Founded:** 1981
- **HQ Location:** New York, NY
- **Twitter:** @VeriFone (22,136 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/5005/ (4,698 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** CEO, Owner
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 69% Small-Business, 22% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (2 reviews)
- Easy Setup (2 reviews)
- Process Simplification (2 reviews)
- Customer Support (1 reviews)
- Easy Integration (1 reviews)

**Cons:**

- Slow Performance (2 reviews)
- Data Management (1 reviews)
- Inadequate Reporting (1 reviews)
- Limitations (1 reviews)

  ### 13. [HCL Commerce](https://www.g2.com/products/hcl-commerce/reviews)
  Trusted by the world's most iconic brands, HCL Commerce delivers real business outcomes and optimal customer experience that scales and handles complexity like no other platform. The richest set of B2B, B2C, and B2B2C features like search, promotions, post-order management, real-time behavioral analytics insights, and marketplace capabilities - already part of the solution and ready to help you succeed. Wondering how to get started? Reach out and get a 1-1 demo.


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 151

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 7.8/10 (Category avg: 8.8/10)
- **Extensibility:** 8.1/10 (Category avg: 8.4/10)
- **Customization:** 8.3/10 (Category avg: 8.4/10)
- **Data Orchestration:** 8.2/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [HCL Technologies](https://www.g2.com/sellers/hcl-technologies)
- **Year Founded:** 1999
- **HQ Location:** Noida, Uttar Pradesh
- **Twitter:** @hcltech (425,608 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1756/ (251,431 employees on LinkedIn®)
- **Ownership:** NSE - National Stock Exchange of India

**Reviewer Demographics:**
  - **Top Industries:** Retail, Information Technology and Services
  - **Company Size:** 41% Enterprise, 29% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (1 reviews)
- E-commerce Services (1 reviews)
- Saved Searches (1 reviews)

**Cons:**

- Expensive (1 reviews)
- Module Limitations (1 reviews)
- Small Business Challenges (1 reviews)

  ### 14. [NetSuite](https://www.g2.com/products/netsuite/reviews)
  As the world's #1 AI Cloud ERP solution for more than 25 years, NetSuite has helped businesses gain the visibility, control, and agility to build and grow a successful business. First focused on financials and ERP, we now provide an AI-powered integrated system that also includes inventory management, HR, professional services automation, and commerce, and is used by more than 43,000 customers in 220 countries.


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 4,551

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 7.4/10 (Category avg: 8.8/10)
- **Extensibility:** 7.3/10 (Category avg: 8.4/10)
- **Customization:** 7.2/10 (Category avg: 8.4/10)
- **Data Orchestration:** 7.1/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [Oracle](https://www.g2.com/sellers/oracle)
- **Company Website:** https://www.oracle.com/middleware/technologies/api-manager.html
- **Year Founded:** 1977
- **HQ Location:** Austin, TX
- **Twitter:** @Oracle (827,310 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1028/ (199,301 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Controller, Accounting Manager
  - **Top Industries:** Computer Software, Accounting
  - **Company Size:** 57% Mid-Market, 31% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (568 reviews)
- Customizability (363 reviews)
- Functionality (337 reviews)
- Customization Options (320 reviews)
- Customization (300 reviews)

**Cons:**

- Learning Curve (383 reviews)
- Improvement Needed (335 reviews)
- Missing Features (286 reviews)
- Limited Customization (248 reviews)
- Not User-Friendly (243 reviews)

  ### 15. [Magento Open Source](https://www.g2.com/products/magento-open-source/reviews)
  Magento Open Source is a robust, PHP-based e-commerce platform that empowers businesses to create and manage online stores with flexibility and control. Initially developed by Varien Inc. and now maintained by Adobe Inc., it offers a comprehensive suite of tools for merchants to build customized digital storefronts. With its modular architecture, Magento Open Source supports extensive customization, allowing businesses to tailor their online presence to meet specific needs. The platform's scalability makes it suitable for a wide range of enterprises, from small startups to large multinational corporations. Key Features and Functionality: - Catalog Management: Supports various product types, including simple, configurable, grouped, bundled, and virtual products, enabling merchants to manage extensive inventories efficiently. - Promotions and Pricing: Offers advanced pricing rules and promotions, such as discounts, coupons, and special offers, to enhance customer engagement and boost sales. - Search Engine Optimization (SEO): Provides tools to optimize product pages and content for search engines, improving visibility and driving organic traffic. - Progressive Web Application (PWA) Support: Facilitates the development of PWAs, ensuring fast, responsive, and app-like experiences for users across various devices. - Extension Marketplace: Access to a vast marketplace of third-party extensions and templates allows for further customization and functionality enhancements. Primary Value and Solutions: Magento Open Source addresses the need for a flexible and scalable e-commerce solution that can adapt to the unique requirements of diverse businesses. By offering a customizable platform with a rich set of features, it enables merchants to create engaging and personalized shopping experiences for their customers. The open-source nature of Magento fosters a collaborative community, providing continuous improvements, security updates, and a wealth of resources for users. This ensures that businesses can maintain a competitive edge in the ever-evolving digital marketplace.


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 230

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 7.7/10 (Category avg: 8.8/10)
- **Extensibility:** 8.4/10 (Category avg: 8.4/10)
- **Customization:** 8.6/10 (Category avg: 8.4/10)
- **Data Orchestration:** 7.9/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [Adobe](https://www.g2.com/sellers/adobe)
- **Year Founded:** 1982
- **HQ Location:** San Jose, CA
- **Twitter:** @Adobe (956,297 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1480/ (41,539 employees on LinkedIn®)
- **Ownership:** NASDAQ:ADBE

**Reviewer Demographics:**
  - **Who Uses This:** Web Developer, Owner
  - **Top Industries:** Information Technology and Services, Retail
  - **Company Size:** 64% Small-Business, 28% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (8 reviews)
- Customizability (7 reviews)
- Customization (7 reviews)
- E-commerce Services (6 reviews)
- Flexibility (6 reviews)

**Cons:**

- Learning Curve (8 reviews)
- Developer Dependency (5 reviews)
- Expensive (4 reviews)
- High Complexity (4 reviews)
- Complex Implementation (3 reviews)

  ### 16. [Sana Commerce Cloud](https://www.g2.com/products/sana-commerce-cloud/reviews)
  Sana Commerce Cloud is a SaaS B2B e-commerce solution that provides all of the B2B-necessary features out-of-the-box while retaining the agility of cloud software to integrate effectively with your ERP and tech stack. Using your SAP or Microsoft Dynamics ERP, your e-commerce solution is built on a solid foundation allowing for complete data and technical integration that keeps your business moving. It eliminates system silos, unnecessary complexities and compromises caused by mainstream e-commerce solutions. We focus on providing the most complete suite of B2B e-commerce features that are constantly updated and added bi-weekly. This means no downtime for your web store, which will always keep you one step ahead of your competition in the industry. Sana Commerce is a certified SAP and Microsoft Gold partner and is the driving force behind 1,500 web stores worldwide, including those of key clients like Michelin Group, Ravensburger, and Akzo Nobel B.V.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 124

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.8/10)
- **Extensibility:** 9.7/10 (Category avg: 8.4/10)
- **Customization:** 9.4/10 (Category avg: 8.4/10)
- **Data Orchestration:** 9.5/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [Sana Commerce](https://www.g2.com/sellers/sana-commerce)
- **Year Founded:** 2008
- **HQ Location:** Rotterdam, Netherlands
- **Twitter:** @sanacommerce (1,931 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/235824/ (393 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Software Engineer
  - **Top Industries:** Computer Software, Wholesale
  - **Company Size:** 47% Mid-Market, 46% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (17 reviews)
- Integrations (12 reviews)
- E-commerce Services (8 reviews)
- Access Flexibility (7 reviews)
- Accuracy (7 reviews)

**Cons:**

- Expensive (2 reviews)
- Inefficient Search (2 reviews)
- Integration Issues (2 reviews)
- Limited Features (2 reviews)
- Missing Features (2 reviews)

  ### 17. [BigCommerce](https://www.g2.com/products/bigcommerce/reviews)
  About BigCommerce BigCommerce, powered by Commerce, is a flexible enterprise ecommerce platform built to help brands, retailers, manufacturers, and merchants of all sizes grow and innovate without compromise. Its open architecture gives B2C and B2B businesses the freedom to scale, adapt, and solve complex challenges with the flexibility to integrate their preferred tech stack, extend functionality, and tailor the experience to their needs. Companies across industries rely on BigCommerce to power their growth, including Cole Haan, Harvey Nichols, King Arthur Baking Co., Mizuno, and MKM Building Supplies.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 569

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.4/10 (Category avg: 8.8/10)
- **Extensibility:** 7.5/10 (Category avg: 8.4/10)
- **Customization:** 7.5/10 (Category avg: 8.4/10)
- **Data Orchestration:** 7.6/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [Commerce](https://www.g2.com/sellers/commerce)
- **Company Website:** https://www.commerce.com/
- **Year Founded:** 2009
- **HQ Location:** Austin, TX
- **Twitter:** @bigcommerce (65,767 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/poweredbycommerce/ (1,894 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner, CEO
  - **Top Industries:** Retail, Apparel & Fashion
  - **Company Size:** 75% Small-Business, 19% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (40 reviews)
- Customer Support (21 reviews)
- Easy Integration (14 reviews)
- Product Management (12 reviews)
- App Integration (11 reviews)

**Cons:**

- Limited Customization (12 reviews)
- Expensive (11 reviews)
- Difficult Customization (9 reviews)
- Customization Difficulty (7 reviews)
- Limited Features (7 reviews)

  ### 18. [Intershop Commerce Platform](https://www.g2.com/products/intershop-commerce-platform/reviews)
  Intershop’s highly scalable cloud-based solutions empower businesses to significantly enhance their online presence, drive revenue growth and increase customer loyalty. Comprehensive out-of-the-box functionalities enable a quick go-to-market and to react flexibly to rapidly changing market conditions. The platform is ideal for high-performing businesses, such as manufacturers and wholesalers, whether they are local enterprises, seeking expansion into new markets or are already operating on a global scale. The headless modular solution stack comes with a Progressive Web App (PWA) and includes Commerce Management (Commerce), Search (and AI-based Recommendations), Integration Hub, Experience Management, Product Information Management (PIM), Order Management (OMS), Customer Engagement Center, and Business Intelligence (Analytics). Additionally, we provide tailored functionalities designed to optimize B2B e-commerce experiences, such as the display of customer-specific pricing and personalized dashboards, shared shopping carts and the management of users & organizational structures incl. budget rules and mechanism. Companies such as Dover Corporation, Miele, and KION North America use Intershop to provide seamless omnichannel commerce experiences, and achieve successful market expansion. Together, we can elevate your business to new heights as well. Benefit from our well-established yet flexible e-commerce platform, complete with cost control options via revenue or transaction-based billing models. A free demo can be scheduled on the Intershop website www.intershop.com!


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 41

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.8/10)
- **Extensibility:** 7.9/10 (Category avg: 8.4/10)
- **Customization:** 8.1/10 (Category avg: 8.4/10)
- **Data Orchestration:** 8.1/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [Intershop Communications](https://www.g2.com/sellers/intershop-communications)
- **Year Founded:** 1992
- **HQ Location:** Jena
- **Twitter:** @intershop (2,526 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/intershop-communications (285 employees on LinkedIn®)
- **Ownership:** XETRA:ISH2.DE

**Reviewer Demographics:**
  - **Top Industries:** Information Technology and Services, Manufacturing
  - **Company Size:** 40% Mid-Market, 30% Enterprise


#### Pros & Cons

**Pros:**

- B2B (13 reviews)
- B2B Sales (13 reviews)
- Customizability (10 reviews)
- Ease of Use (9 reviews)
- Customization (6 reviews)

**Cons:**

- Limited Customization (5 reviews)
- Customization Difficulty (3 reviews)
- Difficult Customization (3 reviews)
- Integration Issues (3 reviews)
- Interface Issues (3 reviews)

  ### 19. [Spryker Cloud Commerce OS](https://www.g2.com/products/spryker-cloud-commerce-os/reviews)
  Spryker is the leading Composable Commerce platform for enterprises with sophisticated business models. We enable growth, innovation, and differentiation by providing digital commerce capabilities to more than 150 clients worldwide. Spryker's modular and customizable commerce stack with cutting-edge cloud capabilities empowers you to adjust to the constant market changes and scale your business. It is built on a solid yet adaptable base of modules and APIs that allow autonomy and speed for new digital initiatives. Across reputable analyst firms, Spryker is acknowledged as a significant contributor to the advancement of Composable Commerce: Ranked number one for Composable Commerce Use Caseby Gartner®. Recognized Leadership in Sophisticated B2B and Enterprise Marketplace Commerce by Gartner®, Forrester, and IDC. Spryker enables new expansion and growth opportunities for early adopters through marketplaces and digital transformation projects for emerging enterprises. Spryker's top priority has, and will always be, the success of our customers. This is evident through the success of enterprise customers such as ALDI, STAUFF, Banner Engineering, ZF, Metro, Jungheinrich, and many more. Spryker's core focus is on the quality of our service rather than the quantity of our customers. Spryker's highly experienced Business & Technical Consulting teams accelerate customer benefit by immediately assessing your business use case and translating it into technical capabilities. Along with our global network of accredited partners, including Diva-e, Turbine Kreuzberg, Valantic, and more, Spryker supports its customers at every stage of the implementation process. Spryker's Customer Success Team is always on hand to provide guidance, benchmarks, insights, and more. With Spryker, tomorrow's complex business requirements are solved today. Let's address your challenges and compose the future of your business. Book a meeting with a Spryker expert now!


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 103

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.8/10)
- **Extensibility:** 8.1/10 (Category avg: 8.4/10)
- **Customization:** 7.5/10 (Category avg: 8.4/10)
- **Data Orchestration:** 7.8/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [Spryker](https://www.g2.com/sellers/spryker)
- **Year Founded:** 2014
- **HQ Location:** Berlin, New York, London, Amsterdam, Berlin, Hamburg, DE
- **Twitter:** @sprysys (2,982 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/spryker-systems-gmbh/ (220 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Information Technology and Services, Retail
  - **Company Size:** 54% Mid-Market, 29% Enterprise


#### Pros & Cons

**Pros:**

- Ease of Use (2 reviews)
- Flexibility (2 reviews)
- Reliability (2 reviews)
- B2B (1 reviews)
- Customizability (1 reviews)

**Cons:**

- Complex Implementation (1 reviews)
- Confusion (1 reviews)
- Editing Difficulties (1 reviews)
- High Complexity (1 reviews)
- Inadequate Training (1 reviews)

  ### 20. [Optimizely Commerce Connect](https://www.g2.com/products/optimizely-commerce-connect/reviews)
  Commerce Connect is a PaaS e-commerce backend solution coupled with Optimizely's PaaS CMS to help e-commerce organizations, of any type, create highly customized websites and buying experiences with a two-in-one content and commerce solution. With Commerce Connect, customers can: -Manage content and commerce in one -Build unique, customer-centric brand experiences -Execute sales at global scale -Personalize content and promotions -Integrate 3rd party solutions for increased operational efficiency


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 27

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 8.8/10)
- **Extensibility:** 10.0/10 (Category avg: 8.4/10)
- **Customization:** 8.3/10 (Category avg: 8.4/10)
- **Data Orchestration:** 10.0/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [Optimizely](https://www.g2.com/sellers/optimizely-a5a01825-75d4-4ab9-84c1-3a421d75af81)
- **Year Founded:** 1994
- **HQ Location:** New York
- **Twitter:** @Optimizely (28,826 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/optimizely/ (1,613 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Information Technology and Services
  - **Company Size:** 47% Mid-Market, 34% Enterprise


#### Pros & Cons

**Pros:**

- Customization Options (1 reviews)
- Ease of Use (1 reviews)
- Quick Setup (1 reviews)
- Reliability (1 reviews)




## Parent Category

[E-Commerce Software](https://www.g2.com/categories/e-commerce)



## Related Categories

- [Subscription Management Software](https://www.g2.com/categories/subscription-management)
- [Shopping Cart Software](https://www.g2.com/categories/shopping-cart)
- [Omnichannel Commerce Software](https://www.g2.com/categories/omnichannel-commerce)



---

## Buyer Guide

### What You Should Know About eCommerce Platforms

### What are E-commerce Platforms?

E-commerce platforms are end-to-end solutions that cover most aspects of an online business. While there are hundreds (maybe thousands) of products that provide features for online sales, not all of them are e-commerce platforms. The basic e-commerce tools are usually known as shopping cart software and their functions are limited to creating the online store, adding products, and embedding the shopping cart on a website.

#### What Types of E-commerce Platforms Exist?

**B2C e-commerce platforms**

[Business-to-consumer (B2C) e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/f/b2c) is the most common and focuses exclusively on selling to consumers. B2C e-commerce is open to anyone who wants to purchase online. There may be geographical limitations regarding shipping or currencies, but theoretically, any consumer with a valid credit card can use this type of software to buy online.

**B2B e-commerce platforms**

[Business-to-business (B2B) e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/f/b2b) allows companies to sell online to other companies. 

**B2C vs. B2B e-commerce platforms**

There are a few essential differences between B2C and B2B e-commerce:

- Invoicing is used for B2B while for B2C, consumers only need receipts or payment confirmation
- Account-specific pricing ensures business customers can benefit from special pricing when purchasing online
- Catalogs can be customized for corporate customers
- [Product configuration](https://www.g2.com/categories/e-commerce-platforms/f/product-configuration) and quotes are used for custom products or to personalize standard items for each corporate customer
- Multistore management allows businesses to consolidate purchases from various physical and online stores
- Integration with contract management, finance, ERP, or retail management systems is essential for B2B

Besides physical products, companies can also use online stores to sell services and software. While traditional e-commerce software can, in theory, be used to sell both products and services, it is preferable to use a platform dedicated to services. These service-based platforms provide features such as:

- Subscription plans to define what service or software is being offered on a regular basis
- Subscription billing to invoice and track payments for the products and services delivered using a subscription model
- Subscription analytics to monitor the efficiency of plans, packages, or promotions

### What are the Common Features of E-commerce Platforms?

##### **E-commerce platforms features for merchandising and marketing**

[**E-commerce personalization**](https://www.g2.com/categories/e-commerce-platforms/f/recommendations-personalization) **:** Personalization features help companies customize their online content and messaging to better target users and influence their purchasing behavior. It can be used to provide recommendations and to deliver messages at critical stages of the buying process. For instance, when users try to close a webpage, they will get a popup window that is meant to convince them to stay on the page.

**E-merchandising:** This combines product marketing and merchandising to provide potential buyers with information and purchase flows that make it easier for them to buy online. E-merchandising can also improve the buyer experience, which translates into consumer loyalty.

**Product catalog (or catalog management):** This feature helps display products by category in a way that’s easier to navigate than scrolling or searching through lists of hundreds or thousands of products. Most basic e-commerce tools do not provide this type of functionality because it is not critical for small companies. Medium and large businesses that sell a high number of products and services can significantly benefit from using catalog management software by creating custom catalogs for various consumer segments and sometimes even for individual B2B customers.

##### **E-commerce platforms features for order processing**

**Shopping cart:** The most basic feature but also the most critical, shopping carts are the interface between the company and its customers. The first thing that customers will use to buy online is a shopping cart, and they usually do not care how it works and what’s needed to keep it safe. The essential characteristic of shopping cart software is ease of use. Buyers want the ability to perform transactions fast, so the user interface of a shopping cart needs to be extremely easy to use.

**Product management:** Product management is essential for companies using e-commerce platforms since they usually sell many types of products. A complex offering of products and services means that a lot of product data needs to be managed and maintained to ensure that the online store accurately represents what the company sells. Product information is also important to track sales and revenues by product, a mix of items, packages, or product types.

**Check out:** This functionality is critical to finalize the online transaction and place an order. If consumers and customers are having a hard time during check out, they may abandon the purchase and not try again.

**Online payments:** This feature ensures that the buyer pays for the products and services purchased and the company receives the payment. The accuracy of payments is vital to avoid adjustments and payment gateways should provide sales tax functionality for multiple countries and regions.

##### **Additional features of e-commerce platforms**

The following features are not usually included in a typical e-commerce platform but can be very beneficial to companies that need advanced functionality:

- Standard themes and online store personalization allow companies to customize their online sales portals
- Payment gateway or out-of-the-box integrations with payment providers eliminate the need for companies to need to work with [third-party providers](https://www.g2.com/categories/e-commerce-platforms/f/3rd-party-store-integration) for payments
- Fraud protection may include SSL certificates and other security measures to protect the company and its customers
- [Multichannel sales](https://www.g2.com/categories/e-commerce-platforms/f/multi-channel-fulfillment) allow companies to sell on other channels than their websites, such as social media or email
- Global, multicountry, multilanguage, and multicurrency features are critical for companies that sell products in different countries
- Product information management (PIM) allows companies to manage and keep all the details about their products up to date, such as description, price, and characteristics (size, color, weight)
- Marketing functionality such as A/B testing and [SEO](https://www.g2.com/categories/e-commerce-platforms/f/seo) help companies promote their online stores so that consumers can find their products or services
- Web [content management](https://www.g2.com/categories/e-commerce-platforms/f/content-management) helps companies convince potential consumers to buy their products and services
- Shipping is an essential feature for online sales and e-commerce platforms allow users to choose how and when the products will be shipped
- [Customer service](https://www.g2.com/categories/e-commerce-platforms/f/customer-service) is critical for aftersales to address issues, avoid returns, and keep customers happy

Many e-commerce platforms will also offer the following features:

- [Product search and filtering capabilities](https://www.g2.com/categories/e-commerce-platforms/f/product-search-and-filtering)
- [Reporting/analytics capabilities](https://www.g2.com/categories/e-commerce-platforms/f/reporting-analytics)
- [Omnichannel capabilities](https://www.g2.com/categories/e-commerce-platforms/f/omnichannel)
- [Storefront design capabilities](https://www.g2.com/categories/e-commerce-platforms/f/storefront-design-tools)
- [Product visualization capabilities](https://www.g2.com/categories/e-commerce-platforms/f/product-visualization)
- [Order management capabilities](https://www.g2.com/categories/e-commerce-platforms/f/order-management)
- [Multi-site management capabilities](https://www.g2.com/categories/e-commerce-platforms/f/multi-site-management)
- [Test-to-product migration capabilities](https://www.g2.com/categories/e-commerce-platforms/f/test-to-product-migration)
- [Shopping cart abandonment capabilities](https://www.g2.com/categories/e-commerce-platforms/f/shopping-cart-abandonment)
- [Product review capabilities](https://www.g2.com/categories/e-commerce-platforms/f/product-reviews)

Platform functionality refers to the technical characteristics of the software. 

- E-commerce platforms need to integrate with other software such as [inventory management](https://www.g2.com/categories/e-commerce-platforms/f/inventory-management) or shipping, which can be done using APIs. APIs can be customized by users to integrate with most cloud solutions, making it easier to transfer product data or sales information between solutions. 
- The customization and personalization of the software make it easier to use and increases adoption. Configuring screens and dashboards eliminates unnecessary clutter and helps users quickly access information. 
- Access rights and user roles define who does what in the system and which features employees can use to do their jobs effectively. It is also important to manage access for external users, such as suppliers or drop shipping partners, who should only use particular modules of the e-commerce platform.
- Security features protect against unauthorized access to private data such as the consumers’ personal details or credit card information. User access should also be limited to business data. For example, a user in charge of shipping should have access to orders and inventory but should not access payment information.

![](https://lh6.googleusercontent.com/Hg2rmxs3urd2n5UyTGHM8aoOKji2ISOcdupg0wP3FFTbuRnpZb_1ZbT-Lg4qCkLMHkVSUrsREKqP9h1Uh-K8Cz3bIRqGoIWl5yaSHo_k4c3yp80I4atrDMIrzO1p9rv5Iuxekiuj)

**Overview of the most common features of e-commerce platforms**  

### What are the Benefits of E-commerce Platforms?

The main objectives that e-commerce platforms can help companies achieve are to:

**Manage online stores:** Online stores and all related data such as product details and availability, pricing and discounts, customer addresses, and payment information.

**Attract buyers:** Attract buyers and convince them to purchase the products and services sold by the company.

**Address post-purchase issues:** Including [returns](https://www.g2.com/categories/e-commerce-platforms/f/returns-refunds), shipping or payment errors, and discrepancies between what consumers expected and what they received

**Track online sales:** Track sales by volume and value, as well as missed opportunities such as abandoned carts

**Compliance:** Comply with regulations for data security and avoid data breaches and cyberattacks or online fraud

Another significant benefit of using e-commerce software is that it generates a lot of data that is used by other systems such as CRM software, accounting software, ERP systems, and supply chain and logistics suites. For instance, detailed information on sales and returns can be used to determine the profitability of the company, how to improve inventory levels, or which customers are the most profitable and which ones are not generating significant revenue.

Using all this information, companies can adjust their strategy to adapt to changing customer preferences and focus on markets and segments that are more likely to generate important revenues and sustainable profits.

Traditionally, businesses sell products and services to two separate categories of customers: businesses and consumers. These two types of customers can be covered by companies that sell to both, usually known as business-to-many (B2M).

A recent approach to attract more customers involves partnerships between businesses to expand their market presence, or business-to-business-to-consumer (B2B2C). By using this approach, companies can promote each other and cross-sell products and services to reach new market segments.

### Who Uses E-commerce Platforms?

In theory, any company that sells online can use e-commerce platforms. In practice, the cost of this type of software can be prohibitive for small businesses. For this reason, these companies usually choose free or limited versions of e-commerce platforms. There are also hundreds of shopping cart tools that can provide sufficient functionality for small companies. Finally, online marketplaces allow these companies to sell their products without investing in e-commerce software. 

E-commerce platforms are most beneficial to medium and large companies who sell their products or services in multiple countries or markets and have complex operations. Since e-commerce platforms provide the most extensive features in the market, this type of software can be used by various employees, customers, and partners.

##### **Employees**

Employees from many departments can benefit from using e-commerce platforms, the most important being:

**Product management:** who make sure that the product information is accurate and up to date and that only active products are available for purchasing online

**Marketing:** who need to ensure that the products and services sold online are represented and promoted in a manner that protects the brand image and differentiates the company from its competitors

**Sales:** who define and implement strategies to improve revenues and monitor the performance of the products and services sold by the company

**Customer service:** who deal with complaints and other interactions with customers that may impact the purchasing process

##### **Additional user personas**

**Partners:** Partners may sell their products and services on the e-commerce platform of a company or their online stores. Partners can also use online marketplace platforms, so they need to synchronize data between these platforms and e-commerce platforms.

**Suppliers:** They usually provide products and services to other companies and do not sell them directly to consumers. Suppliers need access to e-commerce platforms to provide product information and inventory availability.

**Distributors:** Distributors buy products from other companies and sell them online. They may sell these products in their online store or online marketplaces. Retailers combine in-store and online sales to target multiple segments of customers or consumers. For this purpose, they need to integrate e-commerce with point of sale (POS) or retail management software.

**Customers and consumers:** Consumers use e-commerce platforms to look for products and services and to make purchases and payments. The ideal software should provide the easiest and most engaging way to facilitate purchasing.

### What are the Alternatives to E-commerce Platforms?

Alternatives to e-commerce platforms can replace this type of software, either partially or completely:

[**Shopping cart software**](https://www.g2.com/categories/shopping-cart) **:** This is a lightweight version of e-commerce platforms, with limited functionality that focuses mostly on creating and managing online stores. This option is most beneficial to small businesses that sell a limited range of products.

[**Marketplace software**](https://www.g2.com/categories/marketplace) **:** This is beneficial for companies that allow partners to sell on their website. This type of software allows each partner to create a separate online store and manage sales independently from the others. 

[**Omnichannel commerce software**](https://www.g2.com/categories/omnichannel-commerce) **:** This helps businesses sell their products on multiple channels—online and in store. There are also several online channels such as websites, social media, and mobile devices.

#### Software Related to E-commerce Platforms

Related solutions that can be used together with e-commerce platforms include:

[**Inventory control software**](https://www.g2.com/categories/inventory-control) **:** This allows companies to manage the availability of the products they sell online. This type of software can also be used to identify the products’ quantities required to fulfill demand, for inventory valuation, and inventory transfers between warehouses and locations. All these features are vital to ensure that companies ship the right products for each consumer and customer.

[**Accounting and finance software**](https://www.g2.com/categories/accounting-finance) **:** These tools manage all financial aspects of the sales transactions performed on the e-commerce platform. While consumers do not require invoices and other documents related to a purchase, the high volume of sales data needs to be consolidated and allocated to the appropriate general ledger accounts. For B2B, the volume of transactions isn’t very high, but invoicing is more complicated. Corporate customers may need custom invoices, shipping manifests, and warranty documents. Also, large companies have multiple business units that can purchase online individually or at the corporate level. Payment can also be made by numerous business entities from multiple bank accounts or credit cards.

[**Product information management (PIM) software**](https://www.g2.com/categories/product-information-management-pim) **:** This is a standalone, more sophisticated version of the product management functionality described above. While most e-commerce platforms provide features for product information management, PIM is used by companies selling tens of thousands of products or variations and combinations of items.

[**Payment gateways**](https://www.g2.com/categories/payment-gateways) **:** This is usually delivered pre-integrated as part of an e-commerce platform. This type of software can also be used separately by companies who do not want to limit their options to the integrations provided by e-commerce vendors. While most providers of e-commerce platforms offer integration with the most popular payment gateways, other options may be preferable, especially for markets that aren't well served by the main players.

![](https://lh3.googleusercontent.com/tomkD28zhqtI3UHb3G0eDMvizjCkmSQlETwPhevSQKJ9NnbC3WdwK8MOh59AW1Egmnvi0kZvm0SYVVqHOmCPh9uwL4R6uEZx3TBNO_pSufNcY7PUTNu1EJtu9kdjkldYyGrE1OeS)

**Overview of G2’s categories for e-commerce**

### Challenges with E-commerce Platforms 

The lack of integration between e-commerce software and other solutions can be a critical issue that can cause the desynchronization of data between online stores and the back office. This, in turn, may lead to lost sales and unhappy consumers.

Another challenge is the ability to transfer product information from e-commerce platforms to other platforms or online marketplaces. Companies using these platforms also need to export sales data and analyze it in accounting or ERP solutions. While there are hundreds of tools to export and import data to and from such platforms, not all e-commerce platforms offer robust features for this purpose.

### Which Companies Should Buy E-commerce Platforms?

While any company that sells products or services online can benefit from using e-commerce platforms, this type of software is most beneficial for the following types of businesses:

**Retailers:** They are embracing e-commerce as an increasing number of consumers prefer to buy online. At the same time, retail companies will continue to sell in store, which means that they need to track sales on all channels. 

**Manufacturers:** Manufacturing companies use e-commerce for B2B sales but require advanced functionality such as product configuration and quote management. Invoicing is also important for B2B sales, as companies require fiscal documents for each transaction. 

**Software companies:** These companies use [subscription management software](https://www.g2.com/categories/subscription-management), an alternative to e-commerce. This type of software manages software packages, pricing, sales and renewals, and revenue management. Some e-commerce vendors provide some of these features as part of their solutions, but that is the exception rather than the rule.

### How to Buy E-commerce Platforms

Selecting the best e-commerce platform for the specific needs of a company can be complicated. 

#### Requirements Gathering (RFI/RFP) for E-commerce Platforms

Requirements gathering helps companies understand what their users need to be productive at work. For e-commerce, requirements can vary significantly depending on the types of products and services the companies are selling.

There are two main types of products: tangible (physical products) and [intangible](https://www.g2.com/categories/e-commerce-platforms/f/intangible-products) (virtual goods such as digital content and software). Additionally, some companies may sell age-restricted products or services, such as alcohol or online gambling.

Requirements also vary based on how companies are selling their products and services. This refers to buyer personas (B2B vs. B2C), geographical reach (local or global markets), and channels (online, in store, or through distribution partners)

Prioritization of requirements helps the selection team focus on what matters most for their company. Requirements should cover the present and future needs of the company. The former refers to all features that are needed to keep the company up and running, such as the ability to create online stores, manage product information, and provide a seamless buying experience. The latter depends on the strategy of the company. For instance, expanding into new markets requires features for [internationalization](https://www.g2.com/categories/e-commerce-platforms/f/internationalization) such as multilanguage stores and the ability to process payments in different currencies. 

#### Compare E-commerce Platforms Products

**Create a long list**

Long lists are created by eliminating the options that do not provide critical functionality. For instance, buyers looking for B2B e-commerce should not consider software that focuses exclusively on B2C. A typical long list should not include more than 10 products unless there are many options that are very similar. In this case, additional details like the geographical presence of the company or its reputation can be used to eliminate vendors.

**Product comparison**

Buyers have multiple options to compare e-commerce platforms, such as research reports and buyer’s guides, decision support systems, as well as [technology review platforms](https://www.g2.com/categories/technology-review-platforms). These resources provide different perspectives on the benefits and challenges of e-commerce platforms. 

RFI distribution is the process of gathering detailed information on software capabilities from vendors. RFIs are usually sent out to the vendor that made it to the long list and can contain hundreds or thousands of criteria. 

**What to ask vendors of e-commerce platforms?**

Requirements are essential, but there are other details about a vendor that can be dealbreakers, such as:

**References:** Customer references to allow buyers to get in touch with existing e-commerce users. Open discussions may reveal feedback that users aren’t always comfortable sharing publicly. Software reviews and case studies are also useful.

**Partner network:** The partner network of the vendor can provide valuable support to global companies. Suppose the vendor doesn’t have an office in Europe, for instance. In that case, a partner can help its customers comply with regulations such as GDPR, which protects the privacy of internet users in the European Union.

**Customer support:** Support options vary from one vendor to another, from 24/7 availability to only on business days, local or global, and customized support packages. Basic support is usually included in the license cost, but additional services can be quite expensive. Around-the-clock support covers multiple time zones, so customers don’t have to wait for hours to get help. E-commerce companies can lose money even when their system is unavailable for only a few minutes.

**Create a short list**

Short lists are created by reviewing the RFI information received from vendors. It is possible that some vendors decline to participate and don’t respond to RFIs. These vendors are usually eliminated from the selection process.

**Conduct demos**

Demos are a great opportunity for buyers to see how e-commerce platforms work. Only the shortlisted vendors are invited to demonstrate their solutions. Demos should be performed live, using the system, not through slide decks and screenshots. All vendors should follow a predetermined scenario that simulates the business processes of the buyer. A common scenario for e-commerce is to add a new product in the system, integrate with inventory management to track its availability, then add it to the online store and go through the purchasing steps that buyers would follow.

#### Selection of E-commerce Platforms

**Choose a selection team**

To choose a selection team, decision makers need to involve subject matter experts from all teams that will use the system. For e-commerce, this includes product management, sales and marketing, and inventory. The accounting team should also be involved to evaluate the integration of the e-commerce platform with financial software. 

The selection team needs to analyze all the data gathered from vendors, customer references, software reviews, or reports and research. This task can be daunting because all this information is not homogeneous, making it challenging to analyze.

- Users must get rid of irrelevant data such as research that is too vague to be useful or reviews by users from other industries or geographical locations. A company focusing on the market in North America won’t benefit from knowing what users in Europe think about the software.
- It is important to decide what data is the most significant and then focus on it. Basic features like creating an online store are provided by most vendors, unlike functionality for cart abandonment. Also, buyers may give a higher importance to user reviews than analyst research, or vice versa.
- Users should validate data from multiple sources. The product description on the vendor website, the opinion of an e-commerce expert, and user feedback may be very different from each other. In this situation, buyers should try the product themselves or ask for a demo.

**Negotiation**

Negotiation happens between the buyer and the short list of vendors. In some cases, there are only two vendors that make it to this stage, which means that they offer similar products. At this point, the dealbreaker is the price of the product, which can vary based on the discounts offered by each vendor. 

The final decision should be based on all the information gathered previously. 

### What do E-commerce Platforms Cost?

The types of pricing for e-commerce platforms depend on the delivery model. For on-premises software, vendors sell named or perpetual licenses. For cloud or SaaS e-commerce, the subscription model is used, which allows companies to pay a monthly fee per user. 

There are three types of e-commerce software costs:

- The initial price of an e-commerce platform usually includes the cost of implementation, training, and software licenses
- Ongoing costs such as licenses and maintenance are usually higher for on-premises software
- Additional costs refer to the customization of the e-commerce platform or professional services such as content creation or marketing campaigns

Businesses looking to try an e-commerce platform without an upfront financial commitment may want to consider a [free e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/free). More and more vendors are offering free-trials or freemium models that can make these tools more accessible.

#### Return on Investment (ROI)

The factors that impact ROI can be grouped into two main categories: costs and benefits: 

**Costs:** This refers to any type of spending related to software such as license costs, training, support, and professional services. The time and effort spent to implement and maintain the software should also be considered. 

**Benefits:** The benefits are not limited to improving sales and revenues. Other advantages of using e-commerce platforms are increased productivity, better inventory management, and customer satisfaction. These factors impact ROI directly or indirectly, which is why it may be difficult to calculate them.

To calculate ROI, buyers need to estimate software costs and software benefits.

Software costs can include:

- The initial cost of the software, which includes license cost for on-premises software, integration with other systems 
- Implementation and training may include migration from other e-commerce solutions and access to learning portals
- Ongoing license cost and consulting services to optimize the use of the e-commerce platform
- Software maintenance such as regular backups of the product and sales data

Software benefits can include:

- Increased online sales of products and services
- Time saved managing products and processing orders
- Less manual work and data entry for product information
- Reduced number of shipping errors and returns

ROI is calculated as a ratio between the benefits and the costs of the software. When the benefits surpass the costs, the buyers achieve positive ROI.

It is preferable to calculate ROI at least one year after go live since the benefits of the software are not fully realized before that. For e-commerce, companies may need to adjust the platform by configuring it or adding optional features after they start using it. This can generate extra costs, which may impact the ROI.

### Implementation of E-commerce Platforms

**How are E-commerce Platforms Implemented?**

Implementation can be done directly by the vendor, indirectly by one of its partners, or in house by the company that bought the software. 

**Who is Responsible for E-commerce Platforms Implementation?**

The implementation team usually includes a project manager from the vendor or its partner, subject matter experts from the buyer, and sometimes external consultants. The IT department of the buyer is also involved in the technical aspects of the implementation such as data migration.

**What Does the Implementation Process Look Like for E-commerce Platforms?**

As most e-commerce systems are subscription based, users may think that the implementation means creating accounts and starting using the software. In reality, implementation can be much more complicated. 

First of all, companies need to migrate data from one or more legacy systems to the new platform. Historical data on sales and inventory, product information, and customer records for B2B are the most important datasets that need to be transferred to a new e-commerce platform.

Secondly, a system may require configuration based on user type and role. Also, user access should be defined so that employees can use the modules and features they need most. For instance, sales may be able to see the inventory availability for a product but should not be able to adjust the quantity.  

Finally, training the users is essential to ensure that they are fully taking advantage of its capabilities. E-commerce platforms can be complicated and self learning is not recommended, especially for modules like product management and e-commerce personalization.

**When Should You Implement E-commerce Platforms?**

Timing is very important when it comes to e-commerce platform implementation. For instance, implementing this type of software during a peak shopping season is not a good idea because it may disrupt operations. It is therefore critical to define an implementation schedule that works for everyone (employees, managers, vendors, and its partners).

### E-commerce Platforms Trends

The evolution of e-commerce platforms will be impacted by new technologies, such as artificial intelligence (AI) and changes in consumer behavior.

**Artificial intelligence**

AI can be used to personalize the buyer experience or to create bots that can guide buyers through the purchasing process. AI may also help identify fraudulent activity and cyber attacks that can lead to lost revenue and data breaches.

**Evolving buyer behavior**

Changing buyer behavior is forcing companies and e-commerce vendors to adapt to new ways of shopping. For instance, millennials and members of Gen-Z tend to combine multiple ways to find, compare, choose, and buy products. For each step in their decision-making process, they may use online or offline channels (like stores, events, or public advertising). E-commerce software providers and their customers will need to find ways to engage and influence buyers both online and offline.

**Subscription model**

E-commerce vendors need to adapt to the increased popularity of the subscription business model, which provides a product or service at regular intervals. Subscription management usually refers to services and software, but some companies also use this sales model for products. A few examples of products sold as a subscription are grooming products or beauty supplies, which are used on a regular basis by consumers. As opposed to traditional e-commerce, subscriptions require regular deliveries and recurring payment options, which aren’t always supported by e-commerce platforms.

### E-Commerce Platforms FAQs

### Most Popular FAQs

#### Which e-commerce platform has the best reviews?

Based on verified user ratings across a large volume of G2 reviews, these e-commerce platforms consistently earn top marks for overall satisfaction:

- [Shopify](https://www.g2.com/products/shopify/reviews) — The most widely adopted e-commerce platform globally, recognized for its clean storefront builder, extensive app marketplace, and ability to take businesses from their first online sale to high-volume retail operations with minimal technical overhead.
- [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — The enterprise tier of Shopify, rated highly by scaling brands for its advanced automation tools, checkout customization capabilities, and dedicated merchant success support that helps high-growth retailers expand without re-platforming.
- [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — An open-source e-commerce plugin for WordPress that earns strong marks for its flexibility, deep customization capabilities, and the control it gives merchants who prefer to manage their own hosting and storefront configuration.
- [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) — A SaaS e-commerce platform praised for its built-in multi-channel selling tools, strong SEO infrastructure, and enterprise-ready feature set that scales without requiring additional paid apps for core functionality.

#### What are the top platforms for B2B e-commerce?

B2B e-commerce platforms need capabilities beyond standard retail, including account-based pricing, buyer approval processes, large catalog management, and ERP integration. The platforms rated highest in this segment address all of these requirements.

- [Salesforce Commerce for B2B](https://www.g2.com/products/salesforce-b2b-commerce/reviews) — A purpose-built B2B commerce platform that handles complex account hierarchies, contract pricing, guided selling, and self-service reordering — tightly integrated with the broader Salesforce ecosystem for organizations already on CRM and CPQ.
- [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — An enterprise commerce platform adopted by large B2B organizations for its catalog management depth, configurable product support, and native integration with SAP ERP and S/4HANA that keeps pricing, inventory, and order data synchronized.
- [Sana Commerce Cloud](https://www.g2.com/products/sana-commerce-cloud/reviews) — A B2B e-commerce platform built natively on SAP and Microsoft Dynamics ERP data, enabling manufacturers, distributors, and wholesalers to offer real-time pricing, stock availability, and order history to buyers without manual data synchronization.
- [Shopware](https://www.g2.com/products/shopware/reviews) — A European-headquartered open-source commerce platform gaining traction in B2B for its composable architecture, flexible rule builder for tiered pricing, and strong community of extensions that support complex wholesale and distributor processes.

#### What are the most reliable e-commerce platforms for digital products?

Selling digital products requires an e-commerce platform built for instant delivery, license and subscription management, global payment compliance, and revenue recognition, requirements that differ significantly from physical product retail.

- [Cleverbridge](https://www.g2.com/products/cleverbridge/reviews) — A commerce platform purpose-built for software and digital product companies, offering global subscription billing, automated tax and VAT compliance, and a checkout infrastructure designed to maximize conversion for SaaS and perpetual license sales.
- [FastSpring](https://www.g2.com/products/fastspring/reviews) — A merchant of record platform used by software and digital media companies to sell globally without managing international tax obligations directly, with built-in localized checkout, multiple currencies, and automated compliance across 200+ countries.
- [PayPro Global](https://www.g2.com/products/payproglobal/reviews) — A high-satisfaction commerce platform for software, SaaS, and digital goods businesses, combining merchant of record services, subscription management, and global payment processing in a solution that takes on the compliance burden for selling across markets.
- [Sellfy](https://www.g2.com/products/sellfy/reviews) — A streamlined digital storefront platform for creators and small publishers selling downloads, subscriptions, and print-on-demand products, valued for its simple setup, built-in marketing tools, and zero transaction fees on direct digital sales.

#### What is the most user-friendly e-commerce platform for businesses?

Ease of use across storefront design, product management, and order processing is a top evaluation criterion for businesses that want to manage their online store without relying on developers for day-to-day operations.

- [Wix Studio](https://www.g2.com/products/wix-studio/reviews) — A website and e-commerce builder praised for its drag-and-drop design flexibility, AI-assisted store setup, and accessible interface that allows business owners to launch and manage a professional online storefront without technical skills.
- [Ecwid](https://www.g2.com/products/ecwid/reviews) — A lightweight e-commerce solution that embeds directly into any existing website, praised for its fast setup, multi-channel selling support across social platforms, and an admin interface that non-technical merchants can navigate immediately.
- [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) — Consistently rated for its intuitive product catalog management, native SEO tools, and a storefront editor that gives business users meaningful design control without requiring a developer for most day-to-day store management tasks.
- [nopCommerce](https://www.g2.com/products/nopcommerce/reviews) — An open-source e-commerce platform recognized for its well-structured admin panel, strong plugin library, and accessible configuration for businesses that want the control of a self-hosted solution without a steep technical learning curve.

#### Which e-commerce platform is best for beginners?

The best e-commerce platforms for beginners prioritize fast store setup, guided onboarding, and an interface that allows new merchants to start selling without needing to understand hosting, coding, or complex configuration.

- [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — While Shopify Plus is the growth tier, it inherits Shopify's reputation for fast setup and accessible store management, with a dedicated onboarding team and customizable checkout that removes many of the technical barriers that slow new merchants down.
- [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) — Beginners frequently cite BigCommerce's structured onboarding checklist, template-driven storefront setup, and comprehensive built-in features that reduce the number of third-party integrations a new merchant needs to research and install.
- [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — A popular starting point for businesses already on WordPress, WooCommerce allows beginners to add e-commerce to an existing site with a guided setup wizard and a large library of free documentation, tutorials, and community support.
- [ikas](https://www.g2.com/products/ikas/reviews) — A modern e-commerce platform built for simplicity, recognized for its quick store launch process, clean merchant dashboard, and built-in multi-channel selling tools that get new businesses to their first sale without extended configuration.

### Small Business FAQs

#### What is the most affordable e-commerce platform for small businesses?

For operators evaluating [small business e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms/small-business), the strongest affordable options balance essential storefront, payment, and product management functionality with flat-rate or usage-based pricing that keeps total costs predictable as order volumes grow.

- [SimplyDepo](https://www.g2.com/products/simplydepo/reviews) — A wholesale ordering platform built for small distributors and field sales teams, delivering route management, digital catalog, and order management at a cost-accessible price point that replaces expensive custom order portals.
- [SureCart](https://www.g2.com/products/surecart/reviews) — A WordPress-native e-commerce platform with a generous free tier covering one-time payments, subscriptions, and digital downloads, allowing small businesses to process online orders without per-transaction fees or a monthly subscription requirement.
- [Turis](https://www.g2.com/products/turis/reviews) — An affordable B2B wholesale storefront platform designed for small brands and distributors that want to give retail buyers a self-service ordering experience without the cost and complexity of a full enterprise commerce implementation.
- [Selldone](https://www.g2.com/products/selldone/reviews) — A no-transaction-fee e-commerce platform with a free entry tier that small businesses use to manage physical and digital storefronts, multi-channel selling, and order fulfillment without paying a percentage of every sale to their platform provider.

#### What is the best e-commerce platform for startups?

Startups need an e-commerce platform that gets them selling quickly, integrates with modern marketing and fulfillment tools, and scales in capability as order volume grows without requiring a re-platform migration. You can explore the full [small business e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/small-business) category on G2 to see the top-rated options.

- [Shopify](https://www.g2.com/products/shopify/reviews) — The default starting point for most e-commerce startups, offering a guided setup process, an extensive app ecosystem, and a payments infrastructure that allows new businesses to start selling within hours and expand into new channels as they grow.
- [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — A cost-effective choice for startups already on WordPress, offering a free core plugin with full product management, payment gateway flexibility, and a large open-source extension library that keeps initial platform costs minimal.
- [Wix Studio](https://www.g2.com/products/wix-studio/reviews) — A popular choice for early-stage businesses that need both a professional website and an integrated store, with drag-and-drop design tools and a low barrier to entry that lets founders launch their first storefront without developer support.
- [10Web](https://www.g2.com/products/10web/reviews) — An AI-powered website and e-commerce builder that startup teams use to generate a functional WooCommerce-powered storefront from a brief description, dramatically reducing the time and cost of getting an online store live for the first time.

#### Which e-commerce platform is the most user-friendly for small business startups?

For startup founders managing their store alongside every other business function, ease of use in product setup, order management, and storefront updates is a deciding factor. These platforms earn the highest usability marks from small-team operators.

- [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — Startup teams scaling quickly onto Shopify Plus consistently highlight the platform's clean admin experience, intuitive flow automation builder, and extensive help documentation, which reduces the time spent on operational tasks versus selling.
- [ikas](https://www.g2.com/products/ikas/reviews) — A modern e-commerce platform built around a streamlined merchant dashboard that startup founders regularly cite for requiring minimal training, with a product management and order workflow interface that feels familiar from day one.
- [Ecwid](https://www.g2.com/products/ecwid/reviews) — Praised by small business owners for the speed and simplicity of embedding a full-featured store into an existing site, with a management interface that non-technical founders can operate confidently without ongoing developer involvement.
- [PayPro Global](https://www.g2.com/products/payproglobal/reviews) — Software and digital product startups cite PayPro Global's self-service setup, pre-built checkout flows, and automated tax compliance as key usability advantages that remove complex configuration steps from the path to their first digital sale.

#### What is the best e-commerce platform for B2B wholesale businesses?

Small B2B wholesale businesses need an e-commerce platform that supports account-based pricing, minimum order quantities, bulk ordering processes, and buyer-specific catalogs without requiring an enterprise-level implementation budget. Explore the full [small business e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/small-business) category on G2 to compare options.

- [Zoey](https://www.g2.com/products/zoey/reviews) — A B2B-focused e-commerce platform built for wholesalers and manufacturers, offering tiered pricing, custom buyer portals, quote management, and approval processes that give small wholesale businesses a self-service ordering experience without custom development.
- [nopCommerce](https://www.g2.com/products/nopcommerce/reviews) — An open-source platform with strong B2B capabilities, including customer group pricing, bulk discount rules, and multi-vendor support, giving small wholesale businesses a self-hosted solution with extensive configuration flexibility at low licensing cost.
- [Salesforce Commerce for B2B](https://www.g2.com/products/salesforce-b2b-commerce/reviews) — Small and growing B2B businesses on the Salesforce ecosystem use this platform for its self-service reorder capabilities, contract pricing enforcement, and built-in integration with Salesforce CRM that connects online orders directly to sales team processes.
- [Elastic Suite](https://www.g2.com/products/elastic-suite/reviews) — A digital wholesale platform designed for brands managing retailer and dealer ordering, offering branded order portals, line sheet management, and replenishment tools that help small wholesale businesses move buyers off email and spreadsheet ordering.

#### What is the best e-commerce platform for small retailers?

Small retailers need an e-commerce platform that handles both online and in-person sales, supports product catalog management at a manageable scale, and connects to the marketing and fulfillment tools they already use without requiring a large technical team.

- [Shopify](https://www.g2.com/products/shopify/reviews) — The most commonly adopted platform among small retailers for its seamless integration of online store, POS, and inventory management, giving shop owners a single system to manage in-person and digital sales without separate tools for each channel.
- [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — Small retailers with growing order volumes use Shopify Plus for its advanced automation, customizable checkout, and dedicated support resources that help them handle peak retail periods without platform bottlenecks.
- [Ecwid](https://www.g2.com/products/ecwid/reviews) — A practical choice for small retailers who already have a website or social media presence and want to add a fully functional store without rebuilding their online presence, with multi-channel selling across Facebook, Instagram, and marketplaces built in.
- [2Checkout Monetization Platform](https://www.g2.com/products/2checkout-monetization-platform/reviews) — A global commerce and payments platform used by small retailers selling across markets, valued for its built-in tax and currency management, flexible checkout options, and subscription billing tools that support both one-time and recurring retail models.

### Enterprise FAQs

#### What is the best-rated e-commerce platform for tech enterprises?

Technology enterprises need [enterprise e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms/enterprise) with composable architecture, headless commerce capability, enterprise-grade security, and deep integration ecosystems that connect commerce to ERP, PIM, CRM, and analytics infrastructure. These platforms earn the highest marks from large-scale enterprise buyers.

- [Salesforce Commerce for B2C](https://www.g2.com/products/salesforce-b2c-commerce/reviews) — An enterprise-grade commerce platform adopted by large tech-oriented retail organizations for its AI-powered merchandising, headless commerce capabilities, and deep integration with the Salesforce Customer 360 ecosystem for unified customer data across marketing, service, and commerce.
- [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — A highly configurable enterprise commerce platform used by global technology companies for its composable architecture, omnichannel order management, and native integration with SAP ERP and supply chain systems that manage complex product and pricing data at scale.
- [SCAYLE Commerce Engine](https://www.g2.com/products/scayle-commerce-engine/reviews) — A headless commerce platform purpose-built for high-volume enterprise retailers, recognized for its performance architecture, developer-first API layer, and the flexibility to power highly customized storefront experiences without the constraints of a monolithic platform.
- [Shopify](https://www.g2.com/products/shopify/reviews) — Increasingly adopted by enterprise technology organizations for its modern API-first architecture, extensive partner ecosystem, and operational simplicity at scale, allowing large brands to reduce platform management overhead while maintaining commerce agility.

#### What is the most reliable e-commerce platform for enterprises?

Enterprise commerce buyers prioritize platform uptime, transaction reliability, and consistent performance during high-traffic events such as product launches and peak seasonal periods, where any downtime directly translates to lost revenue.

- [Salesforce Commerce for B2B](https://www.g2.com/products/salesforce-b2b-commerce/reviews) — Enterprise B2B teams cite Salesforce Commerce's platform reliability and compliance infrastructure as core reasons for long-term adoption, with a proven track record of uptime and data integrity for organizations running high-value business transactions through self-service portals.
- [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — Recognized by large enterprises for its robust deployment options — including cloud, on-premise, and hybrid- and its long operational track record in environments where transaction volume, catalog complexity, and data accuracy requirements are non-negotiable.
- [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — Enterprise teams running WooCommerce at scale highlight its reliability when paired with managed cloud infrastructure, noting the control of a self-hosted architecture combined with a mature plugin ecosystem that supports high-volume order management.
- [Cleverbridge](https://www.g2.com/products/cleverbridge/reviews) — Enterprise software and digital product companies trust Cleverbridge for the reliability of its global payment processing, subscription renewal infrastructure, and merchant of record services, where failed transactions and payment interruptions directly impact recurring revenue.

#### What is the best-reviewed e-commerce platform for enterprise app integration?

Integration depth is a primary evaluation criterion for enterprise e-commerce buyers managing technology stacks that include ERP, PIM, CRM, marketing automation, and data warehouse systems. Explore the full [enterprise e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/enterprise) category on G2 for detailed integration comparisons.

- [Shopify](https://www.g2.com/products/shopify/reviews) — Enterprise reviewers highlight Shopify's extensive app marketplace, with thousands of verified integrations, and its robust API infrastructure as primary drivers of adoption for organizations that need commerce data flowing into fulfillment, ERP, marketing, and analytics systems.
- [Sana Commerce Cloud](https://www.g2.com/products/sana-commerce-cloud/reviews) — Purpose-built for ERP-driven organizations, Sana Commerce Cloud offers native integration with SAP and Microsoft Dynamics, ensuring real-time synchronization of pricing, inventory, and customer account data between the commerce layer and back-office systems.
- [Salesforce Commerce for B2C](https://www.g2.com/products/salesforce-b2c-commerce/reviews) — Enterprise teams operating on the Salesforce platform use Commerce for B2C for its native connectivity to Marketing Cloud, Service Cloud, and Einstein AI — enabling unified customer experiences across commerce, marketing, and service without custom integration work.
- [SCAYLE Commerce Engine](https://www.g2.com/products/scayle-commerce-engine/reviews) — A headless commerce platform recognized for its open API-first architecture that allows enterprise developers to integrate any frontend, CMS, PIM, or middleware layer cleanly, reducing the total integration complexity of a modern composable commerce stack.

#### What is the best enterprise e-commerce platform for global and multi-market commerce?

Global enterprise commerce requires a platform with multi-currency pricing, localized checkout experiences, country-specific tax and regulatory compliance, and the ability to manage multiple storefronts from a centralized administration layer. Browse the full [enterprise e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/enterprise) category on G2 for detailed multi-market capability comparisons.

- [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — Widely adopted by global enterprises for its multi-site and multi-language management capabilities, SAP Commerce Cloud supports localized pricing, regional catalog segmentation, and country-specific compliance requirements across unified platform administration.
- [Cleverbridge](https://www.g2.com/products/cleverbridge/reviews) — Enterprise digital and software companies use Cleverbridge for global commerce operations, relying on its 240+ supported payment methods, automated multi-country VAT compliance, and currency localization that drives conversion in international markets.
- [Sana Commerce Cloud](https://www.g2.com/products/sana-commerce-cloud/reviews) — Global B2B manufacturers and distributors use Sana Commerce Cloud to deploy localized buyer portals across regions, with ERP-driven pricing and inventory data ensuring that each market sees accurate, real-time information in its local language and currency.
- [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — Enterprise teams running globally distributed WooCommerce storefronts rely on its multi-currency and multi-language plugin ecosystem to deliver localized shopping experiences, with the self-hosted architecture providing the control needed for regional compliance and data residency requirements.

#### What is the best enterprise e-commerce platform for B2B organizations?

Enterprise B2B commerce platforms must handle organizational account structures, contract-based pricing, complex approval processes, and high-volume reorder patterns, requirements that consumer-facing platforms are not architected to address.

- [Salesforce Commerce for B2B](https://www.g2.com/products/salesforce-b2b-commerce/reviews) — The leading dedicated B2B commerce platform for enterprise organizations, used by manufacturers, distributors, and wholesale businesses to deliver account-specific catalogs, tiered pricing, buyer approval flows, and self-service reorder functionality within the Salesforce ecosystem.
- [SCAYLE Commerce Engine](https://www.g2.com/products/scayle-commerce-engine/reviews) — Enterprise organizations use SCAYLE for its high-performance API architecture that supports complex B2B catalog structures, custom buyer experiences, and the traffic volumes associated with large-account wholesale and distributor commerce at a global scale.
- [Cleverbridge](https://www.g2.com/products/cleverbridge/reviews) — Enterprise software and SaaS companies use Cleverbridge as their B2B commerce layer for managing volume licensing, multi-seat subscription renewals, reseller channel management, and enterprise procurement compliance, use cases that standard e-commerce platforms do not support natively.
- [Sana Commerce Cloud](https://www.g2.com/products/sana-commerce-cloud/reviews) — An enterprise B2B commerce platform built specifically for ERP-centric organizations, enabling large manufacturers and distributors to offer buyers a self-service portal with real-time access to their account history, contract pricing, and inventory without data latency or manual updates.

**Last updated on April 24, 2026**