# Best E-Commerce Platforms - Page 36

## How Many E-Commerce Platforms Products Does G2 Track?

**Total Products under this Category:** 570

### Category Stats (Aug 2026)

- **Average Rating:** 4.4/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Nexway (+2.65%) - Among all products in this category, Nexway recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank E-Commerce Platforms Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 24,000+ Authentic Reviews
- 570+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for E-Commerce Platforms
 ![G2 Grid® for E-Commerce Platforms plotting products by satisfaction and market presence](https://www.g2.com/categories/e-commerce-platforms/grids.png?focus%5B%5D=705&focus%5B%5D=18479&focus%5B%5D=320&focus%5B%5D=1331985&focus%5B%5D=4443&focus%5B%5D=605&focus%5B%5D=27886&focus%5B%5D=706)

Highlighted products: Shopify, Shopify Plus, Salesforce B2C Commerce, Wix Studio, WooCommerce, Salesforce B2B Commerce, Adobe Commerce (formerly Magento Commerce), and BigCommerce.

Underlying data: [Grid® JSON](https://www.g2.com/categories/e-commerce-platforms/grids.json?focus%5B%5D=shopify&focus%5B%5D=shopify-plus&focus%5B%5D=salesforce-b2c-commerce&focus%5B%5D=wix-studio&focus%5B%5D=woocommerce&focus%5B%5D=salesforce-b2b-commerce&focus%5B%5D=adobe-commerce-formerly-magento-commerce&focus%5B%5D=bigcommerce)

**Sponsored**

### ChannelEngine

ChannelEngine connects brands and retailers to 1300+ marketplaces worldwide, offering a single platform to manage your product data, inventory, orders, and pricing across all online channels. With smart automation and seamless integration, we enable you to sell more, grow faster, and stay in control. Our scalable and reliable platform keeps your operations running smoothly, ensuring long-term success as your business grows. Headquartered in Leiden, Netherlands, with global offices in New York, Berlin, Paris and Dubai, we guide leading brands like Unilever, Sanofi, Philips, and Sonos on their marketplace expansion.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=34&secure%5Bchosen_at%5D=2026-08-09T18%3A36%3A23Z&secure%5Bdisplayable_resource_id%5D=34&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=34&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=94863&secure%5Bresource_id%5D=34&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fe-commerce-platforms%3FhsCtaTracking%3D7273f0a7-7e8b-4cec-9a3a-730c1faa8fec%257C1d0f7f88-ceec-4db9-a34e-8b230f64e33e%26page%3D36&secure%5Btoken%5D=3d61d8e6b8c019c6d35b380db14859a4aa75720bdcbb2387f0604894f9d1704a&secure%5Burl%5D=https%3A%2F%2Fwww.channelengine.com%2Flp%2Fproduct-listing-software-na%3Futm_source%3Dg2%26utm_medium%3Dppc%26utm_campaign%3Decommerce&secure%5Burl_type%5D=custom_url)

### [SourceSage](https://www.g2.com/products/sourcesage/reviews)

Create an ecommerce website backed by powerful tools that help you find customers, drive sales, and manage your day-to-day.

#### Who Is the Company Behind SourceSage?

- **Seller:** [SourceSage](https://www.g2.com/sellers/sourcesage)
- **Year Founded:** 2015
- **HQ Location:** Singapore, SG
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a7d0606bb889e98f8f4f9e296362034f09d919071003c5a04d0a80c2544bf243&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsource-sage&secure%5Burl_type%5D=linkedin_company_website)  
31 employees on LinkedIn®

### [Spurtcommerce](https://www.g2.com/products/spurtcommerce/reviews)

Spurtcommerce - A quick and easy Node JS and Angular eCommerce solution to develop an awesome e-commerce Website

#### Who Is the Company Behind Spurtcommerce?

- **Seller:** [Spurtcommerce](https://www.g2.com/sellers/spurtcommerce)
- **Year Founded:** 2011
- **HQ Location:** Chrompet, Chennai, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5c434a384e252adf32584862c1ec530aa9154ac1ec6afeabff650593e91c2371&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fspurtcommerce%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Stellar Projects](https://www.g2.com/products/stellar-projects/reviews)

Stellar Projects is a Shopify and Shopify Plus agency specializing in the creation and development of e-commerce brands. Design, redesign and migration of high-performance online stores from the startup DTC to the international group. Since 2018, we have been supporting ambitious brands to transform their Shopify store into a real growth engine. What sets us apart? We are e-retailers ourselves. In parallel with our agency activity, we develop our own brands online, which gives us a field vision that traditional development or consulting agencies simply do not have. We speak the same language as our clients: that of margins, conversions and real growth.

#### Who Is the Company Behind Stellar Projects?

- **Seller:** [Stellar Projects](https://www.g2.com/sellers/stellar-projects)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Stella Source](https://www.g2.com/products/stella-source/reviews)

Stella Source is the revenue engine for metals -- one platform for pricing, quoting, ordering, and payments -- built for the way metal is actually bought and sold. Most metal service centers and fabrication shops are leaving revenue on the table because their sales process is the bottleneck standing between them and revenue growth. Stella Source fixes that. Invite your customers to your online storefront where they can browse your catalog, see their specific pricing, and place stock or fabrication orders on their own time, without waiting on your team. Give your sales team the easiest path to an accurate quote no matter the sales channel, email, phone, fax, or online. Without ever leaving the inbox, your sales team can use AI-powered tools that turn any order request into a ready-to-send quote in minutes. And when the order closes, send digital payment links to convert to cash faster than ever. The result is a business that grows revenue from existing customers, reaches new digital-native buyers, and scales sales capacity. Your team spends less time managing the process and more time on the relationships that actually move the needle.

#### Who Is the Company Behind Stella Source?

- **Seller:** [Stella Source](https://www.g2.com/sellers/stella-source)
- **Year Founded:** 2023
- **HQ Location:** Birmingham, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2e2d68c1ad552d55cea684136f9639271889c83f6a10a2e512c17771d6dcf668&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fstella-source%2F&secure%5Burl_type%5D=linkedin_company_website)  
51 employees on LinkedIn®

### [store.icu](https://www.g2.com/products/store-icu/reviews)

tore.icu offers a white-label, cloud-based eCommerce platform designed for agencies looking to expand their service offerings in software development, marketing, and graphic design. With customizable features, no transaction fees, and seamless integrations, Store.icu empowers agencies to create branded online stores for clients with ease. Trusted by industry leaders, we provide cost-effective plans and exclusive reseller discounts. Start partnering with Store.icu today and offer a scalable, hassle-free eCommerce solution that grows with your business. No credit card required!

#### Who Is the Company Behind store.icu?

- **Seller:** [store.icu](https://www.g2.com/sellers/store-icu)
- **Year Founded:** 2021
- **HQ Location:** Barendrecht, NL
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ed3b2f82f2864f7eba697342254a36308c8c4b9e08199bae2e24c99e223c5c0f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fstore-icu&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [Storeino](https://www.g2.com/products/storeino/reviews)

Storeino is a saas online store specialized platform, with it you can get your ultimate experience today with full options platform, from online store creation in just few minutes, with multi options of themes, applications and more other services, to mobile shopping app experience that you'll get when you subscribing to platform services. Storeino offers a powerful marketplace of apps that could you use to increase conversion rates and automating your business, and also another marketplace of services where you can find many solutions such as, integration of shipping companies worldwide, integration of services providers (media buying agencies,call centers.......etc).

#### Who Is the Company Behind Storeino?

- **Seller:** [STOREINO](https://www.g2.com/sellers/storeino)
- **Year Founded:** 2017
- **HQ Location:** Agadir, MA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=113df6c7623dc914210f0dba2d6a7b8a5c5d7ec8e5cb68ef1713ddbf1a95250d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fstoreino&secure%5Burl_type%5D=linkedin_company_website)  
12 employees on LinkedIn®

### [Storepecker](https://www.g2.com/products/storepecker/reviews)

Modern eCommerce Website Builder for Fast-Growing Online Brands Storepecker is a powerful, all-in-one eCommerce website builder designed to help businesses launch, manage, and scale their online stores with ease. Built for modern merchants, Storepecker combines intuitive design tools with robust commerce features—making it simple to create high-converting storefronts without technical complexity. Whether you're a startup, D2C brand, or growing online business, Storepecker enables you to go live faster, customize freely, and optimize every step of your customer journey. Key Features Easy Store Creation Launch fully functional eCommerce websites in minutes with ready-to-use templates and a smooth onboarding experience—no coding required. Flexible Design & Customization Create visually stunning storefronts with complete control over layouts, branding, and UI elements to match your unique identity. Smart Coupons & Promotions Boost conversions with built-in coupon creation tools, discount rules, and promotional campaigns that are easy to manage and deploy. Collections & Product Organization Group products into curated collections and bundles to improve discovery, increase average order value, and enhance user experience. Affiliate & UTM Link Generation Generate trackable affiliate links with UTM parameters to monitor marketing performance and scale partnerships effectively. Mobile-Optimized Experience Deliver seamless shopping experiences across all devices with responsive, performance-focused design. Insights & Performance Tracking Track store performance, customer behavior, and campaign effectiveness with actionable analytics. Why Choose Storepecker? Built for speed and simplicity without compromising on flexibility Designed to increase conversions and reduce cart abandonment Scalable infrastructure for growing businesses Clean, modern UI for both merchants and customers Who Uses Storepecker? D2C brands and online retailers Entrepreneurs launching new eCommerce ventures Small to mid-sized businesses scaling online sales Marketing teams running campaigns and promotions

#### Who Is the Company Behind Storepecker?

- **Seller:** [Storepecker](https://www.g2.com/sellers/storepecker)
- **Year Founded:** 2024
- **HQ Location:** Kochi, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=de5b7e6741ae8138fc3a43dc1f4f12e98eccf2eaf38a5ec8f5bd95adbafcb008&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fstorepecker%2F&secure%5Burl_type%5D=linkedin_company_website)  
8 employees on LinkedIn®

### [Sumo Commerce](https://www.g2.com/products/sumo-commerce/reviews)

Idevelopersquare offers streamlined solutions built on the requests of over 400 ecommerce owners from Fortune 500 to small businesses to guide all of your most critical marketing, selling and fulfilling activities.

#### Who Is the Company Behind Sumo Commerce?

- **Seller:** [Idevelopersquare](https://www.g2.com/sellers/idevelopersquare)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [SwiftCloud](https://www.g2.com/products/swiftcloud/reviews)

SwiftCloud B2B ecommerce designed and built exclusively for wholesalers, manufacturers, and suppliers gives your customers 24/7 access to you. Custom branded and supporting the most complex of orders, increase trade order value and volume today by introducing your very own custom intelligent ordering app and B2B web portal. SwiftCloud has also been proven to enhance customer relationships and improve order accuracy, revolutionising B2B ordering across the UK and beyond.

#### Who Is the Company Behind SwiftCloud?

- **Seller:** [SwiftCloud](https://www.g2.com/sellers/swiftcloud-3bef8d08-69c2-4edf-a644-1de8342ea6dc)
- **Year Founded:** 2012
- **HQ Location:** Huddersfield, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2852150e8d4094c33a4df8347272304e64e25aa768b8c2c49404f0f5cc1afaa3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fswiftcloud%2F&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

### [Sysmarche Infotech](https://www.g2.com/products/sysmarche-infotech/reviews)

Features of Grocery Mobile App Easy Registration via OTP User Location Quick Shopping list Order History Daily Offers and Discount Product Listing Recommended Products Wishlist Search Products and Items Order Tracking Digital Invoice Delivery Scheduler Slots Quick Reorder or Repeat order Push Notifications Multiple Payment Options Product Sharing Membership

#### Who Is the Company Behind Sysmarche Infotech?

- **Seller:** [Sysmarche Infotech](https://www.g2.com/sellers/sysmarche-infotech)
- **Year Founded:** 2018
- **HQ Location:** Vashi, IN
- **LinkedIn® Page:** [in.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e9cc32cff422ec282eb60190935fa758ce82175f356f7a3b28e8dcab60ecdd39&secure%5Burl%5D=https%3A%2F%2Fin.linkedin.com%2Fcompany%2Fsysmarche-infotech&secure%5Burl_type%5D=linkedin_company_website)  
13 employees on LinkedIn®

### [Tiendabox](https://www.g2.com/products/tiendabox/reviews)

TiendaBox allows you to create a virtual store and do electronic commerce like the big boys. It includes everything you need to start your online business: product catalog, shopping cart, integrates with multiple payment gateways and allows you to set your shipping rates locally, nationally or internationally.

#### Who Is the Company Behind Tiendabox?

- **Seller:** [Ismael Castillo](https://www.g2.com/sellers/ismael-castillo)
- **Year Founded:** 2018
- **HQ Location:** Guayaquil, EC
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c892720c3545d439d442d0ea21a1cf1a52a1416b877c02f50bdc6775d1b4d1ef&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftiendabox%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [TotalOne](https://www.g2.com/products/totalone/reviews)

Swiss-Made SaaS Solution for simple, swift, and spot-on B2B Infrastructure. All your business needs in one place. We provide a B2B e-commerce platform to empower your global growth as well as other products such as software license management software, order management software, subscription management software, integration etc.

#### Who Is the Company Behind TotalOne?

- **Seller:** [Homerun Management](https://www.g2.com/sellers/homerun-management)
- **Year Founded:** 2017
- **HQ Location:** Baar, CH
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b33ce92d12995a58e4a8fb8fca5af784245ca234bcb3721ba345b6e0aeedd809&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhomerun-management&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

### [Tradift](https://www.g2.com/products/tradift/reviews)

Tradift is a technology company providing e-commerce solutions for determined businesses. Tradift makes it easy for businesses to accept payments, ship products and manage sales, all within a single platform.

#### Who Is the Company Behind Tradift?

- **Seller:** [Tradift](https://www.g2.com/sellers/tradift)
- **Year Founded:** 2020
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=23201f2649dfacb34b4c0b3401bc6fa148da4fc6a6ae4561ec0af3088ff4c888&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftradift&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Trunkroad](https://www.g2.com/products/trunkroad/reviews)

Trunkroad is a B2B focussed Mobile-Ready Ordering and Sales platform. Trunkroad helps businesses streamline their order management & product information across sales channels: Sales Reps, Distributors , Channel partners & Direct buyers. We also integrate with your accounting and ERP. For your Dealers & Business customers, we help you setup a profile-based, mobile-ready ordering portal. Your sales team can access their customer/ prospects and orders data on-the-go , to help sell efficiently. Our smarts promotion engine, helps you quickly create the right promotions to sell more, and spread the word faster to your customers.

#### Who Is the Company Behind Trunkroad?

- **Seller:** [Optobizz Software](https://www.g2.com/sellers/optobizz-software)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Ultra Commerce](https://www.g2.com/products/ultra-commerce/reviews)

Deliver online experiences to your customers first with our Ultra Commerce platform. Beat the competition to market. We’ll have you working on your store in a couple of hours and ready to launch in a couple of weeks. After launch, be first to market with new features and experiences. Bridging the gap between out-of-the-box simplicity and customizable frameworks that scale, Ultra Commerce offers both. World-leading brands trust us. We deliver stable high-performing solutions during the busiest times and support tens of billions of dollars thanks to our platform and comprehensive global support teams. Don’t sign any upfront contracts. With no initial commitment and a pay as you go model, we’re dedicated to your future online success. Ultra Commerce takes customers on a digital journey to help common performance challenges now while planning for online growth.

#### Who Is the Company Behind Ultra Commerce?

- **Seller:** [Ultra Commerce](https://www.g2.com/sellers/ultra-commerce)
- **Year Founded:** 2000
- **HQ Location:** Sydney , NSW
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d8975cc36103bb14c2ae25b875686132cfffd2872602e3b125b3a1d1a6a4b3c0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fultracommerce%2F&secure%5Burl_type%5D=linkedin_company_website)  
76 employees on LinkedIn®

- [&lsaquo; Prev‹ Prev](/categories/e-commerce-platforms?order=g2_score&page=35&source=post_page-----8b610d9662c7----------------------#product-list)
- [1](/categories/e-commerce-platforms?order=g2_score&source=post_page-----8b610d9662c7----------------------#product-list)
- [2](/categories/e-commerce-platforms?order=g2_score&page=2&source=post_page-----8b610d9662c7----------------------#product-list)
- …
- [32](/categories/e-commerce-platforms?order=g2_score&page=32&source=post_page-----8b610d9662c7----------------------#product-list)
- [33](/categories/e-commerce-platforms?order=g2_score&page=33&source=post_page-----8b610d9662c7----------------------#product-list)
- [34](/categories/e-commerce-platforms?order=g2_score&page=34&source=post_page-----8b610d9662c7----------------------#product-list)
- [35](/categories/e-commerce-platforms?order=g2_score&page=35&source=post_page-----8b610d9662c7----------------------#product-list)
- 36
- [37](/categories/e-commerce-platforms?order=g2_score&page=37&source=post_page-----8b610d9662c7----------------------#product-list)
- [38](/categories/e-commerce-platforms?order=g2_score&page=38&source=post_page-----8b610d9662c7----------------------#product-list)
- [Next &rsaquo;Next ›](/categories/e-commerce-platforms?order=g2_score&page=37&source=post_page-----8b610d9662c7----------------------#product-list)

Spotlight Categories

[Relational Databases](https://www.g2.com/categories/relational-databases)

[Virtual Data Room Software](https://www.g2.com/categories/virtual-data-room-vdr)

[Multi-Country Payroll Software](https://www.g2.com/categories/multi-country-payroll)

[Bot Platforms Software](https://www.g2.com/categories/bot-platforms)

[CPQ Software](https://www.g2.com/categories/cpq)

Similar Categories

- [Catalog Management](/categories/catalog-management)
- [E-Commerce Tools](/categories/e-commerce-tools)
- [E-commerce Fraud Protection](/categories/e-commerce-fraud-protection)
- [E-Merchandising](/categories/e-merchandising)
- [Multichannel Retail](/categories/multichannel-retail)

- [Review Management](/categories/review-management-software)
- [Subscription Management](/categories/subscription-management)
- [Age Verification](/categories/age-verification)
- [Brand Protection](/categories/brand-protection)
- [Conversational Commerce Platforms](/categories/conversational-commerce-platforms)

- [Drop Shipping](/categories/drop-shipping)
- [E-Commerce Analytics](/categories/e-commerce-analytics)
- [E-Commerce Personalization](/categories/e-commerce-personalization)
- [E-Commerce Search](/categories/e-commerce-search)
- [Live Commerce](/categories/live-commerce)

[Browse E-Commerce Platforms Themes](/categories/e-commerce-platforms/themes)

 ![Subhransu Sahu](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Subhransu Sahu")
SS

Researched and written by [Subhransu Sahu](https://research.g2.com/insights/author/subhransu-sahu)

Updated June 9, 2025

This page was last updated on June 9th, 2025

An e-commerce platform is a comprehensive software that allows companies to manage all operations related to online sales of products or services. E-commerce platforms create a centralized, digital hub for product and customer data, allowing e-commerce businesses to manage product information, personalize store content and layout, and process online transactions and payments. While most e-commerce platforms are designed for B2C sales, some vendors provide versions for B2B. Traditional e-commerce platforms focus on managing sales of physical products, but more and more solutions are providing features for digital products that are sold as a subscription model. This type of software can be used by all employees of an online commerce company but is most beneficial for sales, product management, and marketing.

The [best e-commerce platforms](https://learn.g2.com/best-ecommerce-platforms) unify, scale, and maintain core business processes like the front-facing selling of products and services and the back-end functions of managing inventory and shipping. This type of software should not be confused with [shopping cart software](https://www.g2.com/categories/shopping-cart), which can only be used to create and manage online stores. E-commerce platforms generally integrate with [inventory management software](https://www.g2.com/categories/inventory-management) and [drop shipping software](https://www.g2.com/categories/drop-shipping). B2B e-commerce platforms integrate with [CRM software](https://www.g2.com/categories/crm), [ERP systems](https://www.g2.com/categories/erp-systems), and [supply chain & logistics software](https://www.g2.com/categories/supply-chain-logistics)

To qualify for inclusion in the E-commerce Platforms category, a product must:

- Help companies run their e-commerce business on a single, unified platform
- Manage e-commerce products and services, as well as product information
- Deliver standard options to create online stores that can be customized
- Include functionality for personalization to improve the customer experience
- Provide features for or integrate with drop shipping and inventory management software
- Track and manage customers, their order history, and online behavior
- Allow companies to choose between multiple payment options and gateways
- Support the headless commerce architecture and provide native mobile apps
- Offer security, or encryption of data and information, or both and comply with regulations
- Include features for e-commerce data management, integration, and search

Show More