# Best E-Commerce Platforms - Page 3

## How Many E-Commerce Platforms Products Does G2 Track?

**Total Products under this Category:** 566

### Category Stats (Jul 2026)

- **Average Rating:** 4.4/5 (↑0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Crystallize (+28.56%) - Among all products in this category, Crystallize recorded the largest rating increase compared to last month

_Last updated: July 23, 2026_

## How Does G2 Rank E-Commerce Platforms Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 24,000+ Authentic Reviews
- 566+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for E-Commerce Platforms
 ![G2 Grid® for E-Commerce Platforms plotting products by satisfaction and market presence](https://www.g2.com/categories/e-commerce-platforms/grids.png?focus%5B%5D=705&focus%5B%5D=18479&focus%5B%5D=320&focus%5B%5D=605&focus%5B%5D=1331985&focus%5B%5D=4443&focus%5B%5D=27886&focus%5B%5D=706)

Highlighted products: Shopify, Shopify Plus, Salesforce B2C Commerce, Salesforce B2B Commerce, Wix Studio, WooCommerce, Adobe Commerce (formerly Magento Commerce), and BigCommerce.

Underlying data: [Grid® JSON](https://www.g2.com/categories/e-commerce-platforms/grids.json?focus%5B%5D=shopify&focus%5B%5D=shopify-plus&focus%5B%5D=salesforce-b2c-commerce&focus%5B%5D=salesforce-b2b-commerce&focus%5B%5D=wix-studio&focus%5B%5D=woocommerce&focus%5B%5D=adobe-commerce-formerly-magento-commerce&focus%5B%5D=bigcommerce)

**Sponsored**

### SAP Commerce Cloud

The SAP Commerce solutions delivers feature rich digital commerce capabilities built on a modern cloud native platform that will enable businesses to innovate quickly and deliver the perfect fit digital commerce solution for your business. SAP Commerce has the broadest and varying customer base with over 3500 customers, representing 20 industries across 100 countries. Customers trust our solution for its ability to scale and perform, customers has transacted over 570B+ dollars of gross merchandising value representing over 120M+ orders on our ecommerce platform.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=34&secure%5Bchosen_at%5D=2026-07-31T16%3A59%3A06Z&secure%5Bdisplayable_resource_id%5D=34&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=34&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=785&secure%5Bresource_id%5D=34&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fe-commerce-platforms%3Famp%253Bpage%3D3%26page%3D3&secure%5Btoken%5D=9f026583bab26d855371100840a9aebe42baec2e1aca27375b2dac185bfee617&secure%5Burl%5D=https%3A%2F%2Fwww.sap.com%2Fdocuments%2F2023%2F06%2Fe4554804-787e-0010-bca6-c68f7e60039b.rc.html%3Fcampaigncode%3DCRM-YD25-CEX-407333%26source%3DCOMMERCE-click-campaign-G2&secure%5Burl_type%5D=custom_url)

### [VTEX Commerce Platform](https://www.g2.com/products/vtex-commerce-platform/reviews)

VTEX (NYSE: VTEX) is the enterprise digital commerce platform that helps global brands, retailers, and manufacturers sell more, operate more efficiently, and scale without limits. VTEX combines powerful commerce, order management, and marketplace capabilities in a single platform with the flexibility to customize and compose solutions to meet unique business needs. With a composable and complete platform, VTEX empowers businesses to launch faster, reduce total cost of ownership, and deliver seamless customer experiences for B2C, B2B, Channel Management, and Marketplace business models. Trusted by leading brands like Briggs & Stratton, Carrefour, Whirlpool, Motorola, and Sony, VTEX powers commerce for customers in 40+ countries and is built to handle high complexity and global scale. Why VTEX - Unified platform: Commerce, marketplace, and OMS in one solution - Fast time-to-market: Pre-built capabilities and low-code extensibility - Scalable & reliable: Cloud-native and enterprise-ready - Global reach: Proven in complex, multi-country deployments In 2025, VTEX was rated a Customers' Choice in Gartner's Voice of the Customer for Digital Commerce report and named a Leader by IDC in their MarketScape, Worldwide B2C Digital Commerce Platforms vendor assessment. Visit www.vtex.com to learn more.

**Average Rating:** 4.5/5.0

**Total Reviews:** 29

#### How Do G2 Users Rate VTEX Commerce Platform?

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 8.9/10)
- **Extensibility:** 8.1/10 (Category avg: 8.4/10)
- **Customization:** 7.9/10 (Category avg: 8.4/10)
- **Data Orchestration:** 7.7/10 (Category avg: 8.4/10)

#### Who Is the Company Behind VTEX Commerce Platform?

- **Seller:** [VTEX](https://www.g2.com/sellers/vtex)
- **Year Founded:** 2000
- **HQ Location:** London, London
- **Twitter:** @vtexonline  
3,186 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3ab2a4a74ad742d512a17cd2b6bf2e163cbc7f647a41e5ff35b49d1991cc5300&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F150031%2F&secure%5Burl_type%5D=linkedin_company_website)  
2,438 employees on LinkedIn®
- **Ownership:** NYSE: VTEX

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Retail
- **Company Size:** 54% Small, 35% Medium

#### What Do G2 Reviewers Say About VTEX Commerce Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of the VTEX Commerce Platform, simplifying multi-channel management and boosting customer experience.
- Users value the **efficient customer support** of the VTEX Commerce Platform, enhancing their overall experience and operations.
- Users appreciate the **easy integration** of VTEX Commerce Platform, enhancing multi-channel management and customer experience efficiency.
- Users find the VTEX Commerce Platform to be an **effortless and easy setup** for both owners and companies.

##### Cons

- Users find the **complex implementation** of VTEX Commerce Platform challenging, especially for smaller businesses needing technical skills.
- Users find the **expensive pricing and complex setup** of VTEX Commerce Platform challenging for smaller businesses.
- Users experience **integration issues** with payment methods, leading to difficulties for institutions using the VTEX platform.
- Users find the **pricing and setup complex** , particularly affecting smaller businesses and requiring technical skills for advanced features.

#### What Are Recent G2 Reviews of VTEX Commerce Platform?

**["Smooth Multichannel Administration That Optimises Operations and Customer Experience"](https://www.g2.com/survey_responses/vtex-commerce-platform-review-12349051)**

**Rating:** 4.5/5.0 stars

_— Verified User in Retail_

[Read full review](https://www.g2.com/survey_responses/vtex-commerce-platform-review-12349051)

**["Power enterprise and headless architecture for complex and scalable ecommerce"](https://www.g2.com/survey_responses/vtex-commerce-platform-review-12742132)**

**Rating:** 4.5/5.0 stars

_— Raúl S._

[Read full review](https://www.g2.com/survey_responses/vtex-commerce-platform-review-12742132)

#### What Are G2 Users Discussing About VTEX Commerce Platform?

- [What does VTEX do?](https://www.g2.com/discussions/vtex-commerce-platform-what-does-vtex-do)
- [What does VTEX do?](https://www.g2.com/discussions/what-does-vtex-do)
- [What is a commerce platform?](https://www.g2.com/discussions/vtex-commerce-platform-what-is-a-commerce-platform)
- [What is a commerce platform?](https://www.g2.com/discussions/what-is-a-commerce-platform)
- [What is VTEX solutions?](https://www.g2.com/discussions/vtex-commerce-platform-what-is-vtex-solutions)

### [SureCart](https://www.g2.com/products/surecart/reviews)

SureCart is a powerful eCommerce and checkout plugin for WordPress. It enables creators, entrepreneurs and businesses to sell not only physical goods but also digital products and subscriptions with ease. Unlike traditional WordPress eCommerce plugins, SureCart leverages a headless architecture - combining the flexibility of WordPress with the performance and security of a cloud-based checkout engine. With an intuitive no-code interface, SureCart empowers users to launch their eCommerce store, create custom checkout forms, manage recurring subscriptions, automate workflows, and optimize conversions - all from within the WordPress dashboard. Whether you're setting an online shop, selling a single eBook, launching an online course, or scaling a subscription service, SureCart provides everything you need to succeed.

**Average Rating:** 4.7/5.0

**Total Reviews:** 38

#### How Do G2 Users Rate SureCart?

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 8.9/10)

#### Who Is the Company Behind SureCart?

- **Seller:** [SureCart](https://www.g2.com/sellers/surecart)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2211c7e1dc5fe4c541e9abaaebf54cd115e31415b7b3479f58b89014dceef142&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsurecart%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Design, Marketing and Advertising
- **Company Size:** 97% Small, 3% Medium

#### What Do G2 Reviewers Say About SureCart?

_AI-generated summary from verified user reviews_

##### Pros

- Users find SureCart's **ease of use** remarkable, allowing quick setup and seamless integration without unnecessary complexities.
- Users rave about the **excellent customer support** offered by SureCart, ensuring prompt and knowledgeable assistance.
- Users love the **easy setup** of SureCart, allowing quick store launches without complex configurations or additional costs.
- Users appreciate the **speed, efficiency, and rich features** of SureCart, enhancing their e-commerce experience in WordPress.
- Users appreciate the **easy integrations** of SureCart, allowing seamless connections with various apps and tools.

##### Cons

- Users note **missing features** in SureCart, particularly with product variations and the basic affiliate module limiting advanced use.
- Users note **limitations in product management and basic affiliate features** , which hinder their overall experience with SureCart.
- Users experience **integration issues** , with a need for better third-party support and payment gateway options for smoother operations.
- Users face **payment issues** due to limited gateway options and lack of support for local payment methods.
- Users face **access limitations** with unsupported payment gateways and variant restrictions that hinder product diversity.

#### What Are Recent G2 Reviews of SureCart?

**["Game-changing way to sell subscriptions and licenses"](https://www.g2.com/survey_responses/surecart-review-11674296)**

**Rating:** 5.0/5.0 stars

_— Taimur A._

[Read full review](https://www.g2.com/survey_responses/surecart-review-11674296)

**["SureCart is Awesome For My Sites and My Clients!"](https://www.g2.com/survey_responses/surecart-review-11556770)**

**Rating:** 5.0/5.0 stars

_— Natasha N._

[Read full review](https://www.g2.com/survey_responses/surecart-review-11556770)

### [Shopware](https://www.g2.com/products/shopware/reviews)

Shopware is the open commerce platform for the agentic era. It gives global B2C and B2B organizations the infrastructure to grow while retaining control of their data, business logic, and customer experience. Built on open-source technology and an API-first architecture, Shopware combines ready-to-use commerce capabilities with the freedom to customize, extend, and deploy as SaaS, PaaS, or self-hosted. Businesses can manage complex commerce models, connect their preferred technology, automate workflows, and create differentiated experiences for human and agentic buyers, without being locked into a rigid platform model. Shopware connects a scalable commerce core with intelligent capabilities that help merchants grow their way, automate the work, and elevate the experience. More than 55,000 businesses use Shopware worldwide, supported by a global partner ecosystem and 3,100+ extensions. The platform is recognized by Gartner, Forrester, IDC, and Paradigm B2B and is backed by GDPR compliance, SOC 2 certification, open product development, and a public roadmap.

**Average Rating:** 4.2/5.0

**Total Reviews:** 195

#### How Do G2 Users Rate Shopware?

- **Has the product been a good partner in doing business?:** 7.8/10 (Category avg: 8.9/10)
- **Extensibility:** 8.0/10 (Category avg: 8.4/10)
- **Customization:** 7.9/10 (Category avg: 8.4/10)
- **Data Orchestration:** 7.2/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Shopware?

- **Seller:** [Shopware](https://www.g2.com/sellers/shopware)
- **Company Website:** www.shopware.com
- **Year Founded:** 2000
- **HQ Location:** Schöppingen
- **Twitter:** @shopware  
6,237 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ab32ac1d2d41e1dd77cd734ae6dc57469dde43e8ddb96893f378d8bc5584914b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fshopware-ag%2F&secure%5Burl_type%5D=linkedin_company_website)  
426 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO
- **Top Industries:** Retail, Consumer Goods
- **Company Size:** 66% Small, 29% Medium

#### What Do G2 Reviewers Say About Shopware?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **extensive customizability** of Shopware, enjoying its flexibility and ease of integration for their needs.
- Users appreciate the **ease of use** with Shopware, benefiting from its simple UI and customization features.
- Users praise Shopware for its **exceptional customer support** and **intuitive, adaptable features** enhancing online store management.
- Users value the **easy customization** capabilities of Shopware, enhancing their experience with seamless integration and personalization.
- Users value the **easy integration** features of Shopware, enhancing efficiency and streamlining online store management.

##### Cons

- Users find Shopware **expensive** due to additional costs for plugins and complex features needed for effective use.
- Users often face **update issues** that can cause incompatibilities and require extensive adjustments, complicating the experience.
- Users find the **complex setup** of Shopware challenging, often needing developer help for advanced features and integrations.
- Users find the **learning curve steep** due to complex setups and reliance on developer resources for advanced features.
- Users find the **slow performance** of Shopware frustrating, especially when working with large datasets and after cleaning devices.

#### What Are Recent G2 Reviews of Shopware?

**["We have developed into a large company and market leader in our industry with Shopware."](https://www.g2.com/survey_responses/shopware-review-11910259)**

**Rating:** 5.0/5.0 stars

_— Nicola N._

[Read full review](https://www.g2.com/survey_responses/shopware-review-11910259)

**["Shopware Simplifies E-Commerce with Extensive Features"](https://www.g2.com/survey_responses/shopware-review-12304437)**

**Rating:** 5.0/5.0 stars

_— Rahul ._

[Read full review](https://www.g2.com/survey_responses/shopware-review-12304437)

#### What Are G2 Users Discussing About Shopware?

- [Is Shopware good?](https://www.g2.com/discussions/is-shopware-good) - 2 comments
- [Why choose Shopware?](https://www.g2.com/discussions/shopware-why-choose-shopware)
- [Why choose Shopware?](https://www.g2.com/discussions/why-choose-shopware) - 1 comment
- [What is Shopware built on?](https://www.g2.com/discussions/shopware-what-is-shopware-built-on) - 1 comment
- [What is Shopware built on?](https://www.g2.com/discussions/what-is-shopware-built-on) - 2 comments

### [Goflow](https://www.g2.com/products/goflow/reviews)

Goflow is a multichannel operating system (MCOS) for serious sellers that need one system to manage orders, inventory, listings, purchasing, shipping, warehouse workflows, and reporting across marketplaces, retail channels, and ecommerce storefronts. As sellers grow, operations become harder to control. Orders come from more channels. Inventory moves across more warehouses. Listings need to stay accurate across marketplaces. Purchasing teams need better replenishment visibility. Warehouse teams need faster fulfillment workflows. Leadership needs clear reporting across the business. Goflow brings these workflows together in one operating system for commerce, helping sellers streamline complexity, reduce manual work, and scale with greater clarity, speed, and control. With Goflow, teams can centralize multichannel order management, synchronize inventory, manage product listings, streamline shipping and fulfillment, support purchasing and replenishment workflows, and track operational performance from one platform. Goflow is built for ecommerce sellers managing high order volume, multiple sales channels, complex fulfillment operations, and growing teams. It supports sellers that have moved beyond basic marketplace tools and need a more unified way to run their business. Sellers use Goflow to reduce disconnected systems, limit manual updates, improve inventory accuracy, reduce overselling risk, speed up fulfillment, and give teams a shared source of truth across commerce operations. Goflow is used for multichannel order management, ecommerce inventory management, marketplace operations, listing management, warehouse fulfillment, shipping workflows, purchasing, replenishment, and operational reporting. Core capabilities include multichannel order management, inventory management, marketplace and listing management, warehouse workflows, shipping, purchasing, replenishment, reporting, and operational visibility. Goflow helps operations, warehouse, purchasing, ecommerce, and leadership teams work from the same system instead of relying on disconnected tools, spreadsheets, and manual handoffs. For serious sellers, operations are not a back-office detail. They are the engine of growth. Goflow gives teams the structure to manage complexity, the visibility to make better decisions, and the control to scale with confidence.

**Average Rating:** 4.8/5.0

**Total Reviews:** 104

#### How Do G2 Users Rate Goflow?

- **Has the product been a good partner in doing business?:** 9.9/10 (Category avg: 8.9/10)
- **Extensibility:** 9.2/10 (Category avg: 8.4/10)
- **Customization:** 8.8/10 (Category avg: 8.4/10)
- **Data Orchestration:** 8.9/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Goflow?

- **Seller:** [Goflow](https://www.g2.com/sellers/goflow)
- **Year Founded:** 2011
- **HQ Location:** Jersey City, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7db156e9460cf53b696299cfbdecd03099544e0c5407f6913915003c5f7bd6f1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgoflow-app-llc%2Fabout&secure%5Burl_type%5D=linkedin_company_website)  
28 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Manager, CEO
- **Top Industries:** Retail, Consumer Goods
- **Company Size:** 72% Small, 18% Medium

#### What Do G2 Reviewers Say About Goflow?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of Goflow, finding it intuitive and efficient for their e-commerce needs.
- Users value the **easy integration** with multiple platforms and appreciate the user-friendly interface of Goflow.
- Users appreciate the **easy integrations** with Goflow, simplifying connections across multiple platforms effortlessly.
- Users love the **user-friendly interface** of Goflow, appreciating its simplicity and streamlined operations for multichannel selling.
- Users value the **responsive and dedicated customer support** of Goflow, enhancing their experience significantly.

##### Cons

- Users note the **missing features** in Goflow, wishing for quicker updates to enhance the overall solution.
- Users note the **inconvenient API requirements** and limited navigation, impacting usability and integration fluidity.
- Users find the **inventory stock report limitations** frustrating, needing longer historical data and more user-friendly ID references.
- Users face **poor customer support** due to delayed response times and difficulty in reaching representatives via phone.
- Users face **access issues** with Goflow, struggling to find items and unable to open products in new tabs.

#### What Are Recent G2 Reviews of Goflow?

**["Easy to use and packed full of options!!"](https://www.g2.com/survey_responses/goflow-review-10515371)**

**Rating:** 5.0/5.0 stars

_— Jeffrey N._

[Read full review](https://www.g2.com/survey_responses/goflow-review-10515371)

**["Target integration a breeze!"](https://www.g2.com/survey_responses/goflow-review-10526827)**

**Rating:** 5.0/5.0 stars

_— Mendy E._

[Read full review](https://www.g2.com/survey_responses/goflow-review-10526827)

### [Selldone](https://www.g2.com/products/selldone/reviews)

Selldone, a pioneering force in the e-commerce platform landscape, is headquartered in a vibrant tech hub, reflecting its innovative ethos. Established with a mission to streamline online business operations, Selldone has rapidly expanded its reach and impact. The company, characterized by a dedicated team of experts and a rich history in e-commerce innovation, has positioned itself as a key player for businesses looking to thrive in the digital marketplace. Selldone stands out with its revolutionary "no-plugin" approach, designed to simplify and enhance the e-commerce experience. This platform offers an all-encompassing solution that eliminates the need for multiple plugins and apps, allowing users to build and manage their online stores effortlessly. Key features include advanced inventory management, seamless integration with various payment gateways, and robust analytics tools. The platform's user-friendly, no-code interface enables businesses of all sizes to create professional, high-functioning e-commerce sites without technical expertise. The primary value of Selldone lies in its support for fast-growing companies and its scalability to handle large volumes of transactions. It's an ideal solution for businesses seeking to expand rapidly without compromising on efficiency or customer experience. Selldone's enterprise-grade system is engineered to handle millions of orders, providing a reliable foundation for businesses at scale. By automating workflows and integrating essential e-commerce functionalities into a single platform, Selldone empowers businesses to focus on growth and customer engagement, ensuring a smooth, scalable path to e-commerce success.

**Average Rating:** 4.8/5.0

**Total Reviews:** 77

#### How Do G2 Users Rate Selldone?

- **Has the product been a good partner in doing business?:** 9.9/10 (Category avg: 8.9/10)
- **Extensibility:** 8.7/10 (Category avg: 8.4/10)
- **Customization:** 8.7/10 (Category avg: 8.4/10)
- **Data Orchestration:** 8.9/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Selldone?

- **Seller:** [Selldone](https://www.g2.com/sellers/selldone)
- **Year Founded:** 2018
- **HQ Location:** Copenhagen, DK
- **Twitter:** @SelldoneInc  
356 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b4c2b6327f571bdb57ef6c833c7d41040b90d54f74a300e497b7e3af4ea9f7d8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fselldone%2F&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Founder
- **Top Industries:** Marketing and Advertising, Apparel & Fashion
- **Company Size:** 89% Small, 4% Medium

#### What Do G2 Reviewers Say About Selldone?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **user-friendly features** of Selldone, which streamline e-commerce processes and enhance efficiency.
- Users appreciate the **ease of use** of Selldone, streamlining store management without needing technical skills.
- Users praise the **excellent customer support** from Selldone, noting their commitment to resolving issues effectively.
- Users appreciate Selldone's **seamless integrations** , enhancing e-commerce tasks while ensuring a streamlined and efficient experience.
- Users appreciate Selldone for its **all-in-one solutions** , combining essential e-commerce features in a user-friendly platform.

##### Cons

- Users feel frustrated with the **limited customization** options in Selldone, particularly regarding templates and user interface flexibility.
- Users note a **difficult learning curve** with Selldone, especially for those new to e-commerce and advanced customizations.
- Users find the **lack of customization** in Selldone limits advanced design control and requires learning complex systems.
- Users find Selldone's **limited features** inadequate, citing issues with templates, customization, and functionality like media management.
- Users find the **limited templates** inadequate for their marketing needs, highlighting a need for more options.

#### What Are Recent G2 Reviews of Selldone?

**["From shelf-ware to the core of my business — thanks to the AI integration"](https://www.g2.com/survey_responses/selldone-review-12947945)**

**Rating:** 5.0/5.0 stars

_— Tim E._

[Read full review](https://www.g2.com/survey_responses/selldone-review-12947945)

**["All-in-One E-Commerce OS: Lower TCO and Faster Advanced Deployments"](https://www.g2.com/survey_responses/selldone-review-13077070)**

**Rating:** 4.0/5.0 stars

_— Karol M._

[Read full review](https://www.g2.com/survey_responses/selldone-review-13077070)

#### What Are G2 Users Discussing About Selldone?

- [What is Selldone used for?](https://www.g2.com/discussions/what-is-selldone-used-for) - 1 comment

### [Elastic Suite](https://www.g2.com/products/elastic-suite/reviews)

Elastic Suite is a leading B2B ecommerce platform that empowers brands to digitally transform their wholesale buying experience. Designed for enterprise scalability, Elastic Suite provides a centralized, cloud-based solution that replaces traditional sales tools and paper-based catalogs with a fully digital, data-driven approach to product merchandising, order management, and retailer collaboration. With Elastic Suite, brands create interactive digital product catalogs and custom line planning experiences that allow retail buyers and sales teams to visualize assortments, plan purchases, and place orders seamlessly in one platform. Key capabilities include: • Real-time inventory visibility and personalized pricing • Interactive, shoppable digital catalogs and custom line sheets • Centralized order management and easy order placement • B2B sales enablement tools for strategic planning and seasonal buys • Intuitive UX for both sales teams and retail buyers The platform integrates directly with existing ERP, PIM, and CRM systems, ensuring clean data synchronization and eliminating manual order entry and spreadsheet dependency. With advanced B2B analytics, Elastic Suite delivers actionable insights into: • Sales performance and customer buying behavior • Product demand trends to improve forecasting • Inventory optimization and sell-through analysis • Assortment planning across sales channels Global brands trust Elastic Suite in the outdoor, apparel, footwear, sporting goods, and consumer goods industries. It enables sales teams to enhance productivity, reduce operational friction, and build more profitable relationships with their retail partners. Additional benefits include: • Consistent brand presentation across global markets • Automated workflows that reduce order errors and manual touch points • Buyer-facing tools that showcase curated assortments and purchase history • Multi-language and multi-currency support for international teams • Cloud-based infrastructure with fast on-boarding and minimal IT burden Elastic Suite also supports sustainability goals by eliminating printed catalogs and streamlining logistics operations. By modernizing the wholesale channel with a flexible interface and powerful back-end integration, Elastic Suite helps brands scale efficiently, drive revenue growth, and deliver a superior B2B commerce experience.

**Average Rating:** 4.7/5.0

**Total Reviews:** 39

#### How Do G2 Users Rate Elastic Suite?

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 8.9/10)
- **Extensibility:** 7.4/10 (Category avg: 8.4/10)
- **Data Orchestration:** 6.9/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Elastic Suite?

- **Seller:** [Elastic Suite](https://www.g2.com/sellers/elastic-suite)
- **Year Founded:** 2000
- **HQ Location:** Denver, Colorado, United States
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6e8ff6489ed612690fae1da0e7d62fb5880d5d9b45954ac4961b99e3c3b76428&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Felasticsuite&secure%5Burl_type%5D=linkedin_company_website)  
68 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Apparel & Fashion, Retail
- **Company Size:** 49% Small, 49% Medium

#### What Do G2 Reviewers Say About Elastic Suite?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **user-friendly interface** of Elastic Suite, praising its customization and supportive customer service team.
- Users praise the **helpful customer service** of Elastic Suite, enhancing their ordering and browsing experience.
- Users value the **helpful customer support** from Elastic Suite, enhancing their overall experience with the platform.
- Users find Elastic Suite an **easy-to-use B2B platform** that enhances order processing and account management effectively.
- Users praise the **user-friendly interface** of Elastic Suite, enhancing order placement and catalog management efficiency.

##### Cons

- Users face **data management issues** that can delay updates and complicate sales program setup in Elastic Suite.
- Users face **integration issues** with Elastic Suite, often requiring external support and causing confusion in processes.
- Users find the **inefficient search** feature of Elastic Suite frustrating, affecting the overall usability and experience.
- Users wish for increased **customization options** to better tailor the Elastic Suite to their specific needs.
- Users find the **interface not user-friendly** , complicating tasks like setting up sales programs and managing inventory.

#### What Are Recent G2 Reviews of Elastic Suite?

**["Best B2B Platform with Outstanding Whiteboard and Order Tracking"](https://www.g2.com/survey_responses/elastic-suite-review-12072337)**

**Rating:** 5.0/5.0 stars

_— Sara G._

[Read full review](https://www.g2.com/survey_responses/elastic-suite-review-12072337)

**["Intuitive, Quick and Easy"](https://www.g2.com/survey_responses/elastic-suite-review-12068302)**

**Rating:** 5.0/5.0 stars

_— Sara H._

[Read full review](https://www.g2.com/survey_responses/elastic-suite-review-12068302)

### [Sana Commerce Cloud](https://www.g2.com/products/sana-commerce-cloud/reviews)

Sana Commerce Cloud is a B2B e-commerce platform purpose-built for manufacturing, where a simple web store can't handle customer-specific pricing, complex catalogs, and negotiated terms. It makes every digital buying journey as trusted and guided as a conversation with a seller's best sales rep: each buyer sees their own price, their own stock, and their own catalog — always accurate — and can order with confidence without picking up the phone. For sellers, the platform removes the manual work that grows with order complexity. Quotes, orders, and updates process automatically instead of being re-keyed, corrected, or chased, freeing teams to serve customers rather than fix transactions. Guided analytics then turn ERP, webstore, and behavioral data into clear next actions, surfacing reorder opportunities and growth patterns so teams act decisively. What makes this possible is architecture, not add-ons: Sana Commerce Cloud runs natively on the same data the business already runs on: the ERP, either SAP or Microsoft Dynamics, rather than a synced copy. Because commerce and the ERP share one source of truth, what buyers see online is always the reality of the business: real-time pricing, availability, and order status they can rely on. Common use cases 1. Move phone and email orders online — give manufacturing buyers a self-service channel where their negotiated price, stock, and catalog match exactly what was agreed offline. 2. Eliminate manual order intervention — let quotes and orders flow into the ERP automatically, without re-keying or corrections, even as order complexity grows. 3. Close the trust gap at high-intent moments — show each buyer accurate, real-time pricing and availability so they stop leaving digital to confirm by phone. 4. Make reordering effortless — capture the most predictable revenue in B2B with fast, accurate repeat purchasing. 5. Sell complex products online — handle customer-specific pricing and catalogs, product variants, bills of materials, RFQs, and approval workflows. 6. Turn commerce data into growth — combine ERP, webstore, and behavioral data to surface reorder opportunities, content gaps, and next best actions. 7. Scale global commerce — run multiple regions, warehouses, and languages from one ERP-connected platform.

**Average Rating:** 4.4/5.0

**Total Reviews:** 123

#### How Do G2 Users Rate Sana Commerce Cloud?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.9/10)
- **Extensibility:** 9.7/10 (Category avg: 8.4/10)
- **Customization:** 9.4/10 (Category avg: 8.4/10)
- **Data Orchestration:** 9.5/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Sana Commerce Cloud?

- **Seller:** [Sana Commerce](https://www.g2.com/sellers/sana-commerce)
- **Year Founded:** 2008
- **HQ Location:** Rotterdam, Netherlands
- **Twitter:** @sanacommerce  
1,926 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fa4328f6152fa6d61d5e43c4cf9850a38cba322b82e26e0c3c8312237b49204a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F235824%2F&secure%5Burl_type%5D=linkedin_company_website)  
398 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Software Engineer
- **Top Industries:** Computer Software, Wholesale
- **Company Size:** 48% Medium, 46% Small

#### What Do G2 Reviewers Say About Sana Commerce Cloud?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **intuitive and customizable interface** of Sana Commerce Cloud, enhancing their e-commerce strategies effortlessly.
- Users love the **countless integrations** of Sana Commerce Cloud, enhancing their e-commerce experience efficiently and effectively.
- Users value the **dynamic e-commerce services** of Sana Commerce Cloud, ensuring effective distribution and simplified online buying.
- Users value the **access flexibility** of Sana Commerce Cloud, enabling hassle-free ordering and real-time updates from anywhere.
- Users value the **accuracy** of product information and analytics in Sana Commerce Cloud, enhancing decision-making and strategies.

##### Cons

- Users find Sana Commerce Cloud **quite expensive** , citing complicated pricing structures that make budgeting a challenge.
- Users find the **search functionality inefficient** , complicating the process of locating images among many items.
- Users face **integration issues** that hinder frontend flexibility and complicate UX experimentation, slowing down iteration processes.
- Users experience **limited frontend and UX flexibility** due to ERP constraints, affecting customization and marketing efforts.
- Users note **missing features** such as SEO and image optimization, but await improvements in upcoming updates.

#### What Are Recent G2 Reviews of Sana Commerce Cloud?

**["Sana Ecommerce Flexible and Easy"](https://www.g2.com/survey_responses/sana-commerce-cloud-review-4352077)**

**Rating:** 5.0/5.0 stars

_— Nathan A._

[Read full review](https://www.g2.com/survey_responses/sana-commerce-cloud-review-4352077)

**["Simple to set up and use!"](https://www.g2.com/survey_responses/sana-commerce-cloud-review-4640484)**

**Rating:** 5.0/5.0 stars

_— Nicola M._

[Read full review](https://www.g2.com/survey_responses/sana-commerce-cloud-review-4640484)

#### What Are G2 Users Discussing About Sana Commerce Cloud?

- [What is Sana Commerce Cloud used for?](https://www.g2.com/discussions/what-is-sana-commerce-cloud-used-for)
- [What does Sana Commerce do?](https://www.g2.com/discussions/what-does-sana-commerce-do) - 1 comment
- [What is an e-commerce transaction?](https://www.g2.com/discussions/what-is-an-e-commerce-transaction)
- [What is SAP Sana?](https://www.g2.com/discussions/what-is-sap-sana)
- [What is Sana Software?](https://www.g2.com/discussions/what-is-sana-software) - 1 comment

### [BetterCommerce](https://www.g2.com/products/bettercommerce/reviews)

We offer Headless Commerce solutions to Retailers and D2C Brands. Our suite of Headless commerce APIs & Applications enables rapid change to consumer demands at scale. We offer affordable, easy to use and flexible solutions that work with your existing technology investments and solve your specific problems. This helps our clients to remove technical headaches and regain focus on their core business rather than complex technical integrations.

**Average Rating:** 4.8/5.0

**Total Reviews:** 15

#### How Do G2 Users Rate BetterCommerce?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.9/10)
- **Extensibility:** 6.7/10 (Category avg: 8.4/10)
- **Customization:** 8.3/10 (Category avg: 8.4/10)
- **Data Orchestration:** 10.0/10 (Category avg: 8.4/10)

#### Who Is the Company Behind BetterCommerce?

- **Seller:** [BetterCommerce](https://www.g2.com/sellers/bettercommerce)
- **Year Founded:** 2015
- **HQ Location:** London, England
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e5f0971a2ae4cf61f81d2e3ba362774d1a77e7824c7fd5d631e1f5fa389d791f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F15074021%2F&secure%5Burl_type%5D=linkedin_company_website)  
17 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Apparel & Fashion, Retail
- **Company Size:** 60% Small, 33% Medium

#### What Do G2 Reviewers Say About BetterCommerce?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **ease of use and integration** of BetterCommerce, enhancing their eCommerce experience significantly.
- Users value the **access flexibility** of BetterCommerce, seamlessly integrating with various backend systems for enhanced usability.
- Users value the **comprehensive B2B functionalities** of BetterCommerce, appreciating its ease of use and robust capabilities.
- Users appreciate the **comprehensive B2B functionalities** of BetterCommerce, enhancing their eCommerce experience and integration capabilities.
- Users value the **comprehensive B2B functionalities** of BetterCommerce, finding it easy to use and integrate.

##### Cons

- Users note the **missing CRM and Marketplace module** , but some B2B suppliers may not require them.

#### What Are Recent G2 Reviews of BetterCommerce?

**["perfect headless commerce suite for fast growing D2C brands"](https://www.g2.com/survey_responses/bettercommerce-review-8300341)**

**Rating:** 4.5/5.0 stars

_— Verified User in Apparel & Fashion_

[Read full review](https://www.g2.com/survey_responses/bettercommerce-review-8300341)

**["BetterCommerce stands out for its comprehensive B2B eCommerce functionalities!"](https://www.g2.com/survey_responses/bettercommerce-review-10724612)**

**Rating:** 5.0/5.0 stars

_— Jason G._

[Read full review](https://www.g2.com/survey_responses/bettercommerce-review-10724612)

#### What Are G2 Users Discussing About BetterCommerce?

- [What is BetterCommerce used for?](https://www.g2.com/discussions/what-is-bettercommerce-used-for)

### [10Web](https://www.g2.com/products/10web/reviews)

10Web is a no-code, AI-powered website builder that creates, hosts, and scales WordPress sites from a single workspace. It merges a text-to-website generator, managed hosting, AI editing tools, and a developer-ready API. • AI Website Builder converts a short text brief into mobile-friendly, SEO-optimized informational or eCommerce sites in minutes. • On-page AI Co-Pilot and an Elementor-based drag-and-drop editor let users add sections, rewrite copy, generate images, and launch new pages. • Managed hosting provides server-side caching, free SSL, daily backups, and malware scans, all with 99.99% uptime. • Google Cloud hosting with an integrated global CDN, for fast, reliable delivery. • Ecommerce features include automatic WooCommerce setup, product catalog generation, and secure 10Web payments. • Agency-ready features: separate client dashboards, user management, isolated resources for each site, Google Cloud VPS hosting, and unlimited automatic migrations. Website Builder API is a white-label solution that embeds the same generation and hosting pipeline into third-party products through a RESTful interface. • A single API request containing a business brief returns a live, hosted WordPress site. • Additional endpoints handle domain mapping, content regeneration, WooCommerce activation, and performance metrics. • Interactive API documentation and Slack-based support make integration straightforward for developer teams.

**Average Rating:** 4.6/5.0

**Total Reviews:** 161

#### How Do G2 Users Rate 10Web?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.9/10)
- **Extensibility:** 10.0/10 (Category avg: 8.4/10)
- **Customization:** 10.0/10 (Category avg: 8.4/10)
- **Data Orchestration:** 10.0/10 (Category avg: 8.4/10)

#### Who Is the Company Behind 10Web?

- **Seller:** [TenWeb](https://www.g2.com/sellers/tenweb)
- **Year Founded:** 2017
- **HQ Location:** Newark, Delaware
- **Twitter:** @10Web\_io  
13,750 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=528ad681cf2fd54cfb68a059da97fd36c963953a67fdb578d42347e33dd6a7cd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F11386251%2F&secure%5Burl_type%5D=linkedin_company_website)  
79 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Owner
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 87% Small, 6% Medium

#### What Do G2 Reviewers Say About 10Web?

_AI-generated summary from verified user reviews_

##### Pros

- Users find 10Web's **ease of use** exceptional, making website creation simple and accessible for everyone.
- Users highlight the **exceptional customer support** of 10Web, greatly enhancing their website building experience.
- Users find 10Web to be incredibly **helpful** and user-friendly, simplifying website building for non-tech-savvy individuals.
- Users value the **easy setup** of 10Web, highlighting its user-friendly interface and efficient onboarding process.
- Users find 10Web to be **exceptionally user-friendly** , making website management simple even for those without technical skills.

##### Cons

- Users find the **high pricing** of 10Web concerning, especially for smaller websites with tight budgets.
- Users experience a **steep learning curve** due to inadequate instructions, impacting their ability to fully utilize the platform.
- Users experience **poor customer support** with slow response times, which can delay resolution of issues.
- Users report facing **technical issues** , including a lack of comprehensive instructions and unreliable support response times.
- Users find the **high pricing** of 10Web challenging, especially for budget-conscious individuals and small businesses.

#### What Are Recent G2 Reviews of 10Web?

**["AI-Powered WordPress Website Builder That Boosts Creativity"](https://www.g2.com/survey_responses/10web-review-12700629)**

**Rating:** 4.5/5.0 stars

_— Krishna G._

[Read full review](https://www.g2.com/survey_responses/10web-review-12700629)

**["Saved Me Tons of Time with Flexible Templates at a Low Price"](https://www.g2.com/survey_responses/10web-review-12792307)**

**Rating:** 4.0/5.0 stars

_— F&P GAMER ._

[Read full review](https://www.g2.com/survey_responses/10web-review-12792307)

#### What Are G2 Users Discussing About 10Web?

- [What is your primary use case for 10Web, and how has it impacted your website performance?](https://www.g2.com/discussions/what-is-your-primary-use-case-for-10web-and-how-has-it-impacted-your-website-performance) - 1 comment
- [What is 10Web used for?](https://www.g2.com/discussions/what-is-10web-used-for)

### [CommentSold](https://www.g2.com/products/commentsold/reviews)

CommentSold is the North American leader of live selling technology, with over 4,000 retailers, more than 150M items sold, and $3.5B+ in lifetime GMV. CommentSold’s technology continues to provide businesses of all sizes with best-in-class solutions for delivering engaging live video commerce experiences. With end-to-end solutions for point-of-sale systems, warehouse optimization, live selling, marketing automation, shopping apps, and webstores, CommentSold offers everything businesses need to thrive online.

**Average Rating:** 4.7/5.0

**Total Reviews:** 76

#### How Do G2 Users Rate CommentSold?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.9/10)
- **Extensibility:** 8.7/10 (Category avg: 8.4/10)
- **Customization:** 8.3/10 (Category avg: 8.4/10)
- **Data Orchestration:** 8.3/10 (Category avg: 8.4/10)

#### Who Is the Company Behind CommentSold?

- **Seller:** [CommentSold](https://www.g2.com/sellers/commentsold)
- **Year Founded:** 2017
- **HQ Location:** Huntsville, Alabama
- **Twitter:** @CommentSold  
195 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ec54ae8273d075e7638c55fa8184245b227c8253643d3b97c7d3435c0a7b46ab&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcommentsold%2Fabout&secure%5Burl_type%5D=linkedin_company_website)  
120 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, Business Owner
- **Top Industries:** Retail, Apparel & Fashion
- **Company Size:** 100% Small, 1% Large

#### What Are Recent G2 Reviews of CommentSold?

**["Fabulous Customer Service"](https://www.g2.com/survey_responses/commentsold-review-7514255)**

**Rating:** 5.0/5.0 stars

_— Cari K._

[Read full review](https://www.g2.com/survey_responses/commentsold-review-7514255)

**["Co-Owner"](https://www.g2.com/survey_responses/commentsold-review-7755456)**

**Rating:** 5.0/5.0 stars

_— Shane G._

[Read full review](https://www.g2.com/survey_responses/commentsold-review-7755456)

#### What Are G2 Users Discussing About CommentSold?

- [What is CommentSold used for?](https://www.g2.com/discussions/what-is-commentsold-used-for) - 1 comment
- [Who owns comment sold?](https://www.g2.com/discussions/who-owns-comment-sold)
- [Does CommentSold work with Shopify?](https://www.g2.com/discussions/does-commentsold-work-with-shopify) - 1 comment
- [How much is Comment sold a month?](https://www.g2.com/discussions/how-much-is-comment-sold-a-month) - 1 comment
- [What is CommentSold on Facebook?](https://www.g2.com/discussions/what-is-commentsold-on-facebook) - 2 comments

### [Turis](https://www.g2.com/products/turis/reviews)

Get a wholesale webshop that automates order handling so you can focus on your business. User-friendly storefront, Retailer management, Advanced price lists, and more than 4,000 integrations to automate and optimize your wholesale orders. Start optimizing today!

**Average Rating:** 4.8/5.0

**Total Reviews:** 41

#### How Do G2 Users Rate Turis?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.9/10)
- **Extensibility:** 8.0/10 (Category avg: 8.4/10)
- **Customization:** 8.1/10 (Category avg: 8.4/10)
- **Data Orchestration:** 8.0/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Turis?

- **Seller:** [Turis](https://www.g2.com/sellers/turis)
- **Year Founded:** 2018
- **HQ Location:** Copenhagen, DK
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ef7de5d777dfe3fdff49e53365cc0bec2b6fe90e6cbecec79f53c8d47c79eb74&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fturis%2F&secure%5Burl_type%5D=linkedin_company_website)  
22 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO
- **Top Industries:** Food & Beverages, Consumer Goods
- **Company Size:** 83% Small, 17% Medium

#### What Do G2 Reviewers Say About Turis?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **ease of use** of Turis, appreciating its intuitive design and outstanding customer support.
- Users praise the **outstanding customer support** of Turis, enhancing their experience with direct communication and responsiveness.
- Users praise the **exceptional customer service** of Turis, highlighting personalized support and prompt responses as invaluable.
- Users praise the **user-friendly design** of Turis, simplifying B2B operations and enhancing customer satisfaction effectively.
- Users appreciate the **quick setup** of Turis, making integration smooth and enhancing their order management experience.

##### Cons

- Users face **integration issues** with Turis, particularly with Shopify and Xero, despite positive support experiences.
- Users find the **limited customization** options frustrating, especially for specific needs and product management.
- Users find the **learning curve steep** for Turis, especially when setting up advanced features and accounts.
- Users often experience **confusion** due to Turis's overwhelming range of features, making navigation challenging.
- Users feel that **uploading multiple images efficiently** could improve their experience when handling large product assortments.

#### What Are Recent G2 Reviews of Turis?

**["Effortlessly Easy to Use"](https://www.g2.com/survey_responses/turis-review-12091864)**

**Rating:** 4.0/5.0 stars

_— Albin L._

[Read full review](https://www.g2.com/survey_responses/turis-review-12091864)

**["Turis Transformed Our Fresh Produce Distribution"](https://www.g2.com/survey_responses/turis-review-11413594)**

**Rating:** 5.0/5.0 stars

_— This is T._

[Read full review](https://www.g2.com/survey_responses/turis-review-11413594)

### [Magento Open Source](https://www.g2.com/products/magento-open-source/reviews)

Magento Open Source is a robust, PHP-based e-commerce platform that empowers businesses to create and manage online stores with flexibility and control. Initially developed by Varien Inc. and now maintained by Adobe Inc., it offers a comprehensive suite of tools for merchants to build customized digital storefronts. With its modular architecture, Magento Open Source supports extensive customization, allowing businesses to tailor their online presence to meet specific needs. The platform's scalability makes it suitable for a wide range of enterprises, from small startups to large multinational corporations. Key Features and Functionality: - Catalog Management: Supports various product types, including simple, configurable, grouped, bundled, and virtual products, enabling merchants to manage extensive inventories efficiently. - Promotions and Pricing: Offers advanced pricing rules and promotions, such as discounts, coupons, and special offers, to enhance customer engagement and boost sales. - Search Engine Optimization (SEO): Provides tools to optimize product pages and content for search engines, improving visibility and driving organic traffic. - Progressive Web Application (PWA) Support: Facilitates the development of PWAs, ensuring fast, responsive, and app-like experiences for users across various devices. - Extension Marketplace: Access to a vast marketplace of third-party extensions and templates allows for further customization and functionality enhancements. Primary Value and Solutions: Magento Open Source addresses the need for a flexible and scalable e-commerce solution that can adapt to the unique requirements of diverse businesses. By offering a customizable platform with a rich set of features, it enables merchants to create engaging and personalized shopping experiences for their customers. The open-source nature of Magento fosters a collaborative community, providing continuous improvements, security updates, and a wealth of resources for users. This ensures that businesses can maintain a competitive edge in the ever-evolving digital marketplace.

**Average Rating:** 4.0/5.0

**Total Reviews:** 235

#### How Do G2 Users Rate Magento Open Source?

- **Has the product been a good partner in doing business?:** 7.8/10 (Category avg: 8.9/10)
- **Extensibility:** 8.4/10 (Category avg: 8.4/10)
- **Customization:** 8.6/10 (Category avg: 8.4/10)
- **Data Orchestration:** 7.9/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Magento Open Source?

- **Seller:** [Adobe](https://www.g2.com/sellers/adobe)
- **Year Founded:** 1982
- **HQ Location:** San Jose, CA
- **Twitter:** @Adobe  
956,842 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4bd838466d461c6fe81e09c861e82adaaf56d5a567f856b855f9808677f90560&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1480%2F&secure%5Burl_type%5D=linkedin_company_website)  
42,087 employees on LinkedIn®
- **Ownership:** NASDAQ:ADBE

#### Who Uses This Product?

- **Who Uses This:** Web Developer, Owner
- **Top Industries:** Information Technology and Services, Retail
- **Company Size:** 65% Small, 28% Medium

#### What Do G2 Reviewers Say About Magento Open Source?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Magento Open Source, benefiting from its user-friendly interface and extensive features.
- Users appreciate the **high customizability** of Magento Open Source, enabling tailored solutions for their specific eCommerce needs.
- Users value the **high customizability** of Magento Open Source, appreciating its simplicity and robust base features for various applications.
- Users value the **flexibility and customizability** of Magento Open Source for creating tailored eCommerce solutions.
- Users value the **flexibility** of Magento Open Source, enabling personalized development and customization for their online stores.

##### Cons

- Users find the **steep learning curve** of Magento Open Source challenging, especially for those new to development.
- Users find **developer dependency** burdensome, requiring assistance for basic changes and handling maintenance issues during upgrades.
- Users express frustration over the **expensive maintenance costs** of Magento Open Source, impacting their business sustainability.
- Users often face **high complexity** , requiring significant effort and resources to effectively utilize Magento Open Source.
- Users find the **complex implementation** of Magento Open Source challenging and requiring significant developer support.

#### What Are Recent G2 Reviews of Magento Open Source?

**["Full Control for Multi-Market E-commerce"](https://www.g2.com/survey_responses/magento-open-source-review-12548140)**

**Rating:** 5.0/5.0 stars

_— Yelsy M A._

[Read full review](https://www.g2.com/survey_responses/magento-open-source-review-12548140)

**["Best Open-Source eCommerce Platform—Payments, Shipping, and Analytics Ready"](https://www.g2.com/survey_responses/magento-open-source-review-12727185)**

**Rating:** 5.0/5.0 stars

_— Danish A._

[Read full review](https://www.g2.com/survey_responses/magento-open-source-review-12727185)

#### What Are G2 Users Discussing About Magento Open Source?

- [What is Magento Open Source used for?](https://www.g2.com/discussions/what-is-magento-open-source-used-for) - 2 comments
- [What is the difference between Magento Open Source and Magento commerce?](https://www.g2.com/discussions/what-is-the-difference-between-magento-open-source-and-magento-commerce)
- [Is Magento open source free?](https://www.g2.com/discussions/is-magento-open-source-free) - 1 comment
- [How use Magento open source?](https://www.g2.com/discussions/how-use-magento-open-source)
- [What is Magento open source?](https://www.g2.com/discussions/what-is-magento-open-source)

### [Centra](https://www.g2.com/products/centra/reviews)

Centra is a headless, SaaS e-commerce platform for medium to enterprise-sized fashion and lifestyle brands running a Direct-to-Consumer and/or wholesale ecommerce business towards the global market. The Centra platform is built from a fashion and lifestyle brands perspective since day one, and is packed with smart and impactful features for brands within this segment – without compromizing on the flexibility expected from a headless e-commerce software. This approach makes it possible to build powerful and scalable ecommerce experiences, distributed across unlimited sales channels and markets – while maintaining a very low total cost of ownership.

**Average Rating:** 4.8/5.0

**Total Reviews:** 69

#### How Do G2 Users Rate Centra?

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 8.9/10)
- **Extensibility:** 8.8/10 (Category avg: 8.4/10)
- **Customization:** 8.5/10 (Category avg: 8.4/10)
- **Data Orchestration:** 8.5/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Centra?

- **Seller:** [Centra](https://www.g2.com/sellers/centra)
- **Year Founded:** 2016
- **HQ Location:** Stockholm, SE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ae10f1058a4cc28b99b5b53608f5310ee374d038239c3aba01b9a02bfca39539&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcentra-commerce&secure%5Burl_type%5D=linkedin_company_website)  
313 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Apparel & Fashion, Retail
- **Company Size:** 72% Small, 28% Medium

#### What Are Recent G2 Reviews of Centra?

**["Leading system to drive headless E-Com sites"](https://www.g2.com/survey_responses/centra-review-8767933)**

**Rating:** 5.0/5.0 stars

_— Marina L._

[Read full review](https://www.g2.com/survey_responses/centra-review-8767933)

**["Robust Sandbox"](https://www.g2.com/survey_responses/centra-review-8634047)**

**Rating:** 5.0/5.0 stars

_— Verified User in Sporting Goods_

[Read full review](https://www.g2.com/survey_responses/centra-review-8634047)

#### What Are G2 Users Discussing About Centra?

- [What is Centra used for?](https://www.g2.com/discussions/what-is-centra-used-for)

### [Shift4Shop](https://www.g2.com/products/shift4shop/reviews)

Shift4Shop is a feature-rich eCommerce platform serving thousands of businesses of all sizes in a wide range of industries across the globe. Offering an unmatched free eCommerce solution, the company provides everything an entrepreneur needs to start and grow their business. This turnkey eCommerce experience includes powerful tools to help businesses succeed — a robust website builder, product and order management, customer marketing tools, 24/7/365 technical support, and more. Customers can choose from dozens of professionally designed, industry-specific templates, all of which are mobile-friendly, SEO optimized, and highly customizable. Founded in 1997, Shift4Shop is an Inc. 5000 company, a Visa PCI Certified provider and a pioneer in modern eCommerce.

**Average Rating:** 3.9/5.0

**Total Reviews:** 37

#### How Do G2 Users Rate Shift4Shop?

- **Has the product been a good partner in doing business?:** 7.4/10 (Category avg: 8.9/10)
- **Extensibility:** 10.0/10 (Category avg: 8.4/10)
- **Customization:** 10.0/10 (Category avg: 8.4/10)
- **Data Orchestration:** 10.0/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Shift4Shop?

- **Seller:** [Shift4](https://www.g2.com/sellers/shift4-7215f5c3-556d-4243-9e79-393ef57309d2)
- **HQ Location:** Center Valley, Pennsylvania
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=275d999b97f3292026d04d1ce7e4fbc1d0e51fe5baf0117e5a6dca80c3e1716d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fshift4%2F&secure%5Burl_type%5D=linkedin_company_website)  
2,520 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner
- **Top Industries:** Retail
- **Company Size:** 72% Small, 18% Medium

#### What Do G2 Reviewers Say About Shift4Shop?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **transaction efficiency** of Shift4Shop, enjoying streamlined processes and enhanced fraud protection tools.
- Users appreciate the **ease of use** of Shift4Shop, enjoying seamless setup and integrated features for efficient management.
- Users love the **easy payments** feature of Shift4Shop, streamlining transactions effortlessly within a cohesive platform.
- Users value the **easy setup** of Shift4Shop, appreciating its intuitive design and seamless store creation process.
- Users love the **all-in-one platform** of Shift4Shop, appreciating seamless integration of features like payments and inventory.

##### Cons

- Users find **limited analytics** in Shift4Shop, hindering their ability to track important customer trends for marketing.
- Users struggle with **connectivity issues** when linking their profiles to social media on Shift4Shop.
- Users struggle with **integration difficulty** when trying to connect their profiles to social media platforms.
- Users experience **difficulties linking their profile to social media** , which can hinder their promotional efforts.
- Users find **limited customization** options for transaction notifications, affecting their ability to prioritize important alerts.

#### What Are Recent G2 Reviews of Shift4Shop?

**["Effortless Setup, Enhances Daily Operations"](https://www.g2.com/survey_responses/shift4shop-review-12309811)**

**Rating:** 4.5/5.0 stars

_— Tykia C._

[Read full review](https://www.g2.com/survey_responses/shift4shop-review-12309811)

**["All-in-One Ecommerce Solution with Room for Speed Improvement"](https://www.g2.com/survey_responses/shift4shop-review-12315420)**

**Rating:** 4.5/5.0 stars

_— Lee K._

[Read full review](https://www.g2.com/survey_responses/shift4shop-review-12315420)

#### What Are G2 Users Discussing About Shift4Shop?

- [Is 3d cart safe?](https://www.g2.com/discussions/is-3d-cart-safe)
- [What is Shiftforshop?](https://www.g2.com/discussions/what-is-shiftforshop)
- [Is Shift4Shop free?](https://www.g2.com/discussions/is-shift4shop-free)
- [How does Shift4Shop work?](https://www.g2.com/discussions/how-does-shift4shop-work)

### [Drupal Commerce](https://www.g2.com/products/drupal-commerce/reviews)

Drupal Commerce is an open-source eCommerce framework seamlessly integrated with the Drupal content management system. Designed to be highly adaptable, it enables businesses to create tailored online stores that evolve alongside their growth and changing requirements. By leveraging Drupal's robust architecture, Drupal Commerce offers a flexible and scalable solution for merchants seeking to establish a dynamic online presence. Key Features and Functionality: - Adaptability: Drupal Commerce is built to adapt with your business as it grows or explores new sales models. Its configurable modules and interfaces allow for easy adjustments to business logic and site layout. - Scalability: The platform scales alongside your business, supporting high-traffic sites and handling tens of thousands of transactions daily. - Integration with Drupal CMS: Incorporating the latest features of the Drupal CMS, Drupal Commerce allows for expansion of site functionality with thousands of contributed Drupal modules. - Community-Driven Development: Developed through a global community effort, Drupal Commerce benefits from continuous contributions and innovations from developers worldwide. - Headless Commerce Capabilities: The platform supports headless commerce, enabling the use of front-end libraries of choice to create customized applications via JSON:API or custom REST resources. - Continuous Innovation: Drupal Commerce stays current and competitive by embracing continuous innovation, with each new version introducing architectural and UI enhancements. - Design Freedom: Complete control over store appearance is achievable through Drupal's theme layer, allowing customization of CSS and HTML to meet specific design requirements. - Flexibility: The platform makes no hard-coded assumptions about product display needs or business models, allowing for customization using Drupal's core interfaces. - Comprehensive Features: Core systems offer a complete product administration system, shopping cart, and checkout form, with support for multilingual and multi-currency operations. - Global Support: Developed to support international currency, tax, and language needs, Drupal Commerce facilitates alternate pricing per currency and VAT-inclusive product price displays. - Integration Capabilities: The platform offers a range of third-party integrations for payment gateways, fulfillment services, accounting applications, social networks, and more. - Mobile Readiness: Drupal Commerce is designed for responsive eCommerce sites, ensuring optimal performance on mobile devices. - Open Source: Licensed under the GPL, Drupal Commerce is truly open source, allowing for extensive customization and community collaboration. Primary Value and Solutions Provided: Drupal Commerce empowers businesses to build and manage customized eCommerce websites that can scale and adapt to their evolving needs. By integrating seamlessly with the Drupal CMS, it offers a unified platform for content and commerce, enhancing user experience and operational efficiency. Its flexibility and extensive feature set address the diverse requirements of online merchants, from product management and checkout processes to global commerce considerations. The open-source nature ensures cost-effectiveness and fosters a collaborative community, driving continuous improvement and innovation.

**Average Rating:** 4.1/5.0

**Total Reviews:** 24

#### How Do G2 Users Rate Drupal Commerce?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.9/10)
- **Extensibility:** 8.0/10 (Category avg: 8.4/10)
- **Customization:** 8.7/10 (Category avg: 8.4/10)
- **Data Orchestration:** 9.2/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Drupal Commerce?

- **Seller:** [Drupal](https://www.g2.com/sellers/drupal)
- **Year Founded:** 2007
- **HQ Location:** Portland, OR
- **Twitter:** @drupal  
63,155 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4ab419b27389c7b8d27ef373043e0d19b2cef86c6037caed607e1b59e3a73ec8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1038487%2F&secure%5Burl_type%5D=linkedin_company_website)  
82 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services
- **Company Size:** 60% Small, 32% Medium

#### What Do G2 Reviewers Say About Drupal Commerce?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **reliability** of Drupal Commerce, enjoying a seamless and bug-free eCommerce experience for business needs.
- Users enjoy the **ease of use** in Drupal Commerce, benefiting from a seamless and dependable platform experience.
- Users praise Drupal Commerce for its **flexibility and developer-friendliness** , making it ideal for custom and enterprise-level eCommerce.
- Users love the **flexibility** of Drupal Commerce, making it ideal for custom and enterprise-level eCommerce solutions.
- Users love the **quick setup** of Drupal Commerce, making it easy to start and manage their business effectively.

##### Cons

- Users find the **steep learning curve** challenging, leading to extended development times and compatibility concerns.
- Users note the **limited customization** options in Drupal Commerce, impacting creativity and flexibility in their projects.
- Users report **module limitations** leading to compatibility issues and increased development time, complicating the overall experience.
- Users find Drupal Commerce **time-consuming** due to its steep learning curve and higher development time for projects.

#### What Are Recent G2 Reviews of Drupal Commerce?

**["Exceptionally Understandable and Reliable"](https://www.g2.com/survey_responses/drupal-commerce-review-11982643)**

**Rating:** 5.0/5.0 stars

_— Adhiraj S._

[Read full review](https://www.g2.com/survey_responses/drupal-commerce-review-11982643)

**["Outstanding Experience with This Software"](https://www.g2.com/survey_responses/drupal-commerce-review-12190049)**

**Rating:** 4.5/5.0 stars

_— Sukanya N._

[Read full review](https://www.g2.com/survey_responses/drupal-commerce-review-12190049)

#### What Are G2 Users Discussing About Drupal Commerce?

- [What is the difference between Drupal and Magento?](https://www.g2.com/discussions/what-is-the-difference-between-drupal-and-magento)
- [Is Drupal Commerce dead?](https://www.g2.com/discussions/is-drupal-commerce-dead)
- [Is Drupal Commerce free?](https://www.g2.com/discussions/is-drupal-commerce-free)
- [Can Drupal be used for ecommerce?](https://www.g2.com/discussions/can-drupal-be-used-for-ecommerce)

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Similar Categories

- [Catalog Management](/categories/catalog-management)
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- [Review Management](/categories/review-management-software)
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- [Drop Shipping](/categories/drop-shipping)
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[Browse E-Commerce Platforms Themes](/categories/e-commerce-platforms/themes)

 ![Subhransu Sahu](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Subhransu Sahu")
SS

Researched and written by [Subhransu Sahu](https://research.g2.com/insights/author/subhransu-sahu)

Updated June 9, 2025

This page was last updated on June 9th, 2025

An e-commerce platform is a comprehensive software that allows companies to manage all operations related to online sales of products or services. E-commerce platforms create a centralized, digital hub for product and customer data, allowing e-commerce businesses to manage product information, personalize store content and layout, and process online transactions and payments. While most e-commerce platforms are designed for B2C sales, some vendors provide versions for B2B. Traditional e-commerce platforms focus on managing sales of physical products, but more and more solutions are providing features for digital products that are sold as a subscription model. This type of software can be used by all employees of an online commerce company but is most beneficial for sales, product management, and marketing.

The [best e-commerce platforms](https://learn.g2.com/best-ecommerce-platforms) unify, scale, and maintain core business processes like the front-facing selling of products and services and the back-end functions of managing inventory and shipping. This type of software should not be confused with [shopping cart software](https://www.g2.com/categories/shopping-cart), which can only be used to create and manage online stores. E-commerce platforms generally integrate with [inventory management software](https://www.g2.com/categories/inventory-management) and [drop shipping software](https://www.g2.com/categories/drop-shipping). B2B e-commerce platforms integrate with [CRM software](https://www.g2.com/categories/crm), [ERP systems](https://www.g2.com/categories/erp-systems), and [supply chain & logistics software](https://www.g2.com/categories/supply-chain-logistics)

To qualify for inclusion in the E-commerce Platforms category, a product must:

- Help companies run their e-commerce business on a single, unified platform
- Manage e-commerce products and services, as well as product information
- Deliver standard options to create online stores that can be customized
- Include functionality for personalization to improve the customer experience
- Provide features for or integrate with drop shipping and inventory management software
- Track and manage customers, their order history, and online behavior
- Allow companies to choose between multiple payment options and gateways
- Support the headless commerce architecture and provide native mobile apps
- Offer security, or encryption of data and information, or both and comply with regulations
- Include features for e-commerce data management, integration, and search

Show More

* * *

## How Do You Choose the Right E-Commerce Platforms?

### What You Should Know About eCommerce Platforms

### What are E-commerce Platforms?

E-commerce platforms are end-to-end solutions that cover most aspects of an online business. While there are hundreds (maybe thousands) of products that provide features for online sales, not all of them are e-commerce platforms. The basic e-commerce tools are usually known as shopping cart software and their functions are limited to creating the online store, adding products, and embedding the shopping cart on a website.

#### What Types of E-commerce Platforms Exist?

**B2C e-commerce platforms**

[Business-to-consumer (B2C) e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/f/b2c) is the most common and focuses exclusively on selling to consumers. B2C e-commerce is open to anyone who wants to purchase online. There may be geographical limitations regarding shipping or currencies, but theoretically, any consumer with a valid credit card can use this type of software to buy online.

**B2B e-commerce platforms**

[Business-to-business (B2B) e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/f/b2b) allows companies to sell online to other companies. 

**B2C vs. B2B e-commerce platforms**

There are a few essential differences between B2C and B2B e-commerce:

- Invoicing is used for B2B while for B2C, consumers only need receipts or payment confirmation
- Account-specific pricing ensures business customers can benefit from special pricing when purchasing online
- Catalogs can be customized for corporate customers
- [Product configuration](https://www.g2.com/categories/e-commerce-platforms/f/product-configuration) and quotes are used for custom products or to personalize standard items for each corporate customer
- Multistore management allows businesses to consolidate purchases from various physical and online stores
- Integration with contract management, finance, ERP, or retail management systems is essential for B2B

Besides physical products, companies can also use online stores to sell services and software. While traditional e-commerce software can, in theory, be used to sell both products and services, it is preferable to use a platform dedicated to services. These service-based platforms provide features such as:

- Subscription plans to define what service or software is being offered on a regular basis
- Subscription billing to invoice and track payments for the products and services delivered using a subscription model
- Subscription analytics to monitor the efficiency of plans, packages, or promotions

### What are the Common Features of E-commerce Platforms?

##### **E-commerce platforms features for merchandising and marketing**

[**E-commerce personalization**](https://www.g2.com/categories/e-commerce-platforms/f/recommendations-personalization) **:** Personalization features help companies customize their online content and messaging to better target users and influence their purchasing behavior. It can be used to provide recommendations and to deliver messages at critical stages of the buying process. For instance, when users try to close a webpage, they will get a popup window that is meant to convince them to stay on the page.

**E-merchandising:** This combines product marketing and merchandising to provide potential buyers with information and purchase flows that make it easier for them to buy online. E-merchandising can also improve the buyer experience, which translates into consumer loyalty.

**Product catalog (or catalog management):** This feature helps display products by category in a way that’s easier to navigate than scrolling or searching through lists of hundreds or thousands of products. Most basic e-commerce tools do not provide this type of functionality because it is not critical for small companies. Medium and large businesses that sell a high number of products and services can significantly benefit from using catalog management software by creating custom catalogs for various consumer segments and sometimes even for individual B2B customers.

##### **E-commerce platforms features for order processing**

**Shopping cart:** The most basic feature but also the most critical, shopping carts are the interface between the company and its customers. The first thing that customers will use to buy online is a shopping cart, and they usually do not care how it works and what’s needed to keep it safe. The essential characteristic of shopping cart software is ease of use. Buyers want the ability to perform transactions fast, so the user interface of a shopping cart needs to be extremely easy to use.

**Product management:** Product management is essential for companies using e-commerce platforms since they usually sell many types of products. A complex offering of products and services means that a lot of product data needs to be managed and maintained to ensure that the online store accurately represents what the company sells. Product information is also important to track sales and revenues by product, a mix of items, packages, or product types.

**Check out:** This functionality is critical to finalize the online transaction and place an order. If consumers and customers are having a hard time during check out, they may abandon the purchase and not try again.

**Online payments:** This feature ensures that the buyer pays for the products and services purchased and the company receives the payment. The accuracy of payments is vital to avoid adjustments and payment gateways should provide sales tax functionality for multiple countries and regions.

##### **Additional features of e-commerce platforms**

The following features are not usually included in a typical e-commerce platform but can be very beneficial to companies that need advanced functionality:

- Standard themes and online store personalization allow companies to customize their online sales portals
- Payment gateway or out-of-the-box integrations with payment providers eliminate the need for companies to need to work with [third-party providers](https://www.g2.com/categories/e-commerce-platforms/f/3rd-party-store-integration) for payments
- Fraud protection may include SSL certificates and other security measures to protect the company and its customers
- [Multichannel sales](https://www.g2.com/categories/e-commerce-platforms/f/multi-channel-fulfillment) allow companies to sell on other channels than their websites, such as social media or email
- Global, multicountry, multilanguage, and multicurrency features are critical for companies that sell products in different countries
- Product information management (PIM) allows companies to manage and keep all the details about their products up to date, such as description, price, and characteristics (size, color, weight)
- Marketing functionality such as A/B testing and [SEO](https://www.g2.com/categories/e-commerce-platforms/f/seo) help companies promote their online stores so that consumers can find their products or services
- Web [content management](https://www.g2.com/categories/e-commerce-platforms/f/content-management) helps companies convince potential consumers to buy their products and services
- Shipping is an essential feature for online sales and e-commerce platforms allow users to choose how and when the products will be shipped
- [Customer service](https://www.g2.com/categories/e-commerce-platforms/f/customer-service) is critical for aftersales to address issues, avoid returns, and keep customers happy

Many e-commerce platforms will also offer the following features:

- [Product search and filtering capabilities](https://www.g2.com/categories/e-commerce-platforms/f/product-search-and-filtering)
- [Reporting/analytics capabilities](https://www.g2.com/categories/e-commerce-platforms/f/reporting-analytics)
- [Omnichannel capabilities](https://www.g2.com/categories/e-commerce-platforms/f/omnichannel)
- [Storefront design capabilities](https://www.g2.com/categories/e-commerce-platforms/f/storefront-design-tools)
- [Product visualization capabilities](https://www.g2.com/categories/e-commerce-platforms/f/product-visualization)
- [Order management capabilities](https://www.g2.com/categories/e-commerce-platforms/f/order-management)
- [Multi-site management capabilities](https://www.g2.com/categories/e-commerce-platforms/f/multi-site-management)
- [Test-to-product migration capabilities](https://www.g2.com/categories/e-commerce-platforms/f/test-to-product-migration)
- [Shopping cart abandonment capabilities](https://www.g2.com/categories/e-commerce-platforms/f/shopping-cart-abandonment)
- [Product review capabilities](https://www.g2.com/categories/e-commerce-platforms/f/product-reviews)

Platform functionality refers to the technical characteristics of the software. 

- E-commerce platforms need to integrate with other software such as [inventory management](https://www.g2.com/categories/e-commerce-platforms/f/inventory-management) or shipping, which can be done using APIs. APIs can be customized by users to integrate with most cloud solutions, making it easier to transfer product data or sales information between solutions. 
- The customization and personalization of the software make it easier to use and increases adoption. Configuring screens and dashboards eliminates unnecessary clutter and helps users quickly access information. 
- Access rights and user roles define who does what in the system and which features employees can use to do their jobs effectively. It is also important to manage access for external users, such as suppliers or drop shipping partners, who should only use particular modules of the e-commerce platform.
- Security features protect against unauthorized access to private data such as the consumers’ personal details or credit card information. User access should also be limited to business data. For example, a user in charge of shipping should have access to orders and inventory but should not access payment information.

![](https://lh6.googleusercontent.com/Hg2rmxs3urd2n5UyTGHM8aoOKji2ISOcdupg0wP3FFTbuRnpZb_1ZbT-Lg4qCkLMHkVSUrsREKqP9h1Uh-K8Cz3bIRqGoIWl5yaSHo_k4c3yp80I4atrDMIrzO1p9rv5Iuxekiuj)

**Overview of the most common features of e-commerce platforms**  

### What are the Benefits of E-commerce Platforms?

The main objectives that e-commerce platforms can help companies achieve are to:

**Manage online stores:** Online stores and all related data such as product details and availability, pricing and discounts, customer addresses, and payment information.

**Attract buyers:** Attract buyers and convince them to purchase the products and services sold by the company.

**Address post-purchase issues:** Including [returns](https://www.g2.com/categories/e-commerce-platforms/f/returns-refunds), shipping or payment errors, and discrepancies between what consumers expected and what they received

**Track online sales:** Track sales by volume and value, as well as missed opportunities such as abandoned carts

**Compliance:** Comply with regulations for data security and avoid data breaches and cyberattacks or online fraud

Another significant benefit of using e-commerce software is that it generates a lot of data that is used by other systems such as CRM software, accounting software, ERP systems, and supply chain and logistics suites. For instance, detailed information on sales and returns can be used to determine the profitability of the company, how to improve inventory levels, or which customers are the most profitable and which ones are not generating significant revenue.

Using all this information, companies can adjust their strategy to adapt to changing customer preferences and focus on markets and segments that are more likely to generate important revenues and sustainable profits.

Traditionally, businesses sell products and services to two separate categories of customers: businesses and consumers. These two types of customers can be covered by companies that sell to both, usually known as business-to-many (B2M).

A recent approach to attract more customers involves partnerships between businesses to expand their market presence, or business-to-business-to-consumer (B2B2C). By using this approach, companies can promote each other and cross-sell products and services to reach new market segments.

### Who Uses E-commerce Platforms?

In theory, any company that sells online can use e-commerce platforms. In practice, the cost of this type of software can be prohibitive for small businesses. For this reason, these companies usually choose free or limited versions of e-commerce platforms. There are also hundreds of shopping cart tools that can provide sufficient functionality for small companies. Finally, online marketplaces allow these companies to sell their products without investing in e-commerce software. 

E-commerce platforms are most beneficial to medium and large companies who sell their products or services in multiple countries or markets and have complex operations. Since e-commerce platforms provide the most extensive features in the market, this type of software can be used by various employees, customers, and partners.

##### **Employees**

Employees from many departments can benefit from using e-commerce platforms, the most important being:

**Product management:** who make sure that the product information is accurate and up to date and that only active products are available for purchasing online

**Marketing:** who need to ensure that the products and services sold online are represented and promoted in a manner that protects the brand image and differentiates the company from its competitors

**Sales:** who define and implement strategies to improve revenues and monitor the performance of the products and services sold by the company

**Customer service:** who deal with complaints and other interactions with customers that may impact the purchasing process

##### **Additional user personas**

**Partners:** Partners may sell their products and services on the e-commerce platform of a company or their online stores. Partners can also use online marketplace platforms, so they need to synchronize data between these platforms and e-commerce platforms.

**Suppliers:** They usually provide products and services to other companies and do not sell them directly to consumers. Suppliers need access to e-commerce platforms to provide product information and inventory availability.

**Distributors:** Distributors buy products from other companies and sell them online. They may sell these products in their online store or online marketplaces. Retailers combine in-store and online sales to target multiple segments of customers or consumers. For this purpose, they need to integrate e-commerce with point of sale (POS) or retail management software.

**Customers and consumers:** Consumers use e-commerce platforms to look for products and services and to make purchases and payments. The ideal software should provide the easiest and most engaging way to facilitate purchasing.

### What are the Alternatives to E-commerce Platforms?

Alternatives to e-commerce platforms can replace this type of software, either partially or completely:

[**Shopping cart software**](https://www.g2.com/categories/shopping-cart) **:** This is a lightweight version of e-commerce platforms, with limited functionality that focuses mostly on creating and managing online stores. This option is most beneficial to small businesses that sell a limited range of products.

[**Marketplace software**](https://www.g2.com/categories/marketplace) **:** This is beneficial for companies that allow partners to sell on their website. This type of software allows each partner to create a separate online store and manage sales independently from the others. 

[**Omnichannel commerce software**](https://www.g2.com/categories/omnichannel-commerce) **:** This helps businesses sell their products on multiple channels—online and in store. There are also several online channels such as websites, social media, and mobile devices.

#### Software Related to E-commerce Platforms

Related solutions that can be used together with e-commerce platforms include:

[**Inventory control software**](https://www.g2.com/categories/inventory-control) **:** This allows companies to manage the availability of the products they sell online. This type of software can also be used to identify the products’ quantities required to fulfill demand, for inventory valuation, and inventory transfers between warehouses and locations. All these features are vital to ensure that companies ship the right products for each consumer and customer.

[**Accounting and finance software**](https://www.g2.com/categories/accounting-finance) **:** These tools manage all financial aspects of the sales transactions performed on the e-commerce platform. While consumers do not require invoices and other documents related to a purchase, the high volume of sales data needs to be consolidated and allocated to the appropriate general ledger accounts. For B2B, the volume of transactions isn’t very high, but invoicing is more complicated. Corporate customers may need custom invoices, shipping manifests, and warranty documents. Also, large companies have multiple business units that can purchase online individually or at the corporate level. Payment can also be made by numerous business entities from multiple bank accounts or credit cards.

[**Product information management (PIM) software**](https://www.g2.com/categories/product-information-management-pim) **:** This is a standalone, more sophisticated version of the product management functionality described above. While most e-commerce platforms provide features for product information management, PIM is used by companies selling tens of thousands of products or variations and combinations of items.

[**Payment gateways**](https://www.g2.com/categories/payment-gateways) **:** This is usually delivered pre-integrated as part of an e-commerce platform. This type of software can also be used separately by companies who do not want to limit their options to the integrations provided by e-commerce vendors. While most providers of e-commerce platforms offer integration with the most popular payment gateways, other options may be preferable, especially for markets that aren't well served by the main players.

![](https://lh3.googleusercontent.com/tomkD28zhqtI3UHb3G0eDMvizjCkmSQlETwPhevSQKJ9NnbC3WdwK8MOh59AW1Egmnvi0kZvm0SYVVqHOmCPh9uwL4R6uEZx3TBNO_pSufNcY7PUTNu1EJtu9kdjkldYyGrE1OeS)

**Overview of G2’s categories for e-commerce**

### Challenges with E-commerce Platforms 

The lack of integration between e-commerce software and other solutions can be a critical issue that can cause the desynchronization of data between online stores and the back office. This, in turn, may lead to lost sales and unhappy consumers.

Another challenge is the ability to transfer product information from e-commerce platforms to other platforms or online marketplaces. Companies using these platforms also need to export sales data and analyze it in accounting or ERP solutions. While there are hundreds of tools to export and import data to and from such platforms, not all e-commerce platforms offer robust features for this purpose.

### Which Companies Should Buy E-commerce Platforms?

While any company that sells products or services online can benefit from using e-commerce platforms, this type of software is most beneficial for the following types of businesses:

**Retailers:** They are embracing e-commerce as an increasing number of consumers prefer to buy online. At the same time, retail companies will continue to sell in store, which means that they need to track sales on all channels. 

**Manufacturers:** Manufacturing companies use e-commerce for B2B sales but require advanced functionality such as product configuration and quote management. Invoicing is also important for B2B sales, as companies require fiscal documents for each transaction. 

**Software companies:** These companies use [subscription management software](https://www.g2.com/categories/subscription-management), an alternative to e-commerce. This type of software manages software packages, pricing, sales and renewals, and revenue management. Some e-commerce vendors provide some of these features as part of their solutions, but that is the exception rather than the rule.

### How to Buy E-commerce Platforms

Selecting the best e-commerce platform for the specific needs of a company can be complicated. 

#### Requirements Gathering (RFI/RFP) for E-commerce Platforms

Requirements gathering helps companies understand what their users need to be productive at work. For e-commerce, requirements can vary significantly depending on the types of products and services the companies are selling.

There are two main types of products: tangible (physical products) and [intangible](https://www.g2.com/categories/e-commerce-platforms/f/intangible-products) (virtual goods such as digital content and software). Additionally, some companies may sell age-restricted products or services, such as alcohol or online gambling.

Requirements also vary based on how companies are selling their products and services. This refers to buyer personas (B2B vs. B2C), geographical reach (local or global markets), and channels (online, in store, or through distribution partners)

Prioritization of requirements helps the selection team focus on what matters most for their company. Requirements should cover the present and future needs of the company. The former refers to all features that are needed to keep the company up and running, such as the ability to create online stores, manage product information, and provide a seamless buying experience. The latter depends on the strategy of the company. For instance, expanding into new markets requires features for [internationalization](https://www.g2.com/categories/e-commerce-platforms/f/internationalization) such as multilanguage stores and the ability to process payments in different currencies. 

#### Compare E-commerce Platforms Products

**Create a long list**

Long lists are created by eliminating the options that do not provide critical functionality. For instance, buyers looking for B2B e-commerce should not consider software that focuses exclusively on B2C. A typical long list should not include more than 10 products unless there are many options that are very similar. In this case, additional details like the geographical presence of the company or its reputation can be used to eliminate vendors.

**Product comparison**

Buyers have multiple options to compare e-commerce platforms, such as research reports and buyer’s guides, decision support systems, as well as [technology review platforms](https://www.g2.com/categories/technology-review-platforms). These resources provide different perspectives on the benefits and challenges of e-commerce platforms. 

RFI distribution is the process of gathering detailed information on software capabilities from vendors. RFIs are usually sent out to the vendor that made it to the long list and can contain hundreds or thousands of criteria. 

**What to ask vendors of e-commerce platforms?**

Requirements are essential, but there are other details about a vendor that can be dealbreakers, such as:

**References:** Customer references to allow buyers to get in touch with existing e-commerce users. Open discussions may reveal feedback that users aren’t always comfortable sharing publicly. Software reviews and case studies are also useful.

**Partner network:** The partner network of the vendor can provide valuable support to global companies. Suppose the vendor doesn’t have an office in Europe, for instance. In that case, a partner can help its customers comply with regulations such as GDPR, which protects the privacy of internet users in the European Union.

**Customer support:** Support options vary from one vendor to another, from 24/7 availability to only on business days, local or global, and customized support packages. Basic support is usually included in the license cost, but additional services can be quite expensive. Around-the-clock support covers multiple time zones, so customers don’t have to wait for hours to get help. E-commerce companies can lose money even when their system is unavailable for only a few minutes.

**Create a short list**

Short lists are created by reviewing the RFI information received from vendors. It is possible that some vendors decline to participate and don’t respond to RFIs. These vendors are usually eliminated from the selection process.

**Conduct demos**

Demos are a great opportunity for buyers to see how e-commerce platforms work. Only the shortlisted vendors are invited to demonstrate their solutions. Demos should be performed live, using the system, not through slide decks and screenshots. All vendors should follow a predetermined scenario that simulates the business processes of the buyer. A common scenario for e-commerce is to add a new product in the system, integrate with inventory management to track its availability, then add it to the online store and go through the purchasing steps that buyers would follow.

#### Selection of E-commerce Platforms

**Choose a selection team**

To choose a selection team, decision makers need to involve subject matter experts from all teams that will use the system. For e-commerce, this includes product management, sales and marketing, and inventory. The accounting team should also be involved to evaluate the integration of the e-commerce platform with financial software. 

The selection team needs to analyze all the data gathered from vendors, customer references, software reviews, or reports and research. This task can be daunting because all this information is not homogeneous, making it challenging to analyze.

- Users must get rid of irrelevant data such as research that is too vague to be useful or reviews by users from other industries or geographical locations. A company focusing on the market in North America won’t benefit from knowing what users in Europe think about the software.
- It is important to decide what data is the most significant and then focus on it. Basic features like creating an online store are provided by most vendors, unlike functionality for cart abandonment. Also, buyers may give a higher importance to user reviews than analyst research, or vice versa.
- Users should validate data from multiple sources. The product description on the vendor website, the opinion of an e-commerce expert, and user feedback may be very different from each other. In this situation, buyers should try the product themselves or ask for a demo.

**Negotiation**

Negotiation happens between the buyer and the short list of vendors. In some cases, there are only two vendors that make it to this stage, which means that they offer similar products. At this point, the dealbreaker is the price of the product, which can vary based on the discounts offered by each vendor. 

The final decision should be based on all the information gathered previously. 

### What do E-commerce Platforms Cost?

The types of pricing for e-commerce platforms depend on the delivery model. For on-premises software, vendors sell named or perpetual licenses. For cloud or SaaS e-commerce, the subscription model is used, which allows companies to pay a monthly fee per user. 

There are three types of e-commerce software costs:

- The initial price of an e-commerce platform usually includes the cost of implementation, training, and software licenses
- Ongoing costs such as licenses and maintenance are usually higher for on-premises software
- Additional costs refer to the customization of the e-commerce platform or professional services such as content creation or marketing campaigns

Businesses looking to try an e-commerce platform without an upfront financial commitment may want to consider a [free e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/free). More and more vendors are offering free-trials or freemium models that can make these tools more accessible.

#### Return on Investment (ROI)

The factors that impact ROI can be grouped into two main categories: costs and benefits: 

**Costs:** This refers to any type of spending related to software such as license costs, training, support, and professional services. The time and effort spent to implement and maintain the software should also be considered. 

**Benefits:** The benefits are not limited to improving sales and revenues. Other advantages of using e-commerce platforms are increased productivity, better inventory management, and customer satisfaction. These factors impact ROI directly or indirectly, which is why it may be difficult to calculate them.

To calculate ROI, buyers need to estimate software costs and software benefits.

Software costs can include:

- The initial cost of the software, which includes license cost for on-premises software, integration with other systems 
- Implementation and training may include migration from other e-commerce solutions and access to learning portals
- Ongoing license cost and consulting services to optimize the use of the e-commerce platform
- Software maintenance such as regular backups of the product and sales data

Software benefits can include:

- Increased online sales of products and services
- Time saved managing products and processing orders
- Less manual work and data entry for product information
- Reduced number of shipping errors and returns

ROI is calculated as a ratio between the benefits and the costs of the software. When the benefits surpass the costs, the buyers achieve positive ROI.

It is preferable to calculate ROI at least one year after go live since the benefits of the software are not fully realized before that. For e-commerce, companies may need to adjust the platform by configuring it or adding optional features after they start using it. This can generate extra costs, which may impact the ROI.

### Implementation of E-commerce Platforms

**How are E-commerce Platforms Implemented?**

Implementation can be done directly by the vendor, indirectly by one of its partners, or in house by the company that bought the software. 

**Who is Responsible for E-commerce Platforms Implementation?**

The implementation team usually includes a project manager from the vendor or its partner, subject matter experts from the buyer, and sometimes external consultants. The IT department of the buyer is also involved in the technical aspects of the implementation such as data migration.

**What Does the Implementation Process Look Like for E-commerce Platforms?**

As most e-commerce systems are subscription based, users may think that the implementation means creating accounts and starting using the software. In reality, implementation can be much more complicated. 

First of all, companies need to migrate data from one or more legacy systems to the new platform. Historical data on sales and inventory, product information, and customer records for B2B are the most important datasets that need to be transferred to a new e-commerce platform.

Secondly, a system may require configuration based on user type and role. Also, user access should be defined so that employees can use the modules and features they need most. For instance, sales may be able to see the inventory availability for a product but should not be able to adjust the quantity.  

Finally, training the users is essential to ensure that they are fully taking advantage of its capabilities. E-commerce platforms can be complicated and self learning is not recommended, especially for modules like product management and e-commerce personalization.

**When Should You Implement E-commerce Platforms?**

Timing is very important when it comes to e-commerce platform implementation. For instance, implementing this type of software during a peak shopping season is not a good idea because it may disrupt operations. It is therefore critical to define an implementation schedule that works for everyone (employees, managers, vendors, and its partners).

### E-commerce Platforms Trends

The evolution of e-commerce platforms will be impacted by new technologies, such as artificial intelligence (AI) and changes in consumer behavior.

**Artificial intelligence**

AI can be used to personalize the buyer experience or to create bots that can guide buyers through the purchasing process. AI may also help identify fraudulent activity and cyber attacks that can lead to lost revenue and data breaches.

**Evolving buyer behavior**

Changing buyer behavior is forcing companies and e-commerce vendors to adapt to new ways of shopping. For instance, millennials and members of Gen-Z tend to combine multiple ways to find, compare, choose, and buy products. For each step in their decision-making process, they may use online or offline channels (like stores, events, or public advertising). E-commerce software providers and their customers will need to find ways to engage and influence buyers both online and offline.

**Subscription model**

E-commerce vendors need to adapt to the increased popularity of the subscription business model, which provides a product or service at regular intervals. Subscription management usually refers to services and software, but some companies also use this sales model for products. A few examples of products sold as a subscription are grooming products or beauty supplies, which are used on a regular basis by consumers. As opposed to traditional e-commerce, subscriptions require regular deliveries and recurring payment options, which aren’t always supported by e-commerce platforms.

### E-Commerce Platforms FAQs

### Most Popular FAQs

#### Which e-commerce platform has the best reviews?

Based on verified user ratings across a large volume of G2 reviews, these e-commerce platforms consistently earn top marks for overall satisfaction:

- [Shopify](https://www.g2.com/products/shopify/reviews) — The most widely adopted e-commerce platform globally, recognized for its clean storefront builder, extensive app marketplace, and ability to take businesses from their first online sale to high-volume retail operations with minimal technical overhead.
- [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — The enterprise tier of Shopify, rated highly by scaling brands for its advanced automation tools, checkout customization capabilities, and dedicated merchant success support that helps high-growth retailers expand without re-platforming.
- [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — An open-source e-commerce plugin for WordPress that earns strong marks for its flexibility, deep customization capabilities, and the control it gives merchants who prefer to manage their own hosting and storefront configuration.
- [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) — A SaaS e-commerce platform praised for its built-in multi-channel selling tools, strong SEO infrastructure, and enterprise-ready feature set that scales without requiring additional paid apps for core functionality.

#### What are the top platforms for B2B e-commerce?

B2B e-commerce platforms need capabilities beyond standard retail, including account-based pricing, buyer approval processes, large catalog management, and ERP integration. The platforms rated highest in this segment address all of these requirements.

- [Salesforce Commerce for B2B](https://www.g2.com/products/salesforce-b2b-commerce/reviews) — A purpose-built B2B commerce platform that handles complex account hierarchies, contract pricing, guided selling, and self-service reordering — tightly integrated with the broader Salesforce ecosystem for organizations already on CRM and CPQ.
- [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — An enterprise commerce platform adopted by large B2B organizations for its catalog management depth, configurable product support, and native integration with SAP ERP and S/4HANA that keeps pricing, inventory, and order data synchronized.
- [Sana Commerce Cloud](https://www.g2.com/products/sana-commerce-cloud/reviews) — A B2B e-commerce platform built natively on SAP and Microsoft Dynamics ERP data, enabling manufacturers, distributors, and wholesalers to offer real-time pricing, stock availability, and order history to buyers without manual data synchronization.
- [Shopware](https://www.g2.com/products/shopware/reviews) — A European-headquartered open-source commerce platform gaining traction in B2B for its composable architecture, flexible rule builder for tiered pricing, and strong community of extensions that support complex wholesale and distributor processes.

#### What are the most reliable e-commerce platforms for digital products?

Selling digital products requires an e-commerce platform built for instant delivery, license and subscription management, global payment compliance, and revenue recognition, requirements that differ significantly from physical product retail.

- [Cleverbridge](https://www.g2.com/products/cleverbridge/reviews) — A commerce platform purpose-built for software and digital product companies, offering global subscription billing, automated tax and VAT compliance, and a checkout infrastructure designed to maximize conversion for SaaS and perpetual license sales.
- [FastSpring](https://www.g2.com/products/fastspring/reviews) — A merchant of record platform used by software and digital media companies to sell globally without managing international tax obligations directly, with built-in localized checkout, multiple currencies, and automated compliance across 200+ countries.
- [PayPro Global](https://www.g2.com/products/payproglobal/reviews) — A high-satisfaction commerce platform for software, SaaS, and digital goods businesses, combining merchant of record services, subscription management, and global payment processing in a solution that takes on the compliance burden for selling across markets.
- [Sellfy](https://www.g2.com/products/sellfy/reviews) — A streamlined digital storefront platform for creators and small publishers selling downloads, subscriptions, and print-on-demand products, valued for its simple setup, built-in marketing tools, and zero transaction fees on direct digital sales.

#### What is the most user-friendly e-commerce platform for businesses?

Ease of use across storefront design, product management, and order processing is a top evaluation criterion for businesses that want to manage their online store without relying on developers for day-to-day operations.

- [Wix Studio](https://www.g2.com/products/wix-studio/reviews) — A website and e-commerce builder praised for its drag-and-drop design flexibility, AI-assisted store setup, and accessible interface that allows business owners to launch and manage a professional online storefront without technical skills.
- [Ecwid](https://www.g2.com/products/ecwid/reviews) — A lightweight e-commerce solution that embeds directly into any existing website, praised for its fast setup, multi-channel selling support across social platforms, and an admin interface that non-technical merchants can navigate immediately.
- [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) — Consistently rated for its intuitive product catalog management, native SEO tools, and a storefront editor that gives business users meaningful design control without requiring a developer for most day-to-day store management tasks.
- [nopCommerce](https://www.g2.com/products/nopcommerce/reviews) — An open-source e-commerce platform recognized for its well-structured admin panel, strong plugin library, and accessible configuration for businesses that want the control of a self-hosted solution without a steep technical learning curve.

#### Which e-commerce platform is best for beginners?

The best e-commerce platforms for beginners prioritize fast store setup, guided onboarding, and an interface that allows new merchants to start selling without needing to understand hosting, coding, or complex configuration.

- [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — While Shopify Plus is the growth tier, it inherits Shopify's reputation for fast setup and accessible store management, with a dedicated onboarding team and customizable checkout that removes many of the technical barriers that slow new merchants down.
- [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) — Beginners frequently cite BigCommerce's structured onboarding checklist, template-driven storefront setup, and comprehensive built-in features that reduce the number of third-party integrations a new merchant needs to research and install.
- [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — A popular starting point for businesses already on WordPress, WooCommerce allows beginners to add e-commerce to an existing site with a guided setup wizard and a large library of free documentation, tutorials, and community support.
- [ikas](https://www.g2.com/products/ikas/reviews) — A modern e-commerce platform built for simplicity, recognized for its quick store launch process, clean merchant dashboard, and built-in multi-channel selling tools that get new businesses to their first sale without extended configuration.

### Small Business FAQs

#### What is the most affordable e-commerce platform for small businesses?

For operators evaluating [small business e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms/small-business), the strongest affordable options balance essential storefront, payment, and product management functionality with flat-rate or usage-based pricing that keeps total costs predictable as order volumes grow.

- [SimplyDepo](https://www.g2.com/products/simplydepo/reviews) — A wholesale ordering platform built for small distributors and field sales teams, delivering route management, digital catalog, and order management at a cost-accessible price point that replaces expensive custom order portals.
- [SureCart](https://www.g2.com/products/surecart/reviews) — A WordPress-native e-commerce platform with a generous free tier covering one-time payments, subscriptions, and digital downloads, allowing small businesses to process online orders without per-transaction fees or a monthly subscription requirement.
- [Turis](https://www.g2.com/products/turis/reviews) — An affordable B2B wholesale storefront platform designed for small brands and distributors that want to give retail buyers a self-service ordering experience without the cost and complexity of a full enterprise commerce implementation.
- [Selldone](https://www.g2.com/products/selldone/reviews) — A no-transaction-fee e-commerce platform with a free entry tier that small businesses use to manage physical and digital storefronts, multi-channel selling, and order fulfillment without paying a percentage of every sale to their platform provider.

#### What is the best e-commerce platform for startups?

Startups need an e-commerce platform that gets them selling quickly, integrates with modern marketing and fulfillment tools, and scales in capability as order volume grows without requiring a re-platform migration. You can explore the full [small business e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/small-business) category on G2 to see the top-rated options.

- [Shopify](https://www.g2.com/products/shopify/reviews) — The default starting point for most e-commerce startups, offering a guided setup process, an extensive app ecosystem, and a payments infrastructure that allows new businesses to start selling within hours and expand into new channels as they grow.
- [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — A cost-effective choice for startups already on WordPress, offering a free core plugin with full product management, payment gateway flexibility, and a large open-source extension library that keeps initial platform costs minimal.
- [Wix Studio](https://www.g2.com/products/wix-studio/reviews) — A popular choice for early-stage businesses that need both a professional website and an integrated store, with drag-and-drop design tools and a low barrier to entry that lets founders launch their first storefront without developer support.
- [10Web](https://www.g2.com/products/10web/reviews) — An AI-powered website and e-commerce builder that startup teams use to generate a functional WooCommerce-powered storefront from a brief description, dramatically reducing the time and cost of getting an online store live for the first time.

#### Which e-commerce platform is the most user-friendly for small business startups?

For startup founders managing their store alongside every other business function, ease of use in product setup, order management, and storefront updates is a deciding factor. These platforms earn the highest usability marks from small-team operators.

- [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — Startup teams scaling quickly onto Shopify Plus consistently highlight the platform's clean admin experience, intuitive flow automation builder, and extensive help documentation, which reduces the time spent on operational tasks versus selling.
- [ikas](https://www.g2.com/products/ikas/reviews) — A modern e-commerce platform built around a streamlined merchant dashboard that startup founders regularly cite for requiring minimal training, with a product management and order workflow interface that feels familiar from day one.
- [Ecwid](https://www.g2.com/products/ecwid/reviews) — Praised by small business owners for the speed and simplicity of embedding a full-featured store into an existing site, with a management interface that non-technical founders can operate confidently without ongoing developer involvement.
- [PayPro Global](https://www.g2.com/products/payproglobal/reviews) — Software and digital product startups cite PayPro Global's self-service setup, pre-built checkout flows, and automated tax compliance as key usability advantages that remove complex configuration steps from the path to their first digital sale.

#### What is the best e-commerce platform for B2B wholesale businesses?

Small B2B wholesale businesses need an e-commerce platform that supports account-based pricing, minimum order quantities, bulk ordering processes, and buyer-specific catalogs without requiring an enterprise-level implementation budget. Explore the full [small business e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/small-business) category on G2 to compare options.

- [Zoey](https://www.g2.com/products/zoey/reviews) — A B2B-focused e-commerce platform built for wholesalers and manufacturers, offering tiered pricing, custom buyer portals, quote management, and approval processes that give small wholesale businesses a self-service ordering experience without custom development.
- [nopCommerce](https://www.g2.com/products/nopcommerce/reviews) — An open-source platform with strong B2B capabilities, including customer group pricing, bulk discount rules, and multi-vendor support, giving small wholesale businesses a self-hosted solution with extensive configuration flexibility at low licensing cost.
- [Salesforce Commerce for B2B](https://www.g2.com/products/salesforce-b2b-commerce/reviews) — Small and growing B2B businesses on the Salesforce ecosystem use this platform for its self-service reorder capabilities, contract pricing enforcement, and built-in integration with Salesforce CRM that connects online orders directly to sales team processes.
- [Elastic Suite](https://www.g2.com/products/elastic-suite/reviews) — A digital wholesale platform designed for brands managing retailer and dealer ordering, offering branded order portals, line sheet management, and replenishment tools that help small wholesale businesses move buyers off email and spreadsheet ordering.

#### What is the best e-commerce platform for small retailers?

Small retailers need an e-commerce platform that handles both online and in-person sales, supports product catalog management at a manageable scale, and connects to the marketing and fulfillment tools they already use without requiring a large technical team.

- [Shopify](https://www.g2.com/products/shopify/reviews) — The most commonly adopted platform among small retailers for its seamless integration of online store, POS, and inventory management, giving shop owners a single system to manage in-person and digital sales without separate tools for each channel.
- [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — Small retailers with growing order volumes use Shopify Plus for its advanced automation, customizable checkout, and dedicated support resources that help them handle peak retail periods without platform bottlenecks.
- [Ecwid](https://www.g2.com/products/ecwid/reviews) — A practical choice for small retailers who already have a website or social media presence and want to add a fully functional store without rebuilding their online presence, with multi-channel selling across Facebook, Instagram, and marketplaces built in.
- [2Checkout Monetization Platform](https://www.g2.com/products/2checkout-monetization-platform/reviews) — A global commerce and payments platform used by small retailers selling across markets, valued for its built-in tax and currency management, flexible checkout options, and subscription billing tools that support both one-time and recurring retail models.

### Enterprise FAQs

#### What is the best-rated e-commerce platform for tech enterprises?

Technology enterprises need [enterprise e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms/enterprise) with composable architecture, headless commerce capability, enterprise-grade security, and deep integration ecosystems that connect commerce to ERP, PIM, CRM, and analytics infrastructure. These platforms earn the highest marks from large-scale enterprise buyers.

- [Salesforce Commerce for B2C](https://www.g2.com/products/salesforce-b2c-commerce/reviews) — An enterprise-grade commerce platform adopted by large tech-oriented retail organizations for its AI-powered merchandising, headless commerce capabilities, and deep integration with the Salesforce Customer 360 ecosystem for unified customer data across marketing, service, and commerce.
- [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — A highly configurable enterprise commerce platform used by global technology companies for its composable architecture, omnichannel order management, and native integration with SAP ERP and supply chain systems that manage complex product and pricing data at scale.
- [SCAYLE Commerce Engine](https://www.g2.com/products/scayle-commerce-engine/reviews) — A headless commerce platform purpose-built for high-volume enterprise retailers, recognized for its performance architecture, developer-first API layer, and the flexibility to power highly customized storefront experiences without the constraints of a monolithic platform.
- [Shopify](https://www.g2.com/products/shopify/reviews) — Increasingly adopted by enterprise technology organizations for its modern API-first architecture, extensive partner ecosystem, and operational simplicity at scale, allowing large brands to reduce platform management overhead while maintaining commerce agility.

#### What is the most reliable e-commerce platform for enterprises?

Enterprise commerce buyers prioritize platform uptime, transaction reliability, and consistent performance during high-traffic events such as product launches and peak seasonal periods, where any downtime directly translates to lost revenue.

- [Salesforce Commerce for B2B](https://www.g2.com/products/salesforce-b2b-commerce/reviews) — Enterprise B2B teams cite Salesforce Commerce's platform reliability and compliance infrastructure as core reasons for long-term adoption, with a proven track record of uptime and data integrity for organizations running high-value business transactions through self-service portals.
- [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — Recognized by large enterprises for its robust deployment options — including cloud, on-premise, and hybrid- and its long operational track record in environments where transaction volume, catalog complexity, and data accuracy requirements are non-negotiable.
- [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — Enterprise teams running WooCommerce at scale highlight its reliability when paired with managed cloud infrastructure, noting the control of a self-hosted architecture combined with a mature plugin ecosystem that supports high-volume order management.
- [Cleverbridge](https://www.g2.com/products/cleverbridge/reviews) — Enterprise software and digital product companies trust Cleverbridge for the reliability of its global payment processing, subscription renewal infrastructure, and merchant of record services, where failed transactions and payment interruptions directly impact recurring revenue.

#### What is the best-reviewed e-commerce platform for enterprise app integration?

Integration depth is a primary evaluation criterion for enterprise e-commerce buyers managing technology stacks that include ERP, PIM, CRM, marketing automation, and data warehouse systems. Explore the full [enterprise e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/enterprise) category on G2 for detailed integration comparisons.

- [Shopify](https://www.g2.com/products/shopify/reviews) — Enterprise reviewers highlight Shopify's extensive app marketplace, with thousands of verified integrations, and its robust API infrastructure as primary drivers of adoption for organizations that need commerce data flowing into fulfillment, ERP, marketing, and analytics systems.
- [Sana Commerce Cloud](https://www.g2.com/products/sana-commerce-cloud/reviews) — Purpose-built for ERP-driven organizations, Sana Commerce Cloud offers native integration with SAP and Microsoft Dynamics, ensuring real-time synchronization of pricing, inventory, and customer account data between the commerce layer and back-office systems.
- [Salesforce Commerce for B2C](https://www.g2.com/products/salesforce-b2c-commerce/reviews) — Enterprise teams operating on the Salesforce platform use Commerce for B2C for its native connectivity to Marketing Cloud, Service Cloud, and Einstein AI — enabling unified customer experiences across commerce, marketing, and service without custom integration work.
- [SCAYLE Commerce Engine](https://www.g2.com/products/scayle-commerce-engine/reviews) — A headless commerce platform recognized for its open API-first architecture that allows enterprise developers to integrate any frontend, CMS, PIM, or middleware layer cleanly, reducing the total integration complexity of a modern composable commerce stack.

#### What is the best enterprise e-commerce platform for global and multi-market commerce?

Global enterprise commerce requires a platform with multi-currency pricing, localized checkout experiences, country-specific tax and regulatory compliance, and the ability to manage multiple storefronts from a centralized administration layer. Browse the full [enterprise e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/enterprise) category on G2 for detailed multi-market capability comparisons.

- [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — Widely adopted by global enterprises for its multi-site and multi-language management capabilities, SAP Commerce Cloud supports localized pricing, regional catalog segmentation, and country-specific compliance requirements across unified platform administration.
- [Cleverbridge](https://www.g2.com/products/cleverbridge/reviews) — Enterprise digital and software companies use Cleverbridge for global commerce operations, relying on its 240+ supported payment methods, automated multi-country VAT compliance, and currency localization that drives conversion in international markets.
- [Sana Commerce Cloud](https://www.g2.com/products/sana-commerce-cloud/reviews) — Global B2B manufacturers and distributors use Sana Commerce Cloud to deploy localized buyer portals across regions, with ERP-driven pricing and inventory data ensuring that each market sees accurate, real-time information in its local language and currency.
- [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — Enterprise teams running globally distributed WooCommerce storefronts rely on its multi-currency and multi-language plugin ecosystem to deliver localized shopping experiences, with the self-hosted architecture providing the control needed for regional compliance and data residency requirements.

#### What is the best enterprise e-commerce platform for B2B organizations?

Enterprise B2B commerce platforms must handle organizational account structures, contract-based pricing, complex approval processes, and high-volume reorder patterns, requirements that consumer-facing platforms are not architected to address.

- [Salesforce Commerce for B2B](https://www.g2.com/products/salesforce-b2b-commerce/reviews) — The leading dedicated B2B commerce platform for enterprise organizations, used by manufacturers, distributors, and wholesale businesses to deliver account-specific catalogs, tiered pricing, buyer approval flows, and self-service reorder functionality within the Salesforce ecosystem.
- [SCAYLE Commerce Engine](https://www.g2.com/products/scayle-commerce-engine/reviews) — Enterprise organizations use SCAYLE for its high-performance API architecture that supports complex B2B catalog structures, custom buyer experiences, and the traffic volumes associated with large-account wholesale and distributor commerce at a global scale.
- [Cleverbridge](https://www.g2.com/products/cleverbridge/reviews) — Enterprise software and SaaS companies use Cleverbridge as their B2B commerce layer for managing volume licensing, multi-seat subscription renewals, reseller channel management, and enterprise procurement compliance, use cases that standard e-commerce platforms do not support natively.
- [Sana Commerce Cloud](https://www.g2.com/products/sana-commerce-cloud/reviews) — An enterprise B2B commerce platform built specifically for ERP-centric organizations, enabling large manufacturers and distributors to offer buyers a self-service portal with real-time access to their account history, contract pricing, and inventory without data latency or manual updates.

**Last updated on April 24, 2026**