# Best E-Commerce Platforms ## How Many E-Commerce Platforms Products Does G2 Track? **Total Products under this Category:** 573 ### Category Stats (Aug 2026) - **Average Rating:** 4.4/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** Nexway (+2.65%) - Among all products in this category, Nexway recorded the largest rating increase compared to last month _Last updated: August 04, 2026_ ## How Does G2 Rank E-Commerce Platforms Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 24,000+ Authentic Reviews - 573+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for E-Commerce Platforms ![G2 Grid® for E-Commerce Platforms plotting products by satisfaction and market presence](https://www.g2.com/categories/e-commerce-platforms/grids.png?focus%5B%5D=705&focus%5B%5D=18479&focus%5B%5D=320&focus%5B%5D=1331985&focus%5B%5D=4443&focus%5B%5D=605&focus%5B%5D=27886&focus%5B%5D=706) Highlighted products: Shopify, Shopify Plus, Salesforce B2C Commerce, Wix Studio, WooCommerce, Salesforce B2B Commerce, Adobe Commerce (formerly Magento Commerce), and BigCommerce. Underlying data: [Grid® JSON](https://www.g2.com/categories/e-commerce-platforms/grids.json?focus%5B%5D=shopify&focus%5B%5D=shopify-plus&focus%5B%5D=salesforce-b2c-commerce&focus%5B%5D=wix-studio&focus%5B%5D=woocommerce&focus%5B%5D=salesforce-b2b-commerce&focus%5B%5D=adobe-commerce-formerly-magento-commerce&focus%5B%5D=bigcommerce) **Sponsored** ### SAP Commerce Cloud SAP Commerce Cloud is a proven enterprise commerce solution that helps organizations create personalized buying experiences and simplify commerce operations to drive profitable growth. Whether supporting B2B, B2C, or B2B2C business models, SAP Commerce Cloud provides the flexibility and scale to support organizations of all sizes while adapting to evolving customer expectations and commerce requirements. AI-powered capabilities such as intelligent product discovery, recommendations, shopping assistants, and guided selling help customers make confident purchasing decisions, while self-service experiences and commerce automation improve efficiency and reduce costs. Native SAP ERP integration and a broad partner ecosystem help connect customer demand with operational execution to deliver trusted commerce experiences at scale. SAP Commerce Cloud is trusted by more than 3,500 customers across 20 industries and 100 countries. Customers rely on the solution for enterprise-scale performance and reliability, supporting more than $570 billion in gross merchandise value and over 120 million orders. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=34&secure%5Bchosen_at%5D=2026-08-15T01%3A51%3A01Z&secure%5Bdisplayable_resource_id%5D=34&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=34&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=785&secure%5Bresource_id%5D=34&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fe-commerce-platforms%3Famp%25253Border%3Dg2_score%26amp%25253Bpage%3D10%26hsCtaTracking%3Dda6e106e-c1d0-4449-bcf0-f892b0bf56b5%25257C3f593b27-50c2-4ccd-a771-5658566a3742&secure%5Btoken%5D=e8e0c6cd70dee3d1941eb5673102351550e50986d166c5718894ea6337d4707c&secure%5Burl%5D=https%3A%2F%2Fwww.sap.com%2Fdocuments%2F2023%2F06%2Fe4554804-787e-0010-bca6-c68f7e60039b.rc.html%3Fcampaigncode%3DCRM-YD25-CEX-407333%26source%3DCOMMERCE-click-campaign-G2&secure%5Burl_type%5D=custom_url) ### [Shopify](https://www.g2.com/es/products/shopify/reviews) Shopify es la plataforma de comercio multicanal basada en la nube líder, diseñada para pequeñas y medianas empresas. Los comerciantes pueden usar el software para diseñar, configurar y gestionar sus tiendas a través de múltiples canales de venta, incluidos web, móvil, redes sociales, mercados, ubicaciones físicas y tiendas temporales. La plataforma también proporciona a los comerciantes una potente oficina administrativa y una vista única de su negocio. La plataforma Shopify fue diseñada para fiabilidad y escalabilidad, utilizando tecnología a nivel empresarial disponible para empresas de todos los tamaños. Shopify actualmente impulsa más de 800,000 negocios en aproximadamente 150 países y es confiada por marcas como Tesla Motors, Budweiser, Red Bull, LA Lakers, la Bolsa de Nueva York, GoldieBlox, y muchas más. **Average Rating:** 4.4/5.0 **Total Reviews:** 4,952 #### How Do G2 Users Rate Shopify? - **¿Ha sido the product un buen socio para hacer negocios?:** 8.8/10 (Category avg: 8.9/10) - **Extensibilidad:** 8.5/10 (Category avg: 8.4/10) - **Personalización:** 8.3/10 (Category avg: 8.4/10) - **Orquestación de datos:** 8.3/10 (Category avg: 8.4/10) #### Who Is the Company Behind Shopify? - **Vendedor:** [Shopify](https://www.g2.com/es/sellers/shopify) - **Año de fundación:** 2006 - **Ubicación de la sede:** Ottawa, ON - **Twitter:** @Shopify 450,909 seguidores en Twitter - **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3a47e88783b7429c2984c8a3e2defbd798a6e43fb11bd4596b012234db02fbbd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F784652%2F&secure%5Burl_type%5D=linkedin_company_website) 28,516 empleados en LinkedIn® - **Propiedad:** NYSE:SHOP #### Who Uses This Product? - **Who Uses This:** Propietario, Fundador - **Top Industries:** Venta al por Menor, Indumentaria y Moda - **Company Size:** 78% Small, 15% Medium #### What Do G2 Reviewers Say About Shopify? _AI-generated summary from verified user reviews_ ##### Pros - Los usuarios aprecian la **facilidad de uso** de Shopify, lo que permite una configuración rápida y una integración sin problemas de aplicaciones. - Los usuarios valoran la **fácil integración** de Shopify, mejorando la funcionalidad y simplificando el comercio electrónico para una experiencia en línea fluida. - A los usuarios les encanta la **configuración rápida** de Shopify, que permite lanzar tiendas rápidamente sin complicaciones técnicas. - Los usuarios valoran la **plataforma fácil de usar** de Shopify, apreciando su simplicidad para gestionar tiendas en línea de manera eficiente. - Los usuarios valoran la **fiabilidad** de Shopify, elogiando su facilidad de configuración y su experiencia fluida y amigable para el usuario. ##### Cons - Los usuarios encuentran Shopify **caro** debido a las costosas aplicaciones de terceros y la necesidad de conocimientos de codificación para la personalización avanzada. - Los usuarios encuentran frustrantes las **opciones de personalización limitadas** sin habilidades de codificación, lo que lleva a costos más altos para funciones avanzadas. - Los usuarios encuentran frustrantes las **funciones limitadas** de Shopify, requiriendo aplicaciones de pago y codificación para las personalizaciones necesarias. - Los usuarios están frustrados por **problemas de precios** , particularmente las deducciones automáticas y las tarifas de transacción acumuladas que afectan a las pequeñas empresas. - Los usuarios notan **limitaciones en la personalización** y costos crecientes, especialmente a medida que escalan sus negocios en Shopify. #### What Are Recent G2 Reviews of Shopify? **["Shopify mantiene nuestra gestión de pedidos organizada y eficiente"](https://www.g2.com/es/survey_responses/shopify-review-13107263)** **Rating:** 4.0/5.0 stars _— Luz Paola Q._ [Read full review](https://www.g2.com/es/survey_responses/shopify-review-13107263) **["Constructor de tiendas intuitivo y fácil de usar que elimina el dolor de cabeza técnico"](https://www.g2.com/es/survey_responses/shopify-review-12913625)** **Rating:** 4.5/5.0 stars _— eklavya s._ [Read full review](https://www.g2.com/es/survey_responses/shopify-review-12913625) #### What Are G2 Users Discussing About Shopify? - [¿Cómo están los emprendedores aprovechando Shopify para construir y hacer crecer sus negocios minoristas en línea?](https://www.g2.com/es/discussions/how-are-entrepreneurs-leveraging-shopify-to-build-and-grow-their-online-retail-businesses) - 4 comments, 4 upvotes - [¿Cómo se está utilizando Shopify para mejorar la eficiencia operativa y la experiencia del usuario en su campo específico?](https://www.g2.com/es/discussions/how-is-shopify-being-used-to-enhance-operational-efficiency-and-user-experience-in-its-specific-field) - 2 comments, 3 upvotes - [¿Para qué se utiliza Shopify?](https://www.g2.com/es/discussions/what-is-shopify-used-for) - 6 comments, 5 upvotes - [¿Qué incluye el plan básico de Shopify?](https://www.g2.com/es/discussions/what-does-the-basic-shopify-plan-include) - 3 comments - [Is Shopify a software?](https://www.g2.com/es/discussions/is-shopify-a-software) - 2 comments ### [Shopify Plus](https://www.g2.com/es/products/shopify-plus/reviews) Shopify Plus es la plataforma de comercio para marcas empresariales de alto crecimiento y alto volumen, combinando velocidad y agilidad con la base escalable que necesitan para crecer más grandes y más rápido. Nuestra plataforma permite a las marcas romper las reglas del comercio a través de: - Extensibilidad ilimitada, integraciones y personalización a través de aplicaciones y socios de Shopify - Automatización personalizada con aplicaciones como Shopify Flow, Launchpad y Scripts - Proceso de pago acelerado y personalizable - Experiencias de cliente localizadas con escaparates globales Shopify Plus impulsa a más de 10,000 de las marcas de más rápido crecimiento en el mundo, incluyendo FashionNova, Budweiser, RedBull, Colourpop y más. **Average Rating:** 4.4/5.0 **Total Reviews:** 855 #### How Do G2 Users Rate Shopify Plus? - **¿Ha sido the product un buen socio para hacer negocios?:** 8.5/10 (Category avg: 8.9/10) - **Extensibilidad:** 8.1/10 (Category avg: 8.4/10) - **Personalización:** 8.2/10 (Category avg: 8.4/10) - **Orquestación de datos:** 7.9/10 (Category avg: 8.4/10) #### Who Is the Company Behind Shopify Plus? - **Vendedor:** [Shopify](https://www.g2.com/es/sellers/shopify) - **Sitio web de la empresa:** www.shopify.com - **Año de fundación:** 2006 - **Ubicación de la sede:** Ottawa, ON - **Twitter:** @Shopify 450,909 seguidores en Twitter - **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3a47e88783b7429c2984c8a3e2defbd798a6e43fb11bd4596b012234db02fbbd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F784652%2F&secure%5Burl_type%5D=linkedin_company_website) 28,516 empleados en LinkedIn® #### Who Uses This Product? - **Who Uses This:** Director Ejecutivo, Propietario - **Top Industries:** Venta al por Menor, Indumentaria y Moda - **Company Size:** 64% Small, 26% Medium #### What Do G2 Reviewers Say About Shopify Plus? _AI-generated summary from verified user reviews_ ##### Pros - Los usuarios admiran la **facilidad de uso** de Shopify Plus, lo que permite una rápida configuración del sitio y una gestión eficiente de múltiples tiendas. - Los usuarios elogian el **soporte al cliente excepcional** de Shopify Plus, apreciando su capacidad de respuesta y utilidad a lo largo de su experiencia. - Los usuarios aprecian la **fiabilidad de Shopify Plus** , destacando en escalabilidad y rendimiento durante períodos de alto tráfico. - Los usuarios elogian la **rápida configuración** de Shopify Plus, destacando su útil documentación y su equipo de atención al cliente por transiciones sin problemas. - Los usuarios encuentran que la **configuración fácil** de Shopify Plus es muy beneficiosa y fácil de usar para un acceso rápido de los clientes. ##### Cons - Los usuarios encuentran Shopify Plus **caro** , especialmente para marcas más pequeñas, con costos adicionales por personalizaciones y flexibilidad limitada. - Los usuarios encuentran **opciones de personalización limitadas** frustrantes, a menudo requiriendo desarrolladores y costos adicionales para la flexibilidad deseada. - Los usuarios encuentran **funcionalidades limitadas** en Shopify Plus, a menudo necesitando conocimientos de desarrollador y herramientas de terceros para mejoras. - Los usuarios sienten que las **funciones faltantes** en Shopify Plus limitan la funcionalidad, requiriendo aplicaciones de terceros para capacidades avanzadas. - Los usuarios destacan los **costos adicionales** asociados con Shopify Plus, lo que lo hace menos accesible y económico para muchas empresas. #### What Are Recent G2 Reviews of Shopify Plus? **["Simple, escalable y siempre innovando, con soporte ultrarrápido de Shopify Plus"](https://www.g2.com/es/survey_responses/shopify-plus-review-12723445)** **Rating:** 5.0/5.0 stars _— Jordan D._ [Read full review](https://www.g2.com/es/survey_responses/shopify-plus-review-12723445) **["Shopify Plus: Potencia empresarial con una experiencia fácil de usar y escalable"](https://www.g2.com/es/survey_responses/shopify-plus-review-12484480)** **Rating:** 4.5/5.0 stars _— Valeriia I._ [Read full review](https://www.g2.com/es/survey_responses/shopify-plus-review-12484480) #### What Are G2 Users Discussing About Shopify Plus? - [¿Cómo funciona Shopify Plus?](https://www.g2.com/es/discussions/how-does-shopify-plus-work) - 2 comments - [¿Qué marcas utilizan Shopify Plus?](https://www.g2.com/es/discussions/what-brands-use-shopify-plus) - 1 comment - [¿Cuáles son las características de Shopify?](https://www.g2.com/es/discussions/shopify-plus-what-are-the-features-of-shopify) - 1 comment - [¿Cuáles son los beneficios de Shopify Plus?](https://www.g2.com/es/discussions/what-are-the-benefits-of-shopify-plus) - 1 comment ### [Salesforce B2C Commerce](https://www.g2.com/es/products/salesforce-b2c-commerce/reviews) Salesforce B2C Commerce empodera a los clientes para aumentar rápidamente la rentabilidad. Clientes de todos los tamaños pueden crear experiencias perfectas y integrar el comercio en cada punto de contacto con plantillas, composibilidad y APIs sin cabeza. Mientras tanto, la inteligencia artificial automatizada ayuda a reducir costos y aumentar la productividad de los comerciantes. Al conectar el viaje de compra a través de marketing unificado, servicio y cumplimiento de pedidos, las empresas pueden ofrecer experiencias personalizadas y fluidas en todos los puntos de contacto del consumidor con una vista única del cliente. B2C Commerce es la única plataforma en la que se confía para ofrecer éxito a nuestros clientes todos los días, todos los meses y en todas las festividades a escala global. **Average Rating:** 4.3/5.0 **Total Reviews:** 558 #### How Do G2 Users Rate Salesforce B2C Commerce? - **¿Ha sido the product un buen socio para hacer negocios?:** 8.6/10 (Category avg: 8.9/10) - **Extensibilidad:** 8.4/10 (Category avg: 8.4/10) - **Personalización:** 8.5/10 (Category avg: 8.4/10) - **Orquestación de datos:** 8.4/10 (Category avg: 8.4/10) #### Who Is the Company Behind Salesforce B2C Commerce? - **Vendedor:** [Salesforce](https://www.g2.com/es/sellers/salesforce) - **Sitio web de la empresa:** www.salesforce.com - **Año de fundación:** 1999 - **Ubicación de la sede:** San Francisco, CA - **Twitter:** @salesforce 579,511 seguidores en Twitter - **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c04f36289ca03aeff007197f1d9e74e925e328ed6bcfaff98911c78b3ab382f7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3185%2F&secure%5Burl_type%5D=linkedin_company_website) 83,223 empleados en LinkedIn® #### Who Uses This Product? - **Who Uses This:** Desarrollador de Salesforce, Gerente - **Top Industries:** Venta al por Menor, Tecnología de la información y servicios - **Company Size:** 40% Medium, 33% Large #### What Do G2 Reviewers Say About Salesforce B2C Commerce? _AI-generated summary from verified user reviews_ ##### Pros - Los usuarios aprecian la **interfaz fácil de usar** de Salesforce B2C Commerce, lo que facilita la gestión eficiente de grandes inventarios. - Los usuarios valoran la **plataforma poderosa y completa** de Salesforce B2C Commerce para gestionar el comercio digital de manera efectiva. - Los usuarios valoran las **integraciones fluidas** de Salesforce B2C Commerce, mejorando el recorrido del cliente y la eficiencia operativa. - Los usuarios valoran las **herramientas de personalización** de Salesforce B2C Commerce, mejorando el compromiso del cliente y aumentando las conversiones de ventas. - Los usuarios valoran la **fácil integración** de Salesforce B2C Commerce, mejorando la eficiencia general y aumentando significativamente el ROI. ##### Cons - Los usuarios encuentran el **configuración compleja** de Salesforce B2C Commerce desafiante, especialmente para equipos y proyectos más pequeños. - Los usuarios encuentran que Salesforce B2C Commerce es **caro** , especialmente en lo que respecta a los costos de configuración, personalización y mantenimiento continuo. - Los usuarios encuentran que la **complejidad de la configuración y personalización** en Salesforce B2C Commerce es una barrera significativa para los equipos más pequeños. - Los usuarios encuentran el **configuración difícil** de Salesforce B2C Commerce desafiante, especialmente para aquellos que son nuevos en la plataforma. - Los usuarios a menudo enfrentan **desafíos complejos de implementación** que pueden obstaculizar la adopción, especialmente para equipos más pequeños sin experiencia técnica. #### What Are Recent G2 Reviews of Salesforce B2C Commerce? **["Comercio Electrónico Confiable y Escalable con Salesforce B2C Commerce"](https://www.g2.com/es/survey_responses/salesforce-b2c-commerce-review-12711370)** **Rating:** 5.0/5.0 stars _— Rossella P._ [Read full review](https://www.g2.com/es/survey_responses/salesforce-b2c-commerce-review-12711370) **["Integración eficiente, pero un poco cara"](https://www.g2.com/es/survey_responses/salesforce-b2c-commerce-review-12548907)** **Rating:** 4.0/5.0 stars _— Siddhant S._ [Read full review](https://www.g2.com/es/survey_responses/salesforce-b2c-commerce-review-12548907) #### What Are G2 Users Discussing About Salesforce B2C Commerce? - [What is Salesforce Commerce for B2C used for?](https://www.g2.com/es/discussions/what-is-salesforce-commerce-for-b2c-used-for) - [¿Es Salesforce una plataforma de comercio electrónico?](https://www.g2.com/es/discussions/is-salesforce-an-ecommerce-platform) - 1 comment - [¿Qué es b2b y b2c en Salesforce?](https://www.g2.com/es/discussions/salesforce-commerce-for-b2c-what-is-b2b-and-b2c-in-salesforce) - 1 comment - [¿Qué es una plataforma b2c?](https://www.g2.com/es/discussions/what-is-a-b2c-platform) - 1 comment - [¿Qué es Salesforce Commerce?](https://www.g2.com/es/discussions/what-is-salesforce-commerce) - 1 comment ### [Wix Studio](https://www.g2.com/es/products/wix-studio/reviews) Wix Studio es la plataforma de creación de sitios web para diseñadores, desarrolladores y especialistas en marketing profesionales. Con capacidades de diseño de alta gama, flujos de trabajo optimizados y herramientas empresariales robustas, empodera a freelancers y agencias para construir, gestionar y escalar sitios web excepcionales con máxima eficiencia. Wix Studio aborda los requisitos de los creadores web profesionales ofreciendo una solución todo en uno que combina tecnología de diseño avanzada con herramientas de gestión de flujo de trabajo, negocio y clientes. Los usuarios pueden colaborar eficientemente, diseñar sitios web de alto rendimiento y hacer crecer su base de clientes, ya sea que formen parte de una agencia, un pequeño estudio o trabajen de manera independiente. Las características clave incluyen: - Capacidades de diseño avanzadas: Accede a un editor de arrastrar y soltar completamente responsivo con amplia precisión y flexibilidad de diseño. Con puntos de interrupción personalizados, cuadrículas de diseño y animaciones y efectos sin código, puedes crear sitios web visualmente distintivos y personalizados. - Flujo de trabajo hiper-eficiente: Wix Studio está diseñado para optimizar los flujos de trabajo, minimizar la repetición y maximizar la producción creativa. Desde el principio, puedes convertir instantáneamente archivos de diseño en sitios web completamente funcionales con el plugin de Figma a Studio, o mapear rápidamente estructuras de sitios usando el Generador de Mapa del Sitio Visual y Wireframe impulsado por IA. Una biblioteca de componentes prediseñados y más de 375 plantillas responsivas hacen que la construcción sea más rápida, mientras que los estilos y temas del sitio aseguran la consistencia de la marca en todos los proyectos. Y con herramientas de IA integradas para automatizar tareas repetitivas y optimizar el diseño, puedes mantenerte enfocado en la creatividad, no en el trabajo tedioso. - Funcionalidad profunda: Wix Studio ofrece un CMS robusto sin código, permitiendo la creación de contenido dinámico, colecciones personalizadas y un estilo preciso. Los creadores también pueden agregar CSS personalizado, lógica de backend y trabajar en un IDE basado en VS Code o integrarse con GitHub para un desarrollo y despliegue sin problemas. - Gestión de clientes: Centraliza la comunicación, aprobaciones y comentarios dentro de la plataforma, simplificando la gestión de clientes. El Kit de Cliente permite transferencias sin problemas al permitirte agregar tutoriales personalizados, guías y recursos directamente a los paneles de control de los clientes para una fácil incorporación y soporte continuo. Con herramientas como el Modo de Contenido, los clientes pueden actualizar de manera independiente el contenido del sitio sin afectar el diseño. - Flujos de trabajo de gestión: Gestiona tu equipo y clientes desde un panel de control unificado. Con soluciones integradas para Tiendas, Eventos, Reservas y más, los creadores pueden manejar fácilmente diversas operaciones de clientes, sin necesidad de plugins o herramientas externas. Wix Studio reúne todo, combinando herramientas colaborativas, secciones predefinidas y wireframes para optimizar tanto la construcción como la gestión. Además, las automatizaciones integradas se encargan del marketing, el compromiso del cliente y las notificaciones internas, para que puedas concentrarte en lo que más importa. - Oportunidad de crecimiento: Wix Studio ayuda a agencias y freelancers a convertir su experiencia creativa en un crecimiento escalable. A través del Programa de Socios, desbloquearás beneficios escalonados que evolucionan con tu agencia mientras abres nuevas fuentes de ingresos. Vende plantillas personalizadas en el Mercado global, gana participación en los ingresos de sitios premium y soluciones de marketing, y monetiza tus aplicaciones y widgets alcanzando a más de 258 millones de usuarios en el Mercado de Aplicaciones de Wix. Wix Studio es una solución versátil para creadores web profesionales que buscan producir eficientemente sitios web excepcionales y gestionar su flujo de trabajo y crecimiento empresarial en una plataforma unificada. **Average Rating:** 4.6/5.0 **Total Reviews:** 81 #### How Do G2 Users Rate Wix Studio? - **¿Ha sido the product un buen socio para hacer negocios?:** 9.4/10 (Category avg: 8.9/10) - **Extensibilidad:** 8.5/10 (Category avg: 8.4/10) - **Personalización:** 8.0/10 (Category avg: 8.4/10) - **Orquestación de datos:** 8.7/10 (Category avg: 8.4/10) #### Who Is the Company Behind Wix Studio? - **Vendedor:** [Wix](https://www.g2.com/es/sellers/wix) - **Sitio web de la empresa:** www.wix.com - **Año de fundación:** 2006 - **Ubicación de la sede:** Tel Aviv - **Twitter:** @Wix 391,474 seguidores en Twitter - **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=519a1551b5e5aabc5cd90bbabfb43b61fed589c770eba57f3d750f0570dcc4d9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F97250%2F&secure%5Burl_type%5D=linkedin_company_website) 7,506 empleados en LinkedIn® #### Who Uses This Product? - **Top Industries:** Diseño, Marketing y publicidad - **Company Size:** 77% Small, 10% Medium #### What Do G2 Reviewers Say About Wix Studio? _AI-generated summary from verified user reviews_ ##### Pros - Los usuarios encuentran Wix Studio increíblemente fácil de usar, apreciando su **simplicidad y facilidad de implementación** para gestionar sitios web de manera efectiva. - Los usuarios valoran las **herramientas de diseño intuitivas** de Wix Studio, lo que hace que sea fácil crear sitios web hermosos y responsivos. - Los usuarios disfrutan de la **plataforma fácil de usar** de Wix Studio, permitiendo actualizaciones fáciles e integración sin problemas para una gestión efectiva del sitio web. - Los usuarios valoran la **simplicidad y facilidad de uso** de Wix Studio, lo que permite una rápida creación y gestión de páginas web. - Los usuarios elogian el **excepcional servicio de atención al cliente** proporcionado por Wix Studio, destacando respuestas rápidas y asistencia experta. ##### Cons - Los usuarios notan las **características limitadas** de Wix Studio, lo que requiere soluciones alternativas para proyectos complejos e integraciones. - Los usuarios encuentran **características faltantes** en Wix Studio, lo que lleva a frustraciones con opciones limitadas y elementos confusos. - Los usuarios encuentran frustrantes las **opciones limitadas de personalización** de Wix Studio, especialmente con las plantillas y los elementos dinámicos. - Los usuarios enfrentan una **curva de aprendizaje pronunciada** con Wix Studio, encontrándolo menos intuitivo y abrumador al principio. - Los usuarios notan **opciones limitadas** en Wix Studio, lo que requiere soluciones alternativas y esfuerzo adicional para proyectos complejos y diseños personalizados. #### What Are Recent G2 Reviews of Wix Studio? **["Herramienta Intuitiva, Fundamental para Agencias"](https://www.g2.com/es/survey_responses/wix-studio-review-11574784)** **Rating:** 5.0/5.0 stars _— Usuario verificado en Marketing y publicidad_ [Read full review](https://www.g2.com/es/survey_responses/wix-studio-review-11574784) **["Usuario de una década aquí: ¡Servicio al cliente de primera clase y un estudio de Wix que mejora constantemente!"](https://www.g2.com/es/survey_responses/wix-studio-review-12860884)** **Rating:** 5.0/5.0 stars _— NitPickin Mobile Detailing T._ [Read full review](https://www.g2.com/es/survey_responses/wix-studio-review-12860884) ### [WooCommerce](https://www.g2.com/es/products/woocommerce/reviews) WooCommerce es el plugin de comercio electrónico más popular de WordPress. Y está disponible de forma gratuita. Lleno de características, perfectamente integrado en tu sitio web de WordPress autohospedado. WooCommerce impulsa más del 24% de todas las tiendas en línea, ayudándote a vender cualquier cosa. Hermosamente. **Average Rating:** 4.4/5.0 **Total Reviews:** 1,234 #### How Do G2 Users Rate WooCommerce? - **¿Ha sido the product un buen socio para hacer negocios?:** 8.6/10 (Category avg: 8.9/10) - **Extensibilidad:** 8.7/10 (Category avg: 8.4/10) - **Personalización:** 8.7/10 (Category avg: 8.4/10) - **Orquestación de datos:** 8.2/10 (Category avg: 8.4/10) #### Who Is the Company Behind WooCommerce? - **Vendedor:** [Automattic Inc.](https://www.g2.com/es/sellers/automattic-inc) - **Año de fundación:** 2005 - **Ubicación de la sede:** San Francisco, CA - **Twitter:** @automattic 57,202 seguidores en Twitter - **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5d04821a8869970b3fb612d0baf4b054ff467b5fdcf21ea405aa98f0fab97697&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F58194%2F&secure%5Burl_type%5D=linkedin_company_website) 2,152 empleados en LinkedIn® #### Who Uses This Product? - **Who Uses This:** Propietario, Director Ejecutivo - **Top Industries:** Venta al por Menor, Marketing y publicidad - **Company Size:** 89% Small, 9% Medium #### What Do G2 Reviewers Say About WooCommerce? _AI-generated summary from verified user reviews_ ##### Pros - Los usuarios encuentran la **facilidad de uso** de WooCommerce excepcional, lo que permite una configuración rápida y una gestión sin esfuerzo de las tiendas de comercio electrónico. - A los usuarios les encanta la **fácil integración** de WooCommerce con varias plataformas, mejorando la eficiencia en la creación de tiendas en línea. - Los usuarios valoran la **flexibilidad del plugin** de WooCommerce, lo que permite una fácil personalización e integración sin problemas con varios sistemas. - A los usuarios les encanta la **rápida configuración de comercio electrónico** con WooCommerce, que permite una fácil creación de sitios e integración de plugins para una gran funcionalidad. - A los usuarios les encanta la **alta personalización** de WooCommerce, disfrutando de un control total e integración con varios temas y complementos. ##### Cons - Los usuarios encuentran WooCommerce **caro** debido a los costos de las funciones premium y las extensiones costosas. - Los usuarios informan de un **rendimiento lento** en WooCommerce, particularmente con configuraciones pesadas y complementos adicionales que afectan la velocidad. - Los usuarios a menudo enfrentan **problemas de integración** con WooCommerce debido a configuraciones complejas y problemas de compatibilidad con complementos y actualizaciones. - Los usuarios informan de **funcionalidades limitadas** en WooCommerce, a menudo necesitando plugins adicionales y desarrollos personalizados para una mejor funcionalidad. - Los usuarios enfrentan frecuentes **problemas de actualización** que pueden interrumpir sus personalizaciones y afectar el rendimiento del sitio durante la escalabilidad. #### What Are Recent G2 Reviews of WooCommerce? **["Escaparate WooCommerce flexible y escalable con integración perfecta en WordPress"](https://www.g2.com/es/survey_responses/woocommerce-review-13023564)** **Rating:** 4.5/5.0 stars _— Ravindra N._ [Read full review](https://www.g2.com/es/survey_responses/woocommerce-review-13023564) **["Personalizable, fácil de usar, pero se ralentiza con los complementos"](https://www.g2.com/es/survey_responses/woocommerce-review-13250116)** **Rating:** 4.5/5.0 stars _— Kubiki A._ [Read full review](https://www.g2.com/es/survey_responses/woocommerce-review-13250116) #### What Are G2 Users Discussing About WooCommerce? - [¿Para qué se utiliza WooCommerce?](https://www.g2.com/es/discussions/what-is-woocommerce-used-for) - 3 comments, 1 upvote - [¿Es WooCommerce gratuito para usar?](https://www.g2.com/es/discussions/is-woocommerce-free-to-use) - 2 comments - [¿Qué son los productos destacados en WooCommerce?](https://www.g2.com/es/discussions/what-is-featured-products-in-woocommerce) - 1 comment - [¿Cuál es el uso de WooCommerce?](https://www.g2.com/es/discussions/what-is-the-use-of-woocommerce) - 2 comments ### [Salesforce B2B Commerce](https://www.g2.com/es/products/salesforce-b2b-commerce/reviews) Salesforce B2B Commerce empodera a los clientes para satisfacer necesidades complejas de los compradores y mejorar la eficiencia de las ventas B2B. Automatiza la compra con reordenamiento rápido de autoservicio, precios específicos para cuentas y clientes, derechos, promociones dinámicas y más. Lanza páginas con plantillas para B2B, D2C o ambos. Aprovecha catálogos compartidos, promociones, productos y listas de precios. Alcanza tus objetivos de crecimiento más rápido y genera más ingresos con B2B Commerce impulsado por Salesforce. Desbloquea una escala global en una plataforma confiable con un tiempo de actividad y seguridad comprobados del 99.99% y un ecosistema de socios robusto para extender las capacidades de Commerce en todo tu negocio. **Average Rating:** 4.4/5.0 **Total Reviews:** 285 #### How Do G2 Users Rate Salesforce B2B Commerce? - **¿Ha sido the product un buen socio para hacer negocios?:** 8.8/10 (Category avg: 8.9/10) - **Extensibilidad:** 8.2/10 (Category avg: 8.4/10) - **Personalización:** 8.2/10 (Category avg: 8.4/10) - **Orquestación de datos:** 8.1/10 (Category avg: 8.4/10) #### Who Is the Company Behind Salesforce B2B Commerce? - **Vendedor:** [Salesforce](https://www.g2.com/es/sellers/salesforce) - **Sitio web de la empresa:** www.salesforce.com - **Año de fundación:** 1999 - **Ubicación de la sede:** San Francisco, CA - **Twitter:** @salesforce 579,511 seguidores en Twitter - **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c04f36289ca03aeff007197f1d9e74e925e328ed6bcfaff98911c78b3ab382f7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3185%2F&secure%5Burl_type%5D=linkedin_company_website) 83,223 empleados en LinkedIn® #### Who Uses This Product? - **Who Uses This:** Desarrollador de Salesforce, Representante de Desarrollo de Negocios - **Top Industries:** Tecnología de la información y servicios, Software de Computadora - **Company Size:** 36% Medium, 33% Large #### What Do G2 Reviewers Say About Salesforce B2B Commerce? _AI-generated summary from verified user reviews_ ##### Pros - Los usuarios valoran la **facilidad de uso** en Salesforce B2B Commerce, elogiando sus procesos de gestión y despliegue sencillos. - Los usuarios aprecian las **experiencias de compra simplificadas y personalizadas** que ofrece Salesforce B2B Commerce a través de una integración profunda con CRM. - Los usuarios aprecian las **funciones personalizadas y la facilidad de integración** en Salesforce B2B Commerce para mejorar sus sitios. - Los usuarios aprecian la **profunda integración con los datos de CRM** , mejorando las experiencias de compra personalizadas y basadas en cuentas en entornos B2B. - Los usuarios aprecian la **fácil implementación y la interfaz amigable** de Salesforce B2B Commerce, mejorando su experiencia de ventas. ##### Cons - Los usuarios a menudo luchan con la **configuración compleja** y los altos costos asociados con la implementación de Salesforce B2B Commerce. - Los usuarios encuentran que Salesforce B2B Commerce es **caro** , señalando particularmente los altos costos de licencia e implementación. - Los usuarios encuentran la **complejidad** de Salesforce B2B Commerce desafiante, especialmente durante los procesos de implementación y personalización. - Los usuarios encuentran la **difícil curva de aprendizaje** de Salesforce B2B Commerce desafiante, especialmente para el personal nuevo y las configuraciones avanzadas. - Los usuarios encuentran la **complejidad y curva de aprendizaje** de Salesforce B2B Commerce desafiante, lo que afecta la configuración y personalización efectivas. #### What Are Recent G2 Reviews of Salesforce B2B Commerce? **["Salesforce B2B Commerce: Jerarquías B2B poderosas, SSO, precios personalizados y RBAC"](https://www.g2.com/es/survey_responses/salesforce-b2b-commerce-review-12736667)** **Rating:** 4.5/5.0 stars _— Akansha C._ [Read full review](https://www.g2.com/es/survey_responses/salesforce-b2b-commerce-review-12736667) **["Experiencia de compra B2B optimizada y personalizable con Salesforce B2B Commerce"](https://www.g2.com/es/survey_responses/salesforce-b2b-commerce-review-12794576)** **Rating:** 5.0/5.0 stars _— Schantera M._ [Read full review](https://www.g2.com/es/survey_responses/salesforce-b2b-commerce-review-12794576) #### What Are G2 Users Discussing About Salesforce B2B Commerce? - [What is your experience with Salesforce Commerce for B2B, and what improvements would you suggest?](https://www.g2.com/es/discussions/what-is-your-experience-with-salesforce-commerce-for-b2b-and-what-improvements-would-you-suggest) - [¿Para qué se utiliza Salesforce Commerce para B2B?](https://www.g2.com/es/discussions/what-is-salesforce-commerce-for-b2b-used-for) - 1 comment - [What are the advantages of b2b e commerce?](https://www.g2.com/es/discussions/what-are-the-advantages-of-b2b-e-commerce) - 1 comment - [¿Qué es el comercio electrónico B2B con ejemplo?](https://www.g2.com/es/discussions/what-is-b2b-e-commerce-with-example) - 1 comment - [What is b2b and b2c in Salesforce?](https://www.g2.com/es/discussions/what-is-b2b-and-b2c-in-salesforce) ### [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/es/products/adobe-commerce-formerly-magento-commerce/reviews) Adobe Commerce ofrece compras personalizadas y de alto rendimiento a gran escala. Entregado como Adobe Commerce como un Servicio en la Nube (ACCS), aumenta la conversión con una tienda impulsada por IA, comercialización integrada y contenido impulsado por GenAI. ACCS apoya la expansión rápida a través de capacidades de múltiples sitios, múltiples idiomas y múltiples marcas, manejando millones de SKU, catálogos complejos y precios personalizados. La innovación SaaS siempre activa reduce el costo total de propiedad al eliminar la sobrecarga de actualizaciones y minimizar el mantenimiento. Para las marcas que desean el mismo rendimiento, personalización y beneficios de comercialización sin reemplazar su backend de comercio existente, Adobe Commerce Optimizer (ACO) ofrece una alternativa flexible. Impulsado por Edge Delivery Services, permite una conversión más rápida, escalabilidad y personalización, sin la necesidad de cambiar de plataforma. Ambas soluciones se integran de manera nativa con herramientas de Adobe Experience Cloud como Adobe Target, Adobe Journey Optimizer y Adobe Real-Time CDP, permitiendo la activación de datos en tiempo real, marketing personalizado y viajes de cliente conectados. **Average Rating:** 4.0/5.0 **Total Reviews:** 598 #### How Do G2 Users Rate Adobe Commerce (formerly Magento Commerce)? - **¿Ha sido the product un buen socio para hacer negocios?:** 7.6/10 (Category avg: 8.9/10) - **Extensibilidad:** 8.7/10 (Category avg: 8.4/10) - **Personalización:** 8.6/10 (Category avg: 8.4/10) - **Orquestación de datos:** 7.9/10 (Category avg: 8.4/10) #### Who Is the Company Behind Adobe Commerce (formerly Magento Commerce)? - **Vendedor:** [Adobe](https://www.g2.com/es/sellers/adobe) - **Sitio web de la empresa:** adobe.com - **Año de fundación:** 1982 - **Ubicación de la sede:** San Jose, CA - **Twitter:** @Adobe 956,842 seguidores en Twitter - **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4bd838466d461c6fe81e09c861e82adaaf56d5a567f856b855f9808677f90560&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1480%2F&secure%5Burl_type%5D=linkedin_company_website) 42,087 empleados en LinkedIn® #### Who Uses This Product? - **Who Uses This:** Desarrollador web, Ingeniero de software - **Top Industries:** Venta al por Menor, Tecnología de la información y servicios - **Company Size:** 58% Small, 30% Medium #### What Do G2 Reviewers Say About Adobe Commerce (formerly Magento Commerce)? _AI-generated summary from verified user reviews_ ##### Pros - Los usuarios aprecian la **escalabilidad flexible y las potentes características** de Adobe Commerce, mejorando su experiencia de comercio electrónico sin problemas. - Los usuarios valoran la **amplia personalización** de Adobe Commerce, mejorando su experiencia en la tienda en línea con facilidad y flexibilidad. - Los usuarios valoran las **extensas opciones de personalización** en Adobe Commerce, permitiendo ajustes sin problemas sin comprometer la integridad del sitio. - Los usuarios valoran la **flexibilidad** de Adobe Commerce, lo que permite amplias personalizaciones y soluciones escalables para sus tiendas en línea. - Los usuarios valoran las **capacidades de integración sofisticadas** de Adobe Commerce, mejorando el rendimiento y la escalabilidad para soluciones de comercio electrónico robustas. ##### Cons - Los usuarios informan de una **curva de aprendizaje** desafiante, que requiere conocimientos técnicos y soporte de desarrolladores para el uso efectivo de Adobe Commerce. - Los usuarios encuentran que la **fuerte dependencia de los desarrolladores** de Adobe Commerce complica la resolución de problemas y aumenta los costos y la complejidad del uso. - Los usuarios señalan la **complejidad** de Adobe Commerce, citando una configuración difícil, tiempos de carga lentos y una curva de aprendizaje pronunciada. - Los usuarios encuentran el **configuración compleja** de Adobe Commerce desafiante, requiriendo un conocimiento técnico significativo y soporte de desarrolladores. - Los usuarios experimentan **problemas de rendimiento lento** con Adobe Commerce, especialmente durante picos de tráfico y configuraciones complejas. #### What Are Recent G2 Reviews of Adobe Commerce (formerly Magento Commerce)? **["Adobe Commerce flexible y escalable con personalización fluida de la tienda"](https://www.g2.com/es/survey_responses/adobe-commerce-formerly-magento-commerce-review-12832129)** **Rating:** 5.0/5.0 stars _— Muzammil M._ [Read full review](https://www.g2.com/es/survey_responses/adobe-commerce-formerly-magento-commerce-review-12832129) **["Plataforma de comercio electrónico sólida, pero requiere soporte de desarrollador"](https://www.g2.com/es/survey_responses/adobe-commerce-formerly-magento-commerce-review-12838099)** **Rating:** 4.0/5.0 stars _— Praney M._ [Read full review](https://www.g2.com/es/survey_responses/adobe-commerce-formerly-magento-commerce-review-12838099) #### What Are G2 Users Discussing About Adobe Commerce (formerly Magento Commerce)? - [¿Para qué se utiliza Adobe Commerce (anteriormente Magento Commerce)?](https://www.g2.com/es/discussions/what-is-adobe-commerce-formerly-magento-commerce-used-for) - 2 comments, 1 upvote ### [BigCommerce](https://www.g2.com/es/products/bigcommerce/reviews) Tu negocio nunca fue de talla única. BigCommerce, impulsado por Commerce, es una plataforma de comercio flexible y abierta diseñada para adaptarse. Ejecuta alojado, sin cabeza o completamente componible, y potencia tanto las tiendas B2C como B2B desde un único back end, sin compromisos. Diseña visualmente con un editor avanzado de arrastrar y soltar o profundiza con acceso completo a API y código, convierte más con un proceso de pago optimizado de una sola página, y recibe pagos a tu manera con más de 20 proveedores de pago integrados y más de 130 soluciones de pago, sin tarifas adicionales. Con más de 1,200 aplicaciones y más de 600 integraciones, BigCommerce impulsa el crecimiento en B2C y B2B, incluyendo BMW, The RealReal, UPLIFT Desk, Mizuno y AS Colour. Consulta historias de éxito de negocios como el tuyo, visita: https://www.bigcommerce.com/case-study/ **Average Rating:** 4.2/5.0 **Total Reviews:** 571 #### How Do G2 Users Rate BigCommerce? - **¿Ha sido the product un buen socio para hacer negocios?:** 8.4/10 (Category avg: 8.9/10) - **Extensibilidad:** 7.6/10 (Category avg: 8.4/10) - **Personalización:** 7.4/10 (Category avg: 8.4/10) - **Orquestación de datos:** 7.7/10 (Category avg: 8.4/10) #### Who Is the Company Behind BigCommerce? - **Vendedor:** [Commerce](https://www.g2.com/es/sellers/commerce) - **Sitio web de la empresa:** www.commerce.com - **Año de fundación:** 2009 - **Ubicación de la sede:** Austin, TX - **Twitter:** @bigcommerce 65,688 seguidores en Twitter - **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1c7080c4ecba9a2bdfe57737ac3a375c6395314771bf76fda54e16e5962ed50e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpoweredbycommerce%2F&secure%5Burl_type%5D=linkedin_company_website) 1,875 empleados en LinkedIn® #### Who Uses This Product? - **Who Uses This:** Propietario, Director Ejecutivo - **Top Industries:** Venta al por Menor, Indumentaria y Moda - **Company Size:** 75% Small, 19% Medium #### What Do G2 Reviewers Say About BigCommerce? _AI-generated summary from verified user reviews_ ##### Pros - Los usuarios valoran la **facilidad de uso** de BigCommerce, destacando su configuración sencilla y capacidades de integración sin problemas. - Los usuarios elogian el **servicio de atención al cliente de primera categoría** de BigCommerce, apreciando su capacidad de respuesta y dedicación a las necesidades. - Los usuarios disfrutan de las **características de fácil integración** de BigCommerce, conectándose sin problemas con varios sistemas y herramientas. - Los usuarios elogian a BigCommerce por su **interfaz fácil de usar y características integradas** , haciendo que la creación de tiendas en línea sea fluida y efectiva. - Los usuarios valoran la **fácil integración de aplicaciones** de BigCommerce, mejorando sus capacidades de gestión de tiendas y análisis sin esfuerzo. ##### Cons - Los usuarios experimentan **opciones de personalización limitadas** en BigCommerce, lo que dificulta su capacidad para adaptar su tienda de manera efectiva. - Los usuarios encuentran BigCommerce **caro** , sugiriendo que precios más bajos mejorarían la accesibilidad y la satisfacción del cliente. - Los usuarios luchan con **personalización difícil** , enfrentando opciones limitadas para personalizar su experiencia en BigCommerce de manera efectiva. - Los usuarios enfrentan **dificultades de personalización** con BigCommerce, luchando por lograr diseños y características únicas para sus tiendas. - Los usuarios enfrentan **funciones limitadas** en BigCommerce, a menudo necesitando aplicaciones de terceros y personalizaciones significativas, lo que lleva a cambiar de plataformas. #### What Are Recent G2 Reviews of BigCommerce? **["Integración de aplicaciones sin esfuerzo en una plataforma intuitiva"](https://www.g2.com/es/survey_responses/bigcommerce-review-12098345)** **Rating:** 4.5/5.0 stars _— Phil S._ [Read full review](https://www.g2.com/es/survey_responses/bigcommerce-review-12098345) **["Una opción sólida (aunque un poco torpe) para organizaciones B2B más pequeñas que requieren comercio."](https://www.g2.com/es/survey_responses/bigcommerce-review-8806166)** **Rating:** 4.0/5.0 stars _— Nicholas W._ [Read full review](https://www.g2.com/es/survey_responses/bigcommerce-review-8806166) #### What Are G2 Users Discussing About BigCommerce? - [¿Quién usa BigCommerce?](https://www.g2.com/es/discussions/who-uses-bigcommerce) - 1 comment, 1 upvote - [¿Es BigCommerce como Shopify?](https://www.g2.com/es/discussions/is-bigcommerce-like-shopify) - 2 comments - [¿Cuál es mejor, Shopify o BigCommerce?](https://www.g2.com/es/discussions/which-is-better-shopify-or-bigcommerce) - 2 comments - [What is BigCommerce platform?](https://www.g2.com/es/discussions/what-is-bigcommerce-platform) ### [SAP Commerce Cloud](https://www.g2.com/es/products/sap-commerce-cloud/reviews) SAP Commerce Cloud es una solución de comercio empresarial probada que ayuda a las organizaciones a crear experiencias de compra personalizadas y simplificar las operaciones de comercio para impulsar un crecimiento rentable. Ya sea apoyando modelos de negocio B2B, B2C o B2B2C, SAP Commerce Cloud proporciona la flexibilidad y escalabilidad necesarias para apoyar a organizaciones de todos los tamaños mientras se adapta a las expectativas cambiantes de los clientes y a los requisitos del comercio. Las capacidades impulsadas por IA, como el descubrimiento inteligente de productos, recomendaciones, asistentes de compras y ventas guiadas, ayudan a los clientes a tomar decisiones de compra con confianza, mientras que las experiencias de autoservicio y la automatización del comercio mejoran la eficiencia y reducen costos. La integración nativa con SAP ERP y un amplio ecosistema de socios ayudan a conectar la demanda del cliente con la ejecución operativa para ofrecer experiencias de comercio confiables a gran escala. SAP Commerce Cloud es confiado por más de 3,500 clientes en 20 industrias y 100 países. Los clientes confían en la solución por su rendimiento y fiabilidad a escala empresarial, apoyando más de $570 mil millones en valor bruto de mercancías y más de 120 millones de pedidos. **Average Rating:** 4.3/5.0 **Total Reviews:** 296 #### How Do G2 Users Rate SAP Commerce Cloud? - **¿Ha sido the product un buen socio para hacer negocios?:** 8.4/10 (Category avg: 8.9/10) - **Extensibilidad:** 8.7/10 (Category avg: 8.4/10) - **Personalización:** 8.5/10 (Category avg: 8.4/10) - **Orquestación de datos:** 8.4/10 (Category avg: 8.4/10) #### Who Is the Company Behind SAP Commerce Cloud? - **Vendedor:** [SAP](https://www.g2.com/es/sellers/sap) - **Sitio web de la empresa:** www.sap.com - **Año de fundación:** 1972 - **Ubicación de la sede:** Walldorf - **Twitter:** @SAP 297,052 seguidores en Twitter - **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8fd712dbd816fadfc039a60dcf8c1a3d6a48469756075586fa0be3da7e4b74d7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsap%2F&secure%5Burl_type%5D=linkedin_company_website) 141,955 empleados en LinkedIn® #### Who Uses This Product? - **Who Uses This:** Consultor, Asociado - **Top Industries:** Tecnología de la información y servicios, Software de Computadora - **Company Size:** 46% Large, 33% Medium #### What Do G2 Reviewers Say About SAP Commerce Cloud? _AI-generated summary from verified user reviews_ ##### Pros - Los usuarios aprecian la **facilidad de uso** de SAP Commerce Cloud, lo que mejora la eficiencia en la gestión de necesidades comerciales complejas. - Los usuarios valoran la **excelente integración con el ecosistema SAP** , mejorando las operaciones sin problemas y las experiencias de los clientes. - Los usuarios aprecian la **flexibilidad y escalabilidad** de SAP Commerce Cloud, lo que permite soluciones personalizadas para diversas necesidades B2B. - Los usuarios valoran la **experiencia excepcional del cliente** proporcionada por SAP Commerce Cloud, mejorando la personalización a través de múltiples canales. - Los usuarios valoran la **extensibilidad y personalización** de SAP Commerce Cloud, lo que permite soluciones a medida para necesidades empresariales complejas. ##### Cons - Los usuarios encuentran que SAP Commerce Cloud es **caro** , lo que potencialmente limita la accesibilidad para empresas y organizaciones más pequeñas. - Los usuarios encuentran que SAP Commerce Cloud tiene una **alta complejidad** , especialmente durante la configuración inicial y las integraciones con otros sistemas. - Los usuarios encuentran que SAP Commerce Cloud tiene una **curva de aprendizaje difícil** , requiriendo un tiempo significativo y experiencia técnica para configurarlo. - Los usuarios encuentran la **empinada curva de aprendizaje** desafiante, especialmente para los nuevos desarrolladores que navegan por su complejidad y numerosos componentes. - Los usuarios encuentran la **implementación compleja** de SAP Commerce Cloud desafiante, especialmente para los equipos que carecen de recursos técnicos. #### What Are Recent G2 Reviews of SAP Commerce Cloud? **["Flexibilidad de nivel empresarial, rendimiento escalable e integraciones sólidas con SAP"](https://www.g2.com/es/survey_responses/sap-commerce-cloud-review-12817002)** **Rating:** 5.0/5.0 stars _— Vedant G._ [Read full review](https://www.g2.com/es/survey_responses/sap-commerce-cloud-review-12817002) **["SAP Commerce Cloud: Estabilidad inigualable para empresas B2B complejas"](https://www.g2.com/es/survey_responses/sap-commerce-cloud-review-13165392)** **Rating:** 4.0/5.0 stars _— Hitesh M._ [Read full review](https://www.g2.com/es/survey_responses/sap-commerce-cloud-review-13165392) #### What Are G2 Users Discussing About SAP Commerce Cloud? - [¿Para qué se utiliza SAP Commerce Cloud?](https://www.g2.com/es/discussions/what-is-sap-commerce-cloud-used-for) - 1 comment - [Is SAP Hybris SaaS?](https://www.g2.com/es/discussions/is-sap-hybris-saas) - [What is CMS cockpit in hybris?](https://www.g2.com/es/discussions/hybris-product-content-management-what-is-cms-cockpit-in-hybris) - [What is CMS cockpit in hybris?](https://www.g2.com/es/discussions/what-is-cms-cockpit-in-hybris) - [What are three integrations that enhance the functionality of SAP Commerce Cloud?](https://www.g2.com/es/discussions/what-are-three-integrations-that-enhance-the-functionality-of-sap-commerce-cloud) ### [Wix](https://www.g2.com/es/products/wix/reviews) Wix es un creador de sitios web que permite a cualquier empresa o individuo construir su propio sitio web profesional. Al combinar herramientas de diseño y soluciones empresariales en una plataforma impulsada por IA, Wix facilita que cualquiera pueda crear sin límites y escalar con confianza en línea. Ya sea un portafolio personal, un blog, un negocio de servicios o una tienda de comercio electrónico, Wix tiene una solución para ti. Puedes comenzar codificando un sitio web con Wix Harmony, o eligiendo una plantilla diseñada por profesionales para algo más estructurado. De cualquier manera, tu sitio puede personalizarse fácilmente con un editor inteligente de arrastrar y soltar. Cada sitio incluye alojamiento en múltiples nubes, rendimiento web ultrarrápido y seguridad de nivel empresarial. Wix va más allá de la creación básica de sitios web con herramientas integradas y funciones de IA para apoyar todo tu recorrido en línea. Puedes generar contenido usando IA en la misma voz de marca en todo tu sitio, así como imágenes, etiquetas SEO, materiales de marketing y mucho más. También puedes usar Wix para buscar y registrar un dominio personalizado con acceso a más de 400 opciones de TLD, configurar un correo electrónico profesional y usar funciones avanzadas de marca. Wix también tiene análisis de sitios web y una aplicación móvil, para que puedas monitorear y gestionar tu sitio desde cualquier lugar. No importa tu sitio web o negocio, Wix combina todo lo que necesitas en una plataforma intuitiva utilizada por millones en todo el mundo. ¿Cuáles son las principales características de Wix? • Creador de sitios web con IA que puede crear un sitio para cualquier industria • Editor inteligente de arrastrar y soltar para editar intuitivamente tu sitio • Plantillas de sitios web diseñadas profesionalmente • Capacidad para buscar y registrar un dominio personalizado • Alojamiento web en múltiples nubes con rendimiento rápido y seguridad integrada • Herramientas avanzadas de marketing, incluyendo SEO y optimización LLM • Soluciones de comercio electrónico equipadas con ventas multicanal • Software de programación en línea para negocios basados en servicios • Capacidades de blogs y portafolios para crecer y monetizar tu audiencia • Herramientas de desarrollo web de pila completa para personalización avanzada **Average Rating:** 4.2/5.0 **Total Reviews:** 1,824 #### How Do G2 Users Rate Wix? - **¿Ha sido the product un buen socio para hacer negocios?:** 8.4/10 (Category avg: 8.9/10) - **Extensibilidad:** 8.5/10 (Category avg: 8.4/10) - **Personalización:** 8.5/10 (Category avg: 8.4/10) - **Orquestación de datos:** 8.3/10 (Category avg: 8.4/10) #### Who Is the Company Behind Wix? - **Vendedor:** [Wix](https://www.g2.com/es/sellers/wix) - **Sitio web de la empresa:** www.wix.com - **Año de fundación:** 2006 - **Ubicación de la sede:** Tel Aviv - **Twitter:** @Wix 391,474 seguidores en Twitter - **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=519a1551b5e5aabc5cd90bbabfb43b61fed589c770eba57f3d750f0570dcc4d9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F97250%2F&secure%5Burl_type%5D=linkedin_company_website) 7,506 empleados en LinkedIn® #### Who Uses This Product? - **Who Uses This:** Propietario, Gerente de Marketing - **Top Industries:** Marketing y publicidad, Software de Computadora - **Company Size:** 79% Small, 15% Medium #### What Do G2 Reviewers Say About Wix? _AI-generated summary from verified user reviews_ ##### Pros - A los usuarios les encanta la **facilidad de uso** de Wix, destacando su configuración intuitiva y características amigables para el usuario para crear sitios web. - Los usuarios aprecian el **soporte al cliente receptivo** en Wix, resolviendo problemas de manera consistente y mejorando la experiencia general. - A los usuarios les encantan las **opciones de personalización** de Wix, que permiten un diseño de sitios web fácil e intuitivo con numerosas herramientas flexibles. - Los usuarios admiran el **diseño intuitivo y las plantillas** de Wix, haciendo la creación de sitios web fácil y accesible para todos. - Los usuarios valoran Wix por su **interfaz fácil de usar** , lo que hace que el desarrollo de sitios web sea accesible e intuitivo incluso para principiantes. ##### Cons - Los usuarios encuentran Wix **caro** , señalando cargos inesperados y una necesidad de mejores opciones de precios. - Los usuarios encuentran frustrantes las **opciones limitadas de personalización** , lo que afecta la capacidad de adaptar eficazmente sus sitios. - Los usuarios encuentran **problemas de precios** con Wix, incluyendo altas renovaciones de dominio y costos por acceder a funciones avanzadas. - Los usuarios expresan frustración con el **pobre soporte al cliente** de Wix, sintiéndose ignorados y sin apoyo para resolver problemas críticos de SEO. - Los usuarios a menudo experimentan **tiempos de carga lentos** con Wix, lo que impacta negativamente en el rendimiento general del sitio y la experiencia del usuario. #### What Are Recent G2 Reviews of Wix? **["¿Llegó Wix al pico de la montaña?"](https://www.g2.com/es/survey_responses/wix-review-13098963)** **Rating:** 4.5/5.0 stars _— Francisco V._ [Read full review](https://www.g2.com/es/survey_responses/wix-review-13098963) **["Forma creativa de tener un sitio web hermoso."](https://www.g2.com/es/survey_responses/wix-review-13114795)** **Rating:** 4.5/5.0 stars _— Deinilys T._ [Read full review](https://www.g2.com/es/survey_responses/wix-review-13114795) #### What Are G2 Users Discussing About Wix? - [¿Cuáles son las características avanzadas de diseño en Wix que un nuevo usuario debería aprender para crear un sitio web profesional?](https://www.g2.com/es/discussions/what-are-the-advanced-design-features-in-wix-that-a-new-user-should-learn-to-create-a-professional-website) - 1 comment - [¿Para qué se utiliza Wix?](https://www.g2.com/es/discussions/what-is-wix-used-for) - 1 comment, 2 upvotes - [¿Tiene Wix una función de reservas?](https://www.g2.com/es/discussions/does-wix-have-a-booking-feature) - 2 comments ### [Sage eCommerce](https://www.g2.com/es/products/sage-ecommerce/reviews) Sage eCommerce es una solución integral diseñada para integrar sin problemas los canales de ventas en línea con los sistemas de Planificación de Recursos Empresariales (ERP) de Sage, permitiendo a las empresas gestionar sus operaciones de comercio electrónico de manera eficiente. Esta plataforma atiende tanto a los mercados B2B como B2C, proporcionando un enfoque unificado para la gestión de ventas en línea. Características y Funcionalidades Clave: - Integración Perfecta con ERP: Se conecta directamente con los sistemas ERP de Sage, asegurando la sincronización en tiempo real de pedidos, inventario, datos de clientes y transacciones financieras. - Sistema de Gestión de Contenidos (CMS): Ofrece un CMS intuitivo para la fácil creación y gestión de páginas web, detalles de productos y diseño de contenido a través de una interfaz de arrastrar y soltar fácil de usar. - Exhibición de Productos: Soporta múltiples imágenes por artículo, listas de deseos, agrupaciones de productos flexibles, variantes de tamaño y color, promociones de venta cruzada y capacidades de búsqueda robustas. - Pago y Envío: Presenta un proceso de pago simplificado en una sola página, carrito de compras optimizado para móviles, integración con Sage Sales Tax y cálculos de tarifas de envío en tiempo real con transportistas globales y regionales. - Portal del Cliente: Proporciona a los clientes acceso en tiempo real al seguimiento de pedidos, actividad de envío, pagos de facturas en línea e historiales detallados de facturas. Valor Principal y Soluciones Proporcionadas: Sage eCommerce aborda las complejidades de gestionar ventas en línea ofreciendo una plataforma totalmente integrada que conecta las operaciones de comercio electrónico con los sistemas de back-office. Esta integración elimina la necesidad de entrada manual de datos, reduce errores y asegura consistencia en todos los canales de ventas. Al proporcionar acceso a datos en tiempo real y un sistema unificado para gestionar precios, inventario e información del cliente, las empresas pueden mejorar la eficiencia operativa, mejorar la satisfacción del cliente e impulsar el crecimiento de los ingresos. La escalabilidad y flexibilidad de la plataforma la hacen adecuada para empresas que buscan expandir su presencia en línea mientras mantienen el control sobre sus operaciones. **Average Rating:** 4.3/5.0 **Total Reviews:** 19 #### How Do G2 Users Rate Sage eCommerce? - **¿Ha sido the product un buen socio para hacer negocios?:** 9.2/10 (Category avg: 8.9/10) - **Extensibilidad:** 8.0/10 (Category avg: 8.4/10) - **Personalización:** 8.3/10 (Category avg: 8.4/10) - **Orquestación de datos:** 8.0/10 (Category avg: 8.4/10) #### Who Is the Company Behind Sage eCommerce? - **Vendedor:** [Sage Software](https://www.g2.com/es/sellers/sage-software-d61a780c-4fb3-4781-9519-baa772f5ea91) - **Año de fundación:** 1981 - **Ubicación de la sede:** Newcastle - **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=86f239d02fadcee5a4a98d333eece19ed93d313e880a1b86e6451872bfa2360c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2802%2F&secure%5Burl_type%5D=linkedin_company_website) 15,579 empleados en LinkedIn® - **Propiedad:** SGE.L - **Teléfono:** +1 (866) 996-7243 #### Who Uses This Product? - **Company Size:** 45% Medium, 35% Small #### What Do G2 Reviewers Say About Sage eCommerce? _AI-generated summary from verified user reviews_ ##### Pros - Los usuarios encuentran Sage eCommerce excepcionalmente **fácil de usar** , disfrutando de su diseño intuitivo y navegación fluida para la venta en línea. - Los usuarios aprecian la **rápida configuración** de Sage eCommerce, lo que les permite gestionar las ventas en línea de manera eficiente y con facilidad. - Los usuarios encuentran que la **facilidad de navegación** de Sage eCommerce hace que gestionar las ventas en línea sea eficiente y agradable. - Los usuarios aprecian la **navegación fácil y la configuración sin problemas** de Sage eCommerce, mejorando enormemente su experiencia de ventas en línea. - Los usuarios elogian la **fiabilidad** de Sage eCommerce, disfrutando de su funcionalidad sin problemas y diseño intuitivo para tareas contables. ##### Cons - Los usuarios encuentran la **implementación compleja** de Sage eCommerce desafiante, especialmente con lecciones fundamentales insuficientes y un proceso de registro complicado. - Los usuarios encuentran el **proceso de aprendizaje desafiante** , deseando lecciones más accesibles y una experiencia de registro más sencilla. #### What Are Recent G2 Reviews of Sage eCommerce? **["Fácil de usar con configuración sin esfuerzo"](https://www.g2.com/es/survey_responses/sage-ecommerce-review-12036254)** **Rating:** 5.0/5.0 stars _— Michael H._ [Read full review](https://www.g2.com/es/survey_responses/sage-ecommerce-review-12036254) **["Conveniente y fácil de usar, pero necesita mejorar la incorporación"](https://www.g2.com/es/survey_responses/sage-ecommerce-review-11939854)** **Rating:** 5.0/5.0 stars _— supplier m._ [Read full review](https://www.g2.com/es/survey_responses/sage-ecommerce-review-11939854) #### What Are G2 Users Discussing About Sage eCommerce? - [How do you use Sage Ecommerce?](https://www.g2.com/es/discussions/sage-ecommerce-how-do-you-use-sage-ecommerce) - [How do you use Sage Ecommerce?](https://www.g2.com/es/discussions/how-do-you-use-sage-ecommerce) - [¿Cuál es el uso de Sage Ecommerce?](https://www.g2.com/es/discussions/sage-ecommerce-what-is-the-use-of-sage-ecommerce) - 1 comment - [What is the use of Sage Ecommerce?](https://www.g2.com/es/discussions/what-is-the-use-of-sage-ecommerce) - [What software is used for eCommerce?](https://www.g2.com/es/discussions/sage-ecommerce-what-software-is-used-for-ecommerce-2fc27f34-24b2-49cb-bc0c-0e9cf53cef05) - 1 comment ### [commercetools](https://www.g2.com/es/products/commercetools/reviews) El inventor del comercio sin cabeza, commercetools es un innovador disruptor tecnológico que se ha establecido como un proveedor de software de comercio electrónico líder en la industria. Como el visionario del movimiento de arquitectura moderna MACH (basada en microservicios, API-first, nativa de la nube y sin cabeza), commercetools ofrece a las empresas la agilidad para innovar e iterar sobre la marcha, fusionar canales en línea y fuera de línea, impulsar ingresos y proteger su negocio para el futuro. Con sede en Múnich, Alemania, y oficinas en Europa, Asia y Estados Unidos, commercetools está enfocado singularmente en liderar un futuro de posibilidades de comercio ilimitadas. El software de commercetools ha sido implementado por empresas DAX, así como por compañías Fortune 500 en diversas industrias, desde el comercio minorista hasta la manufactura y desde las telecomunicaciones hasta la moda. commercetools es nombrado un 'Líder' global en el Cuadrante Mágico de Gartner para Comercio Digital, en la Forrester B2C Commerce Solutions Wave™ y en el IDC MarketScape: Comercio Digital Sin Cabeza. **Average Rating:** 4.5/5.0 **Total Reviews:** 15 #### How Do G2 Users Rate commercetools? - **¿Ha sido the product un buen socio para hacer negocios?:** 9.3/10 (Category avg: 8.9/10) - **Extensibilidad:** 9.2/10 (Category avg: 8.4/10) - **Personalización:** 10.0/10 (Category avg: 8.4/10) - **Orquestación de datos:** 7.5/10 (Category avg: 8.4/10) #### Who Is the Company Behind commercetools? - **Vendedor:** [commercetools](https://www.g2.com/es/sellers/commercetools) - **Año de fundación:** 2006 - **Ubicación de la sede:** Munich, Germany - **Twitter:** @commercetools 3,553 seguidores en Twitter - **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6fea33a00f54aa09a891315eb1c1d6bd6cef631ce3d287331a4f6f5337220609&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcommercetools%2F&secure%5Burl_type%5D=linkedin_company_website) 572 empleados en LinkedIn® - **Teléfono:** 1 212 220 3809 #### Who Uses This Product? - **Company Size:** 41% Large, 29% Medium #### What Do G2 Reviewers Say About commercetools? _AI-generated summary from verified user reviews_ ##### Pros - Los usuarios elogian el **increíble servicio al cliente** proporcionado por commercetools, expresando su gratitud por el apoyo recibido. - Los usuarios elogian el **suave soporte al cliente** de commercetools, haciendo que la integración y la implementación sean sin esfuerzo. - Los usuarios encuentran que commercetools es **muy fácil de usar** , destacando su integración sin problemas y excelente soporte al cliente. - Los usuarios elogian la **fácil integración** de commercetools, apreciando su implementación fluida y excelente soporte al cliente. - Los usuarios elogian la **facilidad de implementación** de commercetools, destacando una integración fluida y un excelente soporte al cliente. #### What Are Recent G2 Reviews of commercetools? **["Integración sin esfuerzo y soporte excepcional"](https://www.g2.com/es/survey_responses/commercetools-review-10532168)** **Rating:** 5.0/5.0 stars _— Yana N._ [Read full review](https://www.g2.com/es/survey_responses/commercetools-review-10532168) **["Solución flexible con un backend sólido, carece de capacidad para aplicaciones móviles."](https://www.g2.com/es/survey_responses/commercetools-review-12568737)** **Rating:** 4.0/5.0 stars _— Jose Z._ [Read full review](https://www.g2.com/es/survey_responses/commercetools-review-12568737) #### What Are G2 Users Discussing About commercetools? - [What is a headless commerce platform?](https://www.g2.com/es/discussions/commercetools-what-is-a-headless-commerce-platform) - [What is a commerce platform?](https://www.g2.com/es/discussions/commercetools-what-is-a-commerce-platform) - [How much is commercetools?](https://www.g2.com/es/discussions/how-much-is-commercetools) - [What does commercetools do?](https://www.g2.com/es/discussions/what-does-commercetools-do) ### [Ecwid](https://www.g2.com/es/products/ecwid/reviews) Ecwid by Lightspeed es la forma más fácil de añadir una tienda en línea a cualquier página web o perfil de redes sociales. Utilizado por cientos de miles de comerciantes en 175 países, Ecwid by Lightspeed tiene todo lo que necesitas para llegar a tus clientes dondequiera que estén: en persona, a través de tu sitio web, Instagram, Facebook, Amazon o Google Shopping. Y con las integraciones de punto de venta de Ecwid, integraciones de marketing por correo electrónico y aplicación móvil dedicada, puedes gestionar tu marketing, merchandising y ventas en cualquier momento y lugar. **Average Rating:** 4.7/5.0 **Total Reviews:** 397 #### How Do G2 Users Rate Ecwid? - **¿Ha sido the product un buen socio para hacer negocios?:** 9.4/10 (Category avg: 8.9/10) - **Extensibilidad:** 8.2/10 (Category avg: 8.4/10) - **Personalización:** 8.3/10 (Category avg: 8.4/10) - **Orquestación de datos:** 7.9/10 (Category avg: 8.4/10) #### Who Is the Company Behind Ecwid? - **Vendedor:** [Lightspeed](https://www.g2.com/es/sellers/lightspeed) - **Año de fundación:** 2005 - **Ubicación de la sede:** Montreal - **Twitter:** @LightspeedHQ 18,462 seguidores en Twitter - **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1ee67da410e3929ddc4abf3c73bfcd7206aa5ed926075d98f5e0700f17538d4f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1557218%2F&secure%5Burl_type%5D=linkedin_company_website) 3,530 empleados en LinkedIn® #### Who Uses This Product? - **Who Uses This:** Propietario, Propietario de negocio - **Top Industries:** Venta al por Menor, Indumentaria y Moda - **Company Size:** 96% Small, 3% Medium #### What Do G2 Reviewers Say About Ecwid? _AI-generated summary from verified user reviews_ ##### Pros - Los usuarios valoran la **fácil integración** de Ecwid con varias aplicaciones CMS como WordPress y Drupal. - Los usuarios aprecian las **muchas características gratuitas** que ofrece Ecwid, mejorando su experiencia de integración con WordPress. - Los usuarios valoran la **fácil integración** de Ecwid con varias plataformas de comercio electrónico, mejorando su experiencia de ventas en línea. - A los usuarios les encanta la **variedad de aplicaciones** de Ecwid, especialmente su integración perfecta con WordPress y los útiles complementos gratuitos. - Los usuarios valoran la **fácil integración** de Ecwid con WordPress y su selección de complementos gratuitos. ##### Cons - Los usuarios expresan frustración con los **altos precios de suscripción** de Ecwid, señalando un valor disminuido desde la adquisición. - Los usuarios encuentran **dificultad de integración** al intentar conectar Ecwid con varias aplicaciones CMS y pasarelas de pago. - No se han reportado inconvenientes significativos, pero los usuarios aún pueden enfrentar **problemas de pago** que pueden interrumpir sus transacciones. - Los usuarios están frustrados con el **pobre servicio al cliente** de Ecwid, experimentando retrasos y respuestas poco útiles cuando se necesita asistencia. - Los usuarios están frustrados por los **altos precios de suscripción** de Ecwid, sintiendo que ya no ofrecen un buen valor. #### What Are Recent G2 Reviews of Ecwid? **["Comercio electrónico flexible, necesita mejor soporte de envío"](https://www.g2.com/es/survey_responses/ecwid-review-12768156)** **Rating:** 4.0/5.0 stars _— Travis I._ [Read full review](https://www.g2.com/es/survey_responses/ecwid-review-12768156) **["Configuración sin problemas, integraciones limitadas"](https://www.g2.com/es/survey_responses/ecwid-review-12778819)** **Rating:** 5.0/5.0 stars _— NISHIT K._ [Read full review](https://www.g2.com/es/survey_responses/ecwid-review-12778819) #### What Are G2 Users Discussing About Ecwid? - [What is Ecwid used for?](https://www.g2.com/es/discussions/what-is-ecwid-used-for) - 1 comment - [¿Qué significa ecwid?](https://www.g2.com/es/discussions/what-does-ecwid-mean) - 1 comment - [¿Quién usa ecwid?](https://www.g2.com/es/discussions/who-uses-ecwid) - 1 comment - [¿Es Ecwid mejor que Shopify?](https://www.g2.com/es/discussions/is-ecwid-better-than-shopify) - 1 comment - [¿Es bueno Ecwid?](https://www.g2.com/es/discussions/is-ecwid-any-good) - 1 comment ### [Oracle Commerce Cloud](https://www.g2.com/es/products/oracle-commerce-cloud/reviews) Muévase a la velocidad de los negocios con agilidad 24/7. Cuente la historia de su marca con una experiencia de comercio receptiva para B2C y B2B con herramientas intuitivas en la segura, flexible y escalable Oracle Cloud. Ofrezca experiencias omnicanal sorprendentes con personalización impulsada por IA, gestión de experiencias de arrastrar y soltar con precisión de píxeles, y pruebas multivariantes. Concéntrese en su negocio e innove con actualizaciones rápidas, y escale con tranquilidad. Extienda más allá de los límites del SaaS tradicional e integre sin problemas con una arquitectura moderna centrada en API. Oracle Commerce Cloud tiene todo lo que necesita para hacer crecer su negocio en línea hoy y en el futuro. **Average Rating:** 4.4/5.0 **Total Reviews:** 25 #### How Do G2 Users Rate Oracle Commerce Cloud? - **¿Ha sido the product un buen socio para hacer negocios?:** 9.0/10 (Category avg: 8.9/10) - **Extensibilidad:** 8.9/10 (Category avg: 8.4/10) - **Personalización:** 8.9/10 (Category avg: 8.4/10) - **Orquestación de datos:** 8.9/10 (Category avg: 8.4/10) #### Who Is the Company Behind Oracle Commerce Cloud? - **Vendedor:** [Oracle](https://www.g2.com/es/sellers/oracle) - **Año de fundación:** 1977 - **Ubicación de la sede:** Austin, TX - **Twitter:** @Oracle 827,997 seguidores en Twitter - **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a14fcbcd818b49d781453c19628a9479a70cc1e8e335e54c876392ab5f543da3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1028%2F&secure%5Burl_type%5D=linkedin_company_website) 208,078 empleados en LinkedIn® - **Propiedad:** NYSE:ORCL #### Who Uses This Product? - **Top Industries:** Tecnología de la información y servicios - **Company Size:** 37% Medium, 30% Large #### What Do G2 Reviewers Say About Oracle Commerce Cloud? _AI-generated summary from verified user reviews_ ##### Pros - Los usuarios elogian la **interfaz fácil de usar** de Oracle Commerce Cloud, simplificando el despliegue y la gestión de las operaciones comerciales. - Los usuarios valoran la **fácil integración** de Oracle Commerce Cloud, simplificando la gestión y mejorando las operaciones comerciales en general. - Los usuarios elogian la **rápida configuración** de Oracle Commerce Cloud, lo que permite una implementación e integración sin esfuerzo en los sistemas existentes. - Los usuarios elogian la **flexibilidad** de Oracle Commerce Cloud, lo que permite soluciones personalizadas y gestión escalable para catálogos complejos. - Los usuarios valoran la **integración fácil de usar** de Oracle Commerce Cloud, que simplifica la gestión de pedidos y mejora la eficiencia operativa. ##### Cons - Los usuarios enfrentan una **curva de aprendizaje pronunciada** con Oracle Commerce Cloud, encontrando la configuración compleja y menos amigable para principiantes. - Los usuarios encuentran la **interfaz difícil de navegar** , requiriendo habilidades técnicas que obstaculizan la experiencia general del usuario. - Los usuarios encuentran que la **alta complejidad** de Oracle Commerce Cloud dificulta la usabilidad, especialmente para los usuarios no técnicos. - Los usuarios enfrentan **problemas de integración** con Oracle Commerce Cloud, citando la complejidad y una curva de aprendizaje pronunciada para su uso efectivo. - Los usuarios tienen dificultades con **los desafíos de incorporación** debido a una curva de aprendizaje pronunciada y una interfaz de usuario de backend no intuitiva. #### What Are Recent G2 Reviews of Oracle Commerce Cloud? **["Arquitectura API-First: Un Cambio de Juego para el Comercio Electrónico B2B"](https://www.g2.com/es/survey_responses/oracle-commerce-cloud-review-11954101)** **Rating:** 5.0/5.0 stars _— SUBHANSHU B._ [Read full review](https://www.g2.com/es/survey_responses/oracle-commerce-cloud-review-11954101) **["Fácil de usar con implementación rápida"](https://www.g2.com/es/survey_responses/oracle-commerce-cloud-review-12288550)** **Rating:** 4.5/5.0 stars _— abhi A._ [Read full review](https://www.g2.com/es/survey_responses/oracle-commerce-cloud-review-12288550) #### What Are G2 Users Discussing About Oracle Commerce Cloud? - [¿Para qué se utiliza Oracle Commerce Cloud?](https://www.g2.com/es/discussions/what-is-oracle-commerce-cloud-used-for) ### [Dynamics 365 Commerce](https://www.g2.com/es/products/dynamics-365-commerce/reviews) Microsoft Dynamics 365 Commerce es una solución integral basada en la nube diseñada para unificar las operaciones minoristas físicas y digitales, ofreciendo experiencias de compra fluidas y personalizadas en todos los canales. Al integrar funciones en tienda, en línea y de back-office, empodera a los minoristas para mejorar el compromiso del cliente, optimizar las operaciones e impulsar el crecimiento del negocio. Características y Funcionalidades Clave: - Compromiso Minorista Omnicanal: Proporciona un viaje del cliente consistente y personalizado al conectar experiencias en tienda, en línea y móviles en una plataforma de comercio unificada. - Punto de Venta (POS): Ofrece capacidades modernas de POS con funcionalidad móvil, permitiendo interacciones eficientes con los clientes, búsquedas de inventario y procesamiento de transacciones tanto en línea como fuera de línea. - Capacidades de Comercio Electrónico: Incluye escaparates personalizables, recomendaciones de productos impulsadas por IA y pasarelas de pago integradas para construir tiendas en línea atractivas. - Personalización Impulsada por IA: Utiliza inteligencia artificial para analizar el comportamiento del cliente, proporcionando sugerencias de productos personalizadas y promociones dirigidas para mejorar el compromiso y la lealtad. - Gestión de Inventario: Asegura visibilidad en tiempo real en todos los canales, facilitando niveles de stock precisos y estrategias de reabastecimiento inteligentes. - Gestión de Pedidos: Soporta opciones de cumplimiento flexibles, incluyendo comprar en línea, recoger en tienda y entrega a domicilio, para satisfacer diversas preferencias del cliente. - Lealtad y Marketing: Permite la creación de campañas dirigidas y programas de lealtad para fomentar la retención de clientes y aumentar las ventas. Valor Principal y Soluciones Proporcionadas: Dynamics 365 Commerce aborda los desafíos de los sistemas minoristas fragmentados al ofrecer una plataforma unificada que integra todos los aspectos de las operaciones minoristas. Esta integración permite a los minoristas ofrecer experiencias consistentes y personalizadas a los clientes, agilizar las operaciones y tomar decisiones basadas en datos. Al aprovechar la IA y los datos en tiempo real, las empresas pueden mejorar el compromiso del cliente, optimizar la gestión de inventario y la cadena de suministro, e impulsar el crecimiento de los ingresos. La flexibilidad y escalabilidad de la solución la hacen adecuada para minoristas de diversos tamaños, permitiéndoles adaptarse eficazmente a las demandas cambiantes del mercado y las expectativas de los clientes. **Average Rating:** 4.3/5.0 **Total Reviews:** 59 #### How Do G2 Users Rate Dynamics 365 Commerce? - **¿Ha sido the product un buen socio para hacer negocios?:** 7.6/10 (Category avg: 8.9/10) - **Extensibilidad:** 7.6/10 (Category avg: 8.4/10) - **Personalización:** 7.9/10 (Category avg: 8.4/10) - **Orquestación de datos:** 7.5/10 (Category avg: 8.4/10) #### Who Is the Company Behind Dynamics 365 Commerce? - **Vendedor:** [Microsoft](https://www.g2.com/es/sellers/microsoft) - **Año de fundación:** 1975 - **Ubicación de la sede:** Redmond, Washington - **Twitter:** @microsoft 13,091,739 seguidores en Twitter - **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9458f51bd6ded48ad432a804f19ad736469f007787569b63827154231c315630&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmicrosoft%2F&secure%5Burl_type%5D=linkedin_company_website) 231,632 empleados en LinkedIn® - **Propiedad:** MSFT #### Who Uses This Product? - **Top Industries:** Venta al por Menor, Tecnología de la información y servicios - **Company Size:** 46% Small, 34% Medium #### What Do G2 Reviewers Say About Dynamics 365 Commerce? _AI-generated summary from verified user reviews_ ##### Pros - Los usuarios destacan la **facilidad de uso** de Dynamics 365 Commerce, apreciando su integración perfecta y rendimiento confiable. - Los usuarios aprecian la **fácil integración** de Dynamics 365 Commerce con las herramientas de Microsoft, mejorando su flujo de trabajo en diversas operaciones. - Los usuarios aprecian las **experiencias omnicanal sin interrupciones** de Dynamics 365 Commerce, mejorando la eficiencia operativa en todos los departamentos. - Los usuarios aprecian la **integración perfecta** de Dynamics 365 Commerce, simplificando eficazmente tanto las operaciones en línea como en la tienda. - Los usuarios valoran la **fiabilidad** de Dynamics 365 Commerce para gestionar operaciones complejas de manera fluida y eficiente. ##### Cons - Los usuarios encuentran el **alto costo** de Dynamics 365 Commerce irrazonable para las pequeñas empresas y complejo de configurar. - Los usuarios encuentran la **implementación compleja** de Dynamics 365 Commerce desafiante, requiriendo un tiempo significativo y experiencia técnica. - Los usuarios a menudo luchan con la **empinada curva de aprendizaje** de Dynamics 365 Commerce, requiriendo un tiempo significativo y asistencia técnica para tener éxito. - Los usuarios experimentan **rendimiento lento** , especialmente con los tiempos de carga de los informes, lo que afecta la eficiencia general en Dynamics 365 Commerce. - Los usuarios encuentran la **alta complejidad de implementación y los costos** de Dynamics 365 Commerce desafiantes para las pequeñas empresas. #### What Are Recent G2 Reviews of Dynamics 365 Commerce? **["Dynamics 365 Commerce: Conectado, fiable y excelente con las herramientas de Microsoft"](https://www.g2.com/es/survey_responses/dynamics-365-commerce-review-12268579)** **Rating:** 4.5/5.0 stars _— Indresh G._ [Read full review](https://www.g2.com/es/survey_responses/dynamics-365-commerce-review-12268579) **["Unificación de la tienda física y el comercio electrónico con información en tiempo real"](https://www.g2.com/es/survey_responses/dynamics-365-commerce-review-12272824)** **Rating:** 4.0/5.0 stars _— Mandla N._ [Read full review](https://www.g2.com/es/survey_responses/dynamics-365-commerce-review-12272824) - ‹ Prev ‹ Prev - 1 - [2](/categories/e-commerce-platforms?amp%253Border=g2_score&%253Bpage=10&hsCtaTracking=da6e106e-c1d0-4449-bcf0-f892b0bf56b5%257C3f593b27-50c2-4ccd-a771-5658566a3742&order=g2_score&page=2#product-list) - [3](/categories/e-commerce-platforms?amp%253Border=g2_score&%253Bpage=10&hsCtaTracking=da6e106e-c1d0-4449-bcf0-f892b0bf56b5%257C3f593b27-50c2-4ccd-a771-5658566a3742&order=g2_score&page=3#product-list) - [4](/categories/e-commerce-platforms?amp%253Border=g2_score&%253Bpage=10&hsCtaTracking=da6e106e-c1d0-4449-bcf0-f892b0bf56b5%257C3f593b27-50c2-4ccd-a771-5658566a3742&order=g2_score&page=4#product-list) - [5](/categories/e-commerce-platforms?amp%253Border=g2_score&%253Bpage=10&hsCtaTracking=da6e106e-c1d0-4449-bcf0-f892b0bf56b5%257C3f593b27-50c2-4ccd-a771-5658566a3742&order=g2_score&page=5#product-list) - … - [38](/categories/e-commerce-platforms?amp%253Border=g2_score&%253Bpage=10&hsCtaTracking=da6e106e-c1d0-4449-bcf0-f892b0bf56b5%257C3f593b27-50c2-4ccd-a771-5658566a3742&order=g2_score&page=38#product-list) - [39](/categories/e-commerce-platforms?amp%253Border=g2_score&%253Bpage=10&hsCtaTracking=da6e106e-c1d0-4449-bcf0-f892b0bf56b5%257C3f593b27-50c2-4ccd-a771-5658566a3742&order=g2_score&page=39#product-list) - [Next › Next ›](/categories/e-commerce-platforms?amp%253Border=g2_score&%253Bpage=10&hsCtaTracking=da6e106e-c1d0-4449-bcf0-f892b0bf56b5%257C3f593b27-50c2-4ccd-a771-5658566a3742&order=g2_score&page=2#product-list) Spotlight Categories [Corporate Performance Management (CPM) Software](https://www.g2.com/categories/corporate-performance-management-cpm) [Talent Assessment Software](https://www.g2.com/categories/talent-assessment-software) [Employee Communications Software](https://www.g2.com/categories/employee-communications) [Media Monitoring Software](https://www.g2.com/categories/media-monitoring) [Low-Code Development Platforms](https://www.g2.com/categories/low-code-development-platforms) Similar Categories - [Catalog Management](/categories/catalog-management) - [E-Commerce Tools](/categories/e-commerce-tools) - [E-commerce Fraud Protection](/categories/e-commerce-fraud-protection) - [E-Merchandising](/categories/e-merchandising) - [Multichannel Retail](/categories/multichannel-retail) - [Review Management](/categories/review-management-software) - [Subscription Management](/categories/subscription-management) - [Age Verification](/categories/age-verification) - [Brand Protection](/categories/brand-protection) - [Conversational Commerce Platforms](/categories/conversational-commerce-platforms) - [Drop Shipping](/categories/drop-shipping) - [E-Commerce Analytics](/categories/e-commerce-analytics) - [E-Commerce Personalization](/categories/e-commerce-personalization) - [E-Commerce Search](/categories/e-commerce-search) - [Live Commerce](/categories/live-commerce) [Browse E-Commerce Platforms Themes](/categories/e-commerce-platforms/themes) ![Subhransu Sahu](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Subhransu Sahu") SS Researched and written by [Subhransu Sahu](https://research.g2.com/insights/author/subhransu-sahu) Updated June 9, 2025 This page was last updated on June 9th, 2025 An e-commerce platform is a comprehensive software that allows companies to manage all operations related to online sales of products or services. E-commerce platforms create a centralized, digital hub for product and customer data, allowing e-commerce businesses to manage product information, personalize store content and layout, and process online transactions and payments. While most e-commerce platforms are designed for B2C sales, some vendors provide versions for B2B. Traditional e-commerce platforms focus on managing sales of physical products, but more and more solutions are providing features for digital products that are sold as a subscription model. This type of software can be used by all employees of an online commerce company but is most beneficial for sales, product management, and marketing. The [best e-commerce platforms](https://learn.g2.com/best-ecommerce-platforms) unify, scale, and maintain core business processes like the front-facing selling of products and services and the back-end functions of managing inventory and shipping. This type of software should not be confused with [shopping cart software](https://www.g2.com/categories/shopping-cart), which can only be used to create and manage online stores. E-commerce platforms generally integrate with [inventory management software](https://www.g2.com/categories/inventory-management) and [drop shipping software](https://www.g2.com/categories/drop-shipping). B2B e-commerce platforms integrate with [CRM software](https://www.g2.com/categories/crm), [ERP systems](https://www.g2.com/categories/erp-systems), and [supply chain & logistics software](https://www.g2.com/categories/supply-chain-logistics) To qualify for inclusion in the E-commerce Platforms category, a product must: - Help companies run their e-commerce business on a single, unified platform - Manage e-commerce products and services, as well as product information - Deliver standard options to create online stores that can be customized - Include functionality for personalization to improve the customer experience - Provide features for or integrate with drop shipping and inventory management software - Track and manage customers, their order history, and online behavior - Allow companies to choose between multiple payment options and gateways - Support the headless commerce architecture and provide native mobile apps - Offer security, or encryption of data and information, or both and comply with regulations - Include features for e-commerce data management, integration, and search Top Tools at a Glance | Product | Best for | User Review | | --- | --- | --- | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_84fd5bd582809f20ff5682d2746ffa82/shopify.png "Product Avatar Image")](https://www.g2.com/products/shopify/reviews)[Shopify](https://www.g2.com/products/shopify/reviews)[4.4/5(5,129)](https://www.g2.com/products/shopify/reviews) | DTC online store with fast setup and an app ecosystem | "Shopify Keeps Our Order Management Organized and Efficient" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d837503958995208571cbb1094c3f8fb/shopify-plus.png "Product Avatar Image")](https://www.g2.com/products/shopify-plus/reviews)[Shopify Plus](https://www.g2.com/products/shopify-plus/reviews)[4.4/5(872)](https://www.g2.com/products/shopify-plus/reviews) | High-volume commerce with advanced automation and multi-market support | "Shopify Plus: Enterprise Power with a User-Friendly, Scalable Experience" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_66ffd4f613df56e55725c99cfdab848f/salesforce-b2c-commerce.jpg "Product Avatar Image")](https://www.g2.com/products/salesforce-b2c-commerce/reviews)[Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews)[4.3/5(593)](https://www.g2.com/products/salesforce-b2c-commerce/reviews) | Enterprise B2C commerce with Salesforce ecosystem integration | "Reliable and Scalable Ecommerce with Salesforce B2C Commerce" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_50b16024f522ca5203f6d5876bda04f8/wix-studio.png "Product Avatar Image")](https://www.g2.com/products/wix-studio/reviews)[Wix Studio](https://www.g2.com/products/wix-studio/reviews)[4.6/5(83)](https://www.g2.com/products/wix-studio/reviews) | Visual website and e-commerce building without coding | "Intuitive Tool, Fundamental for Agencies" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_184a1f103b19d6beaa919fcbfb7d3bdc/woocommerce.png "Product Avatar Image")](https://www.g2.com/products/woocommerce/reviews)[WooCommerce](https://www.g2.com/products/woocommerce/reviews)[4.4/5(1,282)](https://www.g2.com/products/woocommerce/reviews) | Open-source e-commerce on WordPress with full data control | "Flexible, Scalable WooCommerce Storefront with Seamless WordPress Integration" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9f0f269b3942e720cb2639848e765d14/salesforce-b2b-commerce.jpg "Product Avatar Image")](https://www.g2.com/products/salesforce-b2b-commerce/reviews)[Salesforce B2B Commerce](https://www.g2.com/products/salesforce-b2b-commerce/reviews)[4.4/5(301)](https://www.g2.com/products/salesforce-b2b-commerce/reviews) | Account-based B2B buying with contract pricing and CRM data | "Streamlined, Customizable B2B Buying Experience with Salesforce B2B Commerce" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-commerce-formerly-magento-commerce.png "Product Avatar Image")](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews)[Adobe Commerce (formerly...](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews)[4/5(623)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) | Unified B2B and B2C commerce for complex catalog operations | "Flexible, Scalable Adobe Commerce with Smooth Store Customization" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4b28e3cdd2631bee0e36ddcf3ebd77c3/bigcommerce.png "Product Avatar Image")](https://www.g2.com/products/bigcommerce/reviews)[BigCommerce](https://www.g2.com/products/bigcommerce/reviews)[4.2/5(580)](https://www.g2.com/products/bigcommerce/reviews) | Mid-market e-commerce with headless flexibility and no transaction fees | "Effortless App Integration on an Intuitive Platform" | * * * Show More ### E-Commerce Platforms Topics - [What are E-commerce Platforms?](#what-are-e-commerce-platforms) - [What are the Common Features of E-commerce Platforms?](#what-are-the-common-features-of-e-commerce-platforms) - [What are the Benefits of E-commerce Platforms?](#what-are-the-benefits-of-e-commerce-platforms) - [Who Uses E-commerce Platforms?](#who-uses-e-commerce-platforms) - [What are the Alternatives to E-commerce Platforms?](#what-are-the-alternatives-to-e-commerce-platforms) - [Challenges with E-commerce Platforms ](#challenges-with-e-commerce-platforms) - [Which Companies Should Buy E-commerce Platforms?](#which-companies-should-buy-e-commerce-platforms) - [How to Buy E-commerce Platforms](#how-to-buy-e-commerce-platforms) - [What do E-commerce Platforms Cost?](#what-do-e-commerce-platforms-cost) - [Implementation of E-commerce Platforms](#implementation-of-e-commerce-platforms) - [E-commerce Platforms Trends](#e-commerce-platforms-trends) - [E-Commerce Platforms FAQs](#e-commerce-platforms-faqs) - [Most Popular FAQs](#most-popular-faqs) - [Small Business FAQs](#small-business-faqs) - [Enterprise FAQs](#enterprise-faqs) [ ### E-Commerce Platforms Topics Expand/Collapse ](#) - [What are E-commerce Platforms?](#what-are-e-commerce-platforms) - [What are the Common Features of E-commerce Platforms?](#what-are-the-common-features-of-e-commerce-platforms) - [What are the Benefits of E-commerce Platforms?](#what-are-the-benefits-of-e-commerce-platforms) - [Who Uses E-commerce Platforms?](#who-uses-e-commerce-platforms) - [What are the Alternatives to E-commerce Platforms?](#what-are-the-alternatives-to-e-commerce-platforms) - [Challenges with E-commerce Platforms ](#challenges-with-e-commerce-platforms) - [Which Companies Should Buy E-commerce Platforms?](#which-companies-should-buy-e-commerce-platforms) - [How to Buy E-commerce Platforms](#how-to-buy-e-commerce-platforms) - [What do E-commerce Platforms Cost?](#what-do-e-commerce-platforms-cost) - [Implementation of E-commerce Platforms](#implementation-of-e-commerce-platforms) - [E-commerce Platforms Trends](#e-commerce-platforms-trends) - [E-Commerce Platforms FAQs](#e-commerce-platforms-faqs) - [Most Popular FAQs](#most-popular-faqs) - [Small Business FAQs](#small-business-faqs) - [Enterprise FAQs](#enterprise-faqs) ## Learn More About E-Commerce Platforms ### What are E-commerce Platforms? E-commerce platforms are end-to-end solutions that cover most aspects of an online business. While there are hundreds (maybe thousands) of products that provide features for online sales, not all of them are e-commerce platforms. The basic e-commerce tools are usually known as shopping cart software and their functions are limited to creating the online store, adding products, and embedding the shopping cart on a website. #### What Types of E-commerce Platforms Exist? **B2C e-commerce platforms** [Business-to-consumer (B2C) e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/f/b2c) is the most common and focuses exclusively on selling to consumers. B2C e-commerce is open to anyone who wants to purchase online. There may be geographical limitations regarding shipping or currencies, but theoretically, any consumer with a valid credit card can use this type of software to buy online. **B2B e-commerce platforms** [Business-to-business (B2B) e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/f/b2b) allows companies to sell online to other companies.  **B2C vs. B2B e-commerce platforms** There are a few essential differences between B2C and B2B e-commerce: - Invoicing is used for B2B while for B2C, consumers only need receipts or payment confirmation - Account-specific pricing ensures business customers can benefit from special pricing when purchasing online - Catalogs can be customized for corporate customers - [Product configuration](https://www.g2.com/categories/e-commerce-platforms/f/product-configuration) and quotes are used for custom products or to personalize standard items for each corporate customer - Multistore management allows businesses to consolidate purchases from various physical and online stores - Integration with contract management, finance, ERP, or retail management systems is essential for B2B Besides physical products, companies can also use online stores to sell services and software. While traditional e-commerce software can, in theory, be used to sell both products and services, it is preferable to use a platform dedicated to services. These service-based platforms provide features such as: - Subscription plans to define what service or software is being offered on a regular basis - Subscription billing to invoice and track payments for the products and services delivered using a subscription model - Subscription analytics to monitor the efficiency of plans, packages, or promotions ### What are the Common Features of E-commerce Platforms? ##### **E-commerce platforms features for merchandising and marketing** [**E-commerce personalization**](https://www.g2.com/categories/e-commerce-platforms/f/recommendations-personalization) **:** Personalization features help companies customize their online content and messaging to better target users and influence their purchasing behavior. It can be used to provide recommendations and to deliver messages at critical stages of the buying process. For instance, when users try to close a webpage, they will get a popup window that is meant to convince them to stay on the page. **E-merchandising:** This combines product marketing and merchandising to provide potential buyers with information and purchase flows that make it easier for them to buy online. E-merchandising can also improve the buyer experience, which translates into consumer loyalty. **Product catalog (or catalog management):** This feature helps display products by category in a way that’s easier to navigate than scrolling or searching through lists of hundreds or thousands of products. Most basic e-commerce tools do not provide this type of functionality because it is not critical for small companies. Medium and large businesses that sell a high number of products and services can significantly benefit from using catalog management software by creating custom catalogs for various consumer segments and sometimes even for individual B2B customers. ##### **E-commerce platforms features for order processing** **Shopping cart:** The most basic feature but also the most critical, shopping carts are the interface between the company and its customers. The first thing that customers will use to buy online is a shopping cart, and they usually do not care how it works and what’s needed to keep it safe. The essential characteristic of shopping cart software is ease of use. Buyers want the ability to perform transactions fast, so the user interface of a shopping cart needs to be extremely easy to use. **Product management:** Product management is essential for companies using e-commerce platforms since they usually sell many types of products. A complex offering of products and services means that a lot of product data needs to be managed and maintained to ensure that the online store accurately represents what the company sells. Product information is also important to track sales and revenues by product, a mix of items, packages, or product types. **Check out:** This functionality is critical to finalize the online transaction and place an order. If consumers and customers are having a hard time during check out, they may abandon the purchase and not try again. **Online payments:** This feature ensures that the buyer pays for the products and services purchased and the company receives the payment. The accuracy of payments is vital to avoid adjustments and payment gateways should provide sales tax functionality for multiple countries and regions. ##### **Additional features of e-commerce platforms** The following features are not usually included in a typical e-commerce platform but can be very beneficial to companies that need advanced functionality: - Standard themes and online store personalization allow companies to customize their online sales portals - Payment gateway or out-of-the-box integrations with payment providers eliminate the need for companies to need to work with [third-party providers](https://www.g2.com/categories/e-commerce-platforms/f/3rd-party-store-integration) for payments - Fraud protection may include SSL certificates and other security measures to protect the company and its customers - [Multichannel sales](https://www.g2.com/categories/e-commerce-platforms/f/multi-channel-fulfillment) allow companies to sell on other channels than their websites, such as social media or email - Global, multicountry, multilanguage, and multicurrency features are critical for companies that sell products in different countries - Product information management (PIM) allows companies to manage and keep all the details about their products up to date, such as description, price, and characteristics (size, color, weight) - Marketing functionality such as A/B testing and [SEO](https://www.g2.com/categories/e-commerce-platforms/f/seo) help companies promote their online stores so that consumers can find their products or services - Web [content management](https://www.g2.com/categories/e-commerce-platforms/f/content-management) helps companies convince potential consumers to buy their products and services - Shipping is an essential feature for online sales and e-commerce platforms allow users to choose how and when the products will be shipped - [Customer service](https://www.g2.com/categories/e-commerce-platforms/f/customer-service) is critical for aftersales to address issues, avoid returns, and keep customers happy Many e-commerce platforms will also offer the following features: - [Product search and filtering capabilities](https://www.g2.com/categories/e-commerce-platforms/f/product-search-and-filtering) - [Reporting/analytics capabilities](https://www.g2.com/categories/e-commerce-platforms/f/reporting-analytics) - [Omnichannel capabilities](https://www.g2.com/categories/e-commerce-platforms/f/omnichannel) - [Storefront design capabilities](https://www.g2.com/categories/e-commerce-platforms/f/storefront-design-tools) - [Product visualization capabilities](https://www.g2.com/categories/e-commerce-platforms/f/product-visualization) - [Order management capabilities](https://www.g2.com/categories/e-commerce-platforms/f/order-management) - [Multi-site management capabilities](https://www.g2.com/categories/e-commerce-platforms/f/multi-site-management) - [Test-to-product migration capabilities](https://www.g2.com/categories/e-commerce-platforms/f/test-to-product-migration) - [Shopping cart abandonment capabilities](https://www.g2.com/categories/e-commerce-platforms/f/shopping-cart-abandonment) - [Product review capabilities](https://www.g2.com/categories/e-commerce-platforms/f/product-reviews) Platform functionality refers to the technical characteristics of the software.  - E-commerce platforms need to integrate with other software such as [inventory management](https://www.g2.com/categories/e-commerce-platforms/f/inventory-management) or shipping, which can be done using APIs. APIs can be customized by users to integrate with most cloud solutions, making it easier to transfer product data or sales information between solutions.  - The customization and personalization of the software make it easier to use and increases adoption. Configuring screens and dashboards eliminates unnecessary clutter and helps users quickly access information.  - Access rights and user roles define who does what in the system and which features employees can use to do their jobs effectively. It is also important to manage access for external users, such as suppliers or drop shipping partners, who should only use particular modules of the e-commerce platform. - Security features protect against unauthorized access to private data such as the consumers’ personal details or credit card information. User access should also be limited to business data. For example, a user in charge of shipping should have access to orders and inventory but should not access payment information. ![](https://lh6.googleusercontent.com/Hg2rmxs3urd2n5UyTGHM8aoOKji2ISOcdupg0wP3FFTbuRnpZb_1ZbT-Lg4qCkLMHkVSUrsREKqP9h1Uh-K8Cz3bIRqGoIWl5yaSHo_k4c3yp80I4atrDMIrzO1p9rv5Iuxekiuj) **Overview of the most common features of e-commerce platforms**   ### What are the Benefits of E-commerce Platforms? The main objectives that e-commerce platforms can help companies achieve are to: **Manage online stores:** Online stores and all related data such as product details and availability, pricing and discounts, customer addresses, and payment information. **Attract buyers:** Attract buyers and convince them to purchase the products and services sold by the company. **Address post-purchase issues:** Including [returns](https://www.g2.com/categories/e-commerce-platforms/f/returns-refunds), shipping or payment errors, and discrepancies between what consumers expected and what they received **Track online sales:** Track sales by volume and value, as well as missed opportunities such as abandoned carts **Compliance:** Comply with regulations for data security and avoid data breaches and cyberattacks or online fraud Another significant benefit of using e-commerce software is that it generates a lot of data that is used by other systems such as CRM software, accounting software, ERP systems, and supply chain and logistics suites. For instance, detailed information on sales and returns can be used to determine the profitability of the company, how to improve inventory levels, or which customers are the most profitable and which ones are not generating significant revenue. Using all this information, companies can adjust their strategy to adapt to changing customer preferences and focus on markets and segments that are more likely to generate important revenues and sustainable profits. Traditionally, businesses sell products and services to two separate categories of customers: businesses and consumers. These two types of customers can be covered by companies that sell to both, usually known as business-to-many (B2M). A recent approach to attract more customers involves partnerships between businesses to expand their market presence, or business-to-business-to-consumer (B2B2C). By using this approach, companies can promote each other and cross-sell products and services to reach new market segments. ### Who Uses E-commerce Platforms? In theory, any company that sells online can use e-commerce platforms. In practice, the cost of this type of software can be prohibitive for small businesses. For this reason, these companies usually choose free or limited versions of e-commerce platforms. There are also hundreds of shopping cart tools that can provide sufficient functionality for small companies. Finally, online marketplaces allow these companies to sell their products without investing in e-commerce software.  E-commerce platforms are most beneficial to medium and large companies who sell their products or services in multiple countries or markets and have complex operations. Since e-commerce platforms provide the most extensive features in the market, this type of software can be used by various employees, customers, and partners. ##### **Employees** Employees from many departments can benefit from using e-commerce platforms, the most important being: **Product management:** who make sure that the product information is accurate and up to date and that only active products are available for purchasing online **Marketing:** who need to ensure that the products and services sold online are represented and promoted in a manner that protects the brand image and differentiates the company from its competitors **Sales:** who define and implement strategies to improve revenues and monitor the performance of the products and services sold by the company **Customer service:** who deal with complaints and other interactions with customers that may impact the purchasing process ##### **Additional user personas** **Partners:** Partners may sell their products and services on the e-commerce platform of a company or their online stores. Partners can also use online marketplace platforms, so they need to synchronize data between these platforms and e-commerce platforms. **Suppliers:** They usually provide products and services to other companies and do not sell them directly to consumers. Suppliers need access to e-commerce platforms to provide product information and inventory availability. **Distributors:** Distributors buy products from other companies and sell them online. They may sell these products in their online store or online marketplaces. Retailers combine in-store and online sales to target multiple segments of customers or consumers. For this purpose, they need to integrate e-commerce with point of sale (POS) or retail management software. **Customers and consumers:** Consumers use e-commerce platforms to look for products and services and to make purchases and payments. The ideal software should provide the easiest and most engaging way to facilitate purchasing. ### What are the Alternatives to E-commerce Platforms? Alternatives to e-commerce platforms can replace this type of software, either partially or completely: [**Shopping cart software**](https://www.g2.com/categories/shopping-cart) **:** This is a lightweight version of e-commerce platforms, with limited functionality that focuses mostly on creating and managing online stores. This option is most beneficial to small businesses that sell a limited range of products. [**Marketplace software**](https://www.g2.com/categories/marketplace) **:** This is beneficial for companies that allow partners to sell on their website. This type of software allows each partner to create a separate online store and manage sales independently from the others.  [**Omnichannel commerce software**](https://www.g2.com/categories/omnichannel-commerce) **:** This helps businesses sell their products on multiple channels—online and in store. There are also several online channels such as websites, social media, and mobile devices. #### Software Related to E-commerce Platforms Related solutions that can be used together with e-commerce platforms include: [**Inventory control software**](https://www.g2.com/categories/inventory-control) **:** This allows companies to manage the availability of the products they sell online. This type of software can also be used to identify the products’ quantities required to fulfill demand, for inventory valuation, and inventory transfers between warehouses and locations. All these features are vital to ensure that companies ship the right products for each consumer and customer. [**Accounting and finance software**](https://www.g2.com/categories/accounting-finance) **:** These tools manage all financial aspects of the sales transactions performed on the e-commerce platform. While consumers do not require invoices and other documents related to a purchase, the high volume of sales data needs to be consolidated and allocated to the appropriate general ledger accounts. For B2B, the volume of transactions isn’t very high, but invoicing is more complicated. Corporate customers may need custom invoices, shipping manifests, and warranty documents. Also, large companies have multiple business units that can purchase online individually or at the corporate level. Payment can also be made by numerous business entities from multiple bank accounts or credit cards. [**Product information management (PIM) software**](https://www.g2.com/categories/product-information-management-pim) **:** This is a standalone, more sophisticated version of the product management functionality described above. While most e-commerce platforms provide features for product information management, PIM is used by companies selling tens of thousands of products or variations and combinations of items. [**Payment gateways**](https://www.g2.com/categories/payment-gateways) **:** This is usually delivered pre-integrated as part of an e-commerce platform. This type of software can also be used separately by companies who do not want to limit their options to the integrations provided by e-commerce vendors. While most providers of e-commerce platforms offer integration with the most popular payment gateways, other options may be preferable, especially for markets that aren't well served by the main players. ![](https://lh3.googleusercontent.com/tomkD28zhqtI3UHb3G0eDMvizjCkmSQlETwPhevSQKJ9NnbC3WdwK8MOh59AW1Egmnvi0kZvm0SYVVqHOmCPh9uwL4R6uEZx3TBNO_pSufNcY7PUTNu1EJtu9kdjkldYyGrE1OeS) **Overview of G2’s categories for e-commerce** ### Challenges with E-commerce Platforms  The lack of integration between e-commerce software and other solutions can be a critical issue that can cause the desynchronization of data between online stores and the back office. This, in turn, may lead to lost sales and unhappy consumers. Another challenge is the ability to transfer product information from e-commerce platforms to other platforms or online marketplaces. Companies using these platforms also need to export sales data and analyze it in accounting or ERP solutions. While there are hundreds of tools to export and import data to and from such platforms, not all e-commerce platforms offer robust features for this purpose. ### Which Companies Should Buy E-commerce Platforms? While any company that sells products or services online can benefit from using e-commerce platforms, this type of software is most beneficial for the following types of businesses: **Retailers:** They are embracing e-commerce as an increasing number of consumers prefer to buy online. At the same time, retail companies will continue to sell in store, which means that they need to track sales on all channels.  **Manufacturers:** Manufacturing companies use e-commerce for B2B sales but require advanced functionality such as product configuration and quote management. Invoicing is also important for B2B sales, as companies require fiscal documents for each transaction.  **Software companies:** These companies use [subscription management software](https://www.g2.com/categories/subscription-management), an alternative to e-commerce. This type of software manages software packages, pricing, sales and renewals, and revenue management. Some e-commerce vendors provide some of these features as part of their solutions, but that is the exception rather than the rule. ### How to Buy E-commerce Platforms Selecting the best e-commerce platform for the specific needs of a company can be complicated.  #### Requirements Gathering (RFI/RFP) for E-commerce Platforms Requirements gathering helps companies understand what their users need to be productive at work. For e-commerce, requirements can vary significantly depending on the types of products and services the companies are selling. There are two main types of products: tangible (physical products) and [intangible](https://www.g2.com/categories/e-commerce-platforms/f/intangible-products) (virtual goods such as digital content and software). Additionally, some companies may sell age-restricted products or services, such as alcohol or online gambling. Requirements also vary based on how companies are selling their products and services. This refers to buyer personas (B2B vs. B2C), geographical reach (local or global markets), and channels (online, in store, or through distribution partners) Prioritization of requirements helps the selection team focus on what matters most for their company. Requirements should cover the present and future needs of the company. The former refers to all features that are needed to keep the company up and running, such as the ability to create online stores, manage product information, and provide a seamless buying experience. The latter depends on the strategy of the company. For instance, expanding into new markets requires features for [internationalization](https://www.g2.com/categories/e-commerce-platforms/f/internationalization) such as multilanguage stores and the ability to process payments in different currencies.  #### Compare E-commerce Platforms Products **Create a long list** Long lists are created by eliminating the options that do not provide critical functionality. For instance, buyers looking for B2B e-commerce should not consider software that focuses exclusively on B2C. A typical long list should not include more than 10 products unless there are many options that are very similar. In this case, additional details like the geographical presence of the company or its reputation can be used to eliminate vendors. **Product comparison** Buyers have multiple options to compare e-commerce platforms, such as research reports and buyer’s guides, decision support systems, as well as [technology review platforms](https://www.g2.com/categories/technology-review-platforms). These resources provide different perspectives on the benefits and challenges of e-commerce platforms.  RFI distribution is the process of gathering detailed information on software capabilities from vendors. RFIs are usually sent out to the vendor that made it to the long list and can contain hundreds or thousands of criteria.  **What to ask vendors of e-commerce platforms?** Requirements are essential, but there are other details about a vendor that can be dealbreakers, such as: **References:** Customer references to allow buyers to get in touch with existing e-commerce users. Open discussions may reveal feedback that users aren’t always comfortable sharing publicly. Software reviews and case studies are also useful. **Partner network:** The partner network of the vendor can provide valuable support to global companies. Suppose the vendor doesn’t have an office in Europe, for instance. In that case, a partner can help its customers comply with regulations such as GDPR, which protects the privacy of internet users in the European Union. **Customer support:** Support options vary from one vendor to another, from 24/7 availability to only on business days, local or global, and customized support packages. Basic support is usually included in the license cost, but additional services can be quite expensive. Around-the-clock support covers multiple time zones, so customers don’t have to wait for hours to get help. E-commerce companies can lose money even when their system is unavailable for only a few minutes. **Create a short list** Short lists are created by reviewing the RFI information received from vendors. It is possible that some vendors decline to participate and don’t respond to RFIs. These vendors are usually eliminated from the selection process. **Conduct demos** Demos are a great opportunity for buyers to see how e-commerce platforms work. Only the shortlisted vendors are invited to demonstrate their solutions. Demos should be performed live, using the system, not through slide decks and screenshots. All vendors should follow a predetermined scenario that simulates the business processes of the buyer. A common scenario for e-commerce is to add a new product in the system, integrate with inventory management to track its availability, then add it to the online store and go through the purchasing steps that buyers would follow. #### Selection of E-commerce Platforms **Choose a selection team** To choose a selection team, decision makers need to involve subject matter experts from all teams that will use the system. For e-commerce, this includes product management, sales and marketing, and inventory. The accounting team should also be involved to evaluate the integration of the e-commerce platform with financial software.  The selection team needs to analyze all the data gathered from vendors, customer references, software reviews, or reports and research. This task can be daunting because all this information is not homogeneous, making it challenging to analyze. - Users must get rid of irrelevant data such as research that is too vague to be useful or reviews by users from other industries or geographical locations. A company focusing on the market in North America won’t benefit from knowing what users in Europe think about the software. - It is important to decide what data is the most significant and then focus on it. Basic features like creating an online store are provided by most vendors, unlike functionality for cart abandonment. Also, buyers may give a higher importance to user reviews than analyst research, or vice versa. - Users should validate data from multiple sources. The product description on the vendor website, the opinion of an e-commerce expert, and user feedback may be very different from each other. In this situation, buyers should try the product themselves or ask for a demo. **Negotiation** Negotiation happens between the buyer and the short list of vendors. In some cases, there are only two vendors that make it to this stage, which means that they offer similar products. At this point, the dealbreaker is the price of the product, which can vary based on the discounts offered by each vendor.  The final decision should be based on all the information gathered previously.  ### What do E-commerce Platforms Cost? The types of pricing for e-commerce platforms depend on the delivery model. For on-premises software, vendors sell named or perpetual licenses. For cloud or SaaS e-commerce, the subscription model is used, which allows companies to pay a monthly fee per user.  There are three types of e-commerce software costs: - The initial price of an e-commerce platform usually includes the cost of implementation, training, and software licenses - Ongoing costs such as licenses and maintenance are usually higher for on-premises software - Additional costs refer to the customization of the e-commerce platform or professional services such as content creation or marketing campaigns Businesses looking to try an e-commerce platform without an upfront financial commitment may want to consider a [free e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/free). More and more vendors are offering free-trials or freemium models that can make these tools more accessible. #### Return on Investment (ROI) The factors that impact ROI can be grouped into two main categories: costs and benefits:  **Costs:** This refers to any type of spending related to software such as license costs, training, support, and professional services. The time and effort spent to implement and maintain the software should also be considered.  **Benefits:** The benefits are not limited to improving sales and revenues. Other advantages of using e-commerce platforms are increased productivity, better inventory management, and customer satisfaction. These factors impact ROI directly or indirectly, which is why it may be difficult to calculate them. To calculate ROI, buyers need to estimate software costs and software benefits. Software costs can include: - The initial cost of the software, which includes license cost for on-premises software, integration with other systems  - Implementation and training may include migration from other e-commerce solutions and access to learning portals - Ongoing license cost and consulting services to optimize the use of the e-commerce platform - Software maintenance such as regular backups of the product and sales data Software benefits can include: - Increased online sales of products and services - Time saved managing products and processing orders - Less manual work and data entry for product information - Reduced number of shipping errors and returns ROI is calculated as a ratio between the benefits and the costs of the software. When the benefits surpass the costs, the buyers achieve positive ROI. It is preferable to calculate ROI at least one year after go live since the benefits of the software are not fully realized before that. For e-commerce, companies may need to adjust the platform by configuring it or adding optional features after they start using it. This can generate extra costs, which may impact the ROI. ### Implementation of E-commerce Platforms **How are E-commerce Platforms Implemented?** Implementation can be done directly by the vendor, indirectly by one of its partners, or in house by the company that bought the software.  **Who is Responsible for E-commerce Platforms Implementation?** The implementation team usually includes a project manager from the vendor or its partner, subject matter experts from the buyer, and sometimes external consultants. The IT department of the buyer is also involved in the technical aspects of the implementation such as data migration. **What Does the Implementation Process Look Like for E-commerce Platforms?** As most e-commerce systems are subscription based, users may think that the implementation means creating accounts and starting using the software. In reality, implementation can be much more complicated.  First of all, companies need to migrate data from one or more legacy systems to the new platform. Historical data on sales and inventory, product information, and customer records for B2B are the most important datasets that need to be transferred to a new e-commerce platform. Secondly, a system may require configuration based on user type and role. Also, user access should be defined so that employees can use the modules and features they need most. For instance, sales may be able to see the inventory availability for a product but should not be able to adjust the quantity.   Finally, training the users is essential to ensure that they are fully taking advantage of its capabilities. E-commerce platforms can be complicated and self learning is not recommended, especially for modules like product management and e-commerce personalization. **When Should You Implement E-commerce Platforms?** Timing is very important when it comes to e-commerce platform implementation. For instance, implementing this type of software during a peak shopping season is not a good idea because it may disrupt operations. It is therefore critical to define an implementation schedule that works for everyone (employees, managers, vendors, and its partners). ### E-commerce Platforms Trends The evolution of e-commerce platforms will be impacted by new technologies, such as artificial intelligence (AI) and changes in consumer behavior. **Artificial intelligence** AI can be used to personalize the buyer experience or to create bots that can guide buyers through the purchasing process. AI may also help identify fraudulent activity and cyber attacks that can lead to lost revenue and data breaches. **Evolving buyer behavior** Changing buyer behavior is forcing companies and e-commerce vendors to adapt to new ways of shopping. For instance, millennials and members of Gen-Z tend to combine multiple ways to find, compare, choose, and buy products. For each step in their decision-making process, they may use online or offline channels (like stores, events, or public advertising). E-commerce software providers and their customers will need to find ways to engage and influence buyers both online and offline. **Subscription model** E-commerce vendors need to adapt to the increased popularity of the subscription business model, which provides a product or service at regular intervals. Subscription management usually refers to services and software, but some companies also use this sales model for products. A few examples of products sold as a subscription are grooming products or beauty supplies, which are used on a regular basis by consumers. As opposed to traditional e-commerce, subscriptions require regular deliveries and recurring payment options, which aren’t always supported by e-commerce platforms. ### E-Commerce Platforms FAQs ### Most Popular FAQs #### Which e-commerce platform has the best reviews? Based on verified user ratings across a large volume of G2 reviews, these e-commerce platforms consistently earn top marks for overall satisfaction: - [Shopify](https://www.g2.com/products/shopify/reviews) — The most widely adopted e-commerce platform globally, recognized for its clean storefront builder, extensive app marketplace, and ability to take businesses from their first online sale to high-volume retail operations with minimal technical overhead. - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — The enterprise tier of Shopify, rated highly by scaling brands for its advanced automation tools, checkout customization capabilities, and dedicated merchant success support that helps high-growth retailers expand without re-platforming. - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — An open-source e-commerce plugin for WordPress that earns strong marks for its flexibility, deep customization capabilities, and the control it gives merchants who prefer to manage their own hosting and storefront configuration. - [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) — A SaaS e-commerce platform praised for its built-in multi-channel selling tools, strong SEO infrastructure, and enterprise-ready feature set that scales without requiring additional paid apps for core functionality. #### What are the top platforms for B2B e-commerce? B2B e-commerce platforms need capabilities beyond standard retail, including account-based pricing, buyer approval processes, large catalog management, and ERP integration. The platforms rated highest in this segment address all of these requirements. - [Salesforce Commerce for B2B](https://www.g2.com/products/salesforce-b2b-commerce/reviews) — A purpose-built B2B commerce platform that handles complex account hierarchies, contract pricing, guided selling, and self-service reordering — tightly integrated with the broader Salesforce ecosystem for organizations already on CRM and CPQ. - [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — An enterprise commerce platform adopted by large B2B organizations for its catalog management depth, configurable product support, and native integration with SAP ERP and S/4HANA that keeps pricing, inventory, and order data synchronized. - [Sana Commerce Cloud](https://www.g2.com/products/sana-commerce-cloud/reviews) — A B2B e-commerce platform built natively on SAP and Microsoft Dynamics ERP data, enabling manufacturers, distributors, and wholesalers to offer real-time pricing, stock availability, and order history to buyers without manual data synchronization. - [Shopware](https://www.g2.com/products/shopware/reviews) — A European-headquartered open-source commerce platform gaining traction in B2B for its composable architecture, flexible rule builder for tiered pricing, and strong community of extensions that support complex wholesale and distributor processes. #### What are the most reliable e-commerce platforms for digital products? Selling digital products requires an e-commerce platform built for instant delivery, license and subscription management, global payment compliance, and revenue recognition, requirements that differ significantly from physical product retail. - [Cleverbridge](https://www.g2.com/products/cleverbridge/reviews) — A commerce platform purpose-built for software and digital product companies, offering global subscription billing, automated tax and VAT compliance, and a checkout infrastructure designed to maximize conversion for SaaS and perpetual license sales. - [FastSpring](https://www.g2.com/products/fastspring/reviews) — A merchant of record platform used by software and digital media companies to sell globally without managing international tax obligations directly, with built-in localized checkout, multiple currencies, and automated compliance across 200+ countries. - [PayPro Global](https://www.g2.com/products/payproglobal/reviews) — A high-satisfaction commerce platform for software, SaaS, and digital goods businesses, combining merchant of record services, subscription management, and global payment processing in a solution that takes on the compliance burden for selling across markets. - [Sellfy](https://www.g2.com/products/sellfy/reviews) — A streamlined digital storefront platform for creators and small publishers selling downloads, subscriptions, and print-on-demand products, valued for its simple setup, built-in marketing tools, and zero transaction fees on direct digital sales. #### What is the most user-friendly e-commerce platform for businesses? Ease of use across storefront design, product management, and order processing is a top evaluation criterion for businesses that want to manage their online store without relying on developers for day-to-day operations. - [Wix Studio](https://www.g2.com/products/wix-studio/reviews) — A website and e-commerce builder praised for its drag-and-drop design flexibility, AI-assisted store setup, and accessible interface that allows business owners to launch and manage a professional online storefront without technical skills. - [Ecwid](https://www.g2.com/products/ecwid/reviews) — A lightweight e-commerce solution that embeds directly into any existing website, praised for its fast setup, multi-channel selling support across social platforms, and an admin interface that non-technical merchants can navigate immediately. - [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) — Consistently rated for its intuitive product catalog management, native SEO tools, and a storefront editor that gives business users meaningful design control without requiring a developer for most day-to-day store management tasks. - [nopCommerce](https://www.g2.com/products/nopcommerce/reviews) — An open-source e-commerce platform recognized for its well-structured admin panel, strong plugin library, and accessible configuration for businesses that want the control of a self-hosted solution without a steep technical learning curve. #### Which e-commerce platform is best for beginners? The best e-commerce platforms for beginners prioritize fast store setup, guided onboarding, and an interface that allows new merchants to start selling without needing to understand hosting, coding, or complex configuration. - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — While Shopify Plus is the growth tier, it inherits Shopify's reputation for fast setup and accessible store management, with a dedicated onboarding team and customizable checkout that removes many of the technical barriers that slow new merchants down. - [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) — Beginners frequently cite BigCommerce's structured onboarding checklist, template-driven storefront setup, and comprehensive built-in features that reduce the number of third-party integrations a new merchant needs to research and install. - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — A popular starting point for businesses already on WordPress, WooCommerce allows beginners to add e-commerce to an existing site with a guided setup wizard and a large library of free documentation, tutorials, and community support. - [ikas](https://www.g2.com/products/ikas/reviews) — A modern e-commerce platform built for simplicity, recognized for its quick store launch process, clean merchant dashboard, and built-in multi-channel selling tools that get new businesses to their first sale without extended configuration. ### Small Business FAQs #### What is the most affordable e-commerce platform for small businesses? For operators evaluating [small business e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms/small-business), the strongest affordable options balance essential storefront, payment, and product management functionality with flat-rate or usage-based pricing that keeps total costs predictable as order volumes grow. - [SimplyDepo](https://www.g2.com/products/simplydepo/reviews) — A wholesale ordering platform built for small distributors and field sales teams, delivering route management, digital catalog, and order management at a cost-accessible price point that replaces expensive custom order portals. - [SureCart](https://www.g2.com/products/surecart/reviews) — A WordPress-native e-commerce platform with a generous free tier covering one-time payments, subscriptions, and digital downloads, allowing small businesses to process online orders without per-transaction fees or a monthly subscription requirement. - [Turis](https://www.g2.com/products/turis/reviews) — An affordable B2B wholesale storefront platform designed for small brands and distributors that want to give retail buyers a self-service ordering experience without the cost and complexity of a full enterprise commerce implementation. - [Selldone](https://www.g2.com/products/selldone/reviews) — A no-transaction-fee e-commerce platform with a free entry tier that small businesses use to manage physical and digital storefronts, multi-channel selling, and order fulfillment without paying a percentage of every sale to their platform provider. #### What is the best e-commerce platform for startups? Startups need an e-commerce platform that gets them selling quickly, integrates with modern marketing and fulfillment tools, and scales in capability as order volume grows without requiring a re-platform migration. You can explore the full [small business e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/small-business) category on G2 to see the top-rated options. - [Shopify](https://www.g2.com/products/shopify/reviews) — The default starting point for most e-commerce startups, offering a guided setup process, an extensive app ecosystem, and a payments infrastructure that allows new businesses to start selling within hours and expand into new channels as they grow. - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — A cost-effective choice for startups already on WordPress, offering a free core plugin with full product management, payment gateway flexibility, and a large open-source extension library that keeps initial platform costs minimal. - [Wix Studio](https://www.g2.com/products/wix-studio/reviews) — A popular choice for early-stage businesses that need both a professional website and an integrated store, with drag-and-drop design tools and a low barrier to entry that lets founders launch their first storefront without developer support. - [10Web](https://www.g2.com/products/10web/reviews) — An AI-powered website and e-commerce builder that startup teams use to generate a functional WooCommerce-powered storefront from a brief description, dramatically reducing the time and cost of getting an online store live for the first time. #### Which e-commerce platform is the most user-friendly for small business startups? For startup founders managing their store alongside every other business function, ease of use in product setup, order management, and storefront updates is a deciding factor. These platforms earn the highest usability marks from small-team operators. - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — Startup teams scaling quickly onto Shopify Plus consistently highlight the platform's clean admin experience, intuitive flow automation builder, and extensive help documentation, which reduces the time spent on operational tasks versus selling. - [ikas](https://www.g2.com/products/ikas/reviews) — A modern e-commerce platform built around a streamlined merchant dashboard that startup founders regularly cite for requiring minimal training, with a product management and order workflow interface that feels familiar from day one. - [Ecwid](https://www.g2.com/products/ecwid/reviews) — Praised by small business owners for the speed and simplicity of embedding a full-featured store into an existing site, with a management interface that non-technical founders can operate confidently without ongoing developer involvement. - [PayPro Global](https://www.g2.com/products/payproglobal/reviews) — Software and digital product startups cite PayPro Global's self-service setup, pre-built checkout flows, and automated tax compliance as key usability advantages that remove complex configuration steps from the path to their first digital sale. #### What is the best e-commerce platform for B2B wholesale businesses? Small B2B wholesale businesses need an e-commerce platform that supports account-based pricing, minimum order quantities, bulk ordering processes, and buyer-specific catalogs without requiring an enterprise-level implementation budget. Explore the full [small business e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/small-business) category on G2 to compare options. - [Zoey](https://www.g2.com/products/zoey/reviews) — A B2B-focused e-commerce platform built for wholesalers and manufacturers, offering tiered pricing, custom buyer portals, quote management, and approval processes that give small wholesale businesses a self-service ordering experience without custom development. - [nopCommerce](https://www.g2.com/products/nopcommerce/reviews) — An open-source platform with strong B2B capabilities, including customer group pricing, bulk discount rules, and multi-vendor support, giving small wholesale businesses a self-hosted solution with extensive configuration flexibility at low licensing cost. - [Salesforce Commerce for B2B](https://www.g2.com/products/salesforce-b2b-commerce/reviews) — Small and growing B2B businesses on the Salesforce ecosystem use this platform for its self-service reorder capabilities, contract pricing enforcement, and built-in integration with Salesforce CRM that connects online orders directly to sales team processes. - [Elastic Suite](https://www.g2.com/products/elastic-suite/reviews) — A digital wholesale platform designed for brands managing retailer and dealer ordering, offering branded order portals, line sheet management, and replenishment tools that help small wholesale businesses move buyers off email and spreadsheet ordering. #### What is the best e-commerce platform for small retailers? Small retailers need an e-commerce platform that handles both online and in-person sales, supports product catalog management at a manageable scale, and connects to the marketing and fulfillment tools they already use without requiring a large technical team. - [Shopify](https://www.g2.com/products/shopify/reviews) — The most commonly adopted platform among small retailers for its seamless integration of online store, POS, and inventory management, giving shop owners a single system to manage in-person and digital sales without separate tools for each channel. - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — Small retailers with growing order volumes use Shopify Plus for its advanced automation, customizable checkout, and dedicated support resources that help them handle peak retail periods without platform bottlenecks. - [Ecwid](https://www.g2.com/products/ecwid/reviews) — A practical choice for small retailers who already have a website or social media presence and want to add a fully functional store without rebuilding their online presence, with multi-channel selling across Facebook, Instagram, and marketplaces built in. - [2Checkout Monetization Platform](https://www.g2.com/products/2checkout-monetization-platform/reviews) — A global commerce and payments platform used by small retailers selling across markets, valued for its built-in tax and currency management, flexible checkout options, and subscription billing tools that support both one-time and recurring retail models. ### Enterprise FAQs #### What is the best-rated e-commerce platform for tech enterprises? Technology enterprises need [enterprise e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms/enterprise) with composable architecture, headless commerce capability, enterprise-grade security, and deep integration ecosystems that connect commerce to ERP, PIM, CRM, and analytics infrastructure. These platforms earn the highest marks from large-scale enterprise buyers. - [Salesforce Commerce for B2C](https://www.g2.com/products/salesforce-b2c-commerce/reviews) — An enterprise-grade commerce platform adopted by large tech-oriented retail organizations for its AI-powered merchandising, headless commerce capabilities, and deep integration with the Salesforce Customer 360 ecosystem for unified customer data across marketing, service, and commerce. - [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — A highly configurable enterprise commerce platform used by global technology companies for its composable architecture, omnichannel order management, and native integration with SAP ERP and supply chain systems that manage complex product and pricing data at scale. - [SCAYLE Commerce Engine](https://www.g2.com/products/scayle-commerce-engine/reviews) — A headless commerce platform purpose-built for high-volume enterprise retailers, recognized for its performance architecture, developer-first API layer, and the flexibility to power highly customized storefront experiences without the constraints of a monolithic platform. - [Shopify](https://www.g2.com/products/shopify/reviews) — Increasingly adopted by enterprise technology organizations for its modern API-first architecture, extensive partner ecosystem, and operational simplicity at scale, allowing large brands to reduce platform management overhead while maintaining commerce agility. #### What is the most reliable e-commerce platform for enterprises? Enterprise commerce buyers prioritize platform uptime, transaction reliability, and consistent performance during high-traffic events such as product launches and peak seasonal periods, where any downtime directly translates to lost revenue. - [Salesforce Commerce for B2B](https://www.g2.com/products/salesforce-b2b-commerce/reviews) — Enterprise B2B teams cite Salesforce Commerce's platform reliability and compliance infrastructure as core reasons for long-term adoption, with a proven track record of uptime and data integrity for organizations running high-value business transactions through self-service portals. - [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — Recognized by large enterprises for its robust deployment options — including cloud, on-premise, and hybrid- and its long operational track record in environments where transaction volume, catalog complexity, and data accuracy requirements are non-negotiable. - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — Enterprise teams running WooCommerce at scale highlight its reliability when paired with managed cloud infrastructure, noting the control of a self-hosted architecture combined with a mature plugin ecosystem that supports high-volume order management. - [Cleverbridge](https://www.g2.com/products/cleverbridge/reviews) — Enterprise software and digital product companies trust Cleverbridge for the reliability of its global payment processing, subscription renewal infrastructure, and merchant of record services, where failed transactions and payment interruptions directly impact recurring revenue. #### What is the best-reviewed e-commerce platform for enterprise app integration? Integration depth is a primary evaluation criterion for enterprise e-commerce buyers managing technology stacks that include ERP, PIM, CRM, marketing automation, and data warehouse systems. Explore the full [enterprise e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/enterprise) category on G2 for detailed integration comparisons. - [Shopify](https://www.g2.com/products/shopify/reviews) — Enterprise reviewers highlight Shopify's extensive app marketplace, with thousands of verified integrations, and its robust API infrastructure as primary drivers of adoption for organizations that need commerce data flowing into fulfillment, ERP, marketing, and analytics systems. - [Sana Commerce Cloud](https://www.g2.com/products/sana-commerce-cloud/reviews) — Purpose-built for ERP-driven organizations, Sana Commerce Cloud offers native integration with SAP and Microsoft Dynamics, ensuring real-time synchronization of pricing, inventory, and customer account data between the commerce layer and back-office systems. - [Salesforce Commerce for B2C](https://www.g2.com/products/salesforce-b2c-commerce/reviews) — Enterprise teams operating on the Salesforce platform use Commerce for B2C for its native connectivity to Marketing Cloud, Service Cloud, and Einstein AI — enabling unified customer experiences across commerce, marketing, and service without custom integration work. - [SCAYLE Commerce Engine](https://www.g2.com/products/scayle-commerce-engine/reviews) — A headless commerce platform recognized for its open API-first architecture that allows enterprise developers to integrate any frontend, CMS, PIM, or middleware layer cleanly, reducing the total integration complexity of a modern composable commerce stack. #### What is the best enterprise e-commerce platform for global and multi-market commerce? Global enterprise commerce requires a platform with multi-currency pricing, localized checkout experiences, country-specific tax and regulatory compliance, and the ability to manage multiple storefronts from a centralized administration layer. Browse the full [enterprise e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/enterprise) category on G2 for detailed multi-market capability comparisons. - [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — Widely adopted by global enterprises for its multi-site and multi-language management capabilities, SAP Commerce Cloud supports localized pricing, regional catalog segmentation, and country-specific compliance requirements across unified platform administration. - [Cleverbridge](https://www.g2.com/products/cleverbridge/reviews) — Enterprise digital and software companies use Cleverbridge for global commerce operations, relying on its 240+ supported payment methods, automated multi-country VAT compliance, and currency localization that drives conversion in international markets. - [Sana Commerce Cloud](https://www.g2.com/products/sana-commerce-cloud/reviews) — Global B2B manufacturers and distributors use Sana Commerce Cloud to deploy localized buyer portals across regions, with ERP-driven pricing and inventory data ensuring that each market sees accurate, real-time information in its local language and currency. - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — Enterprise teams running globally distributed WooCommerce storefronts rely on its multi-currency and multi-language plugin ecosystem to deliver localized shopping experiences, with the self-hosted architecture providing the control needed for regional compliance and data residency requirements. #### What is the best enterprise e-commerce platform for B2B organizations? Enterprise B2B commerce platforms must handle organizational account structures, contract-based pricing, complex approval processes, and high-volume reorder patterns, requirements that consumer-facing platforms are not architected to address. - [Salesforce Commerce for B2B](https://www.g2.com/products/salesforce-b2b-commerce/reviews) — The leading dedicated B2B commerce platform for enterprise organizations, used by manufacturers, distributors, and wholesale businesses to deliver account-specific catalogs, tiered pricing, buyer approval flows, and self-service reorder functionality within the Salesforce ecosystem. - [SCAYLE Commerce Engine](https://www.g2.com/products/scayle-commerce-engine/reviews) — Enterprise organizations use SCAYLE for its high-performance API architecture that supports complex B2B catalog structures, custom buyer experiences, and the traffic volumes associated with large-account wholesale and distributor commerce at a global scale. - [Cleverbridge](https://www.g2.com/products/cleverbridge/reviews) — Enterprise software and SaaS companies use Cleverbridge as their B2B commerce layer for managing volume licensing, multi-seat subscription renewals, reseller channel management, and enterprise procurement compliance, use cases that standard e-commerce platforms do not support natively. - [Sana Commerce Cloud](https://www.g2.com/products/sana-commerce-cloud/reviews) — An enterprise B2B commerce platform built specifically for ERP-centric organizations, enabling large manufacturers and distributors to offer buyers a self-service portal with real-time access to their account history, contract pricing, and inventory without data latency or manual updates. **Last updated on April 24, 2026**