E-Commerce Platforms Resources
Articles, Glossary Terms, Discussions, and Reports to expand your knowledge on E-Commerce Platforms
Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find articles from our experts, feature definitions, discussions from users like you, and reports from industry data.
E-Commerce Platforms Articles
Top 30 FAQ Page Examples and How to Build Yours
It’s no secret that the best companies put their customers first.
by Deirdre O'Donoghue
The Benefits and Types of Manufacturing Inventory Management
Keeping track of all the goods in your inventory is easier said than done.
by Adithya Siva
2023 Trends in the E-commerce Industry
This post is part of G2's 2023 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Emily Malis Greathouse, director, market research, and additional coverage on trends identified by G2’s analysts.
by Subhransu Sahu
14 E-commerce Trends in 2023: The Future of Online Shopping
Entrepreneurs must stay curious about what's trending.
by Deirdre O'Donoghue
Highlights From the G2 Fall 2022 E-Commerce Reports
The e-commerce software market experienced significant changes in the past quarter caused by market corrections, changes in buyer behavior, and supply chain challenges. To understand how these changes impacted users, I analyzed the most recent G2 e-commerce reports data for fall 2022.
by Gabriel Gheorghiu
A Better Future for Digital Storefronts with E-Commerce Personalization
The COVID-19 pandemic brought about changes to many industries, including one of the most sought-after ones, the retail sector. From suppliers, manufacturers, distributors, wholesalers, and retailers to consumers, everyone was exposed to the vulnerabilities and consequences of the pandemic. Amidst this health and economic crisis, consumer shopping behavior changed entirely. Businesses realized the power of digital transformation and added a virtual storefront to their brick-and-mortar store as consumers adapted to shopping online.
by Subhransu Sahu
What Is Social Commerce, and Why We Created a New Category for It
The fact that social media is critical for e-commerce is obvious. There are billions of users on social media platforms, and many of them buy online. It is estimated that the number of social media users worldwide will reach 5.85 billion by 2027. In addition, sellers also use social media to share and promote their products—the value of social commerce sales worldwide is estimated at 2.9 trillion dollars by 2026.
by Gabriel Gheorghiu
Introducing the Returns Management Category on G2
It’s safe to say that almost everyone has returned a product that they bought, either in-store or online. The reason for the return isn’t relevant—maybe a shirt didn’t fit, a toy arrived damaged, or they just decided they didn’t want the merchandise anymore. Whatever the reason, the retailer or manufacturer needs to have the proper return infrastructure in place to process and track these returns, ensuring that inventory is replenished or updated, and the customer receives a replacement product or a refund or credit is issued.
by Nathan Calabrese
Hybrid Shopping Trends in 2022
This post is part of G2's 2022 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Tom Pringle, VP, market research, and additional coverage on trends identified by G2’s analysts.
by Gabriel Gheorghiu
Digital Wallet and Cashless Payment Trends in 2022
This post is part of G2's 2022 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Tom Pringle, VP, market research, and additional coverage on trends identified by G2’s analysts.
by Nathan Calabrese
2021 Trends in E-Commerce and Industry 4.0
This post is part of G2's 2021 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer and Tom Pringle, VP, market research, and additional coverage on trends identified by G2’s analysts.
by Gabriel Gheorghiu
Why You Need an E-Commerce Strategy and How to Create One
If you sell online, you surely use an e-commerce platform or shopping cart software to create and manage your online store, track inventory and payments, and maybe personalize your buyers’ shopping experience. But your competitors also use similar tools—so what is your competitive advantage?
by Gabriel Gheorghiu
COVID-19 Drives E-Commerce Growth for Brick and Mortar Retailers
The coronavirus pandemic has compelled consumers to stay home in quarantine, driving some brick and mortar stores to either move online or adopt a combination of both in-store (curbside pickup) and online sales methods for the first time.
by Nathan Calabrese
What Is E-Commerce? How to Launch Your Dream Business Today
Contrary to popular belief, not everything sold online is considered e-commerce.
by Deirdre O'Donoghue
56 Online Shopping Statistics to Unveil Latest Buying Trends
Online shopping, once a novelty, has now become a staple in our daily lives.
by Sagar Joshi
E-Commerce Platforms Glossary Terms
E-Commerce Platforms Discussions
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Question on: Virto's Commerce Innovation Platform
What should I consider in evaluating Virto Commerce for my B2B ecommerce platform?
Virto Commerce can help you evaluate B2B ecommerce platforms to get the right fit for your strategy and your future business needs.
Selecting the right B2B ecommerce platform can be a challenge, with a myriad of options to consider. Virto Commerce provides a Sample RFP Template for you to use in your research, feature lists, and evaluation.
Word of warning: Hastily picking a monolithic platform that meets current requirements but fails to support future growth leads to lost opportunities and an inflexible solution. Virto Commerce is built with future ecommerce
1.) List Requirements
2.) List 2-4 B2B platforms to consider
3.) Ask for a Proof of Concept
4.) Solicit User Feedback on the POC
5.) Select the most scalable, flexible ecommerce platform that will grow with your business needs
Do you have a current solution? If you're currently using a legacy solution that is not fully supporting your business, then you are continuing to further invest in an antiquated platform which drains time, resources and energy from other tasks. To stay productive and on the right track, it's imperative to give digital commerce the attention it deserves and evaluate replacement solutions immediately.
What's a growing company to do? The answer is to carefully evaluate digital commerce platforms to be your partner.
The ideal B2B digital commerce partner, Virto Commerce offers expert ecommerce guidance and hands-on partnership every step of the way, freeing up your team to focus on growing your business.
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Question on: Shopify
How can I change my store name in Shopify?
I am rebranding my online shop and need to change the name I originally created it with. Has anyone dealt with this before? What's the easiest way for me to do this? Can I without creating a whole new shop?
Yes, you can change your stores name as long as you are not paying back a cash advance given by Shopify. If you’re currently in repayment you can’t change your name until it’s paid in full or settled. Other than that head on over to your settings and change away. Update your SEO’s too.
We have done that for a lot of eCommerce brands, well this is a general practice. Cause most of the entrepreneur start without any proper plan and lack of knowledge in branding.
So if you’re rebranding the company then you don’t really need to redevelop the store or website from the ground.
Just change the domain name, change the logo and color scheme as per your new brand identity.
As you’re on Shopify you can easily change the name in preference and change the domain. That’s it!
But yes for some points you will want to change the user experience of the website and the brand experience. But that’s not necessary at the starting.
Start the process with baby steps and you’ll know the approach to take in future.
Happy Rebrandign, if you need any help feel free to shot me an email at ashome@wemotif.com
Log in to your Shopify store admin and go to Settings and click on general. Under store details your find where you can change your Store name. Change it to what you want and click on save.
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0
Question on: Pimcore
How technical do users need to be to use the software?
Technical expertise needed to work on Pimcore
Pimcore solutions get exactly tailored to customer requirements and are therefore very user-friendly and easy to use with minimum to no IT intervention. The heavy degree of customization allows non-technical users to work with the software comfortably and they require no technical skills at all. An easy to use context-sensitive navigation interface provides a solid foundation with generic functionality for all kinds of web applications and allows rapid application development and building customer solutions fast. Pimcore is built for developers and empowers them to build great digital experiences easily. Pimcore is not an ‘out-of-the-box’ software product. Initially, you need a developer to get started.
E-Commerce Platforms Reports
Mid-Market Grid® Report for E-Commerce Platforms
Fall 2026
G2 Report: Grid® Report
Grid® Report for E-Commerce Platforms
Fall 2026
G2 Report: Grid® Report
Enterprise Grid® Report for E-Commerce Platforms
Fall 2026
G2 Report: Grid® Report
Momentum Grid® Report for E-Commerce Platforms
Fall 2026
G2 Report: Momentum Grid® Report
Small-Business Grid® Report for E-Commerce Platforms
Fall 2026
G2 Report: Grid® Report
Enterprise Grid® Report for E-Commerce Platforms
Summer 2026
G2 Report: Grid® Report
Small-Business Grid® Report for E-Commerce Platforms
Summer 2026
G2 Report: Grid® Report
Mid-Market Grid® Report for E-Commerce Platforms
Summer 2026
G2 Report: Grid® Report
Grid® Report for E-Commerce Platforms
Summer 2026
G2 Report: Grid® Report
Momentum Grid® Report for E-Commerce Platforms
Summer 2026
G2 Report: Momentum Grid® Report

























