# Best E-Commerce Platforms - Page 34

## How Many E-Commerce Platforms Products Does G2 Track?

**Total Products under this Category:** 568

### Category Stats (Aug 2026)

- **Average Rating:** 4.4/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Nexway (+2.65%) - Among all products in this category, Nexway recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank E-Commerce Platforms Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 24,000+ Authentic Reviews
- 568+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for E-Commerce Platforms
 ![G2 Grid® for E-Commerce Platforms plotting products by satisfaction and market presence](https://www.g2.com/categories/e-commerce-platforms/grids.png?focus%5B%5D=705&focus%5B%5D=18479&focus%5B%5D=320&focus%5B%5D=1331985&focus%5B%5D=4443&focus%5B%5D=605&focus%5B%5D=27886&focus%5B%5D=706)

Highlighted products: Shopify, Shopify Plus, Salesforce B2C Commerce, Wix Studio, WooCommerce, Salesforce B2B Commerce, Adobe Commerce (formerly Magento Commerce), and BigCommerce.

Underlying data: [Grid® JSON](https://www.g2.com/categories/e-commerce-platforms/grids.json?focus%5B%5D=shopify&focus%5B%5D=shopify-plus&focus%5B%5D=salesforce-b2c-commerce&focus%5B%5D=wix-studio&focus%5B%5D=woocommerce&focus%5B%5D=salesforce-b2b-commerce&focus%5B%5D=adobe-commerce-formerly-magento-commerce&focus%5B%5D=bigcommerce&segment=all)

**Sponsored**

### ChannelEngine

ChannelEngine connects brands and retailers to 1300+ marketplaces worldwide, offering a single platform to manage your product data, inventory, orders, and pricing across all online channels. With smart automation and seamless integration, we enable you to sell more, grow faster, and stay in control. Our scalable and reliable platform keeps your operations running smoothly, ensuring long-term success as your business grows. Headquartered in Leiden, Netherlands, with global offices in New York, Berlin, Paris and Dubai, we guide leading brands like Unilever, Sanofi, Philips, and Sonos on their marketplace expansion.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=34&secure%5Bchosen_at%5D=2026-08-05T11%3A28%3A56Z&secure%5Bdisplayable_resource_id%5D=34&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=34&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=94863&secure%5Bresource_id%5D=34&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fe-commerce-platforms%3Fattributes%255B101%255D%3D190%26page%3D34%26segment%3Dall%26selected_view%3Dgrid&secure%5Btoken%5D=d2b0cb733b3e870729fdd63875efa310a054f48d7f5152f7f0d286c5b76481c1&secure%5Burl%5D=https%3A%2F%2Fwww.channelengine.com%2Flp%2Fproduct-listing-software-na%3Futm_source%3Dg2%26utm_medium%3Dppc%26utm_campaign%3Decommerce&secure%5Burl_type%5D=custom_url)

### [Saleor Commerce](https://www.g2.com/products/saleor-commerce/reviews)

Global brands like Lush, Breitling, and PCDIGA rely on Saleor as their e-commerce platform of choice. Saleor emphasizes flexibility, reliability, and scalability. As an open-source company, digital ethics is central to Saleor's mission. The platform is cloud-optional, headless, and composable, which results in unmatched customizability and performance for Saleor customers. Saleor is based in Wroclaw, PL. In October 2023, Saleor closed an 8M USD round of investment led by Target Global and Zalando. The Zalando investment was the e-commerce giant’s first directly into a platform. Jan Bartels, SVP B2B at Zalando, said in a statement: “We see a great fit with Saleor’s vision, offering, and expertise, which can also help us to further expand our capabilities.”

#### Who Is the Company Behind Saleor Commerce?

- **Seller:** [Saleor Commerce](https://www.g2.com/sellers/saleor-commerce)
- **Twitter:** @getsaleor  
2,286 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5b4f563d196258baace8bfcb1f8434b2fc8e8eaf36543fc1cfa5b98bb9a9d640&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsaleor&secure%5Burl_type%5D=linkedin_company_website)  
41 employees on LinkedIn®

### [Saly](https://www.g2.com/products/saly/reviews)

Saly is a comprehensive and intuitive B2B e-commerce platform. The software is designed for what you and your business customers need when trading online.

#### Who Is the Company Behind Saly?

- **Seller:** [Saly](https://www.g2.com/sellers/saly)
- **HQ Location:** Kraków, PL
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9e8135e036b6d6b30e2f74198e9c3e6ef7a3a7e38a9b400005a8c3f20cdf678c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsaly-b2b%2F&secure%5Burl_type%5D=linkedin_company_website)  
11 employees on LinkedIn®

### [Scale Ova](https://www.g2.com/products/scale-ova/reviews)

Scale Ova is a conversational AI that builds complete Shopify stores: theme design, Liquid code, product pages, collections, copy and imagery, generated for your specific niche rather than picked from a template library. Everything stays editable in natural language after generation. Free to generate, paid to publish (from €29/month).

#### Who Is the Company Behind Scale Ova?

- **Seller:** [SAS MV GROUP](https://www.g2.com/sellers/sas-mv-group)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Sellburst](https://www.g2.com/products/sellburst/reviews)

Sellburst is an e-commerce platform, where clients can open a digital storefront and sell digital products.

#### Who Is the Company Behind Sellburst?

- **Seller:** [Sellburst](https://www.g2.com/sellers/sellburst)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [SellerCX](https://www.g2.com/products/sellercx/reviews)

SellerCX is a platform that helps online sellers manage payments, payouts, and basic risk checks in one dashboard. It is built for digital businesses that want a simple and reliable way to handle transactions, track performance, and operate smoothly as they grow.

#### Who Is the Company Behind SellerCX?

- **Seller:** [xLogic](https://www.g2.com/sellers/xlogic)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Sellix](https://www.g2.com/products/sellix/reviews)

Sellix is a SaaS eCommerce platform for businesses and individuals, we let clients sign up and create their digital goods (e.g. Shopify). We then provide everything from the payment gateways to the infrastructure beneath. Our cryptocurrency offerings are a key feature that differentiates us from other providers as we handle everything in-house without the need for third party providers.

#### Who Is the Company Behind Sellix?

- **Seller:** [Sellix](https://www.g2.com/sellers/sellix)
- **Year Founded:** 2021
- **HQ Location:** Bologna, IT
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=19a27c2f305ea50aa4e33d0d4f8f1406fda296910553155e26c26f1f637a1254&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsellix-srl%2F&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

### [Sellmitra](https://www.g2.com/products/sellmitra/reviews)

Sellmitra is an all-in-one e-commerce platform that helps sellers create and manage their own online store. Unlike traditional platforms, Sellmitra focuses on simplicity and automation. You can set up a store quickly, manage your product catalog in bulk, and use built-in tools for marketing, analytics, and customer engagement. Key capabilities include: Zero commission selling – keep full control over your margins Plug-and-play store setup – no technical expertise required Marketing automation – WhatsApp, SMS, and email notifications Customer retention tools – loyalty points, offers, and repeat purchase flows Advanced analytics – track performance and customer behavior Multi-theme storefronts – customize how your brand looks In short, Sellmitra isn’t just about building a website. It’s about helping sellers move from dependency on marketplaces to building their own direct-to-customer business.

#### Who Is the Company Behind Sellmitra?

- **Seller:** [Sellmitra Systems](https://www.g2.com/sellers/sellmitra-systems)
- **HQ Location:** Surat, Gujarat, India
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®
- **Ownership:** Sellmitra Systems
- **Phone:** 7434938373

### [Sellpass](https://www.g2.com/products/sellpass/reviews)

Sellpass is the digital ecommerce platform built for rapidly scaling entrepreneurs. Entrepreneurs can build an online store, sell digital products, accept payments, block fraud, and analyze customer data — from software to communities and everything in between.

#### Who Is the Company Behind Sellpass?

- **Seller:** [Sellpass](https://www.g2.com/sellers/sellpass)
- **Year Founded:** 2023
- **HQ Location:** New York, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7de5f6b4ecbec70c55c259ee0c84d677ad971111cef6ecf75dd3038cd1986158&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsellpass%2F&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

### [SetMyCart](https://www.g2.com/products/setmycart/reviews)

SetMyCart is a SaaS-based Unified Commerce Platform enabling manufacturers and D2C (Direct to Consumer) brands to sell across multiple channels (Online + Offline). We provide a customizable platform to set up their own eCommerce store along with a robust Admin dashboard to manage orders received from multiple sources like eCommerce website, Mobile App, offline in-store billing, calls, social media pages and integration with selected marketplaces. Our innovative marketing add-ons helps these businesses to increase the revenue top line with personalized marketing for their customers.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate SetMyCart?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.9/10)

#### Who Is the Company Behind SetMyCart?

- **Seller:** [SetMyCart](https://www.g2.com/sellers/setmycart)
- **Year Founded:** 2020
- **HQ Location:** Bengaluru, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d8c8375680ba3d2951ae5c5876329a57ae86e36fde3ffa57624fc7df04a285f7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsetmycart&secure%5Burl_type%5D=linkedin_company_website)  
30 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About SetMyCart?

_AI-generated summary from verified user reviews_

##### Pros

- Users find that SetMyCart makes **business management effortless** , significantly reducing their workload and streamlining operations.
- Users love the **ease of use** of SetMyCart, simplifying order and inventory management significantly.
- Users value the **ease of inventory management** with SetMyCart, significantly reducing their workload and stress.
- Users appreciate the **ease of managing orders and inventory** with SetMyCart, significantly reducing their workload.
- Users value the **time-saving** benefits of SetMyCart, enjoying a smoother management process for orders and inventory.

##### Cons

- Users find the **difficult learning curve** challenging initially, but support helps navigate the features effectively.
- Users find the **learning curve challenging** , but appreciate the supportive assistance in overcoming initial difficulties.

#### What Are Recent G2 Reviews of SetMyCart?

**["SetMyCart – A lifesaver for my D2C Business"](https://www.g2.com/survey_responses/setmycart-review-10352897)**

**Rating:** 5.0/5.0 stars

_— Shivam V._

[Read full review](https://www.g2.com/survey_responses/setmycart-review-10352897)

### [ShipTop](https://www.g2.com/products/shiptop/reviews)

ShipTop is a leading eCommerce fulfillment provider, utilizing advanced technology and a customer-focused approach to help businesses grow. Our comprehensive digital solution combines a multi-channel order and inventory management system with a fast and reliable fulfillment process, enabling eCommerce merchants to scale and succeed. With exceptional customer feedback, ShipTop offers the highest service levels at competitive rates, making fulfillment accessible for every company.

#### Who Is the Company Behind ShipTop?

- **Seller:** [ShipTop](https://www.g2.com/sellers/shiptop)
- **Year Founded:** 2021
- **HQ Location:** Toronto, CA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a0d585d96789e9fd73c4049fccc9d5b034a3f33730931261d9a94fd43608bf92&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fshiptop&secure%5Burl_type%5D=linkedin_company_website)  
17 employees on LinkedIn®

### [Shop2Host](https://www.g2.com/products/shop2host/reviews)

Shop2Host is an affordable ecommerce platform built for Indian businesses. Launch a free online store in minutes with UPI & Razorpay payments, WhatsApp order alerts, Shiprocket shipping integration, and custom domain support. No coding or credit card required. Trusted store builder India.

#### Who Is the Company Behind Shop2Host?

- **Seller:** [Shop2Host](https://www.g2.com/sellers/shop2host)
- **Year Founded:** 2024
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=960720419a4b93e91e780e8578b91fb1cdfe3b9cd39a089f2ba776c3499e00aa&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fshop2host%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Shop 3D AI Showroom](https://www.g2.com/products/shop-3d-ai-showroom/reviews)

Shop 3D AI Showroom is a web-based 3D and AI-powered showroom platform designed for businesses to present products in interactive virtual environments. It enables immersive product visualization, AI-assisted interaction, and modern digital sales experiences for enterprise and SMB clients.

#### Who Is the Company Behind Shop 3D AI Showroom?

- **Seller:** [AI Audio Kit](https://www.g2.com/sellers/ai-audio-kit)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Shopblocks](https://www.g2.com/products/shopblocks/reviews)

Shopblocks is a versatile ecommerce platform designed to empower businesses in creating, managing, and scaling their online stores efficiently. With a focus on B2B digital commerce, Shopblocks offers tailored solutions for wholesalers and distributors, addressing complex requirements with continuous innovation. The platform provides a comprehensive suite of tools for product management, order processing, inventory control, and customer engagement, ensuring a seamless shopping experience for customers. Its intuitive storefront builder allows businesses to design visually appealing and responsive online stores without any coding expertise. Features include customizable templates, product categorization, and advanced search functionalities, enabling customers to navigate and find products effortlessly. Shopblocks supports secure payment processing, multiple payment gateways, and automated order confirmations, ensuring smooth and reliable transactions. Additionally, the platform offers robust inventory management, allowing businesses to track stock levels in real-time, automate reorder processes, and prevent overselling. Marketing tools such as email campaigns, discount codes, and SEO optimization help businesses attract and retain customers effectively. Integration with popular CRM, ERP, and shipping solutions ensures a unified and streamlined workflow. With its scalable architecture and powerful functionalities, Shopblocks empowers businesses to enhance their online presence, improve operational efficiency, and drive sustained growth through effective ecommerce management. Key Features and Functionality: - Intuitive Storefront Builder: Design responsive and visually appealing online stores without coding expertise. - Product Management: Organize products with customizable templates, categorization, and advanced search functionalities. - Secure Payment Processing: Support for multiple payment gateways and automated order confirmations. - Inventory Management: Real-time stock tracking, automated reordering, and overselling prevention. - Marketing Tools: Email campaigns, discount codes, and SEO optimization to attract and retain customers. - Integration Capabilities: Seamless integration with CRM, ERP, and shipping solutions for streamlined operations. Primary Value and Solutions: Shopblocks addresses the challenges businesses face in establishing and managing an effective online presence by offering a comprehensive, user-friendly platform that simplifies ecommerce operations. It eliminates the need for extensive coding knowledge or reliance on design agencies, enabling businesses to quickly adapt to market changes and customer needs. By providing robust tools for inventory management, secure transactions, and customer engagement, Shopblocks ensures operational efficiency and enhances the overall shopping experience. Its scalable solutions support business growth, making it an ideal choice for companies aiming to expand their digital footprint and drive sustained success in the competitive ecommerce landscape.

#### Who Is the Company Behind Shopblocks?

- **Seller:** [Shopblocks](https://www.g2.com/sellers/shopblocks)
- **Year Founded:** 2018
- **HQ Location:** Manchester, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3505617357a32ba65b16a1a88b152db755856af5088a86960e9179b19ad0d17a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcommerce-without-compromise&secure%5Burl_type%5D=linkedin_company_website)  
32 employees on LinkedIn®

### [ShopIQ](https://www.g2.com/products/shopiq-shopiq/reviews)

ShopIQ is an autonomous commerce company. We build intelligent systems that help businesses create, operate, and grow. Commerce is becoming autonomous. Businesses are moving from fragmented tools and manual workflows to intelligent systems that understand intent, execute tasks, and continuously improve. ShopIQ is building the systems that make this transition real. Our platform combines AI agents, conversational interfaces, and commerce infrastructure to help businesses create e-commerce experiences, manage operations, and scale with intelligence. From storefront creation and catalog management to content generation, marketing, analytics, and business operations, ShopIQ enables businesses to run commerce through natural language, voice, and intelligent automation. We serve D2C brands, retailers, MSMEs, founders, agencies, business communities, and enterprise teams looking to simplify complexity and accelerate growth. At the core of ShopIQ is a multi-agent architecture designed for commerce. These agents can understand context, collaborate across workflows, and execute tasks across: • E-commerce website creation through prompts • Product cataloging and enrichment • AI-powered product photoshoots and video generation • SEO and content creation • Store optimization and analytics • Customer engagement and conversational experiences • Integrations with commerce, payments, logistics, inventory, and enterprise systems For businesses, ShopIQ reduces the distance between an idea and its execution. For the industry, we are helping define a new paradigm. We believe commerce is entering its next era. An era where intelligent systems do not just support businesses, but operate alongside them. Our vision is simple: Commerce is becoming autonomous. We are building the systems that make it real.

#### Who Is the Company Behind ShopIQ?

- **Seller:** [ShopIQ](https://www.g2.com/sellers/shopiq)
- **Year Founded:** 2025
- **HQ Location:** India
- **Twitter:** @shopiqapp
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8504b40c8264175758dce733abf7c735d40a69516262632b99a6bc351bf3b3a2&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fshopiq&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Shop iQ](https://www.g2.com/products/shop-iq/reviews)

iQ.Technology is a one-stop merchant solution for businesses to get their products and services online quickly. With iQ.Technology you can select a package that meets your needs, and get your online site ready for commerce within a short period of time. We also provide additional merchant services that tie together with the main iQ.Technology online services to help bring your brand and business to the next level.

#### Who Is the Company Behind Shop iQ?

- **Seller:** [iQ.Technology](https://www.g2.com/sellers/iq-technology)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

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Spotlight Categories

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[Event Registration and Ticketing Software](https://www.g2.com/categories/event-registration-ticketing)

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Similar Categories

- [Catalog Management](/categories/catalog-management)
- [E-Commerce Tools](/categories/e-commerce-tools)
- [E-commerce Fraud Protection](/categories/e-commerce-fraud-protection)
- [E-Merchandising](/categories/e-merchandising)
- [Multichannel Retail](/categories/multichannel-retail)

- [Review Management](/categories/review-management-software)
- [Subscription Management](/categories/subscription-management)
- [Age Verification](/categories/age-verification)
- [Brand Protection](/categories/brand-protection)
- [Conversational Commerce Platforms](/categories/conversational-commerce-platforms)

- [Drop Shipping](/categories/drop-shipping)
- [E-Commerce Analytics](/categories/e-commerce-analytics)
- [E-Commerce Personalization](/categories/e-commerce-personalization)
- [E-Commerce Search](/categories/e-commerce-search)
- [Live Commerce](/categories/live-commerce)

[Browse E-Commerce Platforms Themes](/categories/e-commerce-platforms/themes)

 ![Subhransu Sahu](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Subhransu Sahu")
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Researched and written by [Subhransu Sahu](https://research.g2.com/insights/author/subhransu-sahu)

Updated June 9, 2025

This page was last updated on June 9th, 2025

An e-commerce platform is a comprehensive software that allows companies to manage all operations related to online sales of products or services. E-commerce platforms create a centralized, digital hub for product and customer data, allowing e-commerce businesses to manage product information, personalize store content and layout, and process online transactions and payments. While most e-commerce platforms are designed for B2C sales, some vendors provide versions for B2B. Traditional e-commerce platforms focus on managing sales of physical products, but more and more solutions are providing features for digital products that are sold as a subscription model. This type of software can be used by all employees of an online commerce company but is most beneficial for sales, product management, and marketing.

The [best e-commerce platforms](https://learn.g2.com/best-ecommerce-platforms) unify, scale, and maintain core business processes like the front-facing selling of products and services and the back-end functions of managing inventory and shipping. This type of software should not be confused with [shopping cart software](https://www.g2.com/categories/shopping-cart), which can only be used to create and manage online stores. E-commerce platforms generally integrate with [inventory management software](https://www.g2.com/categories/inventory-management) and [drop shipping software](https://www.g2.com/categories/drop-shipping). B2B e-commerce platforms integrate with [CRM software](https://www.g2.com/categories/crm), [ERP systems](https://www.g2.com/categories/erp-systems), and [supply chain & logistics software](https://www.g2.com/categories/supply-chain-logistics)

To qualify for inclusion in the E-commerce Platforms category, a product must:

- Help companies run their e-commerce business on a single, unified platform
- Manage e-commerce products and services, as well as product information
- Deliver standard options to create online stores that can be customized
- Include functionality for personalization to improve the customer experience
- Provide features for or integrate with drop shipping and inventory management software
- Track and manage customers, their order history, and online behavior
- Allow companies to choose between multiple payment options and gateways
- Support the headless commerce architecture and provide native mobile apps
- Offer security, or encryption of data and information, or both and comply with regulations
- Include features for e-commerce data management, integration, and search

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