# Best E-Commerce Platforms - Page 29

## How Many E-Commerce Platforms Products Does G2 Track?

**Total Products under this Category:** 568

### Category Stats (Aug 2026)

- **Average Rating:** 4.4/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Nexway (+2.65%) - Among all products in this category, Nexway recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank E-Commerce Platforms Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 24,000+ Authentic Reviews
- 568+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for E-Commerce Platforms
 ![G2 Grid® for E-Commerce Platforms plotting products by satisfaction and market presence](https://www.g2.com/categories/e-commerce-platforms/grids.png?focus%5B%5D=705&focus%5B%5D=18479&focus%5B%5D=320&focus%5B%5D=1331985&focus%5B%5D=4443&focus%5B%5D=605&focus%5B%5D=27886&focus%5B%5D=706)

Highlighted products: Shopify, Shopify Plus, Salesforce B2C Commerce, Wix Studio, WooCommerce, Salesforce B2B Commerce, Adobe Commerce (formerly Magento Commerce), and BigCommerce.

Underlying data: [Grid® JSON](https://www.g2.com/categories/e-commerce-platforms/grids.json?focus%5B%5D=shopify&focus%5B%5D=shopify-plus&focus%5B%5D=salesforce-b2c-commerce&focus%5B%5D=wix-studio&focus%5B%5D=woocommerce&focus%5B%5D=salesforce-b2b-commerce&focus%5B%5D=adobe-commerce-formerly-magento-commerce&focus%5B%5D=bigcommerce&segment=all)

**Sponsored**

### ChannelEngine

ChannelEngine connects brands and retailers to 1300+ marketplaces worldwide, offering a single platform to manage your product data, inventory, orders, and pricing across all online channels. With smart automation and seamless integration, we enable you to sell more, grow faster, and stay in control. Our scalable and reliable platform keeps your operations running smoothly, ensuring long-term success as your business grows. Headquartered in Leiden, Netherlands, with global offices in New York, Berlin, Paris and Dubai, we guide leading brands like Unilever, Sanofi, Philips, and Sonos on their marketplace expansion.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=34&secure%5Bchosen_at%5D=2026-08-05T20%3A04%3A09Z&secure%5Bdisplayable_resource_id%5D=34&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=34&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=94863&secure%5Bresource_id%5D=34&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fe-commerce-platforms%3Fattributes%255B101%255D%3D190%26page%3D29%26segment%3Dall%26selected_view%3Dgrid&secure%5Btoken%5D=5b9d70ab38ec3ced25c40b000dbeb7ae2afd13be5094b74f6638a54c2cada702&secure%5Burl%5D=https%3A%2F%2Fwww.channelengine.com%2Flp%2Fproduct-listing-software-na%3Futm_source%3Dg2%26utm_medium%3Dppc%26utm_campaign%3Decommerce&secure%5Burl_type%5D=custom_url)

### [Geargag](https://www.g2.com/products/geargag/reviews)

About GEARGAG, one of the best e-commerce platforms for a customized and personalized product with the most exceptional and latest prints in US. Easily design and sell custom products with print-on-demand service, we are today widely recognized as a leader in ours league. We understand that before the products that sellers sell was a process of creativity and hard work. Therefore, we believe that this platform will give sellers the opportunity to build brands and convey messages to their customers. In just 3 steps, you can have your own business: Create custom products (you can select high quality products or upload your own to sell); Boost your multiple stores (integrate powerful tools with your domains or e-commerce platforms in minutes); Sell globally at the lowest cost (we handle printing, warehousing & shipping with your brand internationally. Merchant support 24/7) Currently, GEARGAG offers many major product lines for sellers to customize designs such as T-shirts, Hoodie, Coffee Mugs, Stickable Wallarts, Canvas, Phone Cases, Engraved Christmas, Silver Gold Necklace, Calendar, Desk Calendar, Engraved Necklace … GEARGAG brings quality products, they also meet the diversified needs of consumers. Amazing products are ready! Printed and shipped worldwide on demand, under your brand! GEARGAG can satisfy the most fastidious customers with its own attractive features. Fulfill your order and stock your products in our warehouse. You can sync them with your store and start selling. It has attractive price and fastest shipping. You can sell anywhere! Sync & sell your products across GEARGAG network, marketplaces, websites & social media. Like Esty, Amazon, Facebook, Google Shopping… We support uploading any product you want to sell, customizing products as you like. Upload thousands of products at once with simple operation. Not only that, bulk upload & generate designs automatically in minutes. This is especially useful if you plan to sell many products with the same design. Market your products with support of built-in tools that help you create, execute, and analyze campaigns. You can also sync quickly and easily to 2 ecommerce platforms on Woo ecommerce & Shopify. What make GEARGAG different with another sites are that we have bulk design upload that allows you upload your design on several different products at a time. This is especially useful if you plan to sell many products with the same design. Upload thousands of products at once with simple operation. We are using big data from market place to upsell (In particular, upsell customize name shirt on order confirmations). Many suppliers offer a variety of products (which is up to 5 million designs) so customers can choose what to sell. We also unlimited your data feed which means your store has an automatically generated product feed link. You can use that link to add products to Google Merchant Center, Facebook, or Amazon to sell them. With GEARGAG, you can sell products on our marketplace, websites, and social media. There are many ways to sell products and maximize your sales using our platform. We provide powerful and flexible layouts so that you can create your own design without trouble. All layouts are easy-to-use and intuitive for beginners. Well-structured and SEO-optimized themes with fast page loading speed will also be provided. Hence, you can improve the online presence of your business and get free traffic from search engines like Google. Another key point to remember that, GEARGAG have auto blacklist keywords filter to limit copyright infringement issues. A product mockup can be awesome to give your potential customers a preview of what your designs look like on a shirt or a tote bag. GEARGAG allows you to replace default mockups with custom mockups of your products. Use GEARGAG to create custom design products for your Shopify, WooCommerce or Etsy stores. Syncing and managing orders from multiple domains have never been easier. Last but not least, GEARGAG offers two payment options. You can use popular payment methods like PayPal or Stripe. In case you want to let your customers pay using a credit card, you can use GEARGAG payments. Our products are produced under rigid quality control, we can be sure that these good supplied are those of the best quality. We are inspired by a passion for all things creative and we would be honored to have you join the most exciting e-commerce community!

#### Who Is the Company Behind Geargag?

- **Seller:** [Geargag](https://www.g2.com/sellers/geargag)
- **HQ Location:** Wilmington, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=547e69259561e01aeea5ff79e3edcb99017993198f04e650d4815e33be6d9a97&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgeargagstore&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [Ghost](https://www.g2.com/products/ghost-ghost/reviews)

Ghost is a private, data-driven distribution platform that connects top-tier consumer brands with vetted buyers to unlock new revenue opportunities and streamline surplus inventory management. Designed for both sellers and buyers, Ghost enables secure, controlled transactions in a members-only marketplace. For Sellers: Ghost helps brands and suppliers monetize excess, off-price, or underutilized inventory while maintaining control over pricing, distribution channels, and brand reputation. Sellers benefit from discreet transactions and access to a high-caliber buyer network. For Buyers: Ghost offers access to wholesale and surplus products from over 4,500 brands across categories, empowering entrepreneurs, resellers, and retailers to scale businesses with premium inventory and robust logistical support. With over $2B in listed MSRP and $1T+ in collective buying power, Ghost simplifies retail inventory flow while protecting brand integrity and fostering sustainable commerce.

#### Who Is the Company Behind Ghost?

- **Seller:** [Ghost](https://www.g2.com/sellers/ghost)
- **Year Founded:** 2021
- **HQ Location:** Los Angeles, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0d5eb7db26ee25a285ac1d0206d404916f34da3efffc8e817a990919421307ba&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fghosts-inc&secure%5Burl_type%5D=linkedin_company_website)  
265 employees on LinkedIn®

### [GoSale](https://www.g2.com/products/gosale/reviews)

Gosale is a Progressive Web App built for field sales reps who drive territories. Core features include GPS proximity alerts that fire when you're near an account you haven't visited recently, relationship intelligence per account (coffee orders, birthdays, work anniversaries, follow-up reminders), offline-first local storage, territory zone mapping, call logging, and CSV/vCard import and export. No setup required. Installs from the browser in 30 seconds. Free plan includes 25 contacts. Pro plan at $12/month includes unlimited contacts and full feature access

#### Who Is the Company Behind GoSale?

- **Seller:** [GoSale](https://www.g2.com/sellers/gosale)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [GridBee](https://www.g2.com/products/gridbee/reviews)

From Sheets to System GridBee takes a static spreadsheet and turn it into a dynamic control center for google products.

#### Who Is the Company Behind GridBee?

- **Seller:** [Briltek Cloud](https://www.g2.com/sellers/briltek-cloud)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Growmax B2B Commerce Cloud](https://www.g2.com/products/growmax-b2b-commerce-cloud/reviews)

Are you a manufacturer or wholesaler selling to businesses like retailers, dealers, distributors? You don't need to struggle with external B2B plugin on B2C eCommerce platform. Growmax is the right platform built for B2B companies with great features. It has inbuilt Quote Management, Order Management, Customer specific Pricing Management, Product Management etc. Smarter, simpler commerce for manufacturers, wholesalers. Launch your commerce for your dealers or retailers to order online & sales reps to write orders on the go that helps maximize your sales & profit.

#### Who Is the Company Behind Growmax B2B Commerce Cloud?

- **Seller:** [Apptino](https://www.g2.com/sellers/apptino)
- **Year Founded:** 2017
- **HQ Location:** Chennai, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=45aee5fe86bc1a7e1eb991792416914bfd1e724f007ded099eaca14113a0d96f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgrowmax-io&secure%5Burl_type%5D=linkedin_company_website)  
19 employees on LinkedIn®

### [Gsm Toolv2](https://www.g2.com/products/gsm-toolv2/reviews)

GSM Tool v2 is a complete CMS and eCommerce platform designed for GSM service providers. It enables businesses to manage clients, automate orders, integrate APIs, and sell mobile services efficiently through a single system. With features like billing management, support systems, and seamless API integrations, GSM Tool v2 helps businesses streamline operations and scale their GSM service offerings.

#### Who Is the Company Behind Gsm Toolv2?

- **Seller:** [GSM Tool v2](https://www.g2.com/sellers/gsm-tool-v2)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Helium](https://www.g2.com/products/helium-2024-07-26/reviews)

Blazing fast storefronts for Shopify. Zero code, Best conversions. Combining Generative AI & Shopify Hydrogen, you can create web storefronts that are as unique as your brand and as fast as lightning.

#### Who Is the Company Behind Helium?

- **Seller:** [Helium](https://www.g2.com/sellers/helium-62989828-8833-47c4-9b27-3bc6c661e258)
- **Year Founded:** 2023
- **HQ Location:** Delhi, CA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9fbdb66a4b0836591ce6beb3dd1c5d0e08db1747e804abcd7de2b2f468acd929&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgethelium&secure%5Burl_type%5D=linkedin_company_website)  
10 employees on LinkedIn®

### [Honebi Commerce](https://www.g2.com/products/honebi-commerce/reviews)

Honebi is a MACH-enabled digital commerce suite that offers a modular, headless, and API-first approach to commerce. This allows businesses to tailor the platform to their specific needs and easily integrate it with their existing systems. Honebi's suite of commerce solutions is designed to enable businesses to thrive in the digital realm. In addition to a robust commerce engine, the suite provides a complete set of inbuilt tools, PIM, a storefront experience builder, OMS, and CMS, to facilitate a seamless online business operation. Key features and capabilities of the Honebi: 1. Modular, Headless, API-First Approach: Tailored to fit various business models, providing flexibility and scalability. 2. Commerce Engine: Allows for the creation of custom user experiences, easy web content management, and dynamic user interactions across web, Android & ios applications. 3. Product Information Management: Ensures accurate product data, boosts productivity, and improves customer experience. 4. Catalog Management: Simplifies shopping with advanced techniques for managing diverse product categories. 5. Multi-Location Inventory: Provides businesses with the ability to control and publish inventory from various locations (stores, warehouses, etc.) to their online channels, in accordance with predefined business rules. 6. Order Management: Enhances order accuracy and speed with real-time updates and optimized processes. 7. Optimized for Mobile: Honebi's mobile-first approach streamlines business operations, enabling decision-makers and core users to stay informed and agile on the go.. Honebi supports multiple business models, including B2C, B2B, D2C, omnichannel solutions, and marketplace solutions. The platform is praised for its high customer satisfaction, user-friendly interface, intuitive design, and seamless integration capabilities, making it easy for businesses to manage online stores, update products, and track sales

#### Who Is the Company Behind Honebi Commerce?

- **Seller:** [Honebi](https://www.g2.com/sellers/honebi)
- **Year Founded:** 2019
- **HQ Location:** Bangalore, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9134368463be67c0ee9b99f599d4c8398ff1b3fea86f80de33e9cc8cdfa08147&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhonebi%2F&secure%5Burl_type%5D=linkedin_company_website)  
40 employees on LinkedIn®

### [Hoogrid](https://www.g2.com/products/hoogrid/reviews)

Hoogrid is a website & ecommerce builder that provides web designers, marketers and business owners with a set of web design tools to start their next awesome project in minutes. No coding or designer skills needed

#### Who Is the Company Behind Hoogrid?

- **Seller:** [Hoogrid](https://www.g2.com/sellers/hoogrid)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [i95Dev B2B Portal](https://www.g2.com/products/i95dev-b2b-portal/reviews)

i95Dev B2B Portal helps B2B merchants unlock advanced wholesale capabilities on Adobe Commerce or Shopify by layering deep business logic, ERP synchronisation, and tailored buyer experiences on top of existing eCommerce platforms. It’s built for wholesalers, distributors, manufacturers, and digitally growing brands that need real-world B2B workflows without the complexity and cost of enterprise upgrades.

#### Who Is the Company Behind i95Dev B2B Portal?

- **Seller:** [i95Dev](https://www.g2.com/sellers/i95dev)
- **Year Founded:** 2000
- **HQ Location:** Newark, US
- **Twitter:** @i95Dev  
1,358 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1a32e532a7aa5ed786d9689c197da8221ac10cf24b16541abc0fd673af2cb976&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fi95dev&secure%5Burl_type%5D=linkedin_company_website)  
151 employees on LinkedIn®
- **Phone:** 3017607499

### [Iconicus Commerce](https://www.g2.com/products/iconicus-commerce/reviews)

Complete E-Commerce Solution - Powerful admin panel, stunning customer website, and seamless mobile apps—everything you need to succeed online. We provide full customized solution as per the requirement.

#### Who Is the Company Behind Iconicus Commerce?

- **Seller:** [Iconicus Softwares](https://www.g2.com/sellers/iconicus-softwares)
- **Year Founded:** 2016
- **HQ Location:** Valsad, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=37ef3788bbaaf488ec3dffb2704ed6f235f0c4b3c22885f0272ce5df27bbce44&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ficonicus-softwares-pvt-ltd&secure%5Burl_type%5D=linkedin_company_website)  
8 employees on LinkedIn®

### [IdoSell Shop](https://www.g2.com/products/idosell-shop/reviews)

IdoSell Shop all in one ecommerce platform for professional merchants.

#### Who Is the Company Behind IdoSell Shop?

- **Seller:** [Idosell](https://www.g2.com/sellers/idosell)
- **Year Founded:** 2000
- **HQ Location:** Szczecin, PL
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3827c8eef831c466be865ec4055dde7bd02ee6abddfd52996953a3fb15fd72b6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fiai-sa%2F&secure%5Burl_type%5D=linkedin_company_website)  
277 employees on LinkedIn®

### [Ignite Invoicing](https://www.g2.com/products/ignite-invoicing/reviews)

A comprehensive toolkit to manage your Billing, Inventory, Ledger, Online Store, Customers, Loyalty & more.

#### Who Is the Company Behind Ignite Invoicing?

- **Seller:** [Ignite Solutions Pte. Ltd.](https://www.g2.com/sellers/ignite-solutions-pte-ltd)
- **Year Founded:** 2017
- **HQ Location:** Singapore, SG
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=754a4a3c5bb74df527cf3d2677d23a2ed55a03bae42f3547b38df5371257490a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fignitesuperapp&secure%5Burl_type%5D=linkedin_company_website)  
23 employees on LinkedIn®

### [Implementation Services](https://www.g2.com/products/tebim-implementation-services/reviews)

Tebim PrestaShop development services help medium and large eCommerce businesses build, migrate, integrate, and grow PrestaShop stores. The service covers consulting, UX/UI design, PrestaShop implementation, platform migration, ERP/PIM/CRM integrations, B2B features, SEO optimization, security, updates, and long-term store development.

#### Who Is the Company Behind Implementation Services?

- **Seller:** [Tebim](https://www.g2.com/sellers/tebim)
- **Year Founded:** 2000
- **HQ Location:** Kalisz, PL
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9cdeae6b1ba1904c0d651e4822fe44e5ebc7366cec6b6ba95caf283f02535c12&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F84917569&secure%5Burl_type%5D=linkedin_company_website)  
25 employees on LinkedIn®

### [Indition Commerce](https://www.g2.com/products/indition-commerce/reviews)

Indition Commerce is a powerful, flexible, and most importantly scalable E-commerce solution. Deliver the user experience your customers demand with the flexibility that you need. With all the tools you need to grow your business, a powerful platform that will scale with you and cutting edge tools and analytics, Indition will help you realize and exceed your brands potential.

#### Who Is the Company Behind Indition Commerce?

- **Seller:** [Indition](https://www.g2.com/sellers/indition)
- **Year Founded:** 2010
- **HQ Location:** San Diego, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ae767d95c5bcf21c276dbdadc6d167ae819462439b29cdb4eafc29f414352ff2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Findition%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

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[AI Writing Assistants](https://www.g2.com/categories/ai-writing-assistant)

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- [Catalog Management](/categories/catalog-management)
- [E-Commerce Tools](/categories/e-commerce-tools)
- [E-commerce Fraud Protection](/categories/e-commerce-fraud-protection)
- [E-Merchandising](/categories/e-merchandising)
- [Multichannel Retail](/categories/multichannel-retail)

- [Review Management](/categories/review-management-software)
- [Subscription Management](/categories/subscription-management)
- [Age Verification](/categories/age-verification)
- [Brand Protection](/categories/brand-protection)
- [Conversational Commerce Platforms](/categories/conversational-commerce-platforms)

- [Drop Shipping](/categories/drop-shipping)
- [E-Commerce Analytics](/categories/e-commerce-analytics)
- [E-Commerce Personalization](/categories/e-commerce-personalization)
- [E-Commerce Search](/categories/e-commerce-search)
- [Live Commerce](/categories/live-commerce)

[Browse E-Commerce Platforms Themes](/categories/e-commerce-platforms/themes)

 ![Subhransu Sahu](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Subhransu Sahu")
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Researched and written by [Subhransu Sahu](https://research.g2.com/insights/author/subhransu-sahu)

Updated June 9, 2025

This page was last updated on June 9th, 2025

An e-commerce platform is a comprehensive software that allows companies to manage all operations related to online sales of products or services. E-commerce platforms create a centralized, digital hub for product and customer data, allowing e-commerce businesses to manage product information, personalize store content and layout, and process online transactions and payments. While most e-commerce platforms are designed for B2C sales, some vendors provide versions for B2B. Traditional e-commerce platforms focus on managing sales of physical products, but more and more solutions are providing features for digital products that are sold as a subscription model. This type of software can be used by all employees of an online commerce company but is most beneficial for sales, product management, and marketing.

The [best e-commerce platforms](https://learn.g2.com/best-ecommerce-platforms) unify, scale, and maintain core business processes like the front-facing selling of products and services and the back-end functions of managing inventory and shipping. This type of software should not be confused with [shopping cart software](https://www.g2.com/categories/shopping-cart), which can only be used to create and manage online stores. E-commerce platforms generally integrate with [inventory management software](https://www.g2.com/categories/inventory-management) and [drop shipping software](https://www.g2.com/categories/drop-shipping). B2B e-commerce platforms integrate with [CRM software](https://www.g2.com/categories/crm), [ERP systems](https://www.g2.com/categories/erp-systems), and [supply chain & logistics software](https://www.g2.com/categories/supply-chain-logistics)

To qualify for inclusion in the E-commerce Platforms category, a product must:

- Help companies run their e-commerce business on a single, unified platform
- Manage e-commerce products and services, as well as product information
- Deliver standard options to create online stores that can be customized
- Include functionality for personalization to improve the customer experience
- Provide features for or integrate with drop shipping and inventory management software
- Track and manage customers, their order history, and online behavior
- Allow companies to choose between multiple payment options and gateways
- Support the headless commerce architecture and provide native mobile apps
- Offer security, or encryption of data and information, or both and comply with regulations
- Include features for e-commerce data management, integration, and search

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