# Best E-Commerce Platforms - Page 2

## How Many E-Commerce Platforms Products Does G2 Track?

**Total Products under this Category:** 567

### Category Stats (Aug 2026)

- **Average Rating:** 4.4/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Corevist (+3.0%) - Among all products in this category, Corevist recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank E-Commerce Platforms Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 24,000+ Authentic Reviews
- 567+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for E-Commerce Platforms
 ![G2 Grid® for E-Commerce Platforms plotting products by satisfaction and market presence](https://www.g2.com/categories/e-commerce-platforms/grids.png?focus%5B%5D=705&focus%5B%5D=18479&focus%5B%5D=320&focus%5B%5D=605&focus%5B%5D=1331985&focus%5B%5D=4443&focus%5B%5D=27886&focus%5B%5D=706)

Highlighted products: Shopify, Shopify Plus, Salesforce B2C Commerce, Salesforce B2B Commerce, Wix Studio, WooCommerce, Adobe Commerce (formerly Magento Commerce), and BigCommerce.

Underlying data: [Grid® JSON](https://www.g2.com/categories/e-commerce-platforms/grids.json?focus%5B%5D=shopify&focus%5B%5D=shopify-plus&focus%5B%5D=salesforce-b2c-commerce&focus%5B%5D=salesforce-b2b-commerce&focus%5B%5D=wix-studio&focus%5B%5D=woocommerce&focus%5B%5D=adobe-commerce-formerly-magento-commerce&focus%5B%5D=bigcommerce&segment=all)

**Sponsored**

### SAP Commerce Cloud

The SAP Commerce solutions delivers feature rich digital commerce capabilities built on a modern cloud native platform that will enable businesses to innovate quickly and deliver the perfect fit digital commerce solution for your business. SAP Commerce has the broadest and varying customer base with over 3500 customers, representing 20 industries across 100 countries. Customers trust our solution for its ability to scale and perform, customers has transacted over 570B+ dollars of gross merchandising value representing over 120M+ orders on our ecommerce platform.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=34&secure%5Bchosen_at%5D=2026-08-03T12%3A52%3A36Z&secure%5Bdisplayable_resource_id%5D=34&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=34&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=785&secure%5Bresource_id%5D=34&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fe-commerce-platforms%3Fattributes%255B101%255D%3D190%26page%3D2%26segment%3Dall%26selected_view%3Dgrid&secure%5Btoken%5D=fe0b94493ecf5eff81e17d55ec3f55440e5009c20463393c46d41574489dbb13&secure%5Burl%5D=https%3A%2F%2Fwww.sap.com%2Fdocuments%2F2023%2F06%2Fe4554804-787e-0010-bca6-c68f7e60039b.rc.html%3Fcampaigncode%3DCRM-YD25-CEX-407333%26source%3DCOMMERCE-click-campaign-G2&secure%5Burl_type%5D=custom_url)

### [2Checkout Monetization Platform](https://www.g2.com/products/2checkout-monetization-platform/reviews)

Whether you're tapping into international markets, looking to boost conversion rates, or running a subscription-based business, 2Checkout can help you tackle the complexities of digital commerce, globally. The 2Checkout Monetization Platform is comprehensive and flexible, so you can quickly pursue new market opportunities and deliver exceptional user experiences. The company’s clients include Cisco, EaseUs, Bitdefender, 123FormBuilder, HP Software, Mondly, and many more companies across the globe. In August 2020, Verifone acquired 2Checkout. This milestone solidifies our commitment to providing seamless and frictionless experiences to customers globally through innovative and next-generation hardware and cloud services. More info on www.2checkout.com

**Average Rating:** 3.9/5.0

**Total Reviews:** 187

#### How Do G2 Users Rate 2Checkout Monetization Platform?

- **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 8.9/10)
- **Extensibility:** 7.5/10 (Category avg: 8.4/10)
- **Customization:** 8.3/10 (Category avg: 8.4/10)
- **Data Orchestration:** 8.0/10 (Category avg: 8.4/10)

#### Who Is the Company Behind 2Checkout Monetization Platform?

- **Seller:** [Verifone](https://www.g2.com/sellers/verifone)
- **Company Website:** www.verifone.com
- **Year Founded:** 1981
- **HQ Location:** New York, NY
- **Twitter:** @VeriFone  
22,106 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9699b599359c0a748d9a1871a33bd22e383f096f08a55daaef8ad49b3169dfaf&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F5005%2F&secure%5Burl_type%5D=linkedin_company_website)  
4,708 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Owner
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 68% Small, 22% Medium

#### What Do G2 Reviewers Say About 2Checkout Monetization Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Users find the **ease of use** of the 2Checkout Monetization Platform makes setup and management very straightforward.
- Users find the **easy setup** of the 2Checkout Monetization Platform straightforward, allowing for quick and effective integration.
- Users value the **process simplification** of 2Checkout, enabling effortless international transactions and growth opportunities.
- Users commend the **responsive customer support** of 2Checkout, which ensures quick resolutions and simplifies integration.
- Users appreciate the **easy integration** of 2Checkout Monetization Platform, finding it user-friendly and versatile for all skill levels.

##### Cons

- Users report **slow performance** during initial setup due to compliance and fraud prevention measures impacting speed.
- Users desire a **simplified dashboard for comparing sales trends** with previous periods, enhancing quick access to insights.
- Users desire a more streamlined method for **sales trend comparison** directly on the dashboard for quick insights.
- Users desire a **more straightforward dashboard for quick sales trend comparisons** instead of navigating through reports.

#### What Are Recent G2 Reviews of 2Checkout Monetization Platform?

**["Streamlines Global Payments with Top-Notch Support"](https://www.g2.com/survey_responses/2checkout-monetization-platform-review-5363506)**

**Rating:** 5.0/5.0 stars

_— Stefano P._

[Read full review](https://www.g2.com/survey_responses/2checkout-monetization-platform-review-5363506)

**["Global Payments and Tax Compliance Made Easy in One Modern Platform"](https://www.g2.com/survey_responses/2checkout-monetization-platform-review-12753218)**

**Rating:** 4.5/5.0 stars

_— Verified User in Retail_

[Read full review](https://www.g2.com/survey_responses/2checkout-monetization-platform-review-12753218)

#### What Are G2 Users Discussing About 2Checkout Monetization Platform?

- [What is 2Checkout (now Verifone) used for?](https://www.g2.com/discussions/what-is-2checkout-now-verifone-used-for)
- [What is 2checkout payment gateway?](https://www.g2.com/discussions/what-is-2checkout-payment-gateway)
- [How long does 2checkout evaluation take?](https://www.g2.com/discussions/how-long-does-2checkout-evaluation-take)
- [Is 2checkout good?](https://www.g2.com/discussions/is-2checkout-good) - 1 comment, 1 upvote
- [What is 2checkout used for?](https://www.g2.com/discussions/what-is-2checkout-used-for)

### [Sellfy](https://www.g2.com/products/sellfy/reviews)

Sellfy is an e-commerce platform for creators to sell digital products, physical products, subscriptions, and print-on-demand merchandise - all from a single storefront.

**Average Rating:** 4.0/5.0

**Total Reviews:** 55

#### How Do G2 Users Rate Sellfy?

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 8.9/10)
- **Extensibility:** 8.1/10 (Category avg: 8.4/10)
- **Customization:** 9.0/10 (Category avg: 8.4/10)
- **Data Orchestration:** 8.3/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Sellfy?

- **Seller:** [Sellfy](https://www.g2.com/sellers/sellfy)
- **Year Founded:** 2011
- **HQ Location:** Riga, Riga
- **Twitter:** @Sellfy  
119,100 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e50f86b682840a5e235be570cd2d579b92c97e8e98a534f884237d936116919d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2796351%2F&secure%5Burl_type%5D=linkedin_company_website)  
32 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 69% Small, 29% Medium

#### What Do G2 Reviewers Say About Sellfy?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** with Sellfy, finding it beginner-friendly and designed for hassle-free digital selling.
- Users admire the **excellent customer support** of Sellfy, enhancing their overall selling experience with prompt assistance.
- Users appreciate the **customizable dashboard** of Sellfy, enhancing their experience with user-friendly analytics and features.
- Users love the **easy integration** of Sellfy, making selling digital products a smooth and beginner-friendly experience.
- Users find the **easy setup** of Sellfy ideal for quickly uploading products and starting their digital selling journey.

##### Cons

- Users feel that the **integration issues** with Sellfy limit functionality, affecting overall store performance and customization.
- Users feel that Sellfy's **limited customization options** restrict their ability to personalize storefront designs effectively.
- Users find the **limited features** of Sellfy restrictive, particularly in customization and integrations for advanced needs.

#### What Are Recent G2 Reviews of Sellfy?

**["Effortless Setup and Seamless Digital Sales with Sellfy"](https://www.g2.com/survey_responses/sellfy-review-12065091)**

**Rating:** 4.0/5.0 stars

_— Rahul C._

[Read full review](https://www.g2.com/survey_responses/sellfy-review-12065091)

**["Effortless Setup, Perfect for Creators."](https://www.g2.com/survey_responses/sellfy-review-12448648)**

**Rating:** 4.5/5.0 stars

_— Verified User in Information Technology and Services_

[Read full review](https://www.g2.com/survey_responses/sellfy-review-12448648)

#### What Are G2 Users Discussing About Sellfy?

- [What is Sellfy used for?](https://www.g2.com/discussions/what-is-sellfy-used-for) - 2 comments, 1 upvote
- [How do I buy from Sellfy?](https://www.g2.com/discussions/how-do-i-buy-from-sellfy)
- [How much does Sellfy cost?](https://www.g2.com/discussions/how-much-does-sellfy-cost) - 2 comments, 1 upvote
- [Is Sellfy com legit?](https://www.g2.com/discussions/is-sellfy-com-legit)
- [What is Sellfy?](https://www.g2.com/discussions/what-is-sellfy)

### [Oracle Commerce](https://www.g2.com/products/oracle-commerce/reviews)

Oracle Commerce is the industry's top-ranked commerce solution that powers the world's best brands, and delivers a consistent, personalized cross-channel customer experience. Oracle Commerce offers a complete commerce software platform that enables you to deliver a personalized customer buying experience across all customer touchpoints, including the web, contact center, mobile devices, social media, physical stores, and more.

**Average Rating:** 4.0/5.0

**Total Reviews:** 170

#### How Do G2 Users Rate Oracle Commerce?

- **Has the product been a good partner in doing business?:** 8.4/10 (Category avg: 8.9/10)
- **Extensibility:** 9.2/10 (Category avg: 8.4/10)
- **Customization:** 9.0/10 (Category avg: 8.4/10)
- **Data Orchestration:** 8.4/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Oracle Commerce?

- **Seller:** [Oracle](https://www.g2.com/sellers/oracle)
- **Year Founded:** 1977
- **HQ Location:** Austin, TX
- **Twitter:** @Oracle  
827,997 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a14fcbcd818b49d781453c19628a9479a70cc1e8e335e54c876392ab5f543da3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1028%2F&secure%5Burl_type%5D=linkedin_company_website)  
208,078 employees on LinkedIn®
- **Ownership:** NYSE:ORCL

#### Who Uses This Product?

- **Top Industries:** Retail, Computer Software
- **Company Size:** 43% Large, 30% Medium

#### What Do G2 Reviewers Say About Oracle Commerce?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **reliable performance** of Oracle Commerce, ensuring seamless operation for diverse business needs.
- Users value the **scalable and customizable integration** of Oracle Commerce for efficiently managing B2B and B2C operations.
- Users value the **ease of use** of Oracle Commerce, making setup and navigation straightforward and efficient.
- Users appreciate the **scalability and integration capabilities** of Oracle Commerce, enhancing management of large-scale e-commerce operations.
- Users value the **enterprise-grade scalability** of Oracle Commerce, which effectively supports both B2B and B2C functionalities.

##### Cons

- Users find Oracle Commerce **expensive to set up and maintain** , making it less accessible for small businesses.
- Users feel that Oracle Commerce lacks **user-friendliness** , as its complexity creates challenges for new and non-technical users.
- Users find the **complex implementation** of Oracle Commerce challenging, especially for those without technical experience.
- Users find a **steep learning curve** with Oracle Commerce, requiring significant time to adapt and master the platform.
- Users find that **Oracle Commerce can be complex and slow to load** , posing challenges for small businesses with limited resources.

#### What Are Recent G2 Reviews of Oracle Commerce?

**["Centralized, Stable Platform for Managing Large Catalogs and High Traffic"](https://www.g2.com/survey_responses/oracle-commerce-review-12299581)**

**Rating:** 4.0/5.0 stars

_— RAJEEV K._

[Read full review](https://www.g2.com/survey_responses/oracle-commerce-review-12299581)

**["Powerful Personalization and No-Code Layouts with Safe, Staged Deployments"](https://www.g2.com/survey_responses/oracle-commerce-review-12831862)**

**Rating:** 4.0/5.0 stars

_— Biswajeet S._

[Read full review](https://www.g2.com/survey_responses/oracle-commerce-review-12831862)

#### What Are G2 Users Discussing About Oracle Commerce?

- [What is Oracle Commerce used for?](https://www.g2.com/discussions/what-is-oracle-commerce-used-for) - 1 comment

### [NetSuite](https://www.g2.com/products/oracle-netsuite/reviews)

As the world's #1 AI Cloud ERP solution for more than 25 years, NetSuite has helped businesses gain the visibility, control, and agility to build and grow a successful business. First focused on financials and ERP, we now provide an AI-powered integrated system that also includes inventory management, HR, professional services automation, and commerce, and is used by more than 43,000 customers in 220 countries.

**Average Rating:** 4.1/5.0

**Total Reviews:** 4,745

#### How Do G2 Users Rate NetSuite?

- **Has the product been a good partner in doing business?:** 7.4/10 (Category avg: 8.9/10)
- **Extensibility:** 7.3/10 (Category avg: 8.4/10)
- **Customization:** 7.2/10 (Category avg: 8.4/10)
- **Data Orchestration:** 7.1/10 (Category avg: 8.4/10)

#### Who Is the Company Behind NetSuite?

- **Seller:** [Oracle](https://www.g2.com/sellers/oracle)
- **Company Website:** www.oracle.com
- **Year Founded:** 1977
- **HQ Location:** Austin, TX
- **Twitter:** @Oracle  
827,997 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a14fcbcd818b49d781453c19628a9479a70cc1e8e335e54c876392ab5f543da3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1028%2F&secure%5Burl_type%5D=linkedin_company_website)  
208,078 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Controller, Accounting Manager
- **Top Industries:** Computer Software, Accounting
- **Company Size:** 57% Medium, 31% Small

#### What Do G2 Reviewers Say About NetSuite?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** in navigating and customizing reports, enhancing efficiency and productivity.
- Users value the **customizability** of NetSuite, which adapts seamlessly to diverse business needs and processes.
- Users value the **robust reporting and integration capabilities** of NetSuite, enhancing cross-functional business operations seamlessly.
- Users benefit from **extensive customization options** in NetSuite, greatly enhancing data management and user experience.
- Users value the **customization options** in NetSuite, enhancing usability and control for streamlined data management.

##### Cons

- Users find the **learning curve steep** , making initial setup and customization time-consuming and frustrating.
- Users find the **interface outdated** and experience significant challenges with usability and integration complexities.
- Users find the **missing features** in NetSuite frustrating, particularly with complex settings and limited customization options.
- Users express frustration with **limited customization** options in NetSuite, impacting functionality and integration across workflows.
- Users find NetSuite to have a **not user-friendly** interface, causing frustration during setup and navigation.

#### What Are Recent G2 Reviews of NetSuite?

**["Highly Customizable and Efficient ERP,"](https://www.g2.com/survey_responses/netsuite-review-8185079)**

**Rating:** 4.5/5.0 stars

_— Sandeep k._

[Read full review](https://www.g2.com/survey_responses/netsuite-review-8185079)

**["Robust Role-Based Security, Custom Dashboards, and Solid P2P Management"](https://www.g2.com/survey_responses/netsuite-review-13170614)**

**Rating:** 4.0/5.0 stars

_— Arfa Z._

[Read full review](https://www.g2.com/survey_responses/netsuite-review-13170614)

#### What Are G2 Users Discussing About NetSuite?

- [Is NetSuite an accounting software?](https://www.g2.com/discussions/is-netsuite-an-accounting-software) - 4 comments
- [What is NetSuite built on?](https://www.g2.com/discussions/what-is-netsuite-built-on) - 1 comment
- [Is NetSuite a good ERP system?](https://www.g2.com/discussions/is-netsuite-a-good-erp-system) - 3 comments, 1 upvote
- [What is a NetSuite software?](https://www.g2.com/discussions/what-is-a-netsuite-software) - 3 comments

### [ikas](https://www.g2.com/products/ikas/reviews)

ikas is an innovative e-commerce platform that has been specifically designed for small and medium-sized enterprises and entrepreneurs. Its user-friendly interface allows the user to easily create an online store without requiring any technical expertise. Furthermore, its advanced features enable the sale of the products seamlessly through various channels, including marketplaces, physical stores, and the brand’s own e-commerce website, on an international scale. One of the most notable features of the platform is its multi-channel sales functionality that facilitates the management of all the orders and stocks in one unified dashboard. With a single click, one can efficiently transfer all of their products to their own e-commerce website using ikas. In addition, the platform's high conversion rates can be leveraged to enhance SEO performance, thereby resulting in better outcomes and increased profit margins. ikas offers a robust e-commerce infrastructure that enables the fast and efficient creation of e-commerce websites. The platform holds unlimited products, traffic, and web space, free shipping integration, advanced return management, discount campaigns, and 24/7 expert customer support. Additionally, users can take advantage of bulk assignment of categories, tags, and sale prices to products, as well as receive cart reminder notifications via SMS and WhatsApp. Moreover, the platform's payment solution, ikasPay, offers the advantage of receiving payments the next day, while e-export to all countries is free. By selecting ikas, users can carry out their e-commerce processes practically and professionally, similar to many successful brands that currently use the ikas infrastructure.

**Average Rating:** 4.5/5.0

**Total Reviews:** 148

#### How Do G2 Users Rate ikas?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.9/10)
- **Extensibility:** 9.1/10 (Category avg: 8.4/10)
- **Customization:** 9.3/10 (Category avg: 8.4/10)
- **Data Orchestration:** 8.7/10 (Category avg: 8.4/10)

#### Who Is the Company Behind ikas?

- **Seller:** [ikas Tech GmbH](https://www.g2.com/sellers/ikas-tech-gmbh)
- **Year Founded:** 2017
- **HQ Location:** Ankara, TR
- **Twitter:** @ikasturkiye  
8,384 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e0ab7ea5f21153b2e708fe874abdfae49342533ca29a193af83d75677eb4eab6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fikas-com%2F&secure%5Burl_type%5D=linkedin_company_website)  
313 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Founder
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 54% Small, 43% Medium

#### What Do G2 Reviewers Say About ikas?

_AI-generated summary from verified user reviews_

##### Pros

- Users find the **ease of use** of ikas invaluable, enabling effortless store setup and management without technical skills.
- Users commend the **user-friendly interface** of Ikas, making inventory management seamless and efficient for online stores.
- Users appreciate the **clean and user-friendly interface** of ikas, making store setup quick and easy.
- Users appreciate the **excellent customer support** of IKAS, highlighting its responsiveness and knowledgeable assistance when needed.
- Users appreciate the **reliable data management** of Ikas, making ecommerce setup and inventory tracking effortless.

##### Cons

- Users face significant issues due to **poor customer support** , leading to potential loss of commercial agreements and trust.
- Users find **limited features** in ikas, affecting customization and integration options for diverse business needs.
- Users find **difficult customization** with ikas limits their flexibility, especially for advanced setups in non-fashion workflows.
- Users find **limited customization** options frustrating, especially for advanced setups and integration with third-party software.
- Users note the **missing advanced features** in IKAS, limiting customization and automation for more complex applications.

#### What Are Recent G2 Reviews of ikas?

**["ikas Makes Launching and Managing an Online Store Simple and Efficient"](https://www.g2.com/survey_responses/ikas-review-12778893)**

**Rating:** 5.0/5.0 stars

_— Parish J._

[Read full review](https://www.g2.com/survey_responses/ikas-review-12778893)

**["Effortless Store Setup with Powerful All-in-One Features"](https://www.g2.com/survey_responses/ikas-review-10400465)**

**Rating:** 4.0/5.0 stars

_— Ruby G._

[Read full review](https://www.g2.com/survey_responses/ikas-review-10400465)

### [Square Online (formerly Weebly)](https://www.g2.com/products/square-online-formerly-weebly/reviews)

Weebly is now a part of the Square product suite. This means never missing a sale and letting your customers pay how they want to. Whether it's at a pop-up shop or your own online store, Square takes care of your payments for you, so you can focus on your business.

**Average Rating:** 4.2/5.0

**Total Reviews:** 475

#### How Do G2 Users Rate Square Online (formerly Weebly)?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.9/10)
- **Extensibility:** 7.4/10 (Category avg: 8.4/10)
- **Customization:** 7.1/10 (Category avg: 8.4/10)
- **Data Orchestration:** 6.7/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Square Online (formerly Weebly)?

- **Seller:** [Block](https://www.g2.com/sellers/block)
- **Year Founded:** 2009
- **HQ Location:** Oakland, California
- **Twitter:** @Square  
309,691 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=67fa09d2bfd0039f9828d0eedaf49e82356d125d1de4bbee4b1407d50a7b4795&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fjoinblock%2F&secure%5Burl_type%5D=linkedin_company_website)  
12,254 employees on LinkedIn®
- **Ownership:** NYSE:SQ

#### Who Uses This Product?

- **Who Uses This:** Owner, President
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 75% Small, 16% Medium

#### What Do G2 Reviewers Say About Square Online (formerly Weebly)?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** in Square Online, finding its navigation and integration exceptionally user-friendly.
- Users value the **seamless integration** of Square Online for efficient payment processing and quick website design.
- Users value the **seamless integrations** of Square Online, enhancing their payment processing and website design experience.
- Users value the **responsive customer support** of Square Online, enhancing their overall experience and satisfaction.
- Users value the **customization options** of Square Online, allowing for personalized and unique website creation effortlessly.

##### Cons

- Users note the **limited customization** options of Square Online, which hampers effective search engine optimization efforts.
- Users find the **missing features** in Square Online limiting, particularly for customization and SEO optimization.
- Users face **competition issues** due to limited customization and basic SEO tools affecting search engine optimization.
- Users find the **confusing separation of customer support** between Weebly and Square Online frustrating and unhelpful.
- Users find the **support confusion** frustrating, as Square Online and Weebly have separate customer service systems despite the acquisition.

#### What Are Recent G2 Reviews of Square Online (formerly Weebly)?

**["Simple, yet expansive options for free website building"](https://www.g2.com/survey_responses/square-online-formerly-weebly-review-12676558)**

**Rating:** 4.5/5.0 stars

_— Verified User in Entertainment_

[Read full review](https://www.g2.com/survey_responses/square-online-formerly-weebly-review-12676558)

**["Easy-to-Use Interface with Clear, Insightful Charts"](https://www.g2.com/survey_responses/square-online-formerly-weebly-review-12708999)**

**Rating:** 4.0/5.0 stars

_— B Ryan G._

[Read full review](https://www.g2.com/survey_responses/square-online-formerly-weebly-review-12708999)

### [nopCommerce](https://www.g2.com/products/nopcommerce/reviews)

nopCommerce is the leading ASP.NET based open-source eCommerce platform. It is a free solution with comprehensive features that is applicable for all types of users from new online businesses to the most demanding enterprise-level eCommerce experts. For those who don’t have much technical knowledge, there exists a pre-installed version, detailed documentation also makes it easy to work with both for developers and store owners. The platform has a rich architecture with lots of features available out of the box. Based on Microsoft technologies nopCommerce is one of the most secure, stable and extendable shopping carts. It allows you to upload an unlimited number of products, use built-in marketing and SEO tools, and sell globally with multi-languages and multi-currencies support. It offers powerful sales and marketing tools for both B2B and B2C. Due to the open-source code, you can make any customizations to meet your business requirements. The platform has an extensive marketplace with plenty of plug-ins and themes. Free support from an active community worldwide is available 24. For a demo, please visit - https://www.nopcommerce.com/en/demo

**Average Rating:** 4.5/5.0

**Total Reviews:** 83

#### How Do G2 Users Rate nopCommerce?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.9/10)
- **Extensibility:** 8.8/10 (Category avg: 8.4/10)
- **Customization:** 8.8/10 (Category avg: 8.4/10)
- **Data Orchestration:** 8.0/10 (Category avg: 8.4/10)

#### Who Is the Company Behind nopCommerce?

- **Seller:** [Nop Solutions, Ltd](https://www.g2.com/sellers/nop-solutions-ltd)
- **Year Founded:** 2008
- **HQ Location:** Yerevan, AM
- **Twitter:** @nopCommerce  
3,183 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9be0eb2c3f4994c7d9d4e05c19b28431d8aae0de19ff49dcd23836e80f720654&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnopcommerce-official%2F&secure%5Burl_type%5D=linkedin_company_website)  
280 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Software Engineer, Software Developer
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 70% Small, 25% Medium

#### What Do G2 Reviewers Say About nopCommerce?

_AI-generated summary from verified user reviews_

##### Pros

- Users find nopCommerce to be **very easy to use** , thanks to its user-friendly UI and robust functionality.
- Users value the **customizability** of nopCommerce, finding it robust and easy to maintain for their needs.
- Users praise the **ease of use and strong community support** of nopCommerce, enhancing their eCommerce experience.
- Users value the **user-friendly interface** of nopCommerce, appreciating its ease of use and strong community support.
- Users value the **reliability** of nopCommerce, noting its robustness, maintainability, and ease of customization.

##### Cons

- Users feel the **initial UI is outdated** and suggest a modernization despite the software's customization options.

#### What Are Recent G2 Reviews of nopCommerce?

**["Very Easy to use and manage eCommerce Platform"](https://www.g2.com/survey_responses/nopcommerce-review-11333537)**

**Rating:** 5.0/5.0 stars

_— Raj S._

[Read full review](https://www.g2.com/survey_responses/nopcommerce-review-11333537)

**["Excellent"](https://www.g2.com/survey_responses/nopcommerce-review-11751680)**

**Rating:** 5.0/5.0 stars

_— Ronnie N._

[Read full review](https://www.g2.com/survey_responses/nopcommerce-review-11751680)

#### What Are G2 Users Discussing About nopCommerce?

- [What do you recommend when choosing nopCommerce for building an e-commerce platform?](https://www.g2.com/discussions/what-do-you-recommend-when-choosing-nopcommerce-for-building-an-e-commerce-platform)
- [What is nopCommerce used for?](https://www.g2.com/discussions/what-is-nopcommerce-used-for) - 1 comment

### [SCAYLE Commerce Engine](https://www.g2.com/products/scayle-commerce-engine/reviews)

SCAYLE is an enterprise commerce platform empowering B2C brands and retailers to easily create outstanding customer experiences. It provides an extensive feature set with an intuitive UI to configure complex operations within one seamless backend. PIM, Shop Management, Checkout, and OMS are ready to use and combined with advanced capabilities for use cases like internationalization or omnichannel, and conversion drivers like promotions, search, or subscription. The headless, API-first architecture can flexibly be extended, coding freely what matters. Brands like Harrods, Manchester United, Deichmann, s.Oliver, Fielmann, and FC Bayern choose SCAYLE to accelerate innovation speed and drive growth.

**Average Rating:** 4.8/5.0

**Total Reviews:** 29

#### How Do G2 Users Rate SCAYLE Commerce Engine?

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 8.9/10)
- **Extensibility:** 9.2/10 (Category avg: 8.4/10)
- **Customization:** 9.2/10 (Category avg: 8.4/10)
- **Data Orchestration:** 9.7/10 (Category avg: 8.4/10)

#### Who Is the Company Behind SCAYLE Commerce Engine?

- **Seller:** [Scayle](https://www.g2.com/sellers/scayle)
- **Company Website:** www.scayle.com
- **Year Founded:** 2018
- **HQ Location:** Hamburg, DE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ed7609326a0c6f6af2549fd125328b8f4889332703bd749b2f8e8fb95a404b41&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fscaylecommerce&secure%5Burl_type%5D=linkedin_company_website)  
219 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Retail
- **Company Size:** 83% Large, 10% Medium

#### What Do G2 Reviewers Say About SCAYLE Commerce Engine?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of SCAYLE Commerce Engine, allowing for efficient management and quick campaign launches.
- Users appreciate the **flexibility and scalability** of SCAYLE Commerce Engine, enhancing growth and optimizing online store management.
- Users value the **efficiency** of SCAYLE Commerce Engine, streamlining operations and enhancing productivity across various markets.
- Users appreciate the **efficiency improvement** of SCAYLE Commerce Engine, enjoying streamlined processes and easier product management.
- Users value the **flexibility** of SCAYLE Commerce Engine, enabling quick adaptation to market demands and diverse environments.

##### Cons

- Users note the **limitations in ecosystem and B2B features** of SCAYLE Commerce Engine compared to established platforms.
- Users note the **limited options** available on SCAYLE Commerce Engine compared to more established platforms.
- Users note the **limited functionality** of SCAYLE Commerce Engine, especially for B2B needs and modular setups.
- Users note the **system limitations** of SCAYLE due to its nascent ecosystem and lack of modular architecture.
- Users find SCAYLE's **module limitations** hinder flexibility and essential features for complex B2B operations, affecting usability.

#### What Are Recent G2 Reviews of SCAYLE Commerce Engine?

**["Innovation Across the Entire Shopping Experience"](https://www.g2.com/survey_responses/scayle-commerce-engine-review-13168766)**

**Rating:** 4.5/5.0 stars

_— Verified User in Retail_

[Read full review](https://www.g2.com/survey_responses/scayle-commerce-engine-review-13168766)

**["SCAYLE helps us say yes to growth opportunities faster"](https://www.g2.com/survey_responses/scayle-commerce-engine-review-13185954)**

**Rating:** 4.5/5.0 stars

_— Verified User in Retail_

[Read full review](https://www.g2.com/survey_responses/scayle-commerce-engine-review-13185954)

### [Zoey](https://www.g2.com/products/zoey/reviews)

Zoey is a B2B and wholesale eCommerce platform with built-in order management, designed for distributors and manufacturers who sell through field reps, inside sales teams, and self-service B2B portals. The platform handles the full B2B order lifecycle from quote to invoice. Buyers log into a branded B2B storefront and self-service portal where they can browse account-specific catalogs, check customer-specific pricing, place and track orders, reorder from purchase history, view live inventory availability synced from connected systems, and manage invoices, net terms, and payment terms. Approval workflows and purchase order processing handle the complexity of multi-user buyer accounts. Customer-specific pricing, tiered price lists, and account-level catalog management are handled natively, giving buyers a personalized experience that reduces calls to your sales and support teams. Zoey includes a native mobile sales app with full offline capability that syncs automatically when connectivity is restored. Field sales reps, delivery drivers, and trade show teams can capture orders using barcode scanning, AI-powered order ingestion that converts PDFs and images into orders, and quick order entry forms. The mobile app also supports sales quoting, product and pricing lookups, tap to pay, and customer account management in the field. The platform includes built-in CRM with sales rep attribution, sales order management, invoicing, accounts receivable consolidation, and quoting. These tools replace the need for third-party CRM, invoicing, and order management software. Zoey's no-code drag-and-drop storefront editor allows teams to customize the buyer experience without developers. A built-in data mapper simplifies integration with ERP and accounting systems without custom development. Native integrations with NetSuite and QuickBooks Online are available out of the box. Onboarding is instructor-led. Businesses get live with dedicated support from the Zoey team rather than relying on external agencies or system integrators. Zoey serves wholesale distributors and manufacturers across a wide range of B2B finished goods industries.

**Average Rating:** 4.5/5.0

**Total Reviews:** 45

#### How Do G2 Users Rate Zoey?

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 8.9/10)
- **Extensibility:** 8.2/10 (Category avg: 8.4/10)
- **Customization:** 7.5/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Zoey?

- **Seller:** [Zoey](https://www.g2.com/sellers/zoey)
- **Year Founded:** 2014
- **HQ Location:** New York, NY
- **Twitter:** @ZoeyCommerce  
617 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a55e3f72ecb07124057cc10b1b3ebc976951f7d246cb4edb4c4ace40acf477d2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10226362&secure%5Burl_type%5D=linkedin_company_website)  
56 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Wholesale
- **Company Size:** 79% Small, 15% Medium

#### What Do G2 Reviewers Say About Zoey?

_AI-generated summary from verified user reviews_

##### Pros

- Users value Zoey's **exceptional customer support** , noting quick responses and helpful modifications tailored to their needs.
- Users find Zoey's platform to be **incredibly easy to use** , enhancing efficiency and reducing time on tasks.
- Users praise Zoey’s **exceptional customer support** , noting quick responses and helpful modifications that enhance their experience.
- Users value the **high level of customizability** in Zoey, enhancing their website design and user experience.
- Users appreciate the **highly customizable options** of Zoey, allowing tailored solutions for unique business needs.

##### Cons

- Users find the **poor customer support** of Zoey frustrating, impacting their overall satisfaction with the product.
- Users feel Zoey is **comparatively costly** and less supportive of third-party software than its rivals.
- Users find the **complex implementation** of Zoey challenging, especially for those who missed initial onboarding meetings.
- Users wish for more **flexibility in integrating third-party apps** with Zoey to enhance their overall experience.
- Users find **limited customization** in Zoey, which affects their overall satisfaction and flexibility in design.

#### What Are Recent G2 Reviews of Zoey?

**["Zoey: Streamlined, All-in-One Solution for Retail Operations"](https://www.g2.com/survey_responses/zoey-review-12763256)**

**Rating:** 4.0/5.0 stars

_— Brumfield L._

[Read full review](https://www.g2.com/survey_responses/zoey-review-12763256)

**["Zoey Enhances B2B E-Commerce with Seamless Features"](https://www.g2.com/survey_responses/zoey-review-12326356)**

**Rating:** 4.0/5.0 stars

_— Anthony C._

[Read full review](https://www.g2.com/survey_responses/zoey-review-12326356)

#### What Are G2 Users Discussing About Zoey?

- [What is Zoey used for?](https://www.g2.com/discussions/what-is-zoey-used-for) - 1 comment

### [PayPro Global](https://www.g2.com/products/payproglobal/reviews)

PayPro Global (founded 2006) is a Merchant of Record and a provider of premium e-commerce solutions designed for software, SaaS, video game, and digital goods companies. We deliver complete automation of the online sales management & optimization process through highly efficient in-house tools. Our user-optimized platform offers our partners: ⦿ A truly global solution with 110 currencies and over 70 payment methods to expand your business worldwide; ⦿ A high-performing and secure online processing system with dynamic pricing and billing schemes to minimize payment issues; ⦿ Flawless recurring payments and subscription management systems to simplify your administrative work and consolidate your revenue streams; ⦿ Customer development and loyalty features with top conversion and optimization tools to create enjoyable customer experiences and nurture future acquisitions; ⦿ And an integrated customer support to professionally handle all purchasing, billing and potential chargebacks or disputes with your customers

**Average Rating:** 4.9/5.0

**Total Reviews:** 114

#### How Do G2 Users Rate PayPro Global?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.9/10)
- **Extensibility:** 9.2/10 (Category avg: 8.4/10)
- **Customization:** 9.0/10 (Category avg: 8.4/10)
- **Data Orchestration:** 9.3/10 (Category avg: 8.4/10)

#### Who Is the Company Behind PayPro Global?

- **Seller:** [PayPro Global Inc.](https://www.g2.com/sellers/paypro-global-inc)
- **Company Website:** payproglobal.com
- **Year Founded:** 2006
- **HQ Location:** Toronto, Ontario
- **Twitter:** @paypro\_global  
1,406 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c15d04e3780752c58074f53d687004b4f896b84eea39905c91dcb481a63c1dc7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F437841%2F&secure%5Burl_type%5D=linkedin_company_website)  
73 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Founder
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 87% Small, 13% Medium

#### What Do G2 Reviewers Say About PayPro Global?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **quick and professional support** from PayPro Global's team, enhancing their overall experience greatly.
- Users are impressed by the **exceptional customer service** from PayPro Global, noting quick responses and personalized support.
- Users appreciate the **ease of use** of PayPro Global, enjoying seamless integration and installation from the start.
- Users highlight the **easy integration** with PayPro Global, facilitating seamless online payment processing and automation.
- Users value the **easy management of international sales and payments** with PayPro Global, simplifying compliance and tax issues.

##### Cons

- Users find the **interface issues** hinder smooth navigation and wish for a more modern, user-friendly design.
- Users find the **outdated design** of PayPro Global to be unappealing, hoping for a more modern interface soon.
- Users find the **cost of PayPro Global** to be higher than expected, especially with limited currency support.
- Users find the **limited customization** options in PayPro Global's interface restrict their ability to tailor their experience effectively.
- Users find the **missing features** of PayPro Global frustrating, particularly the lack of SEPA payout and transaction APIs.

#### What Are Recent G2 Reviews of PayPro Global?

**["Easy to implement with stellar support"](https://www.g2.com/survey_responses/paypro-global-review-13164178)**

**Rating:** 5.0/5.0 stars

_— Ronald H._

[Read full review](https://www.g2.com/survey_responses/paypro-global-review-13164178)

**["Outstanding Support from PayPro Global—Clear, Helpful, and Caring"](https://www.g2.com/survey_responses/paypro-global-review-12583326)**

**Rating:** 5.0/5.0 stars

_— Jérémy L._

[Read full review](https://www.g2.com/survey_responses/paypro-global-review-12583326)

#### What Are G2 Users Discussing About PayPro Global?

- [Is PayPro safe to use?](https://www.g2.com/discussions/is-paypro-safe-to-use) - 2 comments
- [Is PayPro Global legitimate?](https://www.g2.com/discussions/is-paypro-global-legitimate) - 1 comment
- [What is PayPro software?](https://www.g2.com/discussions/what-is-paypro-software) - 2 comments
- [What does PayPro Global do?](https://www.g2.com/discussions/what-does-paypro-global-do) - 1 comment

### [Cleverbridge](https://www.g2.com/products/cleverbridge/reviews)

Cleverbridge is the smarter way to sell globally. As a premium merchant of record (MoR), we simplify global software sales by combining powerful ecommerce features — like payments, subscriptions, tax, and compliance — with expert services that drive growth across the entire revenue lifecycle. From onboarding to optimization, our team acts as an extension of yours, helping you remove friction, increase conversions, and expand into new markets with confidence. Founded in 2005, Cleverbridge has processed over $10 billion in transactions across 240+ countries and territories, with offices in Chicago and Cologne and a global team of 200+ employees. Learn more at grow.cleverbridge.com.

**Average Rating:** 4.4/5.0

**Total Reviews:** 59

#### How Do G2 Users Rate Cleverbridge?

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 8.9/10)
- **Extensibility:** 7.4/10 (Category avg: 8.4/10)
- **Customization:** 7.4/10 (Category avg: 8.4/10)
- **Data Orchestration:** 7.8/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Cleverbridge?

- **Seller:** [Cleverbridge](https://www.g2.com/sellers/cleverbridge)
- **Company Website:** grow.cleverbridge.com
- **Year Founded:** 2005
- **HQ Location:** Cologne, Germany
- **Twitter:** @cleverbridge  
1,779 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b4d9aa775552c36a0e55b24e6ac7960c7784a00642e8607315bc9573631b10a7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F125364%2F&secure%5Burl_type%5D=linkedin_company_website)  
220 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 42% Medium, 29% Small

#### What Do G2 Reviewers Say About Cleverbridge?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise Cleverbridge for their **exceptional customer support** , always ready to assist and resolve any issue quickly.
- Users praise the **excellent customer service** of Cleverbridge, highlighting their professionalism and responsiveness to inquiries.
- Users find Cleverbridge to be **extremely easy and intuitive to use** , enabling effortless management of payment solutions.
- Users highlight the **seamless functionality** of Cleverbridge, praising its automation and dedicated support for eCommerce success.
- Users value the **intuitive interface and professional support** from Cleverbridge, enhancing their web store experience.

##### Cons

- Users find the **complex interface** of Cleverbridge challenging, especially regarding cancellation and pricing transparency.
- Users face **billing issues** with Cleverbridge, including complicated renewals and unclear international pricing processes.
- Users find the **complex cancellation process** and lack of transparent pricing frustrating, affecting their experience with Cleverbridge.
- Users face **integration issues** with Cleverbridge, as limited access complicates renewal processes and tracking customer retention.
- Users find **limited customization** in Cleverbridge checkout and renewal processes, affecting efficiency and usability.

#### What Are Recent G2 Reviews of Cleverbridge?

**["Reliable onboarding with personal guidance"](https://www.g2.com/survey_responses/cleverbridge-review-12270023)**

**Rating:** 5.0/5.0 stars

_— Peter L._

[Read full review](https://www.g2.com/survey_responses/cleverbridge-review-12270023)

**["Great ecommerce platform for selling software globally"](https://www.g2.com/survey_responses/cleverbridge-review-471598)**

**Rating:** 5.0/5.0 stars

_— Ben S._

[Read full review](https://www.g2.com/survey_responses/cleverbridge-review-471598)

#### What Are G2 Users Discussing About Cleverbridge?

- [What is Cleverbridge used for?](https://www.g2.com/discussions/what-is-cleverbridge-used-for)
- [What does cleverbridge do?](https://www.g2.com/discussions/what-does-cleverbridge-do)
- [What companies use cleverbridge?](https://www.g2.com/discussions/what-companies-use-cleverbridge)
- [What software cleverbridge sells?](https://www.g2.com/discussions/what-software-cleverbridge-sells)
- [What is cleverbridge software?](https://www.g2.com/discussions/what-is-cleverbridge-software)

### [Red Technology](https://www.g2.com/products/red-technology/reviews)

Red Technology is a UK-based ecommerce solutions provider behind tradeit™, a cloud-hosted PaaS platform designed for complex B2B, retail, DTC, and international commerce. Built for flexibility and scalability, tradeit™ enables businesses to grow, adapt, and innovate without compromise. Red develops tradeit™ ecommerce platform and leverages it to deliver ecommerce solutions aligned with strategic goals - from launching new channels and replatforming to global expansion - supported by continuous updates and a clear innovation roadmap. Mid-market and enterprise organisations rely on tradeit™ to manage multiple brands, customer types, and regions. Its mobile-first design, cloud-hosted architecture, and seamless ERP/CRM integrations provide a unified, high-performance commerce platform. Key capabilities include: • Multi-site & multi-channel management – control brands, regions, and customer types from a single admin. • Advanced B2B & B2C functionality – personalised pricing, catalogues, and workflows for trade and consumer audiences. • International commerce tools – localised storefronts, languages, currencies, taxation, and fulfilment. • Integrated content & marketing – CMS, PIM, promotions, loyalty schemes, subscriptions, and email campaigns. • Unified order & customer management – checkout, shipping, account services, and customer support across all channels. Red’s Mobile Application extends tradeit™ with a native-quality mobile commerce experience, deployed rapidly via API to deliver fast, secure, and on-brand shopping on iOS and Android. Rich in native functionality, tradeit™ minimises reliance on third-party plugins, ensuring stability, speed, and long-term scalability. Trusted across manufacturing, distribution, retail, and services, it helps clients boost conversions, enhance mobile performance, and drive sustainable growth. Visit https://www.redtechnology.com

**Average Rating:** 4.5/5.0

**Total Reviews:** 21

#### How Do G2 Users Rate Red Technology?

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 8.9/10)
- **Extensibility:** 9.7/10 (Category avg: 8.4/10)
- **Customization:** 10.0/10 (Category avg: 8.4/10)
- **Data Orchestration:** 9.2/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Red Technology?

- **Seller:** [Red Technology](https://www.g2.com/sellers/red-technology)
- **Year Founded:** 2001
- **HQ Location:** Eynsham, Oxfordshire
- **Twitter:** @redtechnologyuk  
754 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=dde5900b57e18cd1c151b44849e2d2883dca8750bcd07dcce45567304abd0926&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fredtechnology-com%2F&secure%5Burl_type%5D=linkedin_company_website)  
36 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Retail
- **Company Size:** 50% Small, 32% Medium

#### What Do G2 Reviewers Say About Red Technology?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **responsive and knowledgeable customer support** of Red Technology, enhancing their eCommerce experience effectively.
- Users appreciate the **ease of use and expert support** of Red Technology, facilitating smooth e-commerce management and growth.
- Users praise the **reliability** of Red Technology, highlighting their consistent support and seamless system integrations.
- Users appreciate the **ease of use** of Red Technology, enjoying a smooth and efficient task management experience.
- Users value the **innovative solutions** from Red Technology, making complex processes feel straightforward and efficient.

##### Cons

- Users notice **feature deficiencies** in Red Technology, wishing for improvements in performance and customer support.
- Users find the **UX improvement** areas in Red Technology, noting slow performance and limited features needing enhancement.
- Users find the **difficult learning curve** of Red Technology challenging, wishing for better guidance and usability improvements.
- Users find Red Technology's prices **expensive** , but believe the quality justifies the cost.
- Users find **limited features** of Red Technology hinder its usability, such as slow performance and limited options.

#### What Are Recent G2 Reviews of Red Technology?

**["A company supported by a group of very knowledgeable team who I can trust to get the jobs done well."](https://www.g2.com/survey_responses/red-technology-review-11741119)**

**Rating:** 5.0/5.0 stars

_— Amy Y._

[Read full review](https://www.g2.com/survey_responses/red-technology-review-11741119)

**["Empowers B2B Operations, Needs Better Integrations"](https://www.g2.com/survey_responses/red-technology-review-12435927)**

**Rating:** 4.0/5.0 stars

_— Nelia S._

[Read full review](https://www.g2.com/survey_responses/red-technology-review-12435927)

#### What Are G2 Users Discussing About Red Technology?

- [What is tradeit used for?](https://www.g2.com/discussions/what-is-tradeit-used-for) - 1 comment, 1 upvote

### [StoreHippo](https://www.g2.com/products/storehippo/reviews)

StoreHippo is a SaaS-based, AI-first, no-plugin, composable enterprise ecommerce platform built for brands that need scale, speed, and flexibility. Whether it’s B2B, B2C/D2C, B2B2C, multi-vendor marketplaces, hyperlocal and quick commerce, or global Multistore® networks, StoreHippo offers one flexible platform to run every model seamlessly. Powered by MACH (Microservices, API-first, Cloud-native, Headless) architecture, StoreHippo removes the limitations of plugin-dependent platforms and gives enterprises complete control over storefronts, workflows, pricing, catalogues, and fulfilment. Its composable design enables fast iteration, smooth integrations, and efficient scaling across diverse and evolving business needs. StoreHippo brings advanced AI into every layer of ecommerce - intelligent cataloguing, automated content and image optimisation, personalised product discovery, and dynamic recommendations. It also provides tailored agentic assistants for guided shopping journeys, agri-commerce buyers, and automated customer or vendor support, helping brands reduce manual workloads and improve conversion flows. StoreHippo offers built-in Omnichannel capabilities, enabling brands to run web storefronts, PWAs, no-code Android and iOS mobile apps and AI-driven conversational sales channels from a single dashboard. This ensures consistent, connected buying experiences across every customer touchpoint. With a unified backend, StoreHippo simplifies managing multiple storefronts, distributors, retailers, service zones, and buyer roles, ideal for enterprises running hybrid models or expanding across regions. Its native hyperlocal and quick commerce capabilities help brands test new offerings and build modern, high-speed fulfilment experiences. StoreHippo includes 300+ built-in features, 150+ pre-integrations (payments, logistics, marketing, and more), multi-currency and multilingual support, and seamless API-based integrations with ERP, CRM, POS, marketing, and logistics systems, allowing enterprises to build fully customised digital ecosystems. Trusted across 10+ geographies and 20+ industries, StoreHippo is chosen by enterprise brands for its agility, flexibility, and ability to power intelligent omnichannel commerce with the efficiency required in today’s AI-first landscape.

**Average Rating:** 4.0/5.0

**Total Reviews:** 48

#### How Do G2 Users Rate StoreHippo?

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 8.9/10)
- **Extensibility:** 8.8/10 (Category avg: 8.4/10)
- **Customization:** 8.3/10 (Category avg: 8.4/10)
- **Data Orchestration:** 8.3/10 (Category avg: 8.4/10)

#### Who Is the Company Behind StoreHippo?

- **Seller:** [StoreHippo](https://www.g2.com/sellers/storehippo)
- **Year Founded:** 2014
- **HQ Location:** Gurgaon, Gurgaon
- **Twitter:** @StoreHippo  
1,176 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9a00ac92e76bfac47d0edd0dd3608626a687ceb0100bf1a5f65f4732584a48f4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F6610107%2F&secure%5Burl_type%5D=linkedin_company_website)  
63 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Apparel & Fashion, Information Technology and Services
- **Company Size:** 78% Small, 18% Medium

#### What Do G2 Reviewers Say About StoreHippo?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of StoreHippo, enjoying seamless integration and convenient access to real-time metrics.
- Users commend the **excellent customer support** offered by StoreHippo, enhancing their ability to choose and host products effectively.
- Users appreciate the **secure customer data management** and the ability to sell globally in different currencies.
- Users value the **easy integration** of StoreHippo, enhancing their experience with real-time metrics and AI capabilities.
- Users value the **flexibility of selling globally with automated currency rates** and appreciate the secure customer data handling.

##### Cons

- Users feel that StoreHippo offers **limited customization** , which restricts adapting products to their specific needs.

#### What Are Recent G2 Reviews of StoreHippo?

**["A scalable platform that supports our omnichannel pharmacy expansion"](https://www.g2.com/survey_responses/storehippo-review-13134570)**

**Rating:** 5.0/5.0 stars

_— Ankur A._

[Read full review](https://www.g2.com/survey_responses/storehippo-review-13134570)

**["Easy-to-Manage Dashboard, Modern UI, and Helpful Support"](https://www.g2.com/survey_responses/storehippo-review-13076991)**

**Rating:** 5.0/5.0 stars

_— Shabaz A._

[Read full review](https://www.g2.com/survey_responses/storehippo-review-13076991)

#### What Are G2 Users Discussing About StoreHippo?

- [What is StoreHippo used for?](https://www.g2.com/discussions/what-is-storehippo-used-for)

### [Optimizely Configured Commerce](https://www.g2.com/products/optimizely-configured-commerce/reviews)

Configured Commerce is a SaaS, headless, and composable e-commerce solution that helps manufacturers and distributors scale e-commerce growth using as much or as little out-of-the-box (OOTB) functionality as they prefer; saving organizations time and effort to deploy meaningful buying experiences that generate revenue. With Configured Commerce, customers can: -Upload their product catalog and manage product data -Use best-of-breed commerce modules like Search, Payments, Promotions and more directly OOTB -Deliver personalized campaigns, promotions, and content -Customize experiences as they see fit to deliver on-brand experiences -Grow relationships with order management and B2B-specific sales support

**Average Rating:** 4.2/5.0

**Total Reviews:** 19

#### How Do G2 Users Rate Optimizely Configured Commerce?

- **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 8.9/10)
- **Extensibility:** 9.5/10 (Category avg: 8.4/10)
- **Customization:** 9.4/10 (Category avg: 8.4/10)
- **Data Orchestration:** 8.8/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Optimizely Configured Commerce?

- **Seller:** [Optimizely](https://www.g2.com/sellers/optimizely-a5a01825-75d4-4ab9-84c1-3a421d75af81)
- **Year Founded:** 1994
- **HQ Location:** New York
- **Twitter:** @Optimizely  
28,791 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9b877fa3065772381c052bb976f256a580c09677aa32950af20871588d995c76&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Foptimizely%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,650 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Medium, 25% Small

#### What Do G2 Reviewers Say About Optimizely Configured Commerce?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **built-in commerce manager** of Optimizely Configured Commerce, which simplifies complex B2B operations effectively.
- Users value the **app variety** of Optimizely Configured Commerce, enabling tailored solutions for complex B2B requirements.
- Users find Optimizely Configured Commerce's **personalized buying experiences** invaluable for effectively managing complex B2B needs.
- Users value the **seamless ERP integration** of Optimizely Configured Commerce, streamlining operations and enhancing B2B functionalities.
- Users value the **implementation ease** of Optimizely Configured Commerce, appreciating its seamless setup for complex B2B needs.

##### Cons

- Users find the **cost of Optimizely Configured Commerce** excessive, needing expensive consultants and facing additional charges for customizations.
- Users face **limited customization** options, often needing expensive consultants for basic setups, leading to high overall costs.
- Users find the **slow performance** of Optimizely Configured Commerce can hinder the overall experience and efficiency.

#### What Are Recent G2 Reviews of Optimizely Configured Commerce?

**["Development friendly Commerce"](https://www.g2.com/survey_responses/optimizely-configured-commerce-review-11266446)**

**Rating:** 4.5/5.0 stars

_— Kevin J._

[Read full review](https://www.g2.com/survey_responses/optimizely-configured-commerce-review-11266446)

**[""How Optimizely CC Transformed Our B2B (With Some Tweaks)""](https://www.g2.com/survey_responses/optimizely-configured-commerce-review-11339329)**

**Rating:** 5.0/5.0 stars

_— Gustavo L._

[Read full review](https://www.g2.com/survey_responses/optimizely-configured-commerce-review-11339329)

#### What Are G2 Users Discussing About Optimizely Configured Commerce?

- [What is B2B eCommerce platform?](https://www.g2.com/discussions/optimizely-configured-commerce-what-is-b2b-ecommerce-platform) - 1 comment, 1 upvote
- [What are B2B features?](https://www.g2.com/discussions/what-are-b2b-features) - 1 comment, 1 upvote
- [Which software is good for B2B e commerce?](https://www.g2.com/discussions/which-software-is-good-for-b2b-e-commerce)
- [What are the characteristics of B2B e commerce?](https://www.g2.com/discussions/what-are-the-characteristics-of-b2b-e-commerce)

### [FastSpring](https://www.g2.com/products/fastspring/reviews)

FastSpring is the leading merchant of record for global SaaS & software companies and gaming studios – powering over a billion dollars in worldwide transactions every year. We'll manage your checkout, VAT, sales tax, compliance, and more, freeing you to focus on what you do best – building great products and games! For two decades, FastSpring has been a payment provider you can use to sell games or in-game items on your website, web shop, or embedded directly into your game with fully customizable and branded checkouts just for you. Founded in 2005, FastSpring is a privately owned company headquartered in Santa Barbara with offices in Austin, Amsterdam, Singapore, Canada, and the UK. Need to review a charge from one of our sellers?https://fastspring.com/consumer-support For questions about billing or refunds, visit: https://fastspring.com/consumer-support/topics/billing-and-refunds We value your feedback and want to make things right. FastSpring is an authorized reseller of digital products for thousands of global companies. "FS\*," "PP\*FS," or "FSPRG" on your financial statement may indicate a charge from a company that uses FastSpring to process online transactions.

**Average Rating:** 4.5/5.0

**Total Reviews:** 178

#### How Do G2 Users Rate FastSpring?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.9/10)
- **Extensibility:** 8.9/10 (Category avg: 8.4/10)
- **Customization:** 8.3/10 (Category avg: 8.4/10)
- **Data Orchestration:** 9.0/10 (Category avg: 8.4/10)

#### Who Is the Company Behind FastSpring?

- **Seller:** [FastSpring](https://www.g2.com/sellers/fastspring)
- **Company Website:** fastspring.com
- **Year Founded:** 2005
- **HQ Location:** Santa Barbara, CA
- **Twitter:** @FastSpring  
3,308 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cd3a264cdeeaa72dcb693aabd11d10a3a4ad60bcde9860d08f8dc0dce63f904b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F497464%2F&secure%5Burl_type%5D=linkedin_company_website)  
184 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, CEO
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 86% Small, 10% Medium

#### What Do G2 Reviewers Say About FastSpring?

_AI-generated summary from verified user reviews_

##### Pros

- Users enjoy the **ease of use** of FastSpring, streamlining e-commerce processes while focusing on business growth.
- Users value the **easy payment processing** of FastSpring, enjoying its flexible options and secure transaction management.
- Users value the **efficient payment management** of FastSpring, streamlining global transactions and subscription billing effortlessly.
- Users value FastSpring for its **secure and flexible payment processing** , simplifying international transactions and enhancing business efficiency.
- Users value the **reliable payment processing** of FastSpring, appreciating its security and efficiency in managing subscriptions.

##### Cons

- Users experience **billing issues** as payments are sometimes declined, causing frustration during transactions.
- Users find the **complex customization** options challenging, especially for beginners needing more intuitive onboarding and design flexibility.
- Users find the **complex features** of FastSpring challenging, especially for new users attempting to navigate the system.
- Users find the **complex and outdated interface** challenging, making onboarding and customization difficult for beginners.
- Users find the **user interface complex and outdated** , making it challenging for new users to navigate efficiently.

#### What Are Recent G2 Reviews of FastSpring?

**["The Go-To Platform for Global Digital Commerce"](https://www.g2.com/survey_responses/fastspring-review-12408191)**

**Rating:** 4.5/5.0 stars

_— Jason M._

[Read full review](https://www.g2.com/survey_responses/fastspring-review-12408191)

**["Very good"](https://www.g2.com/survey_responses/fastspring-review-8082113)**

**Rating:** 4.0/5.0 stars

_— Verified User in Health, Wellness and Fitness_

[Read full review](https://www.g2.com/survey_responses/fastspring-review-8082113)

#### What Are G2 Users Discussing About FastSpring?

- [What is FastSpring used for?](https://www.g2.com/discussions/what-is-fastspring-used-for)
- [What does FastSpring do?](https://www.g2.com/discussions/what-does-fastspring-do)
- [What is Fsprg NL?](https://www.g2.com/discussions/what-is-fsprg-nl)
- [How much does FastSpring cost?](https://www.g2.com/discussions/how-much-does-fastspring-cost) - 1 comment
- [What is FastSpring software?](https://www.g2.com/discussions/what-is-fastspring-software)

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[Browse E-Commerce Platforms Themes](/categories/e-commerce-platforms/themes)

 ![Subhransu Sahu](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Subhransu Sahu")
SS

Researched and written by [Subhransu Sahu](https://research.g2.com/insights/author/subhransu-sahu)

Updated June 9, 2025

This page was last updated on June 9th, 2025

An e-commerce platform is a comprehensive software that allows companies to manage all operations related to online sales of products or services. E-commerce platforms create a centralized, digital hub for product and customer data, allowing e-commerce businesses to manage product information, personalize store content and layout, and process online transactions and payments. While most e-commerce platforms are designed for B2C sales, some vendors provide versions for B2B. Traditional e-commerce platforms focus on managing sales of physical products, but more and more solutions are providing features for digital products that are sold as a subscription model. This type of software can be used by all employees of an online commerce company but is most beneficial for sales, product management, and marketing.

The [best e-commerce platforms](https://learn.g2.com/best-ecommerce-platforms) unify, scale, and maintain core business processes like the front-facing selling of products and services and the back-end functions of managing inventory and shipping. This type of software should not be confused with [shopping cart software](https://www.g2.com/categories/shopping-cart), which can only be used to create and manage online stores. E-commerce platforms generally integrate with [inventory management software](https://www.g2.com/categories/inventory-management) and [drop shipping software](https://www.g2.com/categories/drop-shipping). B2B e-commerce platforms integrate with [CRM software](https://www.g2.com/categories/crm), [ERP systems](https://www.g2.com/categories/erp-systems), and [supply chain & logistics software](https://www.g2.com/categories/supply-chain-logistics)

To qualify for inclusion in the E-commerce Platforms category, a product must:

- Help companies run their e-commerce business on a single, unified platform
- Manage e-commerce products and services, as well as product information
- Deliver standard options to create online stores that can be customized
- Include functionality for personalization to improve the customer experience
- Provide features for or integrate with drop shipping and inventory management software
- Track and manage customers, their order history, and online behavior
- Allow companies to choose between multiple payment options and gateways
- Support the headless commerce architecture and provide native mobile apps
- Offer security, or encryption of data and information, or both and comply with regulations
- Include features for e-commerce data management, integration, and search

Show More

* * *

## How Do You Choose the Right E-Commerce Platforms?

### What You Should Know About eCommerce Platforms

### What are E-commerce Platforms?

E-commerce platforms are end-to-end solutions that cover most aspects of an online business. While there are hundreds (maybe thousands) of products that provide features for online sales, not all of them are e-commerce platforms. The basic e-commerce tools are usually known as shopping cart software and their functions are limited to creating the online store, adding products, and embedding the shopping cart on a website.

#### What Types of E-commerce Platforms Exist?

**B2C e-commerce platforms**

[Business-to-consumer (B2C) e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/f/b2c) is the most common and focuses exclusively on selling to consumers. B2C e-commerce is open to anyone who wants to purchase online. There may be geographical limitations regarding shipping or currencies, but theoretically, any consumer with a valid credit card can use this type of software to buy online.

**B2B e-commerce platforms**

[Business-to-business (B2B) e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/f/b2b) allows companies to sell online to other companies. 

**B2C vs. B2B e-commerce platforms**

There are a few essential differences between B2C and B2B e-commerce:

- Invoicing is used for B2B while for B2C, consumers only need receipts or payment confirmation
- Account-specific pricing ensures business customers can benefit from special pricing when purchasing online
- Catalogs can be customized for corporate customers
- [Product configuration](https://www.g2.com/categories/e-commerce-platforms/f/product-configuration) and quotes are used for custom products or to personalize standard items for each corporate customer
- Multistore management allows businesses to consolidate purchases from various physical and online stores
- Integration with contract management, finance, ERP, or retail management systems is essential for B2B

Besides physical products, companies can also use online stores to sell services and software. While traditional e-commerce software can, in theory, be used to sell both products and services, it is preferable to use a platform dedicated to services. These service-based platforms provide features such as:

- Subscription plans to define what service or software is being offered on a regular basis
- Subscription billing to invoice and track payments for the products and services delivered using a subscription model
- Subscription analytics to monitor the efficiency of plans, packages, or promotions

### What are the Common Features of E-commerce Platforms?

##### **E-commerce platforms features for merchandising and marketing**

[**E-commerce personalization**](https://www.g2.com/categories/e-commerce-platforms/f/recommendations-personalization) **:** Personalization features help companies customize their online content and messaging to better target users and influence their purchasing behavior. It can be used to provide recommendations and to deliver messages at critical stages of the buying process. For instance, when users try to close a webpage, they will get a popup window that is meant to convince them to stay on the page.

**E-merchandising:** This combines product marketing and merchandising to provide potential buyers with information and purchase flows that make it easier for them to buy online. E-merchandising can also improve the buyer experience, which translates into consumer loyalty.

**Product catalog (or catalog management):** This feature helps display products by category in a way that’s easier to navigate than scrolling or searching through lists of hundreds or thousands of products. Most basic e-commerce tools do not provide this type of functionality because it is not critical for small companies. Medium and large businesses that sell a high number of products and services can significantly benefit from using catalog management software by creating custom catalogs for various consumer segments and sometimes even for individual B2B customers.

##### **E-commerce platforms features for order processing**

**Shopping cart:** The most basic feature but also the most critical, shopping carts are the interface between the company and its customers. The first thing that customers will use to buy online is a shopping cart, and they usually do not care how it works and what’s needed to keep it safe. The essential characteristic of shopping cart software is ease of use. Buyers want the ability to perform transactions fast, so the user interface of a shopping cart needs to be extremely easy to use.

**Product management:** Product management is essential for companies using e-commerce platforms since they usually sell many types of products. A complex offering of products and services means that a lot of product data needs to be managed and maintained to ensure that the online store accurately represents what the company sells. Product information is also important to track sales and revenues by product, a mix of items, packages, or product types.

**Check out:** This functionality is critical to finalize the online transaction and place an order. If consumers and customers are having a hard time during check out, they may abandon the purchase and not try again.

**Online payments:** This feature ensures that the buyer pays for the products and services purchased and the company receives the payment. The accuracy of payments is vital to avoid adjustments and payment gateways should provide sales tax functionality for multiple countries and regions.

##### **Additional features of e-commerce platforms**

The following features are not usually included in a typical e-commerce platform but can be very beneficial to companies that need advanced functionality:

- Standard themes and online store personalization allow companies to customize their online sales portals
- Payment gateway or out-of-the-box integrations with payment providers eliminate the need for companies to need to work with [third-party providers](https://www.g2.com/categories/e-commerce-platforms/f/3rd-party-store-integration) for payments
- Fraud protection may include SSL certificates and other security measures to protect the company and its customers
- [Multichannel sales](https://www.g2.com/categories/e-commerce-platforms/f/multi-channel-fulfillment) allow companies to sell on other channels than their websites, such as social media or email
- Global, multicountry, multilanguage, and multicurrency features are critical for companies that sell products in different countries
- Product information management (PIM) allows companies to manage and keep all the details about their products up to date, such as description, price, and characteristics (size, color, weight)
- Marketing functionality such as A/B testing and [SEO](https://www.g2.com/categories/e-commerce-platforms/f/seo) help companies promote their online stores so that consumers can find their products or services
- Web [content management](https://www.g2.com/categories/e-commerce-platforms/f/content-management) helps companies convince potential consumers to buy their products and services
- Shipping is an essential feature for online sales and e-commerce platforms allow users to choose how and when the products will be shipped
- [Customer service](https://www.g2.com/categories/e-commerce-platforms/f/customer-service) is critical for aftersales to address issues, avoid returns, and keep customers happy

Many e-commerce platforms will also offer the following features:

- [Product search and filtering capabilities](https://www.g2.com/categories/e-commerce-platforms/f/product-search-and-filtering)
- [Reporting/analytics capabilities](https://www.g2.com/categories/e-commerce-platforms/f/reporting-analytics)
- [Omnichannel capabilities](https://www.g2.com/categories/e-commerce-platforms/f/omnichannel)
- [Storefront design capabilities](https://www.g2.com/categories/e-commerce-platforms/f/storefront-design-tools)
- [Product visualization capabilities](https://www.g2.com/categories/e-commerce-platforms/f/product-visualization)
- [Order management capabilities](https://www.g2.com/categories/e-commerce-platforms/f/order-management)
- [Multi-site management capabilities](https://www.g2.com/categories/e-commerce-platforms/f/multi-site-management)
- [Test-to-product migration capabilities](https://www.g2.com/categories/e-commerce-platforms/f/test-to-product-migration)
- [Shopping cart abandonment capabilities](https://www.g2.com/categories/e-commerce-platforms/f/shopping-cart-abandonment)
- [Product review capabilities](https://www.g2.com/categories/e-commerce-platforms/f/product-reviews)

Platform functionality refers to the technical characteristics of the software. 

- E-commerce platforms need to integrate with other software such as [inventory management](https://www.g2.com/categories/e-commerce-platforms/f/inventory-management) or shipping, which can be done using APIs. APIs can be customized by users to integrate with most cloud solutions, making it easier to transfer product data or sales information between solutions. 
- The customization and personalization of the software make it easier to use and increases adoption. Configuring screens and dashboards eliminates unnecessary clutter and helps users quickly access information. 
- Access rights and user roles define who does what in the system and which features employees can use to do their jobs effectively. It is also important to manage access for external users, such as suppliers or drop shipping partners, who should only use particular modules of the e-commerce platform.
- Security features protect against unauthorized access to private data such as the consumers’ personal details or credit card information. User access should also be limited to business data. For example, a user in charge of shipping should have access to orders and inventory but should not access payment information.

![](https://lh6.googleusercontent.com/Hg2rmxs3urd2n5UyTGHM8aoOKji2ISOcdupg0wP3FFTbuRnpZb_1ZbT-Lg4qCkLMHkVSUrsREKqP9h1Uh-K8Cz3bIRqGoIWl5yaSHo_k4c3yp80I4atrDMIrzO1p9rv5Iuxekiuj)

**Overview of the most common features of e-commerce platforms**  

### What are the Benefits of E-commerce Platforms?

The main objectives that e-commerce platforms can help companies achieve are to:

**Manage online stores:** Online stores and all related data such as product details and availability, pricing and discounts, customer addresses, and payment information.

**Attract buyers:** Attract buyers and convince them to purchase the products and services sold by the company.

**Address post-purchase issues:** Including [returns](https://www.g2.com/categories/e-commerce-platforms/f/returns-refunds), shipping or payment errors, and discrepancies between what consumers expected and what they received

**Track online sales:** Track sales by volume and value, as well as missed opportunities such as abandoned carts

**Compliance:** Comply with regulations for data security and avoid data breaches and cyberattacks or online fraud

Another significant benefit of using e-commerce software is that it generates a lot of data that is used by other systems such as CRM software, accounting software, ERP systems, and supply chain and logistics suites. For instance, detailed information on sales and returns can be used to determine the profitability of the company, how to improve inventory levels, or which customers are the most profitable and which ones are not generating significant revenue.

Using all this information, companies can adjust their strategy to adapt to changing customer preferences and focus on markets and segments that are more likely to generate important revenues and sustainable profits.

Traditionally, businesses sell products and services to two separate categories of customers: businesses and consumers. These two types of customers can be covered by companies that sell to both, usually known as business-to-many (B2M).

A recent approach to attract more customers involves partnerships between businesses to expand their market presence, or business-to-business-to-consumer (B2B2C). By using this approach, companies can promote each other and cross-sell products and services to reach new market segments.

### Who Uses E-commerce Platforms?

In theory, any company that sells online can use e-commerce platforms. In practice, the cost of this type of software can be prohibitive for small businesses. For this reason, these companies usually choose free or limited versions of e-commerce platforms. There are also hundreds of shopping cart tools that can provide sufficient functionality for small companies. Finally, online marketplaces allow these companies to sell their products without investing in e-commerce software. 

E-commerce platforms are most beneficial to medium and large companies who sell their products or services in multiple countries or markets and have complex operations. Since e-commerce platforms provide the most extensive features in the market, this type of software can be used by various employees, customers, and partners.

##### **Employees**

Employees from many departments can benefit from using e-commerce platforms, the most important being:

**Product management:** who make sure that the product information is accurate and up to date and that only active products are available for purchasing online

**Marketing:** who need to ensure that the products and services sold online are represented and promoted in a manner that protects the brand image and differentiates the company from its competitors

**Sales:** who define and implement strategies to improve revenues and monitor the performance of the products and services sold by the company

**Customer service:** who deal with complaints and other interactions with customers that may impact the purchasing process

##### **Additional user personas**

**Partners:** Partners may sell their products and services on the e-commerce platform of a company or their online stores. Partners can also use online marketplace platforms, so they need to synchronize data between these platforms and e-commerce platforms.

**Suppliers:** They usually provide products and services to other companies and do not sell them directly to consumers. Suppliers need access to e-commerce platforms to provide product information and inventory availability.

**Distributors:** Distributors buy products from other companies and sell them online. They may sell these products in their online store or online marketplaces. Retailers combine in-store and online sales to target multiple segments of customers or consumers. For this purpose, they need to integrate e-commerce with point of sale (POS) or retail management software.

**Customers and consumers:** Consumers use e-commerce platforms to look for products and services and to make purchases and payments. The ideal software should provide the easiest and most engaging way to facilitate purchasing.

### What are the Alternatives to E-commerce Platforms?

Alternatives to e-commerce platforms can replace this type of software, either partially or completely:

[**Shopping cart software**](https://www.g2.com/categories/shopping-cart) **:** This is a lightweight version of e-commerce platforms, with limited functionality that focuses mostly on creating and managing online stores. This option is most beneficial to small businesses that sell a limited range of products.

[**Marketplace software**](https://www.g2.com/categories/marketplace) **:** This is beneficial for companies that allow partners to sell on their website. This type of software allows each partner to create a separate online store and manage sales independently from the others. 

[**Omnichannel commerce software**](https://www.g2.com/categories/omnichannel-commerce) **:** This helps businesses sell their products on multiple channels—online and in store. There are also several online channels such as websites, social media, and mobile devices.

#### Software Related to E-commerce Platforms

Related solutions that can be used together with e-commerce platforms include:

[**Inventory control software**](https://www.g2.com/categories/inventory-control) **:** This allows companies to manage the availability of the products they sell online. This type of software can also be used to identify the products’ quantities required to fulfill demand, for inventory valuation, and inventory transfers between warehouses and locations. All these features are vital to ensure that companies ship the right products for each consumer and customer.

[**Accounting and finance software**](https://www.g2.com/categories/accounting-finance) **:** These tools manage all financial aspects of the sales transactions performed on the e-commerce platform. While consumers do not require invoices and other documents related to a purchase, the high volume of sales data needs to be consolidated and allocated to the appropriate general ledger accounts. For B2B, the volume of transactions isn’t very high, but invoicing is more complicated. Corporate customers may need custom invoices, shipping manifests, and warranty documents. Also, large companies have multiple business units that can purchase online individually or at the corporate level. Payment can also be made by numerous business entities from multiple bank accounts or credit cards.

[**Product information management (PIM) software**](https://www.g2.com/categories/product-information-management-pim) **:** This is a standalone, more sophisticated version of the product management functionality described above. While most e-commerce platforms provide features for product information management, PIM is used by companies selling tens of thousands of products or variations and combinations of items.

[**Payment gateways**](https://www.g2.com/categories/payment-gateways) **:** This is usually delivered pre-integrated as part of an e-commerce platform. This type of software can also be used separately by companies who do not want to limit their options to the integrations provided by e-commerce vendors. While most providers of e-commerce platforms offer integration with the most popular payment gateways, other options may be preferable, especially for markets that aren't well served by the main players.

![](https://lh3.googleusercontent.com/tomkD28zhqtI3UHb3G0eDMvizjCkmSQlETwPhevSQKJ9NnbC3WdwK8MOh59AW1Egmnvi0kZvm0SYVVqHOmCPh9uwL4R6uEZx3TBNO_pSufNcY7PUTNu1EJtu9kdjkldYyGrE1OeS)

**Overview of G2’s categories for e-commerce**

### Challenges with E-commerce Platforms 

The lack of integration between e-commerce software and other solutions can be a critical issue that can cause the desynchronization of data between online stores and the back office. This, in turn, may lead to lost sales and unhappy consumers.

Another challenge is the ability to transfer product information from e-commerce platforms to other platforms or online marketplaces. Companies using these platforms also need to export sales data and analyze it in accounting or ERP solutions. While there are hundreds of tools to export and import data to and from such platforms, not all e-commerce platforms offer robust features for this purpose.

### Which Companies Should Buy E-commerce Platforms?

While any company that sells products or services online can benefit from using e-commerce platforms, this type of software is most beneficial for the following types of businesses:

**Retailers:** They are embracing e-commerce as an increasing number of consumers prefer to buy online. At the same time, retail companies will continue to sell in store, which means that they need to track sales on all channels. 

**Manufacturers:** Manufacturing companies use e-commerce for B2B sales but require advanced functionality such as product configuration and quote management. Invoicing is also important for B2B sales, as companies require fiscal documents for each transaction. 

**Software companies:** These companies use [subscription management software](https://www.g2.com/categories/subscription-management), an alternative to e-commerce. This type of software manages software packages, pricing, sales and renewals, and revenue management. Some e-commerce vendors provide some of these features as part of their solutions, but that is the exception rather than the rule.

### How to Buy E-commerce Platforms

Selecting the best e-commerce platform for the specific needs of a company can be complicated. 

#### Requirements Gathering (RFI/RFP) for E-commerce Platforms

Requirements gathering helps companies understand what their users need to be productive at work. For e-commerce, requirements can vary significantly depending on the types of products and services the companies are selling.

There are two main types of products: tangible (physical products) and [intangible](https://www.g2.com/categories/e-commerce-platforms/f/intangible-products) (virtual goods such as digital content and software). Additionally, some companies may sell age-restricted products or services, such as alcohol or online gambling.

Requirements also vary based on how companies are selling their products and services. This refers to buyer personas (B2B vs. B2C), geographical reach (local or global markets), and channels (online, in store, or through distribution partners)

Prioritization of requirements helps the selection team focus on what matters most for their company. Requirements should cover the present and future needs of the company. The former refers to all features that are needed to keep the company up and running, such as the ability to create online stores, manage product information, and provide a seamless buying experience. The latter depends on the strategy of the company. For instance, expanding into new markets requires features for [internationalization](https://www.g2.com/categories/e-commerce-platforms/f/internationalization) such as multilanguage stores and the ability to process payments in different currencies. 

#### Compare E-commerce Platforms Products

**Create a long list**

Long lists are created by eliminating the options that do not provide critical functionality. For instance, buyers looking for B2B e-commerce should not consider software that focuses exclusively on B2C. A typical long list should not include more than 10 products unless there are many options that are very similar. In this case, additional details like the geographical presence of the company or its reputation can be used to eliminate vendors.

**Product comparison**

Buyers have multiple options to compare e-commerce platforms, such as research reports and buyer’s guides, decision support systems, as well as [technology review platforms](https://www.g2.com/categories/technology-review-platforms). These resources provide different perspectives on the benefits and challenges of e-commerce platforms. 

RFI distribution is the process of gathering detailed information on software capabilities from vendors. RFIs are usually sent out to the vendor that made it to the long list and can contain hundreds or thousands of criteria. 

**What to ask vendors of e-commerce platforms?**

Requirements are essential, but there are other details about a vendor that can be dealbreakers, such as:

**References:** Customer references to allow buyers to get in touch with existing e-commerce users. Open discussions may reveal feedback that users aren’t always comfortable sharing publicly. Software reviews and case studies are also useful.

**Partner network:** The partner network of the vendor can provide valuable support to global companies. Suppose the vendor doesn’t have an office in Europe, for instance. In that case, a partner can help its customers comply with regulations such as GDPR, which protects the privacy of internet users in the European Union.

**Customer support:** Support options vary from one vendor to another, from 24/7 availability to only on business days, local or global, and customized support packages. Basic support is usually included in the license cost, but additional services can be quite expensive. Around-the-clock support covers multiple time zones, so customers don’t have to wait for hours to get help. E-commerce companies can lose money even when their system is unavailable for only a few minutes.

**Create a short list**

Short lists are created by reviewing the RFI information received from vendors. It is possible that some vendors decline to participate and don’t respond to RFIs. These vendors are usually eliminated from the selection process.

**Conduct demos**

Demos are a great opportunity for buyers to see how e-commerce platforms work. Only the shortlisted vendors are invited to demonstrate their solutions. Demos should be performed live, using the system, not through slide decks and screenshots. All vendors should follow a predetermined scenario that simulates the business processes of the buyer. A common scenario for e-commerce is to add a new product in the system, integrate with inventory management to track its availability, then add it to the online store and go through the purchasing steps that buyers would follow.

#### Selection of E-commerce Platforms

**Choose a selection team**

To choose a selection team, decision makers need to involve subject matter experts from all teams that will use the system. For e-commerce, this includes product management, sales and marketing, and inventory. The accounting team should also be involved to evaluate the integration of the e-commerce platform with financial software. 

The selection team needs to analyze all the data gathered from vendors, customer references, software reviews, or reports and research. This task can be daunting because all this information is not homogeneous, making it challenging to analyze.

- Users must get rid of irrelevant data such as research that is too vague to be useful or reviews by users from other industries or geographical locations. A company focusing on the market in North America won’t benefit from knowing what users in Europe think about the software.
- It is important to decide what data is the most significant and then focus on it. Basic features like creating an online store are provided by most vendors, unlike functionality for cart abandonment. Also, buyers may give a higher importance to user reviews than analyst research, or vice versa.
- Users should validate data from multiple sources. The product description on the vendor website, the opinion of an e-commerce expert, and user feedback may be very different from each other. In this situation, buyers should try the product themselves or ask for a demo.

**Negotiation**

Negotiation happens between the buyer and the short list of vendors. In some cases, there are only two vendors that make it to this stage, which means that they offer similar products. At this point, the dealbreaker is the price of the product, which can vary based on the discounts offered by each vendor. 

The final decision should be based on all the information gathered previously. 

### What do E-commerce Platforms Cost?

The types of pricing for e-commerce platforms depend on the delivery model. For on-premises software, vendors sell named or perpetual licenses. For cloud or SaaS e-commerce, the subscription model is used, which allows companies to pay a monthly fee per user. 

There are three types of e-commerce software costs:

- The initial price of an e-commerce platform usually includes the cost of implementation, training, and software licenses
- Ongoing costs such as licenses and maintenance are usually higher for on-premises software
- Additional costs refer to the customization of the e-commerce platform or professional services such as content creation or marketing campaigns

Businesses looking to try an e-commerce platform without an upfront financial commitment may want to consider a [free e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/free). More and more vendors are offering free-trials or freemium models that can make these tools more accessible.

#### Return on Investment (ROI)

The factors that impact ROI can be grouped into two main categories: costs and benefits: 

**Costs:** This refers to any type of spending related to software such as license costs, training, support, and professional services. The time and effort spent to implement and maintain the software should also be considered. 

**Benefits:** The benefits are not limited to improving sales and revenues. Other advantages of using e-commerce platforms are increased productivity, better inventory management, and customer satisfaction. These factors impact ROI directly or indirectly, which is why it may be difficult to calculate them.

To calculate ROI, buyers need to estimate software costs and software benefits.

Software costs can include:

- The initial cost of the software, which includes license cost for on-premises software, integration with other systems 
- Implementation and training may include migration from other e-commerce solutions and access to learning portals
- Ongoing license cost and consulting services to optimize the use of the e-commerce platform
- Software maintenance such as regular backups of the product and sales data

Software benefits can include:

- Increased online sales of products and services
- Time saved managing products and processing orders
- Less manual work and data entry for product information
- Reduced number of shipping errors and returns

ROI is calculated as a ratio between the benefits and the costs of the software. When the benefits surpass the costs, the buyers achieve positive ROI.

It is preferable to calculate ROI at least one year after go live since the benefits of the software are not fully realized before that. For e-commerce, companies may need to adjust the platform by configuring it or adding optional features after they start using it. This can generate extra costs, which may impact the ROI.

### Implementation of E-commerce Platforms

**How are E-commerce Platforms Implemented?**

Implementation can be done directly by the vendor, indirectly by one of its partners, or in house by the company that bought the software. 

**Who is Responsible for E-commerce Platforms Implementation?**

The implementation team usually includes a project manager from the vendor or its partner, subject matter experts from the buyer, and sometimes external consultants. The IT department of the buyer is also involved in the technical aspects of the implementation such as data migration.

**What Does the Implementation Process Look Like for E-commerce Platforms?**

As most e-commerce systems are subscription based, users may think that the implementation means creating accounts and starting using the software. In reality, implementation can be much more complicated. 

First of all, companies need to migrate data from one or more legacy systems to the new platform. Historical data on sales and inventory, product information, and customer records for B2B are the most important datasets that need to be transferred to a new e-commerce platform.

Secondly, a system may require configuration based on user type and role. Also, user access should be defined so that employees can use the modules and features they need most. For instance, sales may be able to see the inventory availability for a product but should not be able to adjust the quantity.  

Finally, training the users is essential to ensure that they are fully taking advantage of its capabilities. E-commerce platforms can be complicated and self learning is not recommended, especially for modules like product management and e-commerce personalization.

**When Should You Implement E-commerce Platforms?**

Timing is very important when it comes to e-commerce platform implementation. For instance, implementing this type of software during a peak shopping season is not a good idea because it may disrupt operations. It is therefore critical to define an implementation schedule that works for everyone (employees, managers, vendors, and its partners).

### E-commerce Platforms Trends

The evolution of e-commerce platforms will be impacted by new technologies, such as artificial intelligence (AI) and changes in consumer behavior.

**Artificial intelligence**

AI can be used to personalize the buyer experience or to create bots that can guide buyers through the purchasing process. AI may also help identify fraudulent activity and cyber attacks that can lead to lost revenue and data breaches.

**Evolving buyer behavior**

Changing buyer behavior is forcing companies and e-commerce vendors to adapt to new ways of shopping. For instance, millennials and members of Gen-Z tend to combine multiple ways to find, compare, choose, and buy products. For each step in their decision-making process, they may use online or offline channels (like stores, events, or public advertising). E-commerce software providers and their customers will need to find ways to engage and influence buyers both online and offline.

**Subscription model**

E-commerce vendors need to adapt to the increased popularity of the subscription business model, which provides a product or service at regular intervals. Subscription management usually refers to services and software, but some companies also use this sales model for products. A few examples of products sold as a subscription are grooming products or beauty supplies, which are used on a regular basis by consumers. As opposed to traditional e-commerce, subscriptions require regular deliveries and recurring payment options, which aren’t always supported by e-commerce platforms.

### E-Commerce Platforms FAQs

### Most Popular FAQs

#### Which e-commerce platform has the best reviews?

Based on verified user ratings across a large volume of G2 reviews, these e-commerce platforms consistently earn top marks for overall satisfaction:

- [Shopify](https://www.g2.com/products/shopify/reviews) — The most widely adopted e-commerce platform globally, recognized for its clean storefront builder, extensive app marketplace, and ability to take businesses from their first online sale to high-volume retail operations with minimal technical overhead.
- [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — The enterprise tier of Shopify, rated highly by scaling brands for its advanced automation tools, checkout customization capabilities, and dedicated merchant success support that helps high-growth retailers expand without re-platforming.
- [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — An open-source e-commerce plugin for WordPress that earns strong marks for its flexibility, deep customization capabilities, and the control it gives merchants who prefer to manage their own hosting and storefront configuration.
- [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) — A SaaS e-commerce platform praised for its built-in multi-channel selling tools, strong SEO infrastructure, and enterprise-ready feature set that scales without requiring additional paid apps for core functionality.

#### What are the top platforms for B2B e-commerce?

B2B e-commerce platforms need capabilities beyond standard retail, including account-based pricing, buyer approval processes, large catalog management, and ERP integration. The platforms rated highest in this segment address all of these requirements.

- [Salesforce Commerce for B2B](https://www.g2.com/products/salesforce-b2b-commerce/reviews) — A purpose-built B2B commerce platform that handles complex account hierarchies, contract pricing, guided selling, and self-service reordering — tightly integrated with the broader Salesforce ecosystem for organizations already on CRM and CPQ.
- [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — An enterprise commerce platform adopted by large B2B organizations for its catalog management depth, configurable product support, and native integration with SAP ERP and S/4HANA that keeps pricing, inventory, and order data synchronized.
- [Sana Commerce Cloud](https://www.g2.com/products/sana-commerce-cloud/reviews) — A B2B e-commerce platform built natively on SAP and Microsoft Dynamics ERP data, enabling manufacturers, distributors, and wholesalers to offer real-time pricing, stock availability, and order history to buyers without manual data synchronization.
- [Shopware](https://www.g2.com/products/shopware/reviews) — A European-headquartered open-source commerce platform gaining traction in B2B for its composable architecture, flexible rule builder for tiered pricing, and strong community of extensions that support complex wholesale and distributor processes.

#### What are the most reliable e-commerce platforms for digital products?

Selling digital products requires an e-commerce platform built for instant delivery, license and subscription management, global payment compliance, and revenue recognition, requirements that differ significantly from physical product retail.

- [Cleverbridge](https://www.g2.com/products/cleverbridge/reviews) — A commerce platform purpose-built for software and digital product companies, offering global subscription billing, automated tax and VAT compliance, and a checkout infrastructure designed to maximize conversion for SaaS and perpetual license sales.
- [FastSpring](https://www.g2.com/products/fastspring/reviews) — A merchant of record platform used by software and digital media companies to sell globally without managing international tax obligations directly, with built-in localized checkout, multiple currencies, and automated compliance across 200+ countries.
- [PayPro Global](https://www.g2.com/products/payproglobal/reviews) — A high-satisfaction commerce platform for software, SaaS, and digital goods businesses, combining merchant of record services, subscription management, and global payment processing in a solution that takes on the compliance burden for selling across markets.
- [Sellfy](https://www.g2.com/products/sellfy/reviews) — A streamlined digital storefront platform for creators and small publishers selling downloads, subscriptions, and print-on-demand products, valued for its simple setup, built-in marketing tools, and zero transaction fees on direct digital sales.

#### What is the most user-friendly e-commerce platform for businesses?

Ease of use across storefront design, product management, and order processing is a top evaluation criterion for businesses that want to manage their online store without relying on developers for day-to-day operations.

- [Wix Studio](https://www.g2.com/products/wix-studio/reviews) — A website and e-commerce builder praised for its drag-and-drop design flexibility, AI-assisted store setup, and accessible interface that allows business owners to launch and manage a professional online storefront without technical skills.
- [Ecwid](https://www.g2.com/products/ecwid/reviews) — A lightweight e-commerce solution that embeds directly into any existing website, praised for its fast setup, multi-channel selling support across social platforms, and an admin interface that non-technical merchants can navigate immediately.
- [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) — Consistently rated for its intuitive product catalog management, native SEO tools, and a storefront editor that gives business users meaningful design control without requiring a developer for most day-to-day store management tasks.
- [nopCommerce](https://www.g2.com/products/nopcommerce/reviews) — An open-source e-commerce platform recognized for its well-structured admin panel, strong plugin library, and accessible configuration for businesses that want the control of a self-hosted solution without a steep technical learning curve.

#### Which e-commerce platform is best for beginners?

The best e-commerce platforms for beginners prioritize fast store setup, guided onboarding, and an interface that allows new merchants to start selling without needing to understand hosting, coding, or complex configuration.

- [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — While Shopify Plus is the growth tier, it inherits Shopify's reputation for fast setup and accessible store management, with a dedicated onboarding team and customizable checkout that removes many of the technical barriers that slow new merchants down.
- [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) — Beginners frequently cite BigCommerce's structured onboarding checklist, template-driven storefront setup, and comprehensive built-in features that reduce the number of third-party integrations a new merchant needs to research and install.
- [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — A popular starting point for businesses already on WordPress, WooCommerce allows beginners to add e-commerce to an existing site with a guided setup wizard and a large library of free documentation, tutorials, and community support.
- [ikas](https://www.g2.com/products/ikas/reviews) — A modern e-commerce platform built for simplicity, recognized for its quick store launch process, clean merchant dashboard, and built-in multi-channel selling tools that get new businesses to their first sale without extended configuration.

### Small Business FAQs

#### What is the most affordable e-commerce platform for small businesses?

For operators evaluating [small business e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms/small-business), the strongest affordable options balance essential storefront, payment, and product management functionality with flat-rate or usage-based pricing that keeps total costs predictable as order volumes grow.

- [SimplyDepo](https://www.g2.com/products/simplydepo/reviews) — A wholesale ordering platform built for small distributors and field sales teams, delivering route management, digital catalog, and order management at a cost-accessible price point that replaces expensive custom order portals.
- [SureCart](https://www.g2.com/products/surecart/reviews) — A WordPress-native e-commerce platform with a generous free tier covering one-time payments, subscriptions, and digital downloads, allowing small businesses to process online orders without per-transaction fees or a monthly subscription requirement.
- [Turis](https://www.g2.com/products/turis/reviews) — An affordable B2B wholesale storefront platform designed for small brands and distributors that want to give retail buyers a self-service ordering experience without the cost and complexity of a full enterprise commerce implementation.
- [Selldone](https://www.g2.com/products/selldone/reviews) — A no-transaction-fee e-commerce platform with a free entry tier that small businesses use to manage physical and digital storefronts, multi-channel selling, and order fulfillment without paying a percentage of every sale to their platform provider.

#### What is the best e-commerce platform for startups?

Startups need an e-commerce platform that gets them selling quickly, integrates with modern marketing and fulfillment tools, and scales in capability as order volume grows without requiring a re-platform migration. You can explore the full [small business e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/small-business) category on G2 to see the top-rated options.

- [Shopify](https://www.g2.com/products/shopify/reviews) — The default starting point for most e-commerce startups, offering a guided setup process, an extensive app ecosystem, and a payments infrastructure that allows new businesses to start selling within hours and expand into new channels as they grow.
- [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — A cost-effective choice for startups already on WordPress, offering a free core plugin with full product management, payment gateway flexibility, and a large open-source extension library that keeps initial platform costs minimal.
- [Wix Studio](https://www.g2.com/products/wix-studio/reviews) — A popular choice for early-stage businesses that need both a professional website and an integrated store, with drag-and-drop design tools and a low barrier to entry that lets founders launch their first storefront without developer support.
- [10Web](https://www.g2.com/products/10web/reviews) — An AI-powered website and e-commerce builder that startup teams use to generate a functional WooCommerce-powered storefront from a brief description, dramatically reducing the time and cost of getting an online store live for the first time.

#### Which e-commerce platform is the most user-friendly for small business startups?

For startup founders managing their store alongside every other business function, ease of use in product setup, order management, and storefront updates is a deciding factor. These platforms earn the highest usability marks from small-team operators.

- [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — Startup teams scaling quickly onto Shopify Plus consistently highlight the platform's clean admin experience, intuitive flow automation builder, and extensive help documentation, which reduces the time spent on operational tasks versus selling.
- [ikas](https://www.g2.com/products/ikas/reviews) — A modern e-commerce platform built around a streamlined merchant dashboard that startup founders regularly cite for requiring minimal training, with a product management and order workflow interface that feels familiar from day one.
- [Ecwid](https://www.g2.com/products/ecwid/reviews) — Praised by small business owners for the speed and simplicity of embedding a full-featured store into an existing site, with a management interface that non-technical founders can operate confidently without ongoing developer involvement.
- [PayPro Global](https://www.g2.com/products/payproglobal/reviews) — Software and digital product startups cite PayPro Global's self-service setup, pre-built checkout flows, and automated tax compliance as key usability advantages that remove complex configuration steps from the path to their first digital sale.

#### What is the best e-commerce platform for B2B wholesale businesses?

Small B2B wholesale businesses need an e-commerce platform that supports account-based pricing, minimum order quantities, bulk ordering processes, and buyer-specific catalogs without requiring an enterprise-level implementation budget. Explore the full [small business e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/small-business) category on G2 to compare options.

- [Zoey](https://www.g2.com/products/zoey/reviews) — A B2B-focused e-commerce platform built for wholesalers and manufacturers, offering tiered pricing, custom buyer portals, quote management, and approval processes that give small wholesale businesses a self-service ordering experience without custom development.
- [nopCommerce](https://www.g2.com/products/nopcommerce/reviews) — An open-source platform with strong B2B capabilities, including customer group pricing, bulk discount rules, and multi-vendor support, giving small wholesale businesses a self-hosted solution with extensive configuration flexibility at low licensing cost.
- [Salesforce Commerce for B2B](https://www.g2.com/products/salesforce-b2b-commerce/reviews) — Small and growing B2B businesses on the Salesforce ecosystem use this platform for its self-service reorder capabilities, contract pricing enforcement, and built-in integration with Salesforce CRM that connects online orders directly to sales team processes.
- [Elastic Suite](https://www.g2.com/products/elastic-suite/reviews) — A digital wholesale platform designed for brands managing retailer and dealer ordering, offering branded order portals, line sheet management, and replenishment tools that help small wholesale businesses move buyers off email and spreadsheet ordering.

#### What is the best e-commerce platform for small retailers?

Small retailers need an e-commerce platform that handles both online and in-person sales, supports product catalog management at a manageable scale, and connects to the marketing and fulfillment tools they already use without requiring a large technical team.

- [Shopify](https://www.g2.com/products/shopify/reviews) — The most commonly adopted platform among small retailers for its seamless integration of online store, POS, and inventory management, giving shop owners a single system to manage in-person and digital sales without separate tools for each channel.
- [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — Small retailers with growing order volumes use Shopify Plus for its advanced automation, customizable checkout, and dedicated support resources that help them handle peak retail periods without platform bottlenecks.
- [Ecwid](https://www.g2.com/products/ecwid/reviews) — A practical choice for small retailers who already have a website or social media presence and want to add a fully functional store without rebuilding their online presence, with multi-channel selling across Facebook, Instagram, and marketplaces built in.
- [2Checkout Monetization Platform](https://www.g2.com/products/2checkout-monetization-platform/reviews) — A global commerce and payments platform used by small retailers selling across markets, valued for its built-in tax and currency management, flexible checkout options, and subscription billing tools that support both one-time and recurring retail models.

### Enterprise FAQs

#### What is the best-rated e-commerce platform for tech enterprises?

Technology enterprises need [enterprise e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms/enterprise) with composable architecture, headless commerce capability, enterprise-grade security, and deep integration ecosystems that connect commerce to ERP, PIM, CRM, and analytics infrastructure. These platforms earn the highest marks from large-scale enterprise buyers.

- [Salesforce Commerce for B2C](https://www.g2.com/products/salesforce-b2c-commerce/reviews) — An enterprise-grade commerce platform adopted by large tech-oriented retail organizations for its AI-powered merchandising, headless commerce capabilities, and deep integration with the Salesforce Customer 360 ecosystem for unified customer data across marketing, service, and commerce.
- [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — A highly configurable enterprise commerce platform used by global technology companies for its composable architecture, omnichannel order management, and native integration with SAP ERP and supply chain systems that manage complex product and pricing data at scale.
- [SCAYLE Commerce Engine](https://www.g2.com/products/scayle-commerce-engine/reviews) — A headless commerce platform purpose-built for high-volume enterprise retailers, recognized for its performance architecture, developer-first API layer, and the flexibility to power highly customized storefront experiences without the constraints of a monolithic platform.
- [Shopify](https://www.g2.com/products/shopify/reviews) — Increasingly adopted by enterprise technology organizations for its modern API-first architecture, extensive partner ecosystem, and operational simplicity at scale, allowing large brands to reduce platform management overhead while maintaining commerce agility.

#### What is the most reliable e-commerce platform for enterprises?

Enterprise commerce buyers prioritize platform uptime, transaction reliability, and consistent performance during high-traffic events such as product launches and peak seasonal periods, where any downtime directly translates to lost revenue.

- [Salesforce Commerce for B2B](https://www.g2.com/products/salesforce-b2b-commerce/reviews) — Enterprise B2B teams cite Salesforce Commerce's platform reliability and compliance infrastructure as core reasons for long-term adoption, with a proven track record of uptime and data integrity for organizations running high-value business transactions through self-service portals.
- [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — Recognized by large enterprises for its robust deployment options — including cloud, on-premise, and hybrid- and its long operational track record in environments where transaction volume, catalog complexity, and data accuracy requirements are non-negotiable.
- [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — Enterprise teams running WooCommerce at scale highlight its reliability when paired with managed cloud infrastructure, noting the control of a self-hosted architecture combined with a mature plugin ecosystem that supports high-volume order management.
- [Cleverbridge](https://www.g2.com/products/cleverbridge/reviews) — Enterprise software and digital product companies trust Cleverbridge for the reliability of its global payment processing, subscription renewal infrastructure, and merchant of record services, where failed transactions and payment interruptions directly impact recurring revenue.

#### What is the best-reviewed e-commerce platform for enterprise app integration?

Integration depth is a primary evaluation criterion for enterprise e-commerce buyers managing technology stacks that include ERP, PIM, CRM, marketing automation, and data warehouse systems. Explore the full [enterprise e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/enterprise) category on G2 for detailed integration comparisons.

- [Shopify](https://www.g2.com/products/shopify/reviews) — Enterprise reviewers highlight Shopify's extensive app marketplace, with thousands of verified integrations, and its robust API infrastructure as primary drivers of adoption for organizations that need commerce data flowing into fulfillment, ERP, marketing, and analytics systems.
- [Sana Commerce Cloud](https://www.g2.com/products/sana-commerce-cloud/reviews) — Purpose-built for ERP-driven organizations, Sana Commerce Cloud offers native integration with SAP and Microsoft Dynamics, ensuring real-time synchronization of pricing, inventory, and customer account data between the commerce layer and back-office systems.
- [Salesforce Commerce for B2C](https://www.g2.com/products/salesforce-b2c-commerce/reviews) — Enterprise teams operating on the Salesforce platform use Commerce for B2C for its native connectivity to Marketing Cloud, Service Cloud, and Einstein AI — enabling unified customer experiences across commerce, marketing, and service without custom integration work.
- [SCAYLE Commerce Engine](https://www.g2.com/products/scayle-commerce-engine/reviews) — A headless commerce platform recognized for its open API-first architecture that allows enterprise developers to integrate any frontend, CMS, PIM, or middleware layer cleanly, reducing the total integration complexity of a modern composable commerce stack.

#### What is the best enterprise e-commerce platform for global and multi-market commerce?

Global enterprise commerce requires a platform with multi-currency pricing, localized checkout experiences, country-specific tax and regulatory compliance, and the ability to manage multiple storefronts from a centralized administration layer. Browse the full [enterprise e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/enterprise) category on G2 for detailed multi-market capability comparisons.

- [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — Widely adopted by global enterprises for its multi-site and multi-language management capabilities, SAP Commerce Cloud supports localized pricing, regional catalog segmentation, and country-specific compliance requirements across unified platform administration.
- [Cleverbridge](https://www.g2.com/products/cleverbridge/reviews) — Enterprise digital and software companies use Cleverbridge for global commerce operations, relying on its 240+ supported payment methods, automated multi-country VAT compliance, and currency localization that drives conversion in international markets.
- [Sana Commerce Cloud](https://www.g2.com/products/sana-commerce-cloud/reviews) — Global B2B manufacturers and distributors use Sana Commerce Cloud to deploy localized buyer portals across regions, with ERP-driven pricing and inventory data ensuring that each market sees accurate, real-time information in its local language and currency.
- [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — Enterprise teams running globally distributed WooCommerce storefronts rely on its multi-currency and multi-language plugin ecosystem to deliver localized shopping experiences, with the self-hosted architecture providing the control needed for regional compliance and data residency requirements.

#### What is the best enterprise e-commerce platform for B2B organizations?

Enterprise B2B commerce platforms must handle organizational account structures, contract-based pricing, complex approval processes, and high-volume reorder patterns, requirements that consumer-facing platforms are not architected to address.

- [Salesforce Commerce for B2B](https://www.g2.com/products/salesforce-b2b-commerce/reviews) — The leading dedicated B2B commerce platform for enterprise organizations, used by manufacturers, distributors, and wholesale businesses to deliver account-specific catalogs, tiered pricing, buyer approval flows, and self-service reorder functionality within the Salesforce ecosystem.
- [SCAYLE Commerce Engine](https://www.g2.com/products/scayle-commerce-engine/reviews) — Enterprise organizations use SCAYLE for its high-performance API architecture that supports complex B2B catalog structures, custom buyer experiences, and the traffic volumes associated with large-account wholesale and distributor commerce at a global scale.
- [Cleverbridge](https://www.g2.com/products/cleverbridge/reviews) — Enterprise software and SaaS companies use Cleverbridge as their B2B commerce layer for managing volume licensing, multi-seat subscription renewals, reseller channel management, and enterprise procurement compliance, use cases that standard e-commerce platforms do not support natively.
- [Sana Commerce Cloud](https://www.g2.com/products/sana-commerce-cloud/reviews) — An enterprise B2B commerce platform built specifically for ERP-centric organizations, enabling large manufacturers and distributors to offer buyers a self-service portal with real-time access to their account history, contract pricing, and inventory without data latency or manual updates.

**Last updated on April 24, 2026**