# Best E-Commerce Personalization Software with A/B Testing Capabilities - Page 2

## How Many E-Commerce Personalization Software Products Does G2 Track?

**Total Products under this Category:** 335

### Category Stats (Aug 2026)

- **Average Rating:** 4.58/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Fast Simon (+3.29%) - Among all products in this category, Fast Simon recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank E-Commerce Personalization Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 37,500+ Authentic Reviews
- 335+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for E-Commerce Personalization Software
 ![G2 Grid® for E-Commerce Personalization Software plotting products by satisfaction and market presence](https://www.g2.com/categories/e-commerce-personalization/grids.png?focus%5B%5D=43119&focus%5B%5D=19103&focus%5B%5D=21115&focus%5B%5D=1934&focus%5B%5D=27886&focus%5B%5D=56231&focus%5B%5D=4730&focus%5B%5D=35377)

Highlighted products: Insider One, Bloomreach, ContactPigeon, ActiveCampaign, Adobe Commerce (formerly Magento Commerce), MoEngage, AB Tasty, and Luigi's Box.

Underlying data: [Grid® JSON](https://www.g2.com/categories/e-commerce-personalization/grids.json?focus%5B%5D=insider-one&focus%5B%5D=bloomreach-bloomreach&focus%5B%5D=contactpigeon&focus%5B%5D=activecampaign&focus%5B%5D=adobe-commerce-formerly-magento-commerce&focus%5B%5D=moengage&focus%5B%5D=ab-tasty&focus%5B%5D=luigi-s-box)

**Sponsored**

### Thera

Thera is a comprehensive payroll and compliance solution designed to assist businesses in managing their global workforce, whether they employ full-time staff or contractors on the United States or abroad. This platform streamlines the complexities associated with payroll processing, benefits administration, and compliance management, allowing organizations to focus on their core operations and growth strategies. Targeted primarily at businesses with international teams, Thera caters to a diverse audience that includes small startups, mid-sized companies, and large enterprises looking to expand their reach. The platform is particularly beneficial for organizations that engage contractors or remote employees across different countries, as it simplifies the intricacies of international payroll and compliance regulations. By providing a user-friendly interface and robust features, Thera enhances the overall experience for both employers and their global workforce. Key features of Thera include instant payment processing for contractors, competitive exchange rates, and multiple payment methods. This flexibility ensures that contractors receive their payments quickly and efficiently, which can significantly improve their satisfaction and engagement. Additionally, Thera's compliance tools help businesses navigate the often complex legal landscape of international employment, reducing the risk of costly penalties and ensuring adherence to local labor laws. The platform also offers dedicated support to its users, which is essential for businesses operating in multiple jurisdictions. With competitive pricing structures, Thera enables companies to manage their payroll and compliance needs without compromising on quality or service. By empowering organizations to hire, manage, and pay their global teams with confidence, Thera stands out as a valuable resource for businesses aiming to thrive in an increasingly interconnected world.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1528&secure%5Bchosen_at%5D=2026-08-08T15%3A02%3A02Z&secure%5Bdisplayable_resource_id%5D=1972&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=1337629&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1337629&secure%5Bresource_id%5D=1528&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fe-commerce-personalization%2Ff%2Fa-b-testing%3Ffilters%255Bverified_features%255D%255B%255D%3D7117%26page%3D2&secure%5Btoken%5D=ef22fb8b5db79f4c510953e14ccc47fb44d20a92fbb0b5b6ee5bedecfd377f77&secure%5Burl%5D=https%3A%2F%2Fwww.getthera.com%2Fbook-a-demo%3Futm_source%3DG2%26utm_medium%3DCPC%26utm_campaign%3DG2%2B-%2BBook%2Ba%2BDemo%26utm_id%3DG2&secure%5Burl_type%5D=custom_url)

### [Acquia Digital Experience Platform](https://www.g2.com/products/acquia-digital-experience-platform/reviews)

Acquia Digital Experience Platform (DXP) is a powerful, enterprise-grade solution designed to help organizations build, manage, and optimize personalized, omnichannel digital experiences. Built on open-source Drupal, Acquia DXP combines content management, customer data, personalization, and marketing automation into one unified platform. With Acquia Drupal Cloud, teams can create and manage content at scale, while Site Studio enables faster time-to-market through low-code site building. Acquia Customer Data Platform (CDP) centralizes customer data from various sources, providing a 360-degree view that drives segmentation, personalization, and predictive analytics. Marketers can deliver tailored experiences across web, email, and mobile using Acquia Campaign Studio and Personalization tools, while integrated A/B testing and analytics help optimize performance. Teams can also ensure site accessibility by optimizing content with Acquia Web Governance, all while boosting site visibility and engagement across all platforms with Acquia Content Optimization. The platform also supports multi-site management, enterprise security, GDPR/CCPA compliance, and integrates easily with leading tools like Salesforce and Marketo. Trusted by top global brands, Acquia DXP empowers businesses to create consistent, data-driven digital experiences that boost customer engagement, retention, and revenue. Whether you’re in B2B, B2C, or the public sector, Acquia offers the flexibility and scalability to meet your digital transformation goals.

**Average Rating:** 4.3/5.0

**Total Reviews:** 208

#### How Do G2 Users Rate Acquia Digital Experience Platform?

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.2/10)
- **User Data:** 8.3/10 (Category avg: 8.7/10)
- **Targeting:** 8.3/10 (Category avg: 8.6/10)
- **Content:** 8.8/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Acquia Digital Experience Platform?

- **Seller:** [Acquia](https://www.g2.com/sellers/acquia)
- **Company Website:** www.acquia.com
- **Year Founded:** 2007
- **HQ Location:** Boston, MA
- **Twitter:** @Acquia  
44,968 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=04fd8f26a6e34bbb1875cece1f5cbe817f4d8aefc237da41b4d77a2ffdef7686&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F167056%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,098 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Drupal Developer
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 34% Small, 33% Large

#### What Do G2 Reviewers Say About Acquia Digital Experience Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **quick and knowledgeable customer support** of Acquia DXP, enhancing their overall experience and satisfaction.
- Users find **Acquia DXP easy to learn** and appreciate its rich features and exceptional customer support.
- Users appreciate the **seamless integration** of Acquia DXP, enhancing their content management and digital experience.
- Users value the **customizability** of Acquia Digital Experience Platform, enabling tailored experiences for diverse user roles.
- Users value the **ease of use** of Acquia Digital Experience Platform, making it accessible for non-developers.

##### Cons

- Users face **developer dependency** challenges, especially with PHP plugins management on the Acquia cloud platform.
- Users find the **learning curve steep** due to overwhelming features and outdated documentation requiring additional support time.
- Users find the **limited native analytics and automation features** of Acquia Digital Experience Platform to hinder productivity.
- Users find the **poor customer support** initially generic and slow, impacting the overall experience with the platform.
- Users find the **setup difficulties** with Acquia Digital Experience Platform can be overwhelming and time-consuming.

#### What Are Recent G2 Reviews of Acquia Digital Experience Platform?

**["Great Experience"](https://www.g2.com/survey_responses/acquia-digital-experience-platform-review-8767282)**

**Rating:** 5.0/5.0 stars

_— Sukhdeep S._

[Read full review](https://www.g2.com/survey_responses/acquia-digital-experience-platform-review-8767282)

**["Acquia's Product Is Catching Up — Its Partner Protections Aren't""](https://www.g2.com/survey_responses/acquia-digital-experience-platform-review-5189132)**

**Rating:** 4.0/5.0 stars

_— Adrian C._

[Read full review](https://www.g2.com/survey_responses/acquia-digital-experience-platform-review-5189132)

#### What Are G2 Users Discussing About Acquia Digital Experience Platform?

- [What is Acquia Drupal Cloud used for?](https://www.g2.com/discussions/what-is-acquia-drupal-cloud-used-for) - 1 comment
- [How much does acquia cost?](https://www.g2.com/discussions/how-much-does-acquia-cost)
- [Is Drupal cloud based?](https://www.g2.com/discussions/is-drupal-cloud-based)
- [What is Acquia Cloud?](https://www.g2.com/discussions/acquia-drupal-cloud-what-is-acquia-cloud) - 3 comments
- [What is Acquia Drupal?](https://www.g2.com/discussions/what-is-acquia-drupal)

### [Reflektion](https://www.g2.com/products/reflektion/reviews)

The Reflektion Customer Engagement Platform delivers best-in-class, highly engaging, predictive, and individualized shopping experiences across all online touch points so brands and retailers can drive more revenue and delight every visitor. A scalable, modular architecture delivers experiences for Search, Recommendations, Category, and Landing Pages, Content Personalization, and Email, all made smarter with E-Commerce AI that’s continuously uncovering hidden relationships across broad and growing combinations of products, attributes, visitor interactions, and their subtle preferences. Breakthrough 1:1 Customer Engagement Technology. Finally Within Reach. No hodge-podge of on-premises and hosted tools. No custom coding. No reliance on developers and data scientists. We built the Reflektion Customer Engagement Platform in the cloud, so any marketing and merchandising manager, at every brand and retailer can deploy plug and play visitor experiences that drive behavior, realize the benefits of real self-learning AI and configure it all with clicks, not code—and see the impact of it all with visual analytics and executive reports. Reflektion easily connects to any existing E-Commerce platform, using JavaScript or API so any online retailer can enhance their current site with the latest hyper-personalization technology, quickly and efficiently.

**Average Rating:** 4.4/5.0

**Total Reviews:** 23

#### How Do G2 Users Rate Reflektion?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.2/10)
- **User Data:** 8.3/10 (Category avg: 8.7/10)
- **Targeting:** 8.2/10 (Category avg: 8.6/10)
- **Content:** 8.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Reflektion?

- **Seller:** [Reflektion](https://www.g2.com/sellers/reflektion)
- **Year Founded:** 2012
- **HQ Location:** San Mateo, CA
- **Twitter:** @ReflektionInc  
1,305 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=464668bd2b3061d11a021b5ce04887671901a185cad0b5dfed32d51c7bd02d66&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Freflektion&secure%5Burl_type%5D=linkedin_company_website)  
11 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Retail
- **Company Size:** 46% Medium, 33% Large

#### What Are Recent G2 Reviews of Reflektion?

**["Incredibly Intuitive"](https://www.g2.com/survey_responses/reflektion-review-4413121)**

**Rating:** 5.0/5.0 stars

_— Jason B._

[Read full review](https://www.g2.com/survey_responses/reflektion-review-4413121)

**["Allowed us to grow our business and improve technology on our website"](https://www.g2.com/survey_responses/reflektion-review-4134884)**

**Rating:** 4.5/5.0 stars

_— Michael K._

[Read full review](https://www.g2.com/survey_responses/reflektion-review-4134884)

#### What Are G2 Users Discussing About Reflektion?

- [What is Reflektion used for?](https://www.g2.com/discussions/what-is-reflektion-used-for)

### [Sitecore Commerce](https://www.g2.com/products/sitecore-commerce/reviews)

Sitecore Commerce is a headless commerce platform that simplifies the execution of your commerce strategy, enabling sales across all digital and physical channels, in one place. It can connect to your existing solutions (both modern and legacy), as well as provide the ability to support updated commerce experiences such as social commerce and augmented reality/virtual reality. It leverages AI-powered product discovery to identify buyer intent, personalizing product search results, merchandising, and recommendations to increase sales. Sitecore was recently named a leader in B2B and B2C commerce by IDC, and a leader in Personalization Engines by Gartner.

**Average Rating:** 3.9/5.0

**Total Reviews:** 17

#### How Do G2 Users Rate Sitecore Commerce?

- **Has the product been a good partner in doing business?:** 6.9/10 (Category avg: 9.2/10)
- **User Data:** 8.9/10 (Category avg: 8.7/10)
- **Targeting:** 7.5/10 (Category avg: 8.6/10)
- **Content:** 8.1/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Sitecore Commerce?

- **Seller:** [Sitecore](https://www.g2.com/sellers/sitecore)
- **Year Founded:** 2001
- **HQ Location:** San Francisco, CA
- **Twitter:** @Sitecore  
19,466 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d5077dec53f088c8a52cc5fcc6f00ca268ddd49418c56642f4b9adaa2a6a2897&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsitecore%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,737 employees on LinkedIn®
- **Phone:** 1 415 380 0600 

#### Who Uses This Product?

- **Company Size:** 39% Large, 35% Medium

#### What Do G2 Reviewers Say About Sitecore Commerce?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **strong integration of content and commerce** in Sitecore Commerce, enhancing customization and scalability.
- Users value the **customizability** of Sitecore Commerce, enabling tailored shopping solutions and flexibility for their needs.
- Users value the **highly customized shopping solutions** offered by Sitecore Commerce, noting its flexibility and scalability.
- Users value the **easy integrations** of Sitecore Commerce, enabling customized and flexible shopping experiences for customers.
- Users value the **flexibility** of Sitecore Commerce, enabling highly customized and scalable shopping solutions for their needs.

##### Cons

- Users find the **complex implementation** of Sitecore Commerce burdensome, citing high costs and time-consuming upgrades.
- Users find the **complex usability** of Sitecore Commerce challenging, requiring extensive information and time for implementation.
- Users note the **high costs** of implementing Sitecore Commerce, making it a significant investment for organizations.
- Users find Sitecore Commerce to be **highly complex** , demanding extensive information and involving a lengthy upgrade process.
- Users find the **steep learning curve** daunting, as it demands extensive information and time for implementation.

#### What Are Recent G2 Reviews of Sitecore Commerce?

**["Complete E-Commerce Solution in One Powerful Package"](https://www.g2.com/survey_responses/sitecore-commerce-review-12385352)**

**Rating:** 4.0/5.0 stars

_— Bharath S._

[Read full review](https://www.g2.com/survey_responses/sitecore-commerce-review-12385352)

**["Strong Content-Commerce Integration with Flexible, Scalable Customization"](https://www.g2.com/survey_responses/sitecore-commerce-review-12404258)**

**Rating:** 5.0/5.0 stars

_— Sanket K._

[Read full review](https://www.g2.com/survey_responses/sitecore-commerce-review-12404258)

#### What Are G2 Users Discussing About Sitecore Commerce?

- [Is Sitecore Commerce headless?](https://www.g2.com/discussions/is-sitecore-commerce-headless)
- [What is included in Sitecore XP?](https://www.g2.com/discussions/what-is-included-in-sitecore-xp)
- [What are the three major products of Sitecore?](https://www.g2.com/discussions/sitecore-experience-commerce-what-are-the-three-major-products-of-sitecore)
- [What is Sitecore experience commerce?](https://www.g2.com/discussions/what-is-sitecore-experience-commerce)

### [Maropost Marketing Cloud](https://www.g2.com/products/maropost-marketing-cloud/reviews)

When your email software can’t keep up with your marketing goals, it’s time to meet Marketing Cloud. Multichannel marketing software built for fast-growing businesses, Marketing Cloud gives you greater control over your email, SMS, and social media ad campaigns. With Maropost, effortlessly build and segment audiences, customize journeys, personalize communications, and deliver them automatically.

**Average Rating:** 4.4/5.0

**Total Reviews:** 140

#### How Do G2 Users Rate Maropost Marketing Cloud?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.2/10)
- **User Data:** 8.1/10 (Category avg: 8.7/10)
- **Targeting:** 7.7/10 (Category avg: 8.6/10)
- **Content:** 8.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Maropost Marketing Cloud?

- **Seller:** [Maropost, Inc](https://www.g2.com/sellers/maropost-inc)
- **Company Website:** www.maropost.com
- **Year Founded:** 2011
- **HQ Location:** Toronto, Canada
- **Twitter:** @Maropost  
21,835 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=56952028fb6b1a7281bed94712903eacd89ca5ba47f9508dad396038c8e7ce62&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F386756%2F&secure%5Burl_type%5D=linkedin_company_website)  
375 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Owner
- **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness
- **Company Size:** 68% Small, 27% Medium

#### What Do G2 Reviewers Say About Maropost Marketing Cloud?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **ease of use** of Maropost Marketing Cloud, simplifying campaign management and automation.
- Users value the **advanced segmentation and personalization** features of Maropost, enhancing targeted marketing campaigns effectively.
- Users value the **advanced segmentation and personalization** capabilities of Maropost Marketing Cloud for targeted campaigns.
- Users appreciate the **ease of A/B testing** in Maropost, enabling effective campaign targeting and scheduling.
- Users value the **powerful automation** features of Maropost Marketing Cloud, enhancing their campaign efficiency and effectiveness.

##### Cons

- Users express a desire for **copying capabilities** between accounts, highlighting a limitation in Maropost Marketing Cloud.
- Users find the **difficult learning** process for advanced features challenging and time-consuming with Maropost Marketing Cloud.
- Users face **integration issues** with limited third-party support, making it challenging to enhance their marketing efforts.
- Users face challenges due to the **limited third-party integrations** , impacting the overall functionality of Maropost Marketing Cloud.
- Users face a **steeper learning curve** for advanced features in Maropost Marketing Cloud, making it challenging to fully utilize.

#### What Are Recent G2 Reviews of Maropost Marketing Cloud?

**["Maropost is a top email marketing platform for my clients we serve."](https://www.g2.com/survey_responses/maropost-marketing-cloud-review-9928401)**

**Rating:** 5.0/5.0 stars

_— justin f._

[Read full review](https://www.g2.com/survey_responses/maropost-marketing-cloud-review-9928401)

**["Maropost Marketing Cloud – Quick Review"](https://www.g2.com/survey_responses/maropost-marketing-cloud-review-11020302)**

**Rating:** 4.5/5.0 stars

_— shubh b._

[Read full review](https://www.g2.com/survey_responses/maropost-marketing-cloud-review-11020302)

#### What Are G2 Users Discussing About Maropost Marketing Cloud?

- [What is Maropost Marketing Cloud used for?](https://www.g2.com/discussions/what-is-maropost-marketing-cloud-used-for) - 1 comment

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[Browse E-Commerce Personalization Themes](/categories/e-commerce-personalization/themes)

Benefits of E-Commerce Personalization Software with A/B Testing capabilities include: The ability to test various configurations and recommendations to determine which are most successful with customers.

Below are the top-rated E-Commerce Personalization Software with A/B Testing capabilities, as verified by G2’s Research team. Real users have identified A/B Testing as an important function of E-Commerce Personalization Software. Compare different products that offer this feature so you can decide which is best for your business needs.

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