Star Rating
Languages Supported
Pricing Options

E-Commerce Analytics reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

Best E-Commerce Analytics Software

E-commerce analytics software tracks the performance of online retailers. This type of software helps companies identify its most- and least-performant products, monitor buyer and consumer behavior, and determine which issues impact the business. E-commerce analytics tools are commonly used by e-commerce professionals to improve both sales and the customer experience, but can also be used by inventory managers for fulfillment and by accountants to track costs and profitability.

While most e-commerce platforms provide reporting and analytics features, e-commerce analytics software is usually delivered as a standalone solution. Some analytics software providers include features for e-commerce in their offerings. Since generic analytics software isn't always a good alternative to e-commerce analytics, these types of products are not included in this category.

To qualify for inclusion in the E-Commerce Analytics category, a product must:

Provide KPIs and analytics that are specific to e-commerce
Integrate with e-commerce software out of the box or through APIs
Deliver dashboards that display e-commerce KPIs and analytics
Analyze e-commerce sales on multiple channels
Utilize web analytics to monitor user behavior
Track the performance of campaigns and promotions

Top 10 E-Commerce Analytics Software

  • OWOX
  • Heap
  • Mixpanel
  • Woopra
  • Metrilo
  • Bluecore
  • Kissmetrics
  • DataWeave
  • CAKE
  • ChannelApe

Compare E-Commerce Analytics Software

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
Sort By:
Results: 80
View Grid®
Adv. Filters
(183)4.9 out of 5
Entry Level Price:Free

OWOX BI is all-in-one marketing analytics service that merges data from disparate systems, evaluates the performance of advertising campaigns and quickly builds the reports you need. Data collection With the help of OWOX BI you'll be able to create data streams from your advertising services to Google Analytics once and never manually upload data again. OWOX BI will automatically upload costs, impressions, and clicks for all campaigns to Google Analytics and you’ll get reports on all campaigns

(460)4.4 out of 5
Optimized for quick response

Heap helps teams make smarter decisions. Heap automatically captures every user action on your website or mobile app, so you can analyze the usage patterns that drive conversion and retention. Our unique approach means that anyone can understand user behavior without having to rely on engineers to instrument events. Also, since Heap automatically collects events starting at the moment of installation, this data is available retroactively -- no need to wait for events to trickle in when you hav

(380)4.3 out of 5
Optimized for quick response

Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience. Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in N

(165)4.4 out of 5
Entry Level Price:$0 per month

Woopra is a Customer Journey Analytics solution that is redefining how companies understand, analyze, engage and retain their customers. The platform is designed to fuel optimization and growth throughout the entire customer lifecycle. Leveraging individual-level data to aggregate analytics reports for full lifecycle insights that bridge departmental gaps. Woopra’s proprietary tracking technology tracks usage across your website, product and mobile applications. In addition, the platform offer

(21)4.8 out of 5

Metrilo helps ecommerce brands grow by making marketing and customer data actionable, and focusing on retention and higher CLTV. The tools include real-time reporting, customer database, segmentation, email marketing and automation. Integration for major ecommerce platforms is seamless. Free 14-day trial available.

(28)4.4 out of 5

Bluecore is a marketing technology company that’s reimagining how the world’s fastest growing retail brands transform casual shoppers into lifetime customers and is ensuring retailers dominate the permanent shift to digital through multi-channel personalization. Through its patented retail data model and the recent release of Bluecore Communicate™ and Bluecore Site™, brands are now able to personalize 100% of communications delivered to consumers through their email and ecommerce shopping exper

(158)4.0 out of 5
Entry Level Price:From $500 Per Month

Get, keep and grow more customers with Customer Engagement Automation by Kissmetrics. Behavioral analytics, segmentation and email campaign automation all in one place. Deeply understand and uniquely engage each customer from prospect to advocate. Built to help marketers and product teams increase conversions, engagement and retention.

(15)4.2 out of 5

DataWeave provides competitive intelligence and digital shelf analytics to eCommerce businesses and consumer brands by aggregating and analyzing Web data at massive scale. The company’s AI-powered technology platform enables eCommerce businesses to make smarter pricing and merchandising decisions to drive profitable growth, and consumer brands to protect their e-commerce presence, improve availability, and enhance product discoverability.

(59)4.5 out of 5

CAKE provides performance marketing software with solutions for affiliate marketing, lead generation and multichannel marketing that enables advertisers, networks and publishers to manage, measure and optimize marketing performance in real-time. Affiliate Marketing: Manage and measure partner marketing programs, optimize performance for the highest profitability and attract valuable partners. Lead Generation: Maximize lead generation efforts through a holistic view into the management and o

(11)4.8 out of 5
Entry Level Price:$1000 month

Streamline with our pre-built commerce integrations.​ Connect systems, sync data, automate processes, grow your business. * Inventory Management * List products on multiple channels from a single catalog. * Order Management * Sync orders from all channels into ChannelApe. * ERP Integration * Customized connections to keep your single source of truth in sync. * Rate Shopping * Make sure you always ship via the best shipping method. * WMS Integration * Send orders to warehouse for shipment

(15)4.4 out of 5

Powerful eCommerce Analytics for Growth MonkeyData is the best analytics solution for your online store. It gives you the perfect insights on how all areas of your business are performing - in one place. This must-have app will change your attitude towards data analytics forever. We’ve made this tool both sophisticated in terms of analysis and easy to use, just the way you need it! Gain Deeper Insights Go one deeper with MonkeyData and truly understand your business. Use all the information w

(26)4.7 out of 5

We help manufacturers and brands monitor key e-commerce data on Amazon, Walmart, and other retailers every day on a per SKU level. Capabilities include: * Monitor and respond to reviews and customer questions on Amazon and other major retail sites * Team-oriented workflow and automatic sentiment and topic tagging * Integrations with Bazaarvoice, Amazon Vendor Central, Salesforce, Zendesk, and Slack * Enforce MAP, be notified of buy box changes (merchant, availability), 3P prices, and sales rank

(7)4.3 out of 5

Google Analytics Enhanced Ecommerce for WHMCS implement Universal Analytics Enhanced Ecommerce features using Google Tag Manager on WHMCS. With this module you now can track all orders in Google Analytics and Goals Conversion. Optimize your Adwords Campaings with informations about sales orders, revenue and CPA.

(6)3.8 out of 5

Glew delivers multichannel business intelligence and analytics for ecommerce merchants, digital agencies, retailers and B2B sellers. With 90+ integrations, Glew lets you see all your data in one place - and get meaningful insights to grow your business through beautiful visualizations, scheduled and automated reports, alerts and more.

(7)4.9 out of 5

AIHello manages inventory across ecommerce sites and uses machine learning algorithms and deep learning to accurately optimize product.

(4)3.9 out of 5

Springbot is an eCommerce marketing automation platform.

(26)4.6 out of 5

If you’re looking for a personalisation solution to increase sales, boost customer engagement and provide better insights into your customers than other solutions then look no further. Imagine a tool that already knew your customer's preferences before they landed on your site, and was able to recommend the right products to the right customer at the right time. Segmentify creates a personalised shopping experience across every customer touchpoint in real-time, giving you the best advantage ov

(3)3.8 out of 5

Shop-Script is a PHP shopping cart platform that provides robust sales analytics tools right out of the box.

(4)5.0 out of 5

ClearCut is a retail analytics and eCommerce services provider on a mission to support CPG companies make critical decisions with confidence and drive sustainable business growth. With over $50B of eCommerce sales data analyzed, ClearCut's intelligence delivers actionable insights into today's complex retail marketplace to power successful product innovation, optimize cross-channel performance, and outmaneuver an expanding set of competitors. Beyond its technology, ClearCut's advisors and team o

(2)3.3 out of 5

Custora is a retail marketing platform that makes it easy to learn about your customers and automatically leverage those insights across marketing touchpoints. Simply put, our software powers sustainable growth by driving revenue from repeat customers. Custora is the only software that identifies, prioritizes, and automates repeatable programs to increase ROI - all with a focus on enabling marketers to more effectively collaborate with their merchandising, finance, CRM, and creative teams.

(3)4.5 out of 5

edrone, an Autonomous eCommerce Cloud, is the first eCRM designed for eCommerce. We provide advanced Marketing Automation solutions, based on our algorithms, that are easy to install (Plug'n'Play). Our goal is to help to understand customers behavior (Customer Intelligence) and engage them (Marketing Automation) with all-in-one e-commerce marketing cloud. The system consists of two sections: Learn & Engage. Learn: advanced stats, RFM segmentation and detailed view per client (even with the

(2)4.8 out of 5

Team up with India's #1 ecommerce platform and help your business boom

(2)4.0 out of 5

Import.io Insights: Analyze and Share Data.

(2)4.8 out of 5
Entry Level Price:$599 0 NA Month

OnlineSales.ai is an AI-driven cross-channel marketing platform for eCommerce businesses. The platform provides detailed analytics for dollar-level insights, and intelligent suggestions for optimized performance.

(2)4.0 out of 5

Profitero is the eCommerce analytics platform of choice that helps the world’s leading brands grow sales faster and become more profitable anywhere they sell online. With Profitero, brands can measure their digital shelf performance and gain actionable insights across 8,000+ retailer sites in 50+ countries. Many of the world’s leading brand manufacturers depend on Profitero’s granular and highly-accurate data to improve their eCommerce performance, including Beiersdorf, Edgewell, General Mills,

(2)4.8 out of 5

Putler analyzes billions of dollars for people who want freedom, clarity and results.

TrackStreet™ monitors what’s happening with your brand across the Internet and delivers actionable sales intelligence to protect + grow your brand.. **What TrackStreet Does** TrackStreet is a true brand partner. We leverage deep industry expertise and artificial intelligence to help automate MAP (Minimum Advertised Price) Policy Enforcement to give you a significant competitive edge. Our platform saves you time and money and helps protect your established resale channel from unauthorized or un

(1)5.0 out of 5

Algopix provides ecommerce merchants with actionable purchasing insights. By analyzing products automatically, Algopix reduces the time merchants spend on tedious manual processes to determine what to buy, where to sell and at what price. No more wishing, no more hoping - just smart, data-driven analysis to help merchants make the best business decisions possible.

(1)5.0 out of 5

e-comDrive is a fully integrated back-office system that is designed and developed for the web retailer that offers the visibility and functionality required to manage and grow an e-commerce business within one system.

(1)4.5 out of 5

Rakuten Intelligence lets you zoom into your online retail strategy. Get a closer look at the online shopper, faster.

Select Grid® View
Select Company Size
G2 Grid® for E-Commerce Analytics
Filter Grid®
Filter Grid®
Select Grid® View
Select Company Size
Check out the G2 Grid® for the top E-Commerce Analytics Software products. G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks. Together, these scores are mapped on our proprietary G2 Grid®, which you can use to compare products, streamline the buying process, and quickly identify the best products based on the experiences of your peers.
Leaders
High Performers
Contenders
Niche
Kissmetrics
Mixpanel
Woopra
Heap
CAKE
OWOX
Bluecore
ChannelApe
MonkeyData
Metrilo
Reviewbox
DataWeave
Market Presence
Satisfaction

Learn More About E-Commerce Analytics Software

What is E-Commerce Analytics Software?

Most businesses thrive on data. E-commerce businesses especially can benefit from tools capable of analyzing real-time data, as these solutions help e-commerce stores identify exactly which products sell best, who their customers are, and which aspects of their website attract the most attention and have the best conversion rates. By combining aspects of big data analytics and a web analytics tool, business owners can get a complete view of their e-commerce business and how it is performing at a variety of levels.

By integrating with an e-commerce platform, e-commerce analytics software can gather data from marketing campaigns, email campaigns, live chat, and other data sources related to the e-commerce store itself. With these reports, business owners can obtain actionable insights to help them improve their business and invest in the strategies that are working.

Key Benefits of E-Commerce Analytics Software

  • Real-time data from a variety of sources related to an e-commerce business
  • Insight into customer behavior and demographics
  • Website data based on how users interact with the e-commerce store itself
  • Data to help refine personalization algorithms to better cater to individual customers

Why Use E-Commerce Analytics Software?

Digital businesses have so much ready access to data that it’s almost silly not to take advantage of it. Since online businesses like e-commerce stores run completely on a variety of software solutions, an analytics solution can easily integrate with and leverage all this data.

Customer analytics — Businesses can’t exist without customers, and insights into the customer journey, average conversion rate, and purchasing habits are crucial for an e-commerce website. E-commerce analytics software can use customer and purchase data to compile a complete picture of who a business’ customers are and what they are purchasing. Businesses might even be able to gain insight into what time of day customers are most active and when is the best time to introduce new products and offers.

Business intelligence — Insight into sales and various campaigns are a must for any global e-commerce business. Knowing how the business is performing as a whole and what needs improvement can be invaluable, especially when decisions can affect the entirety of the business. Business intelligence can help e-commerce stores refine their inventory and other business strategies to optimize revenue.

Marketing analytics — Using digital analytics tools can help determine which marketing efforts are successful (and which aren't) by tracking where customers are coming from and which offers they may have interacted with. These tools may integrate with social media or email marketing tools to track the success of these efforts. E-commerce analytics can also help with A/B testing the e-commerce website by tracking users’ interactions with the site and noting which iteration has the best conversion rate.

Who Uses E-Commerce Analytics Software?

E-commerce business owners — Any business owner can benefit from any and all insights into their business. E-commerce business owners, particularly, can use e-commerce analytics to measure the success of specific inventory, which strategies convert the most customers, and who their customers are. Armed with this information, business owners can focus their efforts on their true audience and eliminate or reduce aspects of their business that aren’t performing well. They can also use these insights to attract new customers or cater to customers who need more than they can currently provide.

Website developers — Website developers can use e-commerce analytics software to create or refine an online store that maximizes usability and customer conversion. By collecting a variety of digital data, e-commerce analytics can track users of the site and how they interact with it. This can help developers create clear pathways and streamlined experiences so customers never feel lost or confused. Any hiccup in the process can cause customers to abandon their cart and leave the site, essentially losing a sale. The easier it is to make a purchase, the more likely users will be to do so.

Marketers — Digital analytics are also extremely useful for marketers trying to create a brand presence. By tracking how customers arrive at the e-commerce store, marketers can determine which channels are most successful at generating traffic. They can also see customer demographics and which products are most popular in order to create targeted marketing materials.

E-Commerce Analytics Software Features

Reports — Reports are the main function of any analytics software, since the analysis of data needs to be presented in a digestible fashion to use it effectively. These reports can often be customized to a specific user’s needs based on the data gathered. Multiple reports can provide a wide variety of insight into the business’ performance.

Integrations — E-commerce analytics tools often collect data from e-commerce platforms and other software used by e-commerce businesses. By integrating with these tools, e-commerce analytics software can easily have access to the data needed for reports and even analyze data in real time. Integrations can also help analytics tools create recurring reports with little to no input from the user.

Dashboards — Dashboards provide a means to see a wide variety of information presented in one place. This can make it easy to quickly see if the business is performing well or if there is a problem with minimal digging. Saved reports and real-time data can be checked at a glance so problems can be addressed immediately.

Web analytics — Web analytics show the performance of the e-commerce website itself, tracking traffic, visitor behavior, and SERP ranking. If the website isn’t performing well, customers will not be able to find the store or effectively make a purchase. A successful e-commerce store must first be a successful website, and these features help achieve that.

Campaign tracking — A good way to get the word out about an e-commerce brand is to create social media, email, or other digital marketing campaigns. By integrating those efforts with e-commerce analytics tools, users can see which campaigns are most successful and what kind of customers are responding to which efforts. This can help refine future campaigns and target efforts to specific demographics.

Product analytics — The ability to see the success of individual products can be invaluable for an e-commerce store that offers a wide range of items. Individual product metrics can not only show how well a specific item is selling but also who is buying that product and other useful information to determine if it is worth carrying.