# Best E-Commerce Analytics Software for Small Business - Page 2 ## How Many E-Commerce Analytics Software Products Does G2 Track? **Total Products under this Category:** 306 ### Category Stats (Aug 2026) - **Average Rating:** 4.59/5 (↑0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** FiveX (+52.37%) - Among all products in this category, FiveX recorded the largest rating increase compared to last month _Last updated: August 02, 2026_ ## How Does G2 Rank E-Commerce Analytics Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 13,500+ Authentic Reviews - 306+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for E-Commerce Analytics Software ![G2 Grid® for E-Commerce Analytics Software plotting products by satisfaction and market presence](https://www.g2.com/categories/e-commerce-analytics/grids.png?focus%5B%5D=138863&focus%5B%5D=20243&focus%5B%5D=35377&focus%5B%5D=49458&focus%5B%5D=1636&focus%5B%5D=168237&focus%5B%5D=13836&focus%5B%5D=1481673) Highlighted products: Decodo (formerly Smartproxy), Lucky Orange, Luigi's Box, edrone, Mixpanel, Triple Whale, Fullstory, and Rapid Search. Underlying data: [Grid® JSON](https://www.g2.com/categories/e-commerce-analytics/grids.json?focus%5B%5D=decodo-formerly-smartproxy&focus%5B%5D=lucky-orange&focus%5B%5D=luigi-s-box&focus%5B%5D=edrone&focus%5B%5D=mixpanel&focus%5B%5D=triple-whale&focus%5B%5D=fullstory&focus%5B%5D=rapid-search&segment=small-business) **Sponsored** ### Apollo.io Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first fully agentic GTM platform, transforming how revenue teams execute. Going beyond automation, Apollo’s intelligent agents actively drive results across the entire sales funnel – from prospecting to deal management – all in one place. Trusted by millions of users and hundreds of thousands of companies – including Anthropic, Autodesk, and Docusign – Apollo is making world-class go-to-market simple, intelligent, and accessible for all. Apollo serves sales development representatives, account executives, sales leaders, revenue operations, and marketing teams at B2B organizations of various sizes. Teams use Apollo to build and maintain target account lists, orchestrate outbound and inbound motions, manage opportunities, and understand which activities lead to qualified pipeline and closed revenue. Key capabilities include: Data and targeting: Access to a large B2B database with company and contact details, including firmographic, technographic, and buyer signal data, so users can define ideal customer profiles and create precise segments for outreach. Prospecting and enrichment: Tools to search, filter, and save prospect lists, plus enrichment workflows that keep contact and account records up to date in Apollo and connected systems such as CRM. Sales engagement: Multi-step, multi-channel sequences for email, calls, and tasks that standardize how reps follow up with prospects, with controls for timing, throttling, and deliverability. Agentic and AI-assisted workflows: Intelligent agents and AI features that help with account research, lead scoring, message generation, and next-step recommendations so reps can prioritize and personalize at scale. Deal and activity management: Basic CRM-style functionality for tracking opportunities, stages, activities, and notes, giving teams a single view of pipeline health and sales performance. By combining data, engagement, and deal execution in one platform, Apollo is designed to reduce the number of disconnected tools in a typical GTM stack and provide a consistent workflow for building pipeline and managing deals. This helps organizations improve data quality, increase seller productivity, and run more structured, measurable go-to-market programs. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1649&secure%5Bchosen_at%5D=2026-08-03T13%3A53%3A14Z&secure%5Bdisplayable_resource_id%5D=628&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=19743&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=19743&secure%5Bresource_id%5D=1649&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fe-commerce-analytics%2Fsmall-business%3Fpage%3D2%26segment%3Dsmall-business&secure%5Btoken%5D=dfc42b3b998df353625618e8ab39a95ebe56e82b617111f36bbe0c81073f7d14&secure%5Burl%5D=https%3A%2F%2Fwww.apollo.io%2Fdemo%3Futm_source%3Dg2%26utm_medium%3Dcpc%26utm_campaign%3DG2Clicks%26utm_content%3Dtopic%26utm_term%3Doutboundcalltracking&secure%5Burl_type%5D=custom_url) ### [MikMak](https://www.g2.com/products/mikmak/reviews) MikMak, a SPINS company, provides real-time commerce intelligence and orchestration software to help brands grow in real-time. Operating in 100+ countries with 8,000+ media and retailer partners worldwide, the MikMak Platform empowers multichannel brands to quickly understand what is working, take immediate action, and plan and optimize for the future. Enable Commerce Everywhere with MikMak Commerce: Build seamless paths to checkout from any retailer across your entire media mix, leveraging AI for inventory accuracy Measure the Omnichannel Outcome with MikMak Insights: Proprietary AI synthesizes complex data into actionable recommendations, revealing retailer sales impact, consumer behavior, and more Plan and Optimize Future Outcomes with MikMak Aura: Connect full-funnel media spend to incremental retailer sales performance, providing real-time AI-powered intelligence to drive smarter, more profitable growth **Average Rating:** 4.5/5.0 **Total Reviews:** 66 #### How Do G2 Users Rate MikMak? - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.2/10) - **Reports:** 8.1/10 (Category avg: 8.8/10) - **Campaign Tracking:** 8.1/10 (Category avg: 8.3/10) - **Web Analytics:** 8.3/10 (Category avg: 8.7/10) #### Who Is the Company Behind MikMak? - **Seller:** [MikMak](https://www.g2.com/sellers/mikmak) - **Company Website:** www.mikmak.com - **Year Founded:** 2014 - **HQ Location:** New York, NY - **Twitter:** @mikmaktv 946 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e3dc8906ebc456ea53c639bb282ff4d5c93f0834b8bdfe067458023135a96ec3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmikmak-tv%2F&secure%5Burl_type%5D=linkedin_company_website) 146 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Consumer Goods, Marketing and Advertising - **Company Size:** 39% Medium, 31% Large #### What Do G2 Reviewers Say About MikMak? _AI-generated summary from verified user reviews_ ##### Pros - Users commend MikMak for its **user-friendly interface and invaluable support** , enhancing campaign insights and communication. - Users praise the **responsive customer support** of MikMak, highlighting Asma's proactive and helpful nature. - Users value the **reliability of partnerships** with MikMak, praising excellent support and prompt communication from their team. - Users value the **quick response time** from MikMak's support team, enhancing their overall experience with the platform. - Users commend the **excellent communication** of MikMak, highlighting prompt and thorough support from their representative, Asma. ##### Cons - Users find the **difficult learning curve** for understanding metrics and navigating features to be challenging with MikMak. - Users find the **difficult navigation** challenging due to the numerous features and complex user interface. - Users are frustrated by **missing features** like limited retailer visibility and costly filter functionality options. - Users find **navigation issues** challenging due to the platform's complexity and suggest improvements for easier report access. - Users find the **poor navigation** challenging, especially when trying to pull specific daily reports effectively. #### What Are Recent G2 Reviews of MikMak? **["Elevating your shoppable media"](https://www.g2.com/survey_responses/mikmak-review-11779051)** **Rating:** 5.0/5.0 stars _— Kristen K._ [Read full review](https://www.g2.com/survey_responses/mikmak-review-11779051) **["Solved a problem for us"](https://www.g2.com/survey_responses/mikmak-review-10963211)** **Rating:** 5.0/5.0 stars _— B D._ [Read full review](https://www.g2.com/survey_responses/mikmak-review-10963211) #### What Are G2 Users Discussing About MikMak? - [What is MikMak used for?](https://www.g2.com/discussions/what-is-mikmak-used-for) ### [OWOX](https://www.g2.com/products/owox/reviews) OWOX Data Marts is a Free Forever Self-Service Analytics Platform that brings live, trusted data to spreadsheets and dashboards of decision-makers. Ask in plain English or click to build – your trusted reports update in real time with no analyst in the loop. With OWOX Data Marts, companies grow revenue as fast as they collect new data by enabling self-service reporting for everyone. Trusted by 165,000+ users in data teams, but also in marketing, finance, and product teams: from fast-scaling startups to global enterprises, OWOX products powers decisions across every department with data people actually trust. ‍ Self-hosted and Cloud Deployment are available to suit any data stack. Imagine a world where exploring data is as easy as driving a car, without the limitations of public transport (traditional BI dashboards) or the cost of a private driver (data analysts). That's exactly what we assure you! **Average Rating:** 4.9/5.0 **Total Reviews:** 290 #### How Do G2 Users Rate OWOX? - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.2/10) - **Reports:** 9.7/10 (Category avg: 8.8/10) - **Campaign Tracking:** 9.7/10 (Category avg: 8.3/10) - **Web Analytics:** 9.8/10 (Category avg: 8.7/10) #### Who Is the Company Behind OWOX? - **Seller:** [OWOX](https://www.g2.com/sellers/owox) - **Year Founded:** 2002 - **HQ Location:** WALNUT, California - **Twitter:** @owox 435 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ee72c8f3a2f9195ba2e32b60c5801ad9e8bb90135f3c82058e174290a51247ed&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1721152%2F&secure%5Burl_type%5D=linkedin_company_website) 68 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Chief Marketing Officer, CEO - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 48% Small, 43% Medium #### What Do G2 Reviewers Say About OWOX? _AI-generated summary from verified user reviews_ ##### Pros - Users praise the **ease of use** of OWOX, highlighting its quick setup and intuitive interface. - Users value the **excellent support team** at OWOX, appreciating their flexibility and commitment to solving problems. - Users value OWOX for its **data ownership and flexibility** , enabling efficient management and utilization of business data. - Users value the **excellent customer support** from OWOX, noting their responsiveness and helpful assistance throughout the process. - Users value the **easy-to-use analytics** of OWOX, enabling effective tracking and improved advertising insights. ##### Cons - Users report **data management issues** with OWOX, including bugs and unreliable scheduling that affect data accuracy. - Users face **error handling issues** , requiring dedicated troubleshooting to unearth fundamental data errors and ensure reliability. - The **expensive pricing** structure for hourly schedules limits accessibility, despite overall satisfaction with the product's functionality. - Users find the **integration issues** with custom external services a barrier to achieving optimal functionality. - Users desire **more detailed instructions** and features like reliability in scheduling and data updates in OWOX. #### What Are Recent G2 Reviews of OWOX? **["Simple and helpful"](https://www.g2.com/survey_responses/owox-review-9843178)** **Rating:** 5.0/5.0 stars _— Verified User in Computer Software_ [Read full review](https://www.g2.com/survey_responses/owox-review-9843178) **["Nice team and Tracking & Attribution Solution"](https://www.g2.com/survey_responses/owox-review-9851467)** **Rating:** 4.5/5.0 stars _— Serhii K._ [Read full review](https://www.g2.com/survey_responses/owox-review-9851467) #### What Are G2 Users Discussing About OWOX? - [What is OWOX BI used for?](https://www.g2.com/discussions/what-is-owox-bi-used-for) - 1 comment ### [Lebesgue](https://www.g2.com/products/lebesgue/reviews) Lebesgue exists to make sophisticated analytics easy and effective for every Shopify/WooCommerce brand. Our platform unifies all your data (store, ad accounts & marketing tools and even your competitor's activities) into one easy-to-use dashboard. Lebesgue connects with 30+ e-commerce tools including Amazon, Google Ads, Meta Ads, TikTok Ads, Pinterest, Klaviyo, Google Analytics, Microsoft Ads, Shopify and WooCommerce. Our goal is to move you from complex data to confident decisions. Lebesgue's proprietary AI, trained on real e-Commerce data gives you simple, written suggestions on what to do to grow more efficiently and boost your profit. You'll get clear guidance on how to improve your return on ad spend (ROI), cut wasted budget, and increase overall profit. With our own first-party pixel, Le Pixel, you can finally get accurate attribution data you can trust, even with all the recent privacy changes. Dive deep into your most important growth levers. Our tools make it easy to understand true customer LTV (Lifetime Value) so you can improve retention, and our competitor intelligence gives you a strategic edge by showing you what other brands are doing. Automated ad audits and our AI assistant, Henri, provide steps to improve your marketing efficiency. Delta business breakdowns helps you compare any two time periods to understand what changed in your business and why. This helps you spot trends and find the drivers behind your performance. This is powerful AI marketing analytics, made simple and accessible. What truly sets us apart is that we combine this technology with real, hands-on expert support. We're a team of e-commerce veterans who are passionate about helping you succeed. Lebesgue is a great fit for: - Data-driven Shopify and WooCommerce store owners who want to increase profitability. - E-commerce marketing managers looking for a unified view of their multi-channel performance. - Digital advertising specialists aiming to optimize ad spend and improve ROI. - Marketing agencies that need an efficient, powerful tool to deliver better results for their e-commerce clients. **Average Rating:** 4.7/5.0 **Total Reviews:** 13 #### How Do G2 Users Rate Lebesgue? - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.2/10) - **Reports:** 10.0/10 (Category avg: 8.8/10) - **Campaign Tracking:** 9.8/10 (Category avg: 8.3/10) - **Web Analytics:** 8.1/10 (Category avg: 8.7/10) #### Who Is the Company Behind Lebesgue? - **Seller:** [Lebesgue](https://www.g2.com/sellers/lebesgue) - **Year Founded:** 2021 - **HQ Location:** San Francisco, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c363b181581ecf48c5288d64347dc165db4250c800e36e056270f5448153ebc7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Flebesgue&secure%5Burl_type%5D=linkedin_company_website) 24 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Small #### What Do G2 Reviewers Say About Lebesgue? _AI-generated summary from verified user reviews_ ##### Pros - Users commend Lebesgue for its **insightful ad management** , helping them identify gaps and optimize their campaigns effectively. - Users love the **easy setup and comprehensive reporting** that enhances their digital marketing strategies effectively. - Users love the **clear reporting dashboard** of Lebesgue, which enhances their digital marketing strategy and insights. - Users value the **attribution accuracy** of Lebesgue, improving their competitive edge in digital marketing strategies. - Users value the **efficiency** of Lebesgue in providing actionable insights that streamline competitor analysis and campaign management. ##### Cons - Users feel Lebesgue is **expensive** for smaller businesses, making it difficult to utilize its potential effectively. - Users find the **expensive pricing** of Lebesgue prohibitive for smaller businesses, limiting access to its potential benefits. - Users note the **lack of built-in templates** in Lebesgue, which limits its functionality and user experience. - Users note the **limited features** of Lebesgue, particularly the absence of built-in templates for customization. - Users note the **limited templates** available in Lebesgue, which hinder customization options for their needs. #### What Are Recent G2 Reviews of Lebesgue? **["I love how easy it is to dissect their Facebook ad tactics."](https://www.g2.com/survey_responses/lebesgue-review-11466932)** **Rating:** 5.0/5.0 stars _— V. V._ [Read full review](https://www.g2.com/survey_responses/lebesgue-review-11466932) **["If not the best is the second best one"](https://www.g2.com/survey_responses/lebesgue-review-11338425)** **Rating:** 5.0/5.0 stars _— Leandro C._ [Read full review](https://www.g2.com/survey_responses/lebesgue-review-11338425) ### [Mouseflow](https://www.g2.com/de/products/mouseflow/reviews) Mouseflow: Erschwingliche Verhaltensanalysen für UX-Reibung & CRO Mouseflow ist die intuitive und erschwingliche Plattform für Verhaltensanalysen, die den Ballast entfernt, um die Wahrheit hinter dem Nutzerverhalten zu enthüllen. Wir befähigen Unternehmen mit datengesteuerten Verhaltensanalysen und helfen Marken wie E-Commerce, SaaS und Unternehmensmarken zu verstehen, warum Besucher Schwierigkeiten haben, indem wir komplexe Daten in umsetzbare Erkenntnisse verwandeln, die Umsatz und Wachstum fördern. Da wesentliche Tools wie Heatmaps und Reibungserkennung standardmäßig verfügbar sind, benötigen Sie keinen Ingenieurabschluss, um schnell einen Mehrwert zu erzielen. Wie Mouseflow Ihnen hilft, schneller zu optimieren: Wir sind hier, um Ihre Website – und Ihre Gewinnspanne – zu stärken. • Automatische UX-Reibungserkennung Erkennen und beheben Sie automatisch Konversionskiller mit +7 Reibungsereignissen und unserem Reibungsscore – konzentrieren Sie sich auf Änderungen, die wirklich wichtig sind. • Erschwingliche Benutzerpfad-Analyse Analysieren Sie mühelos, wie sich Benutzer von, zu und zwischen Seiten bewegen. Hören Sie auf, sich mit der Verfolgung von Benutzerpfaden abzumühen; wir helfen Ihnen, ihnen eine Abkürzung zum Checkout zu geben. • Sitzungswiedergaben, die zuhören Sehen Sie sich an, wie sich Benutzerreisen mit Sitzungswiedergaben entfalten, um die Wahrheit hinter Klicks zu sehen und Daten in leistungsstarke Lösungen zu verwandeln. • Heatmaps für den Maßstab Erhalten Sie 7 Arten von Heatmaps, die automatisch für jede Seite generiert werden. Diese Sichtbarkeit wird direkt aus der Box bereitgestellt. • Konversions-Trichter, Formulare & Analysen Bestimmen Sie die genauen Abbruchpunkte mit Trichtern und Formularanalysen, um Konversionen zu erhöhen. • Echtzeit-Feedback-Kampagnen Verstehen Sie die Absicht der Besucher, indem Sie zur richtigen Zeit die richtigen Fragen stellen. • Erweiterte Filterung, Segmentierung und Anpassung Erweiterte Filterung und Segmentierung sind in jedem Plan verfügbar und unterstützen Ihre Experimentier-Roadmaps mit der Präzision, die Sie benötigen. Mouseflow wird von über 210.000 Teams vertraut, um Millionen von Besuchersitzungen zu analysieren und den schnellsten Weg zum Wachstum freizuschalten. Wir glauben daran, Analysen zugänglich und unterhaltsam zu machen, vollgepackt mit „Aha“-Momenten. Sind Sie bereit, die Wahrheit hinter Ihrer Benutzererfahrung zu enthüllen? **Average Rating:** 4.6/5.0 **Total Reviews:** 688 #### How Do G2 Users Rate Mouseflow? - **War the product ein guter Geschäftspartner?:** 8.9/10 (Category avg: 9.2/10) - **Berichte:** 8.3/10 (Category avg: 8.8/10) - **Kampagnen-Tracking:** 7.8/10 (Category avg: 8.3/10) - **Webanalyse:** 8.3/10 (Category avg: 8.7/10) #### Who Is the Company Behind Mouseflow? - **Verkäufer:** [Mouseflow](https://www.g2.com/de/sellers/mouseflow) - **Unternehmenswebsite:** mouseflow.com - **Gründungsjahr:** 2010 - **Hauptsitz:** Copenhagen, Denmark - **Twitter:** @mouseflow 1,736 Twitter-Follower - **LinkedIn®-Seite:** [www.linkedin.com](https://www.g2.com/de/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ebea2210aa333e148f82ed2dee1673302ecc974cc0c7c42898ca2c35177f7c5c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2858513%2F&secure%5Burl_type%5D=linkedin_company_website) 56 Mitarbeiter\*innen auf LinkedIn® #### Who Uses This Product? - **Who Uses This:** CEO, Eigentümer - **Top Industries:** Marketing und Werbung, Computersoftware - **Company Size:** 68% Small, 23% Medium #### What Do G2 Reviewers Say About Mouseflow? _AI-generated summary from verified user reviews_ ##### Pros - Benutzer lieben die **Benutzerfreundlichkeit** von Mouseflow, die aufschlussreiche Analysen und schnelle Anpassungen für effektive Marketingstrategien erleichtert. - Benutzer schätzen die **einfachen qualitativen Einblicke** von Mouseflow, die die Marketinganalysen und Benutzerbindungsstrategien erheblich verbessern. - Benutzer schätzen die **aufschlussreichen Heatmaps** von Mouseflow, die das Verständnis des Benutzerverhaltens verbessern und die Konversionen steigern. - Benutzer lieben die **Session Replay** -Funktion von Mouseflow, um Einblicke in das Benutzerverhalten zu gewinnen und die Interaktion zu verbessern. - Benutzer finden die **einfache Einrichtung** von Mouseflow vorteilhaft, da sie eine schnelle Integration und effektives Tracking des Benutzerverhaltens ermöglicht. ##### Cons - Benutzer finden die **fehlenden Funktionen** in Mouseflow einschränkend, insbesondere in Bezug auf seine veralteten Plugins und Umfrageoptionen. - Benutzer stehen vor **Einschränkungen bei Plugin-Updates und Funktionen** , was die Gesamtfunktionalität und Benutzererfahrung mit Mouseflow beeinträchtigt. - Benutzer finden Mouseflow **teuer** , insbesondere für kleine Unternehmen mit begrenzten Budgets und Verkehrsvolumen. - Benutzer berichten über **Datenungenauigkeit** in Mouseflow und nennen Probleme beim Laden und Abweichungen bei der Klickverfolgung. - Benutzer erleben **Filterprobleme** in Mouseflow, was es schwierig macht, wichtige Sitzungsaufzeichnungen zu navigieren und zu finden. #### What Are Recent G2 Reviews of Mouseflow? **["Unübertroffene Benutzererkenntnisse und mühelose Integration"](https://www.g2.com/de/survey_responses/mouseflow-review-11920780)** **Rating:** 5.0/5.0 stars _— Verifizierter Benutzer in Marketing und Werbung_ [Read full review](https://www.g2.com/de/survey_responses/mouseflow-review-11920780) **["Umsetzbare Verhaltensanalysen, die bessere Benutzererfahrungen fördern"](https://www.g2.com/de/survey_responses/mouseflow-review-11983608)** **Rating:** 4.5/5.0 stars _— Devaraj P._ [Read full review](https://www.g2.com/de/survey_responses/mouseflow-review-11983608) #### What Are G2 Users Discussing About Mouseflow? - [Wofür wird Mouseflow verwendet?](https://www.g2.com/de/discussions/mouseflow-what-is-mouseflow-used-for) - 1 comment - [What is Mouseflow used for?](https://www.g2.com/de/discussions/what-is-mouseflow-used-for) - 2 comments, 1 upvote ### [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) Heap by Contentsquare is a Product Analytics platform that automatically captures every user interaction on your website or app — no manual event tagging, no developer dependency, no data gaps. Founded in Silicon Valley in 2013, Heap was acquired by Contentsquare in 2023 and is now fully integrated as Contentsquare's Product Analytics capability. With Heap by Contentsquare, product, data, and marketing teams can instantly answer questions like: - Where are users dropping off in a funnel? - Which features are actually being adopted — and which are being ignored? - What drives retention and long-term loyalty across devices and sessions? - What's the user journey from first visit to conversion? What makes it different: Autocapture — every click, tap, and interaction is recorded automatically from day one, with no pre-planned instrumentation needed Funnels, paths, retention & segmentation — the full product analytics toolkit, out of the box Website icon Session replay — jump from a data point directly to a recording to see the "why" behind the numbers Sense AI — ask questions in plain language, get proactive insights, and auto-quantified impact Connected to the full Contentsquare platform — combine Product Analytics with DXA heatmaps, error monitoring, and Voice of Customer (Hotjar surveys) for a 360° view of the customer experience Data Connect — sync your autocaptured data directly into Snowflake, BigQuery, or Redshift Website icon Whether you're optimizing onboarding, validating a new feature launch, or understanding what keeps users coming back, Heap by Contentsquare gives you a complete and retroactive picture of user behavior — so your team spends less time hunting for data and more time acting on it. **Average Rating:** 4.4/5.0 **Total Reviews:** 1,074 #### How Do G2 Users Rate Heap by Contentsquare? - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.2/10) - **Reports:** 8.6/10 (Category avg: 8.8/10) - **Campaign Tracking:** 8.2/10 (Category avg: 8.3/10) - **Web Analytics:** 8.6/10 (Category avg: 8.7/10) #### Who Is the Company Behind Heap by Contentsquare? - **Seller:** [Contentsquare](https://www.g2.com/sellers/contentsquare) - **Year Founded:** 2012 - **HQ Location:** Paris - **Twitter:** @Contentsquare 6,548 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4fbd69b63f9f068bc7214031737b0c8a00f8bbf6e088491795d42de1f1d27d33&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2566485%2F&secure%5Burl_type%5D=linkedin_company_website) 1,696 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Product Manager, Software Engineer - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 54% Medium, 35% Small #### What Do G2 Reviewers Say About Heap by Contentsquare? _AI-generated summary from verified user reviews_ ##### Pros - Users find Heap by Contentsquare to be **incredibly easy to use** , with seamless integration and no learning curve required. - Users love the **auto capture feature** , which saves time and provides valuable insights into user behavior effortlessly. - Users value Heap’s **automation of event tracking** , allowing effortless insights without extensive manual setup or engineering support. - Users appreciate the **efficiency** of Heap's automatic event tracking, saving time for product and design teams. - Users appreciate the **intuitive UI** of Heap, enabling effortless tracking without technical skills or developer assistance. ##### Cons - Users face **data inaccuracy** challenges with Heap, making it difficult to establish a reliable source of truth. - Users experience **data management issues** with Heap, finding the overwhelming data difficult to analyze and interpret. - Users experience **slow performance** , noting that processes take time and advanced reports can be complex and laggy. - Users find **complex features** challenging, requiring time to learn and adapt, which can hinder their experience. - Users find the **overwhelming data volume** from Heap challenging, lacking advanced filtering options for clear insights. #### What Are Recent G2 Reviews of Heap by Contentsquare? **["A powerful analytics tool that works with minimal setup"](https://www.g2.com/survey_responses/heap-by-contentsquare-review-12006099)** **Rating:** 5.0/5.0 stars _— Joanna J._ [Read full review](https://www.g2.com/survey_responses/heap-by-contentsquare-review-12006099) **["Granular analytics tool"](https://www.g2.com/survey_responses/heap-by-contentsquare-review-6881344)** **Rating:** 4.0/5.0 stars _— Teerawat T._ [Read full review](https://www.g2.com/survey_responses/heap-by-contentsquare-review-6881344) #### What Are G2 Users Discussing About Heap by Contentsquare? - [What is Heap used for?](https://www.g2.com/discussions/what-is-heap-used-for) - [How do you use Auryc?](https://www.g2.com/discussions/how-do-you-use-auryc) - [How much does heap Analytics cost?](https://www.g2.com/discussions/how-much-does-heap-analytics-cost) - [What is journey mapping?](https://www.g2.com/discussions/what-is-journey-mapping) - [What heap means?](https://www.g2.com/discussions/what-heap-means) ### [Flipkart Commerce Cloud Selection Manager](https://www.g2.com/products/flipkart-commerce-cloud-selection-manager/reviews) Flipkart Commerce Cloud is a global enterprise intelligence solution provider for retailers and e-commerce businesses. Our solutions are built with Flipkart’s extensive knowledge of the e-commerce market, voluminous data from e-commerce events, and scale tested on billions of transactions. Our sophisticated AI/ML models deliver the best-in-class customer experience & business impact. Our comprehensive solutions are beyond the basic building blocks for online commerce, and solve for more complex retail needs such as Pricing optimisation, Ads management, Fraud detection and many more critical streams in the growth journey of an e-commerce platform. AI powered business intelligence is essential for success online, and FCC can bootstrap this journey for you - Quickly. FCC is headquartered in India and deploys solutions across the world. Our team collaborates with our customers to create a sustainable impact for their businesses, the industry, and the people we serve. To learn more about Flipkart Commerce Cloud, visit cloud.flipkart.com. **Average Rating:** 4.4/5.0 **Total Reviews:** 24 #### How Do G2 Users Rate Flipkart Commerce Cloud Selection Manager? - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.2/10) - **Reports:** 8.5/10 (Category avg: 8.8/10) - **Campaign Tracking:** 8.5/10 (Category avg: 8.3/10) - **Web Analytics:** 8.8/10 (Category avg: 8.7/10) #### Who Is the Company Behind Flipkart Commerce Cloud Selection Manager? - **Seller:** [Flipkart Commerce Cloud](https://www.g2.com/sellers/flipkart-commerce-cloud) - **Year Founded:** 2007 - **HQ Location:** Bangalore, IN - **Twitter:** @Flipkart 2,862,381 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9665fcff2281a55fd22d44de447c07ec0583176282fa55656dfc275a494af0ff&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fflipkart%2F&secure%5Burl_type%5D=linkedin_company_website) 91,898 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 58% Small, 25% Medium #### What Do G2 Reviewers Say About Flipkart Commerce Cloud Selection Manager? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **data accuracy** of Flipkart Commerce Cloud Selection Manager, enhancing their competitive edge and operational efficiency. - Users find Flipkart Commerce Cloud Selection Manager **easy to use** , appreciating its seamless setup and focus on data accuracy. - Users commend the **easy setup** of Flipkart Commerce Cloud Selection Manager, enhancing their efficiency and collaboration efforts. ##### Cons - Users find the **difficult learning** curve challenging, requiring significant time for new members to grasp various metrics. - Users find the **learning curve steep** , requiring time for new team members to grasp the various metrics effectively. - Users find the **metrics issues** challenging, as new team members struggle to interpret the information efficiently. #### What Are Recent G2 Reviews of Flipkart Commerce Cloud Selection Manager? **["Highly Effective but Requires Learning"](https://www.g2.com/survey_responses/flipkart-commerce-cloud-selection-manager-review-12285731)** **Rating:** 4.0/5.0 stars _— Rohon K._ [Read full review](https://www.g2.com/survey_responses/flipkart-commerce-cloud-selection-manager-review-12285731) **["Flipkart commerce cloud services"](https://www.g2.com/survey_responses/flipkart-commerce-cloud-selection-manager-review-8746392)** **Rating:** 5.0/5.0 stars _— Pawan C._ [Read full review](https://www.g2.com/survey_responses/flipkart-commerce-cloud-selection-manager-review-8746392) #### What Are G2 Users Discussing About Flipkart Commerce Cloud Selection Manager? - [What is Flipkart Commerce Cloud used for?](https://www.g2.com/discussions/what-is-flipkart-commerce-cloud-used-for) ### [Segmentify](https://www.g2.com/products/segmentify/reviews) Segmentify is an AI-powered personalisation platform that helps eCommerce businesses improve customer experiences and increase conversions. Growth Solutions Boosts conversions and retention with personalised recommendations, engagement campaigns, and upsell strategies. Search and Discovery Enhances shopping with personalised search, dynamic filtering, and product discovery. Channel Marketing Drives multi-channel segmented engagement via email, push notifications. **Average Rating:** 4.7/5.0 **Total Reviews:** 69 #### How Do G2 Users Rate Segmentify? - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.2/10) - **Reports:** 8.1/10 (Category avg: 8.8/10) - **Campaign Tracking:** 8.6/10 (Category avg: 8.3/10) - **Web Analytics:** 8.9/10 (Category avg: 8.7/10) #### Who Is the Company Behind Segmentify? - **Seller:** [Segmentify](https://www.g2.com/sellers/segmentify) - **Year Founded:** 2015 - **HQ Location:** London, England - **Twitter:** @segmentify 1,836 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=484ccaedbb65756768c3de1f7c099458d99e7a0a9d81ebc20088fce52cd6e1ef&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F5213969%2F&secure%5Burl_type%5D=linkedin_company_website) 68 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Retail, Apparel & Fashion - **Company Size:** 52% Small, 36% Medium #### What Do G2 Reviewers Say About Segmentify? _AI-generated summary from verified user reviews_ ##### Pros - Users highlight the **excellent support and tools** from Segmentify that significantly boost sales and site performance. - Users commend the **exceptional automation** provided by Segmentify, enhancing efficiency and performance while receiving fantastic support. - Users value the **exceptional customer engagement** of Segmentify, enhancing site performance and overall sales effectiveness. - Users praise the **responsive customer support** from Segmentify, noting their helpfulness and quick problem resolution. - Users praise the **helpful support** from Segmentify, noting quick resolutions and valuable tips for improvement. ##### Cons - Users often experience **data alignment issues** with Segmentify that hinder effective management and insights. - Users find Segmentify's **costs prohibitively high** , making it challenging for smaller businesses to adopt the service. - Users find the **subscription costs too high** , impacting affordability and overall value for their business needs. - Users have faced **poor customer support** , though some improvements have been noted thanks to specific team members. - Users often face **slow loading times** with Segmentify widgets, leading to a frustrating experience and uncertainty for customers. #### What Are Recent G2 Reviews of Segmentify? **["The Smartest Way to Understand and Engage Your Customers – Just Like We Do at Egeye Dönüş"](https://www.g2.com/survey_responses/segmentify-review-11404355)** **Rating:** 5.0/5.0 stars _— Ahmet C._ [Read full review](https://www.g2.com/survey_responses/segmentify-review-11404355) **["Excellent help, easy to understand UI and loads of functionallity"](https://www.g2.com/survey_responses/segmentify-review-10711966)** **Rating:** 5.0/5.0 stars _— Peter O._ [Read full review](https://www.g2.com/survey_responses/segmentify-review-10711966) #### What Are G2 Users Discussing About Segmentify? - [What is Segmentify used for?](https://www.g2.com/discussions/what-is-segmentify-used-for) ### [Littledata](https://www.g2.com/products/littledata/reviews) Littledata boosts performance in Google, Meta and Klaviyo by tracking more customers and revenue Littledata pioneered server-side tracking for Shopify, connecting first-party customer data into Google Analytics, Google Ads, Meta Ads (Facebook and Instagram), TikTok, Pinterest and Klaviyo. Reliably tracking revenue back to marketing channels boosts marketing attribution and fuels higher performing campaigns. For Klaviyo, get more revenue from the same flows by identifying opted-in customers for targeting. For GA4, get a tracking upgrade over Google Sales Channel. Double revenue from abandoned cart flows in Klaviyo with better flow triggers Focus the ad algorithms on high-converting customers by matching Shopify revenue No more dumb ads: target full-funnel events sent via Conversions API (CAPI) Power up Google Analytics (GA4), tracking checkout steps and recurring orders Built for data experts - making it ridiculously easy to get accurate data **Average Rating:** 4.7/5.0 **Total Reviews:** 58 #### How Do G2 Users Rate Littledata? - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.2/10) - **Reports:** 8.7/10 (Category avg: 8.8/10) - **Campaign Tracking:** 8.8/10 (Category avg: 8.3/10) - **Web Analytics:** 9.1/10 (Category avg: 8.7/10) #### Who Is the Company Behind Littledata? - **Seller:** [Littledata](https://www.g2.com/sellers/littledata) - **Year Founded:** 2019 - **HQ Location:** Newbury, GB - **Twitter:** @littledatauk 3,353 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=da0b8306e12be8605b68e5c4df5e1a483086b919ba3bcfd0d9c097a38d30e4d5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F5267584&secure%5Burl_type%5D=linkedin_company_website) 26 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Information Technology and Services, Retail - **Company Size:** 59% Small, 41% Medium #### What Are Recent G2 Reviews of Littledata? **["Optimize your commercial channels, improve the system for your customers."](https://www.g2.com/survey_responses/littledata-review-9196872)** **Rating:** 4.5/5.0 stars _— Karan S._ [Read full review](https://www.g2.com/survey_responses/littledata-review-9196872) **["Easy to use and very powerful tool"](https://www.g2.com/survey_responses/littledata-review-6819163)** **Rating:** 5.0/5.0 stars _— Tom C._ [Read full review](https://www.g2.com/survey_responses/littledata-review-6819163) #### What Are G2 Users Discussing About Littledata? - [What is Littledata used for?](https://www.g2.com/discussions/what-is-littledata-used-for) ### [Dot Insights](https://www.g2.com/products/dot-insights/reviews) Usersdot is a SaaS platform with AI Agents, founded in 2020 to help brands thrive in today’s dynamic commerce landscape. Usersdot empowers brand teams with autonomous intelligence to make smarter, faster decisions and drive sustained growth. We accelerate brand growth through autonomous AI Agents, Dot Insights and Dot Assist, built to analyze market trends, understand shopper insights, monitor competitors, optimize retail media, and deliver 24/7 personalized answers to every customer inquiry. Empowering brand teams to sell more, boost ROI, save time, and act faster with AI-based insights. Dot Insights, our AI Insight Agent, analyzes market trends, understands shopper behavior, monitors competitors and digital shelves, and optimizes retailer media strategies. This autonomous agent continuously delivers actionable insights that drive growth and sharpen your competitive edge. On the other side, Dot Assist, our AI Customer Agent, instantly learns each brand’s tone, store operations, and products to deliver 24/7 personalized answers to every customer inquiry. Dot responds with speed and accuracy, boosting satisfaction and increasing conversion rates. Today, we monitor millions of products across 300+ retailer websites and mobile apps in over 20 countries, helping more than 2,000 brands stay ahead in an ever-evolving market. Trusted by industry leaders like L'Oréal, Henkel, Reckitt, Mavi, Adidas, Skechers, Haleon, Beiersdorf, Kiko Milano, Yves Rocher, The Purest Solutions, Groupe SEB, Estée Lauder, Eczacıbaşı, Kahve Dünyası, Pandora, Penti, Vestel, Flormar, Philips, Altınyıldız Classics and more. We love working together with our partners to shape the future of intelligent decision-making. At Usersdot, we are open we are partner-obsessed we are innovators we are experts we are doers. We love data and we are here to turn it into your competitive edge. Our mission is to empower every brand team with AI Agents and support transforming decision-making across industries. Following our Series A investment in 2021, Usersdot reached an $11 million valuation in 2023, with Arya Ventures leading the investment round alongside notable investors Nuwa Capital and ÜNLÜ & Co. Usersdot isn’t just a platform, it’s your all-in-one AI Agents built for smarter, faster brand growth. **Average Rating:** 4.9/5.0 **Total Reviews:** 39 #### How Do G2 Users Rate Dot Insights? - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.2/10) - **Reports:** 9.4/10 (Category avg: 8.8/10) - **Campaign Tracking:** 9.7/10 (Category avg: 8.3/10) - **Web Analytics:** 10.0/10 (Category avg: 8.7/10) #### Who Is the Company Behind Dot Insights? - **Seller:** [Usersdot](https://www.g2.com/sellers/usersdot) - **Year Founded:** 2020 - **HQ Location:** Sarıyer, İstanbul - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2a879f63d43c0ef63878f6f2cba0c1230d90dd9571e13ae1902513987984fbda&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fusersdot&secure%5Burl_type%5D=linkedin_company_website) 27 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Cosmetics, Consumer Goods - **Company Size:** 59% Medium, 31% Small #### What Do G2 Reviewers Say About Dot Insights? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **powerful shopper insights** from Dot Insights, enabling smarter, faster decision-making in e-commerce strategies. - Users appreciate the **powerful insights** from Dot Insights, enabling confident and swift decision-making in e-commerce strategies. - Users appreciate the **insightful results** from Dot Insights, enabling quicker, confident decisions for e-commerce strategies. - Users find **data analysis invaluable** for transforming shopper insights into actionable strategies and enhancing decision-making. - Users appreciate the **clarity in decision making** that Dot Insights provides, enabling faster and more confident actions. ##### Cons - Users face a **difficult learning** curve initially, but find it intuitive once they become familiar with the tool. - Users note a **learning curve** with Dot Insights initially, but find it rewarding once they adapt to the system. - Users note a **steep learning curve** initially, but find the system intuitive once accustomed to it. - Users feel the platform requires a more **user-friendly design** to improve navigation and overall experience. - Users find the **panel interface not user-friendly** , especially when trying to use filters effectively. #### What Are Recent G2 Reviews of Dot Insights? **["AI Agent for Persona Based Launch Insight"](https://www.g2.com/survey_responses/dot-insights-review-12779962)** **Rating:** 4.0/5.0 stars _— Damla S._ [Read full review](https://www.g2.com/survey_responses/dot-insights-review-12779962) **["Dot Insights Makes It Easy to Uncover the “Why” Behind Performance Changes"](https://www.g2.com/survey_responses/dot-insights-review-12624359)** **Rating:** 4.5/5.0 stars _— Naz Y._ [Read full review](https://www.g2.com/survey_responses/dot-insights-review-12624359) ### [Adverity](https://www.g2.com/products/adverity/reviews) Adverity is the marketing data intelligence company seen as the foundation that makes enterprise marketing AI work. Adverity Connect is an enterprise-grade marketing ETL. It pulls data from 600+ sources, harmonizes it so metrics are comparable across platforms, monitors it continuously for quality, and delivers it into the customer's warehouse. The data foundation for marketing. Adverity Atlas is a marketing knowledge layer. It sits on top of any data warehouse and gives AI the knowledge and context to work accurately on marketing data. Use it through the UI and it works as an autonomous marketing analyst. Connect it to your own AI program and it becomes the knowledge layer your agents run on. Connect builds the data foundation. Atlas is the knowledge layer that makes marketing AI work. Built from a decade of enterprise brand and agency deployments representing over $80 billion in managed ad spend. **Average Rating:** 4.4/5.0 **Total Reviews:** 315 #### How Do G2 Users Rate Adverity? - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.2/10) - **Reports:** 8.7/10 (Category avg: 8.8/10) - **Campaign Tracking:** 8.8/10 (Category avg: 8.3/10) - **Web Analytics:** 7.6/10 (Category avg: 8.7/10) #### Who Is the Company Behind Adverity? - **Seller:** [Adverity GmbH](https://www.g2.com/sellers/adverity-gmbh) - **Company Website:** www.adverity.com - **Year Founded:** 2015 - **HQ Location:** Vienna, Austria - **Twitter:** @myadverity 1,757 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=83ea42bc82e1d6c5c8fea3613da1b8fc4201add0ab4d78cc1e73440d2786a17d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F5340622%2F&secure%5Burl_type%5D=linkedin_company_website) 312 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Data Analyst, Data Engineer - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 43% Medium, 38% Small #### What Do G2 Reviewers Say About Adverity? _AI-generated summary from verified user reviews_ ##### Pros - Users praise the **intuitive interface** of Adverity, appreciating its clarity and ease of use for daily operations. - Users highlight the **seamless integrations** of Adverity with various marketing platforms, enhancing data management efficiency. - Users value the **ease of integration and data management** in Adverity, streamlining workflows and connecting various sources effortlessly. - Users value the **easy integrations** of Adverity, enabling seamless connectivity with various marketing platforms and data sources. - Users praise the **clear and intuitive user interface** of Adverity, enhancing their overall experience in data management. ##### Cons - Users report that Adverity can be quite **time-consuming** , especially with slow data pipeline processing and job creation delays. - Users experience a **complex setup** requiring technical knowledge, leading to challenges with integrations and custom reporting. - Users find **data management challenging** due to a complicated interface and limitations in API setups and visualizations. - Users find the **difficult learning** curve in Adverity frustrating, especially with setup and advanced feature integrations. - Users note the **limited customization** in Adverity, requiring exports to other tools for deeper analysis and tailored reporting. #### What Are Recent G2 Reviews of Adverity? **["Adverity’s Flexible Dashboards and Powerful Multi-Source Analytics"](https://www.g2.com/survey_responses/adverity-review-12834123)** **Rating:** 4.5/5.0 stars _— Franziska K._ [Read full review](https://www.g2.com/survey_responses/adverity-review-12834123) **["Simplifies Data Integration with Robust Source Options"](https://www.g2.com/survey_responses/adverity-review-13089580)** **Rating:** 4.0/5.0 stars _— Ramin T._ [Read full review](https://www.g2.com/survey_responses/adverity-review-13089580) #### What Are G2 Users Discussing About Adverity? - [What is Adverity used for?](https://www.g2.com/discussions/what-is-adverity-used-for) - 1 comment ### [Appier AIRIS (formerly Woopra)](https://www.g2.com/products/appier-airis-formerly-woopra/reviews) Woopra is a Customer Journey Analytics solution that is redefining how companies understand, analyze, engage and retain their customers. The platform is designed to fuel optimization and growth throughout the entire customer lifecycle. Leveraging individual-level data to aggregate analytics reports for full lifecycle insights that bridge departmental gaps. Woopra’s proprietary tracking technology tracks usage across your website, product and mobile applications. In addition, the platform offers 51+ one-click integrations with partners such as Salesforce, Marketo, Intercom and Segment to seamlessly unify disparate data points across tools and teams. As data flows into Woopra, People Profiles reveal a full behavioral history for each user, from their first touch to conversion and beyond. Making every engagement an opportunity to create more personalized experiences and support. Advanced analytics features include non-linear Customer Journeys, Trends and Retention reports powered by consolidated data. Translating numbers into people and opening entirely new views of the who, the what and the how in your data. Finally, Woopra's Triggers empower teams to take real-time action on their data. Automatically personalize page content, trigger a chat message, enrolls segments drip campaigns, update a lead status or customize a promotion with zero latency. Combined with powerful behavioral and demographic data, companies are able to deliver personalized experiences through the right channel, at the right time. With more than 200,000 users and 1,000 innovative customers across the world, Woopra provides the first unified analytics solution that is used by SaaS, eCommerce and On-Demand services for understanding, engaging and connecting with customers through data. **Average Rating:** 4.4/5.0 **Total Reviews:** 197 #### How Do G2 Users Rate Appier AIRIS (formerly Woopra)? - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.2/10) - **Reports:** 9.2/10 (Category avg: 8.8/10) - **Campaign Tracking:** 8.9/10 (Category avg: 8.3/10) - **Web Analytics:** 8.8/10 (Category avg: 8.7/10) #### Who Is the Company Behind Appier AIRIS (formerly Woopra)? - **Seller:** [Appier](https://www.g2.com/sellers/appier) - **Year Founded:** 2012 - **HQ Location:** Taipei, Taiwan - **Twitter:** @GoAppier 1,230 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c6cde3d0006b233ec6e10fa759ee55b37d4aed0b0db32eb3a72e2232c47b3ecb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fappier%2F&secure%5Burl_type%5D=linkedin_company_website) 869 employees on LinkedIn® - **Ownership:** TYO: 4180 #### Who Uses This Product? - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 53% Small, 34% Medium #### What Do G2 Reviewers Say About Appier AIRIS (formerly Woopra)? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **real-time insights generation** of Appier AIRIS, enhancing decision-making and understanding customer behavior effectively. - Users value the **real-time analytics** of Appier AIRIS, enhancing their ability to respond swiftly to customer behavior changes. - Users value the **flexible reporting capabilities** of Appier AIRIS, essential for tailored insights and effective decision-making. - Users value the **deep customer understanding** provided by Appier AIRIS, enhancing insights for better business decisions. - Users appreciate the **comprehensive data collection and analysis** capabilities of Appier AIRIS, enhancing business insights significantly. ##### Cons - Users find the **complexity of the built-in formulas and onboarding** in Appier AIRIS a bit challenging. - Users experience **difficult customization** options, which limit their ability to tailor reports and dashboards effectively. - Users find the **difficult learning curve** of Appier AIRIS challenging due to its many features and analytics complexity. - Users express concern about the **limited features** of Appier AIRIS, particularly the restriction on data and report types. - Users face **integration issues** with certain third-party tools, causing potential data discrepancies during setup. #### What Are Recent G2 Reviews of Appier AIRIS (formerly Woopra)? **["" Irreplaceable; Technique Tool for Marketing""](https://www.g2.com/survey_responses/appier-airis-formerly-woopra-review-7817933)** **Rating:** 5.0/5.0 stars _— Verified User in Education Management_ [Read full review](https://www.g2.com/survey_responses/appier-airis-formerly-woopra-review-7817933) **["Excellent customer support and easy to use"](https://www.g2.com/survey_responses/appier-airis-formerly-woopra-review-11756368)** **Rating:** 4.0/5.0 stars _— Vicky Fang 房華娟 ._ [Read full review](https://www.g2.com/survey_responses/appier-airis-formerly-woopra-review-11756368) #### What Are G2 Users Discussing About Appier AIRIS (formerly Woopra)? - [What is Woopra used for?](https://www.g2.com/discussions/what-is-woopra-used-for) - [What does Woopra do?](https://www.g2.com/discussions/what-does-woopra-do) - 1 comment - [How do I track a user journey on my website?](https://www.g2.com/discussions/how-do-i-track-a-user-journey-on-my-website) - 1 comment - [What is woopra com?](https://www.g2.com/discussions/what-is-woopra-com) - 1 comment - [How do you use Woopra?](https://www.g2.com/discussions/how-do-you-use-woopra) - 1 comment ### [Glew](https://www.g2.com/products/glew/reviews) Automate 100% of Your Commerce Data Journey With Glew. Glew’s Commerce Data Cloud is the only end-to-end retail intelligence platform that simplifies your data journey from start to finish. With seamless data ingestion, advanced data warehousing, and powerful reporting and analytics, you can confidently make informed decisions that propel your business toward sustainable growth. Glew empowers commerce companies to seamlessly connect data across their entire tech stack with an expansive suite of over 170 integrations and robust API capabilities. By centralizing data, Glew enables marketing, e-commerce, finance, retail, operations, and merchandising departments to work as a cohesive force, making smarter, growth-driven decisions that lead to unprecedented business growth. **Average Rating:** 4.0/5.0 **Total Reviews:** 57 #### How Do G2 Users Rate Glew? - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.2/10) - **Reports:** 8.3/10 (Category avg: 8.8/10) - **Campaign Tracking:** 7.8/10 (Category avg: 8.3/10) - **Web Analytics:** 8.2/10 (Category avg: 8.7/10) #### Who Is the Company Behind Glew? - **Seller:** [Glew](https://www.g2.com/sellers/glew) - **Year Founded:** 2014 - **HQ Location:** Charlotte, North Carolina, United States - **Twitter:** @GlewAnalytics 945 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8f0b5a98d1df37ac87748ed0e1f31df9f5aaf86162663a193480f2203e286980&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F27133701%2F&secure%5Burl_type%5D=linkedin_company_website) 97 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Retail, Consumer Goods - **Company Size:** 74% Small, 19% Medium #### What Do G2 Reviewers Say About Glew? _AI-generated summary from verified user reviews_ ##### Pros - Users commend Glew for its **exceptional support** , making data visualization and insights effortless and impactful for their teams. - Users benefit from **real-time data** insights that enhance decision-making and improve business agility for their operations. - Users appreciate the **automation capabilities** of Glew, significantly improving efficiency and saving valuable time on data tasks. - Users commend Glew's **exceptional customer support** , consistently providing effective solutions and understanding business needs thoroughly. - Users value the **real-time data visualization** capabilities of Glew, enhancing business insights and decision-making efficiency. ##### Cons - Users express frustration over **data management issues** , citing limited integration and filtering options complicating their experience. - Users express frustration over **data inaccuracies** in Glew, requiring extra effort to ensure correct information. - Users find Glew **expensive** if not fully utilized, making it a tough investment based on current usage. - Users find the **filtering issues** in Glew limiting, hindering effective data analysis and integration capabilities. - While overall positive, users note the need for **improvement in initial setup documentation** for custom connector use cases. #### What Are Recent G2 Reviews of Glew? **["Effortless Reporting Enhancer for BigCommerce"](https://www.g2.com/survey_responses/glew-review-12098524)** **Rating:** 5.0/5.0 stars _— Phil S._ [Read full review](https://www.g2.com/survey_responses/glew-review-12098524) **["Exceptional BI Platform for Seamless Data Integration and Insights"](https://www.g2.com/survey_responses/glew-review-10717409)** **Rating:** 5.0/5.0 stars _— Charles P._ [Read full review](https://www.g2.com/survey_responses/glew-review-10717409) #### What Are G2 Users Discussing About Glew? - [What is Glew used for?](https://www.g2.com/discussions/what-is-glew-used-for) ### [Metrilo](https://www.g2.com/products/metrilo/reviews) Metrilo helps ecommerce brands grow by making marketing and customer data actionable, and focusing on retention and higher CLTV. The tools include real-time reporting, customer database, segmentation, email marketing and automation. Integration for major ecommerce platforms is seamless. Free 14-day trial available. **Average Rating:** 4.7/5.0 **Total Reviews:** 23 #### How Do G2 Users Rate Metrilo? - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.2/10) - **Reports:** 5.8/10 (Category avg: 8.8/10) - **Campaign Tracking:** 8.3/10 (Category avg: 8.3/10) - **Web Analytics:** 7.5/10 (Category avg: 8.7/10) #### Who Is the Company Behind Metrilo? - **Seller:** [Metrilo](https://www.g2.com/sellers/metrilo) - **Year Founded:** 2014 - **HQ Location:** Sofia, Bulgaria - **Twitter:** @GetMetrilo 367 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f6d8f47c40be5f328253de09fcc59400130b36626bf0210d5655e7b7d83fe1a8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmetrilo%2F&secure%5Burl_type%5D=linkedin_company_website) 3 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Retail, Health, Wellness and Fitness - **Company Size:** 92% Small, 8% Medium #### What Are Recent G2 Reviews of Metrilo? **["It has really good insights and analysis"](https://www.g2.com/survey_responses/metrilo-review-7299404)** **Rating:** 4.0/5.0 stars _— Divyaraj D._ [Read full review](https://www.g2.com/survey_responses/metrilo-review-7299404) **["A Must-Have Email Marketing Tool"](https://www.g2.com/survey_responses/metrilo-review-5138692)** **Rating:** 5.0/5.0 stars _— Dion R._ [Read full review](https://www.g2.com/survey_responses/metrilo-review-5138692) #### What Are G2 Users Discussing About Metrilo? - [What is Metrilo used for?](https://www.g2.com/discussions/what-is-metrilo-used-for) ### [AiHello](https://www.g2.com/products/aihello/reviews) AIHello manages inventory across ecommerce sites and uses machine learning algorithms and deep learning to accurately optimize product. **Average Rating:** 4.6/5.0 **Total Reviews:** 11 #### How Do G2 Users Rate AiHello? - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.2/10) - **Reports:** 9.7/10 (Category avg: 8.8/10) - **Campaign Tracking:** 9.3/10 (Category avg: 8.3/10) - **Web Analytics:** 9.0/10 (Category avg: 8.7/10) #### Who Is the Company Behind AiHello? - **Seller:** [Aihello](https://www.g2.com/sellers/aihello) - **HQ Location:** Toronto, Ontario - **Twitter:** @AiHellos 1,645 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6d08d46d4412649f7008332553eeddbb041e6d51f1d8c0930c305c80bb772e5f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Faihellos%2F&secure%5Burl_type%5D=linkedin_company_website) 40 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 93% Small, 7% Medium #### What Are Recent G2 Reviews of AiHello? **["Effortless Optimization with AiHello"](https://www.g2.com/survey_responses/aihello-review-11288844)** **Rating:** 5.0/5.0 stars _— Usaid U._ [Read full review](https://www.g2.com/survey_responses/aihello-review-11288844) **["Extremely helpful for selling on Amazon"](https://www.g2.com/survey_responses/aihello-review-11271862)** **Rating:** 5.0/5.0 stars _— Rohit B._ [Read full review](https://www.g2.com/survey_responses/aihello-review-11271862) #### What Are G2 Users Discussing About AiHello? - [What is AiHello used for?](https://www.g2.com/discussions/what-is-aihello-used-for) ### [Polar Analytics](https://www.g2.com/products/polar-analytics/reviews) Polar Analytics is the easiest way for brands to dig into their data and understand how their business is doing. No migration or setup is required. We do all the heavy lifting for you. Connect all your data sources in one click, make informed decisions in minutes, and say goodbye to manual reporting. Polar is equivalent to having Supermetrics + Data Studio + A Data-Scientist into one app. Trusted by over 1500+ Shopify stores including Fanjoy, Hero Cosmetics, Soko Glam, AYBL, and From Future. You can use the platform to: - Optimize Customer Acquisition and manage performance marketing more effectively - Automate your Reporting and never download CSVs again - Increase Retention and LTV with the most robust views on retention and repeat orders for Shopify Stores - Improve merchandising with advanced reports on Product Analytics - Improve Engagement marketing with advanced email marketing reports Here's what you get: 10+ Data Connectors Unlock the full potential of your eCommerce and marketing data with pre-built integrations for Shopify, Google Analytics, Google Ads, Facebook Ads, Bing Ads, Pinterest Ads, Tiktok Ads, Snapchat Ads, Klaviyo, and Google Sheets. All-in-one Actionable Analytics Dashboard Get all the key advanced reports you need to monitor and improve your marketing spend, CAC (Acquisition Costs), LTV (Customer Lifetime Value), Cohorts, ROAS, and more. Multi Brands and Multi Shopify Stores capabilities Aggregate data from all your Shopify stores in the app. Create views to segment this data by Country or by brand if you are an agency or an e-commerce venture studio Smart Alerts and Insights You can set smart alerts on your most important KPIs: drop in conversion rate, increase in Customer Acquisition Cost, etc. Get notified immediately via e-mail or Slack. Email and Slack Snapshots reports Schedule Email or Slack Snapshots. Choose the metrics and frequency you want and share them with your team. Unlimited Users Share the dashboard with team members, contractors, or investors. Give visibility on your most important KPIs and align your team on what's next. Agency Plans Provide analytics and Reporting as part of your agency services. Centralize all your clients in one place to improve Customer retention and save time doing manual reporting. **Average Rating:** 4.7/5.0 **Total Reviews:** 21 #### How Do G2 Users Rate Polar Analytics? - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.2/10) - **Reports:** 9.4/10 (Category avg: 8.8/10) - **Campaign Tracking:** 8.8/10 (Category avg: 8.3/10) - **Web Analytics:** 8.5/10 (Category avg: 8.7/10) #### Who Is the Company Behind Polar Analytics? - **Seller:** [Polar Analytics](https://www.g2.com/sellers/polar-analytics) - **Year Founded:** 2020 - **HQ Location:** Paris, FR - **Twitter:** @polar\_analytics 486 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=460f957d2f0378a2f8842f2c958cab7e718121f7d2463995c913c57cbd0c3af3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpolaranalytics%2F&secure%5Burl_type%5D=linkedin_company_website) 35 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Retail - **Company Size:** 86% Small, 14% Medium #### What Do G2 Reviewers Say About Polar Analytics? _AI-generated summary from verified user reviews_ ##### Pros - Users commend the **friendly and helpful customer support** team at Polar Analytics for their exceptional assistance. - Users love the **ease of use** of Polar Analytics, enabling seamless setup and management of data in one place. - Users value the **clear analytics and customizable reporting** in Polar Analytics, enhancing data-driven decision-making. - Users find the **easy setup** of Polar Analytics makes connecting data sources and creating reports effortless. - Users appreciate the **comprehensive reporting capabilities** of Polar Analytics, consolidating all data for effective decision-making. ##### Cons - Users face **integration issues** as slow response times and support dependency hinder connecting essential data sources. - Users experience **API issues** , facing long response times and delays in connecting crucial data sources. - Users experience **connector issues** as custom integrations require support, delaying access to non-standard data sources. - Users face **data management issues** due to slow response times and a lack of support after onboarding. - Users find the **expensive** custom connectors require specialist support, slowing down integration for unique data sources. #### What Are Recent G2 Reviews of Polar Analytics? **["Solid Platform, Crumbling Customer Support"](https://www.g2.com/survey_responses/polar-analytics-review-11511639)** **Rating:** 4.0/5.0 stars _— Ben S._ [Read full review](https://www.g2.com/survey_responses/polar-analytics-review-11511639) **["Polar Analytics centralizes revenue, acquisition, and emailing with ease"](https://www.g2.com/survey_responses/polar-analytics-review-12274457)** **Rating:** 4.5/5.0 stars _— Juliette P._ [Read full review](https://www.g2.com/survey_responses/polar-analytics-review-12274457) #### What Are G2 Users Discussing About Polar Analytics? - [What is Polar Analytics used for?](https://www.g2.com/discussions/what-is-polar-analytics-used-for) - [‹ Prev‹ Prev](/categories/e-commerce-analytics/small-business?order=g2_score#product-list) - [1](/categories/e-commerce-analytics/small-business?order=g2_score#product-list) - 2 - [3](/categories/e-commerce-analytics/small-business?order=g2_score&page=3#product-list) - [Next ›Next ›](/categories/e-commerce-analytics/small-business?order=g2_score&page=3#product-list) Spotlight Categories [ETL Tools](https://www.g2.com/categories/etl-tools) [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt) [Digital Asset Management Software](https://www.g2.com/categories/digital-asset-management) [Revenue Operations & Intelligence (RO&I) Software](https://www.g2.com/categories/revenue-operations-intelligence-ro-i) [Attribution Software](https://www.g2.com/categories/attribution) Similar Categories - [Catalog Management](/categories/catalog-management) - [E-Commerce Platforms](/categories/e-commerce-platforms) - [E-Commerce Tools](/categories/e-commerce-tools) - [E-commerce Fraud Protection](/categories/e-commerce-fraud-protection) - [E-Merchandising](/categories/e-merchandising) - [Multichannel Retail](/categories/multichannel-retail) - [Review Management](/categories/review-management-software) - [Subscription Management](/categories/subscription-management) - [Age Verification](/categories/age-verification) - [Brand Protection](/categories/brand-protection) - [Conversational Commerce Platforms](/categories/conversational-commerce-platforms) - [Drop Shipping](/categories/drop-shipping) - [E-Commerce Personalization](/categories/e-commerce-personalization) - [E-Commerce Search](/categories/e-commerce-search) - [Live Commerce](/categories/live-commerce) [Browse E-Commerce Analytics Themes](/categories/e-commerce-analytics/themes) ![Subhransu Sahu](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Subhransu Sahu") SS Researched and written by [Subhransu Sahu](https://research.g2.com/insights/author/subhransu-sahu) Updated Products classified in the overall E-Commerce Analytics category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business E-Commerce Analytics to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business E-Commerce Analytics category. In addition to qualifying for inclusion in the E-Commerce Analytics Software category, to qualify for inclusion in the Small Business E-Commerce Analytics Software category, a product must have at least 10 reviews left by a reviewer from a small business. Show More * * * ## How Do You Choose the Right E-Commerce Analytics Software? ### What You Should Know About E-Commerce Analytics Software ### What is E-Commerce Analytics Software? Most businesses thrive on data. E-commerce businesses especially can benefit from tools capable of analyzing real-time data, as these solutions help e-commerce stores identify exactly which products sell best, who their customers are, and which aspects of their website attract the most attention and have the best conversion rates. By combining aspects of big data analytics and a web analytics tool, business owners can get a complete view of their e-commerce business and how it is performing at a variety of levels. By integrating with an e-commerce platform, e-commerce analytics software can gather data from marketing campaigns, email campaigns, live chat, and other data sources related to the e-commerce store itself. With these reports, business owners can obtain actionable insights to help them improve their business and invest in the strategies that are working. Key Benefits of E-Commerce Analytics Software - Real-time data from a variety of sources related to an e-commerce business - Insight into customer behavior and demographics - Website data based on how users interact with the e-commerce store itself - Data to help refine personalization algorithms to better cater to individual customers ### Why Use E-Commerce Analytics Software? Digital businesses have so much ready access to data that it’s almost silly not to take advantage of it. Since online businesses like e-commerce stores run completely on a variety of software solutions, an analytics solution can easily integrate with and leverage all this data. **Customer analytics —** Businesses can’t exist without customers, and insights into the customer journey, average conversion rate, and purchasing habits are crucial for an e-commerce website. E-commerce analytics software can use customer and purchase data to compile a complete picture of who a business’ customers are and what they are purchasing. Businesses might even be able to gain insight into what time of day customers are most active and when is the best time to introduce new products and offers. **Business intelligence —** Insight into sales and various campaigns are a must for any global e-commerce business. Knowing how the business is performing as a whole and what needs improvement can be invaluable, especially when decisions can affect the entirety of the business. Business intelligence can help e-commerce stores refine their inventory and other business strategies to optimize revenue. **Marketing analytics —** Using digital analytics tools can help determine which marketing efforts are successful (and which aren't) by tracking where customers are coming from and which offers they may have interacted with. These tools may integrate with social media or email marketing tools to track the success of these efforts. E-commerce analytics can also help with A/B testing the e-commerce website by tracking users’ interactions with the site and noting which iteration has the best conversion rate. ### Who Uses E-Commerce Analytics Software? **E-commerce business owners —** Any business owner can benefit from any and all insights into their business. E-commerce business owners, particularly, can use e-commerce analytics to measure the success of specific inventory, which strategies convert the most customers, and who their customers are. Armed with this information, business owners can focus their efforts on their true audience and eliminate or reduce aspects of their business that aren’t performing well. They can also use these insights to attract new customers or cater to customers who need more than they can currently provide. **Website developers —** Website developers can use e-commerce analytics software to create or refine an online store that maximizes usability and customer conversion. By collecting a variety of digital data, e-commerce analytics can track users of the site and how they interact with it. This can help developers create clear pathways and streamlined experiences so customers never feel lost or confused. Any hiccup in the process can cause customers to abandon their cart and leave the site, essentially losing a sale. The easier it is to make a purchase, the more likely users will be to do so. **Marketers —** Digital analytics are also extremely useful for marketers trying to create a brand presence. By tracking how customers arrive at the e-commerce store, marketers can determine which channels are most successful at generating traffic. They can also see customer demographics and which products are most popular in order to create targeted marketing materials. ### E-Commerce Analytics Software Features **Reports —** Reports are the main function of any analytics software, since the analysis of data needs to be presented in a digestible fashion to use it effectively. These reports can often be customized to a specific user’s needs based on the data gathered. Multiple reports can provide a wide variety of insight into the business’ performance. **Integrations —** E-commerce analytics tools often collect data from e-commerce platforms and other software used by e-commerce businesses. By integrating with these tools, e-commerce analytics software can easily have access to the data needed for reports and even analyze data in real time. Integrations can also help analytics tools create recurring reports with little to no input from the user. **Dashboards —** Dashboards provide a means to see a wide variety of information presented in one place. This can make it easy to quickly see if the business is performing well or if there is a problem with minimal digging. Saved reports and real-time data can be checked at a glance so problems can be addressed immediately. **Web analytics —** Web analytics show the performance of the e-commerce website itself, tracking traffic, visitor behavior, and SERP ranking. If the website isn’t performing well, customers will not be able to find the store or effectively make a purchase. A successful e-commerce store must first be a successful website, and these features help achieve that. **Campaign tracking —** A good way to get the word out about an e-commerce brand is to create social media, email, or other digital marketing campaigns. By integrating those efforts with e-commerce analytics tools, users can see which campaigns are most successful and what kind of customers are responding to which efforts. This can help refine future campaigns and target efforts to specific demographics. **Product analytics —** The ability to see the success of individual products can be invaluable for an e-commerce store that offers a wide range of items. Individual product metrics can not only show how well a specific item is selling but also who is buying that product and other useful information to determine if it is worth carrying. ### Trends Related to E-Commerce Analytics Software **E-commerce personalization —** [E-commerce personalization software](https://www.g2.com/categories/e-commerce-personalization) allows stores to personalize each customer’s individual experience. This may mean displaying product recommendations based on a customer’s purchasing or viewing history or personalized offers and discounts for customers of particular products. Customers increasingly look for a more personalized experience, so these tools provide that with minimal input from the business owner. **Artificial intelligence —** While much of e-commerce personalization software is powered by artificial intelligence and machine learning, artificial intelligence can be used in a variety of other ways. It can help adjust pricing, order more inventory, and even prevent fraud. ### Software and Services Related to E-Commerce Analytics Software [**E-commerce platforms**](https://www.g2.com/categories/e-commerce-platforms) **—** E-commerce platforms house the actual e-commerce store and, often, most of an e-commerce business’ data. E-commerce analytics tools often integrate with e-commerce platforms to make use of all that data. [**E-merchandising**](https://www.g2.com/categories/e-merchandising) **—** E-merchandising software can use the insights of e-commerce analytics to present products in the online store in such a way as to optimize conversion and revenue. E-merchandising software often integrates with e-commerce platforms as well. [**E-commerce data integration**](https://www.g2.com/categories/e-commerce-data-integration) **—** E-commerce data integration software syncs data across platforms, including e-commerce analytics software. If a particular e-commerce analytics tool does not integrate with certain other solutions, e-commerce data integration software can bridge those gaps. [**Product information management**](https://www.g2.com/categories/product-information-management-pim) **—** Product information management (PIM) software maintains information on each product offered by an e-commerce business. This product data may be used by e-commerce analytics software to provide more granular insight into the performance of specific items.