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The Top 20 Easiest To Use Display Advertising Software

See the top Display Advertising Software products based on usability ratings. A product’s usability score is calculated by a proprietary algorithm that factors in real user satisfaction ratings of how easy the product is to administer, as well as how well the product meets business requirements, among other ratings. Compare products according to their usability scores to streamline the buying process and quickly identify the best products based on real user experiences.

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Usability Score

Compare

StackAdapt

9.0

Overall Usability Score

9.0

Usability Score Breakdown

Ease of Admin

Average: 8.8

9.3

Ease of Use

Average: 8.8

9.0

Meets Requirements

Average: 8.9

9.3

Customer Segment Breakdown

Small Business

63%

Mid Market

32%

Enterprise

Basis

8.7

Overall Usability Score

8.7

Usability Score Breakdown

Ease of Admin

Average: 8.8

9.4

Ease of Use

Average: 8.8

9.2

Meets Requirements

Average: 8.9

9.7

Customer Segment Breakdown

Small Business

64%

Mid Market

28%

Enterprise

AdRoll ABM (Formerly RollWorks)

8.6

Overall Usability Score

8.6

Usability Score Breakdown

Ease of Admin

Average: 8.8

9.0

Ease of Use

Average: 8.8

8.3

Meets Requirements

Average: 8.9

8.2

Customer Segment Breakdown

Small Business

27%

Mid Market

57%

Enterprise

16%

Simpli.fi

8.6

Overall Usability Score

8.6

Usability Score Breakdown

Ease of Admin

Average: 8.8

9.4

Ease of Use

Average: 8.8

9.0

Meets Requirements

Average: 8.9

9.2

Customer Segment Breakdown

Small Business

59%

Mid Market

35%

Enterprise

Influ2

8.6

Overall Usability Score

8.6

Usability Score Breakdown

Ease of Admin

Average: 8.8

9.0

Ease of Use

Average: 8.8

8.8

Meets Requirements

Average: 8.9

9.2

Customer Segment Breakdown

Small Business

17%

Mid Market

64%

Enterprise

19%

AdCreative.ai

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 8.8

8.6

Ease of Use

Average: 8.8

9.1

Meets Requirements

Average: 8.9

8.4

Customer Segment Breakdown

Small Business

91%

Mid Market

Enterprise

AdRoll

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 8.8

8.6

Ease of Use

Average: 8.8

8.3

Meets Requirements

Average: 8.9

8.3

Customer Segment Breakdown

Small Business

57%

Mid Market

35%

Enterprise

Connect

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 8.8

9.4

Ease of Use

Average: 8.8

9.0

Meets Requirements

Average: 8.9

9.6

Customer Segment Breakdown

Small Business

61%

Mid Market

13%

Enterprise

26%

LocaliQ

8.3

Overall Usability Score

8.3

Usability Score Breakdown

Ease of Admin

Average: 8.8

8.5

Ease of Use

Average: 8.8

9.1

Meets Requirements

Average: 8.9

9.2

Customer Segment Breakdown

Small Business

71%

Mid Market

25%

Enterprise

#10

N.Rich

8.2

Overall Usability Score

8.2

Usability Score Breakdown

Ease of Admin

Average: 8.8

8.7

Ease of Use

Average: 8.8

9.1

Meets Requirements

Average: 8.9

9.2

Customer Segment Breakdown

Small Business

13%

Mid Market

48%

Enterprise

38%

#11

Innovid

8.2

Overall Usability Score

8.2

Usability Score Breakdown

Ease of Admin

Average: 8.8

7.7

Ease of Use

Average: 8.8

9.0

Meets Requirements

Average: 8.9

9.0

Customer Segment Breakdown

Small Business

16%

Mid Market

42%

Enterprise

43%

#12

Bannerflow

8.1

Overall Usability Score

8.1

Usability Score Breakdown

Ease of Admin

Average: 8.8

9.1

Ease of Use

Average: 8.8

9.0

Meets Requirements

Average: 8.9

8.7

Customer Segment Breakdown

Small Business

28%

Mid Market

45%

Enterprise

27%

#13

BidTheatre

8.1

Overall Usability Score

8.1

Usability Score Breakdown

Ease of Admin

Average: 8.8

8.8

Ease of Use

Average: 8.8

9.2

Meets Requirements

Average: 8.9

9.1

Customer Segment Breakdown

Small Business

89%

Mid Market

Enterprise

#14

Teikametrics

8.1

Overall Usability Score

8.1

Usability Score Breakdown

Ease of Admin

Average: 8.8

8.6

Ease of Use

Average: 8.8

8.5

Meets Requirements

Average: 8.9

8.9

Customer Segment Breakdown

Small Business

76%

Mid Market

18%

Enterprise

#15

Perpetua

8.1

Overall Usability Score

8.1

Usability Score Breakdown

Ease of Admin

Average: 8.8

9.1

Ease of Use

Average: 8.8

8.5

Meets Requirements

Average: 8.9

8.8

Customer Segment Breakdown

Small Business

76%

Mid Market

23%

Enterprise

#16

Zuuvi

8.1

Overall Usability Score

8.1

Usability Score Breakdown

Ease of Admin

Average: 8.8

8.7

Ease of Use

Average: 8.8

8.7

Meets Requirements

Average: 8.9

8.4

Customer Segment Breakdown

Small Business

33%

Mid Market

53%

Enterprise

14%

#17

AdButler

8.0

Overall Usability Score

8.0

Usability Score Breakdown

Ease of Admin

Average: 8.8

8.4

Ease of Use

Average: 8.8

8.7

Meets Requirements

Average: 8.9

9.2

Customer Segment Breakdown

Small Business

87%

Mid Market

13%

#18

Facebook for Business

8.0

Overall Usability Score

8.0

Usability Score Breakdown

Ease of Admin

Average: 8.8

8.6

Ease of Use

Average: 8.8

8.3

Meets Requirements

Average: 8.9

8.4

Customer Segment Breakdown

Small Business

66%

Mid Market

26%

Enterprise

#19

DemandScience

8.0

Overall Usability Score

8.0

Usability Score Breakdown

Ease of Admin

Average: 8.8

8.1

Ease of Use

Average: 8.8

8.9

Meets Requirements

Average: 8.9

8.8

Customer Segment Breakdown

Small Business

20%

Mid Market

58%

Enterprise

22%

#20

illumin

7.9

Overall Usability Score

7.9

Usability Score Breakdown

Ease of Admin

Average: 8.8

8.5

Ease of Use

Average: 8.8

8.3

Meets Requirements

Average: 8.9

8.3

Customer Segment Breakdown

Small Business

58%

Mid Market

31%

Enterprise

11%