# Best Direct Mail Automation Software - Page 5

## How Many Direct Mail Automation Software Products Does G2 Track?

**Total Products under this Category:** 78

### Category Stats (Aug 2026)

- **Average Rating:** 4.54/5 (↓0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Reachdesk (+0.36%) - Among all products in this category, Reachdesk recorded the largest rating increase compared to last month

_Last updated: August 05, 2026_

## How Does G2 Rank Direct Mail Automation Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 8,900+ Authentic Reviews
- 78+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Direct Mail Automation Software
 ![G2 Grid® for Direct Mail Automation Software plotting products by satisfaction and market presence](https://www.g2.com/categories/direct-mail-automation/grids.png?focus%5B%5D=141560&focus%5B%5D=25450&focus%5B%5D=114812&focus%5B%5D=166599&focus%5B%5D=21115&focus%5B%5D=10483&focus%5B%5D=54162&focus%5B%5D=49450)

Highlighted products: Stadium I Snackmagic I Swagmagic, Sendoso, Reachdesk, PostGrid Print & Mail, ContactPigeon, Lob, Handwrytten, and Stannp.com.

Underlying data: [Grid® JSON](https://www.g2.com/categories/direct-mail-automation/grids.json?focus%5B%5D=stadium-i-snackmagic-i-swagmagic&focus%5B%5D=sendoso&focus%5B%5D=reachdesk&focus%5B%5D=postgrid-print-mail&focus%5B%5D=contactpigeon&focus%5B%5D=lob&focus%5B%5D=handwrytten&focus%5B%5D=stannp-com)

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### [BirdseyePost](https://www.g2.com/products/birdseyepost/reviews)

Add direct mail to your marketing mix and land right in your customers’ hands. BirdseyePost is the easiest way to send personalized postcards and track results in real-time. We take care of everything—from targeting and design to printing, shipping, and attribution. Automate retention flows like cart abandonment and win-back offers, or acquire new customers using our vast mailing list of millions of consumers. Launch campaigns in days and connect with your audience in a way they won’t ignore.

#### Who Is the Company Behind BirdseyePost?

- **Seller:** [BirdseyePost](https://www.g2.com/sellers/birdseyepost)
- **Year Founded:** 2021
- **HQ Location:** Toronto, CA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=76a6086e9e4eeb4c04777ff8bb5f8f932f0beaae6f294d8c5b6859fb0771f75d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbirdseye-global&secure%5Burl_type%5D=linkedin_company_website)  
29 employees on LinkedIn®

### [Direct Response Media Group](https://www.g2.com/products/direct-response-media-group/reviews)

DRMG is Canada’s leading Direct Mail Company. We have been helping businesses of all sizes, from local to national boost sales and brand recognition through Targeted Direct Mail Campaigns for more than 20 years. We are Canadian owned & Canada’s leading Direct Mail company delivering a wide range of neighbourhood mail, including our widely recognized Money Saver brand, regarded as Canada's most dependable publication for everyday savings and coupons. We are a Canada Post Expert Partner, and their largest shared mail customer. OUR PURPOSE Helping Canadians Save, Businesses Grow, and Neighbourhoods Thrive; delivering more value to consumers, in their homes, and encouraging Canadians to shop local. OUR BRAND PROMISE On Time. On Message. On Target. On Results. OUR CORE VALUES We treat people right. We are in this to win. We practice ferocious customer service. We contribute to our communities. The team is the heart of everything. We know how to have a good time. CANADIANS WE REACH 14.4Million Addresses through Canada Post Delivery 3.4Million Condos & apartments 2Million Rural addresses 779K Businesses

#### Who Is the Company Behind Direct Response Media Group?

- **Seller:** [Drmg](https://www.g2.com/sellers/drmg)
- **Year Founded:** 2003
- **HQ Location:** Oakville, CA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2907c6257ebb0ed5d767fd98179bf53511be66c5170ee45ab017770de733f585&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F751140%2F&secure%5Burl_type%5D=linkedin_company_website)  
136 employees on LinkedIn®

### [eesii](https://www.g2.com/products/eesii/reviews)

eesii is a programmatic print platform developed by Bertelsmann Marketing Services, designed to automate and optimize personalized, trigger-based direct mail campaigns. By integrating seamlessly with existing marketing automation suites or functioning as a standalone solution, eesii enables businesses to deliver timely, customized direct mail communications that complement digital marketing efforts. This approach enhances customer engagement and increases conversion rates by bridging the gap between online and offline marketing channels. Key Features and Functionality: - Seamless Integration: Easily connects with marketing automation platforms like Salesforce, DYMATRIX, and Emarsys, or operates independently for businesses without such systems. - Automated Processes: Streamlines the entire direct mail workflow, including print data verification, address validation, postage optimization, and real-time softproof generation, reducing manual effort and errors. - Highly Personalized Direct Mails: Offers extensive customization options, allowing for 1:1 personalization of text, images, and coupon codes to create relevant and engaging content for each recipient. - Diverse Product Portfolio: Provides a variety of print formats, including postcards, self-mailers, and mini catalogs, catering to different marketing needs and preferences. - Advanced Campaign Management: Supports various campaign types such as standard, A/B testing, and variant campaigns, enabling marketers to test, learn, and scale their strategies effectively. - Trigger-Based Automation: Allows for the definition of automated sending intervals and maximum quantities, ensuring timely delivery aligned with customer behaviors and budget constraints. Primary Value and User Solutions: eesii addresses the challenge of integrating direct mail into modern, data-driven marketing strategies by providing a platform that combines the tactile impact of physical mail with the efficiency and personalization of digital channels. It enables businesses to: - Enhance Customer Engagement: Deliver personalized, relevant content that captures attention and fosters a deeper connection with the brand. - Increase Conversion Rates: Utilize timely, trigger-based mailings to encourage desired customer actions, such as completing a purchase or re-engaging with the brand. - Optimize Marketing Efforts: Automate and streamline direct mail processes, reducing manual labor, minimizing errors, and ensuring cost-effective campaign execution. - Achieve Cross-Channel Synergy: Integrate direct mail seamlessly with digital marketing channels to create a cohesive and effective customer journey. By leveraging eesii, businesses can transform their direct mail campaigns into dynamic, data-driven components of their overall marketing strategy, resulting in improved customer relationships and measurable business outcomes.

#### Who Is the Company Behind eesii?

- **Seller:** [eesii](https://www.g2.com/sellers/eesii)
- **Year Founded:** 2023
- **HQ Location:** Gütersloh, DE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=10b02786507a6b9f40aa60868a0bf1449e129f92dd8f1e908b0679b5a0447844&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Feesii&secure%5Burl_type%5D=linkedin_company_website)  
7 employees on LinkedIn®

### [Giftcenter](https://www.g2.com/products/giftcenter/reviews)

Giftagram makes it easy to be thoughtful with our corporate gifting platform, Giftcenter. Choose from 1000s of premium gifts in the marketplace or with with our concierge to create your own custom program. Easily send with integrations and personalization built into the platform. Track your spend and success company-wide from the configurable dashboard. We'll take care of all the sourcing, warehousing, fulfillment and shipping.

#### Who Is the Company Behind Giftcenter?

- **Seller:** [Giftagram](https://www.g2.com/sellers/giftagram)
- **Year Founded:** 2013
- **HQ Location:** Toronto, CA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b8c1104850638550bb1ecd493df0cc55dd2a07fb973030cf25b59e48f2e04e1c&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgiftagram&secure%5Burl_type%5D=linkedin_company_website)  
16 employees on LinkedIn®

### [Gipht](https://www.g2.com/products/gipht/reviews)

Gipht is a B2B software that allows business users to send physical gifts using an email address or SMS - no delivery address required! Use cases: business gifting, holiday corporate gifting, corporate gifting, business thank you gifts, employee recognition gifts.

#### Who Is the Company Behind Gipht?

- **Seller:** [Gipht](https://www.g2.com/sellers/gipht)
- **Year Founded:** 2021
- **HQ Location:** Denver, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6ae332036fba437e1c41deb737edd77212b1d32f0aeed680c340ef38289ca5d7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgiphtapp&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

### [Intelliprint](https://www.g2.com/products/intelliprint/reviews)

Intelliprint is a hybrid mail solution that lets you either upload letter files or type your letter in an online word processor, ready for the Intelliprint to print out, insert into envelopes and post for you the same day. It’s simple, fast and convenient, and you don’t even need to leave your desk to send a letter! Plus, with no stamps required, it’s even more cost-effective than traditional mail.

#### Who Is the Company Behind Intelliprint?

- **Seller:** [Intelliprint](https://www.g2.com/sellers/intelliprint)
- **Year Founded:** 2004
- **HQ Location:** Leeds, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9b3ed286a54759298932e8611cbfcf8e68d94dd0aae6d088b92fefac5b2c0903&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fintelliprint&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [LocalHeroBox](https://www.g2.com/products/localherobox/reviews)

LocalHeroBox is a Munich-based startup specializing in creating customized gift boxes filled with high-quality products from local artisans and manufacturers. These boxes are designed for various corporate occasions such as employee onboarding, birthdays, virtual team events, and workshops. By curating unique, locally sourced items, LocalHeroBox not only delivers personalized gifts but also supports small businesses, fostering a connection between companies and their local communities. Key Features and Functionality: - Customization: Each gift box is tailored to the client's specifications, allowing for personalized product selection and design to reflect the company's brand and values. - Full-Service Approach: LocalHeroBox manages the entire process—from conceptualization and design to packaging and worldwide shipping—ensuring a seamless experience for clients. - Integration and Automation: The platform integrates with HR and sales systems, enabling automated dispatch of boxes for occasions like employee onboarding, reducing administrative workload. - Sustainability: Emphasis on eco-friendly practices includes using organic products, recycled materials, and CO2-neutral shipping methods. - Support for Local Businesses: By sourcing products from local vendors, LocalHeroBox promotes small businesses, enhancing the uniqueness of each gift box. Primary Value and Solutions: LocalHeroBox addresses the challenge of maintaining employee engagement and client relationships in an increasingly virtual corporate environment. By providing personalized, locally sourced gift boxes, companies can express appreciation to employees and clients, fostering a sense of connection and community. This approach not only enhances corporate culture but also supports local economies, creating a mutually beneficial ecosystem.

#### Who Is the Company Behind LocalHeroBox?

- **Seller:** [LocalHeroBox](https://www.g2.com/sellers/localherobox)
- **Year Founded:** 2020
- **HQ Location:** Munich, DE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=55d65825fe8e98e822046811253553058f2a46cf60217b71e12b394628968804&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Flocalherobox%2F&secure%5Burl_type%5D=linkedin_company_website)  
8 employees on LinkedIn®

### [LS Direct](https://www.g2.com/products/ls-direct/reviews)

LS Direct is the leader in digitally driven direct mail. Our dynamic marketing technology provides the ability and speed to send highly personalized, intent-driven programmatic direct mail to convert prospects and website visitors, retain customers and reactivate lapsed buyers. We help our clients drive customer conversion and achieve proven incremental ROI at every stage of the buying journey. We are the trusted one-stop partner for predictive analytics, creative services, printing, mailing, and business intelligence.

#### Who Is the Company Behind LS Direct?

- **Seller:** [LS Direct](https://www.g2.com/sellers/ls-direct)
- **Year Founded:** 1997
- **HQ Location:** Suffern, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4979158d0f39a05d7c61cddb44bff9e4ff7e768da9c478421d172f05715fe08b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fls-direct-marketing&secure%5Burl_type%5D=linkedin_company_website)  
93 employees on LinkedIn®

### [Mailform.io](https://www.g2.com/products/mailform-io/reviews)

Mailform's Bulk Mail Tool is an efficient solution for individuals and small businesses to send customized letters in large quantities without the need for physical mailing processes. Users can upload multiple documents and recipient addresses, choosing from various printing options such as black and white or color, single or double-sided printing, and USPS Certified Mail. The platform supports integrations with services like QuickBooks, Box, Dropbox, Google Drive, FreeAgent, FreshBooks, and Harvest, streamlining the mailing process. Mailform is ideal for sending invoices, statements, reminders, proposals, and more, offering features like return envelopes to facilitate prompt client responses. By automating the bulk mailing process, Mailform saves time and resources, eliminating the need for manual printing, envelope stuffing, and trips to the post office.

#### Who Is the Company Behind Mailform.io?

- **Seller:** [Mailform](https://www.g2.com/sellers/mailform)
- **Year Founded:** 2015
- **HQ Location:** N/A
- **Twitter:** @Mailformio  
103 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1b30b49f45ef0049a7245a327bc530989da4166b3df42d3a11bd7e0159327d65&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10864767&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

### [Ontrack Workflow](https://www.g2.com/products/ontrack-workflow/reviews)

Ontrack Workflow's cloud-based Brand Asset Management and Sending Platform streamlines the way organizations distribute marketing & sales assets while maintaining brand integrity. Starting with a custom branded portal, users can access, personalize, and send assets based on rules set by the organization. Ontrack’s automated sending platform is a powerful way to send impactful, personalized direct mail like gifts, kits, notes, collateral & more. Ontrack will store, pick, pack & send all sorts of items for businesses. Ontrack Workflow is an affordable solution, with quick setup and big capabilities. Sign up for a Free Demo!

**Average Rating:** 4.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Ontrack Workflow?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Ontrack Workflow?

- **Seller:** [OnTrack Workflow](https://www.g2.com/sellers/ontrack-workflow)
- **Year Founded:** 2007
- **HQ Location:** Marietta, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=aec41c7d901ddd3281c0d87d5e203e613f147f76d1a1c9fead75784aa46fc4cc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fontrack-workflow%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Large

#### What Are Recent G2 Reviews of Ontrack Workflow?

**["Ontrack is a great marketing tool!"](https://www.g2.com/survey_responses/ontrack-workflow-review-7936551)**

**Rating:** 4.0/5.0 stars

_— Angie V._

[Read full review](https://www.g2.com/survey_responses/ontrack-workflow-review-7936551)

### [Polipush](https://www.g2.com/products/polipush/reviews)

Polipush è la piattaforma italiana B2B per la gestione della posta ibrida aziendale, certificata da Poste Italiane. Integra 13 canali di comunicazione in un'unica soluzione 100% cloud. Polipush permette alle aziende di gestire tutte le comunicazioni verso i propri clienti da un'unica piattaforma: dalla posta cartacea alle notifiche digitali, con tracciamento completo e archivio legale fino a 10 anni. Sviluppato in Italia, GDPR compliant. Posta massiva, posta tradizionale, raccomandata A/R, raccomandata digitale, PEC, SMS, email, notifiche push, telegramma, FTP/SFTP, archiviazione cloud, atti giudiziari, firme digitali. Funzionalità principali - Document Composition con editor online (simile a Word) - Calcolo immediato del preventivo di spesa in tempo reale - Gestione budget per centro di costo con report esportabili - Tracking online rendicontazioni esportabili 24/7 - Archivio digitale consultabile fino a 10 anni con valore legale - API REST e FTP/SFTP per integrazione con ERP e CRM aziendali - Login Multi-Company per gruppi aziendali e holding - Push notification: oltre 10 milioni al mese - Integrazione con chatbot AI per marketing automation - Gestione protocollazione con codice personalizzato - Backup automatico spedizioni via SFTP - Form dinamici per iscrizioni e sondaggi

#### Who Is the Company Behind Polipush?

- **Seller:** [CT Solution](https://www.g2.com/sellers/ct-solution)
- **Year Founded:** 2015
- **HQ Location:** Genoa, IT
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1f9f7ad2c2a0e5896fe8d668e47e5645ad454807eeca38db7f2553c198be5267&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fct-solution&secure%5Burl_type%5D=linkedin_company_website)  
20 employees on LinkedIn®

### [Postmarkr](https://www.g2.com/products/postmarkr/reviews)

Postmarkr is a web-based direct mail platform that lets businesses send physical mail — postcards, letters, and certified mail — entirely online. Users upload a document or design a postcard, enter a recipient address, and Postmarkr handles printing, postage, and USPS delivery. Postmarkr solves the operational burden of physical mail for small businesses, legal offices, dental practices, property managers, and anyone who needs to send mail without visiting a post office. There are no minimums, no subscriptions, and no contracts — users pay per piece. Key capabilities include: - Step-by-step mail wizard that walks users through document upload, address entry, mail class selection, and a live preview before sending - First-Class Mail, Certified Mail with Return Receipt, and Priority Mail support - Postcards in three sizes (4x6, 6x9, and 6x11), letters in black-and-white or full color - Real-time USPS tracking with delivery status updates for every mail piece - Electronic return receipt confirmation for certified mail - Complete mail history with reprint and delivery timeline tracking from a centralized dashboard Postmarkr is built for simplicity. There is no software to install, no design skills required, and no bulk minimums. Send one letter or a thousand from the same interface. Pricing starts at $1.50 for a black-and-white letter and $1.00 for a 4x6 postcard, plus postage and a small processing fee. The platform is designed for professionals who need reliable mail delivery with proof of send — attorneys mailing legal notices, dental offices sending patient recall postcards, HOA managers distributing violation letters, and property managers handling tenant correspondence.

#### Who Is the Company Behind Postmarkr?

- **Seller:** [Postmarkr](https://www.g2.com/sellers/postmarkr)
- **Year Founded:** 2019
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2c8424bb8d064b0f4087b6a234fbffb7a87fc30cd8b3402a248220b13309e511&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpostmarkr%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Postpal](https://www.g2.com/products/postpal/reviews)

AI marketing tool for social posts, ads, and emails. Generate platform-ready content that matches your brand in seconds. Scale your marketing content without scaling your team. PostPal analyzes your website and creates high-converting posts, ads, and campaigns that drive results.

#### Who Is the Company Behind Postpal?

- **Seller:** [Matrix AI](https://www.g2.com/sellers/matrix-ai)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Rockkt Boost](https://www.g2.com/products/rockkt-boost/reviews)

The world's only platform that allows you to send personalised handwritten letters & gifts from LinkedIn. A single click from LinkedIn triggers the delivery of a unique gift and a robot-written letter, creating a memorable connection with your audience.

#### Who Is the Company Behind Rockkt Boost?

- **Seller:** [Rockkt](https://www.g2.com/sellers/rockkt)
- **Year Founded:** 2022
- **HQ Location:** London, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6f6efe51041192560fae0b3be74929605d0b3b4f7176273eed968d42cdbcef6e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frockkt%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Tag and Match](https://www.g2.com/products/tag-and-match/reviews)

Direct Mail has proven itself to be one of the most effective ways to reach potential clients. At Tag&Match, we build a customized Direct Mail Campaign catered to your specific needs. On average, 45% of new listings are already unfurnished and vacant. We ensure you are supplied with the newest targeted mailing list in need of a moving company.

#### Who Is the Company Behind Tag and Match?

- **Seller:** [Tag and Match](https://www.g2.com/sellers/tag-and-match)
- **Year Founded:** 2022
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f509ca93e9ddb444b35d976ae40bf5770fd77140a9088a8275f6e18523271ce1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftag-match%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

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[Email Marketing Software](https://www.g2.com/categories/email-marketing)

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[Browse Direct Mail Automation Themes](/categories/direct-mail-automation/themes)

 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated March 10, 2026

Direct mail automation software automates the process of sending electronic or physical letters, packages, and gifts. Direct mail automation is most frequently used by marketers, who utilize these tools to digitize the tracking and targeting of campaigns by enabling their creation, personalization, sending, and results tracking.

These tools can be used alongside [marketing automation software](https://www.g2.com/categories/marketing-automation) to trigger digital events, such as sending an email, which synchronizes with real-time user actions or events across other channels. As direct mail automation has evolved, it now includes corporate gifting, swag, and virtual experiences offerings. Because of this, the attribute of gifting platforms has been added to better differentiate products that have primary functionality around gifting capabilities. These gifting capabilities contribute to a more one-to-one marketing approach vs. traditional direct mail, which is often seen as one-to-many. When searching for a direct mail solution based on the approach, this gifting attribute will help identify the best product.

To qualify for inclusion in the Direct Mail Automation category, a product must:

- Allow users to upload and manage lists of physical addresses and managed addresses (i.e. not only a business address)
- Facilitate the printing, postage, sending, and tracking of direct mail
- Offer design features or templates for easy customization
- Provide personalization features during campaign creation
- Offer reporting capabilities in addition to campaign tracking
- Integrate with sales and marketing tools, like CRM software or marketing automation software

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