### Contents - [**Articles**](#resources-articles) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) # Digital Marketing Services Resources ##### Articles, Glossary Terms, Discussions, and Reports to expand your knowledge on Digital Marketing Services Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find [articles](#resources-articles) from our experts, [feature definitions](#resources-glossary_terms), [discussions](#resources-discussions) from users like you, and [reports](#resources-reports) from industry data. [ContentsExpand/Collapse Contents](#) - [**Articles**](#resources-articles) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) ## Digital Marketing Services Articles [![Inside Connections 2022: What We Liked and Would’ve Liked to See](https://learn.g2.com/hubfs/Salesforce%20Connections.jpg "Inside Connections 2022: What We Liked and Would’ve Liked to See")](https://www.g2.com/articles/inside-connections-2022) [ ### Inside Connections 2022: What We Liked and Would’ve Liked to See ](https://www.g2.com/articles/inside-connections-2022) Analyst work isn’t just confined to data, graphs, and charts. In the research world, our role also relies heavily on presenting findings, mapping trends, and advising in our areas of expertise. The experience varies from industry to industry, but for those of us in the martech arena, we often have the opportunity to have inside access to some of the biggest conferences and events in the space. [ ![Victoria Blackwell](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Victoria Blackwell") VB ](https://learn.g2.com/author/victoria-blackwell) by Victoria Blackwell ## Digital Marketing Services Glossary Terms [![Campaign Tracking](https://learn.g2.com/hubfs/G2CM_GI150_Glossary_Article_Images_%5BCampaign_Tracking%5D_V1b.png "Campaign Tracking")](https://www.g2.com/glossary/campaign-tracking-definition) [Campaign Tracking](https://www.g2.com/glossary/campaign-tracking-definition) Campaign tracking measures marketing efforts across channels like email, social media, and ads to assess ROI. Explore types, benefits, and best practices. by Martha Kendall Custard [![Click-through Rate](https://learn.g2.com/hubfs/G2CM_GI571_Glossary_Article_Images_%5BClick_Through_Rate%5D_V1b.png "Click-through Rate")](https://www.g2.com/glossary/click-through-rate-definition) [Click-through Rate](https://www.g2.com/glossary/click-through-rate-definition) Click-through rate measures the percentage of users who see a call to action button and click on it. Learn how you can improve a site's click-through rate. by Holly Landis [![Digital Marketing](https://learn.g2.com/hubfs/GI424_Glossary_Article_Images-%5BDigital_Marketing%5D_V1.png "Digital Marketing")](https://www.g2.com/glossary/digital-marketing-definition) [Digital Marketing](https://www.g2.com/glossary/digital-marketing-definition) Digital marketing refers to marketing tactics and efforts taking place online. Learn the types, stages, and benefits businesses can expect from a strategy. by Mara Calvello [![Campaign Optimization](https://learn.g2.com/hubfs/G2CM_GI176_Glossary_Article_Images-%5BCampaign_Optimization%5D_V1a.png "Campaign Optimization")](https://www.g2.com/glossary/campaign-optimization-definition) [Campaign Optimization](https://www.g2.com/glossary/campaign-optimization-definition) Campaign optimization is used to improve the performance of digital advertising campaigns. Discover the benefits, basic elements, and best practices. by Martha Kendall Custard [![Geotargeting](https://learn.g2.com/hubfs/G2CM_GI162_Glossary_Article_Images_%5BGeo-Targeting%5D_V1a.png "Geotargeting")](https://www.g2.com/glossary/geotargeting-definition) [Geotargeting](https://www.g2.com/glossary/geotargeting-definition) Geotargeting is a digital advertising technique marketers use to effectively target ads. Learn more about the types, benefits, and best practices. by Martha Kendall Custard [![Campaign Management](https://learn.g2.com/hubfs/G2CM_GI142_Glossary_Article_Images_%5BCampaign_Management%5D_V1b.png "Campaign Management")](https://www.g2.com/glossary/campaign-management-definition) [Campaign Management](https://www.g2.com/glossary/campaign-management-definition) Campaign management is how companies plan, execute, and analyze marketing campaigns for success. Learn what it is, its benefits, and best practices. by Martha Kendall Custard ## Digital Marketing Services Discussions 0 Question on: KlientBoost [How do you charge?](/discussions/how-do-you-charge-dc367417-137d-42df-9c84-c196679cf6a9) We'll give you custom pricing once we know your goals. If you'll need Facebook Ads and Google Ads management + ad creative + landing page design and testing, then pricing can differ. Good news is that we often find that we charge less and actually offer more when we bring on new clients 😊 Answered: Johnathan Dane on October 17, 2019 ok Answered: David Mark on August 18, 2022 [See more answers (1)](javascript:void(0);) [Your answer](/discussions/how-do-you-charge-dc367417-137d-42df-9c84-c196679cf6a9/comments/new?remote=true) 0 Question on: OpenMoves [What is the minimum ad spending required to work with OpenMoves?](/discussions/ad-spend) Ad Spend Generally, most OpenMoves PPC clients are spending at least $10,000 in total across all PPC channels. However, we are often willing to take clients with lower initial budgets if there is room to grow in the future or if we feel the opportunity is strategic and the campaigns likely to succeed. Many clients come to OpenMoves with a low initial ad spend budget but after seeing PPC achieve success within target cost per lead or return on ad spend goals are able to grow spending substantially. As long as you have a measurable goal and desire to scale, initial ad spend will often not be a barrier to getting started. Answered: Alex Swerdlow on October 17, 2019 [Your answer](/discussions/ad-spend/comments/new?remote=true) 0 Question on: OpenMoves [What PPC platforms and channels does OpenMoves manage?](/discussions/ppc-channels) PPC Channels OpenMoves excels in performance PPC marketing through Google Ads and Facebook Ads. Most OpenMoves clients allocate the bulk of PPC ad spend to these two platforms. However, OpenMoves has expert team members with a channel focus on Amazon PPC, LinkedIn PPC, Quora PPC, Bing PPC, Pinterest PPC, Snap PPC, display media buying through our DSP partners, and other platforms. OpenMoves is always focused on finding the right PPC channel mix for every client and managing every channel to maximum potential and ROAS. Answered: Alex Swerdlow on October 17, 2019 [Your answer](/discussions/ppc-channels/comments/new?remote=true) - [‹ Prev‹ Prev](/categories/digital-marketing/resources?discussions_page=4) - [1](/categories/digital-marketing/resources) - [2](/categories/digital-marketing/resources?discussions_page=2) - [3](/categories/digital-marketing/resources?discussions_page=3) - [4](/categories/digital-marketing/resources?discussions_page=4) - 5 - [6](/categories/digital-marketing/resources?discussions_page=6) - [7](/categories/digital-marketing/resources?discussions_page=7) - [8](/categories/digital-marketing/resources?discussions_page=8) - [9](/categories/digital-marketing/resources?discussions_page=9) - … - [43](/categories/digital-marketing/resources?discussions_page=43) - [44](/categories/digital-marketing/resources?discussions_page=44) - [Next ›Next ›](/categories/digital-marketing/resources?discussions_page=6) ## Digital Marketing Services Reports Grid® Report for Digital Marketing Summer 2026 G2 Report: Grid® Report Grid® Report for Digital Marketing Spring 2026 G2 Report: Grid® Report Grid® Report for Digital Marketing Winter 2026 G2 Report: Grid® Report