### Contents - [**Articles**](#resources-articles) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) # Digital Marketing Services Resources ##### Articles, Glossary Terms, Discussions, and Reports to expand your knowledge on Digital Marketing Services Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find [articles](#resources-articles) from our experts, [feature definitions](#resources-glossary_terms), [discussions](#resources-discussions) from users like you, and [reports](#resources-reports) from industry data. [ContentsExpand/Collapse Contents](#) - [**Articles**](#resources-articles) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) ## Digital Marketing Services Articles [![Inside Connections 2022: What We Liked and Would’ve Liked to See](https://learn.g2.com/hubfs/Salesforce%20Connections.jpg "Inside Connections 2022: What We Liked and Would’ve Liked to See")](https://www.g2.com/articles/inside-connections-2022) [ ### Inside Connections 2022: What We Liked and Would’ve Liked to See ](https://www.g2.com/articles/inside-connections-2022) Analyst work isn’t just confined to data, graphs, and charts. In the research world, our role also relies heavily on presenting findings, mapping trends, and advising in our areas of expertise. The experience varies from industry to industry, but for those of us in the martech arena, we often have the opportunity to have inside access to some of the biggest conferences and events in the space. [ ![Victoria Blackwell](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Victoria Blackwell") VB ](https://learn.g2.com/author/victoria-blackwell) by Victoria Blackwell ## Digital Marketing Services Glossary Terms [![Campaign Tracking](https://learn.g2.com/hubfs/G2CM_GI150_Glossary_Article_Images_%5BCampaign_Tracking%5D_V1b.png "Campaign Tracking")](https://www.g2.com/glossary/campaign-tracking-definition) [Campaign Tracking](https://www.g2.com/glossary/campaign-tracking-definition) Campaign tracking measures marketing efforts across channels like email, social media, and ads to assess ROI. Explore types, benefits, and best practices. by Martha Kendall Custard [![Click-through Rate](https://learn.g2.com/hubfs/G2CM_GI571_Glossary_Article_Images_%5BClick_Through_Rate%5D_V1b.png "Click-through Rate")](https://www.g2.com/glossary/click-through-rate-definition) [Click-through Rate](https://www.g2.com/glossary/click-through-rate-definition) Click-through rate measures the percentage of users who see a call to action button and click on it. Learn how you can improve a site's click-through rate. by Holly Landis [![Digital Marketing](https://learn.g2.com/hubfs/GI424_Glossary_Article_Images-%5BDigital_Marketing%5D_V1.png "Digital Marketing")](https://www.g2.com/glossary/digital-marketing-definition) [Digital Marketing](https://www.g2.com/glossary/digital-marketing-definition) Digital marketing refers to marketing tactics and efforts taking place online. Learn the types, stages, and benefits businesses can expect from a strategy. by Mara Calvello [![Campaign Optimization](https://learn.g2.com/hubfs/G2CM_GI176_Glossary_Article_Images-%5BCampaign_Optimization%5D_V1a.png "Campaign Optimization")](https://www.g2.com/glossary/campaign-optimization-definition) [Campaign Optimization](https://www.g2.com/glossary/campaign-optimization-definition) Campaign optimization is used to improve the performance of digital advertising campaigns. Discover the benefits, basic elements, and best practices. by Martha Kendall Custard [![Geotargeting](https://learn.g2.com/hubfs/G2CM_GI162_Glossary_Article_Images_%5BGeo-Targeting%5D_V1a.png "Geotargeting")](https://www.g2.com/glossary/geotargeting-definition) [Geotargeting](https://www.g2.com/glossary/geotargeting-definition) Geotargeting is a digital advertising technique marketers use to effectively target ads. Learn more about the types, benefits, and best practices. by Martha Kendall Custard [![Campaign Management](https://learn.g2.com/hubfs/G2CM_GI142_Glossary_Article_Images_%5BCampaign_Management%5D_V1b.png "Campaign Management")](https://www.g2.com/glossary/campaign-management-definition) [Campaign Management](https://www.g2.com/glossary/campaign-management-definition) Campaign management is how companies plan, execute, and analyze marketing campaigns for success. Learn what it is, its benefits, and best practices. by Martha Kendall Custard ## Digital Marketing Services Discussions 0 Question on: CIENCE [What kind of science is computer science?](/discussions/what-kind-of-science-is-computer-science) What kind of science is computer science? Computer science is a broad term for the study of computing including coding, hardware, networking, security and more. Answered: Cliff Hatch on October 19, 2022 [Your answer](/discussions/what-kind-of-science-is-computer-science/comments/new?remote=true) 0 Question on: Scripted.com [What is scripted writing?](/discussions/what-is-scripted-writing) What is scripted writing? Scripted is the name for a freelancing platform where clients needing content of various types come to find qualified writers. To become a Scripted writer you must submit an application along with some of your by-lined articles. About 1 in 10 applicants are accepted. Answered: Linda S. Garrison, CFRE on October 12, 2022 [Your answer](/discussions/what-is-scripted-writing/comments/new?remote=true) 0 Question on: blend [What is the Blend system?](/discussions/what-is-the-blend-system) What is the Blend system? Blend is a loan origination software that collects information and documents from borrowers so that we cna avoid physical documentation altogether and makes loan application and processing so much faster Answered: Jinard Johny on August 31, 2022 [Your answer](/discussions/what-is-the-blend-system/comments/new?remote=true) - [‹ Prev‹ Prev](/categories/digital-marketing/resources?discussions_page=41) - [1](/categories/digital-marketing/resources) - [2](/categories/digital-marketing/resources?discussions_page=2) - … - [38](/categories/digital-marketing/resources?discussions_page=38) - [39](/categories/digital-marketing/resources?discussions_page=39) - [40](/categories/digital-marketing/resources?discussions_page=40) - [41](/categories/digital-marketing/resources?discussions_page=41) - 42 - [43](/categories/digital-marketing/resources?discussions_page=43) - [44](/categories/digital-marketing/resources?discussions_page=44) - [Next ›Next ›](/categories/digital-marketing/resources?discussions_page=43) ## Digital Marketing Services Reports Grid® Report for Digital Marketing Summer 2026 G2 Report: Grid® Report Grid® Report for Digital Marketing Spring 2026 G2 Report: Grid® Report Grid® Report for Digital Marketing Winter 2026 G2 Report: Grid® Report