# Best Digital Banking Platforms - Page 4 *By [Nathan Calabrese](https://research.g2.com/insights/author/nathan-calabrese)* Digital banking platforms digitize bank operations, facilitating digital customer interactions and allowing banks to offer a host of digital financial products. With a digital banking platform, banks can jumpstart and ensure the transition from brick and mortar to a multichannel, digital bank. These solutions differ from [loan software](https://www.g2.com/categories/loan), which is more narrow in scope and designed to facilitate the origination and servicing of loans. Digital banking platforms manage the digitization of multiple types of banking products, which may include commercial accounts, retail accounts, back-office tasks, and more. Banks rely on digital banking platforms to offer a wide range of financial products across multiple digital channels, meeting customers where they live and work. To qualify for inclusion in the Digital Banking Platforms category, a product must: - Deliver digital banking services across multiple channels - Facilitate the provision of optimal customer service and engagement - Manage both lending and non-lending products - Be designed specifically for use by banks - Support or integrate with existing third-party systems and solutions ## Category Overview **Total Products under this Category:** 164 ## Trust & Credibility Stats **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 400+ Authentic Reviews - 164+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Best Digital Banking Platforms At A Glance - **Leader:** [Relay](https://www.g2.com/products/relay-financial-relay/reviews) - **Highest Performer:** [Lumin Digital](https://www.g2.com/products/lumin-digital/reviews) - **Easiest to Use:** [Alkami](https://www.g2.com/products/alkami-technology-inc-alkami/reviews) - **Top Trending:** [Lumin Digital](https://www.g2.com/products/lumin-digital/reviews) - **Best Free Software:** [Relay](https://www.g2.com/products/relay-financial-relay/reviews) --- **Sponsored** ### Advapay Macrobank is a powerful Core Banking and Crypto-Fiat Wallet Software developed by Advapay to help fintech companies, payment institutions, and crypto businesses launch and scale modern financial services. The platform provides a flexible infrastructure for companies that need to manage digital banking operations, payment processing, and crypto-fiat transactions within a single unified system. Designed for fintech startups, payment providers, EMI and PI institutions, and crypto platforms, Macrobank combines Core Banking capabilities with a robust wallet and payments engine. The platform enables businesses to manage client accounts, multi-currency wallets, transactions, compliance processes, and integrations with banks and financial institutions. Macrobank provides a complete front-to-back financial infrastructure. The system includes a powerful back-office engine for operational management, transaction processing, compliance monitoring, and financial accounting. At the same time, it offers ready-to-use front-end applications, including white-label web banking and mobile banking apps. This allows financial institutions and fintech companies to deliver a full digital banking experience under their own brand. The platform supports a wide range of financial operations, including IBAN account management, payment processing, digital wallets, and embedded crypto functionality. Companies can offer both fiat and cryptocurrency services, making the platform suitable for businesses operating in both traditional finance and digital assets. Macrobank also includes advanced modules such as a general ledger and chart of accounts, transaction monitoring, customer onboarding, and integrations with AML and KYC providers. Its modular architecture allows companies to customise and configure the platform according to their business model, regulatory requirements, and operational workflows. The system offers seamless API-based integrations with banks, payment systems, card providers, and external compliance tools. This enables fintech companies to quickly build scalable payment infrastructure and launch new financial products with reduced time to market. Macrobank is offered with flexible deployment and payment options. Companies can choose between SaaS deployment, a software license, or buy source codes. The platform is available through both monthly subscription models and one-time license fees, allowing businesses to select the option that best fits their operational and financial strategy. With its combination of Core Banking software, crypto-fiat wallet functionality, and payment infrastructure tools, Macrobank supports fintech and crypto companies that aim to build reliable, scalable, and compliant financial services in the global digital economy. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1488&secure%5Bdisplayable_resource_id%5D=1488&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1488&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=160341&secure%5Bresource_id%5D=1488&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fdigital-banking-platforms%3Fpage%3D4&secure%5Btoken%5D=72fc9edbad61a05df0fc05b838da4d1c8b6d577026b0d43c79ce7d40a5e61c04&secure%5Burl%5D=https%3A%2F%2Fadvapay.eu%2F&secure%5Burl_type%5D=company_website) --- ## Top-Rated Products (Ranked by G2 Score) ### 1. [Blend Consumer Banking Suite](https://www.g2.com/products/blend-consumer-banking-suite/reviews) Financial providers — from large banks, fintechs, and credit unions to community and independent mortgage banks — use our platform to transform consumer banking experiences and streamline workflows for their teams. From the moment a consumer starts an application for a deposit account, mortgage or loan; to the moment they digitally sign the final documents, our composable platform streamlines the process. Website https://blend.com/ Headquarters San Francisco, CA Founded 2012 **Seller Details:** - **Seller:** [Blend Labs](https://www.g2.com/sellers/blend-labs) - **Year Founded:** 2012 - **HQ Location:** San Francisco, US - **Twitter:** @blendlabsinc (3,090 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/blend-/ (864 employees on LinkedIn®) - **Ownership:** NYSE: BLND ### 2. [Blossom](https://www.g2.com/products/blossom-financial-technologies-blossom/reviews) Blossom is a growing ecosystem of fully integrated core banking, digital banking and payments solutions, born in the cloud and reimagined with credit unions to replace outdated systems and patchwork tools, one vendor at a time. Founded in 2020, Blossom acquired HomeCU in the same year, went live with its new platform in 2023 and acquired CUProdigy in 2024. Today, the company serves over 350 credit unions, thousands of employees and millions of members. Headquartered in Ogden, UT and Coral Gables, FL, Blossom is on a mission to build the first intelligent banking system that puts credit unions at the center of their members' financial lives, helping local communities thrive and transforming the way people experience money. **Seller Details:** - **Seller:** [Blossom Financial Technologies](https://www.g2.com/sellers/blossom-financial-technologies) - **Year Founded:** 2020 - **HQ Location:** Ogden, UT - **LinkedIn® Page:** https://www.linkedin.com/company/blossomfintech/about/ (146 employees on LinkedIn®) ### 3. [Brandable Bank: Digital Banking Platform](https://www.g2.com/products/brandable-bank-digital-banking-platform/reviews) Brandable Bank Digital Banking Platform enables businesses and fintechs to launch and manage digital banking products quickly. It offers banking-as-a-service APIs, core banking functionality, virtual and physical card issuance, IBANs, payment gateways, and web and mobile interfaces. The platform supports customizable workflows and white-label apps while maintaining built-in security and regulatory compliance, allowing companies to provide branded digital banking experiences without building infrastructure from scratch. **Seller Details:** - **Seller:** [Brandable Bank](https://www.g2.com/sellers/brandable-bank) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/brandable-bank/ (1 employees on LinkedIn®) ### 4. [BrightFi](https://www.g2.com/products/brightfi/reviews) BrightFi provides technology and infrastructure to community banks and credit unions with the belief that building stronger banking helps build better communities. Our digital banking platform was designed to help deliver low-cost banking products and improve processes for small financial institutions. The platform delivers turnkey digital solutions that meet you where you are, prevents rip-and-replace, and reduces OPEX, while mitigating risk and growing your deposits and communities." **Seller Details:** - **Seller:** [BrightFi](https://www.g2.com/sellers/brightfi) - **Year Founded:** 2016 - **HQ Location:** Scottsdale, US - **LinkedIn® Page:** http://www.linkedin.com/company/brightfi (3 employees on LinkedIn®) ### 5. [Cegid Allmybanks](https://www.g2.com/products/cegid-allmybanks/reviews) Difficult-to-forecast liquidity, increasing regulatory pressure, multiple entities to consolidate… struggling to maintain visibility over your cash flows? Cegid Allmybanks centralizes and secures all your banking flows: automated processes, real-time cash positions, and unified control across all your entities, in France and internationally. • Fast SaaS deployment • Compatible with SWIFT, EBICS, host-to-host • Certified ISAE 3402, ISO 27001, ISO 20022 and SWIFT • Unlimited users • Available in 6 languages • Mobile application included With Cegid Allmybanks: more control, more automation, and always up-to-date cash visibility. GROUP CASH FORECASTING Are your forecasts arriving too late and too unreliable for decision-making? Manage and anticipate the future across all your entities with consolidated cash forecasts and automated balancing mechanisms: • Intragroup flows, cash pooling, and position tracking • Custom reporting and pivot tables +25% forecast accuracy BANK COMMUNICATION Too many portals, formats, and banking connections to manage every day? A universal connectivity layer to centralize all your accounts and control banking fees worldwide: • SWIFT, EBICS, host-to-host protocols • SEPA formats, XML ISO 20022, MT101 or local standards −10% banking fees AUTOMATION Are your teams wasting hours on manual re-entry and corrections? Your data flows automatically between systems, with no manual intervention: • Automated reconciliations, balancing, and accounting entries • Compatible with all your management tools • Automatic cash forecast updates from ERP to TMS +30% operational efficiency PAYMENT SECURITY Do your approval workflows truly protect you against fraud? End-to-end protection across the entire payment chain, before any bank submission: • Strong authentication • Advanced approval workflows • Third-party bank detail verification • Anti-fraud and compliance modules • Verification of Payee (VoP) −20% fraud risk VISIBILITY & CONTROL Is it impossible to get a global, real-time view of your cash? A single cockpit to instantly visualize your cash position across all entities, in France and internationally: • Centralized payments, alerts, and forecasts • Customizable dashboards Real-time visibility **Seller Details:** - **Seller:** [Cegid](https://www.g2.com/sellers/cegid) - **Year Founded:** 1983 - **HQ Location:** Lyon - **LinkedIn® Page:** https://www.linkedin.com/showcase/cegid-retail/ (1 employees on LinkedIn®) ### 6. [Clik2Pay](https://www.g2.com/products/clik2pay/reviews) Making pay by bank better for everyone. Accept payments directly from a bank account – offering flexibility on how customers pay. **Seller Details:** - **Seller:** [Clik2Pay](https://www.g2.com/sellers/clik2pay) - **HQ Location:** Toronto, CA - **LinkedIn® Page:** https://www.linkedin.com/company/clik2pay (11 employees on LinkedIn®) ### 7. [Concierge Bank](https://www.g2.com/products/concierge-bank/reviews) The "Concierge Bank" App, a marketplace-banking product by Torry Harris is helping banks worldwide to offer innovative new products to customers through an API-driven marketplace solution and a simple user interface. **Seller Details:** - **Seller:** [Torry Harris Business Solutions](https://www.g2.com/sellers/torry-harris-business-solutions-c3668e74-c103-4807-af4b-6e3d792d8cd4) - **Year Founded:** 1998 - **HQ Location:** Perth Amboy, US - **Twitter:** @torryharris (1,771 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/torry-harris-integration-solutions (2,177 employees on LinkedIn®) ### 8. [Connecta Business](https://www.g2.com/products/connecta-business/reviews) Connecta is a global payment and wallet platform that helps businesses send, receive, and manage money across borders—especially in emerging markets. We make it easy for companies to: - Accept payments in local currencies from customers in Latin America, Africa, and Southeast Asia - Send payouts to contractors, suppliers, or employees in their preferred currency - Manage multi-currency wallets to hold, convert, and track balances in real time - Streamline treasury operations with built-in reporting, reconciliation, and compliance tools Connecta is built for global teams, marketplaces, and fintechs that need reliable, localized payment infrastructure without setting up local entities. Our platform supports a wide range of payment methods—from cards and bank transfers to mobile wallets and cash networks—through a single integration. Whether you’re launching in Brazil, scaling payouts in Mexico, or managing treasury across five currencies, Connecta gives you the tools to move money with speed, clarity, and full control. **Seller Details:** - **Seller:** [Connecta](https://www.g2.com/sellers/connecta) - **Year Founded:** 2019 - **HQ Location:** Montespertoli, IT - **LinkedIn® Page:** https://www.linkedin.com/company/connecta-srl (25 employees on LinkedIn®) ### 9. [Core10](https://www.g2.com/products/core10/reviews) banking software for account opening **Seller Details:** - **Seller:** [Core10](https://www.g2.com/sellers/core10) - **LinkedIn® Page:** https://www.linkedin.com/company/core10/ ### 10. [Corillian Online](https://www.g2.com/products/corillian-online/reviews) Corillian Online from Fiserv provides banks and credit unions with a superior online banking experience that not only meets growing digital expectations of your customers but also drives value back to your bottom line. **Seller Details:** - **Seller:** [Fiserv](https://www.g2.com/sellers/fiserv) - **Year Founded:** 1984 - **HQ Location:** Milwaukee, US - **Twitter:** @Fiserv (26,423 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3364/ (33,059 employees on LinkedIn®) - **Ownership:** BMV:FISV ### 11. [Corporate Banking](https://www.g2.com/products/corporate-banking/reviews) ProgressSoft’s Corporate Banking enables organizations to manage corporate banking securely, 24/7, across multiple channels and execute corporate transactions seamlessly with defined approval rules. It helps optimize cash and liquidity with a 360-degree view across entities and the entire group, all within a secure, scalable platform built for regulated banking environments. Delivering trade and payment services aligned with globally recognized standards, including UCP 600, Incoterms and Swift, ProgressSoft’s Corporate Banking ensures operational efficiency, compliance and reliability for modern financial institutions. **Seller Details:** - **Seller:** [ProgressSoft Corporation](https://www.g2.com/sellers/progresssoft-corporation) - **Year Founded:** 1989 - **HQ Location:** Amman, JO - **LinkedIn® Page:** https://www.linkedin.com/company/progresssoftcorp (509 employees on LinkedIn®) ### 12. [CREALOGiX](https://www.g2.com/products/crealogix/reviews) CLX.E-Banking Suite is a digital banking platform that combines asset management, customer service, and bank document management modules. **Seller Details:** - **Seller:** [CREALOGIX AG.](https://www.g2.com/sellers/crealogix-ag) - **Year Founded:** 1996 - **HQ Location:** Zurich, Zurich, Switzerland - **LinkedIn® Page:** https://www.linkedin.com/company/crealogix/ (324 employees on LinkedIn®) - **Ownership:** SIX: CLXN ### 13. [CreditSnap](https://www.g2.com/products/creditsnap/reviews) CreditSnap is a fintech platform designed to provide end-to-end digital solutions for banks and credit unions, specializing in lending and deposit account opening. The platform includes features such as: 1. Pre-qualification: Helping users understand eligibility before applying. 2. Intelligent cross-sell engine: A system that promotes relevant products to 3. customers based on their profiles and behaviors. 3. Configurable automation: Customizable workflows that adapt to the needs of the institution, streamlining operations. 4. Integrations: Connecting with over 63 third-party technologies, offering a wide range of capabilities and flexibility. CreditSnap supports consumer lending, consumer deposits, business lending, and business deposits, across all customer touch points, including digital, branch, and phone channels. It is built to scale, having processed over 3.2 million applications by December 2024, demonstrating both its product maturity and ability to handle large volumes of transactions. Founded by industry veterans, CreditSnap has successfully fueled growth for several credit unions, solidifying its position as a robust and reliable solution in the fintech space. Use cases: 1. Online Loan Applications & Originations - A digital experience for originating and refinancing loans. They provide solutions specifically for loan account origination, focusing on accelerating loan production and simplifying the application process. 2. Loan Origination System (Retail) - Loan origination systems have become a critical component for banks to improve their lending efficiency and deliver a superior customer experience. These systems automate and streamline the entire loan application process, from initial inquiry to final disbursement. 3. Online Account Opening - Online Account Opening allows customers to create bank accounts digitally without visiting a branch. It involves digital applications, remote identity verification, and electronic document submission, offering convenience while reducing operational costs for banks. 4. Loan Origination System (Commercial) - LOS improve lending efficiency in banks by automating the entire loan process, from application to approval. These systems streamline workflows, reduce processing times,and enhance compliance, enabling banks to make faster, informed lending decisions while improving customer experiences and operational productivity. 5. Loan Underwriting (Consumer) - Loan underwriting for consumer loans is the process of evaluating a borrower's creditworthiness and ability to repay a loan. It involves analyzing financial information, credit history, and other relevant factors to assess risk and determine loan approval terms. 6. Direct Deposit Switching - Simplifying direct deposit transfers enhances financial management and flexibility. Automation allows customers to easily switch their pay check to a new account, helping banks grow deposits and retain clients. Technology description: CreditSnap's platform uses cutting-edge technology, including soft inquiry for no credit impact, real-time decision engines, and seamless integration with Loan Origination Systems (LOS) and Core Banking Systems. The platform supports an array of features like eSignatures, KYC, and fraud detection, making it a robust solution for financial institutions. Key features: 1. Pre-Qualification Engine 2. End to End Automation (Configurable Automation) 3. Instant Digital Cross-Sells 4.Mobile 1st Customer Experience 5. Advanced Analytics and Reporting 6. Regulatory Compliance Developer help: 1. Orchestrated APIs and Micro Services available 2. Reporting Data available through traditional CSV based file exchange as well as advanced JSON based API events 3. Ability to integrate with a variety of cloud based technology partners (eg: your current esignature system, your current credit bureau etc) as well as on-premis or data center hosted system (eg: Your core system) **Seller Details:** - **Seller:** [CreditSnap](https://www.g2.com/sellers/creditsnap) - **Year Founded:** 2017 - **HQ Location:** San Antonio, US - **LinkedIn® Page:** https://www.linkedin.com/company/creditsnap (5 employees on LinkedIn®) ### 14. [CSI Digital Banking Solution](https://www.g2.com/products/csi-digital-banking-solution/reviews) CSI's Digital Banking Solutions offer financial institutions a comprehensive suite of integrated technologies designed to enhance customer engagement and streamline banking operations. By providing seamless access across various devices, these solutions ensure that customers can manage their finances anytime, anywhere, thereby meeting the evolving expectations of today's digital-savvy consumers. Key Features and Functionality: - Seamless Core Banking Integration: Ensures smooth operation across all banking channels, providing a unified experience for both customers and staff. - Parity Across Channels: Delivers consistent functionality and user experience, whether accessed via web, mobile, or other digital platforms. - Customer-Centric Designs and Tools: Incorporates intuitive interfaces and features tailored to enhance user satisfaction and engagement. - Industry-Leading Security and Risk Management: Implements advanced security measures, including biometric authentication and fraud detection, to protect customer data and transactions. - Digital Account Opening: Facilitates a streamlined onboarding process, allowing new customers to open and fund accounts digitally with ease. - Online and Mobile Banking: Provides a comprehensive digital banking platform that includes bill payment, fund transfers, and personal financial management tools. - Live Chat and Video Collaboration: Offers real-time customer support through chat and video features, enhancing the personalized service experience. - Digital Payments: Supports various payment methods, including P2P payments, same-day ACH, and wire transfers, catering to diverse customer needs. - Business Banking Tools: Equips business customers with services like merchant solutions and invoicing, aiding in efficient financial management. - Digital Targeted Ads: Utilizes transaction data to deliver relevant marketing messages within the digital banking platform, boosting engagement and cross-selling opportunities. Primary Value and Solutions Provided: CSI's Digital Banking Solutions empower financial institutions to stay competitive in a rapidly evolving digital landscape by offering a robust, secure, and user-friendly platform. These solutions address the critical need for banks to provide seamless digital experiences that attract and retain customers, enhance operational efficiency, and ensure compliance with industry standards. By integrating advanced technologies and customer-focused features, CSI enables banks to meet the demands of modern banking while fostering growth and customer loyalty. **Seller Details:** - **Seller:** [CSI](https://www.g2.com/sellers/csi-6d0fa4c9-5a52-48f7-9fa6-53891da1db07) - **Year Founded:** 1965 - **HQ Location:** Paducah, US - **Twitter:** @csisolutions (1,696 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/14476 (2,255 employees on LinkedIn®) ### 15. [CTNet](https://www.g2.com/products/ctnet/reviews) ClientTrade® is our longstanding corporate facing solution which is being used by over 30,000 corporates worldwide. In its latest version, CTNet, it is a web-based J2EE solution which can be fully integrated with BankTrade, our back-office application, as well as with other third party back-office Trade Finance systems. **Seller Details:** - **Seller:** [BT Systems](https://www.g2.com/sellers/bt-systems) - **Year Founded:** 1978 - **HQ Location:** Yorktown Heights, New York, United States - **LinkedIn® Page:** https://www.linkedin.com/company/bt-systems-llc/ (121 employees on LinkedIn®) ### 16. [Digibanc](https://www.g2.com/products/digibanc/reviews) Digibanc™ by Codebase is an award-winning digital banking platform designed to empower financial institutions with speed, agility, and innovation. Built cloud-native and API-first, Digibanc enables banks, fintechs, and neobanks to launch, scale, and evolve digital financial services faster than ever. Its modular microservices architecture provides unmatched flexibility to deploy new products, features, and experiences—without disrupting existing operations. Digibanc is core-agnostic and integrates seamlessly with legacy core banking and IT systems via our powerful API orchestration layer. Whether you're modernizing your stack, adding new financial propositions or launching a neobank, challenger or greenfield digital bank, Digibanc gives you the foundation to build, differentiate, and lead in the digital era. **Seller Details:** - **Seller:** [CodeBase Technologies](https://www.g2.com/sellers/codebase-technologies) - **Year Founded:** 2017 - **HQ Location:** Dubai, AE - **LinkedIn® Page:** https://www.linkedin.com/company/codebase-technologies-cbt (174 employees on LinkedIn®) ### 17. [Digital Bank Operating System (DBOS)](https://www.g2.com/products/digital-bank-operating-system-dbos/reviews) With our AI-ready Digital Bank Operating System (DBOS), we unifies IT and business to enable seamless customer experience across every channel, AI-powered personalisation, and future-proof architecture that will allow banks to gain sovereignty, not only vendor independence.​ **Seller Details:** - **Seller:** [Finshape](https://www.g2.com/sellers/finshape-126bed2e-ec28-4f5d-b270-ce7ca43562cd) - **Year Founded:** 2021 - **HQ Location:** Prague, Prague, Czechia - **LinkedIn® Page:** https://www.linkedin.com/company/finshapegroup (371 employees on LinkedIn®) ### 18. [Digital Corporate Banking Software](https://www.g2.com/products/digital-corporate-banking-software/reviews) AOPAY Digital Corporate Banking Software is a comprehensive, enterprise-grade platform designed to streamline corporate banking operations and empower businesses with full control over their financial processes. AOPAY software allows organizations to manage multiple accounts, initiate payments, monitor transactions, and generate real-time financial reports, all from a single, secure interface. With AOPAY automated workflows and centralized dashboards, businesses can reduce operational complexity and increase efficiency across treasury, accounting, and cash management functions. Real-time transaction tracking and reporting provide complete visibility into cash flows, allowing faster decision-making and better financial planning. AOPAY software supports a wide range of payment modes, including ACH, RTGS, wire transfers, and digital channels, ensuring seamless and timely fund management. Security and compliance are at the core of the solution. Advanced encryption, multi-factor authentication, audit trails, and role-based access controls protect sensitive financial data and ensure regulatory adherence. Businesses can confidently manage high-value transactions and maintain full accountability across all banking activities. Designed for integration, AOPAY software connects effortlessly with ERP systems, accounting platforms, and other enterprise applications through robust APIs. This integration allows organizations to automate complex processes, maintain data consistency, and reduce manual intervention. Scalable and flexible, Digital Corporate Banking Software adapts to the needs of growing enterprises, financial institutions, and corporate clients handling high transaction volumes. By improving operational efficiency, improving visibility, and securing corporate banking operations, AOPAY platform empowers businesses to optimize their treasury functions, strengthen financial control, and achieve greater agility in today’s dynamic corporate finance environment. **Seller Details:** - **Seller:** [AOPAY Technology](https://www.g2.com/sellers/aopay-technology) - **Year Founded:** 2019 - **HQ Location:** Delhi, IN - **LinkedIn® Page:** https://www.linkedin.com/company/aopay-technology/ (1 employees on LinkedIn®) ### 19. [Digital Success Fabric](https://www.g2.com/products/digital-success-fabric/reviews) We provide a holistic digital engagement platform with the mission to enable banks of any size globally to implement delightful mobile and web experiences for their customers and provide them with the foundation for success beyond fast-time-to-market. **Seller Details:** - **Seller:** [Plumery B.V.](https://www.g2.com/sellers/plumery-b-v) - **Year Founded:** 2016 - **HQ Location:** Amsterdam, NL - **Twitter:** @Plumery_com (61 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/plumery (33 employees on LinkedIn®) ### 20. [Digital Wallet Software](https://www.g2.com/products/digital-wallet-software/reviews) Toucan White-Label Digital Wallet is a fully customizable, secure, and scalable wallet solution designed to help businesses launch their own branded digital wallets. It supports peer-to-peer transfers, contactless payments, loyalty programs, multi-currency support, and seamless integration with banking and payment systems. With a modular architecture and robust APIs, Toucan enables rapid go-to-market while ensuring compliance and top-notch user experience across mobile and web platforms. **Seller Details:** - **Seller:** [Toucan Payments](https://www.g2.com/sellers/toucan-payments) - **Year Founded:** 2019 - **HQ Location:** Farmers Branch, US - **Twitter:** @Toucanus4u (8 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/toucan-payments-india-limited (162 employees on LinkedIn®) ### 21. [ebankIT](https://www.g2.com/products/ebankit/reviews) ebankIT enables banks and credit unions to deliver the same humanized, personalized, and accessible digital experience on mobile, web, and voice banking, as well as whatever future channel may come next. Enhanced with flexible and robust full omnichannel capabilities, ebankIT Digital Banking Platform offers a fast and seamless digital banking transformation. With extensive customization capacity and a continuous focus on human interactions, ebankIT future-proves the digital strategy of banks and credit unions, empowering them with a truly customer-first approach Our story ebankIT was founded in 2014, by an experienced team of fintech experts, who believe there was a better way for financial institutions to digitally engage with their customers and members. **Seller Details:** - **Seller:** [EBANKIT OMNICHANNEL INNOVATION, S.A.](https://www.g2.com/sellers/ebankit-omnichannel-innovation-s-a) - **Year Founded:** 2014 - **HQ Location:** Porto, Porto, Portugal - **LinkedIn® Page:** https://www.linkedin.com/company/ebankit/?originalSubdomain=pt (145 employees on LinkedIn®) ### 22. [EBANQ CORE](https://www.g2.com/products/ebanq-core/reviews) EBANQ is an extremely user-friendly and clean white-label banking platform. We can have your own online banking operations up and running in 24 hours. EBANQ is used by Electronic Money Institutions (EMIs), Payment Institutions (PIs), Money Service Businesses (MSBs), Banks, Trust Companies and others to manage customer profiles, accounts and transactions. Optional white-label mobile apps available for iOS and Android. **Seller Details:** - **Seller:** [CAPTELA LTD](https://www.g2.com/sellers/captela-ltd) - **Year Founded:** 2013 - **HQ Location:** Málaga, ES - **LinkedIn® Page:** https://www.linkedin.com/company/ebanq-fintech/ (6 employees on LinkedIn®) ### 23. [eBSEG Digital Banking Solution](https://www.g2.com/products/ebseg-digital-banking-solution/reviews) eBSEG Digital banking solution offers a secure and rich UX application providing a world-class banking and payment experience to your customers over mobile Banking and Internet Banking. With eBSEG Digital Banking Solution, Enable your customers to access a variety of options about their bank accounts and so much more. Complete access to their transactional history alone most with complete details surrounding the transaction so they have comprehensive information at their fingertips. Whether it’s bank accounts, Credit Cards, Loans, Lines of credit, or Bill payments. It’s available at their fingertips! eBSEG has created its Omnichannel Digital Banking Platform which covers almost all common digital channels including: - Internet Banking (Desktop) - Mobile banking - Tablet Banking - Chat Bot Banking (Text & Voice) - Digital Bank Marketing - Apple Watch Banking - Business Banking Omnichannel - FaceBook Banking - ATM/Kiosk Banking - Call Center Banking. - eBranch Banking. - Messaging Banking. **Seller Details:** - **Seller:** [eBSEG](https://www.g2.com/sellers/ebseg) - **Year Founded:** 2000 - **HQ Location:** Toronto, CA - **Twitter:** @ebseg_global (135 Twitter followers) - **LinkedIn® Page:** http://www.linkedin.com/company/ebseg (50 employees on LinkedIn®) ### 24. [Epik Indifi](https://www.g2.com/products/epik-indifi/reviews) LendEZ, developed by EPIKINDIFI, is a comprehensive digital loan origination platform designed to streamline the lending process for financial institutions. This end-to-end solution covers the entire loan lifecycle—from customer onboarding and in-principle sanction to disbursement—offering a seamless, efficient, and user-friendly experience. Built on a zero-code, visually driven interface, LendEZ empowers both business and IT staff to manage and operate the platform effectively without requiring extensive technical expertise. Key Features and Functionality: - Document Studio: Centralizes and digitizes all loan-related documents, enhancing document management efficiency. - Notification Studio: Provides real-time notifications and alerts to ensure smooth communication throughout the loan cycle. - Experience Designer: Allows customization of the borrower experience with a user-friendly interface tailored to unique branding and customer needs. - AI/ML Engine: Utilizes artificial intelligence and machine learning to facilitate data-driven decisions and optimize lending strategies. - Decision Engine: Employs sophisticated algorithms and predictive analytics to support informed lending decisions. - API/RPA Integration: Ensures seamless integration with third-party systems and automates repetitive tasks to boost operational efficiency. - Product Hub: Manages lending products efficiently, keeping them current and accessible for both teams and customers. - Workflow Engine: Designs and implements customized loan workflows that align with specific business processes and compliance requirements. Primary Value and Problem Solved: LendEZ addresses the challenges financial institutions face in modernizing their lending processes by offering a flexible, integrated, and intelligent platform. It enhances revenue growth through quicker turnaround times, improves productivity via process automation, and elevates customer experience with streamlined operations. Additionally, LendEZ ensures compliance by maintaining data integrity and provides flexible deployment options, including cloud, on-premises, or hybrid models, to suit various organizational needs. **Seller Details:** - **Seller:** [Epik Indifi](https://www.g2.com/sellers/epik-indifi) - **Year Founded:** 2018 - **HQ Location:** Chakrapani Street, IN - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 25. [Experian Bank Wizard Absolute (UK)](https://www.g2.com/products/experian-bank-wizard-absolute-uk/reviews) Experian's Bank Wizard Absolute is a real-time verification service designed to ensure secure and accurate business payments by validating and verifying bank account details. By confirming the existence of a bank account and its association with the intended recipient, it significantly reduces the risks of payment errors and fraud. Key Features: - Real-Time Verification: Provides near-instant validation of business bank account details, ensuring payments are directed to the correct accounts. - Error Reduction: Minimizes payment processing errors by confirming account validity before transactions are initiated. - Fraud Prevention: Reduces the risk of internal and external fraud by verifying the connection between the account and the customer. - Operational Efficiency: Enhances customer acquisition, collections, and payment processes by ensuring accurate account information. - Regulatory Compliance: Assists in adhering to BACS Direct Debit scheme rules and other regulatory requirements. - High Match Rates: Achieves typical match rates of 90%, providing value to millions of transactions annually. - Integration Capabilities: Compatible with Experian’s CrossCore anti-fraud platform, allowing seamless integration into existing systems. Primary Value: Bank Wizard Absolute addresses the critical need for secure and accurate payment processing in business operations. By validating bank account details in real-time, it ensures that payments are made to the correct accounts, thereby reducing the incidence of failed transactions and associated correction costs. This not only enhances operational efficiency but also strengthens fraud prevention measures, safeguarding businesses against potential financial losses and reputational damage. Additionally, it supports compliance with regulatory standards, providing businesses with confidence in their payment processes. **Seller Details:** - **Seller:** [Experian](https://www.g2.com/sellers/experian) - **Year Founded:** 1826 - **HQ Location:** Dublin, Ireland - **Twitter:** @Experian_US (38,718 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/experian (25,265 employees on LinkedIn®) - **Ownership:** LSE: EXPNL ## Parent Category [Financial Services Software](https://www.g2.com/categories/financial-services) ## Related Categories - [Loan Origination Software](https://www.g2.com/categories/loan-origination) - [Digital Customer Onboarding Software](https://www.g2.com/categories/digital-customer-onboarding) --- ## Buyer Guide ### What You Should Know About Digital Banking Platforms ### What are Digital Banking Platforms? Digital banking platforms are web—or mobile-based systems that can be accessed online or through mobile apps. They offer a wide range of financial services and make banking convenient and affordable by eliminating the need for in-person branch visits.  Users can create and manage accounts, check balances, send money to others, and pay bills online from any location. Digital banks may provide access to ATMs, chat, email, and customer care. They frequently offer investment services, such as robo-advisors and trading, support personal financial management, and facilitate digital payments.  The best digital banking platforms also provide data safety by including encryption and multi-factor authentication. Due to lower operating expenses, digital banks frequently offer lower fees and attractive interest rates. They may also use AI and third-party service integration to provide customized experiences.  [Fintech](https://www.g2.com/articles/fintech) platforms are increasingly becoming popular due to their practicality and adaptability to shifting consumer tastes brought by [digital transformation in banking](https://www.g2.com/articles/digital-transformation-in-banking). ### What Types of Digital Banking Platforms Exist? Each digital banking platform is designed to cater to customers' needs and preferences. Based on their structure, target audience, and services provided, there are the following types of digital banking software and platforms.  #### Online only Banks Online-only banks are virtual banks that operate entirely online. Digital-only banks do not have physical branches and provide a digital platform for users and customers to perform banking activities. Like traditional banks, they offer a full suite of banking services, including checking and savings accounts, loans, and more. #### Neobanks Neobanks operate entirely online, using an online banking model similar to online-only banks. However, their licensing ownership, focus, and regulatory oversight differ.  The significant difference is that neobanks partner with traditional banks to provide services while specializing in specific financial services like savings accounts, payment processing, or currency exchange. #### Internet and mobile banking Most traditional banks are innovating with mobile and internet banking services, which provide most of the banks’ functionalities and offerings.  This allows customers to perform all necessary banking actions, such as money transfers, checking balances, ordering checkbooks and bank statements, depositing cheques, and requesting services online, without going to the brick-and-mortar branches.   #### Unified payments interface (UPI) UPI is an instant payment system that works via mobile applications. Its interface facilitates banks' peer-to-peer and person-to-merchant transactions.  The transactions use highly secure identity documents (IDs) called UPI IDs linked to bank accounts: QR codes, phone numbers, and special characters. #### Banking cards Banking cards are used not only for withdrawing money from ATMs but also to enable individuals to transact and make other digital payments.  These cards are used in retail environments with [point-of-sale (PoS) systems](https://www.g2.com/categories/retail-pos) and online transactions. This card type also includes pre-paid cards with preloaded money and can be used without linking to a bank account. #### Government-backed digital wallets It is a type of mobile wallet that offers digital platforms for citizens to receive and manage benefits, subsidies, and government payments. In addition, digital banking solutions are still emerging in the industry, such as challenger banks, robo-advisors, payment providers, peer-to-peer (P2P) lending platforms, cryptocurrency exchanges, financial aggregators, and corporate banking.  Unstructured supplementary services data (USSD) is a type of digital banking that many in this era do not use. However, UPI uses this application to make money transfers.  ### What are the Common Features of Digital Banking Platforms? The following elements are some of the core features within the best digital banking software that can collectively contribute to the growth and adoption of these tools in the financial industry, enhancing customer engagement, security, and the overall banking experience: - **P2P payment interface:** This dedicated platform facilitates P2P payments, which help direct fund transfers between individuals or entities within seconds. This feature also helps split bills, perform merchant transactions, make easy buys, pay for services, and send money to friends and family.  - **Personal finance planning:** Digital banking platforms use AI algorithms and user data to provide personalized financial insights and facilitate personal finance planning. These tailored insights, like spending patterns, investment opportunities, and budget management, empower customers to make informed financial decisions. - **Digital wallet:** Digital wallets enable seamless accessibility to virtual storage systems for various payments, leading to convenient and efficient digital transactions. Due to the advent of digital wallets, financial innovations such as near-field communication (NFC) technology, [cryptocurrency](https://www.g2.com/categories/cryptocurrency-wallets), and tokenized digital currencies have evolved. - **Automatic bill payments:** Automating cyclic financial tasks for every individual and business entity has eased their lives. Once registered and approved for bill payments, subscriptions, and other periodic payments, these platforms automatically carry out transactions and update personal finance. - **Account and transaction management:** Digital banking software enables most brick-and-mortar account management actions, such as account opening, customer onboarding, KYC validation, requesting checkbooks, deposit management, and getting account statements. [APIs](https://www.g2.com/glossary/api-definition) enable real-time transaction processing and automated workflows, which aids rapid and accurate financial transactions and enhances operational efficiency. ### What are the Benefits of Digital Banking Platforms? From automating tasks to tracking financial activities, digital banking platforms do it all. In addition, they save time, are accessible and efficient, optimize resources, and improve customer relationships. Key benefits of the best digital banking software include: - **Accessibility and convenience:** Digital banking platforms allow round-the-clock accessibility, unlike brick-and-mortar banks with fixed service hours. These platforms provide the convenience of mobility, handiness, and ease of access to carry on any financial transactions on the go while providing facilities and features such as auto-debit, UPI payment solutions, and quick merchant payments as [payment gateways](https://www.g2.com/categories/payment-gateways). - **Robust security measures:** Digital banking software and platforms prioritize data security and protection through advanced encryption, [multi-factor authentication](https://www.g2.com/articles/multi-factor-authentication), and real-time fraud detection. These features instill confidence in customers by protecting and safeguarding their financial information and personal data, reducing the risk of cyber threats. - **Enhanced customer engagement:** Data-driven personalization, called hyper-personalization, improves [customer experience](https://www.g2.com/articles/customer-experience). User-friendly interfaces, customizable dashboards, self-service options, and convenient financial engagement improve customer interactions and digital engagement while fostering trust and streamlining business cross-selling opportunities. - **Global accessibility and integration:** Improved cross-border transactions and global financial accessibility benefit international banking services. Globalization and seamless integration with third-party financial tools and services help customers manage their entire economic ecosystem with an omnichannel and one-stop solution. ### Who Uses Digital Banking Platforms? As physical branches become obsolete, more entities are moving towards digital banking. Some of the personas who use these tools are: - **Individual consumers:** Individual consumers (banked and unbanked) use digital banking to manage their accounts, make P2P payments, pay bills, transfer funds, and access investment accounts. Managing personal finances on a finger tap has made digital banking popular and financial services more accessible. - **Businesses and merchants:** Mobile cheque deposits, minimum overdraft fees, reduced interest rates, and efficient transactions have attracted businesses and merchants towards digital banking platforms. Small businesses, large enterprises, and proprietary merchants utilize these platforms for payroll processing, monitoring and [managing cash flow](https://www.g2.com/categories/cash-flow-management), making supplier payments (via [accounts payable automation](https://www.g2.com/categories/ap-automation)), and handling other business finances. - **Investors and traders:** Third-party integrations of financial tools have made digital banking platforms a complete ecosystem. Several digital banking tools provide facilities to manage investment portfolios, access stock markets, allow wealth management, and make trades or investments. As the trend continues, the elderly, tech-savvy people, international travelers, entrepreneurs, students, startups, and freelancers with mobile phones can access digital banking platforms. ### Digital Banking Platforms’ pricing models Understanding the pricing models of digital banking platforms is crucial to aligning costs with operational and financial strategies. Here are some common pricing models: #### Subscription-based model This pricing model charges a recurring fee, either monthly or annually, based on the number of users. It offers predictable costs and often comes with customer support and regular software updates. Institutions can scale up or down as their user base changes, aligning costs with usage patterns. #### Per-transaction pricing Costs are determined by the volume of transactions processed through the platform. This model suits organizations with variable transaction volumes, aligning costs directly with business activity. Savings during low-transaction periods are normal, but costs may increase during peak times, which should be foreseen using the right [budgeting and forecasting tools](https://www.g2.com/categories/budgeting-and-forecasting). #### Tiered pricing Offers different levels of service at increasing price points. Each tier typically provides a set of features, from basic functionalities to comprehensive packages with advanced tools. This model provides flexibility for institutions to upgrade as their requirements evolve or as they grow. #### One-time license fee Some platforms offer a one-time fee for a permanent software license. While this can appear as a large upfront cost, it eliminates ongoing subscription fees, making it a cost-effective option in the long term. However, it may exclude regular updates or require additional upgrades and technical support fees. #### Revenue share In this model, the provider receives a percentage of the bank's revenue from digital banking services. This aligns the provider’s incentives with the institution's success, fostering a collaborative relationship. However, institutions must carefully assess the potential cost implications if digital banking revenue scales significantly. #### Freemium model Platforms offer a basic set of features for free, with premium features available at a cost. This model allows organizations to test the platform's core functionalities before committing financially. Institutions can opt for premium features that support more complex demands as needs grow. ### Challenges with Digital Banking Platforms Every software platform comes with its own set of challenges. A few of the key challenges include the following:  - **Customer education:** Educating customers about the platform's usage is essential in a digital world. Several banking customers tend to lose their money to fraud and mistaken transactions due to a lack of awareness. Some customers remain hesitant to fully embrace digital platforms due to concerns about data privacy, technology glitches, or a lack of familiarity with digital banking tools. Hence, it is vital to maintain trust and educate customers regarding each feature, product, and service of the platform while demarcating its pros and cons. - **Cybersecurity vulnerabilities:** With massive digital transactions, traditional fraud or scam monitoring services must catch up to the modern cybersecurity challenges that banking institutions face. As these platforms handle sensitive financial information, robust security measures are imperative. Implementing cutting-edge encryption, multi-factor authentication, and continuous security updates is essential for risk mitigation and maintaining customer trust. - **Regulatory compliance:** Digital banking is new and quickly evolving, making it challenging to keep up with constantly updating regulations and compliance measures. Adhering to stringent compliance requirements across geographies and jurisdictions demands significant resources and expertise. Failure to meet these standards can lead to legal penalties, reputational damage, and operational disruptions.  ### How to Buy Digital Banking Platforms #### Requirements Gathering (RFI/RFP) for Digital Banking Platforms For the product to align with the customer’s needs, buyers must consider vendors who offer the following functionality: - Facilitate delivery of multi-channel digital banking services - Offer built-in customer service and engagement features - Handle loan and non-loan-related product delivery - Provide pre-built integrations with existing third-party systems and tangential financial services solutions #### Compare Digital Banking Platform Products **Create a long list** When creating the long list, the buyer must take into account factors such as the intended target market, the variety of banking features available for financial transactions, desired services to be provided to consumers, the platform's regional regulatory compliance, customer experience, access to third-party integration tools, and other attributes in alignment with their customer base and industry functionalities.  **Create a shortlist** After careful consideration, each vendor's offerings should be strictly categorized, which will help to create a shortlist.  Matching customer desire with platform features is crucial to reducing the funnel to fewer vendors. According to G2, it's a good idea to have a minimum of 8 to 10 vendors who have been shortlisted based on their offers, client reviews, digital banking experience, and price (which is displayed on the website before negotiation).  Technology review platforms such as G2.com provide unbiased reviews and different comparative perspectives on the software platform.  **Conduct demos** A digital banking platform would often be adopted by a bank (to shift from the traditional banking model) or a fintech company (to provide financial services).  Therefore, these entities act as buyers who must have the initial look and feel of the platform before white labeling an existing product from the vendor or creating a platform from scratch specifically designed to meet the needs of the bank or a fintech company. This enables the buyer to ensure that the solution answers the buyer's needs and to assess employees and users for ease of use. As it is a testing phase, this can help identify potential threats, loopholes, and glitches in the software platform. It also gives a clear business plan for the software implementation, product milestones, and schedule during the platform's development, testing, and go-live phases.   #### Selection of Digital Banking Platforms **Choose a selection team** Considering a digital banking platform to be a shift from the traditional banking model or a fintech company, the selection team shall consist of: - The managing director and board of directors - Chief operating officer for allocating resources to organize the new model. - Chief risk and compliance officer for monitoring risk and regulatory compliance as banks are sensitive and should adhere to many rules and regulations. - Head of investments or chief investment officer (sometimes the financial manager) for monitoring risks, returns, and finances for such significant investments. - HR head for working on internal changes associated with bringing a new business unit into a banking structure.  - Business units and account heads, from lending to investments to savings, must be consulted on the viability of the digital banking platform against the current business model. **Negotiation** Negotiating the purchase of software involves a structured three-step process: - **Preparation:** Begin by outlining requirements for the top three software vendors and detailing software specifications. This initial step allows vendors to offer cost estimates for the entire product, often called the first offer. - **Bargaining:** Every software implementation needs bargaining based on additional features and facilities from the vendor for the setup process and post-software product sale. - **Closing:** After discussions with vendors regarding features, workflows, and best practices, the vendor presents the final offer. The buyer's decision is based on a comprehensive evaluation of the top three vendors, considering pricing, vendor reputation, size, and capabilities, especially if a long-term partnership is sought. This structured negotiation approach ensures a well-informed and strategic decision in acquiring software products, optimizing the potential for a successful and mutually beneficial partnership. **Final decision** The buyer will utilize the digital banking platform as a crucial instrument and cornerstone of day-to-day business operations. Therefore, the managing director with the board of directors, along with the rest of the selection team mentioned above, will make the final decision while considering the reviews, recommendations, and suggestions of the platform's alpha and beta testers, who are quite often the bank's customers and employees. ### How to Implement Digital Banking Platforms The successful implementation of the best digital banking platforms requires a seamless transition and effective integration into current systems. It involves the following steps: #### Needs assessment Begin by comprehensively analyzing current banking processes to identify specific needs. This involves evaluating existing operations and pinpointing inefficiencies that a digital system could address. Clearly define the objectives and expected outcomes of the implementation to align the platform with business goals. #### Platform selection Carefully select a digital banking platform by [comparing vendors](https://www.g2.com/compare) based on critical factors such as user interface, scalability for growth, and security features. Make sure the platform complies with all relevant industry regulations and involves key stakeholders to gain insights and approval across departments. #### Implementation planning Develop a detailed implementation strategy with a realistic timeline and resource allocation plan. Collaborate closely with the chosen vendor to set up the necessary infrastructure and ensure integration with existing systems. Customization may be required to tailor the platform to specific institutional needs and iterations. #### Testing Conduct in-depth testing to verify the platform's functionality, security, and reliability before full deployment. This includes performing system testing to check the operations of all features, security checks to safeguard against vulnerabilities, and user acceptance testing (UAT) to obtain feedback from end-users. #### Training and education Implement a robust training program for employees to familiarize them with new digital tools and processes. This may include workshops, manuals, and online resources. Simultaneously, communicate effectively with customers through multiple channels to inform them of new features and how these changes enhance their banking experience. #### Support and feedback Establish comprehensive support mechanisms to assist users when issues arise, ensuring quick resolution and minimal disruption. Implement a feedback loop to gather user input, refining the digital banking experience continuously. ### **Digital Banking Trends** - **Artificial intelligence and machine learning:** Banks are implementing [AI](https://www.g2.com/articles/what-is-artificial-intelligence) and [ML](https://www.g2.com/articles/machine-learning) to enhance customer experiences by providing personalized services, predictive analytics, and [AI chatbots](https://www.g2.com/categories/ai-chatbots) for customer support. These technologies also enable efficiency in decision-making processes, helping banks offer tailored solutions to meet diverse needs. - **Open banking and API integration:** [Open banking](https://learn.g2.com/open-banking) allows third-party developers to build applications and services around a financial institution's data. Through API integration, banks can seamlessly connect with fintech solutions, broaden their services, and provide enhanced online experiences. - **Mobile-first banking solutions:** Banks prioritize mobile-first strategies to provide customers with convenient and comprehensive banking experiences. This includes mobile banking apps with features like mobile payments, account management, and instant notifications, delivering banking services on the go to customers. _Researched and written by_ [_Samarth Bhat_](https://research.g2.com/insights/author/samarth-bhat)