# Best Digital Asset Management Software - Page 19

## How Many Digital Asset Management Software Products Does G2 Track?

**Total Products under this Category:** 367

### Category Stats (Aug 2026)

- **Average Rating:** 4.44/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Amplience (+1.05%) - Among all products in this category, Amplience recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Digital Asset Management Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 19,600+ Authentic Reviews
- 367+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Digital Asset Management Software
 ![G2 Grid® for Digital Asset Management Software plotting products by satisfaction and market presence](https://www.g2.com/categories/digital-asset-management/grids.png?focus%5B%5D=3213&focus%5B%5D=4006&focus%5B%5D=1288&focus%5B%5D=19723&focus%5B%5D=125608&focus%5B%5D=24756&focus%5B%5D=5198&focus%5B%5D=16794)

Highlighted products: Bynder, Canto, Adobe Experience Manager, Cloudinary, Air, Aprimo, MediaValet, and Plytix Cloud PIM & DAM.

Underlying data: [Grid® JSON](https://www.g2.com/categories/digital-asset-management/grids.json?focus%5B%5D=bynder&focus%5B%5D=canto&focus%5B%5D=adobe-experience-manager&focus%5B%5D=cloudinary&focus%5B%5D=air-labs-inc-air&focus%5B%5D=aprimo&focus%5B%5D=mediavalet&focus%5B%5D=plytix-cloud-pim-dam)

**Sponsored**

### Cloudinary

Cloudinary is the image and video platform that enables the world’s most engaging brands to deliver transformative visual experiences at global scale. More than three million users and 13,000 customers, including Adidas, Bleacher Report, Etsy, Fiverr, Grubhub, Minted, Paul Smith and Rivian, rely on Cloudinary to bring their campaigns, apps and sites to life. Backed by an ecosystem of more than 300 partners, integrations and plug-ins, Cloudinary’s AI-powered image and video solutions offer a single source of truth for brands to manage, transform, optimize, and deliver engaging visual content to anyone, anywhere. As a result, brands across all industries are seeing up to a 203% ROI with benefits including faster time to market, higher user satisfaction and increased engagement and conversions. For more information, visit www.cloudinary.com. Brands use Cloudinary to -Boost ecommerce conversion with optimized images, videos, 3D. -Improve operational efficiency by automating management and transformation of visual assets at scale. -Unlock innovative visual experiences with powerful APIs and workflow automation tools.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=paid_promo&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=260&secure%5Bchosen_at%5D=2026-08-14T22%3A10%3A20Z&secure%5Bmedium%5D=sponsored&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=19723&secure%5Bresource_id%5D=260&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fdigital-asset-management%3FhsCtaTracking%3De5af99dc-c9a6-46c4-b73d-18f6706638a3%257C0ff173d7-b6b8-427f-b0f8-3dd147ee98f0%26page%3D19&secure%5Btoken%5D=74baf8ef9f0191dd6968cab3b9f9e66428656ce2b1592259dd823d1b7c380daf&secure%5Burl%5D=https%3A%2F%2Fcloudinary.com%2Fdemos%3Futm_campaign%3D4604-%26utm_medium%3Daffiliate%26utm_source%3Dg2%26utm_content%3Dproducts&secure%5Burl_type%5D=paid_promos)

### [Flaunter](https://www.g2.com/products/flaunter/reviews)

Flaunter is a PR software tool for brands and agencies to manage, monitor, share and track their PR content with media.

#### Who Is the Company Behind Flaunter?

- **Seller:** [Flaunter](https://www.g2.com/sellers/flaunter)
- **Year Founded:** 2015
- **HQ Location:** Taren Point, AU
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=757e5bff6cdf178e3362e385d334db216309a9c2cbaea06a6fbe72daa85c96b4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F6623658&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

### [Freestyle Partners](https://www.g2.com/products/freestyle-partners/reviews)

Freestyle Partners is an award-winning digital asset management system – and the change you want to see in your business.

#### Who Is the Company Behind Freestyle Partners?

- **Seller:** [Freestyle Partners](https://www.g2.com/sellers/freestyle-partners)
- **HQ Location:** ASHORNE, GB
- **Twitter:** @FSPartners  
60 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0534808bd378a01e984714b1dfe4f418457e3873283e3d8ecb74399604126ce4&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffreestyle-interactive-limited&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [GalleryDock](https://www.g2.com/products/gallerydock/reviews)

GalleryDock is an intuitive online gallery and client proofing platform designed for professional photographers. It streamlines the image delivery workflow, allowing clients to review, select, and download high-resolution photos effortlessly. With custom branding options, fast load times, and clean digital delivery, GalleryDock helps photographers save time and elevate their client experience.

#### Who Is the Company Behind GalleryDock?

- **Seller:** [GalleryDock](https://www.g2.com/sellers/gallerydock)
- **Year Founded:** 2026
- **HQ Location:** Hannover, DE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8ec5ca0c6f9451f004b1f18a1fdb59aa34e12d54621c229dd431bdc91777ecd8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgallerydock&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Gemxit](https://www.g2.com/products/gemxit/reviews)

We strive to deliver a level of service that exceeds the expectations of our customers. If you have any questions about our products or services, please do not hesitate to contact us. We have friendly, knowledgeable representatives available seven days a week to assist you.

#### Who Is the Company Behind Gemxit?

- **Seller:** [Gemxit](https://www.g2.com/sellers/gemxit)
- **Year Founded:** 2006
- **HQ Location:** North Melbourne, AU
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fad8e5b003a9128e4da2c8a80ecf574fc1e9488b244b708d0ccf0198b4070acf&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgemxit-pty-ltd%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [GK8](https://www.g2.com/products/gk8/reviews)

GK8, a Galaxy Company, offers both traditional and crypto-native institutions an end-to-end platform for managing blockchain-based assets. The company developed the world’s first true Cold Vault that enables its clients to create, sign, and send secure blockchain transactions without internet connectivity, eliminating all cyber attack vectors. Chosen by Mastercard to help it define the future of blockchain finance and payments, GK8 serves clients managing billions worth of digital assets, including social investing network eToro, Securrency, a blockchain fintech company backed by State Street, U.S. Bank, WisdomTree, and Abu Dhabi Catalyst Partners, the Tezos Foundation, and Prosegur, one of the world’s largest custodians with over $400B assets under management. For more information, visit https://www.gk8.io

#### Who Is the Company Behind GK8?

- **Seller:** [GK8](https://www.g2.com/sellers/gk8)
- **Year Founded:** 2018
- **HQ Location:** Tel-Aviv, IL
- **Twitter:** @GK8\_Security  
1,420 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7a749cc3cfba3af44d5ec7e1a87eaf1eaada6c0fa527ec7a928be65903173568&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgk8&secure%5Burl_type%5D=linkedin_company_website)  
78 employees on LinkedIn®

### [Grass Valley MOMENTUM](https://www.g2.com/products/grass-valley-momentum/reviews)

Grass Valley's MOMENTUM is a comprehensive Media Asset Management (MAM) and workflow automation platform designed to streamline the entire media lifecycle for broadcasters and media organizations. It offers a scalable and flexible solution that integrates seamlessly with existing infrastructures, enabling efficient content management from acquisition to distribution. Key Features and Functionality: - Media Asset Management: Centralized repository for storing, organizing, and retrieving media assets, ensuring easy access and efficient management. - Workflow Automation: Customizable workflows that automate repetitive tasks, enhancing operational efficiency and reducing manual errors. - Scalability: Adaptable to various operational sizes, from small stations to large-scale facilities, allowing for growth and expansion without significant overhauls. - Integration Capabilities: Seamless integration with existing systems and third-party applications, facilitating a cohesive media production environment. - User-Friendly Interface: Intuitive design that simplifies complex processes, making it accessible for users with varying technical expertise. Primary Value and Solutions Provided: MOMENTUM addresses the challenges of managing vast amounts of media content by providing a unified platform that enhances collaboration, accelerates production timelines, and ensures content is delivered accurately and efficiently. By automating workflows and centralizing asset management, it reduces operational costs and allows media organizations to respond swiftly to changing market demands. This agility ensures that broadcasters can deliver high-quality content to audiences across multiple platforms without compromising on speed or quality.

#### Who Is the Company Behind Grass Valley MOMENTUM?

- **Seller:** [Grass Valley](https://www.g2.com/sellers/grass-valley)
- **Year Founded:** 1959
- **HQ Location:** Montreal, Quebec
- **Twitter:** @GrassValleyLive  
6,861 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2debec488499679c96618705bc715c68aedd03995f674471d5e07c9d1c104cc4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1153%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,410 employees on LinkedIn®

### [Imageshop](https://www.g2.com/products/imageshop/reviews)

Imageshop is an image bank that is packed with functions and can be customised to suit your requirements. Set up categories, tags and keywords, and your own search functionality to optimise the benefits for your business or organisation.

#### Who Is the Company Behind Imageshop?

- **Seller:** [Imageshop](https://www.g2.com/sellers/imageshop)
- **Year Founded:** 2010
- **HQ Location:** Bergen, NO
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=eb428abeb675eb44451b8dd14ce9be21bf9bead2bfcb920d4bc34daed97e15fe&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2511391&secure%5Burl_type%5D=linkedin_company_website)  
16 employees on LinkedIn®

### [Imaginario.ai](https://www.g2.com/products/imaginario-ai/reviews)

The best content you'll publish this quarter may already be in your library, buried in footage nobody has time to scrub through. Imaginario AI is the video intelligence layer for marketing and post-production teams. Imaginario's proprietary AI models understand every scene across visuals, speech, sound and people, so your whole library becomes searchable in plain language, without relying on manual tags or labels. Ask your library for a moment the way you'd ask a colleague and jump straight to it, reuse B-roll, generate transcripts and chapters in 100+ languages, and turn finished content or raw footage into social-ready clips and automatically assembled rough cuts with StoryLab™. Find, clip, reframe and export in one place, no downloading and re-uploading between tools. Imaginario connects to Google Drive, Dropbox, Box, Frame.io, AWS S3, Wasabi and Backblaze, and exports to Adobe Premiere Pro, DaVinci Resolve and Avid Media Composer.

#### Who Is the Company Behind Imaginario.ai?

- **Seller:** [Imaginario](https://www.g2.com/sellers/imaginario-2aff1621-12f2-4d09-a0ea-887e20edb69c)
- **Year Founded:** 2022
- **HQ Location:** United States
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ea6a2d88e6f68c75593ef120e02776e8f0ea145b8783b9d27dd6dabb105d116e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fimaginario-ai%2F&secure%5Burl_type%5D=linkedin_company_website)  
7 employees on LinkedIn®

### [IMatch](https://www.g2.com/products/imatch/reviews)

IMatch is a digital asset management system for managing collections of digital files.

#### Who Is the Company Behind IMatch?

- **Seller:** [photools.com](https://www.g2.com/sellers/photools-com)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [iMediaFlow](https://www.g2.com/products/imediaflow/reviews)

iMediaFlow is an end-to-end digital asset management software solution for organizations of all sizes.

#### Who Is the Company Behind iMediaFlow?

- **Seller:** [Citdigital](https://www.g2.com/sellers/citdigital)
- **Year Founded:** 2003
- **HQ Location:** Sheffield, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2d1f426acbe2d22d9b9099e192b39e7f789ece02172bb6d42bd80217048fd6aa&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcit-digital%2F&secure%5Burl_type%5D=linkedin_company_website)  
8 employees on LinkedIn®

### [imgix](https://www.g2.com/products/imgix/reviews)

Images are the most important connective tissue of the Internet, informing peoples’ buying decisions, linking content to people, and people to each other. Most businesses wrongly view images as a long-solved problem despite the visual media landscape becoming more complicated and diverse than ever in the last ten years. Getting your images wrong has negative consequences that will compound over time, severely limiting your business in unexpected and resounding ways. The challenges are especially apparent for highly interactive websites with frequent updates and rich multimedia content. At imgix, we make enhancing your business through images simple. Integrate your image repositories with our platform, and you can effortlessly create and deliver optimized images to any device worldwide in minutes. Count on us for image management, rendering, and top-tier technologies like AVIF, HLS transcoding, and image AI. Instead of managing multiple tools and keeping up with evolving tech, let us handle it all. Explore further at www.imgix.com. imgix is backed by visionary investors, including Y Combinator, RRE, AceCap, and Tuesday Capital. It was launched through the famed Y Combinator accelerator program. Our customers include Google, Spotify, Netflix, Lyft, Airbnb, Vimeo, and Eventbrite, among others.

**Average Rating:** 4.1/5.0

**Total Reviews:** 19

#### How Do G2 Users Rate imgix?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10)

#### Who Is the Company Behind imgix?

- **Seller:** [imgix](https://www.g2.com/sellers/imgix)
- **Year Founded:** 2011
- **HQ Location:** San Francisco, CA
- **Twitter:** @imgix  
2,135 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0e7e582d267bfb2b8bbeeb4a8777232749b9853c001af27ca26c2aa113d2cc55&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fzebrafish-labs-inc.%2Fabout%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services
- **Company Size:** 68% Small, 37% Medium

#### What Do G2 Reviewers Say About imgix?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **excellent customer support** provided by imgix, enhancing their experience with the product.
- Users benefit from the **ease of use** of imgix, streamlining image manipulation directly from Amazon S3.
- Users find imgix's **image management capabilities** invaluable for efficiently resizing and transforming images on various platforms.
- Users appreciate the **image optimization capabilities** of imgix, enhancing website visuals and reducing server load.
- Users appreciate the **efficient content delivery** of imgix, ensuring optimized images for every screen density effortlessly.

##### Cons

- Users experience **slow caching issues** with large images, affecting performance when switching screen sizes or dpi settings.
- Users are frustrated by the **unexpectedly high pricing** changes, especially if they missed the email notifications.
- Users are frustrated by the **unexpected price increase** from imgix, catching many off guard without prior notice.
- Users experience **slow performance** when serving very large images, especially at new screen sizes or dpi combinations.

#### What Are Recent G2 Reviews of imgix?

**["Useful for pixel perfect image delivery without storing dozens of image sizes per image"](https://www.g2.com/survey_responses/imgix-review-10460335)**

**Rating:** 4.5/5.0 stars

_— David C._

[Read full review](https://www.g2.com/survey_responses/imgix-review-10460335)

**["Imgix - Customizable Platform for Managing Image Optimization"](https://www.g2.com/survey_responses/imgix-review-5400961)**

**Rating:** 5.0/5.0 stars

_— Gauri M._

[Read full review](https://www.g2.com/survey_responses/imgix-review-5400961)

#### What Are G2 Users Discussing About imgix?

- [What is imgix used for?](https://www.g2.com/discussions/what-is-imgix-used-for)

### [Img.vision](https://www.g2.com/products/img-vision/reviews)

Img.vision lets users upload, store, and share images and videos with permanent, static URLs, no expiring links, no random renaming, and no performance penalties. These links are perfect for use in marketplace templates, CSV uploads, product pages, galleries, email signatures, and more. Key Benefits • Fast global delivery: Media is distributed via a reliable CDN for quicker load times and smoother user experiences.  • Bulletproof uptime: Built with enterprise-grade infrastructure to ensure visuals stay live and intact.  • Simplicity first: Intuitive dashboard means no complex setup or steep learning curve, get started instantly.  • Marketplace-ready: Static URLs and easy embedding help sellers enrich eBay, Amazon, Shopify, Walmart listings, and more.  • No surprise bills: Straightforward pricing with flat rates and no overage charges simplifies budgeting. Top Features • Permanent image URLs that keep filenames consistent • Fast, reliable CDN hosting • Built-in image editor and bulk resize tools • Video upload and adaptive streaming • Embeddable photo galleries • Folder organization and team accounts on higher plans Marketplace backends often fetch images in large batches from CSVs, flat files, or APIs, traffic patterns that regularly trigger rate limits, firewall blocks, or format rejections on standard CDNs. Img.vision avoids these issues by design. Marketplace-specific optimizations include: • Permanent, static image URLs that never expire or change, ideal for CSV uploads and product templates • No CDN rate limiting or firewall blocking for marketplace crawlers, preventing rejected or missing images • Original file format delivery (no forced WebP or format conversion) to avoid ingestion failures • Metadata-safe image optimization, removing hidden camera data that can cause silent rejections • Consistent filenames and predictable URLs, ensuring updates and re-uploads behave as expected • High-volume reliability, even during large bulk uploads or catalog migrations The result is fewer image errors, faster approvals, and more reliable listings, especially for sellers managing hundreds or thousands of products across multiple marketplaces. Ideal For: Small to mid-sized eCommerce businesses, marketplace sellers, digital marketers, and anyone who needs lightning-fast, dependable media hosting without technical complexity.

#### Who Is the Company Behind Img.vision?

- **Seller:** [Img.vision](https://www.g2.com/sellers/img-vision)
- **HQ Location:** Kortrijk, BE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=643cf602f9c2f0832e45e70db3cae421ab4c017a8fff32e3ddcd2643d8ab500b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fimg-vision%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [InfoDeli](https://www.g2.com/products/infodeli/reviews)

InfoDeli provides solution for locating, ordering, delivering and managing printed, digital and premium marketing materials.

#### Who Is the Company Behind InfoDeli?

- **Seller:** [InfoDeli](https://www.g2.com/sellers/infodeli)
- **Year Founded:** 1994
- **HQ Location:** Kansas City, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=dac588126979376e46debd79a4911bbfda4805abd3c6dcfbba32881841aee058&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Finfodeli-llc&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [InQ Digital Asset Management](https://www.g2.com/products/inq-digital-asset-management/reviews)

InQ is a digital asset manager and marketing platform for images, literature, documents, promotional items and so much more.

#### Who Is the Company Behind InQ Digital Asset Management?

- **Seller:** [InQ](https://www.g2.com/sellers/inq)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [ioGates](https://www.g2.com/products/iogates/reviews)

Save time and money on video management: Storage, conversion and distribution of audio and video – in the cloud or on your own server.

#### Who Is the Company Behind ioGates?

- **Seller:** [ioGates](https://www.g2.com/sellers/iogates)
- **Year Founded:** 2003
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

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Similar Categories

- [Brand Asset Management](/categories/brand-asset-management)
- [Client Portal](/categories/client-portal)
- [Cloud Content Collaboration](/categories/cloud-content-collaboration)
- [CMS Tools](/categories/cms-tools)
- [Commenting Systems](/categories/commenting-systems)

- [Component Content Management Systems](/categories/component-content-management-systems)
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- [Design Systems](/categories/design-systems)
- [Desktop Search](/categories/desktop-search)
- [Digital Experience Orchestration (DXO) Platforms](/categories/digital-experience-orchestration-dxo-platforms)

- [Digital Experience Platforms (DXP)](/categories/digital-experience-platforms-dxp)
- [Digital Rights Management (DRM)](/categories/digital-rights-management-drm)
- [Document Management](/categories/document-management)
- [Enterprise Content Management (ECM)](/categories/enterprise-content-management-ecm)
- [File Migration](/categories/file-migration)

[Browse Digital Asset Management Themes](/categories/digital-asset-management/themes)

 ![Neeraja Prakash](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Neeraja Prakash")
NP

Researched and written by [Neeraja Prakash](https://research.g2.com/insights/author/neeraja-prakash)

Updated October 8, 2024

Digital asset management (DAM) software stores, organizes, and distributes rich media files in a central location. Rich media files can include photos, creative files, video, audio, presentations, documents, and more. Businesses large and small invest in DAM software for various purposes, often to manage marketing content. DAM software helps businesses get more value from their digital assets by storing them in a centralized digital library, providing employees, clients, contractors, and other key stakeholders controlled access to digital assets.

DAM systems are often implemented by marketing and operations teams across various industries for help in defining and managing their online brands. They can also be used by product teams who require up-to-date assets when building products or by sales teams who need to leverage brand assets when creating presentations. Externally, DAM systems provide PR firms, partners, distributors, retailers, franchisees, or agencies with controlled access to digital assets for on-brand content creation.

These products can also be used to reduce the duplication of an organization’s assets, maintain up-to-date collections, and control security of assets with role-based permissions. Some businesses assign specific individuals as DAM administrators or “librarians" to oversee these assets, build and enforce the taxonomy, tags, and metadata used to organize them, and ensure they follow established brand-specific guidelines. Many modern DAMs include rules-based automation and machine learning to ease administrative overhead.

The value of a DAM system is amplified when it is integrated with other tools in the business. DAM systems are often at the core of creative processes. They connect creative, collaboration, and project management tools to streamline the creation process. They can also connect [web content management software](https://www.g2.com/categories/web-content-management), [enterprise content management (ECM) software](https://www.g2.com/categories/enterprise-content-management-ecm), and [marketing automation software](https://www.g2.com/categories/marketing-automation) to streamline the customer experience process.

While the foundational DAM functionality revolves around storing, organizing, and distributing a company’s digital assets, some products provide advanced organization and search capabilities. Select products utilize AI to autotag assets, provide suggested tags, and automatically organize assets that are uploaded to the DAM based on how similar assets are already organized or based on metadata.

To qualify for inclusion in the Digital Asset Management category, a product must:

- Provide storage for company-wide rich media files, such as photos, sound files, videos, presentations, and graphics, in a centralized library
- Allow users to efficiently organize and search assets through the use of media tags or other advanced search capabilities
- Offer tools for managing rights and permissions of media content for external use and embedding on internal or external websites
- Save and track the history of previous versions of digital assets and ensure the most updated versions are available to use and distribute

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